The Bombay High Court will hear on January 23 a plea filed by lawyers seeking a probe by a retired Supreme Court judge into the death of judge B.H. Loya.A Division Bench of Justices S.C. Dharmadhikari and B.H. Dangre was hearing a public interest litigation (PIL) petition filed by the Bombay Lawyers Association seeking an enquiry into the events and circumstances surrounding the death of Loya in the light of a news report.The PIL mentions the chronology of the events: death of Sohrabuddin, his wife Kausar Bi, his aide Tulsiram Prajapati, the transfer of judge J.T. Utpat and coming in of judge Loya. The PIL then quotes the article in The Caravan magazine on November 21, 2017, about Loya’s sister Anuradha Biyani questioning her brother’s death.The plea also points out how judge Loya confided to his sister that the then Chief Justice of the High Court, Mohit Shah, had offered him a bribe of ₹ 100 crore in return for a favourable judgment, as per the news article. The petition quotes the article in which Anuradha says that she recounts the day when BJP Minister Amit Shah was discharged in the case and it was soon after the new judge came on board.Counsel for the association told the court that the matter must be heard urgently as there are many rumours and versions behind the death of Loya. The Bench will now hear the matter on January 23.
Raids are being conducted on Good News India-run Dream Centre shelter homes across Odisha by the police and Child Welfare Committee.Meanwhile, GNI founder and chairman Faiz Rahman was taken into custody on Tuesday for questioning.According to reports, 134 inmates, including 80 girls, were shifted from the shelter home. After counselling by the Ganjam CWC, 62 inmates were handed over to their guardians. The rest would be sent to their respective places on Wednesday.In a related development, a video clip purportedly showing Mr. Rahman converting children to Christianity has surfaced. State Women and Child Development Minister Prafulla Samal said, “Upon registration of FIR, the government would probe conversion activities, if any.”
The Manipur government’s plan to set up a bird sanctuary at the Loktak lake in Bishnupur district has met with stiff opposition from the villagers in nearby areas.A large number of residents of Thingnunggei village took out a massive procession against the government’s proposal on Sunday.“The villagers of Thingnunggei are poor and they have no other means of earning a livelihood except for catching fish and plucking vegetables from the lake. If fishing is banned in the lake, the villagers would starve. We are all for protection of birds, most of whom are migratory, but the new scheme should not be implemented at the cost of the poor villagers,” said one of the protesters.Declining number Thousands of migratory birds flock to the Loktak lake, the largest freshwater lake in north-eastern India, every year. However, in the past few years there has been a sharp decline in the number of migratory birds coming to the lake.Reports indicate that bird poachers are active in the area, targeting the winged guests. Officials of the forest department’s wildlife wing say in view of the widespread bird poaching at the lake, setting up of the sanctuary is a must. Birdwatchers on the other hand blame human intrusion, bird poaching and hydroelectric power project near the lake for the decline in the number of migratory birds and brow-antlered deer in the Keibul Lamjao national park in the vicinity.Brow-antlered deerSome decades ago, the villagers of the lake islets had agitated against setting up of the Keibul Lamjao National Park, the natural habitat of the endangered brow-antlered deer. They wanted the land demarcated for the park to be made available to them for cultivating paddy.Now, several years later, the latest census suggests that there are only 260 brow-antlered deer in the Keibul Lamjao national park.
In a setback to the government’s efforts to pass the triple talaq Bill in the Rajya Sabha, the Janata Dal(U), a National Democratic Alliance partner, on Saturday said it would oppose the draft legislation in the Upper House.Party spokesperson K.C. Tyagi slammed the Bill, which criminalises instant divorce by Muslim men with a jail term of up to three years, and said it was of an “imposing nature” and would “definitely create a lack of trust in society”.“We believe that ours is a nation based on a delicate balance in respect of laws and governing principles for different religious and ethnic groups. We must not impose any view without obtaining substantive consultations,” Mr. Tyagi said.The JD(U) does believe in reforms, but these should be brought after in-depth consultations with various religious and ethnic groups, he said.The Bill may be tabled in the Rajya Sabha on Monday, sources said. The Lok Sabha passed it on July 25 and if the Rajya Sabha passes it, it will become law, replacing an ordinance which had enacted a similar provision through an executive decree.The JD(U), led by Bihar CM Nitish Kumar, did not vote in the Bill’s support in the Lok Sabha and staged a walkout. It made little difference though, as the BJP enjoys a strong majority in the House on its ownThe party may adopt a similar tactic in the Rajya Sabha.The numbers are much trickier for the saffron alliance as it is still far short of a majority and depends on parties like the BJD, the TRS and the YSR Congress — which are not aligned to either the BJP-led NDA or the Opposition.The JD(U), which is otherwise an NDA constituent, has six members in the Rajya Sabha, whose current strength is 240, according to details on its website.The government had recently got the better of the Opposition, which includes the Congress, the TMC and the Left among others, in the Rajya Sabha when it got the RTI Bill passed with the support of the BJD, the TRS and the YSR Congress.However, the three may not take a similar stand on the contentious Triple Talaq Bill, which faces strong opposition by a number of Muslim groups.
Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Trump signs bills in support of Hong Kong protesters Kia coach Gavina praises players for ‘amazing effort’ in loss to Alaska Robredo should’ve resigned as drug czar after lack of trust issue – Panelo PBA IMAGESTerrence Watson is just grateful for the chance to finally suit up in the PBA after four years of courtship.“I’ve been studying and wanting to play in this league for the past four years, and every team I think kind of passed up on me,” Watson said.ADVERTISEMENT LATEST STORIES Don’t miss out on the latest news and information. Celebrity chef Gary Rhodes dies at 59 with wife by his side A veteran of the international leagues with stints in Iceland, Finland, and Israel, Watson finally got the shot to play in the PBA when San Miguel tapped him as its third import for the season-ending 2017 PBA Governors’ Cup.“They finally gave me a shot, so I’m just studying and I know they’re going for a Grand Slam. I’m just happy they brought me here to be a part of it,” said Watson, who replaced the underwhelming Terik Bridgeman.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSBoxers Pacquiao, Petecio torchbearers for SEA Games openingAnd Watson made sure that the Beermen made the right decision in giving him the call.The 6-foot-5 bruiser impressed in his debut, tallying 28 points, 17 rebounds, four assists, two blocks, and a steal in San Miguel’s 107-103 victory over Ginebra on Sunday. Hotel says PH coach apologized for ‘kikiam for breakfast’ claim But he knows that when you’re tasked to backstop a team with the caliber of San Miguel, playing well isn’t good enough.“I’ve been playing basketball professionally for eight years now, so having that pressure is tend to happen,” Watson said.“There are a lot of guys who get cut if you don’t win; there’s always pressure no matter what team you go to. There’s pressure for guys in last place – they don’t want to finish in last place. The guys in the middle want to be up top, so there’s pressure for everybody. But I just have the pressure of wanting to win a championship and I think it’s good pressure to have.”Sports Related Videospowered by AdSparcRead Next Lacson: SEA Games fund put in foundation like ‘Napoles case’ Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ NATO’s aging eye in the sky to get a last overhaul His immediate impact is more impressive given that he only had three days to prepare for the duel against the league-leading Gin Kings.“I had like three days to prepare, but when you’re playing with guys like that, when you’re playing with June Mar (Fajardo), Alex (Cabagnot), (Chris) Ross, and those type of guys, they make it just really easy for me,” he said.Watson’s performance also backed up his credentials, much to the delight of coach Leo Austria.“He’s a big help and he’s a big factor for us. I’m happy for him that in only his first game, he played really well,” Austria said.Watson has had a pretty gaudy resume in his international career, leading his past teams to the championship and a runner-up finish with Hapoel Kfar Saba/ Kohav Yair in the Israeli National League last season.ADVERTISEMENT MOST READ Celebrity chef Gary Rhodes dies at 59 with wife by his side View comments
Originally published Jan 22, 2009 9:20:00 AM, updated March 21 2013 Webinar: Marketing in a Recession Don’t forget to share this post! I had a chance to join a MITX panel on “Planning Your Online Video Strategy for 2009”. It was a pretty good panel wit folks from the media, agencies, analysts and companies. Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program. As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.Here was the full panel lineup:Will Richmond, Editor/Publisher, VideoNuzeMatt Kaplan, Chief Strategy Officer, PermissionTVMichael Manning, Director of Product Development, Boston.comJames L. McQuivey, Ph.D., Vice President and Principal Analyst, ForresterAndrea Millett, Vice President and Account Director, Media Contacts… and me! (Mike Volpe, VP of Inbound Marketing, HubSpot)The video is courtesy of Permission TV, who also sponsored the panel. Want to learn effective ways for generating leads and marketing in a economic downturn?Download the free webinar for tips and tricks to drive more visitors and leads to your website! Video Marketing Topics:
Originally published Jun 15, 2010 12:00:00 PM, updated October 18 2015 Content Types Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Cooking and blogging — they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way. Create a mix of posts using text, video and more. Here are five types of blog posts you should be writing: 1. Raisin Bran – Basic, Ever yday Posts . These posts are the foundation of your blog. They should be educational and you should get good at producing them quickly. Be sure to use keywords in the title and throughout the body of each post. 2. Spinach – Healthy, Thoughtful Posts. This type of post is designed to establish you as a thought leader. Unlike your basic, everyday posts, these posts will be more in-depth and may take extra time to write. You don’t need to write as many of these. 3. Roasts – Big Blog Projects. These are blog posts that involve extra research or analysis and take more time to create. This type of blog post can generate a lot of inbound links to your blog and discussion. Choose your topics wisely and this type of post will set your blog apart from the competition. 4. Chocolate Cake – Sweet Stuff. Mix some fun into your blog. Typically this type of blog post will grab the reader’s attention and can lead to lots of links and traffic. Video, images and cartoons are great examples of fun posts that help diversify your blog content. 5. Tabasco – Posts That Start Fires. Make a bold statement about your industry. Just be prepared to defend yourself; this type of blog content can be polarizing. Expect to gain a lof of links and comments (good and bad). Be careful not to write too many of these, as you could lose your audience’s trust. What other types of blog content do you create on your blog? This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Check out Shaun’s Bio .Photo Credit: TiffanyWashko Webinar: Advanced Business Blogging
10 Marketing Stories to Keep You in the Know – The folks at Search Engine Land have done an interesting experiment showing that Bing actually delivers better quality search results than Google. Photo Credit: 1. Topics: 7. 26 Tips to Enhance Your Experience on LinkedIn – Check out this article from Mashable to learn how the Web might look different in the future. Pioneers from the early days of the Web share their insights on the next big things to happen online. Originally published Jan 12, 2011 8:00:00 PM, updated March 21 2013 – Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. – In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. What do all of these digital interruptions mean for us? 3. – How much should you spend on SEO? Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. – Anchor text is one of those SEO terms that always gets mentioned. Search Engine Watch examines if link relevance can be just as important for SEO. 6 Web Pioneers on What the Internet Will Look Like in the Future Investing vs. Wasting Budget on SEO 6. 4. – Think social games aren’t big business? Think again. Techcrunch reports that social gaming will be a $1 billion business in 2011. 5. Survey Says: Mobile Purchase Behavior Is on the Rise Lost in a Digital World What other stories from the past few days would you add to this list? – According to a new study, Marketing Pilgrim reports, 33 percent of consumers used their cell phone for shopping during the 2010 holiday season. This is an all-time high. 8. Social Gaming to Be A $1B Market in 2011; Virtual Goods to Bring in $653M – If you are looking for a branding fix, the folks over at Logo Design Love offer a new branding book that will make marketers’ hearts skip a beat. 9. 10. 38 Critical Books Every Blogger Needs to Read 2. Google vs. Bing: The Fallacy Of The Superior Search Engine – Not that you don’t already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Go warm up your book light. christopher.woo Is Link Relevance as Effective as Anchor Text? Inbound Marketing How Do You Brand Bad News? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: closed-loop marketing 1. Should you be measuring all of social media? Radian6 : is invaluable and is something you can do with HubSpot. In yesterday’s One way to go about calculating this is to start backwards: instead of thinking how much a Twitter follower is worth, think about how much a lead is worth and take into account your average visitor-to-lead conversion rate. ? Some of the social media monitoring tools we mentioned during the webinar include “The goal is not to be good at social media,” Jay said. “The goal is to be good at business because of social media.” While the size of your reach on Facebook, Twitter and LinkedIn is definitely important, it is more critical to see if the people on these channels are behaving in a way that brings you business. One way you can start evaluating the behavior of your prospects is by looking into all the touch points along the sales funnel. In most cases, people are in a research and information-gathering mode, which means they are willing to download reports, view videos and sign up for webinars; they are not going to make a purchase. why 3. How do you evaluate , , Twitter Grader A singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. You should know As a marketer, you want to identify the value of each conversion event—for instance, someone who came from Twitter, downloaded your ebook and ultimately became a customer. This type of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Just because one social media channel works for someone doesn’t mean it is the right platform for you. If your customers are not really on Twitter, maybe you should focus your efforts elsewhere. As Amber said, you need a strategy that is “tool-agnostic.” Make sure your mechanisms are flexible enough to let you adapt to new tools. social. , 2. What success metrics should you be worried about? “No,” said Jay Baer, “because it is not about how many things you are measuring. It is about measuring the right things: the things that make you money, save you money, or both.” Our panelists pointed out that businesses shouldn’t overembrace social media measurement because that might present more conflicting points and stir further questions in an nonconstructive way. So Social Media Measurement webinar and , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire 4. Should I be present on all platforms? HubSpot pick the right metric , Originally published Apr 20, 2011 9:00:00 AM, updated July 03 2013 Authority Labs these people matter and what they are doing for your company. So stop obsessing over your number of fans and followers; start measuring behavior through referrals and conversions. , PostRank Did you have any other social media measurement questions we should discuss? Post them in the comments section below! Be social, don’t just 6. What are some of your favorite social media monitoring tools? . —which could be traffic, leads, engagement—and design your strategy based on that. Argyle on-demand webinar Social Mention 5. What about the value of a Facebook like or a Twitter follower? do How do you determine the value of your connections on Twitter/Facebook/LinkedIn? This is a question many marketers are now posing. When you start experimenting with it, make sure your data is not just anecdotal and is based on long-term measurement. You will need to use a statistical significant data size to determine that number. “You have got to marinate these numbers for a little while,” said Amber. From a business decision perspective, you need to look at things deeper and measure overtime. Social Media behavior
Social Media Engagement Topics: Originally published Sep 20, 2011 5:00:00 PM, updated July 28 2017 This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh?Here are 34 ideas and tips for you to use for your own Twitter community to keep them engaged and coming back for more.Responding to Followers1. Check your @replies regularly with a Twitter client. Reply to your users’ questions.2. Assign tweets to an appropriate team member who can answer followers’ question if you cannot.3. Offer to email with community members if they have further questions.4. Have a blog post answering FAQ’s that you can refer to. Link to it regularly.5. If you work in a regulated industry, pre-write 140-character responses to common questions that are pre-approved by stakeholders. This will enable you to still engage in real time with those who are asking questions.6. Use “@Reply” in the very beginning of a tweet to someone if you only want your followers who follow them to see the tweet. Add words or a character in front of the @reply if you want all of your followers to see the tweet.7. If a conversation turns into a heated debate, know when to take it off of @reply and use direct messages (DMs).8. Thank people who comment on and share your blog posts.9. Thank people who share your webinars and ebooks.10. Write as you would write in regular conversation. Use emoticons and exclamation points. Write in first person. (Examples: “I’m sorry.” “We’re excited.”) It shows that an actual human is behind the Twitter account.Twitter Tools11. Find and follow your competitors’ followers using FollowerWonk. Learn from them, and tweet the types of content and hashtags they care about.12. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account.13. Add UTM codes to your tweets to track your referring traffic from Twitter in Google Analytics.14. If you’re tweeting as part of a webinar or Twitter chat, kindly alert your followers and recommend that, if they don’t want to see your tweets, to use Proxlet to mute you.15. Use SocialBro to identify demographic information about your Twitter followers. Learn factors like nationality and gender, and participate in relevant holidays. (Example: Happy Boxing Day to our Canadian followers!)16. Measure your click-throughs on the links you share with bitly. Replicate the kind of language you use in those tweets to increase engagement from your followers.17. Don’t wait for Google Alerts. Maintain and monitor a Twitter list (in a Twitter client) of the actual publications and companies that matter most to your industry and community. When news breaks about your industry, you’ll be the first to share it. This builds authority.Sharing Your Content18. Post tweets of your blog posts. Use a variety of headlines, and test what drives the most click-throughs.19. Schedule tweets of blog posts on the weekends, as people read on the weekends, too. Also, post tweets of blog posts at night, as this targets people in other time zones.20. If your blog post is a list of tips, offer one tip with a link to the post as a “teaser.”21. If you feature tools or other companies in your blog posts, Cc them on the tweets to let them know so they retweet your content.22. If you have evergreen content on your blog, don’t be afraid to schedule tweets of those older blog posts. A few months later, they will still be valuable to your audience, and your readers may have missed them the first time.Incorporate Other Platforms23. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t beg for Likes and members, though. (It’s annoying.)24. Share your email newsletter on Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up.25. Do a Twtpoll. Ask your followers a question, and use the results for blog content.26. Participate in relevant Twitter chats related to your community.27. Don’t cross-post your content to Facebook and LinkedIn. They are different platforms; treat them individually.28. If you’re working on a blog post, ask your community members for help. Reach out to them, and ask for their tips. It shows there’s a person behind the Twitter account.Create Original Tweets29. Offer a daily tip just for your Twitter followers.30. Tell a joke or a riddle.31. Use pictures. Show what you’re working on. Offer a behind-the-scenes look. Take a picture at a conference or event.32. Ask your followers a question or for their opinion on a relevant topic. Collect the tweets with Storify, and use them for a blog post.Follow Friday33. Use #FollowFriday to shine the light on your most engaged community members.34. Do a “special edition” #FollowFriday and give it a theme. Group special community members together for a specific reason, trait, or contribution to the community.How do you engage your audience with Twitter? Let us know in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
