Guangdong business Ding Lei about the history of Entrepreneurship less is more NetEase

hall commotion, twenty-first Century Guangdong media Limited by Share Ltd CEO, "twenty-first Century economic report" general manager Chen Dongyang and NetEase CEO alongside Ding Lei came in, the two years old very personal, but in public so close there are still rare.

this is the scene in January 15, 2012 held the first "Guangdong Elite Award Ceremony".

dressed in jeans, T-shirt and Ding Lei, let the scene stir up hundreds of entrepreneurs. This from Zhejiang’s Department of computer science students, 10 years after the all-powerful today has become the Internet leader, it is representative of a new generation of guangdong.

in 1995, Ding Lei came to Guangzhou alone with his luggage. He was a poor student who had just graduated from college two years ago.

Ding Lei now achieve success and win recognition in an interview with this newspaper explained that when he moved south to Guangzhou reason: "I hope in the south of the land to find can achieve their ideal space, because at that time Ningbo and Zhejiang do not have such conditions. There is no doubt that the inclusion of Guangdong is the best in the country."

and many young people go to the south, as early as Guangzhou’s Ding Lei played a few jobs blankly. The difference is that as early as the initiative to leave the system, Ding Lei has not given up his dream – he wanted to do the Internet, very, very.

but there was not a single company in Guangzhou. So, the young man founded a company, which is NetEase. Ding Lei’s wish was to make the Internet easier, so that everyone can easily access to the world’s information through the network, so that the transfer of information without borders.

in 1998, venture capitalists, who want to invest in NetEase, lined up at the door of Ding Lei’s office. NetEase formally established in the United States NASDAQ third years. "Maybe listed for many of today’s people is the most important goal in life, but frankly speaking, the listing is the greatest challenge for me, I go to the city in disorderly fashion." Ding Lei so memories.

NetEase listed soon after the NASDAQ IT bubble burst, the stock fell from more than 5 thousand points to more than 3 thousand points. 2001, NetEase serious loss. Ding Lei admits the pressure is very large".

he suddenly began to reflect on why the company was founded. He realized that he wanted to do something he liked very much. When he was only 500 thousand of the time can be happy, after the listing, with $100 million in cash in hand, but the external environment is not good, we’re not happy? "Again, he felt that the company needs to find business model."

so, NetEase began to intervene in SMS and online game business. At this point, Ding Lei and his colleagues did not expect how popular this business in China, and even they have not done market research, because no

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