Rodale Shuts Down Its Content Marketing Group

first_img The decision to dissolve the group comes a month after it was announced that company president Scott Schulman would be stepping down and that Maria Rodale was returning to a more active role running the company. Rodale Grow, the custom content agency at Rodale, was shut down last week, sources tell Folio:. The decision is surprising given the resources publishers in general have put behind their marketing services divisions. It’s unclear whether Rodale plans to relaunch some kind of marketing services division or shift the business to the brand level, but there doesn’t appear to be any formal plans going forward.  The remaining active clients, including Johns Hopkins, Sodexo and Whole Foods, were notified that same week that they’d need to take their business to a new firm.  The source says Rodale Grow’s business had been going in the wrong direction for at least a couple years and that new business development had all but dried up, although there were plans being put into place to turn that around. center_img A spokesperson provided this statement: “As we continue to transform from publisher to healthy living company, we made a strategic decision to focus on our core business and new areas of growth.” At the Content Council’s Pearl Awards this month, Rodale Grow took home three awards: a gold, two silvers and a bronze. Initial word of the shutdown was passed to group executives on Monday, November 9. By the following Wednesday, at least six staffers from the business and marketing side of the operation were let go, according to sources. Although one source says there were likely more cuts, but couldn’t say exactly how many due to the overlapping nature of responsibilities on the content and creative side. last_img read more

Three minor girls drown in Islampur

first_imgBALURGHAT: Three minor girls drowned while taking bath in an abandoned roadside ditch. The incident took place in North Dinajpur’s Islampur on Sunday afternoon.The victims have been identified as Beauty Khatun (9), Tarana Khatun (7) and Nazrana Khatun (8). The three were cousins.Local sources said the three sisters went together to a roadside ditch for a bath, after intimating their parents. They started playing in the water but then drowned. A local boy informed their family members about the incident.Local residents and the worried parents rushed to the spot and rescued them. They were immediately taken to a nearby health centre, where the doctor declared them brought dead.”They had gone to take a bath there. When they didn’t return after two hours, their parents became alert and were about reach the spot in search of them. In the meantime, a local boy informed them about the matter,” said Kadai Sk a local resident.All three came from needy families. The local residents have demanded compensation from the administration inthis regard.last_img read more

Registration now open for 2018 Global Tourism Summit in Honolulu

first_img HONOLULU — The 2018 Global Tourism Summit, taking place this year in Honolulu from Oct. 1-3, is now open for early-bird registration.Presented by the Hawaii Tourism Authority (HTA) and formerly known as the Hawaii Tourism Conference, this year’s summit will focus on sustainability as a fundamental theme and how it is incorporated in the future of tourism. The significance of Hawaiian culture, global marketing, technology and innovation will also be highlighted in presentations and panel discussions at the Hawaii Convention Center in Honolulu.Early-bird registration is available through July 31 for the following discounted rates:Individuals: Full Summit Registration, Oct.1-3: $325, a savings of $100 ($425 after July 31)Group Package (Min. of 8 people): Full Summit Registration, Oct. 1-3: $325 per person, a savings of $100 per individual. (Mix and match different attendees during the conference)Student and Faculty Members: Full Summit Registration, Oct. 1-3: $150Student: 1 Day Summit Registration, $50 (Monday, Tuesday or Wednesday)Individuals: 2 Day Summit Registration, Oct. 1-2: $315Individuals: 2 Day Summit Registration, Oct. 2-3: $295More news:  Can you guess the one and only hotel company to rank on Indeed’s Top Workplaces in Canada list?Participants can register for the summit via the dedicated website“The variety of registration options offers flexibility and provides interested attendees, especially those from Hawaii, several ways to participate in the summit based on their work schedule,” said George D. Szigeti, HTA president and CEO.This year, keynote speakers will include: Stephen England-Hall, chief executive of Tourism New Zealand; Chris Malone, managing partner of Fidelum Partners on the topic of ‘The HUMAN Brand’; and Mike Dominguez, senior vice president and chief sales officer for MGM Resorts International.“HTA is excited to present a powerful and relevant Global Tourism Summit again this year with the primary objective of building collaboration and dialogue on challenges and opportunities the Hawaiian Islands, and destinations around the globe, face in managing tourism responsibly into the future,” added Szigeti.Information on sessions, programs and speakers are available on the dedicated website, in addition to sponsorship and exhibitor opportunities. The summit schedule will continue to be updated as additional sessions and speakers are confirmed. Tags: Global Tourism Summit, Hawaii, HTA Travelweek Group Posted by Registration now open for 2018 Global Tourism Summit in Honolulucenter_img << Previous PostNext Post >> Share Friday, July 6, 2018 last_img read more