The following are some pictures from last night Corpus Christi procession through the streets of Letterkenny. CORPUS CHRISTI PROCESSION IN LETTERKENNY – IN PICTURES was last modified: June 11th, 2012 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)
8 March 2016South Africa has signed the host country agreement for the 17th Conference of the Parties to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES). The conference will be held in South Africa from 24 September to 5 October 2016.Environmental Affairs Minister Edna Molewa signed the agreement on 3 March with the secretary-general of CITES John Scanlon on the margins of an international conference on wildlife crime in The Hague, in the Netherlands. South Africa was one of the first signatories to CITES in 1975 and continues to play an active role in the enforcement of the Convention.The minister welcomes the world to South Africa for CITES CoP17:The signing coincided with the release of the official CITES CoP17 logo.The logo is an iconic image of the African white rhinoceros, according to the Department of Environmental Affairs. The rhino’s body comprises the outlines of a number of species of endangered plants and animals from the African continent, such as the pangolin, cycad, African aloe and African lion.The selection of the rhino as the dominant image reinforces South Africa’s status as home to the largest rhino populations in the world, it says. South Africa’s sterling rhino conservation track record has resulted in significant growth in rhino numbers: from approximately 50 in 1895 to approximately 18 000 today.“The choice of a rhino as the dominant image in the logo for CoP17 is also to draw attention to the challenges South Africa and other African range states face as a result of poaching,” said the minister.Frontline challengesScanlon described South Africa as a highly appropriate location for the conference, given the frontline wildlife challenges and opportunities being tackled on the continent.“Africa is home to a vast array of CITES-listed species and South Africa is globally recognised for ‘the Big Five’. CITES Parties and observers look forward to convening in South Africa for the World Wildlife Conference,” said Scanlon.At the conference, parties will collectively evaluate the progress made since 2013, and take decisions on what additional measures are needed to end illicit wildlife trafficking.They will also consider a number of proposals to bring additional species under CITES trade controls, as well as tackle issues concerning livelihoods and the review of significant trade, traceability, and the effectiveness of CITES implementation, among other things.The illicit trade in wildlife and rhino poaching will feature on the agenda of CoP17. The CITES CoP17 creates an avenue to communicate and raise awareness of the importance of species and wildlife conservation and the need to address the illegal trade in species, all the while supporting legal trade underpinned by sound sustainable utilization principles, says the department.South Africa’s biodiversityThe “magnificent logo is furthermore testament to the rich tapestry of biodiversity for which our country is known globally”, Molewa added.Isn’t this logo just too beautiful? As we look forward to the big days in Sept, the month of the Rhino. pic.twitter.com/huIC8zCYtH— Environmentza (@environmentza) March 5, 2016South Africa is the third most biodiverse country in the world after Brazil and Indonesia. Despite occupying only 2% of the world’s land surface, South Africa is home to nearly 10% of the planet’s plant species and 7% of the world’s reptile, bird and mammal species.Unpacking the logo, her department explains that the incorporation of human silhouettes emphasizes the crucial role people play in species conservation. Its colours draw inspiration from the diverse hues of the African seasons. The rhino’s heart, in the shape of the African continent, symbolises the idea that the African continent is the wellspring of life.“The [CITES] CoP17 logo released today reminds all of us of the interconnectivity between different species, and of the fragile, complex relationships between humankind and our stewardship of our natural resources. South Africa looks forward to hosting this important gathering, where we will chart the course for a new era in species conservation,” Molewa said.Source: Department of Environmental Affairs
Life in Kashmir Valley returned to normal on Sunday after two days of restrictions and strike as the first death anniversary of Hizbul Mujahideen “commander” Burhan Wani on Saturday remained by and large peaceful.Shops and other business establishments were open and public transport plied smoothly. Movement and assembly of people were unrestricted, officials said. Restrictions were lifted after two days as the situation remained peaceful on Saturday.Authorities restored mobile and broadband Internet services in Kashmir. While mobile Internet was restored on Saturday night, the BSNL’s broadband service resumed on Sunday morning. Only 2G connectivity An official, however, said only 2G connectivity was available on mobile networks. “The high-speed network is still suspended,” he said. He said the decision to restore it would be taken after assessing the situation.Internet services across the Valley were snapped on Thursday night as a precautionary measure to maintain law and order in view of Wani’s death anniversary. Situation under controlThere were a few incidents of stone throwing on Saturday, but the situation remained under control and peaceful, the officials said.A woman was injured when she sustained multiple pellet injuries in one such clash in Shopian town. The separatists, including the Hurriyat Conference factions led by Syed Ali Shah Geelani and Mirwaiz Umar Farooq and the Yasin Malik-led JKLF, had called for a strike on Saturday. Restrictions had been imposed in five police station areas of Srinagar on July 7.
