Raids are being conducted on Good News India-run Dream Centre shelter homes across Odisha by the police and Child Welfare Committee.Meanwhile, GNI founder and chairman Faiz Rahman was taken into custody on Tuesday for questioning.According to reports, 134 inmates, including 80 girls, were shifted from the shelter home. After counselling by the Ganjam CWC, 62 inmates were handed over to their guardians. The rest would be sent to their respective places on Wednesday.In a related development, a video clip purportedly showing Mr. Rahman converting children to Christianity has surfaced. State Women and Child Development Minister Prafulla Samal said, “Upon registration of FIR, the government would probe conversion activities, if any.”
An ex-employee of HCL Technologies in the United States has filed a lawsuit, accusing the firm of preferring South Asian workers over Americans.Texas-based Reese Voll, a white, male computer systems architect who worked at HCL Technologies for two years, filed a class action complaint in the U.S. District Court for the Northern District of California on Aug. 15.“The key allegations are that HCL discriminates against non-South Asians in hiring, promotions and terminations in four ways,” Daniel Low, the attorney for Kotchen & Low who filed the complaint, told Moneycontrol in an email response.Voll has alleged in his complaint that HCL promoted and chose H-1B visa holders to work on projects, most of whom are Indians. He was put on bench or given unassigned project status in July 2016. According to HCL’s policy, an employee’s job is terminated after being on bench for 30 days. Voll’s efforts to join other projects did not fructify and he he was asked to quit in August 2016. He then applied for open job roles within the firm several times between 2016 and 2018, but was not hired despite holding adequate qualifications, the report added.“HCL gives substantial preference to South Asian applicants when hiring for local positions in the US… HCL consistently promotes more South Asian employees than their non-South Asian counterparts… HCL benches and terminates non-South Asians at disproportionately higher rates. At least 70 percent of HCL’s employees are South Asian, despite South Asians making up about 12 percent of the US IT industry,” Low added, according to the publication.The company applies for more H-1B visa positions than required, the suit alleges. “In this way, HCL has been able to secure visas for far more individuals than it actually has a present need for,” it says, the Mercury News reported.Almost all the H-1B visas obtained by the company hail from South Asia, it says. The suit also alleges that HCL gives jobs to foreign workers who hold H-1B visas rather than those who are already living in the United States.“Non-South Asian individuals are often displaced from their current positions in favor of South Asian and visa-ready individuals,” the suit claims, according to the publication. “Jobs are given to visa-holding South Asians from India.”Similar discriminatory practices are followed in case of promotion and termination, the suit alleges. HCL promotes South Asians at high rates than non-South Asians. “On information and belief, non-South Asians are disproportionately awarded lower appraisal scores, and thus, non-South Asians are promoted less frequently than South Asians at HCL,” it says.The suit also claims that non-South Asian employees are far more prone to face termination of jobs than their South Asian counterparts.Several outsourcing firms are facing legal cases over similar allegations in the United States.In a similar case filed earlier this year, Rex Trewin, a former employee of Wipro, alleged that his contribution was ignored by the firm and that his services were unfairly terminated. He further claimed that he was penalized for emphasizing upon the importance of conforming to employment laws and regulations.In September last year, Cognizant Technology Solutions, one of the largest recipients of H-1B visas, was also sued by American workers who accused it of showing bias against employees who aren’t Indian. The laid-off employees alleged that they were fired and replaced by “less qualified” South Asian employees. Cognizant denied the charges.India’s Tata Consultancy Services Ltd. (TCS) was accused in 2015 of violating anti-discrimination laws by favoring South Asians. A California judge rejected a request from TCS to dismiss the lawsuit In December last year.Outsourcing firms take the largest number of H-1B visas. Among the companies getting the highest number of H-1B visas in 2016, three of the top five firms were Indian, according to a Pew report. HCL stood in number eight on the list, receiving 3,492 visas.India tops the list of countries applying for H-1B visas, ahead of China, according to data from the U.S. Citizenship and Immigration Services (USCIS). In FY 2017, 302,293 Indians applied for H-1B visa, while China followed with 41,475 applications. Related ItemsEmploymenthcl technologiesracism
Sports Related Videospowered by AdSparcRead Next Hotel says PH coach apologized for ‘kikiam for breakfast’ claim She finished with 13 points versus the Taiwanese but was disappointed with how they lost their early third set lead.READ: AVC: Chinese-Taipei trumps Philippines for crack at 5th placeValdez said they just have to keep their heads high with the tournament about to wrap up.“We’ll just have to fight because we can still achieve great things if we just fight for it,” said Valdez in Filipino. “This is a game, there will be losers and there will be winners, but let’s just think of the brighter things and let’s hope that we can win.”ADVERTISEMENT LATEST STORIES Pagasa: Storm intensifies as it nears PAR NATO’s aging eye in the sky to get a last overhaul Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Lacson: SEA Games fund put in foundation like ‘Napoles case’ “Definitely this is a challenge for us to be consistent, to be on top of our game every game,” said Valdez Tuesday at Alonte Sports Arena. “This is a learning experience for us.”READ: Thailand silences PH to advance to AVC semis FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingValdez, after putting up her tournament-high of 20 points in the Philippines’ win against Vietnam, labored for nine points, and converted on just 8-of-26 of her spike attempts against the Thais.The 24-year-old was visibly frustrated throughout the match as her attempts either bounced got blocked or just went awry. MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Robredo should’ve resigned as drug czar after lack of trust issue – Panelo CONTRIBUTED PHOTOBIÑAN, Laguna—Philippine outside hitter Alyssa Valdez said their disappointing loss to Thailand in the AVC Asian Senior Women’s Volleyball Championship will serve as a lesson as they try to finish the tournament on a high note.But the following day, the volleybelles dropped another three-setter for a second straight game, this time to Chinese-Tapei.ADVERTISEMENT AVC: Chinese-Taipei trumps Philippines for crack at 5th place Trump signs bills in support of Hong Kong protesters Don’t miss out on the latest news and information. View comments
The new rules of Indian Premier League which will be applied from next year have left Kolkata Knight Riders owner Shah Rukh Khan “a bit confused” and the Bollywood superstar said it would have been “fair for everyone” if all the players are put up for auction in November.”New IPL rules a bit confusing. Two new teams added (good). All players should go into pool to make it fair for everyone. Simple & straight,” Shah Rukh wrote on his twitter page.With the inclusion of two new teams in the IPL — Sahara Pune Warriors and Kochi team, the IPL Governing Council proposed a revised structure but it has not gone down too well with some of the franchise owners voicing their concerns publicly.The new rules state that the 10 teams will be divided into two groups and there would be 74 matches in the next three IPL seasons.The eight original franchises will be allowed to retain four players, including a foreigner. Besides the four players, the rest of the squad would be selected through open bidding.It has also been made mandatory for the players retained to be amongst the registered players for the 2010 season. The fee of the players retained would be decided after mutual agreement between the stakeholders.The salary cap of the franchisees has also been raised to USD 9 million. But if any franchisee retains all the four players, it will have USD 4.5 million per year to spend on other players.The new rules have limited the number of players to be 30 for a squad.advertisement
