Delta Air Lines has joined competitor American Airlines in deferring deliveries of widebody Airbus A350 jets but it still expects to be flying the fuel-efficient aircraft later this year.Delta announced it would defer 10 of its 25 A350-900 deliveries set for 2019-20 by two to three years with an option of “additional flexible delivery’’.The deferral is part of a deal which saw it place an expanded order for 30 additional conventional engine option Airbus A321-200 single-aisle aircraft.The Atlanta, Georgia-based airline announced its schedule for its first A350-900 aircraft remained in place and it expected to take five of the aircraft in 2107. It planned to operate the first A350 revenue flight in the fourth quarter, featuring its Delta One suite and Premium Select cabin. “These agreements better align our widebody and narrowbody order books with our fleet replacement needs,” said Delta chief operating officer Gil West.Delta currently operates 19 A321s and the additional planes will see it take 112 of the aircraft by 2021, primarily to replace older aircraft on US domestic routes.Its decision to defer the 10 A350s comes after American decided to delay delivery of its first A350-900 from spring this year to late 2018.American said deliveries would continue through to 2022, two years later than originally scheduled, with two A350s due in 2018 and five each in 2019 and 2020.The deferral would reduce capital expenditures in 2017 and 2018 and provide “capacity flexibility”, it said.Airbus chief operating officer John Leahy said the order for the additional A321ceos, powered by CFM56 engines and equipped with fuel-saving wing tip devices called sharklets, was a vote of confidence in the aircraft and demonstrated the aircraft’s operator, investor and passenger appeal.The manufacturer will deliver many of Delta’s A321s from its Us manufacturing facility in Mobile, Alabama.Airbus says the Mobile plant is expected to produce four aircraft per month by the end of this year with most going to US customers.
Bamboo cultivation and its use in productsranging from furniture to biofuel andbaskets, is set to take off in the EasternCape province.(Image: Wikimedia)Emily van RijswijckIt is one of the fastest growing plants in the world and has a multiplicity of uses, from the manufacture of biofuel to decor accessories, furniture and building materials.A miracle plant? No, just the ordinary bamboo, a plant usually associated with Asia and giant pandas, but one which also proves to be well adapted to the dryer conditions of the Eastern Cape.And it is these qualities – and the potential to alleviate poverty in South Africa’s poorest province – which have convinced the Eastern Cape Development Corporation (ECDC) to embark on pilot projects for the cultivation and production of bamboo and its related products.Already a one hectare plot at St Albans near Port Elizabeth has been planted with the evergreen grass, with another two, larger projects of five hectares each taking shape in Centani in the former Transkei and at Ndakana near Stutterheim.The three projects are funded by the ECDC for the benefit of the Eastern Cape community and the plants will be harvested according to the market that is available at that time, confirmed Ken Bern, regional head of the East London-based ECDC.“We are hoping to be able to harvest the first shoots for hand weaving in two years’ time,” he said. For hardwood products used in the making of floorboards or furniture, the bamboo shoots would have to be matured to at least five years.Economically viable within five yearsBamboo can grow at an incredible rate. In temperate conditions it shoots up at three to 10 centimetres per day; in ideal conditions by as much as 100 centimetres per day. One hectare can yield anything from 20 to 40 tons of bamboo and can be economically viable within five years of planting.But it is its incredible adaptability to different, often poor soil conditions and its numerous applications which makes it such an attractive crop, especially for the poorer rural communities of the Eastern Cape.Clumps of these plants can be found around the province, showing that it can grow here successfully, said Pelo Gabaraane, MD of SA Bamboo, the company which has been commissioned by the ECDC to manage the Centani and Ndakana pilots.“The plant is regenerative and fast growing, and provides tremendous potential to fight poverty in the province.”Gabaraane and his colleague Nkosinathi William are project managers at the Centani and Ndakana plantations.Five people have already been employed at each plot and will actively be running the project, with SA Bamboo overseeing operations. For the moment the projects will remain small as this provides the ideal conditions for training the community in the aspects of cultivation and processing, said Gabaraane.“For the moment, the projects are not economically viable. It is simply useful as a teaching mechanism,” he confirmed.The bamboo organisation is already in negotiations with the Department of Economic Development to secure funds for the eventual extension of the project in Ndakana to 300 hectares to achieve greater economic viability, said Gabaraane.At least 300 people will be able to find direct employment at a project of this scale. In the meantime, while the bamboo shoots are small, the land will also be used for intercropping with the planting of vegetables between the bamboo rows.Downstream productsThe pilot projects will focus on passing on skills training for the supply of raw materials in three bamboo related products: basket weaving; furniture and building materials; and biofuels.At the moment South African bamboo furniture producers import all their raw materials from oversees. The Eastern Cape community has the potential to eventually tap into this lucrative market once they start to produce their own bamboo crops on large a scale, Gabaraane believes.“It is important to realise that there are two aspects to the pilot projects, both of which provides skill transfer and employment opportunities,” he said. ”These are the actual cultivating of the product and the downstream processing of the product. We want to make sure that the projects bring about real, viable economic benefits to the larger Eastern Cape community in the long term.”The basket weaving project gets going in January 2012 in Ndakana, with SA Bamboo sourcing mature plants from around the province to train five local women in the equipment and weaving processes used. These products will be available in curio shops around the area.“We believe the community has to be involved in the project from the beginning, from the actual planning phases all the way to the growing and processing of the raw product.”A big stalk of grass Genetically speaking, bamboo is just a very big, sturdy stalk of grass: a stalk of grass with amazing properties. It is said to be able to absorb 30% more carbon than trees and has the ability to grow rapidly in diverse conditions.While pine plantations will only be able to yield a harvest in 20 years, producers of bamboo will be able to harvest their bamboo in no more than five years.In South Africa, the Indian species Bambusa balcooa has been completely naturalised and has been around for over 300 years. As a hardwood for furniture and building related applications, it has no equal.South Africa only has one indigenous bamboo species, the hardy Thamnocalamus tessellatus or berg bamboo. This plant grows in its typical clumps all around the colder Drakensberg region in the south-east of the country.
Display connections are evolving to keep up with new video technology and data rates. See what lies ahead for the future.Chances are, you have a shoebox filled with a bunch of obsolete connectors collecting dust in your garage, or worse, your parents’ house. Each of these cables and display connectors can only fulfill one specific connection. You can’t mix a VGA cable with a tri-colored composite cord and expect it to work; the connections look and act differently from each other. This was the norm for years.Today, the trend is moving toward fewer display connectors that handle more. This will be great news for your parents, who will bug you a little less about clearing out those ratty shoeboxes. They’ll still bug you, just about other stuff.Connectors now are able to handle multiple signal formats, so they can carry video, audio, and data information while often being able to charge the connected device. This’ll be familiar to anyone who’s got a smartphone, and in fact, this connectivity trend is being driven by consumer devices like advanced phones and tablets. Compare this to a decade ago, where connections were driven by advances and needs of professional equipment.The interfaces through which we connect our devices are getting smaller, denser, and faster, much like the phones themselves, now sporting fewer ports. The interfaces can make decisions about display resolutions, audio formats, Ethernet connectivity, and can receive and send control signals, so you don’t have to sweat the details. All of these interfaces use Extended Display Identification Data which allows your video card to configure itself automatically. This is what makes your display rotate to landscape mode when you plug in your phone to display content on a TV. What’s more, wireless connections are also right around the corner.Image: Apple Thunderbolt ConnectorsThunderbolt is a great example of this technology, as is Mobile High-Definition Link (MHL) and DockPort, a USB connection over DisplayPort. MHL, a smaller version of HDMI carrying signal over Micro USB, can be used for a wide variety of applications, including using the phone as a game controller to replace standard hand-held ones. MHL can also be used in a phone-docking scenario to operate as a full-fledged computer. Other models that turn phones into tablets exist as well.Certain types of DisplayPort utilizing USB 3.0 have built-in chips that enable the interface to configure automatically to the connected system. The cables are also symmetrical so it doesn’t matter which way you plug it in. You’ve seen this on more modern iPhone chargers and Apple’s display connector.A Look Into The FutureAll this shouldn’t come as a shock to anyone who owns one or more of these devices. The problem is the looming inevitability of 4k and later, 8k footage, which will put an intense strain on these interfaces.4k video will become standard on the next generations of smart phones, so this issue is about to come to a head. Models released by LG, Sony and Samsung will all utilize playback through MHL and will come equipped with 13 megapixel cameras. It’s not just about servicing a greater array of pixels, though. Any developments in refresh rates, dynamic range, and color gamut will affect how much information needs to be pushed through these multi-purpose connectors.Let’s take a look at the two most common connectors, HDMI and DisplayPort, to see how they fare. HDMI can carry 4k video at 60p but is limited to 8-bit color only, according to the HDMI 1.4 and 2.0 specs. At higher formats, we’ll encounter speed problems in the actual connector portion of the signal chain.DisplayPort 1.2 is robust enough to handle 10-bit color with a 4k signal at 60p, running at a data rate of 21.6 Gb/s. DisplayPort 1.3, announced in September this year, will carry a maximum data rate of 32.4 Gb/s, utilizing the device’s four separate lanes running at 8.1 Gb/s each. It’s almost twice as fast as HDMI.Image: Displayport CableHelping DisplayPort achieve this is something called Display Stream Compression. As the name suggests, the technology condenses information packets coming to the monitor from the video card. The standard would support an 8k stream, although at a lower color space of 4:2:0. Once the video signal itself is taken care of, there would still be a fair amount of room to pass other devices such as Thunderbolt, USB and Ethernet connectivity through the connection.This gives us some ammunition when confronted with claims that a manufacturer’s products are “UltraHD ready.” Be sure to ask which interface is making the connection happen, as there are large differences between the current states of HDMI and DisplayPort technology. Many TVs contain HDMI but they may be an older specification that cannot carry as robust a signal.High dynamic range is something we’ll be looking for aside from just having large image support. As more entertainment gets streamed from what are essentially computers tuned to RGB color spaces, the throughput to display these images also demands more. It’s increasingly important to develop the specs properly to accommodate the highest quality possible.
Two more bodies were recovered, while three people remained missing on the second day of rescue operation in Leh’s avalanche-hit Khardung La Pass, located at an altitude of 18,380 ft.“After two days of rescue operations, seven bodies have been recovered. Three remain missing, for whom the rescue will resume at the first light on Sunday. The seven bodies are being airlifted to Zanskar on Sunday morning so that they can be handed over to their families,” deputy commissioner of Leh, Avny Lavasa, told The Hindu. The rescue was called off on Friday evening due to inclement weather and was resumed on Saturday morning. High-tech gadgets, including human detectors, and sniffer dogs were used to trace the civilians buried under snow, said an official.Five locals killed in the avalanche were working as porters with the Army. Two vehicles carrying 10 civilians were swept away and buried under the avalanche of approximately 20 ft depth and 800 m length which hit the Khardung La Top-South Pullu stretch on the world’s highest motorable road on Friday morning. The rescue is being jointly carried out by the State police, the Army and the State Disaster Response Force. It is likely to enter a difficult phase on Sunday as the meteorological department forecast more snow in Kashmir and Ladakh in the next three days and possibility of more avalanches in the upper reaches.Fresh avalanche warnings Divisional Commissioner, Kashmir, Baseer Ahmad Khan on Saturday issued avalanche warning for nine avalanche-prone districts of Kashmir division.“The warning has been issued for the avalanche-prone areas of district Anantnag, Kulgam, Budgam, Baramulla, Kupwara, Bandipora, Ganderbal, Kargil and Leh,” said Mr. Khan.People living in areas were advised “not to venture out to avoid the loss of lives”.“Deputy Commissioner are asked to take all the precautionary measures and to keep the SDRF, police and para-medical staff with ambulances in readiness to avert any untoward incident,” said Mr. Khan.
