Beezy & Weezy: Why becoming a Raider is a heart-tugger for Trent Brown

first_imgALAMEDA — Trent Brown stood in the middle of a Super Bowl celebration last month in a state of euphoria and sadness. As confetti fell inside Atlanta’s Mercedes-Benz Stadium, the New England Patriot’s tackle kissed the Lombardi Trophy and said, “Weezy, that was for you.”Neiron Ball, aka “Weezy,” was unaware of his best friend’s tribute after the Patriots defeated the Los Angeles Rams 13-3. Ball, a former Raiders linebacker, is in a coma at a long-term care facility in Georgia after an aneurysm …last_img read more

Press release: Top learner encourages Class of 2017 to play their part, build South Africa

first_imgWith the matriculants of 2016 entering the wider world, top learner, Karabo Moreni, calls on the Class of 2017 to lead fellow learners in the coming year. (Image: Brand South Africa)Johannesburg, Monday 13 March 2017 – Karabo Moremi from Dendron Secondary School in Limpopo was among the country’s top achievers for the Class of 2016 national senior certificate examinations, says playing his part in preparing for his studies was a key factor for his academic success.“I played my part, and committed myself to studying as well as assisting other learners, and all the hard work paid off. Preparation is key as I studied well in advance and I made sure that I consulted my teachers if I didn’t understand. Success in life depends on being a strong person with clear goals and an indomitable spirit.”Having obtained seven distinctions in English, Sepedi, Science, Accounting, Maths, Life Orientation and Life Sciences – Karabo Moremi lost his mother in 2009 at the age of 11 years. The 18 year old who will this year pursue his higher education degree in Actuarial Science at the University of Cape Town – said he fully understands challenges that face many families and youth in South Africa which may be a hindrance to attaining one’s goals.“Napoleon Hill once said ‘every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit’. Courage, discipline and perseverance flourish when we are tested. I am blessed because I had my father, aunt, friends, cousins and teachers who saw me through my trying times.“My wish for the Class of 2017 is for them to play their part in applying themselves to their studies because the benefits of a decent education are vital to being successful in life,” added Moremi.Brand South Africa’s GM for Marketing, Ms Sithembile Ntombela said the youth and their aspirations is a key constituency in Brand South Africa’s Play Your Part programme.Ms Ntombela said: “The Play Your Part campaign is a call to every South African to do what they do excellently and with diligence in order to help the country move forward. The Play your Part campaign was created to stimulate South African society from the ground up to fulfil their individual potential, in all they do, and Karabo Moremi embodies these values.Brand South Africa encourages matriculants to manage their study time through proper planning and to engage with other students by forming study communities to help each other – this is what Play your Part is all about. Helping and uplifting others.”last_img read more

Read your way through 20 years of democracy

first_img Through the sharp yet loving eyes of 11-year-old Lily we see the whole exotic, vivid, vigorous culture of the so-called Cape coloured community at the time when apartheid threatened its destruction. As Lily’s beautiful but angry mother returns to Cape Town, determined to fight for justice for her family, so the story of Lily’s past – and future – erupts. 1999 Disgrace by JM Coetzee (Penguin) After years teaching Romantic poetry, David Lurie, middle-aged and twice divorced, has an impulsive affair with a student. The affair sours; he is denounced and summoned before a committee of inquiry. Willing to admit his guilt, but refusing to yield to pressure to repent publicly, he resigns and retreats to his daughter Lucy’s isolated smallholding. For a time, his daughter’s influence and the natural rhythms of the farm promise to harmonise his discordant life. But the balance of power in the country is shifting. He and Lucy become victims of a savage and disturbing attack which brings into relief all the faultlines in their relationship.2000 13 Cents by K Sello Duiker (Kwela) K Sello Duiker was, before his death in 2005, widely regarded as South Africa’s most promising young writer. 13 Cents, his explosive debut, won the Commonwealth Writers Prize Best First Book Award (Africa Region) and has gone on to become a modern South African classic. 2001 The Heart of Redness by Zakes Mda (Oxford University Press) Set in the Eastern Cape, where in the 1850s, a 16-year-old prophetess Nongqawuse instructed the Xhosa nation to kill all their cattle and destroy their crops. She foretold that on an appointed day, the dead would arise, the kraals would be full of cattle, the silos full of fresh grain, and the white colonists and others who did not believe in her would be swept into the sea. Mda weaves a captivating story about a family caught up in the events of the 1850s, and their descendants’ continuing feud in the 1990s.2002 The Restless Supermarket by Ivan Vladislavic (Umuzi) It is 1993, and Aubrey Tearle’s world is shutting down. He has recently retired from a lifetime of proofreading telephone directories. His favourite haunt in Hillbrow, the Cafe Europa, is about to close its doors; the familiar old South Africa is already gone. Standards, he grumbles, are in decline, so bad-tempered, conservative Tearle embarks on a grandiose plan to enlighten his fellow citizens. The results are disastrous, hilarious and poignant.2003 Recessional for Grace by Marguerite Poland (Penguin) When a post-graduate student of African languages, looking for an angle for her doctoral thesis, comes across an obscure and incomplete lexicon of metaphorical names for indigenous Sanga-Nguni cattle by long-dead academic CJ Godfrey, she knows, instinctively, that she has found her subject. She is given access to his personal papers and field notes, recorded in a remote valley in 1946. Among his many photographs is a small print of a delicately patterned cow. In finding it, she discovers – unwittingly – a cipher to his world.2004 Dog Eat Dog by Niq Mhlongo (Kwela) Dingz, your “average Wits student”, spends most of his time with his friends, drinking and discussing current affairs – Aids, racism, South African politics and history. Set at the time of the first democratic elections, this novel offers a glimpse into the lives of the “kwaito generation”, both in the township and on campus.2005 The Promise of Happiness by Justin Cartwright (Bloomsbury) A classic novel of English life and family love. Prodigal daughter Juliet is about to be released from prison after being involved in an art theft. This brings the family back together, reopening the wounds caused by her imprisonment.2006 Coconut by Kopano Matlwa (Jacana) Coconut tells the story of black children who grow up in white neighbourhoods, go to private schools and have white friends. As is the case with any child, all that these children want is to grow, to be loved; but most importantly, to fit in. Fitting in, however, comes at the cost of one’s blackness – too white for black, and too black for white.2007 Agaat by Marlene van Niekerk, translated by Michiel Heyns (Tafelberg) On the farm Grootmoedersdrift, tragic and unexpected events are triggered by a number of fateful shifts of power and dependence in the intimate relationships between four family members.2008 Blood Kin by Ceridwen Dovey (Penguin) A chef, a portraitist and a barber are taken hostage in a bloody coup to overthrow their boss, the President. They are held in a castle high above a nameless capital city. Far below them, chaos tears through the streets. As the old order collapses, so does the network of secrets and lies that hid the brutal truth about their own dark passions.2009 The Rowing Lesson by Ann Landsman (Kwela) Betsy Klein is summoned to the bedside of her dying father in a South African hospital. Faced with having to say goodbye, she imaginatively recreates his life – his struggles to become a doctor after being orphaned young and his fight to win the respect of his Boer patients as a Jew – as well as her own experiences with him as a father.2010 Zoo City by Lauren Beukes (Jacana) Zinzi has a sloth on her back, a dirty 419 scam habit and a talent for finding lost things. But when a client turns up dead and the cops confiscate her last paycheck, she’s forced to take on her least favourite kind of job – missing persons. Set in a wildly re-imagined Johannesburg, it swirls refugees, crime, the music industry, African magic and the nature of sin together into a heady brew.2011 Young Blood by Sifiso Mzobe (Kwela) Sipho is a young man living in Umlazi, Durban. At 17, he’s a school drop-out who helps out at his father’s mechanic shop during the day. Soon Sipho’s love for fast cars and money leads him into a life of crime that brings him close to drugs, prison time and death.2012 Lost Ground by Michiel Heyns (Jonathan Ball) A richly textured novel set in contemporary South Africa. The murder of a beautiful woman shatters the rural village peace of Alfredville, and her husband, the police station commander, is jailed as chief suspect. Her cousin Peter, a freelance writer in London, returns to South Africa for the first time in decades – unsettled, curious, but also in search of a career-defining story. Lost Ground explores questions of xenophobia and prejudice, of national, sexual and personal identity, and what it means to be a foreigner wherever you go.2013 For the Mercy of Water by Karen Jayes (Penguin) In a country devastated by drought, water has become the priceless commodity over which a deadly war is being waged. When an unexpected rain leads a group of ruthless water security guards to a town long since thought abandoned, they find an old woman, identified only as Mother, and four girls in a classroom. When strange, dislocated fragments of Mother’s story appear in the media, a young writer is intrigued enough to set off on a journey to find her, a journey that will take her into the heart of a broken country in search of a truth that no one wants uncovered. The books team at the Sunday Times has put together a list of the top South African books that will give readers insight into the country’s past 20 years of democracy. We feature a selection of their award-wining and best-selling fiction titles below. To download their colourful infographic, made up of the covers of the selected “notable reads, as a high-res PDF, click here. To download a high-res image in jpg format, click here.Highlights from 20 years of fiction1994 None to Accompany Me by Nadine Gordimer (Penguin) In the extraordinary period immediately before the first non-racial election and the beginning of majority rule in South Africa, Vera Stark, the protagonist of Nadine Gordimer’s passionate novel, weaves a ruthless interpretation of her past into her participation in the present as a lawyer representing blacks in the struggle to reclaim the land.1995 Ways of Dying by Zakes Mda (Picador) In Zakes Mda’s first novel, Toloki is a “professional mourner” in a vast and violent city of the new South Africa. At a funeral for a young boy, Toloki is reunited with Noria, a woman from his village. Together they help each other to heal the past, and as their story interweaves with those of their acquaintances, this elegant short novel provides a magical and painful picture of South Africa.1996 The Year of the Tapeworm by Chris van Wyk (Pan Macmillan) Mandla “Scara” Nhlabatsi is a journalist who yearns to write “tales of fantasy and imagination”. In the small hours one morning, he is woken up from a drunken stupor by urgent knocking at the door of his tiny Sofasonke home. Scara stumbles out of bed to find the most unexpected visitors imaginable: the white President of a beleaguered government accompanied by one of his ministers. They have come to ask a favour. And so begins an uproarious sequence of adventures, stranger than any Scara’s overheated mind might have invented.1997 Kafka’s Curse by Achmat Dangor (Random House) From the award-winning poet Achmat Dangor, an imaginative reinterpretation of an old Arabic fairy tale unfolds in five magical narratives set in post-apartheid South Africa.1998 Dance with a Poor Man’s Daughter by Pamela Jooste (Transworld Publishers) Originally published by BooksLive. A selection republished here with kind permission.For the full list of both fiction and non-fiction titles – with short descriptions – visit the BooksLive blog at bookslive.co.za/bloglast_img read more

Amarinder failed to punish firing case accused: Kejriwal

first_imgAs several people gathered in Faridkot’s Bargari on Sunday to demand action on the third anniversary of the Kotkapura and Behbal Kalan police firing incidents, which followed the Bargari sacrilege case, Delhi Chief Minister Arvind Kejriwal accused his Punjab counterpart Amarinder Singh of ‘failing’ to punish the accused.Krishan Bhagwan Singh and Gurjit Singh died in police firing in Faridkot district in October 2015, during protests against the sacrilege of Guru Granth Sahib, when the Shiromani Akali Dal-BJP combine government was in power.Twitter war Mr. Kejriwal took to Twitter to hit out at Capt. Amarinder, saying “On 3rd death anniversary of Behbal Kalan victims Krishan Bhagwan Singh and Gurjit Singh, I offer condolences to their families. Highly unfortunate that Capt. Amaridner govt has badly failed to punish the culprits of sacrilege of Shri Guru Granth Sahib Ji and the murderers of two innocents.”Criticising Mr. Kejriwal for politicising the issue, Capt. Amarinder replied by tweeting, “Stop politicking Arvind Kejriwal. It’s shocking a man in your position talks of subverting law instead of waiting for SIT’s findings. We don’t live in anarchy. In any case who better than you’d know what happens when one doesn’t go by law. Remember your apology to the Badal clan?”The Justice (Retd.) Ranjit Singh Commission, probing the police firing incident of 2015, in its report tabled in the State Assembly, had said former Chief Minister Parkash Singh Badal was ‘quite aware’ of the situation developing and about the proposed action by the police. ‘Report baseless’The Shiromani Akali Dal and Mr. Badal have, though, denied any wrongdoing and termed the report baseless and hollow.Mr. Kejriwal, who was in Punjab last week, had accused the Congress government of failing to act against all those at fault based on the Justice Ranjit Singh Commission’s inquiry report on incidents of religious sacrilege in the State.Leader of the Opposition in the State Assembly Harpal Singh Cheema has asked five Congress Ministers, including Tript Rajinder Singh Bajwa, Sukhjinder Singh Randhawa, Navjot Singh Sidhu, Manpreet Singh Badal and Charanjit Singh Channi, to resign from their posts.“They (five Ministers) were at the fore front to seek registration of FIRs against former CM Mr. Badal and senior police officers, including former DGP Sumedh Sainin, in connection with the firing incident. But the government has failed to take action and hence they all should now resign,” said Mr. Cheema.He added that AAP MLA H.S. Phoolka has listened to the voice of his conscience and resigned from Vidhan Sabha on this very issue.last_img read more

5 Tips to Improve Channel Partner Lead Generation

first_img – Email is an important part of the lead generation mix. Create a great email marketing campaign with an offer that each partner can send to new leads. Maybe it is a free assessment of a website, or an opportunity to attend a free consulting session. This campaign is to help move leads further down the funnel and to help increase a partners lead-to-customer percentages. Often channel managers have the ability to give marketing funds for offers, so why not provide them the email message to use as well. In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction” 1. Identify Longtail Keywords Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? brackenb your partners or resellers can quickly optimize their pages . 2. Provide Partners with Lead Generation Offers –  Find 10 keywords that are in the longtail for your services or products and provide them to your resellers and partners to use.  Keywords need to be used in a consistent way on each webpage in the page title, the URL, the page headers and text. By doing the background research and providing a starting point, Photo Credit: 5 Tips For Channel Partner Lead Generation 3. Create a Landing Page Templatecenter_img –  Create an offer such as a ebook or webinar that can be downloaded or accessed from each partner’s website. Maybe your company provides security software and you have a tool that does a quick, free sweep of their network to test for vulnerability. Another option would be to offer a free assessment that will help prospect better understand which product offering best fits their needs. By creating these downloads, you are giving your reseller network an offer they can give visitors that come to their websites. 5. Share Partner Successes –   If one of your partners is finding an offer is converting leads well or a free assessment is leading to more business in the door, let the network know! Inbound marketing may be new, but closing a deal is well understood and anything that drives more business to one partner will help the overall brand and network as well. Share the success! What have you done to help improve inbound marketing for your channel partners? – Create a standard landing page that every reseller can put on their main page of their website to both capture lead data, and provide an offer. 70% of visitors to a website are in the “early stage” of buying. They are not ready to purchase, but are starting to investigate. Instead of having them visit your site and then “drive on”, give them an offer in exchange for collecting some of their information, even if it is just an email address. This will allow you to stay in touch with them via email offers or turn over the lead to your sales team for qualification and follow up. 4.  Develop An Email Template and Campaign Originally published Sep 2, 2010 2:00:00 PM, updated October 20 2016 Topics: Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

LinkedIn Releases Offical Share Button

first_imgToday, LinkedIn, the social network targeted towards business professionals, released its offical share button . The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the Marketing Takeaway With all easily implemented options for sharing content such as Facebook, Twitter, Digg, Delicious, etc. it probably isn’t going to be the ease of execution that determines how successful LinkedIn’s share button is.  At 85 million users and a new users joining every second the success of LinkedIn’s share button is going to fall in the hands of it’s users.   Once you have taken the time to create remarkable content make sure that you are doing everything you can to share it with your entire network.  Since your LinkedIn network may find your content relevant this is an excellent way allow them to help you spread your content beyond your immediate reach.  Head on over to LinkedIn to try out your share button today. Originally published Nov 30, 2010 3:00:00 PM, updated October 20 2016center_img Social Media Engagement Since those connected on LinkedIn most likely share business interests, it is very likely that the LinkedIn share button becomes a standard for business related content.   Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack portion of the LinkedIn site.  LinkedIn is offering three options to choose from: a vertical button with a share counter, a horizontal button with a share counter, and a horizontal button without a counter.  To add a button to your website or blog all you need to do is choose a button style and copy and paste a few lines of code.  publishers Topics:last_img read more

10 Marketing Stories You Need To Know Tonight

first_img10 Marketing Stories to Keep You in the Know – The folks at Search Engine Land have done an interesting experiment showing that Bing actually delivers better quality search results than Google.  Photo Credit: 1. Topics: 7. 26 Tips to Enhance Your Experience on LinkedIn  – Check out this article from Mashable to learn how the Web might look different in the future. Pioneers from the early days of the Web share their insights on the next big things to happen online. Originally published Jan 12, 2011 8:00:00 PM, updated March 21 2013 – Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. – In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. What do all of these digital interruptions mean for us? 3. – How much should you spend on SEO? Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. – Anchor text is one of those SEO terms that always gets mentioned. Search Engine Watch examines if link relevance can be just as important for SEO. 6 Web Pioneers on What the Internet Will Look Like in the Future Investing vs. Wasting Budget on SEO 6. 4. – Think social games aren’t big business? Think again. Techcrunch reports that social gaming will be a $1 billion business in 2011. 5.center_img Survey Says: Mobile Purchase Behavior Is on the Rise Lost in a Digital World What other stories from the past few days would you add to this list? – According to a new study, Marketing Pilgrim reports, 33 percent of consumers used their cell phone for shopping during the 2010 holiday season. This is an all-time high. 8. Social Gaming to Be A $1B Market in 2011; Virtual Goods to Bring in $653M – If you are looking for a branding fix, the folks over at Logo Design Love offer a new branding book that will make marketers’ hearts skip a beat. 9. 10. 38 Critical Books Every Blogger 
Needs to Read 2. Google vs. Bing: The Fallacy Of The Superior Search Engine – Not that you don’t already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Go warm up your book light. christopher.woo Is Link Relevance as Effective as Anchor Text? Inbound Marketing How Do You Brand Bad News? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Social Media Measurement Questions You’ve Been Asking

first_img Topics: closed-loop marketing 1. Should you be measuring all of social media? Radian6 : is invaluable and is something you can do with HubSpot.   In yesterday’s One way to go about calculating this is to start backwards: instead of thinking how much a Twitter follower is worth, think about how much a lead is worth and take into account your average visitor-to-lead conversion rate.   ?   Some of the social media monitoring tools we mentioned during the webinar include “The goal is not to be good at social media,” Jay said. “The goal is to be good at business because of social media.” While the size of your reach on Facebook, Twitter and LinkedIn is definitely important, it is more critical to see if the people on these channels are behaving in a way that brings you business. One way you can start evaluating the behavior of your prospects is by looking into all the touch points along the sales funnel. In most cases, people are in a research and information-gathering mode, which means they are willing to download reports, view videos and sign up for webinars; they are not going to make a purchase.   why 3. How do you evaluate , ,  Twitter Grader A singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. You should know As a marketer, you want to identify the value of each conversion event—for instance, someone who came from Twitter, downloaded your ebook and ultimately became a customer. This type of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Just because one social media channel works for someone doesn’t mean it is the right platform for you. If your customers are not really on Twitter, maybe you should focus your efforts elsewhere. As Amber said, you need a strategy that is “tool-agnostic.” Make sure your mechanisms are flexible enough to let you adapt to new tools. social.   , 2. What success metrics should you be worried about? “No,” said Jay Baer, “because it is not about how many things you are measuring. It is about measuring the right things: the things that make you money, save you money, or both.” Our panelists pointed out that businesses shouldn’t overembrace social media measurement because that might present more conflicting points and stir further questions in an nonconstructive way. So Social Media Measurement webinar and , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire 4. Should I be present on all platforms? HubSpot pick the right metric , Originally published Apr 20, 2011 9:00:00 AM, updated July 03 2013 Authority Labs these people matter and what they are doing for your company. So stop obsessing over your number of fans and followers; start measuring behavior through referrals and conversions. , PostRank Did you have any other social media measurement questions we should discuss? Post them in the comments section below! Be social, don’t just 6. What are some of your favorite social media monitoring tools?   .   —which could be traffic, leads, engagement—and design your strategy based on that. Argyle on-demand webinar Social Mention 5. What about the value of a Facebook like or a Twitter follower?   do How do you determine the value of your connections on Twitter/Facebook/LinkedIn? This is a question many marketers are now posing. When you start experimenting with it, make sure your data is not just anecdotal and is based on long-term measurement. You will need to use a statistical significant data size to determine that number. “You have got to marinate these numbers for a little while,” said Amber. From a business decision perspective, you need to look at things deeper and measure overtime.   Social Media behaviorlast_img read more

Using Social Sharing Buttons Leads to 7x More Mentions [Data]

first_img Social Media Engagement Originally published Sep 13, 2011 1:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what’s necessary to help it spread?When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.So if it’s so easy, everyone must be doing it, right? Wrong.According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.But what’s even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.Marketing TakeawayDon’t miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don’t do it.BrightEdge Technologies’ study focused on social sharing buttons on websites’ homepages. While a website’s homepage isn’t the only place marketers should be adding social sharing links, the study’s findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content — landing pages, blog articles, product pages, etc. It’s an easy, sure-fire way to extend your reach.Have you added social sharing buttons to your content yet?Photo Credit: joyosity Topics:last_img read more

5 Deadly Twitter Sins to Avoid

first_imgThis is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite, the free social media marketing dashboard.Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. But that’s not to say that all marketers are using it appropriately.To make sure you’re using it the right way, avoid these five deadly sins when utilizing Twitter as part of your inbound marketing program.1. Thou Shalt Not SPAMSpamming your followers with endless links to your own website is a sure path to a lack of interest and support and a distinct lack of appreciation. Do not rely upon automated direct messages. Yes, these types of messages are allowed by Twitter. But many — if not most — users find auto DMs both spammy and impersonal. More importantly, they are a dying feature. All sense of meaning and genuine feeling goes out the proverbial window when you send these robotic and generic thank you’s. Try to connect with as many of your followers as you can…personally. The bonus? An alternative message might be less of a hard sell, and as a result, more helpful. Consider saying, “Thanks for following! I can also be reached on @MarketMeHelp if you have any questions.”Don’t spam using hashtags. This is a big, nay HUGE, no-no. Some businesses see a trending hashtag on their Twitter feed and then add that hashtag to their own tweets in the often misguided hope that those following the trending hashtag will think will see their irrelevant tweet and think they are awesome. You are not awesome for using that hashtag in your tweet. Avoid doing this at all costs. Your rep will suffer, and it will appear painfully obvious to all that you are promoting where you should not. Reserve hashtag use only for instances when the hashtag is relevant to you and your tweets.2. Thou Shall Not DriftKeep your Twitter profile and bio up-to-date. Always. Complacency kills marketability. Any individual stumbling across an out-of-date page is not going to take you seriously, and it won’t do anything for your online business reputation, except deflate it. Not tweeting is also part of this sin. No one will be interested in following you if your last tweet was 17 days ago.Don’t be lazy about interacting with others. If someone takes the time to tweet to you, tweet back to them. It’s polite, and it builds up customer and prospect relationships. Too many businesses ignore tweets. Remember that @replies aren’t the only tweets you should look out for and reply to. There are several free, third-party Twitter apps that allow you to create search panes to monitor mentions of your business, brand, and industry topics to allow you to monitor conversations and participate when appropriate.3. Thou Shalt Not Blatantly Self-PromoteAlthough Twitter gives you the opportunity to spread your message, don’t use it purely for the purpose of promoting your business, products, and services. You need to keep your social profiles sounding organic and sounding real. Remember that social media implies that there is a human behind each tweet — a real person you can interact and engage with. Constantly pitching your followers with “Try our product. It’s the best!”-type messages will only annoy them. Instead, tweet relevant content to get that inbound marketing engine primed for success. If you’re desperate to get your product out there to this audience, consider retweeting others’ reviews. Because they are not written by you, this level of outside influence creates an interest and associated trust in your brand.4. Thou Shalt Not Use Only 140 CharactersTwitter’s message convention is inherently restrictive, and sometimes you need to compromise your communication to fit into the 140-character limitation. Consider spreading your longer messages over two or three tweets, instead of a single one. This is not the time to try haiku marketing if your tweet has value.5. Thou Shalt Not BashPeople tweet, post, comment, or blog about nasty things. This lack of civility happens to individuals and companies each and every day. The very worst thing you can do is react via Twitter in a defensive manner. It can do more damage to your reputation than ignoring the troll. Instead, consider sending a level-headed tweet that says something along the lines of “So sorry you feel that way. Is there anything I/we can do to change your mind?” or DM them with your email address where the conversation can take place privately. Tweeting uncomplimentary messages about your competition is also considered poor sportsmanship in the digital world. Unadulterated bashing of a competitor will actually create a loss in respect for you and your organization. No one likes overt arrogance and a self-righteous attitude. Keep your negative opinions to yourself, and act in a mature and reasonable manner. Marketing TakeawaySocial media can be a gold mine for lead generation, but it will be little more than a dud if abused. Be personal with your tweets, always interact, and never leave a customer without a response. Think to yourself: “How would I handle this if I were talking to the person face to face?” because your social media engagement needs to be just as real.What other deadly since should marketers avoid on Twitter?Image credit: Spec-ta-cles Twitter Marketing Topics: Originally published Oct 25, 2011 8:36:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more