Chinas richest man looking for successor after son refuses

first_imgFrom K J M VarmaBeijing, Dec 12 (PTI) Chinas richest man, owning a USD 92 billion empire, today said he is looking for a successor, most likely from a group of professional managers, to take over his business after his son declined to be his heir apparent.Wang Jianlin, 62, founder and chairman of Dalian Wanda Group Co, whose businessincludesshopping malls, theme parks, sports clubs and cinemas, saidhe is most likely to pick from a group of professional managers to take over the running of his business.”I have asked my son about the succession plan, and he said he does not want to live a life like I do,” Wang was quoted as saying by Hong Kongs South-China Morning Post atChina Entrepreneurs Summit.”Perhaps young people have their own quests and priorities. Probably it will be better to hand over to professional managers and we sit on the board and see them run the company,” he said.The wealthy scions of Chinas billionaire entrepreneurs, known asfuerdaiare increasingly striking different paths, as more than three decades of break-neck economic growth and overseas education have given them different experiences, world view and aspirations from their parents.More than 80 per cent of Chinese heirs are not keen on assuming the reins of their parents businesses,a survey by the Shanghai Jiaotong University, covering 182 of the countrys top family-run companies said.Some were backing off due to intense pressures, while others simply were pursuing other career interests, study by the association of Chinese private enterprises showed, the Post report said.advertisementWanda, founded in the port city of Dalian in 1988, is the epitome of Chinas rags-to-wealth story, where it grew from a small property developer into a conglomerate operating malls, hotels, theme parks and the worlds largest chain of movie cinemas.In the process, its made Wang and his only son immensely wealthy.Wang, who visited India and met Prime Minister Narendra Modi had committed to invest about USD 10 billion in a Chinese project in Haryana.Following a worldwide buying spree that added AMC Entertainment, the Hoyts Group and Odeon and UCI Cinemas, Wanda now operates the worlds largest chain of cinemas, with more than 10,000 screens.It also owns hotels operated by Westin and Sofitel, as well as shopping malls and plans to build as many as 15 multibillion-yuan theme parks around the country.After snapping up stakes in European football clubs, Wanda is now turning its sights on Hollywood, announcing plans to purchase Dick Clark Productions in November that granted it the broadcasting rights to Golden Globe Awards. PTI KJVKJ AKJ KJlast_img read more

Ahead of Vivegam, Ajith Kumar offers prayers at Tirupati temple

first_imgLast seen in the blockbuster film Vedalam, Ajith Kumar has been out of action for almost two years now. Vivegam is perhaps the most expected Tamil film this year, which is being directed by Siruthai Siva. Ahead of the release of the film, Ajith Kumar on Tuesday offered prayers at Lord Sri Venkateswara temple in Tirupati. It must be noted that Ajith visits Tirupati every year before his film’s release. The Billa star also took selfies with fans.#Thala #Ajith’s pre-release ritual of praying at the Tirupati temple. Nice video! Being so cordial to fans. #Vivegam Kaushik LM (@LMKMovieManiac) July 18, 2017The teaser of Vivegam, which was released in May, received outstanding reception from fans and clocked more than 17 million views. With a strong pre-buzz favouring the film, Vivegam is very likely to have a massive opening at the box office.According to trade reports, the distribution rights of the film has already been sold for a whopping price, as the theatre owners and distributors are expecting high returns. In fact, Sony Music bagged the audio rights for Rs 2 crore. For Vivegam, Ajith Kumar underwent mind blowing physical transformation and will be seen sporting a six-pack abs.Considering the unprecedented craze, Vivegam is all set to take the box-office records by storm. Vivegam will see Ajith Kumar as a stylish Interpol officer, while Bollywood actor Vivek Oberoi is the prime antagonist.Made on a budget of Rs 100 crore, the film also stars Kajal Aggarwal and Akshara Haasan in pivotal roles. Anirudh Ravichander has scored for the film and the song Surviva has become a rage on the internet.advertisementTipped to be a spy thriller, Vivegam is slated to release in August this year.ALSO READ: Prabhas’s latest look for Saaho is a hitALSO READ: Rana’s Nene Raju Nene Mantri gets AR motion postersALSO READ: Ravi Teja summoned in drug racket case, his mother says he is innocent WATCH HERE: Vievgam Teaserlast_img read more

SRK, Gauri get extenstion from ED in IPL FEMA case

first_imgBollywood actor Shah Rukh Khan (SRK) and his wife Gauri Khan will not remain present before the adjudicating authority of the Enforcement Directorate (ED) today. Both SRK and Gauri has been asked to remain present before the ED officials on September 20.Sources confirmed that the actor had requested the agency “to give him extension on dates” due to his busy schedule. The ED officials have accepted the request and have given him the new date on which the actor is ready to face the adjudication.”SRK and Gauri would not come on August 23, as per the given notice to them. They have asked for extension”, a senior official told without divulging further details on extension period and the new date.Last month, the ED had issued “a personal call notice” to SRK and his wife for alleged foreign exchange violation in their IPL franchisee Kolkata Knight Riders (KKR).After series of questioning and recording of statements, the agency has issued the notice to husband-wife for the final hearing of case before the adjudicating authority.During the process, the authority is supposed to give the last opportunity to SRK and Gauri to admit the allegations of financial irregularities under Foreign Exchange Management Act (FEMA), before deciding the penalty charges against them.WHAT IS THE CASE?Both SRK and Gauri, co-own IPL team Kolkata Knight Riders (KKR) since 2007. The agency has alleged a loss of Rs 73.6 crore against SRK, Gauri and Juhi Chawla (another actor and co-partner in KKR) for violation of FEMA guidelines.advertisementJuhi was not noticed by ED for August 23, but she would be called in the next round. The notice was issued for alleged contravention of the Foreign Exchange Management (Transfer or issue of Security by a Person Resident Outside India) Regulations, 2000.In March 2017, the investigative agency had issued a show-cause notice under FEMA. During the probe, it was found that the actor had undervalued Knight Riders Sports Ltd (KRSPL) shares and violated forex rules of worth 70-80 crores, for which “action was expected against all stakeholders”.Earlier, SRK was questioned twice in year 2011 and 2015. The agency recorded Khan’s statement to know if there were any due diligence conducted on SIIL before the allotment of shares to them on March 7, 2009.Also Read:Aanand L Rai on working with SRK: With our film, I will rectify his relationship with audience SEE PIC: Salman – SRK begin shooting for Aanand L Rai’s next ALSO WATCH: No one understands me, says Shah Rukh Khanlast_img read more

Finances After “I Do” – Taking a Peek Into Newlyweds’ Wallets

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

In Which States Do Women Earn the Most Money?

