Beezy & Weezy: Why becoming a Raider is a heart-tugger for Trent Brown

first_imgALAMEDA — Trent Brown stood in the middle of a Super Bowl celebration last month in a state of euphoria and sadness. As confetti fell inside Atlanta’s Mercedes-Benz Stadium, the New England Patriot’s tackle kissed the Lombardi Trophy and said, “Weezy, that was for you.”Neiron Ball, aka “Weezy,” was unaware of his best friend’s tribute after the Patriots defeated the Los Angeles Rams 13-3. Ball, a former Raiders linebacker, is in a coma at a long-term care facility in Georgia after an aneurysm …last_img read more

Wheat harvest jumps from last week, lags behind a year ago

first_imgShare Facebook Twitter Google + LinkedIn Pinterest There was abundant field activity last week as temperatures remained above normal and rainfall was very light, according to Cheryl Turner, State Statistician, USDA NASS, Ohio Field Office. There were a season high 5.7 days suitable for fieldwork during the week ending July 14.Clear skies allowed farmers to spray herbicides and side dress fields where necessary. Corn leaves were rolling on sandy soils and in hot, dry areas of the State. Soybean and corn conditions improved slightly from the prior week as the rains slowed and fields dried out. Reports of corn and soybean replanting meant varying levels of plant progress within some fields and overall delayed maturity.Wheat combines rolled quickly, as wheat harvested progress was up 35 percentage points from the prior week. Oat condition improved slightly from the prior week as 42 percent of the crop was rated in good to excellent condition. The hot, dry weather was good for making hay last week. First cuttings of hay have mostly been taken off of the fields and second cuttings were well underway, although all hay progress was still behind the 5-year averages. Pasture and range condition improved slightly to 44 percent good to excellent condition.You can read the full report here.last_img read more

Defence Ministry dismisses reports of Army jawan’s abduction by militants in Kashmir

first_imgThe Defence Ministry on Saturday denied reports of an Army jawan being abducted by militants from his home in central Kashmir’s Budgam district, saying he is “safe”.The family of Mohammad Yaseen, who is posted with the Jammu and Kashmir Light Infantry (JAKLI) Regiment, had on Friday informed the police that some people came to their house at Qazipora Chadoora in Budgam and took him away.Mr. Yaseen was on leave. However, a Defence spokesperson on Saturday said the reports of the abduction of the jawan were incorrect.“Clarification. Media reports of the abduction of a serving Army soldier on leave from Qazipora, Chadoora, Budgam are incorrect. Individual is safe. Speculations may please be avoided,” the spokesperson said in a tweet.An Army official said they are trying to ascertain where the jawan had been on Friday night which prompted his family to approach the police.last_img read more

4 militants killed in Shopian and Handwara

first_imgFour militants were killed in two separate encounters in Kashmir valley on Thursday.Three militants, identified as Sajad Khanday, Aqib Ahmad Dar and Basharat Ahmad Mir, all residents of Pulwama, were killed in an early morning operation at Yawran village of Keller in Shopian district.“We had credible inputs about their presence in the area. All the three bodies were retrieved from the site of encounter. It was a combined group of Hizbul Mujahideen and Lashkar-e-Taiba (LeT),” said the police. Three rifles were recovered from the site.Dar, according to the police, had a long history and was involved in conspiring and executing many “terror attacks” in the area. Three AK rifles were recovered and were taken in the case records for further investigation,” the police said.In a separate gunfight that erupted in north Kashmir’s Kupwara district, one Jaish-e-Muhammad militant was killed. “Yaroo area of Langate in Handwara was cordoned off following a tip. The search party was fired upon. One militant was killed,” said the police.The slain militant was identified as Danish Ahmad Dar, a resident of Sopore.“Dar was affiliated to JeM. One rifle and grenades were recovered from the site of encounter,” the police said.last_img read more

NBA: Jimmy Butler’s trainer blasts Bulls GM after draft day trade

first_imgLacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Former Chicago Bulls forward Jimmy Butler (AP Photo/Kamil Krzaczynski)The off-season continues to be a busy one in the National Basketball Association, as the Chicago Bulls’ Jimmy Butler was recently shipped to the Minnesota Timberwolves for Kris Dunn, Zach LaVine and the No. 7 pick Lauri Markkanen.READ: Sources: Bulls trade Butler to TimberwolvesADVERTISEMENT Although the 27-year-old swingman has been at the center of trade talks in recent weeks, his personal trainer, Travelle Gaines, couldn’t help but lambast the Bulls organization, particularly General Manager Gar Forman.“0-82.worst culture in the league.I met drug dealers with better morals then their GM,”  he tweeted, shortly after the deal was announced.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“He is a liar and everyone knows,” he added.Turmoil inside the Bulls’ front office has been reported in multiple instances in the past, but  Gaines comparing Forman to drug dealers might just be the boldest one yet. LATEST STORIES World’s 50 Best Restaurants launches new drinking and dining guide Butler, meanwhile, will reunite with his former coach Tom Thibodeau in Minnesota and form a “Big 3” alongside promising studs Karl Anthony Towns and Andrew Wiggins.  Khristian Ibarrola /raSports Related Videospowered by AdSparcRead Next Heart Evangelista admits she’s pregnant… with chicken What ‘missteps’? View comments WATCH: Firefighters rescue baby seal found in parking garage Reyes impressed by Fil-Nigerian Edu: ‘Unbelievable’ MOST READ 1 dead in Cavite blast, fire Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’last_img read more

How Do You Measure the ROI of Social Media? You Don’t.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome.  Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017last_img read more

5 Types of Posts to Feed Your Business Blog

first_img Because of their exceptional traction, roast will introduce your blog to new audiences — the State of the Twittershere introduced the Inbound Marketing Blog to newspaper readers and France and Canada for the first time. This, in turn, will help expand you blog’s reach. State of the Twittersphere cartoons On the Inbound Marketing Blog, we’ve been using  Spinach – Healthy, Thoughtful Posts Ian-S Clearly a great blog  Tabasco – Articles That Start Fires You should work hard to make sure you’re good at these posts — that you can whip them out, and that your readers engage with them and like them. runaway wind rmburnes Inbound Marketing & the Next Phase of the Web ” is a good example.  ,  Roasts – Big, Hearty Projects I hosted. For this blog, I focus on five categories of posts. Last week   report is a great example. It took a lot of time to pull the data together and do the analysis, but it got great traction. Download the free Advanced Business Blogging webinar Content Types Jurgen Appelo Like this article? massdistraction Raisin Bran – Useful, Everyday Posts The challenge with a roast is to make sure you pick the right project. It’s a lot of time to invest in a single article, so you need to make sure you’re producing interesting, unique information.  to add levity. However you accomplish it, the key to successful chocolate cake posts is simple: have fun. ,   got me thinking about food as metaphor to describe them, so I thought I’d share what I came up with. thrives on a mix of content  — but what type of mix? These are posts that take a lot of time, but that get a lot of attention and inbound links. Our   and  What do you think? ,  These are the posts that establish your business and your blog as a thought leader. They’re posts that probe new developments in technology and changes in your industry. They’re generally a little longer than typical posts, and they take longer to write. My Post ” Originally published Jan 23, 2009 8:22:00 AM, updated October 20 2016 Chocolate Cake – The Sweet Stuff What kind of posts do you publish on your business blog?  Topics: A Message for the Post Office: Direct Mail Is Dying .” This upset a lot of our readers who rely on direct mail. They spoke up — sometimes in sharp tones — in the comments, and we had a lively discussion. Lots of people linked to the article with posts of their own, and the result was that a lot of the nuance about direct mail and its status was uncovered. You can’t do these posts everyday. But they’re an important part of your overall blog mix. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack ,  barron Make sure you do these from time to time (and take the time to do them well), but don’t do them too often. Too much spinach, and your readers will get tired of it. Flickr Photos:  Every so often you need to write an article that asks tough questions. These posts might upset a few of your readers, but they also launch important, valuable conversations. For example, last week I did a post called ” Every blog needs fun stuff that goes down easily and shows that you don’t take yourself too seriously. These types of posts come in all sizes, shapes and forms. If you publish a business blog, you probably know how easy it is to get stuck in a rut, writing the same articles over and over again. videoslast_img read more

How a Kitchen Window Builds Trust Through Transparency

first_imgTransparency is a powerful thing.  Especially in an industry where no one really trusts any of the vendors.You know all the jokes about Chinese restaurants serving dog and cat instead of chicken.What if you opened a Chinese restaurant, and had a big glass window giving a view into the kitchen from the main dining room?People would talk about it.  They would like it.  Even if your kitchen were no cleaner than other kitchens, the fact that you let them look says something.It also would change the way your staff worked.  They know customers are looking at them while they cook your food.  The wait staff and the manager could be watching too.  The kitchen staff would cut a lot fewer corners.Just by making your cooking process more transparent, you could really change your restaurant’s business.What can you make more transparent in your business?  How can you build more trust with your customers?  Here’s an example.Photo credit: avlxyzWebinar: Rethinking MarketingWant to learn more about how you can use inbound marketing to grow your business?Download the free webinar to learn how to turn your website into an internet marketing machine. Originally published Mar 6, 2009 8:19:00 AM, updated March 21 2013 Topics: Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Secrets to Addictive Digital Platforms

first_imgTechCrunch Disrupt , CEO, DailyBooth , a conference that gathers web innovators in social media, mobile devices, and smart applications, hosted a compelling panel about the shift from traditional print to online media. and learn how to manage your company brand effectively using social media. Video: How to Use Social Media to Manage Your Company Brand Online Here are 3 key secrets revealed about addictive digital platforms: GE has always been known as one of the traditional marketing giants that garners the use of customary marketing techniques. However, Judy Hu, GE’s Global Executive Director for Advertising and Branding, explains that using social media can help “extend the brand and make it iconic. [GE] wants to build their brand and get their key message across to everyone.” Digital platforms can help small and large businesses alike expand their company to different demographics and distinguish their corporate image. Download the free video , CEO, Chatroulette , Global Executive Director, GE 3. Digital platforms cultivate brand building. GE’s crowd-sourcing effort 1. Users define content creation 2. Visual content is universal. The grounds of the discussion revolved around the transformation from conventional methods of reaching consumers to modern platforms that actually interact with users. Gone are the days where static media effectively delivered messages to consumers. Social media sites have dominated the playing field, where consumers choose what they want to view and who they want to engage with. Digital platforms such as YouTube and DailyBooth make it super-easy to upload videos and pictures and share them with friends. These can soon become addictive and viral as people consume content and pass it along further. Businesses can take advantage of this by opening up content creation to users, such as Brian Pokorny . , Founder, 4chan Brian Pokorny Christopher Poole content consumption. explains that “…you can talk in different ways through just visual imagery. Text is less of the focus now with both videos and photos, which can transcend languages, borders, and cultures.” Three of the panelists founded sites where visual imagery was dominant, and demonstrated the effectiveness of such sites in reducing boundaries in today’s global marketplace. Learn how to use social media to manage your company brand. Andrey Ternovskiy and Judy Hu Originally published May 25, 2010 7:33:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more