Lewis Togba Sr., former journalist, founder and Board chairman of a local not-for-profit organization Versatile Trust (VET), has commenced a project that will train “disadvantaged” youth to acquire skills that will impact their lives.Mr. Togba told reporters at a news conference yesterday in Paynesville, outside Monrovia, that Liberia as a developing country has lots of challenges, including the training of unskilled youth to understand life’s necessities inclusive of education, health and infrastructure.This, according to Mr. Togba, draws the attention of VET to buttress government’s efforts in molding the minds of “vulnerable” youth.“VET has done extensive survey and therefore seen the need to buttress government’s drive, to develop the minds of some of the young people from the streets, who are vulnerable,” Togba said.He said the core value of VET is to engage in sustainable training programs to develop the minds of unskilled young Liberians through the hosting of seminars, hands-on training to include event planning, fashion designing, tailoring, decoration, graphic arts, driving and computer education.To achieve this objective, Mr. Togba said members of VET will get involved with community health awareness through clean-up campaigns to ensure clean environments.VET, he said, will also buttress government’s effort to develop the minds of those youth who are in the streets and do not have the opportunity to acquire formal education, “but we will encourage them to re-enroll into a learning institution, just to obtain some basic training to enable them become useful citizens.”The program is an open opportunity to unskilled young Liberians who find it difficult to expand their vision, thus leading them into activities that do not honor societal norms.“As such, VET sees the need to help impact the lives of vulnerable Liberians through training, with focus on capacity building in different disciplines,” Mr. Togba said.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
The Defence Ministry on Saturday denied reports of an Army jawan being abducted by militants from his home in central Kashmir’s Budgam district, saying he is “safe”.The family of Mohammad Yaseen, who is posted with the Jammu and Kashmir Light Infantry (JAKLI) Regiment, had on Friday informed the police that some people came to their house at Qazipora Chadoora in Budgam and took him away.Mr. Yaseen was on leave. However, a Defence spokesperson on Saturday said the reports of the abduction of the jawan were incorrect.“Clarification. Media reports of the abduction of a serving Army soldier on leave from Qazipora, Chadoora, Budgam are incorrect. Individual is safe. Speculations may please be avoided,” the spokesperson said in a tweet.An Army official said they are trying to ascertain where the jawan had been on Friday night which prompted his family to approach the police.
China’s 2004 Athens Games champion Teng Haibin has pulled out of the London Olympics gymnastics competition with an arm injury. Teng, the 2004 gold medallist who missed out on the Beijing Games, picked up the injury during the team’s training in Northern Ireland. His place will be taken by Guo Weiyang.Teng burst into tears after realising his Olympic dream was over, Xinhua reported.”It’s a challenge for us in the London Games with a series of injuries hampering our effort to win the team title, but I haven’t lost confidence in the Chinese team,” he said.China’s head coach Huang Yubin said: “Once one bad thing happens, many other things become more difficult. Now, I’m very worried about the Games.”China’s men won seven of eight golds in the men’s artistic gymnastics events in Beijing but have played down their chances of a repeat in London.
and use the hashtag Intro Marketing Takeaway: Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future. http://itunes.hubspot.tv Google Allows Users to Block Tracking Finally, Twitter Search to Rank Tweets by Popularity : Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack. Twitter Is a Popularity Contest karenrubin (Episode length: 27 minutes, 32 seconds) Surprise Guest! – David Meerman Scott Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nestle / Facebook / Greenpeace timeline (in process) Watch HubSpot TV live at 4:00 p.m. ET on Friday at Episode #85 – March 26, 2010 Headlines Special Guest – Erin Weed ) http://www.girlsfightback.com #HubSpotTV mvolpe Nestle’s Fan Page ), Karen Rubin (@ Marketing Takeaway 2: As always, all the old episodes are in iTunes: erinweed How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@ ) and Erin Weed (@ www.hubspot.tv Marketing Tip of the Week Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash. http://www.erinweed.com Proactively monitor trends to prevent potential social media attacks. If you like the show, please leave a review! Marketing Takeaway: Cookies under fire as regulators move in Forum Fodder Crisis Planning: Prepare Your Company For Social Media Attacks Nestle Faces Social Media Terrorism Originally published Apr 2, 2010 3:00:00 PM, updated July 04 2013 To become more visible in search engines, get on the social media train!
What are my top five referring sites, and are they same as the ones that I had last year? Why or why not? can help you understand this if you’re a HubSpot customer, by showing you your traffic over time by domain and which pages on that site referred that traffic. How much traffic do I get from search engines, and what does it look like over time? HubSpot’s Referrals chart For your referrers, take a look at who has stopped sending you traffic, and where your traffic used to come from on their site. What was the referring URL from them? Find out what happened to that page on their website. Is that page gone, or otherwise not really accessible? That means that it is time to build new links from that source, or from them and new sources so that you can reclaim your missing traffic and value from that relationship. Chances are, it was an innocent mistake or aging of a link or you’d already know about it, so keep up your efforts. At this point, you should have a pretty clear picture of what traffic is arriving at your website via organic search and referring sites, and what words or locations specifically refer that traffic through to you. In my next post, I will examine ways to react and develop a coherent plan to recover and grow your traffic from organic search and referring sites. HubSpot’s Sources application Nicholas_T If a site that used to be a top referrer has dropped off, what happened? Look at the pages or links on their websites that used to be helping keep your site full of vital traffic, and see what they changed there. can make this very easy, and it’s still possible to do in Google Analytics or other tools with a bit of work. Digging Deeper Usually when traffic is dropping off like this, it’s because some keywords are rising and others are falling, and some sites are rising or falling, but the falling numbers outweigh the rising ones. It’s important to take note of which are which though – it will help you focus your efforts on your “trouble spots” more closely. Which particular keywords are rising or falling for me over the last year? Photo Credit: Topics: Measuring SEO For each of your keywords where traffic has dropped off, think about why this happened. Did you remove a page from your website that used to rank well in search? Did you change the optimization of the page? Think about which page of your website is or was optimized for that keyword, and what happened to that page. You shouldn’t necessarily just revert that page back to the old version – But think about what other pages might be a good fit on your website, or if you need to add a brand new page to represent that missed keyword, and re-optimize around it. The first step to understanding why your traffic decreased is to examine the various sources that send traffic to your website. Tools like Originally published Jan 31, 2011 8:00:00 PM, updated October 20 2016 Questions to Ask Yourself Now: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies.Learn how to run more impactful, measurable marketing campaigns. What is Outbound Marketing?Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods “outbound marketing” because marketers push his or her message out far and wide hoping that it resonates with that needle in the haystack. I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Transforming Your Marketing from Outbound to InboundRather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing inbound marketing where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, blogging, and social media. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip.Outbound vs. Inbound MarketingOutbound marketing is when a marketer reaches out to people to see if they’re interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.Editor’s Note: A more detailed version of this article has been published here: “Inbound Marketing and the Next Phase of Marketing on the Web.” This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness. Originally published Oct 30, 2019 3:05:00 PM, updated October 31 2019 Topics: Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Considering it’s such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you’re on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. If you don’t have a business blog ? email The “About Us” page on your website is another logical place to promote your presence. Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website’s “About Us” page is an obvious choice for the promotion of your social presence. 1. On Your Blog: internet marketing strategy 5 Places to Promote Your Social Media Presence but still maintain a social media presence, consider adding these follow buttons to your homepage instead. 