Four militants were killed in two separate encounters in Kashmir valley on Thursday.Three militants, identified as Sajad Khanday, Aqib Ahmad Dar and Basharat Ahmad Mir, all residents of Pulwama, were killed in an early morning operation at Yawran village of Keller in Shopian district.“We had credible inputs about their presence in the area. All the three bodies were retrieved from the site of encounter. It was a combined group of Hizbul Mujahideen and Lashkar-e-Taiba (LeT),” said the police. Three rifles were recovered from the site.Dar, according to the police, had a long history and was involved in conspiring and executing many “terror attacks” in the area. Three AK rifles were recovered and were taken in the case records for further investigation,” the police said.In a separate gunfight that erupted in north Kashmir’s Kupwara district, one Jaish-e-Muhammad militant was killed. “Yaroo area of Langate in Handwara was cordoned off following a tip. The search party was fired upon. One militant was killed,” said the police.The slain militant was identified as Danish Ahmad Dar, a resident of Sopore.“Dar was affiliated to JeM. One rifle and grenades were recovered from the site of encounter,” the police said.
1. If you rank high for organic results, it is (typically) long lasting. So, the time/money you spend helping yourself move up the ranks is relatively persistent while the PPC campaign is money spent over and over again. The benefits of optimizing your site for exposure in the organic results of the search engines relative to paying for PPC campaigns: We meet many small businesses who ask our advise about buying CPC ads versus optimizing their sites for optimal organic results. try at accessing information. 4. Often times searchers visit your site more than once before self-selecting into a form, whitepaper, etc. We track this data carefully at HubSpot and notice that a decent portion of the leads we get are from people who have visited the site through multiple searches over multiple months. Organic search campaigns have more latency. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. Marketing Sherpa reports that in the b2b environment, less than one-fourth of b2b buyers to look to paid listings in their 3. You can send the clicks to custom landing pages crafted for just the words you bought. [In theory, this should dramatically increase the conversion rates relative to organic results that more often than not land on your home page, but the Marketing Sherpa numbers say otherwise.] 3. Organic clicks convert at least as well as paid clicks. Marketing Sherpa’s Search Marketing Benchmark study of 3,217 marketers showed that organic clicks converted at an average of 4.2% v. 3.6% for paid. Topics: The benefits of buying CPC ads versus organic seo: 2. You can experiment cheaply. The good thing about advertising on Google is that you don’t have to create a huge budget for advertising, you can throw as little money as you want, experiment efficiently, get the ratios where you want, and then expand. first 1. It is fast. You can be up and running with paid ads the very same day you are inspired to move. — Brian Halligan. 2. Organic results are clicked on a lot more than paid results, especially for well educated crowds. I read a study that showed dramatic differences as you moved from high school eduction to associate degrees to bachelors to masters to phd’s. The more educated your prospect, the less likely they are to click on an advertisement. If you are selling to high school students, you should buy cpc ads. If you are selling to engineers or professors, you need to think more about seo because that’s where the volume is. PPC Originally published May 29, 2007 3:18:00 PM, updated October 20 2016 There are big benefits to both, so I recommend doing both. To get maximum benefit, I recommend optimizing around some keywords for organic results and buy other keywords. 6. Many think of Google as a search company, but I think of them as a modern media conglomerate with an ultra-efficient mechanism for selling advertisements that work particularly well in the longtail. Like other media companies, Google benefits from efficient pricing of advertising. As more and more niche companies start to advertise on Google, their prices will become more efficient and their rates will become less and less attractive relative to other media outlets.
Originally published Jan 22, 2009 9:20:00 AM, updated March 21 2013 Webinar: Marketing in a Recession Don’t forget to share this post! I had a chance to join a MITX panel on “Planning Your Online Video Strategy for 2009”. It was a pretty good panel wit folks from the media, agencies, analysts and companies. Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program. As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.Here was the full panel lineup:Will Richmond, Editor/Publisher, VideoNuzeMatt Kaplan, Chief Strategy Officer, PermissionTVMichael Manning, Director of Product Development, Boston.comJames L. McQuivey, Ph.D., Vice President and Principal Analyst, ForresterAndrea Millett, Vice President and Account Director, Media Contacts… and me! (Mike Volpe, VP of Inbound Marketing, HubSpot)The video is courtesy of Permission TV, who also sponsored the panel. Want to learn effective ways for generating leads and marketing in a economic downturn?Download the free webinar for tips and tricks to drive more visitors and leads to your website! Video Marketing Topics:
on Mashable Jeremiah Owyang Email Open and Click-Through Rate marketing analytics Align your Facebook page with these best practices to article from this past week focuses on the concept of content sources — places where you can get ideas to help you write quality blog posts — as well as different types of sources and how to use them strategically and continuously to create remarkable content. John Paul Titlow Source Quality Content … Continuously Marketing Takeaway: to help support and enhance your business’ internet marketing efforts. His suggestions include taking advantage of a descriptive headline, search engine optimizing your website links, answering questions, adding third party apps like Slideshare and incorporating keywords. make your videos more effective Conversion Rate Author: Facebook page best practices Foster advocacy. Marketing Takeaway: Live authenticity. New to the whole Author: Marketing Takeaway: . 5 Critical Web Metrics to Keep a Close Eye On Enable peer-to-peer interactions. 4. leverage LinkedIn Use LinkedIn for more than just personal networking by enhancing your profile for business marketing benefits. Author: 1. web analytics Pay attention to enhance your Facebook marketing Our top get ideas for blog posts . Experiment with YouTube Annotations to enhance the marketing effectiveness of your for valuable insight into the success of your marketing programs. Referring Sites and Keywords Regularly sourcing content has a number of benefits: it’s a great way to create a constant flow of ideas and inspiration for your blog, it makes life easier, and it can help ensure you’re not omitting important information from your content. thing but know it should be an important part of your marketing programs? ReadWriteWeb has published a great overview of five web metrics to which you should be paying attention. Keep an eye on these metrics, and you’ll have a better idea of how many people are interacting with your brand and which of your online marketing efforts are effective: Facebook: Daily Active Users of ReadWriteWeb Jeffrey L. Cohen Marketing Takeaway: Set community expectations. Are you taking advantage of YouTube’s Annotations tool? Annotations are interactive elements that can be added to a video once it’s uploaded to YouTube, and they can offer a great way to add a call to action that prompts viewers to subscribe or take a particular action after watching a video. Incorporate sourcing content into your day-to-day activities to stay inspired and keep blog ideas flowing. Catherine-Gail Reinhard Altimeter Report: The 8 Success Criteria for Facebook Page Marketing HOW TO: Use Annotations to Promote Your Brand on YouTube Twitter: Klout Score Originally published Aug 2, 2010 8:00:00 AM, updated July 19 2013 Jeremiah’s article highlights some recent research conducted by Altimeter Group to determine success criteria for While LinkedIn is commonly known as a social network for professionals, many people don’t recognize the B2B benefits an optimized personal profile can have for their company. . Solicit a call to action. Marketing Takeaway: ? And what do you do when you just aren’t inspired to create anything remarkable? Topics: 2. Catherine’s article discusses the four different types of Annotations (speech bubbles, notes, spotlights and video pauses) as well as their value and various ways and examples of how they can be incorporated to inbound marketing Provide cohesive branding. Author: 3. Georgina’s blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. experiences), and external sources, or those outside your own operation, such as other media or other people focused on the same topic. Regularly sourcing content is a challenge, but making it part of your daily routine can help you . The results? Eight success criteria for Facebook page marketing that can help brands understand how they should approach their Facebook presence: 5. on Problogger online videos Be up to date. of Social Media B2B Georgina Laidlaw Jeffrey’s article emphasizes 12 ways you can Where do you create a truly compelling blog. 12 Ways to Leverage Your LinkedIn Profile for a B2B Company of Web Strategy Author: Participate in dialog. Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Improve Your Pitch’s Chance of Survival Author: Solis’ article discusses some very interesting data gleaned from recent research by ExactTarget and CoTweet. The goal of the 1,500 consumer-survey was to identify top motivations for following brands on Twitter. Of those surveyed, the research found that 72% publish blog posts at least monthly, 70% comment on blogs, and 61% write at least one product review monthly, proving that social consumers are both vocal and connected. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The Most Influential Consumers Online are on Twitter Steven Depolo on BrianSolis.com . While we all want to make our content credible by supporting it with data, this article discusses the reality that research can often be tainted and explores the ways in which it can get that way. marketing tool belt users are the most influential social consumers online today. Solis also cites similar research that supports this conclusion and reveals that a significant percentage of Twitter users share opinions about companies/products, make recommendations, and seek guidance. Sean D’Souza Author: . on Search Engine Journal As a popular influencer, Chris Brogan receives his fair share of pitches. In order to help you avoid contributing to bad PR, his article highlights some great ways to improve your pitches and their effectiveness. 2. As marketers, we’re all strapped for time. Unfortunately, when it comes to D’Souza says it best: “Research makes things interesting, but your own case studies are just as interesting.” While Sean is hardly saying you avoid using facts in your content, he does believe that your time is better off spent writing what you know and sharing your experiences, not spending hours upon hours researching data. His recommendation is to put your research on an egg timer. , Evergreen content can help drive traffic 5. Marketing Takeaway: improve the quality of your content optimize your older content to make it more functional today public relations Do you publish a blog post, promote it, and then forget it exists? It doesn’t have to be that way. In fact, promoting and optimizing evergreen content can do wonders for your business months — even years — after it’s been published! Matthew Stibbe 3. have a presence on Twitter Photo Credit: It’s obvious — the use of technology makes marketing more effective and efficient. We all have a number of go-to tech tools in our Marketing Takeaway: building relationships , but Stibbe’s article highlights a few you may be missing out on or overlooking. , a rushed pitch is likely to end up in journalists’ and bloggers’ trash cans. , you’re missing out. Why Being Too Diligent About Your Facts Can Hurt Your Content 10 Ways to Use Technology to Enhance Marketing Author: Your consumers are talking about you on Twitter. If you don’t polish your presentations Business Pitches on MarketingProfs Daily Fix Blog In this week’s top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. Scott Cowley Some of Brogan’s tips include targeting the right influencers, humanizing and personalizing your pitches, being concise, making it easy, and on Copyblogger D’Souza’s article provides some great food for thought when considering the use of “facts” in Twitter Chris Brogan Author: Author: your content Topics: Marketing Takeaway: on ChrisBrogan.com His article mentions a number of great ways to use technology to increase productivity, , increase concentration, and facilitate collaboration, to name a few. Originally published Sep 27, 2010 8:00:00 AM, updated October 20 2016 In summary, the research concludes that Marketing Takeaway: 4. . Some of his suggestions include optimizing for relevant keywords already driving traffic, freshening up content by removing aging signs, and making your old post titles more boring (and thus more functional). to your site and convert visitors into leads. In this article, Scott shares some great ways to 1. Crafting a good pitch takes time and effort. If you don’t do the work, your pitch will end up in the trash. Brian Solis Technology is a great asset for marketers. Use the tools it offers to your (and your marketing’s) advantage. Marketing Takeaway: 3 Creative Ways to Drive More Traffic to Old Blog Posts When it comes to old blog content, don’t enlist the “set it and forget it” mindset. Optimize old content and continue to reap the benefits.
Originally published Oct 10, 2011 9:00:00 AM, updated March 21 2013 Around this time 519 years ago, Christopher Columbus discovered America. Our elementary education (or, in my case, the Alvin and the Chipmunks episode where Theodore is failing his history class) taught us about how Columbus wanted to embark on a journey to search for this new world. Regardless of where you first heard the story, your educators had yet to discover the hidden lessons this tale would have in store for the modern marketing world.Here are three things inbound marketers should keep in mind this Columbus Day.1. Don’t be afraid to explore. Be a pioneer.At the time, no one ever thought to consider the possibility that there was additional land on Earth. Nobody questioned, and nobody wondered. Christopher Columbus would have never stumbled into these lands if he hadn’t taken the risk of exploring what could possibly be. And just as Columbus was willing to investigate and travel into the unknown, inbound marketers should be too. The point is, market research is immensely valuable to any business, and it can be a great basis for new, original, and successful content. Furthermore, becoming an early adopter of new marketing trends could help you set the state for your industry. Don’t wait for your competitors to pave the path. Your research and experimentation — and the insights you derive from them — could lead to the potential of something great. You may not discover a country, but there could be a whole new world of technology, coffee mugs, swimming pools, food, travel, anything. The industry is yours to shape through the information you discover.2. Own a category.Celebrations in remembrance of Columbus’ discovery were held in 1972 and 1892 to mark its 300th and 400th anniversary. In 1906, Colorado picked up on the true importance of Columbus’ pioneering and declared it a state holiday, and it took about 30 years for the holiday to be recognized nationally. Colorado was not home to where Columbus first landed. In fact, it’s rarely the first state to come to mind when one thinks of America. Just as Coloradans took the first step toward owning this category, your business can be the first to start a trend that has the potential of eventually being recognized on a greater scale. Realize that the results of your efforts may not roll out right away, and that long-term goals can be just as valuable as short-term ones. Have lofty goals. Even if it takes 30 years or nothing ever takes hold at all, there’s a certain pride and respect that is tied to the one brave enough to make a difference.3. Leverage Contra-seasonal MarketingWhile Columbus Day may be a federal holiday, not every American has today day off. Just as a global company has to re-strategize how to market its brand on a global level, a local business must consider the activities of its target audience on holidays. Just because your company takes the day off and you’re headed to Vegas for the weekend, doesn’t mean your target audience will be, too. If you decide to completely stop updating your blog, Twitter account, Facebook page, etc., you could be missing out on a valuable opportunity.We like to call this “contra-seasonal” marketing. When many businesses have abandoned marketing efforts under the assumption that no one will be listening to their marketing messages, smart companies continue their campaigns and reach potential customers without having to cut through other noise from marketers. And when a prospect’s inbox isn’t littered with emails from other vendors, they may be more likely to open your email. On the other hand, if you are at work on during holiday vacation, don’t forget that others aren’t. Adjust the frequency of your marketing messages so your prospects don’t return to work from a long weekend bombarded with multiple email marketing messages.Can you think of any other marketing takeaways from the history of Columbus Day? Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
And as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago. In fact, a collection of new roles has emerged, and they’re growing in importance within many marketing teams. Let’s examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team.New Marketing Roles of Growing ImportanceMarketing Operations / Pipeline SpecialistMarketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing’s role) and work (Sales’ role) the highest quality leads, something HubSpot has grown fond of calling “SMarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin, a HubSpotter in a marketing operations role adds: “We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.” Customer Evangelist / Customer Experience ProfessionalsIn 2011, Forrester released a report called “The Rise of the Chief Customer Officer.” The report detailed a trend existing among B2B and B2C companies alike — hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role (“CCO”), we’ve seen this trend at all levels in companies. Roles under this subset include community managers, customer experience designers, and customer communications officers. Skills and focus areas range, but the customer evangelist is essentially the internal voice of the customer within a company. Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers’ experiences with the company easy and rewarding. Beyond being “the right thing to do,” creating a positive customer experience actually drives results. In fact, according to Nielsen’s April 2012 Global Trust in Advertising report, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical.Inbound Marketing StrategistIt’s no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. “More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix,” writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead’s decision-making process. Gaines writes: “SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.”Lead Nurturing SpecialistAs most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision. And research shows that personalized marketing leads to more customer conversions than generalized communications.The lead nurturing role in an organization is steeped in customer and lead data. According to that same AMA/Duke University CMO Survey, “The ability to leverage information about customers in order to deliver and demonstrate value opens the door for marketers to fill the role as analysts and ‘data whisperers.'” Documentarian / VideographerTechnology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. As a result, video as a form of content is on the rise. It’s no surprise then, that 87% of online marketers use video content, according to Outbrain’s State of Content Marketing. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing, making it the top area marketers would invest in for 2012.As part of this investment in video as a content format, many companies are adding videographers to their marketing teams. We asked Chris Savage, co-founder and CEO of Wistia, a video hosting and analytics provider, what companies should look for when hiring video talent. “Adding the right videographer to your team can unlock an entire new channel of content for you,” said Savage. “The key is finding someone who has a mix of skills that complement your existing team. Besides just the basics of lighting, shooting, and editing, you really want someone who has a strong sense for what topics will be most successful on video.”Partnership / Co-Marketing ManagerCo-marketing is the practice of two, complementary companies collaborating on content or marketing initiatives. As a result, co-marketing brings fresh perspectives to your marketing initiatives and helps each company reach an audience that might not otherwise have found them. Dan Slagen, head of global marketing relations at HubSpot leads our co-marketing initiatives. Dan explains, “We partner with like-minded companies on projects that will help promote the marketing industry. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”Changes to Existing RolesIn addition to the growing prominence of some newer roles, a number of existing marketing roles have begun to change and adapt as well. Here are some top trends we’ve noticed.Social Media as a Core SkillFive years ago, a marketing department might have hired a young graduate to head up its social media strategy. But according to the 2011 Webmarketing123 State of Digital Marketing report, with an average of 68% of marketers generated leads from social media sites, social media is no longer a specialization but rather a core marketing skill. As such, new marketing hires at every level should be expected to understand and contribute to social media strategies. Analytics as a Core SkillAs you may have noticed above, analytics and data are playing a big role in emerging marketing positions. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015. As marketing departments grow in size and marketing budgets increase, the ability to measure the effectiveness of marketing campaigns and channels will become more and more essential. Read more about how to cultivate a data-driven marketing team in this blog post.The Technology CMOIn a Gartner study, Vice President of Marketing Strategies Laura McLellan asserts, “By 2017, the CMO will spend more on IT than the CIO.” Her assertion is backed by survey data in which 90% of respondents said that the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said.Media Relations: Less Pitch, More SupportAccording to the AMA/Duke University CMO survey, only 53% of companies are using marketing staff for traditional public relations activities, which is a significant step down from 65% in 2011. Talking with Laura Fitton, HubSpot’s inbound marketing evangelist, you’ll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. Even when it doesn’t result in a news story about HubSpot, Laura’s priority is to help journalists make connections and find data for their reports. In all of these developments and newly emerging roles, there are a few overarching trends: The importance of data, useful content, and relationships are on the rise. With these trends in mind, here are a few tips for interviewing today’s inbound marketer. And for those of you on the other side of the interview table, here’s how to get hired as an inbound marketer.What new roles have you added to your marketing team? What roles would you add if you had the capacity? Share with us in the comments.Image Credit: healthrx.com Marketing Jobs Originally published Nov 16, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Ch-ch-ch-ch-changes.” Could David Bowie’s 70s hit be a marketer’s theme song, or what?On a related — but arguably more serious — note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.Just take a look at how the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …
Topics: Originally published Mar 18, 2013 9:00:00 AM, updated July 28 2017 It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation.Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. The thin, soft-spoken man gracing the stage in his signature turtleneck and jeans, clears his throat, takes a sip from his water bottle, then pauses for a full 12 seconds before uttering these words:”This is a day I’ve been looking forward to for two and a half years. Every once in a while a revolutionary product comes along that changes everything.” Click here for our free guide to improving your presentation skills.Such was the scene on January 9, 2007, when Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans referred to as a “Stevenote” — that helped make this among the most awe-inspiring, memorable keynotes ever delivered.As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”At LeWeb Paris in December 2012, I had the opportunity to witness another kind of extraordinary experience. This wasn’t a product launch; it was a keynote delivered by charity: water Founder and CEO Scott Harrison. Scott shared the remarkable and very personal story of how a “spiritually bankrupt” New York City night club promoter found courage, purpose — and a new mission in life — on a trip to one of the poorest countries in West Africa. (Hear more about Scott’s story on this episode of The Grow Show.)Scott’s presentation moved people to tears and drew a standing ovation. And that’s not the sort of thing that typically happens at a tech conference.Last year at INBOUND, the world’s largest gathering of inbound marketers, before an audience of 2800, Gary Vaynerchuck did the unthinkable. No, it wasn’t “dropping the f-bomb 76 times” (he did, in fact, drop the f-bomb 76 times, but that’s not the “unthinkable” I’m referring to). Gary gave an impassioned, inspiring 45-minute keynote — at 9 o’clock in the morning — without a single PowerPoint slide. He had the audience laughing, cheering, and tweeting like mad. He, too, earned his standing ovation.Steve, Scott, and Gary are three of the world’s most captivating communicators. Their ability to influence, entertain, and inspire an audience is incredible. And yet, their presentation styles are totally different.What, if anything, do they have in common? What can we learn from them to improve our own presentation skills?In a word: plenty.Because even if you’re not the star of a highly anticipated product launch, or the CEO of an organization that is reinventing charity, or a best-selling author/entrepreneur who can say “F**K!” 76 times in 45 minutes and still get a standing ovation — chances are, you’re going to be standing in front of an audience delivering a presentation of some kind at some point in your career.So learn from the best. Take these 7 lessons from the world’s most captivating presenters, and apply them to your next presentation. You’ll also find them in the SlideShare below, sliced up into 10 lessons. What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot All-in-one Marketing Software7 Public Speaking Tips From the World’s Best Public Speakers & PresentersTIP #1: START WITH PAPER, NOT POWERPOINT.Think back to the last time you prepared for a presentation. Did you start by outlining the story you would tell on paper? Did you then gradually weave in meaningful data, examples, and supporting points, based on that outline? Did you have a clear unifying message that your audience would remember even without the benefit of a transcript or notes?Chances are, you answered “no” to those questions. If you’re like most people, you probably “prepared” by opening up PowerPoint the night before your presentation, cobbling together a few dozen slides from decks you or your colleagues have used in the past, peppering in a few stock photos, and counting on your ability to “wing it” in person. “The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.” —Cliff Atkinson, Beyond Bullet PointsThe world’s most captivating communicators know better. They carefully, painstakingly plan, storyboard, script, design, and rehearse their presentations like an Oscar-winning Hollywood director prepares their film for the big screen. They’ve seen the impact that a carefully crafted story can have on influencing an audience, and they know that skipping this crucial first step is what separates average communicators from extraordinary ones.According to Nancy Duarte, the communications expert behind Al Gore’s An Inconvenient Truth, presenters should dedicate roughly 30 hours to researching, organizing, sketching, storyboarding, scripting, and revising the story for a one-hour presentation. (Later, they’ll invest another 30 hours to building their slides, and a final 30 hours to rehearsing the delivery.)TAKEAWAY:Don’t sell yourself short by jumping head-first into presentation software. Take the time to thoughtfully craft your story on paper before you even think about creating a single slide.TIP #2: TELL YOUR STORY IN 3 ACTS.Most presentations follow some variation on the following format:Who I am What I do (or what my company does)How my product/company/idea is differentWhy you should buy/invest/support me nowThe world’s most captivating communicators typically rely on a three-act structure, more common in modern storytelling than in corporate conference rooms. The narrative is divided into three parts — the setup, the confrontation, and the resolution — and comes complete with vivid characters, heroes, and villains.The following table provides a snapshot of the three-act structure and which critical questions are answered for the audience in each:Notice that this structure turns the typical presentation “flow” on its head.Instead of following a WHO > WHAT > HOW > WHY flow, master communicators like Steve Jobs prefer a WHY > HOW > WHAT format, because they recognize that the first thing they need to do when standing in front of an audience is get them to care. So they begin by answering the one question everyone in the audience is silently asking: “Why should I care?” From there, they focus on answering the question, “How will this make my life better?” and finally, they spell out the “WHAT,” as in, “What action do I need to take now?”TAKEAWAY:By structuring your presentation with a clear and compelling beginning, middle, and end, you’ll take your audience on an exciting journey … the kind that inspires action, sells products, and funds businesses.TIP #3: A PICTURE IS WORTH 1000 WORDS.There’s a reason why expressions like, “Seeing is believing” and, “A picture is worth 1000 words” are so universally recognized — and that reason is based in science.It’s called the Picture Superiority Effect, and it refers to a large body of research, which shows that humans more easily learn and recall information that is presented as pictures than when the same information is presented in words.In one experiment, for instance, subjects who were presented with information orally could remember about 10% of the content 72 hours later. Those who were presented with information in picture format were able to recall 65% of the content.Not only do we remember visual input better, but we also process visual information 60,000x faster in the brain than we do text.Which of the following did you comprehend faster, for example?Sure, it takes more time to find and select awesome images to replace text, but master communicators know that it’s worth the extra effort to achieve maximum impact and maximum audience retention.TAKEAWAY: Images are wicked powerful. Use them liberally.TIP #4: EMOTIONS GET OUR ATTENTION.Virtually every presentation relies on some form of data to illustrate or emphasize the core point. Master communicators like Steve Jobs leverage data skillfully — but they also know that data alone ain’t enough.Think of it this way: If data were sufficient to truly change the way people think or behave, nobody would smoke. Organized religion would have no followers. And who in their right mind would have unprotected sex with a stranger?Clearly, humans are creatures guided by more than logic alone.Science again comes to our aid in explaining how and why this is important. In his book, Brain Rules, molecular biologist John Medina has this to say about the role of emotion on the human brain:“An emotionally charged event (usually called an ECS, short for emotionally competent stimulus) is the best-processed kind of external stimulus ever measured. Emotionally charged events persist much longer in our memories and are recalled with greater accuracy than neutral memories.” Chip and Dan Heath further elaborate on the impact that emotion can have on persuasive communication in their book, Made to Stick: Why Some Ideas Survive and Others Die. The authors describe an exercise that Chip does with his students at Stanford University. The students are tasked with giving a one-minute persuasive speech. Everyone must present on the same topic, with half the class arguing for one point of view and the other half arguing for the opposite point of view.After everyone has given their one-minute speech, the students are invited to rate each other on the effectiveness of the presentations, and then instructed to write down key points made by each speaker.Here’s the data they collected from this exercise:On average, the students used 2.5 statistics during their one-minute speeches1/10 of the students used a personal story to make their point63% of the class remembered details from the speeches that used storiesOnly 5% remember the statistics that were sharedThe Heaths drew this conclusion from the data:“The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten.”Perhaps nobody more succinctly emphasizes the importance of making your audience feel than Pulitzer Prize-winning author Maya Angelou:“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”TAKEAWAY: Make sure your presentation content goes beyond pure “facts.” Triggering audience emotion is a guaranteed way to increase retention and impact of your core message.TIP #5: USE PLAIN ENGLISH.When Steve Jobs introduced the world to the iPod, he could have said something like this: “Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”But he didn’t. Instead, he said: “iPod. One thousand songs in your pocket.”Jobs could have described the MacBook Air as a “smaller, lighter MacBook Pro with a generously-sized 13.3-inch, 1280- by 800-pixel, glossy LED screen and a full-size keyboard.”Instead, he walked on stage with an office-sized manila envelope, pulled the notebook out and simply said, “What is MacBook Air? In a sentence, it’s the world’s thinnest notebook.” Unlike most of his contemporaries, Jobs generally avoided complicated stats, technical data, buzzwords, and jargon in his presentations. Instead, he relied on simple, clear, direct language that was easy to understand, easy to remember, and better yet, was extremely “tweetable.” Jobs frequently used metaphors and analogies to bring meaning to numbers — for instance, when he described the iPod as “a thousand songs in your pocket” instead of “5GB of memory.”A closer look at some of Jobs’ most famous keynotes reads like a presentation in “headlines” — powerful, memorable, specific statements that consistently add up to fewer than 140 characters.Now take a look at one of your recent presentations. Is it buoyant with simple, specific, tweetable headlines? Does the script read like plain English that a 7-year-old could understand? Do you put data and stats in context so their meaning is clear and easy-to-digest? Have you ruthlessly pruned out all of the jargon, including overused, meaningless terms like “integrated,” “platform,” “leading-edge,” “synergy,” and so on?TAKEAWAY: If you want to improve your ability to persuade an audience, do your best Steve Jobs impression. Use simple language, free of jargon. Make sure your key messages are concrete and consistent. And don’t forget to use vivid metaphors or analogies to provide context and clarity around big numbers and complex ideas. TIP #6: DITCH THE BULLET POINTS.This may be hard to believe, but Steve Jobs never used a single bullet point. Not once. His presentations were always remarkable spare, relying on a few powerful images and carefully selected words or phrases.Even during product demos where Jobs explains or demonstrates key benefits of a new product, his slides are refreshingly devoid of bullet points. As Seth Godin explains in a 2007 ebook called Really Bad PowerPoint, “The minute you put bullet points on the screen, you are announcing ‘write this down, but don’t really pay attention to it now.’ People don’t take notes at the opera.”Seth’s right. Researchers have demonstrated time and time again that text and bullet points are the least effective way to deliver important information. Yet despite clear evidence that wordy, bullet-point-heavy slides don’t work, the average PowerPoint slide has 40 words. No wonder SlideRocket has found that 32% of people fall asleep during PowerPoint presentations, and 20% would rather go to the dentist than sit through another one!Fact: the human brain has this function called “short-term memory,” which is basically the ability to process and retain a small amount of information at the same time. Think of short-term memory as your brain’s Post-It note. Like a Post-It note, it doesn’t have huge capacity. On average, our short-term memory can hold onto fewer than 7 items for no longer than 10-15 seconds.So, imagine you’re introducing the world’s thinnest notebook. Replace the bulleted list of techie product features with a photograph of a large, manila office envelope.Or perhaps you’re trying to inspire an audience to help your nonprofit end the water crisis? Skip the bulleted list of statistics in favor of a short, powerful video that shows rather than tells why everyone in the room should care.The next time you’re tempted to cram a dozen facts onto a slide, remind yourself of the Leonardo Da Vinci philosophy that Steve Jobs frequently quoted:“Simplicity is the ultimate sophistication.”Or take a page from Gary Vaynerchuk’s book, and ditch the slides altogether!TAKEAWAY: Guns don’t kill people. Bullets do.TIP #7: REHEARSE LIKE CRAZY.As communications expert Nancy Duarte pointed out in Lesson #1, creating a presentation that informs, entertains, AND inspires an audience takes a lot of time. The first 30 hours will be spent researching, sketching, planning, and revising your story. The next 30 hours will go toward building simple, highly visual slides with very few words and NO BULLETS.The final 30 hours will go toward rehearsing the delivery.When was the last time you spent 30 hours rehearsing for a presentation?Of all of the lessons revealed above, this one is undoubtedly the most often overlooked. Don’t be the person who does everything by the book, only to blow it all at the very end by failing to practice. A lot.TAKEAWAY:30 hours of rehearsing may be painful. It’s definitely time-consuming. But there are no shortcuts to excellence.A FEW FINAL THOUGHTS.On September 28, 1997, Apple debuted its now famous “Think Different” ad campaign, which featured a series of black-and-white images of iconic figures like Albert Einstein, Martin Luther King Jr., and Amelia Earhart. While their images flashed on the screen, the following words were spoken:“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”The goal of the “Think Different” campaign was to sell computers. Notice how the word “computer” didn’t appear even once in the script.I point this out as a final thought, because it summarizes a crucial, remarkable quality shared by most of the world’s most captivating communicators, including Steve Jobs, Scott Harrison, and Gary Vaynerchuk. They may have wildly different presentation styles, but they all have this in common:They don’t just provide “information;” they convey meaning — and they do it with passion.They don’t simply tell people “what is,” they paint a vivid picture of what could be — and then they arm their audience with a roadmap to get there.World-class presenters like Jobs, Harrison, and Vaynerchuk aren’t selling computers, clean water, or wine. They’re selling the dream of a better tomorrow.By applying the 7 lessons described above, perhaps you can, too.Image Credits: iphonsavior.com, Inc.com Presentations Don’t forget to share this post! 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Topics: Social Media Video You’ve heard the saying over and over again, but it still holds true: Content is king. Whether you’re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. This week, this saying held especially true in the world of inbound marketing. From Facebook’s new video advertising offering to Q&As with industry experts on Klout, this week’s roundup will fill you in on all things content-related on the web. Oh, and Happy Mother’s Day! ;-)Facebook Rolling Out Video Ads to News Feeds, From AdWeekOver the past few months, Facebook has been making some major moves with its social advertising platform. And the social network’s latest move doesn’t surprise us in the least: Facebook will be rolling out video ads in users’ News Feeds as soon as July. A few big brands including Ford, Coca-Cola, and American Express, are expected to participate in the first round of testing. For the time being, advertisers will only be allowed to choose among four different demographics to target.The 15-second ads will most likely appear to the side of the News Feed, on auto play, and muted by default with the option of unmuting. We’re still not sure yet if this new feature is good or bad news for marketers. While the new ad format opens up more opportunities to attract visitors and generate leads from Facebook, it could potentially alienate Facebook users. Many users complain that their News Feeds are already a bit cluttered with sponsored posts and pages — this new advertising format could add to the fray. That being said, it’s still too early to give the new ad format a yay or nay. Depending on how Facebook plans to moderate the number of ads per News Feed, these video ads could either turn the platform into an ad-filled mess or an effective ad-serving platform. Read more about Facebook’s video advertising options at Adweek.Google Launches YouTube Trends Map to Show the Most Popular Videos Across the U.S. in Real Time, From The Next WebAs you probably know by now, we love data — and the new Trends Map for YouTube melts our heart. Although it’s still in its infancy, the new Trends Map shows the most popular videos across the U.S., broken down by viewer age or gender. The map gives marketers a nice visual representation of how viral videos are shared and received across the country in real time. The videos that make it onto the map are chosen based on the number of shares by users, or total number of views. In addition to the map, marketers can also examine the popularity of particular videos based on certain demographics.For marketers, YouTube Trends Map is a great place to find relevant data on which videos go viral and why. Right now, the Trends Map only displays demographic information, but once there is more robust data available, it could be an incredibly powerful tool for marketers. Still, YouTube Trends Map can help marketers find engaging content to share with their followers, discover viral videos to newsjack, or even create a viral video of their own. Read more about YouTube Trends Map and what it means for marketers at The Next Web.YouTube Paid Subscription Channels Set to Launch Soon, From Marketing LandIt’s been a busy week for YouTube. Not only did the company recently release YouTube Trends Map, but it also started rolling out paid subscription channels offering premium video content. Besides providing a potential new revenue stream for YouTube, these paid subscription channels could attract a different type of audience who is concerned with the quality of the videos he or she watches rather than the quantity of videos available. The premium subscription is planned to compete with other premium video services such as Amazon, Hulu, and Netflix. With as many as 50 subscription-based channels at the time of launch and fees as low as $1.99 a month, this could be a great alternative revenue stream for YouTube.What marketers should know is that this new move will open up a number of advertising opportunities for companies looking to place ads in higher quality content. Even though its user-generated videos have been an effective way of serving ads, some marketers are looking to pay for TV–like quality. The new premium subscription channels could open up a whole new demographic of users for marketers to target with higher quality ads on higher quality videos. Read more about YouTube’s paid subscription channels at Marketing Land.Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past, Free Ebook From HubSpotSometimes, it boggles our minds how much things in marketing have changed in the last 60 years. Some of the most iconic advertising campaigns happened before we had social media, precise ad targeting, or even the internet. Thinking back got us thinking — what would an iconic advertising campaign from the “Mad Men” era look like today? Based on advice from current marketing experts, our new ebook explores how today’s marketers could execute those iconic ad campaigns to get the same impact they had in past. Get ready for a dive into the history of marketing and advertising, and download the ebook today!Klout Gets Into the Q&A Business by Launching Klout Experts (With Help From Bing), From TechCrunchThe popular influence-measurement startup is launching a new program built around industry “expert” Q&As that influencers can use to boost their street cred. Klout is asking users who are influential about certain topics to answer questions in 300 characters or less, allowing Klout to enter into the content creation space. Klout will also be working closely with Microsoft to ensure that relevant answers to questions will appear in searches on Bing.Marketers should see this as the perfect opportunity to boost their SEO on Bing. The program isn’t open to all users just yet, but if you’re one of those influential marketers on Klout that happens to be asked a few questions, answer them, and let Bing do the rest of the work. This might be a great way to establish yourself as an industry thought leader and promote your social media presence through quality content. You may even increase the ranking of your other content online. Read more about Klout and what it means for inbound marketers at TechCrunch.What were some of the top marketing stories you heard about this week? Originally published May 12, 2013 9:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Webinars For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly … well … pros at holding informative webinars, the truth is there’s a hefty amount of work that needs to go into planning them in order to see great benefits.The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog and social posts to promote it, to developing the actual topics and focus for the event.I bet you’re asking yourself if there’s a checklist of sorts out there that can assist you in your webinar planning. Well, look no further, as below, I’ve outlined 10 areas you should focus on to ensure you and your team are fully prepared to put on a high-quality, successful webinar.Download Now: Free Webinar Planning Kit1) Interact with your audience before the webinar.I can’t stress enough how imperative it is to get your audience excited before the webinar! Tweet to a hashtag for the event, write blog posts promoting it, and ask for people to post their questions or comments beforehand.Also, if you have some type of giveaway or special feature during the webinar, start the buzz early!Last year, we gave away a free ticket to INBOUND, our inbound marketing conference, to one person on our webinar who tweeted to the hashtag before, during, and after the webinar. This helped give us something to get the buzz really going around the webinar.2) Create a kick-ass deck.To keep an audience engaged for 30 minutes to an hour, you’ll need to give them something nice to look at. So, make your slide deck is visually appealing.Create image-heavy slides that relate to the topic you are discussing. Using copy on slides is fine — if done correctly. Don’t simply write a paragraph on a slide in black and white. Instead, make sure the copy adds to the presentation. Stick to one color palette throughout the webinar deck, and try not to make it too busy. Take a look here to see what a blase, paragraph-only slide looks like (on the left) and what one with color and images (in other words, one that’s got some life to it) looks like (on the right):3) Use a hashtag dedicated to the webinar.As mentioned in the first section, you’ll want to use a hashtag through the webinar process that is unique to your webinar. Using a lesser-known hashtag will help ensure all tweets with the hashtag are about your webinar.For example, we used #TwitterQA for our webinar with Twitter in January that was mainly a Q&A with an executive from Twitter.We use a webinar hashtag well before the webinar to create a community of people with something in common. During the webinar, we use the hashtag to interact with the audience, answer technical questions, and gather questions for the Q&A portion. Finally, after the webinar, we use the hashtag to follow up on any unanswered questions and send additional information. 4) Have one or more awesome speakers.Nothing is worse on a webinar than a monotone speaker who puts the audience half asleep. Have someone on the webinar who is personable, energetic, and an expert in the topic you plan on discussing.Additionally, if you have more than one speaker, have them play off of each other, making the webinar a discussion instead of two different monologues.5) Use speaker and company Twitter handles.While the webinar is being run by you and your organization, you’ll still want to allow your audience to interact with the speaker(s) as well, so be sure to make their Twitter handle(s) known, both in your promotions, as well as throughout the webinar presentation.Not only does it give a personal touch to your webinars, but also think of all the new followers you could get!6) Have at least one host or moderator.Getting one or more speakers to join your webinar can really liven the conversation, but that convo can lose track pretty quickly if no one is assigned to moderate the discussion.Simply put, a webinar host can help with the flow of the presentation. This person introduces the speakers, asks any questions that come up during the webinar or Q&A, and concludes the event. If any problems arise, this person can address them easily, without causing the speakers to get off-topic. 7) Try out various types of media.You’ll also want to consider a variety of media types for your webinar.Do you have a short video or animation that will help your demonstrate your point? Does sharing your screen temporarily help get a point across? Would a downloadable checklist help your audience follow along with your discussion? Think about how you can complement your webinar with other forms of media, either during or after the webinar.Recently, we hosted a webinar with Guy Kawasaki that was 100% screen-sharing. Guy walked us through his daily social media activities, down to how he takes screenshots and posts them on Twitter! Talk about a highly interactive webinar. 8) Perform a thorough sound check.Even in today’s world, technical problems happen with software. Do your best to avoid them when on the air live by testing your webinar platform ahead of time.For instance, if you’re going to be sharing your screen or switching controls, have a pre-webinar dry run where speakers can practice before doing it live. It’s always best to find out where mistakes could occur before the actual webinar so you don’t waste your time or that of your guest speaker(s).9) Take other time zones into consideration.When choosing a time to host your live event, keep in mind that not everyone will be in your time zone. HubSpot is located in Eastern Standard Time, so we try to host webinars at a time that works for other areas around the country and across the globe.For example, though 1 p.m. to 3 p.m. EST often works for us, it may not suit our European audience well, so we’ll need to find a time that works for both of us.10) Find a quiet place to talk.Don’t underestimate the importance of the physical location of your webinar. I sit next to a sales team who are on the phone all day. If I tried to host a webinar from my desk, the audience would hardly be able to hear me! Thus, I make sure to find a quiet (sound proof is even better) room elsewhere in the office.If you have multiple people speaking in the same room, make sure to have a high-quality speakerphone. To avoid any technical problems, I avoid using the wireless internet when at all possible and test everything beforehand! Don’t forget to share this post! 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Sign in with your Twitter Account. Of course, you should also encourage coworkers to promote your event via other networks — like LinkedIn, Facebook (if applicable), and email.During your event, your coworkers are: 4) Social Media MastersHaving real-time social updates is a sure-fire way to engage both your attendees, and those who couldn’t make it to the event. Creating your event’s hashtag should be your first step, but always try to make it as short as possible so that you free up as many of Twitter’s 140 characters as you can. Make sure that all attendees are aware of your event hashtag by placing it on all event collateral — slides, email, and social communication in particular. Including the Twitter handles of your event speakers is also a nice addition.Having a coworker man the social media deck will free up some precious project management time for you, and allow attendees to feel like there is someone paying attention to their experience of the event, and answer any queries they may have. It also helps you make sure that any tweetable quotes or soundbites are captured and sent out into the twittersphere. Check out our blog post “Everything You Need To Know To Successfully Live-Tweet Your Event” to find out more on how to rock Twitter during your event — but having knowledgeable, responsible coworkers manning the social media station will be a huge stress relief for you.5) Networking NinjasNetworking is a key reason for attending events — in a recent HubSpot survey 76% of all respondents said that networking was their motivation for attending events. Obviously, this means it’s not a facet of event organization that you can ignore. In fact, it should be something that you embrace … and your coworkers can help you do that.To facilitate networking as best you can during your events, have your coworkers attend the event with the aim of getting conversations going. This is particularly helpful since each will have their own superpower or specialty in particular areas of your product or service, which means networking conversations can align with that attendees really want to talk about. Depending on the type of event and the audience present, different types of networking opportunities are more suitable than others. But, here are a few to consider — I’d recommend mixing up the staff at each event so it’s not always the same faces:Pre-Event Breakfast: This is a great networking opportunity for events that are on the smaller end of the scale and have VIP guests attending. It’s a more intimate environment that can be hugely productive and beneficial for all involved. Having managerial level coworkers attend adds further value and credibility to the session.Coffee Breaks: Coffee (or tea) breaks are inevitable during your event. They break up the day, allow your attendees to re-energize, and are also fantastic networking opportunities.Post-Event Drinks: An old-school favorite. The majority of event attendees will enjoy the idea of a few social beverages after an event to network with each other, and anyone present from your company. Make sure that you have enough representatives from your company doing the rounds, chatting to the attendees, and generally making sure that everyone is having a good time. Having a few extra hands on deck is a great way to ensure that all attendees feel like they matter. Post-event, your coworkers can be: 6) Devoted DistributorsIt’s easy to think that once your last event attendee leaves the venue that your event is over, but of course that isn’t true. Sharing follow-up content based on what was included in the event is an integral part to event organization. SlideShare decks, videos, photos — any matter of content can be shared once the event is over via email with those who registered and attended. And with a quick click of a button, your colleagues become additional distribution channels and can amplify your reach online. Apps like GaggleAMP (which is a paid tool) are super useful here.How to GaggleAmpSet up an account and ask your coworkers to join your “Gaggle.” They will be able to log in to the app and see which messages you would like them to share through which social networks. They will be able to choose what they want to share and where. Once you start publishing content via GaggleAMP, your Gaggle members will be able to further share your messages (and thus your follow-up content) with an easy click of a button.If you’re a HubSpot customer, you already have access to this functionality within Social Inbox. All you have to do is connect your coworkers’ social accounts and you can schedule your post-event content to go out across all of their networks.Having your coworkers help make your events even more awesome is always a good call — they are smart people with smart ideas and great resources. However, the best way to make sure that they do help you out without being unresponsive is to make tasks and requests as easy and clear as possible. Give them all of the relevant information clearly and succinctly, and provide them with any assets that will help them complete what you have asked of them.If you are an event organizer and want to learn how inbound marketing can help you get more of the right people to your event, HubSpot and Eventbrite show you how in this webinar. Watch it here.What other tips do you have for leveraging your coworkers to help you with your events? Type the message you would like to be tweeted and click generate new link. Topics: Events are having a moment — especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. Each aspect is an important element in what you hope will turn out to be a well-oiled machine.Various tips, tricks, hacks, and dare I say even shortcuts, are in constant demand from event planners, but sometimes it’s easy to overlook the secret weapons that you already have in your arsenal: your coworkers. Not only do they liven up your day with friendly chit-chat, they can also seriously up your event organizing game. So if you’re an event organizer, take a 10 minute break from trying to multitask and juggle the 50 million little parts involved in event planning, and read on to learn how you can make better use of the awesome resources you have all around you. (Or at least the ones hovering by the coffee machine.)When planning and organizing events, your coworkers are:1) Content Kings (& Queens)Your sales reps and managers are a wealth of knowledge when it comes to understanding your target market/audience. Use them. They’re in constant contact with the people for whom you’re designing your event, and thus can provide you with key insights upon which you can build your event. Ask them about the most common challenges your target market is facing, and what the trending topics of conversation are. This will help you put together the best content that will appeal to your attendees. In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn. Running an event that aims to provide educational value can be more successful than a straightforward and traditional sales event.2) Speaker SpecialistsEvery event needs speakers, and whether these are externally or internally sourced, this is when your interpersonal skills are indispensable. However, rather than attempting to reinvent the wheel and build new relationships, remember that you have an extended network through your coworkers. Depending on the type of speakers desired, your colleagues can ease a little more of that event-organizing-induced pain. Here are some opportunities:Account Management/Sales: Referrals and reviews are all exceptionally effective marketing techniques, and that extends to organizing event speakers, too. Ask your Sales/Account Management teams to suggest potential speakers for your event based on their relationships with your customers.Services: Send out a “Call For Customer Speakers” email to your services team with a link to a Google Docs spreadsheet where they can drop in suggestions for suitable speakers, and the reason they feel they would be a good fit for the event. This will make it really easy for you to review and choose the best customer speakers.Marketing: The addition of an industry influencer or thought leader to any event increases its value to many attendees. Not only does it add to the “cool factor” of your event, it also continues to position it in the realm of education, as opposed to being purely product and sales focused. Chances are there are people in your organization who already have relationships with these industry mini-celebrities, and who won’t mind reaching out to them on your behalf. The good folks in the marketing department tend to be an endless reserve of contacts, and are therefore a great place to start.3) Attendance/Attendee AdvocatesEven as a kid, the prospect of hosting an event and having no one turn up was a genuine fear. Seven years old and alone with a birthday cake — isn’t that a sad image? Unfortunately, for event organizers that fear is still alive. You can be an organizational whiz kid and yet if no one turns up for your event, all that hard work is pointless. To help alleviate some of that fear, make use of your coworkers’ networks to promote event attendance. A super easy and quick way to do this (and minimize the amount of effort needed by your coworkers) is to send out a short and sweet email, which includes lazy tweets to announce your upcoming event.How to Lazy TweetClick to Tweet is a free tool that allows you to create a tweet, share the associated link, and “Whoever clicks on the link will have the message automatically added to their Twitter status box.” Just … Copy the link and share! Originally published Sep 3, 2014 4:00:00 AM, updated February 01 2017 Event Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Instagram Marketing Originally published Sep 29, 2014 12:00:00 PM, updated October 30 2019 Topics: Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends.I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once you’ve mastered one, another one pops up.But, like I said, there are certain brands that always seem to be experimenting with these changes, fearlessly, as soon as they come out. Starbucks is one of these brands.A few days ago, as I was scrolling through my Instagram feed, I came across this video on Starbucks’ Instagram account:How did they do that?! If this was your first reaction, then welcome to the club — that was exactly what I said when I saw my first Hyperlapse video.If you’re wondering what a Hyperlapse video is, then you’re in the right place. In this post, I’ll explain what Hyperlapse is, how to make a Hyperlapse video, and show you some cool examples of brands already doing it.First of all, what is Hyperlapse?Hyperlapse is a free app by Instagram that condenses videos into brief, moving, hyper-speed videos. Instagram released the app in mid-August 2014 in an effort to deliver more “simple yet powerful tools that let people capture moments and express their creativity,” according to their blog.The key innovation here is the built-in stabilization technology that lets you film these time lapse videos without having to keep your hands still. It’s a perfect way to deliver a message to social media users with short attention spans.How can I use it in my marketing?Before we get to the instructions, let’s see how you can use it in your Instagram marketing using some examples of brands that have done it well.Official Tourism Organisation of DenmarkWho knew there were cool, winding bridges made just for bikes over in Copenhagen? I sure didn’t, and this video from Denmark’s Tourism Organization makes me want to hop on a plane over there stat.Use Hyperlapse to give your followers a tour of your office, an event you’re participating in, or an activity that’s related to your product or service. Just remember: Move slowly. If you move the camera around too much or too quickly, you’ll give your audience a headache.MazamaMazama used Hyperlapse to show how their products are designed and produced. How their “drinking vessels” are made is as important to them as the final product, so these videos align very well with their company values. (Plus, they’re really cool to watch!)FootlockerFootlocker used it to create hype around a new product. The video caption reads, “The Nike Kobe 9 ‘Bright Mango’ drops TOMORROW! Will you be lacing these up? #approved #hyperlapse”. Which of your own products could you feature using a time lapse video?Okay, I’m ready. How do I make my own Hyperlapse video?Want to make your own? Of course you do! It’s so easy that you don’t even need an account. Follow the steps below to get started — and practice a few times until you get it down pat.Step 1: Download the free app and open it on a mobile device.It will open straight to the video camera. No account needed.Step 2: If prompted, allow it to access your camera.Step 3: Tap the white circle once to begin recording a video, and tap again to stop.You can record for as long as you’d like.Step 4: Choose a playback speed between 1x-12x.It’ll show you how long the hyperlapsed video will be for every speed in comparison to how long your video was in real time. For example, a 40-second video in real time will become roughly a 7-second Hyperlapse video at 6x speed.Step 5: Tap the green check mark to save it to your camera roll. From there, you can upload it straight to Instagram or Facebook (or upload it later by accessing it on your camera roll).Step 6: Share away on social media!Here’s what one of ours looks like on Instagram:Have you used Hyperlapse to jazz up your marketing? Tell us your tips in the comments below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Lead Generation 87SaveNote: You can download the full report (for free!) via the HubSpot Research website at research.hubspot.com.Have any website traffic insights you’d like to share? Sound off in the comments section below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.And while there’s no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot’s 15,000 customers? Where is their traffic coming from?I took some key data points from the resulting report — Average Traffic Sources for Websites: Benchmarks From 15K HubSpot Customers — and turned it into the infographic below.87Save Originally published Mar 24, 2016 7:00:00 AM, updated February 01 2017
Ecommerce and Amazon Topics: Originally published Aug 9, 2016 10:54:00 AM, updated August 02 2017
