NBA players Markieff, left, and Marcus Morris arrive at Superior Court for the second day of their aggravated assault trial, Tuesday, Sept. 19, 2017, in Phoenix. The twins, along with Gerald Bowman, are charged with assaulting Erik Hood outside a recreation center in 2015 in Phoenix. (AP Photo/Matt York)PHOENIX — The man accusing NBA players Marcus and Markieff Morris of aggravated assault was pressed Tuesday by defense lawyers about his financial motives in the case.An Arizona grand jury indicted the Morris brothers on felony aggravated assault charges. They are accused of helping three other people beat Erik Hood outside a Phoenix recreation center on Jan. 24, 2015.ADVERTISEMENT LOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Cops linking 2 drug cases to murder of Tagudin judge – CJ Peralta PLAY LIST 01:07Cops linking 2 drug cases to murder of Tagudin judge – CJ Peralta01:51SC gives QC court one month extension to resolve Maguindanao massacre case01:16CJ Peralta says QC judge followed rules in giving nod to raids on militant offices01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Hood stressed in court that he wasn’t looking at any of the defendants differently from each other.Hood initially identified both Marcus and Markieff Morris as assailants, but testified that he later changed his statement to police to say Markieff did not physically assault him but had been in the vicinity.Defense attorneys pressed Hood on his knowing about the NBA players’ substantial assets and asked if he was intent on having a claim on at least one of the Morris twins for his financial gain. Hood denied that claim.Eckstein reviewed text messages Hood sent to multiple people indicating the Morris twins would have to pay him millions in financial damages for the case.The Morris brothers face the possibility of prison time and discipline from the NBA, including a minimum 10-game suspension, if they are found guilty. Marcus was traded to the Boston Celtics in July, and Markieff is now with the Washington Wizards.The two-week trial also threatens to disrupt the start of their 2017 NBA season, with training camp set to begin for both players on Sept. 26. Read Next The Morris brothers have known Hood since they were promising teenage AAU players, but Hood testified they had a falling out in 2011.Hood testified that his relationship with the brothers became strained because of a misinterpreted text message he sent their mother. He said there was nothing “improper” happening with him and their mother.Defense attorney Timothy Eckstein suggested Hood knew he had no chance of having a professional relationship with the players after the 2011 incident, but Hood insisted their relationship was not based on the twins making it to the NBA.The Morris brothers were drafted back-to-back in the first round of the 2011 NBA draft.The 6-foot-9 twins became teammates in 2013 when Marcus was traded to the Suns.ADVERTISEMENT Nonong Araneta re-elected as PFF president View comments E.T. returns to earth, reunites with grown-up Elliott in new ad Kammuri turning to super typhoon less likely but possible — Pagasa Under Armour’s Bandit 3 running shoes are ready to help you take on the street Two of the other co-defendants pleaded guilty Sept. 13 to the same charges. The Morris brothers and the final defendant, Gerald Bowman, have pleaded not guilty.Hood told Phoenix police he was leaving a high school basketball game when he was approached by a friend of the Morris brothers. Hood said the man was speaking to him when he was punched in the back of the head.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutHood tried to run but fell down before five men, including the Morris twins, punched and kicked him repeatedly, authorities said. All five left in a Rolls Royce Phantom, according to police.Hood, 36, testified he wanted justice for the incident that left him with a broken nose and other injuries. MOST READ Fire hits houses in Mandaluyong City LATEST STORIES Brace for potentially devastating typhoon approaching PH – NDRRMC Don’t miss out on the latest news and information. Frontrow holds fun run to raise funds for young cancer patients BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight
Sports Related Videospowered by AdSparcRead Next Hotel says PH coach apologized for ‘kikiam for breakfast’ claim She finished with 13 points versus the Taiwanese but was disappointed with how they lost their early third set lead.READ: AVC: Chinese-Taipei trumps Philippines for crack at 5th placeValdez said they just have to keep their heads high with the tournament about to wrap up.“We’ll just have to fight because we can still achieve great things if we just fight for it,” said Valdez in Filipino. “This is a game, there will be losers and there will be winners, but let’s just think of the brighter things and let’s hope that we can win.”ADVERTISEMENT LATEST STORIES Pagasa: Storm intensifies as it nears PAR NATO’s aging eye in the sky to get a last overhaul Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Lacson: SEA Games fund put in foundation like ‘Napoles case’ “Definitely this is a challenge for us to be consistent, to be on top of our game every game,” said Valdez Tuesday at Alonte Sports Arena. “This is a learning experience for us.”READ: Thailand silences PH to advance to AVC semis FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingValdez, after putting up her tournament-high of 20 points in the Philippines’ win against Vietnam, labored for nine points, and converted on just 8-of-26 of her spike attempts against the Thais.The 24-year-old was visibly frustrated throughout the match as her attempts either bounced got blocked or just went awry. MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Robredo should’ve resigned as drug czar after lack of trust issue – Panelo CONTRIBUTED PHOTOBIÑAN, Laguna—Philippine outside hitter Alyssa Valdez said their disappointing loss to Thailand in the AVC Asian Senior Women’s Volleyball Championship will serve as a lesson as they try to finish the tournament on a high note.But the following day, the volleybelles dropped another three-setter for a second straight game, this time to Chinese-Tapei.ADVERTISEMENT AVC: Chinese-Taipei trumps Philippines for crack at 5th place Trump signs bills in support of Hong Kong protesters Don’t miss out on the latest news and information. View comments
So, you’re doing a website redesign ?”Why?” is the question I always ask. Unfortunately, I usually get the wrong answer. However, if you’re doing a website redesign in order to increase traffic and generate more leads and sales from your internet marketing activities , than you should continue reading.Free Workbook: How to Plan a Successful Website RedesignThe other day I argued that most web design firms don’t design and develop websites with business goals in mind . The biggest area where these firms *generally* lack know-how is how to do a website redesign with SEO in mind. If done wrong, here’s what happens:You could lose your rank for keywords you are already ranking for. Whether you’ve put much effort into SEO already or not, most websites generate a good portion of their traffic from their organic search listings. Don’t screw it up.You could be rewriting content for no strategic reason. If you have an existing website, chances are that you’re *almost* ranking for at least a handful of relevant keywords. When you’re rewriting content, you should find out what those keywords are and then use them to guide your content creation.You could lose the value of your inbound links. Existing links from other sites usually point to different pages on your site. They drive direct traffic and support your SEO. Make sure you map and redirect old pages to new ones.You could do a lot of things that need to be redone again. SEO affects how you organize the pages on your site, your navigation, the words you use to name your pages and many more things that are more expensive and time consuming to change after you build your site. So, if you’re a marketing manager or a business owner relaunching your website, it’s important for you to understand this process. Since this process requires thorough keyword research and since keyword research requires knowledge of the business, this should be a very collaborative process.The company you hire should have these skills and collaborate with you, or you should find someone that will.As I mentioned in my last post, there are parts of your internet marketing strategy where you need to be intimately involved . This is one of them. Topics: Originally published May 7, 2008 8:15:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Redesign
Takeaway: Find out where you customers are hanging out and what technology they are using and target them there. Your inbound markeitng strategy is not about being on MySpace or Facebook or mobile – its about being where you can attract the most customers most effectively. Voters Watching Online Video More Engaged in the Election, Cisco/Compete Survey Finds – NYTimes was tracking peoples feelings – http://blog.clickz.com/081105-165141.html Like HubSpot TV? http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/mcdonalds-brings-back-the-mcrib-and-is-taking-it-mobile.html Mobile Promotion for a Sandwich Headlines – Twitter #voteReport had what people were seeing – How do you effectively launch a viral video campaign? Julie at www.laserexpedition.com Visits to Obama Site Nearly Double Those to McCain Site in September – Nielsen Online shows that visitors to the web site of Democrat Barack Obama have outpaced those to the site of Republican John McCain by a nearly 2-1 margin. The firm said that unique visitors to BarackObama.com totaled 7.9 million in September, while those to JohnMcCain.com were 4.2 million. Total video streams on JohnMcCain.com were 3.2 million, nearly triple the figure from August. Video streams on BarackObama.com also increase 60% to 2.0 million. HubSpot TV Episode #14 – November 7, 2008 It’s time for change. Dive into inbound marketing. Now (new president, bad economy) is the perfect time. Subscribe in iTunes US Navy Issues Web 2.0 – Takeaway: This election changed how social media is used and people’s awareness of it. This will only increase it’s value and the number of people using it. Don’t be left behind. Takeaway: Does your company have a social media guideline? If not, coming up with one might not be a bad idea. Marketing Tip of the Week – Did all that Social Media work for Obama? (PDF) http://www.nytimes.com/interactive/2008/11/04/us/politics/20081104_ELECTION_WORDTRAIN.html http://www.change.gov/newsroom/blog/ Email List Hygiene – http://blog.compete.com/2008/11/04/election-day-obama-mccain-palin/ 33.5 Million people watched the Obamamercial – http://blog.compete.com/2008/10/31/presidential-election-online-video-viewing/ Forum Fodder Keep your email marketing lists clean! Put a program in place to manage your bounced addresses. http://www.xconomy.com/boston/2008/11/04/obama-voters-text-support-to-locamoda-display-in-times-square/ http://search.twitter.com/search?q=%23votereport Takeaway: People watching online video are more engaged. Start experimenting with online video to try and engage your customers. Mailbag Obama has a blog, will it continue? – Election Recap http://www.webinknow.com/2008/11/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector.html http://www.nielsen-online.com/pr/pr_081031_2.pdf http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/obamamercial-pulls-in-335-million-viewers.html Obama text-to-Times-Sq Jumbotron Experiment – The parrot is back! – @gboyle2011 requested that the parrot come back to the show Obama’s site had a 60% rise in traffic the week before the election, McCain’s had just 9% – http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5349/view/topic Originally published Nov 9, 2008 1:58:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Date and time: Twitter @Anywhere , took the stage to a packed room at South By South West Interactive on Monday afternoon to break some major news about Twitter. Digg . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter’s new feature called @Anywhere to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. should help people discover more interesting information and then help Web sites build more consistent traffic and engagement around their content. He says that the service is designed to make it easier for people to connect. Williams explains that Since starting in late 2006, Twitter has emerged as . Social Media Marketing Book The conversation started with an announcement from Willliams about http://blog.hubspot.com/sxsw A Look Inside Twitter The Huffington Post Conferences Twitter Twitter.com is a consumer interface, but CoTweet and Hootsuite built a business on Twitter creating a customer service interface. He also pointed out theirs is a hardware device that lets bakers automatically tweet when new cookies are coming out of the oven. , which integrates Twitter into Web sites, allowing people to follow people and get Twitter data without actually visiting Twitter.com. This platform will launch on about 16 Web sites, including Originally published Mar 15, 2010 10:49:00 AM, updated October 20 2016 In discussing his leadership approach to Topics: and Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the , Williams says that he spends half of his time thinking about the product and the other half on focusing on organizational issues. He also mentions that he tells new employees to remember that there are more smart people outside of the company than inside of it. a major leader amongst social media platforms for a 30 minute overview of the Science of ReTweets! Reserve your spot now Friday, March 19, 2010 at 1:00pm ET . Hungry for more content from SXSW? Check out our HubSpot at SXSW content feed at Live Webinar: The Science of ReTweets With Dan Zarrella Evan Williams, CEO of He aknowledged that sharing data with Google and Microsoft was a difficult discussion in the organization. Once people realized that, it helped better distribute the awareness of Twitter. Openness was a constant theme of many answers from Williams.
and use the hashtag Intro Marketing Takeaway: Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future. http://itunes.hubspot.tv Google Allows Users to Block Tracking Finally, Twitter Search to Rank Tweets by Popularity : Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack. Twitter Is a Popularity Contest karenrubin (Episode length: 27 minutes, 32 seconds) Surprise Guest! – David Meerman Scott Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nestle / Facebook / Greenpeace timeline (in process) Watch HubSpot TV live at 4:00 p.m. ET on Friday at Episode #85 – March 26, 2010 Headlines Special Guest – Erin Weed ) http://www.girlsfightback.com #HubSpotTV mvolpe Nestle’s Fan Page ), Karen Rubin (@ Marketing Takeaway 2: As always, all the old episodes are in iTunes: erinweed How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@ ) and Erin Weed (@ www.hubspot.tv Marketing Tip of the Week Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash. http://www.erinweed.com Proactively monitor trends to prevent potential social media attacks. If you like the show, please leave a review! Marketing Takeaway: Cookies under fire as regulators move in Forum Fodder Crisis Planning: Prepare Your Company For Social Media Attacks Nestle Faces Social Media Terrorism Originally published Apr 2, 2010 3:00:00 PM, updated July 04 2013 To become more visible in search engines, get on the social media train!
