Is Your ACA Health Insurance Rebate in the Mail?

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

Understanding Gross Income vs. Net Income

first_imgWhether you’re running your own business or working for someone else, certain metrics are key to understanding how you’re doing financially. Net income and gross income are two numbers that can help you evaluate your business or personal finances. Various people and organizations might need to know your gross income—from your landlord to your accountant.  You’ll need to know your gross income if you’re applying for a car loan, filling out your tax return, or getting a mortgage. Gross income refers to the total amount of revenue you or a business receives in a given year (minus a few specific expenses). Net income, on the other hand, is the amount of income left over after all expenses are factored in. Before you make a plan for your budget, your business or your investments, let’s take a closer look at these two important terms.What is Gross Income?Gross income is the total amount of income that’s achieved by an individual or business in a certain period, usually one year. For individuals, gross income includes wages, salaries, pensions, interest, dividends, and rental income. For businesses, it involves revenue from all sources—basically anything found on the income statement. How you calculate gross income depends on whether you’re talking about an individual or a business. If you’re running a business, knowing your gross income gives you an immediate picture of how well the business is functioning. As an individual, you’ll know exactly how much you’re making.How to Calculate Gross IncomeGross income is worked out similarly for businesses and individuals: by adding the different sums of money you’ve generated during the course of a year minus any costs or adjustments.To calculate your gross income, add income you’ve been paid to money you’ve generated from property rents, stock dividends, and any alimony payments or benefits you’ve received. You’re allowed to deduct certain amounts, such as the interest you pay on your student loans, and certain benefits, to arrive at a figure known as Adjusted Gross Income (AGI)—the amount you’ll be taxed on. For business owners, gross income is calculated by adding together any revenue the business has generated directly from its sales or services. The cost of goods and raw materials along with direct labor costs are subtracted. To find gross income, use the following equation:Sales revenue – cost of goods sold (COGS) = gross incomeGross Income for BusinessWhether you’re selling a physical product or delivering a service, your gross business income is the same calculation, and it tells you about the financial health of your business. The number is often converted into a percentage, known as gross profit or gross margin.For your gross income calculation, you’ll subtract the specific costs that are directly related to creating your product or delivering your service—but not all expenses. The cost of raw materials should be deducted. Overhead costs, though, including wages that aren’t directly related to the goods or services are not deducted.Here’s an example. A clothing company manufactures designer jeans at $110 a pair. They sell 5,000 pairs and make $550,000 in revenue. If the denim they buy to make the jeans costs $45,000, and the tailor’s wages are $42,000, the company’s gross income can be worked out as follows:$550,000 – $45,000 – $42,000 = $463,000Here’s another example:A plumber running his own business charges $50 per hour and works 80 hours a month, generating $4,000. Because he doesn’t have any direct costs besides the petrol for his car ($120), his gross monthly profit is $3,880.What’s important to note is that direct labor costs such as the wages of those people manufacturing the goods should be deducted. But rent, utility bills, and administrative costs of running the business should not.Gross Income for an IndividualWhen calculating gross personal income, you should add your wages (including any bonuses and tips you receive) to income from properties, shares, alimony, pensions, and taxable benefits. You can find the amount you’re taxed on by subtracting any above-the-line deductions such as student loan interest.It’s worth noting that some sources of income are not taxed—such as insurance payouts, inheritances, and gifts. While you won’t need to include these when calculating your gross personal income for your tax return, you might in other circumstances, such as when you’re applying for a loan.Here’s an example. Jane works for a wildlife charity and her salary is $3,000 per month. She rents out her spare room on Airbnb, which gives her an additional income of $900 per month. She then deducts the interest on her student loan ($150), which is an above-the-line deduction, to arrive at a gross monthly income of $3,750.($3000 + $900) – $150 = $3750.What is Net Income?Net income, also called net profit, is the income remaining after expenses are deducted from the total revenue. In other words, net income is the amount you make after factoring in all of your costs. Like gross income, net income can be calculated for your personal finances or a business.For individuals, net income allows you to see how much you’re taking home after you factor in expenses necessary to earn the income. For example, you’d deduct the cost of commuting to work, such as your gas or bus fare. Other expenses associated with work, such as buying a uniform or paying income taxes, should be deducted to know your net profit.The net income of a business is the company’s revenue minus costs. Subtract all expenses including everything from taxes and staff salaries to inventory purchases and utilities. Calculating the net income of a business allows you to see how profitable it is. After deducting expenses, you’ll know how much the company is actually earning. A company with a positive net income turns a profit. If the net income is negative, the company is operating at a loss. By knowing the net income, investors can better understand how a company is performing. It’s a key component of analyzing a stock for purchase.How to Calculate Net IncomeTo calculate your personal net income, subtract your expenses from your total revenue for the year.Formula: Net Income = Total Revenue – Total ExpensesFor example, say Jennifer’s jewelry company brought in a revenue of $50,000 this quarter. With her business expenses, including operating costs, employee salaries, inventory, and taxes at $20,000, her net income is $30,000.Total Revenue ($50,000) – Total Expenses ($20,000) = Net Income ($30,000)Jennifer’s jewelry company made $30,000 in profits this quarter, which she can invest back into the business.You can find net income at the bottom of an income statement, as shown in the example below. Expenses are broken down into categories like operating costs and taxes.Net Income for a BusinessNet income is usually easy to find on a financial statement and is an important factor when making an investment decision. Compare the net income with competitor companies, along with other factors—such as price-to-earnings ratios and debt-to-equity ratio—to determine if you should invest.To achieve a solid net income for your business, review your operating costs and aim for the largest possible profit margin. If you can lower expenses, such as staffing costs, while maintaining the same gross income, your profit margin will be higher.Net income can also help you calculate a company’s price-to-earnings ratio—which is helpful for investors. The price-to-earnings ratio (P/E ratio) measures a company’s current share price against its per-share earnings. In general, a high P/E ratio means investors are expecting higher growth in the future. If a company doesn’t have a P/E ratio, they’re losing money.Net Income for an Individual Personal net income refers to the income you’re left with after deductions for work-related expenses like health care premiums, taxes, and pre-tax retirement contributions. Your annual net income is the amount you take home in the year after subtracting the costs associated with earning that money.It’s important to be aware of deductions you might be eligible for when preparing your taxes, such as travel and office costs. Understanding your net income can help you determine where and how to invest your money, such as estate planning and 401k investments. For instance, it might be more beneficial for you to put pre-tax money in a company 401(k) than contribute after-tax money to an IRA.Your gross and net income can impact your taxes and other financial decisions like your investments. The gross and net income of a business tells about its profitability and gives you key insight on whether you should invest. Overall, having a budget and an investment plan ensures you’re making the most of your hard-earned money. Sources:  Intuit Turbo | Investopedia | Investopedia | Smart Asset | The StreetShare this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) RelatedDiscretionary Income and Student Loans: What Does It Mean?August 19, 2019In “Financial Goals”What is a Stipend: Everything You Need to KnowSeptember 5, 2019In “Financial IQ”How Lenders Determine How Much House You Can AffordOctober 15, 2013In “Housing Finances” Post navigationlast_img read more

5 Real Life Examples of Fantastic Calls-to-Action

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Calls to Action Originally published Jan 12, 2012 1:30:00 PM, updated February 01 2017 Last week, we rounded up some of the most impressive landing pages out there and broke down why they rock from both a user’s perspective and a marketer’s perspective. But before visitors even get to your landing page, they’re usually beckoned by a call-to-action. And it better be pretty awesome to get them to click.We’ve discussed the elements of an effective call-to-action before, so now it’s time to find real life examples of awesome calls-to-action (CTA) that can inspire your own designs. Take a look at what some popular B2B, B2C, and ecommerce brands are doing to entice their visitors to click through to landing pages, shopping carts, or just to interact in a more meaningful way with their site.GoDaddyGoDaddy is a web and email hosting company that also sells domain names and other related services.Why it’s effective: The best calls-to-action are easy to find and have a focused objective. The objective of this particular page is to get a user to purchase a domain name they’ve selected, and this GoDaddy CTA uses one of the most fundamental best practices to achieving visibility: using a button color that starkly contrasts the rest of the site’s design scheme. Upon visiting this page, the bright green draws the visitor’s eye right to that registration button.But GoDaddy goes beyond the basics and implements one other trick to hammer home the point of the page to its visitors. The ‘Continue to Registration’ button follows visitors all the way down the page, acting as a constant reminder that your next step is to click that button and register the domain name you’ve selected. This is wise because, if you’ve ever purchased a domain from GoDaddy, the upsell opportunities present on this page exist later on in the checkout process.Because of the design of this call-to-action, visitors to this page experience no confusion: they are here to register their domain name, and they can do so by clicking that green button.JetsetterJetsetter made an appearance on our list of the best landing pages, but hey, when you’re good, you’re good. They continue to be an invitation-only travel community offering access to exclusive travel deals.Why it’s effective: Many calls-to-action suffer poor conversion rates because, despite following design best practices, the writing doesn’t clearly display the value of clicking through to the next page. This ‘Plan a trip like this’ CTA rocks because it so simply displays that oft-sought after value. After someone reads the very brief and artfully written description of enjoying wine and olive oil on the Italian coast, this CTA capitalizes on the positive feelings surrounding taking such a trip, and gives the visitor the opportunity to do just that — plan that trip.Another wonderful but easily overlooked detail in this CTA is the language on the button; the inclusion of the word ‘like’ implies that the trip doesn’t need to be exactly the same as the one described above, but can be customized to fit the visitor’s needs. This spirit of customization continues by offering a button that lets visitors see the bio of the person who planned that particular trip. And if you’re worried the bio would distract visitors from following through with the marketer’s intended action, no worries; the bio page provides another travel-planning CTA!IntuitIntuit is a software company that provides financial software and services for businesses and consumers.Why it’s effective: It looks like orange is a popular CTA button color, eh? Well, Intuit’s intuitions (har har) are good, because that button stands out from the rest of its site’s design and calls the attention of the viewer to the free trial. The effectiveness of this tactic is compounded, as the language on the button aligns with the language in the headline.The headline is also action oriented, making it clear what you can do on the page. The three bullet points then clearly explain the value of the free trial so visitors want to click, and there’s one image aligned with each point of value — another call-to-action best practice.One creative trick Intuit is also employing is the use of extra white space around the call-to-action. This tactic, along with the fact that it’s the biggest CTA on the page, helps draw attention to the free trial and simultaneously attract and instruct visitors on what they should do next.YaptaContinuing the travel theme, Yapta helps people track changes in flight and hotel prices and get refunds on airline tickets.Why it’s effective: When it’s not clear what actions can be performed on a page and there’s no perceived connection between the CTA copy and CTA buttons, site visitors quickly go rogue trying to find what they’re looking for. These calls-to-action solve for that common contextualization problem. Notice how the copy, images, and buttons all work together to guide the visitor:The parenthetical phrases provide a chronology – Am I in the pre-purchase or post-purchase stage?The images give a theme – Am I here for flights, hotels, or a refund?The copy explains – What can I do on this site to track flights, hotels, and refunds?The buttons instruct – Click through to find what you’re looking for.Every call-to-action aligns with the proper stage in the sales process, and makes it very clear what actions can and should be performed on this page. Yapta gets bonus points for keeping these calls-to-action above the fold and using the contrasting colors orange and grey to draw attention to the right places.ZyngaZynga is a developer of browser-based games intended for social networking sites.Why it’s effective: In the game of most prominently positioned call-to-action, Zynga wins by a landslide. And it also get an honorable mention for successfully shirking some call-to-action best practices, namely that this is not the traditionally de-cluttered CTA for which many marketers strive in order to decrease bounce rate. But, they know their audience, and I’d venture a guess that this type of imagery is not distracting to gamers. Either way, Zynga makes up for any distraction by making it crystal clear what action they want visitors to perform. Here’s how:The ‘Join The Fun’ button is the last thing to load on the page, so your eye naturally settles on that area of the page.The white backlight behind ‘Times Square’ is the brightest part of the page, drawing your attention to the CTA button.The Times Square text effect brings the text towards the visitor, again, right by the CTA button.If you’re worried the ‘I Love Play’ button in the top right would be a distraction, don’t worry; it’s not clickable!Like Intuit, Zynga is also making use of lots of white space around this image (not pictured) to emphasize this ‘Join The Fun’ CTA. And finally, notice how small the social media follow buttons are underneath this banner. While Zynga’s call-to-action isn’t what we traditionally encounter, it does effectively display an important CTA best practice: have a defined purpose for your visitor, build your page around that purpose, and make it easy for your visitor to execute that purpose.What call-to-action best practices do you find are most integral for awesome conversion rates?Image credit: torleylast_img read more

Twitter Launches Gender Targeting, and Other Marketing Stories of the Week

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 28, 2012 9:00:00 AM, updated October 20 2016 SEO and Social Media Isn’t it scary how quickly the marketing world is moving these days?Search engines and social networks will roll out a new feature one week, then BOO! They’re terrifying us with a whole new update that requires us to adapt quickly and learn the new rules of the game.These updates might seem like nasty little tricks, constantly keeping you on edge, but we see them as treats just waiting to be uncovered! To help you see the treats inside the tricks, we’ve provided you with a weekly round-up of the top marketing stories of the week. Don’t be scared, just read these top articles and you’ll be prepared for the bone-chilling week ahead!Twitter Launches Gender Targeting For Advertisers, From Marketing LandYou might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. Now these ad targeting abilities are diving even deeper, giving advertisers the option to target by gender. What’s interesting about this is, users don’t actually need to specify whether they’re a male or female when creating a Twitter profile. So how does Twitter know? Well according to Twitter, the platform is determining gender through public signals, including profile names and the accounts he or she follows. And where Twitter can’t accurately predict the gender of the Twitter account, they don’t, and those accounts are not included in the targeting option. Marketing Land also hinted that Twitter might be looking at certain types of phrases that are generally more common amongst men such as, “What a comeback!” or women including, “My tummy hurts.” Will you leverage this new targeting capability once it rolls out to all advertisers? If you’re interested in learning more, you can read the full story here.Facebook Brand Engagement Grows 896% [Study], From Search Engine WatchHey, remember when Facebook profiles were just a long wall of comments instead of a timeline organized by year? Do you believe that change was made just about a year ago? My, how time flies! In that one year span, Facebook engagement for brands has grown 896%, as reported by Search Engine Watch, and about 25% of that engagement came from mobile. Agile marketers have not only taken advantage of Facebook’s timeline over the past year, but they are also taking advantage of this impressive trend towards mobile Facebook usage. Additionally, Search Engine Watch reported that one in five paid search clicks came from a smartphone or tablet. This just goes to show that if you’re not thinking about mobile marketing yet, you might want to start! To see more intriguing mobile marketing stats, check out the full story here.How to Verify Your Website on Pinterest [New Feature]It’s always comforting to see that little blue ‘verified’ checkmark on specific Twitter profiles, don’t you think? Well, Pinterest is now trying out a similar concept. This ‘verified’ feature is intended to help pinners learn more about each other, highlighting your full website URL on your Pinterest profile. Before this change, Pinterest users would only see a little globe icon as the link to a user’s website, next to all other social media icons. Now, users will see the actual full link with a red ‘verified’ checkmark next to it. Perhaps these signals are a step toward more Pinterest features tailored to businesses. Just note that website verification is not available to all Pinterest accounts just yet, so you might need to wait a bit before seeing the changes on your own profile. To see where and how to verify your own profile, check out the full post here.Uncovering Marketing Benchmarks from 7,000 BusinessesIt’s difficult to know how to grow and scale your business if you don’t have many benchmarks to compare your efforts to. You might be asking yourself questions like, “If I increase my blogging frequency from once a month to twice a week, what impact will I see?” or “How much will growing my Facebook reach improve my website traffic?” Lucky for you, these questions can be answered in two different ways. One option would be to jump in and experiment with your company’s blogging frequency or Facebook reach firsthand, then measure the results. Of course, this will take some time if you want to get a decent sample size for more accurate results. Option two would be to learn from our latest study based on real results from HubSpot’s 7,000 customers. You will see exactly what sort of impact blogging frequency had on these customers, at what number of Facebook Page likes these customers saw a significant boost in traffic to their website. To get a better idea of what you need to do in order to see significant results in your marketing, take a look at the full report here.YouTube Launches InVideo Programming To Boost Video And Channel Promotion, From TechCrunchHave you ever watched a YouTube video and noticed an annotation pop up, explaining a certain part of the video? Well, YouTube just introduced a similar feature where you can include a thumbnail inside the video that you’re currently watching. These clickable thumbnails can be linked to specific videos or entire YouTube channels to help drive more traffic internally. Not only will this feature increase viewership of individual videos, but it will also help to grow a brand’s reach on YouTube and boost channel subscriptions. When you watch YouTube videos, do you tend to click on the “Related Videos” on the side once you’re finished with the one you’re watching? This new feature will essentially create a similar, constant cycle of video viewing. So as a brand, make sure you’re taking advantage of this feature and optimizing your YouTube channel to keep the attention on YOU and not on the “Related Videos” that lead a viewer outside your channel. To read more about this new YouTube feature, check out the full story here.The REAL Benefits of Guest Blogging, From SEOmozHas your company taken part in guest blogging yet? If so, are you doing it the right way and taking advantage of all the opportunities it provides? Guest blogging is often seen as solely a SEO opportunity for link building, but it’s also so much more than that! Hopefully you’re leveraging guest blogging to help build relationships and discover new business opportunities, too. Through guest blogging, you are able to capture a wider audience that you normally wouldn’t have, and develop thought leadership to help you become an expert in your industry. So when you’re contemplating guest blogging for your company, make sure to think outside the box and seek out more than just the link. If you’re interested to learn more about how guest blogging can benefit your business, take a look at the full story from SEOmoz here.What else have you learned from this week’s marketing stories? Share your learnings in the comments below!Image credit: wwarbylast_img read more

How to Get Your Executive Team Active in Social Media

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business’ bottom line. You live and breathe social media every day on the job.But that’s not true for everyone else in your organization. Not everyone is sold on the importance of social media — never mind manage their own presence. What about that VP down the hall with tons of killer industry knowledge or that executive you know who spends hours talking to customers? These executives may not be active in social media just yet, but they should be. This is where you come in. If you think there are executives in your company who could add credibility to what you’re already doing, it’s time to get them on board.Why Should Your C-Suite Be in Social Media?Often, executives may feel like there’s not much for them to do in social media. They hired a social media manager to watch over the company’s presence, so why would they need to be in social media as well? Though some executives at your company may have already made up their minds about their social media participation (or lack thereof), it’s incredibly important to have them in social media.Having a presence in social media gives executives the opportunity to stay relevant with industry trends, engage with your prospects and customers, and show that they stand by and believe in your brand. By not listening and participating in social media, executives are missing out on numerous opportunities to improve your business. And ultimately, growing your business is every executive’s objective. How to Get Your Executive Team in Social MediaGetting executives in social media isn’t as simple as signing up for a Twitter handle and asking them to tweet. Instead, you’ve got to be strategic if you want to get on board. By following these five steps, you can develop a socially savvy executive team.1) Pick the right executives for the job. Not every executive is ready to dive headfirst into social media — and that’s okay. Instead of proclaiming that all executives must start tweeting immediately, start off with a select few that you know would be successful in social media if you were to show them the ropes. Think about who would be a good advocate for your brand and have the potential to be a thought leader. Also, see how active they are in social media already. You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. This will give you a good indication of who to approach about helping build your brand in social media.After you understand who’s been up to what, it’s time to think about your approach. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. First, they need to get an understanding of what’s happening on social media for your brand. 2) Show them why they should care.While 90% of business executives say that social media tools are important for brand awareness and company reputation, that doesn’t mean they’re personally doing anything about it. This might be because they think they don’t have anything to add, they don’t know what to say, or they aren’t really in the loop with the happenings in social media at your company.Here’s your golden opportunity to show off what your company is doing and form a plan for what the executives could be doing, too. Invite the executives you identified in step one to a meeting to give them an overview of how your company uses social media and how it’s affecting the rest of the business.When you meet, bring numbers that those in the room care about. If your goal is to get a seasoned VP of Sales involved in social media, you’ll probably want to show them how many leads social media generates for your company a month. For a VP of Sales, leads = perked ears. Figure out what gets each executive excited about being in social media, and be sure to highlight it for them.3) Let the benefits get personal.This is probably where to expect some pushback. I can hear it now: “But why do I have to be involved? Didn’t we hire a social media manager to handle this?”You want these questions. You’re ready for these questions. Now that you’ve shown the executives what the company is doing, you can show them how their social presence fits into the overall social media team effort. You can prepare for these questions by giving them concrete reasons for participation: Based on a recent social media survey by BRANDfog, executive social media engagement creates brand transparency (score!). It makes a brand seem more honest and trustworthy (win!). And, it makes executives better communicators overall (bonus!). Make sure they understand exactly what they will get out of this new experience — you’ll be much more likely to get them on board.4) Set them up for success.So they’re up for the challenge — now it’s time for them to get down to business. If they’re hesitant to jump in headfirst, offer to get them all set up and give them a demo of what to do. At this point, you’ll know how much handholding is necessary for each executive — use your judgment. There’s a balance between relying solely on executives’ intuition and independence and losing them in the noisy crowd.If they need help getting started, give them a couple of ideas of what to do. Maybe you come to the table with some sample content they could share or people to follow. Suggest some goals for them to aim for each week (X tweets, X Facebook posts, etc.). If you’re a HubSpot customer, maybe set up a dedicated email alert in your Social Inbox. However you decide to start, make sure the task is fairly easy. The beginning is always the hardest and you don’t want your executive team to be discouraged right off the bat.5) Maintain momentum by checking in periodically.At this stage, you’ve done some serious work getting your executives up and running. You’ve explained your company’s social strategy, the benefits of executive involvement, and the steps to get involved on those channels. You’ve given them all the tools they need to become socially savvy.To keep up momentum, schedule regular check-ups with the executives. Show them some results from their social media efforts and identify what’s working and what’s not. Real-life examples and metrics are a must here, especially when you have data available to track conversions of current leads and customers through social media.It may be a slow start, but every step is a step forward. Make future plans to keep the conversation going. One possible idea is to schedule a monthly get-together to talk about social media news and how they could integrate that into what they’re doing. Managing a social media presence isn’t a one-and-done effort — it needs constant evaluation and planning to maintain and grow.Eventually, you’ll find the rhythm that works best for your company. Creating a socially savvy executive team doesn’t happen overnight. But with the right approach, you may start to change the way your executive team thinks about social media. And who knows — maybe one day, your CEO will want to take over Twitter for the day.Are executives at your company socially savvy? Are they looped in to how your company approaches social media? Let us know in the comments! Social Media Marketers Originally published May 30, 2013 9:00:00 AM, updated February 01 2017last_img read more

What You Need to Know This Morning: June 12, 2013

first_img Inbound Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hump day! You’ve lived through the story of that horrible Dunkin’ Donuts woman, and in just several hours (depending on where you are in the world), you’ll have officially made it over the hump of your week. Unless of course you work Tuesdays through Sundays like my husband, in which case you’re not even close. Bummer.Also, it’s really difficult to find an appealing image of a camel (you know — to perpetuate the hump joke), so I went with a humpback whale instead. But just look at all the barnacles on that thing. I guess it’s better than this ugly mug.In any event, here’s to hoping these stories help you surmount the hump.1) High end water. FINALLY.Because paying $5 a pop for a bottle of water just isn’t high end enough, Nestlé has introduced Resource, “premium” water meant for trendy, high-income women. The product was launched along with a video of the following bizarre, over-the-top publicity stunt. It’s supposed to help women achieve “electrolytenment” — whatever that means.2) When will desktop ad spending peak?In 2014 apparently, eMarketer reports. Mobile ad spending is growing faster than expected. Of the projected U.S. digital ad spend of $41.9 billion this year, $7.7 billion — which represents the bulk of overall digital advertising growth — will be allocated to mobile ads. It’s only a matter of time until our desktops start looking like this:3) They may take our phone calls, but they’ll never take … OUR EMAILS!According to a survey from Pew Research Center and The Washington Post, 54% of Americans are cool with the National Security Agency (NSA) tracking their phone calls in terrorism investigations. But email? HELL NO. The majority of Americans are more protective of their email accounts. William Wallace agrees.4) Lessons for app design. From toothpaste.If you had a choice of the following three toothpaste options, which would you choose?”The one with the penguins” every time, right? Yeah — I don’t know what that 11-year old was thinking. Clearly, she wasn’t. But apparently toothpaste does a lot more than just clean your toofers. It can also teach you plenty about app design. Who knew?5) The FTC puts celebrities in the dog house.They’re just not following the rules. Again. This time, reports Business Insider, it’s about failing to disclose their product endorsements in social media. And the FTC is not happy about it. Come on, Biebz. Stop setting a bad example.6) It’s officially time to step up your game on mobile.Else you’ll suffer in the rankings, says Google. Yesterday, Search Engine Land reported that the search giant will start implementing search ranking changes that’ll hurt your site if you’re not optimized for mobile. Let’s get on that, people. Here’s how to make sure you’re in the clear.I just couldn’t help myself … Sometimes it’s puppies that catch our attention on the web. Other times, it’s a combination of cats and male models. Today, it’s sea lions. Or, one in particular … Now that your heart is a little warmer, go forth and get over that wretched hump.Image Credit: tjvphoto Originally published Jun 12, 2013 7:00:00 AM, updated October 20 2016last_img read more

IPL 2019: 2000 up! Steve Smith enters Indian Premier League list

first_imgSteve Smith reached 2000 runs in the Indian Premier League during Rajasthan Royals’ match against Kolkata Knight Riders at the Eden Gardens on Thursday. Smith needed 2 runs to reach the milestone before the start of the game and got exactly 2 before being dismissed by Sunil Narine in RR’s chase of 176.Steve Smith first played the Indian Premier League back in 2012 and he made an impressive start with 362 runs from 15 matches. His breakthrough season came in 2017 after Rising Pune Supergiant sacked MS Dhoni as captain and appointed Smith skipper. He led from the front and scored 472 runs from 15 matches and led RPS to the final.Steve Smith did not play the 2018 IPL as Rajasthan Royals returned to the IPL after a 2-year suspension. He was banned for a year by Cricket Australia following the ball-tampering scandal and the BCCI did not allow Smith and David Warner to play the IPL.Steve Smith has so far made 297 runs from 10 matches including 3 fifties but he has been nowhere as successful as David Warner who is the leading scorer in the 2019 IPL and holds the Orange Cap with 574 runs. Like Smith, Warner has also played 10 matches this season.Rajasthan Royals sacked Ajinkya Rahane as captain and asked Smith to lead as the team sought to revive its campaign.The move seemed to have worked. Rahane returned to form while Smith thrived with the additional responsibility of the RR captaincy. He failed against KKR but he should be pretty proud of his IPL record overall.In 79 IPL matches so far, Steve Smith has 2000 runs at an average of 37.73. His only hundred came in 2016 for RPS.advertisementAlso Read | IPL 2019: Rajasthan Royals finally drop Ashton Turner after 3 golden ducksAlso Read | IPL 2019: Virat Kohli mocks R Ashwin over Mankading in explosive send-offAlso Seelast_img read more

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

first_img Content Creation Originally published May 12, 2016 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of guaranteed success even possible?Fractl recently turned to Chip and Dan Heath’s SUCCESS model from Made to Stick: Why Some Content Ideas Survive and Others Die to determine if there’s a concrete formula behind what elevates something from good to great.We began our analysis by selecting three of our most successful content marketing efforts to date. In total, the following three campaigns earned 2,300 press mentions and more than 140,000 social shares:”Hotel Hygiene Exposed”: We collected samples from nine different hotels and tested them through a third-party laboratory to answer one simple question: Which hotel rooms are the dirtiest?”Reverse Photoshopping Comic Covers”: Comic books depict vastly different figures (think men with massive biceps and women with incredibly tiny waists), so we used Photoshop to see what familiar superheros would look like if they reflected the average American body type.”Sexually Suggestive Emojis”: We scraped Twitter to discover how users are expressing themselves with flirtatious and sexually suggestive emojis across Europe and the United States.Below I’ll walk you through the Heath brothers’ six principles — simple, unexpected, concrete, credible, emotional, and stories — and explain how they were used throughout these campaigns to help you generate similar, highly shareable content.6 Principles of Successful Ideas1) SimpleTo gain your audience’s attention quickly, connect everything to one point so that a key concept is easily understood. For instance, in the case of emojis post, we condensed a month of tweets from the United States and more than 50 European countries into 14 easy-to-read charts and graphs. With help from these visuals, readers can easily identify global trends in how these emojis are used in less than 10 minutes.2) UnexpectedAnother easy way to earn someone’s attention? Offer data that disproves an easily held assumption. In the case of hotel hygiene post, lab testing allowed us to surprise readers with a shocking finding: The nicest hotels actually had the most germs.3) ConcreteThe Heath brothers say something is “concrete” in its ability to be described through sensory language. For the photoshopping post, we didn’t need to rely on a ton of additional content to visualize the campaign’s core message other than presenting the before and after images — the exaggerated body proportions next to each other served as powerful standalones.4) CredibleReaders want to see data that is trustworthy, and teaming with outside agencies is a great way to boost authority. For the hotel hygiene post, we boosted credibility by using a third-party lab to test the four samples collected from the nine different hotels.5) Emotional As much as you can boost credibility through numbers, remember that audiences have a desire to make a personal connection with content, as well. In the case of the photoshopping post, body image is already a highly emotional topic, so connecting the campaign to this much larger issue added an additional layer that helped boost shares.6) StoriesDuring production, continually ask yourself one question: Would I share this campaign with my friends? Your content should tell a story — and some of the best content reveals more than one story.Identifying staggering data points is an easy way to uncover multiple stories. In the emojis post, the fact that the gender division becomes especially striking when looking at which users are tweeting the more suggestive emoji combinations could lead to a much larger discussion.The biggest takeaway from our research? Although there is no one-size-fits all formula, aligning content to fit these six principles can help you produce campaigns that will earn high-quality links and shares.Check out the infographic below for additional insights from the study. It takes a closer look at key emotional drivers for each campaign, the different ways your content can earn credibility, what makes something visually appealing, and more. 113Save 113Savelast_img read more

India vs South Africa, 3rd T20I: India eye series win in Virat Kohli’s happy hunting ground

first_imgAfter starting their home season with a comprehensive 7-wicket victory in the second T20I match, Team India would now look to seal the series against South Africa as the two teams face off in Bengaluru for the final encounter on Sunday.In a series which was reduced to a 2-match affair after the first T20I being washed out in Dharamsala, both the teams have been seeking for some answers with a larger picture in mind, that is the T20 World Cup in Australia next year.Virat Kohli returns to BengaluruVirat Kohli, who hit a masterclass 72 not out in the last match, has a tremendous record at the M Chinnaswamy Stadium as he leads his IPL side Royal Challengers Bangalore here. The Indian captain is the highest run-scorer in T20 format at this ground. In 88 matches at the venue, Kohli has scored 2753 runs at an average of 37.20. That also amounts to 32.21 per cent of his overall runs in the shortest format.#TeamIndia (@BCCI) September 21, 2019Pressure mounting on Rishabh PantApart from Virat Kohli, the other Indian batsman who will be under spotlight on Sunday is Rishabh Pant. With the ongoing ‘fearless vs careless’ debate around his batting approach, it would be interesting to see if Pant can play a knock that would be enough to silence his critics.The wicketkeeper-batsman is the current occupant of the No.4 spot but has worrying numbers behind him in the format. Pant has 7 single-digit scores in his last 10 T20I innings after being dismissed for 4 in the last match. However, former India player Ajit Agarkar has put his weight behind Pant, saying the young batsman is being judged too harshly. That could be true to some extent as the position where Pant bats is also tricky to play at.advertisementA No.4 batsman is needed to play through the innings and at the same time is also needed to play some risky shots. To release some pressure off Pant, it would not be a bad option to drop him down the order and move Shreyas Iyer to No.4.Chahar, Sundar: India’s new-ball duoOn the bowling front, Deepak Chahar is a serious contender for India’s T20 World Cup side after his show with the ball in the Powerplay. The CSK bowler also has a range of skills that makes him further crucial in the side.India’s other Powerplay option in recent times has been Washington Sundar. The 19-year-old has also opened the batting for Tamil Nadu in first-class cricket, which further strengthens his case in the side as Kohli had earlier stated that India are looking for more depth in their batting.While India have a number of players to pick from, South Africa, on the other hand, are on the road of re-building a team and are still grappling with life after AB de Villiers, something that was quite evident during the 2019 World Cup. Without the likes of de Villiers, Faf du Plessis and Hashim Amla, South Africa’s batting line-up that consists of young middle-order batsmen was exposed against the Indian bowlers in the 2nd T20I.The tourists started out well with captain Quinton de Kock and Temba Bavuma giving the team a solid start, however, they lost their way in the middle after David Miller failed to stand strong with the in-experienced players in the middle-order.Quinton de Kock’s dominant numbersDe Kock seemed to be adjusting in the captain’s role quite comfortably as was seen in Mohali. His mature innings under pressure in absence of senior players was the biggest positive from the loss. With his side looking to level the series on Sunday, de Kock would hold the key as he enjoys a good record at the M Chinnaswamy Stadium.While playing in the IPL, de Kock has made 384 runs in 10 T20 innings at the same venue, with two fifties and a hundred for Delhi Capitals against Royal Challengers. De Kock has some memorable innings in India in the shortest format of the game as 3 of his 5 best scores have come here. With shorter boundaries on offer in Bengaluru, the South African skipper would look to better his numbers in the country.Both the teams would look to go with the same team combinations as it would not be wise to judge the players on the basis of their performance in a single match.Also Read | Team India and coaching staff’s daily allowance on away tours doubledAlso Read | BCCI’s Anti-Corruption Unit chief orders hosting associations to beef up security for IND, SA playersAlso Read | Virat Kohli, Shikhar Dhawan set ‘squad goals’ with India teammates at NCA gymAlso Read | Flight delay leaves Faf du Plessis frustrated ahead of India Testsadvertisementlast_img read more

NIT, Agartala Recruitment 2019: 106 engineer, medical officer posts open, see how to apply

first_imgNIT or Nationa Institute of Technology, Agartala is inviting applications from candidates for the Engineer, Medical Officer, Assistant and other posts.The candidates who are interested and eligible to apply for the job from the online mode on or before November 29, 2019.NIT Recruitment 2019: Important DateLast Date to apply for NIT Agartala for Application Submission is November 29, 2019.NIT Recruitment 2019: Vacancy DetailsDeputy Registrar: 04 PostsDeputy Librarian: 01 PostAssistant Registrar: 02 PostsAssistant Librarian: 01 PostExecutive Engineer (Civil Engineering): 01 PostSenior Medical Officer: 01 PostMedical Officer: 02 PostsStudent Activity and sports (SAS) Officer: 02 PostsScientific/Technical officer: 03 PostsSuperintendent: 05 PostsPersonal Assistant: 01 PostTechnical Assistant: 07 PostsAssistant Engineer (SG-II): 02 PostsAssistant Engineer (Civil/Electrical Engineering): 04 PostsJunior Engineer: 07 PostsLibrary and Information Assistant: 05 PostsSAS Assistant: 02 PostsPharmacist: 01 PostOffice Attendant/Lab Attendant: 11 PostsJunior Assistant: 10 PostsSenior Assistant: 06 PostsTechnician: 18 PostsSenior Technician: 09 PostsNIT Recruitment 2019: How to ApplyThe eligible candidates can apply for the posts through the offline mode on or before November 20, 2019.Online applications are invited in the prescribed format for the recruitment to other non- teaching positions in the Institute. Applicants are requested to go through the details of posts. Educational qualifications, experience, other criteria and instructions for selection to non-teaching positions. which are available on the website AIIMS Recruitment 2019: 183 vacancies openRead: Shaheed Bhagat Singh Evening College, (DU) Recruitment 2019last_img read more

The Masters of Touch

first_imgThis interview is the last in a seven part series taken during the 2010 Masters Trans Tasman Test Series held in Townsville from Friday, 11 to Sunday, 13 June.  In this interview we speak with Gavin Shuker.To view the video please follow the link or locate ‘MyTouch TV’ on the Touch Football Australia homepage

10 months agoChelsea boss Sarri wants Isco to play with Hazard – not replace him

first_imgChelsea boss Sarri wants Isco to play with Hazard – not replace himby Paul Vegas10 months agoSend to a friendShare the loveChelsea boss Maurizio Sarri wants to sign Isco to play with Eden Hazard – not replace him.The Sun says Chelsea are readying a £70m bid for Real Madrid midfielder Isco.Sarri sees Real Madrid maestro Isco, 26, as the perfect foil for the Belgian.As a creative midfielder with brilliant technical ability, Isco would no doubt slot in seamlessly to ‘Sarriball’ at Stamford Bridge.And the plan for the Italian gaffer is to use Isco, who plays mainly on the left-wing, to allow Hazard to flourish in his new central role.They will make a £70m bid for him today with the hope of securing a £250,000-a-week, four-and-a-half-year contract in the first week of January. TagsTransfersAbout the authorPaul VegasShare the loveHave your saylast_img read more

SuperEndurance Chain Maximizes Port Handling Uptime

first_imgMay 13, 2014 zoom Designed for high-capacity forklifts, reach stackers and container handlers operating in ports, harbours and other freight terminals, FB Chain’s robust SuperEndurance chain offers a superior service life over standard heavy-duty leaf chain – helping boost uptime and profitability.Manoeuvring extreme loads safely in damp, corrosive environments makes port material handling among the toughest of leaf chain applications. Leaf chains fitted to high-capacity forklifts, reach stackers and container handlers regularly bear loads of 5-80 tons.But that’s not all – due to the use of spreader units and other attachments, chains are permanently held under load even when not lifting – and shock loads are a frequent occurrence. Add constant attack from the elements – saltwater is notorious for causing corrosion – and the odds are against standard leaf chain’s survival.But FB Chain, provider of leaf chain to three of the top five forklift OEMs in the world, has developed a new breed of chain, especially designed to meet these challenges. The company’s SuperEndurance chain offers a fatigue and wear-resistant alternative to all equivalent ISO4347 BL (LH) series leaf chains – with a significantly longer service life.“The initial outlay and ongoing maintenance charges associated with leaf chains for port handling equipment are high. However, the losses incurred when a large piece of equipment is out of service due to chain failure are far greater,” said Peter Church, managing director of FB Chain. “Our long-life SuperEndurance chain helps reduce fleet operating costs for all port-based applications, not only because users buy less chain but their equipment spends more time on the job.”25% greater strengthFB SuperEndurance chain differs from standard leaf chain in that it has internal bushes connecting each pair of inner plates. This improves the tensile and compressive strength of the chain by ensuring maximum contact between the bearing plates and the bearing pin.The load is distributed evenly on the pin and the risk of pin turning under heavy loads – a common cause of chain malfunction – is dramatically reduced. Factory tests on SuperEndurance chains showed a 25% greater tensile strength than the equivalent ISO 4347 construction leaf chain.20% greater wear resistanceThe design of the FB SuperEndurance chain also incorporates O-ring seals, which are assembled after each link hole has been individually lubricated and help to keep the oil locked inside the chain between the bush and the pin, where it is most needed. O-ring seals have been used on motorcycle chain for years but this is the first time they have been used on materials handling chain.Factory tests showed a 20% greater wear-resistance of SuperEndurance chains fitted with O-ring seals, compared to standard construction leaf chains.“Thanks to the O-ring seals, our SuperEndurance chain is practically maintenance-free – reducing service costs and time. Lubrication is only required to help the plates articulate and reduce noise as the chain runs over the pulley,” says Church.Five years rust-freeTo combat corrosion caused by salt spray and airborne saltwater droplets, all SuperEndurance chains are treated with a SuperShield coating – a three-stage process whereby the chain is pre-treated, applied with an anti-corrosion coating and a further top coat.In the FB test cabinet, which aims to simulate the harsh, corrosive environments found on the dockside, standard leaf chain began to show signs of rust after around 12 hours and zinc-plated leaf chains after around 70 hours. But SuperShield-treated chains remained rust-free for over 500 hours. In a real-world situation this is the equivalent of five rust-free years.“Because the FB SuperEndurance chain is relatively new to the market, we’ve yet to discover the true average service life in the field – and hope not to for at least another five years – but with test results like these, SuperEndurance chain is an innovation that ought not be ignored,” concludes Church.last_img read more

Minister and Delegation Prepare for WTO Negotiations in Hong Kong

first_img Barron Blois, a Kennetcook dairyman and a former national president of the Dairy Farmers of Canada; David Fuller of Blomidon, national president of the Chicken Farmers of Canada; Willy Versteeg of Hardwoodlands, Nova Scotia director of the Canadian Federation of Agriculture; Mark Davies of Centreville, vice-chairman of the Nova Scotia Turkey Producers’ Marketing Board. The province’s agriculture industry will be well represented when a delegation heads to Hong Kong in December to participate in World Trade Organization (WTO) talks that could affect Nova Scotia. Premier John Hamm and Agriculture and Fisheries Minister Chris d’Entremont met with several producers today, Nov. 18 to talk about the importance of the negotiations — the outcome of which could have a negative impact on supply-managed industries in Nova Scotia. Supply-managed industries in Nova Scotia include dairy, poultry and eggs. “The World Trade Organization ministerial meetings are extremely important for Nova Scotia’s supply-managed sectors,” said Mr. d’Entremont. “I am very pleased that four leaders in our provincial agriculture industry will join me in Hong Kong.” The WTO discussions will include the issue of reducing provincial production, which would eventually make supply-management systems ineffective or inoperable. “Our supply-managed sectors of dairy, poultry and eggs will see about $200 million in farm receipts this year and that represents almost half of provincial farm production,” said Mr. d’Entremont. The Nova Scotia delegation will include four producers, some of whom will also be carrying national farm organization responsibilities. The delegates are: Regular briefings and consultations are planned for provinces and industry representatives giving them timely access to the negotiators and to federal decision-makers, such as federal Agriculture and Agri-Food Minister Andy Mitchell and International Trade Minister Jim Peterson. Nova Scotia’s agriculture industry includes a larger share of supply-managed production than most other provinces. Only in the cases of the smaller Newfoundland and Labrador industry and the very large Quebec industry, is supply management as important at the provincial level. Provincial agricultural ministers, including Mr. d’Entremont, will meet in Regina on Friday, Nov. 25, to review the federal negotiating strategy. Most of the ministers are also planning to be in Hong Kong for the WTO negotiations.last_img read more

As the House rises which bills made it through — and which

first_imgOTTAWA — The House of Commons has risen for the summer, following a flurry of legislating that rushed numerous significant bills into law before the break. But other potential laws remained mired in the legislative process as of late Thursday, awaiting action in the Senate — or a possible special summer session centred on ratification of the new North American free trade deal.Some of the high-profile bills that reached final votes after the beginning of last week and now just await royal assent:Bill C-48, the Oil Tanker Moratorium Act, a much-debated bill that would ban oil tankers from a portion of the British Columbia coast. Its journey through parliament has been marked by a committee report that recommended it not pass, the defeat of that report and the House’s rejection of some Senate amendments. Following the adjournment of the House and much debate, the Senate chose not to pursue further changes and passed it Thursday evening.Bill C-93, which will allow expedited pardons for Canadians who were convicted of simple possession of cannabis before legalization came into effect. The bill passed in the Senate Wednesday, without amendment.Bill C-59, a bill to establish a national-security review agency, create an “intelligence commissioner” to oversee the conduct of Canada’s spy agencies, and clarify the mandate and powers of the Communications Security Establishment (the government cybersecurity agency). The bill was amended by the Senate but several of those changes were rejected by the House, and the Senate voted Tuesday not to insist on its recommendations.Bills C-91, a bill that will create a commissioner for Indigenous languages and take other steps to save and revitalize those languages. The Senate voted Thursday, after the House had adjourned, to decline to insist on its amendments, finalizing the bill. Bill C-92, clarifying the jurisdiction of Indigenous people over family and child services in their communities, also passed through the Senate Thursday.Bill C-75, which will “hybridize” a series of offences so that they can now be prosecuted as either indictable or less-serious summary charges, and establish peremptory challenges of jurors. The bill was passed through the Senate with amendments, the House chose not to accept several of those, and the Senate Thursday decided not to insist on the remaining changes.Bill C-84, a long-awaited bill that expands the definition of bestiality to any sexual contact with an animal. Those convicted of bestiality will now be registered as sex offenders and banned from owning animals. It also widens the definition of animal fighting so that it applies to the construction of any arena for that purpose. It passed without amendment Tuesday.At the time the House adjourned for the summer Thursday, several bills still required further consideration in the upper chamber, which continued sitting. Among them were several controversial and consequential bills:Bill C-69, also fiercely criticized by the Conservatives, is the second of the government’s two major environmental bills, and would create a new environmental-impact assessment process for major projects in Canada. The House rejected a majority of the Senate’s amendments. It was due for a vote late Thursday.Bills C-98, which gives a review commission powers to review the Canada Border Services Agency,  was accelerated through the House Wednesday, when it was read a third time and passed in one swift motion.Bill C-83, which aims to eliminate the use of solitary confinement in Canadian prisons. The House rejected several key amendments proposed by the Senate, which some have said are needed to make the bill constitutional.Bill C-262, a law that would ensure federal laws are brought in line with the United Nations Declaration on the Rights of Indigenous Peoples. But the government’s representative in the Senate, Peter Harder, announced Wednesday he did not see a path forward for the bill in the Senate and that the Trudeau government would campaign on fulfilling the intent of the bill.Bill C-97, a sprawling budget-implementation bill which includes changes to Canada’s refugee system, support for news journalism, and introduces the Canada Training Credit.And then there’s the one bill that could affect all the others:Bill C-100, the government’s bill to ratify the new NAFTA agreement among Canada, the United States and Mexico. It has only been introduced and read for the first time in the House of Commons, but might move quickly through Parliament before the election should the United States complete its own ratification of the deal in Congress. If Parliament returns for that bill, the Commons and the Senate could also take up others at the same time.Christian Paas-Lang, The Canadian Presslast_img read more

MoroccoFrance Business Forum Laayoune is Ideal Hub for Investment

The two-day Morocco-France Business Forum saw more than 100 French investors headed to Laayoune for the third annual forum November 2-4.At the opening ceremony of the forum on November 2, French Chamber of Commerce and Industry in Morocco (CFCIM) Chairman Philippe-Edern Klein spoke about Morocco’s efforts to develop Western Sahara.He said that the Laayoune-Sakia-El Hamra region has rapidly transformed in recent years, calling it an “ideal hub” for investments. “The region of the South benefits from ambitious investment programs, both public and private, and major infrastructure projects that make it the ideal hub to the African continent,” he said.Maha Hmeid, director of the Moroccan branch of Weber, a subsidiary of the Saint-Gobain group, told AFP that the French firm is planning to open a unit in the region after those opened in Casablanca and Agadir.Secretary of State to the Ministry of Industry Rakia Edderham told AFP that Laayoune is a “very rich region: There is great potential in industry, fishing, agriculture or offshoring, we want to see foreign investors coming.”The forum aimed to convince French businessman to invest in the region, which Morocco is developing for Sahrawis.Hamdi Ould Errachid, president of the region, said that Morocco aims to push the development and economy to shed light on the attractiveness of the territory, a gate to sub-Saharan Africa.Asked about the Western Sahara conflict, Eddarham said that the “political issue should be solved by the United Nations … the development of the region cannot be linked to it.”Khadija Gamraoui, a right-wing French lawmaker, who attended the forum with a Moroccan-French political association, said, “No one is fooled…. There are politics at stake.”However, she said she was impressed by development projects in the region. read more

Malnutrition challenges child survival in Niger despite recent gains UNICEF warns

With malnutrition responsible for more than half of all deaths of children under five in Niger – a country where 20 per cent never reach their fifth birthday – the United Nations Children’s Fund (UNICEF) is warning that recent gains in lowering mortality rates could be lost without consistent funding for aid efforts. A new survey shows that malnutrition rates among children in Niger have improved significantly over the last year, the agency said, while cautioning that without consistent support for the strategy of managing and preventing malnutrition the situation could deteriorate again. “The results show that malnutrition can be controlled and prevented with high-impact interventions,” said UNICEF Representative in Niger Akhil Iyer. “The survey brought to light the urgent need for consistent funding and support for a bold strategy for the long term control of malnutrition in children.”The national nutritional survey revealed that acute malnutrition has fallen from 15.3 per cent in November 2005 to 10.3 per cent the following year. Those results highlight the impact of the large scale ongoing relief effort coordinated by UNICEF in response to the nutrition crisis of 2005. The agency and its partners treated 382,400 malnourished children in 2006, and expect to treat another 300,000 in 2007. Children under three years old are disproportionately affected by acute malnutrition, and the practice of exclusive breastfeeding for infants under six months – proven to be the best way to reduce under-five child mortality – remains at 2.2 per cent, among the lowest in the world. Based on the results of the survey, UNICEF said it is scaling up the delivery of two essential types of interventions for prevention and care of malnutrition. The first is to treat moderate and severe acute malnutrition in children in nutritional rehabilitation centres, and the second is to prevent malnutrition and curb chronic malnutrition through intervention. UNICEF is also working to prioritize nutrition in development policies while boosting health, education, family planning, water and sanitation, which are all inextricably linked to child survival. 6 April 2007With malnutrition responsible for more than half of all deaths of children under five in Niger – a country where 20 per cent never reach their fifth birthday – the United Nations Children’s Fund (UNICEF) is warning that recent gains in lowering mortality rates could be lost without consistent funding for aid efforts. read more

Disciplinary action to be taken against Lasith Malinga

The Sri Lanka Cricket (SLC) board announced that a disciplinary Inquiry is to be conducted against national player Lasith Malinga for repeated breach of the terms of his contract.Malinga has on two occasions since his return from the Champions Trophy acted in contravention of the terms of agreement which specifically prevents him from making any statements to the media without the prior written consent of the Chief Executive Officer. The findings of the said hearing will be forwarded to the Executive Committee for suitable disciplinary action. (Colombo Gazette) Subsequent to a repeated breach on or about the 21st June 2017, the Committee has expedited the said inquiry which will be conducted by a Disciplinary Panel comprised of Secretary SLC Mohan de Silva, Chief Executive Officer Ashley de Silva and Chairman Disciplinary Committee Asela Rekawa AAL. Accordingly it was decided by the executive committee of the cricket board, upon the instance of his first infraction, on or about 19th June 2017 to take disciplinary action on Malinga. read more

Gold biscuits found in parcel placed behind BIA water dispenser

Gold biscuits were found in a parcel placed behind a water dispenser at the Bandaranaike International Airport (BIA).The parcel contained 28 gold biscuits worth approximately Rs 20 million. The parcel was found by an employee of a Duty Free shop at the airport. (Colombo Gazette)

Business head takes issue with Flaherty Carney complaint about investment

by Julian Beltrame, The Canadian Press Posted Sep 25, 2012 5:43 pm MDT OTTAWA – Finance Minister Jim Flaherty has again called on Canada’s corporate community to use their massive cash reserves to invest in the future, only to have his message rebuffed Tuesday by the president of Canada’s largest business lobby.Flaherty told a conference attended by some of the country’s most influential business leaders that the government has done its part to create conditions for growth and job creation.John Manley, the former Liberal finance minister who now heads the Canadian Council of Chief Executives, was in the crowd and didn’t quite care for what he heard.Rather than sit on corporate profits, Manley said his members — among Canada’s largest 150 firms — are getting ready to make big investments in the next three years.“In fact, the anticipated spending on capital investment in Canada from our members alone exceeds all of the federal and provincial stimulus spending during the last downturn,” he said.“That’s pretty considerable and I think it’s going to pay off in terms of jobs and economic opportunity going forward.”The finance minister’s comments came at the conclusion of a two-day conference on Asia and China.Flaherty in essence was repeating sentiments he and Bank of Canada governor Mark Carney have expressed before. The bank governor drew some push-back recently when he upped the ante by accusing firms of sitting on “dead money” rather than putting it to use to grow their firms, or return to investors.In his speech, the minister conceded that business investment had picked up of late, but “more needs to be done,” he told the audience.He noted that government had done its part, slashing corporate taxes, eliminating tariffs, introducing monetary inducements to encourage the purchase of new technologies, reducing red tape and concluding some 20 free trade and investment protection agreements around the world.“The government cannot do this alone,” he said. “Private sector business investment must also help lay the foundation for a sustained, longer-run expansion of Canada’s economy and jobs growth.”Coincidentally, in an unrelated release, KPMG released it latest annual study on tax competitiveness Tuesday, showing Canada now has the second lowest corporate taxes among 14 major countries measured, and the lowest among major developed countries.Manley told reporters later the criticism levelled at business has been unfair. Any reticence so far on the part of business leaders is not only understandable but prudent, he said, given that Flaherty himself has warned of major global risks in Europe and the United States.“So I don’t think he or Mr. Carney should find it surprising that companies would be trying to retain a little cushion of insurance on their balance sheets, when you really don’t know what the next couple of months is going to bring.”Flaherty did not stay to answer questions from the audience or scrum with reporters after his speech.The minister told the business community that their future — and Canada’s — lies east, with Asia and particularly China.With Europe and the United States in a prolonged period of deleveraging, Canada can no longer rely on those traditional trading partners — still Canada’s top two foreign markets — for growth. To succeed in the future, Canadian businesses would do well to target expansion in Asia, particularly China and India, he said.He got no disagreement from the participants at the “Canada in the Pacific Century” conference, who for the past two days had heard speaker after speaker extolling the benefits of hitching Canada’s economic wagon to Asia.Manley said there was more the government could do to help firms meet the Pacific challenge. While the Harper Conservatives have signed nine trade agreements since coming to power, none have been with Asian countries, he noted.He also advised Ottawa to tread carefully in its review of the controversial $15.1-billion takeover of Calgary-based oil producer Nexen Inc. by the China National Offshore Oil Corp. (CNOOC).“I think the important thing in my limited experience in dealing with China is that you don’t really want to surprise them. So if there are reservations (about the deal) it would have been good to have telegraphed them well in advance,” he said.Industry Canada is expected to issue its decision on whether the decision can go ahead, and under what conditions, in November.For the future, Manley said the government must signal, in public or private, the parameters for investing in Canada’s resource sector, particularly the oilsands.But a China expert from the University of Alberta said rejecting the deal now might undermine years of outreach to China by the government. Wenran Jiang of the university’s China Institute said Canada will have to get used to investments from the nominally communist country, particularly if Canada wants to expand its reach into the world’s fastest growing market.“We don’t have to treat China as a friend, but we should treat them as a business partner,” he said. Business head takes issue with Flaherty, Carney complaint about investment read more