Mercedes’ British driver Lewis Hamilton powers his car during the Brazilian Formula One Grand Prix, at the Interlagos circuit in Sao Paulo, Brazil, on November 12, 2017. / AFP PHOTO / EVARISTO SALewis Hamilton and his Mercedes team will be aiming to end an already-triumphant season on a high while the chasing pack scrap for points, positions and prize money at this weekend’s season-ending Abu Dhabi Grand Prix.Much more than pride will be at stake for the middle and lower order teams, as they seek to finish strongly and boost their 2018 budgets, in the twilight showdown at the Yas Marina circuit.ADVERTISEMENT Kris Aquino ‘pretty chill about becoming irrelevant’ Read Next Stronger peso trims PH debt value to P7.9 trillion While the championship is already decided, the leading drivers may well also be challenged by their teammates Bottas, Kimi Raikkonen and Daniel Ricciardo.While they scrap at the front, it will lower down the field that some of the most ferocious battles are likely to take place.The Toro Rosso, Renault and Haas teams are separated by six points, and an estimated payout of around $12 million (10.2 million euros), in sixth, seventh and eighth places in the championship.Renault team boss Cyril Abiteboul, whose outfit are two ahead of Haas and four ahead of Toro Rosso, said: “This race is almost a championship in itself.”As the tension eats up the midfielders, it will be an emotional release for Williams’ Felipe Massa again as he competes in his final race before retiring.The 36-year-old Brazilian said: “I’m looking forward to it and plan to enjoy every moment, to finish my Formula One career on a high note.”F1 may also bid farewell to the Sauber drivers Pascal Wehrlein and Marcus Ericsson, tipped to be replaced next year, and to the McLaren-Honda partnership.McLaren are to be powered by Renault next season while Honda will supply Toro Rosso.The final race of 2017 may also prove the final event with fully open cockpits on the cars before next year’s planned introduction of a ‘halo’ closed cockpit protection system. Kammuri turning to super typhoon less likely but possible — Pagasa Trending Articles PLAY LIST 00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice Howard, Hornets rally to beat Wizards in overtime Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH “But we have not been on the top step of the podium since winning in Austin and we are determined to change that in Abu Dhabi.”Hamilton was the victor in Texas a month ago and, like his team boss, wants to end his season strongly with a 10th victory this year. “I’m going to give it everything in Abu Dhabi,” said the Briton, who has seen rivals Max Verstappen of Red Bull and Sebastian Vettel of Ferrari win the last two contests.Vettel will also be keen to impress again and clinch second place behind Hamilton in the drivers’ championship. He goes into the weekend with a 22-point advantage ahead of Hamilton’s Mercedes team-mate Valtteri Bottas.And Verstappen, buoyed by high praise from Mercedes executive chairman Niki Lauda, will be a threat as he seeks a third win of the season. Three-time champion Lauda last week described the 20-year-old Dutchman as the best young driver to enter F1.“In all my many years in motor racing, Max is the most fantastic young driver I’ve ever seen, no doubt,” said Lauda. “He impresses me – he is aggressive and fast. The only thing I would tell him is to keep his feet on the ground.”ADVERTISEMENT Hamilton has already wrapped up his fourth drivers’ world title and Mercedes their fourth consecutive constructors’ championship, but team chief Toto Wolff said the team is determined to win in Abu Dhabi for the fourth year in succession.“Regardless of what stands in the trophy cabinets back at base, our focus is always on the next race and the next championship,” he said.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“Our goal in Abu Dhabi is quite simple: to give the best of ourselves, to extract the maximum from our ‘diva’ in her final race and to win.“We saw promising pace in both Mexico and Brazil, circuits where we had expected to struggle more than we did, and this is a positive sign of the progress we have made in understanding our difficulties this year. 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MOST READ LATEST STORIES SEA Games hosting troubles anger Duterte Manny Pacquiao’s knockout loss against Juan Manuel Marquez in 2012 did not bother him as much as the setback he suffered against Floyd Mayweather Jr. in 2015.According to Hall of Fame coach Freddie Roach, Pacquiao was never the same fighter in the aftermath of being stopped as a pro. But he explained that Pacquiao, who suffered stoppage defeats in the early days of his career, saw the knockout loss as just another part of the sport.ADVERTISEMENT Hotel management clarifies SEAG footballers’ kikiam breakfast issue “Manny Pacquiao knows that being knocked out is part of the sport and accepts it more than anyone else,” Roach told boxingscene.com. “It’s part of the sport, unfortunately, things happen and that night things did not go our way.”Pacquiao (60-7-2, 39 KOs) is training under Roach, best friend Buboy Fernandez and strength and conditioning coach Justin Fortune for his defense of the World Boxing Association (WBA) “regular” welterweight title against Adrien Broner (33-3-1, 24 KOs).FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionThe contest scheduled Jan. 19 at MGM Grand in Las Vegas, with Showtime Pay-Per-View carrying the bout.In the same Las Vegas venue in 2012, Pacquiao faced Marquez for the fourth time in their rivalry. Private companies step in to help SEA Games hosting New season—not ROY plum—on Perkins’ mind TS Kammuri to enter PAR possibly a day after SEA Games opening In the sixth round, Pacquiao appeared to be on the verge of securing a stoppage win when Marquez, in the final seconds, clipped him with a perfect counter and the Filipino star was knocked unconscious.While there was always some talk of a fifth encounter, Marquez made a career decision to reject that option and eventually retired.“We were a a punch away from getting the same result on the other side. If Manny had not lost his balance, he would not have been beaten that way,” Roach recalled.“When they knocked me out the first time I was never the same, but Manny Pacquiao sees it as part of the sport and that’s why I think he’s so efficient.”In 2015 also in Las Vegas, undefeated five-division world champion Mayweather beat Pacquiao by unanimous decision in the bout billed as “The Fight of the Century.” —BOXINGSCENE.COMADVERTISEMENT SEA Games: Biñan football stadium stands out in preparedness, completion Manny Pacquiao part of 2019 SEA Games opening ceremony PLAY LIST 00:36Manny Pacquiao part of 2019 SEA Games opening ceremony00:50Trending Articles00:44Manny Pacquiao on Floyd Mayweather: Let him enjoy retirement02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games: Biñan football stadium stands out in preparedness, completion LOOK: Joyce Pring goes public with engagement to Juancho Triviño Sports Related Videospowered by AdSparcRead Next Is Luis Manzano planning to propose to Jessy Mendiola? Don’t miss out on the latest news and information. View comments
Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit . Right before HubSpot’s co-founder Dharmesh Shah took the stage to share wisdom from the book Inbound Marketing , Brandon Eley , the author of Online Marketing Inside Out shared his personal experiences in starting an online business. In different words than we use at HubSpot, he basically told us that the fundamentals of inbound marketing are the best solution to drive a thriving business today. Brandon learn ed some inbound marketing lessons the hard way, but as an early adopter who was growing his business from about 1999 through 2003, it was sort of to be expected. 2BigFeet.com was started as an online business in LaGrange, Georgia in late 1999 by two regular guys who knew how hard it was to find large shoes. In the early days of online retailing, the 2BigFeet team wanted to get found online and turn those eyeballs into dollars. They stumbled along the way, costing the business money and in many cases revenue. Brandon wants others to learn the easy way … by his example. Brandon’s key takeaways from his talk today: 1. Don’t Believe the “SEO Guys”Right after taking their site live, 2BigFeet hired an SEO consultant who ‘guaranteed’ them they’d be on the first page of Google. Sure. Right. At the time, he didn’t know better, but today we all should. There is no such thing as a guarantee to get on the first page! There are a lot of tactics that you can employ to improve your rankings , but hiring someone else to do what it takes, which is creating high quality content with relevant keywords, is not the answer. Brandon and the team were a few thousand dollars shorter and had lost about 3 months of time before they fired the SEO guy and worked on it themselves, improving results along the way. SEO is hard work because it is all about fresh and relevant content, so don’t believe any hype.2. Don’t Succumb to the Lure of the “PR Lady”A few years later, 2BigFeet felt they’d hit a plateau, and someone put them in touch with a PR lady who promised to get them coverage in pubs, local news, magazines and more. After a few more months, several thousand dollars and zero ‘free’ coverage, the team decided to cut the PR cord as well. Inbound marketing espouses the belief that journalists are out there looking for great stories — by reading blogs and following tweets — rather than waiting around to be spammed by a PR pitch. I believe there is a healthy balance that can be reached, but ultimately, great content that is findable delivers better ROI than a pure PR play . I think Brandon might agree.3. Don’t Forget to Do Usability TestingFinally, in a turn that some might think isn’t really about marketing, Brandon talked about usability testing. Turns out, there is a lot of testing in marketing, and in this case some usability feedback spurred the team to do what is effectively an A/B test on a call-to-action . They originally had a promotion code for flat rate shipping, but very few people took advantage of it and were frustrated and confused about how to use it. By moving from a promo code to a more automated flat rate shipping option, they found that conversion improved dramatically. Now, testing is a core part of their culture, and I think it should be for any marketer.By the end of his talk, part of me wished that the concept of inbound marketing had been around in 1999 so Brandon wouldn’t have had to figure it all out himself. The other part of me was thrilled that he shared his story so that small businesses the world over can dive in and be successful with Internet and inbound marketing, the easy way. Looking for more content from SXSW? Check out our HubSpot at SXSW content feed at http://blog.hubspot.com/sxsw ! Today, on the Day Stage at SXSW, there were a slew of speakers on Internet and social media marketing — just check out the schedule. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Originally published Mar 13, 2010 4:47:00 PM, updated March 21 2013 Public Relations Inbound Marketing Kit
and use the hashtag Intro Marketing Takeaway: Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future. http://itunes.hubspot.tv Google Allows Users to Block Tracking Finally, Twitter Search to Rank Tweets by Popularity : Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack. Twitter Is a Popularity Contest karenrubin (Episode length: 27 minutes, 32 seconds) Surprise Guest! – David Meerman Scott Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nestle / Facebook / Greenpeace timeline (in process) Watch HubSpot TV live at 4:00 p.m. ET on Friday at Episode #85 – March 26, 2010 Headlines Special Guest – Erin Weed ) http://www.girlsfightback.com #HubSpotTV mvolpe Nestle’s Fan Page ), Karen Rubin (@ Marketing Takeaway 2: As always, all the old episodes are in iTunes: erinweed How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@ ) and Erin Weed (@ www.hubspot.tv Marketing Tip of the Week Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash. http://www.erinweed.com Proactively monitor trends to prevent potential social media attacks. If you like the show, please leave a review! Marketing Takeaway: Cookies under fire as regulators move in Forum Fodder Crisis Planning: Prepare Your Company For Social Media Attacks Nestle Faces Social Media Terrorism Originally published Apr 2, 2010 3:00:00 PM, updated July 04 2013 To become more visible in search engines, get on the social media train!
Mobile Marketing , there will be 73.3 million smartphone users in the U.S. in 2011. And that number is only rising. It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. Reason # 5– Easy to do 67% of them research on their smartphone and then buy in a store. Marketing in the Moment But here’s the number that really gets me. According to Michael Tasner in his book “ Smartphone users look for a wide variety of information. That can be news, sports, games, restaurant information and location, or shopping. What the Google study pointed out is that 89% of them do their search with a degree of urgency. This sense of urgency should be of incredible interest to ecommerce sites as well as brick and mortar companies. For example, a smartphone user needs an appliance. They find it and have the option of going to a nearby store to purchase it or to have it shipped from an ecommerce site. They will do one or the other, depending on the proximity of the store and the time they need that appliance. The point is, if you offer that appliance and smartphone users can’t find you, you lose that sale. 9% visit the store first, then purchase on their smartphone Originally published Jun 24, 2011 4:00:00 PM, updated October 20 2016 If you are at all serious about a comprehensive and integrated marketing strategy for your company, mobile has to be a part of it. Topics: 16% research on their smartphone, visit the store, then purchase on their smartphone What are you waiting for? With the ever-expanding market of mobile (and smartphone) users combined with the paucity of companies marketing to them, now is the time to make the most out of mobile marketing. The competition is small at this point, and you can create a presence before it gets cluttered. If you are already advertising on the internet, you might be interested to know that ad spending across mobile devices is still low, which means you can get some great keyword phrases for bargain prices. Reason #2 – Consumers Marketing in the Moment Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack from Michael Tasner’s book According to Google’s latest : , packaging, branding, and public relations, you don’t want to lose your smartphone prospect when they are looking for your type of product on their smartphone. According to Google: chapter on mobile marketing 23% research on a smartphone, visit the store to check out the product, then purchase online on their computer. independent research Image credit: iStockPhoto social media marketing Reason # 3 – Urgency mobile marketing Smartphone users don’t do everything on their smartphones – and thank goodness for that. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. But for them, smartphones are now an integral part of their lives. If you are a company that puts time and effort into online marketing, For HubSpot users, their websites are automatically mobile-friendly. For everyone else, the process is relatively simple. There are many programs and agencies out there that can offer you a fairly quick way to make your site is mobile friendly. We’re making available for free a According to eMarketer Reason # 4 – Integration , 74% of smartphone users have made a purchase as a result of using a smartphone. When it comes to search, 53% of smartphone users purchase something as a result of their smartphone search. That’s 53% of 73 million. That’s a lot of purchasing power. What’s interesting is how this group actually buys. After searching, 40% use their smartphones to buy something in a store. In the world of ecommerce, 35% of them take their information, go online on a computer and buy, or 20% of them use their smartphones to complete their purchase. What this tells me is that these consumers are not picky about where they shop, and the smartphone gives them the options they need. It’s all about accessibility and urgency, which brings me to reason #3. As Tasner says, “Mobile is growing faster than any other online-marketing method, tactic, or technique.” What are you waiting for? , and in it there are sections on how to establish a mobile-only site and how to get started with mobile marketing. That includes tactics like SMS, MMS, special offers, advertsing, etc. I’m not alone in this admiration. Reason #1 –Timing ,” only 6% of businesses are doing any type of mobile marketing. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% of them mobile market. The book was published a year ago, so these numbers might be up a little, but not by much. This brings me to reason #1 for
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it’s doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. That said, 45% of local businesses indicate they would advertise with Groupon again.Consider the facts, compiled into this helpful infographic from BuySellAds.Have you experimented with daily deal site promotions? Where do you stand in the daily deal debate? Originally published Dec 5, 2011 6:30:00 PM, updated March 21 2013
And as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago. In fact, a collection of new roles has emerged, and they’re growing in importance within many marketing teams. Let’s examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team.New Marketing Roles of Growing ImportanceMarketing Operations / Pipeline SpecialistMarketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing’s role) and work (Sales’ role) the highest quality leads, something HubSpot has grown fond of calling “SMarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin, a HubSpotter in a marketing operations role adds: “We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.” Customer Evangelist / Customer Experience ProfessionalsIn 2011, Forrester released a report called “The Rise of the Chief Customer Officer.” The report detailed a trend existing among B2B and B2C companies alike — hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role (“CCO”), we’ve seen this trend at all levels in companies. Roles under this subset include community managers, customer experience designers, and customer communications officers. Skills and focus areas range, but the customer evangelist is essentially the internal voice of the customer within a company. Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers’ experiences with the company easy and rewarding. Beyond being “the right thing to do,” creating a positive customer experience actually drives results. In fact, according to Nielsen’s April 2012 Global Trust in Advertising report, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical.Inbound Marketing StrategistIt’s no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. “More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix,” writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead’s decision-making process. Gaines writes: “SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.”Lead Nurturing SpecialistAs most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision. And research shows that personalized marketing leads to more customer conversions than generalized communications.The lead nurturing role in an organization is steeped in customer and lead data. According to that same AMA/Duke University CMO Survey, “The ability to leverage information about customers in order to deliver and demonstrate value opens the door for marketers to fill the role as analysts and ‘data whisperers.'” Documentarian / VideographerTechnology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. As a result, video as a form of content is on the rise. It’s no surprise then, that 87% of online marketers use video content, according to Outbrain’s State of Content Marketing. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing, making it the top area marketers would invest in for 2012.As part of this investment in video as a content format, many companies are adding videographers to their marketing teams. We asked Chris Savage, co-founder and CEO of Wistia, a video hosting and analytics provider, what companies should look for when hiring video talent. “Adding the right videographer to your team can unlock an entire new channel of content for you,” said Savage. “The key is finding someone who has a mix of skills that complement your existing team. Besides just the basics of lighting, shooting, and editing, you really want someone who has a strong sense for what topics will be most successful on video.”Partnership / Co-Marketing ManagerCo-marketing is the practice of two, complementary companies collaborating on content or marketing initiatives. As a result, co-marketing brings fresh perspectives to your marketing initiatives and helps each company reach an audience that might not otherwise have found them. Dan Slagen, head of global marketing relations at HubSpot leads our co-marketing initiatives. Dan explains, “We partner with like-minded companies on projects that will help promote the marketing industry. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”Changes to Existing RolesIn addition to the growing prominence of some newer roles, a number of existing marketing roles have begun to change and adapt as well. Here are some top trends we’ve noticed.Social Media as a Core SkillFive years ago, a marketing department might have hired a young graduate to head up its social media strategy. But according to the 2011 Webmarketing123 State of Digital Marketing report, with an average of 68% of marketers generated leads from social media sites, social media is no longer a specialization but rather a core marketing skill. As such, new marketing hires at every level should be expected to understand and contribute to social media strategies. Analytics as a Core SkillAs you may have noticed above, analytics and data are playing a big role in emerging marketing positions. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015. As marketing departments grow in size and marketing budgets increase, the ability to measure the effectiveness of marketing campaigns and channels will become more and more essential. Read more about how to cultivate a data-driven marketing team in this blog post.The Technology CMOIn a Gartner study, Vice President of Marketing Strategies Laura McLellan asserts, “By 2017, the CMO will spend more on IT than the CIO.” Her assertion is backed by survey data in which 90% of respondents said that the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said.Media Relations: Less Pitch, More SupportAccording to the AMA/Duke University CMO survey, only 53% of companies are using marketing staff for traditional public relations activities, which is a significant step down from 65% in 2011. Talking with Laura Fitton, HubSpot’s inbound marketing evangelist, you’ll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. Even when it doesn’t result in a news story about HubSpot, Laura’s priority is to help journalists make connections and find data for their reports. In all of these developments and newly emerging roles, there are a few overarching trends: The importance of data, useful content, and relationships are on the rise. With these trends in mind, here are a few tips for interviewing today’s inbound marketer. And for those of you on the other side of the interview table, here’s how to get hired as an inbound marketer.What new roles have you added to your marketing team? What roles would you add if you had the capacity? Share with us in the comments.Image Credit: healthrx.com Marketing Jobs Originally published Nov 16, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Ch-ch-ch-ch-changes.” Could David Bowie’s 70s hit be a marketer’s theme song, or what?On a related — but arguably more serious — note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.Just take a look at how the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …