Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Former Chicago Bulls forward Jimmy Butler (AP Photo/Kamil Krzaczynski)The off-season continues to be a busy one in the National Basketball Association, as the Chicago Bulls’ Jimmy Butler was recently shipped to the Minnesota Timberwolves for Kris Dunn, Zach LaVine and the No. 7 pick Lauri Markkanen.READ: Sources: Bulls trade Butler to TimberwolvesADVERTISEMENT Although the 27-year-old swingman has been at the center of trade talks in recent weeks, his personal trainer, Travelle Gaines, couldn’t help but lambast the Bulls organization, particularly General Manager Gar Forman.“0-82.worst culture in the league.I met drug dealers with better morals then their GM,” he tweeted, shortly after the deal was announced.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“He is a liar and everyone knows,” he added.Turmoil inside the Bulls’ front office has been reported in multiple instances in the past, but Gaines comparing Forman to drug dealers might just be the boldest one yet. LATEST STORIES World’s 50 Best Restaurants launches new drinking and dining guide Butler, meanwhile, will reunite with his former coach Tom Thibodeau in Minnesota and form a “Big 3” alongside promising studs Karl Anthony Towns and Andrew Wiggins. Khristian Ibarrola /raSports Related Videospowered by AdSparcRead Next Heart Evangelista admits she’s pregnant… with chicken What ‘missteps’? View comments WATCH: Firefighters rescue baby seal found in parking garage Reyes impressed by Fil-Nigerian Edu: ‘Unbelievable’ MOST READ 1 dead in Cavite blast, fire Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Topics: Originally published Jun 22, 2007 11:55:00 AM, updated October 01 2019 JULIET: ‘Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What’s Montague? it is nor hand, nor foot, Nor arm, nor face, nor any other part Belonging to a man. O, be some other name! What’s in a name? That which we call a rose By any other name would smell as sweet; So Romeo would, were he not Romeo call’d, Retain that dear perfection which he owes Without that title. Romeo, doff thy name, And for that name which is no part of thee Take all myself. I will leave to Juliet any thoughts about how appealing Romeo would be if he had a different name. But what I can tell you is that your domain name has a big effect on your ranking in Google and other search engines. Here are some of the reasons to look into buying a premium domain name.1) Look bigger than you are. Even a small business can look big on the Internet if you have the right domain name. If you are a local marketing firm, you look like you know what you are doing if your URL is www. LeadMarketing .com instead of www. MyCambridgeMarketing-Online .net And, usually a premium domain is far less expensive than many other marketing activities.2) Get more traffic. With the right domain name, you can get more traffic to your website in two ways. First, some people will just type in your domain into the browser address bar and see what happens. If you own the domain, your website will be what comes up! Second, if you have good keywords in your domain, it is much easier to get ranked on the first page of search results, driving more traffic to your website. Google and other search engines assume that if you have keywords for a search in your domain, then that website is a good search result that has relevant content, and that means you get ranked higher.3) Upstage your competition. What better way to stand out from your competition than to have a website with the best URL for your industry? How would you feel if your competitor all a sudden ended up with the perfect domain name?4) Acquire an asset. Most marketing expenses are impossible to recover any portion of the cost. The nice thing about premium domains is that they are an asset you can always sell later. And recently, most domains have been increasing in value, so you might even end up making money on your investment. Of course, past performance is no guarantee of future results.Now that we have covered some of the ways that a premium domain can benefit your business, let’s discuss how you can evaluate a domain to decide how valuable it will be. Here are some of the things to think about so you can choose the best name for your company.1) Generic keywords are good. Most businesses really can’t spend the money to build a brand around their company name, this is especially true for small businesses. So, if you can buy www. computers .com, you should do it, since it will be better for you than www. gateway .com.2) Avoid punctuation and extraneous words. Adding a dash into a URL makes it harder to type and look less professional, so avoid it if possible. Also, adding generic words like “my” or “best” or “the” or “online” to the start or end of your URL is not a good idea. They don’t add any value.3) Try to get a .com domain. Unless you are a nonprofit or outside the US, most people assume your business will have a .com domain extension and will usually have trouble remembering your URL if it ends in .net or something else. Domains ending in .com have always been in higher demand and command higher prices than any others.Now that you understand the value in having a premium domain and how to pick a good domain, maybe you should think about buying one? If you are interested in buying a premium domain, there are a number of services to do so. At HubSpot we have used BuyDomains.com before and we have found BuyDomains to be a great place to buy a premium domain.Have you bought a premium domain? Have you found it to be a useful tool for your business? Leave a comment below and let me know.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome. Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017
Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies.Learn how to run more impactful, measurable marketing campaigns. What is Outbound Marketing?Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods “outbound marketing” because marketers push his or her message out far and wide hoping that it resonates with that needle in the haystack. I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Transforming Your Marketing from Outbound to InboundRather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing inbound marketing where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, blogging, and social media. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip.Outbound vs. Inbound MarketingOutbound marketing is when a marketer reaches out to people to see if they’re interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.Editor’s Note: A more detailed version of this article has been published here: “Inbound Marketing and the Next Phase of Marketing on the Web.” This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness. Originally published Oct 30, 2019 3:05:00 PM, updated October 31 2019 Topics: Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
apple -ipad -iphone Filter Tweets by Source This only works for tweets that include geolocation information, but it can be really cool if you’re trying to focus on a particular, localized event. Tweets with Links For a full list of Twitter search operators, Even More! click here Topics: It’s an amazingly powerful tool, and these tips can help you use it more effectively. You probably won’t use this filter too much, but I’ve found it helpful to sometimes include “-source:tweet_button” to remove all tweets generated when someone simply clicked a “Tweet” button. These are pre-populated tweets, and normally they aren’t really saying anything interesting. that lets you search through every public Tweet over the last few days, and you don’t even need a Twitter account to use it. But sifting through all of that information can be a bit overwhelming. If you want to focus your search on all tweets coming from a certain location, you can add “near:” and the name of the city. This is supported for most major cities in the world. You can also add a “within:” operator to specify the distance from the area, like “near:Boston within:15mi”. With more that ” to remove mentions of the technology company’s most popular devices. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 140 million Tweets A lot of times the keyword you’re searching for is used in multiple contexts, and not all of them are related to what you’re looking for. A search for ” Originally published Jul 21, 2011 3:10:00 PM, updated October 20 2016 exclude Retweets The negation operator can be used in conjunction with many of the other search filters, as you’ll see below. Twitter offers a Add “filter:links” to your query to only return tweets that contain links. You can tell Twitter to specially free, public search tool that the link contains this domain. So even if people are tweeting links to your site using different shortening services, you can still search for your domain and see all links that point to your site. A lot of people use Twitter to share links to stories, but sometimes you want to focus on what people are saying, and not what they’re sharing. If you’re looking for opinions or feedback on a topic you might want to exclude all tweets with links by using “-filter:links”. knows You can choose to include or exclude tweets based on where they were sent from by adding the “source:” operator. One of the really cool features of Twitter search is that it “peers” into shortened links. That means that if you tweet a bit.ly link that points to an article on this blog, Twitter sent per day, Twitter contains tons of information from the collective public conscious. apple If you want to exclude all retweets, simply include “-RT” and you can focus on original tweets. SEO and Social Media tweets that contain a word by adding a single dash directly before the word. Make sure you don’t put a space between the dash and the term. You can look for retweets by adding “RT” to your query. Even when someone clicks the “retweet” button and doesn’t actually add an “RT” to the tweet, it will still show up with an “RT” in Twitter search. . You can leverage Twitter Search to conduct market research, collect feedback, or see what people are sharing on your website. Here are some Twitter search tips that will help you find the information you need. The Negation Operator Focus on a Geographic Area ” might return results about the technology company, as well as the dark red fruit. This tells Twitter to exclude any result that contains that term, and helps you focus your search on the right context. So if you wanted to look for tweets that focused on the fruit, you might use “
And as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago. In fact, a collection of new roles has emerged, and they’re growing in importance within many marketing teams. Let’s examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team.New Marketing Roles of Growing ImportanceMarketing Operations / Pipeline SpecialistMarketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing’s role) and work (Sales’ role) the highest quality leads, something HubSpot has grown fond of calling “SMarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin, a HubSpotter in a marketing operations role adds: “We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.” Customer Evangelist / Customer Experience ProfessionalsIn 2011, Forrester released a report called “The Rise of the Chief Customer Officer.” The report detailed a trend existing among B2B and B2C companies alike — hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role (“CCO”), we’ve seen this trend at all levels in companies. Roles under this subset include community managers, customer experience designers, and customer communications officers. Skills and focus areas range, but the customer evangelist is essentially the internal voice of the customer within a company. Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers’ experiences with the company easy and rewarding. Beyond being “the right thing to do,” creating a positive customer experience actually drives results. In fact, according to Nielsen’s April 2012 Global Trust in Advertising report, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical.Inbound Marketing StrategistIt’s no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. “More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix,” writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead’s decision-making process. Gaines writes: “SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.”Lead Nurturing SpecialistAs most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision. And research shows that personalized marketing leads to more customer conversions than generalized communications.The lead nurturing role in an organization is steeped in customer and lead data. According to that same AMA/Duke University CMO Survey, “The ability to leverage information about customers in order to deliver and demonstrate value opens the door for marketers to fill the role as analysts and ‘data whisperers.'” Documentarian / VideographerTechnology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. As a result, video as a form of content is on the rise. It’s no surprise then, that 87% of online marketers use video content, according to Outbrain’s State of Content Marketing. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing, making it the top area marketers would invest in for 2012.As part of this investment in video as a content format, many companies are adding videographers to their marketing teams. We asked Chris Savage, co-founder and CEO of Wistia, a video hosting and analytics provider, what companies should look for when hiring video talent. “Adding the right videographer to your team can unlock an entire new channel of content for you,” said Savage. “The key is finding someone who has a mix of skills that complement your existing team. Besides just the basics of lighting, shooting, and editing, you really want someone who has a strong sense for what topics will be most successful on video.”Partnership / Co-Marketing ManagerCo-marketing is the practice of two, complementary companies collaborating on content or marketing initiatives. As a result, co-marketing brings fresh perspectives to your marketing initiatives and helps each company reach an audience that might not otherwise have found them. Dan Slagen, head of global marketing relations at HubSpot leads our co-marketing initiatives. Dan explains, “We partner with like-minded companies on projects that will help promote the marketing industry. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”Changes to Existing RolesIn addition to the growing prominence of some newer roles, a number of existing marketing roles have begun to change and adapt as well. Here are some top trends we’ve noticed.Social Media as a Core SkillFive years ago, a marketing department might have hired a young graduate to head up its social media strategy. But according to the 2011 Webmarketing123 State of Digital Marketing report, with an average of 68% of marketers generated leads from social media sites, social media is no longer a specialization but rather a core marketing skill. As such, new marketing hires at every level should be expected to understand and contribute to social media strategies. Analytics as a Core SkillAs you may have noticed above, analytics and data are playing a big role in emerging marketing positions. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015. As marketing departments grow in size and marketing budgets increase, the ability to measure the effectiveness of marketing campaigns and channels will become more and more essential. Read more about how to cultivate a data-driven marketing team in this blog post.The Technology CMOIn a Gartner study, Vice President of Marketing Strategies Laura McLellan asserts, “By 2017, the CMO will spend more on IT than the CIO.” Her assertion is backed by survey data in which 90% of respondents said that the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said.Media Relations: Less Pitch, More SupportAccording to the AMA/Duke University CMO survey, only 53% of companies are using marketing staff for traditional public relations activities, which is a significant step down from 65% in 2011. Talking with Laura Fitton, HubSpot’s inbound marketing evangelist, you’ll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. Even when it doesn’t result in a news story about HubSpot, Laura’s priority is to help journalists make connections and find data for their reports. In all of these developments and newly emerging roles, there are a few overarching trends: The importance of data, useful content, and relationships are on the rise. With these trends in mind, here are a few tips for interviewing today’s inbound marketer. And for those of you on the other side of the interview table, here’s how to get hired as an inbound marketer.What new roles have you added to your marketing team? What roles would you add if you had the capacity? Share with us in the comments.Image Credit: healthrx.com Marketing Jobs Originally published Nov 16, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Ch-ch-ch-ch-changes.” Could David Bowie’s 70s hit be a marketer’s theme song, or what?On a related — but arguably more serious — note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.Just take a look at how the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …
Almost 10 months ago, I had my first day at HubSpot. I was excited about lots of things — the candy wall in the kitchen, the free coffee, and, you know, working with some great people — but one of the things I was most looking forward to was a fresh, clean email address. It was brand new. No one was selling it to unscrupulous marketers to spam me with irrelevant and annoying sales tactics.I was free … but not for long.Ten months later, my spam filter gets more and more email garbage each day, mostly filled with cold emails pitches. I’m sure your email address experiences the same thing. Last week, I got a particularly horrendous spam email that somehow got through my spam filter. It was impersonal, confusing, and broke some CAN-SPAM best practices. Yikes!Since the best way to learn how to do something is to sometimes hear how not to do it, we’re going to pick apart the horrible email below. All identifying information has been removed, but everything else has remained unchanged.So let’s take a look at this horrible email and see just what the fuss is all about. The Anatomy of a Truly Horrendous Spam Email *) Sending Spam EmailsIt’s kind of like the first rule of Fight Club: The first no-no of sending bad spam emails is (you guessed it!) sending spam emails in the first place. There’s not really a “great” way to send a spam email.Instead, you should be organically growing your email lists and only sending emails to people who’ve opted in to receive them. Your Sender Score will be better and your subscriber list will be happier. 1) Irrelevant Subject LinesFrom the first thing I see, I know that this email is going to be irrelevant and spammy. I work for an inbound marketing company — why would I be interested in buying lists? On top of that, telling me that people opted in to those lists doesn’t really change that fact. (Honestly, I don’t even know why I clicked through.)If you’re going to be emailing people, you’ve got to make sure the subject line of the email aligns with your subscriber list’s interests. 2) Standard, Thoughtless Greetings”Hi,” “hello,” “hey”: all “acceptable” greetings you can use in your emails. But this email is forgetting one crucial element of a greeting: my name. It sounds so simple, but it’s something that lots of people get wrong.Even though most people know that personalized emails are usually customized by a machine, adding that small touch to your email makes people feel like you’re talking to them Most marketing software, like HubSpot, will let you personalize your email greetings. The point here is simple: Make sure you’re taking advantage of this feature!3) Confusing Opening LinesI’ll admit it — the opening line of this email was the deciding factor in writing about it here. It’s just so crazy. If the sender has just a few seconds to hook me, why would they include the most confusing opening line ever? Is “Happy New Year” a saying that deserves quotations? Am I supposed to imagine the sender actually saying that out loud? Or does the sender not know how to use quotation marks like in this scene from Friends?Seriously folks, you’ve only got a second or two to hook your email subscribers in your opening sentences, so use your time wisely.4) Irrelevant OffersAt this point in the email, I wondered again whether the person knew who they were emailing. I’m guessing no … because with a few seconds of research, it’d be very evident I — or anyone else at this inbound marketing company — wouldn’t want to hear about purchasing email lists. In your own emails, since you’re not going to be spamming random lists you’ve bought, make sure your message is tailored to the audience receiving the email. The easiest way to make sure this happens is to segment your lists properly. 