Amazing Lucy to appear on RTE’s Nationwide programme this evening

first_imgBrave Donegal girl Lucy Gallagher is to appear on RTE’s Nationwide this evening.Lucy, from Maghery, was born with a rare skin condition, Harlequin Ichtyosis.The seven-year-old returned to Scoil Roisin where she is now in first class. When Lucy was born the team at Nationwide visited Lucy and now they will report on the amazing progress Lucy has made in those seven years.School principal Ms Siubhan Ni Fhearraigh is encouraging people to tune into the show which airs this evening on RTE at 7pm.Amazing Lucy to appear on RTE’s Nationwide programme this evening was last modified: September 9th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegalLucy GallagherMAGHERYNationwideRTElast_img read more

Press release: Top learner encourages Class of 2017 to play their part, build South Africa

first_imgWith the matriculants of 2016 entering the wider world, top learner, Karabo Moreni, calls on the Class of 2017 to lead fellow learners in the coming year. (Image: Brand South Africa)Johannesburg, Monday 13 March 2017 – Karabo Moremi from Dendron Secondary School in Limpopo was among the country’s top achievers for the Class of 2016 national senior certificate examinations, says playing his part in preparing for his studies was a key factor for his academic success.“I played my part, and committed myself to studying as well as assisting other learners, and all the hard work paid off. Preparation is key as I studied well in advance and I made sure that I consulted my teachers if I didn’t understand. Success in life depends on being a strong person with clear goals and an indomitable spirit.”Having obtained seven distinctions in English, Sepedi, Science, Accounting, Maths, Life Orientation and Life Sciences – Karabo Moremi lost his mother in 2009 at the age of 11 years. The 18 year old who will this year pursue his higher education degree in Actuarial Science at the University of Cape Town – said he fully understands challenges that face many families and youth in South Africa which may be a hindrance to attaining one’s goals.“Napoleon Hill once said ‘every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit’. Courage, discipline and perseverance flourish when we are tested. I am blessed because I had my father, aunt, friends, cousins and teachers who saw me through my trying times.“My wish for the Class of 2017 is for them to play their part in applying themselves to their studies because the benefits of a decent education are vital to being successful in life,” added Moremi.Brand South Africa’s GM for Marketing, Ms Sithembile Ntombela said the youth and their aspirations is a key constituency in Brand South Africa’s Play Your Part programme.Ms Ntombela said: “The Play Your Part campaign is a call to every South African to do what they do excellently and with diligence in order to help the country move forward. The Play your Part campaign was created to stimulate South African society from the ground up to fulfil their individual potential, in all they do, and Karabo Moremi embodies these values.Brand South Africa encourages matriculants to manage their study time through proper planning and to engage with other students by forming study communities to help each other – this is what Play your Part is all about. Helping and uplifting others.”last_img read more

Motseng Cultural Village: a place in the sun

first_imgAn Ndebele decorated hut in the village. An Ndebele warrior armed with spear and dressed in traditional gear.(Images: Motseng Cultural Village) MEDIA CONTACTS • Renette Smit   Marketing Manager, Motseng Cultural Village  +27 14 552 5080. RELATED ARTICLES • South Africa’s tourist highlights • Creativity brings economic growth • South Africa’s heritage is world classMusa MkalipiTo experience the cultures of the eight indigenous groups in South Africa, a visit to Motseng Cultural Village in North West province is a must-do. It is a true South African experience that preserves African culture through showcasing and paying tribute to the country’s indigenous cultural groups.Within the cultural village, different peoples share their customs through song, dance, poetry, praise singers and narrators. The Motseng village boma is a traditional gathering place where elders meet to discuss community interests and is also used for cultural evenings and conferences.A visit to the local sangoma, or diviner, offers private readings and discussions about the future and guests are also treated to traditional dancing and guided tours daily from 10:30 to 16:30.Local flavour, old and newThe local Motseng shebeen (bar) serves South African cuisine and umqombothi, a traditional beer made from maize, maize malt, sorghum, yeast and water. Patrons can enjoy the sounds of contemporary music, jazz, and kwaito – a uniquely South African genre featuring a mix of jazz, township sounds and international influences like house music. The lyrics are written in indigenous languages, taking their cue from African praise poetry. The vibey shebeen also hosts pantsula dancers and a disk jockey (DJ) on weekends.The latest addition to Motseng is the Dube Shack, which offers an authentic taste of 1960s township life. Visitors can treat themselves to a South African chisa nyama, the buy and braai practice which started in South African townships; enjoy a meal around an open fire, and play traditional board games.The Motseng curio shop sells African-designed arts and artefacts made by local crafters and guests who buy Jembe drums receive a drumming lesson to make the most of their purchase.The Motseng Cultural Village was officially opened in January 2004, for local and international tourist to experience and enjoy South Africa’s unique cultural diversity. The village has employed locals, improving lives in the area.The village is a living cultural destination housed within entertainment resort Sun City.Sun CitySun City offers visitors a number of attractions including the Butterfly Sanctuary, a land-bound beach – the Valley of Waves – and a Gary Player Golf course. Visitors can choose from four hotels or enjoy short stays attending events at the resort.The nearby malaria-free Pilanesberg Game Reserve is a two-hour drive from Johannesburg and offers spectacular mountain views, hot air balloon safaris and guided wildlife encounters.last_img read more

Roach: Loss to Mayweather affected Pacquiao the most

first_imgMOST READ LATEST STORIES SEA Games hosting troubles anger Duterte Manny Pacquiao’s knockout loss against Juan Manuel Marquez in 2012 did not bother him as much as the setback he suffered against Floyd Mayweather Jr. in 2015.According to Hall of Fame coach Freddie Roach, Pacquiao was never the same fighter in the aftermath of being stopped as a pro. But he explained that Pacquiao, who suffered stoppage defeats in the early days of his career, saw the knockout loss as just another part of the sport.ADVERTISEMENT Hotel management clarifies SEAG footballers’ kikiam breakfast issue “Manny Pacquiao knows that being knocked out is part of the sport and accepts it more than anyone else,” Roach told boxingscene.com. “It’s part of the sport, unfortunately, things happen and that night things did not go our way.”Pacquiao (60-7-2, 39 KOs) is training under Roach, best friend Buboy Fernandez and strength and conditioning coach Justin Fortune for his defense of the World Boxing Association (WBA) “regular” welterweight title against Adrien Broner (33-3-1, 24 KOs).FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionThe contest scheduled Jan. 19 at MGM Grand in Las Vegas, with Showtime Pay-Per-View carrying the bout.In the same Las Vegas venue in 2012, Pacquiao faced Marquez for the fourth time in their rivalry. Private companies step in to help SEA Games hosting New season—not ROY plum—on Perkins’ mind TS Kammuri to enter PAR possibly a day after SEA Games opening In the sixth round, Pacquiao appeared to be on the verge of securing a stoppage win when Marquez, in the final seconds, clipped him with a perfect counter and the Filipino star was knocked unconscious.While there was always some talk of a fifth encounter, Marquez made a career decision to reject that option and eventually retired.“We were a a punch away from getting the same result on the other side. If Manny had not lost his balance, he would not have been beaten that way,” Roach recalled.“When they knocked me out the first time I was never the same, but Manny Pacquiao sees it as part of the sport and that’s why I think he’s so efficient.”In 2015 also in Las Vegas, undefeated five-division world champion Mayweather beat Pacquiao by unanimous decision in the bout billed as “The Fight of the Century.” —BOXINGSCENE.COMADVERTISEMENTcenter_img SEA Games: Biñan football stadium stands out in preparedness, completion Manny Pacquiao part of 2019 SEA Games opening ceremony PLAY LIST 00:36Manny Pacquiao part of 2019 SEA Games opening ceremony00:50Trending Articles00:44Manny Pacquiao on Floyd Mayweather: Let him enjoy retirement02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games: Biñan football stadium stands out in preparedness, completion LOOK: Joyce Pring goes public with engagement to Juancho Triviño Sports Related Videospowered by AdSparcRead Next Is Luis Manzano planning to propose to Jessy Mendiola? Don’t miss out on the latest news and information. View commentslast_img read more

How Do You Measure the ROI of Social Media? You Don’t.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome.  Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017last_img read more

Is 22 Tweets-Per-Day the Optimum?

first_img Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72last_img read more

