Life in Kashmir Valley returned to normal on Sunday after two days of restrictions and strike as the first death anniversary of Hizbul Mujahideen “commander” Burhan Wani on Saturday remained by and large peaceful.Shops and other business establishments were open and public transport plied smoothly. Movement and assembly of people were unrestricted, officials said. Restrictions were lifted after two days as the situation remained peaceful on Saturday.Authorities restored mobile and broadband Internet services in Kashmir. While mobile Internet was restored on Saturday night, the BSNL’s broadband service resumed on Sunday morning. Only 2G connectivity An official, however, said only 2G connectivity was available on mobile networks. “The high-speed network is still suspended,” he said. He said the decision to restore it would be taken after assessing the situation.Internet services across the Valley were snapped on Thursday night as a precautionary measure to maintain law and order in view of Wani’s death anniversary. Situation under controlThere were a few incidents of stone throwing on Saturday, but the situation remained under control and peaceful, the officials said.A woman was injured when she sustained multiple pellet injuries in one such clash in Shopian town. The separatists, including the Hurriyat Conference factions led by Syed Ali Shah Geelani and Mirwaiz Umar Farooq and the Yasin Malik-led JKLF, had called for a strike on Saturday. Restrictions had been imposed in five police station areas of Srinagar on July 7.
Tristan Tamayo/INQUIRER.net FILE PHOTOBarangay Ginebra battles TNT on Sunday at the cavernous Philippine Arena to formally open the PBA’s 44th season, but coach Tim Cone said that the Gin Kings’ crosshairs remain focused at San Miguel Beer.“I don’t think there are teams to beat, I think there’s a team to beat and that’s [the Beermen],” the decorated mentor said. “Until someone knocks them off their stretch of four [Philippine Cup titles] in a row, I don’t think you can look at it as ‘teams’ [to beat] at this point. It’s just one team right now.ADVERTISEMENT MOST READ LATEST STORIES Private companies step in to help SEA Games hosting TS Kammuri to enter PAR possibly a day after SEA Games opening Don’t miss out on the latest news and information. “There’s all kind of reasons to make them favorites, and it’s up to us—the rest of the teams—to improve and go out there and get them,” Cone added. “We were able to get them in the second conference. Of course we got Justin Brownlee at that point, but I think we can hold our own.”But Cone, the grizzled tactician behind two Grand Slams and owner of the most championships for a coach in the league, knows that the rest of the PBA is catching up.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“No doubt, teams have improved. Teams improve every year—through the draft, through experience or knowledge of each other, getting guys back off injury,” he said.And Cone believes that the Kings are at the forefront of that movement. Is Luis Manzano planning to propose to Jessy Mendiola? SEA Games hosting troubles anger Duterte LOOK: Joyce Pring goes public with engagement to Juancho Triviño PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Team keeps Pacman from training burnout Hotel management clarifies SEAG footballers’ kikiam breakfast issue SEA Games: Biñan football stadium stands out in preparedness, completion SEA Games: Biñan football stadium stands out in preparedness, completion “At this point so far, we’re healthy, which we haven’t been for a while,” he said. “Art dela Cruz is coming to lineup. I think he’s going to make a huge impact. He’s really playing under the radar. Nobody’s talking about him but I think you’ll be talking about him months from now.”Aside from Dela Cruz, Ginebra is looking to make the most out of rookie Teytey Teodoro.“I hope he can help us,” LA Tenorio told the Inquirer in Filipino. “I can see he’s ready for the PBA. He’s like a veteran; a shooter, too.“So I think he’s one of the key players we need in the team considering the kind of system we’re running.”TNT, for its part, will be drawing boosts from its old reliables when they take on the crowd darlings in the curtain-raiser that will feature the usual parade of teams’ muses.ADVERTISEMENT View comments The festivities will start at 4 p.m.KaTropa will be fielding a squad now devoid of star guard Terrence Romeo but one with newcomers like Brian Heruela, and big men David Semerad and Mike Miranda.The event will also feature performances by Parokya ni Edgar, rapper Shanti Dope, and the TNT Boys.Also scheduled is the annual Leo Awards, where the league are set to name the past season’s top individual performers.June Mar Fajardo of San Miguel Beer is the favorite to win a fifth straight MVP trophy, with NorthPort’s Stanley Pringle providing the challenge.Sports Related Videospowered by AdSparcRead Next
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you blog you have probably gotten to the point where you needed an article last minute to keep up the pace of your content publishing. Here are 5 tips that might help you put together an article really quickly (like I did with this one).Write an article that is a list of 5 ideas. People love lists and tips, especially in blogs. They are easy to scan and easy to digest. Perfect for web surfing or scanning your RSS reader. This article is an example.Publish a list of links. Linking is the currency of the blogosphere, and if you link to other bloggers, they will notice (good ones should anyway, except for the really big/famous ones who get tons of traffic) and you might get a link or comment back. Here is an example of a list of links article.Take a recent experience and share it. Has something interesting happened to you? Was it at all related to your blog subject? Write a blog article about a recent experience, like this blog article I wrote about a spam email sent to me.Answer questions you have received recently. We all get questions by phone or email from clients and prospects in our area of expertise. Collect a few of them and then publish a blog article answering them. Here is an example of a blog article that answers some questions. A great tip is to start with the actual email question you received and the email answer you sent, and then just edit it so it is more general and not client specific.Comment on other blog articles. Need ideas? Read other blogs in your industry, and then provide your own point of view on the issue at hand. Here is an example of a blog article that is responding to another blog article.Have other tips on how to get a blog article out quickly? Share them by leaving a comment below. Originally published Dec 19, 2007 12:12:00 PM, updated October 01 2019
Transparency is a powerful thing. Especially in an industry where no one really trusts any of the vendors.You know all the jokes about Chinese restaurants serving dog and cat instead of chicken.What if you opened a Chinese restaurant, and had a big glass window giving a view into the kitchen from the main dining room?People would talk about it. They would like it. Even if your kitchen were no cleaner than other kitchens, the fact that you let them look says something.It also would change the way your staff worked. They know customers are looking at them while they cook your food. The wait staff and the manager could be watching too. The kitchen staff would cut a lot fewer corners.Just by making your cooking process more transparent, you could really change your restaurant’s business.What can you make more transparent in your business? How can you build more trust with your customers? Here’s an example.Photo credit: avlxyzWebinar: Rethinking MarketingWant to learn more about how you can use inbound marketing to grow your business?Download the free webinar to learn how to turn your website into an internet marketing machine. Originally published Mar 6, 2009 8:19:00 AM, updated March 21 2013 Topics: Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Digital Body Language – This phase is the “operationalization” of the solution and is broken down into Beginner, Intermediate, and Advanced company stages. Each sub-phase is characterized individually and highlights the “growth in the competency.” Engage – In this phase, the work of implementing the solution, integrating the solution with CRM, and setting up processes for how to use the system occurs. Training also takes place in this phase. SEO for Lead Generation Kit We also observed that marketers with a strong traditional brand or creative background, were struggling to make the change to demand-generation marketer. I caught up with Debbie via email after her talk, and she answered a few questions about demand generation, marketing automation and the ways in which small business can take advantage of both. – In this phase, the Use Cases are utilized to obtain approval from senior management and to help select the right lead management system. . help pull opportunities through the sales funnel quicker A: I think having a strong background in sales is part of why our firm is such a leader in this space. Demand generation is all about working with both sales and marketing to produce high quality leads and then to use some of these same technologies to make better pursuit decisions in the sales cycle. If I did not have a solid sales background, I think this would be a harder leap for me to make and harder for my clients to understand. A: The best are the marketing automation vendors themselves. I remember the first time I saw Eloqua – I wanted my sales people to be able to sell like my Eloqua rep. The same is true of marketers. Quite often I hear comments like, “I want to run campaigns or set up lead nurturing like you did to me!” If you enter into a sales cycle with one of these vendors, you will get a best practices example of how you can most effectively use this technology. , Align A: Great question and it’s one that we educate on quite consistently in all of our speaking engagements and certainly with all of our clients. A: These seem like practices that would only be practical for big companies with deep pockets. Is that true? (Besides the HubSpot Blog and the A: Great question! 