5) Filler Keywords (?)At the bottom of the email, I can’t help but be confused — yet again. What the heck are those keywords doing there? It wasn’t a company tagline or a link to its products. In fact, the company name wasn’t anywhere in the email at all. Was it a way to game your inbox search? I really have no idea.In your own emails, cut anything that might seem out-of-place and irrelevant to your audience — it could be the difference between someone clicking through on an email and deleting it. 6) CAN-SPAM ViolationsNote: I didn’t redact this information in the email footer — it was already like this. I don’t even know which company is sending me this spam email unless I look at the end of the sender email address … and after Googling the company name, I found out that the sender and the company were fake. Seriously … just … yucky.If you’re sending emails, make sure it’s very obvious who you are sending email on behalf of. 7) Difficult UnsubscribesIf I’m not able to unsubscribe from your email list with the click of a button, your email is going in the spam folder and your sender name will get blocked. Though technically, according to CAN-SPAM, you only have to not make it difficult for people to unsubscribe and honor the unsubscribe in 10 days, it’s a PITA to unsubscribe from spam emails like this.Do your subscribers a favor and allow them to unsubscribe with a few clicks of their mouse — most email marketing solutions will make this process incredibly easy for you and your subscribers. Even if you’re not sending spam emails specifically, you should avoid all of these email no-no’s. Your subscribers will be more excited to receive emails from you and see the count next to their spam folder get smaller and smaller — a win-win for everyone. What horrible tactics have you seen in your spam email folder? Share your stories with us in the comments. Topics: Originally published Jan 29, 2014 8:00:00 AM, updated February 01 2017 Email Deliverability Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Oct 22, 2015 7:00:00 AM, updated February 01 2017 Business Pitches As you consider implementing a sponsored content offering, it’s important to remember that like any other type of ad inventory, sponsored content won’t sell itself. Rather you need to have a sales team well-equipped to sell inbound to new and existing advertisers who may be less familiar with the methodology or benefits behind it.Internally, adopting an inbound methodology involves different areas of the business, including stakeholders from your marketing department, audience development or circulation team, editorial team, and beyond. Perhaps most important however, sales is a key piece of implementing any new advertiser program. This team is on the front line talking to potential advertisers and often the only opportunity your company has to drum up new business.Remember, just because your company has bought into inbound and sponsored content as a strategy doesn’t mean your advertisers have. But, shifting from more traditional advertising offerings to those involving inbound and sponsored content may involve a significant learning curve on the part of your sales team, and will likely require a good level of retraining. You need to spend time re-training your sales team to sell inbound campaigns by identifying what’s in it for the advertisers. Once they’ve gotten this, here area few ways you can really polish that pitch.Polishing the Sponsored Content Pitch1) Know Your Advertisers’ LanguagePublishers and their sales team need to be able to speak in terms that are understood by, and resonate with, their advertisers. Therefore, your team needs to have a firm grasp of the marketing funnel and how it works, what campaign ROI metrics advertisers care about, and which audience insights matter to advertisers (whether it’s purchase intent, demographics, or another set of metrics). For instance, while many publishers value—and therefore sell—reach and audience demographics, what advertisers fundamentally care about is how that’s going to increase their MQLs and sales prospects. In other words, think about how you can best sell what advertisers care about most, and don’t leave it up to their team to guess or draw conclusions. They might guess wrong.2) Be Able to Sell Your DatabaseNo, your sales team isn’t literally selling your list. But your readers are one of your biggest assets. Your sales team needs to have a much deeper understanding of what’s most valuable about your readers in the eyes of advertisers. What are they clicking on? What’s their most common job role or level? How long do they stay on your site? Which readers have converted on an offer before? All of this information helps you identify the people in your database with real purchase intent to highlight for advertisers, and can be presented in a number of ways—personas, charts, or even infographics.3) Know How to Map Your Content to the Buyer’s JourneyMake sure your sales team understands the buyers journey, especially as it applies to your readers and your advertisers. From there, they should be able to explain in detail what each piece of content you provide is, and how it aligns with that readers’ purchase decision process. Your sales team should also be able to communicate specifically how each reader will be nurtured from one stage to the next. In this conversation, if you’re able to include any funnel metrics you have available—conversion rates, expected ROIs etc—you’re in a good spot. Make sure to talk about the different types of offerings your company has (ebooks, guides, white papers, etc), what goals each achieve, and how your editorial team creates them.BONUS: Use Case StudiesWhat better sales tool could you have but great examples of how you’ve run these campaigns before, and how successful they’ve been? Put together case studies that advertisers can easily see replicated for themselves. Include highlights of things like MQL identification, cost per MQL, advertiser conversion rates, or net ROI so advertisers can see the possible impact it may have on their own bottom line.Selling sponsored content and inbound is a big shift for many publishers, and an even bigger shift for their advertisers. The best tool in your belt to get these programs up and running is a well informed and trained sales team. There may be a little more investment in the beginning, but these programs can pay out in dividends in the long run. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind.After all, the top three results on a search query get 61% of all search clicks — and 75% of search engine users never scroll past the first page of search results.If you find yourself struggling to gain exposure in search engines, it could be because your website isn’t optimized for search.Want to increase your website traffic via organic search? Start by ensuring you aren’t making any of the most common SEO mistakes on your website. Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search.Check out the infographic below from Fertile Frog for a list of 10 common SEO mistakes and how to fix them. (And read this blog post to learn about common SEO mistakes in more detail.)392Save Originally published Oct 26, 2015 12:00:00 PM, updated July 28 2017 392Save On-page SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: The advertising industry has a major morale problem, and it’s not going to go away on its own.Campaign US recently conducted the Second Annual Morale Survey for 2016, and their findings reveal a staggering decline in overall morale among agency employees. Along with slipping morale, the study also uncovered a troubling host of symptomatic issues, such as talent retention and a decline in employee performance.So what are the root causes of this morale problem? What impact will it have on talent retention? What areas of employee experience do agencies need to make an effort to improve?Subscribe to HubSpot’s Agency newsletter today.To help agencies tackle these questions and visualize the challenges in front of them, we created the following five charts based on the Campaign US survey results. Check them out below to see the far-reaching effects morale has on the industry.1) Overall morale among agency employees has steeply declined.When Campaign US conducted their first Annual Morale Survey back in 2015, only 34% of employees said their morale was either low or dangerously low. Those numbers were alarming at the time, but they haven’t improved — in fact, morale among agency employees has experienced a distressing decline in 2016.This year’s survey results found that 47% of agency employees report either “low” morale (31%) or “dangerously low” morale (16%). That’s a 36% drop in overall agency employee morale between 2015 and 2016.Data Source: Campaign US Morale Survey2) Agency employees with low morale also reported dissatisfaction with leadership and advancement.So what factors are responsible for this drop in morale? Survey participants who reported having “low” or “dangerously low” morale were asked to explain the reasons behind their responses.The top factor contributing to low morale was a dissatisfaction with company leadership, followed closely by a lack in advancement opportunities, and a general dissatisfaction with work. Less impactful were overall company performance and diversity.Data Source: Campaign US Morale Survey3) Work/life balance is the biggest factor for agency employees with good morale.Of the 53% of employees who reported “satisfactory,” “good,” or “excellent” morale, “work/life balance” was the biggest influencing factor. The other two big contributors to positive morale were “satisfaction with work” and “creative freedom.”Data Source: Campaign US Morale Survey4) Agency employees affected by low morale are ready to walk away.If any agencies still needed a wakeup call, this is it: 63% of employees who reported low morale were also actively seeking a new job. That means a whopping 29% of agency employees are looking to leave their current positions — which puts agencies in a precarious position. Data Source: Campaign US Morale Survey5) Low morale has a massive impact on agency employee performance.Unsurprisingly, morale has a major impact on overall employee performance. Regardless of whether they reported high or low morale, 98% of respondents said that morale had an effect on their performance.If employees don’t feel their needs are fully supported, their performance takes a hit. With nearly half of all agency employees reporting low morale, this could spell disaster for the ad industry’s bottom line.Data Source: Campaign US Morale SurveyHow is your agency planning to boost morale this year? Share your advice in the comments. Agency Talent Originally published Nov 8, 2016 5:00:00 AM, updated February 01 2017 Don’t forget to share this post!
Prime minister Sheikh Hasina addresses a rally in Rajshahi on Thursday. Photo: Focus BanglaPrime minister Sheikh Hasina on Thursday termed her Awami League’s logo “boat” as the symbol of Bangladesh’s independence and development, seeking peoples support for it in the next local body and national elections.”The boat of Prophet Nuh (SM) had saved people from disaster and (our election symbol) boat awarded us the independence and led the nation towards development,” she told a mammoth public rally at this north western divisional city.The premier urged the people to vote for “boat” in the upcoming local government and general elections to keep up the current trend of development and spirit of independence describing her call as “my ardent appeal to you all”.Rajshahi district and city unit of Awami League staged the rally at the city’s Madrasa Maidan with city AL president AHM Khairuzzaman Liton in the chair while the party’s presidium member and health minister Mohammad Nasim, joint general secretaries Mahbubul Alam Hanif, Dipu Moni and Jahangir Kabir Nanak, among others, spoke.Sheikh Hasina, who also heads the Awami League, said all these elections would be held with party symbols and “I seek your votes also to let people live in peace and happiness”.”We want to build a hunger and poverty free, prosperous Sonar Bangla as dreamt by Father of the Nation Bangabandhu Sheikh Mujibur Rahman,” she added.Sheikh Hasina blasted the opposition outside parliament BNP for waging movement to defend their party chief, calling it a campaign for “a thief” convicted of emblazing orphans money.”This movement is for a thief (Khaleda). It is also forbidden in the Holy Quran to embezzle fund of the orphans . . . so she is now paying the price and suffering the punishment,” she said.The premier also wondered about the location of the orphanage and number of orphans there for whom the fund was raised and said “Khaleda along with her family members and her party men grasp the money meant for the orphans”.She said Khaleda Zia brought funds from abroad to set up the orphanage long 27 years back but never set it up and rather plundered that fund.”That fund did not go to the orphans . . . so the Anti Corruption Commission filed the case and she (Khaleda) was eventually punished in that case,” the premier said.Sheikh Hasina said, looting and plundering, however, symbolised BNP’s character as Bangladesh became champions for five consecutive times during their tenure in power while her incumbent government managed to repatriate the money siphoned out by the ex-premier’s sons from abroad.The prime minister said despite their frantic efforts the past caretaker government failed to find any irregularity in the operations of the Father of the Nation Bangabandhu Sheikh Mujibur Rahman Memorial Trust.The trust was set up to assist the students, injured of the 21 August grenade attack and the distressed AL leaders and workers.The premier said whenever Awami League was elected to power the country witnessed massive development benefitting its people while darkness and destruction featured the past BNP rule as their motto was to plunder everything.”If anyone fails to overcome the greed to embezzle orphans money, how he or she could offer something to people,” she said.The premier said Ziaur Rahman died in 1981 leaving nothing but a broken suitcase and a torn ‘genji’ but in few subsequent years the Zia family amassed cash and property worth hundreds of crores of taka and at a certain stage started to siphoning off the money abroad.Sheikh Hasina alleged that they had procured sets of marine vessels giving those names like Coko 1 and Coko 2, set up Dandy Dyeing Industry, took bank loans of Tk 9 billion not refunded ever.”Simultaneously they (BNP) were resorted to looting, corruption, terrorism, militancy and even created ‘Bangla Bhai’ and thus snatched away the peoples’ peace,” she said.The premier said no mayor could do what Awami League’s Khairuzzaman Liton did for the development of the old divisional city of Rajshahi though her government also provided sufficient fund to the BNP-supported mayor this time to continue the development campaign.”We didn’t stop development here, but they (BNP mayor and councilors) failed . . . they failed because their minds are always filled with the mindset of looting,” she said.Sheikh Hasina added: “If their leader embezzles the orphans’ fund what the followers will deliver, please judge this.”The premier urged people to recall how the unbridled corruption, looting, terrorism, militancy shook the country and particularly Rajshahi region during the BNP tenure.”This region was turned into a den of terrorists, militants and ‘Bangla Bhai’,” she said adding that simultaneously entire country witnessed serial bombings at 500 points in 2005 alone as BNP “played ducks and drakes with the peoples fate”.The premier also reminded the rally the violent street campaign spearheaded by BNP and its crucial ally Jamaat to upset the 5 January elections and in subsequent years claiming hundreds of lives through arson and bomb attacks.Taking a swipe over the BNP claims that Ziaur Rahman reintroduced multiparty democracy in the country; Sheikh Hasina said Zia’s multiparty democracy featured leaders who were war criminals and killers of father of the nation.”He had made them prime ministers, ministers and advisers while curfews were enforced every night in his (Zia’s) tenure . . . then, how come he established democracy,” the premier said.The premier announced that a medical university would be set up in Rajshahi while works were underway to set up an ICT Park for the people of the region.She highlighted various achievements and successes of her government in various socio-economic fields over the last nine years.”Some 20 million students across the country are now getting stipends, some 35,42,90,162 textbooks are being distributed free of cost students on the first day of the year, some 1 million Bangladeshi workers went abroad over the last one year while the country has already entered into 4G world,” she said.Moreover, the premier said, Bangladesh’s power generation capacity now rose to 16,000 MW while by 2021, every household of the country would get electricity.