LinkedIn Company Pages 4. You Have No Products/Services Tab: If you’re a business that offers products/services (and what business doesn’t?), there’s no reason you shouldn’t feature them in your ‘Products’ tab. You can even get creative with this by featuring things other than just your products/services like webinar and ebook offers, as the HubSpot Company Page has done. There’s nothing wrong with thinking outside the box, and doing so can help you generate valuable leads from your LinkedIn company presence! 5. You’re Not Creating Targeted Product Tabs: Did you know that you can create targeted content within your Products tab that targets different audiences and features different products? Smart LinkedIn Company Pages are leveraging this feature to personalize messaging on their Products tab, and you should, too. Just click “Create New Audience” while in edit mode on your Products tab, and follow the wizard to specify and define your audience in terms of things like company size, job function, industry, seniority, and geography. 6. It Features No Recommendations: Displaying testimonials is a great way to show third-party validation and, as a result, credibility for your products/services. On LinkedIn, testimonials translate to ‘Recommendations.’ On your Products tab, page visitors have the opportunity to recommend individual products and services, and a tab rich with recommendations is definitely a good thing. Consider using LinkedIn’s “Request recommendations” option to ask friends, fans, and customers of your company to leave a recommendation of your products/services if they’ve had a positive experience with your brand. 7. You’re Not Leveraging Opportunities for Creativity: While a LinkedIn Company Page may not be as customizable as, say, a Facebook Page , there are a few things you can do to make your page more engaging for your followers. Leverage the opportunity to highlight specific promotions, incorporate videos (it’s as simple as adding a link to a YouTube video), and leverage an interactive ‘product and service spotlight’ such as the one from PepsiCo pictured below. To do so, add 3 banner images/links in step 3 while you’re editing your Products tab. 8. You Haven’t Enabled the Blog RSS Feed: Feature your business’ blog content automatically by adding your business blog’s RSS feed to your company page. This will pull in new posts and feature them on the overview tab of your LinkedIn Company Page. To enable this feature, simply go into edit mode of your page’s ‘Overview’ tab, scroll down, and enter the URL for your blog’s RSS feed. It will display a feed that looks like the following, as seen on Chevron’s LinkedIn Company Page . 9. You Haven’t Enabled the News Module: Easily showcase news mentions of your company from the web on your Company Page. While still in edit mode of your page’s Overview tab, check the bubble, “Share news about my company” under ‘News Module’ at the very bottom of the page. 10. Your Careers Tab is Worthless: One of most valuable uses of LinkedIn is for job search and recruiting. Leverage your ‘Careers’ tab to promote job opportunities at your company and direct them to your website to apply. 11. You’re Ignoring Your Analytics: Make use of your LinkedIn Company Page’s built-in analytics tools to measure and improve the effectiveness and performance of your page. LinkedIn’s analytics tools, visible to page administrators as the fourth tab on your page, allow you to track page views and unique visitors on your overall page as well as each individual tab (although keep in mind it doesn’t currently provide analytics on how individually targeted product tab content performs; it only offers analytics on that tab as a whole). LinkedIn also measures how many clicks your products or services have received as well as the number of members following your company. Additionally, LinkedIn provides percentages for member visits. This tool can be helpful in understanding who your LinkedIn target audience consists of, because the data is split into member visits by industry (marketing, finance, etc.), function (sales, research, etc.), and company (HubSpot, LinkedIn, etc.).Don’t limit the measurement of your page just to LinkedIn’s internal metrics. Be sure to also use your own marketing analytics tool to measure traffic, leads, and customers generated from your LinkedIn presence to understand your overall effectiveness there. How does your LinkedIn Company Page stack up? Where could you make improvements? Follow HubSpot’s own LinkedIn Company Page for inspiration! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Nov 18, 2011 3:30:00 PM, updated February 01 2017 Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they’ve become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.To be honest, it’s very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential . This a huge missed opportunity for businesses, especially given that because many businesses aren’t leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. This means that a business that takes advantage of company updates and other page features can leverage a great opportunity to stand out from its competitors. Below, we’ve identified 11 reasons why your LinkedIn Company Page is probably failling so you can get to work on building a much better and more effective LinkedIn company presence . 11 Reasons Your LinkedIn Company Page Sucks 1. It Has No Followers: As with any social media presence , building up a solid base of followers is key. Before company updates became a LinkedIn feature, followers were practically useless. Now, without followers, your company updates will be useless. Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. 2. It’s Completely Bare: Good luck attracting new LinkedIn company followers with a blank, boring page. At the very least, your page should include basic information about your company. Be sure to edit your page overview, complete your profile, and fine-tune your company description. 3. You’re Not Using Company Updates to Share Content: As we mentioned earlier, it’s astounding how many company pages aren’t leveraging company updates yet, considering it’s arguably the most critical marketing component of a company page. Enable company updates for your page and start sharing useful information and content; interesting discussion topics; and any other company updates you want to share with your followers. Maintaining a regularly updated and engaging page is the best way to organically attract new followers for your page.
Topics: Originally published Mar 18, 2013 9:00:00 AM, updated July 28 2017 It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated in a giant auditorium that’s crackling with anticipation.Finally, at 9:43 a.m., the moment you’ve been waiting for arrives. The thin, soft-spoken man gracing the stage in his signature turtleneck and jeans, clears his throat, takes a sip from his water bottle, then pauses for a full 12 seconds before uttering these words:”This is a day I’ve been looking forward to for two and a half years. Every once in a while a revolutionary product comes along that changes everything.” Click here for our free guide to improving your presentation skills.Such was the scene on January 9, 2007, when Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’ unique presentation style — which Apple fans referred to as a “Stevenote” — that helped make this among the most awe-inspiring, memorable keynotes ever delivered.As Carmine Gallo puts it in his book, The Presentation Secrets of Steve Jobs, Steve “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience.”At LeWeb Paris in December 2012, I had the opportunity to witness another kind of extraordinary experience. This wasn’t a product launch; it was a keynote delivered by charity: water Founder and CEO Scott Harrison. Scott shared the remarkable and very personal story of how a “spiritually bankrupt” New York City night club promoter found courage, purpose — and a new mission in life — on a trip to one of the poorest countries in West Africa. (Hear more about Scott’s story on this episode of The Grow Show.)Scott’s presentation moved people to tears and drew a standing ovation. And that’s not the sort of thing that typically happens at a tech conference.Last year at INBOUND, the world’s largest gathering of inbound marketers, before an audience of 2800, Gary Vaynerchuck did the unthinkable. No, it wasn’t “dropping the f-bomb 76 times” (he did, in fact, drop the f-bomb 76 times, but that’s not the “unthinkable” I’m referring to). Gary gave an impassioned, inspiring 45-minute keynote — at 9 o’clock in the morning — without a single PowerPoint slide. He had the audience laughing, cheering, and tweeting like mad. He, too, earned his standing ovation.Steve, Scott, and Gary are three of the world’s most captivating communicators. Their ability to influence, entertain, and inspire an audience is incredible. And yet, their presentation styles are totally different.What, if anything, do they have in common? What can we learn from them to improve our own presentation skills?In a word: plenty.Because even if you’re not the star of a highly anticipated product launch, or the CEO of an organization that is reinventing charity, or a best-selling author/entrepreneur who can say “F**K!” 76 times in 45 minutes and still get a standing ovation — chances are, you’re going to be standing in front of an audience delivering a presentation of some kind at some point in your career.So learn from the best. Take these 7 lessons from the world’s most captivating presenters, and apply them to your next presentation. You’ll also find them in the SlideShare below, sliced up into 10 lessons. What Would Steve Do? 10 Lessons from the World’s Most Captivating Presenters from HubSpot All-in-one Marketing Software7 Public Speaking Tips From the World’s Best Public Speakers & PresentersTIP #1: START WITH PAPER, NOT POWERPOINT.Think back to the last time you prepared for a presentation. Did you start by outlining the story you would tell on paper? Did you then gradually weave in meaningful data, examples, and supporting points, based on that outline? Did you have a clear unifying message that your audience would remember even without the benefit of a transcript or notes?Chances are, you answered “no” to those questions. If you’re like most people, you probably “prepared” by opening up PowerPoint the night before your presentation, cobbling together a few dozen slides from decks you or your colleagues have used in the past, peppering in a few stock photos, and counting on your ability to “wing it” in person. “The single most important thing you can do to dramatically improve your presentations is to have a story to tell before you work on your PowerPoint file.” —Cliff Atkinson, Beyond Bullet PointsThe world’s most captivating communicators know better. They carefully, painstakingly plan, storyboard, script, design, and rehearse their presentations like an Oscar-winning Hollywood director prepares their film for the big screen. They’ve seen the impact that a carefully crafted story can have on influencing an audience, and they know that skipping this crucial first step is what separates average communicators from extraordinary ones.According to Nancy Duarte, the communications expert behind Al Gore’s An Inconvenient Truth, presenters should dedicate roughly 30 hours to researching, organizing, sketching, storyboarding, scripting, and revising the story for a one-hour presentation. (Later, they’ll invest another 30 hours to building their slides, and a final 30 hours to rehearsing the delivery.)TAKEAWAY:Don’t sell yourself short by jumping head-first into presentation software. Take the time to thoughtfully craft your story on paper before you even think about creating a single slide.TIP #2: TELL YOUR STORY IN 3 ACTS.Most presentations follow some variation on the following format:Who I am What I do (or what my company does)How my product/company/idea is differentWhy you should buy/invest/support me nowThe world’s most captivating communicators typically rely on a three-act structure, more common in modern storytelling than in corporate conference rooms. The narrative is divided into three parts — the setup, the confrontation, and the resolution — and comes complete with vivid characters, heroes, and villains.The following table provides a snapshot of the three-act structure and which critical questions are answered for the audience in each:Notice that this structure turns the typical presentation “flow” on its head.Instead of following a WHO > WHAT > HOW > WHY flow, master communicators like Steve Jobs prefer a WHY > HOW > WHAT format, because they recognize that the first thing they need to do when standing in front of an audience is get them to care. So they begin by answering the one question everyone in the audience is silently asking: “Why should I care?” From there, they focus on answering the question, “How will this make my life better?” and finally, they spell out the “WHAT,” as in, “What action do I need to take now?”TAKEAWAY:By structuring your presentation with a clear and compelling beginning, middle, and end, you’ll take your audience on an exciting journey … the kind that inspires action, sells products, and funds businesses.TIP #3: A PICTURE IS WORTH 1000 WORDS.There’s a reason why expressions like, “Seeing is believing” and, “A picture is worth 1000 words” are so universally recognized — and that reason is based in science.It’s called the Picture Superiority Effect, and it refers to a large body of research, which shows that humans more easily learn and recall information that is presented as pictures than when the same information is presented in words.In one experiment, for instance, subjects who were presented with information orally could remember about 10% of the content 72 hours later. Those who were presented with information in picture format were able to recall 65% of the content.Not only do we remember visual input better, but we also process visual information 60,000x faster in the brain than we do text.Which of the following did you comprehend faster, for example?Sure, it takes more time to find and select awesome images to replace text, but master communicators know that it’s worth the extra effort to achieve maximum impact and maximum audience retention.TAKEAWAY: Images are wicked powerful. Use them liberally.TIP #4: EMOTIONS GET OUR ATTENTION.Virtually every presentation relies on some form of data to illustrate or emphasize the core point. Master communicators like Steve Jobs leverage data skillfully — but they also know that data alone ain’t enough.Think of it this way: If data were sufficient to truly change the way people think or behave, nobody would smoke. Organized religion would have no followers. And who in their right mind would have unprotected sex with a stranger?Clearly, humans are creatures guided by more than logic alone.Science again comes to our aid in explaining how and why this is important. In his book, Brain Rules, molecular biologist John Medina has this to say about the role of emotion on the human brain:“An emotionally charged event (usually called an ECS, short for emotionally competent stimulus) is the best-processed kind of external stimulus ever measured. Emotionally charged events persist much longer in our memories and are recalled with greater accuracy than neutral memories.” Chip and Dan Heath further elaborate on the impact that emotion can have on persuasive communication in their book, Made to Stick: Why Some Ideas Survive and Others Die. The authors describe an exercise that Chip does with his students at Stanford University. The students are tasked with giving a one-minute persuasive speech. Everyone must present on the same topic, with half the class arguing for one point of view and the other half arguing for the opposite point of view.After everyone has given their one-minute speech, the students are invited to rate each other on the effectiveness of the presentations, and then instructed to write down key points made by each speaker.Here’s the data they collected from this exercise:On average, the students used 2.5 statistics during their one-minute speeches1/10 of the students used a personal story to make their point63% of the class remembered details from the speeches that used storiesOnly 5% remember the statistics that were sharedThe Heaths drew this conclusion from the data:“The stars of stickiness are the students who made their case by telling stories, or by tapping into emotion, or by stressing a single point rather than ten.”Perhaps nobody more succinctly emphasizes the importance of making your audience feel than Pulitzer Prize-winning author Maya Angelou:“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”TAKEAWAY: Make sure your presentation content goes beyond pure “facts.” Triggering audience emotion is a guaranteed way to increase retention and impact of your core message.TIP #5: USE PLAIN ENGLISH.When Steve Jobs introduced the world to the iPod, he could have said something like this: “Today we’re introducing a new, portable music player that weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.”But he didn’t. Instead, he said: “iPod. One thousand songs in your pocket.”Jobs could have described the MacBook Air as a “smaller, lighter MacBook Pro with a generously-sized 13.3-inch, 1280- by 800-pixel, glossy LED screen and a full-size keyboard.”Instead, he walked on stage with an office-sized manila envelope, pulled the notebook out and simply said, “What is MacBook Air? In a sentence, it’s the world’s thinnest notebook.” Unlike most of his contemporaries, Jobs generally avoided complicated stats, technical data, buzzwords, and jargon in his presentations. Instead, he relied on simple, clear, direct language that was easy to understand, easy to remember, and better yet, was extremely “tweetable.” Jobs frequently used metaphors and analogies to bring meaning to numbers — for instance, when he described the iPod as “a thousand songs in your pocket” instead of “5GB of memory.”A closer look at some of Jobs’ most famous keynotes reads like a presentation in “headlines” — powerful, memorable, specific statements that consistently add up to fewer than 140 characters.Now take a look at one of your recent presentations. Is it buoyant with simple, specific, tweetable headlines? Does the script read like plain English that a 7-year-old could understand? Do you put data and stats in context so their meaning is clear and easy-to-digest? Have you ruthlessly pruned out all of the jargon, including overused, meaningless terms like “integrated,” “platform,” “leading-edge,” “synergy,” and so on?TAKEAWAY: If you want to improve your ability to persuade an audience, do your best Steve Jobs impression. Use simple language, free of jargon. Make sure your key messages are concrete and consistent. And don’t forget to use vivid metaphors or analogies to provide context and clarity around big numbers and complex ideas. TIP #6: DITCH THE BULLET POINTS.This may be hard to believe, but Steve Jobs never used a single bullet point. Not once. His presentations were always remarkable spare, relying on a few powerful images and carefully selected words or phrases.Even during product demos where Jobs explains or demonstrates key benefits of a new product, his slides are refreshingly devoid of bullet points. As Seth Godin explains in a 2007 ebook called Really Bad PowerPoint, “The minute you put bullet points on the screen, you are announcing ‘write this down, but don’t really pay attention to it now.’ People don’t take notes at the opera.”Seth’s right. Researchers have demonstrated time and time again that text and bullet points are the least effective way to deliver important information. Yet despite clear evidence that wordy, bullet-point-heavy slides don’t work, the average PowerPoint slide has 40 words. No wonder SlideRocket has found that 32% of people fall asleep during PowerPoint presentations, and 20% would rather go to the dentist than sit through another one!Fact: the human brain has this function called “short-term memory,” which is basically the ability to process and retain a small amount of information at the same time. Think of short-term memory as your brain’s Post-It note. Like a Post-It note, it doesn’t have huge capacity. On average, our short-term memory can hold onto fewer than 7 items for no longer than 10-15 seconds.So, imagine you’re introducing the world’s thinnest notebook. Replace the bulleted list of techie product features with a photograph of a large, manila office envelope.Or perhaps you’re trying to inspire an audience to help your nonprofit end the water crisis? Skip the bulleted list of statistics in favor of a short, powerful video that shows rather than tells why everyone in the room should care.The next time you’re tempted to cram a dozen facts onto a slide, remind yourself of the Leonardo Da Vinci philosophy that Steve Jobs frequently quoted:“Simplicity is the ultimate sophistication.”Or take a page from Gary Vaynerchuk’s book, and ditch the slides altogether!TAKEAWAY: Guns don’t kill people. Bullets do.TIP #7: REHEARSE LIKE CRAZY.As communications expert Nancy Duarte pointed out in Lesson #1, creating a presentation that informs, entertains, AND inspires an audience takes a lot of time. The first 30 hours will be spent researching, sketching, planning, and revising your story. The next 30 hours will go toward building simple, highly visual slides with very few words and NO BULLETS.The final 30 hours will go toward rehearsing the delivery.When was the last time you spent 30 hours rehearsing for a presentation?Of all of the lessons revealed above, this one is undoubtedly the most often overlooked. Don’t be the person who does everything by the book, only to blow it all at the very end by failing to practice. A lot.TAKEAWAY:30 hours of rehearsing may be painful. It’s definitely time-consuming. But there are no shortcuts to excellence.A FEW FINAL THOUGHTS.On September 28, 1997, Apple debuted its now famous “Think Different” ad campaign, which featured a series of black-and-white images of iconic figures like Albert Einstein, Martin Luther King Jr., and Amelia Earhart. While their images flashed on the screen, the following words were spoken:“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square hole. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world are the ones who do.”The goal of the “Think Different” campaign was to sell computers. Notice how the word “computer” didn’t appear even once in the script.I point this out as a final thought, because it summarizes a crucial, remarkable quality shared by most of the world’s most captivating communicators, including Steve Jobs, Scott Harrison, and Gary Vaynerchuk. They may have wildly different presentation styles, but they all have this in common:They don’t just provide “information;” they convey meaning — and they do it with passion.They don’t simply tell people “what is,” they paint a vivid picture of what could be — and then they arm their audience with a roadmap to get there.World-class presenters like Jobs, Harrison, and Vaynerchuk aren’t selling computers, clean water, or wine. They’re selling the dream of a better tomorrow.By applying the 7 lessons described above, perhaps you can, too.Image Credits: iphonsavior.com, Inc.com Presentations Don’t forget to share this post! 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Survey Creation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 1, 2015 6:00:00 AM, updated August 29 2017 For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it?Surveys.Done well, a single survey that follows best practices can yield eye-opening information — the kind that forever changes the direction of an organization for the better. On the other hand, a poorly written survey will return useless data while creating a frustrating experience for the respondent.So, why do these long, agonizing surveys persist?Too often, marketers and researchers fall into the trap of focusing exclusively on their own need for answers, and not enough on the experience they create for the respondents. When that occurs, respondents sometimes take shortcuts through the survey (if they finish it at all), and neither party wins.To right that wrong, we’ve laid out seven helpful tips to nudge your respondents through a whole survey in a way that creates a positive experience, without sacrificing the actionable information you’re seeking.Download Our Free Buyer Persona Guide + Templates 7 Tips for Creating Surveys People Want to Take1) Explain why someone should participate.When requesting input from someone, remember that you’re asking the person to take precious time and energy out of their day to help your organization. In cases when you’re not offering an incentive for participation, it’s important to keep in mind that you’re essentially appealing to the good nature of your contacts. (The hope is that after all those metaphorical back scratches you’ve given, they’ll be willing to scratch yours.)So whether you’re soliciting feedback via a website page, an email, or some other means, you’ll want to emphasize why it’s worthwhile for someone to weigh in. Specifically, what will your organization do with the information your respondents provide? Why should your respondents care about that? How will your respondents benefit from sharing their perspectives? Here’s a little secret: In nearly every case, survey responses help your organization serve your customers and potential customers more effectively, right? Include that in your introduction. If you make it easy for people to see how completing your survey may improve their lives, they often feel more inclined to participate.Here’s a great example of an enticing survey invitation from Contently:As you can see, this approach is actionable, explanative, and incentive-driven. Well done, Contently. 2) Set expectations properly.Have you ever taken a survey that felt like the Energizer bunny of surveys? You know, the kind that keeps going and going and going and … you get the point.By the end of it (assuming you even made it that far), you probably felt like you’d taken the Bar exam. (And any lawyer will tell you that’s definitely not the experience you want to create for your respondents.)Suffice it to say, much has been written about considerations for survey length. Whatever the final question count turns out to be, it’s in your best interest to help your respondents plan accordingly. For starters, tell them approximately how long they should set aside to complete your survey. This will help to ensure that they don’t have to rush or abandon the survey because of a time constraint. In some instances it can also be beneficial to use a survey tool that indicates the respondent’s progress throughout the survey using a progress bar. According to Survey Monkey, “Progress bars can basically act like a coach, encouraging people to keep on trucking and reach that finish line.”Survey Monkey gives you the option to specify what information the progress bar displays, where it’s located, and even — in a separate window — what colors it is.Whether or not that functionality is available in the survey tool you’re using, it doesn’t hurt to add written checkpoints into the survey like, “keep the helpful feedback coming — you’re more than halfway done” and “only two more questions to go.” These minor additions can mean the difference between your respondents quitting the survey or sticking it out for a couple more questions. One more note on setting expectations: Sometimes, your survey asks more of the respondent than simply answering a few simple questions. For example, you may ask your respondent to upload a photo or complete a task offline and rate their experience afterwards. In cases like this, it’s worth giving your respondents a heads-up in your introduction that the survey they’re about to take requires extra effort. (It also wouldn’t hurt to incentivize them for going above and beyond.)3) Speak your persona’s language.When writing a survey, there’s often a temptation among marketers to make the phrasing of questions as dry and bland as possible. For many, this is probably rooted in the fear that inserting superfluous language may influence the results of the survey. That’s a legitimate concern. After all, surveys aren’t supposed to entertain — they’re supposed to elicit meaningful feedback. But surveys don’t have to be boring. In fact, surveys can and should engage the participants enough to inspire creative and constructive input that can be used to empower you to enact real change. Though it sounds obvious, the best way to write a survey like this is to speak like a human being. As you would with your keyword research, use language that your respondents would use and will easily understand. That means minimizing your usage of acronyms, jargon, and phrasing that might confuse them.Here are a handful of writing tips to consider when creating a survey that is engaging and free from bias:When you know you’re asking a particularly tough or demanding question, acknowledge it.Thank respondents in advance for providing thorough, candid answers.Offer words of encouragement if you’re requesting a detailed, open-ended response.Provide help text so that a respondent fully understands how to answer a question (so long as it doesn’t influence how he/she responds).Including this kind of language demonstrates an appreciation for your respondents, and it will further propel them through the survey. 4) End on a high note.Once your respondents have answered all your questions, you should give them the chance to have the last word. Rather than doing the survey equivalent of a “dine and dash,” conclude instead with a question like this:”Thanks again for taking the time to complete this survey. Your input means a lot to us, and it will help us improve our ability to serve customers like you more effectively in the future. Before you go, do you have anything else you’d like to add?No, I’m all setYes, I’d like to add: [open text field]”Whether or not a respondent takes advantage of this opportunity to weigh in, it’s one that they’ll see and appreciate because it’s an invitation to share (even more of) their own ideas and opinions.However, if they do decide to chime in, their responses tend to be incredibly valuable. In fact, having written and reviewed hundreds of surveys, I’ve found that the real gems of insights almost always surface in this final question. Here are some examples of the feedback you could expect participants to touch on at this stage:Pointing out things you may have forgotten to ask.Circling back on topics that may have only occurred to them after the opportunity to share feedback on that given topic.Identifying questions or answer options that may have been unclear in the survey, and therefore are worthy of taking into account as you conduct your analysis.Sharing new product or service ideas.Providing helpful anecdotes that shed further light on who your respondents are, and context for why they responded as they did.Expressing their gratitude for the opportunity to contribute. (It’s helpful to keep those folks in mind, should you need another round of input.)Offering other top-of-mind thoughts about your organization because they simply may not know where else to share it.5) Take your own survey.When you’ve put the finishing touches on the survey you’re writing, take a step back, refill your coffee mug, and then take your own survey with a fresh set of eyes. Review your introduction and each question for clarity and empathy, and ask yourself:Have I built a compelling case for why someone should take this survey?Is this the kind of survey my respondents will realistically start and finish?Are all of the questions I’m asking absolutely critical to my learning objectives?Does the language in this survey take into consideration the language that my respondents use and understand?If your answer to these questions is “yes”, and you’ve adhered to survey-writing best practices, then give yourself a high five. You’re ready to field your survey. 6) Close the loop.What happens when a lead closes into a customer? Do you ignore them and move on to the next sale?Of course not. Once closed, you continue to delight your customers so they become promoters of your organization. And your survey respondants should be treated no differently. After they’ve completed your analysis, the goal is to close the loop by explaining what you did with their input. By following up in this way, you’re creating an opportunity to delight your respondents. Considering they’ve probably grown used to not hearing back from organizations in the past, this gesture will ensure that they feel as though their voices have genuinely been heard. And after such a delightful experience, they’ll often be more likely to participate when you request their assistance in the future. They might even be willing to spread the news of their positive experience: “HOLY SMOKES, I told XYZ Company what to do, and they actually listened!”In the instance that your organization conducts its analysis and determines not to make any decisions or take any action, that’s not an excuse to leave your respondents hanging. You should still politely explain to them why your organization has decided not to make any moves. Often, the justification for no action is as intriguing as immediate action. Not to mention, that refreshing honesty will help to keep your organization in your respondents’ good graces. 7) Share the wealth.Depending on the sensitivity and confidentiality of the information you’re requesting from respondents, consider making the raw, anonymous results from the survey visible to respondents. This way, each person who completes the survey can see how their own responses compare to those of their peers. Again, it’s a surprising and delightful form of instant gratification. More than that, it’s a way to learn from — and bond with — others with whom they have something in common. In Survey Monkey, the option is available under the Collect Responses tab when creating a survey. It looks like this:One very important note: If any of your questions ask for personal identification information, do not display the results to respondents.Before you start creating your next survey, bear these tips in mind, take a walk in your personas’ shoes, and make sure that you’re weighing your own learning objectives against the needs and agenda of those going out of their way to lend a hand.What other methods do you use in order to elicit high-quality and complete survey responses?
Topics: Search ranking is a critical component of any inbound marketing strategy. When it comes to designing and writing content for your website, it’s important to have search engine optimization top-of-mind.After all, the top three results on a search query get 61% of all search clicks — and 75% of search engine users never scroll past the first page of search results.If you find yourself struggling to gain exposure in search engines, it could be because your website isn’t optimized for search.Want to increase your website traffic via organic search? Start by ensuring you aren’t making any of the most common SEO mistakes on your website. Mistakes like keyword stuffing, broken links, duplicate content, and non-unique title tags can really hurt your chances of being found in search.Check out the infographic below from Fertile Frog for a list of 10 common SEO mistakes and how to fix them. (And read this blog post to learn about common SEO mistakes in more detail.)392Save Originally published Oct 26, 2015 12:00:00 PM, updated July 28 2017 392Save On-page SEO Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Apr 8, 2016 6:00:00 AM, updated February 01 2017 “Learn by doing.” It’s a theory of productivity we’re taught at a very young age, from the moment our parents make us sit down and practice the piano. Because practice makes perfect, right?Years later, the lesson doesn’t change. We’re taught time and time again that productivity equals practice, output, and action.That’s why, in our working lives, we’re often focused on activity. What can we do right now that we can get done pretty quickly? It can be easier for us to feel like we’re making progress and being productive when we have completed actions to show for it, no matter how menial those actions are. Checking the boxes just feels so good.That, my friends, is called “completion bias” — and it may be preventing you from tackling your most important tasks and projects.What is Completion Bias?You know that feeling of pleasure you get when you cross something off your to-do list? For many of us, that’s a feeling we seek out multiple times a day. I’d been lying if I said I didn’t add tasks to my to-do list after I’d already completed them just so I could check them off.Unfortunately, that pleasure can get us into trouble when it comes to productivity.Enter completion bias: our natural tendency to focus too much on tasks that are easy to complete — often at the expense of the tasks that are more important.”Completing simple tasks, such as answering emails or posting updates on your Twitter account, takes little time and allows you to check off items on your to-do list,” wrote Francisco Gino, a Harvard Business School professor who’s been studying completion bias and its affects on productivity at work with Bradley Staats of the UNC’s Kenan-Flagler Business School.The reason we lean toward those easier tasks is thanks in part to the psychological reward we feel when we complete things, and also in part thanks our natural bias for action. Completing a task is an easy way to show tangible progress, whether it’s to your boss, to your coworkers, or to yourself.But in many circumstances, that can really backfire.When Completion Bias Fails UsIn Gino and Staats’ unpublished research, they looked at the completion bias of physicians in the emergency department (ED) of a busy hospital, where patients arrive without appointments.”Using data from about 43,000 distinct patient encounters, we found that physicians exhibit a bias toward completing easy tasks when confronted with an increased workload due to an increase in the number of arriving patients,” wrote Gino. In an ED setting, “easy tasks” refer to treating patients who are less sick.At first, this might seem like a pretty solid strategy. By focusing on these less-sick patients, a doctor is “more productive” because these patients don’t stay in the ED as long. But, according to Gino and Staats, there are at least two problems with this approach:Patients with more severe conditions wait longer.With each “less sick” patient a doctor treats, that doctor slows down a little more — so there’s a chance she’ll get tired and less effective on the job before she begins seeing those patients with more severe conditions.How does this relate to an office setting? Think about the last time you were faced with a to-do list and decided to chip away at the smaller tasks first. For example, maybe you chose to spend the first two hours of your morning responding to mundane emails and ended up waiting until late morning to start on your most important to-do list item of the day.By the time you start working on that important item, you’ve already expended precious energy and willpower, which some studies show is a limited resource that depletes throughout the day. In other words, you shouldn’t always let the size of a task inform your prioritization strategy. Instead, try focusing on pertinence first. A study by Dr. John Bargh, an award-winning psychology researcher, showed that this is more likely to happen before we start working on a big project. In an attempt to simulate real, productive work, our brains tend to focus on small, mindless tasks.So if you’ve ever thought the night before a big presentation was the best time to clean your room, respond to your friend’s son’s girlfriend’s career question email, and tackle the pilot of 24, well … that’s why.In theory, it should be easy to fight the urge to tackle those smaller tasks. Just recognize which tasks are the most important, and prioritize them, already! But we all know that’s easier said than done.How to Plan & TriagePlanning and triaging is one effective way to tackle our natural tendency for instant gratification. The key is creating a to-do list, and then spending some time thinking about that to-do list. Go through each item on your list and rank them based on impact and effort. Then, rewrite your to-do list in order of importance.The last part of this exercise is the most important one: Select one, single item as the absolute most important thing you need to get done that day. That’s going to be the item you want to start working on as soon as possible in the day.If you feel your natural completion bias surfacing — or if you feel like you’re just plain procrastinating — catch yourself. The more self-aware you are, the more important items you’ll get done. If time-sensitive tasks surface that need to take priority over that one single item you selected, do your best to get them done as quickly as possible. Then, refocus your attention back to the task at hand. If your “most important item” is so complex that it’ll take more than that day to complete, try splitting that item into manageable chunks. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to “‘deconstruct’ the large problem at hand into smaller, bite-sized chunks. Each of the individual, smaller things seem surmountable on their own, and it calms [him] to know that if [he] conquered all of those small things, [he’s] essentially conquered the big thing.”Then, it’s time to take a deep breath, hunker down, and just get started. Sometimes, the biggest hurdle to being productive is simply doing it.What other tips do you have for overcoming completion bias? Share with us in the comments. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Ecommerce and Amazon Topics: Originally published Aug 9, 2016 10:54:00 AM, updated August 02 2017
Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs.Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.Curious about what kinds of obstacles other marketers are up against?We polled thousands of marketers on the challenges they face, as well as the tactics they’ve used to meet those challenges head-on. Here are some of the most common challenges marketers reported struggling with … and their solutions. Don’t forget to share this post! The Most Common Marketing Problems We Face, According to the 2017 State of Inbound ReportAccording to our report, generating traffic and leads and proving ROI are the leading challenges marketers face. Here’s a look at this year’s data:Image Credit: The 2017 State of Inbound ReportLet’s go through each of these top challenges and how marketers can address them.1) Generating Traffic and LeadsWhy It’s a ChallengeGenerating enough traffic and leads was the top marketing challenge, according to the 2017 State of Inbound report. We started asking this question with this answer as a new option last year — and we’re glad we did.Clearly, marketers are struggling with producing enough demand for their content. And as the years progress and competition stiffens, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to promote it, it’s hard to know where to focus your efforts.What Can You Do?When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?For example, HubSpot Research has found that 53% of consumers want to see more video from marketers in the future, while only 14% want to see more blog posts. To learn more about how the way people are reading and interacting with content is changing, check out this HubSpot Research report.Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification.Needless to say, the content promotion playbook is not the same as it was five years ago. To make sure your traffic and lead numbers continue to rise, check out this comprehensive guide to content promotion.2) Providing the ROI of Your Marketing ActivitiesWhy It’s a ChallengeMeasuring the ROI (return on investment) of your marketing activities has remained a top marketing challenge year-over-year. But, it also continues to be a vital way for marketers to understand the effectiveness of each particular marketing campaign, piece of content, etc.Plus, proving ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget.But tracking the ROI of every single marketing activity isn’t always easy, especially if you don’t have two-way communication between your marketing activities and sales reports.What Can You Do?When it comes to providing ROI, there’s a strong case to be made for dedicating time and resources to establishing links between marketing activities and sales results. This means using both marketing software (like HubSpot) and a CRM solution (like HubSpot’s free CRM), and then tying them together to close the loop between your marketing and sales efforts with a service-level agreement (SLA). That way, you can directly see how many leads and customers are generated through your marketing activities.We’ve found there’s no better combination than having an SLA and doing inbound marketing. According to this year’s report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams.(Use this ROI calculator to simulate the potential ROI you could realize by conducting inbound marketing.)3) Securing Enough BudgetWhy It’s a ChallengeSecuring more budget is a pressing challenge for marketing globally. And often, getting more budget is easier said than done — especially for smaller organizations that aren’t working with sizable nor flexible marketing spend.But the key to securing more money for your team might not be that complex. Here’s what you can do.What Can You Do?The key to unlocking budget lies in being able to prove the ROI of your marketing efforts. According to our report, organizations that can calculate ROI are more likely to receive higher budgets.Again, success with inbound marketing also plays a large role in driving higher budgets. Effective strategies obviously produce results, and our data shows those who feel confident in their marketing strategy are more than 2X as likely to get higher budgets for their marketing teams. But remember, inbound marketing is a long game. If you get off to a slow start, you shouldn’t back off — in fact, you might consider doubling down.4) Managing Your WebsiteWhy It’s a ChallengeManaging a website was the fourth biggest challenge for marketers in 2017. And chances are, your website’s performance is high on your list of priorities. It’s an asset that works around the clock to draw in visitors, convert them, and help you hit your goals, after all.Issues with website management include a variety of different factors, from writing and optimizing the content to designing beautiful webpages. Here are a few things marketers can do to deal with this challenge.What Can You Do?First, read this report to see how your website stacks up against over 1 million other websites. It also includes a deep analysis on the four most critical elements of website performance and design, from average load time and website securityww to mobile friendliness and SEO.If your primary challenge with managing a website has to do with the skills and resources you have available, you aren’t alone. This is especially true for small companies who don’t have all the talent in-house required to cover content, optimization, design, and back-end website management.One solution? Hire freelancers and agency partners. To find freelancers, we recommend:Tapping into your personal and professional network by posting on LinkedIn, Facebook, and other social networks with a description of what you’re looking for.Browsing freelance writers and designers based on their portfolios and areas of interest. For writers, check out Zerys and Contently. For designers, check out Behance & Elance.Browsing HubSpot’s Services Marketplace, which lists a wide variety of designers from partner companies and agencies we’ve deemed credible.Overall, you can make website management easier on your team by hosting your website on a platform that integrates all your marketing channels like HubSpot’s COS.Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team:Run a Website Grader reportEbook: Website Redesign GuideEbook: 50 Brilliant Homepage Design ExamplesEbook: How to Design and Optimize Landing PagesEbook: How to Increase Your Website SEO Traffic in 30 DaysEbook: The Ultimate Workbook for Redesigning Your WebsiteEbook: The Marketer’s Guide to Mobile5) Identifying the Right Technologies for Your NeedsWhy It’s a ChallengeFinding the right technologies was the fifth biggest concern for marketers this year. Oftentimes, this is because feedback on technology is scattered. Marketers might turn to colleagues, friends in the industry, and/or analyst reports to figure out which technologies best fit their needs — only to find that feedback is spread across emails, social media, and so on from people of varied reputability.When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it?What Can You Do?For those of you looking for a tool, software, or piece of technology to solve a specific marketing problem, we recommend taking a look at Growthverse: a free, interactive, online visualization of the marketing technology landscape that focuses on the business problems marketers are trying to solve, and leads them to specific pieces of marketing technology that aim to solve those problems. We’ve found it to be a really well-visualized map of carefully curated marketing technology resources.It’s worth noting that the main tool in top marketers’ arsenals is a platform for automating their team’s marketing efforts. We found that although our respondents indicated using an array of specific products, the larger trend was telling: The top marketers use marketing automation software in some form or another. Meanwhile, 40% of marketers cite marketing automation as a top priority for the next year.6) Targeting Content for an International AudienceWhy It’s a ChallengeTargeting is a key component of all aspects of marketing. To be more effective at targeting, one of the first things any marketer needs do is identify their buyer personas to determine who it is they should be marketing to. If you’re expanding internationally, it can be a big challenge not only to figure out the best ways to market to an international audience but also to organize and optimize your site for different countries. HubSpot Research recently analyzed the difference in content preferences across the world.What Can You Do?Download our free ebook, The Global Marketing Playbook. There are some really helpful tips in there that’ll help give you some direction on global marketing, including how to identify your top three growth markets, how to explore local trends, and tips on choosing the best localization providers.Remember, your website visitors might speak a plethora of different languages and live in totally different time zones. To make your content appealing to a wide audience, you’ll need to keep your global visitors top-of-mind when creating all your content. This means being aware of seasonal references, translating units of measure and monetary references, and giving translators the tools and permissions to customize and adapt content for a specific audience when they need to.Finally, be sure you’re optimizing your website for international visitors, too. For more tips and resources on global marketing expansion, browse our international inbound marketing hub.7) Training Your TeamWhy It’s a ChallengeAs companies scale and technologies continue to evolve, training your team will become a greater challenge for marketers. Whether it’s training them on the concepts and tools they’ll be using every day or making sure they’re achieving their full potential, the struggle is real across the board.To combat this, I’ll share some tips I’ve used during my trainings to make sure the concepts and tool tips stick and have a lasting effect on your team and your marketing.What Can You Do?To get an overall idea of where your team stands, take a few minutes to assess each of your team members’ marketing strengths and weaknesses, levels of expertise, and passion/commitment to your company. Then, objectively rate the priority (or level of importance) of their expertise and their contribution to bottom line objectives (ROI) to date. Here’s a simple assessment tool from Lean Labs to help you evaluate your team so you can figure out who needs recognition and who needs coaching.Next, check out this awesome resource from HubSpot Academy, The Ultimate Guide to Marketing Training. It’s a guide that’ll help you navigate all the marketing training options you have, from quick daily habits to more rigorous, career-launching investments.You also might consider requiring your team members to rack up some online marketing certification. HubSpot Academy, for example, offers certifications, documentation, and training programs to help people master the basics of inbound marketing. Google also offers training and certifications on analytics with their online Analytics Academy.What about new hire training, specifically? We recommend creating a training plan for new team members. Here at HubSpot, each new marketer is given a 100-day plan like this one to lay out specific goals and help new hires demonstrate their effectiveness.8) Hiring Top TalentWhy It’s a ChallengeHiring top talent was the eighth biggest challenge marketers reported experiencing this year. Why? Many companies are shifting more resources to inbound marketing, which means higher and higher demand for top marketing talent. But supply simply isn’t keeping up. From sourcing the right candidates to evaluating for the right skills, finding the perfect person could take months … or more.What’s more, the type of marketing talent companies are looking for is changing, too. In Moz and Fractl’s analysis of thousands of job postings on Indeed.com, they concluded that employers are seeking marketers with technical and creative skill sets. And the quick rate at which the demand for these jobs are rising has caused a marketing skills gap, “making it difficult to find candidates with the technical, creative, and business proficiencies needed to succeed in digital marketing.”What Can You Do?Employers are looking for marketers with a diverse skill set that includes digital marketing, content marketing, SEO, and social media marketing. To find the best inbound marketer for your team, the first thing you should do is decide what that person needs to be able to achieve for your business.Ask yourself: What will the new marketer’s tasks and duties include? What skills do those tasks and duties require? What goals or challenges will the new marketer face? Use your answers to these questions to write a compelling job description. (Here are 37 pre-written marketing job descriptions to help you get started.)Next, post your jobs where talented inbound marketers will find them. While traditional job sites like Indeed.com, CareerBuilder.com, or LinkedIn will help you cast a wide net, we recommend checking out Inbound.org, which is the only job listing service in the world that’s exclusively focused on inbound marketing and sales jobs.Finally, focus your job description and new hire 100-day plan what people value most in their careers. This year, the data shows that 58% of people consider opportunities for growth when looking for a new job, while 50% are looking for a good work/life balance.Does Your Company Face Any of These Marketing Issues?A thorough analysis of your marketing strategy and its current performance will help you discover where your biggest marketing opportunity lies. This will allow you to focus on improving the areas that need the most attention, so you can start making your marketing far more effective.If you’re faced with a challenge and want ideas on how to best tackle it, you can always consider getting some help by any of the various types of marketing training that are available. Learn more about what other organizations are prioritizing and tackling in the 2017 State of Inbound report.Editor’s Note: This post was originally published in November 2012 and has been updated for freshness and comprehensiveness. Originally published May 26, 2017 8:00:00 AM, updated August 06 2019 Marketing Strategy Topics:
Topics: The platform also suggests other articles I might share with my network for even more engagement.6. Native VideosThere was a time when you could only embed video content on your LinkedIn page from YouTube or a similar third party. But times have changed.In a decisive attempt to keep people on LinkedIn’s website, you can now upload native videos directly to LinkedIn through the LinkedIn mobile app. It’s a smart move that could set the company up for features you already see on social networks like Facebook (think Facebook Live).Native video also makes it easier for LinkedIn company pages to appear more authentic in their storytelling, helping individuals connect with and follow brands they know they can trust.7. New (and Missing) Search FeaturesLinkedIn refined its search capabilities so users can search all of LinkedIn with a single, unified search experience based on certain keywords. Now, users can easily toggle between different categories related to search terms without having to move between different categories of the site.Check out what the results look like when I search for “content marketing”:Whereas previously, LinkedIn users had to go into each of these sections (“People,” “Jobs,” “Companies”) in order to conduct searches, now users can search from one place to get all of the results they’re looking for.Notably, LinkedIn removed some of the Advanced Search filters that were previously available on LinkedIn Premium and are now only available for the more expensive Sales Navigator tier of LinkedIn Premium. These filters include “years of experience,” “function,” and “seniority level.”8. Chat-like MessagingLinkedIn recently rolled out messaging, which allows users to send InMail like a chat instead of an email. Users won’t have to navigate to another pane to send a private message — instead, they can send a direct chat without leaving the LinkedIn homepage feed, as shown in the image below:Image via TechCrunchIn another nod to Facebook’s Messenger layout, this change helps users easily spend more time clicking around the site. The difference is that this chat feature has also begun to include sponsored messages. This makes business professionals less likely to send the dreaded default InMail message if they know their outreach can appear like a chat instead of an email.9. New Blogging InterfaceLinkedIn also now features a slick new publishing platform. Before, publishers had to navigate to LinkedIn Pulse to write an original blog post. Now, users are one click away from a slick, easy-to-use blog publishing platform.Check it out:Blogging on LinkedIn could garner more attention to your brand’s site if LinkedIn grows in popularity. In fact, content consumption on LinkedIn has increased over the last few years, so marketers should consider LinkedIn as a platform for reproducing or creating original content.What’s Next for LinkedIn?Amidst these changes, marketers should keep an eye on where their audience is spending time. If LinkedIn’s number of monthly active users increases in its next quarterly report, it might be worthwhile to invest more resources in running campaigns and creating content for the site.We’ll keep you posted on more changes to the platform and its usage as that news unfolds. In the meantime, click around the new website and experiment with the new analytics capabilities to see if your audience wants to spend time on LinkedIn with you. And if you need guidance for running a strong LinkedIn ad campaign, download our guide here.Do you publish original content on LinkedIn? Share with us in the comments below. Originally published Jan 24, 2018 7:02:00 PM, updated October 14 2019 When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site.And with new features like native video and smart replies, this update continues to be important heading into 2018.Access Now: Free Advertising Checklist + Best Practices VideosLinkedIn is the world’s largest professional networking platform, with 530 million members worldwide. The company rarely discloses their number of active monthly users, but we do know the network has grown by more than 60 million total members since the third quarter of 2016. Is this a testament to the redesign? Perhaps, but there’s a lot to unpack from this overhaul.For example, the LinkedIn desktop site used to look something like this:Image via LinkedInAnd this is what my LinkedIn homepage looked like when I wrote this article:There’s more to this slick interface than what you see here. LinkedIn sought to “create more value” for its members since being acquired by Microsoft in 2016, and, hopefully, make them want to spend more time on the site. Let’s dive into some of the biggest changes to the site since the redesign and how marketers and users should be taking advantage of them this year.9 Changes to LinkedIn You May Have Missed1. A New HomepageUsing a combination of human editors and new algorithms, LinkedIn has surfaced more content and fewer status updates. The homepage feed will increasingly suggest organic, sponsored, and native advertising content users might be interested in reading.In keeping with this business focus, one clear addition to this layout is the “Work” button to the right of your profile picture on the new navigation bar. This is the control center for a user’s company page management, making it easier to advertise, find and attract talent, and conveniently equip employees with learning solutions right from LinkedIn.These are deliberate moves to better connect professionals with the businesses they support and care about.2. Trending TopicsThe feed will now also help users follow trending stories … sound familiar? If LinkedIn is trying to make its user base engage more on the platform, further modeling a newsfeed in the style of Facebook is a safe bet.To the top-right of your newsfeed, you’ll now see the following news widget:This function was seeded with popular topics picked by more than 20 editors, most of them former business journalists, and now integrates with LinkedIn’s algorithm to show trends that are more specific to a user’s connections and the content they engage with.3. Calendar ChatbotNext, LinkedIn is introducing a chatbot. It will look at two connections’ calendars and find and set times for them to meet directly within LinkedIn’s messenger platform. It hasn’t been rolled out as of the time of this posting, but in another nod to Facebook Messenger and similar bots, this is an addition designed to keep users spending time on the site. Stay tuned for more news when the bot launches fully.4. Smart RepliesAlthough a working chatbot hasn’t yet gone live on LinkedIn, artificial intelligence (AI) is already making its way into the user experience — with smart replies.Inside LinkedIn Messaging, you’ll see three suggested responses below an open conversation, based on the messages that were most recently sent. Although it may not appear in every chat window, LinkedIn says it will further customize these smart replies based on the person to whom you’re writing. For example, “Thanks, Danielle!” as opposed to simply, “Thanks!”As LinkedIn users spend more time connecting with businesses and colleagues, especially via mobile, we can expect AI and machine learning to make LinkedIn even more convenient in the near future.5. More AnalyticsLinkedIn now provides more analytics about how other users interact with the content you share — not just who views your profile or who likes one of your posts. Now, users can see not only who likes their content, but which companies they come from, where they’re located, what roles they’re in, and even where they found your content.Here are analytics from an article I posted recently on LinkedIn: LinkedIn Marketing Don’t forget to share this post!
Australia Kewell wants Australian Socceroos coach, endorses Graham Arnold Kieran Francis Last updated 1 year ago 08:09 1/19/18 FacebookTwitterRedditcopy Comments(0) Getty Images Australia Norway v Australia Friendlies The Aussie legend is adamant a local candidate should lead the nation to Russia and there is only one option… Harry Kewell believes an Australian should lead the Socceroos to the World Cup and Sydney FC coach Graham Arnold is the best candidate.The former Socceroo star, who is currently managing Crawley Town in England’s League Two, says backing a local coach for the green and gold will be a real statement by Football Federation Australia.It’s understood the FFA are keen for a foreign coach to guide Australia to Russia on a short-term contract – with Dutch managers Bert Van Marwijk and Louis Van Gaal heading the shortlist. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player “I’d like to see an Australian coach take (the Socceroos job) because I like the identity of being Australian,” Kewell said on SEN.”I know we have had foreign coaches before and I know we have succeeded with a couple of foreign coaches but I think it’s time to home in and give an Australian a chance.”There is no better way than to give an Australian a chance to lead their country out in a World Cup.”I think it would be fantastic for us and a real statement – hopefully it’s what (the FFA) decide in the end.”When asked if he would back the appointment of Arnold in the role, Kewell replied: “Yes I would. He’s dominating the A-League.“He had a bit of a bad spell in Asia but he has come back, taken over at Sydney, and from the reports I get, no one can catch him.”He’s got the best team. The strategy he’s got is far better than anyone else’s.”The FFA have said a new coach will be appointed in mid-February – around a month before the March friendlies against Norway and Colombia.Australia has been drawn in group C for the World Cup, alongside France, Peru and Denmark.