Takeaway: Find out where you customers are hanging out and what technology they are using and target them there. Your inbound markeitng strategy is not about being on MySpace or Facebook or mobile – its about being where you can attract the most customers most effectively. Voters Watching Online Video More Engaged in the Election, Cisco/Compete Survey Finds – NYTimes was tracking peoples feelings – http://blog.clickz.com/081105-165141.html Like HubSpot TV? http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/mcdonalds-brings-back-the-mcrib-and-is-taking-it-mobile.html Mobile Promotion for a Sandwich Headlines – Twitter #voteReport had what people were seeing – How do you effectively launch a viral video campaign? Julie at www.laserexpedition.com Visits to Obama Site Nearly Double Those to McCain Site in September – Nielsen Online shows that visitors to the web site of Democrat Barack Obama have outpaced those to the site of Republican John McCain by a nearly 2-1 margin. The firm said that unique visitors to BarackObama.com totaled 7.9 million in September, while those to JohnMcCain.com were 4.2 million. Total video streams on JohnMcCain.com were 3.2 million, nearly triple the figure from August. Video streams on BarackObama.com also increase 60% to 2.0 million. HubSpot TV Episode #14 – November 7, 2008 It’s time for change. Dive into inbound marketing. Now (new president, bad economy) is the perfect time. Subscribe in iTunes US Navy Issues Web 2.0 – Takeaway: This election changed how social media is used and people’s awareness of it. This will only increase it’s value and the number of people using it. Don’t be left behind. Takeaway: Does your company have a social media guideline? If not, coming up with one might not be a bad idea. Marketing Tip of the Week – Did all that Social Media work for Obama? (PDF) http://www.nytimes.com/interactive/2008/11/04/us/politics/20081104_ELECTION_WORDTRAIN.html http://www.change.gov/newsroom/blog/ Email List Hygiene – http://blog.compete.com/2008/11/04/election-day-obama-mccain-palin/ 33.5 Million people watched the Obamamercial – http://blog.compete.com/2008/10/31/presidential-election-online-video-viewing/ Forum Fodder Keep your email marketing lists clean! Put a program in place to manage your bounced addresses. http://www.xconomy.com/boston/2008/11/04/obama-voters-text-support-to-locamoda-display-in-times-square/ http://search.twitter.com/search?q=%23votereport Takeaway: People watching online video are more engaged. Start experimenting with online video to try and engage your customers. Mailbag Obama has a blog, will it continue? – Election Recap http://www.webinknow.com/2008/11/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector.html http://www.nielsen-online.com/pr/pr_081031_2.pdf http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/obamamercial-pulls-in-335-million-viewers.html Obama text-to-Times-Sq Jumbotron Experiment – The parrot is back! – @gboyle2011 requested that the parrot come back to the show Obama’s site had a 60% rise in traffic the week before the election, McCain’s had just 9% – http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5349/view/topic Originally published Nov 9, 2008 1:58:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
What the Fk is Social Media? How to interact on Twitter: @ Intro Survey by B to B Magazine and the Association of Natinoal Advertisers ! Register here: Most looking to implement in the next year (1) blogging (2) mobile (more for BtoC) karenrubin Webinars are almost exclusively for B2B – 48% of B2B marketers said they were effective, only 6% of B2C said they were effective www.HubSpot.tv , 13 hours of video is upload to YouTube every minute : If you’ve been watching HubSpot TV for the past year, you’d be ahead of the curve! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack More focus on demand generation – from 39% to 47% of people – also a drop-off of people saying brand building was the goal 3 out of 4 Americans use social technology – Forrester HubSpot TV 1 Year Anniversa Marta Kagan, @ Marketing Takeaway Closing Watch the Tweetup Promo Video: Download the free webinar JamonHolmgren asks, B to B marketers embracing social media at an increasing rate Microsoft and Yahoo sitting in a tree…K.I.S.S.I.N.G! “Providing accurate, useful information that informs in a non-self-promoting manner gains credibility,” mzkagan Managing Director of US for Espresso Originally published Aug 2, 2009 8:54:00 PM, updated July 04 2013 81% of BtoB marketers using LinkedIn, then Twitter, then Facebook (Twitter much higher for B2B, Facebook lower for B2B) 5 billion minutes spent on Facebook each day Blogging in a Flooded Market Shouldn’t Mean Failure Marketing Takeaway “Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.” Webinar: How to Use Online Video for Inbound Marketing Defininga “tweet” for the uninitiated and explaining how to create an accountdoesn’t resonate with everyone. “Why would I want to do that?” is acommon reaction. However, demonstrating the power of Twitter as adiscovery engine for what is happening right now through our Search andTrends often awakens a sense of wonder which inevitably leads to a muchmore compelling question, “How do I get involved?” “thebig takeaway is that Bing will now power search on Yahoo! and Yahoo!’ssalesforce will sell the premium (non-self service) search advertisingfor Yahoo!/Bing” http://itunes.hubspot.tv/ You will want to optimize for Bing since it will have a reasonable % of market share , @ Social Media Defamation Lawsuit “Beyourself and blog about the things that excite and interest you(without sounding like a commercial, of course) and you’ll be fine,” Don’t panic! You have some time on this onebut be aware that it is going on and you will probably want to optimizefor it eventually. : Make sure you understand the engagement process for your customers. Marketing Takeaway #2 “Themore you can build relationships and trust with the online leaders inyour community, the more traffic you’ll get on your site, and the morepeople you’ll be able to convert to leads and sales,” ” Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO Bingvalues “keyword use in subdomains and root domain names (Google lovesexact keyword matches, but Bing really likes any keyword placement inthe sub or root)” Headlines Forum Fodder: 57% of B2B marketers “using social media channels” compared with 15% two years ago : As a business, monitor and respond on Twitter, but think twice before blowing anything up. New Twitter homepage puts search at its heart ry Tweetup Marketing Takeaway Next Week: Bonafied Marketing Genius Doing it Right http://www.youtube.com/watch?v=UKaJs4L290A UPDATED: Rounding up the buzz… Will one Chicago woman’s Tweet cost her $50,000? http://hstv1year.eventbrite.com “Rememberthat Yahoo! said full implementation may lag up to 24 months (2 years)behind regulatory approval (which itself could take months), so you’vegot some time.” mvolpe mzkagan Twitter Puts Search at Core of Homepage with AmandaBonnen: “@JessB123 You should just come anyway. Who said sleeping in amoldy apartment is bad for you? Horizon Realty thinks its ok.” Episode #51 – July 31st, 2009 HorizonRealty says she “maliciously and wrongfully published the false anddefamatory Tweet on Twitter, thereby allowing the Tweet to bedistributed throughout the world.” (She has 20 followers.) “What can I add to the conversation that a better programmeror graphic designer or SEO professional hasn’t already covered?” 93% of social media users believe a company should have a presence in social media Social media use soars among b-to-b marketers : Don’t tweet anything you wouldn’t mind having on the front page of Google.com. – Publish something creative on Slideshare. Marketing Tip of the Week , and @ in your tweet. How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway to learn how to use online video to grow your business with inbound marketing. Episode Length: 23 minutes, 23 seconds Subscribe in iTunes:
Today, LinkedIn, the social network targeted towards business professionals, released its offical share button . The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the Marketing Takeaway With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc. it probably isn’t going to be the ease of execution that determines how successful LinkedIn’s share button is. At 85 million users and a new users joining every second the success of LinkedIn’s share button is going to fall in the hands of it’s users. Once you have taken the time to create remarkable content make sure that you are doing everything you can to share it with your entire network. Since your LinkedIn network may find your content relevant this is an excellent way allow them to help you spread your content beyond your immediate reach. Head on over to LinkedIn to try out your share button today. Originally published Nov 30, 2010 3:00:00 PM, updated October 20 2016 Social Media Engagement Since those connected on LinkedIn most likely share business interests, it is very likely that the LinkedIn share button becomes a standard for business related content. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack portion of the LinkedIn site. LinkedIn is offering three options to choose from: a vertical button with a share counter, a horizontal button with a share counter, and a horizontal button without a counter. To add a button to your website or blog all you need to do is choose a button style and copy and paste a few lines of code. publishers Topics:
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies.Learn how to run more impactful, measurable marketing campaigns. What is Outbound Marketing?Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods “outbound marketing” because marketers push his or her message out far and wide hoping that it resonates with that needle in the haystack. I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Transforming Your Marketing from Outbound to InboundRather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing inbound marketing where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, blogging, and social media. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip.Outbound vs. Inbound MarketingOutbound marketing is when a marketer reaches out to people to see if they’re interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.Editor’s Note: A more detailed version of this article has been published here: “Inbound Marketing and the Next Phase of Marketing on the Web.” This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness. Originally published Oct 30, 2019 3:05:00 PM, updated October 31 2019 Topics: Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
And as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago. In fact, a collection of new roles has emerged, and they’re growing in importance within many marketing teams. Let’s examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team.New Marketing Roles of Growing ImportanceMarketing Operations / Pipeline SpecialistMarketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing’s role) and work (Sales’ role) the highest quality leads, something HubSpot has grown fond of calling “SMarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin, a HubSpotter in a marketing operations role adds: “We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.” Customer Evangelist / Customer Experience ProfessionalsIn 2011, Forrester released a report called “The Rise of the Chief Customer Officer.” The report detailed a trend existing among B2B and B2C companies alike — hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role (“CCO”), we’ve seen this trend at all levels in companies. Roles under this subset include community managers, customer experience designers, and customer communications officers. Skills and focus areas range, but the customer evangelist is essentially the internal voice of the customer within a company. Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers’ experiences with the company easy and rewarding. Beyond being “the right thing to do,” creating a positive customer experience actually drives results. In fact, according to Nielsen’s April 2012 Global Trust in Advertising report, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical.Inbound Marketing StrategistIt’s no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. “More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix,” writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead’s decision-making process. Gaines writes: “SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.”Lead Nurturing SpecialistAs most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision. And research shows that personalized marketing leads to more customer conversions than generalized communications.The lead nurturing role in an organization is steeped in customer and lead data. According to that same AMA/Duke University CMO Survey, “The ability to leverage information about customers in order to deliver and demonstrate value opens the door for marketers to fill the role as analysts and ‘data whisperers.'” Documentarian / VideographerTechnology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. As a result, video as a form of content is on the rise. It’s no surprise then, that 87% of online marketers use video content, according to Outbrain’s State of Content Marketing. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing, making it the top area marketers would invest in for 2012.As part of this investment in video as a content format, many companies are adding videographers to their marketing teams. We asked Chris Savage, co-founder and CEO of Wistia, a video hosting and analytics provider, what companies should look for when hiring video talent. “Adding the right videographer to your team can unlock an entire new channel of content for you,” said Savage. “The key is finding someone who has a mix of skills that complement your existing team. Besides just the basics of lighting, shooting, and editing, you really want someone who has a strong sense for what topics will be most successful on video.”Partnership / Co-Marketing ManagerCo-marketing is the practice of two, complementary companies collaborating on content or marketing initiatives. As a result, co-marketing brings fresh perspectives to your marketing initiatives and helps each company reach an audience that might not otherwise have found them. Dan Slagen, head of global marketing relations at HubSpot leads our co-marketing initiatives. Dan explains, “We partner with like-minded companies on projects that will help promote the marketing industry. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”Changes to Existing RolesIn addition to the growing prominence of some newer roles, a number of existing marketing roles have begun to change and adapt as well. Here are some top trends we’ve noticed.Social Media as a Core SkillFive years ago, a marketing department might have hired a young graduate to head up its social media strategy. But according to the 2011 Webmarketing123 State of Digital Marketing report, with an average of 68% of marketers generated leads from social media sites, social media is no longer a specialization but rather a core marketing skill. As such, new marketing hires at every level should be expected to understand and contribute to social media strategies. Analytics as a Core SkillAs you may have noticed above, analytics and data are playing a big role in emerging marketing positions. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015. As marketing departments grow in size and marketing budgets increase, the ability to measure the effectiveness of marketing campaigns and channels will become more and more essential. Read more about how to cultivate a data-driven marketing team in this blog post.The Technology CMOIn a Gartner study, Vice President of Marketing Strategies Laura McLellan asserts, “By 2017, the CMO will spend more on IT than the CIO.” Her assertion is backed by survey data in which 90% of respondents said that the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said.Media Relations: Less Pitch, More SupportAccording to the AMA/Duke University CMO survey, only 53% of companies are using marketing staff for traditional public relations activities, which is a significant step down from 65% in 2011. Talking with Laura Fitton, HubSpot’s inbound marketing evangelist, you’ll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. Even when it doesn’t result in a news story about HubSpot, Laura’s priority is to help journalists make connections and find data for their reports. In all of these developments and newly emerging roles, there are a few overarching trends: The importance of data, useful content, and relationships are on the rise. With these trends in mind, here are a few tips for interviewing today’s inbound marketer. And for those of you on the other side of the interview table, here’s how to get hired as an inbound marketer.What new roles have you added to your marketing team? What roles would you add if you had the capacity? Share with us in the comments.Image Credit: healthrx.com Marketing Jobs Originally published Nov 16, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Ch-ch-ch-ch-changes.” Could David Bowie’s 70s hit be a marketer’s theme song, or what?On a related — but arguably more serious — note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.Just take a look at how the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …
Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post Tell us a little about yourself below to gain access today: Free Templates: Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 How to Write a Blog Post Free Blog Post Templates 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Topics: You’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack