Two more bodies were recovered, while three people remained missing on the second day of rescue operation in Leh’s avalanche-hit Khardung La Pass, located at an altitude of 18,380 ft.“After two days of rescue operations, seven bodies have been recovered. Three remain missing, for whom the rescue will resume at the first light on Sunday. The seven bodies are being airlifted to Zanskar on Sunday morning so that they can be handed over to their families,” deputy commissioner of Leh, Avny Lavasa, told The Hindu. The rescue was called off on Friday evening due to inclement weather and was resumed on Saturday morning. High-tech gadgets, including human detectors, and sniffer dogs were used to trace the civilians buried under snow, said an official.Five locals killed in the avalanche were working as porters with the Army. Two vehicles carrying 10 civilians were swept away and buried under the avalanche of approximately 20 ft depth and 800 m length which hit the Khardung La Top-South Pullu stretch on the world’s highest motorable road on Friday morning. The rescue is being jointly carried out by the State police, the Army and the State Disaster Response Force. It is likely to enter a difficult phase on Sunday as the meteorological department forecast more snow in Kashmir and Ladakh in the next three days and possibility of more avalanches in the upper reaches.Fresh avalanche warnings Divisional Commissioner, Kashmir, Baseer Ahmad Khan on Saturday issued avalanche warning for nine avalanche-prone districts of Kashmir division.“The warning has been issued for the avalanche-prone areas of district Anantnag, Kulgam, Budgam, Baramulla, Kupwara, Bandipora, Ganderbal, Kargil and Leh,” said Mr. Khan.People living in areas were advised “not to venture out to avoid the loss of lives”.“Deputy Commissioner are asked to take all the precautionary measures and to keep the SDRF, police and para-medical staff with ambulances in readiness to avert any untoward incident,” said Mr. Khan.
Advertisement(Photo Credits: Dreamsgrillo)South American Giants Colombia kicks off their World Cup campaign on Tuesday when they take on Group H underdogs Japan, who’ll be playing their sixth World Cup this time.The last time Colombia and Japan locked horns was in June 2014 which saw Colombia thrashing Japan 4-1. Los Cafeteros are unbeaten against Japan. The South American Giants have qualified for their sixth World Cup this time, their second consecutive World Cup in a row after missing out on it in the previous three editions. 2014 World Cup was the last time when they have topped their respective group in the tournament. Let’s see how they fare in their journey this time.Será el cuarto enfrentamiento entre Colombia y Japón. El récord: dos victorias para los suramericanos y un empate. El último juego fue en la @fifaworldcup_es Brasil 2014. Ambos participan por sexta vez en la máxima competencia del fútbol. 🧐📘🏆#MiCorazónTricolor #Rusia2018 pic.twitter.com/oZOTDfSbpn— Selección Colombia (@FCFSeleccionCol) June 19, 2018Speaking of Group H underdogs Japan, they’ll be playing their sixth World Cup this time, reaching every edition of the tournament since 1998. However, their record against the South American sides has been really disappointing as they have failed to register even a single win over a South American side in the tournament. Well, let’s see how both the nations will perform in this edition of the World Cup.The match is set to be played at Mordovia Arena, Saransk. The match will begin at 5:30 pm (IST), on Tuesday.Here are lineups for the game:TEAM NEWS | #COLJPNHere are the Starting XIs…#WorldCup pic.twitter.com/86LFG2Ssjv— FIFA World Cup 🏆 (@FIFAWorldCup) June 19, 2018Also Read: England vs Tunisia Review (Video Highlights)Advertisement
Patna, Apr 17 (PTI) Fate of thousands of students of a prominent public school of Patna is hanging in balance with the CBSE yet to restore affiliation to the school in the wake of a controversy last year involving a girl student.Non-restoration of affiliation to the DAV BSEB, known for its excellent performance in academics and sports in recent past, by CBSE has left many a students and their parents rue their fate.On asked for his comments on the affiliation of the public school being in limbo for sometimes, Union minister of State for Human Resources Developmentm Upendra Kushwaha told PTI over phone that he would personally look into the issue tomorrow and give necessary direction in the interest of students of the school.CBSE Delhi, which conducted inspection of the school due to some deficiencies in the wake of controversy, has directed the school not to give registration to the students for class IXth and XIth as it would have made them eligible to appear in the board and XII examinations in 2018.”Its really sorry condition for the students who ask me about their future,” Principal V S Ojha said. MORE PTI SNS KDK MM
MANILA, Philippines—University of Santo Tomas head coach declined for an interview following his team’s stunning loss to the Adamson Falcons in the UAAP Season 82 men’s basketball tournament Wednesday.Ayo, though, went on to express his thoughts on the game on Twitter without saying a word but safe to say, he wasn’t pleased.ADVERTISEMENT View comments MOST READ Sports Related Videospowered by AdSparcRead Next DTI creates Marahuyo, a luxe Filipino fashion brand for global buyers Becoming his own man LATEST STORIES Canadian vaping study details danger from ‘popcorn lung’ chemical With no whistle blown, the inbound play resulted in a turnover followed by a crucial 3-pointer by Val Chauca that pulled Adamson within one, 71-70, with 1:19 left.CHAUCA LONG BOMB.UST lead is down to one, 71-70! 1:19 to go! #UAAPSeason82 pic.twitter.com/jJEBRzZgMQ— ABS-CBN Sports (@abscbnsports) September 18, 2019ADVERTISEMENT Trending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics Don’t miss out on the latest news and information. This jewelry designer is also an architect Terrific 12: Lance Stephenson downplays skirmish with TNT’s David Semerad For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ 👓 pic.twitter.com/LQPXIqGzOt— Aldin (@AyoAV_official) September 18, 2019 The Growling Tigers dropped a 78-71 decision after going scoreless in the last three minutes in a game where they led by as much as 13 in the fourth period.The loss sent UST into a third-place tie with Adamson at 3-2 after blowing a golden opportunity to move into solo second place.It also didn’t help that the Tigers didn’t have Rhenz Abando down the stretch after the star rookie sustained an apparent leg injury.Soulemane Chabi Yo led UST with 17 points and 15 rebounds. Abando finished with nine points in just 18 minutes and 33 seconds of play. Matteo Guidicelli had saved up for Sarah G’s ring since 2014? Ayo tweeted a photo of his guard Renzo Subido appeared to be being held by Adamson’s Jerom Lastimosa during a critical baseline inbound amid the Falcons’ 16-0 run to end the game that should’ve been a foul.READ: Adamson stuns UST after 16-0 closing runFEATURED STORIESSPORTSGreatest ever?SPORTSBecoming his own manSPORTSFormer PBA import Anthony Grundy passes away at 40
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
Getting physically fit takes discipline, effort, and more than a little energy to get to where you want to be. Regularly moving your body and sticking to a fitness plan isn’t easy, and doing so is certainly commendable—and comes with… Full Story,Table of Contents Benefits of Working During Retirement Phased Retirement Types of Employment Recommended Jobs for Seniors Resources for Seniors Retirement looks different for everyone. Some people dream of playing golf and visiting their grandchildren, while others see it as… Full Story,A study conducted by Charles Schwab just last year found that three in five Americans live paycheck to paycheck, yet only one in four has a written financial plan. In fact, the majority of Americans are hesitant to receive any… Full Story,Life is unpredictable. Some days aren’t all sunshine, like when your car breaks down or your house needs a repair. These situations happen to everyone. That’s why it’s important to save while things are going well, so you can cover… Full Story,Structure is the key to growth. Without a solid foundation – and a road map for the future – it’s easy to spin your wheels and float through life without making any headway. Planning allows you to prioritize your time,… Full Story,Car accidents are not only scary but also a monumental hassle. That’s largely thanks to what comes after the accident itself. After an accident, you’ll likely have to spend ample time on the phone with your insurer. Then there’s dealing… Full Story,If you’re a furloughed government employee, you are likely feeling a good deal of stress and uncertainty about how to manage your finances during the government shutdown. While missing a paycheck is a financial moment no one wants to experience,… Full Story,Buried underneath paying bills, digging out of a debt hole, and saving for your kids’ college is the marathon of money goals: retirement. Cue the fantasies of spending your days at a leisurely pace, working on The Great American Novel—at… Full Story,When I’m on top of finances, I’m all up in my money management apps, checking my balances and the swift progress I’ve been making on my savings goals. But when things aren’t going so hot? I’m like an ostrich with… Full Story,With all of today’s home-based tech gadgets and virtual personal assistants, smart homes are quickly becoming ubiquitous. And with high demand for connected products, so too comes ease of use, accessibility and affordability. But as with all expenses, it’s important… Full Story
Post navigation Welcome back to the collaboration between Mint and Brewing Happiness. I’m Haley, the girl behind Brewing Happiness – a blog about celebrating the small healthy choices we make in our lives, complete with recipes for everybody! I’m here to give you tips on living a healthy, happy life on a budget.Today I’m going to give you my best tips for food budgeting as a single person. It can be harder to approach food budgeting, groceries especially, as a party of one, because there’s no one to help consume food before it goes bad. Never fear! I’ve got some good tips on how to avoid spoiled food and lower your overall expenditures.Let’s start with the basics, how much should you be spending on food per month? This obviously differs per person, but a good marker is 10-15% of your monthly income after taxes. This is for groceries, eating out, alcohol, and coffee. So if you make $40,000 a year after taxes, your food budget would be between $333-$500 per month.If you want to begin to trim down your spending, I suggest looking at alcohol and coffee first. Try making fancy coffee at home, instead of spending money out. Cut down the nights you drink to one (or two.) Then begin to look at your eating out/ordering-in habits. This can take up a large portion of your budget quickly if you aren’t careful. So become conscious of the unneeded spending in these categories, and trim them down as much as possible.From there you can begin to focus on your weekly groceries. I always suggest stocking up your pantry with tons of dried grains, beans, legumes, as well as cans of chickpeas, beans, corn, tomatoes, etc. This might be a higher upfront cost, but down the road it will allow you to simply purchase produce week by week, instead of buying complete meals. Dried grains, beans and legumes will stay good in an airtight container for a year or longer, so you won’t have to worry about restocking often. Plus this way, you can just cook a small portion of each in order to feed one and not waste food.Speaking of food waste, I find that to be one of the most challenging aspects of buying food for one. Produce can go back quickly if you aren’t paying attention, and you can feel like you are wasting food and money. I have four methods to help combat food waste, when you notice your food is looking less than stellar.Freeze it. If produce starts to go bad, cut it up and freeze it to use later for soups, smoothies or sauces. I also suggest freezing things like bread, so that you never have to worry about it getting moldy and losing a whole loaf.Blend it. Add less than stellar produce to your blender and make a smoothie or juice out of it instead of throwing it out. You can also do this with parts of produce you might normally discard, like beet greens and carrot tops.Make soup or stock. That thyme that’s going bad and that half an onion in the back of your refrigerator will make a great soup or stock. Throw your extra produce (or even animal bones) into a pot and make a soup or broth that will help to preserve the food for longer. This way you get a new meal out of old produce.Eat, kitchen-sink style. Throw all of your bits and bobs in a bowl with some lettuce or a grain from your pantry, add a sauce and voila – you have a new meal! This will help you get the full bang for your buck on everything you buy at the grocery.With any food budget, there is always the internal struggle that comes at the end of each week or month. You’ve grown tired of everything in your refrigerator and pantry and you just want to give in and order food. This is when I highly suggest having or making a fun sauce to go on your meal. This always helps to change the flavor profile enough that I can avoid the temptation to order in.My sauce suggestions are: Never-Fail Salad Dressing, Mango Basil Hot Sauce, Creamy “Peanut” Sauce, Easy and Healthy Teriyaki Sauce, Cilantro Lime Hemp Dressing, or Sweet Onion Dressing.My final tip for singles is to treat yourself! Have a special night in with friends or buy yourself your favorite chocolate bar. Every budget needs some room for special treats.And don’t forget about dates! Those are often food expenses too that you can’t forget to leave room for! If money is tight, I suggest reallocating your “treat yourself” fund toward this expense.Eating for one shouldn’t be complicated or hard. Hopefully this article helped spark some ideas on how to make your budget work for you. There is no need to waste money or food just because you are one person!Follow along!Over the next few months I’ll be covering a variety of ways to be healthy on a budget. Keep an eye out for those and head over to Brewing Happiness for healthy recipe inspiration in the meantime!Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedHow to Get Your Food Budget for Two on PointFebruary 21, 2018In “Budgeting”How To Teach Your Kids About Budgeting At The Farmer’s MarketMay 16, 2019In “Family Finances”How Much Should Your Monthly Grocery Budget Be?October 22, 2019In “Food Budgets”
The deforestation-free movement has emerged as a response to rapid loss of forests globally and the services they provide. Forests are being cleared to open up new areas for production of commodities like palm oil, soy, beef, rubber and cocoa. This creates conflict over land and drives climate change, extinctions, droughts and disease. Hundreds of companies from producers to traders to retailers have now promised to remove deforestation from their supply chains.As the dialogue got underway, debate zeroed in on how deforestation-free commitments would apply in the relatively few countries, like Gabon, that still have large tracts of intact forest. On the one hand, we heard, the world should do all it can to save these rare gems – for the indigenous cultures that rely on and protect them, their biodiversity (such as Gabon’s gorillas and forest elephants) and for the carbon they store.The Olam concession conserves secondary forests identified as having High Conservation Value. Photo by The Forests Dialogue However, many participants from Central African countries made it clear that they saw deforestation-free as a notion imposed from afar. For them, what happens in a country like Gabon should be decided by the people who live there. Some participants were adamant that a forest-rich developing country should be able to convert some of its forests to farmland to build its rural economy, and particularly if this is restricted to secondary forests with lower conservation value that make up only a small percentage of the total forest area. They expressed fears that if Gabon and similar countries are locked out of deforestation-free supply chains, they might turn to markets and investors with less rigorous standards, such as those that have not signed onto deforestation-free commitments. Gabon’s last frontiers of forest would then face a much worse fate. We travelled by bus from Libreville into the heart of Gabon, one of the world’s most forested countries.Near the road, most forests had been cut back, leaving a mix of gardens, dwellings and patchy regrowth, while densely forested hills loomed just behind. Morsels of bushmeat for sale, mostly porcupine and duiker, hung on poles along the road. As we neared our destination, transmission lines were being strung up alongside the newly constructed highway, only a few kilometers short of connecting local villages to the national grid.We were on our way to Mouila, where Olam International has developed a network of oil palm plantations, by far the biggest agricultural project in Gabon to date. The company has planted mostly on savanna land, but also cleared some secondary forests assessed by licensed experts as not having high conservation value. According to the company, the plantations make up less than half of their 105,000-hectare (259,000-acre) concession, leaving 56,000 hectares (138,000 acres) of forest, grassland and community areas for conservation. Our group included experts on natural resource management, supply chains and land rights, representing governments, companies and civil society groups. We had come for four days of field trips and dialogue on the notion of “deforestation-free” commodities.Two days later, as our bus bounced past vast rows of young oil palms, the passengers engaged in passionate debate. Were palm oil plantations good for Gabon? Could and should they be deforestation-free? A pragmatist praised Olam’s efforts to map how local villagers use the land and secure their consent. A more cynical voice remarked “But can the people really say ‘no’ if they know the president is behind the project?” One person commented, “We don’t want zero deforestation to put a big bell over our country and deny us the right to develop, but we do want to protect our forests.”Our debate on the bus was a microcosm of a global discussion about how to balance rural development and forest protection. We were there to see if we could move the debate forward through a discussion organized by The Forests Dialogue, a group that facilitates multi-stakeholder discussions around key fracture lines in the forests sector.Debate on the bus while travelling through Olam concession in Gabon. Photo by The Forests Dialogue While we didn’t reach consensus on exactly how to navigate these dilemmas, participants did agree on the need for more discourse, involving local people and governments. They highlighted the need for properly resourced, inclusive processes to develop context-relevant and credible deforestation-free definitions, metrics and approaches. Participants identified a suite of actions they could take at local, national or international levels to advance the deforestation-free agenda in Central African countries. They included everything from broadcasting relevant information to communities via local media to using international platforms, such as the Accountability Framework Initiative and Tropical Forest Alliance 2020, to support national interpretation of international concepts.My own key takeaway from the event is that efforts to achieve deforestation-free supply chains need to be flexible enough to accommodate aspirations of communities living in and around forests, especially in a highly forested country like Gabon. Overall, the challenge will be to find ways forward that are sensitive to local realities without derailing momentum on curbing deforestation. Like our debate on the bus, the discussion will continue on how best to achieve that goal. But by thinking carefully about how to include countries like Gabon in the deforestation-free discussion, we can make sure everyone has the chance to get on board.
Transparency is a powerful thing. Especially in an industry where no one really trusts any of the vendors.You know all the jokes about Chinese restaurants serving dog and cat instead of chicken.What if you opened a Chinese restaurant, and had a big glass window giving a view into the kitchen from the main dining room?People would talk about it. They would like it. Even if your kitchen were no cleaner than other kitchens, the fact that you let them look says something.It also would change the way your staff worked. They know customers are looking at them while they cook your food. The wait staff and the manager could be watching too. The kitchen staff would cut a lot fewer corners.Just by making your cooking process more transparent, you could really change your restaurant’s business.What can you make more transparent in your business? How can you build more trust with your customers? Here’s an example.Photo credit: avlxyzWebinar: Rethinking MarketingWant to learn more about how you can use inbound marketing to grow your business?Download the free webinar to learn how to turn your website into an internet marketing machine. Originally published Mar 6, 2009 8:19:00 AM, updated March 21 2013 Topics: Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Mobile Marketing , there will be 73.3 million smartphone users in the U.S. in 2011. And that number is only rising. It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. Reason # 5– Easy to do 67% of them research on their smartphone and then buy in a store. Marketing in the Moment But here’s the number that really gets me. According to Michael Tasner in his book “ Smartphone users look for a wide variety of information. That can be news, sports, games, restaurant information and location, or shopping. What the Google study pointed out is that 89% of them do their search with a degree of urgency. This sense of urgency should be of incredible interest to ecommerce sites as well as brick and mortar companies. For example, a smartphone user needs an appliance. They find it and have the option of going to a nearby store to purchase it or to have it shipped from an ecommerce site. They will do one or the other, depending on the proximity of the store and the time they need that appliance. The point is, if you offer that appliance and smartphone users can’t find you, you lose that sale. 9% visit the store first, then purchase on their smartphone Originally published Jun 24, 2011 4:00:00 PM, updated October 20 2016 If you are at all serious about a comprehensive and integrated marketing strategy for your company, mobile has to be a part of it. Topics: 16% research on their smartphone, visit the store, then purchase on their smartphone What are you waiting for? With the ever-expanding market of mobile (and smartphone) users combined with the paucity of companies marketing to them, now is the time to make the most out of mobile marketing. The competition is small at this point, and you can create a presence before it gets cluttered. If you are already advertising on the internet, you might be interested to know that ad spending across mobile devices is still low, which means you can get some great keyword phrases for bargain prices. Reason #2 – Consumers Marketing in the Moment Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack from Michael Tasner’s book According to Google’s latest : , packaging, branding, and public relations, you don’t want to lose your smartphone prospect when they are looking for your type of product on their smartphone. According to Google: chapter on mobile marketing 23% research on a smartphone, visit the store to check out the product, then purchase online on their computer. independent research Image credit: iStockPhoto social media marketing Reason # 3 – Urgency mobile marketing Smartphone users don’t do everything on their smartphones – and thank goodness for that. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. But for them, smartphones are now an integral part of their lives. If you are a company that puts time and effort into online marketing, For HubSpot users, their websites are automatically mobile-friendly. For everyone else, the process is relatively simple. There are many programs and agencies out there that can offer you a fairly quick way to make your site is mobile friendly. We’re making available for free a According to eMarketer Reason # 4 – Integration , 74% of smartphone users have made a purchase as a result of using a smartphone. When it comes to search, 53% of smartphone users purchase something as a result of their smartphone search. That’s 53% of 73 million. That’s a lot of purchasing power. What’s interesting is how this group actually buys. After searching, 40% use their smartphones to buy something in a store. In the world of ecommerce, 35% of them take their information, go online on a computer and buy, or 20% of them use their smartphones to complete their purchase. What this tells me is that these consumers are not picky about where they shop, and the smartphone gives them the options they need. It’s all about accessibility and urgency, which brings me to reason #3. As Tasner says, “Mobile is growing faster than any other online-marketing method, tactic, or technique.” What are you waiting for? , and in it there are sections on how to establish a mobile-only site and how to get started with mobile marketing. That includes tactics like SMS, MMS, special offers, advertsing, etc. I’m not alone in this admiration. Reason #1 –Timing ,” only 6% of businesses are doing any type of mobile marketing. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% of them mobile market. The book was published a year ago, so these numbers might be up a little, but not by much. This brings me to reason #1 for