How Crafters Transformed a Company

first_imgThis guest post is written by Paul Gillin , writer, speaker, and online marketing consultant. Catch Paul speaking at the Inbound Marketing Summit in Boston, MA this October. Register with the code HUB200 and get $200 off the ticket price. If you follow social media marketing closely, you’ve probably heard the story of Fiskars , the Finnish maker of fine cutting tools that has used a private social network to dramatically boost specialty store sales. What’s less well-known is how customer communities have transformed the way this 300-year-old company does business.I wrote about Fiskars’ remarkable community of crafting enthusiasts called the Fiskateers in the introduction to my latest book, Secrets of Social Media Marketing. The company has leveraged this group to take its message to the under-utilized channel of small retailers. Reaching these merchants would have been prohibitively expensive if done by a core marketing team. So Fiskars let its customers do the talking. The result: a threefold increase in year-over-year sales.I recently caught up with Suzanne Fanning, Director of Communications at Fiskars Americas, to see how the program was going. In a word, very well. What I hadn’t understood from earlier interviews was the degree to which quality customer feedback comes to pervade everything the company does. The Fiskateers demonstrate why social media should be thought of as much more than just a marketing program.Some basics: Prospective Fiskateers must fill out an application form to gain entry. While the company rarely turns down applicants, this requirement gives members a feeling of belonging. Once you’re a Fiskateer, you’re special to Fiskars.And boy, are you special! When my wife, a hopeless crafting enthusiast, heard about this program, she immediately applied. A few months later, the company invited her to a local member meeting. Some 30 Fiskateers spent an entire day swapping techniques, trying out new tools and generally bonding with each other. Dana came home that day laden down with hundreds of dollars worth of merchandise. It’s safe to say she will be a Fiskars customer for life, and she’s not shy to share her enthusiasm.More Than a WebsiteThe company does plenty of live events at the local and national level to connect members with each other and with Fiskars. Its overarching goal isn’t to sell more scissors as much as to “have that emotional bond with consumers,” Fanning told me. “Customers didn’t have that bond with Fiskars the company, but scrapbooking and crafting is a very personal and intimate thing. We wanted to tap into that and say “We understand. We get you.”The meeting Dana attended was hosted by two Fiskars representatives, one from communications and the other from engineering. In fact, nearly every meeting of the Fiskateers now involves someone on the product development side. The value of the Fiskateers as a driver of product innovation was the great unexpected dividend of the whole program, Fanning said.At first, people on the business side resisted the idea of bringing customers into the product development process. There are competitive concerns, and frankly, engineers aren’t known for inclusiveness.Once the dialogue began, however, that resistance quickly melted. “We started with small projects to make Fiskateers feel like they were giving input and quickly they realized we were getting fabulous insight,” Fanning said. “They really wanted a voice in our company.”Speak, Customer!That voice of the customer now pervades nearly everything Fiskars does. Fiskateers are polled for advice early in the development process and the group has even taken responsibility for naming some new products. Engineers, who initially doubted the value of the community, renamed themselves the “Fiskaneers.”Fiskars now channels most of its first-line market research through the group, saving money and time. It no longer conducts expensive focus groups. Research has shown that the Fiskateers almost perfectly reflect the larger community of crafting enthusiasts.Fanning remembers one product manager who approached her looking for ideas for new shapes to head to the company’s line of cutting templates. Fanning posted the request to the Fiskateers and gathered 70 good ideas within 12 hours.Next LevelWith a hit on its hands, Fiskars is running with it. Some Fiskateers have been qualified as official product demonstrators. A new website now lets members submit and rate ideas for new products. Product managers hold live chat sessions to get feedback. Vendors of sewing machines and magnifying glasses devices have offered to buy advertising on the site.The lesson: social media is about much more than marketing. Anyone who touches or serves customers in any way can benefit from a closer relationship with those people. Recent McKinsey research revealed that a majority of companies that have bought into Web 2.0 marketing are finding benefits in other areas of their organization. Many say social media is changing the way they do business. Just like it has at Fiskars.Not every company can create a community like the Fiskateers, but then again, Fiskars never expected its program to be such a runaway success. Instead of looking for people who were passionate about cutting tools, it focused its energy on people who cared about what you could do with cutting tools. The results were more than a pleasant surprise. The company originally expected to recruit no more than about 200 Fiskateers. It will soon welcome its 6,000th member. Paul Gillin is a writer, speaker and online marketing consultant who specializes in social media. He’s a veteran technology journalist and the author of two books: The New Influencers (2007) and Secrets of Social Media Marketing (2008). Fiskars is an example of the kind of new media success stories the Inbound Marketing Summit will showcase. Discounted Inbound Marketing Summit Pass Marketing thought leaders will converge on Gillette Stadium in Foxboro, MA, October 7-8. Reserve your place at the conference now . Use the code HUB200 to get $200 off the ticket price. Topics: Social Mediacenter_img Originally published Sep 9, 2009 8:15:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Secrets to Addictive Digital Platforms

