Technologies Redefining In-Store Customer Experience

first_imgAI is Not the Holy Grail of Sales, at Least Not… Related Posts The rate at which customers are shopping online is skyrocketing by the day. The high rate of retail customer defection means that it is now doubly important for brick-and-mortar retailers to enhance the levels of customer experience in-store. A lot of things are being discussed in the global retail arena to achieve this. Ranging from AI to AR and everything in between, there is no denying that the scope and opportunity for in-store enhancement are here. But as you redefining in-store customer experience — are you being cool or being creepy?Although there is a lot that can be done, retailers must keep in mind what it is precisely what their customers want. Wowing customers when they enter the retail store is one thing — making them feel invaded is something completely different. As recent findings suggest, there is a difference between the cool and the creepy.Redefining in-store customer experience — being cool or being creepy.All the premium talks of the modern-day customers’ innate love for technology and automation, there is a certain line that retailers must not cross. Customers don’t mind embracing technology if it makes their shopping journey convenient, or provides them a one of a kind in-store experience. The problem starts when technology gets too invasive.Customer data enables retailers to curate customized offerings for each customer. What customers worry about is data privacy and security. Similarly, there is no denying the marvels that artificial intelligence empowered chatbots are. However, when it comes to customer service, a lot of people can have that connect only with a human being. The whole idea of computer programmed bots emulating humans might seem creepy to them as well. It’s not about how right a specific technology might be — it’s still about what percentage of people can willfully adapt and be comfortable with the technology that matters. What is comfortable is especially the exact point in retail.The following chart clearly identifies what customers treat as cool and creepy when it comes to retail technology. The above chart is a fair indication of what people generally are comfortable with and the impact on the in-store experience for customers.Note: This chart data was provided to eMarketer by RichRelevance.Methodology: Data is from the June 2018 RichRelevance “Creepy or Cool 2018: 4th Annual RichRelevance Study.” 1,037 US internet users ages 18+ were surveyed online in May 2018. RichRelevance is an omnichannel personalization company.Let’s look at a few areas in retail technology that are certainly having an impact on customer in-store experience.1) Robots & Drones.Customer service is one thing that can help brands and retailers score high brownie points in their quest to attain customer loyalty. Robots in retail certainly have the capability to wow customers in the store, at the same time, be un-invasive.Generally robots have been known to optimize business processes along the supply chain by improving productivity in distribution warehouses. But now they have their work cut even inside retail stores.From the essential meeting and greeting customers to keeping track of stock inventory, the use cases of robots are pretty extensive. Robots can now also be used in store to detect hazards like spills and spoilage.Retailers are also looking to install drones in a store that can keep track of misplaced product on shelves and stock inventory. The whole idea is to ensure that the human personnel inside the store are always at the beck and call of customers.Customers don’t appreciate it if they don’t get proper assistance in stores. Human personnel must be available at all times. Coupled with the expert assistance of drones and robots will mean that customers are always engaged. The overall in-store experience of customers can be elevated as a result. 2) AR & VRAugmented and Virtual Reality is making all the right sounds across the globe as digital marketers look to leverage its power to fulfill their branding and marketing ambitions. Most of us are aware of how we can just put on a pair of VR headsets and enjoy a walk at the Great Wall of China, all from the comfort of our living rooms. When it comes to retail, much of the same is possible. People can now wear their headsets to scroll through the online stock and get an idea of how the model or mannequin would look in a particular dress.When it comes to furniture shopping and interiors, VR and AR can genuinely elevate customer experience to a whole new level. Through AR, people can now get an idea of how particular furniture would look at their home, whether it would fit properly in the available space, how different colors would look against the wall, etc. through their mobile phones. Brands like Ikea and Macy’s have already started extensive adoption of the technology.So where does it leave physical retail stores? On the one hand, in-store retailers are planning to flood stores with robots to increase customer engagement. On the other, technologies such as AR and VR are further re-instating the fact that going to a physical store can be done without. It is quite the predicament for sure. Well, physical retailers have no choice but to adopt AR and VR in-store as well.The first thing that comes to mind is smart mirrors. Although they are not entirely new to the equation, the voice assistant upgrades are sure to make it more engaging. Smart mirrors allow customers to virtually try out apparels before deciding the one to purchase. Based on what customers are wearing, these mirrors can also recommend alternatives to customers.Apart from mirrors, retailers can also augment the store ambiance by installing digital shelves that will display digital product description and demo videos. Despite the surge in online shopping technology, as long as retailers keep the store up to the latest digital standards and lay enough emphasis on retail graphics, people will keep hitting the doors.3) Cashier-less check out.One of the biggest reasons people generally get frustrated inside a retail store is when they realize they need to queue up. People don’t have the time for a long wait at the check-out counter, and after online, there is no good reason why they should. Retailers must understand that extended check-outs can convince people not to bother going to the store. They absolutely need to devise faster check-out mechanisms, especially now that everyone’s emulating Amazon Go; at least the check-out bit.Cashier-less checkouts would mean that people would have to make their payment within an app digitally or through a fingerprint device, or even through one of the kiosks. But, who wants to be fingerprinted? Faster check-outs mean faster shopping. Time is at a premium, and customer convenience is the key. Automated, cashier-less checkouts are the future.TakeawayIn-store customer experience is one thing that every brand and retailer is aiming to enhance to remain a force to reckon with against their online counterparts. It’s not just about implementing any technology to boost marketing endeavors, but adequately understanding which the ones that their customers want are. Talking about the road ahead, there is no doubt that technology will continue to make in-roads in every industry, including retail.Retailers must leverage the power of technology to stay at a competitive advantage. However, a proper analysis of their customers and their expectations will only make it easier for them to adopt or implement a particular technology in their marketing strategy. What it Takes to Build a Highly Secure FinTech … Aditya, through his company Digital Polo, has reached the zenith of brand-design expertise by delivering true value to brands & marketers. He believes that every brand deserves to unlock its true branding prowess. Through Digital Polo, he aims at comprehensively serving the same. Why IoT Apps are Eating Device Interfaces Aditya KathotiaFounder & CEO of Digital Polo Follow the Pucklast_img read more

Sunny days ahead

first_imgDr Coralie Srivastava’s astrological forecast raises a toast to staying fit this summer. Here are a few tips.Aries: March 21-April 20Aries is a fire sign, which imparts enthusiasm and dynamic energy. You would do well at rigorous sporting activities like kick boxing and weight lifting. Team sports like football or cricket are also a good idea for you.Taurus: April 21-May 20Playing tennis, badminton or squash would be a good idea to keep your body and mind fit. A practical person like you would otherwise consider exercising a waste of time, if it does not mentally stimulate you.Gemini: May 21-June 21A Gemini loves entertainment and partying with a group of friends. Workouts which can give them an opportunity to meet new people would be ideal for you. Activities like Bollywood dancing and gymnastics would fit the bill.Cancer: June 22-July 23Cancerians are always more comfortable at home. A relaxed environment while exercising would keep you fit as well as happy. You can set up a mini gym in your basement or a spare room. Running on a treadmill is a good option.Leo: July 24-August 23Leos cannot do with boredom, and tend to get lazy at times. So, exercising in the gym under the supervision of a trainer would be beneficial for you. You can also try swimming or Bollywood dancing. A dynamic workout would keep you upbeat all day long.Virgo: August 24-September 23Virgos are a perfectionists and like to push themselves harder to attain the unattainable. Rigorous running in a cross country marathon or skiing is perfect for you.Libra: September 24-October 22Refined taste and a strong aesthetic sense come naturally to you. A love for luxury and all things beautiful encourage activities like golfing in a plush golf club or exercising in a well equipped gym. A workout is more appealing when you can socialise at the same time.Scorpio: October 23-November 22Scorpio represents one of the strongest signs of the zodiac. This deep well of strength needs to be channelised in right direction. Kick boxing, karate and power yoga are good options for this powerful and intense sun sign.Sagittarius: November 23-December 22You love adventure and outdoor sports. Activities such as sky diving, bunjee jumping, mountaineering and rock climbing would give you a much needed adrenaline rush. But extreme sports involves risk. Take safety precautions to avoid danger.Capricorn: December 23-January 20A Capriconian is driven by ambition. Their structured minds would do well at golf where they would be able to exercise while expanding their networking circle.Aquarius: January 21-February 19Physical exertion is not your cup of tea. A dedicated soul like you would be more interested in alternative therapies. For instance, enrolling yourself in a Tai Chi, Chi Yung or Sudarshan Kriya class would be your key to fitness and relaxation.Pisces: February 20-March 20You are gentle, sensitive and like to live in your imaginative world. Make an effort to keep yourself calm. Healing activities like Surya Namaskar and light workouts such as cycling would release the tension and give you a fresh perspective on things.advertisementlast_img read more

Steve Smith praises bowlers after Pune trump Bangalore

first_imgRising Pune Supergiant captain, Steve Smith, hailed his team for putting up a comprehensive effort beating Royal Challengers Bangalore by 61 runs in a one-sided encounter at the Maharashtra Cricket Association Stadium in Pune on Saturday.”It’s nice to have a got a nice little streak going. We didn’t know what would be a good score at the halfway mark, to be honest, but we wanted a complete performance today and we got that,” Smith said commending his team’s performance.”We executed our plans really well tonight, Lockie Ferguson bowled beautifully. They’re being very consistent for us, hopefully, then can continue it and win us a few more games. It’s a magnificent effort from Lockie, hit good lengths and bowled good bouncers as well. He is an exciting player for the future,” he added.’RCB NOT IN RACE FOR PLAY-OFFS’Conceding that the Royal Challengers Bangalore are virtually out of the race for the Indian Premier League play-offs , courtesy another pathetic batting display, skipper Virat Kohli said the team can only learn from such experiences.RCB’s hopes of making it to the top four were dashed after they lost by 61 runs to Rising Pune Supergiant (RPS) at the Maharashtra Cricket Association Stadium here.The 2017 edition of the IPL has been a disappointing one for the Bengaluru franchise, losing seven of their 10 outings so far.”I think it’s for everyone to see we lost that game. It’s hard for a captain to stand here and speak after a performance like this,” Kohli said after his side was restricted to 96/9 in their response to Pune’s 157/3.advertisement”But got to learn and move on from these kind of experiences. We lost the game rather than them winning it. We are pretty much not in the race for the Play-offs, all we can do is enjoy the four remaining games.”The 28-year-old Kohli said there could be multiple reasons for the batting debacle, especially after the same side reached the final of the tournament last year.”It could be a few reasons, expectations, people looking at us as a good batting side that made the Playoffs last year. I can’t really pinpoint something – could be hesitation to get out, to get runs,” he said.LOCKIE FERGUSON’S 2/7 TILTED MATTERS IN PUNE’S FAVOURPlaying his second IPL game, New Zealand quick Lockie Ferguson was adjudged the man-of-the-match for his excellent figures of two wickets for seven runs off his four overs.The Kiwi credited the start from the Pune bowlers for his brilliant show, which is only the fourth time in the IPL when a bowler has conceded seven or less in an innings.”I think we were probably 15-20 short today, but we started really well, which made my job easier. I could create some pressure,” Ferguson said.”The boys were incredible, and obviously, feels pretty good to do well personally well too. My strength lies in back of a length, I try to bowl a few cutters as well. But credit to the other guys as well for building up the pressure, I couldn’t have done it without that,” he added.(With inputs from IANS)last_img read more

Oklahoma Now No. 1 In Both College Basketball Polls

first_imgCollege basketball polls.oklahoma no 1 in both college basketball pollsThe Oklahoma Sooners, sporting a 15-1 record after knocking off both Oklahoma State and West Virginia last week, are your new No. 1-ranked college basketball team. OU made the jump Monday in both the AP Poll and the Coaches’ Poll, replacing Kansas, which lost to the aforementioned Mountaineers. The Jayhawks dropped to No. 3 in both polls – with North Carolina coming in at No. 2. There was a major shakeup in both polls this week, considering the fact that 16 of the top 25 teams in the land (per the AP Poll) lost games.In 1 week, 16 of the AP Top 25 teams have lost a game. Welcome to College Basketball. pic.twitter.com/l47tBWc02e— ESPN College BBall (@ESPNCBB) January 17, 2016Here are the AP Poll rankings. You can see more over at the Associated Press.1. Oklahoma2. North Carolina 3. Kansas4. Villanova5. Xavier6. West Virginia7. Maryland8. SMU9. Iowa10. Texas A&M11. Michigan State12. Arizona13. Virginia13. Baylor15. Miami (FL)16. Providence17. Louisville18. Butler19. Iowa State20. Duke21. USC22. Purdue23. Kentucky24. South Carolina25. Indiana …and here are the Coaches’ Poll rankings, released by USA Today.1. Oklahoma2. North Carolina 3. Kansas4. Villanova5. Maryland6. Xavier7. West Virginia8. Texas A&M9. Iowa10. Michigan State11. Arizona12. Duke13. Virginia14. Miami (FL)15. Baylor16. Louisville17. Providence18. South Carolina19. Kentucky20. Pittsburgh21. Iowa State22. Purdue23. Indiana24. Butler25. USCOklahoma begins its reign at No. 1 with a tough game on the road against No. 19 Iowa State tonight.last_img read more

Young Indigenous woman Winnipegs latest homicide victim

first_imgShaneen Robinson-DesjarlaisAPTN National NewsWinnipeg police responded to reports of a gunshot outside of a rooming house downtown Sunday night.Officers found a woman outside of the building upon arrival.Shania Chartrand, 21, was later pronounced dead at hospital.Police called the killing “another very tragic event” for the city. Police hope by releasing Chartrand’s identity it will lead to information to help solve the case.It was Winnipeg’s seventh homicide of the year.srobinson@aptn.calast_img read more