First Published: November 1, 2019, 11:53 AM IST Cristiano Ronaldo, who left Real Madrid to join Juventus last year, will be playing for the club till the 2022 FIFA World Cup. Ronaldo has shortlisted two sides that he would join after his contract ends with Juventus. The Portuguese is either expected to make a return to Manchester United or Paris Saint-Germain.There is a thin possibility of Ronaldo joining Manchester United in the near future as the Red Devils are on the path of getting back to their best, suggests a report in the Fox Sports Asia. Ronaldo believes that Manchester United will revive and make a comeback among the best by 2022, which would be a suitable time for the Portuguese star to make a return to the club. If Manchester United fails to make a comeback to the Champions League by 2022, then Ronaldo will opt for Paris Saint-Germain.Ronaldo left Real Madrid to join Juventus in 2018 in a deal that is expected to be around 100 million euros.For now, Cristiano Ronaldo fans will just have to wait to see which club he will play for after his contract with Juventus runs out. Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time.
Patna, Apr 21 (PTI) The embattled JD(U) Rajya Sabha MP Anil Sahni has submitted his reply to the partys show cause notice on his alleged involvement in LTC scam stating he was innocent and had done nothing wrong. “I have submitted my reply to the partys show cause notice. I have put up facts,” Sahni told PTI today. In response to a query on the content of his reply submitted yesterday, Sahni said “Sharad Yadavji will tell you about this.” People close to Sahni said, the MP had repeated the same thing in his reply which he had been saying in his defence since the Rajya Sabha Chairman Hamid Ansari gave his approval to CBI to prosecute the JD(U) MP against whom the agency had filed a chargesheet for his alleged involvement in LTC Scam. Sahni, who is a second term Rajya Sabha member,reiterated his stand that he was innocent and had actually exposed the alleged LTC scam.CBI had filed a chargesheet against Sahni alleging that he, in conspiracy with other persons, used forged e-tickets and fake boarding passes to defraud Rajya Sabha to the tune of Rs 23.71 lakh as travel and dearness allowance reimbursement without undertaking the actual journey. PTI AR SNS PR RCJ SNP
The head of English football says he has “serious concerns” about the security arrangements for England’s match against Wales in the European Championship on Thursday.The match will be played in the northern city of Lens, which is only 30 kilometers (around 20 miles) from Lille, where Russia will take on Slovakia the day before.There were violent clashes between fans of England and Russia in Marseille last week, and UEFA has threatened the countries with potential expulsion from the tournament if there is more fighting among supporters.In a letter to UEFA, Football Association Chairman Greg Dyke has urged the body to bring together the policing authorities in Lens and Lille and put a “coordinated and effective plan in place.”Dyke says “we are working with all of the authorities and UEFA to do everything we can to avoid a repeat.”The British government has told England and Wales fans to stay away from Lille and Lens if they don’t have tickets for the European Championship soccer match between the teams.The British government’s updated travel advice says fans headed to northern France “are advised to be cautious and those without tickets for the match should avoid Lille and Lens during this period.”
Eliud Kipchoge ran the quickest recorded marathon on Saturday, crossing the line at the Monza Formula One track in two hours and 25 seconds but missing out on an ambitious attempt to break the two-hour barrier.The 32-year-old’s time smashed the official mark of 2:02:57 set by fellow Kenyan Dennis Kimetto in Berlin in 2014 but will not enter the record books largely due to a non-compliant system of pacemaking.”The is not the end of the attempt of runners on two hours,” the Olympic champion said after the race, likening the challenge to climbing a tree. “When you step on the branches… immediately you go to the next one.”Kipchoge rated it as the finest performance in a career that includes a gold medal at the Rio Games last year and a personal best official time of 2:03:05, the third-fastest in history.”This journey has been good, it has been hard, it has been seven months hard preparation. It has been history in the world of sport,” he added.Kipchoge and the only other competitors, Eritrean Zersenay Tadese and Ethiopian Lelisa Desisa, ran behind an arrow-head formation of pacemakers, to reduce drag, and a car beaming a green line on the road behind it to show the required speed for the sub-two hour target.Amid deep scepticism, Nike pitched the attempt as sport’s “moon shot”, with a keen eye on sales of its running shoes. It designed a lightweight shoe, Zoom Vaporfly Elite, with a carbon-fibre insole as part of the meticulous preparations.advertisementNike’s arch rival, German firm adidas, also has its own ‘Sub2’ project, also with a new shoe.30 PACEMAKERSIn 2014, “Runners World” magazine predicted a sub-two under normal race conditions would not happen until 2075, based on analysis of more than 10,000 top marathon performances.The race began in pre-dawn gloom at a brutal speed behind pacemakers, who were world class runners in their own right, including former world champion middle distance runner Bernard Lagat of the United States.A total of 30 pacemakers split into groups of six, taking turns to set a tempo in a race run 63 years to the day after Briton Roger Bannister became the first man to run a mile in less than four minutes.The Monza track was chosen for its wide, sweeping curves, lack of undulation and cool, low-wind environment. The runners were also delivered essential fluids on the move by moped in order to prevent them slowing down at feeding stations.The sub-two hour mark required a pace below four minutes and 35 seconds per mile, which the determined Kipchoge managed to match until falling behind the pace car in the last two laps of the 2.4 km circuit.Kipchoge completed the first half of the race in 59:57, just one and a half minutes off the official half-marathon world record set by Saturday’s second-place finisher, Tadese.The 35-year-old Eritrean, the oldest competitor on Saturday, finished in 2:06:51, followed by the youngest, 26-year-old Desisa, in 2:14:10.
The New York Times took an inside look at how 360i is helping brands capitalize on change and shape the future of Voice marketing. In an article entitled “Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice,” which appeared on the front page of the New York Times’s Business section, advertising reporter Sapna Maheshwari explores how brands are experimenting with Voice as a marketing channel, and spotlights 360i’s collaboration with client HBO.360i President, New York Abbey Klaassen notes, “We’ve hit the point where the majority of our clients are now asking us for help with a voice strategy. It’s gone from an interesting kind of experiment to something they have recognized that they need to invest in to make sure they are discoverable and relevant in the next five years.”Earlier this year, HBO and 360i created Westworld: The Maze, an immersive gaming skill for Amazon Alexa enabled devices that lets fans go on their own quest for consciousness. With more than 11,000 lines of script and 2 hours of unique gameplay, Westworld: The Maze is a first-of its kind full-scale voice skill that demonstrates the complexity of what’s possible on the platform. In addition to driving ongoing buzz and engagement for the Westworld franchise, the skill has picked up 15 accolades to date from Clio Awards, London International Awards, and others.360i has long been a pioneer in the world of Voice technology. In May 2018, we published the 360i Voice Playbook, an actionable guide for marketers that shares our collective learnings from over a year of exploring and executing for Voice. The Voice Playbook covers everything from staffing for a Voice team to skill discoverability and the nuts and bolts of Voice production.Want to learn more? Read the full New York Times piece here, and download 360i’s Voice Playbook here.