first_imgMy birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ?   With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York.  Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Storylast_img read more

10 of the Hollywood’s Most Exotic Couples Prove That Love Knows No Bounds

first_imgOpposites do attract! These famous lovebirds have proved that this principle works not only for a fling but for serious and long-term relationships as well. While it’s important for 2 people in a relationship to share the same values, who says it’s necessary to share skin color or ethnic background?“Ordinary” is quickly becoming an outdated word. We can use it to refer to everything: fashion, lifestyle, and…marriage. It is no longer surprising to see people of different nationalities, religions, and skin colors deciding to be part of each other’s lives.We at Bright Side decided to share the most colorful celebrity love stories where love is colorblind.Mark Zuckerberg and Priscilla ChanOne of the youngest self-made millionaires and co-founder of Facebook got to know his future wife when they both studied at Harvard, and neither of them knew what the future held for them. Mark Zuckerberg and Priscilla Chan married in the backyard of their home in 2012 and are now the happy parents of 2 girls: Max (born in 2015) and August (born in 2017).Doutzen Kroes and Sunnery JamesShe is a top model and a Victoria’s Secret Angel, and he is an extremely successful DJ, so it wasn’t pure coincidence that these 2 finally met and got married in 2010. This union can be proud of having truly genetically blessed offspring: Phyllon Joy Gorre (7) and Myllena Mae Gorre (3).John Legend and Chrissy TeigenAnother couple that can compete for the majestic bond award is musician and actor John Legend and model Chrissy Teigen. Their love story can’t be called flawless, but they proved that through enduring difficulties you can reach harmony. This was perfectly explained in Legend’s song “All of Me,” which he dedicated to his wife. The couple has been together for a decade, and they now have a daughter, Luna (born in 2016), and another baby on the way.Kim Kardashian and Kanye WestThe life of this couple is constantly under the scrutiny of the media with the paparazzi trying to snap a pic of their every move. So it goes without saying that Kim Kardashian and Kanye West have become some of the brightest and most discussed celebrities of the 21st century. Officially, Kardashian and West got married on May 24, 2014, not long after Kim’s divorce from her second husband, NBA player Kris Humphries. Kim and Kanye are already parents to daughter North (4), son Saint (2), and daughter Chicago (recently born by a surrogate).Matthew McConaughey and Camila AlvesNow an adoring husband and father of 3, some thought that Matthew McConaughey would never settle down and become a family man. But meeting Camila Alves in 2006 changed things from impossible to possible, and now the couple has been happily married for 12 years, raising 3 cute kids: sons Levi (10) and Livingston (5) and daughter Vida (8).Josh Holloway and Yessica KumalaJosh Holloway is mostly known for the role of conman James “Sawyer” Ford on Lost. A long dating period with Yessica Kumala, a native of Indonesia of Chinese descent, happily finished with tying the knot on October 1, 2004. The couple has 2 children: daughter Java Kumala (born 2009) and son Hunter Lee (born 2014).Robert De Niro and Grace Hightower2-time Oscar winner Robert De Niro and Grace Hightower have been married since 1997. The story of their acquaintance is living proof that fairy tales exist. She was a hostess at a restaurant her soon-to-be husband once visited. The funniest thing, as she admitted herself, was that she didn’t recognize him at first and even brushed him off as he was really annoying. The couple is raising 2 children: Elliot (born in 1998) and Helen Grace (born in 2011 via surrogate).Woody Allen and Soon-Yi PrevinThe marriage between Woody Allen and Soon-Yi Previn is considered by some to be controversial and disturbing. Prior to being his wife, she was the adopted daughter of Mia Farrow — whom he was dating at that time. Later, Woody admitted he never expected this fling to turn into something serious. Even though a series of sexual assault and molestation scandals involving Previn were made public by Mia Farrow, the couple finally got married in Venice on December 23, 1997, and adopted 2 children — Bechet and Manzie.George Lucas and Mellody HobsonAmerican filmmaker and producer George Lucas, best known as the creator of the epic Star Wars saga and Indiana Jones franchise, and businesswoman Mellody Hobson met at a business conference. Following a 7-year romance, they finally tied the knot on June 22, 2013. The couple has a daughter Everest Hobson Lucas (4), born via surrogacy.Serena Williams and Alexis OhanianLast year was very fruitful for the tech entrepreneur Alexis Ohanian and tennis ace Serena Williams: they became parents to Alexis Olympia and got married. This whirlwind romance started in May 2015 in Rome before the first match in the Italian Open. The first encounter wasn’t absolutely flawless as Serena tried to get him to leave by saying there was a rat nearby, but, luckily, Alexis took it with humor, which definitely lit a spark. The pair kept quiet throughout 2015, and it was only in November 2016 that Serena posted their first photo and made their relationship official.Sourcelast_img read more

Graphene hair dye: Scientists use miracle nanomaterial to make non-toxic dye

first_imgDying hair too often can damage it. The chemicals affect the silky strands, causing them to become brittle and dry. Now scientists from Northwestern University have come up with a way to color hair using the super-material graphene in a process that is non-toxic and non-damaging. It also colors the hair so well that it lasts for over 30 washes. And if you ever thought your hair isn’t doing enough by just sitting there – graphene is a conductor that can turn hair into electrodes or allow it to be integrated with wearable electronic devices. Commercial dyes use chemicals such as ammonia and bleach which open up the outermost layer of hair called the cuticle and allow in coloring molecules that trigger a reaction inside the hair. The reaction produces more color but can cause the hair to become very fragile, while the molecules it injects can be quite toxic.The research was led by Jiaxing Huang, who is the professor of materials science and engineering in Northwestern’s McCormick School of Engineering. His team managed to bypass harmful chemicals by “leveraging the natural geometry of graphene sheets,” as explains their press release. Unlike a cocktail of small molecules used in current hair dyes, the sheets of graphene, a two-dimensional material made of a single atomic layer of carbon, are flexible and soft. Applied as a spray, they wrap around each hair to create an even coating.The ink formula by Huang also utilized edible, non-toxic polymer binds that make graphene stick to the hair through at least 30 washes – a commercial requirement for permanent hair dye. Another cool thing about graphene-treated hair is due to graphene’s anti-static properties. It will reduce “winter-weather flyaways,” claim the scientists.“It’s similar to the difference between a wet paper towel and a tennis ball,” explained Huang, when contrasting the geometry of graphene to other black pigment particles like carbon black or iron oxide, used in temporary hair dyes. “The paper towel is going to wrap and stick much better. The ball-like particles are much more easily removed with shampoo.”The durability of graphene-coated hair against washing. Credit: Northwestern University.The particular properties of graphene also make it a safer alternative from a health standpoint. Unlike small molecules that can enter through the skin or inhalation, graphene is just too big to get into the body. “Compared to those small molecules used in current hair dyes, graphene flakes are humongous,” said Huang.There is also the possibility of applying graphene to turn the hair conductive on its surface, which would make it possible to integrate with wearable electronics. “We are only limited by our imagination,” said Huang of that potential direction.For now, Huang’s team created graphene-based hair dyes in various shades of brown and black, relying on graphene natural black color. The scientists plan to experiment with more colors next. Considering that the retail sales of at-home hair coloring topped $1.9 billion in the U.S. in 2016, the graphene coloring spray can become a dramatic commercial success.Sourcelast_img read more

