– Email is an important part of the lead generation mix. Create a great email marketing campaign with an offer that each partner can send to new leads. Maybe it is a free assessment of a website, or an opportunity to attend a free consulting session. This campaign is to help move leads further down the funnel and to help increase a partners lead-to-customer percentages. Often channel managers have the ability to give marketing funds for offers, so why not provide them the email message to use as well. In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction” 1. Identify Longtail Keywords Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? brackenb your partners or resellers can quickly optimize their pages . 2. Provide Partners with Lead Generation Offers – Find 10 keywords that are in the longtail for your services or products and provide them to your resellers and partners to use. Keywords need to be used in a consistent way on each webpage in the page title, the URL, the page headers and text. By doing the background research and providing a starting point, Photo Credit: 5 Tips For Channel Partner Lead Generation 3. Create a Landing Page Template – Create an offer such as a ebook or webinar that can be downloaded or accessed from each partner’s website. Maybe your company provides security software and you have a tool that does a quick, free sweep of their network to test for vulnerability. Another option would be to offer a free assessment that will help prospect better understand which product offering best fits their needs. By creating these downloads, you are giving your reseller network an offer they can give visitors that come to their websites. 5. Share Partner Successes – If one of your partners is finding an offer is converting leads well or a free assessment is leading to more business in the door, let the network know! Inbound marketing may be new, but closing a deal is well understood and anything that drives more business to one partner will help the overall brand and network as well. Share the success! What have you done to help improve inbound marketing for your channel partners? – Create a standard landing page that every reseller can put on their main page of their website to both capture lead data, and provide an offer. 70% of visitors to a website are in the “early stage” of buying. They are not ready to purchase, but are starting to investigate. Instead of having them visit your site and then “drive on”, give them an offer in exchange for collecting some of their information, even if it is just an email address. This will allow you to stay in touch with them via email offers or turn over the lead to your sales team for qualification and follow up. 4. Develop An Email Template and Campaign Originally published Sep 2, 2010 2:00:00 PM, updated October 20 2016 Topics: Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Today, LinkedIn, the social network targeted towards business professionals, released its offical share button . The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the Marketing Takeaway With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc. it probably isn’t going to be the ease of execution that determines how successful LinkedIn’s share button is. At 85 million users and a new users joining every second the success of LinkedIn’s share button is going to fall in the hands of it’s users. Once you have taken the time to create remarkable content make sure that you are doing everything you can to share it with your entire network. Since your LinkedIn network may find your content relevant this is an excellent way allow them to help you spread your content beyond your immediate reach. Head on over to LinkedIn to try out your share button today. Originally published Nov 30, 2010 3:00:00 PM, updated October 20 2016 Social Media Engagement Since those connected on LinkedIn most likely share business interests, it is very likely that the LinkedIn share button becomes a standard for business related content. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack portion of the LinkedIn site. LinkedIn is offering three options to choose from: a vertical button with a share counter, a horizontal button with a share counter, and a horizontal button without a counter. To add a button to your website or blog all you need to do is choose a button style and copy and paste a few lines of code. publishers Topics:
10 Marketing Stories to Keep You in the Know – The folks at Search Engine Land have done an interesting experiment showing that Bing actually delivers better quality search results than Google. Photo Credit: 1. Topics: 7. 26 Tips to Enhance Your Experience on LinkedIn – Check out this article from Mashable to learn how the Web might look different in the future. Pioneers from the early days of the Web share their insights on the next big things to happen online. Originally published Jan 12, 2011 8:00:00 PM, updated March 21 2013 – Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. – In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. What do all of these digital interruptions mean for us? 3. – How much should you spend on SEO? Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. – Anchor text is one of those SEO terms that always gets mentioned. Search Engine Watch examines if link relevance can be just as important for SEO. 6 Web Pioneers on What the Internet Will Look Like in the Future Investing vs. Wasting Budget on SEO 6. 4. – Think social games aren’t big business? Think again. Techcrunch reports that social gaming will be a $1 billion business in 2011. 5. Survey Says: Mobile Purchase Behavior Is on the Rise Lost in a Digital World What other stories from the past few days would you add to this list? – According to a new study, Marketing Pilgrim reports, 33 percent of consumers used their cell phone for shopping during the 2010 holiday season. This is an all-time high. 8. Social Gaming to Be A $1B Market in 2011; Virtual Goods to Bring in $653M – If you are looking for a branding fix, the folks over at Logo Design Love offer a new branding book that will make marketers’ hearts skip a beat. 9. 10. 38 Critical Books Every Blogger Needs to Read 2. Google vs. Bing: The Fallacy Of The Superior Search Engine – Not that you don’t already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Go warm up your book light. christopher.woo Is Link Relevance as Effective as Anchor Text? Inbound Marketing How Do You Brand Bad News? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: closed-loop marketing 1. Should you be measuring all of social media? Radian6 : is invaluable and is something you can do with HubSpot. In yesterday’s One way to go about calculating this is to start backwards: instead of thinking how much a Twitter follower is worth, think about how much a lead is worth and take into account your average visitor-to-lead conversion rate. ? Some of the social media monitoring tools we mentioned during the webinar include “The goal is not to be good at social media,” Jay said. “The goal is to be good at business because of social media.” While the size of your reach on Facebook, Twitter and LinkedIn is definitely important, it is more critical to see if the people on these channels are behaving in a way that brings you business. One way you can start evaluating the behavior of your prospects is by looking into all the touch points along the sales funnel. In most cases, people are in a research and information-gathering mode, which means they are willing to download reports, view videos and sign up for webinars; they are not going to make a purchase. why 3. How do you evaluate , , Twitter Grader A singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. You should know As a marketer, you want to identify the value of each conversion event—for instance, someone who came from Twitter, downloaded your ebook and ultimately became a customer. This type of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Just because one social media channel works for someone doesn’t mean it is the right platform for you. If your customers are not really on Twitter, maybe you should focus your efforts elsewhere. As Amber said, you need a strategy that is “tool-agnostic.” Make sure your mechanisms are flexible