Share Facebook Twitter Google + LinkedIn Pinterest Wheat harvest will soon be underway; we often get questions about the nutrient value of straw. The nutrient value of wheat straw is influenced by several factors including weather, variety, and cultural practices. Thus, the most accurate values require sending a sample of the straw to an analytical laboratory. However, “book values” can be used to estimate the nutrient values of wheat straw.In previous newsletters, we reported that typically a ton of wheat straw would provide approximately 11 pounds of N, 3 pounds of P2O5, and 20 pounds of K2O. Michigan State University reports similar numbers for a ton of wheat straw: 13 pounds of N, 3.3 pounds of P2O5 and 23 pound of K2O. A 2013 analysis of wheat straw collected at the OARDC farm in Wooster contained 14-18 pounds of N, 3-4 pounds of P2O5, and 20-23 pounds of K2O. These values were across four wheat varieties and three spring nitrogen application rates (60, 90, and 120 lb N/acre). The 2013 values corresponded fairly well with the previously reported “book values.” Nitrogen values in 2013 were slightly greater than “book values” which may have been a result of wheat height/size. If plants are shorter/smaller, percentage nitrogen tends to be greater than taller/larger plants due to a dilution factor as the plant grows. Regardless, the 2013 analysis provides validity to the nutrient value of straw given in previous newsletters.The nitrogen in wheat straw will not immediately be available for plant uptake. The nitrogen will need to be converted by microorganisms to ammonium and nitrate (a process called “mineralization”). Once the nitrogen is in the ammonium and/or nitrate form, it is available for plant uptake. The rate of which mineralization occurs depends on the amount of carbon and nitrogen in the straw (C:N ratio). The USDA reports a C:N ratio of 80:1 for wheat straw which means there are 80 units of carbon for every unit of nitrogen. Mineralization rapidly occurs when the C:N ratio is ≤ 20:1. At a C:N ratio of 80:1, mineralization will be much slower. (For comparison, corn stover is reported to have a C:N ratio of 57:1.) Rate of mineralization is also influenced by soil moisture and temperature. Since mineralization is a microbial-driven process, mineralization will be slowed (halted) in the winter when temperatures are cold. Thus, no N credit is given for wheat straw since it is not known when the N will mineralize and become available to the following crop.Besides providing nutrients, straw has value as organic matter, but it is difficult to determine the dollar value for it. Removal of straw does lower soil potash levels. If straw was removed after heavy rainfall, some of the potash may have leached out of the straw, lowering the nutrient value of the straw. However, a soil test should be done to accurately estimate nutrient availability for future crops.
Understanding Disk Setup Building The Monster Building a HackintoshIf you’re married to Mac, then building your own Hackintosh tower is a viable option. Obviously you don’t have any warranty or support, but you’re going to save a lot of money. We’ve previously blogged about it here on PremiumBeat with some really great links to Lifehacker and No Film School which are definitely worth checking out. Also, Apple Insider has a great piece on the state of Apple and the future of the Mac Pro here.Ever tried building your own machine? Share your experience in the comments below! Speed Tests If you’re looking to create your own monster post-production machine for less, then you’ll definitely want to check out these links!Many tech-savvy post-production people have experimented with building their own monster Hackintosh or Windows machines. Here’s a quick roundup of some great resources for building a machine that can handle all your HD video needs, be they video editing, color grading, or creating complex motion graphics and 3D work.Building a Powerful Windows MachineDave Dugdale from Learning Video walks you through how he created his first monster post-production machine with Premiere Pro and DaVinci Resolve Lite in mind. These videos are pretty long, but if you truly want to understand what you’re doing before spending the cash, they’re definitely worth a watch. Building a machine like Dugdale’s will cost you $2385. If you just want a parts list — well, here you go!Handling RED RAW
Looking for ways to streamline your workflow? Spare your wallet (and your exposure) with these awesome light and color meter apps.Cover image via Lumu.Light and Color meters are amazing tools for accuracy and precision on a film set. But until recently, they carried a relatively steep price tag, especially when moving into color metering. Top of the line light meters, like the Sekonic L-858D-U, can go for around $600 new. Color meters take it to a whole new level, with higher-end industry standards like the Sekonic C-700R-U costing upwards of $1,700.Until you’ve had the opportunity to practice with and realize the perks of a light meter, it’s easy to skip the costs and not know what you’re missing. Light metering apps have been circulating around on smart phones for awhile, but recently they have reached a new level of dependability that opens up the market to everyone. Image via B&H.Whether you already have a professional light or color meter or not, these economical apps are great resources to have in your pocket at all times. As the saying goes (about most things), “The best light meter is the one you have with you!” These apps are awesome on set, but I also personally love the freedom of having it on me all the time, especially when out and about on the street shooting with my analog SLR camera (it’s fairly vintage and lacks a built-in light meter).Plus, the verdict is out that these apps are surprisingly accurate when tested against traditional external light and color meters. Adam Wilt, creator of the app Cine Meter II, posted his test results here on the accuracy of his color meter updates for the app. And there are also plenty of reviews out there that test and compare the results.Image via Lumu.I found cinematographer Ryan Walters’s test review most helpful in comparing the apps I was most interested in learning more about — compared against my external light meter (the Sekonic 758Cine). Although the review is from a few years back, it’s encouraging that the technology can only have improved since then. In one of his tests, the Pocket Light Meter only differed from the Sekonic by 1/3 of a stop, and the Cine Meter (the first generation) matched the results of the Sekonic meter exactly.There is a range of apps available for a range of prices. Some require attachment accessories, and some do not. I’ve listed the highest rated (and most talked about) apps on the market today below.Pocket Light Meter — FreeImage via NuWaste.Luxi (for All) — Free/$22The app is free, but after the purchase of the Luxi for All Smartphone Light Meter Attachment, the cost comes out to $22.Image Via B&H.Cine Meter II — $24.99You can also use the $22 Luxi for All Smartphone Light Meter Attachment with this app to maximize results.Image via Adam Wilt.Lumu — Free/$299The App is free to use as a reflective light meter, but this app packs the most punch with its $299 attachment dome for more professional spot and color metering. I also found the incident meter attachment available at B&H for $99.Image via Lumu.Now for a few tips for getting the most out of these apps. First, use a gray card whenever you can to get the most accurate spot metering in your lighting setup. If you don’t have a gray card, skin tone is your next best neutral option. It’s also a great idea to calibrate whichever app you decide to go with. You can calibrate most the apps through an external meter or your camera for a more finely tuned reading.Looking for more information on lighting? Check out these articles.Light Meters 101: Why You Should Use One for Video ProjectsHow to Properly Calibrate Light MetersSimulating Light From A ScreenUsing 16 FREE Light and Dust Overlays with Motion Graphics and FootageHow to Light an Exterior Day Scene Without Lighting
Wary of an Indian backlash after their humiliating loss in the series opener, South African batting coach Duncan Fletcher on Friday asked his players to hit visiting team “hard” from ball one in tomorrow’s second cricket one-dayer here.South Africa had crushed India by a huge margin of 135 runs in the first one-dayer at Durban on Wednesday.But going by India’s performance in the tour so far, South Africa cannot afford to relax as Mahendra Singh Dhoni and company have made a strong comeback in the three-match Test series, drawing it after losing the first Test by an innings.”Just got to be very wary that this happened in the Test series. But I don’t think it will. There seems to be a very good attitude amongst this one-day squad. They seem to have learnt their lesson. It’s just important that they go in there and hit India hard from ball one again,” Fletcher told media on the eve of the second ODI of the five-match series.”And make sure they don’t get complacent. India are quite an experienced side. Although they’ve got young players, if but they are pretty experienced. You got to be wary this fact.They know how to play out of these situations. South Africa have to be careful,” added the former England coach.Fletcher, however, is not happy with the home team’s handling of the Power-plays.”I’ve always believed they haven’t really believed when they have taken it. If sides or captains want, there are a lot of possibilities on how to take them.advertisement”It’s just been a misinterpretation as how you play within the Power Play. Sometimes you’ve got to look at it as there are other advantages of taking it at a certain time,” he said.Talking about the changing face of the game in the wake of Twenty20 cricket, Fletcher said: “It (T20) had an influence right through cricket. The players are going to be more attacking, but 50 overs is a lot of cricket.”If sides think they can go out there and adopt a Twenty20 attitude from ball one, sure on a given day they might be successful, but not over a period of time. They got to be very wary that in 50 overs there will be periods when you have to be more patient.” .Fletcher also said that international teams should have the ability to adjust to different conditions and playing surfaces and was satisfied with the Proteas team on this front.”I believe South Africa matches everyone as far as one-day cricket is concerned. They haven’t been fooled by the wicket they bowled on. They won’t bowl on that wicket very often, but when they get on it they play very very well.”When they go to India the wickets may be a bit slower and a bit flatter, but they just have to get used to it. They have to adapt a bit quicker. Bowlers at the international level have got to do that. They’ve got the skill and the ability to do that,” he said.Fletcher made no bones about the fact that South Africa was missing Jacques Kallis but said the upcoming all-rounders are really bright.”Obviously they’re going to have a problem with the all-rounder. South Africa always had plenty of all-rounders which has given them depth. They’ve got into the area that without Jacques Kallis they might need a bit of depth but the backup batters are good enough. All it needs a little bit more experience I guess,” he said without taking any names.