People who eat breakfast have smaller waistlines and gain less weight over time, study finds

first_imgPeople who eat breakfast every morning are slimmer and less likely to gain weight over time, a new study has found.Many skip their first meal in a bid to cut down on calories, including actress Joanna Lumley, but a Mayo Clinic study has shown that tactic is flawed.The study of 350 adults found breakfasters had smaller waistlines in general – and over the next decade they gained a maximum of three pounds, while breakfast-skippers gained eight pounds of, in particular, dangerous belly fat.The researchers said it is not clear why breakfast has such an impact on weight gain, but it is likely to do with the fact that people tend to squeeze more whole grains and fruits into their daily diet if breakfast is involved. The new study was presented on Sunday at the Experimental Biology annual meeting in San Diego.It was a bid to investigate how diet habits impacted obesity risk. Dr Virend Somers, a cardiologist at Mayo Clinic, tracked 347 healthy adults, including 100 who said they never ate breakfast or skipped it between one to four times a week. From the outset, those who ate breakfast at least five times a week were healthier.Just 11 percent of them were classed as obese, compared to 27 percent of those who skipped breakfast.Over the next 12 years of the study, that difference became even more stark. On average, breakfast eaters gained fewer than three pounds by the end of the study. Meanwhile, those who occasionally skipped breakfast gained about five pounds, while the never-eaters gained eight pounds.Most concerning, Dr Somers said, was that those who always skipped breakfast seemed to gain weight around the belly, which is more dangerous for general health. ‘It’s the fat that produces toxins that damage the blood vessels,’ Dr Somers told CBS.The study did not specify what time or what exactly to eat, but Dr Somers endorsed a healthy varied plate of fresh fruits and/or vegetables with some whole grains. The new study follows another by researchers from the universities of Bath and Nottingham in November, which showed skipping breakfast is linked to diabetes.They found the process could help regulate the hormone insulin, which controls blood sugar levels, and prevent the body from producing excess fat which commonly triggers diabetes and heart disease.Part of this has to do with the fact that the body’s blood sugar level is typically low in the morning, and breakfast helps replenish it – literally breaking the fast of the night. Those who don’t get that initial fuel from food may be more likely to overeat later in the day, either due to low energy or because they feel they have ‘earned’ it. Sourcelast_img read more

In Belo Horizonte, Brazil, Breaking Car Addictions Starts in the Workplace

first_imgThe WRI Ross Center for Sustainable Cities’ Sustainable and Livable Cities Initiative supports key leaders in China, India and Brazil in improving urban quality of life and environmental sustainability. WRI’s blog series on the Initiative will highlight some of the projects that are working to create better cities. Without dramatic change in cities, the world will hold more than 2 billion cars by 2050, putting human health and the planet at risk. Belo Horizonte, Brazil is finding that changing the world’s car-centric culture starts in the workplace.Local governments throughout Brazil have long-struggled with how to solve the problems caused by rising car ownership, such as air pollution, traffic congestion and auto crashes. Cities like Porto Alegre and São Paulo have experimented with Traffic Demand Management (TDM) policies like license plate restrictions, increased parking prices and more, but they’ve met with mixed results. Many Brazilian cities simply lack the necessary public transport infrastructure, economic stability and political will to make city-wide TDM policies feasible.Changing Travel Habits in the WorkplaceA project in Belo Horizonte offers a solution.WRI Brasil Sustainable Cities partnered with the state government of Minas Gerais to encourage more sustainable transportation habits by the workers of the Cidade Administrativa de Minas Gerais (CAMG, Administrative City of Minas Gerais). The state government headquarters employs about 17,000 people, many of whom spend more than two hours per day commuting by private car or motorcycle.WRI researchers and staff from CAMG started with a step-by-step guide on how to develop a corporate mobility plan, researching employees’ commuting habits and workplace infrastructure and transportation-related costs to develop a Corporate Mobility Diagnosis Report. From there, the two organizations identified potential opportunities for decreasing employees’ vehicle use while improving their commutes and overall quality of life.When WRI and CAMG asked workers driving cars and motorcycles every day about what would make them change their habits, 84 percent said a high-quality public transport system. Forty-nine percent said they would use the city’s Bus Rapid Transit system, MOVE, if lines connected to stations close to CAMG.So now CAMG is working with Belo Horizonte’s Transit Agency (BHTRANS) to replace two bus lines with faster, cheaper and more reliable MOVE lines. The new lines will also connect important bus terminals not served by previous bus routes, giving more CAMG workers access to public transit. These new services will start operating in late 2016.CAMG is also installing bike parking and showers for employees, and a new bike lane will connect the office to the nearest public transit terminal. CAMG is also considering implementing carpool policies and parking fees to further discourage private vehicle use and incentivize more sustainable commuting options.Belo Horizonte’s MOVE BRT system. Photo by Mariana Gil/EMBARQ Brasil A Good Policy for Employees and for CompaniesIf done correctly, CAMG’s plan will save employees money and commuting time while also reducing car use.There are benefits for CAMG and other companies that implement TDM policies, too. Policies that improve quality of life and value employees’ time have the power to attract and retain talent. According to Fortune Business Magazine, 90 of the 100 Best Places to Work in 2014 had corporate mobility plans in place.Scaling Up SuccessThe Belo Horizonte project was not only an opportunity for CAMG, but for city officials to experience the process and benefits of a workplace TDM plan. Now, Belo Horizonte is planning to launch the first corporate mobility public policy in Latin America. The city-wide policy will require large companies to implement a corporate mobility plan in order to offset the impact of thousands of employees’ daily commutes. This pioneering policy will become an example for other Brazilian cities to follow, as well as cities around the world.The Sustainable and Livable Cities Initiative was made possible through the generous support of the Caterpillar Foundation.last_img read more

HubSpot TV – Star Spangled Banner Ads and Blogging

first_imgEpisode #47 – July 2nd, 2009 Forum Fodder: How do you get started with YouTube, video podcasting, live streaming, or viral videos. to learn how to use online video to grow your business with inbound marketing. 7 Ways To Develop A Unique Brand For Your Blog Enlist one new person in your company to be a communicator to spread your message. Military Marketing with in your tweet! karenrubin “The key for communicators is that you need to open the door and pull the curtain back.” : Happy Fourth of July!!! Big Websites Start Running Bigger Display Ads. Big Mistake. Intro mvolpe Banner Ads Go Big Time Launching ideas at the U.S. Air Force Marketing Takeaway: Facebook Taking Status Updates Public (A La Twitter) Subscribe in iTunes – Marketing Takeaway: The US Air Force: Armed with social media : Think about using Facebook for business and not just as a personal social network.  from Laura Neufelder at Digital Knowledge If the US Military can open themselves up to social media, your company can too! 24 Hours at Sea on the USS Nimitz “The blogosphere churns Headlines Facebook statuses are headed public…like Twitter One more reason to think about monitizing content through your product and not through ads. “We are not launching missiles, we are launching ideas.” Blog Branding Bonanza Marketing Tip of the Week Karen – 6. Create a better signal to noise ratio &7. Focus on achieving consistency “The real motivation was to providemarketers and agencies with the opportunity to deliver a brandedexperience directly on the pages of these very rich content sites.” Special Thursday episode! Where do I start? Marketing Takeaway: Start blogging now before your competition does to get a head start in the marketing race. Note: Karen says June, but we swear it’s July! The “bet” was that a HubSpotter could trick her into saying the wrong month. Tricky, tricky! Mike – Consistency and Unique Topic “TheOnline Publishers Association yesterday announced that 37 of itsmembers, including juggernauts like The New York Times, Forbes, ESPN,CNN and are (or are soon going to start) running the new,larger ad units…” Closing “Capt.Faggard says. “I am concerned with how insurgents or potential enemiescan use Social Media to their advantage. It’s our role to provide aclear and accurate, completely truthful and transparent picture for anyaudience.” , @ out nearly 1 million posts every 24 hours” – community where you can post questions, learn about inboundmarketing, meet others, find and post jobs Webinar: How to Use Online Video for Inbound Marketing Marketing Takeaway Doing It Right Reasonablepath: Create a Target Persona, Publish Content, Optimize Content,Promote Content (build network) then think about conversion (offers,calls to action, landing pages) (Episode Length: 20 minutes, 36 seconds) Murphy Goode Vineyard Everyonein the air force is a diplomat and a communicator. Even in thecorporate world, you really can’t have just a marketing department orjust a PR department, you need to understand that everyone should beinvolved in spreading your message. Facebook Becomes Twitterific? Download the free webinar How to interact on Twitter – @ Originally published Jul 4, 2009 2:39:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Marketing Stories You Need To Know Tonight

first_img10 Marketing Stories to Keep You in the Know – The folks at Search Engine Land have done an interesting experiment showing that Bing actually delivers better quality search results than Google.  Photo Credit: 1. Topics: 7. 26 Tips to Enhance Your Experience on LinkedIn  – Check out this article from Mashable to learn how the Web might look different in the future. Pioneers from the early days of the Web share their insights on the next big things to happen online. Originally published Jan 12, 2011 8:00:00 PM, updated March 21 2013 – Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. – In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. What do all of these digital interruptions mean for us? 3. – How much should you spend on SEO? Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. – Anchor text is one of those SEO terms that always gets mentioned. Search Engine Watch examines if link relevance can be just as important for SEO. 6 Web Pioneers on What the Internet Will Look Like in the Future Investing vs. Wasting Budget on SEO 6. 4. – Think social games aren’t big business? Think again. Techcrunch reports that social gaming will be a $1 billion business in 2011. 5.center_img Survey Says: Mobile Purchase Behavior Is on the Rise Lost in a Digital World What other stories from the past few days would you add to this list? – According to a new study, Marketing Pilgrim reports, 33 percent of consumers used their cell phone for shopping during the 2010 holiday season. This is an all-time high. 8. Social Gaming to Be A $1B Market in 2011; Virtual Goods to Bring in $653M – If you are looking for a branding fix, the folks over at Logo Design Love offer a new branding book that will make marketers’ hearts skip a beat. 9. 10. 38 Critical Books Every Blogger 
Needs to Read 2. Google vs. Bing: The Fallacy Of The Superior Search Engine – Not that you don’t already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Go warm up your book light. christopher.woo Is Link Relevance as Effective as Anchor Text? Inbound Marketing How Do You Brand Bad News? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Rashid Khan, Sunil Narine among icon players for Dubai T10 League

first_imgRashid Khan, Chris Lynn, Brendon McCullum and Andre Russell are among the big names who will be part of the second edition of the Dubai T10 League, to be played later this year.The mini draft ahead of the league was conducted on Tuesday in Dubai, with the eight teams – two more than last season – picking their icon players and four others.Kerala Kings, the 2017 champions, retained Eoin Morgan, choosing him as their icon player, while the other first-edition teams chose Rashid Khan (Maratha Arabians), Shahid Afridi (Pakhtoons), Sunil Narine (Bengal Tigers), Shoaib Malik (Punjabi Legends) and Brendon McCullum (Rajputs – earlier Team Sri Lanka).”I am extremely excited to be playing for Maratha Arabians in the second season of the T10 League. After having played Twenty20 cricket all over the world, I was looking forward to a challenge. Playing the T10 format is the perfect step up for me. I am looking forward to playing the world’s shortest format alongside some iconic players,” Rashid Khan said.The remainder of the teams will be picked in the second draft in September. The first edition of the tournament was played over four days in December last year in Sharjah. A total of 13 games were played, making it a neatly packed tournament in terms of its scheduling.This time, with two teams added, there will be 28 games, with the action spanning 10 days. Northern Warriors and Karachians, the two new franchises, opted for Darren Sammy and Shane Watson as their icon players respectively.advertisementTeams:Bengal Tigers – Sunil Narine (Icon player), Jason Roy, Sam Billings, Asif Ali, Mujeeb ur RahmanKarachians – Shane Watson (Icon player), Jofra Archer, Anton Devcich, Colin de Grandhomme, Ben LaughlinKerala Kings – Eoin Morgan (Icon player), Kieron Pollard, Sohail Tanvir, Paul Stirling, Dasun ShanakaMaratha Arabians – Rashid Khan (Icon player), James Faulkner, Alex Hales, Dwayne Bravo, Kamran AkmalNorthern Warriors – Darren Sammy (Icon player), Andre Russell, Dwayne Smith, Wahab Riaz, Nicholas PooranPakhtoons – Shahid Afridi (Icon player), Colin Ingram, David Willey, Mohammad Irfan, Liam DawsonPunjabi Legends – Shoaib Malik (Icon player), Evin Lewis, Chris Jordan, Luke Ronchi, Liam PlunkettRajputs – Brendon McCullum (Icon player), Mohammad Hafeez, Rilee Rossouw, Chris Lynn, Mohammad Shahzad(With inputs from ICC)last_img read more

Kasauti Zindagi Kay 2: Parth Samthaan’s first look as Anurag Basu goes viral on web

first_imgKasauti Zindagi Kay 2 has been creating a lot of buzz on social media for quite some time now. Be it the speculation around the cast members or leaked images from the sets, fans are lapping up all the information available on the show.Actress Erica Fernandes will be playing Prerna while Parth Samthaan will step into the shoes of Cezanne Khan as Anurag in the reboot version. The cast members have started shooting for the show and recently Parth’s look as Anurag was shared on social media.Parth Samthaan’s fan pages have shared Parth’s latest pic where he sports a clean-shaven look in a red t-shirt. Cezanne Khan as Anurag also sported a clean-shaven look in the show. A couple of days back, Erica’s look as Prerna was revealed, where she is wearing a red salwar suit. Few more images of the actress are doing the rounds of the social media, where the Sharma family is visiting a Durga Puja pandal. Erica is seen in Bengali avatar in the picture.Have a look.View this post on InstagramErica fernandes spotted during kzk2 shoot … #ericafernandes #kzk2 #prernasharmaA post shared by the_parthsamthaan_lover (@the_parthsamthaan_lover) on Aug 22, 2018 at 1:57am PDT Currently, the team is shooting Mumbai but a few days back they were in Kolkata for the shoot. Apart from Parth Samthaan, Erica Fernandes and Hina Khan, other actors who’ve reportedly been roped in the show are Sahil Anand, Sumona Chakravarti, Shubavi Choksey and Kali Prasad Mukherjee.Also read: Kasauti Zindagi Kay 2 shooting kicks off; here are the first picsadvertisementAlso read: Kasauti Zindagi Kay 2: This leaked pic of Erica Fernandes as Prerna is wowing the internetlast_img read more

Announcing HubSpot 3: The Future of Marketing Software

first_imgThe Right Content to the Right Person at the Right TimeAt the end of the day, inbound marketing is about relevancy. You earn new leads because you publish quality content that is relevant enough for someone to download and read. But what happens after they convert? For a lot of marketers, inbound methods stop here — and they shouldn’t. The way to keep leads engaged and turn them into happy customers is to extend that relevant experience throughout their decision-making process.Here’s how it works in HubSpot 3: A website visitor converts into a lead because they found a piece of content useful. From that moment forward, HubSpot Contacts starts building an understanding of what interests the lead has based on each interaction he or she has with your company. Each one of those interactions informs and shapes all future communications to that specific lead. What’s more, because Contacts stores the lead’s history with your company, it can approximate where the lead is in their decision-making process to help you tailor content that fits that stage of consideration. Because all of your communication tools are in HubSpot, everything from emails to CTAs, forms, and images on your site take on the ability to adapt to be more relevant to each individual contact.Learn all about the new:Smart CTAs: Powered by data from Contacts, Smart CTAs enable you to create images and calls-to-action for your website or emails that dynamically adapt to reflect the viewer’s interests, industry, lifecycle stage, or other areas of segmentation.Smart Fields: Smart fields are a long-awaited answer to anyone who is sick and tired of filling out yet another website form with the same information. As you collect more information about your leads, Smart Forms remove any field that has been completed in the past, creating shorter and shorter forms for your leads without sacrificing valuable information.Email: Target specific segments, and personalize your sender, subject, and message body content with any field or custom field from your contact profile.Workflows: Workflows enable you to trigger targeted communications based on a lead’s behavior. A divergence from traditional marketing automation, however, Workflows also allow you to update details in a lead’s profile based on activity across channels, including social media. In that time, the world of online marketing has grown increasingly complex. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Even then, we thought that was a lot. Today, we talk to some companies who are using twice that amount — just to communicate with their prospects and customers. And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need.So now, there is another opportunity: a chance to help marketers in companies of every size and industry reduce the noise that has made marketing increasingly more fragmented, and get back to the strategy and art that makes marketing people can truly love.Today, I am really happy to introduce you to HubSpot 3. An End to Isolated Tools and Fragmented MarketingMarketers have grown far too accustomed to CSV files. We spend way too much time importing, exporting, and patching together isolated sets of data just to get a clear view of our marketing. HubSpot 3 was built to be the antidote to all of those extra steps and the fragmented customer experience they create.It all starts with the single, centralized marketing database, your most important marketing asset. The database, which we call Contacts, gives you a complete history of every interaction you’ve had with your leads and customers across channels. Every single HubSpot tool is unified and made more powerful by Contacts. Your emails become smarter, your landing pages more dynamic, and your social media shares more integrated into the rest of your marketing strategy. Contacts is your all-in-one marketing control center.Learn all about the new:Contacts and the Contact Timeline: The central brain of your marketing, Contacts keeps track of what matters to your leads and customers and how engaged they’ve been with your company.Smart Lists and Segmentation: Smart Lists are contact lists based on a set of criteria; they automatically grow and update over time. An Uncompromised View Into Your Entire StrategyHubSpot has always believed in analytics that run across channels and give you a complete view of your marketing. In HubSpot 3, not only are lead and customer data shared across all of your tools, but we’ve also actually physically tied views from each of the tools into the others, so you can see how each channel is influencing others.Learn all about the new:Social Contacts: See which of your leads clicked on something you shared in social media, and quickly add them to a list to nurture. In the Contact profile, see how active each lead has been in social media and how recently they’ve engaged with you.Landing Pages: Run an entire campaign from one view. Create, test and promote landing pages, then see which channels (email, social, search, etc.) are bringing leads to it. A Marketing Platform and Community That Makes 1+1=3We’re in this for more than just software. We’re in it for the love of marketing. It’s that love that’s behind all of the free tools and ongoing training we provide, which we’ve consolidated and re-launched as HubSpot Academy. And it’s the shared passion for good marketing that unites our ever-expanding marketplace of more than 60 add-on apps and 100+ top-notch service providers. The combination of the marketplace and world-class coaching adds volumes to HubSpot 3. Oh, and did I mention? A way to take this all on the road.To make HubSpot 3 portable, HubSpot is releasing its first-ever mobile app. The iPhone app — which can be found in Apple’s App Store — gives you instant access to your marketing analytics, the award-winning Marketing Grader app, and every lead and customer’s contact record with your company. You can even get push notifications when new leads come in, which helps you follow up immediately.Learn more about the mobile app, or download it for free from the App Store.This morning at Inbound 2012, I announced HubSpot 3 for the first time. I am incredibly proud of the work that went into it, and I’m excited for what it will open up for marketers everywhere. I firmly believe that the methodology and platform fueling HubSpot enables our users to create marketing that people will truly love — an end goal that makes all of us HubSpotters smile.If you’re a customer of ours, you can learn more about migrating to HubSpot 3 within your individual accounts. New customers can purchase the newly released platform at current HubSpot prices until September 1, when prices are slated to increase.An explanation of the full release can also be found at Inbound Marketingcenter_img Originally published Aug 29, 2012 10:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

How to Write Emails People Want to Respond To [SlideShare]

first_img Originally published Dec 4, 2013 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Templates This post originally appeared on Inbound Sales, a new section of Inbound Hub. To read more content like this, subscribe to the Sales section.Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … okay, I’ll stop right there. Does that opening honestly make you want to read this blog post any further? Probably not. That’s why it bewilders me that sales reps and marketers actually use this structure to contact their prospects.The purpose of a prospect email isn’t simply to send it — it’s to get a response too. That’s why I’d like to share my five-part sales email template for writing emails people actually want to respond to.I first presented this content through an class on writing awesome emails. The room was full of marketers, salespeople, small business owners, and others who simply want to see success through their email efforts. And since they shared how they found it valuable, we adapted the presentation into a SlideShare for others to check out as well, which you can check out below.center_img Topics: How to Write Emails People WANT to Respond to [Sales Template] from HubSpot All-in-one Marketing SoftwareOne of my favorite parts of presenting this to the class was hearing examples of how people are writing their emails using these best practices. Whether you attended or not, I’d love to hear example use cases below.Michael Pici is an inbound marketing and sales specialist at HubSpot. He was previously an account executive for Bouvier Insurance and Liberty Mutual. He also co-founded where he shares modern sales best practices. To hear more from Michael, subscribe to our sales content here.last_img read more

Facebook Rolls Out Twitter-Like ‘Trending’ Topics Feature

first_img Originally published Jan 17, 2014 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Facebook Marketing Facebook released one more feature today — one that’s remarkably Twitter-like, actually.According to Mashable, the new tool is called “Trending,” and it’ll be showing up in a Facebook account near you in the next few weeks — on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.Sound familiar? Take a look below for a sample of what it’ll look like:You’ll notice that, in addition to the topic, there’s a nice little description of the topic below, too.It’s also important to note that Trending isn’t necessarily pulling in just one particular article for each trending topic. If you click into a trending topic, you’ll see a list of several posts related to the topic.How Facebook Trending WorksYou may be wondering, “Hey, how do I get my content trending? That seems like some pretty good real estate.”Good question. Well, Facebook’s placing content up there based on a couple criteria:Which content is getting the most attention across the entire Facebook platform — this is being measured based on whether the topic has seen a “sharp increase in popularity,” rather than the net volume of content about the topic.Which content is more relevant for that particular user based on his or her interestsAnd now that you know that, you might be thinking, “Great, this means I have to buy a bunch of Facebook ads to get my content spiking in mentions.”Actually, that’s not true … at least not yet. Facebook’s not including sponsored or promoted content in their Trending topics right now. But who knows what the future has in store, so try to get in your Trending face time now.So … whaddya think of this new feature from Facebook?last_img read more

Sushil, Swapna dropped from revised TOPS list

first_imgNew Delhi, Nov 15 (PTI) Double Olympic medallist wrestler Sushil Kumar and India’s first Asian Games gold medallist heptathlete Swapna Barman were Thursday dropped from the latest Target Olympic Podium Scheme (TOPS) which was revised keeping in mind the 2020 Tokyo Olympics. Sushil, who won bronze and silver medals respectively in 2008 Beijing and 2012 London Olympics in 66kg freestyle category, crashed out in his first qualification bout at this year’s Jakarta Asian Games in the 74kg and the latest result didn’t go in his favour. Besides Sushil, another big name to have been dropped from the latest TOPS list, which was reviewed last in July 18 before the Asian Games, is Swapna, who created a flutter in Jakarta by becoming India’s first gold medallist in heptathlon. Keeping an eye on 2020 and 2024 Olympics, the government’s Mission Olympic Cell on Thursday reviewed three sporting disciplines — athletics, wrestling and weightlifting. In athletics, the number has been reduced from 31 to just 10, which includes two new faces in triple jumper Arpinder Singh and steeplechaser Avinash Sable, who will be supported till the 2019 World Championships. Besides, star javelin thrower Neeraj Chopra, Seema Punia, Mohammad Anas, Hima Das, Ayyasamy Dharun, Jinson Johnson and Sreeshankar Murali are other athletes who have retained their places in the new TOPS list. In addition to the above, the performances of Swapna, Manjit Singh (men’s 800m and 1500m), Tejaswin Shankar (men’s High Jump), Gavit Murali (men’s 10,000mand Beant Singh (men’s 800m) will be reviewed at the Asian Championships in April 2019. In the revised 10-men wrestling list, Utkarsh Kale (men’s 57kg freestyle), Deepak Punia (men’s 86kg freestyle), Divya Kakran (women’s 68kg freestyle) and Sajan (men’s greco-roman 66kg) are the four new entrants, which also has star grapplers like Sakshi Malik, Bajrang Punia, Vinesh Phogat among others.advertisement Besides, Naveen (men’s 57kg freestyle) and Vijay (men’s greco-roman 60kg) are being considered for the developmental group for the 2024 Olympics. In weightlifting, the criteria for inclusion in TOPS was set at medal probable for women lifters and top 10 for men’s and on that basis Ragala Venkat Rahul (men’s 96kg)was included in the list while world champion Mirabai Chanu (women’s 49kg) was retained in the pruned chart. Pardeep Singh (105kg) and Rakhi Halder (63kg) were dropped from the list whileAchinta Sheuli (men’s 77kg), Jhili Dalabehera (women’s 49kg) and Jeremy Lalrinnunga (men’s 67kg) were being considered for the developmental group for the 2024 Olympics. A SAI official, privy to the developments, hinted that it will be the end of the road for Sushil, if he fails to perform in his next international tournament in the new weight category. The top official also said that Swapna was not included in the list as the standard of heptathlon in Asian Games in nowhere close to the world standard. “The earlier TOPS list was till Asian Games and now we have reviewed three disciplines along with their national federations. All the decisions were made keeping in mind 2020 and 2024 Olympics,” the official told PTI. “Sushil is nowhere near to his best in the 74kg category. All his Olympic medals came in 66kg. Unless he makes drastic improvements and produces results, it would be difficult for him to break into the list. “On the other hand, we will be keeping a close watch on Swapna but the standard of heptathlon in Asian Games is no match for Olympics. The July list was till Asian Games and the current list is made targeting 2020 Olympics,” he added. The SAI official also said that one by one other sporting disciplines will be reviewed in the coming days and the next in line are shooting and badminton, which are expected to be completed by the end of this month. Resvised TOPS list of athletics, wrestling and weightlifting: Athletics: Neeraj Chopra (men’s javelin throw), Tejinder Toor (men’s shot put), Seema Punia (women’s discus throw), Arpinder Singh (men’s triple jump), Mohammad Anas (men’s 400m), Hima Das (women’s 400m), Ayyasamy Dharun (men’s 400m hurdles), Jinson Johnson (men’s 800m and 1500m), Sreeshankar Murali (men’s long jump), Avinash Sable (men’s 3000m Steeplechase). Wrestling: Sandeep Tomar (men’s 57kg freestyle), Utkarsh Kale (men’s 57kg freestyle), Bajrang Punia (men’s 65kg freestyle), Deepak Punia (men’s 86kg freestyle), Vinesh Phogat (women’s 50/53kg freestyle), Ritu Phogat (women’s 50/53kg freestyle), Pooja Dhanda (women’s 57kg freestyle), Sakshi Malik (women’s 62kg freestyle upto Asian Championships in 2019), Divya Kakran (women’s 68kg freestyle), Sajan (men’s greco-roman 77kg). Weightlifting: Ragala Venkat Rahul (men’s 96kg), Mirabai Chanu (women’s 49kg). PTI SSC SSC KHSKHSlast_img read more

Apple planning to launch three new iPhones in 2019

first_imgIt has barely been three months since Apple introduced three new iPhones- the iPhone XR, the iPhone XS and the iPhone XS Max- that reports of company’s 2019 iPhone models has already started buzzing on the internet. And the word on the street is that the Cupertino, California based company is planning to launch three new iPhone models this year.According to a report by the Wall Street Journal, Apple is planning to launch three new iPhone models in 2019, including a successor to its more popular iPhone XR. While the highest price iPhone model is expected to sport a triple-camera setup at the back, the other two less-expensive iPhone models will get a dual-camera setup at the back, people familiar with the matter told the publication.Notably, the new report is in agreement with another a render that came out earlier month giving a glimpse of what iPhone XI could hold for us in 2019. The leaked render of the iPhone XI showed a square bump-like structure at the back of the iPhone on which a triple-rear camera setup sat with a flash at the back. However, the iPhone XI, when it comes out later this year, could look radically different from the leaked render.Notably, the report of Apple continuing with its trend of launching three iPhone models this year comes just days after its chief executive officer Tim Cook revised sales guidelines for the final quarter of 2018. Cook, in a letter to the investors, announced that Apple was cutting the quarterly revenue for the final fiscal quarter for 2018. He blamed a series of factors including its battery replacement program, which gave the iPhone users a less costlier alternative to purchasing costly iPhones, the souring trade ties between the United States and China, and the iPhone users upgrading their iPhones less frequently for the reduced sales forecast. For reference, iPhone sales is one of the biggest revenue generating sources for the tech giant.advertisementThe revised guidance had a ripple effect on the company’s market value, which in turn lead to the value of Apple’s shares falling by 10 per cent in the market.Meanwhile, the revised guidance also prompted several Chinese retailers including and Alibaba-owned Suning to slash iPhone prices in the country. Some retailers are discounting up to $118 (Rs 8,200 approximately) for the 64GB variant of iPhone XR. For reference, the 64GB variant of iPhone XR is priced at $749 in the US.ALSO READ: | Apple says its battery replacement program hurt iPhone salesALSO READ: | Apple CEO Tim Cook gets record $12 million bonus in 2018 even as iPhone growth slowsALSO READ: | Beware! A new type of phishing scam is targeting iPhone userslast_img read more

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

first_img Topics: Facebook Marketing Originally published Jan 16, 2017 8:00:00 AM, updated February 01 2017 In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in the world.The announcement marks a shift from Zuckerberg’s previous statements that Facebook would not become a media company, and the significance is meaningful. Facebook has started taking greater responsibility for content shared on the platform, and over the past several months, it has rolled out many new features that are highly relevant for content creators and social media managers to learn more about.We know it’s challenging to keep up with all of the breaking technology news out there, so we’ve compiled a list of recent changes and new features to Facebook for marketers to plan for.7 New Facebook Features You May Have MissedJanuary 2017Facebook Journalism ProjectFacebook cemented its role as a new kind of media company with the announcement of the Facebook Journalism Project, its initiative to collaborate more closely with journalists and content creators publishing on the platform.According to Facebook Director of Product Fidji Simo, here’s how the Facebook Journalism Project will work:1) Facebook will work with news outlets to develop new ways of creating and distributing content on the platform.Facebook wants to work with news organizations to help make new content formats, such as Facebook Live, 360 video, and Instant Articles, work better for publishers. Simo also mentions an interest in creating new products that better suit readers who are getting news from the platform — approximately 66% of Facebook users. One feature Facebook is launching under this initiative is the ability for publishers to share multiple Instant Articles in a single post, like a mini digital newspaper. Here’s what it will look like:Source: Facebook 2) Facebook will provide partner journalists more tools for analyzing content performance.Facebook Page administrators can now designate contributors so different journalists can post content on the platform, similar to a traditional newsroom. Additionally, the Facebook Journalism Project will provide more video analytics insights for publishers on the platform. Now, video content creators will be able to see more meaningful metrics for how live and regular videos perform on Facebook, such as total minutes viewed and total engagements.Source: Facebook3) Facebook will continue its initiative to fight fake news and promote greater news literacy.After news broke that fake news stories outperformed real news stories on the platform during the U.S. election, Facebook announced new initiatives to make it harder to publish and easier to identify hoax news. The initiative include working with third-party fact checkers, disrupting financial incentives for hoaxers to post these stories, and making it easy for Facebook users to dispute content that they believe is fake. This system will make the content appear lower in the News Feed, produce a warning to readers that the content is under review, and the content can’t be promoted or turned into an ad. Here’s how disputed stories and warnings will appear in the News Feed:Source: FacebookThe Facebook Journalism Project was just recently announced, and we’ll report back on any new publishing formats or changes as they evolve. For now, content creators should experiment with new capabilities and analytics as they become available in order to better measure their social media strategy’s efficacy. Video insights in particular will be highly useful as it becomes easier for marketers to create more video content. Facebook Live Broadcasts From ComputersFacebook Live, which lets users broadcast live video from their mobile phones directly onto the News Feed, launched in May 2016. It quickly experienced rapid growth, and Facebook recently announced that Pages will now be able to broadcast live video from computers in addition to mobile phones.This update will make it easier for users to go live, which has its pros and cons. Filming from a laptop or desktop computer keeps the camera steadier than holding a mobile phone, which improves video quality for broadcasters. On the other hand, part of Facebook Live’s appeal is in the ability to start recording a remarkable event at a moment’s notice while you’re on the go. If Facebook Live videos are staged and filmed statically from a computer, will they be as popular among viewers? I asked HubSpot Social Media Marketing Manager Marissa Emanuele what she thought of the latest changes to Facebook Live. “The ability to broadcast Facebook Live from your laptop will certainly change the content landscape. They’re moving away from the real time/in the moment feel, and shifting to a more professional, polished tone. This could drive more consumer adoption in the future, as it can feel more natural to be on your laptop’s webcam versus holding a camera,” she explained.Mid-Roll Video AdvertisementsRecode reported that Facebook will start giving video content creators the option to insert ads into videos at least 90 seconds in length after viewers have watched them for at least 20 seconds. Facebook sources said the platform would sell the ads and share 55% of the sales with publishers — the same share that YouTube offers.Facebook users watch 100 million hours of video per day, and most video content creators haven’t generated money because Facebook hasn’t permitted ads that run before the video content starts (as is on YouTube). When these mid-roll advertisements launch, publishers will have to create highly engaging content in order to a) get viewers to watch for at least 20 seconds, and b) continue watching the video after the ad plays.“Mid-roll video advertisements will incentivize marketers to create video content that doesn’t just chase vanity metrics (such as views) but also focuses on retention,” Emanuele notes. “This should push all of us to create stronger content that resonates with our audiences.”For now, marketers should beef up their video marketing skills if they want to monetize their content when this feature becomes available.August 2016More Independent Messenger PlatformFacebook’s messaging app, Messenger, has 1 billion monthly active users around the world, and Facebook has been evolving the app into a content sharing and communicating platform in its own right.In 2015, users could start signing up for Messenger without a Facebook account. In June 2016, Messenger for Android users could start sending and receiving SMS messages. Most recently, Messenger started testing a new “Add Contact” feature that allows users to connect with people on the app without becoming friends on Facebook.Here’s what that looks like:Source: BuzzFeedWith over 4 billion monthly active users around globe, messaging apps are growing rapidly and changing the way people communicate, even outside social networks. The new features Messenger is unrolling make it more independent from Facebook itself and make it easier for new users to start communicating on the platform. Businesses are starting to use messaging apps for customer service and communication, and Facebook is making it easier for Messenger to become a giant in that space, without even the need for a Facebook account. Social media managers should start thinking about the evolving way their audience prefers to communicate and if Messenger, or another messaging app like WeChat or WhatsApp, would be a good fit.June 2016More Content From Family and Friends in the News FeedFacebook changed its News Feed algorithm to prioritize organic content from users’ Facebook Friends over content from Pages and other publishers. This move represents an effort on Facebook’s part to maintain user interest and engagement by showing them more of the content they want from the people they know, but it represents a potentially big blow to content creators who rely on Facebook for referral traffic.For an idea of how influential Facebook is for publishers, consider this: found that Facebook makes up 41% of all referral traffic, which is more than Google properties. With this algorithm change in mind, content creators should ramp up their other traffic strategies, such as organic search engine optimization and email marketing to make up for traffic that may take a dip from Facebook. Marketers should also invest in quality Facebook content creation and post photos, videos, and links that followers will want to share with their circles to drive social media engagement that way.April 2016Save to Facebook From Around the WebSave to Facebook was introduced in 2014, and it’s essentially Facebook’s version of Pocket or Evernote Web Clipper: It lets users save Facebook posts for coming back to and consuming at a later time. Two years later, roughly 250 million people are using this feature, and Facebook announced a new button to make it even more popular. Developers can add a Save button to any web content so visitors can save articles for viewing the next time they’re on Facebook, even if they’re looking at the content on a different website.Here’s what it looks like in action:Source: The VergeMarketers could add these buttons to their articles to drive more article views and time spent on-page for busy scrollers looking to save content for reading on their commute or after work hours. “Save to Facebook is a dream come true for long form content marketers,” says Emanuele. “You no longer need to worry about closing the deal immediately. Instead, users will be able to save meaningful content that they want to read later, meaning your content doesn’t need to be created for quick, immediate consumption.”March 2016Live Video in the News FeedFacebook determined that users spent 3X more time watching Facebook Live videos that regular videos, so they announced that they would begin ranking them higher in the News Feed in response to users’ preferences.Brands who are recording live videos have the opportunity to drive even more engagement with this shift in priorities, which in turn helps their content be discovered and shared more widely. Users can also get notified when Pages they follow start recording live, so if live video isn’t part of marketers’ strategies already, it’s a great way to earn more meaningful engagement on the platform. If marketers are looking for inspiration, here’s a blog post rounding up examples of great Facebook Live videos.What’s AheadFacebook changes its platform and rolls out new products all the time, so we’ll keep marketers informed as the social network turned news company continues to evolve. In the meantime, content creators should experiment with new features to see if audiences like engaging with them. For more ideas how brands can use Facebook to meet their goals, check out this blog post.What’s your favorite new Facebook feature? Share with us in the comments below. Don’t forget to share this post!last_img read more

Ashwin exclusion: Gavaskar ‘astonished’ but Rahane provides rationale behind move

first_imgFormer India captain Sunil Gavaskar expressed his “astonishment” at the exclusion of senior off-spinner Ravichandran Ashwin from the playing XI against West Indies, a team against whom he has done exceedingly well.However vice-captain Ajinkya Rahane defended the team management’s hard call as he felt that combination warranted Ravindra Jadeja as the single spinner and Hanuma Vihari as the sixth batsman.”(The selection) astonished me,” Gavaskar said while doing commentary for official broadcasters Sony.Ashwin has scored 552 runs with four hundreds and taken 60 wickets with four five-fors against the West Indies in 11 Tests (home and away).India vs West Indies, 1st Test Day 1: Highlights | Report”A man with that kind of record, especially against West Indies. He doesn’t find a place in this playing XI. That is stunning. Astonishing,” Gavaskar said, hardly able to suppress his anger.However, India’s top performer Rahane explained why the decision was taken.”It’s difficult when you miss a player like Ashwin but team management is always thinking as to what is the best combination.”They thought Jadeja was a good option on this wicket as we needed a sixth batsman, who can actually bowl. Vihari can actually bowl on this track. So that was the communication between captain and coach. It is hard to find players like Ashwin and Rohit (Sharma) sit out but’s all for the team,” Rahane said at a post-match media interaction.Also Read | India vs West Indies, 1st Test: Hundred drought continues for Ajinkya RahaneAlso Read | Not concerned about hundred: Ajinkya Rahane on 2-year long century droughtAlso See:advertisementlast_img read more