enough to let you adapt to new tools. social. , 2. What success metrics should you be worried about? “No,” said Jay Baer, “because it is not about how many things you are measuring. It is about measuring the right things: the things that make you money, save you money, or both.” Our panelists pointed out that businesses shouldn’t overembrace social media measurement because that might present more conflicting points and stir further questions in an nonconstructive way. So Social Media Measurement webinar and , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire 4. Should I be present on all platforms? HubSpot pick the right metric , Originally published Apr 20, 2011 9:00:00 AM, updated July 03 2013 Authority Labs these people matter and what they are doing for your company. So stop obsessing over your number of fans and followers; start measuring behavior through referrals and conversions. , PostRank Did you have any other social media measurement questions we should discuss? Post them in the comments section below! Be social, don’t just 6. What are some of your favorite social media monitoring tools? . —which could be traffic, leads, engagement—and design your strategy based on that. Argyle on-demand webinar Social Mention 5. What about the value of a Facebook like or a Twitter follower? do How do you determine the value of your connections on Twitter/Facebook/LinkedIn? This is a question many marketers are now posing. When you start experimenting with it, make sure your data is not just anecdotal and is based on long-term measurement. You will need to use a statistical significant data size to determine that number. “You have got to marinate these numbers for a little while,” said Amber. From a business decision perspective, you need to look at things deeper and measure overtime. Social Media behavior
Social Media Engagement Originally published Sep 13, 2011 1:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what’s necessary to help it spread?When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.So if it’s so easy, everyone must be doing it, right? Wrong.According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.But what’s even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.Marketing TakeawayDon’t miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don’t do it.BrightEdge Technologies’ study focused on social sharing buttons on websites’ homepages. While a website’s homepage isn’t the only place marketers should be adding social sharing links, the study’s findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content — landing pages, blog articles, product pages, etc. It’s an easy, sure-fire way to extend your reach.Have you added social sharing buttons to your content yet?Photo Credit: joyosity Topics:
This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite, the free social media marketing dashboard.Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. But that’s not to say that all marketers are using it appropriately.To make sure you’re using it the right way, avoid these five deadly sins when utilizing Twitter as part of your inbound marketing program.1. Thou Shalt Not SPAMSpamming your followers with endless links to your own website is a sure path to a lack of interest and support and a distinct lack of appreciation. Do not rely upon automated direct messages. Yes, these types of messages are allowed by Twitter. But many — if not most — users find auto DMs both spammy and impersonal. More importantly, they are a dying feature. All sense of meaning and genuine feeling goes out the proverbial window when you send these robotic and generic thank you’s. Try to connect with as many of your followers as you can…personally. The bonus? An alternative message might be less of a hard sell, and as a result, more helpful. Consider saying, “Thanks for following! I can also be reached on @MarketMeHelp if you have any questions.”Don’t spam using hashtags. This is a big, nay HUGE, no-no. Some businesses see a trending hashtag on their Twitter feed and then add that hashtag to their own tweets in the often misguided hope that those following the trending hashtag will think will see their irrelevant tweet and think they are awesome. You are not awesome for using that hashtag in your tweet. Avoid doing this at all costs. Your rep will suffer, and it will appear painfully obvious to all that you are promoting where you should not. Reserve hashtag use only for instances when the hashtag is relevant to you and your tweets.2. Thou Shall Not DriftKeep your Twitter profile and bio up-to-date. Always. Complacency kills marketability. Any individual stumbling across an out-of-date page is not going to take you seriously, and it won’t do anything for your online business reputation, except deflate it. Not tweeting is also part of this sin. No one will be interested in following you if your last tweet was 17 days ago.Don’t be lazy about interacting with others. If someone takes the time to tweet to you, tweet back to them. It’s polite, and it builds up customer and prospect relationships. Too many businesses ignore tweets. Remember that @replies aren’t the only tweets you should look out for and reply to. There are several free, third-party Twitter apps that allow you to create search panes to monitor mentions of your business, brand, and industry topics to allow you to monitor conversations and participate when appropriate.3. Thou Shalt Not Blatantly Self-PromoteAlthough Twitter gives you the opportunity to spread your message, don’t use it purely for the purpose of promoting your business, products, and services. You need to keep your social profiles sounding organic and sounding real. Remember that social media implies that there is a human behind each tweet — a real person you can interact and engage with. Constantly pitching your followers with “Try our product. It’s the best!”-type messages will only annoy them. Instead, tweet relevant content to get that inbound marketing engine primed for success. If you’re desperate to get your product out there to this audience, consider retweeting others’ reviews. Because they are not written by you, this level of outside influence creates an interest and associated trust in your brand.4. Thou Shalt Not Use Only 140 CharactersTwitter’s message convention is inherently restrictive, and sometimes you need to compromise your communication to fit into the 140-character limitation. Consider spreading your longer messages over two or three tweets, instead of a single one. This is not the time to try haiku marketing if your tweet has value.5. Thou Shalt Not BashPeople tweet, post, comment, or blog about nasty things. This lack of civility happens to individuals and companies each and every day. The very worst thing you can do is react via Twitter in a defensive manner. It can do more damage to your reputation than ignoring the troll. Instead, consider sending a level-headed tweet that says something along the lines of “So sorry you feel that way. Is there anything I/we can do to change your mind?” or DM them with your email address where the conversation can take place privately. Tweeting uncomplimentary messages about your competition is also considered poor sportsmanship in the digital world. Unadulterated bashing of a competitor will actually create a loss in respect for you and your organization. No one likes overt arrogance and a self-righteous attitude. Keep your negative opinions to yourself, and act in a mature and reasonable manner. Marketing TakeawaySocial media can be a gold mine for lead generation, but it will be little more than a dud if abused. Be personal with your tweets, always interact, and never leave a customer without a response. Think to yourself: “How would I handle this if I were talking to the person face to face?” because your social media engagement needs to be just as real.What other deadly since should marketers avoid on Twitter?Image credit: Spec-ta-cles Twitter Marketing Topics: Originally published Oct 25, 2011 8:36:00 AM, updated October 20 2016 Don’t forget to share this post! 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5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search. 