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
From one screen, you can review all your quoted rates, along with: Company ratings Customer service features Policy rider options Quotacy’s advice Heart health Family medical history Click VIEW YOUR PRICE Mint + Quotacy = Great Life InsuranceMint partners with Quotacy, a leading life insurance broker based in Minneapolis, to sell life insurance nationwide.Quotacy has licensed agents in all 50 states of the USA, so you can conveniently buy your policy online directly from your mobile phone, tablet, or computer—no matter in which state you live. Need $500,000? No Problem. The default setting for Mint + Quotacy’s quoting tool is a 20-year term life insurance policy with a coverage amount of $500,000. That means that your term life policy will last 20 years and would pay out a $500,000 check to your family or business, if you would die anytime within those 20 years. Need More Coverage? No Problem.Compare the cost for a $500,000 policy ($17.11 per month) versus a $1,000,000 policy ($28.50 per month) easily right within the quoting tool by moving the sliders back and forth. If you need even more life insurance coverage than one million, you can adjust the sliders to the right and increase your coverage amount. Coverage as Long as You Need ItYou can also adjust your life insurance policy length to last longer than 20 years. Move the coverage length slider to the right to increase your policy length from 20 to 30 years, for example. How Does Life insurance Pricing Work? The nice thing about Mint + Quotacy’s quoting tool is that you can easily see how your choices about coverage amount and policy length affect the monthly pricing for your term life insurance policy. If you move both sliders to the right, your price goes up because you will be increasing both your coverage amount (from $500,000 to $1,000,000) and how long your policy will last (from 20 to 30 years). Buy What You Can Afford NowIf you move both sliders to the left, your price goes down because you will be decreasing both your coverage amount (from $1,000,000 to $500,000) and how long your policy will last (from 30 to 20 years). If you know you can only afford $35 per month for life insurance, you can easily determine what you’ll get within your budget range just by playing with the quoting tool. Get Quotes Easily and Apply Online in Minutes This is a really handy feature when you sit down with your spouse (or business partner) to decide how much life insurance you need and can afford. You won’t have to call different insurance agents to get a new quote as your discussions proceed. You can just play with the quoting tool again to revise your numbers. How Much Life Insurance Should I Get?Do some quick calculations to determine how much life insurance to buy. How would your family or business use your life insurance money? What would they need to pay for after your death? Jot down some notes like the following calculations: Mortgage loan ($328,000) Car loan ($14,000) Student loan ($25,000) Credit card ($8,000) Post navigation Who doesn’t like to save money on the basics in life? With Mint’s online tools, you can compare the best offers on financial basics like a new credit card, a high-yield savings account, or your life insurance policy. Mint has done the heavy lifting in vetting the trustworthiness of its financial service partners to make it easy for you to get the best offers available online. Today we’ll look at how to save on your life insurance policy costs by doing your comparison shopping on Mint.Easily Save Money by Shopping for Life Insurance on MintLet’s say you’re starting a business, adopting a child, or shopping for a new home. People often buy life insurance when they take on more financial responsibility in life. The most common use for life insurance is to replace income that is vital to the functioning of a family or business. Most of us don’t want to think about our business or life partner dying especially while we are dependent financially on them. Life insurance is a way to cover unexpected loss in life and gives peace of mind whether we are embarking on a new personal or professional stage of our life. Many people consider buying term life insurance if they are getting married, starting a family, or taking out a business loan. The reason is that this type of life insurance is affordable, easy to buy, and will last only as long as you anticipate needing the coverage. That means you won’t be paying more in insurance than is necessary for that stage in your life.Life insurance is More Affordable Than You Think By looking at these average life insurance rates, you may notice that a) women pay less than men for the same coverage and b) that life insurance costs are based on: your age when you buy your policy, coverage amount you select, and how long your policy lasts. You can see that just to pay off your existing debt, you might easily need $375,000 in life insurance money. If you add child care and income replacement to the mix, you can see why the most common term life insurance policy purchased in the USA often provides $500,000 coverage. Get $50,000 More in Coverage for $1By playing with the quoting tool slider, you can easily find out that it costs just an extra $1 per month for $50,000 more coverage. The pricing for life insurance is in your control and how it works is made transparent just by using the sliders. Compare Your Policy Options After clicking COMPARE POLICIES, just answer four more questions to refine your life insurance quotes further and to see your policy options. The next screens asks you to enter: Height and weight Smoking status Answer a few simple questions about yourself to compare term life insurance quotes in minutes: What is your zip code?What is your gender? What is your birthdate? Do you smoke? Life Insurance Made Simple Thinking about death isn’t fun. But, it’s the right thing to do, especially if you’re worried about leaving your life or business partner with potential unpaid debt. It’s easy to explore your options. If you’re ready to save money on your life insurance, easily do your comparison shopping using Mint + Quotacy’s term life quoting tool here. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedA Simple Financial Spring Cleaning ChecklistApril 6, 2018In “Budgeting”Insurance When You’re a FreelancerOctober 10, 2018In “Life Insurance”Insurance Needs for Single PeopleOctober 11, 2018In “Life Insurance” Term life insurance policy rates are locked in for the lifetime of your policy. The younger you are when you buy your policy, the less you will pay for it. Let’s look into one common term life insurance scenario. Using Life Insurance to Cover a Home MortgageIf you’re shopping for life insurance as part of a house or condo purchase, then a 30-year term life policy covering the cost of your mortgage would be a good choice. Your coverage will only be needed for the duration of that mortgage, so you don’t need to pay extra for a permanent life policy that would last your entire life. For a healthy, 30-year old female, a $500,000 term life insurance policy lasting 30 years costs on average $335 annually—that’s $28 per month. Maybe you need life insurance to cover another life event? Most people can buy enough term life insurance to cover their needs for much less than $50 per month. The easiest way to check your pricing is to run some quick quotes without needing to share your contact info. Mint has partnered with Quotacy to give you the option to research your pricing anonymously online.How to Get Your Life Insurance Quotes at MintWondering how much your life insurance policy would cost? Check out your own estimated costs using Mint’s quoting tool powered by Quotacy. It’s easy and you won’t have to share any personal contact information to get your ballpark quotes from more than 20 top-rated brands like Prudential, Mutual of Omaha, or Principal Financial. Find the Life Insurance That’s Right for You All you have to do is follow a few easy steps on Mint: Visit MINT Click FIND SAVINGS Click INSURANCE Choose LIFE INSURANCE Ready to compare your term life insurance quotes with one-click on Mint? Just click here.
If the dating scene is wearing out your wallet (and your liver) with $15 craft cocktails, you’re not alone. It’s a pretty expensive and unsustainable way to find a life partner.There’s a better way. It takes a bit of creativity and a sense of adventure, but practically free dates are out there. And they might just be the best dates of your life.Case in point — years ago I fell in love over a long July 4th weekend. Total cost: $3 + groceries.I’d been dating a guy I met on OKCupid, and it was going well. Like, sweaty palms, constant daydreams, head-over-heels awesomeness. We were 6 weeks in, testing the significant other waters, and we decided to spend the whole long 4th of July weekend together.He suggested a trip away for the weekend. But I wanted to save some cash, so I sent back ideas for free and low-cost things to do. He was in, with plenty of ideas of his own.We had practically no money. He was a PhD candidate, I was a receptionist. He lived in a dingy students-only house at UW. I lived in a tiny, outdated one-bedroom apartment with windows that stared straight into my neighbor’s place (really).My advantage? It was downtown, right by Pike Place Market, and above my favorite cupcake shop (score). A perfect home base for practically free dates. Summer in Seattle kicks off July 4 and lasts approximately 6 weeks, so we were ready to make the most of it.Here’s how it went down.THURSDAY JULY 4THIt was the first Thursday of the month, which meant free admission at the Seattle Art Museum. There was a Japanese fashion exhibit that I was excited to see, but the really delightful part was interacting with my date. Seeing how people respond to art is exciting stuff, and great conversation fodder.Here’s the spendy part of the weekend: we snagged pictures together in a photobooth in the market. It was $3. I’ve still got the photo strip. It’s a bit faded now but JPGs are forever.Nerds in love. We headed back to my apartment to relax. My date brought over some interesting fruits he had gotten at Uwajimaya, Seattle’s Asian supermarket mecca. Together we Googled how to cut them, and ate them all up.There may also have been homemade mint juleps. We agreed to skip the fireworks, they just weren’t our thing. It was a wonderful start to the weekend.FRIDAY JULY 5THFriday it was time for an adventure. We packed a picnic, hopped on our bikes, and rode the Burke Gilman trail up to Matthews Beach Park.It stays too cold to swim (in my opinion) all summer in Seattle. So we sunbathed on the grass. I snapped a photo of my date looking at me all lovey-dovey, and it still warms my heart.The ride back to his place was hard work. He had just introduced me to the concept of city biking, so I was a slow peddler. But we had all weekend, and he had patience. We decamped to his place, tired, happy, and feeling very rich.SATURDAY JULY 6THSome folks from my theatre company were hosting a BBQ/picnic! So Saturday was aimed toward our potluck contribution. We headed back downtown to the market again, this time for groceries.We picked up a few treats too — fresh fruit and Rachel’s Ginger Beer. Pro tip: blueberries with a drizzle of lemon olive oil are heaven.I honestly don’t remember what we ate the whole weekend, I just know we didn’t go to any restaurants. We could easily have spent hundreds dining out in just a few days, but raiding our pantries and supplementing with a few things from the market kept our costs low. I’m estimating we spent less than $40 for food over the whole weekend. Totally normal spending.We biked up to the BBQ, and after a long, lazy afternoon with friends we parted ways. I remember a feeling of happiness that was nearly indescribable. Perfect contentment, just being with another person. It didn’t matter what we did. It especially didn’t matter how much we spent. I was smitten.HOW’D IT WORK OUT?Since then a lot has changed. We’ve moved cross-country together…twice. We’ve been unemployed. We’ve been on food stamps. I started a business. We adopted a very expensive cat together. Through a lot of hard choices and big changes, we’ve increased our earning power. We’ve started to contemplate this thing called a vacation.But through all the changes, the one thing is constant. We can have wonderful time together, and it doesn’t have to cost a penny.BONUS DATE IDEASWe didn’t get to everything on our list, but that doesn’t mean those wouldn’t be fun! Here are the other ideas we kicked around:Bake breadBeer tastingYoga classFrisbee throwingBrowse used bookstoresExplore the arboretumSkip stonesShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Talk Money in a Relationship: Dos and Don’tsFebruary 14, 2019In “Money Etiquette”#MyMintBalance: Being Frugal While Still Having FunJuly 30, 2019In “Updates”Moving Abroad: What You Need To Know About The Actual CostAugust 8, 2019In “Travel Tips” Post navigation
You and bae are thinking about having a baby…so now what?You already know the biggies: track your ovulation, take a folic acid supplement, and cut back on the wine.But beyond that, the American Congress of Obstetricians and Gynecologists (ACOG) also recommends women schedule a pre-pregnancy planning session with their ob-gyn, says Mary Jane Minkin, M.D., a board-certified ob-gyn and a clinical professor at Yale University School of Medicine.That planning sesh can help you and your S.O. suss out whether you need to be mindful of passing on any genetic disorders, and confirm you’re both healthy and ready to start making babies.Here’s what your doc might want you to consider before trying to conceive:BLOOD TESTS FOR GENETIC DISORDERSPSA: You might be a carrier of a genetic disease without even knowing it.That’s why docs often recommend blood tests for genetic disorders such as cystic fibrosis (where thick mucus damages the body’s organs), Tay-Sachs disease (a condition that destroys nerve cells in the body), or sickle trait (a gene linked to sickle cell disease, a group of blood disorders), explains Sheri Lawson, M.D., the division director of general obstetrics and gynecology at Johns Hopkins Medicine.“If you turn out to be a carrier of a certain trait, it will be helpful to check your partner as well,” says Minkin. “The reason being is that if you are a carrier of a recessive gene, and your partner is as well, there is a possibility that the fetus could get two of the recessive genes, and end up with that particular problem.”If both you and your partner turn out to be carriers, you might elect to do in vitro so that testing can be done on the embryo, says Lawson.A GLUCOSE TESTPatients with poorly-controlled diabetes have an increased risk of excessive fetal growth during pregnancy as well as having a baby with very low blood sugar after birth; these women are also at an increased risk for both stillbirths and C-section, says Lawson.That’s why, if you’re significantly overweight—or think you could have diabetes—it’s important to consider a glucose test before conceiving. “A hemoglobin A1C will check your blood sugar levels over a three-month period, and see if there is any abnormality,” says Minkin.A THYROID FUNCTION TESTIf you suffer from hypothyroidism and your body doesn’t have enough of the thyroid hormone it needs for normal fetus development, the fetus can suffer from growth restriction, notes Lawson.On the flip side, if you have antibodies over-stimulating your thyroid gland, those can cross the placenta, leading the fetus to develop a large thyroid, she notes. (Thyroid disorders can be tough to diagnose—just check out these three women’s stories.)Thyroid issues can be ID’d through a simple blood test.A PAP SMEARWith current recommendations, you should be doing paps every two to three years—and so long as you are up to date, you don’t necessarily need another pre-pregnancy. If it’s been longer than that? A pap would be a good idea, says Minkin.That’s because if you do have any abnormalities—or potentially even need any biopsy procedures—docs will want to do them before you get pregnant, says Lawson. Because of increased blood flow to the area during pregnancy, biopsies during pregnancy can cause people to cramp and bleed more than when they’re not pregnant, she notes.A STI TESTThe Centers for Disease Control and Prevention (CDC) recommends women 25 and under are screened for chlamydia annually—in part, that’s because if you get it, it can cause scarring in the Fallopian tubes making it difficult to get pregnant later, says Lawson.If you’re at an increased risk for HIV, hepatitis B or C, or syphilis, blood tests for those would be good ideas, too. Both HIV and hepatitis B and C can be transmitted to the baby; and syphilis can cause abnormalities, says Lawson.A MEDICATION CROSS-CHECK“It’s always a good idea to meet with your prospective obstetrician to make sure that all the medications that you are taking are okay for pregnancy,” says Minkin.A few classic examples: women who have a history of epilepsy, and take certain medications; women who have high blood pressure; and ladies suffering from depression should all have a doctor analyze their meds. “There are certain medications that are preferable to others—and you want to make sure you are on the right ones,” Minkin says.Source
Restoration efforts added 18,000 hectares (45,000 acres) of new mangroves between 2001 and 2008, but more restoration is needed to adapt to the increasing threat of climate change and severe weather events. In its new national climate plan (known as an Intended Nationally Determined Contribution, or INDC), Vietnam pledged to increase forest coverage to 45 percent and increase the area of protected forest in coastal areas to 380,000 hectares (939,000 acres), including an additional 20,000 to 50,000 hectares (49,000 to 124,000 acres) of mangrove planting by 2030.Combating Sandstorms in ChinaSoil erosion in China’s Loess Plateau created massive sand storms in Beijing throughout the 1980s and 1990s, including the infamous “Black Wind” of 1993. Soil erosion reached such extremes that the plateau contributed more than 90 percent of the total sediment entering the Yellow River. Farmers were forced to abandon their land due to soil degradation, resulting in economic losses of approximately $1.28 billion and threatening food security.So the government turned to restoring degraded landscapes through policy changes. After 1999, the government banned cutting trees, growing crops on slopes, and allowing unrestricted grazing in the Loess region. Combined with the replanting of vegetation, these bans allowed the perennial vegetation cover to double by the mid-2000s and decreased the number of sandstorms. Learning from the Successes—and the FailuresEven though Vietnam, China and South Korea successfully restored areas of forests, the Restoration Diagnostic reveals that challenges remain. For example, South Korea focused almost exclusively on planting coniferous forests—the resulting lack of species diversity and tree age increased susceptibility to pest and disease outbreaks in recent years. Furthermore, South Korea is among the major destinations for timber exports from countries most badly affected by illegal logging. Effective forest landscape restoration should avoid transferring forest-clearing activities to other locations (known as “leakage”).While China focused heavily on afforesting the Loess Plateau, scientists are increasingly debating the long-term sustainability of this practice in such a semi-arid environment. For instance, of the 400,000 Chinese pine trees planted in northern Shaanxi, only 25 percent survived. Many people misinterpret restoration as being synonymous with tree planting. Whilst trees can stop storms and deserts, they are not the only solution, but one in a toolbox of restoration options, such as grassland restoration, climate smart-agriculture and agroforestry.In the coming months, we’ll take you on a global tour of restoration successes, looking at highlights from Asia, Africa, Latin America, Europe and North America. In the meantime, check out our Restoration Diagnostic for more information. This is the first installment of our Restoration Global Tour blog series. The series examines restoration success stories in Asia, Latin America, Africa, Europe and North America. Tune in over the coming months for additional installments, or check out our Restoration Diagnostic for more information. A history of deforestation has made Asian nations like Vietnam, China and South Korea especially vulnerable to coastal storms, floods and sandstorms. Yet just as these nations have experienced similar crises, they’re also all pursuing a solution—restoring degraded landscapes.In fact, reforestation, afforestation and changing agricultural policies have played a large role in bringing these countries from the brink to prosperity. WRI recently analyzed Asia’s restoration practices to inform the design of our Restoration Diagnostic, a method for evaluating existing and missing success factors for countries or landscapes with restoration opportunities. Here’s a look at how these countries overcame disasters by restoring degraded land:Protecting Mangroves in VietnamVietnam has lost more than 80 percent of its mangrove forests since the 1950s. During the American War with Vietnam (1955–75), the U.S. military sprayed 36 percent of the mangroves with defoliant in order to destroy strongholds for military resistance. Since then, extensive areas have been converted into aquaculture, agricultural lands, salt beds and human settlements. More than 102,000 hectares (252,000 acres) of mangroves were cleared for shrimp farming from 1983 to 1987 alone.With diminishing mangroves, the country’s coast became increasingly vulnerable to natural disasters like tropical cyclones. Over the past 30 years, more than 500 people died or went missing every year due to natural disasters, thousands were injured, and annual economic losses totaled 1.5 percent of GDP.So Vietnam turned to restoration in 2001. Northern parts of the country established mangrove plantations, while the South pursued mangrove protection in order to alleviate poverty and diversify livelihoods. The country incentivizes mangrove restoration, conservation and management by allowing citizens to use the benefits these ecosystems provide, such as non-cultivated seafood like clams and crabs. Restoring an area of just 150 hectares (371 acres) with mangroves is estimated to generate VN$21 billion ($938,000) over 22 years. China’s new climate plan aims to build on these restoration successes by increasing forest carbon stocks by 4.5 billion cubic meters. This amount of forest would create a roughly 1-gigaton carbon sink, equivalent to stopping tropical deforestation for almost a full year, or taking 770 million cars off the road.Planting Trees in South KoreaAlmost half a century of war wreaked havoc on South Korea’s forests during the first half of the 20th century due to excessive harvesting of wood for timber and fuel. By 1952, the nation’s forest stocks were less than 50 percent of pre-war levels, threatening national energy security because firewood and charcoal accounted for a majority of power production.Today, it’s a different story, as South Korea is widely regarded as one of the world’s most significant restoration successes. Between 1953 and 2010, national tree-planting and public-pride campaigns increased the country’s forest cover almost two-fold and its tree density 13-fold, while the population doubled and the economy grew 25-fold. The estimated monetary value of the benefits from these restoration efforts—including increased water storage capacity and curtailed erosion—is greater than $92 billion, approximately 9 percent of the country’s GDP.
Expanding RGGI to Pennsylvania can also reduce the risk of emissions leakage. Emissions leakage can occur when power generation shifts from a place that caps emissions (such as a RGGI state) to one that doesn’t (such as neighboring non-RGGI states), thereby increasing emissions. While evidence that RGGI has resulted in emissions leakage is limited, the risk of leakage could increase as RGGI’s emissions cap tightens. Pennsylvania is the third-highest electricity-generating U.S. state, after Texas and Florida, and also the largest net exporter of electricity. With Pennsylvania joining RGGI, along with New Jersey and Virginia, most of the regional electricity market will have coordinated emission limits, greatly reducing the risk of leakage in the future.Strengthening RGGI with Other Clean Energy PoliciesA cap on carbon emissions from electricity is critical, but it won’t solve all of Pennsylvania’s energy problems.The state also needs to address methane emissions, which have over 80 times the warming power of carbon dioxide over a 20-year time frame. The state’s methane emissions are estimated to be five times higher than what oil and gas companies report to the state Department of Environmental Protection. Pennsylvania will need to take bold action to compensate for the current U.S. administration’s rollback of federal standards.Pennsylvania should also update policies intended to drive investment in low- and zero-carbon energy sources. While the Commonwealth was one of the first states to adopt an alternative energy portfolio standard, its current standard is much weaker than what other states have adopted more recently and long overdue for a revision. As a result of the way it is structured, the pull for renewables into the market is quite limited. NRDC modeling reveals that unless carbon limits are accompanied by stronger incentives for renewables, Pennsylvania’s emission reductions could be achieved almost entirely by accelerating coal-to-gas switching and reducing electricity exports.Moving forward, Pennsylvania should also consider expanding its policy of putting a price on greenhouse gas emissions from the electricity sector to the rest of its economy. Pennsylvania is already a member of the Transportation and Climate Initiative (TCI) — a regional collaboration of 13 New England and Mid-Atlantic states that aims to develop regional and market-based policies to reduce carbon emissions from transportation. Pollution from transportation accounts for the largest portion of climate-changing carbon emissions in the Northeast (more than 40% across the region). TCI is modeled after RGGI. The TCI states are currently engaged in a policy design process for a cap-and-invest system. Source: U.S. Energy Information Administration Last week, Pennsylvania Gov. Tom Wolf issued an executive order instructing the state Department of Environmental Protection to join the Regional Greenhouse Gas Initiative (RGGI). RGGI is a collaboration between nine New England and Mid-Atlantic states (New Jersey will rejoin the program in 2020 and Virginia is expected to join in 2021) aimed at reducing greenhouse gas emissions by setting caps on total carbon dioxide emissions from electric power plants.Since it took effect in 2009, carbon emissions from power plants in RGGI states have fallen by 47%. This decline is 90% greater than in the rest of the United States. Meanwhile, economic growth in the RGGI states outpaced the rest of the country by 31%. It can be challenging to assess how effective the RGGI program has been because many factors play a role in the region’s carbon dioxide emissions level, but several studies have found a positive impact. One found that RGGI was the dominant factor in the emissions decline. In addition to CO2 reductions, RGGI yielded a net benefit in economic activity of $4.7 billion and thousands of additional jobs between 2009 and 2017. Public health benefits associated with air quality improvements have been estimated at nearly $6 billion between 2009 and 2014.Pennsylvania’s entry into RGGI would mark the program’s largest expansion in terms of covered emissions since its launch. That’s particularly significant.The First Major Fossil Fuel State to JoinPennsylvania is the first major fossil-fuel producing state to join RGGI. Endowed with extensive fossil energy resources, Pennsylvania is the second largest natural gas producer in the U.S., after Texas, mostly due to a decade-long spike in natural gas production from the Marcellus Shale geologic formation that lies under Pennsylvania and surrounding states. It is also the nation’s third largest coal producer, after Wyoming and West Virginia. The Keystone State is also a big fossil fuel consumer and fourth-biggest carbon dioxide emitter, with more than a third of that coming from the electricity sector. Under RGGI’s cap-and-trade program, Pennsylvania will curb carbon pollution from its power plants, which still rely on a heavy mix of coal and natural gas. Owners of fossil-fueled power plants with a capacity of 25 megawatts or more must possess an allowance for every ton of carbon dioxide they emit, which gives them an incentive to lower emissions from fossil fuel use.Source: U.S. Energy Information Administration Pennsylvania’s and other RGGI states’ growing use of natural gas in place of coal for electricity has reduced power plant emissions, but could slow climate progress in the long run unless natural gas generation is equipped with carbon capture. From 2010 to 2018, Pennsylvania’s share of electricity generated from natural gas more than doubled to 36%, while the share from coal fell by more than half to 21%. As a result, carbon emissions associated with coal use for electricity generation declined by nearly 50% between 2010 and 2016 , while those from natural gas increased by more than 100%. Overall carbon emissions from electricity dropped 31%.Even though natural gas power plants emit around 50% less carbon dioxide than coal-fired power plants, if power grids continue to rely heavily on these plants emissions will still be too high by mid-century to limit global warming to 1.5 degrees C (2.7 degrees F) above pre-industrial levels, which is what the Paris Agreement calls for. Meanwhile, new investments in natural gas generation risk becoming stranded well before then, as the cost of clean energy continues to fall. Participation in RGGI can help Pennsylvania reduce emissions from coal-fired power plants in the near-term while also making zero-emission power more competitive over the long term. This is especially important for Pennsylvania given its significant reliance on nuclear power (39% in 2018). The risk that some nuclear power plants could retire prematurely due to market conditions can be a major threat to Pennsylvania’s attainment of carbon reduction goals.
Originally published Jun 8, 2010 10:00:00 AM, updated February 01 2017 Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Twitter Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. In the coming weeks, we will look at social media lead generation best practices across many social platforms. Today, we are going to focus on one platform that is at the top of most B2B marketers’ lists: Twitter. Test, Don’t Assume When thinking about social media lead generation, the only safe assumption to make is to “always assume your assumptions are wrong.” Instead of making assumptions and excuses for why your company “can’t” use social media for lead generation, develop clear tests that allow you to measure and collect data around a variety of social media lead generation programs. Tests should be agreed upon by all decision-makers and have clear benchmarks for lead quantity and quality goals. Before any test, it should be clear that if the test meets the goals, it will get the resources needed to continue; if it doesn’t, it won’t. How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. It is your job as a marketer to convert new visitors and connections from Twitter into leads. This isn’t a blog post about how to get started on Twitter or get a ton of followers. We already have a ton of information to help you get started using Twitter for business . This article is for people who understand Twitter and are looking to take the next step to drive leads for their business. Generating B2B Leads With Twitter Profile Pages A Twitter profile page presents a couple of opportunities to optimize for lead generation. The first opportunity for optimization is the Twitter background. First, make sure you have a custom Twitter background for your company. What is also important is to include a call-to-action or URLs pointing visitors to potential lead generating web properties. Make sure that if someone arrives at your Twitter profile, they will instantly know how to get more information. In addition, make sure they can obtain that information in a way that could also convert them into a lead. As a bonus, you can use the browser extension ClickableNow to make your Twitter profile background links and calls-to-action clickable for users who have the plug-in installed. The second, and more important opportunity you have to use a Twitter profile page to drive B2B leads is with the profile URL. Most companies simply put a link to their corporate website homepage. This approach is fine, as along as you have lead generation opportunities on your homepage and have done some testing to optimize your homepage as a lead generation tool. The problem is that many businesses don’t use their homepage to drive leads. If this is true for your business, then you may want to consider using the URL for your blog if you are using it as a lead generation tool. The other option is to create a custom Twitter landing page that provides information and insight about your company and includes a clear call-to-action or form to support lead generation. Distributing Content via Twitter for Lead Generation Using Twitter as a way to distribute content and information can helps drive leads for other content properties such as blogs, contests, webinars, eBooks, etc . When distributing content via Twitter, use a URL shortening service such as bit.ly to track statistics for the clicks and shares of your content on Twitter. This will be an important set of data to better understand what subjects and types of content drive the best traffic and leads from Twitter. Twitter serves as a great platform to generate word-of-mouth buzz around your content and ideas. As a marketer, it is critical that you have clear calls-to-action and lead generation opportunities on your blog, in your eBooks and other content you are sharing on Twitter. This, combined with closed loop web analytics , can drive clear reporting for leads and customers acquired through Twitter. Using Twitter Search for Lead Generation One of the major keys to mining Twitter for information is being able to find the most relevant information and people to your business: customers, thought leaders, media analysts, etc. Using advanced Twitter Search allows businesses to dig deeper into conversations. If you find a key reporter or analyst that covers your business on Twitter, leverage the people search feature to see who they have been talking to about your industry. This can help identify what your competitors’ relationships are like with influencers and help you determine the type of information and trends they are covering. Knowing this can help your business to tell its story better and improve lead generation offers. When identifying sales prospects and influencers on Twitter, bio information is a key piece of data. Tweep Search is a third party tool that enables users to search Twitter bios for keywords. As seen in the image above, gathering listings of users by industry and expertise is free and simple. This information can be used to generate leads and build a relevant Twitter follower base.Twitter is simple and yet complicated at the same time. Conduct tests and leverage the advice from this post to develop effective Twitter lead generation strategies for your business. How has your business used Twitter for lead genernation? Webinar: Twitter for Marketing and PR
Social Media Engagement Originally published Sep 13, 2011 1:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what’s necessary to help it spread?When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.So if it’s so easy, everyone must be doing it, right? Wrong.According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.But what’s even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.Marketing TakeawayDon’t miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don’t do it.BrightEdge Technologies’ study focused on social sharing buttons on websites’ homepages. While a website’s homepage isn’t the only place marketers should be adding social sharing links, the study’s findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content — landing pages, blog articles, product pages, etc. It’s an easy, sure-fire way to extend your reach.Have you added social sharing buttons to your content yet?Photo Credit: joyosity Topics:
5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search. 6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing. Originally published Apr 27, 2012 9:00:00 AM, updated February 01 2017 Thank-You Pages and Email Responders Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation. Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next. The More Landing Pages You Have, The Better! We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.So what about that ominous MarketingSherpa stat we mentioned in the very beginning of this article, which states that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded … ?Luckily, there are a number of marketing software solutions available to marketers, like HubSpot’s Landing Pages tool , that make landing page creation and setup quick and simple for any marketer. No waiting days or weeks for your webmaster or IT resource to do it for you; you can easily create landing pages in minutes! How much are landing pages a part of your business’ marketing strategy? Image Credit: Scott Brinker on Search Engine Land Key Components of an Effective Landing Page Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below: Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?” Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines. Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing. Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what!Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page . Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages .Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded. But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why. What is a Landing Page? First, let’s start with a simple definition:A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on. How Landing Pages Work For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012” as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts. 6 Reasons You Need Landing Pages Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons: 1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team. 2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool. 3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out. 4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process. Topics: Landing Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
If you work for a SaaS platform company, odds are you won’t be reaching out to Beyonce to promote your product. Even if she did want to work with you, her audience likely doesn’t fit your target audience or buyer personas.Reaching out to random people with thousands or even millions of followers is a very transactional way to go about an influencer marketing strategy. The strategy becomes transactional because your business is completely focused on the influencer’s follower count, and the influencer takes on a product endorsement role, rather than being a brand ambassador.A better way to do it is by putting your relationship with the influencer first. The number of followers they have shouldn’t be nearly as important as their fit with your brand and how their content resonates with both your audiences. Often, these influencers will be involved with your business long-term if you customize your content to their brand as well, and prove that you value their partnership.Now that we’ve defined an influencer, let’s explore how to find the best ones for your industry.How to Find Brand Influencers for Your IndustryHow can you determine the right “fit” with a brand influencer? Business/influencer fit will become extremely important for your future collaborations, so be sure to nail down the following criteria:1. Figure out your target audience.A target audience can be split by many factors — including demographic, geographic, and behavioral, to name a few. Common ways to segment an audience is by age, gender, location, behavior, lifestyle, values, and interests. As you begin to narrow your audience, you’ll dive into the types of marketing strategies and content that will resonate most with them.Determining your target audience will ensure that your audience is similar to that of your influencer’s. Otherwise, your content will fall flat and won’t inspire users to take action.A great example of business/influencer fit is how many sportswear brands, like Nike and Puma, partner with popular athletes to create both products and content. If you’re a fan of Lebron James, you probably already know he’s sponsored by Nike — and that partnership goes a long way for Nike’s business.2. Research Influencers.Obviously, the best place to research your influencers is on social media — but let’s break it down into more concrete steps.The easiest way to find the right brand influencers is to see if any are already talking about your business. Social monitoring or searching for your brand on social media sites are great ways to get started, and listening tools can help you find influencers who are already interested in your industry.Another tip for researching influencers is to search for relevant hashtags. If you’re a health and wellness brand looking for an influencer, searching for “#health, #wellness, #sponsored, #ad” on Instagram will bring you to influencers who have already posted industry-relevant content. If you see a post that catches your eye, check out the rest of the influencer’s engagement on other posts.Keep in mind that influencers can have smaller, devoted followings — so don’t turn away from someone just because they have fewer followers than what you initially had in mind. Additionally, look out for influencers who are already posting your competitor’s brands, as well.If you see an influencer’s post on Instagram that may resonate with your brand, try looking for similar profiles. Next to the “Follow” button on Instagram, there’s a down arrow. By clicking the down arrow, you’ll see a list of suggested users. Scroll through those and see if any might be willing to take you on.3. Determine relevance.Take a look at your own content. What is your brand’s aesthetic, and what tone do you use in your copy? What are the underlying messages you’re trying to communicate?It’s important to see how aligned your influencer’s content is with your own. Obviously, their social presence shouldn’t be filled with posts exactly like yours, but their messaging should be similar since you are targeting a specific audience.Engagement is also an indicator of relevance for your brand. If the influencer’s audience isn’t engaged with their content, partnering with your brand won’t make a difference. It’s important to figure out whether the influencer’s followers are commenting and sharing their content, or just liking it.Additionally, do similar users return to comment and like content, time and time again? This implies the influencer’s audience enjoys engaging with the influencer and likes the content she promotes.Now that you’ve done your initial research, and hopefully conducted a list of possible influencers for your brand to work with, it’s time to connect.You want to reach out to influencers without seeming spammy or too transactional. Relationships are key, after all. And if you have a bad relationship with your brand influencer, odds are they won’t continue to post on your behalf.Connecting with Influencers1. Reach out…strategically.Cold emailing or direct messaging an influencer isn’t a great strategy for relationship building. If you have an interest in working with an influencer, try courting them first.What I mean by this is, you should subscribe to their blog, follow all their social channels, and comment on their posts. Influencers work hard on their content, just like your business does. If you want an influencer to take notice of your business, you have to be interested in what they’re doing, as well. Beginning a partnership by interacting on the channels you hope to work together on will demonstrate your interest.Some influencers have a presence on multiple social media platforms. It’s your job to know how they want to be contacted for business partnerships. If they have a business email in their Instagram bio, that’s likely the best choice. Alternatively, maybe they have an inquiries section on their blog. Whatever the case is, make sure to send a personal message that doesn’t feel like it’s been generated by a template.2. Make a human connection.Sending messages into the digital universe is a scary feeling because you don’t know when or if you’ll ever hear back. Making a connection in the real world is much more actionable, and puts a face to your business.This doesn’t mean you should go out and stalk your list of influencers until you meet in person.If you’re serious about making a connection, try attending or hosting an influencer event.Bringing influencers to you will make connecting with them much easier, and give them an opportunity to interact with your brand before agreeing to work with you.Many marketers are learning to market themselves as well as their business. Hopefully, you’ve been growing your network, as well — so you may already have connections to your influencers.If you have someone who is at the very top of your list, see if they’re following someone you know. Maybe they’ve worked with a similar brand in the past, and you know someone on that team. The world is smaller than we think, and you might just be sitting on a goldmine of potential relationships.3. Manage your outreach efforts.Like any other marketing strategy, influencer outreach should be organized and well-documented. The last thing you want is to accidentally reach out to the same influencer on four different platforms with the same message. Yikes.After reaching out, be sure to give an influencer some time before a follow-up. Just like in a sales pitch, you don’t want to be overbearing or clingy. Be respectful of the influencer’s time — if they want to work with you, they’ll respond to your outreach.You should also be documenting what outreach strategies work for you. Maybe after a first email, you’ve found success in hopping on a call with potential influencers. Knowing what works for you will help you further develop your outreach strategy, and enable you to be more creative in the future.To recap, brand influencers can help you:Build and expand a devoted followingIncrease your word-of-mouth marketing effortsBring in more sales, leads, and conversionsCreate more human relationships with your potential customers Originally published Jul 8, 2019 7:00:00 AM, updated July 08 2019 Topics: The right influencers are inherently interested in your brand, believe in your mission, and are capable of communicating about your business eloquently.Focusing on long-term relationships with your influencers will continue to build their knowledge of your company, and will bring the best results.Next, take a look at The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!) to begin researching the ideal influencers for your brand. What is a brand influencer? A brand influencer is someone who influences others to take an interest in your business by posting on social media or blogging about it. Brand influencers connect directly to their own followers and provide your business with an opportunity to reach new potential customers and, ultimately, increase your sales. When I scrolled through Instagram this morning on my commute, I commented on a friend’s post about her vacation, scrolled right past an advertisement for a comforter, and double-tapped an influencer’s post about a skincare brand.That’s the thing about influencers — you follow them for a reason, so you don’t mind interacting with their sponsored content.I don’t follow this exact influencer because I’m interested in her skincare routine. Instead, I follow her because she’s an editor of a major magazine that I enjoy reading, and her content interests me. Since I trust her opinion, I’d definitely check out any skincare brands she endorses.Even though influencer marketing is a well-known marketing channel by now, it’s always important to reiterate that your customers trust the opinions of others — and that majorly impacts buying decisions.In fact, nearly 90% of all marketers find ROI from influencer marketing comparable to, or better than, other marketing channels.So how can you identify the right brand influencers to work for your business? First, it’s important to know what a brand influencer is, and determine the best way to connect with them — on, or offline.Download Our Guide to Influencer Marketing Essentials Influencer Marketing Don’t forget to share this post!
Chelsea Henry: Bellerin’s foul on Hazard was a penalty Robin Bairner 16:38 1/4/18 FacebookTwitterRedditcopy Comments(1) Getty Images Chelsea Eden Hazard Arsenal v Chelsea Arsenal Premier League Arsene Wenger described the decision to award a spot kick as “farcical”, but the Gunners legend has backed referee Anthony Taylor Thierry Henry believes that Chelsea deserved their penalty in Wednesday’s 2-2 draw against Arsenal at the Emirates Stadium.Jack Wilshere had given the Gunners the lead, yet three minutes later Eden Hazard won a spot-kick after falling to ground following a lunge from home defender Hector Bellerin in the box. He converted the subsequent penalty, although the Spaniard got his own back as he snatched a late equaliser after Marcos Alonso had found the target again for the Blues.While there was some controversy over referee Anthony Taylor’s call – Arsene Wenger described the decision as “farcical” – Arsenal’s record goal scorer Henry has backed the official. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player “He doesn’t touch the ball, he connects with him, so it’s a penalty,” the former France international told Sky Sports.Fellow pundit Gary Neville, who earned himself a reputation as a top-level full-back during a long career with Manchester United, disagreed. “That’s not a penalty,” he argued. “It’s a naïve kick and Hazard is always going to go down. It’s soft, but he certainly doesn’t catch the shin that he’s holding.”The defender, meanwhile, was less decisive when quizzed over the incident.“He’s always very quick in the box,” Bellerin admitted. “I saw the ball in the air and I tried to challenge for it. We both went for the ball at the same time and the referee thought it was a penalty, so we’ll have to see the replay.”Hazard, meanwhile, responded: “We don’t need a replay, yes it’s a penalty.”A share of the points mean that Chelsea remain third, one mark behind Man Utd, while Arsenal are sixth – five points shy of the top four.
Premier League Constructing this Manchester City marks Guardiola’s greatest achievement Peter Staunton Click here to see more stories from this author Chief Correspondent Last updated 1 year ago 17:00 1/7/18 FacebookTwitterRedditcopy Comments(67) Getty Images Premier League Guardiola Manchester City v Burnley Manchester City v Bristol City Liverpool v Manchester City Burnley Manchester City Bristol City Liverpool League Cup FA Cup Opinion He’s got no Messi and this is not a one-horse town like the Bundesliga, so Pep Guardiola has proven to his doubters that he is the best in the world You might look at John Stones’s mistake preceding the concession of Burnley’s goal in the FA Cup third round on Saturday and use it as ammunition against Pep Guardiola and a stick with which to beat the player himself.Laughable, can’t defend, Pep doesn’t know how to coach a back four; all that kind of stuff came flying out. But Pep Guardiola looks at that mistake – or more accurately – what followed that mistake and sees evidence that his Manchester City are in the process of emulating his all-conquering Barcelona and Bayern Munich teams.“John Stones made a mistake for the first goal but that is not a problem,” said Pep. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player “The problem is how he reacted to that mistake. Did he go down? He didn’t play anymore? He didn’t defend well? It was completely the opposite.“And that is the most value for a team to create a step forward to the other ones.“Another guy in that situation says: ‘Don’t give me the ball I don’t want to play.’ It was completely the opposite. That’s why I say ‘chapeau’.“Chapeau because that is the only way to make a step forward and create something good for that club for the next years.”A mistake like that – and there’s no way of dressing it up, it was a dreadful error – gives the player, the coach and the club the opportunity to puff their chests out and attempt to overcome its consequences. And it is in this process of failing and learning that Guardiola believes champions are made.It’s ridiculously premature to laud this City team but the day is coming when we will be able to reach out and touch their achievements. Predicting they’ll win the league is like predicting that all the sand will hit the other end of the hourglass.After this defeat of Burnley they ensure that they remain in contention for all four competitions they entered this season. Give it another few months and there will be talk about which Pep team was the best – his Barca, his Bayern or his City?“It’s tough for me to make comparisons about the past because it’s a different reality, different countries, different players,” said Pep about whether or not this team had yet acquired the same winning mentality as his previous squads.“What we have done so far, we have had a good mentality for example against Southampton, West Ham and winning on big stages like Stamford Bridge and Old Trafford.”The Bundesliga was such a doddle at times for Pep and Bayern Munich – remember they won it in March in his first season – that he could use league games to sketch out strategies to use in the latter stages of the Champions League. The German top flight was his petri dish.He hinted after the cup win here that he is seeking to do that same even at this early stage when the Premier League season is barely past its midpoint.The FA Cup might represent a very distant third in City’s list of priorities but it features the heart-stopping element of knockout competition.“The players knew it was a knockout game,” he said. “If you win you are through if you lose you are at home. We want to continue in that prestigious competition like the FA Cup.“If you are not strong you cannot do that and today was a good example.“Because the Champions League is in one month and in one month this kind of situation we are going to live.”This kind of experience for his players – plus the two legs against Bristol City in the Carabao Cup semi-finals – will stand them in good stead by the time Basel come calling in the Champions League.It makes no sense to ditch trophy chases like Pep did last season in the League Cup. Winning begets winning but the consequences are mitigated should he try something and fail in either the FA Cup or the Carabao Cup.That’s why you’ll see Oleksandr Zinchenko play left-back. That’s why you’ll see Ilkay Gundogan replace Kevin De Bruyne. Pep knows better than anyone that any number of variable factors can bite you in the backside come the late stages of the Champions League and he’s already thinking about that.In it he’s had to deal with injuries and suspensions. One year he had to deal with a volcanic ash cloud. The more football, the better the preparedness.Here it’s not like Barca or Bayern. In his preferred starting XI, he has no players with the experience of winning the Champions League as he did in Catalonia and Bavaria. His boys are learning on the job and don’t have a Lionel Messi or a Manuel Neuer to look up to. They are learning it for themselves; feeling fear, making mistakes but growing ever more confident and filling up on a sense of invincibility.And that’s why the job Pep’s done so far at City ranks with anything he’s achieved in his previous jobs. More than any other coach in the world – perhaps bar Jose Mourinho – Pep has haters and knockers and begrudgers.There is a line of argument that runs that he should be put in with a mediocre club like a Stoke City or an Everton to test just how good he is. That is insane. He is the best so, naturally, he works best with the best players. Nobody is asking Lewis Hamilton to prove himself in a Subaru Impreza.Well, haters, this is the closest Pep is going to get to coaching a team who didn’t have it all and weren’t primed for supremacy when he took over. So drink it in.He has assembled a squad of players who – man for man and without his unique touch – are scarcely any more able or talented than a Chelsea or a Manchester United. But Pep has taken his team to those two grounds this season and won handsomely. He is making his players better than they were. And that is why Guardiola is the best.The detractors will say it was easy for him at Barcelona because he had the holy trinity of Xavi Hernandez, Andres Iniesta and Lionel Messi. That in itself is a false assertion because Barca were failing when he got there. But anyway that train of thought persists.Bundesliga? Bayernliga they say. How could he fail to take a treble-winning team to the German title when his team was so much richer and more talented than any other in the league and could snare any of the competition’s best players when they felt like it?To a section of observers, there has always been a qualification to his successes. What if he didn’t have Messi? What if Bayern actually had some decent competition? Well, now he’s proving it beyond doubt to those who didn’t already know.Barca and Bayern may well have had fully functioning academies supplying player after player schooled and finished in the right way but City don’t. There were no readymade talents ready to step in.This was not a one-team league but he’s making it look like one – despite the presence of some of the world’s most talented coaches and some of the world’s richest clubs alongside him.His football is so progressive and dominant and suffocating and the outcome of the season such a foregone conclusion that the most recent point of criticism has been the source of City’s money. Mourinho even had a pop at his yellow ribbon. For anything happening on the pitch, no one can lay a glove on him.This is a man who leaves an indelible stain wherever he goes. In 2010 Spain won the World Cup with six of Pep’s title-winning Barcelona players in their starting lineup for the final. One of his players got the winner. In 2014 Germany won the World Cup with six of Pep’s title-winning Bayern Munich players in their starting lineup for the final. One of his players got the winner.He is transforming the landscape wherever he lands.Come to England, we’ll see how good you are. They dared him and now they know. Check out Goal’s Premier League 2019-20 fantasy football podcast for game tips, debate and rivalries.
zoom Russian Maritime Register of Shipping (RS) has been authorised to carry out statutory surveys of ships flying the flag of the Republic of South Africa (RSA) and issue certificates stipulated by international agreements in the sphere of merchant marine of which the RSA is a part. A relevant agreement with the Maritime Administration of the RSA was concluded by RS in February 2014.RSA is the 71 flag state for which RS has become a recognised organisation engaged in activities connected to the basic international instruments for merchant marine. RS is authorised to act on behalf of the RSA government within the framework of the Maritime Labour Convention, 2006 (MLC, 2006) of the International Labour Organisation. As a result, today 39 states in total have authorised RS to discharge these functions.“For RS, the signing of an agreement with yet another IMO member means a further strengthening of its international standing of classification services and broadening the options for its customers to choose the flag state,” the company said in a press release.RS, February 27, 2014
zoomIllustration; Source: Pixabay under CC0 Creative Commons license Vista Shipping, a joint venture between Hafnia and CSSC (Hong Kong) Shipping, has secured a USD 111 million loan to finance four newbuildings.The term loan facility, that would finance four new LR1 tankers being built at Guangzhou Shipyard International, was agreed with a banking consortium consisting of KfW IPEX-Bank, Societe Generale Hong Kong Branch and OCBC Singapore.The parties would each participate with 33% as lenders at the term loan facility and have reached financial close.The 12-year post-delivery financing profits from Sinosure cover and is secured by first-ranking ship mortgages over the vessels as well as joint and several guarantees from Hafnia and CSSC (Hong Kong) Shipping.
NEW DELHI: To achieve self-sufficiency of water, the Delhi government on Wednesday gave its nod to a project to create reservoirs in the Yamuna flood plain by store overflowing water from the river during the monsoon season, an official statement said. The pilot for the project, which has the potential for ending Delhi’s water shortage, particularly during summer months, is aimed to start in a month’s time, the statement said.The Delhi Cabinet, in its meeting chaired by Chief Minister Arvind Kejriwal, on Wednesday approved the inter-departmental committee report on the project. Also Read – Bangla Sahib Gurudwara bans use of all types of plastic itemsIn a statement, the Delhi government said, “The pilot project has been fast paced due to the hourly monitoring by the Chief Minister on a personal basis. He has been keenly pushing for the ambitious pilot project which is going to be a game-changer for Delhi. It was not possible for such an ambitious and huge project to take off without the personal constant monitoring of the Chief Minister. The Chief Minister is fully convinced that only recycle and recharge of water are the solutions to the problem of water scarcity in the national capital, particularly during the harsh summer months. The report recommended that an amount of Rs 77,000 per acre should be paid to the farmers for leasing their land for the pilot project. The farmers will get the sum according to the number of acres of land they give the government on lease for the pilot project.” Also Read – After eight years, businessman arrested for kidnap & murderThe government claims that the pilot project will prove to be a game-changer not only for Delhi, but for the whole country which is facing huge water crisis in different parts. It also said the project is first of its kind in the country. “The important project aims at conserving water in the Yamuna floodplains and creating a mega reservoir between Palla and Wazirabad to deal with the water shortage in Delhi, particularly during summer months,” the government said. The project envisages creation of small ponds in the floodplains which will catch overflows from the Yamuna during the monsoon. “When the present government came to power in February 2015, only 58% of Delhi had piped water connection at their homes. In a time of four and a half years, the number of households with piped water has gone up from 58% to 88%,” said Chief Minister official. The Chief Minister has also made it clear that he plans to provide every household of Delhi 24-hour drinking water supply. “Most of the approvals have been received for the pilot project, barring two from the National Green Tribunal (NGT) committees, which are expected very soon,” it said. Soon after the cabinet meeting, the Chief Minister called up the Union Jal Shakti Minister Gajendra Singh Shekhawat. He thanked the Union Minister for the quick approvals by the Centre for the project.