and use the hashtag Intro Marketing Takeaway: Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future. http://itunes.hubspot.tv Google Allows Users to Block Tracking Finally, Twitter Search to Rank Tweets by Popularity : Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack. Twitter Is a Popularity Contest karenrubin (Episode length: 27 minutes, 32 seconds) Surprise Guest! – David Meerman Scott Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nestle / Facebook / Greenpeace timeline (in process) Watch HubSpot TV live at 4:00 p.m. ET on Friday at Episode #85 – March 26, 2010 Headlines Special Guest – Erin Weed ) http://www.girlsfightback.com #HubSpotTV mvolpe Nestle’s Fan Page ), Karen Rubin (@ Marketing Takeaway 2: As always, all the old episodes are in iTunes: erinweed How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@ ) and Erin Weed (@ www.hubspot.tv Marketing Tip of the Week Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash. http://www.erinweed.com Proactively monitor trends to prevent potential social media attacks. If you like the show, please leave a review! Marketing Takeaway: Cookies under fire as regulators move in Forum Fodder Crisis Planning: Prepare Your Company For Social Media Attacks Nestle Faces Social Media Terrorism Originally published Apr 2, 2010 3:00:00 PM, updated July 04 2013 To become more visible in search engines, get on the social media train!
What are my top five referring sites, and are they same as the ones that I had last year? Why or why not? can help you understand this if you’re a HubSpot customer, by showing you your traffic over time by domain and which pages on that site referred that traffic. How much traffic do I get from search engines, and what does it look like over time? HubSpot’s Referrals chart For your referrers, take a look at who has stopped sending you traffic, and where your traffic used to come from on their site. What was the referring URL from them? Find out what happened to that page on their website. Is that page gone, or otherwise not really accessible? That means that it is time to build new links from that source, or from them and new sources so that you can reclaim your missing traffic and value from that relationship. Chances are, it was an innocent mistake or aging of a link or you’d already know about it, so keep up your efforts. At this point, you should have a pretty clear picture of what traffic is arriving at your website via organic search and referring sites, and what words or locations specifically refer that traffic through to you. In my next post, I will examine ways to react and develop a coherent plan to recover and grow your traffic from organic search and referring sites. HubSpot’s Sources application Nicholas_T If a site that used to be a top referrer has dropped off, what happened? Look at the pages or links on their websites that used to be helping keep your site full of vital traffic, and see what they changed there. can make this very easy, and it’s still possible to do in Google Analytics or other tools with a bit of work. Digging Deeper Usually when traffic is dropping off like this, it’s because some keywords are rising and others are falling, and some sites are rising or falling, but the falling numbers outweigh the rising ones. It’s important to take note of which are which though – it will help you focus your efforts on your “trouble spots” more closely. Which particular keywords are rising or falling for me over the last year? Photo Credit: Topics: Measuring SEO For each of your keywords where traffic has dropped off, think about why this happened. Did you remove a page from your website that used to rank well in search? Did you change the optimization of the page? Think about which page of your website is or was optimized for that keyword, and what happened to that page. You shouldn’t necessarily just revert that page back to the old version – But think about what other pages might be a good fit on your website, or if you need to add a brand new page to represent that missed keyword, and re-optimize around it. The first step to understanding why your traffic decreased is to examine the various sources that send traffic to your website. Tools like Originally published Jan 31, 2011 8:00:00 PM, updated October 20 2016 Questions to Ask Yourself Now: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies.Learn how to run more impactful, measurable marketing campaigns. What is Outbound Marketing?Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods “outbound marketing” because marketers push his or her message out far and wide hoping that it resonates with that needle in the haystack. I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Transforming Your Marketing from Outbound to InboundRather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing inbound marketing where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, blogging, and social media. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip.Outbound vs. Inbound MarketingOutbound marketing is when a marketer reaches out to people to see if they’re interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.Editor’s Note: A more detailed version of this article has been published here: “Inbound Marketing and the Next Phase of Marketing on the Web.” This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness. Originally published Oct 30, 2019 3:05:00 PM, updated October 31 2019 Topics: Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Considering it’s such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you’re on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. If you don’t have a business blog ? email The “About Us” page on your website is another logical place to promote your presence. Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website’s “About Us” page is an obvious choice for the promotion of your social presence. 1. On Your Blog: internet marketing strategy 5 Places to Promote Your Social Media Presence but still maintain a social media presence, consider adding these follow buttons to your homepage instead. 2. On Your “About Us” Page: set up. It’s simply because they’re not promoting the presence they have! your business’ social media presence I can’t even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that … they’re impossible to find! If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn’t it be easy for them to find you there in the first place? And a lot of times, it isn’t because the particular subject doesn’t have This might sound odd, but think about it. If someone is willing to Like your Facebook Page and they are also on Twitter and LinkedIn, they’ll likely be interested in your presence on those sites, too. Once you’ve created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don’t miss out on these 5 simple places to promote your presence. It’s as simple as adding social media follow links and buttons, but you’d be surprised how often this low-hanging fruit gets neglected… social media accounts 4. On Your Other Social Media Accounts: Originally published Aug 11, 2011 9:00:00 AM, updated March 21 2013 , consider adding social media logos and corresponding URLs to your profile pages on these sites right onto your ads and promotional materials. This will encourage people who discover you offline to also connect with you online, making for a truly integrated campaign. Topics: 5. On Print Materials: Where else do you suggest promoting 3. In Your Emails: and social media should go hand in hand. Include small follow buttons or links in the footer of your email sends to encourage email recipients to connect with you in social media. If you are the owner of a brick and mortar business and are using print advertising or other materials to complement your These days, Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social Media When this happens, just respond kindly. No matter how vexed you are at someone’s clear overscan of your post, thank them for taking the time to share whatever they said, and then sweetly point out that you did actually talk about or include their point. If you didn’t include it, thank them for bringing it up and tell them you’ll check it out and perhaps use it in your next analysis. Even if you don’t, at least they recognize that you care about what they had to say.Social Media Messages About CareersSometimes your fans love you so much they actually want to work for you. So they take to the social media sphere to create a personal connection and show how much they want a job with your company. Thing is, social media (with the exception of LinkedIn, of course) is so not the place for job requests. Perhaps in a very small business you can grab some luck, but by and large whoever manages a business’ social presence is not in charge of recruiting employees, nor do they know about job openings.So when you’re encountered with these messages, you can huff and puff about how it’s not your job to field these questions — or you can err on the side of productivity. If you happen to have the right information, share it. If not, let them know that you don’t and that you’ll forward their message to the right person within your company. And make sure you actually do forward the message to the right people. Yes, it’s annoying to deal with these inquiries, but once you come up with a system it shouldn’t take too much time out of your day.Users Who Call You Out on Every MistakeYes, as content creators we need to know basic grammar and spelling — and we do (I hope). But sometimes a little mistake slips by. It happens. We’re human. When you’re monitoring six social networks and posting messages to each, sometimes you might say “is” instead of “are.” But for some reason, there are those fans and followers who feel the need to point out every little mistake you make, even if clarity isn’t diminished as a result of the mistake. Even more irksome, sometimes you address that you made the mistake, and still more commenters come out and alert you to your faux pas.When this happens, marketers need to do a combination of slow deep breaths, and gracious apologies. Yes, even if the commenters are being the rudest human beings on the planet over a silly typing boo-boo. Why do this? Because often, it turns those negative nancies into brand advocates. You may even see other fans of yours come to your rescue! I recently screwed up big time on Facebook by pasting the wrong link, and spelling “Lego” wrong. But my sincere apology yielded a surprise turn of events: Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. And as the number of social networks grow, so do the number of places curious customers can type their questions, vexations, and suggestions.Seriously … they’ll come at you from all social media angles. The more your social media reach grows, the more those inquiries and comments flood in. And while some of the communications are nice and helpful, some are, well, decidedly not.Don’t get me wrong; marketers love their fans! And when we’re not monitoring our business’ accounts, we’re tweeting our complaints and recommendations to company handles, too — it’s all part of the social media circle of life. But when you’re on the receiving end of all those comments, some of them can get a little frustrating to deal with. So for all of you marketers in the same boat, let this list of social media manager frustrations serve as your free therapy session. And if you think of things that irk you as a social media manager that aren’t on this list, leave them in the comments — along with recommendations with how best to deal with them!Spammy Auto-follow MessagesYou know the auto-follow message — you follow someone on Twitter, and then get an automated message back from them with a “thank you” and a promotional link of some sort. When you’re monitoring a brand’s large social presence that requires you to check every message you receive, you can bet these spamtastic messages are disruptive and annoying. And if you’re scanning your DM inbox, it’s easy for real DMs that require a response to be buried by spam and auto-follow messages.So how can you alleviate this frustration? First, take a deep breath. Then, just ignore them. If you want to spend time unfollowing spammers to clear your inbox, go for it — depending on the size of your social following, you may be able to keep up with it on a daily basis. But the best thing to do is simply ignore the spam, keep your eyes open for real messages that require a response, and never let thise irksome spammers get in the way of your job.Users Who Commandeer the Comment SpaceYou know who I’m talking about. This person clearly has something to say, and for some reason thinks the only way you’ll notice is by posting to your wall, and commenting on every single update you post. Oh, and often it’s the same comment — or a slightly modified version — every time. It’s not that you don’t want comments (of course you do!); it’s that this type of behavior stifles the conversation for other commenters, and that’s the last thing any social media manager wants. Diversity of comments is what we’re striving for!So what’s the best way to handle this type of behavior? You certainly don’t want to discourage engagement, right? Right. So respond by drafting an official response to their question or comment, and placing it on one spot on your page — wherever seems most logical to you. Then respond to the user in a friendly but informal tone, something like, “Hey Overeager Oliver! I just wanted to let you know that I saw your comment on our wall, and I left a response there.” Except you’d call them by their real name, of course ;-)Now here’s the part that may surprise you — it’s a good idea to post an original response (not copy and pasted, lest you come off sassy) like that on every comment that fan posted. Why? Because if you only respond once, another user may see their comment on another part of your page and assume you just ignored them. And that wouldn’t look too good, eh?Commenters Who Didn’t Actually Read Your ContentWhether in a positive or negative tone, the number of comments I’ve seen on either a blog post or Facebook update without actually reading the content is hair-pulling. Whether it’s someone suggesting you include a particular example (that you did include), or someone pointing out your clear ignorance by disregarding a particular study (also included), it’s frustrating. Originally published Jun 4, 2012 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack See? Don’t let the occasional finger-pointer get you down — your fans love you, and sometimes they’re nice enough to let you and the rest of the world know!Users Who Want a Response NOWYou know what happens sometimes? Lunch. Know what else? A meeting. So it’s a little frustrating for marketers who come back to their desk after being gone 30 or 60 minutes, only to find a social massacre taking place on your latest Pinterest pin, Facebook status update, tweet, etc. These people are like ticking time bombs … the longer you don’t respond, the more angry they get, and more updates they post. Patience, please! While social media marketers would love to be able to respond to everyone in a split second, it’s usually just not feasible. So apologize for your delayed response (again, without any sass), and do not make up an excuse for it. Clearly, the theme of being apologetic is running through