By Stacy M. Brown, NNPA Newswire Correspondent, @StacyBrownMediaEvery major newspaper and news organization in the country has labeled the Black vote crucial to success in the 2020 presidential election, and statistics show that African Americans are 60% more likely to utilize and trust print-related resources for information than the general public.However, of the 24 candidates seeking the Democratic nomination for president, Senator Bernie Sanders (I-VT) is the only one that has agreed to address key influencers of the African American community — the Black Press of America — at the National Newspaper Publishers Association’s (NNPA) annual convention later this month in Cincinnati, Ohio.NNPA NEWSWIRE — However, of the 24 candidates seeking the Democratic nomination for president, Senator Bernie Sanders (I-VT) is the only one that has agreed to address key influencers of the African American community — the Black Press of America — at the National Newspaper Publishers Association’s (NNPA) annual convention later this month in Cincinnati.It’s no secret that Sanders has work to do to get his campaign message through to African Americans. “We thought we could do respectably in South Carolina, and we got decimated,” Sanders said in a campaign memo released earlier this year in which he discussed losing the Black vote to Hillary Clinton in South Carolina.Clinton won an astonishing 86 percent of South Carolina’s Black voters in 2016.“This is our revolution,” said Sanders, who will speak during the NNPA Convention’s Lifetime Legacy Award Black Tie Gala, Friday June 28th at 7:30pm at The Westin Cincinnati Hotel. Also in attendance will be former Ohio State Senator Nina Turner, a key surrogate for Sander’s 2016 campaign and co-chair of his current campaign for the Democratic nomination and presidency.The NNPA represents Black-owned newspapers with millions of weekly readers across the country, including major markets like New York, Los Angeles, San Francisco, Washington, St. Louis, Pittsburgh, Philadelphia, Houston, Dallas, Baltimore, Chicago and all of the nation’s “swing” states.“You’ve got to win Black voters to win the primary,” Lawrence Moore, a former Sanders delegate to the Democratic National Convention, told NBC News.“It took [Sanders] a while to grow into and learn the issues, but he’s willing to listen and understand, unlike other politicians,” Moore said.In a poll commissioned by The Black Economic Alliance and conducted by Hart Research and Brossard Research, Sanders currently trails former Vice President Joe Biden among Black voters.The poll, which measured how enthusiastic Black voters are about the Democratic presidential candidates, showed that 76 percent of respondents said they were most enthusiastic about Biden; 64 percent said they were most enthusiastic about Sanders who finished ahead of Sens.Kamala Harris of California (53 percent) and Cory Booker of New Jersey (43 percent).African Americans surveyed said affordable healthcare, college and the creation of more jobs with good benefits, were most important.Sanders has openly reached out to African American leaders like NAACP President Derrick Johnson and others, where he’s discussed the economic climate, voter suppression, jobs and other issues facing the Black community.In addition to Sanders’ campaign office, NNPA Newswire has contacted each of the remaining 24 Democratic presidential candidates for comment, including Biden, Harris, Booker, and Texas’ Beto O’Rourke, Sen. Elizabeth Warren and Kirsten Gillibrand.“The path to economic security is rocky for families in America but that path is even rockier for Black families who have stared down decades of government sponsored discrimination and institutional racism,” Sen. Warren told NNPA Newswire in an email.“This campaign is about making our government and our economy work for everyone and Black Americans will be on the frontlines of that conversation. The Black Press of America and its journalists are an integral part of how we make our democracy work,” Warren said.In a statement to NNPA Newswire, O’Rourke’s campaign said they’re grateful for the invitation to speak to the attendees of NNPA’s annual convention and wishes the 2020 candidate from Texas was able to participate in the dialogue.“Beto believes we cannot just pay lip service to the problems faced by communities and towns often forgotten or written off, but that we must also listen to their ideas and welcome them to be a part of the solution,” the statement reads.“That’s how he served in Congress and it’s how he has been running his campaign – making sure no person, no group, no constituency is taken for granted. We thank you for your continued coverage of topics that matter to all Americans – especially the African American community – and look forward to partnering with you to address these topics in the future.”Last month, Harris cleared her schedule to attend and deliver a keynote address at the 75th anniversary celebration of the San Francisco Sun-Reporter newspaper where she said the Black Press was “more important than ever before.”“The Sun-Reporter is an example of the significance of the Black press in America,” Harris said at the event held at the Hyatt Regency Hotel in downtown San Francisco.“There are issues that are unique to the Black community, and until we have true diversity in the press we must rely on papers like the Sun-Reporter,” Harris said.In addition to the decision to skip the NNPA’s Annual Convention, With the exceptions of Warren and O’Rourke, no other candidates responded to our request for comment.