Originally published Jun 7, 2007 5:30:00 PM, updated March 21 2013 So, back to the original question: Does getting a bunch of articles on the digg front page improve your grade? The answer is: Yes, but not directly. Since this is a new feature, it is not incorporated into the algorithm that calculates the final grade yet. We may change this later. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Digg.com is a social content site. Users submit articles that they like and find interesting and other users can then “digg” these articles. With enough diggs, an article can make it to the front page of digg.com (and as a result, a lot of server-crushing traffic ensues). Here’s the information we currently grab and show: Last night, a new feature was added to Website Grader 3. How many of these articles made it to the digg popular page? 2. What’s the total number of “diggs” (votes) that these articles received? Check out the new feature and let me know what you think. Might also be interesting to run a report for some of your competitors and see if any of them have been able to get an article on the digg front page. Since Website Grader attempts the measure the marketing effectiveness of a website and social media sites like digg.com are becoming increasingly important as way to gauge audience interest, it seemed like a natural thing to check out the “digg-savviness” of a website. And, in case this article winds up digg.com, give it a digg. Would be cool for WebsiteGrader.com itself to have an article on the digg popular page. 1. How many articles from the website were submitted to digg? which will uses the newly available digg API (application programming interface) and shows a summary of digg submissions for a website.
websitegrader Technical SEO Originally published May 21, 2007 11:37:00 AM, updated October 20 2016 It is important you choose the words in your title carefully. You really want the words in your page title to match what the searcher is looking for. Choosing the keywords in the title is rather tricky. You should look at four different variables to make the title phrase decision: 1. Frequency of search — if no one is search is searching on the phrase, then you are wasting your time. 3. Fit — the phrase should be as close a fit to your business as possible. The page title is the piece of meta data on the very top of your browser. In the picture below, the page title is “HubSpot: Internet Marketing Software.” The title is an interesting beast because when most humans read a web page (see first picture below), they do not ever look at the title; therefore, many marketing people do not pay any attention to it. However, when you do a search (see second picture below), the organic results you are looking at and potentially clicking on is the page title you used on your site. websitegrader If you have any questions on page titles, feel free to leave them here. If you want to see some additional data on how to set your website up, so that people searching in your niche can more readily find you, I suggest you run your site through our free When crafting titles, make sure you carefully pick a title for every page on your site. The title of the home page is likely the most important one as that page likely has the most links into it, but every page title on your site is a potenial search result that will get the .7second test. Do not just use the same title on every page as you are wasting a golden opportunity. 2. Competition — if the phrase is very popular and you are competing for a spot on the first page of the results with major players like Wikipedia, CNN, etc., then you better have high page rank if you want to play that game. You need to write your titles with the search engines in mind. The average human spends .7 seconds per page title on a Google search results page. That means, someone scanning down the list of 10 results on the first page of Google makes up her mind very quickly as to which link she is going to click on. Through our 4. CPC cost — if the phrase that best matches your business has high competition, but a relatively low cost to buy an advertisement, it might be worth buying that one and optimizing around another similar phrase. . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack property, we are now tracking over 30,000 websites and their page titles. When those titles change, we are able to watch behind the scenes to see what kind of impact that has on the rankings for the keywords entered or removed from the titles. In terms of “on page” analysis, our data suggests that Google values the page title more than most people (and seo consultants) think. The easy way to think about it is that Google is looking for clues as to what your website is about, so it can deliver your site as a result on searches. It turns out that the keywords in the page titles of your site are a major clue that Google takes, so make sure you get the right keywords in your titles if you want to “get found” by prospects. If your company is a well-known brand in your niche, it might make sense for you to put it in your title as it will increase the likelihood of someone clicking on it after their spending .7 seconds looking at it. If your company is less well known, then I would advise leaving your company name out of the title completely. Topics: When crafting titles of your site, make sure you keep it short and sweet. Our data suggests that the first words in the title matter more to Google than the last words in the title. In addition, it seems like the more words in your title, the less “value” each word has. Outside of Google, no one knows, but from our data it looks like Google discounts by the number of words in title. — Brian Halligan.
Rashid Khan, Chris Lynn, Brendon McCullum and Andre Russell are among the big names who will be part of the second edition of the Dubai T10 League, to be played later this year.The mini draft ahead of the league was conducted on Tuesday in Dubai, with the eight teams – two more than last season – picking their icon players and four others.Kerala Kings, the 2017 champions, retained Eoin Morgan, choosing him as their icon player, while the other first-edition teams chose Rashid Khan (Maratha Arabians), Shahid Afridi (Pakhtoons), Sunil Narine (Bengal Tigers), Shoaib Malik (Punjabi Legends) and Brendon McCullum (Rajputs – earlier Team Sri Lanka).”I am extremely excited to be playing for Maratha Arabians in the second season of the T10 League. After having played Twenty20 cricket all over the world, I was looking forward to a challenge. Playing the T10 format is the perfect step up for me. I am looking forward to playing the world’s shortest format alongside some iconic players,” Rashid Khan said.The remainder of the teams will be picked in the second draft in September. The first edition of the tournament was played over four days in December last year in Sharjah. A total of 13 games were played, making it a neatly packed tournament in terms of its scheduling.This time, with two teams added, there will be 28 games, with the action spanning 10 days. Northern Warriors and Karachians, the two new franchises, opted for Darren Sammy and Shane Watson as their icon players respectively.advertisementTeams:Bengal Tigers – Sunil Narine (Icon player), Jason Roy, Sam Billings, Asif Ali, Mujeeb ur RahmanKarachians – Shane Watson (Icon player), Jofra Archer, Anton Devcich, Colin de Grandhomme, Ben LaughlinKerala Kings – Eoin Morgan (Icon player), Kieron Pollard, Sohail Tanvir, Paul Stirling, Dasun ShanakaMaratha Arabians – Rashid Khan (Icon player), James Faulkner, Alex Hales, Dwayne Bravo, Kamran AkmalNorthern Warriors – Darren Sammy (Icon player), Andre Russell, Dwayne Smith, Wahab Riaz, Nicholas PooranPakhtoons – Shahid Afridi (Icon player), Colin Ingram, David Willey, Mohammad Irfan, Liam DawsonPunjabi Legends – Shoaib Malik (Icon player), Evin Lewis, Chris Jordan, Luke Ronchi, Liam PlunkettRajputs – Brendon McCullum (Icon player), Mohammad Hafeez, Rilee Rossouw, Chris Lynn, Mohammad Shahzad(With inputs from ICC)
On the first day of the month of August, Serena Williams suffered the worst loss of her 23-year long professional career at the hands of Britain’s Johanna Konta in the first round of the Silicon Valley Classic.However, almost half a month after that 6-1, 6-0 loss, Serena opened up about what triggered that catastrophe in front of a crowd of 3,000 at San Jose State University.In a recent interview, Serena revealed that just moments before she took the court, she learnt that her half sister Yetunde Hawanya Tara Price’s killer had been released from prison while she was scrolling through Instagram and she just could not let go of the thought.Back on September 14, 2003, Price was the victim of a drive-by shooting in Compton, California. She was shot in the head while riding in her white SUV beside her boyfriend.”I couldn’t shake it out of my mind,” Williams told Time magazine. “It was hard because all I think about is her kids and what they meant to me. And how much I love them.”Also read – 23 Grand Slams in 23 years later, Serena Williams suffers worst career lossPrice had three children, who were 11, 9 and 5 at the time of the their mother’s death. She was older to Serena and Venus and worked as the personal assistant to the two tennis stars.”No matter what, my sister is not coming back for good behavior,” Serena said.”It’s unfair that she’ll never have an opportunity to hug me. But also…” she paused.advertisement”The Bible talks about forgiveness. I’m not there yet,” Serena Williams mentioned. “I would like to practice what I preach, and teach Olympia that as well. I want to forgive. I have to get there. I’ll be there.”Also read – Serena Williams pulls out of Rogers Cup for ‘personal reasons’Four-time Grand Slam doubles champion Rennae Stubbs was among the first to speculate that the release of Price’s killer might have been a reason behind Serena’s huge loss to Konta.”Thoughts on @serenawilliams last night. Obviously a tough day. Her sisters killer is released from prison which would have been an OVERWHELMINGLY difficult thing to digest, she played a world class opponent who played as good as we know shes capable of. She battled & will be back,” Stubbs tweeted.Thoughts on @serenawilliams last night. Obviously a tough day. Her sisters killer is released from prison which would have been an OVERWHELMINGLY difficult thing to digest, she played a world class opponent who played as good as we know shes capable of. She battled & will be backrennae stubbs (@rennaestubbs) August 1, 2018Sometimes we have 2 take into account extenuating circumstances & even the greats @serenawilliams have really tough emotional/competitive days. @JohannaKonta at her best is 1 of the best players in the world, this was a perfect storm, Jo deserves credit SW deserves understandingrennae stubbs (@rennaestubbs) August 1, 2018Serena, in her post-match press interaction, did not say anything about Price but did mention that her entire focus was not on the court.Also read – Cincinnati Open: Serena Williams loses to Petra Kvitova in second round”I have so many things on my mind, I don’t have time to be shocked about a loss,” Serena had said. “I clearly wasn’t at my best. I can only try to be there. When I was out there, I was fighting. I wasn’t just giving it away. I was moving a lot better I’m just trying to take the positives.”
