Venus Aims at Final Berth Record at 36 Years

first_img“Why shouldn’t I (think I can win the tournament)? I try to believe,” Williams said.“Should I look across the net and believe the person across the net deserves it more? This mentality is not how champions are made. I’d like to be a champion, in particular this year.“The mentality I walk on court with is: I deserve this.”Williams, ranked 17th in the world, will take on fellow American CoCo Vandeweghe for a place in Saturday night’s final in what she said is “a great win for the US”.She beat Russian 24th seed Anastasia Pavyluchenkova in straight sets to make it through.“I’m sure she’s going to want to be in her first final,” the seven-time grand slam winner said.“I’m going to want to be in only my second final here. So it’s going to be a well-contested match.”Vandeweghe, 25, has made consecutive semi-final appearances at the last two US Opens, with her previous best Australian Open showing being a quarter-final berth last year.While she said making it as far as today is “amazing”, she is anything but satisfied.“There’s more things to do out on a tennis court that I’m hoping to achieve.”The pair have only met once, but Vandeweghe echoed Williams’ excitement at sharing the experience with a compatriot.“To play an unbelievable player, future Hall of Famer, Venus, to be on the court with her, I’ve only experienced it one time before,” she said.“To have two Americans against each other in the semi-final I think is pretty cool.”Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram Venus Williams is determined to maintain a champion mindset as she prepares for today’s all-American semi-final at Melbourne Park.The 36-year-old will become the oldest woman to play in an Australian Open semi-final, and the oldest semi-finalist at any grand slam in 23 years.And she won’t be letting anyone tell her she doesn’t deserve to be there.Venus Williams is eyeing her first Australian Open final since she played her sister in 2003. Picture: Wayne Ludbeylast_img read more

49ers report: What we learned Friday, including Richard Sherman’s status

first_imgYOU GOT WHAT IT TAKES?Make your 49ers-Chiefs pick & challenge our pros***SANTA CLARA — Cornerback Richard Sherman casually walked onto the 49ers practice field Friday to join his teammates as they finished stretching, and, come Sunday, he’ll by playing against the league’s top-scoring team, the Kansas City Chiefs.Sherman did not practice Thursday because of an unspecified heel injury. It’s not believed to be directly related to his right Achilles surgery last November or this past …last_img read more

South Africa set for new growth path

first_img27 October 2010 South Africa is to embark on a new economic growth path in a bid to create five-million jobs and reduce unemployment from 25% to 15% over the next 10 years. The announcement was made on Tuesday by Minister in the Presidency for Performance Monitoring and Evaluation, Collins Chabane. Chabane was speaking to journalists in Pretoria following a special Cabinet meeting called by President Jacob Zuma on Monday, and ahead of Finance Minister Pravin Gordhan’s medium-term budget speech in Parliament on Wednesday.Job creation at the centre of economic policy Chabane said the new growth path aimed to address unemployment, inequality and poverty by unlocking employment opportunities in South Africa’s private sector. “The new growth path is a broad framework that sets out a vision and identifies key areas where jobs can be created. The growth path we are announcing today places employment at the centre of economic policy.” Critical to the plan, he said, would be the partnering between key social players, business and government to address structural challenges in the economy.Regulatory reforms The government had realised that the economic growth and commodity price boom experienced over the past years had not seen revenue being sufficiently applied to promote economic spread and skills development in the country, Chabane said. The government also agreed that while South Africa’s economy was among the first to show signs of recovery following the global recession, regulatory reforms that encouraged employment and fought poverty were needed. The recession, which claimed more than a million jobs in 2009, took a heavy toll on South Africa’s economy, with households suffering from falling incomes and high levels of debt. The domestic economy further contracted by an estimated 1.8 percent as a result of a decline in consumption spending and weak investment growth. Chabane said the new growth path would exploit some of the opportunities that arose from the recession.Building an integrated African economy He cited China, India and Brazil as examples of countries with growth prospects similar to those of South Africa. The country could use its influence and experience to gain similar ground on the continent. “The new growth path commits South Africa to work with other countries on the continent to build a single African integrated economy, embracing one billion consumers, and to focus immediately on expanding economic links with the rest of the continent.” At least six key sectors, including infrastructure development, agriculture, mining, the “green” economy, manufacturing and tourism, had been identified as having potential to unlock employment opportunities. Partnerships Chabane and Economic Development Minister Ibrahim Patel agreed that it would probably take more than the government and the business sector for the country to achieve the new growth plan. Patel’s department is behind the Industrial Action Plan, which initially paved a way for the country’s new growth path. “Implementation and setting clear targets will remain a critical part of our work, and that is why we will be engaging all partners from all walks of life, and Cabinet will play a big role in coordinating all stakeholder commitments in this regard,” Patel said. The Cabinet Economic Team is headed by Rural Development Minister Gugile Nkwinti, who is also at the centre of speeding up economic growth in the country’s remote parts through various land reform policies. Nkwinti said that, through agricultural and land reform programmes, several employment opportunities that supported the new growth part were already in the pipeline. These included a special fund that had been created to assist emerging farmers in at least five of the country’s provinces. “Our area of focus will be on identifying skills, with the hope of using the funding to create more self-reliant businesses through partnerships of small and big commercial farmers,” Nkwinti said. Source: BuaNewslast_img read more

