was founded only a year’s time, Langsha mall has been unknown to the public from inception has become the current leader knitwear B2C. At present, Langsha mall has tens of thousands of members and five hundred California customers, thousands of customer alliance, and laid a solid foundation for its development.
mentioned in the field of domestic B2C industry leaders, people will naturally think of the Jingdong store, Dangdang, where customers and other industry players are separate regime, they are behind a big background, big money, high performance marketing, is often the focus of the topic. However, behind the giants generous operation of B2C industry, but there are many difficult challenge in the input-output and the scale of operation of the B2C small small, still through its innovative business develop our own market space. Among them, focus on socks monopoly Langsha B2C mall, is a new force of strong rise in market segments. In only one year, Langsha mall has been unknown to the public from inception has become the current leader knitwear B2C. At present, Langsha mall has tens of thousands of members and five hundred California customers, thousands of customer alliance, and laid a solid foundation for its development.
compared to the B2C industry giants heavily in marketing operation, the cost of advertising is almost zero investment Langsha mall, which in the whole e-commerce industry is very rare, Langsha mall will be within one year of their achievements mainly due to membership operation mode. Based on the membership system as the core, Langsha mall out of a "light advertisement, heavy reputation, heavy investment, light effect" of the characteristics of marketing route. In the words of his own: "RUNSA mall relying on the development of the idea of such" short, flat, fast ", can in the limited resources will cost control and external expansion combined better, and this will help Langsha mall in B2C on the road wider and wider."
"our advertising costs are almost 0"
and VANCL, Langsha mall just the beginning of the establishment of the no advertising budget. The biggest problem in the promotion personnel face is, do not put any advertising, the mall and its business out of the promotion of langsha. Do not do the bidding rankings, not in the portal advertising, so in the mall has just been established within six months, soft Wen marketing model is a common tool. A few weeks article, per person per day to 20 links, most people look for the marketing way, has started a successful affiliate marketing mode Langsha mall first step. Amazing is that this seemingly "old fashioned" marketing model, in the hands of the mall Langsha are playing out a different effect. Every one of the posts outside the station, will harvest a few IP, and there will be a member registration. Is relying on this chapter of the text, Langsha mall at the top of the first page of the keyword search site, a member of astonishing growth rate.
after the mall began to operate other Langsha mode: know marketing, email marketing, blog marketing, viral marketing, Links marketing etc.. In order to accurately determine the effect of the marketing model, the promotion staff do a daily summary, each