in addition to PPC advertising promotion model, Baidu began to incorporate new elements into the business model to explore. August 21, 2007, Silicon Valley power reporter was informed that Baidu has been promoted in its alliance system called Baidu TV products for the development of the value of the flow of the site to diversify the union website.
alliance website each page as a wall, Baidu to do is to choose the most appropriate wall, in the above on display, allowing users to enjoy the Internet advertising like watching TV." Baidu alliance, a project leader Xiao Min said, which is also known as the origin of the project Baidu TV.
it is reported that Baidu currently has about 15 alliance partners, more than 5000 Baidu advertisers to carry out various forms of marketing activities in the alliance website, but also to the alliance partners have brought tremendous benefits. Alliance partners in 2006 to get nearly 80 million yuan in revenue from Baidu, while the first quarter of 2007 is divided into nearly the full year in 2006 levels.