The Manipur government’s plan to set up a bird sanctuary at the Loktak lake in Bishnupur district has met with stiff opposition from the villagers in nearby areas.A large number of residents of Thingnunggei village took out a massive procession against the government’s proposal on Sunday.“The villagers of Thingnunggei are poor and they have no other means of earning a livelihood except for catching fish and plucking vegetables from the lake. If fishing is banned in the lake, the villagers would starve. We are all for protection of birds, most of whom are migratory, but the new scheme should not be implemented at the cost of the poor villagers,” said one of the protesters.Declining number Thousands of migratory birds flock to the Loktak lake, the largest freshwater lake in north-eastern India, every year. However, in the past few years there has been a sharp decline in the number of migratory birds coming to the lake.Reports indicate that bird poachers are active in the area, targeting the winged guests. Officials of the forest department’s wildlife wing say in view of the widespread bird poaching at the lake, setting up of the sanctuary is a must. Birdwatchers on the other hand blame human intrusion, bird poaching and hydroelectric power project near the lake for the decline in the number of migratory birds and brow-antlered deer in the Keibul Lamjao national park in the vicinity.Brow-antlered deerSome decades ago, the villagers of the lake islets had agitated against setting up of the Keibul Lamjao National Park, the natural habitat of the endangered brow-antlered deer. They wanted the land demarcated for the park to be made available to them for cultivating paddy.Now, several years later, the latest census suggests that there are only 260 brow-antlered deer in the Keibul Lamjao national park.
Entry India LLC, in association with the Consulate General of India, New York, launched its guide ‘Entry India’ on September 5, at the Indian Consulate in New York.More than 95 businesses, investors and trade professionals participated in the event which also hosted a panel discussion on ‘Doing Business in India’.Read it at News India Times Related Items
March 16, 2017 Umesh Yadav celebrates the dismissal of Australia’s Matt Renshaw on the opening day of the third Test match at the Jharkhand State Cricket Association Stadium in Ranchi on Thursday. – Reuters COMMENTS COMMENT SHARE Published on Skipper Kohli suffers injury in Ranchi Test × Captain Steven Smith struck a plucky half century to guide Australia to 194 for four at tea on Day One of the third Test against India here today.Smith (80*) was in the middle alongside comeback man Glenn Maxwell (19*) in a session where Australia scored 85 runs in 30 overs at the loss of Peter Handscomb (19).It was a less productive session for the hosts, who had taken three crucial wickets in the first two hours of play, reducing the visitors to 109 for three.Ajinkya Rahane was the stand-in captain in the middle as Virat Kohli missed majority of the second session after hurting his shoulder with an awkward dive in the morning.Trying to save a boundary at deep midwicket in the 40th over, Kohli landed heavily on the fast and hard outfield of the Jharkhand State Cricket Association International Stadium Complex.Such was the impact that he had difficulty in standing up and was seen grimacing in pain, clutching his right shoulder to be rushed out of the field immediately.However, it was a memorable outing for rival skipper Smith, who became the third fastest batsman in terms of matches played to complete 5,000 Test runs in his 53rd Test.Sir Don Bradman had reached the milestone in his 36th Test, while Sunil Gavaskar took 52 matches to get past 5,000.Smith went about his job as usual on way to his 21st half-century and shared an undefeated 54-run partnership with Maxwell.Umesh looked the most impressive Indian bowler and gave the the only breakthrough of the session when he trapped Handscomb LBW with a brilliant inswinging yorker.After Handscomb’s departure, Smith found a fine ally in Maxwell.Earlier, Smith won a fine toss as their openers Matt Renshaw and David Warner played with a positive intent and cruised to 50 for no loss in 9.3 overs.But after spin was introduced at both ends in the 10th over, Ravindra Jadeja (1/49) struck in his first over with Warner (19) offering a simple return catch to the left-arm spinner.Renshaw’s first 24 runs came only in boundaries as once he cleared a fielder the ball would race past the rope.The seventh over and Ashwin came in with his ‘bunny’ Warner at the opposite end.At the other end, Warner took his time and hit his first boundary after 22 balls with an elegant cover drive off Yadav.With Warner looking to break free, Kohli employed spin attack at both ends and Jadeja was welcomed by the Aussie vice-captain with another crunching drive.The next ball, a juicy full-toss and Warner offered Jadeja a return catch for the first breakthrough for India. null Jadeja’s five-wicket haul limits Australia to 451 Umesh Yadav celebrates the dismissal of Australia’s Matt Renshaw on the opening day of the third Test match at the Jharkhand State Cricket Association Stadium in Ranchi on Thursday. – Reuters Pujara’s defiant century guides India to 360 for six cricket RELATED SHARE SHARE EMAIL
Panaji, Apr 17 (PTI) The first edition of Goa Going Pink 2016, a womens only run, was today held here, in which 1,200 women took part.The event was organised by two local organisations — Miracle Munj and Vasco Sports Club– under the aegis of the United Sisters Foundation.Goa Governor Mridula Sinha flagged off the run, where Superintendent of Police Priyanka Kashyap, Executive Director of Dempo Industries Pallavi Dempo and supermodel Milind Soman were also present.Soman is also founder of Pinkathon, an initiative creating awareness about the healthy lifestyle for women.The event which was held at Campal Ground here had more than 1,200 women participants.”The objective of the event was to encourage womens health and fitness. It also aims to raise awareness about breast cancer, its causes and prevention,” Soman told reporters.He said through this event, the intention is to promote running or any form of physical activity on a regular basis amongst women as they need to start looking after themselves and focus on their health. PTI CORR NP SUA SUA
This is the fourth post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.”At this year’s event, we explored how to “Reimagine (Almost) Everything,” and learned how some of the world’s leading marketers and media companies are navigating change and shaping the future of our industry as it moves from being TV-led to digitally led.****In our lunchtime keynote, Arianna Huffington, President & Editor-in-Chief of the Huffington Post Media Group shared what it takes to continue to reimagine your organization while staying true to your DNA, why working tirelessly without much sleep is a recipe for disaster, and why we need to take a step back and rethink our compulsive relationship with our smartphones.What We Learned:Stay true to your core pillars: The Huffington Post launched in 2005 and has continued to remain successful by staying true to its foundation as a “views and opinions” destination site, focusing on how readers can thrive and highlighting what’s working in the world. This has allowed The Huffington Post to build from its core as a journalistic enterprise, and expand naturally into a platform of more than 100,000 bloggers, launch technology products for readers, and even create an upcoming morning show that will continue to tap into the zeitgeist and create value for the Huffington Post audience.Sleep for success: Arianna discussed her own struggles with maintaining optimum health while being a successful business woman and her wakeup call when she was so exhausted that she unexpectedly collapsed. By focusing on our well-being and getting the sleep we need, we can avoid the burnout, make fewer mistakes, and can be more productive, creative and better leaders. She noted that, “leadership is about seeing the iceberg before it hits the Titanic,” and to accomplish that, we need to be fully recharged.Rethink your relationship with technology: Technology has a place in all of our lives, but as Arianna stated, “we take better care of our smartphones than we do of ourselves.” By reimagining our relationships with technology, focusing on one task at a time, and avoiding sleeping with our smartphones by our bedside and awakening to our inbox, we can become more productive. Arianna shared how we have the illusion that multitasking makes us more effective – when it’s really task switching that has been proven to cause high levels of stress. Interestingly, The Huffington Post implemented a rule that forbid technology in meetings – and found that doing so cut one hour meeting times to just 30 minutes because everyone was present, clear to make decisions and could then just move on.****Next, we’ll share Post V of our series: “360i Summit: Reimagine Programmatic with Joanna O’Connell” In case you missed them, be sure to read Post I: “360i Summit: Reimagine Behavior with Charles Duhigg,” Post II: “360i Summit: Reimagine Marketing & Featured Marketer Case Studies” and Post III: “360i Summit: The Science of Building Audiences with Twitter’s Deb Roy.”
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
Ever experienced an uncomfortable twitching in your eye, similar to leg cramps? Then you know how uncomfortable it gets. Also called eye spasms, eyelid tics, or “myokymia,” that pesky twitching is caused by involuntary muscle spasms in the small muscles and nerves around the eye.When the twitching is limited to one eye, the spasms typically go away on their own in a few weeks. It’s safe to say, but with a few exceptions, there shouldn’t be any major cause for concern.When to see a doctorSome neurological conditions may be the underlying cause of the involuntary eye twitch: blepharospasm (excessive blinking and spasming of the eyes wherein a person’s eyelid feels like they are clamping down shut, and cannot be opened without great effort; may often lead to functional bindness) and hemifacial spasm (involuntary tics around your eyelid, cheek, or mouth which may expand to other parts of your face, usually caused by compression of one of the facial nerves).Occasionally, eyelid spasms could be early signs of other neurological disorders, including Bell’s palsy, dystonia, Parkinson’s disease, multiple sclerosis (MS), and Tourette syndrome, but this is highly unlikely in most cases.“Twitches are typically benign and should only last for a few weeks,” says Donny Suh, MD, associate professor at the Truhlsen Eye Institute of the University of Nebraska Medical Center in Omaha. He adds that a lingering eye twitch could actually lead to more anxiety, which prevents it from going away. “The problem is that once you develop these twitches, they tend to cause a vicious cycle.”It’s best to check with a specialist for other symptoms such as spasms in other parts of your face, redness or swelling in the eye, discharge, double vision, or if your eye completely closes when it twitches.Whether the spasms last for a few short weeks or several months, it would be wise to figure out the underlying cause of the condition. Dealing with the issue as early as possible might save you a world of trouble in the long run.7 Causes of Eyelid TwitchingThe thing is, doctors and scientists aren’t 100% certain what it is that causes the eye to twitch. Since it’s not considered a serious medical disorder, there aren’t many studies dedicated to it. So if you want to find out what’s causing your eyelid to twitch, check out the list below:1. StressAre you more stressed recently? Dr. Monica L. Monica, M.D., clinical spokesperson for the American Academy of Ophthalmology, said that among all causes of a twitchy eye, stress definitely tops the list.Basically, it’s your body’s way of telling you to distance yourself from stressful situations. When you’re stressed, your body produces hormones that prepare it for fight or flight. These hormones also cause muscle arousal, which in turn affects your eyelid muscles. When you’re antsy about a deadline, a big event, or just plain troubled by life, take a few days to recover and the twitching will likely go away.2. FatigueIf you’ve recently been suffering from sleepless nights, that maybe the cause why your eye is going on strike.“Research has shown a correlation,” Dr. Wayne Cornblath, professor of ophthalmology at the University of Michigan’s Kellogg Eye Center, told Time magazine, “and we know that getting more sleep can help, but we don’t know why.”If you think about it, the connection makes sense: overfatigue on the other parts of your body causes painful and visible muscle spasms in the legs and hands. So why not your eyes? Focusing your eyes for long periods of time might be giving them the workout they don’t need right now.3. Dry eyesFor most of us, work or school responsibilities require us to face a computer screen for several hours daily. Studies have shown that working for more than 7 hours a day at the computer reduces the natural lubricants in tears, resulting in dry eyes. Most patients with dry eye syndrome also suffer from eye twitching as well.“Though a lot of people think that twitching eyes are caused by stress or fatigue,” says TV’s Dr. Oz, “the real hidden cause is dry eyes. When eyes are too dry, you involuntarily start blinking to keep them moisturized. After a while, the blinking triggers your nerves and tricks the brain into making your eyes twitch even more.”If you’re looking for ways to alleviate your screen-related discomfort, use your eye drops more often, look away from the screen at least once every 20 minutes, and check with your eye doctor.4. EyestrainThis is caused by your eyes having to work too hard to focus, which could result from poor workspace lighting (such as overhead fluorescent lights), straining to see too-small text on a screen, or not wearing glasses with the correct grade. For those wearing prescription glasses, it’s highly recommended that you regularly visit your eye doctor every year, especially if you experience frequent headaches and find that you need to squint to be able to read things, even with glasses on.5. AllergiesAllergens in general can irritate the eyes, and may cause them to become itchy, dry, and watery. This encourages twitching to develop—rubbing your eyes can cause mast cells to release more histamine into the inner eye tissue and also cause abrasions. Histamine has been linked to eye spasms.Antihistamine may provide temporary relief, as well as anti-allergy eye drops.6. Nutritional imbalancesYour body is a temple, you should treat it with the care it deserves. Dehydration can lead to dry eyes, so make sure to get enough water to discourage eye spasms.An imbalance in electrolytes, which are important in the proper functioning of your muscles, may also be the source of your eye condition. Have you suffered the stomach flu recently, or other digestive issues that cause vomiting and diarrhea? Is yes, stock up on sports drinks and see if that makes you feel better.A slight decline in vitamin B levels, especially vitamin B12, can negatively affect your muscles and nerves. Feast on a diet of fish, poultry, meat, eggs, and dairy to help those levels climb up. Keep in mind that you’re more likely to be deficient if you’re a vegan or vegetarian (you may want to consider supplements), or if you’re over 65 (we don’t absorb vitamin B as well when we age).7. CaffeineYou really can’t have too much of a good thing, even something as wonderful as coffee. Research from York University showed that caffeine triggers the release of serotonin and noradrenaline—excitable chemicals that may be stimulating the nerves to induce eyelid spasms. As they say, everything in moderation.Tips to Help Calm Your EyelidIf you can manage the discomfort from your spasmic eye, then there’s possibly no reason to worry too much. Give it a few days, and most likely it will go away by itself. But if it’s been going on for a while, then you can try the following to alleviate the pain:Hot and cold compresses: the eye spasm is caused by a muscle, so providing compress can help calm it down. Start with a warm compress first, particularly before bed. If your eyelid is still switching, try alternating warm with cold, placing each one on the affected eye for about 10 minutes.Acupuncture/massage: Have your practitioner know about your condition so that they can include it in their next session. Simply massaging the pressure points by yourself may also help. Concentrate on the eyebrow area and massage in a circular motion for a few minutes. This helps the muscle relax. Then move to the outside of your eye, underneath the eye, and on the inside corner. Remember to put only slight pressure.Reduce stress: Clear your mind from the stressors that may be aggravating the situation. Play relaxing music, take a walk, call a friend, or focus on a picture that soothes the eye. Yoga, meditation, and journaling may also help.Drink less caffeine: Soda and coffee are your enemies, so stay away from them. Don’t forget to count other potential sources of caffeine, including some pain relievers and energy drinks. Stock up on tonic water—there is some anecdotal evidence that it can help relax muscles because of the quinine content.Set an earlier bedtime: If you suspect lack of sleep may be causing your eyelid spasms, experiment with going to bed 15-30 minutes earlier than your usual bedtime.Face steam: Yes, not only can steaming your face can calm and hydrate your eyes, but it will also open and clean your pores. Don’t forget the bonus facial benefit. To try this, simply put some steaming water in a bowl, lean over the bowl at a distance with the top of your covered by a towel and let the steam warm your face. Also try adding some essential oils like eucalyptus, lavender, and rose.Have you experienced a recurring eye twitch before? What things have you tried that worked and helped you through the discomfort.Source
This blog was originally posted in partnership with Trase on Medium and on the Global Forest Watch blog.Big brands, retailers and agribusiness companies the world over have promised to make their supply chains deforestation-free. But will these voluntary commitments save forests and help people living in them?That depends on how companies measure success. Narrowly defined victories within the boundaries of a company’s own operations or supply chain may have limited impact. Businesses should keep their eyes on the real prize: prosperous and productive rural economies where natural ecosystems are valued and protected and community rights are respected.Supply chains have a big part to play in delivering this prize, but companies need to avoid eight traps that may masquerade as victories:1. The Split Business TrickA business supplies green products to customers that want them and unsustainable products to those that don’t. A corporate group can play a similar game, in which only some subsidiaries promise no deforestation. While customers may be able to claim the specific products they buy are deforestation-free, deforestation in other corners of the supplier’s business will continue.2. Can’t Use It, Ditch ItAn agribusiness may be tempted to excise forested areas from its concessions and land holdings, or dispose of permits that overlap forests altogether, and so claim its operations are deforestation-free. However, this leaves discarded forests vulnerable to the whims of the next owner. The better path is for the company to retain and protect those forests, or entrust them to a body that guarantees their conservation.3. The Blinkered ApproachA narrow focus on avoiding deforestation may mean ignoring pollution, water stewardship, labor rights, social equity and other sustainability issues. Worrying only about forests won’t protect grasslands, shrublands and wetlands. Focusing only on the front end of a supply chain could mean turning a blind eye to child labor in factories, emissions from transport, or manufacturing and food waste. The goal of eliminating deforestation from supply chains should be seen as just one aspect of sustainability, rather than a stand-alone cause.4. Coming Late to the PartyDeforestation-free supply chains need to be mindful of history. If a supplier can earn deforestation-free status the moment it quits deforesting, it may have an incentive to keep the bulldozers running for as long as it takes to convert the forests in its holdings to farms and plantations. If deforestation by a previous landholder doesn’t count, a business may choose to stand by while others cut down forests to plant crops or graze livestock, only to buy these lands or the produce from them after the forest is gone.To avoid perverse incentives to deforest now and quit later, businesses should specify cut-off dates after which deforestation won’t be tolerated. These can be based on commodity certification standards. For the Roundtable on Sustainable Palm Oil, for example, new plantations cannot replace primary forest or high-conservation-value areas or primary forests after 2005. Those that deforest areas after the cut-off, or acquire these areas or buy produce from them, should be required to redress the legacy of the deforestation through resolution of social conflicts, ecological restoration and compensatory conservation before they qualify as deforestation-free suppliers.Cattle farming in Acre, Brazil. Photo by Kate Evans/CIFOR 7. The Government BypassVoluntary private sector action alone can’t tackle the root causes of deforestation. Deforestation often correlates with governance failings in land zoning, permitting or the recognition of customary resource rights. Yet the instinct of many in the private sector is to focus on matters within their control, and take a poor regulatory environment as a given. While active engagement with governments may be challenging, the enabling conditions for sustainable, deforestation-free development are unlikely to be achieved without bringing government on board.8. Win the Campaign, Lose the WarShort-sighted campaigns risk scaring responsible supply chain actors away from the places where they can have the greatest impact. Reversing a deforestation front will usually require hard work, time and investment to develop capacity and incentives for sustainable land-use choices and practices. Forests are more likely to be saved if progressive companies remain engaged and drive reform in the places most vulnerable to deforestation.As recent reports show, a few leading companies have made great progress in removing deforestation-linked commodities from their supply chains, but most have a long way to go. In addition to action within their own supply chains, companies pledging to go deforestation-free need to keeping asking whether their actions are helping to spur a broader transition to greener, more inclusive economies. Tools like Global Forest Watch and Trase and platforms like the New York Declaration on Forests can help answer these questions.This blog is one of a set based on a panel hosted by the Stockholm Environment Institute and the Global Canopy Programme at the Global Landscapes Forum in Marrakech during COP22. The panel discussion focused on the risks, challenges and opportunities involved in monitoring progress towards more sustainable commodity supply chains. Links to complementary blogs from the same discussion forum by Charlotte Streck of Climate Focus and Frances Seymour of the Center for Global Development can be found here. 5. The Sector BubbleWhile it makes sense to target palm oil, soy, beef and wood as sectors to watch for deforestation, success with these big four commodities won’t prevent others from expanding into their no-go zones. Rubber, sugar, coffee, avocados and cocoa have all been linked to deforestation, as have mining and hydropower, yet these sectors are outside the scope of most corporate deforestation-free commitments.6. Not in My BackyardIt is smart to focus on the most intense deforestation fronts, but success in these places may simply displace deforestation rather than eliminating it. While the Brazilian soy moratorium has slowed deforestation in the Brazilian Amazon, it might have accelerated forest clearing for soy in the Brazilian Cerrado (which fell outside the moratorium) or neighboring countries. Further, if companies committed to avoiding deforestation expand their holdings by acquiring land from other farmers, those farmers may secure new land by clearing forests elsewhere.Forests converted into fields in Acre, Brazil. Photo by Kate Evans/CIFOR
Topics: Social Media Video You’ve heard the saying over and over again, but it still holds true: Content is king. Whether you’re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. This week, this saying held especially true in the world of inbound marketing. From Facebook’s new video advertising offering to Q&As with industry experts on Klout, this week’s roundup will fill you in on all things content-related on the web. Oh, and Happy Mother’s Day! ;-)Facebook Rolling Out Video Ads to News Feeds, From AdWeekOver the past few months, Facebook has been making some major moves with its social advertising platform. And the social network’s latest move doesn’t surprise us in the least: Facebook will be rolling out video ads in users’ News Feeds as soon as July. A few big brands including Ford, Coca-Cola, and American Express, are expected to participate in the first round of testing. For the time being, advertisers will only be allowed to choose among four different demographics to target.The 15-second ads will most likely appear to the side of the News Feed, on auto play, and muted by default with the option of unmuting. We’re still not sure yet if this new feature is good or bad news for marketers. While the new ad format opens up more opportunities to attract visitors and generate leads from Facebook, it could potentially alienate Facebook users. Many users complain that their News Feeds are already a bit cluttered with sponsored posts and pages — this new advertising format could add to the fray. That being said, it’s still too early to give the new ad format a yay or nay. Depending on how Facebook plans to moderate the number of ads per News Feed, these video ads could either turn the platform into an ad-filled mess or an effective ad-serving platform. Read more about Facebook’s video advertising options at Adweek.Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S. in Real Time, From The Next WebAs you probably know by now, we love data — and the new Trends Map for YouTube melts our heart. Although it’s still in its infancy, the new Trends Map shows the most popular videos across the U.S., broken down by viewer age or gender. The map gives marketers a nice visual representation of how viral videos are shared and received across the country in real time. The videos that make it onto the map are chosen based on the number of shares by users, or total number of views. In addition to the map, marketers can also examine the popularity of particular videos based on certain demographics.For marketers, YouTube Trends Map is a great place to find relevant data on which videos go viral and why. Right now, the Trends Map only displays demographic information, but once there is more robust data available, it could be an incredibly powerful tool for marketers. Still, YouTube Trends Map can help marketers find engaging content to share with their followers, discover viral videos to newsjack, or even create a viral video of their own. Read more about YouTube Trends Map and what it means for marketers at The Next Web.YouTube Paid Subscription Channels Set to Launch Soon, From Marketing LandIt’s been a busy week for YouTube. Not only did the company recently release YouTube Trends Map, but it also started rolling out paid subscription channels offering premium video content. Besides providing a potential new revenue stream for YouTube, these paid subscription channels could attract a different type of audience who is concerned with the quality of the videos he or she watches rather than the quantity of videos available. The premium subscription is planned to compete with other premium video services such as Amazon, Hulu, and Netflix. With as many as 50 subscription-based channels at the time of launch and fees as low as $1.99 a month, this could be a great alternative revenue stream for YouTube.What marketers should know is that this new move will open up a number of advertising opportunities for companies looking to place ads in higher quality content. Even though its user-generated videos have been an effective way of serving ads, some marketers are looking to pay for TV–like quality. The new premium subscription channels could open up a whole new demographic of users for marketers to target with higher quality ads on higher quality videos. Read more about YouTube’s paid subscription channels at Marketing Land.Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past, Free Ebook From HubSpotSometimes, it boggles our minds how much things in marketing have changed in the last 60 years. Some of the most iconic advertising campaigns happened before we had social media, precise ad targeting, or even the internet. Thinking back got us thinking — what would an iconic advertising campaign from the “Mad Men” era look like today? Based on advice from current marketing experts, our new ebook explores how today’s marketers could execute those iconic ad campaigns to get the same impact they had in past. Get ready for a dive into the history of marketing and advertising, and download the ebook today!Klout Gets Into the Q&A Business by Launching Klout Experts (With Help From Bing), From TechCrunchThe popular influence-measurement startup is launching a new program built around industry “expert” Q&As that influencers can use to boost their street cred. Klout is asking users who are influential about certain topics to answer questions in 300 characters or less, allowing Klout to enter into the content creation space. Klout will also be working closely with Microsoft to ensure that relevant answers to questions will appear in searches on Bing.Marketers should see this as the perfect opportunity to boost their SEO on Bing. The program isn’t open to all users just yet, but if you’re one of those influential marketers on Klout that happens to be asked a few questions, answer them, and let Bing do the rest of the work. This might be a great way to establish yourself as an industry thought leader and promote your social media presence through quality content. You may even increase the ranking of your other content online. Read more about Klout and what it means for inbound marketers at TechCrunch.What were some of the top marketing stories you heard about this week? Originally published May 12, 2013 9:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? … Have I blogged about everything inbound marketing-related already?(The answer, of course, is I haven’t.) If only I could get someone to give me an idea — I could just run with it. Blog Post Topics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 16, 2014 8:00:00 AM, updated September 03 2018 What to Write About in a Blog PostUnderstand your audience.Start with a topic and a working title.Write an introduction.Organize your content.Write. Topics: And I know I’m not the only one who wishes for this. Search Google and you’ll find nearly 10 million hits for writer’s block. It’s a true problem that we all battle as we try to grow our business with inbound marketing. So my team and I got thinking: What if we could solve this whole writer’s block issue so people could spend less time getting mocked by cursors and more time building their business? Click here to try our free Blog Ideas Generator tool.Thus, the Blog Ideas Generator was born. To kick-start your creative process, the Blog Ideas Generator will come up with a week’s worth of custom topics for you — all in a matter of seconds. Bonus: The tool won’t just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts — so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you’re always featuring relevant, but interesting posts on your blog.If you’re one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you’re the type who likes to be walked through using tools step by step, that’s cool too. Just keep reading. How to Use the Blog Ideas GeneratorUsing the Blog Ideas Generator is quick and easy. Here’s all you need to do:1. Put in terms you’d like to blog about, and click “Give Me Blog Ideas.” You use one, two, or three terms. If you need help coming up with them, ask yourself these questions:How do people describe your products or services?What problems do your products or services solve?What industry keywords do you want to rank for on Google?I’m filling out this tool as if I were blogging for HubSpot, so I chose the terms “social media,” “blogging,” and “calls-to-action.”2. We’ll give you a week’s worth of ideas based on those keywords.Keep in mind that the titles might not be 100% perfect for the terms you chose or grammatically correct. Feel free to change them up to make them work better for you. Here’s what I got for the terms above: You can use this tool as many times as you want — so hit “Try Again” if you want to use different terms.3. Your editorial calendar is set for the next week!Now, it’s time to schedule your blog ideas in a publishing order that your team agrees on. As a general rule, internet users tend to search and click through to easier, more lighthearted articles early in the week, and pursue the “meatier” topics later on, around Thursday. Plan wisely!4. Fill your editorial calendar for the next year.Satisfied with the week’s worth of ideas you received? With the Blog Ideas Generator, you can actually plan your editorial calendar for the entire year with 12 months of content ideas by filling out a simple form, accessible next to your first five ideas.5. You’re ready to get blogging!(And if you need help with that, we’ve got some blog post templates you might enjoy.)So next time you’re strapped for content ideas or just need to get out of a writer’s rut, check out the Blog Ideas Generator. In a matter of seconds, you’ll have five brand-new blog post ideas. And who knows? Maybe one of those ideas will spark one even our algorithm didn’t think of! 😉
Survey Creation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 1, 2015 6:00:00 AM, updated August 29 2017 For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it?Surveys.Done well, a single survey that follows best practices can yield eye-opening information — the kind that forever changes the direction of an organization for the better. On the other hand, a poorly written survey will return useless data while creating a frustrating experience for the respondent.So, why do these long, agonizing surveys persist?Too often, marketers and researchers fall into the trap of focusing exclusively on their own need for answers, and not enough on the experience they create for the respondents. When that occurs, respondents sometimes take shortcuts through the survey (if they finish it at all), and neither party wins.To right that wrong, we’ve laid out seven helpful tips to nudge your respondents through a whole survey in a way that creates a positive experience, without sacrificing the actionable information you’re seeking.Download Our Free Buyer Persona Guide + Templates 7 Tips for Creating Surveys People Want to Take1) Explain why someone should participate.When requesting input from someone, remember that you’re asking the person to take precious time and energy out of their day to help your organization. In cases when you’re not offering an incentive for participation, it’s important to keep in mind that you’re essentially appealing to the good nature of your contacts. (The hope is that after all those metaphorical back scratches you’ve given, they’ll be willing to scratch yours.)So whether you’re soliciting feedback via a website page, an email, or some other means, you’ll want to emphasize why it’s worthwhile for someone to weigh in. Specifically, what will your organization do with the information your respondents provide? Why should your respondents care about that? How will your respondents benefit from sharing their perspectives? Here’s a little secret: In nearly every case, survey responses help your organization serve your customers and potential customers more effectively, right? Include that in your introduction. If you make it easy for people to see how completing your survey may improve their lives, they often feel more inclined to participate.Here’s a great example of an enticing survey invitation from Contently:As you can see, this approach is actionable, explanative, and incentive-driven. Well done, Contently. 2) Set expectations properly.Have you ever taken a survey that felt like the Energizer bunny of surveys? You know, the kind that keeps going and going and going and … you get the point.By the end of it (assuming you even made it that far), you probably felt like you’d taken the Bar exam. (And any lawyer will tell you that’s definitely not the experience you want to create for your respondents.)Suffice it to say, much has been written about considerations for survey length. Whatever the final question count turns out to be, it’s in your best interest to help your respondents plan accordingly. For starters, tell them approximately how long they should set aside to complete your survey. This will help to ensure that they don’t have to rush or abandon the survey because of a time constraint. In some instances it can also be beneficial to use a survey tool that indicates the respondent’s progress throughout the survey using a progress bar. According to Survey Monkey, “Progress bars can basically act like a coach, encouraging people to keep on trucking and reach that finish line.”Survey Monkey gives you the option to specify what information the progress bar displays, where it’s located, and even — in a separate window — what colors it is.Whether or not that functionality is available in the survey tool you’re using, it doesn’t hurt to add written checkpoints into the survey like, “keep the helpful feedback coming — you’re more than halfway done” and “only two more questions to go.” These minor additions can mean the difference between your respondents quitting the survey or sticking it out for a couple more questions. One more note on setting expectations: Sometimes, your survey asks more of the respondent than simply answering a few simple questions. For example, you may ask your respondent to upload a photo or complete a task offline and rate their experience afterwards. In cases like this, it’s worth giving your respondents a heads-up in your introduction that the survey they’re about to take requires extra effort. (It also wouldn’t hurt to incentivize them for going above and beyond.)3) Speak your persona’s language.When writing a survey, there’s often a temptation among marketers to make the phrasing of questions as dry and bland as possible. For many, this is probably rooted in the fear that inserting superfluous language may influence the results of the survey. That’s a legitimate concern. After all, surveys aren’t supposed to entertain — they’re supposed to elicit meaningful feedback. But surveys don’t have to be boring. In fact, surveys can and should engage the participants enough to inspire creative and constructive input that can be used to empower you to enact real change. Though it sounds obvious, the best way to write a survey like this is to speak like a human being. As you would with your keyword research, use language that your respondents would use and will easily understand. That means minimizing your usage of acronyms, jargon, and phrasing that might confuse them.Here are a handful of writing tips to consider when creating a survey that is engaging and free from bias:When you know you’re asking a particularly tough or demanding question, acknowledge it.Thank respondents in advance for providing thorough, candid answers.Offer words of encouragement if you’re requesting a detailed, open-ended response.Provide help text so that a respondent fully understands how to answer a question (so long as it doesn’t influence how he/she responds).Including this kind of language demonstrates an appreciation for your respondents, and it will further propel them through the survey. 4) End on a high note.Once your respondents have answered all your questions, you should give them the chance to have the last word. Rather than doing the survey equivalent of a “dine and dash,” conclude instead with a question like this:”Thanks again for taking the time to complete this survey. Your input means a lot to us, and it will help us improve our ability to serve customers like you more effectively in the future. Before you go, do you have anything else you’d like to add?No, I’m all setYes, I’d like to add: [open text field]”Whether or not a respondent takes advantage of this opportunity to weigh in, it’s one that they’ll see and appreciate because it’s an invitation to share (even more of) their own ideas and opinions.However, if they do decide to chime in, their responses tend to be incredibly valuable. In fact, having written and reviewed hundreds of surveys, I’ve found that the real gems of insights almost always surface in this final question. Here are some examples of the feedback you could expect participants to touch on at this stage:Pointing out things you may have forgotten to ask.Circling back on topics that may have only occurred to them after the opportunity to share feedback on that given topic.Identifying questions or answer options that may have been unclear in the survey, and therefore are worthy of taking into account as you conduct your analysis.Sharing new product or service ideas.Providing helpful anecdotes that shed further light on who your respondents are, and context for why they responded as they did.Expressing their gratitude for the opportunity to contribute. (It’s helpful to keep those folks in mind, should you need another round of input.)Offering other top-of-mind thoughts about your organization because they simply may not know where else to share it.5) Take your own survey.When you’ve put the finishing touches on the survey you’re writing, take a step back, refill your coffee mug, and then take your own survey with a fresh set of eyes. Review your introduction and each question for clarity and empathy, and ask yourself:Have I built a compelling case for why someone should take this survey?Is this the kind of survey my respondents will realistically start and finish?Are all of the questions I’m asking absolutely critical to my learning objectives?Does the language in this survey take into consideration the language that my respondents use and understand?If your answer to these questions is “yes”, and you’ve adhered to survey-writing best practices, then give yourself a high five. You’re ready to field your survey. 6) Close the loop.What happens when a lead closes into a customer? Do you ignore them and move on to the next sale?Of course not. Once closed, you continue to delight your customers so they become promoters of your organization. And your survey respondants should be treated no differently. After they’ve completed your analysis, the goal is to close the loop by explaining what you did with their input. By following up in this way, you’re creating an opportunity to delight your respondents. Considering they’ve probably grown used to not hearing back from organizations in the past, this gesture will ensure that they feel as though their voices have genuinely been heard. And after such a delightful experience, they’ll often be more likely to participate when you request their assistance in the future. They might even be willing to spread the news of their positive experience: “HOLY SMOKES, I told XYZ Company what to do, and they actually listened!”In the instance that your organization conducts its analysis and determines not to make any decisions or take any action, that’s not an excuse to leave your respondents hanging. You should still politely explain to them why your organization has decided not to make any moves. Often, the justification for no action is as intriguing as immediate action. Not to mention, that refreshing honesty will help to keep your organization in your respondents’ good graces. 7) Share the wealth.Depending on the sensitivity and confidentiality of the information you’re requesting from respondents, consider making the raw, anonymous results from the survey visible to respondents. This way, each person who completes the survey can see how their own responses compare to those of their peers. Again, it’s a surprising and delightful form of instant gratification. More than that, it’s a way to learn from — and bond with — others with whom they have something in common. In Survey Monkey, the option is available under the Collect Responses tab when creating a survey. It looks like this:One very important note: If any of your questions ask for personal identification information, do not display the results to respondents.Before you start creating your next survey, bear these tips in mind, take a walk in your personas’ shoes, and make sure that you’re weighing your own learning objectives against the needs and agenda of those going out of their way to lend a hand.What other methods do you use in order to elicit high-quality and complete survey responses?
The Realme 3 Pro is finally official in India. The company announced its flagship smartphone at an event in New Delhi where it confirmed that the Realme 3 Pro rocks a Snapdragon 710 chipset and supports VOOC 3.0 fast charging, among other things. The Realme 3 Pro has been launched to take on the Redmi Note 7 Pro in India. It touts a dewdrop display, gradient design, a long-lasting battery life and OnePlus 6T-like camera as well.The Realme 3 Pro price in India starts at Rs 13,999 for the base model that comes with 4GB of RAM and 64GB of internal storage. The top-end 6GB + 128GB variant is priced at Rs 16,999. The Realme 3 Pro will go on sale on Flipkart and Realme.com on April 29 at 12 noon. Realme is offering Rs 1,000 flat discount on purchasing the product with an HDFC Bank credit or debit card, and Jio benefits worth Rs 5,300. The flagship will also be available via offline stores soon.Realme 3 Pro specificationsThe Realme 3 Pro sports a 6.3-inch FHD+ (2340×1080) Dewdrop display with a 19.5:9 aspect ratio and a screen-to-body ratio of over 90 per cent. The display is protected by a 2.5D Gorilla Glass 5 on top. There is a 3D curved glasstic panel on the back that comes in Nitro Blue, Lightning Purple and Carbon Gray gradient colours. The Realme 3 Pro comes with a rear-mounted fingerprint sensor, measures 156.8×74.2×8.3mm and weighs 172 grams. A major upgrade over the Realme 2 Pro is the chipset. The Realme 3 Pro is powered by a 2.2GHz octa-core Snapdragon 710 chipset that is equipped with a capable Adreno 616 GPU. The company is touting superior gaming performance and the phone also supports Fortnite. The chipset is paired with up to 6GB of RAM and up to 128GB of internal storage, which is expandable up to 256GB via microSD card.advertisementCameras have been upgraded as well. Realme has equipped the flagship with a dual camera setup that includes a 16MP f/1.7 Sony IMX519 primary sensor, which is the same sensor found on the OnePlus 6T. There is a 5MP secondary camera for depth sensing. The cameras support Nightscape, Chroma Boost, Burst Shot, Super Slo-mo video recording at 960fps, which is a segment-first.There is also an Ultra HD Mode that uses pixel binning to stitch together multiple 16MP shots to offer a single crisp and high-resolution 64MP photo. On the front, the Realme 3 Pro gets a 25MP f/2.0 with 4-in-1 pixels for better low-light photography.The Realme 3 Pro is the first Realme phone to support VOOC 3.0 fast charging, which promises to charge the 4,045mAh battery in just 80 minutes. The company will ship a 20W fast charger with the box. The handset still comes with a micro-USB port.Connectivity options include Bluetooth 5.0, 3.5mm headphone jack, WiFi 802.11 a/b/g/n/ac. The Realme 3 Pro supports a triple card slot that can hold two nano SIM cards and a microSD card. It runs on ColorOS 6 with Android 9 Pie out-of-the-box and Realme emphasises on delivering an ad-free experience.<br />
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.Curious about what kinds of obstacles other marketers are up against?We polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on. Here are some of the most common challenges marketers reported struggling with … and their solutions. Don’t forget to share this post! The Most Common Marketing Problems We Face, According to the 2017 State of Inbound ReportAccording to our report, generating traffic and leads and proving ROI are the leading challenges marketers face. Here’s a look at this year’s data:Image Credit: The 2017 State of Inbound ReportLet’s go through each of these top challenges and how marketers can address them.1) Generating Traffic and LeadsWhy It’s a ChallengeGenerating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. We started asking this question with this answer as a new option last year — and we’re glad we did.Clearly, marketers are struggling with producing enough demand for their content. And as the years progress and competition stiffens, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to promote it, it’s hard to know where to focus your efforts.What Can You Do?When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?For example, HubSpot Research has found that 53% of consumers want to see more video from marketers in the future, while only 14% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report.Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification.Needless to say, the content promotion playbook is not the same as it was five years ago. To make sure your traffic and lead numbers continue to rise, check out this comprehensive guide to content promotion.2) Providing the ROI of Your Marketing ActivitiesWhy It’s a ChallengeMeasuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge year-over-year. But, it also continues to be a vital way for marketers to understand the effectiveness of each particular marketing campaign, piece of content, etc.Plus, proving ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.But tracking the ROI of every single marketing activity isn’t always easy, especially if you don’t have two-way communication between your marketing activities and sales reports.What Can You Do?When it comes to providing ROI, there’s a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. This means using both marketing software (like HubSpot) and a CRM solution (like HubSpot’s free CRM), and then tying them together to close the loop between your marketing and sales efforts with a service-level agreement (SLA). That way, you can directly see how many leads and customers are generated through your marketing activities.We’ve found there’s no better combination than having an SLA and doing inbound marketing. According to this year’s report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams.(Use this ROI calculator to simulate the potential ROI you could realize by conducting inbound marketing.)3) Securing Enough BudgetWhy It’s a ChallengeSecuring more budget is a pressing challenge for marketing globally. And often, getting more budget is easier said than done — especially for smaller organizations that aren’t working with sizable nor flexible marketing spend.But the key to securing more money for your team might not be that complex. Here’s what you can do.What Can You Do?The key to unlocking budget lies in being able to prove the ROI of your marketing efforts. According to our report, organizations that can calculate ROI are more likely to receive higher budgets.Again, success with inbound marketing also plays a large role in driving higher budgets. Effective strategies obviously produce results, and our data shows those who feel confident in their marketing strategy are more than 2X as likely to get higher budgets for their marketing teams. But remember, inbound marketing is a long game. If you get off to a slow start, you shouldn’t back off — in fact, you might consider doubling down.4) Managing Your WebsiteWhy It’s a ChallengeManaging a website was the fourth biggest challenge for marketers in 2017. And chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all.Issues with website management include a variety of different factors, from writing and optimizing the content to designing beautiful webpages. Here are a few things marketers can do to deal with this challenge.What Can You Do?First, read this report to see how your website stacks up against over 1 million other websites. It also includes a deep analysis on the four most critical elements of website performance and design, from average load time and website securityww to mobile friendliness and SEO.If your primary challenge with managing a website has to do with the skills and resources you have available, you aren’t alone. This is especially true for small companies who don’t have all the talent in-house required to cover content, optimization, design, and back-end website management.One solution? Hire freelancers and agency partners. To find freelancers, we recommend:Tapping into your personal and professional network by posting on LinkedIn, Facebook, and other social networks with a description of what you’re looking for.Browsing freelance writers and designers based on their portfolios and areas of interest. For writers, check out Zerys and Contently. For designers, check out Behance & Elance.Browsing HubSpot’s Services Marketplace, which lists a wide variety of designers from partner companies and agencies we’ve deemed credible.Overall, you can make website management easier on your team by hosting your website on a platform that integrates all your marketing channels like HubSpot’s COS.Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team:Run a Website Grader reportEbook: Website Redesign GuideEbook: 50 Brilliant Homepage Design ExamplesEbook: How to Design and Optimize Landing PagesEbook: How to Increase Your Website SEO Traffic in 30 DaysEbook: The Ultimate Workbook for Redesigning Your WebsiteEbook: The Marketer’s Guide to Mobile5) Identifying the Right Technologies for Your NeedsWhy It’s a ChallengeFinding the right technologies was the fifth biggest concern for marketers this year. Oftentimes, this is because feedback on technology is scattered. Marketers might turn to colleagues, friends in the industry, and/or analyst reports to figure out which technologies best fit their needs — only to find that feedback is spread across emails, social media, and so on from people of varied reputability.When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?What Can You Do?For those of you looking for a tool, software, or piece of technology to solve a specific marketing problem, we recommend taking a look at Growthverse: a free, interactive, online visualization of the marketing technology landscape that focuses on the business problems marketers are trying to solve, and leads them to specific pieces of marketing technology that aim to solve those problems. We’ve found it to be a really well-visualized map of carefully curated marketing technology resources.It’s worth noting that the main tool in top marketers’ arsenals is a platform for automating their team’s marketing efforts. We found that although our respondents indicated using an array of specific products, the larger trend was telling: The top marketers use marketing automation software in some form or another. Meanwhile, 40% of marketers cite marketing automation as a top priority for the next year.6) Targeting Content for an International AudienceWhy It’s a ChallengeTargeting is a key component of all aspects of marketing. To be more effective at targeting, one of the first things any marketer needs do is identify their buyer personas to determine who it is they should be marketing to. If you’re expanding internationally, it can be a big challenge not only to figure out the best ways to market to an international audience but also to organize and optimize your site for different countries. HubSpot Research recently analyzed the difference in content preferences across the world.What Can You Do?Download our free ebook, The Global Marketing Playbook. There are some really helpful tips in there that’ll help give you some direction on global marketing, including how to identify your top three growth markets, how