6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing. Originally published Apr 27, 2012 9:00:00 AM, updated February 01 2017 Thank-You Pages and Email Responders Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation. Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next. The More Landing Pages You Have, The Better! We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.So what about that ominous MarketingSherpa stat we mentioned in the very beginning of this article, which states that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded … ?Luckily, there are a number of marketing software solutions available to marketers, like HubSpot’s Landing Pages tool , that make landing page creation and setup quick and simple for any marketer. No waiting days or weeks for your webmaster or IT resource to do it for you; you can easily create landing pages in minutes! How much are landing pages a part of your business’ marketing strategy? Image Credit: Scott Brinker on Search Engine Land Key Components of an Effective Landing Page Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below: Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?” Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines. Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing. Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what!Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page . Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages .Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded. But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why. What is a Landing Page? First, let’s start with a simple definition:A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on. How Landing Pages Work For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012” as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts. 6 Reasons You Need Landing Pages Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons: 1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team. 2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool. 3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out. 4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process. Topics: Landing Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Most of the time when I’m reading about marketing, I like to actually learn something I can take away and implement. While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better. So this week, I put the HubSpot content roundup together with content that I know could help me — or any other marketer — do our jobs better. Hopefully, you’ll learn a thing or two that’ll make your job even easier this upcoming week! Let’s get a’learnin. How to Write an IntroductionOne of the things lots of writers struggle with — myself included — is writer’s block. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content … but you can’t seem to get the intro flowing. Well if that’s been you, you should definitely check out our Quick Tip to writing captivating introductions. With just three components, you’ll be banging out an intro and saying goodbye to writer’s block in no time.How to Use Pinterest for BusinessEven though Pinterest has been a hot social network for a while now, lots of marketers still haven’t jumped on the bandwagon. To get a comprehensive overview of the social network check out our Introduction to Pinterest for Business. We’ll answer questions like: What jargon do you need to know? How do you even sign up for an account? Will the social network help your marketing at all? So go on, download the ebook and get ready to pin!9 Do’s and Don’ts for Creating Outstanding Facebook Cover Photos [+Free Templates]One of the first places people look when they visit your Company Page on Facebook is at your Cover Photo. They can’t help it — it takes up almost a quarter of the page. So you want to make sure you’re making the most of that incredibly valuable real estate. Check out these nine do’s and dont’s for creating effective Cover Photos, and then get started making your own with our free social media cover photo templates. How to Convert Casual Blog Visitors Into Dedicated SubscribersIf you’ve been blogging for your company for a while, you most likely have the business blogging basics down pat. You’re writing effective blog posts, designing gorgeous calls-to-action, and racking up the social shares and comments … but you want to take your blog to the next level. You want your business blog to make a serious impact in your marketing results, but aren’t sure how. Look no further than our latest blog post on converting casual blog visitors into dedicated subscribers. Brush Up on Your Marketing TriviaLast but certainly not least, we have some fun content to help you learn about inbound marketing. Whether you’re an old pro who wants to teach your team about inbound or a newbie writing your first blog post, you’ll have a blast playing the Marketing Trivia game. In the game, we’ll walk you through each element of inbound marketing — and once you’ve finished, you can brag all you like on Twitter at #MktgTrivia. Click here to download the game, and then read up on the rules in this blog post. And that’s it for this week! What HubSpot content did you like this week, and what content do you want to see in the future?Image credit: Gibson Claire McGuire Regester Pinterest Marketing Originally published Sep 8, 2013 8:00:00 AM, updated February 01 2017
All of us are trying to get better at our jobs. Whether you’re in a brand new gig and trying to hit the ground running or you’re a longtime veteran looking to stay at the tippy-top of your marketing game, we’re all working to keep up with the latest and greatest trends in marketing. The problem is there’s a lot of misleading advice out there. Advice that’s well-meaning, but just … off. But, it’s one of the “you-don’t-know-until-you-know” conundrums.So, how the heck are you supposed to distill the good stuff from the deluge of crap? To give you a sense of some of the ill-advised guidance shared with marketing pros over the years, we compiled some of the worst advice we’ve heard and explained why it’s bad. Read on — have you heard any of these “words of wisdom” before? 1) Why aren’t you on [insert random social media network here]? You need to be on there!Don’t get me wrong. You should be on some social media platform to make your marketing succeed … but you don’t need to be on every single one. Figure out where your current and future customers are going to be, and stake your social media claim.Don’t waste your time chasing after shiny social media objects if it’s not going to be helpful for your business’ bottom line. 2) You only need to be on social media if your customers are on social media. Lots of people object to social media because they say their current customers aren’t using it … which seems like kind of a ridiculous claim when you realize how many people use social media. Chances are, your customers are — and if they’re definitely not, your future customers will be if you’re going to be rocking the inbound marketing machine.Remember, you don’t have to be on every social network, but you should be on ones that can help grow your business. 3) Want more exposure on Twitter? Add as many hashtags as you can fit. Okay, so let’s say you’re on social media already. Awesome! Now, there’s some advice floating around there that the best way to get more retweets, favorites, and follows is through hashtagging like caaaaaah-razy. You know those tweets that look like this:#I #love #marketing #seo #emailmarketing #socialmedia. #Hashtags #for #life! http://t.co/vPBRMGDT1e— Ginny Soskey (@gsosk) December 5, 2013Yeah … those. Those tweets are not engaging — and actually come off as spammy. Data agrees: A report by Salesforce found that tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. So use hashtags, but don’t overdo it. 4) You don’t need to be on Pinterest unless you’re a B2C brand that sells clothing or food. False! There’s lots that B2B brands can do on Pinterest that actually will benefit them. For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content.Want to figure out how to make Pinterest work for your B2B company? Read our how-to guide for generating leads with Pinterest.5) The best way to quickly increase email performance is to buy lists. Yep, buying email lists will get you a lot of email addresses to blast, but I’d bet a pretty hefty amount of money that the lists you’re buying won’t care at all what you’re sending them.Sure, they’re “IT professionals” and you sell “IT software,” but that’s not enough to make them interested in what you’re selling if the first time they hear of you is through an email pitch. They’re not going to get the email and say, “Thank heavens this company emailed me! Now I have a solution to all of my IT software needs.” Instead, get your email lists organically — they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.6) Marketing automation will solve all of your email problems. Marketing automation is a great tool to help you solve email nurturing problems — not all email problems. And even then, marketing automation can’t solve every email nurturing problem.Take this for example: If you’re not having any new leads come into your marketing automation workflow, you’re going to have a problem nurturing the workflow. A certain percentage of people will go on to become more interested in your company, and a certain percentage are just going to stay stuck — and then your funnel will get stuck. Without any fresh contacts coming into your database, your email nurturing will look inefficient — but the real problem is incoming volume of leads.So if you’re finding leads aren’t converting into customers, take a look at the whole funnel to see if there’s a larger issue.7) The more personalization, the better!There can be too much of a good thing when it comes to personalization. Including a few personalized details in an email can work wonders — specifically, doing so can make your subscribers trust you because they feel like you know them. But if you personalize too much, you come off like the creepiest company ever.So even if you have detailed contact records for a lead or customer, don’t creep them out too much by including every last bit of information in your marketing materials. 8) You don’t actually need to do SEO now that keywords are encrypted. Aye, this piece of advice is a doozy. SEO isn’t dead because keywords are encrypted — the SEO keyword scams that some people like to run are dead. (And have been for some time.) Now, marketers and those concerned about SEO should focus on topics that people are searching for, not those exact match keywords. Search has gotten smarter — more catered to how people actually search online — so our content needs to follow suit. 9) If you don’t use exact keywords at least X times in the body of your page, you won’t rank on search. Annnnnnd to hit this point home with another terrible piece of marketing advice, stop worrying about keyword density and how many times keywords appear in the copy of an article you’re writing. Obviously, you want to use tools like Google Trends to find topics that are highly searched, but you’re not going to need to satisfy crazy keyword conditions to rank. There’s lots more that goes into SEO than just keywords. 10) If you write it, they will come. This is one of my biggest pet peeves: being told that just writing something and publishing it on the internet will make gobs and gobs of people come to it. And obviously, they’ll love it. And then obviously, they’ll share it. All you need to do is hit “publish!”In short, this is just plain wrong, wrong, wrong! There’s tons of crap on the internet, and you have to fight with that crap to get noticed through content promotion.11) Only certain people should be blogging in your company. Everyone at your company can create content. While not all may be eloquent writers, I bet you money that there’s someone with an eye for design or someone with mad Excel skills or just someone who knows what kind of language your prospects, leads, and customers use when talking. Enlist these folks to help with content creation and you’ll be able to churn out much more content in much less time. 12) You don’t need a mobile-ready site. Don’t fall for this advice for a second. Just remember the last time you were on your phone and landed on a site that wasn’t mobile-friendly. I dunno about you, but I get enraged (so much so I wrote about it last time it happened to me). I just want to give a site some page views, some clicks, or even my money — is that too much to ask?Without a responsive site, your leads and customers may be feeling the same way. So do them a favor and let them give you their business by having a site that’s ready to be viewed on mobile.13) Automate all of your social media updates! We’re all for social media automation … until you become robotic about it. If the only updates that appear on your Twitter account are just broadcast posts about your content, you’re doing it wrong. There are so many other ways you can engage with your Twitter following.You should also be wary of automated tweets during times of crisis — be aware of the world around you, and hit pause on your automatic updates to avoid a social media crisis for your brand.14) If you’re a B2B company, you should only send emails on Tuesday at 3 p.m.(Or whatever random time people recommend.) I don’t know what you’re doing on the average day at 3 p.m., but I usually have hit my afternoon stride and am trying to hustle to get a project done before the day ends. The lesson here is to question any data that tells you the *absolute best time hands down no question about it* to send email is at a certain time … because chances are, your list will react differently.If you’re a B2B company, try sending emails on the weekend — I guarantee people are still going to be checking their phone and may just open your email because they don’t have a thousand other things going on. Test to see what works best for your audience; don’t just take those sending time suggestions at face value. 15) X is the best color button for your call-to-action. In the same vein of ignoring data that may not apply to your situation is the whole color-of-your-CTA-button debate. Lots of people are searching for a universal CTA color that’ll suddenly solve their conversion problems. Sorry folks — it’s not that simple.CTA conversion rates will increase for lots of reasons that may not work for others. Its success depends on a number of things: placement on the page, spacing compared to other elements, color, size, button copy, among other things. So test to see if color makes a difference for your website and your audience instead of taking someone else’s A/B test at face value. 16) Shorter forms are always better. There’s a trade-off on short forms vs. long forms. Short forms make it easier for people to convert to leads — they have less form field to fill out, so it’s not as stressful for the person filling them out. With shorter forms, however, you’ll tend to get lower quality leads even if you have more of them.Long forms, meanwhile, are the opposite — because they have more fields, less people fill them out, but those people are most likely more qualified for your sales process.So, try to tailor the length of the form to the offer you’re trying to get them to download — a more intensive offer that’s closely aligned with the products you sell probably could use a longer form. 17) Don’t ask for likes, retweets, or clicks. You look desperate. Want likes, retweets, and clicks? Ask for them! It’s not desperate — people may not realize what you would like for them to do once they get an email, see a tweet, or land on a blog post. So remind them to do it! Just like any other call-to-action, it helps to have some sort of directive. Your audience won’t mind and your bottom line will thank you for it. What other horrible marketing advice have you gotten? Share your stories with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 9, 2013 11:00:00 AM, updated February 01 2017 Topics: Inbound Marketing
Improved Brand Image71% Benefits Percentage of Respondents Better Communication78% Building Better Connections With:Percentage of Respondents Better Leadership45% Other31.4% None of the Above5% Sources:http://www.go-gulf.ae/blog/ceo-social-media/http://ceo-positions.blogspot.com/2014/03/why-ibm-was-wrong-social-ceo-isnt-more.htmlhttp://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive/ Additionally, CEOs who participate on social media are able to build better connections and a stronger network. These connections can turn into customers, partners, or employees down the line.Better Connections Made From CEO Participation in Social Networks Improved Company Morale45% There’s lots of up-side to social media. Better communication, better branding, more customers, more transparency. Maybe there are CEOs out there who don’t want all that. I’ll assume most want it if it’ll benefit their businesses.Learn How to Be a Social CEOWhether you’re brand new to social or looking to spice up your game, HubSpot CEO Brian Halligan will be divulging his secrets to being a strong social leader in a special webinar: The Rise of the Social CEO. During the free webinar you’ll learn:The top CEOs on social and how they do things differentlyCommon mistakes executives make on social and how to avoid themHow to optimize and amplify your social presenceYou can register for the webinar here. You won’t want to miss it.Remember — deciding not to invest more in social may not hurt you. But it will certainly help your competitors. Your choice. Topics: More Transparency64% Brand Management Everyone’s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems.Yesterday a colleague told me only 1 in 5 CEOs have a social media account. [Tweet This Stat]”Really?” I thought. “Hello, it’s 2014!” But then I Googled it. Sad, but true.Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. It’s as if they have something to hide.Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them.It appears that for most CEOs, their social media strategy is to ignore it entirely. And it’s not just the CEO. Many corporate executives seem to be pulling a Ferris Bueller on the socialphere.Bueller? Bueller? Anyone?And then I thought, so what? CEOs are too busy to be tweeting. Plus, their industry isn’t on social anyway. And ROI can’t be measured. And it’s too risky. Actually, it’s really just for young people. Or the marketing department. Yep, social is no place for a CEO.BS. Those are all lame excuses.The truth is, CEOs can’t afford to ignore social media. Not in today’s world. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand’s. According to a recent post by enterprise marketer Lindsey Gusenburg:”There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent — and demonstrate that commitment by being visible and accessible on social media.”Social media isn’t just about tweeting or Facebooking. It’s not about hopping on the bandwagon. It’s not about hanging with the cool kids.It’s about transparency and trust. Social is branding.When CEOs choose not to be social, that transparency and trust suffers. It doesn’t matter what industry you’re in or what audience you sell to. Are Brands With Unsocial CEOs Less Competitive? Awhile back, Forbes published an article stating, “If you don’t have a Social CEO, you’re going to be less competitive.” Is there actually a negative impact to being socially left out? If a brand has a strong following on social, why does the CEO need to follow?While the article has a valid point, not every CEO agrees. According to an interview by author Susanne Mueller Zantop;”Sebastian Thrun, co-founder of Google X and the person behind Google Glass told me recently that he thinks the job of a CEO is fundamentally antisocial. Politicians and celebrities can measure the advantages of their social engagement. They need fans. CEOs don’t need fans.”Well then, if the CEO doesn’t need fans, than neither does their company.49% of corporate reputation is attributed to how people view the CEO. [Tweet This Stat] Not a fan of the CEO? Might as well say goodbye to half of your business (okay, a little drastic, but you get my point).In fact, among the 50 top-performing companies, 72% of CEOs are active on social media. Not quite causation and correlation, I agree, but interesting nonetheless.Additionally, according to various studies and reports:82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. [Tweet This Stat]Half of consumers believe CEOs who don’t use social will lose touch with consumers. [Tweet This Stat]78% of employees want to work for a CEO who engages on social media. [Tweet This Stat]81% of employees consider social CEOs better leaders. [Tweet This Stat]93% of employees feel social CEOs are better equipped to handle a crisis. [Tweet This Stat]CEOs and corporate execs are the face of their brands. Richard Branson (4.6M followers), Arianna Huffington (1.52M followers), Elon Musk (638K followers) are all great examples of CEOs who have built their businesses from the power and influence of their social presence. Social media helped project their ideas and their products to a community of millions. Fans on social listen. They engage. They share. They communicate. No expensive ad campaign or clever marketing message will do that.The Benefits of a Socially-Strong CEOAccording to a survey by BRANDfog, they’ve uncovered some of the primary benefits to why CEOs should get social: Major Benefits of CEO Participation in Social Networks Investors66.3% Originally published Apr 29, 2014 3:00:00 PM, updated February 01 2017 Customers89.3% Employees84.7% Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Here’s the thing: Many, many businesses are perfectly trustworthy — including yours, we hope. But in a world of events like headline-making data breaches, how do you get customers to see you that way?Let’s have a look at microbusinesses as a starting point. While most of them don’t account for major, household names, according to Paychex, they comprise over 75% of private-sector employers in the U.S. — and more than one in every 10 U.S. jobs. In other words: These small-to-midsize businesses are, if you’ll excuse the schmaltz, at the very core of a major economy.Download Now: Free Brand Building GuideBut the term “bootstrapping” is used so frequently within their world for a reason. When microbusinesses are first starting out, and if they maintain smaller teams, resources can be limited. There might not be a major PR firm to construct professional messaging, for example — the messaging that screams, “We are a trustworthy brand!”In that case, how do these businesses build trust among their target audiences — and what gets in the way of it?These infographics from Paychex tell a very interesting story and incorporate easy-to-digest data from its survey of over 1,000 relevant customers to gain insight on the above questions. Have a look to discover that story, and see how you can apply it to your own business efforts.95Save95Save95Save95Save95Save95Save95Save95Save95Save95Save95Save95Save Email Marketing Mistakes Originally published Oct 31, 2017 6:00:00 AM, updated October 31 2017 Topics: Don’t forget to share this post!
TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your say Real Madrid closing on deal for Malaga prospect Chechuby Carlos Volcano10 months agoSend to a friendShare the loveReal Madrid are closing on a deal for Malaga prospect Chechu.Marca says Malaga defender Jose Martinez Lopez, known as Chechu, is on Real’s radar.The centre-back has been capped three times with the Under-17 national team and has drawn the attention of La Fabrica for his power and physical attributes.His height of 187 centimetres means that he dominates in the air in both areas.Chechu has been capped at U17 level by Spain.
About the authorFreddie TaylorShare the loveHave your say Arsenal players becoming frustrated with stale training sessions under Emeryby Freddie Taylora month agoSend to a friendShare the loveSome Arsenal players are growing increasingly frustrated with Unai Emery’s training methods. The Gunners criminally blew a two-goal lead to draw with Watford last Sunday, with lacklustre defending at fault for both goals.Emery was criticised for his tactics and decision making during the match, which saw Watford accumulate 31 shots.It isn’t only the problem Emery is facing as his players have become increasingly frustrated with his refusal to practice pressing in his training sessions.The Athletic says Emery does not view pressing as an essential tactic to work on in training.This has annoyed some of his players who want to see Emery change up his training methods.The Spaniard is still liked by his playing group, but that could change if the situation continues this season.
SOREL-TRACEY, Que. – The Bel Group says it will spend $87 million to build a factory to produce Mini Babybel cheese snacks in Quebec at its first Canadian plant.The cheese snacks, which are encased in red wax, are currently imported.The project will create 170 jobs between the plant in Sorel-Tracy and Bel Canada’s Montreal head office.The new plant is expected to begin commercial production in early 2020 and use Canadian milk.It will be built on a site adjacent to Laiterie Chalifoux.The Bel Group has 12,700 employees in some 30 subsidiaries around the world.
In 2013, our old friends at Grantland released a 30-for-30 documentary on a little-remembered moment in the life of Muhammad Ali, who died on Friday at age 74. The film, made by Amani Martin and narrated by John Legend, recounts the story of Ali’s 1990 trip to Iraq before the Gulf War, during which he negotiated with Saddam Hussein for the release of American citizens taken hostage after the invasion of Kuwait. Ali risked his reputation, health and safety for the freedom of prisoners held by Hussein as “human shields” to deter U.S. military strikes. Only six weeks after Ali brought 15 hostages back home to their relieved families, Operation Desert Storm bombarded Iraq.
The last time the Ohio State wrestling team beat Iowa in 1966, Woody Hayes was still the Buckeyes’ head football coach. Archie Griffin had yet to play a down for OSU, let alone win two Heisman Trophies. The United States was in the middle of the Vietnam War under President Lyndon B. Johnson. And everyone, including the coaching staff, involved with the OSU wrestling team had yet to live in a world that saw their school win against Iowa. That all changed Friday night though, after the No. 7 Buckeyes toppled No. 2 Iowa, 21-9, at St. John Arena. Besides being the team’s first win over the Hawkeyes in 46 seasons, the win was also a look into the future of Buckeye wrestling. With seven freshmen or redshirt freshmen starters, OSU is arguably one of the youngest teams in not only the Big Ten, but in Division I wrestling. Freshmen Johnni Dijulius, Hunter Stieber, Cam Tessari, Derek Garcia, Andrew Campolattano and redshirt freshmen Logan Stieber and Josh Demas won a combined 25 state championships in high school. Logan Stieber, Hunter Stieber, Tessari, Garcia and Campolattano are all four-time state champions. Out of those seven, six were able to defeat their Iowa counterpart, and those six victories accounted for all but one of the wins OSU scored against the Hawkeyes. Logan Stieber, Hunter Stieber and Garcia knocked off the No. 2-, No. 3- and No. 6-ranked wrestlers, respectively, in their weight classes by a combined score of 17-7. Just two weeks ago, some were questioning if the youth of the Buckeyes was catching up to them after dropping their first two matches of the season on the road to ranked competition against No. 8 Nebraska and No. 4 Minnesota. Most of those sentiments, though, were put to rest against an Iowa squad that had yet to lose a Big Ten duel this year. Besides being a memorable moment for the program as a whole, Garcia said he thinks finally beating the Hawkeyes proves the legitimacy of their team. “We went out and we didn’t wrestle our best against Nebraska and Minnesota and I think we kind of had a little downer there,” Garcia said. “But we showed everybody right now that we are real.” Hunter Stieber, who defeated a two-time All-American in Iowa’s Montell Marion, agreed that this was a big statement for a young Ohio State team with aspirations of winning it all. “It feels amazing. It’s awesome. Everyone wrestled extremely well … it was amazing, everyone came together, worked hard all week, worked hard all year,” Hunter Stieber said. “We had a few bad dual meets, but I mean, we’re still in the hunt. We can compete and make a run at the national title this year as a team.” OSU coach Tom Ryan said he knew what he was getting himself into when he left Hofstra to lead the Buckeyes. “We came here for this,” Ryan said. “We knew this was called the sleeping giant. It’s far from over. I know the men on the other side of the mat. Those guys were teammates, and I know how they react when they get punched in the nose. They do not fall down, they punch back.” OSU still has three duels left in the Big Ten, including a road trip to defending national champion Penn State next Sunday, Jan. 29, before the National Duals, Big Ten Championships and NCAA Championships begin. Ryan said the battle is on. “Ohio State is officially in a fist fight,” he said. “I’m very proud of this group of guys.”
Related Items: Facebook Twitter Google+LinkedInPinterestWhatsAppBahamas, July 31, 2017 – Nassau – Registration opens this week for the 5th annual EduKarting Summer Camp, two, one-week sessions beginning August 8 that allow young Bahamians to experience the speed and adrenaline-pumping excitement associated with the traditional sport that mixes thrills with important life lessons.“Thanks to the continuing support from the FIA, our sponsors and the Ministry of Education which allows us to use the grounds of Doris Johnson High, we are able to keep our fees at $25 per camper per week, including lunch,” said Bahamas EduKarting founder and coordinator David McLaughlin. “We wanted to keep fees reasonable so every young person who wants to participate, regardless of financial status, can take part in the camp designed to teach the values of self-discipline and teamwork. And the best part is students are learning useful skills while having a great time zipping around the course in a kart they have taken apart and rebuilt.” Most importantly, said McLaughlin, beyond the basics of mechanics, campers learn what it takes to make a team of people who never knew each other before perform. “There is art, design, public relations and marketing,” he says. “Each team has to create a business plan, present and ‘sell’ it to a sponsor who provides virtual funding for uniforms, helmets, tires and parts.”“Nearly every famous Formula One or NASCAR racer got his or her start in karting, said McLaughlin, Bahamas and Caribbean Motor Sport Development Director of FIA, the motor sports association under the auspices of the International Olympics Committee. “Who knows? The Bahamas, which has produced great athletes in track and field, basketball, tennis and swimming, may one day produce a great race car driver. Look at Lewis Hamilton of Grenada and the U.K. who got his first go-kart at the age of six and showed so much promise by the time he was a teen that his father gave up his career and sometimes worked as many as three jobs to support his son’s ambition in motor sport. Today, he is the most famous Formula One driver alive.”Each EduKarting summer camp is open to a maximum of 30 participants ages 11-17. Sessions run August 8 – 11 and August 14-18 from 9:30 am to 3:30 pm at Doris Johnson High on Prince Charles Drive. Sponsors include Caribbean Bottling and Aquapure, both of whom provide beverages daily. Other partners and sponsors include the Ministry of Education, Science & Technology, Julius Bar, Rotary Club of East Nassau, Rotaract, Bahamas Waste, Diane Phillips & Associates, Oasis Furniture, Valvoline, Battery & Tyre and the FIA.“We have seen high school students come out of school and immediately into a job because of the skills they learned in EduKarting,” said McLaughlin. “Two of them are working for a large auto dealer now in the service division and another has gone on to become a pilot.”To register, call 432-1845, 815-8907, email firstname.lastname@example.org or go to the EduKarting Facebook page.Release: DPA Facebook Twitter Google+LinkedInPinterestWhatsApp
Law Students: Enter 2018 Entertainment Law Writing Competition Email News Students can enter by writing a 3,000-word paper on a compelling legal topic facing the music industry today; winner to receive scholarship and trip to the 60th GRAMMY AwardsTim McPhateGRAMMYs Oct 17, 2017 – 9:57 am A $10,000 scholarship and a trip to New York for the 60th GRAMMY Awards make up the major prize up for grabs for the Recording Academy’s 20th Annual Entertainment Law Initiative Writing Competition.Co-sponsored by the American Bar Association Forum on the Entertainment and Sports Industries, interested law students attending an ABA-approved law school can enter the competition by writing a 3,000-word paper on a compelling legal topic facing the music industry today.The author of the winning paper will be awarded $10,000 and will receive airfare and hotel accommodations for two and two tickets to the 60th GRAMMY Awards at Madison Square Garden in New York on Sunday, Jan. 28, 2018.Additionally, the winner will receive two tickets to GRAMMY Week activities such as the annual Entertainment Law Initiative Event & Scholarship Presentation on Jan. 26, where the winning student will be recognized; the MusiCares Person of the Year tribute honoring Fleetwood Mac on Jan. 26; and the GRAMMY Celebration, the official GRAMMY Awards after-party.A $2,500 scholarship will be awarded to the competition’s runner-up. All submissions must be received by Jan. 2, 2018 at 1 p.m. ET/10 a.m. PT. Winners will be announced on Jan. 10, 2018.Complete Entertainment Law Initiative Writing Competition Rules(Photographed above: 2017 Writing Competition runners-up Leslie DeGonia and Mary Catherine Amerine, Recording Academy President/CEO Neil Portnow, 2017 Executive Committee Chairman Henry Root, and runners-up Andrew Smith and Trevor Maxim. Photo: Jesse Grant/WireImage.com) Twitter Facebook 2018 Entertainment Law Writing Competition law-students-enter-2018-entertainment-law-writing-competition
• reading • Jony Ive is leaving Apple: 15 of his most iconic products and designs Jony Ive Apple Aug 31 • iPhone 11, Apple Watch 5 and more: The final rumors Now playing: Watch this: Comments Jony Ive at WWDC 2019. James Martin/CNET Jony Ive, Apple’s chief design officer, announced Thursday that he’s leaving the company later this year. He will start his own design firm, for which Apple will be a primary client. During his nearly 30 years working for the tech giant, Ive designed several of the company’s most memorable hardware products, including the iPhone and iMac, and had a hand in other significant projects as diverse as iOS 7 and Apple Park.Ive’s singular focus on minimalism and simplicity shaped Apple’s design language, and he was a key part of Apple’s comeback in 1997, along with former CEO Steve Jobs. In recent years, Ive has taken on more of a managerial position, but his influence and original designs still endure. To see the legacy and impact of Ive’s tenure at Apple, check out this roundup of his most important products. 4:26 Our first MP3 players: iPods, SanDisk Sansas and more See All 19 Photos Now playing: Watch this: 5 iMac G3 (1998) The iMac G3 in Bondi Blue. iCreate Magazine/Getty Images A computer that wasn’t just a grey box? In a dull world where almost all computers looked the same, Ive decided that color was the answer. First available in a bright shade called Bondi Blue, the iMac G3 later added 10 other colors, from Lime to Strawberry, and two patterns. A plastic translucent shell allowed you to see inside the all-in-one machine; there was no floppy drive, the mouse was round and it was the first Apple computer to use USB ports. As Steve Jobs said, “It looks like it’s from another planet. A good planet. A planet with better designers.”iBook G3 (1999)The iBook G3 NurPhoto/Getty Images The translucent, colored panels from the iMac G3 quickly migrated to other products. The slim case of the iBook G3, made of rubber and plastic, bundled a large keyboard and a 12.1-inch display. It looked sort of like a handbag, and it even had a handle for easy carrying. G4 Cube computer (2000)The Power Mac G4 Cube. NurPhoto/Getty Images Another computer that didn’t look like a computer, the G4 Cube wrapped the guts in a clear polycarbonate skin. It was shiny, sure, but some users later reported hairline cracks. Apple brushed off the complaints by calling the cracks “mold lines” formed as “a part of the injection molding process.” G4 Cube speakers (2000)Apple G4 speakersChristopher Phin/MacworldLike a collection in a fashion show, these ball-shaped speakers were a perfect accessory to the angular G4 Cube computer. The actual speakers were Harmon Kardon, and they were powered by a USB port.Apple iSub speakers (2000)Apple iSub speakers Amazon Also a collaboration with Harmon Kardon, the iSub looked like it should be in a lab holding a specimen for analysis. Or maybe it looked like a jellyfish, but it was another conservation piece that perfectly fit the G4 Cube collection. The iBook G4. Apple iBook G4 (2000)After the audaciousness of the iBook G3, Ive returned to a more traditional laptop design with the iBook G4. It ditched the bright colors for a solid-white polycarbonate shell and, though boxier than its predecessor, the rounded corners kept it from being a brick.iPod (2001)The first iPod. Andrew Hoyle/CNET It wasn’t the first MP3 player, but the incredibly simple design — the genius scroll wheel let you scan through a long song list quickly — and user interface made it fun to use. Of course, the iPhone would eventually cannibalize the iPod line completely, just as the iPod consigned the portable CD player to history. Tags Aug 31 • Your phone screen is gross. Here’s how to clean it Aug 31 • Verizon vs AT&T vs T-Mobile vs Sprint: Choose the best 5G carrier Aug 31 • iPhone XR vs. iPhone 8 Plus: Which iPhone should you buy? 18 Apple products that changed the world Share your voice Apple head of design Jony Ive departs to start his own… 10:17 Apple The iMac G4 on the cover of Time magazine Courtesy of Time iMac G4 computer (2001)The iMac G4’s design was as big of a departure from the iMac G3’s as that machine was from any computer before it. Most remarkable was Ive’s success in cramming everything electronic into a dome-shaped base that even had an optical drive. Meanwhile, the super-thin display was suspended on an arm that you could swivel and tilt. Colors were gone as well, in favor of a white and silver scheme. The device looked so unusual, it landed on the cover of Time magazine. “At best, people thought it was rather odd,” Ive told CNET at the time. “I actually think this is less shocking than the [original] iMac was.” The iMac G5. Apple iMac G5 (2004)With its sturdy L-shaped stand, deep bottom bezel and large display, Apple’s all-in-one iMac G5 would become the template for all subsequent iMacs. Though it’s been nearly 15 years since its launch, you can still see its aesthetic influence in today’s aluminum iMacs and the iMac Pro. To Ive, the screen was always the centerpiece of the device. In 2009 when he introduced that year’s iMacs, Ive said: “There’s not a detail there that doesn’t need to be there. There are no visual interruptions, distractions. There’s just no other noise. Everything is about the display.”iPod Mini (2004)The iPod Mini. Justin Sullivan/Getty Images As the smaller and more affordable version of the iPod, the iPod Mini was extremely popular and came in a variety of bright colors. Encased in an elegant unibody design, the device introduced Apple’s famous “click wheel,” or as Jobs described it at the time, a “solid-state scroll wheel.” The space-saving wheel enabled users to navigate the iPod by turning and pressing down on the large white wheel located in the center. At its launch, Jobs praised the device’s small size and said it was “pretty stunning” and “really, really beautiful.” The iPod Mini was replaced in 2005 with the even slimmer iPod Nano. iPhone (2007)All the iPhones, from the 2007 original iPhone to 2018’s iPhone XS. Angela Lang/CNET Perhaps no other tech device has had more of an impact than the iPhone. Combining the capabilities of an iPod, a phone and a handheld computer that connects to the internet, the iPhone revolutionized how we communicate and access information. When Jobs unveiled the first iPhone, he emphasized its 3.5-inch touchscreen and said Apple “designed something wonderful in your hand.” It shared a nearly identical design motif as the first iPod Touch (a line of devices that continues today). Fast-forward to 2017: When Ive introduced the 5.8-inch iPhone X, he described it as a “physical object that disappears into the experience.”iPad (2010)The Apple iPad Pro. Sarah Tew/CNET At first it might have seemed hard to convince some people that the iPad was simply more than a larger iPhone, but to its credit the iPad did help usher in a new era of large-screen tablets. Equipped with a 9.7-inch display and a physical home button, the iPad was a sleek and powerful tablet, and it now comes in a variety of sizes. In a promo video introducing the iPad, Ive said, “When something exceeds your ability to understand how it works it sort of becomes magical — and that’s exactly what the iPad is.”iOS 7 (2013)iOS 7 on the iPhone 5S. CNET staff In addition to hardware, Ive was heavily involved in the design of Apple’s 2013 mobile operating system iOS 7. It was one of the biggest overhauls the OS underwent, and ushered in an era that replaced a dated skeuomorphic interface with a more modern, flat aesthetic. Bright pastel colors, translucent notification shades and a homescreen with a parallax depth effect breathed new life into the iPhone. To Ive, iOS 7 represented simplicity. “[Simplicity is] about bringing order to complexity,” he said in a 2013 promo video. “iOS 7 is a clear representation of these goals.”Apple Watch (2014)The Apple Watch Series 3 and 4. Angela Lang/CNET Apple’s first fitness tracker, the Apple Watch, debuted in 2014 and featured a stainless steel body, a rectangular display, a digital crown and swappable bands. It was one of the best-designed wearables at the time, but compared to rivals like the Pebble Steel, the Watch was expensive and had a short battery life. That didn’t stop Ive from singing its praises, and in 2018, when he introduced the Apple Watch Series 4, he said it was, “a device so powerful, so personal, so liberating; it can change the way you live each day.”Apple Park (2017)Apple Park James Martin/CNET Apple’s new headquarters, which sprawls across 2.8 million square feet and houses over 10,000 employees, features a huge circular building (nicknamed the Spaceship), an auditorium dedicated to Steve Jobs, and over 9,000 trees. Though the main architect was Norman Foster and his firm, Ive contributed heavily to the campus’ design. In an interview with the design magazine Wallpaper, Ive noted that he expected the campus to adapt along with the company. “The building will change and it will evolve,” he said. “And I’m sure in 20 years’ time we will be designing and developing very different products, and just that alone will drive the campus to evolve and change.” Mobile Phones
A poster from “Kakki Sattai”.IB Times IndiaTamil movie “Kakki Sattai”, which hit the theatres on 28 February, is on its way to becoming one of the biggest success stories at the Tamil Box Office. The movie is already touted as being the career’s best for lead actor Siva Karthikeyan and as per the latest reports, the movie has netted ₹15.58 crore in four days in Tamil Nadu.”The film registered the biggest opening in Sivakarthikeyan’s career. It collected ₹15.58 crore till Monday since its release. It’s turning out to be a highly profitable venture and fourth hit for Siva in a row,” trade analyst Trinath told IANS.”Kakki Sattai” made a record opening for Siva Karthikeyan. The movie earned ₹4.62 crore on its opening day. The first weekend collection for the movie was also big in theatres across Tamil Nadu with the net collection reaching ₹13.34 crore.Some reports also claim that “Kakki Sattai” has done extremely well at the international box office, especially in US, Australia and Malaysia.The 30% tax exemption and the U certification have visibly helped the box office collection of “Kakki Sattai”. Siva Kartyhikeyan’s last three hits include “Kedi Billa Killadi Ranga”, “Ethir Neechal” and “Maan Karate”.Directed by Durai Senthil Kumar, “Kaaki Sattai” is the story of a police constable who has the urge to be an honest cop unlike the usual corrupt officers in his department. The film is seen as a major step stone in Siva’s career as his character is portrayed as someone who has a good deal of heroism. The actor was much appreciated for his performance and for making sure that his antics and appearance was not over the top.”Kakki Sattai” also stars Sri Divya, Vijay Raaz, Nagineedu and Prabhu, and the film is produced by actor Dhanush.