just setting up my twttr— 🚶🏽jack (@jack) March 21, 2006 “NO PETS ALLOWED. We smuggled him in. It was awesome. Felt all undercover.” Source: Adam KontrasAs the sun set on the nineties, blogging began to have quite an impact on many lives. People were starting to figure out how to monetize their blogs — which we’ll get into in a bit — and the stage was set for businesses and individuals alike to take bloggers seriously.2002: A big year for bloggingThe early 2000s saw a few significant events within the blogging realm. Technorati, one of the first blog search engines (but is today a company of “advertising technology specialists”), launched in February 2002.That month, blogger Heather B. Armstrong was fired for writing about her colleagues on her personal blog, Dooce.com. While it’s not clear if she was the first blogger to be terminated because of her personal website’s content, it sparked a conversation about the privacy and freedom of expression for bloggers.The subject arose again in 2004, when Congressional aide and controversial blogger Jessica Cutler would experience the same fate as Armstrong. Cutler, however, blogged anonymously until her identity was revealed by the website Wonkette.The year 2002 also saw the dawn of “Mommy Bloggers,” which largely consisted of mothers blogging about parenting, aiming to create a sense of support and learning for their readers. Melinda Roberts founded TheMommyBlog.com — “one of the original mom blogs,” she writes — that April, creating a category that would continue to take storm for over a decade.The following month, Newsweek predicted that blogs will replace traditional media and, rather in December of that year, it partially came to fruition, when Talking Points Memo broke the written transcript of Trent Lott’s infamous call into “Larry King Live” — when Lott illustriously sang the praises of Strom Thurmond. Blog entries like these would serve as a precursor to live blogging, which took shape the following year.In August, Blog Ads was launched by Pressflex LLC. Less than a year later, Google would debut AdSense, which paired blogs with relevant advertisements (at the discretion of the blogger). Being able to advertise on blogs was a major milestone for bloggers, as it created the opportunity to monetize their work. It set the stage for blogs to be sponsored by major brands that fit their respective credos, or receive free products in exchange for endorsements or reviews. Blogging was turning into a business — and soon, a small population of bloggers would be using what used to be a hobby as their primary source of income.The tumultuous Gawker — which New York Magazine cited as the initiation of gossip blogs — also launched in December 2002, only to cease operations in August 2016 after a high-profile legal battle.2003: The momentum continuesTypePad and WordPress launched in 2003, continuing the trend of providing platform options to a growing number of bloggers. That’s the same year that live blogging is estimated to have started — the Guardian was one of the first outlets on record to make use of live blogging during the 2003 prime minister’s question time. The BBC refers to this blogging activity as “live text,” and has frequently used it for sporting events.WordPress, c. 2005. Source: Wayback MachineTypePad, c. 2003. Source: Wayback MachineFebruary 2003 also marked Google’s acquisition of Pyra Labs — the makers of Blogger. That was a sign of the growing business of blogging, particularly in the wake of the monetization programs that launched the previous year.The early 2000s showed the first signs of a rise in political blogs. In 2003, for example, several traditional media outlets were encouraging staff writers and columnists to double as “cyberjournalists,” as Matt Welch called them in a piece for the Columbia Journalism Review. It reflected a growing number of political bloggers, with many seasoned reporters looking to blogging for opinion and beat outlets.That climate primed the blogosphere for what would follow in the latter half of the decade, when the perspectives and analyses of political bloggers began to be preferred sources of information on current events. The line between traditional media and the blogosphere would start to bend, as bloggers were fated to become members of the press.2004 – 2005: Video and the pressDespite the earliest video blogs being recorded in 2000, it wasn’t until the middle part of the decade that visual content really had the opportunity to take root. In February 2004, videographer Steve Garfield — who went on to be one of the Web’s first video bloggers declared it to be the “year of the video blog.”As fate would have it, YouTube launched only a year later in February 2005, shortly thereafter inviting the public to upload their own videos. But it wasn’t always what people associate it with now — it actually began as a short-lived dating site, where singles could use videos to introduce themselves and state their romantic criteria.YouTube, c. 2005. Source: Wayback MachineBut once YouTube turned its focus to general video uploads (which seemed to take effect by June 2005), it was part of a series of developments that showed the growing credibility of the online user. With ample resources already built for writers, developers were starting to address other content creators.And it wasn’t just developers who were lending credibility these online users. In March 2005, blogger Garrett Graff was the first to be granted White House press credentials.That might have been when the line between news reporting and blogging began to diminish, which some attribute to the launch of the Huffington Post that May. It began as what one case study a “political forum” — and the Washington Post called it a “group blog” in a 2007 profile — but is today one of the highest-profile content aggregators.Huffington Post is largely a mix of syndicated material and original content from staffers, columnists, and unpaid bloggers. Visit the website, though, and you’ll land on a page of global headlines, lending the visual impression that it’s a news outlet.It comes as no surprise that one of Huffington Post’s co-founders, Jonah Peretti, went on to co-found BuzzFeed. Though BuzzFeed wouldn’t refer to itself as a content aggregator — it instead identifies as “a cross-platform, global network for news and entertainment” — it contains a similar vast range of content and, despite having an editorial staff, anyone can post to the site.These newer platforms raised the question: “Is it a newspaper, or is it a blog?” And as the 21st century progressed, the answer to that question wouldn’t become any clearer.2006-2007: The rise of microblogging and rulesThe start of life in 140 characters (or less) began in March 2006, when Twitter co-founder and CEO Jack Dorsey sent out the world’s first tweet. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Greetings, readers. Welcome to the HubSpot Marketing Blog.We’re very happy to have you here. You might not realize it, but getting here was no easy task. Today, in 2016, I blog for a living, which is pretty great. But were it not for the long, twisty journey that got blogging to its current state, I might not be here. You might not be reading this.We’ve found that there’s quite a history behind blogs. According to the documentation we uncovered — and will share with you below — they’ve been around since 1994. They looked a lot different back then, and had many different names and meanings.Download HubSpot’s new State of Inbound report here. Merriam Webster currently defines a blog as “a web site on which someone writes about personal opinions, activities, and experiences.” Remember that — it’s going to come in handy later. But first, let’s talk about how we got here.The Blogging VernacularThe early vocabulary and semantics around blogging are more than a little muddy. As the practice developed, some of the more popular monikers were “weblog,” “personal web page,” and “online diary.” We’ll dive into each of these a bit as we explore the more primitive days of blogging.Now, we simply say “blog” — that’s a pretty popular term in our vocabulary. But what it means continues to change. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform, too), and there’s no longer a standard for what a blog is supposed to look like.And their former look and feel was dictated by the language people used to use to describe the act of blogging. As you’ll see below, the word is primarily rooted in the idea of a log on the web. At one time, in fact, blogging was somewhat restrictive and limited to web-only subject matter.Luckily, we’ve evolved and expanded how and why we blog since then. One day, someone figured out that we don’t have to stick to strictly technical topics when we put things on the Internet. (And thank goodness — remember that thing I said about blogging for a living?)So, let’s see if we can better understand how that all took place. Grab some popcorn — you’re in for a 22-year-long tale.The History of Blogging1994-1997: The early stagesThere’s a bit of debate around the first stages of blogging, much like the rest of its history — in the first half of the nineties, for example, there wasn’t a ton of online record-keeping, and most primitive blogs are either now archived or nowhere to be found.Many of these original bloggers — despite not having yet earned that title — were the same people who first understood the value of the World Wide Web in the 1980s. One of them was then-Swarthmore-College undergrad, Justin Hall, who created a site called links.net in January 1994. It was essentially a review of HTML examples he came across from various online links, but it was enough for the New York Times Magazine to dub him the “founding father of personal bloggers”.In that article, Hall brought up the semantics of blogging, and how he was assigned many titles during his primary days online (some of which are hilariously documented here).“When I first started [blogging], they called it a personal home page,” he said, “then they said I’m one of the first Web diarists, and now I’m one of the first Web bloggers.”That same year, Claudio Pinhanez (who today is a Social Data Analytics Senior Manager at IBM) began to log short entries into what he called an “Open Diary.”But it wasn’t until December 1997 that the term “weblog” came to be. It was first used by Jorn Barger, creator of the website Robot Wisdom. He pioneered the term to describe a “log” of his internet activity, much like Hall did in 1994, which largely amounted to a list of the links he visited.That may have set the tone for the new era of blogging that would follow less than a year later, when blogging-specific platforms began to debut.1998-2001: More resources for bloggersThe later part of the nineties saw an uprising in resources created just for bloggers. One of them, Open Diary, launched in October 1998 and became one of the most pivotal blogging platforms — its name, was a nod to its open, community approach to blogging, as Open Diary was the first of its kind to have a membership model that allowed members of the community to comment on the work of others.Open Diary, c. 1999. Source: Wayback Machine In 1999 — though no one is quite sure exactly when — then-programmer Peter Merholz (who later went on to head up design at Groupon, OpenTable, and Jawbone, among others) shortened the term “weblog” to “blog.”It was part of a period that displayed an influx of blogging opportunities, with each platform attempting to boast its own unique set of features for a particular audience. In 1999 alone, Blogger, (which would go on to be acquired by Google), LiveJournal, and Xanga all launched.Blogger, c. 1999. Source: Wayback Machine LiveJournal, c. 1999. Source: Wayback MachineXanga, c. 2000. Source: Wayback MachineXanga (for whom Twitter co-founder Biz Stone once served as creative director) actually began as a social networking site — sometimes compared to MySpace — and didn’t add blogging features until 2000.This period of time also saw some of the first rumored video blogs. In January 2000, a man named Adam Kontras accompanied a written blog post with a video that updated friends and family on what he was doing. That November, professor Adrian Miles posted what some speculate to be one of the first video blogs, as well, calling it a “vog.” Originally published Sep 13, 2016 8:00:00 AM, updated July 28 2017 It was the introduction of microblogging — sharing stories, news, and other types of content in the smallest format possible. (And these 140 characters will soon look different — check out Twitter’s looming changes.)Microblogging continued to gain momentum in February 2007 with the launch of Tumblr — yet another blogging platform that encouraged users to be brief. It was built, wrote former CNET reporter Josh Lowensohn, for those “who feel they may not have enough content or time to write a full blog, yet still want to write and share links and media.”But with the introduction of short-form, real-time information sharing also came increasingly visceral communication. There would be countless mean tweets, as well as harmful comments left on blogs. It got to a point where, in March 2007, new media mogul Tim O’Reilly proposed a Blogger’s Code of Conduct in response to threatening comments that a friend had received on her blog. The rules were as follows:Take responsibility not just for your own words, but for the comments you allow on your blog.Label your tolerance level for abusive comments.Consider eliminating anonymous comments.Ignore the trolls.Take the conversation offline, and talk directly, or find an intermediary who can do so.If you know someone who is behaving badly, tell them so.Don’t say anything online that you wouldn’t say in person.It showed that the blogosphere had come a long way since the 1998 introduction of Open Diary. Being able to comment on blogs was becoming less of a novelty, and more a point of contention. Several years later — in 2013 — the Huffington Post finally took a cue from rule #3 on the code of conduct, banning anonymous comments on its content and requiring commenters to link their feedback to a Facebook profile.2008-2011: Blogging Dark AgesDuring this period of four years, there weren’t many major events that propelled how or why people blogged.There were a few developments of note, however. In January 2009, the White House blog debuted.Later that year, the film Julie & Julia premiered, which followed the success of one food blogger whose online work eventually became a book. It was one of the first pop cultural references to the professional success of bloggers, and stood to inspire others — by 2010, 11% of bloggers reported earning their primary income from blogging.Google also made some changes that would impact bloggers in 2011 with its rollout of the “Panda” algorithm change. Its purpose was to lower the rank of sites with what Moz called “thin content,” which hurt bloggers producing content that Google deemed to be of lower quality. A lot of that had to do with bloggers having a lack of inbound links — a link to your website that comes from another one. (My colleague, Lindsay Kolowich, wrote more about that here.) Without many sites linking to these blogs, Google’s algorithm would begin to interpret them as less relevant.2012: Medium is foundedIn August 2012, a co-founder of Pyra Labs — the creators of Blogger — Evan Williams, created Medium: One of the newest blogging platforms.Today, Medium is more than that. People can use it to write and publish original content, like most other blogging platforms. But Medium is continuing to blur the line between news reporting and blogging. In fact, on its website, the company describes itself as serving up “daily news reimagined, straight from the people who are making and living it.”It was a notable introduction of decentralized content: A concept that allows users to share their work that has been published elsewhere on a content creation platform. That’s different than sharing links on social media, for example, where limited content is displayed. Instead, the full text and images of the work are shared, with the original author and source credited, on a site different from its origin.It might sound kind of confusing and pointless. But my colleague, Sam Mallikarjunan, explains the benefits of doing something like that in his article, “Why Medium Works.” In sum: Medium has roughly three million viewers, all sharing and reading content. Does your blog have that kind of reach? If it doesn’t, you can reach Medium’s vast audience by syndicating your own content on their platform, drawing more attention to your work.The same year that Medium launched, LinkedIn introduced its Influencers program, which recruited notable business figures to guest blog on LinkedIn’s publishing platform. Eventually, that platform became open to all LinkedIn members in 2014 — HubSpot’s Ginny Mineo discussed that development here, and how it fit into the “self-publishing pie.”Though LinkedIn’s platform worked a bit differently than Medium’s — users can’t re-post full bodies of work in the same seamless way on the former — it does provide another outlet for people to share original content with an audience much larger than they may have received on their own domains. HubSpot’s VP of Marketing, Meghan Anderson, writes more about the positive outcomes of that kind of strategy here.Last month saw the latest development of the blogging realm — the creators of WordPress announced they would be rolling out the .blog domain. Until November 9, users have to apply for one of the highly-coveted domains. I tried applying for one, and found out that it’ll cost me $250 for a combined application and renewal fee. If for some reason I don’t get it, I’m told I’ll get my money back, or if other people apply for it, we’ll all have to bid for it in an auction.But here’s the cool thing about .blog — even though it was made by the creators of WordPress, you don’t have to use the WordPress platform in order to build a blog on that domain.“The domain registrations are open to anyone,” wrote Adario Strange of Mashable, “regardless of publishing platform.”We’ll be watching this domain unfolds, and are eager to see how it contributes to the evolution of content.What’s Next?I don’t know about you, but after diving into the history of blogging, I’m pretty excited to see what its future looks like.Of course, it probably helps that blogging is my line of work. But I’m certainly not alone. Here at HubSpot, our content team has at least three full-time bloggers, and there are an increasing number of job titles that either indicate or include a blogging as a major function.It makes sense, when you look at the state of blogging now. It’s an integral part of marketing and content strategy, and has even shown to increase lead flow up to 700% for some businesses.How blogging continues to change will determine what our careers look like, and I encourage all marketers — corporate or otherwise — to blog on behalf of their respective brands. It might seem like a lot of work, but if the evolution of blogging has indicated nothing else, it’s that the sphere will only continue to expand.And that’s something marketers should continue to pay attention to — not just the growth of blogging, but how many different interpretations of it exist. Just look at Facebook Live, Facebook Instant Articles, and Snapchat Stories against the context of the dictionary definition of a blog from above: “a web site on which someone writes about personal opinions, activities, and experiences.” Replace “writes about” with “shares,” and you could make the case that most of today’s content platforms — including social media networks — are their very own versions of blogs.Want to learn more about the future of blogging and marketing as a whole? Check out the latest edition of our State of Inbound report here. (Image Credit: 1998-2001, 2002, 2003, 2004-2005, 2006-2007, 2008-2011, 2012.)How do you envision the future of blogging? Share your thoughts and ideas in the comments below.
The Government is committed to reversing negative perceptions of Jamaica as a business-friendly destination, by making a real and lasting impact on the national business environment.Prime Minister, the Most. Hon. Portia Simpson Miller, made this declaration while addressing the official opening of the ATL Automotive Volkswagen Modular Showroom and Audi Terminal, on Oxford Road, St. Andrew on Friday, April 19.She disclosed that work to achieve the improvements is being done through the National Competitiveness Council, chaired by Minister of Industry, Investment and Commerce, Hon. Anthony Hylton, with active participation from the Private Sector.“Minister Hylton and his team are charged with plotting an upward path to advance Jamaica’s position in the rankings, by taking the required actions, in partnership with the wider public and the private sectors, to address the complex issues affecting national productivity and global competitiveness,” Mrs. Simpson Miller said.She also called for a new culture of customer service at all levels in the public and private sector, premised on quality, speedy response and innovative practices, which empowers workers to exercise greater discretion and appropriate attitudes in delivering excellence every time.She noted that Government has tried many initiatives in the past to encourage greater levels of customer service and so it is time to consider a classic Public Private Partnership (PPP).The Prime Minister congratulated the ATL team, inclusive of Chairman, Hon. Gordon Butch Stewart, and son and Chief Executive Officer, ATL Automotive, Adam Stewart, for their level of service in delivering high customer satisfaction over the years. “I regard the ATL brand as a high quality Jamaican brand and an important local benchmark against which we can define and implement a new service culture in Jamaica. This is an urgent need when we consider that in excess of 70 per cent of the Jamaican economy comprises service industries like the dynamic automotive sector,”Mrs. Simpson Miller said.She challenged the ATL team, to consider how it could partner with Government “to find solutions to this thorny problem (of poor customer service), which if you think about it, is at the heart of our less than desirable position in the Global Competitiveness Rankings.”For his part, Adam Stewart, noted that the company, began 45 years old ago with a vision to give customers more than they expect.“We would never stand here and say that we get it right every time, but we certainly stand here and say that every time there is an issue, we take that phone call and make it right,” he said, in explaining the company’s philosophy of good customer service.He disclosed that the new-car sector is important to Jamaica, noting that in addition to the import duties that are being paid, the sector also employs and trains many Jamaicans in a specialised field.The new facility, which employs 120 persons on site, was constructed at a cost of US$13.5 million, representing the largest investment by any automotive company in Jamaica’s history.By Andrea Braham, JIS Reporter