• Lamar Russ (17-2, 8 KOs), 31, of Wilmington, North Carolina. Began his career 14-0 until losing a decision to longtime contender Matthew Macklin on HBO in 2013.• John Jackson (21-3, 16 KOs), 29, of St. Thomas, U.S. Virgin Islands. The son of former world titleholder Julian Jackson fought for a vacant junior middleweight world title in 2016 and lost by eighth-round knockout to Jermell Charlo.• Devaun Lee (10-3-1, 5 KOs), 30, of Queens, New York. Lee turned to boxing and away from the streets when he was 16 and a friend was shot and killed. He’s coming off a 10-round decision loss to Vaughn Alexander in March.Advertisement AdvertisementPremium pay television network EPIX® has announced the 16 fighters who will be facing off with one another for the championship belt on the revival of boxing franchise series The Contender this fall. The highly anticipated 12-episode season, from MGM Television and Paramount Television, will premiere on EPIX on Aug. 24, 2018 at 10 PM ET/PT.Hosted by undefeated boxing champion Andre “Son of God” Ward, the first-of-its-kind competitive documentary series for the network will feature 16 fighters pushing their limits in grueling elimination-style fights and testing their grit and determination to achieve their boxing dreams. The fighters will be overseen by legendary boxing coach Freddie Roach, and renowned Philadelphia trainer Naazim Richardson.“The Contender takes unscripted TV to its grittiest. It has incredible professional fighters and real professional fights. The edge of your seat drama and true stories sets a tone that our audiences will be expecting and I love it,” said Mark Burnett, President of MGM Television.“With this new iteration of The Contender, the focus is on the gritty, personal stories of the fighters battling for boxing glory,” said Michael Wright, President, EPIX. “It was important for us to find individuals who not only displayed the boxing chops and resilience in the ring, but who also showed a depth of heart and humor outside of it. Our 16 fighters are vivacious, tough, funny, sensitive, driven and inspiring, and we are excited for our fans to get to know their stories and root for them inside the ring and out.”The 16 Contenders come from a wide variety of professional boxing backgrounds and stations in life, bringing their unique stories, personalities, strengths and motivations to the series.Each fighter will be vying to be declared the new 160-pound middleweight champion of The Contender and take home the winner’s six-figure purse — a prize, which, for all the fighters, represents a better life for their families and loved ones who have been there with them through all the ups and downs of their journeys.Here’s a look at the 16 participants:• Ievgen Khytrov (16-1, 13 KOs), 29, a native of Ukraine fighting out of Brooklyn. A former top prospect who has won two fights in a row since he was upset by Immanuwel Aleem via sixth-round knockout in 17 months ago.• Eric Walker (15-1, 8 KOs), 34, of Plaquemine, Louisiana. Incarcerated at 15 years old, he spent 14 years in prison for robbery and attempted murder. He learned to box in prison. He’s coming off his first loss, a 10-round decision to Patrick Day last July.• John Thompson (18-3, 6 KOs), 29, of Newark, New Jersey. He won the 2015 ESPN Boxcino junior middleweight tournament, a win that landed him a vacant world title shot later in the year that he lost by seventh-round knockout to Liam Smith.• Brandon Adams (17-2, 12 KOs), 28, of Los Angeles. He lost in the final of the 2014 ESPN Boxcino middleweight tournament and then won three fights in a row before losing to Thompson in the final of the 2015 ESPN Boxcino junior middleweight tournament. Adams has not fought since.• Malcolm McAllister (9-1, 8 KOs), 27, of Long Beach, California. He turned pro in 2014 and is coming off his first loss, an eight-round decision to unbeaten prospect Chordale Booker.• Quatavious Cash (10-0, 7 KOs), 26, of Las Vegas. The Atlanta native turned pro in 2012 but had a three-year layoff before returning in 2017. He’s a four-time Golden Gloves state champion.• Shane Mosley Jr. (10-2, 7 KOs), 27, of Santa Monica, California. He’s the son of former pound-for-pound king and three-division champion Shane Mosley. He has not fought since an eight-round split-decision loss in Australia on the Manny Pacquiao-Jeff Horn undercard.• Daniel Valdivia (14-2, 10 KOs), 25, of Tulare, California. A real estate agent by day, he’s moving up in weight after consecutive eight-round decision losses to Vladimir Hernandez in his last two fights.• Michael Moore (15-1, 7 KOs), 31, of Cleveland. He participated in the 2015 ESPN Boxcino junior middleweight tournament but lost in the quarterfinals. He’s fought only twice since, but won both bouts.• Gerald Sherrell (8-0, 4 KOs), 24, of Pittsburgh. He’s a prospect who has been fighting four- and six-rounders. He grew up as a fan of the original “Contender” series.• Morgan Fitch (18-1-1, 8 KOs), 34, of Pittsburgh. The married father of three lost for the first time when he stepped up in opposition, dropping a 10-round decision to 2012 Brazilian Olympic bronze medalist Yamaguchi Falcao in his last fight 13 months ago.• Marcos Hernandez (11-1, 3 KOs), 24, of Fresno, California. Hernandez has yet to face any name opposition but he has overcome a lot in life after an accident left him with burns on 30 percent of his body, which led him to be bullied as a child. He’s raising an autistic son.• Tyrone Brunson (26-6-2, 24 KOs), 33, of Philadelphia. He began his career with 19 consecutive first-round knockouts and is one of the most experienced fighters in the field. He knocked out former welterweight titlist Kermit Cintron last year.
Date and time: Twitter @Anywhere , took the stage to a packed room at South By South West Interactive on Monday afternoon to break some major news about Twitter. Digg . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter’s new feature called @Anywhere to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. should help people discover more interesting information and then help Web sites build more consistent traffic and engagement around their content. He says that the service is designed to make it easier for people to connect. Williams explains that Since starting in late 2006, Twitter has emerged as . Social Media Marketing Book The conversation started with an announcement from Willliams about http://blog.hubspot.com/sxsw A Look Inside Twitter The Huffington Post Conferences Twitter Twitter.com is a consumer interface, but CoTweet and Hootsuite built a business on Twitter creating a customer service interface. He also pointed out theirs is a hardware device that lets bakers automatically tweet when new cookies are coming out of the oven. , which integrates Twitter into Web sites, allowing people to follow people and get Twitter data without actually visiting Twitter.com. This platform will launch on about 16 Web sites, including Originally published Mar 15, 2010 10:49:00 AM, updated October 20 2016 In discussing his leadership approach to Topics: and Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the , Williams says that he spends half of his time thinking about the product and the other half on focusing on organizational issues. He also mentions that he tells new employees to remember that there are more smart people outside of the company than inside of it. a major leader amongst social media platforms for a 30 minute overview of the Science of ReTweets! Reserve your spot now Friday, March 19, 2010 at 1:00pm ET . Hungry for more content from SXSW? Check out our HubSpot at SXSW content feed at Live Webinar: The Science of ReTweets With Dan Zarrella Evan Williams, CEO of He aknowledged that sharing data with Google and Microsoft was a difficult discussion in the organization. Once people realized that, it helped better distribute the awareness of Twitter. Openness was a constant theme of many answers from Williams.
! “Become a contributor” OR “Become guest writer” 4. Personalize Your Blog Outreach Messages Avoid reposting the exact same content you have on your site to another site. You can run into duplicate content issues, which is not a good thing in the eyes of search engines. are two other directories to check out if you strike out with followerwonk. Keyword-Specific Anchor Text “Submit an article” is bad. Runtime: 12:46. Most blogs have contact information somewhere on the page or social media icons for you to contact them via Twitter, Facebook, or LinkedIn. Make sure you do your homework before starting off the conversation. There is nothing worse to a blogger than a blind pitch. “Suggest a guest post” Check out other episodes of Inbound Now Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Contribute to our site” Reaching out to bloggers with a form email is going to annoy the blogger and yield few guest blogging opportunities. Twellow A great way to find guest blogging opportunities is by using advanced search queries in Google. By combining a keyword phrase with any of the variations below, you can pull back a targeted list of sites that accept guest posts and will more than likely allow you to link back to your own content. Twitter directories can be a great place to find relevant people in your industry. “Become an author” subscribe is good! “(Write for our) guest column”. Use Social Media You’re probably already aware of other blogs in your particular industry. If you know the go-to blogs in your space, reach out to them, and see if they accept guest posts. Use Advanced Search Queries Did you enjoy this type of episode of Inbound Now? Do you like the shorter version? Followerwonk.com Common phrases used by sites looking for guest content: , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Inbound links are by far the leading factor in how well your website will Use Google Blog Search to Find Authoritative Blogs in Your Industry and Once you have exhausted the known blogs in your space and have searched high and low on Google using some advanced queries, it’s time to turn to social media. @DavidWells . Here are several tips for finding guest blogging opportunities that can help you increase inbound links to your website. drop me a line here. http://www.mysite.com Before diving into the guest blogging world, you should have already grabbed all of the low-hanging links you possibly could from existing relationships. Did you ask friends, family members, colleagues, business partners, or evangelical customers with a website for a link yet? Doing a gut check of the site means making sure the site is credible and has “followed” links before you submit your hard work (content) to them. Having the link look like 1. Do a “Gut Check” of the Site If so, good job! If not, why not? Originally published Aug 11, 2011 11:01:00 AM, updated October 20 2016 jump-start a brand new blog Leverage Existing Relationships for Links rank organically in search engines bookmarklet Always, always, always 2. Don’t Reuse Your Existing Blog’s Content Do something to pass the “Is this a robot or a real person?” test. In some cases, the blog on which you posted guest content may actually outrank your own site! Instead, rewrite the post completely, or — better yet — start from scratch. Don’t make Google and other search engines angry. or If you are spending the time to find guest blogging opportunities, create new content, and publish it on someone else’s site, it would be foolish not to include a keyword-specific anchor text link somewhere in the body of the post or in your author’s bio. Having the link look like Inbound Now Feedback Wanted! “Send a guest post” You can easily check for nofollow links with the Guest Blogging Reference a recent blog post the blogger has written, and find a question they might have asked on Twitter, and try and answer it. As marketing and the internet evolve, so shall the show! for Chrome. personalize your outreach. Photo credit: is a tool that allows you to scan Twitter based on keywords in a user’s Twitter bio. It then sorts the users by follower count (or “influence”). This can give you a pretty good list of people to see if they are blogging or are linking to other industry-specific blogs you haven’t already found. 3. Keyword Specific Anchor Text is Key or a Search for the keyword phrases you’re targeting on your own website and scan the search results. Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. 4 Things to Keep in Mind After Finding Guest Blogging Opportunities What topics would you like to see covered? Are there any particular guests you would love to see? Let me know in the comments below or tweet “Write for us” or “Submit a guest post” / “Submit post” / “Submit blog post” “Add blog post” Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Guest blogging will also help build your authority/thought leadership in your industry and can help Topics: In this episode of PhotoDonuts A followed link means that the link will indeed pass SEO credit to your site. Links with a rel=”nofollow” attribute carry no SEO value in the eyes of Google. Wefollow . Quirk search status plugin If you need to do some digging, Google’s Blog Search can be a good place to start.
