Monitoring your magazine brand’s Web reputation can be just as important as updating your magazine’s Web page. Amanda MacArthur, Mequoda Group editor and publisher, has three online tools that are necessary for her company to monitor and manage their brand. The rationale behind signing up for free alerts and networks? Constant conversation with your readership. “Sometimes people will link to the wrong page,” MacArthur said. “If we post a free special report, a blogger may link to our homepage instead of the report itself. We’ll be alerted through a social media tool and contact the blogger to remedy the situation.” By constantly monitoring what readers and competitors are saying about them—and what they’re linking to—Mequoda has been able to increase traffic to its site and get sign-ups for its email newsletter. Mequoda’s traffic has more than doubled from 12,000 unique visitors per month in March 2008 to 31,000. From one post on Twitter, Mequoda sees between 50 and 60 visitors, according to MacArthur. “Twitter is now our second biggest traffic driver after Google,” she said, Mequoda now boasts a 28 percent conversion rate for newsletter sign-ups. “People are easily impressed,” said MacArthur. “If you are aware of comments about your brand and respond to a comments, readers will get very excited.” Here are three online tools that MacArthur swears by for monitoring her brand online: Tweet Later (www.tweetlater.com)A “Twitter Productivity Tool,” this free function tracks keywords and can be set up to automatically email a daily digest of all of a brand’s daily mentions on Twitter. The professional service, which offers account management and further integration costs $29.97 per month. Competitors: Google Alerts BackType (www.backtype.com) BackType tracks what’s being said about content across the Web using BackType Connect, which supports every major publishing platform for blogs, as well as Twitter, Digg, FriendFeed and Reddit. Publishers work with BackType to display related conversations inline with existing comments on their properties to encourage more engagement. Competitors: uberVU, yacktrack SocialMention (socialmention.com)SocialMention’s search platform tracks conversations across the Web in real time, aggregating user generated content such as blogs, status updates, comments, bookmarks, and videos into a single stream of information. It offers a free, adhoc search engine that provides tracking and metrics with support for more than 75 social media properties and is available in multiple formats.Competitors: whostalkin, radian6, trackur
New Mexico Land Commissioner Aubrey Dunn is asking the Air Force to pay the state $25 million to compensate it for the loss of lease revenue from a wind farm project in central New Mexico after DOD said over half of the planned turbines would interfere with the Air Force’s use of a military training route. In a letter sent Tuesday to Air Force Secretary Heather Wilson, Dunn emphasized that money generated from state trust lands support New Mexico’s schools and hospitals, reports the Albuquerque Journal. “I believe that the military should not be uniquely and unduly burdening state trust lands by effectively prohibiting the investment-backed activities of state trust land leases unless it is willing to pay appropriate compensation,” wrote Dunn, who is running for the U.S. Senate this year.An Air Force spokeswoman said the service tries to not to restrict the activities of private industry. “Our primary focus is the Air Force mission,” said Ann Stefanik. “When possible, we work with industry and government partners to allow for development that makes sense for all parties.” A spokesman for wind developer Avangrid Renewables said the company would continue discussions with DOD. “We are going to continue to work with the DOD clearinghouse to help balance the protection of national security with responsible and reasonable siting of our turbines to benefit all parties,” said Paul Copleman.The dispute echoes one three years ago between the Pentagon and SunZia over its plans to build an extra-high-voltage transmission line through parts of White Sands Missile Range in southern New Mexico.Photo by Michael Zamora Dan Cohen AUTHOR
Congress chief Rahul Gandhi offers to resign at the Congress Working Committee meeting today.TwitterAfter Congress’s humiliating defeat in the Lok Sabha elections 2019, party president Rahul Gandhi took full responsibility for the Congress’s poll defeat. The Congress chief has offered to resign at the Congress Working Committee (CWC) meeting today.However, senior party leaders are persuading him not to resign. It has been reported that former prime minister Manmohan Singh and Rahul’s sister Priyanka Gandhi, too, tried to persuade him not to resign.The first review meeting of the Congress party after its defeat in the Lok Sabha elections included 52 members of the CWC, which includes party general secretary Priyanka Gandhi Vadra, UPA chairperson Sonia Gandhi, Manmohan Singh and the chief ministers of all Congress-ruled states – Punjab, Madhya Pradesh, Rajasthan and Chhattisgarh.At the CWC meeting, several party leaders including Rahul Gandhi gave their assessment of what went wrong and the remedial steps that must be taken. However, top party leaders claimed that Rahul Gandhi’s relentless “chowkidar chor hai” campaign against Prime Minister Narendra Modi was “negative” in its tone.READ: Rahul Gandhi offered to resign after Lok Sabha elections flop show?The meeting of Congress’s highest decision-making body, the CWC, commenced at 11 am today.While the Congress won 52 seats in the 542 Lok Sabha constituencies, the BJP-led NDA has swept back to power in a landslide by winning a record 303 seats out of 542. Congress suffered a loss for the second time in a row at the hands of the Narendra Modi-led BJP.Earlier, sources had said that Rahul Gandhi’s resignation offer was rejected by Sonia Gandhi. However, Rajasthan chief minister Ashok Gehlot called the reports “baseless and irrelevant”. “We shall never forget that it was because of Rahul Gandhi’s tireless efforts and fighting spirit that Congress was able to put up a strong challenge to the NDA government,” he said.After the 2019 mandate, rumors of Congress President’s resignation are baseless and irrelevant. We shall never forget that it was because of Sh. #RahulGandhi’s tireless efforts and fighting spirit that Congress was able to put up a strong challenge to NDA government.1/2— Ashok Gehlot (@ashokgehlot51) May 24, 2019Also, senior Congress leader Sanjay Nirupam asked why should Gandhi resign when the entire party fought “bravely” under his leadership. He said that the election loss was their “bad luck” but that shouldn’t raise questions on the leadership. “Under the leadership of Congress President @RahulGandhi we fought this election bravely. He worked very hard undoubtedly. Our bad luck,we lost. Why should he resign? No. He should continue to lead the party. We will fight back under his leadership and come back soon,” tweeted Nirupam.
107 year old D.C. resident, Virginia McLaurin, danced and did ball tricks with Harlem Globetrotters Moose Weekes and Zeus McClurkin March 15 at Roots Public Charter School in Northwest D.C.