2. Not having a common language of leads improve marketng efficiencies drive revenue through high quality lead generation Q: Where should small businesses start with marketing automation? What’s really cool about demand generation practiced with sophisticated marketing automation is that there are only about 2,000 companies who are practitioners. This is still a very early category that is growing at about a 2x rate. A: Great new book by Steve Woods – ” . Q: You have a very strong background in sales, but you’re now a principal at a firm that helps companies with demand generation and marketing automation. Can you explain the transition? Laura Ramos We did a study last year in which we interviewed leaders in demand generation and also did a large online survey with OMS. One of the more interesting findings from the study was that we are now seeing a variety of backgrounds including sales, finance and operations as becoming common for those marketers responsible for demand generation. Q: What are the two most common problems that you see when you begin an engagement with a company? Originally published May 13, 2009 5:43:00 AM, updated October 20 2016 Online Marketing Summit Download our 1. Non-alignment of sales and marketing Sirius Decisions Q: What do you read — and what should marketers and small business owners read if they want to learn more about this world? Get Results – In this phase, marketing is gathering information and is beginning to educate themselves and senior management. This phase begins to build buy-in for implementing a demand generation solution. Demand generation is the revenue-focused set of activities of both sales and marketing that: our web site DemandGen Report Q: What companies do you look to as examples? Who has most effectively implemented marketing automation solutions? – In this phase, the important work of aligning sales and marketing begins and common ground is reached for establishing the critical criteria for success with demand generation. Sales and marketing work together to create a set of Use Cases, which will help them select the right lead management system. The Use Cases will define how they can best use a solution to generate leads and revenue. They’re also a tool used to cement buy-in from senior management. While both of these sound obvious and perhaps simple, it happens in every company we work with. Improving the alignment of sales and marketing for successful demand generation is wrapped into all of the core processes we employ while working with our clients (using Life of a Lead, Lead Scoring, Lead Management, SLAs and Guiding Principles). In addition, creating a common lead language (a natural output of Life of a Lead and Lead Scoring) is the first output of all of our engagements. For any company, working with any marketing automation system, having these two key elements in place, will go a long way towards ensuring demand generation success. , , a firm that helps companies improve their lead volume and quality. , “, anything from Pedowitz Group blog !) Every engagement we have with a client begins with a Business Process Review which involves BOTH sales and marketing. In this process, we document the Life of a Lead and create a lead scoring framework. This BPR helps the dialog and understanding between sales and marketing. So while we are facilitating, we are wearing both the sales and marketing hat. If I had a traditional marketing background, this would be much harder to facilitate. At last week’s Select These technologies work both in the marketing lead generation funnel and the sales funnel. Marketing automation is a poorly chosen term that describes an emerging category of Web 2.0 technoloy designed to: Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Q: Let’s backtrack for a minute: What, exactly, do you mean by demand generation and marketing automation? A: We have a very clear process for how any company should start with marketing automation. We call it the LASER Apporach – Learn, Align, Select, Engage, Get Results. You can learn more about the best practices methodology for getting started with demand generation on get quality leads into the top of the sales funnel MarketingSherpa Q: Absolutely not! We work with many start-up and small to medium sized businesses (SMBs) who have embraced these technologies and practices to make a huge difference in their revenue picture. Just in the last year, the number of solutions that are available to this market has grown rapidly and with that growth has come many options and pricing ranges. Additionally, we are seeing VCs taking an interest in these technologies as they see them as a way to help ensure revenue growth. Pedowitz Group at Forrester Research. Learn The conclusion: having a sales background is excellent for this space. and if you don’t know about how sales works in your company today, find out! in Boston one session stood out for me: Debbie Qaqish’s fantastic talk on demand generation essentials. Debbie is chief revenue officer at the search engine optimization for lead generation kit Topics: Passing Leads to Sales Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Search Engines Originally published Jun 8, 2009 10:57:00 AM, updated October 20 2016 Liked it? Please share it on twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Considering it’s such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you’re on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. If you don’t have a business blog ? email The “About Us” page on your website is another logical place to promote your presence. Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website’s “About Us” page is an obvious choice for the promotion of your social presence. 1. On Your Blog: internet marketing strategy 5 Places to Promote Your Social Media Presence but still maintain a social media presence, consider adding these follow buttons to your homepage instead. 2. On Your “About Us” Page: set up. It’s simply because they’re not promoting the presence they have! your business’ social media presence I can’t even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that … they’re impossible to find! If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn’t it be easy for them to find you there in the first place? And a lot of times, it isn’t because the particular subject doesn’t have This might sound odd, but think about it. If someone is willing to Like your Facebook Page and they are also on Twitter and LinkedIn, they’ll likely be interested in your presence on those sites, too. Once you’ve created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don’t miss out on these 5 simple places to promote your presence. It’s as simple as adding social media follow links and buttons, but you’d be surprised how often this low-hanging fruit gets neglected… social media accounts 4. On Your Other Social Media Accounts: Originally published Aug 11, 2011 9:00:00 AM, updated March 21 2013 , consider adding social media logos and corresponding URLs to your profile pages on these sites right onto your ads and promotional materials. This will encourage people who discover you offline to also connect with you online, making for a truly integrated campaign. Topics: 5. On Print Materials: Where else do you suggest promoting 3. In Your Emails: and social media should go hand in hand. Include small follow buttons or links in the footer of your email sends to encourage email recipients to connect with you in social media. If you are the owner of a brick and mortar business and are using print advertising or other materials to complement your These days, Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Inbound Marketing Topics: Originally published Nov 1, 2011 4:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound marketing takes time. It also takes a lot of domain knowledge. It can be hard for businesses to find the necessary time or internal resources to learn and/or implement search engine optimization and social media campaigns (to name a couple) for themselves. In these cases, businesses can reach out to a third-party agency to manage their inbound marketing efforts. Consider these 5 must-have characteristics when evaluating an agency partnership.1. The Right ServicesHiring a firm to redesign your website won’t get you more visitors. The two, seemingly connected, are two totally different agency skills sets. One is design-heavy; the other is content-heavy. To attract more traffic and leads, you need to hire a firm with traffic generation services like blogging and content creation, search engine optimization and link building, and social media campaign creation. Looking for more leads and customers? Then make sure you’re vetting the premium content creation, landing page, and marketing automation chops of a prospective agency. Be certain an agency has the capabilities you need to meet your marketing goals.2. A Clear ProcessContent creation capabilities and social media case studies are great, but the real value of an agency’s involvement will be in how they put the inbound pieces together into a comprehensive strategy. Inbound marketing agencies should be able to clearly lay out and explain the inbound methodology for prospective clients. Being able to clearly show you the order in which things need to happen and the amount of time and resources required at each step will indicate that the agency has delivered ROI to clients before. Thus, you will also be able to infer that it has the game plan to do it again for your company.3. An Emphasis on MeasurementWords like “metrics,” “benchmarks,” and “analytics” should be peppered throughout your prospective agency’s pitch. Progress made toward your goals should to be measured at every step of the way, and an inbound marketing agency worth its weight will be able to track all campaigns and report on performance regularly. You have goals. You are trying to meet those goals by hiring the agency. Therefore, it should be as focused as you are on charting success in an undeniable, data-driven way. 4. Strong Project Management SkillsInbound marketing is fueled by the creation of remarkable content aimed at your ideal prospects. In order to be successful, good inbound agencies will need to get inside your head to build that content and learn about that dream lead. Do the agency you’re considering have the process and communication skills to make you think they will make reasonable and realistic requests of other folks on your team? Also, have they set clear expectations around what each inbound component will require in terms of time and resources? Do you get the impression that they can manage campaigns with lots of moving parts? A good agency will make your life easier; not the opposite.5. A Website Optimized for Inbound Does the agency you’re considering blog regularly? What is its own social media presence like? Are there optimized landing pages and premium content offers throughout its site? An effective inbound marketing agency should be its own best case study. Think twice about engaging with an inbound firm that doesn’t make the services it sells a priority for its own business. What other characteristics do you think are must-haves for an inbound marketing agency?
LinkedIn Company Pages 4. You Have No Products/Services Tab: If you’re a business that offers products/services (and what business doesn’t?), there’s no reason you shouldn’t feature them in your ‘Products’ tab. You can even get creative with this by featuring things other than just your products/services like webinar and ebook offers, as the HubSpot Company Page has done. There’s nothing wrong with thinking outside the box, and doing so can help you generate valuable leads from your LinkedIn company presence! 5. You’re Not Creating Targeted Product Tabs: Did you know that you can create targeted content within your Products tab that targets different audiences and features different products? Smart LinkedIn Company Pages are leveraging this feature to personalize messaging on their Products tab, and you should, too. Just click “Create New Audience” while in edit mode on your Products tab, and follow the wizard to specify and define your audience in terms of things like company size, job function, industry, seniority, and geography. 6. It Features No Recommendations: Displaying testimonials is a great way to show third-party validation and, as a result, credibility for your products/services. On LinkedIn, testimonials translate to ‘Recommendations.’ On your Products tab, page visitors have the opportunity to recommend individual products and services, and a tab rich with recommendations is definitely a good thing. Consider using LinkedIn’s “Request recommendations” option to ask friends, fans, and customers of your company to leave a recommendation of your products/services if they’ve had a positive experience with your brand. 7. You’re Not Leveraging Opportunities for Creativity: While a LinkedIn Company Page may not be as customizable as, say, a Facebook Page , there are a few things you can do to make your page more engaging for your followers. Leverage the opportunity to highlight specific promotions, incorporate videos (it’s as simple as adding a link to a YouTube video), and leverage an interactive ‘product and service spotlight’ such as the one from PepsiCo pictured below. To do so, add 3 banner images/links in step 3 while you’re editing your Products tab. 8. You Haven’t Enabled the Blog RSS Feed: Feature your business’ blog content automatically by adding your business blog’s RSS feed to your company page. This will pull in new posts and feature them on the overview tab of your LinkedIn Company Page. To enable this feature, simply go into edit mode of your page’s ‘Overview’ tab, scroll down, and enter the URL for your blog’s RSS feed. It will display a feed that looks like the following, as seen on Chevron’s LinkedIn Company Page . 9. You Haven’t Enabled the News Module: Easily showcase news mentions of your company from the web on your Company Page. While still in edit mode of your page’s Overview tab, check the bubble, “Share news about my company” under ‘News Module’ at the very bottom of the page. 10. Your Careers Tab is Worthless: One of most valuable uses of LinkedIn is for job search and recruiting. Leverage your ‘Careers’ tab to promote job opportunities at your company and direct them to your website to apply. 11. You’re Ignoring Your Analytics: Make use of your LinkedIn Company Page’s built-in analytics tools to measure and improve the effectiveness and performance of your page. LinkedIn’s analytics tools, visible to page administrators as the fourth tab on your page, allow you to track page views and unique visitors on your overall page as well as each individual tab (although keep in mind it doesn’t currently provide analytics on how individually targeted product tab content performs; it only offers analytics on that tab as a whole). LinkedIn also measures how many clicks your products or services have received as well as the number of members following your company. Additionally, LinkedIn provides percentages for member visits. This tool can be helpful in understanding who your LinkedIn target audience consists of, because the data is split into member visits by industry (marketing, finance, etc.), function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.).Don’t limit the measurement of your page just to LinkedIn’s internal metrics. Be sure to also use your own marketing analytics tool to measure traffic, leads, and customers generated from your LinkedIn presence to understand your overall effectiveness there. How does your LinkedIn Company Page stack up? Where could you make improvements? Follow HubSpot’s own LinkedIn Company Page for inspiration! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Nov 18, 2011 3:30:00 PM, updated February 01 2017 Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they’ve become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.To be honest, it’s very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential . This a huge missed opportunity for businesses, especially given that because many businesses aren’t leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors. Below, we’ve identified 11 reasons why your LinkedIn Company Page is probably failling so you can get to work on building a much better and more effective LinkedIn company presence . 11 Reasons Your LinkedIn Company Page Sucks 1. It Has No Followers: As with any social media presence , building up a solid base of followers is key. Before company updates became a LinkedIn feature, followers were practically useless. Now, without followers, your company updates will be useless. Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. 2. It’s Completely Bare: Good luck attracting new LinkedIn company followers with a blank, boring page. At the very least, your page should include basic information about your company. Be sure to edit your page overview, complete your profile, and fine-tune your company description. 3. You’re Not Using Company Updates to Share Content: As we mentioned earlier, it’s astounding how many company pages aren’t leveraging company updates yet, considering it’s arguably the most critical marketing component of a company page. Enable company updates for your page and start sharing useful information and content; interesting discussion topics; and any other company updates you want to share with your followers. Maintaining a regularly updated and engaging page is the best way to organically attract new followers for your page.
Topics: Originally published Mar 18, 2013 9:00:00 AM, updated July 28 2017 It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation.Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. The thin, soft-spoken man gracing the stage in his signature turtleneck and jeans, clears his throat, takes a sip from his water bottle, then pauses for a full 12 seconds before uttering these words:”This is a day I’ve been looking forward to for two and a half years. Every once in a while a revolutionary product comes along that changes everything.” Click here for our free guide to improving your presentation skills.Such was the scene on January 9, 2007, when Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans referred to as a “Stevenote” — that helped make this among the most awe-inspiring, memorable keynotes ever delivered.As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”At LeWeb Paris in December 2012, I had the opportunity to witness another kind of extraordinary experience. This wasn’t a product launch; it was a keynote delivered by charity: water Founder and CEO Scott Harrison. Scott shared the remarkable and very personal story of how a “spiritually bankrupt” New York City night club promoter found courage, purpose — and a new mission in life — on a trip to one of the poorest countries in West Africa. (Hear more about Scott’s story on this episode of The Grow Show.)Scott’s presentation moved people to tears and drew a standing ovation. And that’s not the sort of thing that typically happens at a tech conference.Last year at INBOUND, the world’s largest gathering of inbound marketers, before an audience of 2800, Gary Vaynerchuck did the unthinkable. No, it wasn’t “dropping the f-bomb 76 times” (he did, in fact, drop the f-bomb 76 times, but that’s not the “unthinkable” I’m referring to). Gary gave an impassioned, inspiring 45-minute keynote — at 9 o’clock in the morning — without a single PowerPoint slide. He had the audience laughing, cheering, and tweeting like mad. He, too, earned his standing ovation.Steve, Scott, and Gary are three of the world’s most captivating communicators. Their ability to influence, entertain, and inspire an audience is incredible. And yet, their presentation styles are totally different.What, if anything, do they have in common? What can we learn from them to improve our own presentation skills?In a word: plenty.Because even if you’re not the star of a highly anticipated product launch, or the CEO of an organization that is reinventing charity, or a best-selling author/entrepreneur who can say “F**K!” 76 times in 45 minutes and still get a standing ovation — chances are, you’re going to be standing in front of an audience delivering a presentation of some kind at some point in your career.So learn from the best. Take these 7 lessons from the world’s most captivating presenters, and apply them to your next presentation. You’ll also find them in the SlideShare below, sliced up into 10 lessons. What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot All-in-one Marketing Software7 Public Speaking Tips From the World’s Best Public Speakers & PresentersTIP #1: START WITH PAPER, NOT POWERPOINT.Think back to the last time you prepared for a presentation. Did you start by outlining the story you would tell on paper? Did you then gradually weave in meaningful data, examples, and supporting points, based on that outline? Did you have a clear unifying message that your audience would remember even without the benefit of a transcript or notes?Chances are, you answered “no” to those questions. If you’re like most people, you probably “prepared” by opening up PowerPoint the night before your presentation, cobbling together a few dozen slides from decks you or your colleagues have used in the past, peppering in a few stock photos, and counting on your ability to “wing it” in person. “The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.” —Cliff Atkinson, Beyond Bullet PointsThe world’s most captivating communicators know better. They carefully, painstakingly plan, storyboard, script, design, and rehearse their presentations like an Oscar-winning Hollywood director prepares their film for the big screen. They’ve seen the impact that a carefully crafted story can have on influencing an audience, and they know that skipping this crucial first step is what separates average communicators from extraordinary ones.According to Nancy Duarte, the communications expert behind Al Gore’s An Inconvenient Truth, presenters should dedicate roughly 30 hours to researching, organizing, sketching, storyboarding, scripting, and revising the story for a one-hour presentation. (Later, they’ll invest another 30 hours to building their slides, and a final 30 hours to rehearsing the delivery.)TAKEAWAY:Don’t sell yourself short by jumping head-first into presentation software. Take the time to thoughtfully craft your story on paper before you even think about creating a single slide.TIP #2: TELL YOUR STORY IN 3 ACTS.Most presentations follow some variation on the following format:Who I am What I do (or what my company does)How my product/company/idea is differentWhy you should buy/invest/support me nowThe world’s most captivating communicators typically rely on a three-act structure, more common in modern storytelling than in corporate conference rooms. The narrative is divided into three parts — the setup, the confrontation, and the resolution — and comes complete with vivid characters, heroes, and villains.The following table provides a snapshot of the three-act structure and which critical questions are answered for the audience in each:Notice that this structure turns the typical presentation “flow” on its head.Instead of following a WHO > WHAT > HOW > WHY flow, master communicators like Steve Jobs prefer a WHY > HOW > WHAT format, because they recognize that the first thing they need to do when standing in front of an audience is get them to care. So they begin by answering the one question everyone in the audience is silently asking: “Why should I care?” From there, they focus on answering the question, “How will this make my life better?” and finally, they spell out the “WHAT,” as in, “What action do I need to take now?”TAKEAWAY:By structuring your presentation with a clear and compelling beginning, middle, and end, you’ll take your audience on an exciting journey … the kind that inspires action, sells products, and funds businesses.TIP #3: A PICTURE IS WORTH 1000 WORDS.There’s a reason why expressions like, “Seeing is believing” and, “A picture is worth 1000 words” are so universally recognized — and that reason is based in science.It’s called the Picture Superiority Effect, and it refers to a large body of research, which shows that humans more easily learn and recall information that is presented as pictures than when the same information is presented in words.In one experiment, for instance, subjects who were presented with information orally could remember about 10% of the content 72 hours later. Those who were presented with information in picture format were able to recall 65% of the content.Not only do we remember visual input better, but we also process visual information 60,000x faster in the brain than we do text.Which of the following did you comprehend faster, for example?Sure, it takes more time to find and select awesome images to replace text, but master communicators know that it’s worth the extra effort to achieve maximum impact and maximum audience retention.TAKEAWAY: Images are wicked powerful. Use them liberally.TIP #4: EMOTIONS GET OUR ATTENTION.Virtually every presentation relies on some form of data to illustrate or emphasize the core point. Master communicators like Steve Jobs leverage data skillfully — but they also know that data alone ain’t enough.Think of it this way: If data were sufficient to truly change the way people think or behave, nobody would smoke. Organized religion would have no followers. And who in their right mind would have unprotected sex with a stranger?Clearly, humans are creatures guided by more than logic alone.Science again comes to our aid in explaining how and why this is important. In his book, Brain Rules, molecular biologist John Medina has this to say about the role of emotion on the human brain:“An emotionally charged event (usually called an ECS, short for emotionally competent stimulus) is the best-processed kind of external stimulus ever measured. Emotionally charged events persist much longer in our memories and are recalled with greater accuracy than neutral memories.” Chip and Dan Heath further elaborate on the impact that emotion can have on persuasive communication in their book, Made to Stick: Why Some Ideas Survive and Others Die. The authors describe an exercise that Chip does with his students at Stanford University. The students are tasked with giving a one-minute persuasive speech. Everyone must present on the same topic, with half the class arguing for one point of view and the other half arguing for the opposite point of view.After everyone has given their one-minute speech, the students are invited to rate each other on the effectiveness of the presentations, and then instructed to write down key points made by each speaker.Here’s the data they collected from this exercise:On average, the students used 2.5 statistics during their one-minute speeches1/10 of the students used a personal story to make their point63% of the class remembered details from the speeches that used storiesOnly 5% remember the statistics that were sharedThe Heaths drew this conclusion from the data:“The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten.”Perhaps nobody more succinctly emphasizes the importance of making your audience feel than Pulitzer Prize-winning author Maya Angelou:“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”TAKEAWAY: Make sure your presentation content goes beyond pure “facts.” Triggering audience emotion is a guaranteed way to increase retention and impact of your core message.TIP #5: USE PLAIN ENGLISH.When Steve Jobs introduced the world to the iPod, he could have said something like this: “Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”But he didn’t. Instead, he said: “iPod. One thousand songs in your pocket.”Jobs could have described the MacBook Air as a “smaller, lighter MacBook Pro with a generously-sized 13.3-inch, 1280- by 800-pixel, glossy LED screen and a full-size keyboard.”Instead, he walked on stage with an office-sized manila envelope, pulled the notebook out and simply said, “What is MacBook Air? In a sentence, it’s the world’s thinnest notebook.” Unlike most of his contemporaries, Jobs generally avoided complicated stats, technical data, buzzwords, and jargon in his presentations. Instead, he relied on simple, clear, direct language that was easy to understand, easy to remember, and better yet, was extremely “tweetable.” Jobs frequently used metaphors and analogies to bring meaning to numbers — for instance, when he described the iPod as “a thousand songs in your pocket” instead of “5GB of memory.”A closer look at some of Jobs’ most famous keynotes reads like a presentation in “headlines” — powerful, memorable, specific statements that consistently add up to fewer than 140 characters.Now take a look at one of your recent presentations. Is it buoyant with simple, specific, tweetable headlines? Does the script read like plain English that a 7-year-old could understand? Do you put data and stats in context so their meaning is clear and easy-to-digest? Have you ruthlessly pruned out all of the jargon, including overused, meaningless terms like “integrated,” “platform,” “leading-edge,” “synergy,” and so on?TAKEAWAY: If you want to improve your ability to persuade an audience, do your best Steve Jobs impression. Use simple language, free of jargon. Make sure your key messages are concrete and consistent. And don’t forget to use vivid metaphors or analogies to provide context and clarity around big numbers and complex ideas. TIP #6: DITCH THE BULLET POINTS.This may be hard to believe, but Steve Jobs never used a single bullet point. Not once. His presentations were always remarkable spare, relying on a few powerful images and carefully selected words or phrases.Even during product demos where Jobs explains or demonstrates key benefits of a new product, his slides are refreshingly devoid of bullet points. As Seth Godin explains in a 2007 ebook called Really Bad PowerPoint, “The minute you put bullet points on the screen, you are announcing ‘write this down, but don’t really pay attention to it now.’ People don’t take notes at the opera.”Seth’s right. Researchers have demonstrated time and time again that text and bullet points are the least effective way to deliver important information. Yet despite clear evidence that wordy, bullet-point-heavy slides don’t work, the average PowerPoint slide has 40 words. No wonder SlideRocket has found that 32% of people fall asleep during PowerPoint presentations, and 20% would rather go to the dentist than sit through another one!Fact: the human brain has this function called “short-term memory,” which is basically the ability to process and retain a small amount of information at the same time. Think of short-term memory as your brain’s Post-It note. Like a Post-It note, it doesn’t have huge capacity. On average, our short-term memory can hold onto fewer than 7 items for no longer than 10-15 seconds.So, imagine you’re introducing the world’s thinnest notebook. Replace the bulleted list of techie product features with a photograph of a large, manila office envelope.Or perhaps you’re trying to inspire an audience to help your nonprofit end the water crisis? Skip the bulleted list of statistics in favor of a short, powerful video that shows rather than tells why everyone in the room should care.The next time you’re tempted to cram a dozen facts onto a slide, remind yourself of the Leonardo Da Vinci philosophy that Steve Jobs frequently quoted:“Simplicity is the ultimate sophistication.”Or take a page from Gary Vaynerchuk’s book, and ditch the slides altogether!TAKEAWAY: Guns don’t kill people. Bullets do.TIP #7: REHEARSE LIKE CRAZY.As communications expert Nancy Duarte pointed out in Lesson #1, creating a presentation that informs, entertains, AND inspires an audience takes a lot of time. The first 30 hours will be spent researching, sketching, planning, and revising your story. The next 30 hours will go toward building simple, highly visual slides with very few words and NO BULLETS.The final 30 hours will go toward rehearsing the delivery.When was the last time you spent 30 hours rehearsing for a presentation?Of all of the lessons revealed above, this one is undoubtedly the most often overlooked. Don’t be the person who does everything by the book, only to blow it all at the very end by failing to practice. A lot.TAKEAWAY:30 hours of rehearsing may be painful. It’s definitely time-consuming. But there are no shortcuts to excellence.A FEW FINAL THOUGHTS.On September 28, 1997, Apple debuted its now famous “Think Different” ad campaign, which featured a series of black-and-white images of iconic figures like Albert Einstein, Martin Luther King Jr., and Amelia Earhart. While their images flashed on the screen, the following words were spoken:“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”The goal of the “Think Different” campaign was to sell computers. Notice how the word “computer” didn’t appear even once in the script.I point this out as a final thought, because it summarizes a crucial, remarkable quality shared by most of the world’s most captivating communicators, including Steve Jobs, Scott Harrison, and Gary Vaynerchuk. They may have wildly different presentation styles, but they all have this in common:They don’t just provide “information;” they convey meaning — and they do it with passion.They don’t simply tell people “what is,” they paint a vivid picture of what could be — and then they arm their audience with a roadmap to get there.World-class presenters like Jobs, Harrison, and Vaynerchuk aren’t selling computers, clean water, or wine. They’re selling the dream of a better tomorrow.By applying the 7 lessons described above, perhaps you can, too.Image Credits: iphonsavior.com, Inc.com Presentations Don’t forget to share this post! 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Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social Media Marketing Small- and medium-sized businesses are turning to social media to generate leads and customers. In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike.Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. I have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they’re interacting with their followers. To view the full report, check it out on Twitter’s website. How SMBs Are Using Twitter in 20141) 51% of SMBs use Twitter daily. (Tweet This Stat.)2) 73% of people said they feel more confident in an SMB after following them and reading some of their Tweets. (Tweet This Stat.)3) 57% of people have discovered a new SMB on Twitter. (Tweet This Stat.)4) The top way people found a new SMB is in the “Who to Follow” recommendations on the left, followed by a friend tweeting about the SMB. (Tweet This Stat.)5) 32% of people found a new SMB from a promoted tweet from the SMB. (Tweet This Stat.)6) 40% of people who follow SMBs do so because they want to learn about new products. (Tweet This Stat.)7) 2/3 of people have retweeted a tweet from an SMB. (Tweet This Stat.)8) 81% of people who follow an SMB are more likely to take an action after seeing something on Twitter than any other marketing channel — including visiting their website, getting an email, and getting direct mail. (Tweet This Stat.)9) 9 out of 10 people have engaged in a conversion with or about an SMB on Twitter. (Tweet This Stat.)10) 76% of people have tweeted directly to an SMB. (Tweet This Stat.)11) 90% of those who got a reply from an SMB felt better about the company. (Tweet This Stat.)12) Of the people who notice promoted accounts on Twitter, 2 out of 3 started following an SMB because of it. (Tweet This Stat.)13) 48% of people who have noticed a promoted tweet have clicked through the link in the tweet. (23% end up purchasing something!) (Tweet This Stat.)14) 85% of followers feel more connected to an SMB after following them. (Tweet This Stat.)15) The most common reason someone tweets at an SMB is to share a positive experience they had. (Tweet This Stat.) Originally published Mar 13, 2014 11:00:00 AM, updated February 01 2017
The demand for content strategists is outstripping supply, and with good reason: They produce the fuel that drives the inbound engine. Because it’s a relatively new role, however, universities aren’t yet churning out journalist-grade writers who double as experts on the machinery of search, demand creation, and social media. Instead, content strategists tend to emerge from various corners of the current marketing and media workforces.CMOs can feel like they’re playing a high-stakes game of Whack-a-Mole when recruiting for a content strategist position. There’s simply no telling where they’re hiding. Yet for companies running the inbound marketing playbook, it’s such a foundational hire that the CMO may feel like she has little choice but to stand by the game console, waiting to bag the first critter to pop up his head.Fortunately, I’ve hired for the role and helped others land quality content talent. Let’s put down the foam mallet and explore some reliable ways to land not just any content strategist, but the right one.1) Focus on Skills, Not TitleThere just aren’t that many legitimate content strategists out there, so don’t get too tangled up in looking for people with the ideal title. You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding.Writing is a prerequisite. After that, I look for one additional core skill. If you are hiring only a single content strategist, I’d suggest the secondary skill be design. Analytics and SEO can be taught more easily than can writing or design.2) Follow the LeadersThanks to “ego trap” marketing, the internet is chock-full of lists cataloging prominent content professionals. Even if you aren’t in a position to hire one of the top names, creep their profiles to discover who they follow on Twitter. You are sure to find a long list of practitioners who, at the very least, have earned the hard-won attention of influencers in the space. (Hey, it’s a start.)3) Fish Off of the Longest PiersThere are a number of prominent blogs that are dedicated to inbound and content marketing. The Content Marketing Institute, Copyblogger, MarketingProfs, B2B Marketing Insider, and this blog, all come to mind as hotbeds for quality guest contributors. You may also want to scour dominant blogs in your own vertical market. Generally speaking, the better the blog, the higher the bar for guest writers to clear — a standard that’s likely to become even more stringent given recent Google comments.Simply put, if any of these blogs has published a post by an outside content strategist, odds are, the writer is a good one. The blog hasn’t only surfaced a candidate for you to contact, but it’s also helped with your due diligence. It’s a two-point victory.4) Trust the CrowdThere are a handful of sites, many premium, that search the social graph on a given topic to identify the people most influential on a given subject. For example, Little Bird, a company I advise, can quickly generate a list of hundreds of “insiders” on the subject of “content strategy.” Names are ranked by how many other insiders are connected to them. It also allows you to identify “emerging” influencers, or rising stars in a given industry. This particular list may be useful for smaller companies or those with tighter budgets. In any event, the crowd can be a reliable way to surface and vet candidates.5) Look for ClustersLinkedIn is, obviously, the go-to starting point for sourcing candidates, but avoid focusing only on scanning profiles. Instead, join content marketing groups and monitor activity level. Perhaps more relevant still is Inbound.org, an active community of inbound marketers — many of whom embody the ideal art-meets-science profile that makes for a successful content strategist. Inbound.org also includes a job listings board.6) Follow the Speaking CircuitYou don’t have to attend every marketing conference to know who is presenting. Simply check out the agendas for marketing-related events, like Content Marketing World, Authority and INBOUND, to see who has been invited to speak. Alternatively, you can run the same process for industry events in your particular market. Identify relevant topics on the agenda and … shazam! An instant list of highly trusted voices in the space. Most speakers also upload their presentations to SlideShare, which will give you visibility into their creative skills as well as their storytelling ability.7) Check Your Reading ListRemember that many of the best content strategists didn’t start out as marketers at all. They came from the ranks of journalism. So ask yourself: Who do I read regularly? What are my favorite blogs or news sites? Jot down a short list and reach out to the reporters. Sure you may have to teach them fundamental marketing skills, but the most important ability — the capacity build an audience with words — is likely there in spades.Several pillars — freemium pricing, engaging tools and apps, a rich web experience, relevant and welcome email, and, perhaps most importantly, smart content — form the foundation of an effective inbound marketing program. But for many CMOs, the content strategists have proven to be an elusive hire. Mix these seven tips with a little online sleuthing, and you might just find the perfect fit for your organization. Just make sure they aren’t currently on my team, okay? Content Marketing Strategy Topics: Originally published May 27, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! 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Product Marketing Topics: Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Here are a few hints to help you boost your bottom line.Download Now: Free Product Marketing KitConsider Your BuyersWhat do your buyers find most important? Will they be more likely to buy if you focus on the status they’ll acquire when they purchase your products, or are they more pragmatic? Is a fun and quippy product description going to catch their eyes, or do they prefer just the facts? If you write with your buyer personas in mind, you’re more likely to reel them in.Write Something… AnythingSure, the manufacturer provides a succinct product description, complete with product numbers, sizes, colors, and other pertinent details. A lot of ecommerce companies only post that, to their detriment. Keep in mind that other online stores may work with the same manufacturers, which means they might post the exact same descriptions. You should augment the description, instead of simply posting what’s provided. Tell a StoryWhether that story is a few simple words or a couple of paragraphs, your buyers want to read it. They want to picture themselves with that product, enjoy the benefits and the stares of envy. And you? You want to make sure every word you write supports your brand and continues to share your vision. A story is the only way to connect with your buyers.Get DetailedKeep in mind that people may search for specific items by various terms, including product numbers, colors, sizes, and even materials used in production. You should share any and all information within your product descriptions, and consider sharing that information again in another tab. The story is important, but so are the minute details.Avoid FluffIt’s not easy to tell a story without putting in all sorts of frilly language, but you must resist. If you include information that can’t be substantiated, such as “exceptional quality,” your buyers will not be persuaded. Instead, focus on things that you can back up with facts. Describe the features and then explain the benefits. Let the customer decide if the product is of exceptional quality. If he or she deems it so, your other buyers will find out through reviews from past customers. Those words hold so much more weight than yours do.Product descriptions are one more chance for you to soothe your buyers’ pain points—to let them know exactly why they need the items you’re selling. If you miss this chance to convince them to buy, you may never get another. That’s why it’s so important to give everything you have to creating copy that focuses on converting those visitors into paying customers.Which ecommerce companies really kill it with product descriptions? We’d love to know who your favorites are. Originally published Oct 8, 2015 7:00:00 AM, updated June 19 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Nonprofit Fundraising Originally published Mar 23, 2017 9:40:13 AM, updated October 02 2017 Don’t forget to share this post! Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, of digital fundraising KPI’s you must have a handle on.Free Access: A Guide to Nonprofit Inbound MarketingNew donor acquisition rateThis KPI is a simple and as broad as it seems. You can look at by time frame: How many new donors come on by month, each year? You can also look at it by channel and by campaign. You can also look at new donor acquisition growth as percentage over similar timeframes or campaigns.Donor renewal rateThe most immediate donor renewal rate is year-over-year. Get the number of donors from last year (LYD) and determine how many of those same donors gave again this year (TYD). Then divide TYD/LYD to get your donor renewal rate. So if you had 100 donors last year and 80 of them donated again this year, your donor renewal rate is 80%. The challenge here is how far back do you go to consider a donor a “renewal” or “lapsed.”Net new donorsNet new donors looks at your new donors and renewed donors to reveal if you’re treading water, falling behind, or gathering force. Your donor acquisition rate is usually a raw number. If 100 people donated this year who’d never donated before, that’s 100 new donors. But what if your donor renewal rate is only 50% (50 people who donated last year didn’t donate again)? The low donor renewal rate undercuts the value of your newly acquired donors. Calculating your net new donors highlights this critical gap and adds context to your new donor acquisition rate. This KPI is also important for gauging the engagement level of your donor base.While new donor acquisition rates are important, relying on them too much to fund your organization puts a lot of pressure on your development team. You’ll see when we talk about metrics such as cost to acquire donor and average donation. Repeat donations are vital to a strong, consistent flow of donations.Time to first/second giftThis is a measure of time elapsed between a first and second gift. In essence, making sure your new donor is retained, and doesn’t become a net new donor casualty. According to the Fundraising Effectiveness Project’s 2015 report, only 19% of first time donors donate are retained, whereas 63% of repeat donors are retained. This argues strongly in favor of keeping the time lapse between first and second gifts as short as possible. The earlier you get a donor into a habit of giving to your organization, the higher that donor’s lifetime value is likely to be.Donor reactivation rateLet’s say you consider any donor who hasn’t donated in the past five years to be lapsed. This is the pool you’ll use to calculate how many you’ve reactivated. If you’ve run any donor reactivation campaigns targeting them (and you should!), you can also look at reactivation rates for each one to determine which are most effective.Cost to acquire a donor (by channel)This formula will tell whether a fundraising campaign or channel is worth the cost of operation. Take the cost of a campaign, e.g. you spent $8,000 on a PPC ad campaign driving traffic to your donations’ landing page. Then divide that cost by the number of people who arrived at the landing page via the ads and donated. If that campaign brought in 100 new donors, the acquisition cost for each of those donors was $80.Average gift (by channel)Now, if the average gift from that PPC campaign was $50, that might not seem like such a great campaign. Slow down. We’ll get to those metrics touching on the life time value of a donor. But now you can also see why knowing your donor retention and reactivation rates are so important. The cost to acquire a new donor will almost inevitably be higher than that first gift.You can calculate average gift amounts by campaign and channel. The channel average is particularly important so you know where to focus your efforts, especially when you look at the average compared to the cost. For example, you may find that people donating through a dedicated donation landing page have a higher average gift than those who donate via the “donate” button on your organization’s website.Revenue per donor (by channel)The raw dollars donated via each channel over a fixed time or campaign divided by number of donors. These include your different digital donation avenues, such as email and social media solicitations, as well as traditional direct marketing or ad campaigns. So if $100,000 is donated by 500 people from email solicitations last year, the revenue per donor for this channel is $200.Gross/net revenuePut simply, this calculation shows your donation totals less the costs to generate those donations. You can look at this by channel, such as how much you raise via Facebook less how much you spend to maintain that channel. You can also calculate this by campaign and by donor type. When you calculate this by donor type, you’ll have better insight into the different costs of acquiring new donors versus retaining or reactivating donors.Lifetime value (by channel)Finally! I’ve been talking about it, but here we are. The lifetime value of a donor is critical to understanding if you’re attracting the right kinds of donors. That’s why you also want to look at lifetime value by channel. Some channels may attract higher value donors than others.To calculate LTV (lifetime value) you need some underlying metrics. To calculate a donor’s LTV, you need their total donation amount, less the cost to acquire and retain that donor. The cost number will be less precise than total amount donated. If you calculate how much you spend per year on retention donation campaigns, you can add that average to the acquisition cost for that donor.More valuable is the LTV by channel. To calculate LTV by channel, you need to know the average lifespan of that channel’s donors, its average donation amount, the total number of the channel’s donors and number of donations. Let’s work this out with an example, say donors acquired through Facebook.5 (average lifespan in years) x 100 (average donation amount) x [1000 (# of donations)/ 500 (# of donors)] = $1000 in LTV per donor for the channel.Now if you know that your cost to acquire a new donor via Facebook is $100, that’s $900 in mission money. Compare that to the $80 in cost to acquire a new donor via the PPC campaign, which has a LTV of $500. The PPC-acquired donors cost less to acquire, but have only half the LTV of your Facebook-acquired donors.ConclusionAs you can see, no single KPI is an island. Individually they offer interesting snapshots. To get a more holistic view of how your fundraising is going and whether you’re spending your development and marketing budgets to maximize ROI, you need look at the complete story these KPIs tell together. Use this as your starting point how to analyze these KPIs in context of each other. Topics:
Originally published Apr 25, 2017 8:00:00 AM, updated October 16 2019 Featured Resource: 6 Free Blog Post TemplatesPost BodyWhen it comes to the length of blog posts, there are a few different items to consider. For example:According to Medium, posts with an average read time of seven minutes captured the most attention.The average reading speed of native English-speaking adults remains commonly cited as 300 words per minute, according to research conducted in 1990.At that reading rate, the ideal post length is 2100 words.That aligns with research previously conducted by Capsicum Mediaworks, which indicated that, on average, the top 10 results for most Google searches are between 2,000 and 2,500 words.Source: Capsicum MediaworksThat means that this ideal word count can address goals around both readability and SEO. But that’s just the actual body of the post. Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words.But that’s just the post body — let’s have a look at the other areas of text that comprise a full blog post.TitleThe length of your title depends on your goals, and where it will appear.Let’s start with SEO. Do you want this post to rank really well in search? It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). For Google, titles of search results are usually contained at a length of 600 pixels — which Moz measures as being able to display the first 50-60 characters of a title tag. So, if you don’t want your title to get cut off in the search results, it might be best to keep it under 60 characters. But when in doubt, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo, or you can use Moz’s title tag preview tool.Then, there’s optimizing your title for social sharing. On Twitter, for example, consider that each tweet has a limit of 140 characters — however, if you include an image, that doesn’t count toward the limit. But consider that even the average shortened URL takes up about 23 characters — that leaves you with about 116 characters left for the title and any accompanying text.In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.Meta DescriptionA meta description refers to the HTML attribute that explains the contents of a given webpage. It’s the short description you see on a SERP to “preview” what the page is about.Moz notes that Google seems to cut off most meta descriptions — which are sometimes called snippets — after roughly two lines of text — though there’s some conjecture that, like title tags, it’s actually based on pixel count. In any case, it amounts to about 160 characters, though this particular outlet recommends keeping it at 155.Again, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo.2) FacebookQuick reference:Status updates: 63,206-character maximum | Ideal length is 40 charactersVideo: 120-minute maximum | Ideal length is two minutes Ideal Length OverallLike so much of what we’ve covered, it seems that when it comes to the overall length of a tweet, aim for short and sweet. (See what we did there?) That’s resonated in research conducted by social media scientist Dan Zarrella, who found that tweets with 120-130 characters showed the highest click-through rate (CTR):Source: BufferThe same goes for hashtags. While they can technically be any length up to 140 characters, remember that people will want to accompany the hashtag with other copy. Short hashtags are always better. Ideally, your hashtags should be under 11 characters — shorter if you can.Also, in a single tweet, stick to one or two hashtags, and definitely don’t go over three. Buddy Media found that all tweets with hashtags get double the engagement metrics than tweets without any. But tweets that kept the hashtags to a minimum — one or two — have a 21% higher engagement than tweets with three or more.Source: BufferVideosYou can post a video on Twitter by importing a video or recording it using the Twitter app. In any case, the maximum video length is two minutes and 20 seconds.4) LinkedInProfilesHere’s a handy list of some of LinkedIn’s most important profile character maximums, according to Andy Foote:Professional headline: 120Summary: 2,000Position title: 100Position description: 2,000 (200 character minimum)Status Update: 600 characters — however, Foote also notes that, “if you select to also post on Twitter from LinkedIn, only the first 140 characters will show on your Twitter post.” Featured Resource: How to Engage Your Facebook Audience Status UpdatesFacebook’s character limit on status updates is 63,206. However, that’s far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen. “The social gurus will throw around the number 40 characters. That data seems to be backed up by BuzzSumo’s ranking of HubSpot’s own Facebook Page.”But why 40, specifically? “Ideally,” Hunersen says, “you’ll want to use the copy in a status update to provide context for whatever you’re linking to.” That said, she notes, the copy of the status update itself isn’t as important as the copy in the meta title or meta description that gets pulled in when you insert a link into your post. That’s right — social media posts have their own meta data too.”Often, people look at the image of the article and then directly down at the meta title and meta description for context clues,” she explains. “A lot of people don’t realize you can change those.”Even on Facebook, it’s still best to keep your meta title to fewer than 60 characters, and to 155 for meta descriptions. There are some resources available to those familiar with coding that let you play around with social media metadata character counts, like these templates. But unless you’re a developer, we recommend keeping it short and sweet.VideoWhile Facebook allows a maximum of 120 minutes for videos, we wouldn’t advise posting anything that long, unless you’re doing a special, social-media-only screening of a full-length film.According to research conducted by Wistia, two minutes is the “sweet spot” — even a minute longer than that shows a significant drop in viewership. “Engagement is steady up to [two] minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video, the research reads,” so “if you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under [two] minutes.”Source: WistiaHowever, optimal length can vary depending on the topic. “If you produce something as catchy as BuzzFeed and Refinery29 are putting out there, it can be up to five minutes long,” says Hunersen.Regardless of the length of your video, Hunersen reminds us that all Facebook videos start without sound, meaning users have to make a conscious decision to stop scrolling through their feeds and unmute the video. Facebook videos should be visually compelling from the get-to, make sense without sound, and be engaging enough to encourage the user to stop and watch.3) TwitterQuick reference:Tweets: 140-character maximumDoes not include images, videos, polls, or quotes tweetsIdeal length is 120-130 characters Social Media Campaigns Topics: Featured Resource: How to Use LinkedIn for Business & MarketingOriginal ContentWith LinkedIn’s publishing platform, users can now compose and share original written content with their networks, or publicly. Of course, that comes with its own character counts, according to Foote:Post headline: 100Post body: 40,0005) InstagramQuick reference:Bio: 150-character maximumHashtags: Maximum of 30Captions: Ideal length is under 125 charactersSince Instagram is, first and foremost, a platform for sharing photos and videos, the primary focus is typically your visual content. However, it’s always helpful to provide some context, and let users know what they’re looking at.Given that, here are some helpful character counts for the text you include with your visual content:Bio: 150Hashtags: Up to 30CaptionsWhile Instagram doesn’t seem to specify a maximum total number of caption characters, it does note that, within users’ feeds, the caption is cut off after the first three lines. For that reason, it’s advised to limit captions to 125 characters. However, don’t leave out important information just for the sake of keeping your entire caption visible. Instead, frontload it with crucial details and calls-to-action, leaving any hashtags, @mentions, or extraneous information for the end.As for Instagram Stories, there doesn’t seem to be a ton of detail on character limits there, either. However, because the text overlays the visual content — which is the focus — don’t obscure too much of the photo or video with a caption.6) SnapchatQuick reference:Character limit: 80 per postSpeaking of not obscuring visual content — that brings us to Snapchat.Instagram Stories was, many believe, an effort to emulate the features of Snapchat, to create an opportunity for users to share quickly-disappearing photos and videos. And again, because the focus here is on the visual, you’ll want to prevent distracting viewers from it with too much text.According to Teen Vogue, Snapchat’s character limit is 80 per post, which is more than double its previous 31-character limit. And, if you’re looking for more guidance, just look to this particular app’s name, and remember the “snap” element of it — a word that implies brevity — and try not to ramble. Here’s a great example of how SXSW uses its captions efficiently:7) YouTubeFeatured Resource: YouTube for Business – A 30-Day RoadmapHere we have yet another network that’s focused on visual content, leading some to incorrectly assume that accompanying text — like titles and descriptions — don’t matter as much.That’s not entirely false — as a video-hosting platform, YouTube should primarily be used to showcase a brand’s quality videos. However, like any other visual content, it needs context. People need to know what they’re watching, who it’s from, and why it matters.Unfortunately, YouTube doesn’t appear to provide any specific parameters over its character counts — except for your channel description, which according to the official help site is limited to 1,000 characters. But other than that, it seems that the only guideline available is the alert display that lets you know, “Your [title or description] is too long,” if you’ve entered too much text in either of those fields.In this case, we would advise taking the same approach as adding text to support your visuals on Instagram and Snapchat. Like the former, a video’s description is cut off after the first line or two, so frontload the most important descriptors and CTAs, leaving extra details for the end.Show Your CharacterAs you set out to determine the length of your text, regardless of the platform, remember to do so with the user in mind. Many of these channel-mandated character limits are established for that reason — to keep audiences from getting bored or overwhelmed.Like anything else in marketing, however, it’s never an exact science, despite the best data. We encourage you to follow these guidelines, but don’t be afraid to experiment if they don’t always work. Test different amounts of text within your various channels, and keep track of how each post performs. From there, you can make decisions about which types of content, as well as its accompanying titles and descriptions, are the most well-received from your audience.How do you approach text with different online channels? Let us know in the comments.This post was originally published in January 2016 and has been updated for accuracy and comprehensiveness. When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal.For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits — both enforced and ideal — for different online channels, all in one place.Click here to download our free ebook on how to start a successful blog for your business or project.Below, you’ll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.The Length & Character Count for Everything on the Internet1) Blog PostsSource: MediumQuick reference:Post length: 2100 wordsTitle: Under 60 charactersMeta Description: Under 155 characters Don’t forget to share this post! Featured Resource: How to Use Twitter for BusinessLength of TweetsMarketers everywhere rejoiced when Twitter finally eased up on its character count parameters, and such media as images, videos, and polls, as well as quoted tweets, ceased counting toward its 140-character limit.Still, the “Quote Tweet” feature remains available, providing even greater character-saving measures. That happens when you press the rotating arrow icon to retweet a post, and then add a comment in the text box provided. You’ve still got 140 characters all to yourself to comment. Hashtags: No more than twoVideos: Maximum length is two minutes and 20 seconds
Members of the Accompong community in St. Elizabeth have expressed gratitude for the new basic school that was handed over recently.“We are thankful to all those persons who gave willingly to make this a reality. I am overwhelmed. The parents and the community will protect the school,” said Principal of the school, Daynia Miles, at the handing over ceremony.The school was built by Food For the Poor, as part of its commitment to construct 50 basic schools, in celebration of Jamaica’s 50th year of Independence.“To invest in the holistic development of the children, the structure must be right, and everything must be in place to ensure that they (children) are taken care of. This structure will no doubt achieve that,” the Principal said, pointing out that the old building was unsafe for the children.For her part, President of the Parent Teacher Association (PTA), Sharmora Lennon, assured that the group will help in the maintenance of the school.“We are elated and happy to receive this school. It will help the children to learn better. There is more space; we have proper bathroom facilities and a proper play area. As a PTA, we will make sure that the students take care of all the equipment and we will continue to keep our fund-raising events, so as to help with the maintenance,” she said.Deputy Colonel of the Accompong Maroons, Norma Rowe-Edwards, said the children need to have the best facilities to learn.“They are our children; it is our community, so we have to work for each and everyone. We really thank Food For the Poor for the new school,” she added.Meanwhile, Chairman of Food For the Poor, Andrew Mahfood, said the three classrooms can accommodate up to 100 students. At present, 37 students are attending the institution.“We are passionate about assisting Jamaica. Our wish is for this school to be a hub of successful activities, not just for the school population, but also for the wider Accompong community. I encourage every adult citizen (of Accompong), to live service-oriented lives for the benefit of the children of this community and the nation in general,” Mr. Mahfood said.Food For the Poor partnered with Grand Jamaica Homecoming 2012, the Ray Chang Foundation and Food For the Poor (Canada), to build the school.By Garfield L. Angus, JIS Reporter
zoomIllustration. Image Courtesy: Pixabay under CC0 Creative Commons license. Greek shipowner TOP Ships has agreed a new time charter employment contract for its product/chemical tanker M/T Eco Revolution.The two-year contract has been signed with BP Shipping, the maritime arm of BP.Eco Revolution is currently working for BP under a three-year charter deal. As informed, the new time charter will commence in January 2019 immediately after the expiry of the present time charter employment contract.The revenue backlog expected to be generated by this fixture is about USD 10 million, according to Top Ships.“Following this fixture, total gross revenue backlog for the fixed charter period of operating vessels, from June 30, 2018, stands at about USD 221 million, increasing to about USD 235 million when adding the 50% of our joint venture vessels,” Evangelos Pistiolis, the President, Chief Executive Officer and Director of the company, said.Built at Hyundai Vinashin shipyard in 2016, Eco Revolution is a 39,000 dwt “ECO” MR tanker.