KKR vs Delhi: Why Yusuf Pathan is nervous batting on small grounds

first_imgFew batsmen can hit the ball as cleanly and as far as Yusuf Pathan. When he is on song, bowlers are often left scurrying for cover and opposition captains are left scratching their heads.So, when Yusuf, with a strike rate of 146 in the IPL, struts out to play against Delhi Daredevils at a relatively small Feroz Shah Kotla, you’d expect his eyes to light up. KKR vs DD Match HighlightsBut you’d be wrong if you expected that.The star Kolkata Knight Riders batsman watched as Sam Billings and Sanju Samson got Delhi off to an explosive start but admitted on air (in a mic conversation with Sunil Gavaskar) that he would much rather prefer batting on bigger grounds.”I get nervous on small grounds. With long boundaries I know how far to hit,” he said.Yusuf had made his T20 International debut in the final against Pakistan in the final of the inaugural World T20 in Johannesburg  in 2007. In the first edition of the IPL, he smashed 435 runs at a strike rate of 179.Yusuf’s big moment in the IPL came in 2010, when he hammered a hundred for Rajasthan Royals off only 37 balls against Mumbai Indians.The 34-year-old, however, said his role in KKR has changed overtime and he was content to leave the boundary hitting to the others.”My role has changed a bit.. Boundaries and sixes are for someone else to hit now. I can play my natural game if needed and look to bat 20 overs if needed,” he said.advertisementlast_img read more

360i Summer Internship Program: Now Accepting Applications for 2017

first_imgRecently recognized by Ad Age as a 2017 A-List Standout and Creativity Innovator, 360i is now accepting applications for our 2017 Summer Internship Program.Why should you apply?Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market.Oh, and did we mention we have some cool perks, like office puppy visits, costume contests, and an Insta-worty rooftop patio?Here’s what you need to know:Our full-time, paid internship program is open to current college juniors and seniors.The program runs for 10 weeks, from June 5 to August 11, with positions available in our New York and Chicago locations.We are accepting applications through February 15.If selected, you will be invited to take part in interviews. All interviews will take place on a rolling basis through March.There are opportunities available to work with teams across the agency in different departments. In your cover letter, let us know which department tops your list and be sure to share something interesting about yourself. Departments include: Account Management, Influencer Marketing, Strategy, Social Marketing, Social Strategy, Insights & Planning, and Media.For more, follow us on Instagram to hear from former interns, who have become full-time employees in our Story series every Friday.Submit your application by visiting our careers page today.last_img read more

Everything You Ever Wanted (or Needed) to Know about IRAs

first_imgFrom the Mint team: Take the first step to finding the right IRA for you by visiting Mint’s IRA information page. Post navigation Admit it. You’re curious about individual retirement accounts or IRAs. You know they can help you save for your future. Still, they’re a little confusing at times.I know because I receive many questions about IRAs on my podcast each week and I suspect I’ll hear more, as the freelance economy expands and workers look to alternative ways to save for retirement beyond traditional 401(k)s offered by employers.Here are some frequently asked questions and answers about IRAs. And if you’re still left scratching your head, leave me questions in the comments section below.Q: What is an IRA, really?A: Very simply, an individual retirement account or IRA is an investment account designed to help workers sock away some of their earned income for retirement. Earned income is defined as wages, salaries, tips and other kinds of claimed taxable income produced while working for someone else or yourself.Q: How does my money get invested in an IRA?A: You can choose to invest your money in a variety of ways – cash, stocks, CDs, bonds, mutual funds, exchange-traded funds, index funds, etc.Q: There are two types, right? What are the similarities and differences?A: The traditional and Roth are the most popular types of IRA accounts (more on some other IRA versions in a moment). The biggest difference is the tax advantage each provides.Contributions made today to a traditional IRA are tax-deductible, thus helping you to reduce your taxable income. Future withdrawals are then subject to income tax. Anyone can contribute to a traditional IRA, regardless of how much they earn. You can begin withdrawing money at age 59 1/2 without penalty. Before that age, the IRS will charge you a 10% early withdrawal penalty and you must pay income tax on that withdrawal at your current tax rate. For the 2017 tax year, you can contribute up to $5,500 in a traditional IRA. If you are 50 or older, you can make an extra “catch-up” contribution of $1,000.Contributions to a Roth IRA, meantime, are not tax-deductible. Instead, you can withdraw from the account tax-free beginning at age 59 1/2 (as long as it’s been at least five years since your first contribution). Like a traditional IRA, you can contribute up to $5,500 in a Roth. If you are 50 or older, you can make an extra “catch-up” contribution of $1,000. There are income limitations to qualify, however. If you are married and filing taxes jointly, the IRS says you can fully contribute to a Roth IRA, as long as your adjusted gross income is no more than $186,000. Single filers must earn less than $118,000 to contribute up to the limit.Another notable difference between a traditional and Roth IRA is that contributions to a Roth IRA can be withdrawn penalty-free at any time, once the account’s been open for five years. If, however, you dip into your earnings before 59 1/2 years old that money is then subject to income taxes and a 10% early withdrawal penalty.Q: Which is better for me? A Roth or Traditional IRA?A: If you expect to be in a lower tax bracket in retirement, then a traditional IRA may be best. Of course, if you earn more than the Roth’s income limit, you’re only choice between the two is the traditional IRA.If you already have a 401(k) or other type of employer-sponsored retirement account where contributions are tax-deductible – and you’re looking to diversify your tax exposure in retirement – a Roth IRA can be a better vehicle for that purpose.Finally, if you desire more financial liquidity in your life, then a Roth IRA may be a wiser choice. You can, as stated earlier, withdraw your contributions penalty-free at any time from a Roth IRA (once you’ve established the account for 5 years).Q: Are there age restrictions to opening an IRA?A: There is no minimum age limit to contribute to a Roth IRA, but you must be younger than 70 1/2 to open a traditional IRA.Q: How can I open up an account? Does it cost anything to open an IRA?A: You can open an account at any number of financial institutions. You can transfer money from a current bank account or existing IRA or by rolling over money from a 401(k) from a previous employer.Q: IRA versus 401(k): Which one is better?A: In general, the ideal retirement savings vehicle is an employer-sponsored account like a 401(k) that provides a match. That’s more or less free money. If you’re already putting the maximum towards your 401(k) and receiving a company match – and want to continue to invest – then an IRA can be the next best vehicle. For 2017, you can defer as much as $18,000 of your paycheck to your 401(k). If you’re 50 or older, you can contribute an additional $6,000.Q: There are some other types of IRAs, too, right?A: Yes, for individual business owners, there is the SEP IRA (SEP stands for Simplified Employee Pension). The SEP lets business owners contribute to their retirement, as well as the retirement of their employees. SEP-IRA’s generally follow the same guidelines as traditional IRAs. One big difference: You can contribute up to 25% of your compensation or $54,000 in 2017, a much larger amount than with traditional IRAs.There’s also another category called self-directed IRAs. Unlike traditional IRAs that limit investors to mainly stocks, funds and bonds, this alternative account allows for a more creative, broader range of assets including real estate, private equity, foreign companies, precious metals, even race horses.center_img Have a question for Farnoosh? You can submit your questions via Twitter @Farnoosh, Facebook or email at farnoosh@farnoosh.tv (please note “Mint Blog” in the subject line).Farnoosh Torabi is America’s leading personal finance authority hooked on helping Americans live their richest, happiest lives. From her early days reporting for Money Magazine to now hosting a primetime series on CNBC and writing monthly for O, The Oprah Magazine, she’s become our favorite go-to money expert and friend. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Relatedlast_img read more

Computer games may keep the brain nimble, study says

first_imgThe computer game’s concept is relatively simple. Find the matching motor vehicle and road sign amid a series of increasing distractions. Succeed and the challenge gets quicker and harder.According to new research Cognitive-training games like this one, Double Decision, are designed to improve brain functions and are at the center of a growing body of research looking at their effectiveness as scientists strive to find ways to ward off the cognitive declines that usually come with age.A government-funded study published this month found that playing Double Decision can slow and even reverse declines in brain function associated with aging, while playing crossword puzzles cannot. The study builds on an earlier large trial which found that older people who played various cognitive games had better health-related outcomes, driving records and performed better at everyday tasks such as preparing a meal.Such research has led groups like AARP, the big seniors group, to jump on board and offer discounts for certain games that have shown proven benefits.Doctors who work with the elderly say they get many questions about so-called brain games and exercises. Despite promising study results, some doctors say there still isn’t enough evidence to prove such exercises will help people in everyday life.“What they do is they train you with a computer program to do better on a test” of cognitive function, said Barbara Messinger-Rapport, director of the Center for Geriatric Medicine at the Cleveland Clinic in Ohio. “But does that mean you do better on real-life activities that utilize those skills such as driving …or managing your medications?”Fredric Wolinsky, lead researcher for the latest study and a professor at the College of Public Health at the University of Iowa, said previous studies have demonstrated there are real-world benefits to playing certain computer games, including a reduction in depression symptoms. A study published in 2011 as part of a multi-year, government-funded trial, known as ACTIVE, showed that participants followed for six years had a 50% lower rate of motor-vehicle accidents following cognitive training, said Dr. Wolinsky, who didn’t participate in that research. The study appeared in the Journal of the American Geriatrics Society.The latest study, called the Iowa Healthy and Active Minds Study, published this month in the online journal PLOS ONE, was a randomized controlled trial involving 681 healthy people. Participants were divided into two age groups—from 50 to 64, and 65 and over. People in each group were assigned either to play Road Tour, which has since been renamed Double Decision, or to do computerized crossword puzzles; some did the exercises in the lab and others at home.Double Decision briefly displays an image of a vehicle and a particular road sign. As the screen continually shifts, and assorted vehicles and road signs come and go, players must watch out for and identify the particular vehicle and sign that appeared at the game’s start. The game becomes more challenging as players advance levels, forcing them to quicken their mental speed as distractions multiply and images become harder to distinguish. The study, which was funded by the National Institutes of Health, involved playing the game a minimum of 10 hours over a five-to-eight-week time period. One group played for an additional four hours after 11 months.Before beginning the study, participants were given standard cognitive tests, many involving executive-function tasks such as concentration and shifting from one mental task to another. The results were ranked relative to the average performance on those tests for the participants’ age group.The same tests were administered a year later. People assigned to do crossword puzzles showed typical cognitive one-year declines, Dr. Wolinsky said. But the groups who played the computer game showed a clear improvement compared with the normal loss of cognitive function as people age. The amount of improvement ranged from two to seven years, depending on which executive function was being tested. People who worked at home improved at the same rate as those who were in the lab.Improvements in the younger group matched those among the older participants. “That’s really important,” said Dr. Wolinsky. It suggests “we are able to start the recovery process sooner, rather than waiting until the cognitive decline has become so large.”The study followed similar research—the ACTIVE trial—also sponsored by the NIH. In that trial, about 2,800 elderly participants showed improved memory, reasoning and visual processing speed after playing an earlier version of the Double Decision game, said Dr. Wolinsky, who also worked on that earlier research.The ACTIVE study also tested the time it took to do daily activities, like preparing a meal, and performance tests, such as reading price tables to pick the best telephone provider, Dr. Wolinsky said. Participants showed improved performance compared with those who didn’t get such cognitive training.In the latest study, Dr. Wolinsky said he chose to use the updated Double Decision game in part because it is available for home users. In comparing computer-game use with another activity, he said he chose crosswords because many older people enjoy the puzzles and the general perception is that they keep the brain and mind active and engaged.San Francisco-based Posit Science Corp., the company that makes Double Decision and other brain games, expects soon to participate in multisite studies looking at the impact such games could have in delaying or possibly preventing the onset of Alzheimer’s disease, said Michael Merzenich, a professor emeritus at the University of California, San Francisco and chief scientific officer of Posit Science.AARP recently began offering its members discounts on several Posit Science games, said Deborah Abernathy, director of AARP Brain Health. “Their exercises, specifically, we found were very helpful. They’re fun, they’re short and they’re easy to do and they’re online,” she said.Dr. Wolinsky said he doesn’t currently have a financial relationship with Posit Science. He did consulting work with the company for a total of 15 days from 2007 to 2009 as part of the analysis of the earlier ACTIVE study, he said.Dr. Wolinsky said the next study he expects to pursue will use functional MRI imaging to measure changes in the brain in people participating in cognitive-training exercises, he said.last_img read more