first_imgTechCrunch Disrupt , CEO, DailyBooth , a conference that gathers web innovators in social media, mobile devices, and smart applications, hosted a compelling panel about the shift from traditional print to online media. and learn how to manage your company brand effectively using social media. Video: How to Use Social Media to Manage Your Company Brand Online Here are 3 key secrets revealed about addictive digital platforms: GE has always been known as one of the traditional marketing giants that garners the use of customary marketing techniques. However, Judy Hu, GE’s Global Executive Director for Advertising and Branding, explains that using social media can help “extend the brand and make it iconic. [GE] wants to build their brand and get their key message across to everyone.” Digital platforms can help small and large businesses alike expand their company to different demographics and distinguish their corporate image. Download the free video , CEO, Chatroulette , Global Executive Director, GE 3. Digital platforms cultivate brand building. GE’s crowd-sourcing effort 1. Users define content creation 2. Visual content is universal. The grounds of the discussion revolved around the transformation from conventional methods of reaching consumers to modern platforms that actually interact with users. Gone are the days where static media effectively delivered messages to consumers. Social media sites have dominated the playing field, where consumers choose what they want to view and who they want to engage with. Digital platforms such as YouTube and DailyBooth make it super-easy to upload videos and pictures and share them with friends. These can soon become addictive and viral as people consume content and pass it along further. Businesses can take advantage of this by opening up content creation to users, such as Brian Pokorny . , Founder, 4chan Brian Pokorny Christopher Poole content consumption. explains that “…you can talk in different ways through just visual imagery. Text is less of the focus now with both videos and photos, which can transcend languages, borders, and cultures.” Three of the panelists founded sites where visual imagery was dominant, and demonstrated the effectiveness of such sites in reducing boundaries in today’s global marketplace. Learn how to use social media to manage your company brand. Andrey Ternovskiy and Judy Hu Originally published May 25, 2010 7:33:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Tips to Improve Channel Partner Lead Generation

first_img – Email is an important part of the lead generation mix. Create a great email marketing campaign with an offer that each partner can send to new leads. Maybe it is a free assessment of a website, or an opportunity to attend a free consulting session. This campaign is to help move leads further down the funnel and to help increase a partners lead-to-customer percentages. Often channel managers have the ability to give marketing funds for offers, so why not provide them the email message to use as well. In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction” 1. Identify Longtail Keywords Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? brackenb your partners or resellers can quickly optimize their pages . 2. Provide Partners with Lead Generation Offers –  Find 10 keywords that are in the longtail for your services or products and provide them to your resellers and partners to use.  Keywords need to be used in a consistent way on each webpage in the page title, the URL, the page headers and text. By doing the background research and providing a starting point, Photo Credit: 5 Tips For Channel Partner Lead Generation 3. Create a Landing Page Templatecenter_img –  Create an offer such as a ebook or webinar that can be downloaded or accessed from each partner’s website. Maybe your company provides security software and you have a tool that does a quick, free sweep of their network to test for vulnerability. Another option would be to offer a free assessment that will help prospect better understand which product offering best fits their needs. By creating these downloads, you are giving your reseller network an offer they can give visitors that come to their websites. 5. Share Partner Successes –   If one of your partners is finding an offer is converting leads well or a free assessment is leading to more business in the door, let the network know! Inbound marketing may be new, but closing a deal is well understood and anything that drives more business to one partner will help the overall brand and network as well. Share the success! What have you done to help improve inbound marketing for your channel partners? – Create a standard landing page that every reseller can put on their main page of their website to both capture lead data, and provide an offer. 70% of visitors to a website are in the “early stage” of buying. They are not ready to purchase, but are starting to investigate. Instead of having them visit your site and then “drive on”, give them an offer in exchange for collecting some of their information, even if it is just an email address. This will allow you to stay in touch with them via email offers or turn over the lead to your sales team for qualification and follow up. 4.  Develop An Email Template and Campaign Originally published Sep 2, 2010 2:00:00 PM, updated October 20 2016 Topics: Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Real Life Examples of Fantastic Calls-to-Action

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Calls to Action Originally published Jan 12, 2012 1:30:00 PM, updated February 01 2017 Last week, we rounded up some of the most impressive landing pages out there and broke down why they rock from both a user’s perspective and a marketer’s perspective. But before visitors even get to your landing page, they’re usually beckoned by a call-to-action. And it better be pretty awesome to get them to click.We’ve discussed the elements of an effective call-to-action before, so now it’s time to find real life examples of awesome calls-to-action (CTA) that can inspire your own designs. Take a look at what some popular B2B, B2C, and ecommerce brands are doing to entice their visitors to click through to landing pages, shopping carts, or just to interact in a more meaningful way with their site.GoDaddyGoDaddy is a web and email hosting company that also sells domain names and other related services.Why it’s effective: The best calls-to-action are easy to find and have a focused objective. The objective of this particular page is to get a user to purchase a domain name they’ve selected, and this GoDaddy CTA uses one of the most fundamental best practices to achieving visibility: using a button color that starkly contrasts the rest of the site’s design scheme. Upon visiting this page, the bright green draws the visitor’s eye right to that registration button.But GoDaddy goes beyond the basics and implements one other trick to hammer home the point of the page to its visitors. The ‘Continue to Registration’ button follows visitors all the way down the page, acting as a constant reminder that your next step is to click that button and register the domain name you’ve selected. This is wise because, if you’ve ever purchased a domain from GoDaddy, the upsell opportunities present on this page exist later on in the checkout process.Because of the design of this call-to-action, visitors to this page experience no confusion: they are here to register their domain name, and they can do so by clicking that green button.JetsetterJetsetter made an appearance on our list of the best landing pages, but hey, when you’re good, you’re good. They continue to be an invitation-only travel community offering access to exclusive travel deals.Why it’s effective: Many calls-to-action suffer poor conversion rates because, despite following design best practices, the writing doesn’t clearly display the value of clicking through to the next page. This ‘Plan a trip like this’ CTA rocks because it so simply displays that oft-sought after value. After someone reads the very brief and artfully written description of enjoying wine and olive oil on the Italian coast, this CTA capitalizes on the positive feelings surrounding taking such a trip, and gives the visitor the opportunity to do just that — plan that trip.Another wonderful but easily overlooked detail in this CTA is the language on the button; the inclusion of the word ‘like’ implies that the trip doesn’t need to be exactly the same as the one described above, but can be customized to fit the visitor’s needs. This spirit of customization continues by offering a button that lets visitors see the bio of the person who planned that particular trip. And if you’re worried the bio would distract visitors from following through with the marketer’s intended action, no worries; the bio page provides another travel-planning CTA!IntuitIntuit is a software company that provides financial software and services for businesses and consumers.Why it’s effective: It looks like orange is a popular CTA button color, eh? Well, Intuit’s intuitions (har har) are good, because that button stands out from the rest of its site’s design and calls the attention of the viewer to the free trial. The effectiveness of this tactic is compounded, as the language on the button aligns with the language in the headline.The headline is also action oriented, making it clear what you can do on the page. The three bullet points then clearly explain the value of the free trial so visitors want to click, and there’s one image aligned with each point of value — another call-to-action best practice.One creative trick Intuit is also employing is the use of extra white space around the call-to-action. This tactic, along with the fact that it’s the biggest CTA on the page, helps draw attention to the free trial and simultaneously attract and instruct visitors on what they should do next.YaptaContinuing the travel theme, Yapta helps people track changes in flight and hotel prices and get refunds on airline tickets.Why it’s effective: When it’s not clear what actions can be performed on a page and there’s no perceived connection between the CTA copy and CTA buttons, site visitors quickly go rogue trying to find what they’re looking for. These calls-to-action solve for that common contextualization problem. Notice how the copy, images, and buttons all work together to guide the visitor:The parenthetical phrases provide a chronology – Am I in the pre-purchase or post-purchase stage?The images give a theme – Am I here for flights, hotels, or a refund?The copy explains – What can I do on this site to track flights, hotels, and refunds?The buttons instruct – Click through to find what you’re looking for.Every call-to-action aligns with the proper stage in the sales process, and makes it very clear what actions can and should be performed on this page. Yapta gets bonus points for keeping these calls-to-action above the fold and using the contrasting colors orange and grey to draw attention to the right places.ZyngaZynga is a developer of browser-based games intended for social networking sites.Why it’s effective: In the game of most prominently positioned call-to-action, Zynga wins by a landslide. And it also get an honorable mention for successfully shirking some call-to-action best practices, namely that this is not the traditionally de-cluttered CTA for which many marketers strive in order to decrease bounce rate. But, they know their audience, and I’d venture a guess that this type of imagery is not distracting to gamers. Either way, Zynga makes up for any distraction by making it crystal clear what action they want visitors to perform. Here’s how:The ‘Join The Fun’ button is the last thing to load on the page, so your eye naturally settles on that area of the page.The white backlight behind ‘Times Square’ is the brightest part of the page, drawing your attention to the CTA button.The Times Square text effect brings the text towards the visitor, again, right by the CTA button.If you’re worried the ‘I Love Play’ button in the top right would be a distraction, don’t worry; it’s not clickable!Like Intuit, Zynga is also making use of lots of white space around this image (not pictured) to emphasize this ‘Join The Fun’ CTA. And finally, notice how small the social media follow buttons are underneath this banner. While Zynga’s call-to-action isn’t what we traditionally encounter, it does effectively display an important CTA best practice: have a defined purpose for your visitor, build your page around that purpose, and make it easy for your visitor to execute that purpose.What call-to-action best practices do you find are most integral for awesome conversion rates?Image credit: torleylast_img read more