NBA: Jimmy Butler’s trainer blasts Bulls GM after draft day trade

first_imgLacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Former Chicago Bulls forward Jimmy Butler (AP Photo/Kamil Krzaczynski)The off-season continues to be a busy one in the National Basketball Association, as the Chicago Bulls’ Jimmy Butler was recently shipped to the Minnesota Timberwolves for Kris Dunn, Zach LaVine and the No. 7 pick Lauri Markkanen.READ: Sources: Bulls trade Butler to TimberwolvesADVERTISEMENT Although the 27-year-old swingman has been at the center of trade talks in recent weeks, his personal trainer, Travelle Gaines, couldn’t help but lambast the Bulls organization, particularly General Manager Gar Forman.“0-82.worst culture in the league.I met drug dealers with better morals then their GM,”  he tweeted, shortly after the deal was announced.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“He is a liar and everyone knows,” he added.Turmoil inside the Bulls’ front office has been reported in multiple instances in the past, but  Gaines comparing Forman to drug dealers might just be the boldest one yet. LATEST STORIES World’s 50 Best Restaurants launches new drinking and dining guide Butler, meanwhile, will reunite with his former coach Tom Thibodeau in Minnesota and form a “Big 3” alongside promising studs Karl Anthony Towns and Andrew Wiggins.  Khristian Ibarrola /raSports Related Videospowered by AdSparcRead Next Heart Evangelista admits she’s pregnant… with chicken What ‘missteps’? View comments WATCH: Firefighters rescue baby seal found in parking garage Reyes impressed by Fil-Nigerian Edu: ‘Unbelievable’ MOST READ 1 dead in Cavite blast, fire Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’last_img read more

A Domain By Any Other Name Would Not Rank As Well

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Topics: Originally published Jun 22, 2007 11:55:00 AM, updated October 01 2019 JULIET:         ‘Tis but thy name that is my enemy;         Thou art thyself, though not a Montague.         What’s Montague? it is nor hand, nor foot,         Nor arm, nor face, nor any other part         Belonging to a man. O, be some other name!         What’s in a name? That which we call a rose         By any other name would smell as sweet;         So Romeo would, were he not Romeo call’d,         Retain that dear perfection which he owes         Without that title. Romeo, doff thy name,         And for that name which is no part of thee         Take all myself. I will leave to Juliet any thoughts about how appealing Romeo would be if he had a different name.  But what I can tell you is that your domain name has a big effect on your ranking in Google and other search engines.  Here are some of the reasons to look into buying a premium domain name.1) Look bigger than you are.  Even a small business can look big on the Internet if you have the right domain name.  If you are a local marketing firm, you look like you know what you are doing if your URL is www. LeadMarketing .com instead of www. MyCambridgeMarketing-Online .net  And, usually a premium domain is far less expensive than many other marketing activities.2) Get more traffic.  With the right domain name, you can get more traffic to your website in two ways.  First, some people will just type in your domain into the browser address bar and see what happens.  If you own the domain, your website will be what comes up!  Second, if you have good keywords in your domain, it is much easier to get ranked on the first page of search results, driving more traffic to your website.  Google and other search engines assume that if you have keywords for a search in your domain, then that website is a good search result that has relevant content, and that means you get ranked higher.3) Upstage your competition.  What better way to stand out from your competition than to have a website with the best URL for your industry?  How would you feel if your competitor all a sudden ended up with the perfect domain name?4) Acquire an asset.  Most marketing expenses are impossible to recover any portion of the cost.  The nice thing about premium domains is that they are an asset you can always sell later.  And recently, most domains have been increasing in value, so you might even end up making money on your investment.  Of course, past performance is no guarantee of future results.Now that we have covered some of the ways that a premium domain can benefit your business, let’s discuss how you can evaluate a domain to decide how valuable it will be.  Here are some of the things to think about so you can choose the best name for your company.1) Generic keywords are good.  Most businesses really can’t spend the money to build a brand around their company name, this is especially true for small businesses.  So, if you can buy www. computers .com, you should do it, since it will be better for you than www. gateway .com.2) Avoid punctuation and extraneous words.  Adding a dash into a URL makes it harder to type and look less professional, so avoid it if possible.  Also, adding generic words like “my” or “best” or “the” or “online” to the start or end of your URL is not a good idea.  They don’t add any value.3) Try to get a .com domain.  Unless you are a nonprofit or outside the US, most people assume your business will have a .com domain extension and will usually have trouble remembering your URL if it ends in .net or something else.  Domains ending in .com have always been in higher demand and command higher prices than any others.Now that you understand the value in having a premium domain and how to pick a good domain, maybe you should think about buying one?  If you are interested in buying a premium domain, there are a number of services to do so.  At HubSpot we have used BuyDomains.com before and we have found BuyDomains to be a great place to buy a premium domain.Have you bought a premium domain?  Have you found it to be a useful tool for your business?  Leave a comment below and let me know. last_img read more

How Do You Measure the ROI of Social Media? You Don’t.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome.  Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017last_img read more

Is 22 Tweets-Per-Day the Optimum?

first_img Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72last_img read more

Inbound Marketing Vs The Yellow Pages [Cartoon]

first_imgWhen I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies.Learn how to run more impactful, measurable marketing campaigns. What is Outbound Marketing?Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods “outbound marketing” because marketers push his or her message out far and wide hoping that it resonates with that needle in the haystack. I think outbound marketing techniques are getting less and less effective over time for two reasons.  First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio.  Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Transforming Your Marketing from Outbound to InboundRather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing inbound marketing where you help yourself “get found” by people already learning about and shopping in your industry.  In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, blogging, and social media.  I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip.Outbound vs. Inbound MarketingOutbound marketing is when a marketer reaches out to people to see if they’re interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants.  The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore.  They have all migrated to the watering holes on the savannah (the internet).  So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.Editor’s Note: A more detailed version of this article has been published here: “Inbound Marketing and the Next Phase of Marketing on the Web.”  This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness.   Originally published Oct 30, 2019 3:05:00 PM, updated October 31 2019 Topics:center_img Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Become a Twitter Search Ninja

first_img apple -ipad -iphone Filter Tweets by Source This only works for tweets that include geolocation information, but it can be really cool if you’re trying to focus on a particular, localized event. Tweets with Links For a full list of Twitter search operators, Even More! click here Topics: It’s an amazingly powerful tool, and these tips can help you use it more effectively. You probably won’t use this filter too much, but I’ve found it helpful to sometimes include “-source:tweet_button” to remove all tweets generated when someone simply clicked a “Tweet” button. These are pre-populated tweets, and normally they aren’t really saying anything interesting. that lets you search through every public Tweet over the last few days, and you don’t even need a Twitter account to use it. But sifting through all of that information can be a bit overwhelming. If you want to focus your search on all tweets coming from a certain location, you can add “near:” and the name of the city. This is supported for most major cities in the world. You can also add a “within:” operator to specify the distance from the area, like “near:Boston within:15mi”. With more that ” to remove mentions of the technology company’s most popular devices. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 140 million Tweets A lot of times the keyword you’re searching for is used in multiple contexts, and not all of them are related to what you’re looking for. A search for ” Originally published Jul 21, 2011 3:10:00 PM, updated October 20 2016 exclude Retweets The negation operator can be used in conjunction with many of the other search filters, as you’ll see below. Twitter offers acenter_img Add “filter:links” to your query to only return tweets that contain links. You can tell Twitter to specially free, public search tool that the link contains this domain. So even if people are tweeting links to your site using different shortening services, you can still search for your domain and see all links that point to your site. A lot of people use Twitter to share links to stories, but sometimes you want to focus on what people are saying, and not what they’re sharing. If you’re looking for opinions or feedback on a topic you might want to exclude all tweets with links by using “-filter:links”. knows You can choose to include or exclude tweets based on where they were sent from by adding the “source:” operator. One of the really cool features of Twitter search is that it “peers” into shortened links. That means that if you tweet a bit.ly link that points to an article on this blog, Twitter sent per day, Twitter contains tons of information from the collective public conscious. apple If you want to exclude all retweets, simply include “-RT” and you can focus on original tweets. SEO and Social Media  tweets that contain a word by adding a single dash directly before the word. Make sure you don’t put a space between the dash and the term. You can look for retweets by adding “RT” to your query. Even when someone clicks the “retweet” button and doesn’t actually add an “RT” to the tweet, it will still show up with an “RT” in Twitter search. . You can leverage Twitter Search to conduct market research, collect feedback, or see what people are sharing on your website.  Here are some Twitter search tips that will help you find the information you need. The Negation Operator Focus on a Geographic Area ” might return results about the technology company, as well as the dark red fruit. This tells Twitter to exclude any result that contains that term, and helps you focus your search on the right context. So if you wanted to look for tweets that focused on the fruit, you might use “last_img read more

Understanding the New Roles in Marketing

first_imgAnd as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago. In fact, a collection of new roles has emerged, and they’re growing in importance within many marketing teams. Let’s examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team.New Marketing Roles of Growing ImportanceMarketing Operations / Pipeline SpecialistMarketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing’s role) and work (Sales’ role) the highest quality leads, something HubSpot has grown fond of calling “SMarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole.  Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin, a HubSpotter in a marketing operations role adds: “We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.” Customer Evangelist / Customer Experience ProfessionalsIn 2011, Forrester released a report called “The Rise of the Chief Customer Officer.” The report detailed a trend existing among B2B and B2C companies alike — hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role (“CCO”), we’ve seen this trend at all levels in companies.  Roles under this subset include community managers, customer experience designers, and customer communications officers. Skills and focus areas range, but the customer evangelist is essentially the internal voice of the customer within a company. Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers’ experiences with the company easy and rewarding. Beyond being “the right thing to do,” creating a positive customer experience actually drives results. In fact, according to Nielsen’s April 2012 Global Trust in Advertising report, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical.Inbound Marketing StrategistIt’s no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. “More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix,” writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead’s decision-making process. Gaines writes: “SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.”Lead Nurturing SpecialistAs most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision. And research shows that personalized marketing leads to more customer conversions than generalized communications.The lead nurturing role in an organization is steeped in customer and lead data. According to that same AMA/Duke University CMO Survey, “The ability to leverage information about customers in order to deliver and demonstrate value opens the door for marketers to fill the role as analysts and ‘data whisperers.'” Documentarian / VideographerTechnology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. As a result, video as a form of content is on the rise. It’s no surprise then, that 87% of online marketers use video content, according to Outbrain’s State of Content Marketing. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing, making it the top area marketers would invest in for 2012.As part of this investment in video as a content format, many companies are adding videographers to their marketing teams. We asked Chris Savage, co-founder and CEO of Wistia, a video hosting and analytics provider, what companies should look for when hiring video talent. “Adding the right videographer to your team can unlock an entire new channel of content for you,” said Savage. “The key is finding someone who has a mix of skills that complement your existing team. Besides just the basics of lighting, shooting, and editing, you really want someone who has a strong sense for what topics will be most successful on video.”Partnership / Co-Marketing ManagerCo-marketing is the practice of two, complementary companies collaborating on content or marketing initiatives. As a result, co-marketing brings fresh perspectives to your marketing initiatives and helps each company reach an audience that might not otherwise have found them. Dan Slagen, head of global marketing relations at HubSpot leads our co-marketing initiatives. Dan explains, “We partner with like-minded companies on projects that will help promote the marketing industry. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”Changes to Existing RolesIn addition to the growing prominence of some newer roles, a number of existing marketing roles have begun to change and adapt as well. Here are some top trends we’ve noticed.Social Media as a Core SkillFive years ago, a marketing department might have hired a young graduate to head up its social media strategy. But according to the 2011 Webmarketing123 State of Digital Marketing report, with an average of 68% of marketers generated leads from social media sites, social media is no longer a specialization but rather a core marketing skill. As such, new marketing hires at every level should be expected to understand and contribute to social media strategies. Analytics as a Core SkillAs you may have noticed above, analytics and data are playing a big role in emerging marketing positions. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015. As marketing departments grow in size and marketing budgets increase, the ability to measure the effectiveness of marketing campaigns and channels will become more and more essential. Read more about how to cultivate a data-driven marketing team in this blog post.The Technology CMOIn a Gartner study, Vice President of Marketing Strategies Laura McLellan asserts, “By 2017, the CMO will spend more on IT than the CIO.” Her assertion is backed by survey data in which 90% of respondents said that the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said.Media Relations: Less Pitch, More SupportAccording to the AMA/Duke University CMO survey, only 53% of companies are using marketing staff for traditional public relations activities, which is a significant step down from 65% in 2011. Talking with Laura Fitton, HubSpot’s inbound marketing evangelist, you’ll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. Even when it doesn’t result in a news story about HubSpot, Laura’s priority is to help journalists make connections and find data for their reports. In all of these developments and newly emerging roles, there are a few overarching trends: The importance of data, useful content, and relationships are on the rise. With these trends in mind, here are a few tips for interviewing today’s inbound marketer. And for those of you on the other side of the interview table, here’s how to get hired as an inbound marketer.What new roles have you added to your marketing team? What roles would you add if you had the capacity? Share with us in the comments.Image Credit: healthrx.com Marketing Jobs Originally published Nov 16, 2012 9:00:00 AM, updated October 20 2016 Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Ch-ch-ch-ch-changes.” Could David Bowie’s 70s hit be a marketer’s theme song, or what?On a related — but arguably more serious — note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.Just take a look at how the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …last_img read more