FRISCO, Texas – Lamar’s Chastadie Barrs is the Southland Conference Women’s Basketball Player of the Week, conference officials announced Thursday. All Southland weekly awards are presented by MidSouth Bank.The senior guard averaged 21.5 points, 11 rebounds, 10 steals and seven assists across Lamar’s two victories. Barrs also boasted a 51.7-percent average from the field and a 50-percent shooting mark from beyond the arc.Women’s Basketball Player of the Week – Chastadie Barrs, Lamar – Sr. – Guard – DeSoto, TexasBarrs recorded her fifth and sixth career triple-double performances during week seven, boosting the Cards to a 93-37 win over Howard Payne and an 82-66 victory over University of the Pacific.With the pair of wins, Lamar’s home winning streak is extended to 33 straight, marking the second longest active streak in the NCAA.In LU’s win over Howard Payne, the senior recorded her 500th career steal, becoming the fourth NCAA Division I women’s basketball player to record 500 or more career steals. The guard hit a season-high four three-pointers against Howard Payne and ripped a season-high 10 steals in each in each of her two most recent games.Honorable Mention: Cassidy Barrios, Nicholls; Dalesia Booth, Texas A&M-Corpus Christi; Jaylonn Walker, Sam Houston StateSouthland weekly award winners are nominated and voted upon by each school’s sports information director. Voting for one’s own athlete is not permitted. To earn honorable mention, a student-athlete must appear on 25 percent of ballots.
The New York Times took an inside look at how 360i is helping brands capitalize on change and shape the future of Voice marketing. In an article entitled “Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice,” which appeared on the front page of the New York Times’s Business section, advertising reporter Sapna Maheshwari explores how brands are experimenting with Voice as a marketing channel, and spotlights 360i’s collaboration with client HBO.360i President, New York Abbey Klaassen notes, “We’ve hit the point where the majority of our clients are now asking us for help with a voice strategy. It’s gone from an interesting kind of experiment to something they have recognized that they need to invest in to make sure they are discoverable and relevant in the next five years.”Earlier this year, HBO and 360i created Westworld: The Maze, an immersive gaming skill for Amazon Alexa enabled devices that lets fans go on their own quest for consciousness. With more than 11,000 lines of script and 2 hours of unique gameplay, Westworld: The Maze is a first-of its kind full-scale voice skill that demonstrates the complexity of what’s possible on the platform. In addition to driving ongoing buzz and engagement for the Westworld franchise, the skill has picked up 15 accolades to date from Clio Awards, London International Awards, and others.360i has long been a pioneer in the world of Voice technology. In May 2018, we published the 360i Voice Playbook, an actionable guide for marketers that shares our collective learnings from over a year of exploring and executing for Voice. The Voice Playbook covers everything from staffing for a Voice team to skill discoverability and the nuts and bolts of Voice production.Want to learn more? Read the full New York Times piece here, and download 360i’s Voice Playbook here.