18) Complementary Products BoardOkay, so maybe you have a board for your own products. But you’re super helpful, too … right? Create a board for complementary — not competing — products that your audience would find useful, like AMD does in its “Laptop Bags & Cases” board. What other boards are you using to power your Pinterest marketing?Image Credit: net_efekt 19) Inspirational Industry QuotesMotivate your audience with inspirational quotes from industry thought leaders and experts. The Wall Street Journal adopts this idea in its “Quotes” board, for example. 26) A Day at the Office BoardWhat’s office life like at your company? Give your followers an idea with a board that features the goings on at your office, like Petplan does in its “Just a Day at the Office…” board. 11) User-Generated BoardBecause you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Let Pinterest users get in on the action with a user-generated pinboard. You can either gather images and compile them into a board yourself, as the Weather Channel has done through its “iWitness Photos” board, or give specific users permission to pin content to your boards themselves, as Drake University and ModCloth have done. 10) Mission BoardGive your Pinterest followers a sense of your company’s mission and values, like the U.S. Army does in its “Army Values” board and Heart Shaped World does in its “Supporters & Causes” board. 28) Boards Organized By LocationIs your company a franchise? Maybe you just have multiple office locations around the country — or the world! Create a series of boards focused on each of your locations, as Ronald McDonald House Charities has done with its Pinterest account. Topics: 20) Events/Conferences BoardFeature awesome conferences and events in your industry, or create a board to promote an event you’re hosting yourself, as we’ve done at HubSpot with our “Inbound Conference” board. You coming? 12) Blog BoardHighlight your awesome blog content via a blog board. Just be sure each post you pin has a compelling visual within. Grand Image and HGTV both offer stellar examples of blog boards. 27) Newsjacking BoardsThat’s right. You can use Pinterest as a platform for newsjacking, too! The U.S. Army does this nicely with its “U.S. Army Olympians” board, where it highlights U.S. army soldiers who have competed or coached in the Olympics — just in time for the 2012 London Olympics! Peapod did this, too, for the Super Bowl, using its “Super Bowl Party” board to feature snack food and recipe ideas for the big game. 15) Visual Industry Data/Statistics BoardDoes your audience love data? Highlight interesting data and statistics for your industry in a visual way — through charts and graphs! Econsultancy has a cool “Stats and Charts” board, for instance. 14) Testimonials BoardAre people saying nice things about you? Share it with Pinterest! Or take a spin on this idea, like the U.S. Army does through its “‘Thank a Soldier’ Notes” board, seen below. 17) Meme BoardCreating memes to help power your social media presence in general (here’s how!)? Feature them on their own board, as we’ve done in HubSpot’s “Meme-tastic Marketing!” board. 24) Customer Interest BoardCreate boards that play to the interests of your prospects and customers. Jewelry maker Gemvara knows that a lot of its customers come looking for engagement and wedding rings, so its “‘Fit The Dress’ Recipes” board is a great choice. Similarly, HubSpot customer AmeriFirst Mortgage has its “Lavish Landscapes” board for its future and current home-owning clients. With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands’ personalities, engage their social media fans and followers, and even generate some leads along the way. But many marketers — particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning?Well let me tell you, fellow marketers: You sure do have some options!I scoured Pinterest looking for examples of truly engaging pinboards and realized there are quite a few companies out there doing some really creative things with their Pinterest accounts. So if you’re ready to get your feet wet with visual content, here are 28 creative pinboard ideas to power your Pinterest marketing. And what’s even better? Most — if not all — of these pinboard ideas can be transferable to your own Pinterest account, whether you’re company is B2B, B2C, or nonprofit. Time to get pinning!1) Idea/Inspiration/Example BoardInspire your fans and followers! Think about your target customers’ interests and hobbies, and create a board to give them examples and ideas to inspire them. For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its “Color Inspirations” board to inspire its followers with colorful examples, and Drake University uses its “Study Inspiration” board to motivate its student audience. 2) Philanthropy BoardShow off your business’ philanthropic side with a philanthropy board! Pinning images of your employees giving back to the community will show followers that your company cares about the greater good, just as FedEx has done through its “FedEx Community Involvement” board pictured below. 9) Employee BoardGive Pinterest users the opportunity to get to know the awesome people behind your brand. Petplan Pet Insurance does this creatively in its “Meet the Team” board, in which it features most of its team members with a furry friend. Furthermore, Salesforce uses its board to highlight why its employees love working at Salesforce, and Peapod profiles its employees in its “Peapod Pros” board. 7) Behind the Scenes BoardWhat happens behind the scenes that makes your company run like clockwork? Give your Pinterest followers the inside scoop with a board that highlights just what happens behind the scenes at your business. Peapod does this well with its “Where in the world is that Peapod Truck” pinboard, and General Electric makes machinery fascinating in its “From the Factory Floor” board. 5) Customer Success BoardHighlight your customers’ successes in one of your boards as Salesforce does in its Customer Success Stories” board, populated mainly by video pins. 8) Contest BoardUse your Pinterest presence to hold a contest and motivate your followers to action, like GE does with its “Freshpedition Sweepstakes” board. You can also highlight submissions to past contests, as the manufacturing company does in its “#GEInspiredMe” board. Originally published Aug 6, 2012 7:34:00 AM, updated October 20 2016 Pinterest Marketing 21) Brand Lifestyle BoardCreate boards that appeal to the lifestyle your brand promotes. Chronicle Books does this well with its “Library Love” board, for instance. 25) Industry Cartoons BoardUse a board to feature funny industry cartoons, as MarketingProfs does in its “SnarketingProfs” board. HubSpot has a board like this, too! 4) Video BoardPinterest isn’t only for pinning pretty images. Users can pin videos, too! So if videos are a part of your marketing mix, create a board just for them as Gemvara and Econsultancy have done below. 23) History BoardAppeal to the history buffs in your audience. Compile a board to highlight your history, whether its the history of your business — like in Intel’s “Our Heritage” board — or the history of your industry, as MarketingProfs features in its “History: Vintage Marketing” board. 16) Industry Infographics/Diagrams/Flowcharts BoardSimilarly, if your audience is crazy for industry-related infographics, diagrams, or flowcharts, create a board just for them, whether you’ve created them yourself or collect them from the web. Mashable has a board just like this, as does Intel! 6) Products/Services BoardWe don’t recommend you litter your Pinterest presence with product-specific pins, but we think one or two boards dedicated to your products and/or services is just fine. AMD, for example, has a board dedicated to its technology, and we have one at HubSpot, too, featuring a peek at our marketing software. 13) Content/Resources BoardPiggybacking on the blog board idea, create a board to showcase some other awesome content and resources, whether its content you’ve created or content you’ve aggregated from other sources. Petplan does this well with its “Healthy Reads” board, and HubSpot even has its own “Helpful Marketing Ebooks” board. 3) Marketing Campaign BoardUse one of your boards to feature one of your latest marketing campaigns. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its “Little Things Project Tour” campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well. 22) Industry Tips BoardOffer some tips! You can either pin original tips you’ve visually optimized, or pin content like tip-focused blog posts you’ve written or aggregated from others. Take a look at how Petplan and CNET do it. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Our stat-hounds cannot keep up. Figures for website traffic from mobile devices have jumped again. This time from 13% in 2012 to nearly one-fourth (24%) in the first quarter of 2013 — a 78% increase in total.So if it’s all the same to you, whenever someone asks about mobile driven traffic from this point forward, we’re just going to say, “more than the last time you looked.”You already know that mobile is a force to be reckoned with, and odds are, you’ve put some thought into it. You may have pulled up your site on your mobile phone or checked it out on a tablet to see how the experience comes across. But as you add more content and consumer tech adds more and more devices, it can be difficult to scale that approach.Enter HubSpot’s Device Lab, a free tool we’ve just created to help you see how your site looks across all sorts of devices — from iPhones to Galaxys to Desktops. It’s a little like playing dress up with your website, except this game could save you from losing a hefty slice of your visitors to competitor sites.Here’s how the tool works. Check it out. It’s still in beta, which means we’re working on making it perfect, but please do give it a try.How to See What Your Site Looks Like on Different Mobile DevicesPut the URL you’d like to view into the Device Lab: You can choose your own homepage, a new landing page you’ve created, or even a competitor’s site. What you want to look for in the results is how the overall experience changes from device to device. Are the images loading properly? Is your page getting cut off? Does the visitor from that device have to zoom or scroll excessively to find a call-to-action (CTA) or fill out a form?In just a couple of seconds you’ll get a custom report: The first thing you’ll notice in the report is a meter for the percentage of overall internet traffic driven by each device. For now, this is just a guideline based on average internet usage, but there are a number of free tools that will help you get custom reporting for your own site, the easiest being the mobile report within Google Analytics, if you have that set up. Next, you’ll see a visual of how your site looks when viewed on the six most commonly used mobile devices:iPhone4 and 4SIPhone5NexusSamsung GalaxyiPadPlus a desktop view for comparison A sample cut from HubSpot’s Device Lab ReportWhat to Do With This ReportThere are three possible outcomes from this report:You are happy with the way your site looks on every device. Congratulations! As my dad would say, “You done good, kid.” Since the visuals are good, you can now move on to thinking about how you can adapt your content strategy to drive more conversions from mobile devices. Think about how buyer behavior changes on mobile and try to identify the most common and essential actions a visitor takes on your site. Then prioritize your content to make that interaction frictionless. You are happy with parts of it, but see some problems. Maybe some devices look better than others, or the top of your page looks good, but when you scroll down there are some elements that look off — perhaps, a video or image that isn’t adapting well to the device. In this case, make yourself a checklist. If you have a designer on staff, HubSpot’s got a bunch of tips available for how to make page elements like iframes, videos, and images responsive for mobile devices. It’s a hot mess. Don’t panic. Take a look at your mobile traffic numbers to see where your audience is on the curve of mobile adoption. Again, you can get a sense of this in Google Analytics or by taking a look at benchmarks by industry. If your numbers are on par with or ahead of internet averages, you’ll want to look at moving to a mobile-optimized platform for your next website redesign. HubSpot’s Content Optimization System uses responsive design to automatically repackage your website to fit any device. And when it comes to creating a complete mobile strategy, you can take things piece by piece. So now you know how it works, and you’re prepared for any outcome — why not give it a try? Mobile Optimization Topics: Originally published Sep 19, 2013 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
I once went to a marketing conference. I don’t remember the name of it.What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;).The thing is, I don’t remember his name either, so I can’t give him credit. Now, I like to strut around the office poofy-chested and pretend I came up with it … though at the time, I was placing palm to forehead and wondering why I wasn’t the cool person who strung those four words together. It’s so simple. Yet a lot of us B2B marketers still get hung up on what to say and how to act in social media. It’s as if selling to people who work at companies somehow regresses our interpersonal skills. It shouldn’t. There really isn’t that much of a difference, and we can rejoice knowing that we can continue going about business both online and off just as if we were speaking to one another — in person — over a BBQ frisbee and some iced tea at California Pizza Kitchen. And we’ve seen first hand how successful you can be on social media if you think of B2B like P2P. The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We’ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. But you know how this whole inbound marketing thing works — you share your secrets with your audience. So that’s what we’re gonna do today. Take a cruise through the SlideShare presentation and blog post below to see what secrets we’ve uncovered. And, if you want to get your own copy plus a printable tip sheet, click here. Facebook Marketing Topics: Originally published Sep 30, 2013 8:00:00 AM, updated July 28 2017 5 Simple Secrets to B2B Lead Generation on Facebook from HubSpot All-in-one Marketing Software1) You Don’t Need a Facebook Strategy. You Need a Content Strategy.At HubSpot, we create content like blog posts, presentations, templates, and ebooks that aim to make the jobs of marketers easier. All this content creation arms our social media manager with a library of resources to promote in unique ways on Facebook. Without all this helpful content, we’d simply have nothing interesting to post or advertise on Facebook, and we sure as heck wouldn’t generate any leads! You can’t play Scrabble without any letters, now can you?2) To Generate Leads, You Can’t Only Post Lead Gen Content.It just doesn’t work. The key to generating leads on Facebook is to post a variety of content that will sometimes address goals other than generating leads or driving sales. Aiming for “fluffier” goals like reach, awareness, buzz, customer satisfaction, and engagement (comments, likes, shares) are just as important as rigid lead gen or sales goals. They’re the stepping-stones to what you really want: more business. That’s why a balance is so important. No eyeballs –> no clicks –> no leads for you. 3) Have a Non-Lead Gen Goal for Every Post.Although our ultimate goal on Facebook is to generate leads all the leads all the time, we have immediate engagement goals for each post we publish, and those goals can vary. You can’t always address them all with one post. Sometimes we really want to encourage comments because we want feedback. Other times, we may strive to for a high volume of shares because we want a particular message to spread as far and wide as possible. We first focus on those eyeballs –> then we get those clicks –> then we get those leads. 4) Whatever You Do, Don’t Skimp on the Visuals.We may not always be sure what we’re posting will incite the interaction we desire, but one thing can be sure of is we’re better off posting a photo as opposed to a link, video, or plain ol’ status update.In a recent 30-day experiment, we found that the click-through rate of posts containing photos is 128% higher than the CTR of posts containing videos or links. We also know photos on Facebook generate 53% more Likes than the average post. That’s why, no matter what we’re trying to communicate, we try to do it visually. If our social media manager doesn’t have a pre-made image to work with, doggonit she’ll spend the time creating one or she’s banned from the beer fridge!5) Oh Yeah … You Probably Gotta Advertise.The people who “Like” our company already know about us, but that doesn’t mean they even know what we sell, or that they’re ideal future customers. Even though we’re approaching 600,000 fans, only a fraction of those people actually have the need and authority to buy our all-in-one software.That’s why we also pay to reach marketers who fit our target and are not yet connected to our page using various types of Facebook ads. But even though we advertise, we’re not advertising our software. We’re advertising all that helpful content we created. Jay Baer calls this pro tip “marketing your marketing.” You’re gonna wanna do that.These are just a few tips we have to create engaging Facebook content for B2B brands. Want to get more resources so you can do it yourself? Click here to download our presentation above and a printable tip sheet to help you produce engaging content every time you post. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You know those business bloggers who never run out of innovative ideas, churn out a piece of content like it ain’t no thang, and are always one step ahead of industry trends?How annoying are they?Well, the good news is you can be like them! That’s right, you! All for the low, low price of reading this blog post!I’ve coached a lot of bloggers and businesses looking to get started with blogging, and I can say with full confidence there are concrete habits and characteristics the most successful bloggers adopt that separate them from the ones that end up flailing and trailing behind their competitors.Here’s what I’ve found the best business bloggers do. Where do you have room for improvement?What the Best Business Bloggers Do1) They read stuff that has nothing to do with their job.Variety is the spice of life! Want your blog posts to have a little more pizzazz? You need a variety of sources of inspiration for that to happen. The best writers read a lot — and so do the best bloggers, in both quantity and variety of content.Venture outside of your industry publications. Find a host of amazing content sources — a great podcast, a great magazine, a great YouTube channel, a great bunch of websites — and consume that content just because it’s high-quality, innovative, and interesting. It’ll help you improve skills like storytelling and story structuring, and give you ideas for new content formats to experiment with.2) They aren’t scared of writing.There’s no magic potion that makes blogging easier or faster. The only way to get to that point is to just write.Seriously, just go write.A lot of people are afraid of blogging — so if this rings true, you’re not alone. Maybe they’re scared of doing new things that are outside of their typical job function. Maybe they don’t fancy themselves good writers. And heck, maybe they’re not … yet, at least.But every blog post you write makes the next one just a little bit easier. The more you blog, the easier it’ll be. And before you know it, you’ll have no fear of blogging, and writing a blog post will be one of the easiest (dare I say enjoyable?) parts of your job.3) They write with empathy.Empathy is a powerful skill for content creators. The best business bloggers use empathy to guide all of their editorial decisions. It helps them choose topics that’ll address their audience’s pain points and solve their problems. It helps them structure content in a way that will resonate with readers. It helps them phrase things in a way that leaves their audience open to hearing more from them (nuance is a powerful thing, you know).Remember, in most cases, you are not your target audience. But if you blog with empathy, you’ll have a hard time creating stuff that falls flat.4) They take the right criticism.One of the best things about blogging is having something to show for your work. There are plenty of jobs that can require hours of serious effort — but all that you have to show for it is a calendar full of meetings. But when you blog? Look! You’ve created something!The downside to creating something? It’s there for someone — anyone — to critique. Now, some people will tear you apart no matter what. But you know what they say about those people:Then you’ll get some criticism that you should actually listen to. For instance, you’ll hear that you left out an important part of the story or that your advice doesn’t work for a significant segment of your target audience. Listen to these kinds of comments — and learn from them.Your criticism could take another form, too: total and utter silence. If your blogging is falling on deaf ears, it’s a good sign your topic choices or execution are a bit off. Don’t worry, though. Just revisit what you’ve written in the past that resonated and identify what people liked about it. Repeat more of that — and keep listening to what your productive readers have to say.5) They let themselves cut corners.Not every blog post is the be-all, end-all of your marketing. That means you can write some really short posts once in a while, because you just don’t have time for the lengthy, meaty thought leadership piece. Or maybe you don’t have time to locate the best image of all time for a piece — there’s other important stuff to do.That’s all totally fine! Sometimes, your time is, indeed, better spent on something else. It’s important to retain perspective on where business blogging fits into your overall inbound marketing strategy, and remember that perfecting every little detail isn’t always necessary. If you don’t give yourself a break once in a while, you’ll burn out on blogging.6) They don’t hide their personality.Somewhere along the way, people got to thinking anything associated with business meant the requisite hiding of all personal quirks. No smiling. No personality. All briefcases.Although you are doing business blogging, it doesn’t mean you can’t infuse personal elements in your content. In fact, the best business bloggers I see create posts that pack a hell of a lot of personality punch. My theory on why this works? People like people.It’s nice to feel like you’re reading something from a person — not a content farm or an encyclopedia entry. Have some fun, infuse your personality, and allow yourself to go “off-brand” for a bit. You might even find your blog becomes a good testing ground for new brand positioning.What else do the best business bloggers you know have in common? Share their habits and personality traits in the comments!Image credit: Gisela Giardino Blogging Advice Topics: Originally published Sep 25, 2013 11:00:00 AM, updated February 01 2017
Free Templates: 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Tell us a little about yourself below to gain access today: You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 How to Write a Blog Post Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Free Blog Post Templates How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] Topics: 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
An Iranian woman detained for dressing as a man to sneak into a soccer stadium to watch a match has died after setting herself on fire upon learning she could spend six months in prison, semi-official news outlets reported Tuesday.The self-immolation death of 29-year-old Sahar Khodayari has shocked Iranian officials and the public, becoming an immediate hashtag trend across social media in the Islamic Republic.It also comes as FIFA is working with Iranian authorities to overcome a ban on women entering stadiums for men’s games, a ban in place since the country’s 1979 Islamic Revolution. FIFA wants the issue resolved before Oct. 10 when Iran the top-ranked team in Asia hosts its first home World Cup qualifier against Cambodia.Khodayari died on Monday at a Tehran hospital after suffering burns across 90% of her body. She had been on a respirator since dousing herself with gasoline in front of Tehran’s Ershad Courthouse on Sept. 2, according to the Iranian news website Rokna, which publishes in Iran with government permission.She had just learned she could be tried by a Revolutionary Court in Iran and be put in prison for six months, her father told the website.Khodayari’s sister told Iran’s pro-reform Shahrvand newspaper that her sister suffered from bipolar disorder. Her father said she had stopped taking medication a year ago.In March, Khodayari tried to sneak into Tehran’s Azadi Stadium to watch her favorite team, Esteghlal, take on the United Arab Emirates team Al Ain. As in other matches, she disguised herself as a man by wearing a blue wig and a long overcoat, gaining the nickname the “Blue Girl.” However, police arrested her after an altercation and detained her.advertisementShe spent three nights in jail before being released pending the court case. She reportedly returned to the court to retrieve her seized mobile phone and heard she could face prison time.News of her death ricocheted across Iran on Tuesday, with tributes hashtagged “BlueGirl.”Former Bayern Munich midfielder Ali Karimi who played 127 matches for Iran and has been a vocal advocate of ending the ban on women urged Iranians in a tweet to boycott soccer stadiums to protest Khodayari’s death.Iranian-Armenian soccer player Andranik “Ando” Teymourian, the first Christian to be the captain of Iran’s national squad and also an Esteghlal player, said in a tweet that one of Tehran’s major soccer stadiums should be named after Khodayari “in the future.”Female lawmaker Parvaneh Salahshouri called Khodayari “Iran’s Girl” and tweeted: “We are all responsible.”There was no report on Khodayari’s death from Iranian state media, nor its prominent semi-official news agencies. The conservative Shafaqna news agency acknowledged her death in a brief item Tuesday, noting that the case had drawn international attention and caused “counterrevolutionary media” to cry over the case.FIFA has been trying to push Iran to allow women in for matches. A partial exception came in November when hundreds of Iranian women, who were separated from male supporters, were allowed into the Azadi Stadium in Tehran to watch the Asian Champions League final.However, local matches have continued the restriction. Volleyball, another popular sport, similarly sees officials bar women from attending men’s games in the capital, Tehran, though women were allowed in some matches in other Iranian cities.Hard-liners and traditional Shiite clerics, citing their own interpretation of Islamic law, believe in segregating men and women at public events, as well as keeping women out of men’s sports.However, that has drawn criticism from human rights activists abroad, as well as at home.”The stadium ban is not written into law or regulation but is ruthlessly enforced by the country’s authorities,” wrote Mindy Worden, the director of global initiatives at Human Rights Watch.She added that Khodayari’s suicide underscores “the need for Iran to end its ban on women attending sports matches and the urgency for regulating bodies like FIFA to enforce its own human rights rules.”Amnesty International separately said that as far as it knows, “Iran is the only country in the world that stops and punishes women” seeking to enter soccer stadiums. Saudi Arabia, a longtime holdout, recently started allowing women to attend matches under a push from Crown Prince Mohammed bin Salman.”What happened to Sahar Khodayari is heart-breaking and exposes the impact of the Iranian authorities’ appalling contempt for women’s rights in the country,” said Philip Luther, Amnesty’s Middle East and North Africa research and advocacy director.”Her only ‘crime’ was being a woman in a country where women face discrimination that is entrenched in law and plays out in the most horrific ways imaginable in every area of their lives, even sports,” Luther added.advertisementAlso Read | Andres Iniesta spoils Fernando Torres’ retirement gameAlso Read | Manchester United’s Marcus Rashford suffers racial abuse on Twitter after missing penalty