7 Diet Mistakes That Can Trigger Severe Headaches and Migraines

first_imgAlthough the exact cause of migraines is still unknown, experts agree that severe headaches can be provoked by the medicine you take, abrupt changes in your endocrine system, and lack of sleep among other reasons. Your eating habits also affect the way you feel. According to studies, about 10% of people suffer from migraines that are triggered by mistakes in their diet.We have made a list of the most common food products that can provoke migraine attacks.7. Aged cheeseCheese that goes through the aging process may be a migraine trigger for many people as it is high in tyramine. Tyramine comes from the amino acid, tyrosine and is usually formed in foods that are spoiled, pickled, aged, smoked, fermented, or marinated.Aged cheeses include: cheddar, feta, blue, brie, parmesan, gouda, gruyere, Swiss, and muenster.Fresh cheeses don’t include much tyramine and can be safe to eat even if you sometimes have migraine attacks. Fresh cheeses include: farmer, cottage, American, cream, and ricotta cheeses.Mozzarella may or may not be aged, so double-check the label before buying it.6. Citrus fruitsColorful illustration of citrus fruits and glasses full of juice in flat designSour fruits contain a lot of acid that can affect your blood’s pH level and increase your chances of having a migraine headache. Some studies show that about 11% of people with headaches have reported citrus fruits to be their migraine trigger.Besides that, these fruits contain tyramine and histamine that can also affect your health if you are intolerable to them.5. Cold foodsIf you are used to eating ice cream or gulping cold drinks quickly when you are over-heated from physical exercises or hot temperatures, you may get a cold-stimulus headache which usually lasts anywhere from 25-60 seconds to 1-2 minutes.4. GlutenGluten is a protein found in such grains such as wheat, rye, barley and triticale. These grains, as well as products made from them, may trigger migraines in gluten-intolerant people.3. Food additivesAdditional chemicals in foods usually have no nutritional value and can have negative effects on your health. So if you often have headaches, try to stay away from the following additives:Monosodium glutamate (MSG — E621) is a common meat tenderizer and flavor enhancer. This preservative is one of the main ingredients of Asian foods, soy sauce, processed foods, and canned vegetables. It can spark a migraine within 20 minutes of consuming it.Nitrates and nitrites are usually found in processed meats such as hot dogs, sausages, ham, pepperoni, bacon, as well as some heart medicines. When these additives get into your body, your blood vessels start swelling and it may cause a severe headache.Aspartame (APM) and sucralose (E955) are artificial sweeteners that can be found in diet soft drinks, sports drinks, sugar-free products, and even in children’s vitamins. If you are sensitive to these additives, you can get a migraine attack after taking them.Red and yellow food coloring is usually found in candy, ice cream, potato chips, sodas, crackers, jams, cereal bars and many other products. They are made of petroleum, the same ingredient used to make motor oil, which is certainly not good for your health.2. CaffeineExcessive consumption of caffeine may contribute to the onset of a headache. That’s why you should limit your caffeine intake to 200-300 milligrams (2-3 cups of coffee) a day. Note that caffeine can also be found in products like chocolate, cocoa, tea, Coca-Cola, and even some painkillers.1. Alcoholic drinksMost people know that red wine can cause migraines, but studies show that other alcoholic beverages like beer, sparkling wine, and some strong spirits can also make your head pound.There are two types of headaches provoked by alcoholic drinks. The first one is the typical headache that usually starts within a few hours (from 30 minutes to 3 hours). The other type is a delayed alcohol-induced headache (DAIH), or a hangover.How to hold off migrainesYour eating habits also play a great role in the status of your health. If you want to keep migraine attacks under control, try to follow these simple rules:Stay hydrated. Dehydration headaches may occur after extreme sweating or because of diarrhea and/or vomiting. They can appear along with symptoms such as dizziness, fatigue, and a fast heart rate. Don’t forget to drink at least 8 glasses of water a day to make sure your body is working properly.Don’t skip meals. Instead, you can eat mini meals 5-6 times a day. It will prevent you from getting a headache because you’re hungry.Take vitamins and minerals. Low intake of folic acid, magnesium, iron, copper, vitamins D, B2, B6, and B12 can lead to severe headaches. To maintain a balance of macro and micro-elements in your body, it’s better to buy an additional dietary supplement.Eat more fruits, vegetables, and legumes. They contain natural estrogens that neutralize the negative effects of the estrogen our body makes. It’s particularly helpful for women who suffer from migraines during their periods.Sourcelast_img read more

Will China and India Lead on Global Climate Action and Environmental Protection?

first_imgA version of this article originally appeared in the Manchester Policy Blog following the Rising Powers and Interdependent Futures conference on June 21-23.June 1, 2017, marked a decisive shift in global leadership on climate change following President Donald Trump’s decision to withdraw from the Paris Agreement, which all but two countries signed in 2015. This decision has wider ramifications for global politics and for national commitments to keep global warming to less than 2 degrees Celsius (3.6 degrees Fahrenheit).China seeks to assume the political mantle for global climate leadership, backed by financial resources and massive investments in renewable sources of energy, especially solar power. It perceives huge growth potential in global solar and wind markets. India has ambitious national commitments on solar energy and curbing fossil fuel use, but it has fewer ambitions on the global political stage.Projected declines in coal use in China and India are likely to reduce growth in global carbon emissions by roughly 2-3 billion metric tons (2.2-3.3 billion U.S. tons) by 2030 compared to forecasts made a year back. Coal-fired power stations are increasingly uneconomical compared to solar power. In May, India abandoned planned investments in coal-fired power stations with a combined capacity of 14 gigawatts, equivalent to the whole of the United Kingdom. Both countries are likely to achieve national climate emissions reductions ahead of target, potentially serving as a significant contributor to reduced net global emissions.Market forces favoring solar and wind power threaten to leave the United States behind, with the continued decline of coal, whereas China wants to benefit from new energy markets and plans to invest $360 billion by 2020. This would take the proportion of renewables in domestic energy to 50 percent by then. India expects 40 percent of its energy needs to be met by renewables by 2030. Meanwhile, the global renewable energy market is expected to reach $13 trillion over this period spurred by national commitments under the Paris Agreement.In pursuing these ambitious climate and energy policies, India and China have an opportunity to lend visible support to the German G20 Action Plan on Climate and Energy Growth, which was discussed at the G20 Summit in Hamburg. In a summit declaration, 19 of the 20 members, excluding the United States, agreed that the Paris climate accord was irreversible and reaffirmed their commitment.Solar roof installation at Hongqiao Passenger Rail Terminal in Shanghai. Photo by The Climate Group/Flickr Lagging Responses on Environmental PoliciesBut progress on climate action is not yet matched by comparable leadership on domestic environmental policies; deep problems of air, soil and water pollution with excessive use of pesticides and fertilizers are causing chronic health impacts in both China and India. Public pressure is building, and both governments are looking to the experience of the United States and other countries in successfully addressing such problems.Over the past five decades, the United States has excelled in tackling environmental problems through sustained bipartisan policy responses. But this is now under threat. The U.S. withdrawal from the Paris Agreement marks the culmination of a series of domestic policy reversals under the Trump administration on climate and environment. These include overturning the Clean Power Plan (designed to reduce carbon dioxide emissions from electrical power production), protection of air and water, and massive budget and staffing reductions for the Environmental Protection Agency (EPA). It is therefore ironic that U.S. global leadership on environmental protection is now looked at for inspiration to inform domestic environmental policy in China.Lessons from the United StatesOne important lesson from the U.S. experience is the power of public pressure and the media to galvanize government action. Publication of Rachel Carson’s “Silent Spring” in 1962 drew public attention to dangers of the health and environmental risks of unregulated pesticide use. This spurred massive media coverage, which in turn spurred the creation of the EPA under President Nixon in 1970.A similar tipping point is possible in China. Documentary filmmaker Chai Jing released “Under the Dome” in 2015, which was openly critical of failures to tackle air and water pollution. It received several hundred million views before it was taken down four days later. Public discontent is growing, and the Chinese government recognizes the urgent need to respond.Transparency and Openness to the ForeThere are important lessons for China from the U.S. experience, with air and water pollution rising to top of domestic policy agenda, fueled by public protest and negative media coverage. Government is recalcitrant on the release of public information on air, water and soil pollution. Prompted by monitoring by the U.S. Embassy in Beijing, China now permits the public release of air pollution data in a growing number of cities and outside thousands of factories.China and India are both signed up to Principle 10 of the UNEP Bali Guidelines, adopted in 1992 as a part of the Rio Declaration, which states that: “Environmental issues are best handled with participation of all concerned citizens, at the relevant level. At the national level, each individual shall have appropriate access to information concerning the environment that is held by public authorities, including information on hazardous materials and activities in their communities, and the opportunity to participate in decision-making processes. States shall facilitate and encourage public awareness and participation by making information widely available. Effective access to judicial and administrative proceedings, including redress and remedy, shall be provided.”World Resource Institute’s 2015 Environmental Democracy Index shows that China performs reasonably well on the right to information and public participation in decision making but not as strongly on the rights to redress and remedy, as compared to India, which has the legal infrastructure in place for this purpose. China now acknowledges the need to empower citizens to demand information and hold officials accountable for lack of action, through the law courts and other measures. Since the introduction of the new Environmental Protection Law in 2015, China’s courts have accepted 189 public interest environmental cases, mostly brought by environmental non-governmental organizations. The Ministry of Environmental Protection, which is responsible for implementation of the new law, has intensified local inspections of heavily-polluting industries and is now actively collecting public complaints on environmental issues.As noted by the Economist, “Openness would enable the Chinese to understand the risks they face, and to hold officials to account for failing to stop polluters from poisoning them.” Global leadership on climate action and environmental governance means living up to the spirit and practice of citizen engagement and regulatory enforcement and not just capitalizing on the potential economic returns.last_img read more

Will Getting Dugg on Digg.com Improve Your Grades?

first_img Originally published Jun 7, 2007 5:30:00 PM, updated March 21 2013 So, back to the original question: Does getting a bunch of articles on the digg front page improve your grade? The answer is: Yes, but not directly. Since this is a new feature, it is not incorporated into the algorithm that calculates the final grade yet. We may change this later. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Digg.com is a social content site. Users submit articles that they like and find interesting and other users can then “digg” these articles. With enough diggs, an article can make it to the front page of digg.com (and as a result, a lot of server-crushing traffic ensues). Here’s the information we currently grab and show: Last night, a new feature was added to Website Grader 3. How many of these articles made it to the digg popular page?center_img 2. What’s the total number of “diggs” (votes) that these articles received? Check out the new feature and let me know what you think. Might also be interesting to run a report for some of your competitors and see if any of them have been able to get an article on the digg front page. Since Website Grader attempts the measure the marketing effectiveness of a website and social media sites like digg.com are becoming increasingly important as way to gauge audience interest, it seemed like a natural thing to check out the “digg-savviness” of a website. And, in case this article winds up digg.com, give it a digg. Would be cool for WebsiteGrader.com itself to have an article on the digg popular page. 1. How many articles from the website were submitted to digg? which will uses the newly available digg API (application programming interface) and shows a summary of digg submissions for a website.last_img read more

5 Tips to Write a Really Quick Blog Article

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you blog you have probably gotten to the point where you needed an article last minute to keep up the pace of your content publishing.  Here are 5 tips that might help you put together an article really quickly (like I did with this one).Write an article that is a list of 5 ideas.  People love lists and tips, especially in blogs.  They are easy to scan and easy to digest.  Perfect for web surfing or scanning your RSS reader.  This article is an example.Publish a list of links.  Linking is the currency of the blogosphere, and if you link to other bloggers, they will notice (good ones should anyway, except for the really big/famous ones who get tons of traffic) and you might get a link or comment back.  Here is an example of a list of links article.Take a recent experience and share it.  Has something interesting happened to you?  Was it at all related to your blog subject?  Write a blog article about a recent experience, like this blog article I wrote about a spam email sent to me.Answer questions you have received recently.  We all get questions by phone or email from clients and prospects in our area of expertise.  Collect a few of them and then publish a blog article answering them.  Here is an example of a blog article that answers some questions.  A great tip is to start with the actual email question you received and the email answer you sent, and then just edit it so it is more general and not client specific.Comment on other blog articles.  Need ideas?  Read other blogs in your industry, and then provide your own point of view on the issue at hand.  Here is an example of a blog article that is responding to another blog article.Have other tips on how to get a blog article out quickly?  Share them by leaving a comment below. Originally published Dec 19, 2007 12:12:00 PM, updated October 01 2019last_img read more

SXSW: Learning Inbound Marketing the Hard Way, and Sharing So You Don’t Have To

first_img Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit . Right before HubSpot’s co-founder Dharmesh Shah took the stage to share wisdom from the book Inbound Marketing , Brandon Eley , the author of Online Marketing Inside Out shared his personal experiences in starting an online business.  In different words than we use at HubSpot, he basically told us that the fundamentals of inbound marketing are the best solution to drive a thriving business today.  Brandon learn ed some inbound marketing lessons the hard way, but as an early adopter who was growing his business from about 1999 through 2003, it was sort of to be expected. 2BigFeet.com was started as an online business in LaGrange, Georgia in late 1999 by two regular guys who knew how hard it was to find large shoes.  In the early days of online retailing, the 2BigFeet team wanted to get found online and turn those eyeballs into dollars.  They stumbled along the way, costing the business money and in many cases revenue.  Brandon wants others to learn the easy way … by his example. Brandon’s key takeaways from his talk today: 1. Don’t Believe the “SEO Guys”Right after taking their site live, 2BigFeet hired an SEO consultant who ‘guaranteed’ them they’d be on the first page of Google.  Sure.  Right.  At the time, he didn’t know better, but today we all should.  There is no such thing as a guarantee to get on the first page!  There are a lot of tactics that you can employ to improve your rankings , but hiring someone else to do what it takes, which is creating high quality content with relevant keywords, is not the answer.  Brandon and the team were a few thousand dollars shorter and had lost about 3 months of time before they fired the SEO guy and worked on it themselves, improving results along the way.  SEO is hard work because it is all about fresh and relevant content, so don’t believe any hype.2. Don’t Succumb to the Lure of the “PR Lady”A few years later, 2BigFeet felt they’d hit a plateau, and someone put them in touch with a PR lady who promised to get them coverage in pubs, local news, magazines and more.  After a few more months, several thousand dollars and zero ‘free’ coverage, the team decided to cut the PR cord as well.  Inbound marketing espouses the belief that journalists are out there looking for great stories — by reading blogs and following tweets — rather than waiting around to be spammed by a PR pitch.  I believe there is a healthy balance that can be reached, but ultimately, great content that is findable delivers better ROI than a pure PR play .  I think Brandon might agree.3. Don’t Forget to Do Usability TestingFinally, in a turn that some might think isn’t really about marketing, Brandon talked about usability testing.  Turns out, there is a lot of testing in marketing, and in this case some usability feedback spurred the team to do what is effectively an A/B test on a call-to-action .  They originally had a promotion code for flat rate shipping, but very few people took advantage of it and were frustrated and confused about how to use it.  By moving from a promo code to a more automated flat rate shipping option, they found that conversion improved dramatically.  Now, testing is a core part of their culture, and I think it should be for any marketer.By the end of his talk, part of me wished that the concept of inbound marketing had been around in 1999 so Brandon wouldn’t have had to figure it all out himself. The other part of me was thrilled that he shared his story so that small businesses the world over can dive in and be successful with Internet and inbound marketing, the easy way. Looking for more content from SXSW? Check out our HubSpot at SXSW content feed at http://blog.hubspot.com/sxsw ! Today, on the Day Stage at SXSW, there were a slew of speakers on Internet and social media marketing — just check out the schedule.  Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Originally published Mar 13, 2010 4:47:00 PM, updated March 21 2013 Public Relations Inbound Marketing Kit last_img read more

Vinesh Phogat ties the knot with wrestler Somvir Rathee

first_imgVinesh Phogat tied the knot with national level wrestler Somvir Rathee in Haryana on Thursday. Vinesh got engaged to Rathee in August after she returned from a successful campaign at the Asian Games in Jakarta.Interestingly, the engagement took place upon her return from Jakarta at the Indira Gandhi International Airport in New Delhi. The rings were exchanged outside the arrival gates of the airport.The couple on Thursday took an additional vow “beti bachao, beti padhao, beti khilao (save daughters, teach daughters and to let them play)” during the wedding ceremony in Vinesh’s hometown Charkhi Dadri.The couple has been in a relationship for the past 7-8 years.Vinesh had won India a gold medal at the Asian Games when she beat Yuki Irie of Japan in the final of the women’s wrestling.She also became the first Indian woman wrestler to win a gold medal at the Asian Games.Earlier this year, Vinesh had won the gold medal in women’s 50kg freestyle wrestling at 2018 Commonwealth Games in Gold Coast, Australia.The gold also enabled Vinesh to achieve another feat as she became the only woman wrestler to win two medals in back-to-back Asian Games.Vinesh had earlier won a bronze medal in the 48kg category at the 2014 Incheon Asian Games.Vinesh also won back-to-back gold medals in 2014 Glasgow and Gold Coast Commonwealth Games this year.Somvir is a two-time national champion.last_img read more

Do You Really Need a Mobile Ecommerce App?

first_imgNow that the shine is worn off of mobile commerce, we’re starting to see that some of the technology we got so excited about isn’t as useful as originally thought. If you’re considering a mobile app for your ecommerce business, you may want to take a look at some of the latest statistics. Better to know whether your new app will make you money before you invest everything, right?When Consumers Use AppsA study by RetailMeNot asked mobile shoppers how often they shop on their phones and tablets through apps. The results may surprise you. While many do use retail apps on their mobile devices, they do so very infrequently. Over half, at 57%, use their apps once per month or less. Only 10% say they use their apps once per day or more.Those who do use their apps on a daily basis might encourage you to continue developing your ecommerce app. We’re all for it, if you’re sure your app is one consumers would actually download and use.How Many Use AppsA very small amount of users keep more than two retail-based apps on their phones and tablets at any given time. In fact, only 39% have one or two, and 39% say they have more. A discouraging 21% of consumers say they don’t have any commerce apps on their phones at all.Before you develop and launch your app, you have to be sure that your customers will find your app important enough to download and use above all other ecommerce and commerce-based applications. After all, there is only so much memory on mobile devices, and many retail apps are deleted in favor of entertainment.Back to the WebThere are some encouraging numbers here, even with the distinctly discouraging statistics. Quite a few consumers do actually download and use retail apps, even if only sporadically. The rest of your customers still interact by mobile device; they just do so by visiting your mobile site.In fact, the study shows people are much more likely to visit your website for almost any online shopping activity, except for redeeming gift cards and loyalty program points. When checking store hours or locations, 66% will visit your website as compared to 45% using your app. To check reviews, 50% visit your website and 31% use your app. If they want to use their gift card or loyalty points, however, 19% will use their app, while only 12% visit your site. If you plan to use app-based loyalty programs and stored-value cards, then you could very well find that developing your app is worth the trouble and cost.What This MeansWe know apps once seemed like a must-have, but maybe you should focus attention and funds elsewhere. In fact, a great mobile site could do anything your app might do, and consumers are more likely to use that than to download your app. As long as you’ve put significant work into developing a mobile friendly website, your customers should be able to shop, redeem, visit, search, browse, and otherwise enjoy your ecommerce company without the need for an app. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Mobile Apps Originally published Sep 17, 2015 7:00:00 AM, updated February 01 2017last_img read more

A Brief Timeline of the History of Blogging

first_imgjust setting up my twttr— 🚶🏽jack (@jack) March 21, 2006 “NO PETS ALLOWED. We smuggled him in. It was awesome. Felt all undercover.” Source: Adam KontrasAs the sun set on the nineties, blogging began to have quite an impact on many lives. People were starting to figure out how to monetize their blogs — which we’ll get into in a bit — and the stage was set for businesses and individuals alike to take bloggers seriously.2002: A big year for bloggingThe early 2000s saw a few significant events within the blogging realm. Technorati, one of the first blog search engines (but is today a company of “advertising technology specialists”), launched in February 2002.That month, blogger Heather B. Armstrong was fired for writing about her colleagues on her personal blog, Dooce.com. While it’s not clear if she was the first blogger to be terminated because of her personal website’s content, it sparked a conversation about the privacy and freedom of expression for bloggers.The subject arose again in 2004, when Congressional aide and controversial blogger Jessica Cutler would experience the same fate as Armstrong. Cutler, however, blogged anonymously until her identity was revealed by the website Wonkette.The year 2002 also saw the dawn of “Mommy Bloggers,” which largely consisted of mothers blogging about parenting, aiming to create a sense of support and learning for their readers. Melinda Roberts founded TheMommyBlog.com — “one of the original mom blogs,” she writes — that April, creating a category that would continue to take storm for over a decade.The following month, Newsweek predicted that blogs will replace traditional media and, rather in December of that year, it partially came to fruition, when Talking Points Memo broke the written transcript of Trent Lott’s infamous call into “Larry King Live” — when Lott illustriously sang the praises of Strom Thurmond. Blog entries like these would serve as a precursor to live blogging, which took shape the following year.In August, Blog Ads was launched by Pressflex LLC. Less than a year later, Google would debut AdSense, which paired blogs with relevant advertisements (at the discretion of the blogger). Being able to advertise on blogs was a major milestone for bloggers, as it created the opportunity to monetize their work. It set the stage for blogs to be sponsored by major brands that fit their respective credos, or receive free products in exchange for endorsements or reviews. Blogging was turning into a business — and soon, a small population of bloggers would be using what used to be a hobby as their primary source of income.The tumultuous Gawker — which New York Magazine cited as the initiation of gossip blogs — also launched in December 2002, only to cease operations in August 2016 after a high-profile legal battle.2003: The momentum continuesTypePad and WordPress launched in 2003, continuing the trend of providing platform options to a growing number of bloggers. That’s the same year that live blogging is estimated to have started — the Guardian was one of the first outlets on record to make use of live blogging during the 2003 prime minister’s question time. The BBC refers to this blogging activity as “live text,” and has frequently used it for sporting events.WordPress, c. 2005. Source: Wayback MachineTypePad, c. 2003. Source: Wayback MachineFebruary 2003 also marked Google’s acquisition of Pyra Labs — the makers of Blogger. That was a sign of the growing business of blogging, particularly in the wake of the monetization programs that launched the previous year.The early 2000s showed the first signs of a rise in political blogs. In 2003, for example, several traditional media outlets were encouraging staff writers and columnists to double as “cyberjournalists,” as Matt Welch called them in a piece for the Columbia Journalism Review. It reflected a growing number of political bloggers, with many seasoned reporters looking to blogging for opinion and beat outlets.That climate primed the blogosphere for what would follow in the latter half of the decade, when the perspectives and analyses of political bloggers began to be preferred sources of information on current events. The line between traditional media and the blogosphere would start to bend, as bloggers were fated to become members of the press.2004 – 2005: Video and the pressDespite the earliest video blogs being recorded in 2000, it wasn’t until the middle part of the decade that visual content really had the opportunity to take root. In February 2004, videographer Steve Garfield — who went on to be one of the Web’s first video bloggers declared it to be the “year of the video blog.”As fate would have it, YouTube launched only a year later in February 2005, shortly thereafter inviting the public to upload their own videos. But it wasn’t always what people associate it with now — it actually began as a short-lived dating site, where singles could use videos to introduce themselves and state their romantic criteria.YouTube, c. 2005. Source: Wayback MachineBut once YouTube turned its focus to general video uploads (which seemed to take effect by June 2005), it was part of a series of developments that showed the growing credibility of the online user. With ample resources already built for writers, developers were starting to address other content creators.And it wasn’t just developers who were lending credibility these online users. In March 2005, blogger Garrett Graff was the first to be granted White House press credentials.That might have been when the line between news reporting and blogging began to diminish, which some attribute to the launch of the Huffington Post that May. It began as what one case study a “political forum” — and the Washington Post called it a “group blog” in a 2007 profile — but is today one of the highest-profile content aggregators.Huffington Post is largely a mix of syndicated material and original content from staffers, columnists, and unpaid bloggers. Visit the website, though, and you’ll land on a page of global headlines, lending the visual impression that it’s a news outlet.It comes as no surprise that one of Huffington Post’s co-founders, Jonah Peretti, went on to co-found BuzzFeed. Though BuzzFeed wouldn’t refer to itself as a content aggregator — it instead identifies as “a cross-platform, global network for news and entertainment” — it contains a similar vast range of content and, despite having an editorial staff, anyone can post to the site.These newer platforms raised the question: “Is it a newspaper, or is it a blog?” And as the 21st century progressed, the answer to that question wouldn’t become any clearer.2006-2007: The rise of microblogging and rulesThe start of life in 140 characters (or less) began in March 2006, when Twitter co-founder and CEO Jack Dorsey sent out the world’s first tweet. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Bloggingcenter_img Greetings, readers. Welcome to the HubSpot Marketing Blog.We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. You might not be reading this.We’ve found that there’s quite a history behind blogs. According to the documentation we uncovered — and will share with you below — they’ve been around since 1994. They looked a lot different back then, and had many different names and meanings.Download HubSpot’s new State of Inbound report here. Merriam Webster currently defines a blog as “a web site on which someone writes about personal opinions, activities, and experiences.” Remember that — it’s going to come in handy later. But first, let’s talk about how we got here.The Blogging VernacularThe early vocabulary and semantics around blogging are more than a little muddy. As the practice developed, some of the more popular monikers were “weblog,” “personal web page,” and “online diary.” We’ll dive into each of these a bit as we explore the more primitive days of blogging.Now, we simply say “blog” — that’s a pretty popular term in our vocabulary. But what it means continues to change. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform, too), and there’s no longer a standard for what a blog is supposed to look like.And their former look and feel was dictated by the language people used to use to describe the act of blogging. As you’ll see below, the word is primarily rooted in the idea of a log on the web. At one time, in fact, blogging was somewhat restrictive and limited to web-only subject matter.Luckily, we’ve evolved and expanded how and why we blog since then. One day, someone figured out that we don’t have to stick to strictly technical topics when we put things on the Internet. (And thank goodness — remember that thing I said about blogging for a living?)So, let’s see if we can better understand how that all took place. Grab some popcorn — you’re in for a 22-year-long tale.The History of Blogging1994-1997: The early stagesThere’s a bit of debate around the first stages of blogging, much like the rest of its history — in the first half of the nineties, for example, there wasn’t a ton of online record-keeping, and most primitive blogs are either now archived or nowhere to be found.Many of these original bloggers — despite not having yet earned that title — were the same people who first understood the value of the World Wide Web in the 1980s. One of them was then-Swarthmore-College undergrad, Justin Hall, who created a site called links.net in January 1994. It was essentially a review of HTML examples he came across from various online links, but it was enough for the New York Times Magazine to dub him the “founding father of personal bloggers”.In that article, Hall brought up the semantics of blogging, and how he was assigned many titles during his primary days online (some of which are hilariously documented here).“When I first started [blogging], they called it a personal home page,” he said, “then they said I’m one of the first Web diarists, and now I’m one of the first Web bloggers.”That same year, Claudio Pinhanez (who today is a Social Data Analytics Senior Manager at IBM) began to log short entries into what he called an “Open Diary.”But it wasn’t until December 1997 that the term “weblog” came to be. It was first used by Jorn Barger, creator of the website Robot Wisdom. He pioneered the term to describe a “log” of his internet activity, much like Hall did in 1994, which largely amounted to a list of the links he visited.That may have set the tone for the new era of blogging that would follow less than a year later, when blogging-specific platforms began to debut.1998-2001: More resources for bloggersThe later part of the nineties saw an uprising in resources created just for bloggers. One of them, Open Diary, launched in October 1998 and became one of the most pivotal blogging platforms — its name, was a nod to its open, community approach to blogging, as Open Diary was the first of its kind to have a membership model that allowed members of the community to comment on the work of others.Open Diary, c. 1999. Source: Wayback Machine In 1999 — though no one is quite sure exactly when — then-programmer Peter Merholz (who later went on to head up design at Groupon, OpenTable, and Jawbone, among others) shortened the term “weblog” to “blog.”It was part of a period that displayed an influx of blogging opportunities, with each platform attempting to boast its own unique set of features for a particular audience. In 1999 alone, Blogger, (which would go on to be acquired by Google), LiveJournal, and Xanga all launched.Blogger, c. 1999. Source: Wayback Machine LiveJournal, c. 1999. Source: Wayback MachineXanga, c. 2000. Source: Wayback MachineXanga (for whom Twitter co-founder Biz Stone once served as creative director) actually began as a social networking site — sometimes compared to MySpace — and didn’t add blogging features until 2000.This period of time also saw some of the first rumored video blogs. In January 2000, a man named Adam Kontras accompanied a written blog post with a video that updated friends and family on what he was doing. That November, professor Adrian Miles posted what some speculate to be one of the first video blogs, as well, calling it a “vog.” Originally published Sep 13, 2016 8:00:00 AM, updated July 28 2017 It was the introduction of microblogging — sharing stories, news, and other types of content in the smallest format possible. (And these 140 characters will soon look different — check out Twitter’s looming changes.)Microblogging continued to gain momentum in February 2007 with the launch of Tumblr — yet another blogging platform that encouraged users to be brief. It was built, wrote former CNET reporter Josh Lowensohn, for those “who feel they may not have enough content or time to write a full blog, yet still want to write and share links and media.”But with the introduction of short-form, real-time information sharing also came increasingly visceral communication. There would be countless mean tweets, as well as harmful comments left on blogs. It got to a point where, in March 2007, new media mogul Tim O’Reilly proposed a Blogger’s Code of Conduct in response to threatening comments that a friend had received on her blog. The rules were as follows:Take responsibility not just for your own words, but for the comments you allow on your blog.Label your tolerance level for abusive comments.Consider eliminating anonymous comments.Ignore the trolls.Take the conversation offline, and talk directly, or find an intermediary who can do so.If you know someone who is behaving badly, tell them so.Don’t say anything online that you wouldn’t say in person.It showed that the blogosphere had come a long way since the 1998 introduction of Open Diary. Being able to comment on blogs was becoming less of a novelty, and more a point of contention. Several years later — in 2013 — the Huffington Post finally took a cue from rule #3 on the code of conduct, banning anonymous comments on its content and requiring commenters to link their feedback to a Facebook profile.2008-2011: Blogging Dark AgesDuring this period of four years, there weren’t many major events that propelled how or why people blogged.There were a few developments of note, however. In January 2009, the White House blog debuted.Later that year, the film Julie & Julia premiered, which followed the success of one food blogger whose online work eventually became a book. It was one of the first pop cultural references to the professional success of bloggers, and stood to inspire others — by 2010, 11% of bloggers reported earning their primary income from blogging.Google also made some changes that would impact bloggers in 2011 with its rollout of the “Panda” algorithm change. Its purpose was to lower the rank of sites with what Moz called “thin content,” which hurt bloggers producing content that Google deemed to be of lower quality. A lot of that had to do with bloggers having a lack of inbound links — a link to your website that comes from another one. (My colleague, Lindsay Kolowich, wrote more about that here.) Without many sites linking to these blogs, Google’s algorithm would begin to interpret them as less relevant.2012: Medium is foundedIn August 2012, a co-founder of Pyra Labs — the creators of Blogger — Evan Williams, created Medium: One of the newest blogging platforms.Today, Medium is more than that. People can use it to write and publish original content, like most other blogging platforms. But Medium is continuing to blur the line between news reporting and blogging. In fact, on its website, the company describes itself as serving up “daily news reimagined, straight from the people who are making and living it.”It was a notable introduction of decentralized content: A concept that allows users to share their work that has been published elsewhere on a content creation platform. That’s different than sharing links on social media, for example, where limited content is displayed. Instead, the full text and images of the work are shared, with the original author and source credited, on a site different from its origin.It might sound kind of confusing and pointless. But my colleague, Sam Mallikarjunan, explains the benefits of doing something like that in his article, “Why Medium Works.” In sum: Medium has roughly three million viewers, all sharing and reading content. Does your blog have that kind of reach? If it doesn’t, you can reach Medium’s vast audience by syndicating your own content on their platform, drawing more attention to your work.The same year that Medium launched, LinkedIn introduced its Influencers program, which recruited notable business figures to guest blog on LinkedIn’s publishing platform. Eventually, that platform became open to all LinkedIn members in 2014 — HubSpot’s Ginny Mineo discussed that development here, and how it fit into the “self-publishing pie.”Though LinkedIn’s platform worked a bit differently than Medium’s — users can’t re-post full bodies of work in the same seamless way on the former — it does provide another outlet for people to share original content with an audience much larger than they may have received on their own domains. HubSpot’s VP of Marketing, Meghan Anderson, writes more about the positive outcomes of that kind of strategy here.Last month saw the latest development of the blogging realm — the creators of WordPress announced they would be rolling out the .blog domain. Until November 9, users have to apply for one of the highly-coveted domains. I tried applying for one, and found out that it’ll cost me $250 for a combined application and renewal fee. If for some reason I don’t get it, I’m told I’ll get my money back, or if other people apply for it, we’ll all have to bid for it in an auction.But here’s the cool thing about .blog — even though it was made by the creators of WordPress, you don’t have to use the WordPress platform in order to build a blog on that domain.“The domain registrations are open to anyone,” wrote Adario Strange of Mashable, “regardless of publishing platform.”We’ll be watching this domain unfolds, and are eager to see how it contributes to the evolution of content.What’s Next?I don’t know about you, but after diving into the history of blogging, I’m pretty excited to see what its future looks like.Of course, it probably helps that blogging is my line of work. But I’m certainly not alone. Here at HubSpot, our content team has at least three full-time bloggers, and there are an increasing number of job titles that either indicate or include a blogging as a major function.It makes sense, when you look at the state of blogging now. It’s an integral part of marketing and content strategy, and has even shown to increase lead flow up to 700% for some businesses.How blogging continues to change will determine what our careers look like, and I encourage all marketers — corporate or otherwise — to blog on behalf of their respective brands. It might seem like a lot of work, but if the evolution of blogging has indicated nothing else, it’s that the sphere will only continue to expand.And that’s something marketers should continue to pay attention to — not just the growth of blogging, but how many different interpretations of it exist. Just look at Facebook Live, Facebook Instant Articles, and Snapchat Stories against the context of the dictionary definition of a blog from above: “a web site on which someone writes about personal opinions, activities, and experiences.” Replace “writes about” with “shares,” and you could make the case that most of today’s content platforms — including social media networks — are their very own versions of blogs.Want to learn more about the future of blogging and marketing as a whole? Check out the latest edition of our State of Inbound report here. (Image Credit: 1998-2001, 2002, 2003, 2004-2005, 2006-2007, 2008-2011, 2012.)How do you envision the future of blogging? Share your thoughts and ideas in the comments below.  last_img read more

Lead Generation Forms: 22 Examples to Help You Convert More Leads

first_img19. LinkedInSource: LinkedInWhen you open LinkedIn’s website, you immediately see their lead generation form. In addition to sign up being free (as stated at the top of the form), registration only requires you to complete four fields. Lastly, LinkedIn makes sure you understand that you will be agreeing to all of their terms and conditions upon form submission.Key takeaways:Form is the first thing you see when you open LinkedIn’s siteSign up is free and easyRequirement to agree to the company’s terms and conditions 22 Examples of Lead Generation Forms That Convert 8. Microsoft Small Business AcademySource: Microsoft Small Business AcademyThe Microsoft Small Business Academy lead generation form lists multiple reasons why you should register for their webcast — located right next to their lead generation form. Not only do they mention what registration includes, but they also add to the excitement with short bios about the webcast’s featured guests. The form is set apart from the other content on the page as it is located in a separate box, making everything on the page easy to read and the form easy to complete.Key takeaways:Descriptions are included about the reasons you should sign upDetails about the webcast’s features and guest speakers are listedForm is set apart from the other content on the page 5. HubSpot Marketing GraderSource: HubSpotThe HubSpot Marketing Grader homepage has a unique CTA — it’s a jump link that, when clicked, scrolls down to the bottom of the page where the lead generation form is located. This prevents you from having to search around the website for the form. The form is clean, contains no distractions, includes form field titles that are easy to understand, and tells you what information is required.Key takeaways:Jump link to the formForm has a clean and sleek appearance with no distractionsStraightforward form field titles Topics: 22. My Simple ShowSource: My Simple ShowMy Simple Show’s lead generation form appears in a popup window that dims the background and everything else around it. Sign up, which is free according to the form, is also made quick and easy because you can connect through your Facebook or Google account. Another way the form saves you time is by providing you with their password creation requirements in the form … because nobody likes sitting there trying password combination after combination.Key takeaways:Form appears in a popup window that dims the backgroundForm states sign up is freePassword requirements are clearly explained ConclusionLead generation forms have the potential to increase your conversions and create a great user experience on your website. With the key takeaways and tips mentioned above, and the help of a great form builder, you can craft an impactful lead generation form that works for your brand, business, and buyer personas in just minutes. Get started by picking a few tactics from these examples and try implementing them in your own forms to see what works and boosts your number of conversions! 9. LyftSource: LyftThe Lyft lead generation form is just about the only thing you see (along with some fun animations) when you enter the company’s website. The form serves two purposes — you can either sign up for a ride or apply to become a driver. With the click of a button, the form changes back and forth between these two options. Lyft also makes signing up appear simple by only requiring one piece of information to get started.Key takeaways:Visuals don’t detract from the formForm has a dual purpose that saves you timeMulti-step form looks less daunting to complete Originally published Oct 16, 2018 8:00:00 AM, updated September 05 2019 6. Oracle Source: OracleOracle’s lead generation form is unique because it includes a description about the reasons why so many impressive companies already use their product. They use social proof as a way to entice you to sign up.The form fields are to the side of the product description, which clearly separates the two sections of the page. There is also an asterisk next to each required field to avoid confusion about what information needs to be submitted. Oracle also added a simple math question at the end of the form to ensure only humans are signing up (which works in a similar way to a CAPTCHA).Key takeaways:Form uses social proof and product benefits to encourage submissionsAsterisks show you which fields are necessarySimple test at the end of the form serves as a CAPTCHA workaround 1. SlackSource: Slack Slack keeps things simple with their multi-step lead generation form. The form asks for an email address before taking you to another landing page to complete a few more necessary fields. Slack’s lead generation form also matches their brand’s aesthetic and includes fun animations that don’t distract you from completing the form.Key takeaways:Simple and straightforwardSplit up into multiple steps (and pages) due to the number of necessary fieldsBranded appropriately with unique animations 7. eHarmony eHarmonyeHarmony’s lead generation form is the first thing you see when you enter the site. The form states that signup is free, which is an added incentive considering eHarmony is a paid dating service. The unique form design — which includes colorful circles that act as checkboxes — is visually pleasing and fits the company’s branding. With only five form fields, sign up is a quick and painless process for visitors.Key takeaways:Form is front and center when you enter the siteUnique form design matches the company’s brandingSignup incentive Have you ever completed a lead generation form — such as a sign up form, registration form, or contact form — and thought to yourself, “Wow, what a great experience I just had filling out that form!”Maybe not.But, you might recall a negative experience you had while completing a website form. Whether it was an extremely long form, a form that was hard to locate on a company’s website, or one that simply wouldn’t allow you to submit your responses for unknown reasons, most internet users can remember a time in which they had some type of issue completing a web form.Lead generation forms are crucial to your business — they’re how you attract website visitors and turn them into leads. You can’t afford to have a form on your website that doesn’t create a positive, painless experience for those visitors.Download the beginner’s guide to converting website visitors into leads for your business here.That’s why we’ve rounded up 22 of our favorite lead generation forms and included key takeaways from each to help you create a great user experience and increase your own conversions. Don’t forget to share this post! 14. LeadformlySource: LeadformlyLeadformly’s lead generation form provides you with a free trial upon signup. Not only is that a great incentive for you to sign up, but the form also only requires you to enter an email address and password to do so, making the registration process even more enticing. The company has a box next to their form with information that explains everything you will get out of your trial and experience with the product.Key takeaways:Incentive for signing upExceptionally simple formExplanation about what you get out of signing up Web Forms 16. Crazy EggSourceCrazy Egg When you open Crazy Egg’s website, you immediately see a large, bold CTA button that says, “Show Me My Heatmap” — right away, there is an incentive for you to sign up. To receive your heatmap, all you have to do is complete one form field. And to further convince you that providing your information is a good idea, the form includes social proof at the top of the page reminding you that over 300,000 (and counting) other websites use Crazy Egg.Key takeaways:Sign up CTA and incentive are the first two things you seeOnly one form field visible on the landing pageSocial proof is convincingcenter_img 22 Lead Generation Form ExamplesWhile reviewing the following examples, be sure to keep an eye out for themes — many of these forms employ common, effective tactics that you can apply to your own. 11. Bizness AppsSource: Bizness AppsBizness Apps’ lead generation form is very plain in terms of design, which works because it matches the rest of their branding. The title of the form clearly states its purpose and there is also a reCAPTCHA at the bottom of the form which allows only quality leads (not spammers) to submit for processing.Key takeaways:Plain and simple designThe form’s title clearly states purposereCAPTCHA allows only quality leads to submit forms 15. ZillowSource: ZillowZillow has a CTA button at the top of their main landing page that opens a sign up form in a popup box. When the popup box appears, the background fades so you can easily focus on the form. Zillow also makes, sign up easy with the ability to connect to your Facebook or Google account to speed up the process.Key takeaways:Form appears in a popup boxBackground dims around popup boxOption to connect to your Facebook or Google account  10. Airbnb Source: AirbnbWhen you open Airbnb’s website and click on their sign up CTA, you are brought to the form pictured above. The form allows you to sign up using your Facebook or Google account to speed up the process.When they created their form, Airbnb assumed you may have questions come up during the signup process. Located next to specific form fields, there are buttons with question marks that explain why Airbnb requires certain information. Airbnb also confirms whether or not you want to receive their marketing messages via email before simply signing you up.Key takeaways:Option to connect to your Facebook or Google accountExplanations included about why specific information is requiredOpt into marketing messages 17. HuluSource: HuluHulu’s lead generation form is minimalist in terms of design. With one of the only pops of color being the CTA, followed by some very straightforward form fields, the form is easy to follow and understand. This is important because it’s a multi-step form, meaning once you hit “Continue”, you are directed to another landing page with more form fields to complete. Hulu breaks up the form into multiple steps due to its length to make it appear less daunting.Key takeaways:Simplistic look that makes the form easy to completeVisible and attention-grabbing CTA buttonForm appears less daunting because it is broken up into multiple steps 21. Bounce Exchange Source: Bounce ExchangeWhen leads click on the Bounce Exchange “Get A Demo” CTA button on the company’s landing page, they are brought to another page dedicated to signing up. Both the form’s title and the CTA “Submit” button are bright, bold, and large. The titles of the form fields are placed in a unique location, inside of the fields instead of above or around them, which creates a clean and streamlined appearance.Key takeaways:Dedicated landing pageForm’s title and CTA are attention-grabbing and easy to spotForm field titles are inside of the fields 4. Sentient Ascend Source: Sentient AscendSentient Ascend’s CTA button is pretty much the first thing you see when you go to the company’s website — it’s bright orange and located in the hero section of the page. The form clearly marks which fields are and are not required for you to complete, and there is an optional long-text entry field where you can leave a longer response.Key takeaways:CTA button is very visibleForm clearly tells you which fields are and aren’t requiredLong-text entry field allows you to comment freely 20. DIRECTV Source: DIRECTVWhen you open the DIRECTV website and click on their “Get Started” CTA button, a lead generation form appears in a popup box, causing the background to dim. The form stops you from continuing onto the next field if you don’t provide accurate information or if you try skipping required fields. Since the form is on the longer side, DIRECTV chose to implement a multi-step form so the it looks shorter in length and easier to complete.Key takeaways:Form is located in a popup boxForm stops you from continuing if you provide incorrect information or skip a stepMulti-step form splits up all of the information 2. Dropbox Source: Dropbox Dropbox’s lead generation form appears when you click on the CTA button located on the company’s landing page. There are only four required fields and the form allows you to speed up the completion process by giving you the option to sign in using your Google account.Key takeaways:Clear CTA button leads you to the form’s landing pageOnly four required fields on the formOptional sign in using Google account 18. Broadcast2world Source: Broadcast2worldBroadcast2world’s lead generation form is located on a landing page that contains a video, a description about the reasons why you should sign up, and social proof. Located next to the form, there is even contact information so you can get in touch with someone at the company to discuss any of your questions or concerns prior to signing up. And if that’s not enough, Broadcast2world added a long-text entry field to the form where you can describe any questions or concerns.Key takeaways:Form is on its own landing pageForm is nicely organized alongside several other pieces of contentA long-text entry field is included for questions and concerns 12. SoulCycle Source: SoulCycleSoulCycle’s lead generation form is located at the top of their landing page in a drop-down menu. The form only requires an email, username, and password, making the entire sign up process take only seconds to complete. In addition to having just a few fields, the form’s sleek look matches SoulCycle’s entire website design and branding.Key takeaways:Form is located in a drop-down menuForm only has a few fieldsForm matches SoulCycle’s branding and style SlackDropboxOptimizelySentient AscendHubSpot Marketing GraderOracleeHarmonyMicrosoft Small Business AcademyLyftAirBnBBizness AppsSoulCycleUnico NutritionLeadformlyZillowCrazy EggHuluBroadcast2worldLinkedInDIRECTVBounce ExchangeMy Simple Show 13. Unico NutritionSource: Unico NutritionUnico Nutrition has two lead generation forms on their website that appear at different times throughout the buyer’s journey. The first form appears in a popup box the second you open their website. The form offers an incentive for providing your email addresses — an exclusive first-time shopper discount. Who doesn’t love a discount code?Source: Unico NutritionUnico’s second lead generation form appears after visitors click a “Sign Up” CTA button. The landing page has a dual purpose and includes two forms — a new customer sign up form and a current customer login form. Whether it’s your first time trying to login or your hundredth, all of your interactions with your Unico account will originate from the same landing page.Lastly, the appearance of both forms matches Unico’s fun and colorful website and branding.Key takeaways:Having multiple lead generation forms works for Unico’s buyer personasLanding page has a dual purpose with sign in and sign up formsBright and colorful appearance 3. OptimizelySource: OptimizelyThere’s a bright and bold “Get Started” CTA button in the top right corner of Optimizely’s landing page. When you click it, their lead generation form appears in a popup box (along with a dimmed background, making the form easy to read and complete). The two-column format also makes the form appear shorter.Key takeaways:Bright and bold CTA button on the company’s landing pageForm appears in a popup box and the entire background dimsForm’s two-column format tricks the eye and makes it appear shorter in lengthlast_img read more

19 Tips to Write Catchy Email Subject Lines [+ Examples]

first_img How to Write Good Email Subject Lines Email Subject Lines Originally published Nov 3, 2019 7:19:00 PM, updated November 04 2019 Don’t forget to share this post! Keep it short and sweet. Use a familiar sender name. Avoid the ‘no-reply’ sender name. Use personalization tokens. Segment your lists. Don’t make false promises. Do tell them what’s inside. Time it right. Use concise language. Start with action-oriented verbs. Make people feel special. Create a sense of importance. Use numbers. Pose a compelling question. Don’t be afraid to get punny. DON’T USE ALL CAPS or overuse exclamation points!!! Don’t include a question and exclamation in the same subject line. Use engaging preview text. A/B test your subject lines.center_img Topics: No matter what they say, people do judge emails by their subject lines.In fact, 47% of marketers say they test different email subject lines to optimize their emails’ performance. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through.While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for standing out in a crowded inbox.Do you want your email content opened, read, and clicked? It all starts with the subject line. Read on for some tried-and-true tips to help jazz up your subject lines and boost your emails’ engagement.Click here to learn how to write effective email subject line with the help of 100 examples from real brands and businesses.Email Subject Line Best PracticesBefore we get to our more detailed tips, let’s go over some fundamentals of what makes a great subject line. Regardless of your goals, these are the essential elements that your subject line should possess:1. UrgencyThere’s a phrase that, for many of us, is reminiscent of classic infomercials: “Act now!” And while we wouldn’t encourage using that exact language in your content, we do agree that communicating urgency and scarcity in an email subject line can help compel readers to click (or act) — when phrased creatively and strategically. But because you don’t want to be known as “the brand that cried wolf,” use these subject lines sparingly, and try to limit them to when the occasion genuinely calls for immediate action.2. CuriositySometimes, subject lines work because of their ability to send the message, “You will benefit from opening this email.” But other times, it’s good to maintain some sense of mystery — especially if it pique’s the recipient’s natural curiosity and interest. Because they require opening the email to get more information, they can result in, well, a higher open rate. But make sure the subject line, while enigmatic, still aligns with your brand. Too obscure, and it could end up being seen as spam.3. OffersHere’s where that benefit of opening a given email comes in. At the end of the day, people love new things and experiences — especially when they come free, or at least discounted. Open with that by including it in your subject line. Personally, I’m much more inclined to open my daily newsletters when there’s an offer of or allusion “free stuff” directly mentioned in my inbox.4. PersonalizationNo two email subscribers are exactly the same — and, sometimes, that means the emails you send them shouldn’t be, either. At this point in time, marketers have never had more ways to learn about their subscribers’ preferences, jobs, or general (dis)likes. So when you send them content, on occasion, make it catered toward the individual.5. Relevance and TimelinessWhen we subscribe to an email list, much of the time, it’s because we want to be kept informed, or at least learn more about a given topic (more on that later). Similar to piquing your audience’s curiosity, crafting email subject lines that incorporate trending topics or timely headlines can help you establish your brand as an authority within your industry — and can compel people to click to read.6. Name RecognitionLet’s face it: We all have famous people who, at some point, we presently or previously have admired. And when you understand your audience’s preferences and interests, you can pique their interest by including the names of this admired, recognizable individuals by including them in your content — and mentioning them in your email subject lines. But take heed: This tactic really only works when it aligns with your brand, product, or service, so keep it relevant, rather than just throwing out a recognizable name for the sake of recognition.7. Cool StoriesAt risk of sounding like a broken record, here’s another place where curiosity comes into play. By front-loading your email subject line with a compelling allusion to a story that the message tells — but can only be read if opened or clicked — your audience is like to become intrigued, and want to learn more. Again, make sure the story is relevant to your brand. Otherwise, it might just confuse your readers and prevent them from opening the email. 1. Keep it short and sweet.Email subject lines will get cut off if they’re too long, particularly on mobile devices. And with up to 77% of email opens taking place on mobile, we recommend using subject lines with fewer than 50 characters to make sure the people scanning your emails read the entire subject line.If you’re struggling to keep your subject lines short, think about which words matter less and where you can remove a frivolous detail. For example, if you’re sending an order confirmation, doesn’t “Your order is being processed” look better than “Order #9435893458358 is being processed”?Same goes for your regular emails: Don’t waste your time including the word “update” or “newsletter” in the subject line. Some studies even suggest these words can decrease the message’s open rate since it tells readers the email is associated with a series, and therefore they can catch the next one.2. Use a familiar sender name.That name recognition we mentioned earlier doesn’t just apply to the famous — it applies to the familiar. When setting your sender name, be as human as you can. Olivia@yourcompany.com is both inviting and unintimidating to people when they open their inboxes.If you’ve already met your recipients from a previous conversation, use your own name as the sender’s address — even if the email is technically coming from the company as a whole. The best impression you can make on your customers is that they’re working with you, the individual — not the entire business.”If the ‘from’ name doesn’t sound like it’s from someone you want to hear from, it doesn’t matter what the subject line is,” explains Copy Hacker’s Joanna Wiebe. Ultimately, people are busy, and they simply don’t bother with you if you don’t sound like someone who would make for an easy (or at least friendly) conversation.3. Avoid the ‘no-reply’ sender name.Thanks to the amount of spam email people get these days, most people hesitate to open email from unfamiliar senders. And even fewer people like talking to a robot. Think about when you call a company and can’t get a hold of an actual person. It’s frustrating, right? This goes for email, as well.Never use “noreply@company.com.” I repeat: Never use this email address. Not only does it make it look less personable, but it also stops people from adding your email to their address book.Instead, avoid using a generic email address and send the email from a real person. For instance, we once found that emails sent from “Maggie Georgieva, HubSpot” performed better in terms of opens and clickthrough rate than emails sent from just “HubSpot.” (HubSpot customers: Learn how to personalize the “From” name and email address here.)4. Use personalization tokens.Remember the personalization we mentioned earlier? Using personalization tokens — like name or location — in the subject line adds a feeling of rapport, especially when it’s a name. Everyone loves the sound of their own name. Plus, it increases clickthrough rate: In fact, research has shown that emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not.One example of how brands affix this information to subject lines is when dog walking company Wag! does so with dog names. Here’s one such email that HubSpot’s Amanda Zantal-Wiener received:That’s great personalization and great timing.Another personalization tactic that works is to tailor subject lines to the recipient’s location — things like lists of their respective cities’ best outdoor bars and restaurants.Just don’t go overboard with the personalization here. That can be a little creepy. But little personalized touches here and there show that you know more about your recipients than just their email address. However, if you can’t (or don’t want to) use personalization tokens in the subject line, use “you” or “your” so it still sounds like you’re addressing them directly.5. Segment your lists.While email blasts that go out to your entire list might be relevant and helpful to some people, it won’t be to others — and could cause confusion or frustration. Why is this restaurant sending me a list of the best local steakhouses when I’m a vegetarian? Why is this company sending me case studies when I just signed up for its email list yesterday?Personalize the experience using information from the actions your customers have already taken — from which forms they’ve filled out, to which industries they’re in, to what their personal preferences are. In email marketing, you can personalize your recipients’ experience using a little thing called list segmentation.How you segment your lists depends on your business and your goals, but you can read this blog post for 27 ideas for how to slice and dice your email lists for better segmentation.6. Don’t make false promises.Your email subject line is making a promise to your reader about what you will deliver in your message. Make sure that you make good on that commitment — and do not try to get your email opened by making false promises. This will irk your audience, and they’ll learn not to trust your subject lines, resulting in a lower open rate and a higher unsubscribe rate.7. Do tell them what’s inside.Speaking of making promises, if your visitor has downloaded an offer and you’re delivering it via email, it’s a great idea to use a subject line that says something like, “Your new ebook inside!” or, “Your guide awaits!” This works better than a simple “thank you” in the subject line because it makes it clear that something is waiting inside the email.8. Time it right.Sending an email at the right time with the right subject line can make a huge difference in open and clickthrough rate. A prime example? When food publication Eater sends at 6:45 P.M. on a Wednesday evening that said, “Where to Drink Beer Right Now” — just in time for happy hour. Nailed it.Another favorite example of mine is a classic email from Warby Parker with the subject line, “Uh-oh, your prescription is expiring.” It was sent two weeks before the recipient needed to renew his prescription. By sending an email at the right time, Warby Parker increased the chances of their email getting opened — and included a relevant call-to-action about getting a glasses upgrade, too.9. Use concise language.Keep in mind that people scan their inboxes very quickly — so the more clear and concise your subject line is, the better. It’s usually a lot better to be concise than it is to use complex and flowery language — unless you’re going for an elusive subject tone to entice your recipients.When you’re going for a concise subject line, think first about how your email will benefit your recipients. You’ll want to make that benefit very clear. For example, “Increase your open rates by 50% today” is more appealing than “How to increase open rates.”10. Start with action-oriented verbs.Subject lines are similar to calls-to-action, in that you want the language to inspire people to click. Subject lines that begin with action verbs tend to be a lot more enticing, and your emails could be drastically more clickable by adding a vibrant verb at the beginning.Actionable subject lines will inspire people to click on your email by instilling urgency and excitement. For example, in an email inviting people to a hockey legend dinner, the email subject line might read, “Dine with Bruins legend Bobby Orr,” rather than a more generic (and less actionable) “Local Boston Sports Legend Meal.” The former email uses “Dine” to help the reader envision themselves at a dinner table.11. Make people feel special.The psychology of exclusivity is a powerful thing. When people feel like they’re on the inside, it gives them a sense of belonging that could build loyalty and compel them to convert better on your emails.The right phrasing can make your recipients feel special — and the effect can be magical. A few ideas for phrasing include:”For our beloved customers only””An exclusive offer for you””My gift to you””You’re invited!””Private invite”12. Create a sense of importance.There’s a phrase that, for many of us, is reminiscent of classic infomercials: “Act now!”And while we wouldn’t encourage using that exact language in your content, we do agree that communicating urgency and scarcity in an email subject line can help compel readers to click (or act) — when phrased creatively and strategically.But because you don’t want to be known as “the brand that cried wolf,” use these subject lines sparingly, and try to limit them to when the occasion genuinely calls for immediate action.13. Use numbers.A lot of businesses send emails with vague statements in their subject lines — which is why using data and numbers is a great way to get your emails noticed, demonstrate a clear and straightforward message about your offer, and set the right expectations.Just like with blog titles, using numbers in your subject line is an effective email marketing best practice. You might use numbers to refer to the title of your listicle, the page length of the offer you’re sending, a specific discount, or the numerical benefit of a particular resource you’re providing — like “Join more than 750 others at this event!”14. Pose a compelling question.Asking a question in your subject line can also draw readers in — especially if you’re asking a question you know is relevant to your recipients’ buyer persona. This is just one way to pique that curiosity we mentioned earlier. For example, you might try the following: “Are you making these SEO mistakes?” or “Do you know what your website is doing wrong?”Zillow once sent an email with the subject line, “What Can You Afford?” that linked to a website showing apartments for rent. A subject line like this is both encouraging and a touch competitive: While it gives hope that there are apartments out there that’ll fit within your budget, it also pits your cash against what the market offers.Another example comes from DocuSign. They sent an email late in the lead nurturing process, with the subject line, “What are your customers saying?” The body of the email contained a bunch of case studies that were meant to help the recipient move closer to actually purchasing DocuSign. This was a smart move: Folks who are further down the funnel are likely more receptive to hearing customer testimonials.15. Don’t be afraid to get punny.Most people love a good pun. It’s a great way to delight your recipients and spice up your emails. Some of the best punny email subject lines come from JetBlue, with subject lines like “Land wander-Some of the best punny email subject lines come from JetBlue, with subject lines like, “Land wander-ful low fares now!”Quirky — a community-led invention platform — worded one of its email subject lines like this: “Abra-cord-abra! Yeah, we said it.” That second part is conversational and self-referential — and exactly what most people would say after making a really cheesy joke in real life.If you’re the least bit punny, think about small ways you can slip them into your emails when it’s appropriate. Just don’t overdo it. And remember the rule: When in doubt, ask a coworker.16. DON’T USE ALL CAPS or overuse exclamation points!!!A subject line that says, “OPEN NOW AND RECEIVE A FREE TRIAL” or, “50% off coupon today only!!!!!!!!” isn’t going to get your email opened. In fact, it’ll probably get your email ignored.Why? People don’t like to be yelled at, and using all caps and/or a lot of exclamation points can really rub people the wrong way. In fact, according to a study by the Radicati Group, more than 85% of respondents prefer an all-lowercase subject line to one in all caps.Not only are these tactics disruptive, but they look spammy. So instead of using disruptive tactics like these to stand out in people’s inboxes, try personalizing your emails, establishing relevancy, and using catchy and delightful language.17. Don’t include a question and exclamation in the same subject line.Here’s a subject line that can automatically wind up in a recipient’s spam folder: “Want a solution fast? Act now!”The fast solution isn’t the problem the example above. It’s also not “act now” — although those are known email marketing spam words. It’s both phrases together. This is a classic email saboteur, and it comes in many forms. All you need is to ask and yell at the same time.The PLING_QUERY rule is a directive by the Apache web server that flags an email as spam if it contains both a question mark and an exclamation mark in the subject line. The example above is a common one. A good solution? Don’t do that!Not only is this subject line format overdone, but it’s alienating to your audience. Open-ended questions are a show of ignorance; any good marketer knows their leads better than that.18. Use engaging preview text.While preview text isn’t technically part of your subject line, it does appear right near the subject line — and it certainly deserves your attention.Preview text provides recipients with a peek at the content inside your email, which email clients like the iPhone Mail app, Gmail, and Outlook will display alongside the subject line. (The exact amount of text shown depends on the email client and user settings.)When you don’t set the preview text yourself, the email client will automatically pull from the body of your email. That can look messy depending on your email content, and it’s also a wasted opportunity to engage your audience. (HubSpot customers: Click here to learn how to set the preview text of your emails.)19. A/B test your subject lines.Although these tips and best practices are a great place to start, what works best for some companies may not work as well for others. It’s all about figuring out what works best for your specific audience. That’s where A/B testing comes in.While it can be tempting to use your intuition to predict what subject line language will make people click on your emails, you should always A/B test your highest-stakes subject lines, and tweak the wording according to your results. What works best for your audience: Long or short subject lines? Including numbers or not including numbers? Questions or statements?Read this blog post for an A/B testing checklist you can bookmark the next time you want to run one on your emails. (HubSpot customers: Learn how to A/B test emails in HubSpot here.)Examples of Catchy Email Subject LinesTo give you some added inspiration, here’s a quick list of some of the most intriguing subject lines we’ve seen recently.”Claim your UNLIMITED free photo book + pages and more” – Shutterfly”👻Trip or treat! Up to $300 off ends tomorrow” – EF Tours”Generous PTO and summer Fridays” – MediabistroSubject: “It’s scary outside.” Preview text: “Here’s $5 to stay in” – Drizly”Smoldering red lipstick” – Chanel”Corelle. (Enough said.)” – Wayfair”Do you know how important this is?” – Allstate”Electrify your next night out. Trending party dresses are now on sale.” – WishAt the end of the day, if your emails aren’t getting opened, they’re not getting seen. You have great content to share — now, you have to prove it in your subject line.Editor’s Note: This blog post was originally published in July 2018 but was updated in November of 2019 for comprehensiveness.last_img read more

Ranveer Singh: I always wanted to be a hero in Rohit Shetty film

first_imgActor Ranveer Singh, who worked with director Rohit Shetty in last year’s blockbuster film Simmba, says he always wanted to be his hero.”Rohit is the king of the action-entertainment and the masala genre. I always wanted to be his hero and when I got this opportunity, I gave it my all. Both of us are entertainers at our core – we like entertaining the audiences to the hilt,” Ranveer said.In the film, Ranveer played a cop named Sangram Bhalerao. For him, the character has a special place in his heart.”Sangram Bhalerao will always stay extraordinarily close to my heart because I got to act in a film, in a genre which was my home territory. I’m thankful to Rohit Shetty for believing in me and making me part of his power packed cop universe.”Actress Sara Ali Khan, who played a pivotal role in the film, too praised Rohit.She said, “The way I define a masala Bollywood film is a Rohit sir film. I think it has every emotion, every flavor is depicted, and in a rather grand way, which makes watching a movie a fulfilling experience.”There’s drama, romance, good music, large sets, cars are flying. When you come with your friends and family for two hours you get fully transported into his grand larger-than-life world which makes the cinema-going experience totally memorable and fully paisa vasool,” Sara said.advertisementALSO READ | Deepika Padukone and Ranveer Singh pose with fan on 83 sets. See photoALSO READ | Simmba box office collection makes Karan Johar thank Ranveer Singh, Rohit Shetty with cute postALSO READ | Boman Irani joins Ranveer Singh’s film 83 as Farokh EngineerALSO WATCH | Ranveer Singh on 83: It is one of the greatest sports stories recorded in historylast_img read more

Terence Lewis and British Council come together to teach gender sensitization to BMC school students

first_imgBritish Council, the UK’s international organisation for educational opportunities and cultural relations, announced the launch of its international gender-education programme – Changing Moves Changing Minds (CMCM) – in Mumbai. This globally successful programme will be implemented in 1187 Mumbai municipal corporation run schools starting October 2019 with the support of programme partners – Municipal Corporation of Greater Mumbai (MCGM) Gem and Jewellery National Relief Foundation (GJNRF). Terence Lewis, renowned contemporary dance choreographer is the brand ambassador for the programme.What is Changing Moves Changing Minds (CMCM)?Changing Moves Changing Minds (CMCM) is an international education programme that is conceptualized and delivered by British Council, the Royal Academy of Dance (UK) and the Marylebone Cricket Club (UK) that attempts to break gender stereotypes amongst young children at an early age.CMCM has a six- week curriculum using ‘cricket-dance methodology’ that challenges gender stereotypes through sport (cricket) and dance as a medium, promoting positive gender roles in children and enabling young people to realise their potential and fulfil their aspirations.Who can join Changing Moves Changing Minds (CMCM)?The programme is designed for children falling in the age group of 10-12 years from Classes 5, 6 and 7.It aims to reach more than one lakh students in Mumbai through 120 master trainers and 2374 teachers.Royal Academy of Dance (RAD) and Marylebone Cricket Club (MCC) have together co-trained master trainers and these master trainers will cascade this training to schoolteachers who will then deliver the learning to students.Aditya Thackeray, Shivsena Leader & Yuvasena President along with Praveen Pardeshi IAS – MCGM, Sanjay Kothari – Chairman, GJNRF, Barbara Wickham OBE – Director, British Council India and Terence Lewis attended the launch event at BMC English High School, Worli.advertisementWho said what? “Changing Moves Changing Minds is an innovative project which targets gender stereotypes at an early age and ensures gender equality. We are happy that British Council and Gem and Jewellery National Relief Foundation have come together for this cause. We would like to upscale this project across Mumbai municipal schools “said Aditya Thackeray, Shivsena Leader & Yuvasena President.”We are very happy to get associated with British Council and also thankful to GJNRF for supporting this cause. We are hopeful that with this intervention, children studying in BMC schools would get exposure of beyond the classroom activities which would help them to understand gender stereotypes and how to address them.” said Praveen Pardeshi, Commissioner, Brihanmumbai Municipal Corporation.”As part of our work partnering with State and Municipal Governments on their education reform agendas, I am delighted to be working with Mumbai Corporation on this exciting project to be delivered across government primary schools in Mumbai. The British Council has worked with the Royal Academy of Dance and Marylebone Cricket Club to bring their exciting Changing Moves Changing Minds project to India. This uses cricket and movement to challenge gender stereotypes in the classroom, help girls and boys better understand each other and encourage every child to reach their full potential.” said Helen Silvester, Director West India, British Council.”We believe that proper education is need of the hour for our country and joining hands with British Council is a good opportunity for us. British Council trained master trainers will train the teachers of Municipal schools and in turn these teachers will train students. We are happy to get associated with them and hope it will go a long way in education system of Municipal schools.” said Sanjay Kothari, Chairman Gem and Jewellery National Relief Foundation.Terence Lewis, renowned contemporary dance choreographer and the brand ambassador for the programme said, “I feel happy to be associated with the International gender-education programme by British Council called Changing Moves Changing Minds (CMCM) that challenges gender stereotypes through dance and sport (cricket) as a medium, promoting positive gender roles in children. Being a role model for the youth across the country and having judged and mentored young talented kids on television, I feel a programme like this running at the grass-root level where gender stereotypes are common, is much-needed. It has the potential to be a real game-changer and hence as a public figure and role model, I take this as my responsibility to promote and support this program so that it can reach a wider audience.”The CMCM programme by British Council has been piloted in other Indian cities already and has received tremendous success on sensitisation and delivery parameters.Pilot projects have demonstrated that the ‘cricket-dance’ methodology is a unique concept that has the potential to be gender transformative.advertisementAround 90 percent of students are participating as they have preferred cricket and dance to be taught together over individual dance or cricket classes and 98 percent of children felt that teachers showed no partiality in the delivery of the CMCM class which is a testament to the success of the project.While over 80 Master Trainers have been trained across Odisha, Maharashtra, Delhi, Chennai and Bangalore so far, the current programme is the largest CMCM programme in India so far with an aim to train over 120 Master Trainers in the city.Also read: UK authorities impressed by Indian education policyAlso read: This new India-UK scheme will fund UK students to visit India for higher studieslast_img read more

Spin twins R Ashwin, Ravindra Jadeja reunite as India look to dominate South Africa in Tests

first_imgTeam India, without Jasprit Bumrah, will face South Africa in the first home Test of the 3-match series in Visakhapatnam on Wednesday. Though the No.1 Test side will miss the services of the world’s best bowler (arguably), India will be confident when they take the field as they return to spinning conditions at home with a menacing bowling unit.Speaking at the press conference ahead of the home Test, captain Virat Kohli confirmed the comeback of spin bowler R Ashwin, who has not played since suffering an injury during the Adelaide Test win last December.The return of R Ashwin will be a big boost to the Indian side. Why? Well, the numbers speak for themselves: 38 Tests, 234 wickets, 20 five-wicket hauls, and six 10-wicket hauls. The off-spinner was made to warm the bench during the West Indies tour and will have a point to prove in the series with Kuldeep Yadav desperately waiting to grab a chance.Virat Kohli also confirmed Ashwin will be accompanied by Ravindra Jadeja at Vizag. With their performances in the past, Jadeja and Ashwin have proved they are among the best spin-bowling duo in the world. The two are fun to watch together, moreover, South Africa is one such opposition the duo like playing against.The last time South Africa toured India in 2015, Jadeja and Ashwin decimated the Proteas as the two picked 54 of the 70 South African wickets to fall, with Ashwin accounting for 31 of those while Jadeja took the rest of them. On wickets conducive to spin bowling, the two could be lethal with the new ball.advertisementJadeja and Ashwin have played 28 Test matches together at home and they share 315 wickets among them in those. The duo will once again be in the spotlight on Wednesday, not only because of their past records but also for the major landmarks they are nearing in their careers.R Ashwin needs to pick up 8 wickets in Vizag to become the fastest man to reach 350 Test wickets alongside Muttiah Muralitharan’s feat of becom350 Test wickets while Ravindra Jadeja needs 2 more wickets to reach the milestone of 200 Test wickets. Both men are great wicket-taking options and will be lethal in Indian conditions, like they have been for years.India’s pace unit Mohammed Shami and Ishant Sharma will spearhead India’s pace attack in the 1st Test vs South Africa (Courtesy by BCCI)Jasprit Bumrah’s injury is a big loss to India but with him being ruled out of the series, India would not have to go through the conundrum of choosing between pace duo of Ishant Sharma and Mohammad Shami. Both men will take the field for the opening Test of the 3-match series.Ishant Sharma was phenomenal in West Indies, picking 11 wickets in 4 innings, including a five-wicket haul. He also smashed a fifty on the tour and so, in him, India could see a reliable batsman who could stand strong with the top-order or middle-order batsman. Shami, on the other hand, could make himself count on the back of his ability to get the ball reverse than most bowlers.Rohit Sharma in a new roleWhile everything, more or less, looks sorted in the bowling department for India, the trouble mainly lies in the top-order batting with Rohit Sharma looking to establish himself as an opener in the red-ball cricket as well. He was out for a duck in his trial test before the Test but he has got nothing to worry about as he has the backing of the team management. Will this series turn Rohit Sharma’s Test career around? It will be quite interesting to see. Rohit Sharma will open for India in the 1st Test along with Mayank Agarwal in Vizag (Courtesy by BCCI)With Rohit set to open in the home series, Shubman Gill, who received his maiden India Test call-up will have to wait for his turn, as there’s no opening in the rest of the order as well.Meanwhile, Rishabh Pant missed out in Playing XI as Kohli opted to go with ‘world’s best wicket-keeper’ Wriddhiman Saha over Pant.South Africa’s spin bowling woesSouth Africa batsmen have a poor record against spinners on turning tracks, particularly in Asia. Captain Faf du Plessis averages just around 21 in 12 Tests in Asia. He had fallen prey to Jadeja 4 times during the 2015 series and averaged around 4 against the Indian all-rounder.Aiden Markram got dismissed 4 times at the hands of spin bowler Rangana Herath during his maiden Asia tour while the in-form Quinton de Kock was dismissed 6 times by off-spin during his Sri Lanka tour.advertisementIndia’s dominant Test recordIndia have a dominant Test record on home soil. Since losing to England in 2012-13, India have won all the ten series at home. If Virat Kohli could lead India to win over South Africa, they will surpass Australia’s win record at home with their 11th consecutive Test series triumph.Also Read | Virat Kohli’s India are the team to beat as World Test Championship resumesAlso Read | If Rohit Sharma can do in Tests what he did in ODIs, it will be great for India: Virat KohliAlso Read | Virat Kohli’s cheeky dig at media: No one turns up for T20IsAlso Read | Wriddhiman Saha to replace Rishabh Pant in Vizag Test vs South Africalast_img read more

From Warne scandal to Shakib ban: The curious case of Indian bookies in international cricket

first_imgCorruption in cricket has been hogging the headlines ever since the much-publicised match-fixing saga hit Indian cricket in the early 2000s. Some of the biggest names in cricket, including Hanse Cronje and Mohammad Azharuddin, lost their reputation for alleged involvement in corruption.Over the years, several top names in cricket have been banned for involvement in corrupt activities, which range from match-fixing, spot-fixing and failure to report approaches.The latest high-profile cricketer who has been found guilty of not reporting multiple corrupt approaches is Bangladesh all-rounder Shakib Al Hasan. The superstar cricketer was handed a 2-year suspension for not reporting approaches from an Indian bookie, Deepak Aggarwal on at least 3 occasions in the recent past.Even as money is flowing into professional cricket at a never-seen-before rate, big names are still falling prey to corrupt approaches. The Indian Premier League spot-fixing case in 2012 was a shocker as some of the high-profile stars and team owners were found guilty of corruption.All the cricket boards across the globe now have an anti-corruption cell. Awareness about approaches are becoming a norm ahead of major tournaments.However, corruptors are coming up with newer ways to make sure they are always in business. Bookies, according to the ICC, have started organising franchise-based leagues to make sure their business is going well and this recent phenomenon has become a major headache to apex body of world cricket.While talking about the investigation into wide-spread corruption allegations in Sri Lankan cricket, ICC Anti-Corruption General Manager Alex Marshall had said most of the bookies operating in world cricket are from India.advertisement”In Sri Lanka it was both local and Indian corruptors. In most other parts of the world it is mostly corrupt Indian bookies,” Marshall had said.Mark Waugh, Shane Warne betting scandalOne of the earliest betting scandals that hit the headlines involved two of Australia’s biggest superstars — Shane Warne and Mark Waugh.The two cricketers were found guilty of taking bribes from Indian bookmakers during Australia’s tour of Sri Lanka in 1994. It was also reported that Waugh, Warne and bowler Tim May had claimed that Pakistan cricketer Salim Malik had offered them bribes to throw matches in 1995.Mohammad Azharuddin and Hanse Cronje fixing scandalIn April 2000, the game was brought to disrepute when Delhi police charged Hansie Cronje of match-fixing during an ODI series in India that year. It was once again an Indian bookie, this time a businessman named Sanjay Chawla who was in touch with Cronje.After initially denying the charges, Cronje accepted to providing information regarding forecast to the bookie during the ODI series in India. Players like Pat Symcox and Herschelle Gibbs testified before The King Commission that Cronje had asked them to get involved in corrupt activities in the past.Cronje confessed to taking bribes since 1996 and also accused Mohammad Azharuddin of introducing him to an Indian bookie. Cronje said that the bookie had offered him to throw a Test match during South Africa’s tour of India in 1996.Notably, Manoj Prabhakar, who had accused Kapil Dev of asking him to underperform, was later found guilty of being in touch with Indian bookies along with Ajay Jadeja and Ajay Sharma. All three of them were handed bans.Chris Cairns and Lou VincentNew Zealand cricketer Lou Vincent, who reportedly conceded he was involved in match-fixing over a long period of time, alleged that former New captain Chris Cairns had convinced him to fix matches during Indian Cricket League, the now-defunct T20 league.Danish Kaneria’s tryst with an Indian bookiePakistan leg-spinner Danish Kaneria accepted charges of spot-fixing after years of denial in 2018. He named a bookie of Indian origin Anu Bhat and conceded the bookie had asked him to concede 12 runs in the first over of an English county game in 2009. Notably, the fixing scandal had led to the imprisonment of Kaneria’s former Essex team-mate Mervyn Westfield.Mohammad Ashraful’s bookie was an IndianMohammad Ashraful was banned for 8 years for his involvement in the Bangladesh Premier League spot-fixing scandal.Ashraful revealed he had met the bookie who led him to Dhaka Gladiators’ CEO Gaurav Rawat an Indian citizen living in Myanmar. Gaurav had owned a team in Sri Lanka Premier League, which was also marred by allegations of corruption. According to media reports, both Gaurav and the unnamed bookie were involved in match-fixing.Ashraful even admitted that the bookie had asked him to fix matches as early as 2007 during his captaincy tenure with Bangladesh national team.Also Read | Sad to even think about playing without you: Mushfiqur on Shakib banAlso Read | Bangladesh Cricket Board, PM Sheikh Hasina lend support to banned Shakib Al HasanAlso See:advertisementlast_img read more

T20 cricket is bit of lottery but India among favourites for 2020 World Cup: Adam Gilchrist

first_imgAustralia cricket legend Adam Gilchrist on Wednesday said T20 cricket is a bit of lottery but pinned India as one of the favourites to lift the format’s ICC World Cup in his country next year.Besides India, Gilchrist picked England, his own country and New Zealand as the front-runners.”Probably they (India) will be featuring in semi-finals and the finals. I can’t predict who is going to win but I suspect that the usual suspects like India, England, Australia and New Zealand will probably make the long way, semi-finals of course,” Gilchrist said at a promotional event here.Insisting that current world no.1 T20 side Pakistan too cannot be counted out, Gilchrist said even though he has listed his favourites, it is hard to predict anything in the shortest format of the game.”Pakistan are number one ranked team in the format, so you cannot rule them out. But T20 cricket is a bit of lottery so it is hard to predict the winner until the final runs are scored or wickets are taken,” he added.The ICC Women’s T20 World Cup begins from February 21 with hosts Australia taking on India at Sydney and the final us slated for March 8 — the International Women’s Day — at the Melbourne Cricket Ground.The 45-match ICC Men’s T20 World Cup too will be held in Australia from October 18 to November 15 next year.The two events will be played across eight Australian cities — Adelaide, Brisbane, Canberra, Geelong, Hobart, Melbourne, Perth and Sydney.advertisementAlso Read | 2 Bangladesh players vomited on field in Delhi during 1st T20I: ReportAlso Read | Not power hitting, Steve Smith uses ‘timing and placement’ to stay relevant in T20I cricketlast_img read more