this post, huh?Uninformed Guest Blog Post SubmissionsI’ve seen this via email, Facebook, and even in blog comments. You want to guest blog for a blog? Wonderful! Do you have any idea what we typically blog about? No? Ugh. Believe it or not, I’ve gotten Facebook messages suggesting a guest blog post about health clinics for our inbound internet marketing blog. The message wasn’t even customized or catered to the HubSpot blog, and was clearly a blanket message sent out to multiple Facebook pages.Whether someone is just proposing topics, or they’ve already written an entire post, it’s frustrating to spend time reviewing and responding to requests that are totally unrelated to what your blog usually writes about. Guest bloggers should do a little research about what has already been posted to make sure they are suggesting content that is both original and relevant.When this does happen, take a moment to politely respond with why you can’t accept their topic ideas or submission. And hey, let them know that if they can create a post that is beneficial to your target audience, you’ll certainly consider publishing it!Do you manage any of your business’ social media accounts? Have you encountered any of these frustrations? Is there any pet peeve we missed? Share your experiences in the comments!Image Credit: Suffusion Social Topics:
Originally published Feb 12, 2013 2:00:00 PM, updated October 20 2016 I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today, and we’re generating 10 times the leads we did in the past. It’s awesome. But my sales team does nothing but complain about these leads. They say the leads suck. What are we doing wrong?”Here’s what’s happening: Your typical salesperson has been honing his/her skills for years — sometimes decades — in the art and science of closing outbound leads. But inbound leads don’t act like outbound leads. So it’s not uncommon for inbound leads to look like they “suck” to your salespeople, when in fact, they’re just different. The “problems” your sales team has identified with your inbound leads are just signs pointing to the ways inbound leads act, think, and close differently than outbound leads do. Diagnose the “problem,” and your sales team can learn to work effectively with your new inbound leads. Here are my top five tips for transforming how your sales team approaches selling to inbound leads, and how Marketing can help.Tip #1: Don’t buy a list of companies in your target market. Do generate lots of inbound leads and pass only the good fit companies to your sales team. Inbound marketing has turned the fit/pain funnel on its head. In an outbound model, companies start with a list of executives at a “perfect fit” company and bombard them with hundreds of calls and emails until 1% or 2% call back and admit they have pain. In an inbound model, all your leads have the pain your company solves. Otherwise, they would have never conducted that Google search, downloaded that whitepaper, or read that blog article that led them to you. The problem is that your company doesn’t sell to the entire world. Some percentage of these leads are just not a fit for your business. However, the inbound leads who are a fit are exceptional — and they close much faster and at a higher rate than your outbound opportunities.The problem here is that marketers get so excited to be generating hundreds — and sometimes thousands — of inbound leads each month, that they end up passing all these leads to sales. If Marketing passes the sales team 1,000 leads, only 100 of which are good, and Sales has to sift through 900 bad leads, they’re going to hate it, and they’re going to say things like, “These leads suck.” However, if Marketing can filter out the 900 less fit companies and pass along just the 100 good ones, their sales team will think they have the best marketing department in the world. As a result, Marketing and Sales must align to develop and implement a lead scoring system that makes sense and results in only good fit leads getting passed from Marketing to Sales.Tip #2: Don’t call high. Do call the inbound lead influencers, ask them what is going on, and then call high. Look … not every inbound lead is going to be a C-level executive. In fact, very few of them will be. You’re much more likely to get a mid-level manager, associate, or even an intern on the other end of the phone. So what does your typical salesperson think? “This isn’t a qualified buyer. This is an intern. These leads suck.”However, who do you think told the intern to do the Google search that led to your company? The C-suite. The inbound lead indicates that pain exists at that company — the pain you solve. So call the mid-level manager. Call the associate. Call the intern. But don’t try to sell them. You’re right — they’re not buyers. Instead, use that call to prepare yourself for the call with the executive. Ask them, “Why did you download that ebook? Why did you read that blog article? Who told you to conduct this research? Why? What is your boss’ key initiatives for 2013? What did your CEO talk about at the annual kick-off?” If you’re doing inbound marketing well, you’ll be surprised how much these leads trust you and how honest their answers will be.Now you’re in a position to call high. You don’t have to leave the typical voicemail …“Hi John, we help companies like you get more leads and customers from your website. Give me a call back so I can tell you more about ways we do this.” Instead, you can leave one that says …“Hi John, a number of people from your company have contacted me about effective lead generation strategies. I understand you’re hiring 10 new sales reps next quarter and need to increase lead generation by 35%. I’ve been working on a strategy with your team that I would like to run by you.” Now, which voicemail would make you more willing to call back?Tip #3: Don’t lead with your company’s elevator pitch. Do lead with your buyer’s interests.By the time they get passed on to your sales team, a typical inbound lead might have visited your website 15 times, read 11 blog articles, opened 3 emails from you, and downloaded 5 ebooks. They’re already several stages into the sales process before they’ve even spoken to someone from your company. So what do you think happens if a sales rep calls them up and leads with a stone-cold elevator pitch? It comes across as completely tone deaf to the prospect, right? It might even erode most of the trust your marketing team has worked so hard to build up. The lead hangs up on your salesperson, and again, your salesperson thinks, “These leads suck.”Instead, salespeople need to leverage all the data you’ve collected about your inbound leads in your contacts database. How they found your website, what pages they viewed most, what emails they opened and read, how often they shared your content on Twitter and Facebook: All of this tells you loads of information about what the prospect’s problems are and how you can help. Your salespeople should be using that information to open the conversation on the phone …Sales Rep: “Hi, Mary, this is Mark from HubSpot [pause because at this point Mary may start telling you how much they love your content and your company]. I noticed you downloaded our ebook on lead generation from LinkedIn. What specific questions did you have?”Mary: “Oh, I was just doing research. I didn’t know I’d actually get a call from a salesperson.”Sales Rep: “That’s okay. I’m actually looking at your company’s LinkedIn page right now and had two quick tips for you. Do you have a minute to go over them?”Mary wants to hear those tips. Mary will ask more questions. Mary will be impressed with how helpful and smart you are. Mary will wonder what she can buy from you. Congratulations! You no longer have a salesperson-prospect relationship, you have a doctor-patient relationship. Now you can diagnose whether you can help their company — and how.Tip #4: Don’t beg for an appointment. Do qualify out non-buyers. If you’ve never cold called before, you’re not missing out on much. Imagine a day where you dial the phone 100 times, leave 95 voicemail messages, and not one person calls you back. Of the five people who did pick up the phone, three hung up within the first five seconds. And when you do get somebody on the phone who’s willing to talk, it’s clear that he’s not really qualified to buy from you. But because you’re having such a lousy day of cold calling and feeling unloved — and because you don’t have enough leads to begin with, and beggars can’t be choosers — you book an appointment with them anyway. It happens more often than most salespeople are willing to admit.But with a steady stream of inbound leads flowing in, your salespeople can approach these initial conversations from a position of strength. Every minute you spend on the phone with an unqualified buyer is time you could be spending with a warm lead. Do build trust. Do understand the prospect’s needs. Do attempt to provoke pain if it doesn’t exist. But most importantly, do move on if they’re not a good fit. Thank your prospect for their time. Introduce them to someone else who can help if you know somebody. Encourage them to continue to enjoy your content. And quick … call that next inbound lead.Tip #5: Don’t “Always Be Closing.”Do “Always Be Helping.”Most salespeople, following the directive of the infamous movie Glengarry Glen Ross, adopt the rallying cry, “Always Be Closing.” But this is a disastrous approach to take with an inbound lead. The internet has shifted control from the salesperson to the buyer. People can research your company, research your competitors, understand your price, and sometimes even try your product — all without speaking to a salesperson. And by the time an inbound lead reaches your sales team, that’s exactly what that person has done.Sales should not start out by looking to close. They shouldn’t even be thinking about pitching your product. Instead, they should look to help the buyer. Strive to uncover the thing your buyer is worried about — the thing she’s stuck on — and if you find it, help her with it. Don’t try to tie it to your product. Just help them. Buyers don’t need to talk to Sales anymore. Make them want to talk to you because they trust you and you’ve been helpful in the past in solving their problems. If done correctly, your product and how it can help them will naturally come up at the right time.Just as the internet has changed life for the modern buyer (and the modern marketer), life has also changed for the modern salesperson. In all cases, it’s for the better. If your salespeople still complain that your inbound leads suck, try running an experiment. Choose a sales rep with an open mind, and tell them they need to make their goal this month from inbound leads alone, using the guidelines above. Then tell the rest of the team to watch as their colleague starts closing business faster and at a higher rate. Nothing succeeds like success. The rest of your team will soon follow suit.Don’t run a sales and marketing team that annoys people. Do run a sales and marketing team that people love. Topics: Passing Leads to Sales Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: If you choose this route, it may be tempting to start thinking of yourself as an artist. In fact, writers may have the same impulse. But if you’re working in the context of marketing, you’ll grow your career faster and further if you shake this alluring label, and think of yourself as a business person. Our content is not art, it’s achieving a business end. That doesn’t mean it lacks flair, but it does mean it’s not serving personal purposes. Content creators will find 1) more, better content is created, and 2) others are more excited to work with them when they are less fussy, and more objective with their output. Originally published Apr 23, 2013 1:00:00 PM, updated July 28 2017 I graduated from college with a degree in Renaissance literature and European history.Needless to say, I was qualified for nothing.But I thought maybe a career in academic publishing made sense, and wouldn’t be that hard to come by.Quite wrong, evidently (and in retrospect, quite obviously). A few months later, following a deafening silence from every publishing company in the area, I had me some bills to pay. So I took a job doing some copywriting and copyediting in a marketing department. I had no intention of growing a career in marketing, but it’s the closest I could get to getting paid to “use my words.”Skip ahead some years, and here I am with a career in content, and a career in marketing. At the same time. I often say that, for a content geek, I was born at the exact right time: A few years earlier and I wouldn’t be working in content at all, a few years later and I would have missed the initial content wave in the inbound marketing industry. But luckily, content is fueling inbound marketing right now. That means there’s this whole field where “marketing” and “content” intersect that’s developing right before our eyes, and we have the opportunity to shape it.So I thought it would be good to try to lay out exactly what that career path looks like so anyone starting out, in the thick of it, trying to grow their career in it, hiring for it, or trying to mentor employees can get some idea of what they could be doing. Here’s what I see the opportunities being right now for anyone who is working in this world, or anyone who wants to get into it. WritingMost obviously, a marketer’s career in content (or a content creator’s career in marketing) can take the form of being a writer. You could establish yourself as a jack of all trades — not a bad place to begin if you’re just getting started and trying to find your super power — but as your career progresses, you might consider specializing if you want to stay in a writing function. This specialty could take a few forms; here are some of the most popular:Short-Form Content: things like blog posts, tip sheets, copy for emails, newslettersLong-Form Content: things like whitepapers, ebooks, or even real books (the ones you can hold in your hands … or download on your tablet)Content for an Industry or Persons: specializing in a certain audience, like the C-Suite, or analysts, or perhaps gaining expertise around a particular industry, like manufacturing, insurance, or pharmaContent Format Types: Carving out a niche in specific content format types, like ebooks and whitepapers, research reports, or webinarsWhether you choose to be a generalist or a specialist, focus on creating the highest quality content. While cranking out a high volume is certainly important — dilly dallying around doesn’t cut it when a bottom line is at stake — it doesn’t matter how much you create if the quality is poor.(Note: Regardless of where your career progresses, I firmly believe everyone should start or have some experience in the writing role. It’s extremely difficult to do anything else in this blog post well without a foundation in writing. Remember, even designers will have to work with copy and copywriters.)Design and Multimedia ContentContent creators working in marketing are ideally, at the very least, comfortable with visual content. But marketers less comfortable with the written word are able to grow a career specializing in visual content. Just like those pursuing a marketing career centered around writing, this may include many different tracks:Static visual content, like infographics, data visualizations, or visual social contentVideo content, perhaps even podcastingInteractive content, like the hottest new thing to hit the content waves, parallax scrollingGamification of contentAll marketers have a need for visual content professionals, and many are used to outsourcing that design work, sometimes much to their chagrin. Specializing in the field could give you a leg up on others in the content field, and endear you to colleagues, bosses, and interviewers who aren’t used to working with someone with advanced design chops. Marketing Jobs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Again, I urge writers working in a marketing function to follow this advice, as well. You can have opinions, but keep them rooted in professional experience, not personal proclivities.EditingIf you’ve mastered the writing function, you may find a career in editing to your liking. I say this comes after the writing function because it’s extremely difficult to be a great editor without having writing skills. This doesn’t mean editors are necessarily better writers than those making a career in writing — sometimes it’s the exact opposite, in fact. But the best editors have gotten their hands dirty as writers in the past, understand how to fill a blank piece of paper with content, can establish a brand’s positioning within a piece of content, and have self-edited and been edited before.In short, not all writers are editors, but all editors should be, or have been, writers.This is a fantastic career path for anyone working in a company that’s more progressive on the inbound marketing wave. They’ll typically think of their content as a commodity, and act as if they’re their own publishing house, or even a media company. You may also find editorial roles within marketing agencies. In both cases, you may find it beneficial to specialize as one would in the writing track discussed in the first section of this post.Content TrainingContent training is a natural offshoot of the editorial role. Depending on the size of your organization, it may be coupled with the editing role or its own position. Again, this is more typically seen in organizations that think of themselves as publishing houses or media companies (even if, by the technical definition, they are not).Content training is a bourgeoning field in marketing for two reasons:Marketing departments need a high volume of high-quality content.There aren’t a lot of people who are equipped to deliver it. Yet.As such, organizations are in the position to have to train and transform their employees into content creators. Often, the people best equipped to do this are those who have spent time in the writing and editing functions, because they’re able to lead by example, and provide critical, specific feedback on precisely what a person needs to do to improve their content creation.Project ManagementProject managers abound in many other fields; why not content? Well, many organizations and marketing agencies already employ excellent project managers, and this career path is a rewarding one for those who want to be close to content, but not up to their ears in words, semicolons, and track changes. These folks will have a few key skills:Organized and deadline-orientedGood communicator, both with internal employees, clients (if applicable), and contractors, freelancers, and vendorsAble to identify the difference between high- and low-quality contentCan ascertain which writers, designers, editors, researchers are the right fit for certain projectsHas enough familiarity with different content types to assess time and budget for project completionThis is an incredibly rewarding career within the marketing and content industries because you still have that feeling of having created and shipped something successful, plus your skills are easily transferrable.Content Channel Measurement, Analysis, and GrowthWhen content and marketing intersect like they do in our inbound marketing world, it’s easy to forget that you can grow your career down the (gasp!) marketing path, too! For example, you might want to spend time considering how content on one channel — say your blog — integrates with content on another channel, like social media. How do you market, and remarket, the content you already have? How do you market individual channels, like your blog? That’s right, your blog does marketing for you, but you also have to market your blog. Same goes for all the other channels on which content lives, and markets for you.Considering how email, social media, blogging, PR, and all the other channels and assets you use for content can be scaled, used more effectively, and generate more ROI, is a career that’s excellent for those with content chops, and a love for and interest in inbound marketing.I’m sure there are other opportunities out there for marketers that want to specialize in content. What other ideas do you have for those looking to shape a career in inbound marketing, as well as content? Image credit: Marilyn Roxie
Improved Brand Image71% Benefits Percentage of Respondents Better Communication78% Building Better Connections With:Percentage of Respondents Better Leadership45% Other31.4% None of the Above5% Sources:http://www.go-gulf.ae/blog/ceo-social-media/http://ceo-positions.blogspot.com/2014/03/why-ibm-was-wrong-social-ceo-isnt-more.htmlhttp://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive/ Additionally, CEOs who participate on social media are able to build better connections and a stronger network. These connections can turn into customers, partners, or employees down the line.Better Connections Made From CEO Participation in Social Networks Improved Company Morale45% There’s lots of up-side to social media. Better communication, better branding, more customers, more transparency. Maybe there are CEOs out there who don’t want all that. I’ll assume most want it if it’ll benefit their businesses.Learn How to Be a Social CEOWhether you’re brand new to social or looking to spice up your game, HubSpot CEO Brian Halligan will be divulging his secrets to being a strong social leader in a special webinar: The Rise of the Social CEO. During the free webinar you’ll learn:The top CEOs on social and how they do things differentlyCommon mistakes executives make on social and how to avoid themHow to optimize and amplify your social presenceYou can register for the webinar here. You won’t want to miss it.Remember — deciding not to invest more in social may not hurt you. But it will certainly help your competitors. Your choice. Topics: More Transparency64% Brand Management Everyone’s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems.Yesterday a colleague told me only 1 in 5 CEOs have a social media account. [Tweet This Stat]”Really?” I thought. “Hello, it’s 2014!” But then I Googled it. Sad, but true.Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. It’s as if they have something to hide.Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them.It appears that for most CEOs, their social media strategy is to ignore it entirely. And it’s not just the CEO. Many corporate executives seem to be pulling a Ferris Bueller on the socialphere.Bueller? Bueller? Anyone?And then I thought, so what? CEOs are too busy to be tweeting. Plus, their industry isn’t on social anyway. And ROI can’t be measured. And it’s too risky. Actually, it’s really just for young people. Or the marketing department. Yep, social is no place for a CEO.BS. Those are all lame excuses.The truth is, CEOs can’t afford to ignore social media. Not in today’s world. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand’s. According to a recent post by enterprise marketer Lindsey Gusenburg:”There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent — and demonstrate that commitment by being visible and accessible on social media.”Social media isn’t just about tweeting or Facebooking. It’s not about hopping on the bandwagon. It’s not about hanging with the cool kids.It’s about transparency and trust. Social is branding.When CEOs choose not to be social, that transparency and trust suffers. It doesn’t matter what industry you’re in or what audience you sell to. Are Brands With Unsocial CEOs Less Competitive? Awhile back, Forbes published an article stating, “If you don’t have a Social CEO, you’re going to be less competitive.” Is there actually a negative impact to being socially left out? If a brand has a strong following on social, why does the CEO need to follow?While the article has a valid point, not every CEO agrees. According to an interview by author Susanne Mueller Zantop;”Sebastian Thrun, co-founder of Google X and the person behind Google Glass told me recently that he thinks the job of a CEO is fundamentally antisocial. Politicians and celebrities can measure the advantages of their social engagement. They need fans. CEOs don’t need fans.”Well then, if the CEO doesn’t need fans, than neither does their company.49% of corporate reputation is attributed to how people view the CEO. [Tweet This Stat] Not a fan of the CEO? Might as well say goodbye to half of your business (okay, a little drastic, but you get my point).In fact, among the 50 top-performing companies, 72% of CEOs are active on social media. Not quite causation and correlation, I agree, but interesting nonetheless.Additionally, according to various studies and reports:82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. [Tweet This Stat]Half of consumers believe CEOs who don’t use social will lose touch with consumers. [Tweet This Stat]78% of employees want to work for a CEO who engages on social media. [Tweet This Stat]81% of employees consider social CEOs better leaders. [Tweet This Stat]93% of employees feel social CEOs are better equipped to handle a crisis. [Tweet This Stat]CEOs and corporate execs are the face of their brands. Richard Branson (4.6M followers), Arianna Huffington (1.52M followers), Elon Musk (638K followers) are all great examples of CEOs who have built their businesses from the power and influence of their social presence. Social media helped project their ideas and their products to a community of millions. Fans on social listen. They engage. They share. They communicate. No expensive ad campaign or clever marketing message will do that.The Benefits of a Socially-Strong CEOAccording to a survey by BRANDfog, they’ve uncovered some of the primary benefits to why CEOs should get social: Major Benefits of CEO Participation in Social Networks Investors66.3% Originally published Apr 29, 2014 3:00:00 PM, updated February 01 2017 Customers89.3% Employees84.7% Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Think of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day. How do people choose which ones to click on and which ones to ignore?In an overcrowded market where everyone has the power to create content, it’s really difficult for marketers to get an edge — we’re all competing for our message to be the one that catches our audience’s eye and makes them click (and hopefully eventually become customers).This data-backed infographic from Uberflip tells us why word choice is so important, and which words are most likely to convert today’s consumers. Take note of the words it suggests, and be sure to try them out in your next tweet or blog post headline!Download 6 Free Blog Post Templates Now1K+Save Topics: Social Media Campaigns Originally published Aug 7, 2014 2:00:00 PM, updated August 29 2017 1K+Save
Topics: Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind.After all, the top three results on a search query get 61% of all search clicks — and 75% of search engine users never scroll past the first page of search results.If you find yourself struggling to gain exposure in search engines, it could be because your website isn’t optimized for search.Want to increase your website traffic via organic search? Start by ensuring you aren’t making any of the most common SEO mistakes on your website. Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search.Check out the infographic below from Fertile Frog for a list of 10 common SEO mistakes and how to fix them. (And read this blog post to learn about common SEO mistakes in more detail.)392Save Originally published Oct 26, 2015 12:00:00 PM, updated July 28 2017 392Save On-page SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Chelsea boss Sarri wants Isco to play with Hazard – not replace himby Paul Vegas10 months agoSend to a friendShare the loveChelsea boss Maurizio Sarri wants to sign Isco to play with Eden Hazard – not replace him.The Sun says Chelsea are readying a £70m bid for Real Madrid midfielder Isco.Sarri sees Real Madrid maestro Isco, 26, as the perfect foil for the Belgian.As a creative midfielder with brilliant technical ability, Isco would no doubt slot in seamlessly to ‘Sarriball’ at Stamford Bridge.And the plan for the Italian gaffer is to use Isco, who plays mainly on the left-wing, to allow Hazard to flourish in his new central role.They will make a £70m bid for him today with the hope of securing a £250,000-a-week, four-and-a-half-year contract in the first week of January. TagsTransfersAbout the authorPaul VegasShare the loveHave your say
TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your say Real Madrid closing on deal for Malaga prospect Chechuby Carlos Volcano10 months agoSend to a friendShare the loveReal Madrid are closing on a deal for Malaga prospect Chechu.Marca says Malaga defender Jose Martinez Lopez, known as Chechu, is on Real’s radar.The centre-back has been capped three times with the Under-17 national team and has drawn the attention of La Fabrica for his power and physical attributes.His height of 187 centimetres means that he dominates in the air in both areas.Chechu has been capped at U17 level by Spain.
oklahoma no 1 in both college basketball pollsThe Oklahoma Sooners, sporting a 15-1 record after knocking off both Oklahoma State and West Virginia last week, are your new No. 1-ranked college basketball team. OU made the jump Monday in both the AP Poll and the Coaches’ Poll, replacing Kansas, which lost to the aforementioned Mountaineers. The Jayhawks dropped to No. 3 in both polls – with North Carolina coming in at No. 2. There was a major shakeup in both polls this week, considering the fact that 16 of the top 25 teams in the land (per the AP Poll) lost games.In 1 week, 16 of the AP Top 25 teams have lost a game. Welcome to College Basketball. pic.twitter.com/l47tBWc02e— ESPN College BBall (@ESPNCBB) January 17, 2016Here are the AP Poll rankings. You can see more over at the Associated Press.1. Oklahoma2. North Carolina 3. Kansas4. Villanova5. Xavier6. West Virginia7. Maryland8. SMU9. Iowa10. Texas A&M11. Michigan State12. Arizona13. Virginia13. Baylor15. Miami (FL)16. Providence17. Louisville18. Butler19. Iowa State20. Duke21. USC22. Purdue23. Kentucky24. South Carolina25. Indiana …and here are the Coaches’ Poll rankings, released by USA Today.1. Oklahoma2. North Carolina 3. Kansas4. Villanova5. Maryland6. Xavier7. West Virginia8. Texas A&M9. Iowa10. Michigan State11. Arizona12. Duke13. Virginia14. Miami (FL)15. Baylor16. Louisville17. Providence18. South Carolina19. Kentucky20. Pittsburgh21. Iowa State22. Purdue23. Indiana24. Butler25. USCOklahoma begins its reign at No. 1 with a tough game on the road against No. 19 Iowa State tonight.
BERLIN – Chancellor Angela Merkel finally reached a deal Wednesday to form a new German coalition government, handing the powerful finance ministry to the country’s main centre-left party in an agreement aimed at ending months of political gridlock.The centre-left Social Democrats’ leaders now have one last major hurdle to overcome — winning their skeptical members’ approval of the deal.Merkel’s conservative Christian Democratic Union, its Bavaria-only sister, the Christian Social Union, and the centre-left Social Democrats agreed after a grueling final 24 hours of negotiations on a 177-page deal that leads off with the promise of “a new awakening for Europe.”“I know that millions of citizens have been watching us closely on this long road over recent weeks,” Merkel said. “They had two justified demands of us: First, finally form a government — a stable government — and second, think … of people’s real needs and interests.”The coalition deal could be “the foundation of a good and stable government, which our country needs and many in the world expect of us,” she added.Germany has already broken its post-World War II record for the longest time between its latest election on Sept. 24 to the swearing-in of a new government. That is still at least several weeks away.Merkel currently leads a caretaker government, which isn’t in a position to launch major initiatives or play any significant role in the debate on the European Union’s future, led so far by French President Emmanuel Macron.A key role in the EU is particularly dear to Social Democrat leader Martin Schulz, a former European Parliament president.On Wednesday he declared that, with the coalition deal, Germany “will return to an active and leading role in the European Union.” The agreement states, among other things, that Germany is prepared to pay more into the EU budget.Before addressing Europe’s future, Schulz faces hard work at home.The coalition accord will be put to a ballot of the Social Democrats’ more than 460,000 members, a process that will take a few weeks. Germany’s highest court said Wednesday it had dismissed a series of complaints against the ballot.Many Social Democrats are skeptical after the party’s disastrous election result, which followed four years of serving as the junior partner to Merkel’s conservatives in a so-called “grand coalition.” The party’s youth wing vehemently opposes a repeat of that alliance.If Social Democrat members say no, the new coalition government can’t be formed. That would leave only an unprecedented minority government under Merkel or a new election as options.Schulz’s zigzag course in recent months has undermined his authority. He vowed to take the party into opposition on election night, but reversed course in November after Merkel’s efforts to build a coalition with two smaller parties collapsed.On the conservative side, Merkel needs only the approval of a party congress of her CDU, a far lower hurdle.“I am counting on convincing our members that we have negotiated a very good coalition agreement,” Schulz said.His party reached compromises on two key demands: curbing the use of temporary work contracts in larger companies and at least considering narrowing differences between Germany’s public and private health insurance systems.The Social Democrats are set to get the foreign, labour and finance ministries — the latter a major prize, held by Merkel’s CDU for the past eight years and an influential position given Germany’s status as the eurozone’s biggest economy. The interior ministry, also held by the CDU, would go to Bavaria’s CSU, which has pushed hard to curb the number of migrants entering Germany.Merkel’s party would keep the defence ministry and get the economy and energy ministry, held by the Social Democrats in the outgoing government.One CDU lawmaker, Olav Gutting, wrote on Twitter: “Phew! At least we still have the chancellery!”Unconfirmed reports in German media said that Schulz plans to become foreign minister while the new finance minister and vice chancellor would be Olaf Scholz, Hamburg’s centre-left mayor.Schulz, according to the reports, would hand over his party’s leadership to Andrea Nahles, the head of its parliamentary group. After the election, Schulz had ruled out taking a Cabinet position under Merkel, and seeking a ministry could complicate his efforts to sell the deal to members.Merkel defended the carve-up of ministries.“Of course, after many years in which Wolfgang Schaeuble led the finance ministry and really was an institution, many find it difficult that we can no longer hold this ministry, and the same goes for the interior ministry,” she said. “But we have important jobs. We have the economy ministry for the first time in decades.”She dismissed suggestions that Social Democrat-led ministries would force her to open Germany’s purse wider for Macron’s European reform proposals than she would like.“Regardless of whether a ministry is led by the Social Democrats or the (Christian Democratic) Union, you can only spend the money you have,” Merkel said. “To be honest, I’m not at all worried.”If the coalition comes together, the nationalist Alternative for Germany will be the biggest opposition party. Co-leader Alexander Gauland criticized the deal, particularly the possibility of deeper European financial integration.“You ask yourself why Mr. Macron doesn’t just move into the chancellery,” he said.___Coalition agreement (in German): https://tinyurl.com/y8zpyxq9___David Rising contributed to this report.
TORONTO – Hudson’s Bay Co. is the latest Canadian company to be hit with a data breach, saying that customer payment card information may have been stolen from shoppers at certain Saks Fifth Avenue, Saks Off Fifth and Lord & Taylor stores in North America.A spokesperson for retailer would not comment on whether any specific Canadian locations were affected, but did say there is no indication the breach affects any of HBC’s other digital platforms, Hudson’s Bay stores or Home Outfitters locations.HBC released little information on the breach itself on Sunday, but a New York-based cybersecurity firm said it had analyzed the available data and found that information from five-million credit cards had been compromised.Gemini Advisory LLC said in a report that the information was stolen from 83 Saks Fifth Avenue or Saks Off Fifth stores, and from all Lord & Taylor locations.The firm found that three Canadian Saks locations were exposed to the breach: Sherway Gardens in Toronto, Bramalea City Centre in Brampton, Ont. and Pickering Town Centre in Pickering, Ont.Dmitry Chorine, the co-founder of Gemini Advisory, said his firm works to improve response to data breaches by analyzing stolen data that appears on the so-called dark web.Chorine said the firm started looking into the breach when they noticed an influx of stolen credit and debit card information being offered for sale on the dark web last week.Upon analyzing the data, Chorine said they were able to determine that shoppers at all Lord & Taylor and at certain Saks Fifth Avenue locations were at risk of having their information stolen.“On March 28, we saw a significant spike of stolen credit cards offered for sale on one of the marketplaces,” said Chorine.“When we checked, we saw there was an advertisement stating that more than five-million credit and debit cards will be offered for sale, and that’s when we decided to research this particular breach.”The data that Chorine and his team found was being offered on a dark web marketplace operated by a hacking group called JokerStash, which Chorine says has been active in hacking retail and hospitality companies for the past three years.Gemini Advisory said Sunday that it had found data that had been stolen from as early as March 2017, and as late as March 2018.He said that only certain Saks Fifth Avenue locations were affected because the outlet was in the process of switching from card-swipe technology to EMV chip technology, which is already commonly used in Canada.Stores that had already implemented chip machines would likely not be exposed to the data breach, Chorine said.Chorine urged any consumers who had shopped at Saks Fifth Avenue or Lord & Taylor stores in the past year to take preventative measures against fraud.“They should probably call their banks and replace their cards,” said Chorine. “That would probably be the best preventative action they could take, instead of just waiting.”For now, HBC is asking clients to review their account statements for activity or transactions they don’t recognize.The company said it’s investigating and taking steps to contain the attack, and clients will not be responsible for any fraudulent charges as a result of the breach.It said it will offer free identity protection services to those affected once they learn more about the breach.
MONTREAL – Cogeco Communications Inc. says its earnings fell by about 15 per cent in the third quarter, primarily due to asset impairment and financial charges.The Montreal-based company said after the markets closed Wednesday that its quarterly profit was $64.5 million, down from $76.2 million in the same period of fiscal 2017.Cogeco said that was primarily due to increases in depreciation and financial costs, which were partly offset by a decrease of income taxes and other factors.Revenues increased 12.7 per cent to $637.1 million, driven primarily by 44 per cent growth in the U.S. broadband sector. Revenues held stable in the Canadian Internet services sector.Earnings per share in the quarter were $1.24, compared with $1.55 a year ago.The company also announced a quarterly dividend of $0.475 per share.Cogeco, the parent company, said it posted a gain of $70.1 million in the quarter, down from $82.1 million in the same quarter last year while revenues grew by about 11 per cent to $668.9 million.Cogeco announced last month that its subsidiary, Cogeco Connexion, had acquired 10 spectrum licenses of 2500 megahertz in non-metropolitan areas of Ontario, from Kian Telecom, for $8 million.In May, Cogeco Connexion successfully bid for 23 spectrum licenses of 2500 and 2300 megahertz primarily in its Ontario and Quebec wireline footprints for $24.3 million.The cost of these licenses will be recorded in the fourth quarter of fiscal 2018.“Overall we are satisfied with our performance for the third quarter of fiscal 2018,” said Cogeco Communications president and CEO Louis Audet.“Results at Cogeco Connexion have remained stable compared to the third quarter of fiscal 2017, despite the fact that our Canadian broadband services subsidiary implemented a new advanced customer management system and had consequently temporarily reduced its marketing and sales activities.”Audet also said the positive results in the company’s American broadband services are in line with expectations following the acquisition of the MetroCast cable systems in January.“We are now ready to launch TiVo and Internet speed upgrades to these customers,” he said.Companies in this story: (TSX:CCA)
New Delhi: Sterlite Power Friday said it has signed an agreement for Pampa transmission project in Rio Grande do Sul, Brazil, entailing an investment of Rs 1,394.79 crore. “The agreement is for batch 13, won at energy transmission auction held by ANEEL ( Brazilian Electricity Regulatory Agency),” Sterlite Power said in a statement. Completion of the project is expected in March 2023, and signing of the pact represents an important milestone in the company’s evolution, it added. Also Read – Thermal coal import may surpass 200 MT this fiscalThe company however said it will ensure ahead of schedule delivery just like other projects in India. The project includes construction of three energy transmission lines totalling 316 km, two substations and 1,544 MVA transformation capacity, with annual allowed revenue of 74.72 million Brazilian real ( about Rs 133.98 crore) and an investment of 777.8 million Brazilian real (about Rs 1,394.79 crore). “Given the strong contractual framework, including long concession tenures (30 years) and inflation-protected revenues (which help lower the forex risk), the Brazil market presents us with a clear vision to implement projects in a time bound manner. We hope to replicate our successes in India in Brazil too,” said Ved Mani Tiwari, CEO – Global Infrastructure Business, Sterlite Power. Sterlite Power develops power transmission infrastructure and has projects exceeding 12,500 km in circuits and 20,500 MVA in India and Brazil.
Sao Paulo- Three people died Wednesday following an accident on the site of the stadium in Sao Paulo that will host the opening match of next year’s World Cup, Brazilian television reported.Reporters at the scene reported a crane fell across part of the metallic structure at the Arena Corinthians stadium, still under construction, bringing part of the stand crashing to the ground.
There’s no arguing who the go-to player is on the Ohio State men’s basketball team.Whenever the Buckeyes desperately need a basket they turn to junior guard Evan Turner.As Turner continually leads OSU in every offensive statistical category, he is the recipient of frequent accolades and praise for his contribution to the team.But as Turner gets all the attention, the team’s most experienced player, junior David Lighty, quietly goes about his business playing a vital role on the nation’s 21st-ranked team. After originally making a name for himself as the Buckeyes’ best defensive player, this year Lighty has shown a knack for filling in any and every role his team needs him to fill.Take last week for example.The Buckeyes were at Purdue and Boilermaker guard Robbie Hummel had just torched OSU for 29 points in the first half. With seemingly no answer for Hummel’s prolific shooting, coach Thad Matta turned to Lighty to stop the bleeding.“I told the guys at halftime we need to change up or he’s going to get about 100 points in this game,” Matta said. “I challenged Dave to guard him and he did a great job.”After Hummel’s impressive first half shooting display, Lighty held him to a mere six points over the course of the final 20 minutes.Although Lighty finished with just five of his team’s 70 points, he kept the Buckeyes in the game with his effort on the defensive end.Saturday’s game, however, required Lighty to make his mark on the other end of the floor.With Turner’s minutes limited due to early foul trouble, Lighty took the over as the Buckeyes’ go-to scorer and finished the game with a team-high 18 points.“The defense in the Purdue game to the scoring in the Wisconsin game,” Matta said. “Those are all things that this team needs.”Though Matta made it clear that he never underestimates Lighty’s contribution to the team, the coach acknowledged that some people may not completely comprehend just how important he is.“I said last year when he went down,” Matta said referencing a season-ending foot injury Lighty sustained last season. “I don’t think anybody completely understood the magnitude of that injury. He does so many things to help [our] team win.”For Lighty, the lack of attention is nothing new.He arrived on campus as perhaps the least talked about member of coach Matta’s 2006 recruiting class. He was a role player the following year on the Buckeyes’ NIT championship team and he missed most of the next season with the foot injury.And now, with the emergence of Turner as the face of the Ohio State program, Lighty yet again seems to have been designated to a background role.But whether or not he gets the respect he deserves from the general public, Matta is always quick to mention the importance of having Lighty on the floor.“I don’t know, with David, if there’s one thing that I can say that, ‘this is so important,’” Matta said. “There are so many things that he does that add up to help [our] team.”