Oklahoma State has suddenly built itself into your neighborhood curmudgeon who only drinks black coffee and won’t watch anything that doesn’t include John Wayne in the credits. In the Pokes’ case, it’s wins and big boy drives instead of caffeinated beverages and old westerns.“I just think we’re resilient,” Jordan Sterns told the O’Colly. “No matter what happens, no matter how much we’re down by. Maybe 17, 20, 14, we’re always looking for that next drive to make a play. The offense has definitely been doing their job. All we’ve got to do is get the ball in their hands and from there we score points.”I posited this theory at the end of October. I have to admit, it was more wishful thinking than anything. Somehow, this team has turned that idea into a reality.AdChoices广告“I think as the year goes on we continue to take steps and we have this experience and these scenarios, like Texas Tech, at Texas we fell behind, West Virginia was a tight one,” Mason Rudolph told Go Pokes. “We’ve been in this situations and we don’t fluster ourselves, we just stay grounded, we keep fighting and we ended up on top.”Having The General helps. Hey @KOCOCarson — your wish is granted via @WillReinier. The General is in the house. pic.twitter.com/ONU55i7ZhU— Pistols Firing (@pistolsguys) November 16, 2015“You don’t win without having some maturity and a relentless football team and we’ve been able to attain those things very well,” J.W. Walsh told the AP. “There was not a doubt in anyone’s mind. You could see it in everybody’s eyes.”Oh there was a lot of doubt. I was sipping on doubt the entire first half and guzzled a big jug of it at halftime. Thankfully, I’m writing and not throwing passes and making tackles. And it truly seems as if this intangible, immeasurable thing called self-belief has manifested itself in the way of a 10-win season. I genuinely believe OSU thinks you could line up a Bama-Ohio State all-star team, let it rip and the Cowboys would come out on top. That’s up there with the best characteristics a team can possibly possess.“Our team is unbelievable,” added Walsh. “It’s not just the leaders who say, ‘Hey, we’ve got a chance. We’re in this thing.’ It’s everybody. The whole team believes.”Two more.Perfection.Believe. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.
ATLANTA, GA – JANUARY 08: Henry Ruggs #11 of the Alabama Crimson Tide is tackled by Roquan Smith #3 of the Georgia Bulldogs in the CFP National Championship presented by AT&T at Mercedes-Benz Stadium on January 8, 2018 in Atlanta, Georgia. (Photo by Scott Cunningham/Getty Images)Alabama’s football program did not have anyone in the top 10 of the NFL Scouting Combine’s 40-yard dash times this year. That should change in 2020.According to AL.com, Alabama wide receiver Henry Ruggs III got his 40-time clocked at the school’s Junior Pro Day. Per the report, Ruggs ran a blazing 4.25 40-yard dash.Such a mark is only a sliver behind the all-time record held by Cincinnati Bengals wide receiver John Ross. At the 2017 NFL Scouting Combine, Ross clocked in with a 4.22 40-time.The mark for Ruggs may be stunning to those who don’t know him, but even in high school he had a sterling reputation as a speedster.Back in high school, Ruggs set a Class 7A 100-meter dash record, winning the race in just 10.58 seconds.Yesterday was further proof that Alabama junior wide receiver Henry Ruggs is really, really fast.Have been told that NFL scouts timed him in the 4.25 range in the 40-yard dash at Alabama’s pro day yesterday.https://t.co/VPVu2KUNHn— Matt Zenitz (@mzenitz) March 7, 2019Ruggs has demonstrated his blazing speed on the field as well.As a freshman, he caught only 12 passes but averaged over 19 yards per catch with six of them going for touchdowns.Last year, Ruggs’ production spiked as he caught 46 passes for 741 yards and 11 touchdowns.As a prospect in the Class of 2017, Ruggs was rated the No. 75 overall prospect in the country, the No. 11 wide receiver in the country, and the No. 2 prospect from the state of Alabama by 247Sports.
My location zoom What if, in the near future, fishing boats replaced the diesel engine by a propulsion mode reducing both their energy bills and their polluting emissions, while contributing to the improvement of their crews’ working conditions?That is the goal of FILHyPyNE, a major naval hydrogen technology project for multi-species fishery backed by the Mission Hydrogène des Pays de la Loire, in association with DCNS.A project in 3 stagesThe stages of the project are intended to validate the technical, economic, environmental and social performance of the hydrogen-fuel cell technology in actual professional operating conditions. In this context, DCNS has committed to the coordination of the propulsion system design studies, the production of the system and its onshore qualification. The group will subsequently be involved in the installation of the system in the fishing boat demonstrator and its qualification in harbour and sea trials. The third stage, coordinated by the fishermen themselves, will consist of a tour of France’s ports to have the demonstrator validated by its future users.Project basicsThe purpose of the FILHyPyNE project is to design a multipurpose 12-metre coastal fishing boat (creelfishing boat, gillnetter, etc.) propelled by a hydrogen-fuel cell system.The project brings together a cluster of participants and partners from industry, research, education, training, economics and regional development. 此页面无法正确加载 Google 地图。您是否拥有此网站？确定 DCNS, February 28, 2014 Print Close
HALIFAX – Nova Scotia needs more foster parents — with a particular emphasis on African Nova Scotians — even after the recruitment of 80 new foster parents, officials told a legislature committee on Tuesday.There are currently 684 children in foster care, with 663 total homes, but the numbers fluctuate, said Nancy MacLellan, associate deputy minister of the Department of Community Services.“Our social workers could get a call tomorrow and we could have a family of four that needs care, so in an ideal world we’d have approved foster families that are waiting for children,” said MacLellan.She told the committee that an additional $1.6 million in supports announced last July have helped, and resulted in about $900 more per foster family per child. The changes included increasing the per diem rate per child, and raising the babysitting rate and the amount families receive for recreation.“Which are pretty material increases, and still … we want to do more,” MacLellan said.She said work is also being done to reduce approval-process red tape, and on recruitment efforts in African Nova Scotian communities as part of boosting the numbers of available foster parents.“These measures contributed to an increase of more than 80 foster parents in the last year and we still are always looking for more foster parents,” MacLellan said.Leonard Doiron, the province’s executive director of Child, Youth and Family Supports, told the committee there is an increased emphasis for social workers to delve into foster children’s backgrounds in order to address cultural needs.He said greater efforts are being made to gather information which is often noted in the files of social workers, although there is no formal tracking process in place.They have also increased outreach efforts, he said.“Our teams are working very hard to work with community groups to give them voice and choice and to inform us about what their needs are.”Later, Doiron said the numbers provided to the committee included about two-thirds of children under the province’s care, noting that foster care isn’t appropriate for all children.He said although recruitment numbers are on an upward trend, the needs remain for foster parents who can provide more specialized levels of care and for homes better suited to a child’s cultural background.The biggest challenge, Doiron said, is the need to adapt the foster program to meet the needs of diverse modern families, where most often both parents work outside the home.“The needs of the children are different, the prospective foster parents, their needs are different, he said. “All of these things have to be re-thought and transformed.”NDP committee member Susan Leblanc believes the government funding hike for foster families has helped, but she said a bigger help would be more resources at the “front end” for families who are in crisis.“So that perhaps we don’t need as many foster families because children can stay in their homes and families can stay together with the proper supports,” said Leblanc.Progressive Conservative Barbara Adams also applauded the changes, but called for more training resources for potential foster parents.“The more we can do to help the foster parents succeed and have an enjoyable experience the better,” Adams said.The total cost of foster care in 2017-18 was $15.7 million, including for per diem payments, competency payments and the maintenance of children in care.
Brittney Cade Pritchard, breast cancer survivor and her husband, Mike Dirnt of the legendary band Green Day will be honored for their courageous example as a couple sharing their personal cancer journey in order to help others at Tower Cancer Research Foundation’s (Tower) 5th Annual Ante Up for a Cancer Free Generation Celebrity Poker Tournament and Casino Night on Saturday, September 8, 2018.The tournament will take place at the Sofitel Hotel, Riviera 31, 8555 Beverly Blvd, Los Angeles, CA 90048. Dozens of stars from TV, sports, music and film will also join in to bet big to support talented young cancer researchers and change the future of cancer. Red carpet arrivals begin at 6:00 PM PST.In May 2014, Mike Dirnt took to Facebook to publicly announce that his wife, Brittney Cade Pritchard, was being treated for breast cancer. Brittney and Mike went on to document their cancer journey, which included chemotherapy and nine surgeries, via Brittney’s – @batmansmom — and Mike’s – @mike_dossxx — Instagram pages. Through social media, Brittney and Mike courageously discussed every step along the way, posting about the treatments, the hair loss and other side effects, and everything in between with tremendous dignity, grace and mettle. By openly sharing their family’s very personal journey with the public, Brittney and Mike eased the burden of so many other individuals and families facing cancer, proving that we are not alone in our challenges, that we share so much as a human family grappling with this terrible disease, and that there is hope. Today, Brittney is in full remission.Joining in to honor Brittney and Mike will be Green Day’s Tre Cool and his wife Sara Rose Wright, Lee Rocker of The Stray Cats and his wife Deborah Drucker, Frank Ferrer of Guns ’N Roses, celebrity fashion stylist Joey Tierney, actress Christa B. Allen (Revenge), artist Brian Viveros and many more friends. The event has attracted the support of numerous celebrities who are expected to attend including (in alphabetical order by first name):AJ Buckley (CSI: NY, Seal Team 6); AJ Mclean (Backstreet Boys); Alan Bersten (Dancing with the Stars); Arianne Zucker (Days of Our Lives); Beau Casper Smart (Dirty Dancing, The Perfect Match); Billy Burke (Twilight); Camryn Manheim (The Practice); Cheick Kongo (MMA Fighter); Chuck Liddell (UFC Champion); David Alan Grier (Comedian, The Carmichael Show, In Living Color); Danny Zuker (Writer – Modern Family); Dule Hill (Suits); Elex Michaelson (Anchor, Good Day, L.A. on Fox 11); Eric Nenninger (One Day at a Time) & Angel Parker (Lab Rats); Erik Michael (Otown); Gilles Marini (Sex and the City, Switched at Birth); Joanna Krupa (Supermodel, Actress); Katie Cleary (Model, Activist); Kim Glass (Former Olympian); La La Kent (Vanderpump Rules); Omar Benson Miller (Ballers); Peter MacKenzie (Blackish); Randall Emmett (Producer – 2 Guns, Lone Survivor, Silence); Sam Hunt (Unbroken: Path to Redemption); Shanna Moakler (VH1 Hollywood Exes); Shawn Christian (Days of Our Lives); Tiffany Michelle (Poker Professional, Amazing Race); Tito Ortiz (MMA/UFC Champion); Vanessa Marcil (Las Vegas).Cancer Free Generation (CFG) is the young leadership division of Tower. CFG seeks to identify, among their peers in the Southern California region, visionary and innovative doctors, medical professionals and researchers and enable them to discover and implement new ideas and techniques to conquer cancer. Additionally, CFG’s efforts support young people and their families who have been impacted by cancer, so that they may approach life with renewed strength and optimism. With this dual approach, CFG’s goal is to help ensure that the next generation becomes the first cancer free generation. CFG’s executive committee consists of young professionals working in a variety of fields including finance, law, real estate, entertainment, and medicine. Many members of CFG’s leadership are, themselves, young cancer survivors. Their common vision is the desire to build a more inspired community via connecting interesting and passionate young people who make a difference in the world and who want to change the future of cancer.Many generous sponsors are supporting the tournament this year, including Oakland Coffee; Emmett Furla Films; Herzog, Yuhas, Ehrlich & Ardell; Cathy Titus Realty; FusionStorm; Skadden and Skydance Media. Among the top prizes are: Private poker lessons with Poker Legend Daniel Negreanu with a stay in the Palms Casino Resort fantasy penthouse suite in Las Vegas; A Five-Night Stay at the Ritz Carlton Waikiki; and A Three-Night Stay at the Hilton Los Cabos.Tickets may be purchased at www.towercancer.org or by calling 310.299.8477.
SOREL-TRACEY, Que. – The Bel Group says it will spend $87 million to build a factory to produce Mini Babybel cheese snacks in Quebec at its first Canadian plant.The cheese snacks, which are encased in red wax, are currently imported.The project will create 170 jobs between the plant in Sorel-Tracy and Bel Canada’s Montreal head office.The new plant is expected to begin commercial production in early 2020 and use Canadian milk.It will be built on a site adjacent to Laiterie Chalifoux.The Bel Group has 12,700 employees in some 30 subsidiaries around the world.