The coverage of women’s sports in the mainstream media is about to get a huge boost, thanks to USC professor of sociology and gender studies Michael Messner.Katrina MacGregor | Daily Trojan In June, Messner co-authored a study for the Center for Feminist Research at USC that revealed how media giants, especially ESPN, were starving women’s sports coverage. As a result, ESPN is launching a brand-new channel, called espnW, that is marketed specifically toward women. The channel will launch online this fall, with the possibility of becoming a television channel in the spring.“They’ve made the commitment,” former professional tennis star Billie Jean King told The New York Times. “I don’t think there’s ever been this much planning, research and commitment before.”Messner’s study found that ESPN’s flagship program SportsCenter devoted only 1.4 percent of its coverage to women’s sports last year, as opposed to 2.1 percent in 2004. It also found 96.3 percent of the lead stories on SportsCenter and on KNBC’s, KCBS’ and KABC’s sports news segments came from men’s sports.Though adding espnW seems like a step in the right direction, Messner isn’t so sure.“Yes, it’s going to give women’s sports fans a place to go,” he told The New York Times. “But it might ultimately ghettoize women’s sports and kind of take ESPN off the hook in terms of actually covering them on its main broadcast.”Messner’s argument is met with mixed reaction in the female community. Although espnW will initially start out with a blog, online streaming video content and even a platform for mobile phones, it puts women on a different level, and some women see it as condescending.“For those of us that have worked really hard to keep up with the boys, that’s kind of tough to hear,” said Julie DiCaro, the author of a Cubs fan blog, A League of Her Own, to The New York Times. “It seems like this is the broadcasting equivalent of making something pink and putting sparkles on it.”The vice president of espnW, Laura Gentile, said the logo will not have pink in it and will cover mainstream sports as well as women’s sports. According to research done by each separate league, women make up a vast number of professional sports fans: 44 perfect for the NFL fans, 36 percent for the NBA and 45 percent for the MLB.EspnW will cater to this population as well, and large companies see promise in the network — as Gatorade and Nike are founding sponsors. Gentile hopes that this network can become a staple in young women’s lives.“The idea is potentially cultivating this fan base of women’s sports fans, where 10 years from now, girls are growing up truly feeling like ESPN is made for them and ESPN is truly their brand,” she told The New York Times.If that is the case, Messner and USC have something to be proud of.
COLOMBO, Sri Lanka (AP):Shahid Afridi then Anwar Ali lifted Pakistan from nowhere to beat Sri Lanka by one wicket with four balls left and sweep their two-match Twenty20 series yesterday.After winning the toss, Sri Lanka put up a formidable 172-7, helped by a career-best 48 not out from Chamara Kapugedera. On debut, Shehan Jayasuriya scored 40.Pakistan succumbed to 40-5 in the eighth over and appeared to be as good as buried, but Afridi and Mohammad Rizwan fought back with a 61-run stand in 37 balls. Afridi made 45 off 22 balls, including four sixes and a boundary.Rizwan was out for 17, and six runs later, Afridi was bowled by Jayasuriya, as Sri Lanka were lifted back on top. But Ali and Imad Wasim combined for 58 runs off 27 deliveries for the eighth wicket to bring Pakistan in sight of victory.Ali weighed in with 46 off 17 deliveries, including four sixes and three boundaries. He was out at 165-8 with eight balls left. Sohail Tanvir was then run out in the same over going for a second run, leaving Pakistan needing six off the last over.
A Donegal family are on the pig’s back and it’s all down to their new family pet.The Coyles never had a minute’s luck before Glen the Pig arrived at their home in Newtowncunningham.But all that has changed and now they are set to appear on tonight’s episode of RTE’s Winning Streak-y! They have won everything from hampers to free gym memberships and they put it down to Glen, the pot-bellied pet pig’s arrival.“Like all families things have been tight and they still are.“But things are much better now that Glen has arrived. I even got a call last week to say I had won a six month gym membership and I hadn’t even entered a competition.“My wife fell in love with him when she saw him at my brother’s Martin house and he told her to take the pig with her. “Now we’re heading to Dublin for Winning Streak and things just couldn’t get better. Yep, we’re on the pig’s back,” laughed shower installer Gerry.The family had planned to bring Glen to Dublin for the Winning Streak show but couldn’t get him to stay easy in a harness.“He’s a lovely wee thing and we thought he might bring us even more luck if we brought him with us.“But he went a bit mad when we tried to put a harness on him. Besides, I don’t think the people in RTE would be too happy to see a pig coming into the studio,” he said.Gerry, wife Mary T and their six children Ciara, 15, Aine, 13, Erin, 11, Caoimhe, 7, Treasa, 6 and Seosaimh, 4, will all pile into a mini-bus and head to Dublin to “bring home the bacon” today. Gerry said what ever they win will be a bonus but he plans to finish off his house.“I would like to get the outside of the street done and we have plenty of bills to be paid.“If we did really well then I would love to take all the kids to Disneyland.“We’re just delighted that we have been given the chance,” he said. EndsDONEGAL COUPLE HOPING TO ‘BRING HOME THE BACON’ ON WINNING STREAK-Y! was last modified: January 28th, 2012 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:Gerry CoyleGlen the PigMary T CoyleRTEWinning Streak