Video Marketing When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed. Between video explainers on Facebook, Game of Thrones, and Netflix, that average is closer to my daily minimum time spent watching videos.After all, 2017 was “the year of video” — why shouldn’t people consume more videos, and why shouldn’t creators make more?As it turns out, there is such a thing as too much video. Publishers like MTV News, which laid off most of its editorial crew last year to focus on video; and Vox Media, which scaled back its video team this year, have seen how hazardous a “pivot to video” can be.Click here to learn how to create and utilize video in your marketing to increase engagement and conversion rates.No, not that kind of pivot. I’m talking about the “pivot to video.”What is pivoting to video? It’s not changing seats on the couch to get a better view — it’s the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it.What Is a Pivot to Video?Pivot to video (verb): To decrease or entirely shutter written editorial operations to focus on creating more video contentSynonyms: restructuring, reorganizing, refocusingIf this sounds like a joke … well, the dictionary definition is kind of a joke. But “pivoting to video” consists of publications deciding to focus so entirely on video that entire writing and editorial staff are laid off completely.It started with MTV News.You might not be surpised to hear this — after all, the word “television” makes up two of the three letters in MTV. But after an organizational restructuring at MTV in 2015, long-form editorial and video content about politics, culture, and social issues helped improve the network’s ratings and engagement on web properties. MTV News staffed its team with content creators who produced documentary-style videos and 4,000-6,000-word long-form written pieces — most of whom were let go in June of this year, when MTV News “pivoted” to create more short-form music and entertainment video over long-form editorial pieces.Twitter was flooded with tweets from former employees announcing their newfound employment status, friends calling for publishers to hire them, and content creators from all media decrying — and defending — the strategic pivot. .@MTVNews I’m a fan of video. I work in video. But behind strong video, you also need strong storytellers. https://t.co/LBgJZpi9mw— Traci Lee (@traciglee) June 28, 2017 How’s that video push working out for everyone? – Vox Media Lays Off 50 Staffers, or 5% of Workforce https://t.co/wha3GyOVjo via @variety— Merrill Barr (@MerrillBarr) February 21, 2018 Topics: Originally published Mar 6, 2018 7:15:00 PM, updated March 07 2018 I’ve been in digital media for 12 years. One thing I’ve learned is that nobody wants to read anything over 1,000 words. MTV is more proof.— Andy Gray (@AndyGray35) June 28, 2017 I’ve been laid off by @MTVNews. I’ll miss seeing my brilliant, talented colleagues, and I look forward to continuing my career elsewhere.— Jamil Smith (@JamilSmith) June 28, 2017 Fast-forward to this year (no pun intended): Facebook announces it will reduce brand and publisher content on its users’ news feeds, and Vox Media lays off 50 video producers across Racked, Curbed, SB Nation, and other online properties in its portfolio.With respect to social media, snarky tweets from within the industry aren’t the only reason to take your foot off the video gas pedal. There are a few big reasons a complete pivot to video is ill-advised. Keep reading — I’ll explain.The Reason People Pivot to VideoLet’s call a spade a spade — publishers are pivoting to video to make money.In the age of pre-roll and mid-roll advertising, it’s harder to ignore a video ad when it’s the only thing standing between you and a video you want to watch. Ads are easier to ignore when they live in the side margins and on top of written long-form articles, so publishers might see a greater opportunity to make money from placing video ads over video content.And the biggest piece of the digital advertising pie now goes not to advertisers or publishers — but to Facebook and Google. So it’s understandable that media companies and publications are doing whatever they can to drive ROI on the content they produce.But the pivot to video isn’t happening at random — these strategic reorganizations are also a nod to the growing popularity of video content, which we can’t deny — nor would we want to.We’ve blogged at length about video being engaging, in-demand, and a smart way for brands to diversify content and connect with audiences in new ways. And making videos is smart — it just shouldn’t be the only content your brand produces.It’s true that videos are growing in popularity — your audience wants to see videos, videos drive results for your business, and videos are an extremely favorable medium across different social media platforms. It’s also true that the human attention span is waning. But this doesn’t mean you should send your editorial staff packing. You don’t need to “pivot to video” to develop a smart video strategy as part of your content production engine — and we’ll show you how.What to Keep in Mind When Pivoting to Video1. People Like to ReadSetting aside for a moment the fact that the written word has been in existence for several thousand years (thank you, Flinstone family), the popularity of video content and written content aren’t mutually exclusive. In fact, audiences want more written content and more videos — so can’t we all just get along?In 2017, we learned that roughly half of consumers want to see more video content — but almost the same amount also wanted to see more news articles.But in a new HubSpot Research survey released in February 2018, we learned that the popularity of video content is increasing — especially among people 18 to 24 years old. What’s a marketer to do?Content consumption preferences are always changing, and they vary across different age groups, content formats, and subject matter. There are some cases when the written word is a better way to share information than video content — especially as people are still browsing a business’s website (and the written content included on it) more than purely video.In some cases, audiences don’t want videos at all. For example, in the United States, NiemanLab found that video isn’t growing as rapidly as one might think.In fact, roughly half of those surveyed didn’t watch any online news videos — and more than two-thirds said they consumed most news in text format. Most video being consumed was short and sweet and entertaining — leaving plenty of room at the table for written content consumption, too.So, people are watching videos, but they’re also consuming a lot of text content, too. How should publishers and content producers address the diversifying content preferences of audiences?The SolutionMake great videos and write great articles. In fact, ideally, you should be writing articles and reports, and then incorporating videos and other multimedia elements into them. Give the people what they want — which is written, visual, and audio content.Think about how your audience wants to learn. According to the survey above, people are more interested in consuming in-depth news information by reading it, whereas they might be more interested in watching shorter, more consumable video content. While a video might be a good fit for briefly explaining a complicated topic, it might not be the best fit for a detailed breakdown of SEO best practices — like in these examples.If you don’t know the answer to this question, ask your audience. If you’re not sure about your industry or audience’s preferences, ask them. Using an email newsletter or a Twitter poll, ask questions like, “What would you most like us to produce a video about?” or “Do you prefer written or visual explainers?” to figure out where to get started.The answer to the question of what types of content your audience prefers is an evolving one — and one that we constantly experiment with here at HubSpot. Read about how we’re changing up our social media video strategy in this blog post.2. Videos Are Hard to MakeVideos are hard to make — and it shows.The internet is populated with far too many slideshows and photos set to music that are masquerading as videos — like this one:Videos like these don’t offer the viewer much more value than reading a story would, but publishers keep making them — presumably because they get more clicks on social media than an article would.I don’t know about you, but I find these videos extremely annoying — they either autoplay when I open an article, or I click them to learn more and get no additional information out of them.Instead, publishers and brands should be striving to make great videos — which are driven by great stories. You need good storytelling to create a compelling video, and — guess what? That will require the writing of a script or outline beforehand, and writers and editors can be of tremendous value there.Additionally, if you remember our finding above, audiences don’t just want one thing — they want it all. Consumers want multimedia articles, in-depth research reports, blog posts, and entertaining videos. There’s plenty of room for cross-collaboration between writers, editors, and video producers to create excellent content that solves for constantly-changing consumer preferences.The SolutionBefore implementing a video strategy, invest in resources to do it well, and experiment with creating different videos for different segments of your audience.This means taking the time (and resources) to invest in video equipment, filming, and editing software, and freelancers or new employees who can make videos — more specifically, who can make videos well.By investing in video content up front, you’ll ensure that your entire content production team is firing on all cylinders and creating video content that can both eventually rank in search results, and generate millions of views organically — not just as an ad.3. Videos Are Tough to DistributeWith the exception of a few major publications — with content production budgets in the millions — it’s hard to crack the code of not only how to make great videos, but how to monetize them and use them to drive leads, customers, and revenue.That’s partly because digital video is such a new content medium, and content creators are figuring out how to make great videos (see above). It’s also because Google search ranking factors and social media algorithms change so frequently, it’s hard to nail getting videos surfaced and seen by people on different platforms. Facebook’s shift to a more friends- and family-oriented news feed this year is a testament to this, and outlets like Vox Media know it all too well.Plus, now that more people are jumping on the video content creation bandwagon, search engines and social networks are getting saturated with more videos to compete against.So you might think that video creation is the hard part, but that’s just the beginning. It takes concerted effort for videos to rank in YouTube and Google search results, or to rack up thousands and millions of views on Instagram and Facebook. And even if you do everything right, there could be a reason your audience doesn’t want to watch your videos: They might not want to turn up the volume, they might be running low on their monthly data plan, or hey — they could even be sitting on the toilet.People have their preferences, and our recent survey above, we know consumers want to see video content alongside in-depth news articles and research content — and that they want to watch videos on social media. People stream millions of hours of video content across social platforms every day, but these popular social videos might not generate leads at the speed a growing business needs.The SolutionWe suggest creating multimedia content that serves a variety of purposes on a variety of different platforms. For example, keyword-specific blog posts and YouTube videos might quickly rank in Google and YouTube searches, to help drive visitors to landing pages and lead forms that help brands start selling. On the other hand, entertaining, short-form videos on Facebook and Instagram will help spread a brand’s message and attract more people to a website down the line.If you’re just getting started with video marketing, consider the type of video you should make first. Use them to help guide visitors along your marketing funnel — alongside written content and offers to capture lead information.Make specific types of videos for specific platforms in the same way you would for different types of written content. That way, the videos you create will have specific goals in mind — for example, video views, video view rate, or website clicks — that you can measure and iterate on.Videos achieve outcomes on social media that written content might not, and written content can achieve search engine rankings that videos might not. The best scenario is to create both types of content — along with multimedia content — to meet audiences’ ever-changing preferences, and to attract visitors and leads throughout the marketing funnel. But the pivot didn’t stop there.Over the past year thus far, several major publishers have pivoted, structured, reorganized, and refocused on creating video content — at the cost of writers’ and editors’ jobs. Sports Illustrated, Fox Sports, Vice, and HuffPost have all focused efforts on creating short-form video content — and all have laid off writers and editors. One publication — Vocativ — laid off its entire editorial staff “to focus exclusively on video content.”In fact, “pivoting to video” has become such a ubiquitous term in the digital space that it’s become a joke in and of itself. Images: Tumblr, HubSpot Research, NiemanLab the WH communications department is pivoting to video— Gideon Resnick (@GideonResnick) July 31, 2017 Quit doing this. No one wants video. We all read faster than people talk, it eats up data, and you can’t watch video on the toilet at work. https://t.co/cctmoHKiwz— Peter Lynn (@Peter_Lynn) July 21, 2017 Don’t forget to share this post!
zoomIllustration. Source: Pixabay under the CC0 Creative Commons license Maritime industry information provider Baltic Exchange Council has elected Braemar Tankers-founding partner Denis Petropoulos as its new chairman.Petropoulos will officially take over the role from Duncan Dunn on June 1.Petropoulos most recently headed up Braemar’s Singapore office for seven years, before returning to the UK.He has been a Baltic Exchange member since 1999 and has held positions on the Baltic board 2002-2007 and joined the council in January 2019.“Denis Petropoulos is a highly respected and well-known shipbroker who played a critical role in the setting up of the Baltic tanker indices in the late 1990s,” Mark Jackson, Baltic Exchange chief executive, said.“During my term in office I intend to pay particular attention to raising awareness of the maritime industry to the younger generation,” Petropoulos said.“At the same time I want to ensure that Baltic members’ ideas and concerns are heard at Council level as well as support the Baltic’s drive to increase its profile in Asia.”The Baltic Exchange Council is the governing body which oversees the Baltic, including its membership committee, in relation to the Baltic Exchange’s strategy for membership services, social responsibility and relationship with its members, governments, regulatory bodies and the global shipping community.