to explore local trends, and tips on choosing the best localization providers.Remember, your website visitors might speak a plethora of different languages and live in totally different time zones. To make your content appealing to a wide audience, you’ll need to keep your global visitors top-of-mind when creating all your content. This means being aware of seasonal references, translating units of measure and monetary references, and giving translators the tools and permissions to customize and adapt content for a specific audience when they need to.Finally, be sure you’re optimizing your website for international visitors, too. For more tips and resources on global marketing expansion, browse our international inbound marketing hub.7) Training Your TeamWhy It’s a ChallengeAs companies scale and technologies continue to evolve, training your team will become a greater challenge for marketers. Whether it’s training them on the concepts and tools they’ll be using every day or making sure they’re achieving their full potential, the struggle is real across the board.To combat this, I’ll share some tips I’ve used during my trainings to make sure the concepts and tool tips stick and have a lasting effect on your team and your marketing.What Can You Do?To get an overall idea of where your team stands, take a few minutes to assess each of your team members’ marketing strengths and weaknesses, levels of expertise, and passion/commitment to your company. Then, objectively rate the priority (or level of importance) of their expertise and their contribution to bottom line objectives (ROI) to date. Here’s a simple assessment tool from Lean Labs to help you evaluate your team so you can figure out who needs recognition and who needs coaching.Next, check out this awesome resource from HubSpot Academy, The Ultimate Guide to Marketing Training. It’s a guide that’ll help you navigate all the marketing training options you have, from quick daily habits to more rigorous, career-launching investments.You also might consider requiring your team members to rack up some online marketing certification. HubSpot Academy, for example, offers certifications, documentation, and training programs to help people master the basics of inbound marketing. Google also offers training and certifications on analytics with their online Analytics Academy.What about new hire training, specifically? We recommend creating a training plan for new team members. Here at HubSpot, each new marketer is given a 100-day plan like this one to lay out specific goals and help new hires demonstrate their effectiveness.8) Hiring Top TalentWhy It’s a ChallengeHiring top talent was the eighth biggest challenge marketers reported experiencing this year. Why? Many companies are shifting more resources to inbound marketing, which means higher and higher demand for top marketing talent. But supply simply isn’t keeping up. From sourcing the right candidates to evaluating for the right skills, finding the perfect person could take months … or more.What’s more, the type of marketing talent companies are looking for is changing, too. In Moz and Fractl’s analysis of thousands of job postings on Indeed.com, they concluded that employers are seeking marketers with technical and creative skill sets. And the quick rate at which the demand for these jobs are rising has caused a marketing skills gap, “making it difficult to find candidates with the technical, creative, and business proficiencies needed to succeed in digital marketing.”What Can You Do?Employers are looking for marketers with a diverse skill set that includes digital marketing, content marketing, SEO, and social media marketing. To find the best inbound marketer for your team, the first thing you should do is decide what that person needs to be able to achieve for your business.Ask yourself: What will the new marketer’s tasks and duties include? What skills do those tasks and duties require? What goals or challenges will the new marketer face? Use your answers to these questions to write a compelling job description. (Here are 37 pre-written marketing job descriptions to help you get started.)Next, post your jobs where talented inbound marketers will find them. While traditional job sites like Indeed.com, CareerBuilder.com, or LinkedIn will help you cast a wide net, we recommend checking out Inbound.org, which is the only job listing service in the world that’s exclusively focused on inbound marketing and sales jobs.Finally, focus your job description and new hire 100-day plan what people value most in their careers. This year, the data shows that 58% of people consider opportunities for growth when looking for a new job, while 50% are looking for a good work/life balance.Does Your Company Face Any of These Marketing Issues?A thorough analysis of your marketing strategy and its current performance will help you discover where your biggest marketing opportunity lies. This will allow you to focus on improving the areas that need the most attention, so you can start making your marketing far more effective.If you’re faced with a challenge and want ideas on how to best tackle it, you can always consider getting some help by any of the various types of marketing training that are available. Learn more about what other organizations are prioritizing and tackling in the 2017 State of Inbound report.Editor’s Note: This post was originally published in November 2012 and has been updated for freshness and comprehensiveness. Originally published May 26, 2017 8:00:00 AM, updated August 06 2019 Marketing Strategy Topics:
India captain Virat Kohli has learnt “his lesson” the hard way after an innocuous tweet of his sparked rumours of Mahendra Singh Dhoni’s international retirement in a social media frenzy.On Thursday, Kohli had tweeted a picture of him sitting on his hunches after beating Australia in a league game of the 2016 World T20 in Mohali. Kohli scored 82 not out on that night but his running between the wickets with Dhoni (18 not out) was a treat to watch for everyone.”A game I can never forget. Special night. This man, made me run like in a fitness test,” Kohli had tweeted. It led to rumour mills going overdrive till chairman of selectors MSK Prasad termed it as a “false news”.A game I can never forget. Special night. This man, made me run like in a fitness test @msdhoni pic.twitter.com/pzkr5zn4pGVirat Kohli (@imVkohli) September 12, 2019On Saturday, when Kohli was asked what was on his mind when he tweeted, the smiling skipper replied: “Mere zehen mein kuch naahi thaa yaar (I had nothing in my mind). I was sitting at home and I normally put out a photograph and it became a news item.”Social media can be a different beast for celebrities and Kohli once again got a bitter taste of it.”I think it was a lesson for me, that the way I think, the whole world does not think that way. There was nothing in farthest stretch of my imagination (that it could be taken as retirement tribute) while putting that picture out on social media,” the skipper said.advertisementCaptain @imVkohli addresses the media on the eve of the 1st T20I against South Africa #INDvSA pic.twitter.com/QoTbq0USoOBCCI (@BCCI) September 14, 2019For him, the T20 International against Australia was one match he has not really talked about much in last three years unlike his other knocks.”Like what did I write. I remember that game even now, every now and then. I never spoke about that game and so I thought I put up a post. Now people interpreted it in a different manner in which there was not even an iota of truth,” said the disappointed skipper.Also Read | India chief selector MSK Prasad on MS Dhoni retirement speculation: It is incorrectAlso Read | Rumours: Sakshi tweets as speculation on Dhoni retirement growsAlso Read | Dhoni has nothing left to achieve, says chess wizard Viswanathan Anand
Former India cricketer Gautam Gambhir has backed Rohit Sharma as the Indian opener and felt he can make a mark in the upcoming Test series against South Africa, starting on Wednesday in Visakhapatnam.Rohit was inducted in the Indian Test team as KL Rahul was ruled out from the three-match rubber due to poor form. However, several questions were raised about Rohit’s abilities in the longest format of the game after he was dismissed for a duck in the practice game against the Proteas.But Gambhir said that he is not too worried about Sharma’s failure in the warm-up game in Vizianagaram. “It is a fantastic opportunity for Rohit Sharma to announce himself as a Test opening batsman. I am not looking too deep into his two-ball duck in the practice game,” Gambhir wrote in a column for Times of India.”Besides, it will be disastrous to shuffle around Rohit if he doesn’t succeed in this series. We should remember that he is a makeshift opening batsman. His success as an opening batsman in white-ball cricket can’t guarantee equally good returns in Test matches,” he added.”Trust me, Rohit will have nerves but the Indian team’s dressing room will have to ensure that these nerves don’t get converted into self-doubt. I can tell you from experience that it is a terrible space to be in,” Gambhir wrote.Earlier, India skipper Virat Kohli had also backed Rohit and reckoned that the Mumbai batsman needs to be given space and time to perform as a Test opener.advertisement”If he (Rohit) comes into his own then the whole batting order looks a completely different batting order anywhere in the world,” Kohli had said.Also Read | If Rohit Sharma can do in Tests what he did in ODIs, it will be great for India: Virat KohliAlso Read | Rohit Sharma will be given time to find rhythm as Test opener: Virat KohliAlso See:
Arsenal Wilshere deserves England recall, says Wenger Dejan Kalinic 17:22 1/4/18 FacebookTwitterRedditcopy Comments(0) Getty Images Arsenal Arsène Wenger Arsenal v Chelsea England Premier League The Frenchman says that “everyone had given up” on the 26-year-old, who scored his first Premier League goal since 2015 on Wednesday Arsenal manager Arsene Wenger praised Jack Wilshere for his “remarkable strength” and believes the midfielder is ready for an England recall.Wilshere scored his first Premier League goal since May 2015 with the opener in Arsenal’s 2-2 draw against Chelsea on Wednesday.The midfielder has played 11 league games this season but only six of those have been starts. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Wilshere last played for England at Euro 2016 but Wenger says it would be no surprise if the 26-year-old forces his way back into the England squad with the World Cup just over five months away.”I think he is at the level now where not many people expected him to be,” Wenger told a news conference.“When was the last time he played for England? Exactly, against Iceland [at Euro 2016], he came on.”Since he has not played for England and I would say that means that everybody had given up on him. Today, nobody would be surprised if he was selected again.”So that means instances of us being criticised for that, I think first of all he deserves a great credit for remarkable strength and we do as well.”Arsenal are sixth in the Premier League table, five points behind fourth-placed Liverpool.
Real Madrid convinced Levy faces having to sell Spurs ace Eriksenby Carlos Volcano10 months agoSend to a friendShare the loveReal Madrid are convinced they can prise Christian Eriksen away from Tottenham in 2019.AS says Real management believe the Dane’s decision to suspend new contract talks has handed them an advantage in their battle of wills with Spurs chairman Daniel Levy.With Eriksen’s deal due to expire in 2020, this summer represents the best time for Levy to sell – a situation even manager Mauricio Pochettino recognises is now becoming reality.”Of course he is an important player and as coach you want to have him with you, but in the end it is a negotiation and there are different parties that have different interests, it would be great if he stays here, but, if not, it is in your right to do what you want,” said the Argentine.For their part, Real are prioritising Eriksen as the player to succeed veteran Luka Modric as their prime playmaker. TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your say
The Government is committed to reversing negative perceptions of Jamaica as a business-friendly destination, by making a real and lasting impact on the national business environment.Prime Minister, the Most. Hon. Portia Simpson Miller, made this declaration while addressing the official opening of the ATL Automotive Volkswagen Modular Showroom and Audi Terminal, on Oxford Road, St. Andrew on Friday, April 19.She disclosed that work to achieve the improvements is being done through the National Competitiveness Council, chaired by Minister of Industry, Investment and Commerce, Hon. Anthony Hylton, with active participation from the Private Sector.“Minister Hylton and his team are charged with plotting an upward path to advance Jamaica’s position in the rankings, by taking the required actions, in partnership with the wider public and the private sectors, to address the complex issues affecting national productivity and global competitiveness,” Mrs. Simpson Miller said.She also called for a new culture of customer service at all levels in the public and private sector, premised on quality, speedy response and innovative practices, which empowers workers to exercise greater discretion and appropriate attitudes in delivering excellence every time.She noted that Government has tried many initiatives in the past to encourage greater levels of customer service and so it is time to consider a classic Public Private Partnership (PPP).The Prime Minister congratulated the ATL team, inclusive of Chairman, Hon. Gordon Butch Stewart, and son and Chief Executive Officer, ATL Automotive, Adam Stewart, for their level of service in delivering high customer satisfaction over the years. “I regard the ATL brand as a high quality Jamaican brand and an important local benchmark against which we can define and implement a new service culture in Jamaica. This is an urgent need when we consider that in excess of 70 per cent of the Jamaican economy comprises service industries like the dynamic automotive sector,”Mrs. Simpson Miller said.She challenged the ATL team, to consider how it could partner with Government “to find solutions to this thorny problem (of poor customer service), which if you think about it, is at the heart of our less than desirable position in the Global Competitiveness Rankings.”For his part, Adam Stewart, noted that the company, began 45 years old ago with a vision to give customers more than they expect.“We would never stand here and say that we get it right every time, but we certainly stand here and say that every time there is an issue, we take that phone call and make it right,” he said, in explaining the company’s philosophy of good customer service.He disclosed that the new-car sector is important to Jamaica, noting that in addition to the import duties that are being paid, the sector also employs and trains many Jamaicans in a specialised field.The new facility, which employs 120 persons on site, was constructed at a cost of US$13.5 million, representing the largest investment by any automotive company in Jamaica’s history.By Andrea Braham, JIS Reporter
by Colleen Barry, The Associated Press Posted Apr 10, 2017 2:41 am MDT Last Updated Apr 10, 2017 at 2:00 pm MDT AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to RedditRedditShare to 電子郵件Email Italian satellite launcher Avio in place for next space race MILAN – Italian satellite launcher company Avio’s successful public offering on Monday will help fuel its ambitions to be a leader in the next space race, the company’s CEO said in an interview.Avio, one of the largest satellite launchers in Europe and the first in its category to go public, saw its share price close at 13.40 euros, a gain of 6.6 per cent on its initial pricing, after touching a high of 13.95 euros.Avio makes engines for rockets such as the Ariane 5, which reach geocentric orbit at 35,786 kilometres (22,236 miles), or the Vega, a joint venture with the Italian Space Agency to put small satellites into low Earth orbit.CEO Giulio Ranzo said the public offering was driven by “unprecedented change, a very rapid shift toward commercial demand” that will require Avio to be able to mobilize financial resources quickly.The new space race is being driven by smaller countries getting satellites into space in a bid for independence, Ranzo said. They include countries such as Peru and Vietnam, beyond bigger nations like Brazil, South Korea and Japan.“It is a question of independence, or if you like of non-dependence,” Ranzo told the Associated Press. “Whether we like it or not, our economy, or our life on Earth will increasingly be relying on services that comes from space. It is a question if you want to be in the driver’s seat, or sitting next to the driver’s seat.”Ranzo said internet beamed from space should become widely available in just two or three years, a development that will allow rural and remote areas to have the same access to the internet as urban centres.Satellite imaging also allows management of the evolution of crops, monitoring of movements of Islamic State fighters across the desert, or keeping an eye on how shipping containers are being managed in a far-away port.“You can monitor the real volume of information instead of relying on third-party information,” he said. “It provides objective information.”As part of the moves to help Avio grow, Italian defence contractor Leonardo, formerly known as Finmeccanica, has increased its stake in Avio from 14 per cent to 28 per cent. Avio, which has annual revenues of 280 million euros with a backlog of 900 million euros in orders, also merged with an acquisition vehicle, Space2, which is investing cash.