Originally published Jan 10, 2011 3:30:00 PM, updated February 01 2017 Video Marketing Create a Contest for Best VideoLaunching a contest is a great way to go about crowdsourcing videos. Make sure the contest prize you offer is a significant sum, but not as big as the marketing budget for a full-blown video. Then, invite local film school students to participate and encourage them to create the best video assignment.See How Other Businesses Did ItHP, for instance, used the D&AD Student Awards to launch a similar contest in 2009. Its assignment was: “Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive.” The end result of this contest was brilliant! It enjoyed thousand of views and hundreds of positive comments.Give People OpportunityWhy would anyone participate in such a contest apart from the possibility of winning a prize? “They want the exposure,” says David. People are eager and excited to express their creativity and receive a public acknowledgment for it. So don’t think contests are a way to get a video for cheap. It is more about giving an opportunity to people who wouldn’t otherwise had it. Don’t exploit them but celebrate their unique perspective and knowledge.What is your recipe for creating valuable videos? Topics: Videos present a great way to create remarkable content and expose your business to more PR opportunities. But coming up with creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videos come in to offer the perfect solution for a clever and well-budgeted clip.In this episode of the Marketing Cast David Meerman Scott shares tips about crowdsourcing videos for your business. Watch the video below to hear his insights! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
What are my top five referring sites, and are they same as the ones that I had last year? Why or why not? can help you understand this if you’re a HubSpot customer, by showing you your traffic over time by domain and which pages on that site referred that traffic. How much traffic do I get from search engines, and what does it look like over time? HubSpot’s Referrals chart For your referrers, take a look at who has stopped sending you traffic, and where your traffic used to come from on their site. What was the referring URL from them? Find out what happened to that page on their website. Is that page gone, or otherwise not really accessible? That means that it is time to build new links from that source, or from them and new sources so that you can reclaim your missing traffic and value from that relationship. Chances are, it was an innocent mistake or aging of a link or you’d already know about it, so keep up your efforts. At this point, you should have a pretty clear picture of what traffic is arriving at your website via organic search and referring sites, and what words or locations specifically refer that traffic through to you. In my next post, I will examine ways to react and develop a coherent plan to recover and grow your traffic from organic search and referring sites. HubSpot’s Sources application Nicholas_T If a site that used to be a top referrer has dropped off, what happened? Look at the pages or links on their websites that used to be helping keep your site full of vital traffic, and see what they changed there. can make this very easy, and it’s still possible to do in Google Analytics or other tools with a bit of work. Digging Deeper Usually when traffic is dropping off like this, it’s because some keywords are rising and others are falling, and some sites are rising or falling, but the falling numbers outweigh the rising ones. It’s important to take note of which are which though – it will help you focus your efforts on your “trouble spots” more closely. Which particular keywords are rising or falling for me over the last year? Photo Credit: Topics: Measuring SEO For each of your keywords where traffic has dropped off, think about why this happened. Did you remove a page from your website that used to rank well in search? Did you change the optimization of the page? Think about which page of your website is or was optimized for that keyword, and what happened to that page. You shouldn’t necessarily just revert that page back to the old version – But think about what other pages might be a good fit on your website, or if you need to add a brand new page to represent that missed keyword, and re-optimize around it. The first step to understanding why your traffic decreased is to examine the various sources that send traffic to your website. Tools like Originally published Jan 31, 2011 8:00:00 PM, updated October 20 2016 Questions to Ask Yourself Now: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
18) Complementary Products BoardOkay, so maybe you have a board for your own products. But you’re super helpful, too … right? Create a board for complementary — not competing — products that your audience would find useful, like AMD does in its “Laptop Bags & Cases” board. What other boards are you using to power your Pinterest marketing?Image Credit: net_efekt 19) Inspirational Industry QuotesMotivate your audience with inspirational quotes from industry thought leaders and experts. The Wall Street Journal adopts this idea in its “Quotes” board, for example. 26) A Day at the Office BoardWhat’s office life like at your company? Give your followers an idea with a board that features the goings on at your office, like Petplan does in its “Just a Day at the Office…” board. 11) User-Generated BoardBecause you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Let Pinterest users get in on the action with a user-generated pinboard. You can either gather images and compile them into a board yourself, as the Weather Channel has done through its “iWitness Photos” board, or give specific users permission to pin content to your boards themselves, as Drake University and ModCloth have done. 10) Mission BoardGive your Pinterest followers a sense of your company’s mission and values, like the U.S. Army does in its “Army Values” board and Heart Shaped World does in its “Supporters & Causes” board. 28) Boards Organized By LocationIs your company a franchise? Maybe you just have multiple office locations around the country — or the world! Create a series of boards focused on each of your locations, as Ronald McDonald House Charities has done with its Pinterest account. Topics: 20) Events/Conferences BoardFeature awesome conferences and events in your industry, or create a board to promote an event you’re hosting yourself, as we’ve done at HubSpot with our “Inbound Conference” board. You coming? 12) Blog BoardHighlight your awesome blog content via a blog board. Just be sure each post you pin has a compelling visual within. Grand Image and HGTV both offer stellar examples of blog boards. 27) Newsjacking BoardsThat’s right. You can use Pinterest as a platform for newsjacking, too! The U.S. Army does this nicely with its “U.S. Army Olympians” board, where it highlights U.S. army soldiers who have competed or coached in the Olympics — just in time for the 2012 London Olympics! Peapod did this, too, for the Super Bowl, using its “Super Bowl Party” board to feature snack food and recipe ideas for the big game. 15) Visual Industry Data/Statistics BoardDoes your audience love data? Highlight interesting data and statistics for your industry in a visual way — through charts and graphs! Econsultancy has a cool “Stats and Charts” board, for instance. 14) Testimonials BoardAre people saying nice things about you? Share it with Pinterest! Or take a spin on this idea, like the U.S. Army does through its “‘Thank a Soldier’ Notes” board, seen below. 17) Meme BoardCreating memes to help power your social media presence in general (here’s how!)? Feature them on their own board, as we’ve done in HubSpot’s “Meme-tastic Marketing!” board. 24) Customer Interest BoardCreate boards that play to the interests of your prospects and customers. Jewelry maker Gemvara knows that a lot of its customers come looking for engagement and wedding rings, so its “‘Fit The Dress’ Recipes” board is a great choice. Similarly, HubSpot customer AmeriFirst Mortgage has its “Lavish Landscapes” board for its future and current home-owning clients. With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands’ personalities, engage their social media fans and followers, and even generate some leads along the way. But many marketers — particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning?Well let me tell you, fellow marketers: You sure do have some options!I scoured Pinterest looking for examples of truly engaging pinboards and realized there are quite a few companies out there doing some really creative things with their Pinterest accounts. So if you’re ready to get your feet wet with visual content, here are 28 creative pinboard ideas to power your Pinterest marketing. And what’s even better? Most — if not all — of these pinboard ideas can be transferable to your own Pinterest account, whether you’re company is B2B, B2C, or nonprofit. Time to get pinning!1) Idea/Inspiration/Example BoardInspire your fans and followers! Think about your target customers’ interests and hobbies, and create a board to give them examples and ideas to inspire them. For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its “Color Inspirations” board to inspire its followers with colorful examples, and Drake University uses its “Study Inspiration” board to motivate its student audience. 2) Philanthropy BoardShow off your business’ philanthropic side with a philanthropy board! Pinning images of your employees giving back to the community will show followers that your company cares about the greater good, just as FedEx has done through its “FedEx Community Involvement” board pictured below. 9) Employee BoardGive Pinterest users the opportunity to get to know the awesome people behind your brand. Petplan Pet Insurance does this creatively in its “Meet the Team” board, in which it features most of its team members with a furry friend. Furthermore, Salesforce uses its board to highlight why its employees love working at Salesforce, and Peapod profiles its employees in its “Peapod Pros” board. 7) Behind the Scenes BoardWhat happens behind the scenes that makes your company run like clockwork? Give your Pinterest followers the inside scoop with a board that highlights just what happens behind the scenes at your business. Peapod does this well with its “Where in the world is that Peapod Truck” pinboard, and General Electric makes machinery fascinating in its “From the Factory Floor” board. 5) Customer Success BoardHighlight your customers’ successes in one of your boards as Salesforce does in its Customer Success Stories” board, populated mainly by video pins. 8) Contest BoardUse your Pinterest presence to hold a contest and motivate your followers to action, like GE does with its “Freshpedition Sweepstakes” board. You can also highlight submissions to past contests, as the manufacturing company does in its “#GEInspiredMe” board. Originally published Aug 6, 2012 7:34:00 AM, updated October 20 2016 Pinterest Marketing 21) Brand Lifestyle BoardCreate boards that appeal to the lifestyle your brand promotes. Chronicle Books does this well with its “Library Love” board, for instance. 25) Industry Cartoons BoardUse a board to feature funny industry cartoons, as MarketingProfs does in its “SnarketingProfs” board. HubSpot has a board like this, too! 4) Video BoardPinterest isn’t only for pinning pretty images. Users can pin videos, too! So if videos are a part of your marketing mix, create a board just for them as Gemvara and Econsultancy have done below. 23) History BoardAppeal to the history buffs in your audience. Compile a board to highlight your history, whether its the history of your business — like in Intel’s “Our Heritage” board — or the history of your industry, as MarketingProfs features in its “History: Vintage Marketing” board. 16) Industry Infographics/Diagrams/Flowcharts BoardSimilarly, if your audience is crazy for industry-related infographics, diagrams, or flowcharts, create a board just for them, whether you’ve created them yourself or collect them from the web. Mashable has a board just like this, as does Intel! 6) Products/Services BoardWe don’t recommend you litter your Pinterest presence with product-specific pins, but we think one or two boards dedicated to your products and/or services is just fine. AMD, for example, has a board dedicated to its technology, and we have one at HubSpot, too, featuring a peek at our marketing software. 13) Content/Resources BoardPiggybacking on the blog board idea, create a board to showcase some other awesome content and resources, whether its content you’ve created or content you’ve aggregated from other sources. Petplan does this well with its “Healthy Reads” board, and HubSpot even has its own “Helpful Marketing Ebooks” board. 3) Marketing Campaign BoardUse one of your boards to feature one of your latest marketing campaigns. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its “Little Things Project Tour” campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well. 22) Industry Tips BoardOffer some tips! You can either pin original tips you’ve visually optimized, or pin content like tip-focused blog posts you’ve written or aggregated from others. Take a look at how Petplan and CNET do it. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: If you choose this route, it may be tempting to start thinking of yourself as an artist. In fact, writers may have the same impulse. But if you’re working in the context of marketing, you’ll grow your career faster and further if you shake this alluring label, and think of yourself as a business person. Our content is not art, it’s achieving a business end. That doesn’t mean it lacks flair, but it does mean it’s not serving personal purposes. Content creators will find 1) more, better content is created, and 2) others are more excited to work with them when they are less fussy, and more objective with their output. Originally published Apr 23, 2013 1:00:00 PM, updated July 28 2017 I graduated from college with a degree in Renaissance literature and European history.Needless to say, I was qualified for nothing.But I thought maybe a career in academic publishing made sense, and wouldn’t be that hard to come by.Quite wrong, evidently (and in retrospect, quite obviously). A few months later, following a deafening silence from every publishing company in the area, I had me some bills to pay. So I took a job doing some copywriting and copyediting in a marketing department. I had no intention of growing a career in marketing, but it’s the closest I could get to getting paid to “use my words.”Skip ahead some years, and here I am with a career in content, and a career in marketing. At the same time. I often say that, for a content geek, I was born at the exact right time: A few years earlier and I wouldn’t be working in content at all, a few years later and I would have missed the initial content wave in the inbound marketing industry. But luckily, content is fueling inbound marketing right now. That means there’s this whole field where “marketing” and “content” intersect that’s developing right before our eyes, and we have the opportunity to shape it.So I thought it would be good to try to lay out exactly what that career path looks like so anyone starting out, in the thick of it, trying to grow their career in it, hiring for it, or trying to mentor employees can get some idea of what they could be doing. Here’s what I see the opportunities being right now for anyone who is working in this world, or anyone who wants to get into it. WritingMost obviously, a marketer’s career in content (or a content creator’s career in marketing) can take the form of being a writer. You could establish yourself as a jack of all trades — not a bad place to begin if you’re just getting started and trying to find your super power — but as your career progresses, you might consider specializing if you want to stay in a writing function. This specialty could take a few forms; here are some of the most popular:Short-Form Content: things like blog posts, tip sheets, copy for emails, newslettersLong-Form Content: things like whitepapers, ebooks, or even real books (the ones you can hold in your hands … or download on your tablet)Content for an Industry or Persons: specializing in a certain audience, like the C-Suite, or analysts, or perhaps gaining expertise around a particular industry, like manufacturing, insurance, or pharmaContent Format Types: Carving out a niche in specific content format types, like ebooks and whitepapers, research reports, or webinarsWhether you choose to be a generalist or a specialist, focus on creating the highest quality content. While cranking out a high volume is certainly important — dilly dallying around doesn’t cut it when a bottom line is at stake — it doesn’t matter how much you create if the quality is poor.(Note: Regardless of where your career progresses, I firmly believe everyone should start or have some experience in the writing role. It’s extremely difficult to do anything else in this blog post well without a foundation in writing. Remember, even designers will have to work with copy and copywriters.)Design and Multimedia ContentContent creators working in marketing are ideally, at the very least, comfortable with visual content. But marketers less comfortable with the written word are able to grow a career specializing in visual content. Just like those pursuing a marketing career centered around writing, this may include many different tracks:Static visual content, like infographics, data visualizations, or visual social contentVideo content, perhaps even podcastingInteractive content, like the hottest new thing to hit the content waves, parallax scrollingGamification of contentAll marketers have a need for visual content professionals, and many are used to outsourcing that design work, sometimes much to their chagrin. Specializing in the field could give you a leg up on others in the content field, and endear you to colleagues, bosses, and interviewers who aren’t used to working with someone with advanced design chops. Marketing Jobs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Again, I urge writers working in a marketing function to follow this advice, as well. You can have opinions, but keep them rooted in professional experience, not personal proclivities.EditingIf you’ve mastered the writing function, you may find a career in editing to your liking. I say this comes after the writing function because it’s extremely difficult to be a great editor without having writing skills. This doesn’t mean editors are necessarily better writers than those making a career in writing — sometimes it’s the exact opposite, in fact. But the best editors have gotten their hands dirty as writers in the past, understand how to fill a blank piece of paper with content, can establish a brand’s positioning within a piece of content, and have self-edited and been edited before.In short, not all writers are editors, but all editors should be, or have been, writers.This is a fantastic career path for anyone working in a company that’s more progressive on the inbound marketing wave. They’ll typically think of their content as a commodity, and act as if they’re their own publishing house, or even a media company. You may also find editorial roles within marketing agencies. In both cases, you may find it beneficial to specialize as one would in the writing track discussed in the first section of this post.Content TrainingContent training is a natural offshoot of the editorial role. Depending on the size of your organization, it may be coupled with the editing role or its own position. Again, this is more typically seen in organizations that think of themselves as publishing houses or media companies (even if, by the technical definition, they are not).Content training is a bourgeoning field in marketing for two reasons:Marketing departments need a high volume of high-quality content.There aren’t a lot of people who are equipped to deliver it. Yet.As such, organizations are in the position to have to train and transform their employees into content creators. Often, the people best equipped to do this are those who have spent time in the writing and editing functions, because they’re able to lead by example, and provide critical, specific feedback on precisely what a person needs to do to improve their content creation.Project ManagementProject managers abound in many other fields; why not content? Well, many organizations and marketing agencies already employ excellent project managers, and this career path is a rewarding one for those who want to be close to content, but not up to their ears in words, semicolons, and track changes. These folks will have a few key skills:Organized and deadline-orientedGood communicator, both with internal employees, clients (if applicable), and contractors, freelancers, and vendorsAble to identify the difference between high- and low-quality contentCan ascertain which writers, designers, editors, researchers are the right fit for certain projectsHas enough familiarity with different content types to assess time and budget for project completionThis is an incredibly rewarding career within the marketing and content industries because you still have that feeling of having created and shipped something successful, plus your skills are easily transferrable.Content Channel Measurement, Analysis, and GrowthWhen content and marketing intersect like they do in our inbound marketing world, it’s easy to forget that you can grow your career down the (gasp!) marketing path, too! For example, you might want to spend time considering how content on one channel — say your blog — integrates with content on another channel, like social media. How do you market, and remarket, the content you already have? How do you market individual channels, like your blog? That’s right, your blog does marketing for you, but you also have to market your blog. Same goes for all the other channels on which content lives, and markets for you.Considering how email, social media, blogging, PR, and all the other channels and assets you use for content can be scaled, used more effectively, and generate more ROI, is a career that’s excellent for those with content chops, and a love for and interest in inbound marketing.I’m sure there are other opportunities out there for marketers that want to specialize in content. What other ideas do you have for those looking to shape a career in inbound marketing, as well as content? Image credit: Marilyn Roxie
Our stat-hounds cannot keep up. Figures for website traffic from mobile devices have jumped again. This time from 13% in 2012 to nearly one-fourth (24%) in the first quarter of 2013 — a 78% increase in total.So if it’s all the same to you, whenever someone asks about mobile driven traffic from this point forward, we’re just going to say, “more than the last time you looked.”You already know that mobile is a force to be reckoned with, and odds are, you’ve put some thought into it. You may have pulled up your site on your mobile phone or checked it out on a tablet to see how the experience comes across. But as you add more content and consumer tech adds more and more devices, it can be difficult to scale that approach.Enter HubSpot’s Device Lab, a free tool we’ve just created to help you see how your site looks across all sorts of devices — from iPhones to Galaxys to Desktops. It’s a little like playing dress up with your website, except this game could save you from losing a hefty slice of your visitors to competitor sites.Here’s how the tool works. Check it out. It’s still in beta, which means we’re working on making it perfect, but please do give it a try.How to See What Your Site Looks Like on Different Mobile DevicesPut the URL you’d like to view into the Device Lab: You can choose your own homepage, a new landing page you’ve created, or even a competitor’s site. What you want to look for in the results is how the overall experience changes from device to device. Are the images loading properly? Is your page getting cut off? Does the visitor from that device have to zoom or scroll excessively to find a call-to-action (CTA) or fill out a form?In just a couple of seconds you’ll get a custom report: The first thing you’ll notice in the report is a meter for the percentage of overall internet traffic driven by each device. For now, this is just a guideline based on average internet usage, but there are a number of free tools that will help you get custom reporting for your own site, the easiest being the mobile report within Google Analytics, if you have that set up. Next, you’ll see a visual of how your site looks when viewed on the six most commonly used mobile devices:iPhone4 and 4SIPhone5NexusSamsung GalaxyiPadPlus a desktop view for comparison A sample cut from HubSpot’s Device Lab ReportWhat to Do With This ReportThere are three possible outcomes from this report:You are happy with the way your site looks on every device. Congratulations! As my dad would say, “You done good, kid.” Since the visuals are good, you can now move on to thinking about how you can adapt your content strategy to drive more conversions from mobile devices. Think about how buyer behavior changes on mobile and try to identify the most common and essential actions a visitor takes on your site. Then prioritize your content to make that interaction frictionless. You are happy with parts of it, but see some problems. Maybe some devices look better than others, or the top of your page looks good, but when you scroll down there are some elements that look off — perhaps, a video or image that isn’t adapting well to the device. In this case, make yourself a checklist. If you have a designer on staff, HubSpot’s got a bunch of tips available for how to make page elements like iframes, videos, and images responsive for mobile devices. It’s a hot mess. Don’t panic. Take a look at your mobile traffic numbers to see where your audience is on the curve of mobile adoption. Again, you can get a sense of this in Google Analytics or by taking a look at benchmarks by industry. If your numbers are on par with or ahead of internet averages, you’ll want to look at moving to a mobile-optimized platform for your next website redesign. HubSpot’s Content Optimization System uses responsive design to automatically repackage your website to fit any device. And when it comes to creating a complete mobile strategy, you can take things piece by piece. So now you know how it works, and you’re prepared for any outcome — why not give it a try? Mobile Optimization Topics: Originally published Sep 19, 2013 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Sep 27, 2013 3:00:00 PM, updated February 01 2017 Marketing Case Studies Topics: Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing.You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those few individuals who updated their photos today. Or, maybe you’re just eying the clock, bored out of your mind.We feel you. We know it’s been a long week. And we wanted to help. So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. Puppies, kittens, babies — all are fair game. If you need a little afternoon pick-me-up, keep on reading and prepare to awwwwwwwwww.10 Adorable Marketing Campaigns That’ll Make Your Face Melt1) P&G, “Thank You, Mom” This is seriously one of my favorite ads of all time. Adorable, coordinated kids. Loving moms who sacrifice everything for them. And then those adorable, coordinated kids grow up to be champions — all because of their moms. Honestly, it’s getting me a little teary just writing about it right now. So go on — watch it. I dare you not to be moved.2) Volkswagen, “The Force”This ad also features a cute kid (noticing a pattern here?) — but this time, the boy isn’t sporty. Instead, he’s a Star Wars lover who believes he has superpowers. I won’t ruin the adorableness anymore … just watch the video below.3) GEICO, Customer DelightA crucial part of any inbound marketing strategy is something that lots of people forget about. It comes after you attract someone to your website, convert them to a lead, and eventually sell to them as a customer. After allll of that, you’ve still got work to do: you’ve got to delight your customers so they are yours for life. There’s lots of ways to make your customers happy, but GEICO embraced cuteness in the video below. Heck, it’s even a good lead generation tactic as well — I’m not even a customer and I’m feeling delighted after watching it!4) Pedigree, Police Dog Sometimes, animals just make the funniest expressions. They are not only hilarious, but also adorable. I mean, just look at them pretending to be human! And that’s why the below ad is just so darn cute. If you were in that same situation, you know you’d look EXACTLY the same.Image credit: Ads of the World5) AT&T, It’s Not Complicated “Grandma”So some people have harped on these ads, but I think they are delightfully adorable. The kids are pretty hilarious and apparently it’s unscripted — which makes it even more aww-inducing. 6) Coca-Cola, Game Day Super Bowl MomentsBack at Content Marketing World, we heard about a really cool — and adorable — interactive campaign by Coca-Cola. As a way to promote its brand during the Super Bowl, Coca-Cola created a live, digital experience where people could watch the Coca-Cola polar bears react to moments in the game. Even if you’re not a hardcore football fan, you can’t help but admire the cuteness of three polar bears and a penguin dancing below. Check out their whole YouTube channel to see parts from the rest of the campaign. 7) ASPCA, International Rabbit DayIn case you didn’t know … today is International Rabbit Day, and the ASPCA is celebrating in the best way possible: by tweeting rabbit pictures! A brilliant, and adorable, way to celebrate through Twitter, if I may say so myself. And, if you need more aww moments than this post contains, follow the ASPCA for more rabbit pictures throughout the day.A very special #RabbitDay shout out to our very own @KeeleyMangeno’s adorable bunny, Kannoli! pic.twitter.com/d7U4jZtoRe— ASPCA (@ASPCA) September 27, 20138) Dumb Ways to DieIf you had to remind people to be careful on public transit, how would you do it? With wagging and scolding? That might not work so well. The Australian Metro decided to get cute with this animated diddy. Warning: It can and will get stuck in your head all day … but you won’t mind because it’s so darn cute.9) Hipmunk’s ChipmunkSometimes, you don’t even need for an animal to be real for it to be cute. Hipmunk’s chipmunk, though technically a cartoon, is probably one of the cutest animals out there. It’s just so cheery and adorable! Check out Hipmunk’s Facebook page to see how precious (not to mention versatile) the chipmunk mascot can be. 10) Kleenex Cottonelle And last, but certainly not least, Kleenex Cottonelle released this ad that really only needs one word to describe it: puppy! Don’tcha just want to snuggle that pup after watching it? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Improved Brand Image71% Benefits Percentage of Respondents Better Communication78% Building Better Connections With:Percentage of Respondents Better Leadership45% Other31.4% None of the Above5% Sources:http://www.go-gulf.ae/blog/ceo-social-media/http://ceo-positions.blogspot.com/2014/03/why-ibm-was-wrong-social-ceo-isnt-more.htmlhttp://www.forbes.com/sites/markfidelman/2012/05/22/ibm-study-if-you-dont-have-a-social-ceo-youre-going-to-be-less-competitive/ Additionally, CEOs who participate on social media are able to build better connections and a stronger network. These connections can turn into customers, partners, or employees down the line.Better Connections Made From CEO Participation in Social Networks Improved Company Morale45% There’s lots of up-side to social media. Better communication, better branding, more customers, more transparency. Maybe there are CEOs out there who don’t want all that. I’ll assume most want it if it’ll benefit their businesses.Learn How to Be a Social CEOWhether you’re brand new to social or looking to spice up your game, HubSpot CEO Brian Halligan will be divulging his secrets to being a strong social leader in a special webinar: The Rise of the Social CEO. During the free webinar you’ll learn:The top CEOs on social and how they do things differentlyCommon mistakes executives make on social and how to avoid themHow to optimize and amplify your social presenceYou can register for the webinar here. You won’t want to miss it.Remember — deciding not to invest more in social may not hurt you. But it will certainly help your competitors. Your choice. Topics: More Transparency64% Brand Management Everyone’s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems.Yesterday a colleague told me only 1 in 5 CEOs have a social media account. [Tweet This Stat]”Really?” I thought. “Hello, it’s 2014!” But then I Googled it. Sad, but true.Not only that, only 50% of CEOs have a personal bio on their website. Fewer have one on LinkedIn. It’s as if they have something to hide.Out of all the people within a company that should be most present where millions of customers, prospects, suppliers, shareholders, and employees interact, you would think the head honcho would be one of them.It appears that for most CEOs, their social media strategy is to ignore it entirely. And it’s not just the CEO. Many corporate executives seem to be pulling a Ferris Bueller on the socialphere.Bueller? Bueller? Anyone?And then I thought, so what? CEOs are too busy to be tweeting. Plus, their industry isn’t on social anyway. And ROI can’t be measured. And it’s too risky. Actually, it’s really just for young people. Or the marketing department. Yep, social is no place for a CEO.BS. Those are all lame excuses.The truth is, CEOs can’t afford to ignore social media. Not in today’s world. When CEOs choose to resist social media, they fail to realize that their absence not only impacts their personal reputation but also that of their brand’s. According to a recent post by enterprise marketer Lindsey Gusenburg:”There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent — and demonstrate that commitment by being visible and accessible on social media.”Social media isn’t just about tweeting or Facebooking. It’s not about hopping on the bandwagon. It’s not about hanging with the cool kids.It’s about transparency and trust. Social is branding.When CEOs choose not to be social, that transparency and trust suffers. It doesn’t matter what industry you’re in or what audience you sell to. Are Brands With Unsocial CEOs Less Competitive? Awhile back, Forbes published an article stating, “If you don’t have a Social CEO, you’re going to be less competitive.” Is there actually a negative impact to being socially left out? If a brand has a strong following on social, why does the CEO need to follow?While the article has a valid point, not every CEO agrees. According to an interview by author Susanne Mueller Zantop;”Sebastian Thrun, co-founder of Google X and the person behind Google Glass told me recently that he thinks the job of a CEO is fundamentally antisocial. Politicians and celebrities can measure the advantages of their social engagement. They need fans. CEOs don’t need fans.”Well then, if the CEO doesn’t need fans, than neither does their company.49% of corporate reputation is attributed to how people view the CEO. [Tweet This Stat] Not a fan of the CEO? Might as well say goodbye to half of your business (okay, a little drastic, but you get my point).In fact, among the 50 top-performing companies, 72% of CEOs are active on social media. Not quite causation and correlation, I agree, but interesting nonetheless.Additionally, according to various studies and reports:82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. [Tweet This Stat]Half of consumers believe CEOs who don’t use social will lose touch with consumers. [Tweet This Stat]78% of employees want to work for a CEO who engages on social media. [Tweet This Stat]81% of employees consider social CEOs better leaders. [Tweet This Stat]93% of employees feel social CEOs are better equipped to handle a crisis. [Tweet This Stat]CEOs and corporate execs are the face of their brands. Richard Branson (4.6M followers), Arianna Huffington (1.52M followers), Elon Musk (638K followers) are all great examples of CEOs who have built their businesses from the power and influence of their social presence. Social media helped project their ideas and their products to a community of millions. Fans on social listen. They engage. They share. They communicate. No expensive ad campaign or clever marketing message will do that.The Benefits of a Socially-Strong CEOAccording to a survey by BRANDfog, they’ve uncovered some of the primary benefits to why CEOs should get social: Major Benefits of CEO Participation in Social Networks Investors66.3% Originally published Apr 29, 2014 3:00:00 PM, updated February 01 2017 Customers89.3% Employees84.7% Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Share Topics: Share Buzzfeed and Upworthy have had particular success using the full scope of social media to promote their respective content and websites. Check out this blog post to discover 13 lessons on creating viral content.15 Blog Optimization Stats You Need to Tweet … STAT This blog post (and featured video) will walk you through three essential tips to getting more people to open your email.4 Cool Little Things to Do With the New Twitter Profile [SlideShare] Originally published Jun 8, 2014 8:00:00 AM, updated February 01 2017 Share Share Everyone on the Twittersphere has now been transferred over to the new profile design. This blog post will teach you about the neat new features that you can use to better promote your brand on Twitter.13 Lessons From Upworthy & BuzzFeed: Viral Content’s Secret Sauce Ready or not, Facebook has announced a new Facebook Page design. Learn all about the new features, and how you can get the new layout for your Page in this blog post.How to Get More People to Open Your Emails [Video] Read this blog post to find 15 statistics from TrackMaven’s Colossal Content Marketing Report and to get insight into how you should optimize your company’s blog.#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind Share Share Social Media Engagement Read this blog post for a look back at six internet marketing trends of the last five years that have faded away, and discover some new alternatives to take advantage of now.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts — they show us how many people found our content valuable enough to share it with their own contacts.In the past, we have always created our weekly roundups around a central theme. This week, we’re going to use our roundup to highlight the content that your peers thought was the best. So without any further ado, here are the five most-shared posts from this week that you absolutely do not want to miss.Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. Because my role is focused on optimization and growth, I try to make sure we’re always testing something. After all, if we only do what we know works, we may see growth, but it will only ever be incremental growth. And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth.That’s why testing is so critical — it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Try out our free marketing tool that helps you test out various types of popup CTAs and gives you information about your site visitors. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. So, to help you get into the habit of always testing stuff on your own blog, here is a list of things you should try out for yourself. Remember — what doesn’t work for one blog, might work for you! Note: Blogs are very variable by nature, oftentimes making it difficult to completely isolate the variables you’re trying to test. While you should do your best to isolate your variables, keep in mind that your tests may not be perfectly scientific. Blog Publishing Optimization Things you can test to optimize your blog publishing activity …1) FrequencyIs more always better? Test your publishing frequency to identify your “sweet spot.” Is there a point at which an increase in volume of posts doesn’t actually equate to more or better results? At what point are you sacrificing content quality for the sake of quantity? Suggested Testing Methodology: Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. Then, isolate the number of views you received to those new posts and compare it to the views of the new posts you published during one of your typical 1-2 week time frames. Continue testing until you find your frequency sweet spot.2) Timing Do certain times of the day and days of the week correlate with better traffic results? What about how far apart you space your published posts — does that impact an individual post’s performance? Suggested Testing Methodology: Test publishing at a variety of times. Then export your blog analytics (e.g. HubSpot’s Pages Report), sort by time of day and day of week, and analyze trends you see in performance.3) Content Balance Which blog content types (e.g. text-only, SlideShare-based, infographics) and topics perform better for you? Knowing this, what’s the ideal content balance? In other words, while SlideShare-based posts may perform best in terms of traffic, you probably can’t only publish SlideShare posts.Suggested Testing Methodology: Test different content types and subjects on your blog, then analyze how those posts perform. Map blog content to your various content goals to determine what your ideal content balance is (e.g. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.).Blog Subscriber Email Optimization Things you can test to optimize the notification emails you send to blog subscribers …4) Email Subject Line Do your subscriber emails generate more clickthroughs when you use a generic subject line (e.g. “Here’s Your Latest Blog Post”), or when the subject line matches the title of the blog post you’re emailing about?Suggested Testing Methodology: Test a generic subject line for a period of time until you have a large enough sample size of emails that your test is statistically significant. (Learn what “statistically significant” means for marketers here.) Then, test subject lines that match titles of the blog posts you’re emailing about for the same number of emails. Compare the performance (in terms of clickthrough rate) of those emails.5) Email Timing For any instant subscriber emails you have set up (i.e. an email triggered every time you publish a new post), email timing will obviously go hand-in-hand with publish timing. For other subscriber email frequencies such as daily, weekly, or monthly digests, timing is a great thing to test. Which time of day and day of the week (for weekly and monthly emails) perform best?Suggested Testing Methodology: Send a sample of emails at a certain time of day, and compare the clickthrough rates of those emails to a sample of emails sent at a different time of day. Keep testing until you find the time of day and day of week that generates the best clickthrough rate.6) Calls-to-Action (CTAs) Within Emails Should you include calls-to-action within your blog emails? Does the inclusion of CTAs distract recipients from visiting your blog? If so, are the conversions you’re getting worth sacrificing that blog traffic?Suggested Testing Methodology: Compare the performance of subscriber emails that include CTAs with emails that do not, using the same sample size of emails. Look at the emails’ clickthrough rates and referral traffic to your blog as well as the performance of the CTAs you used (HubSpot customers can use HubSpot’s Calls-to-Action App for this). Also, be sure to consider your goals: Which is more of a priority to your team: Traffic or conversion rate? Consider testing different types of CTAs as well. Blog CTA OptimizationThings you can test to optimize the calls-to-action on your blog …7) End-of-Post CTAs vs. End-of-Post FormsWhich performs better for generating leads and conversions: A standard CTA at the end of your blog post, or the full conversion form embedded right there? Test it out, just like we did! Suggested Testing Methodology: Take two separate posts, similar in subject matter and format, and publish them both at the same time of day and day of the week, one week apart. On one post, use a standard CTA; on the other post, use an embedded form for the same offer you used in the CTA on the first post. Keep the copy on the CTA and the form the same as well. After each post has been up for a week, compare the view-to-submission rate of the CTA and the view-to-submission rate of the form. Check out this post for more details about how we tested it on our own blog.8) Slide-In CTAsSlide-in CTAs are CTAs that slide in from the side as readers scroll down the page. They capture visitors’ attention without covering the copy of the blog post and thus, being too obtrusive. Does adding slide-in CTAs to your blog posts increase conversions? How does their performance compare to your blog’s standard end-of-post CTAs? Should you include one or the other, or both? If so, should they be CTAs for the same or different offers?Suggested Testing Methodology: Add slide-in CTAs to a sample of old blog posts that still generate traffic. Wait a week or two, and then compare the visit-to-lead conversion rate of those posts to their visit-to-lead conversion rate prior to the addition of the slide-ins. HubSpot customers can also use HubSpot’s Calls-to-Action App to look at the view-to-submission rates of slide-ins vs. standard end-of-post CTAs to compare performance. To learn how to add slide-in CTAs to you blog posts, check out this tutorial. 9) Dynamic (or “Smart”) CTA Segmentation Which is more effective: Segmenting the dynamic CTAs on your blog by lifecycle stage, or by persona? Are there other, more effective ways to segment them?Suggested Testing Methodology: Test a variety of CTA segmentation strategies (click here for some CTA segmentation ideas) across various samples of blog posts to determine what works best for your audience. If you’re a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness.10) CTA Offer, Design & Copy How do design and copy choices impact the performance of your CTAs, both on individual blog posts and in the sidebar/top/bottom of your overall blog layout? What about the offers you’re promoting on specific posts? Would other offers perform better?Suggested Testing Methodology: A/B test variations in CTA copy, design, and offer type on individual posts. If you have a tool (like HubSpot’s Calls-to-Action App) that offers A/B testing functionality, this is even easier and more scientific. (Learn how to run an A/B test here.)11) Text-Based, In-Line CTAsCan you increase conversions by including text-based, in-line CTAs within the copy of your blog articles, like the one you see pictured below? How does the placement of these text-based CTAs impact performance (i.e. are people more likely to click them if they’re placed earlier or later in the post)? Does more direct copy work better than something subtler? Suggested Testing Methodology: Add in-line CTAs to a sampling of older posts that still generate traffic (likely from search). Let them collect data for a week or two, and then calculate those posts’ visit-to-lead conversion rates. Compare those conversion rates to the conversion rates of the posts prior to adding the slide-in CTA. HubSpot customers can also create these in-line CTAs using the Calls-to-Action App (check out this post to learn how — see section on “Magic Copy”) and reference the data collected in that app.What other tests can you run to improve the optimization of your blog? Share them in the comments below! Conversion Rate Optimization Topics: Originally published Sep 26, 2014 8:00:00 AM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Free Templates Don’t forget to share this post! Topics: When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator.So once the video is done, I click the link to visit their profiles.Level up your YouTube channel with these free, customizable banner and thumbnail templates.And from there, if the brand is really on top of its game, I’ll see its channel art — the horizontal banner displayed across the top of the user’s YouTube channel that, hopefully, shows a combination of good design and brand presence.But how do they do it?We’ve all seen design work that inspires us, but can have a bad habit of not taking it any further than that. What makes something like strong YouTube banners so great? And how can you create your own gorgeous artwork? To answer those questions, we found three excellent resources for YouTube banner templates, as well as seven creative channel banners — both old and new — that inspire us as marketers. Originally published Apr 24, 2018 8:00:00 AM, updated October 30 2019 What Makes a Good YouTube Banner?Responsive DimensionsA YouTube channel banner will take on different dimensions depending on what platform is being used to view it. For example, a banner might have different dimensions when viewed on a TV, desktop, or mobile device.Google’s suggested YouTube banner dimensions are: Recommended: 2560 x 1440 pxMinimum for upload: 2048 x 1152 pxMinimum “safe area” where text and logos are ensured not to be cut off: 1546 x 423 pxMaximum width: 2560 x 423 pxFile size: 4MB or smallerThe recommended resolution seems like an exorbitantly large file size. But think about how YouTube banners would appear on a 30″ smart TV or higher. With a growing number of options to view YouTube videos in this way, you’ll want to make sure your channel art is large enough to display with quality on larger screens.Here’s a helpful visual representation of those dimensions:Source: GoogleBalanced DesignTake note of the “safe area” we alluded to in the first section. Your banner is essentially the biggest branding opportunity for when people land on your channel, so you’ll want to make sure your logo and supporting text is well-represented in the channel art. That’s why it might be best to place your company name and logo in that center space — this prevents viewer confusion if the name of the company behind the YouTube account is accidentally cut off.If you’re not sure how to take up the entirety of a 2560 x 1440 frame, video production company MiniMatters suggests “build[ing] the image from the middle out,” putting the most important assets in the center, and going from there.Finally, as to what to put in your banner, we like to follow a few basic rules:Use a high-resolution image. A pixelated or blurry banner doesn’t exactly signal that there’s high-quality video to follow.Keep it on-brand. While your channel art doesn’t have to be a carbon copy of your logo or tagline, it should incorporate visual elements that you want associated with your brand, like certain colors, fonts, or keywords.Your banner should represent what your company does in a timely fashion. For example, if you run a bakery and you’re gearing up for summer, an eye-catching banner might be a high-res photo of a brightly-colored work surface covered with flour and a rolling pin, along with accompanying text like, “April showers bring May flours.”How to Make a YouTube Banner”That’s just great, Amanda,” you might be thinking about these tips. “But where the heck am I supposed to get these beautiful design assets?”You’re in luck — there are dozens of free resources for creating a great YouTube banner. Here are a few of our favorites:Google: Why not start with the hosting platform itself? Google has its very own channel art templates to help you get started with your banner design. (Note: Clicking this link will prompt an automatic download of the zip file containing these templates.)Canva: One of our go-to destinations for DIY design, Canva offers several free YouTube channel art templates that allow you to use your own art, or its library of stock photography.Fotor: Similar to Canva, Fotor also offers a selection of free YouTube banner templates that allow you to use both your own visual assets or its own library of images.8 Cool YouTube Channel Art Examples1. Death Wish Coffee CompanyIn 2016, Death Wish Coffee was named the winner of a small business marketing competition held by software company Intuit. The reward? A free 30-second commercial during Super Bowl 50. Since then, the self-proclaimed maker of “the world’s strongest coffee” has capitalized on that momentum by making sure its branding stays just as robust.Its former YouTube banner banner is no exception. It’s straightforward, but also, bold. The company’s logo is displayed as the channel icon, as well as a tiled watermark that doesn’t interfere with the text display. And that message doesn’t leave any doubt about what the brand does. “World’s strongest coffee?” Okay, I’m watching.2. Adobe Creative CloudSeeing as turquoise is my all-time favorite color, there might be a touch of aesthetic bias in our selection of Adobe Creative Cloud’s YouTube banner. But color can have quite an impact in marketing — shades of blue, for example, have been found to invoke feelings of trust.This banner doesn’t just make great use of color, though. In a single photo, it connotes creativity and visual quality — two things that the Adobe Creative Cloud promises with its suite products. The person depicted seems to be creating something remarkable — an ocean inside of a balloon — with accompanying text to confirm it: “Make wow.” Plus, to learn more, social buttons are right there within the image.3. Bon AppétitIs anyone else hungry? It only seems right that the channel art for a food magazine like Bon Appétit should be, well, appetizing. And with a phrase that’s used as frequently as “bon appétit” — before a meal or as the title of a pop song — it’s important that folks who land on this YouTube channel know what they’re getting into.That’s one thing that makes this banner so great. The branding is clear, from the logo icon to the iconic title text in the center of the image. Plus, the photo itself sends a signal of the type of content visitors can expect to consume — no pun intended — when they start watching the channel’s videos: All things food.4. TauliaIncOne great thing about YouTube banners is that they can be swapped out or modified whenever you want, time permitting. That makes them especially conducive to temporary promotions or campaigns. That’s what tech company Taulia did for “P2P Superheroes”: a campaign that shows how its software can eliminate difficult, time-consuming tasks, helping everyday professionals focus more on the work that matters and turn them into superheroes.The banner communicates two things: 1. That Taulia is in the business of P2P (“procure to pay”), and 2. the brand really celebrates procurement specialists. And by using original, cartoon-like art, Taulia is turning what could be a dry topic into something fun and engaging.5. Refinery29We’re big fans of showcasing the people that make your brand great. That’s one thing that Refinery29 does well, by frequently featuring its writers, editors, and content producers in its videos. As it turns out, they’ve all become quite popular personalities — which is why the brand put them front-and-center in its channel art.Creating a banner of this nature is two-fold. First, you have to find a way to incorporate your company’s talent into video content in a way that’s engaging and appealing to your target audience. Here at HubSpot, we have our blog writers, for example, recount important information from blog posts in video and audio summaries. Then, once you’ve produced enough of that media consistently — and if it’s gaining the right kind of attention — you can use those personalities to promote your channels.6. TripAdvisor B2BTripAdvisor is a resource used by millions of travelers to discover and rate lodgings, restaurants, and much more information about endless destinations. But did you know it also offers B2B services for hotel and other property owners to make the most of their presence on the site?We like to think of it as a B2B hybrid of review site Yelp and vacation rental site Airbnb. On the one hand, TripAdvisor B2B helps business owners create a profile with photos, descriptions, and other information that’s going to be helpful to travelers. But, like Yelp, it also allows them to monitor and respond to the reviews their businesses receive.That’s represented in the YouTube banner by portraying what the site is all about — travel — but also depicts the act of visitors giving feedback on their experiences by way of rating symbols.7. Nuvolari LenardThe thing that stands out to us the most about this banner is its simplicity. It represents a Italian yacht design company Nuvolari Lenard, which is known for work that emulates a luxury and chic lifestyle. And while the channel art itself doesn’t portray anything specifically nautical, the use of capital letters and tiered monochrome does connote a brand that’s high-end.Those kinds of digital aesthetics create what’s often known as aspirational marketing — the kind that symbolizes something that’s unattainable by most, but still has a vast following of people “who covet the look and feel of the brand,” as Mediaboom puts it. Can I afford a yacht? Of course not. But seeing something like this makes me want one anyway, and makes me want to consume the video content pertaining to it.Channel Your CreativityIt’s important to note that really cool YouTube channel art is just one part of a comprehensive video content strategy. It doesn’t matter how beautiful your banner is, for example, if your channel lacks in quality video, or hasn’t added anything new in several weeks.So, along with great design must come consistency. And as you begin to create both, you can turn to these examples for inspiration.What are some of your favorite YouTube banners? Let us know in the comments. Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Youtube Marketing Tell us a little about yourself below to unlock the offer: 10 Channel Art Templates for YouTube