On the first day of the month of August, Serena Williams suffered the worst loss of her 23-year long professional career at the hands of Britain’s Johanna Konta in the first round of the Silicon Valley Classic.However, almost half a month after that 6-1, 6-0 loss, Serena opened up about what triggered that catastrophe in front of a crowd of 3,000 at San Jose State University.In a recent interview, Serena revealed that just moments before she took the court, she learnt that her half sister Yetunde Hawanya Tara Price’s killer had been released from prison while she was scrolling through Instagram and she just could not let go of the thought.Back on September 14, 2003, Price was the victim of a drive-by shooting in Compton, California. She was shot in the head while riding in her white SUV beside her boyfriend.”I couldn’t shake it out of my mind,” Williams told Time magazine. “It was hard because all I think about is her kids and what they meant to me. And how much I love them.”Also read – 23 Grand Slams in 23 years later, Serena Williams suffers worst career lossPrice had three children, who were 11, 9 and 5 at the time of the their mother’s death. She was older to Serena and Venus and worked as the personal assistant to the two tennis stars.”No matter what, my sister is not coming back for good behavior,” Serena said.”It’s unfair that she’ll never have an opportunity to hug me. But also…” she paused.advertisement”The Bible talks about forgiveness. I’m not there yet,” Serena Williams mentioned. “I would like to practice what I preach, and teach Olympia that as well. I want to forgive. I have to get there. I’ll be there.”Also read – Serena Williams pulls out of Rogers Cup for ‘personal reasons’Four-time Grand Slam doubles champion Rennae Stubbs was among the first to speculate that the release of Price’s killer might have been a reason behind Serena’s huge loss to Konta.”Thoughts on @serenawilliams last night. Obviously a tough day. Her sisters killer is released from prison which would have been an OVERWHELMINGLY difficult thing to digest, she played a world class opponent who played as good as we know shes capable of. She battled & will be back,” Stubbs tweeted.Thoughts on @serenawilliams last night. Obviously a tough day. Her sisters killer is released from prison which would have been an OVERWHELMINGLY difficult thing to digest, she played a world class opponent who played as good as we know shes capable of. She battled & will be backrennae stubbs (@rennaestubbs) August 1, 2018Sometimes we have 2 take into account extenuating circumstances & even the greats @serenawilliams have really tough emotional/competitive days. @JohannaKonta at her best is 1 of the best players in the world, this was a perfect storm, Jo deserves credit SW deserves understandingrennae stubbs (@rennaestubbs) August 1, 2018Serena, in her post-match press interaction, did not say anything about Price but did mention that her entire focus was not on the court.Also read – Cincinnati Open: Serena Williams loses to Petra Kvitova in second round”I have so many things on my mind, I don’t have time to be shocked about a loss,” Serena had said. “I clearly wasn’t at my best. I can only try to be there. When I was out there, I was fighting. I wasn’t just giving it away. I was moving a lot better I’m just trying to take the positives.”
Social Media When this happens, just respond kindly. No matter how vexed you are at someone’s clear overscan of your post, thank them for taking the time to share whatever they said, and then sweetly point out that you did actually talk about or include their point. If you didn’t include it, thank them for bringing it up and tell them you’ll check it out and perhaps use it in your next analysis. Even if you don’t, at least they recognize that you care about what they had to say.Social Media Messages About CareersSometimes your fans love you so much they actually want to work for you. So they take to the social media sphere to create a personal connection and show how much they want a job with your company. Thing is, social media (with the exception of LinkedIn, of course) is so not the place for job requests. Perhaps in a very small business you can grab some luck, but by and large whoever manages a business’ social presence is not in charge of recruiting employees, nor do they know about job openings.So when you’re encountered with these messages, you can huff and puff about how it’s not your job to field these questions — or you can err on the side of productivity. If you happen to have the right information, share it. If not, let them know that you don’t and that you’ll forward their message to the right person within your company. And make sure you actually do forward the message to the right people. Yes, it’s annoying to deal with these inquiries, but once you come up with a system it shouldn’t take too much time out of your day.Users Who Call You Out on Every MistakeYes, as content creators we need to know basic grammar and spelling — and we do (I hope). But sometimes a little mistake slips by. It happens. We’re human. When you’re monitoring six social networks and posting messages to each, sometimes you might say “is” instead of “are.” But for some reason, there are those fans and followers who feel the need to point out every little mistake you make, even if clarity isn’t diminished as a result of the mistake. Even more irksome, sometimes you address that you made the mistake, and still more commenters come out and alert you to your faux pas.When this happens, marketers need to do a combination of slow deep breaths, and gracious apologies. Yes, even if the commenters are being the rudest human beings on the planet over a silly typing boo-boo. Why do this? Because often, it turns those negative nancies into brand advocates. You may even see other fans of yours come to your rescue! I recently screwed up big time on Facebook by pasting the wrong link, and spelling “Lego” wrong. But my sincere apology yielded a surprise turn of events: Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. And as the number of social networks grow, so do the number of places curious customers can type their questions, vexations, and suggestions.Seriously … they’ll come at you from all social media angles. The more your social media reach grows, the more those inquiries and comments flood in. And while some of the communications are nice and helpful, some are, well, decidedly not.Don’t get me wrong; marketers love their fans! And when we’re not monitoring our business’ accounts, we’re tweeting our complaints and recommendations to company handles, too — it’s all part of the social media circle of life. But when you’re on the receiving end of all those comments, some of them can get a little frustrating to deal with. So for all of you marketers in the same boat, let this list of social media manager frustrations serve as your free therapy session. And if you think of things that irk you as a social media manager that aren’t on this list, leave them in the comments — along with recommendations with how best to deal with them!Spammy Auto-follow MessagesYou know the auto-follow message — you follow someone on Twitter, and then get an automated message back from them with a “thank you” and a promotional link of some sort. When you’re monitoring a brand’s large social presence that requires you to check every message you receive, you can bet these spamtastic messages are disruptive and annoying. And if you’re scanning your DM inbox, it’s easy for real DMs that require a response to be buried by spam and auto-follow messages.So how can you alleviate this frustration? First, take a deep breath. Then, just ignore them. If you want to spend time unfollowing spammers to clear your inbox, go for it — depending on the size of your social following, you may be able to keep up with it on a daily basis. But the best thing to do is simply ignore the spam, keep your eyes open for real messages that require a response, and never let thise irksome spammers get in the way of your job.Users Who Commandeer the Comment SpaceYou know who I’m talking about. This person clearly has something to say, and for some reason thinks the only way you’ll notice is by posting to your wall, and commenting on every single update you post. Oh, and often it’s the same comment — or a slightly modified version — every time. It’s not that you don’t want comments (of course you do!); it’s that this type of behavior stifles the conversation for other commenters, and that’s the last thing any social media manager wants. Diversity of comments is what we’re striving for!So what’s the best way to handle this type of behavior? You certainly don’t want to discourage engagement, right? Right. So respond by drafting an official response to their question or comment, and placing it on one spot on your page — wherever seems most logical to you. Then respond to the user in a friendly but informal tone, something like, “Hey Overeager Oliver! I just wanted to let you know that I saw your comment on our wall, and I left a response there.” Except you’d call them by their real name, of course ;-)Now here’s the part that may surprise you — it’s a good idea to post an original response (not copy and pasted, lest you come off sassy) like that on every comment that fan posted. Why? Because if you only respond once, another user may see their comment on another part of your page and assume you just ignored them. And that wouldn’t look too good, eh?Commenters Who Didn’t Actually Read Your ContentWhether in a positive or negative tone, the number of comments I’ve seen on either a blog post or Facebook update without actually reading the content is hair-pulling. Whether it’s someone suggesting you include a particular example (that you did include), or someone pointing out your clear ignorance by disregarding a particular study (also included), it’s frustrating. Originally published Jun 4, 2012 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack See? Don’t let the occasional finger-pointer get you down — your fans love you, and sometimes they’re nice enough to let you and the rest of the world know!Users Who Want a Response NOWYou know what happens sometimes? Lunch. Know what else? A meeting. So it’s a little frustrating for marketers who come back to their desk after being gone 30 or 60 minutes, only to find a social massacre taking place on your latest Pinterest pin, Facebook status update, tweet, etc. These people are like ticking time bombs … the longer you don’t respond, the more angry they get, and more updates they post. Patience, please! While social media marketers would love to be able to respond to everyone in a split second, it’s usually just not feasible. So apologize for your delayed response (again, without any sass), and do not make up an excuse for it. Clearly, the theme of being apologetic is running through this post, huh?Uninformed Guest Blog Post SubmissionsI’ve seen this via email, Facebook, and even in blog comments. You want to guest blog for a blog? Wonderful! Do you have any idea what we typically blog about? No? Ugh. Believe it or not, I’ve gotten Facebook messages suggesting a guest blog post about health clinics for our inbound internet marketing blog. The message wasn’t even customized or catered to the HubSpot blog, and was clearly a blanket message sent out to multiple Facebook pages.Whether someone is just proposing topics, or they’ve already written an entire post, it’s frustrating to spend time reviewing and responding to requests that are totally unrelated to what your blog usually writes about. Guest bloggers should do a little research about what has already been posted to make sure they are suggesting content that is both original and relevant.When this does happen, take a moment to politely respond with why you can’t accept their topic ideas or submission. And hey, let them know that if they can create a post that is beneficial to your target audience, you’ll certainly consider publishing it!Do you manage any of your business’ social media accounts? Have you encountered any of these frustrations? Is there any pet peeve we missed? Share your experiences in the comments!Image Credit: Suffusion Social Topics:
Originally published Sep 27, 2013 3:00:00 PM, updated February 01 2017 Marketing Case Studies Topics: Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing.You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those few individuals who updated their photos today. Or, maybe you’re just eying the clock, bored out of your mind.We feel you. We know it’s been a long week. And we wanted to help. So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. Puppies, kittens, babies — all are fair game. If you need a little afternoon pick-me-up, keep on reading and prepare to awwwwwwwwww.10 Adorable Marketing Campaigns That’ll Make Your Face Melt1) P&G, “Thank You, Mom” This is seriously one of my favorite ads of all time. Adorable, coordinated kids. Loving moms who sacrifice everything for them. And then those adorable, coordinated kids grow up to be champions — all because of their moms. Honestly, it’s getting me a little teary just writing about it right now. So go on — watch it. I dare you not to be moved.2) Volkswagen, “The Force”This ad also features a cute kid (noticing a pattern here?) — but this time, the boy isn’t sporty. Instead, he’s a Star Wars lover who believes he has superpowers. I won’t ruin the adorableness anymore … just watch the video below.3) GEICO, Customer DelightA crucial part of any inbound marketing strategy is something that lots of people forget about. It comes after you attract someone to your website, convert them to a lead, and eventually sell to them as a customer. After allll of that, you’ve still got work to do: you’ve got to delight your customers so they are yours for life. There’s lots of ways to make your customers happy, but GEICO embraced cuteness in the video below. Heck, it’s even a good lead generation tactic as well — I’m not even a customer and I’m feeling delighted after watching it!4) Pedigree, Police Dog Sometimes, animals just make the funniest expressions. They are not only hilarious, but also adorable. I mean, just look at them pretending to be human! And that’s why the below ad is just so darn cute. If you were in that same situation, you know you’d look EXACTLY the same.Image credit: Ads of the World5) AT&T, It’s Not Complicated “Grandma”So some people have harped on these ads, but I think they are delightfully adorable. The kids are pretty hilarious and apparently it’s unscripted — which makes it even more aww-inducing. 6) Coca-Cola, Game Day Super Bowl MomentsBack at Content Marketing World, we heard about a really cool — and adorable — interactive campaign by Coca-Cola. As a way to promote its brand during the Super Bowl, Coca-Cola created a live, digital experience where people could watch the Coca-Cola polar bears react to moments in the game. Even if you’re not a hardcore football fan, you can’t help but admire the cuteness of three polar bears and a penguin dancing below. Check out their whole YouTube channel to see parts from the rest of the campaign. 7) ASPCA, International Rabbit DayIn case you didn’t know … today is International Rabbit Day, and the ASPCA is celebrating in the best way possible: by tweeting rabbit pictures! A brilliant, and adorable, way to celebrate through Twitter, if I may say so myself. And, if you need more aww moments than this post contains, follow the ASPCA for more rabbit pictures throughout the day.A very special #RabbitDay shout out to our very own @KeeleyMangeno’s adorable bunny, Kannoli! pic.twitter.com/d7U4jZtoRe— ASPCA (@ASPCA) September 27, 20138) Dumb Ways to DieIf you had to remind people to be careful on public transit, how would you do it? With wagging and scolding? That might not work so well. The Australian Metro decided to get cute with this animated diddy. Warning: It can and will get stuck in your head all day … but you won’t mind because it’s so darn cute.9) Hipmunk’s ChipmunkSometimes, you don’t even need for an animal to be real for it to be cute. Hipmunk’s chipmunk, though technically a cartoon, is probably one of the cutest animals out there. It’s just so cheery and adorable! Check out Hipmunk’s Facebook page to see how precious (not to mention versatile) the chipmunk mascot can be. 10) Kleenex Cottonelle And last, but certainly not least, Kleenex Cottonelle released this ad that really only needs one word to describe it: puppy! Don’tcha just want to snuggle that pup after watching it? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
— Jay Acunzo, Senior Content Manager (@Jay_Zo)Q: I have a pretty limited search budget — should I spend it on social PPC or Google PPC? Is one better than the other?This seems to be a big question among marketers who want to try out some paid campaigns but are constrained by budget. It’s tough to know right off the bat which network will be the best investment of your spend, so I’d recommend a few things.First and foremost, identify your goal and your metrics.Are you looking to run an awareness campaign and generate as many clicks to your page as possible? Are you focusing on generating leads and aiming to advertise at the lowest possible cost-per-lead? Or are you simply looking to build up your following on social media by increasing your engagement metrics? Once you’ve identified your goals and the metrics you’re solving for, see if you can rule out any ad platforms that may not be a good fit with your campaign or your audience.For example, if you’re trying to gain more followers for your t-shirt company, LinkedIn ads are probably not the best option, but Facebook and Twitter might do well. Or if you’re marketing to enterprise companies, maybe more of your prospects are on LinkedIn than on Twitter, and you want to focus your attention there.My best recommendation is to run a small test campaign on each of the platforms. If you don’t have enough budget to spread between them in one month, do one test each month for the next few months. Then do the math! My goal is to generate leads through paid advertising, and by testing each of these platforms, I’ve been able to optimize for the lowest cost-per-lead.Remember, though, there may be value in advertising on a certain platform even if it’s not your cheapest option. For example, paid search ads can help supplement your organic search rankings, making it more likely that you’ll get found by interested prospects on search engines. It’s up to you to determine what works best for your marketing!– Sarah Goliger, Head of Paid Marketing (@SarahBethGo)Q: What metrics should I be using to measure email effectiveness?When it comes to metrics for individual email sends and A/B tests, the open rate (OR) of an email send is a vital one to monitor. It’s the measurement of total emails opened divided by total emails delivered. Use ORs to A/B test best send times, reactions to the sender name and email, and subject lines.Benchmarks can vary depending on the segment you send the email to (if you send a relevant email to a few, very specific people, it will have a much higher open rate than if you send an email to a large audience).The clickthrough rate (CTR) of an email send measures total clicks in an email send divided by total emails delivered. Use the CTR as a way to gauge engagement of a particular email send as well as to A/B test the various components within your email: Was the call-to-action effective? Was the copy persuasive? Was plain-text more engaging than rich format? How did a particular type of content perform?Now, when it comes to metrics for discovering trends and monitoring collective effectiveness, that’s a different story.Keeping track of the deliverability rate (how many emails were delivered/how many emails were sent) will help you spot an unhealthy list that has old, unresponsive contacts. Prune your lists by excluding unengaged contacts (for example, anyone who hasn’t opened an email in over six months).Another metric, the lead-to-opportunity rate, will tell you how effective your emails are at moving a lead down the funnel. Divide the total number of new opportunities created (marketing-qualified leads, such as those who have signed up for a demo or reached a certain lead score) by the total number of new leads created during a certain time period, such as the last 30 days.Also, measure your unsubscribe rate (total unsubscribes/total contacts over a time period). A high unsubscribe rate should be a red flag that you need to change your email strategy, because you’re clearly not reaching the right audience with the right message. A good benchmark is 2%.– Niti Shah, Head of Email Conversions (@nitifromboston)Inbound Marketing doesn’t have to be a maze. You can use us as your expert marketing advisors by tweeting us your questions with the hashtag #AskAnExpert! And you can even go one step further and enter for the chance to win a 1-on-1 consultation with one of our marketers — you choose the expert, we’ll set it up. You can find the details here!What are some marketing questions you’ve been looking to get expert answers for? Tell us in the comment section below. We may even focus a future post around one of your questions or concerns! Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices?If you could ask a top marketing expert any burning question you have, whether it’s about content creation or social media, or perhaps paid marketing or email — what would it be?Now, wouldn’t it be great if you could just ask a marketing expert and actually receive some … well … expert answers? Luckily, you can.Here at HubSpot, we’ve got an arsenal of experts at the cutting edge of inbound marketing, and we’re here to answer your detailed questions. It’s as simple as tweeting us your marketing questions with the hashtag #AskTheExpert. This is a great resource for marketers — whether you’re just starting out and learning more about inbound marketing or knee-deep in the most complicated (and cool) components (such as analytics or list segmentation).To get started, I asked our own inbound marketers to answer questions they’re often asked in their respective areas of expertise (and I even provided an answer to a question I often hear) — so check ’em out!5 Expert Answers to Your Inbound Marketing QuestionsQ: How often should I blog?As much as you can. (That sounds flippant, but it’s not meant to. Here’s what I mean.)Blogging must be done consistently and frequently to see results. But here’s the kicker: You must be able to sustain that frequency. In other words, if you set out to start blogging really great content five times a week, but that’s too high a frequency for you to sustain over a long period of time, you’re setting yourself up for failure. So, before you settle on a weekly or monthly number to hit, think about what frequency you can actually sustain based on the type of content you’re creating.Now, to come up with that magic number, I’d do a couple of things. First, take a look at what some of your competitors are doing with blogging. This includes not just your typical list of the people you sell against, but also search competitors — those who appear in SERPs for the terms for which you’d like to rank. See how often they’re blogging, and how good it is. If they’re blogging once a week or not at all, you can probably start off at a lower pace. If they’re blogging aggressively, you’re going to need to match or approach their pace.Usually after I get a question like this, the next item we discuss is content quality. To learn more about that, here are some resources that might help you out:On improving content qualityOn evaluating content qualityOn why quality matters– Corey Eridon, Senior Blog Editor (@Corey_bos)Q: How much of my own content should I tweet vs. content from other sources?The general rule of thumb is that you should tweet about your brand 20% of the time and about your industry 80% of the time.This 80% could include your own blog posts about the industry (not about your products/services), content from credible sources within your industry, user generated content, etc. The source of the content is up to you, as long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). The 20% includes more direct information about your products/services, which can be slightly more sales-focused.If you’re just getting started on Twitter, try focusing on following people in your industry and target audience first. Retweet their helpful and relevant content to build up your profile, and give your followers a feel for what type of content you’ll be providing.Once you feel more comfortable, start posting some of your own content, such as blog posts, infographics, or entertaining images and link back to your site. The goal here is to build your following first, gain trust, and make quality connections. Then, build up a solid Twitter content strategy once your social following starts snowballing to fuel your inbound marketing machine.– Brittany Leaning, Social Media Manager (@BLeaning)Q: How can a marketer or marketing team sustainably create content and with ROI in mind?Strategy and infrastructure. Without these, you’ll lose steam after awhile and never see results. So, resist the urge to sprint out of the gate and create content haphazardly. Pause enough to plan and be strategic, set your goals, learn what will actually attract the right buyer, and then start producing content. I promise you’ll run faster and longer if you plan first.In your planning, you first need a buyer persona. If you don’t know your ideal customer and what they are struggling with that you can help solve with your content (as well as your product and service), you don’t have product-market fit and will wind up creating content that falls flat. (If you don’t have a buyer persona yet, here’s a free template.)Once you have your persona built, open a free app like Evernote or Trello that syncs between mobile and desktop. This is your idea pipeline. Whenever ANYTHING hits you (a blog post idea, a stat you hear, a photo you take, anything at all that could be content), you want to save it immediately. This helps you avoid starting your next project from scratch. Finally, when you’re ready to create, start by producing a killer content offer — this not only ties to your funnel by requiring a business action of the reader, but it allows you to brainstorm tons more content all based from that one single work. Topics: Marketing Advice Originally published Dec 17, 2013 12:30:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day. How do people choose which ones to click on and which ones to ignore?In an overcrowded market where everyone has the power to create content, it’s really difficult for marketers to get an edge — we’re all competing for our message to be the one that catches our audience’s eye and makes them click (and hopefully eventually become customers).This data-backed infographic from Uberflip tells us why word choice is so important, and which words are most likely to convert today’s consumers. Take note of the words it suggests, and be sure to try them out in your next tweet or blog post headline!Download 6 Free Blog Post Templates Now1K+Save Topics: Social Media Campaigns Originally published Aug 7, 2014 2:00:00 PM, updated August 29 2017 1K+Save
Originally published Aug 29, 2014 9:17:00 AM, updated February 01 2017 Google Updates Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: First it was Authorship photos. Now, it’s the whole shebang.Yep, that’s right — Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools’ John Mueller, Google is removing authorship results from search and won’t be tracking the rel=author tag data anymore (it’ll be treated like any other type of markup on your website, and “won’t cause problems,” according to Mueller). And the changes seem to be immediate. This search used to return results that looked like this (pre-Authorship photo removal):Now results look like a throwback to 2011:But search results won’t be exactly like they were in 2011. Users will see Google+ posts in the main results and in the sidebar from their connections — and the results seem to look very similar to the Authorship design:On the “Death of Google Authorship”, note Google+ posts still get both ‘authorship’ and author photos (brands too): pic.twitter.com/p9yFLSA919— dan barker (@danbarker) August 29, 2014Many of us are wondering what gives, Google. Why would the search giant do away with Authorship? Why Is Authorship Going Away? In Mueller’s post, he says the reason Google Authorship is getting the boot is because of users. Apparently it wasn’t that helpful for users, and even ended up distracting them. And according to their tests, “removing Authorship generally does not seem to reduce traffic to sites. Nor does it increase clicks on ads.”Mueller got more specific about what went wrong with Authorship in a conversation with Search Engine Land. From three years of test data, Google found two main reasons to ax Authorship:1) It had low publisher and webmaster adoption. In the link above, Search Engine Land showcases some original data around Authorship adoption. They found that lots of people still weren’t using Authorship, or if they were using it, it wasn’t set up properly.But if you’ve ever set up Authorship, it makes sense. Though there were some easy-to-use tools to help you set up Authorship, if you didn’t have those tools, it was a hassle and a half to get it set up. As a result, lots of people didn’t set it up properly — or at all. 2) Users didn’t find value in it.Besides being hard to set up without the right tools, Authorship wasn’t getting the results Google hoped. When they announced the removal of Authorship photos, Google said that there was little effect on clickthrough rates with Authorship photos removed. The combination of low adoption and low impact on search made it clear to Google that Authorship as we know it should go … but that doesn’t mean you’re going to stop seeing photos in search anytime soon. Authorship for Google+ Instead?Frankly, the most interesting part of this whole story is that Google+ posts from your connections will now look like Authorship did — so this change might be an aggressive ploy to get more and more people on Google+. With people trying to get any edge in the rankings they can, some people may default to ramping up their Google+ presence in the absence of Authorship.So what should you do? Should you be doubling down on Google+ in the hopes of some more traffic to your site?The biggest thing I’d urge you to do is to not panic. This does not spell the end of SEO. This does not mean your site is suddenly going to tank in the rankings. It just means that you have to tweak your marketing activities.Maybe you’ll ramp up your Google+ promotions and presence, but the core of your marketing will stay the same — creating content people love on your website. Like with any other distribution platform, Google gets to make — and change — the rules of its platform. But if you’re focusing the majority of your time on building your marketing for your audience, and then making smaller changes as social networks, search engines, and distribution platforms change their algorithms, you’ll weather the storm just fine.
Mobile Optimization As of Tuesday, April 21, 2015, Google has made a massive change to the way it ranks websites. How massive? This change outranks both Panda and Penguin in terms of its scale of impact on search results, according to Google’s Webmaster Trends analyst Zineb Ait Bahajji.The change comes down to one very important criterion: whether your website, landing pages, and blog are fully optimized for mobile.Are you prepared? Let’s find out.Google announced the change on its Webmaster Central Blog back in February and has done a thorough job ever since explaining to marketers and website owners how the change will affect their site and search traffic. They explained:Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.If your site isn’t fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. Which is why some people have called this “Mobilegeddon.” Since this change is all about solving for the searcher, I prefer the much less scary “Mobilefestivus,” but it’s not quite as catchy. Either way, you’ve got options.In this post, I’ll walk through the change using some of Google’s helpful tools to help you react to it.Note: If your landing pages and blog are on HubSpot’s Content Managment System (CMS) or if you utilize HubSpot’s Website Platform, then you’re all set. HubSpot’s uses responsive design to adapt to any mobile device and fully passes the sniff test on Google’s new algorithm. So customers on the CMS, rest easy. If your website is on another system or your landing pages are on another marketing automation tool, the answer isn’t as cut and dry. It all depends on how the site was designed.To determine your readiness, you’ll want to start with Google’s free assessment tool, which I’ll dig in to now.Test Your Website For ReadinessBeyond having the most imaginative and adorable seasonal doodles, Google does some other pretty lovable things. Namely, they’ve provided website owners with free tool well in advance to tell them exactly what is needed to prepare for the new mobile search algorithm.You can access the tool here.When you run your site on the tool, you’ll get a quick assessment of whether your mobile rank will suffer as a result of the April 21st change. If your website is fully optimized for mobile, you’ll get a success message like this one:Proceed with the proud nods and satisfied fist bumps with your desk-mates. You’ll also get a visual of how the Googlebot “sees” your website. (For example, in our the screenshot below, you’ll see that in HubSpot’s blog, there are four resources which Googlebot can’t “see” because we’ve blocked them with a robots.txt file. That’s no big deal, but it’s good to know nevertheless.)If your website, landing pages or blog are not ready for the mobile update, you’ll get a message that looks like this:Along with the failure message, you’ll get a few pointed bullets on the reasons your content failed the test. Above, you can see the mobile viewport is not set, the links are too close together, and the text is too small to read. While this may seem like you’ll need to do a whole detailed redesign to fix each error, moving to a mobile optimized content management system, blog, or landing page tool will likely fix most of them. So, let’s stop here and run that test. I’ll wait.Ready to move on? Okay.Choose Your Mobile Optimization ApproachIf any of your content isn’t optimized for mobile, it’s really important that you make some changes in light of the new algorithm. Even the best landing page in the world can notice drastically diminishing returns if it’s not optimized for mobile.To remedy the situation you have options. Google recognizes three different configurations as “mobile friendly.” You can move your content to any of the following set-ups and be protected from the change.1. Responsive DesignResponsive design is Google’s #1 recommended design pattern. The reason responsive design is so desireable is that it doesn’t create two copies of the same site. Viewers only have one URL to go to and the website will adapt as they move from phone to tablet to desktop and beyond.(HubSpot customers: If you host pages on HubSpot’s Content Management System, your site is built using responsive design from the start. There’s nothing more you need to do.)2. Dynamic ServingLike responsive design, a dynamic serving approach keeps the same URL — but this time, the HTML actually changes. Dynamic serving uses user-agents to “sniff” out what kind of device the viewer is using and then dynamically serves up the appropriate view.Google notes that this user-agent detection can be an error-prone technique, but it is an option that passes the Google mobile-optimization test.3. Mobile WebsiteCreating a separate mobile website was one of the earliest versions of mobile optimization, and it still works for Google’s requirements. Upon a new user arriving, this configuration tries to detect the users’ device, then redirects to the appropriate website using redirects.The reason this method isn’t as recommended as responsive design is it requires you to maintain — and Google to crawl — two versions of your content. In addition, it can be a a disruptive experience for someone who accidentally clicks on the mobile link, possibly shared through social or email, while on a desktop computer.Why Is Responsive Design the Best Choice?HubSpot uses responsive design, so our bias is clear, but there are lots of reasons responsive makes sense as the best way to optimize your site right now. Website visitors like it.From a visitor’s standpoint, responsive is pretty seamless. It’s the same URL (address) and the same HTML (content) — it just adapts and gets re-proportioned based on the viewer. That means if you email yourself a link from your phone and then reopen it on your desktop, it’s going to be a consistent experience either way. Google likes it.From Google’s standpoint, there are a few things responsive does really well. For starters, it saves resources when Googlebot crawls your site. Rather than crawling multiple sites, the Googlebot can go to one place which increases efficiency and helps Google index more content. It also helps Google’s algorithms more accurately assign indexing properties to a piece of content without needing to check two places. Marketers and website owners like it.A responsive site requires less time to maintain because you don’t have multiple pages for the same content. It also requires no redirection of users based to other URLs based on their device, which speeds up the load time of your website — and faster sites lead to more conversions. Google’s List of Common MistakesIn addition to the mobile-optimization tool, Google has also put together a list of common mistakes to avoid in optimizing your site for mobile devices and the algorithm change. These mistakes include using flash video and other unplayable content types on mobile as well as having a slow mobile site.Frequently Asked QuestionsHere are a few remaining questions you might have about the change.1. I’m not ready for a redesign. Do I have to do this now?You may not need to fully redesign it now to comply with Google’s requirements for mobile-friendly sites. What you do need to do is move your existing site, blog or landing pages to a mobile friendly platform.(HubSpot can migrate your existing site for you to make it responsive without altering the existing design very much. Whether you’re a HubSpot customer or not, you can request information about that here.)2. Is my site permanently penalized if I don’t optimize for mobile now?No — you can rebuild search credit after the fact. But you should try to move quickly on it because every day that your site isn’t optimized for mobile is a day that you’ll lose traffic. Estimates of mobile search volume vary by industry, but one thing researchers have seen is that companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above.3. What other elements should I consider in optimizing my website for mobile?In addition to ensuring that the site loads properly and the font is big enough for mobile, you’ll want to consider the length of your forms on mobile devices. If you have a landing page tool that allows you to swap out forms for people visiting on mobile devices, build shorter forms into your strategy.You also may want to think about how the behavior visitors exhibit on mobile devices differs from that of desktop viewers and begin to adapt your content strategy.Final ThoughtsDespite our shared tendency to turn any Google Algorithm change into an impending zombie apocalypse, this change is actually a very good one for Google users and marketers alike. Modernizing your website to be optimized for all the ways people shop and buy better meets the needs of perspective customers, reduces friction on your website, and will ultimately lead to more conversions and revenue for your company. There’s a lot to like about that.Featured Image Credit: Placeit Topics: Originally published Apr 16, 2015 8:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Joe Root led the charge with the bat after Jofra Archer and Mark Wood picked 3 wickets apiece as England defeated West Indies by 8 wickets in Southampton on Friday to move to No.2 in the points table of 2019 Cricket World Cup.Chasing a below-par total of 213, England were forced to send Joe Root to open the innings in the absence of Jason Roy, who suffered a hamstring injury earlier in the day.Nonetheless, Root came with a brilliant show with the bat as the England Test captain brought up his second hundred of World Cup 2019. Root outpaced explosive opening batsman Jonny Bairstow in their 95-run stand.After Shannon Gabriel removed Bairstow, Root partnered with Chris Woakes who was promoted to No. 3 as captain Eoin Morgan also suffered a niggle during the West Indies innings. The England fans celebrate a mightily impressive performance from their team! pic.twitter.com/rTIdatWHnE Cricket World Cup (@cricketworldcup) June 14, 2019Root and Woakes made light work of the West Indies pace attack that looked one-dimensional after the sun came out shining bright in Southampton. The duo added 104 for the 2nd wicket as England cruised to the target in just 33.1 overs.After England won the toss and decided to bowl, West Indies were dealt an immediate blow when Chris Woakes removed Evin Lewis. Chris Gayle was beginning to look dangerous but Liam Plunkett removed the Universe Boss as West Indies slipped to 54 for 2 off 13 overs.Shai Hope was done in by Mark Wood in the 14th over before Nicholas Pooran and Shimron Hetmyer added 89 for the 4th wicket to bring West Indies back on track. With the likes of Jason Holder, Andre Russell and Carlos Brathwaite still to walk in, it looked like West Indies could still post a competitive total and make a match out of it.But poor shot-selection cost the West Indies dearly.advertisement Joe Root picked up the wickets of Shimron Hetmyer and Jason Holder (Reuters Photo)Hetmyer and Jason Holder within 2 overs of each other as Joe Root found success with the ball as well. The England Test captain was given an extended spell of 5 overs as he picked up 2 wickets with his part-time off-spin. Andre Russell tried one big shot too many and perished when he tried to take on Mark Wood. Jofra Archer returned to the attack to remove Pooran and Sheldon Cottrell in the 40th over and at 202 for 8, the West Indies innings was beyond repair.Archer and Wood polished off the last two wickets to finish with 3 wickets each.It was a disappointing performance by West Indies who had started strongly against Pakistan. Then they gave Australia a real scare before Steve Smith and Nathan Coulter-Nile bailed the defending champions out of trouble.England, the pre-tournament favourites, bounced back strongly after losing a high-scoring thriller to Pakistan.Also Read | World Cup 2019: Why India are outright favourites against PakistanAlso See:
Sagan Tosus Fernando Torres has lost his final match as a professional football player 6-1 to visitor Vissel Kobe in the Japanese first division league.The Madrid-born forward put an end to his 18-year career in a match that was spoiled by his countryman, Vissel Kobe’s Andres Iniesta, who left the game all but won when he was forced out of the pitch in the 45th minute on Friday.The former Barcelona player started to gain control over the midfield, while Torres was energetic inside the area, waiting for the perfect chance to head home, reports Efe news.After 10 minutes of play, Yamaguchi got Vissel on the scoreboard with a shot that found the back of the net, successfully culminating an attack started by Iniesta. Nearly 10 minutes later, Iniesta doubled the score for his team from the 12-yard spot.Iniesta sought out more goals and he had what he wanted a couple of minutes later when he played a perfect long pass only for Furuhashi to set up Tanaka for the third goal. However, Iniesta had to be taken off the pitch shortly before the half-time whistle due to a thigh discomfort.Sagan Tosu’s fans, which did not stop chanting the name of the former Atletico Madrid player throughout the game, tried to energize the team in the early stages of the second half.Coach Kim Myung-Hwi also sent one more forward on in a bid to change the game dynamics.Vissel Kobe took advantage of Sagan Tosu’s impulse as Furushashi scored twice and Yamaguchi completed a brace of his own.advertisementA frustrated Torres had three clear scoring chances to close the gap but it did not materialize.Sagan Tosu got onto the scoreboard with an own goal by Vermaelen who inadvertently scored while trying to clear a corner.The defeat complicated the situation of Sagan Tosu, which is 16th out of the total 18 teams in the points table, with the bottom two sides at the end of the season getting relegated.Torres has played 39 matches with the Japanese club, scoring seven goals, the last of which came on 14 August against Kashiwa Reysol to help Sagan move on to the fourth round of the Emperor’s Cup.Following the game, the Japanese club paid homage to the 35-year-old on the pitch.Torres, who had a spell at AC Milan, also said that he will continue to be associated with the Japanese team after his retirement.Also Read | Alex Oxlade-Chamberlain signs new Liverpool contract till 2023Also See: