Baidu union advertising style rectification add Baidu unified words and Bear con

news August 27th, China’s first special specification of Internet advertising regulations "Internet advertising management measures" will be implemented in September 1st, measures after the implementation of the national industry and commerce, market supervision departments will be in accordance with the law and regulations, strictly carry out the law enforcement supervision of Internet advertising. And now, Baidu alliance released on the Internet advertising style requirements of the rectification notice, notice that, in order to implement the "Interim Measures" of the relevant laws and regulations of Internet advertising management, enhance the user experience, members will be asked to complete the upgrade, self check work before August 31, 2016.

 

notice that for access through Baidu JS rendering member, Baidu alliance will be on August 21st at Baidu before rendering advertisements in the unified add "advertisement", "Baidu paws" icon; for through access to API, XML and other media rendering members, but also need to follow the corresponding methods in August 31st before the completion of the "advertisement" Baidu, "bear’s paw" icon to add; and for access to the wireless web information flow style member, the style will be automatically upgraded to the "advertising", "Baidu’s paw show. In addition, the provisions of the alliance has been the closure of the existing button to prohibit shelter, more changes, etc..

below is the Baidu union "on the advertising style requirements of the full text of the notice":

Baidu alliance members:

Hello!

for the implementation of the "Interim Measures" for Internet advertising management (hereinafter referred to as the "measures") of the relevant legal laws and regulations, enhance the user experience better union, please cooperate with us in the year 2016 before August 31st to complete the following work of self-examination, upgrade.

1, Baidu JS access through the rendering of members of the Union will be August 21st at Baidu before rendering advertising unified add "advertisement", "Baidu’s" icon. In August 22nd, if you discovered by Baidu render advertising alliance (except for the external DSP provided by advertising) has yet to add the corresponding icon, please leave a message through the platform membership service – consultation for feedback; appendix a specific icon.

2, through access to API, XML and other media rendering members, please refer to annex two, in August 31st before the completion of the "advertising", "Baidu’s" icon to add. This interface will follow the default transmission "advertisement", "Baidu’s" icon in the latest data address, you can directly use; can also use their own design more and more native to the expression of "advertising", from Baidu.

A member of the

, 3 stream style wireless access information on the web page, the style will be automatically upgraded to the "advertising", "Baidu’s paw show.

4, the alliance has been the closure of the button to prohibit, more changes;

5, the prohibition of changes in the form of advertising, such as the installation of the embedded ad to hang

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