2. On Your “About Us” Page: set up. It’s simply because they’re not promoting the presence they have! your business’ social media presence I can’t even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that … they’re impossible to find! If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn’t it be easy for them to find you there in the first place? And a lot of times, it isn’t because the particular subject doesn’t have This might sound odd, but think about it. If someone is willing to Like your Facebook Page and they are also on Twitter and LinkedIn, they’ll likely be interested in your presence on those sites, too. Once you’ve created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don’t miss out on these 5 simple places to promote your presence. It’s as simple as adding social media follow links and buttons, but you’d be surprised how often this low-hanging fruit gets neglected… social media accounts 4. On Your Other Social Media Accounts: Originally published Aug 11, 2011 9:00:00 AM, updated March 21 2013 , consider adding social media logos and corresponding URLs to your profile pages on these sites right onto your ads and promotional materials. This will encourage people who discover you offline to also connect with you online, making for a truly integrated campaign. Topics: 5. On Print Materials: Where else do you suggest promoting 3. In Your Emails: and social media should go hand in hand. Include small follow buttons or links in the footer of your email sends to encourage email recipients to connect with you in social media. If you are the owner of a brick and mortar business and are using print advertising or other materials to complement your These days, Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social Media When this happens, just respond kindly. No matter how vexed you are at someone’s clear overscan of your post, thank them for taking the time to share whatever they said, and then sweetly point out that you did actually talk about or include their point. If you didn’t include it, thank them for bringing it up and tell them you’ll check it out and perhaps use it in your next analysis. Even if you don’t, at least they recognize that you care about what they had to say.Social Media Messages About CareersSometimes your fans love you so much they actually want to work for you. So they take to the social media sphere to create a personal connection and show how much they want a job with your company. Thing is, social media (with the exception of LinkedIn, of course) is so not the place for job requests. Perhaps in a very small business you can grab some luck, but by and large whoever manages a business’ social presence is not in charge of recruiting employees, nor do they know about job openings.So when you’re encountered with these messages, you can huff and puff about how it’s not your job to field these questions — or you can err on the side of productivity. If you happen to have the right information, share it. If not, let them know that you don’t and that you’ll forward their message to the right person within your company. And make sure you actually do forward the message to the right people. Yes, it’s annoying to deal with these inquiries, but once you come up with a system it shouldn’t take too much time out of your day.Users Who Call You Out on Every MistakeYes, as content creators we need to know basic grammar and spelling — and we do (I hope). But sometimes a little mistake slips by. It happens. We’re human. When you’re monitoring six social networks and posting messages to each, sometimes you might say “is” instead of “are.” But for some reason, there are those fans and followers who feel the need to point out every little mistake you make, even if clarity isn’t diminished as a result of the mistake. Even more irksome, sometimes you address that you made the mistake, and still more commenters come out and alert you to your faux pas.When this happens, marketers need to do a combination of slow deep breaths, and gracious apologies. Yes, even if the commenters are being the rudest human beings on the planet over a silly typing boo-boo. Why do this? Because often, it turns those negative nancies into brand advocates. You may even see other fans of yours come to your rescue! I recently screwed up big time on Facebook by pasting the wrong link, and spelling “Lego” wrong. But my sincere apology yielded a surprise turn of events: Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. And as the number of social networks grow, so do the number of places curious customers can type their questions, vexations, and suggestions.Seriously … they’ll come at you from all social media angles. The more your social media reach grows, the more those inquiries and comments flood in. And while some of the communications are nice and helpful, some are, well, decidedly not.Don’t get me wrong; marketers love their fans! And when we’re not monitoring our business’ accounts, we’re tweeting our complaints and recommendations to company handles, too — it’s all part of the social media circle of life. But when you’re on the receiving end of all those comments, some of them can get a little frustrating to deal with. So for all of you marketers in the same boat, let this list of social media manager frustrations serve as your free therapy session. And if you think of things that irk you as a social media manager that aren’t on this list, leave them in the comments — along with recommendations with how best to deal with them!Spammy Auto-follow MessagesYou know the auto-follow message — you follow someone on Twitter, and then get an automated message back from them with a “thank you” and a promotional link of some sort. When you’re monitoring a brand’s large social presence that requires you to check every message you receive, you can bet these spamtastic messages are disruptive and annoying. And if you’re scanning your DM inbox, it’s easy for real DMs that require a response to be buried by spam and auto-follow messages.So how can you alleviate this frustration? First, take a deep breath. Then, just ignore them. If you want to spend time unfollowing spammers to clear your inbox, go for it — depending on the size of your social following, you may be able to keep up with it on a daily basis. But the best thing to do is simply ignore the spam, keep your eyes open for real messages that require a response, and never let thise irksome spammers get in the way of your job.Users Who Commandeer the Comment SpaceYou know who I’m talking about. This person clearly has something to say, and for some reason thinks the only way you’ll notice is by posting to your wall, and commenting on every single update you post. Oh, and often it’s the same comment — or a slightly modified version — every time. It’s not that you don’t want comments (of course you do!); it’s that this type of behavior stifles the conversation for other commenters, and that’s the last thing any social media manager wants. Diversity of comments is what we’re striving for!So what’s the best way to handle this type of behavior? You certainly don’t want to discourage engagement, right? Right. So respond by drafting an official response to their question or comment, and placing it on one spot on your page — wherever seems most logical to you. Then respond to the user in a friendly but informal tone, something like, “Hey Overeager Oliver! I just wanted to let you know that I saw your comment on our wall, and I left a response there.” Except you’d call them by their real name, of course ;-)Now here’s the part that may surprise you — it’s a good idea to post an original response (not copy and pasted, lest you come off sassy) like that on every comment that fan posted. Why? Because if you only respond once, another user may see their comment on another part of your page and assume you just ignored them. And that wouldn’t look too good, eh?Commenters Who Didn’t Actually Read Your ContentWhether in a positive or negative tone, the number of comments I’ve seen on either a blog post or Facebook update without actually reading the content is hair-pulling. Whether it’s someone suggesting you include a particular example (that you did include), or someone pointing out your clear ignorance by disregarding a particular study (also included), it’s frustrating. Originally published Jun 4, 2012 9:00:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack See? Don’t let the occasional finger-pointer get you down — your fans love you, and sometimes they’re nice enough to let you and the rest of the world know!Users Who Want a Response NOWYou know what happens sometimes? Lunch. Know what else? A meeting. So it’s a little frustrating for marketers who come back to their desk after being gone 30 or 60 minutes, only to find a social massacre taking place on your latest Pinterest pin, Facebook status update, tweet, etc. These people are like ticking time bombs … the longer you don’t respond, the more angry they get, and more updates they post. Patience, please! While social media marketers would love to be able to respond to everyone in a split second, it’s usually just not feasible. So apologize for your delayed response (again, without any sass), and do not make up an excuse for it. Clearly, the theme of being apologetic is running through this post, huh?Uninformed Guest Blog Post SubmissionsI’ve seen this via email, Facebook, and even in blog comments. You want to guest blog for a blog? Wonderful! Do you have any idea what we typically blog about? No? Ugh. Believe it or not, I’ve gotten Facebook messages suggesting a guest blog post about health clinics for our inbound internet marketing blog. The message wasn’t even customized or catered to the HubSpot blog, and was clearly a blanket message sent out to multiple Facebook pages.Whether someone is just proposing topics, or they’ve already written an entire post, it’s frustrating to spend time reviewing and responding to requests that are totally unrelated to what your blog usually writes about. Guest bloggers should do a little research about what has already been posted to make sure they are suggesting content that is both original and relevant.When this does happen, take a moment to politely respond with why you can’t accept their topic ideas or submission. And hey, let them know that if they can create a post that is beneficial to your target audience, you’ll certainly consider publishing it!Do you manage any of your business’ social media accounts? Have you encountered any of these frustrations? Is there any pet peeve we missed? Share your experiences in the comments!Image Credit: Suffusion Social Topics: