Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Topics: Originally published Jun 22, 2007 11:55:00 AM, updated October 01 2019 JULIET: ‘Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What’s Montague? it is nor hand, nor foot, Nor arm, nor face, nor any other part Belonging to a man. O, be some other name! What’s in a name? That which we call a rose By any other name would smell as sweet; So Romeo would, were he not Romeo call’d, Retain that dear perfection which he owes Without that title. Romeo, doff thy name, And for that name which is no part of thee Take all myself. I will leave to Juliet any thoughts about how appealing Romeo would be if he had a different name. But what I can tell you is that your domain name has a big effect on your ranking in Google and other search engines. Here are some of the reasons to look into buying a premium domain name.1) Look bigger than you are. Even a small business can look big on the Internet if you have the right domain name. If you are a local marketing firm, you look like you know what you are doing if your URL is www. LeadMarketing .com instead of www. MyCambridgeMarketing-Online .net And, usually a premium domain is far less expensive than many other marketing activities.2) Get more traffic. With the right domain name, you can get more traffic to your website in two ways. First, some people will just type in your domain into the browser address bar and see what happens. If you own the domain, your website will be what comes up! Second, if you have good keywords in your domain, it is much easier to get ranked on the first page of search results, driving more traffic to your website. Google and other search engines assume that if you have keywords for a search in your domain, then that website is a good search result that has relevant content, and that means you get ranked higher.3) Upstage your competition. What better way to stand out from your competition than to have a website with the best URL for your industry? How would you feel if your competitor all a sudden ended up with the perfect domain name?4) Acquire an asset. Most marketing expenses are impossible to recover any portion of the cost. The nice thing about premium domains is that they are an asset you can always sell later. And recently, most domains have been increasing in value, so you might even end up making money on your investment. Of course, past performance is no guarantee of future results.Now that we have covered some of the ways that a premium domain can benefit your business, let’s discuss how you can evaluate a domain to decide how valuable it will be. Here are some of the things to think about so you can choose the best name for your company.1) Generic keywords are good. Most businesses really can’t spend the money to build a brand around their company name, this is especially true for small businesses. So, if you can buy www. computers .com, you should do it, since it will be better for you than www. gateway .com.2) Avoid punctuation and extraneous words. Adding a dash into a URL makes it harder to type and look less professional, so avoid it if possible. Also, adding generic words like “my” or “best” or “the” or “online” to the start or end of your URL is not a good idea. They don’t add any value.3) Try to get a .com domain. Unless you are a nonprofit or outside the US, most people assume your business will have a .com domain extension and will usually have trouble remembering your URL if it ends in .net or something else. Domains ending in .com have always been in higher demand and command higher prices than any others.Now that you understand the value in having a premium domain and how to pick a good domain, maybe you should think about buying one? If you are interested in buying a premium domain, there are a number of services to do so. At HubSpot we have used BuyDomains.com before and we have found BuyDomains to be a great place to buy a premium domain.Have you bought a premium domain? Have you found it to be a useful tool for your business? Leave a comment below and let me know.
websitegrader Technical SEO Originally published May 21, 2007 11:37:00 AM, updated October 20 2016 It is important you choose the words in your title carefully. You really want the words in your page title to match what the searcher is looking for. Choosing the keywords in the title is rather tricky. You should look at four different variables to make the title phrase decision: 1. Frequency of search — if no one is search is searching on the phrase, then you are wasting your time. 3. Fit — the phrase should be as close a fit to your business as possible. The page title is the piece of meta data on the very top of your browser. In the picture below, the page title is “HubSpot: Internet Marketing Software.” The title is an interesting beast because when most humans read a web page (see first picture below), they do not ever look at the title; therefore, many marketing people do not pay any attention to it. However, when you do a search (see second picture below), the organic results you are looking at and potentially clicking on is the page title you used on your site. websitegrader If you have any questions on page titles, feel free to leave them here. If you want to see some additional data on how to set your website up, so that people searching in your niche can more readily find you, I suggest you run your site through our free When crafting titles, make sure you carefully pick a title for every page on your site. The title of the home page is likely the most important one as that page likely has the most links into it, but every page title on your site is a potenial search result that will get the .7second test. Do not just use the same title on every page as you are wasting a golden opportunity. 2. Competition — if the phrase is very popular and you are competing for a spot on the first page of the results with major players like Wikipedia, CNN, etc., then you better have high page rank if you want to play that game. You need to write your titles with the search engines in mind. The average human spends .7 seconds per page title on a Google search results page. That means, someone scanning down the list of 10 results on the first page of Google makes up her mind very quickly as to which link she is going to click on. Through our 4. CPC cost — if the phrase that best matches your business has high competition, but a relatively low cost to buy an advertisement, it might be worth buying that one and optimizing around another similar phrase. . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack property, we are now tracking over 30,000 websites and their page titles. When those titles change, we are able to watch behind the scenes to see what kind of impact that has on the rankings for the keywords entered or removed from the titles. In terms of “on page” analysis, our data suggests that Google values the page title more than most people (and seo consultants) think. The easy way to think about it is that Google is looking for clues as to what your website is about, so it can deliver your site as a result on searches. It turns out that the keywords in the page titles of your site are a major clue that Google takes, so make sure you get the right keywords in your titles if you want to “get found” by prospects. If your company is a well-known brand in your niche, it might make sense for you to put it in your title as it will increase the likelihood of someone clicking on it after their spending .7 seconds looking at it. If your company is less well known, then I would advise leaving your company name out of the title completely. Topics: When crafting titles of your site, make sure you keep it short and sweet. Our data suggests that the first words in the title matter more to Google than the last words in the title. In addition, it seems like the more words in your title, the less “value” each word has. Outside of Google, no one knows, but from our data it looks like Google discounts by the number of words in title. — Brian Halligan.
Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72
Search Engines Originally published Jun 8, 2009 10:57:00 AM, updated October 20 2016 Liked it? Please share it on twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
What the Fk is Social Media? How to interact on Twitter: @ Intro Survey by B to B Magazine and the Association of Natinoal Advertisers ! Register here: Most looking to implement in the next year (1) blogging (2) mobile (more for BtoC) karenrubin Webinars are almost exclusively for B2B – 48% of B2B marketers said they were effective, only 6% of B2C said they were effective www.HubSpot.tv , 13 hours of video is upload to YouTube every minute : If you’ve been watching HubSpot TV for the past year, you’d be ahead of the curve! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack More focus on demand generation – from 39% to 47% of people – also a drop-off of people saying brand building was the goal 3 out of 4 Americans use social technology – Forrester HubSpot TV 1 Year Anniversa Marta Kagan, @ Marketing Takeaway Closing Watch the Tweetup Promo Video: Download the free webinar JamonHolmgren asks, B to B marketers embracing social media at an increasing rate Microsoft and Yahoo sitting in a tree…K.I.S.S.I.N.G! “Providing accurate, useful information that informs in a non-self-promoting manner gains credibility,” mzkagan Managing Director of US for Espresso Originally published Aug 2, 2009 8:54:00 PM, updated July 04 2013 81% of BtoB marketers using LinkedIn, then Twitter, then Facebook (Twitter much higher for B2B, Facebook lower for B2B) 5 billion minutes spent on Facebook each day Blogging in a Flooded Market Shouldn’t Mean Failure Marketing Takeaway “Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.” Webinar: How to Use Online Video for Inbound Marketing Defininga “tweet” for the uninitiated and explaining how to create an accountdoesn’t resonate with everyone. “Why would I want to do that?” is acommon reaction. However, demonstrating the power of Twitter as adiscovery engine for what is happening right now through our Search andTrends often awakens a sense of wonder which inevitably leads to a muchmore compelling question, “How do I get involved?” “thebig takeaway is that Bing will now power search on Yahoo! and Yahoo!’ssalesforce will sell the premium (non-self service) search advertisingfor Yahoo!/Bing” http://itunes.hubspot.tv/ You will want to optimize for Bing since it will have a reasonable % of market share , @ Social Media Defamation Lawsuit “Beyourself and blog about the things that excite and interest you(without sounding like a commercial, of course) and you’ll be fine,” Don’t panic! You have some time on this onebut be aware that it is going on and you will probably want to optimizefor it eventually. : Make sure you understand the engagement process for your customers. Marketing Takeaway #2 “Themore you can build relationships and trust with the online leaders inyour community, the more traffic you’ll get on your site, and the morepeople you’ll be able to convert to leads and sales,” ” Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO Bingvalues “keyword use in subdomains and root domain names (Google lovesexact keyword matches, but Bing really likes any keyword placement inthe sub or root)” Headlines Forum Fodder: 57% of B2B marketers “using social media channels” compared with 15% two years ago : As a business, monitor and respond on Twitter, but think twice before blowing anything up. New Twitter homepage puts search at its heart ry Tweetup Marketing Takeaway Next Week: Bonafied Marketing Genius Doing it Right http://www.youtube.com/watch?v=UKaJs4L290A UPDATED: Rounding up the buzz… Will one Chicago woman’s Tweet cost her $50,000? http://hstv1year.eventbrite.com “Rememberthat Yahoo! said full implementation may lag up to 24 months (2 years)behind regulatory approval (which itself could take months), so you’vegot some time.” mvolpe mzkagan Twitter Puts Search at Core of Homepage with AmandaBonnen: “@JessB123 You should just come anyway. Who said sleeping in amoldy apartment is bad for you? Horizon Realty thinks its ok.” Episode #51 – July 31st, 2009 HorizonRealty says she “maliciously and wrongfully published the false anddefamatory Tweet on Twitter, thereby allowing the Tweet to bedistributed throughout the world.” (She has 20 followers.) “What can I add to the conversation that a better programmeror graphic designer or SEO professional hasn’t already covered?” 93% of social media users believe a company should have a presence in social media Social media use soars among b-to-b marketers : Don’t tweet anything you wouldn’t mind having on the front page of Google.com. – Publish something creative on Slideshare. Marketing Tip of the Week , and @ in your tweet. How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway to learn how to use online video to grow your business with inbound marketing. Episode Length: 23 minutes, 23 seconds Subscribe in iTunes:
Originally published Jun 15, 2010 12:00:00 PM, updated October 18 2015 Content Types Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Cooking and blogging — they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way. Create a mix of posts using text, video and more. Here are five types of blog posts you should be writing: 1. Raisin Bran – Basic, Ever yday Posts . These posts are the foundation of your blog. They should be educational and you should get good at producing them quickly. Be sure to use keywords in the title and throughout the body of each post. 2. Spinach – Healthy, Thoughtful Posts. This type of post is designed to establish you as a thought leader. Unlike your basic, everyday posts, these posts will be more in-depth and may take extra time to write. You don’t need to write as many of these. 3. Roasts – Big Blog Projects. These are blog posts that involve extra research or analysis and take more time to create. This type of blog post can generate a lot of inbound links to your blog and discussion. Choose your topics wisely and this type of post will set your blog apart from the competition. 4. Chocolate Cake – Sweet Stuff. Mix some fun into your blog. Typically this type of blog post will grab the reader’s attention and can lead to lots of links and traffic. Video, images and cartoons are great examples of fun posts that help diversify your blog content. 5. Tabasco – Posts That Start Fires. Make a bold statement about your industry. Just be prepared to defend yourself; this type of blog content can be polarizing. Expect to gain a lof of links and comments (good and bad). Be careful not to write too many of these, as you could lose your audience’s trust. What other types of blog content do you create on your blog? This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Check out Shaun’s Bio .Photo Credit: TiffanyWashko Webinar: Advanced Business Blogging
on Mashable Jeremiah Owyang Email Open and Click-Through Rate marketing analytics Align your Facebook page with these best practices to article from this past week focuses on the concept of content sources — places where you can get ideas to help you write quality blog posts — as well as different types of sources and how to use them strategically and continuously to create remarkable content. John Paul Titlow Source Quality Content … Continuously Marketing Takeaway: to help support and enhance your business’ internet marketing efforts. His suggestions include taking advantage of a descriptive headline, search engine optimizing your website links, answering questions, adding third party apps like Slideshare and incorporating keywords. make your videos more effective Conversion Rate Author: Facebook page best practices Foster advocacy. Marketing Takeaway: Live authenticity. New to the whole Author: Marketing Takeaway: . 5 Critical Web Metrics to Keep a Close Eye On Enable peer-to-peer interactions. 4. leverage LinkedIn Use LinkedIn for more than just personal networking by enhancing your profile for business marketing benefits. Author: 1. web analytics Pay attention to enhance your Facebook marketing Our top get ideas for blog posts . Experiment with YouTube Annotations to enhance the marketing effectiveness of your for valuable insight into the success of your marketing programs. Referring Sites and Keywords Regularly sourcing content has a number of benefits: it’s a great way to create a constant flow of ideas and inspiration for your blog, it makes life easier, and it can help ensure you’re not omitting important information from your content. thing but know it should be an important part of your marketing programs? ReadWriteWeb has published a great overview of five web metrics to which you should be paying attention. Keep an eye on these metrics, and you’ll have a better idea of how many people are interacting with your brand and which of your online marketing efforts are effective: Facebook: Daily Active Users of ReadWriteWeb Jeffrey L. Cohen Marketing Takeaway: Set community expectations. Are you taking advantage of YouTube’s Annotations tool? Annotations are interactive elements that can be added to a video once it’s uploaded to YouTube, and they can offer a great way to add a call to action that prompts viewers to subscribe or take a particular action after watching a video. Incorporate sourcing content into your day-to-day activities to stay inspired and keep blog ideas flowing. Catherine-Gail Reinhard Altimeter Report: The 8 Success Criteria for Facebook Page Marketing HOW TO: Use Annotations to Promote Your Brand on YouTube Twitter: Klout Score Originally published Aug 2, 2010 8:00:00 AM, updated July 19 2013 Jeremiah’s article highlights some recent research conducted by Altimeter Group to determine success criteria for While LinkedIn is commonly known as a social network for professionals, many people don’t recognize the B2B benefits an optimized personal profile can have for their company. . Solicit a call to action. Marketing Takeaway: ? And what do you do when you just aren’t inspired to create anything remarkable? Topics: 2. Catherine’s article discusses the four different types of Annotations (speech bubbles, notes, spotlights and video pauses) as well as their value and various ways and examples of how they can be incorporated to inbound marketing Provide cohesive branding. Author: 3. Georgina’s blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. experiences), and external sources, or those outside your own operation, such as other media or other people focused on the same topic. Regularly sourcing content is a challenge, but making it part of your daily routine can help you . The results? Eight success criteria for Facebook page marketing that can help brands understand how they should approach their Facebook presence: 5. on Problogger online videos Be up to date. of Social Media B2B Georgina Laidlaw Jeffrey’s article emphasizes 12 ways you can Where do you create a truly compelling blog. 12 Ways to Leverage Your LinkedIn Profile for a B2B Company of Web Strategy Author: Participate in dialog. Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Improve Your Pitch’s Chance of Survival Author: Solis’ article discusses some very interesting data gleaned from recent research by ExactTarget and CoTweet. The goal of the 1,500 consumer-survey was to identify top motivations for following brands on Twitter. Of those surveyed, the research found that 72% publish blog posts at least monthly, 70% comment on blogs, and 61% write at least one product review monthly, proving that social consumers are both vocal and connected. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack The Most Influential Consumers Online are on Twitter Steven Depolo on BrianSolis.com . While we all want to make our content credible by supporting it with data, this article discusses the reality that research can often be tainted and explores the ways in which it can get that way. marketing tool belt users are the most influential social consumers online today. Solis also cites similar research that supports this conclusion and reveals that a significant percentage of Twitter users share opinions about companies/products, make recommendations, and seek guidance. Sean D’Souza Author: . on Search Engine Journal As a popular influencer, Chris Brogan receives his fair share of pitches. In order to help you avoid contributing to bad PR, his article highlights some great ways to improve your pitches and their effectiveness. 2. As marketers, we’re all strapped for time. Unfortunately, when it comes to D’Souza says it best: “Research makes things interesting, but your own case studies are just as interesting.” While Sean is hardly saying you avoid using facts in your content, he does believe that your time is better off spent writing what you know and sharing your experiences, not spending hours upon hours researching data. His recommendation is to put your research on an egg timer. , Evergreen content can help drive traffic 5. Marketing Takeaway: improve the quality of your content optimize your older content to make it more functional today public relations Do you publish a blog post, promote it, and then forget it exists? It doesn’t have to be that way. In fact, promoting and optimizing evergreen content can do wonders for your business months — even years — after it’s been published! Matthew Stibbe 3. have a presence on Twitter Photo Credit: It’s obvious — the use of technology makes marketing more effective and efficient. We all have a number of go-to tech tools in our Marketing Takeaway: building relationships , but Stibbe’s article highlights a few you may be missing out on or overlooking. , a rushed pitch is likely to end up in journalists’ and bloggers’ trash cans. , you’re missing out. Why Being Too Diligent About Your Facts Can Hurt Your Content 10 Ways to Use Technology to Enhance Marketing Author: Your consumers are talking about you on Twitter. If you don’t polish your presentations Business Pitches on MarketingProfs Daily Fix Blog In this week’s top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. Scott Cowley Some of Brogan’s tips include targeting the right influencers, humanizing and personalizing your pitches, being concise, making it easy, and on Copyblogger D’Souza’s article provides some great food for thought when considering the use of “facts” in Twitter Chris Brogan Author: Author: your content Topics: Marketing Takeaway: on ChrisBrogan.com His article mentions a number of great ways to use technology to increase productivity, , increase concentration, and facilitate collaboration, to name a few. Originally published Sep 27, 2010 8:00:00 AM, updated October 20 2016 In summary, the research concludes that Marketing Takeaway: 4. . Some of his suggestions include optimizing for relevant keywords already driving traffic, freshening up content by removing aging signs, and making your old post titles more boring (and thus more functional). to your site and convert visitors into leads. In this article, Scott shares some great ways to 1. Crafting a good pitch takes time and effort. If you don’t do the work, your pitch will end up in the trash. Brian Solis Technology is a great asset for marketers. Use the tools it offers to your (and your marketing’s) advantage. Marketing Takeaway: 3 Creative Ways to Drive More Traffic to Old Blog Posts When it comes to old blog content, don’t enlist the “set it and forget it” mindset. Optimize old content and continue to reap the benefits.
only 19% saying the medium was completely or very trustworthy my previous post only a third of the online population used both Further research showed that even though Facebook and Youtube were popular sites Social Media In the UK among users aged 16-24 attributes of each, while content is the driving force for 20% of social networking time was spend on a mobile device this post earlier this week, online ad spending in the UK is far and away the largest per user spend of any country in the world. social media advertising is predicted to grow at a rate of about 45% over the next two years Inbound Marketing In 2010 most consumers were pretty skeptical of information published on social networks with eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. It’s no surprise that , utilizing two channels such as video with social media can create a synergy that can often result in increased adoption and an overall success. With the ease of multimedia production these days, video offers another great method for driving engagement. Bruce Daisley, head of YouTube and display at Google UK had this to say about video and engagement: and this number is growing. As the sharing of media becomes easier and easier on mobile devices it is essential that your content is presented in a way so that when it is shared it can be easily consumed. . According to a poll by the Ipsos Marketing’s Consumer Goods team, consumers were more likely to visit a company’s website than become a Facebook fan or follow a company on Twitter. However, when looking to connect with other customers or share opinions Facebook was the preferred method. How do you take advantage of this? Use social media to communicate with your loyal following and let them be evangelists for your company. Listen to the feedback your getting and respond to customer requests, so that when a new visitor comes to your Facebook page they are confronted with glowing recommendations from your existing customers. Originally published Jan 21, 2011 3:00:00 AM, updated July 11 2013 . However, of the complainers that did receive responses only 40% received a quick response , so make sure you respond to those complaints! In a IAB UK study of the 7.7% of respondents who said they had complained about a brand on a social network or forum Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Engage With Your Followers Once again this reinforces the idea that content is the driving factor for a lot of a websites traffic. The key takeaway from this quote is that “content is the driving force.” Whether it’s a video, a blog post, an audio clip, or an online game, remarkable content is going to be what gets shared. Topics: strategies, and this research shows the complementary Keep Creating Great Content . As mentioned in roles the two sites can take. Key findings are that brands “More brands are trying to work out how to drive their social As I mentioned in I hope that some of these tips were helpful in helping you to understand the importance of social media in regards to the future of online marketing and getting started with your social media marketing strategy. Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Inbound Marketing levels the playing field by rewarding quality of content instead of size of marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. whether users share or ‘like’ a brand.” . What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. What this says to me is that social media marketing is a huge opportunity for businesses looking to increase their online presence in the near future. Once again, the time is now and below I’ve listed a few ways you can start to take advantage of this. Establish Trust With Your Audience Optimize for Mobile 78% said they were pleased with the replies advertising on YouTube and Facebook benefit from the
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Most of the time when I’m reading about marketing, I like to actually learn something I can take away and implement. While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better. So this week, I put the HubSpot content roundup together with content that I know could help me — or any other marketer — do our jobs better. Hopefully, you’ll learn a thing or two that’ll make your job even easier this upcoming week! Let’s get a’learnin. How to Write an IntroductionOne of the things lots of writers struggle with — myself included — is writer’s block. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content … but you can’t seem to get the intro flowing. Well if that’s been you, you should definitely check out our Quick Tip to writing captivating introductions. With just three components, you’ll be banging out an intro and saying goodbye to writer’s block in no time.How to Use Pinterest for BusinessEven though Pinterest has been a hot social network for a while now, lots of marketers still haven’t jumped on the bandwagon. To get a comprehensive overview of the social network check out our Introduction to Pinterest for Business. We’ll answer questions like: What jargon do you need to know? How do you even sign up for an account? Will the social network help your marketing at all? So go on, download the ebook and get ready to pin!9 Do’s and Don’ts for Creating Outstanding Facebook Cover Photos [+Free Templates]One of the first places people look when they visit your Company Page on Facebook is at your Cover Photo. They can’t help it — it takes up almost a quarter of the page. So you want to make sure you’re making the most of that incredibly valuable real estate. Check out these nine do’s and dont’s for creating effective Cover Photos, and then get started making your own with our free social media cover photo templates. How to Convert Casual Blog Visitors Into Dedicated SubscribersIf you’ve been blogging for your company for a while, you most likely have the business blogging basics down pat. You’re writing effective blog posts, designing gorgeous calls-to-action, and racking up the social shares and comments … but you want to take your blog to the next level. You want your business blog to make a serious impact in your marketing results, but aren’t sure how. Look no further than our latest blog post on converting casual blog visitors into dedicated subscribers. Brush Up on Your Marketing TriviaLast but certainly not least, we have some fun content to help you learn about inbound marketing. Whether you’re an old pro who wants to teach your team about inbound or a newbie writing your first blog post, you’ll have a blast playing the Marketing Trivia game. In the game, we’ll walk you through each element of inbound marketing — and once you’ve finished, you can brag all you like on Twitter at #MktgTrivia. Click here to download the game, and then read up on the rules in this blog post. And that’s it for this week! What HubSpot content did you like this week, and what content do you want to see in the future?Image credit: Gibson Claire McGuire Regester Pinterest Marketing Originally published Sep 8, 2013 8:00:00 AM, updated February 01 2017
One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? … Have I blogged about everything inbound marketing-related already?(The answer, of course, is I haven’t.) If only I could get someone to give me an idea — I could just run with it. Blog Post Topics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 16, 2014 8:00:00 AM, updated September 03 2018 What to Write About in a Blog PostUnderstand your audience.Start with a topic and a working title.Write an introduction.Organize your content.Write. Topics: And I know I’m not the only one who wishes for this. Search Google and you’ll find nearly 10 million hits for writer’s block. It’s a true problem that we all battle as we try to grow our business with inbound marketing. So my team and I got thinking: What if we could solve this whole writer’s block issue so people could spend less time getting mocked by cursors and more time building their business? Click here to try our free Blog Ideas Generator tool.Thus, the Blog Ideas Generator was born. To kick-start your creative process, the Blog Ideas Generator will come up with a week’s worth of custom topics for you — all in a matter of seconds. Bonus: The tool won’t just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts — so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you’re always featuring relevant, but interesting posts on your blog.If you’re one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you’re the type who likes to be walked through using tools step by step, that’s cool too. Just keep reading. How to Use the Blog Ideas GeneratorUsing the Blog Ideas Generator is quick and easy. Here’s all you need to do:1. Put in terms you’d like to blog about, and click “Give Me Blog Ideas.” You use one, two, or three terms. If you need help coming up with them, ask yourself these questions:How do people describe your products or services?What problems do your products or services solve?What industry keywords do you want to rank for on Google?I’m filling out this tool as if I were blogging for HubSpot, so I chose the terms “social media,” “blogging,” and “calls-to-action.”2. We’ll give you a week’s worth of ideas based on those keywords.Keep in mind that the titles might not be 100% perfect for the terms you chose or grammatically correct. Feel free to change them up to make them work better for you. Here’s what I got for the terms above: You can use this tool as many times as you want — so hit “Try Again” if you want to use different terms.3. Your editorial calendar is set for the next week!Now, it’s time to schedule your blog ideas in a publishing order that your team agrees on. As a general rule, internet users tend to search and click through to easier, more lighthearted articles early in the week, and pursue the “meatier” topics later on, around Thursday. Plan wisely!4. Fill your editorial calendar for the next year.Satisfied with the week’s worth of ideas you received? With the Blog Ideas Generator, you can actually plan your editorial calendar for the entire year with 12 months of content ideas by filling out a simple form, accessible next to your first five ideas.5. You’re ready to get blogging!(And if you need help with that, we’ve got some blog post templates you might enjoy.)So next time you’re strapped for content ideas or just need to get out of a writer’s rut, check out the Blog Ideas Generator. In a matter of seconds, you’ll have five brand-new blog post ideas. And who knows? Maybe one of those ideas will spark one even our algorithm didn’t think of! 😉
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you’re not even aware of it.Making some of these mistakes might even lead to people UNFOLLOWING you. *Collective gasp of horror.*Here are eleven things you didn’t know you were doing wrong on Twitter — some of which may be why people are unfollowing you:Click here to access a free Twitter for Businesses kit.1) Tweeting Purely Self-Promotional ContentThere’s a lot of interesting content out there. Chances are, your followers are interested in more than just yours. And if all you do is tweet content about yourself, you’re going to bore your audience pretty quickly — especially if you tweet the same link over and over. It will be hard to grow a valuable following if you don’t share other unique content, retweet, and reply to others.2) Tweeting at People With Irrelevant LinksYou might think your latest blog post is the most brilliant article to be posted on the internet all month. Maybe it is. But it’s generally a bad idea to tweet at people using their @ handles with a link to your article. If there is a specific person you know would be interested in your content based on previous conversations you’ve had with them, that’s one thing. But to @ every person you follow in your industry and your city with a link will get you unfollowed faster than you can say “spam.”3) Retweeting Every Tweet That Mentions YouIf people are mentioning you and your content in their tweets, that’s great! You can thank them by replying to them or favoriting their tweets. But retweeting every tweet in which you’re mentioned makes you look like you’re trying to win a popularity contest. Just like blasting out self-promotional tweets, it will clutter your followers’ feeds with tweets about … you.4) Keeping Your Twitter Lists HiddenMost of the people I keep track of on Twitter are not people I follow — they’re people I’ve organized into various lists. In fact, sometimes when people follow me, I add them to a list instead of following them back, since I pay attention to lists more than my main Twitter stream. When you create a list on Twitter, you can choose to create a public or private list.Public list: Anyone you add to the list will receive a notification that you’ve added them to that list. Anyone can also find and follow your list, or add your list to their Tweetdeck as a column.Private list: It’s private to you. Nobody on that list will know that you’re following them. Nobody can find or follow the list you’ve curated.Some lists should remain private, e.g. lists you’ve created for groups of friends and/or family. But if you’ve created an industry or professional-related list, consider making it public. That way the people included in your lists may reciprocate or follow you, or not get offended that you didn’t “follow” them back, since they know you’re paying attention to them.5) Favoriting Every Tweet Someone TweetsYou don’t want people to think you’re a stalker, do you?It’s fine to be a super fan. There are certain people on Twitter that you admire and like to follow closely, and that’s great. Much like the “Like” button on Facebook, favoriting is an easy way to show appreciation for shared content on Twitter. But if you favorite every single tweet someone puts out there, they will notice — and not always in a good way. Worse yet, some people favorite every tweet someone is even mentioned in.I think sometimes people use software to automatically favorite these tweets, but either way, it’s super creepy and can get you unfollowed or even blocked.6) Griping or Complaining I am guilty of this sometimes. When I get frustrated about something, it’s easy to tweet out a short rant and feel like I’ve gotten something off my chest.Publicly spewing negativity is a bad idea. While there are some very nice people out there who will tweet at me with pictures of kittens and puppies, my follower count takes a small dip each time I rant about something. People don’t like to be surrounded by negative people. So try to avoid airing out your dirty laundry on Twitter and maintain a positive outlook — your followers will love you for it.7) Tweeting All Your Content for the Day at OnceYou might not have much time for Twitter. In fact, Twitter (and other social media responsibilities) might be your “morning coffee” activity, which means you spend 15 minutes responding to tweets, publishing new tweets, and sharing interesting content. But don’t forget to space things out! If you tweet five times in a row first thing in the morning, and that’s it for the day, your tweets will only be seen by people who happen to check Twitter around that time. Your tweets will be pushed too far down the stream for the afternoon crowd to see. You can use tools like Social Inbox to schedule your tweets throughout the day. This way, you can still get your Twitter tasks out of the way in the morning, but your account will be active throughout the day.8) OversharingThere are certain mundane details of your life that your Twitter followers probably don’t want to know about, including but not limited to problems you’re having with your wilted lettuce, how uncooperative your children are being in the grocery store, or how many hours of sleep you got last night. #nobodycaresSometimes it’s fine to share this kind of day-to-day life drama — it adds to your personality, makes you more relatable, and lets you connect with your audience. But if you only tweet this stuff … all the time … you won’t become a very influential person on Twitter (unless you’re already a celebrity). Oversharing could also mean tweeting too frequently. If you overwhelm your followers’ Twitter streams, they likely won’t follow you for long.9) Auto DMsThere are some services you can use to automatically send a direct message (DM) to a new follower. Sadly, some people still think using these services is a good idea. Upon polling Twitter to ask why people would unfollow someone, auto DM was the #1 most common response. Auto DMs are annoying, inauthentic, and make you seem like a bot or spammer.10) Being Rude to Other Twitter UsersI will never understand why people go out of their way to be mean or rude to strangers on Twitter, but it happens all the time. Maybe you’ve read articles saying the best way to gain a following is to be controversial. Or maybe you don’t realize you’re being rude.A good rule of thumb to follow: If you wouldn’t say something to someone’s face in real life, you shouldn’t say it to them on Twitter. The same etiquette should apply. For the most part, Twitter isn’t really anonymous. The people you’re rude to can see who you are. So for goodness sake, behave!11) Only RetweetingIf you like to retweet often, that’s great! You’re not being overly-self-promotional, and you’re contributing to the conversation. But there is the opposite extreme as well, and that’s ONLY retweeting other people’s tweets, especially if you don’t provide commentary of your own. If you want to be influential on Twitter, you need to contribute some original content, as well. Otherwise your followers might as well only follow the people you retweet, and not follow you.Want to share this post? Here are some ready-made tweets:Click to tweet: 11 Things You Didn’t Know You Were Doing Wrong On Twitter – http://hub.am/1hnPg3S by @DianaUrban at @HubSpotClick to tweet: 11 Things You Didn’t Know You Were Doing Wrong On Twitter – http://hub.am/1hnPg3S http://pic.twitter.com/wvx3f86dgvClick to tweet: Here are 11 things you might be doing wrong on Twitter… are you guilty of any? http://hub.am/1hnPg3SImage source: TweetBrander. Topics: Originally published Mar 27, 2014 8:11:00 AM, updated July 28 2017 Twitter Marketing
The demand for content strategists is outstripping supply, and with good reason: They produce the fuel that drives the inbound engine. Because it’s a relatively new role, however, universities aren’t yet churning out journalist-grade writers who double as experts on the machinery of search, demand creation, and social media. Instead, content strategists tend to emerge from various corners of the current marketing and media workforces.CMOs can feel like they’re playing a high-stakes game of Whack-a-Mole when recruiting for a content strategist position. There’s simply no telling where they’re hiding. Yet for companies running the inbound marketing playbook, it’s such a foundational hire that the CMO may feel like she has little choice but to stand by the game console, waiting to bag the first critter to pop up his head.Fortunately, I’ve hired for the role and helped others land quality content talent. Let’s put down the foam mallet and explore some reliable ways to land not just any content strategist, but the right one.1) Focus on Skills, Not TitleThere just aren’t that many legitimate content strategists out there, so don’t get too tangled up in looking for people with the ideal title. You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding.Writing is a prerequisite. After that, I look for one additional core skill. If you are hiring only a single content strategist, I’d suggest the secondary skill be design. Analytics and SEO can be taught more easily than can writing or design.2) Follow the LeadersThanks to “ego trap” marketing, the internet is chock-full of lists cataloging prominent content professionals. Even if you aren’t in a position to hire one of the top names, creep their profiles to discover who they follow on Twitter. You are sure to find a long list of practitioners who, at the very least, have earned the hard-won attention of influencers in the space. (Hey, it’s a start.)3) Fish Off of the Longest PiersThere are a number of prominent blogs that are dedicated to inbound and content marketing. The Content Marketing Institute, Copyblogger, MarketingProfs, B2B Marketing Insider, and this blog, all come to mind as hotbeds for quality guest contributors. You may also want to scour dominant blogs in your own vertical market. Generally speaking, the better the blog, the higher the bar for guest writers to clear — a standard that’s likely to become even more stringent given recent Google comments.Simply put, if any of these blogs has published a post by an outside content strategist, odds are, the writer is a good one. The blog hasn’t only surfaced a candidate for you to contact, but it’s also helped with your due diligence. It’s a two-point victory.4) Trust the CrowdThere are a handful of sites, many premium, that search the social graph on a given topic to identify the people most influential on a given subject. For example, Little Bird, a company I advise, can quickly generate a list of hundreds of “insiders” on the subject of “content strategy.” Names are ranked by how many other insiders are connected to them. It also allows you to identify “emerging” influencers, or rising stars in a given industry. This particular list may be useful for smaller companies or those with tighter budgets. In any event, the crowd can be a reliable way to surface and vet candidates.5) Look for ClustersLinkedIn is, obviously, the go-to starting point for sourcing candidates, but avoid focusing only on scanning profiles. Instead, join content marketing groups and monitor activity level. Perhaps more relevant still is Inbound.org, an active community of inbound marketers — many of whom embody the ideal art-meets-science profile that makes for a successful content strategist. Inbound.org also includes a job listings board.6) Follow the Speaking CircuitYou don’t have to attend every marketing conference to know who is presenting. Simply check out the agendas for marketing-related events, like Content Marketing World, Authority and INBOUND, to see who has been invited to speak. Alternatively, you can run the same process for industry events in your particular market. Identify relevant topics on the agenda and … shazam! An instant list of highly trusted voices in the space. Most speakers also upload their presentations to SlideShare, which will give you visibility into their creative skills as well as their storytelling ability.7) Check Your Reading ListRemember that many of the best content strategists didn’t start out as marketers at all. They came from the ranks of journalism. So ask yourself: Who do I read regularly? What are my favorite blogs or news sites? Jot down a short list and reach out to the reporters. Sure you may have to teach them fundamental marketing skills, but the most important ability — the capacity build an audience with words — is likely there in spades.Several pillars — freemium pricing, engaging tools and apps, a rich web experience, relevant and welcome email, and, perhaps most importantly, smart content — form the foundation of an effective inbound marketing program. But for many CMOs, the content strategists have proven to be an elusive hire. Mix these seven tips with a little online sleuthing, and you might just find the perfect fit for your organization. Just make sure they aren’t currently on my team, okay? Content Marketing Strategy Topics: Originally published May 27, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! 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Perhaps the most powerful insight from the study is best embodied by another quote from Professor Amabile: “The power of progress … actually motivates many employees more than financial rewards.” According to the study, gamified progress tracking “can help employees visualize their progress over the weeks, months, and years they contribute to their job.” These systems help employees “appreciate all that they’ve accomplished.” Amabile calls this phenomenon the Progress Principle.In short, employee disengagement isn’t a crisis that will go away on its own. The best employers are looking for solutions to the problem, not finger-pointing or denying that the problem even exists. Many are turning to software and game elements, but there is no one-size-fits-all approach. Only through management’s education, awareness, and increased insight into employee motivations can a solution be reliably achieved.Enjoy this post? To read more content like it, subscribe to Sales. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.With disengagement among office-based employees at an all-time high, many companies are turning to software for employee engagement programs. When implementing such programs, employers are faced with a choice between a competitive or collaborative approach. We examine here the benefits and drawbacks of these opposing tactics.As any student of corporate culture will tell you, different employees respond better to different motivation strategies. A typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. While all employees usually respond well to perks awarded based on merit, there’s no one-size-fits-all approach to designing or managing an employee engagement program.Companies across America are having an engagement crisis. In an interview with Forbes, Professor Teresa Amabile of the Harvard Business School discusses the rising trend of workers who self-identify as “disengaged.” Contrary to the conventional wisdom that disengagement is only a problem among Millennial workers, Amabile says engagement levels are low “across the entire spectrum of age levels and income levels.”According to Amabile, while the engagement crisis first became a news item during the aftermath of the 2008 recession, now “it is even worse than it was at the height of the financial crisis,” which she finds “really kind of peculiar.” It makes sense that employees might be disengaged at work when they don’t know whether or not their job is the next one to be cut, or which additional duties they’ll be asked to perform for the same amount of pay. But even as the economy has improved, levels of engagement have remained relatively flat.Of course, disengagement is less of a problem now that the economy is recovering, right? Wrong, according to Amabile. She says that with high levels of disengagement, even in a good economy, “you are going to see slower revenue growth in the company and actually lower profitability.” Amabile said that “essentially employee engagement drives the bottom line.”Instead of pointing fingers, companies need to focus on how to reengage their workers. As the economy continues to improve, companies are starting to compete more and more for the scarce number of skilled workers. Hiring a coveted recruit only to have them immediately disengage due to poor corporate culture or other reasons is a costly occurrence that is apparently rising in frequency. Combatting employee disengagement can be done in a myriad of ways, but according to a recent employee engagement study from TechnologyAdvice, “over 70% of employees felt engagement software would help them perform better at work,” and “over 25% said it would help them stay motivated.” Additionally, over 54% of employees surveyed indicated they’d be more likely to perform a task if it had game elements.While all employees valued engagement software, and a majority valued game elements, those that self-report their desire for gamified solutions are overwhelmingly in the 18-24 year old age group. Employees aged 24-34 also reported a high preference for gamified work, but acceptance of gamification drops sharply among respondents aged 45-54 and older.Perhaps there is something to be said that the trend towards gamification in the workplace is heavily influenced by the preferences of Millennials, but enough older generations indicated they may be open to game elements that gamified solutions are becoming more commonplace in firms of all sizes and operating in all industries. A quick glance at the testimonials pages of popular gamification companies such as Bunchball, GamEffective, Qmerce, and Kudos reveals clients like Oracle, Disney, Johnson & Johnson, Pizza Hut, and Crocs are already employing game elements in their workplaces. But how — and more importantly, how well — are these programs being implemented? The trend is towards employing the powerful motivating forces of competition and collaboration.According to the TechnologyAdvice study, “the choice between collaboration and competition has a different answer depending upon the department.” When workers in general were polled, the preference for collaboration was higher overall, but the results were murky and within the margin for error. Better insights were gleaned when respondents were analyzed by job function or department. Predictably, nearly 60% of salespeople indicated their preference for a competitive work environment. Over 30% indicated they wanted a “very competitive” work environment. On the other hand, over 60% of customer service employees indicated their preference for a collaborative work environment. When looking at your own company, it’s important to recognize that departments often have different characteristics, and any engagement tactics will need to be tailored accordingly. Options for engaging employees varied more than their preference for collaborative or competitive solutions. Respondents indicated interest in engagement programs constructed around wellness or fitness initiatives, points-based rewards systems, gamified progress tracking, corporate social networks, and rankings or leaderboards for performance measurement. The best solutions often satisfy both collaborative and competitive team members, and programs can be customized for any use case. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 4, 2014 8:00:00 AM, updated October 04 2014 Collaboration/Teamwork
Originally published Apr 25, 2017 8:00:00 AM, updated October 16 2019 Featured Resource: 6 Free Blog Post TemplatesPost BodyWhen it comes to the length of blog posts, there are a few different items to consider. For example:According to Medium, posts with an average read time of seven minutes captured the most attention.The average reading speed of native English-speaking adults remains commonly cited as 300 words per minute, according to research conducted in 1990.At that reading rate, the ideal post length is 2100 words.That aligns with research previously conducted by Capsicum Mediaworks, which indicated that, on average, the top 10 results for most Google searches are between 2,000 and 2,500 words.Source: Capsicum MediaworksThat means that this ideal word count can address goals around both readability and SEO. But that’s just the actual body of the post. Plus, when we looked at our own blog on organic traffic, we found that the sweet spot was 2,250–2,500 words.But that’s just the post body — let’s have a look at the other areas of text that comprise a full blog post.TitleThe length of your title depends on your goals, and where it will appear.Let’s start with SEO. Do you want this post to rank really well in search? It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). For Google, titles of search results are usually contained at a length of 600 pixels — which Moz measures as being able to display the first 50-60 characters of a title tag. So, if you don’t want your title to get cut off in the search results, it might be best to keep it under 60 characters. But when in doubt, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo, or you can use Moz’s title tag preview tool.Then, there’s optimizing your title for social sharing. On Twitter, for example, consider that each tweet has a limit of 140 characters — however, if you include an image, that doesn’t count toward the limit. But consider that even the average shortened URL takes up about 23 characters — that leaves you with about 116 characters left for the title and any accompanying text.In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.Meta DescriptionA meta description refers to the HTML attribute that explains the contents of a given webpage. It’s the short description you see on a SERP to “preview” what the page is about.Moz notes that Google seems to cut off most meta descriptions — which are sometimes called snippets — after roughly two lines of text — though there’s some conjecture that, like title tags, it’s actually based on pixel count. In any case, it amounts to about 160 characters, though this particular outlet recommends keeping it at 155.Again, you can double-check the length of your meta description and title tags with this handy tool from SEOmofo.2) FacebookQuick reference:Status updates: 63,206-character maximum | Ideal length is 40 charactersVideo: 120-minute maximum | Ideal length is two minutes Ideal Length OverallLike so much of what we’ve covered, it seems that when it comes to the overall length of a tweet, aim for short and sweet. (See what we did there?) That’s resonated in research conducted by social media scientist Dan Zarrella, who found that tweets with 120-130 characters showed the highest click-through rate (CTR):Source: BufferThe same goes for hashtags. While they can technically be any length up to 140 characters, remember that people will want to accompany the hashtag with other copy. Short hashtags are always better. Ideally, your hashtags should be under 11 characters — shorter if you can.Also, in a single tweet, stick to one or two hashtags, and definitely don’t go over three. Buddy Media found that all tweets with hashtags get double the engagement metrics than tweets without any. But tweets that kept the hashtags to a minimum — one or two — have a 21% higher engagement than tweets with three or more.Source: BufferVideosYou can post a video on Twitter by importing a video or recording it using the Twitter app. In any case, the maximum video length is two minutes and 20 seconds.4) LinkedInProfilesHere’s a handy list of some of LinkedIn’s most important profile character maximums, according to Andy Foote:Professional headline: 120Summary: 2,000Position title: 100Position description: 2,000 (200 character minimum)Status Update: 600 characters — however, Foote also notes that, “if you select to also post on Twitter from LinkedIn, only the first 140 characters will show on your Twitter post.” Featured Resource: How to Engage Your Facebook Audience Status UpdatesFacebook’s character limit on status updates is 63,206. However, that’s far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen. “The social gurus will throw around the number 40 characters. That data seems to be backed up by BuzzSumo’s ranking of HubSpot’s own Facebook Page.”But why 40, specifically? “Ideally,” Hunersen says, “you’ll want to use the copy in a status update to provide context for whatever you’re linking to.” That said, she notes, the copy of the status update itself isn’t as important as the copy in the meta title or meta description that gets pulled in when you insert a link into your post. That’s right — social media posts have their own meta data too.”Often, people look at the image of the article and then directly down at the meta title and meta description for context clues,” she explains. “A lot of people don’t realize you can change those.”Even on Facebook, it’s still best to keep your meta title to fewer than 60 characters, and to 155 for meta descriptions. There are some resources available to those familiar with coding that let you play around with social media metadata character counts, like these templates. But unless you’re a developer, we recommend keeping it short and sweet.VideoWhile Facebook allows a maximum of 120 minutes for videos, we wouldn’t advise posting anything that long, unless you’re doing a special, social-media-only screening of a full-length film.According to research conducted by Wistia, two minutes is the “sweet spot” — even a minute longer than that shows a significant drop in viewership. “Engagement is steady up to [two] minutes, meaning that a 90-second video will hold a viewer’s attention as much as a 30-second video, the research reads,” so “if you’re making short videos, you don’t need to stress about the difference of a few seconds. Just keep it under [two] minutes.”Source: WistiaHowever, optimal length can vary depending on the topic. “If you produce something as catchy as BuzzFeed and Refinery29 are putting out there, it can be up to five minutes long,” says Hunersen.Regardless of the length of your video, Hunersen reminds us that all Facebook videos start without sound, meaning users have to make a conscious decision to stop scrolling through their feeds and unmute the video. Facebook videos should be visually compelling from the get-to, make sense without sound, and be engaging enough to encourage the user to stop and watch.3) TwitterQuick reference:Tweets: 140-character maximumDoes not include images, videos, polls, or quotes tweetsIdeal length is 120-130 characters Social Media Campaigns Topics: Featured Resource: How to Use LinkedIn for Business & MarketingOriginal ContentWith LinkedIn’s publishing platform, users can now compose and share original written content with their networks, or publicly. Of course, that comes with its own character counts, according to Foote:Post headline: 100Post body: 40,0005) InstagramQuick reference:Bio: 150-character maximumHashtags: Maximum of 30Captions: Ideal length is under 125 charactersSince Instagram is, first and foremost, a platform for sharing photos and videos, the primary focus is typically your visual content. However, it’s always helpful to provide some context, and let users know what they’re looking at.Given that, here are some helpful character counts for the text you include with your visual content:Bio: 150Hashtags: Up to 30CaptionsWhile Instagram doesn’t seem to specify a maximum total number of caption characters, it does note that, within users’ feeds, the caption is cut off after the first three lines. For that reason, it’s advised to limit captions to 125 characters. However, don’t leave out important information just for the sake of keeping your entire caption visible. Instead, frontload it with crucial details and calls-to-action, leaving any hashtags, @mentions, or extraneous information for the end.As for Instagram Stories, there doesn’t seem to be a ton of detail on character limits there, either. However, because the text overlays the visual content — which is the focus — don’t obscure too much of the photo or video with a caption.6) SnapchatQuick reference:Character limit: 80 per postSpeaking of not obscuring visual content — that brings us to Snapchat.Instagram Stories was, many believe, an effort to emulate the features of Snapchat, to create an opportunity for users to share quickly-disappearing photos and videos. And again, because the focus here is on the visual, you’ll want to prevent distracting viewers from it with too much text.According to Teen Vogue, Snapchat’s character limit is 80 per post, which is more than double its previous 31-character limit. And, if you’re looking for more guidance, just look to this particular app’s name, and remember the “snap” element of it — a word that implies brevity — and try not to ramble. Here’s a great example of how SXSW uses its captions efficiently:7) YouTubeFeatured Resource: YouTube for Business – A 30-Day RoadmapHere we have yet another network that’s focused on visual content, leading some to incorrectly assume that accompanying text — like titles and descriptions — don’t matter as much.That’s not entirely false — as a video-hosting platform, YouTube should primarily be used to showcase a brand’s quality videos. However, like any other visual content, it needs context. People need to know what they’re watching, who it’s from, and why it matters.Unfortunately, YouTube doesn’t appear to provide any specific parameters over its character counts — except for your channel description, which according to the official help site is limited to 1,000 characters. But other than that, it seems that the only guideline available is the alert display that lets you know, “Your [title or description] is too long,” if you’ve entered too much text in either of those fields.In this case, we would advise taking the same approach as adding text to support your visuals on Instagram and Snapchat. Like the former, a video’s description is cut off after the first line or two, so frontload the most important descriptors and CTAs, leaving extra details for the end.Show Your CharacterAs you set out to determine the length of your text, regardless of the platform, remember to do so with the user in mind. Many of these channel-mandated character limits are established for that reason — to keep audiences from getting bored or overwhelmed.Like anything else in marketing, however, it’s never an exact science, despite the best data. We encourage you to follow these guidelines, but don’t be afraid to experiment if they don’t always work. Test different amounts of text within your various channels, and keep track of how each post performs. From there, you can make decisions about which types of content, as well as its accompanying titles and descriptions, are the most well-received from your audience.How do you approach text with different online channels? Let us know in the comments.This post was originally published in January 2016 and has been updated for accuracy and comprehensiveness. When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal.For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight — we’ll explain why.) While we’ve written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits — both enforced and ideal — for different online channels, all in one place.Click here to download our free ebook on how to start a successful blog for your business or project.Below, you’ll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.The Length & Character Count for Everything on the Internet1) Blog PostsSource: MediumQuick reference:Post length: 2100 wordsTitle: Under 60 charactersMeta Description: Under 155 characters Don’t forget to share this post! Featured Resource: How to Use Twitter for BusinessLength of TweetsMarketers everywhere rejoiced when Twitter finally eased up on its character count parameters, and such media as images, videos, and polls, as well as quoted tweets, ceased counting toward its 140-character limit.Still, the “Quote Tweet” feature remains available, providing even greater character-saving measures. That happens when you press the rotating arrow icon to retweet a post, and then add a comment in the text box provided. You’ve still got 140 characters all to yourself to comment. Hashtags: No more than twoVideos: Maximum length is two minutes and 20 seconds
If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour.You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers.“Oh! You need to do X. You need to say Y on this specific page. You need to NOT do ABC. You need to hire Z. You need to be in XYZ channels, ignore ABC channels. You need … ”Boom. Stick that brain dump in a deck, get it to the creative department, and let’s get to work.Click here to download our comprehensive guide to effective and measurable branding.Some people are given the gift of a beautiful voice or an eye for design, but not me. I got a penchant for marketing strategy.Any strategy really. Brand, social, content, you name the buzzword and I can get you a strategic plan for it. A damn good one, too. One that works — if you implement it.However …Dun. Dun. Dun.[That’s dramatic mood music]The second I need to market for my business, all my ideas turn to sh*t.No idea what channel to spend my time in. No idea who my target market is. And I can’t write a headline to save my life.“Why You Don’t Want to Be a Wantrepr –” ugh no, that’s stupid. Oooo maybe, “How To Build a Business That Fits Your Life.”No. Bad. Try again.“10 Reasons To…” ASFDHISDLFASLDFJAHHHHHHHHHH I HATE EVERYTHING!!!!!!!!!Blarg.All the skills that make me a great marketer are apparently reserved for clients. The part of my brain that generates brilliance for others turns to mush when it comes to me.I’m not alone either.Every week I have the privilege of talking to founders from all over the world and we all have the same problem.We suck at marketing for ourselves. And we know it.I have four hypotheses as to why this happens:We get obsessed with industry standards and trends instead of doing what we know works.We think a lot about our colleagues, since they’re the ones commenting on our posts and sharing our articles.We ignore our instincts. We focus on “what we want to do” instead of “what people will pay for.”In the original version of this article I went through each of these in detail but then I deleted it all when I realized they’re just different words for the same thing:We stop trusting ourselves.This week I sat down with a friend and started listing a ton of legitimate reasons why I couldn’t launch a new service. He looked at me, irritated, and said, “Margo. Just f*cking launch.”Hmph. He was right. I had legitimate excuses, but all excuses sound like legitimate ones. Look:I need more time!There’s not enough people on my list.We can do it, but after the podcast is released…in 3 months.That’s fine, but not till we get an editor.It can’t be done!This isn’t the way it’s supposed to be done!!Yeah, it isn’t.Spoiler alert: No marketing is done the way it’s supposed to be done. At least, I’ve never seen it. Not in a decade.[Note: If you’ve seen a marketing strategy that was created with plenty of time and executed without issue, please email me at email@example.com becuase I’d like to hear about it.]For the rest of us, we have to learn to ship with mistakes.We’ve spent so much of our careers teaching our clients what “perfect” and “best in class” looks like, we’ve forgotten that that’s not reality.Reality is messy. Last minute. Understaffed. (Dare I say) reactive.Most of us are flying by the seat of our pants. But our energy is going to convincing each other (and our prospects) that we’ve got this figured out. That we have “systems” and “process” and perfect benchmarks and …Whatever — just between you and me: I know you don’t have any of that. Even if your website says you do.I know your launch emails haven’t been written yet even though your FB ads went live yesterday. I know that yellow on your website isn’t the style guide yellow. Hell, I know you don’t have a style guide. I know you list all those funnel optimization services on your website, but really make money from ghostwriting blogs.I know.We all know.It’s how this works.So let’s end this cycle of “the shoemaker has no shoes,” by going back to the basics you already know, but have been ignoring:What do your customers want?NOT: What do they need?NOT: What you think your they should care about?NOT: What your competitors are offering?NOT: What will your colleagues think if they land on your site?NOT: Will former clients be impressed with me now?NOT: What do I want people to think I’m up to?Just: What do your customers want?Your job has always only been one thing: Connecting your solutions to the real problems your customer’s have.Telling others how to do their marketing is a different skill. One we’ve gotten really good at. But it’s not the same as doing it.Lucky for us the schism between the two isn’t so big. It just requires some …discomfort. We gotta get comfortable with being wrong (in front of former colleagues). And playing around…thinking outside of the “trends” and risking being perceived as weird. Which can be embarrassing and awkward for our reputation as the “expert.”But (hear me out) it can also work out really well for the people we actually care about: our customers. Topics: Branding Don’t forget to share this post! Originally published Feb 1, 2018 6:00:00 AM, updated February 01 2018
Topics: The platform also suggests other articles I might share with my network for even more engagement.6. Native VideosThere was a time when you could only embed video content on your LinkedIn page from YouTube or a similar third party. But times have changed.In a decisive attempt to keep people on LinkedIn’s website, you can now upload native videos directly to LinkedIn through the LinkedIn mobile app. It’s a smart move that could set the company up for features you already see on social networks like Facebook (think Facebook Live).Native video also makes it easier for LinkedIn company pages to appear more authentic in their storytelling, helping individuals connect with and follow brands they know they can trust.7. New (and Missing) Search FeaturesLinkedIn refined its search capabilities so users can search all of LinkedIn with a single, unified search experience based on certain keywords. Now, users can easily toggle between different categories related to search terms without having to move between different categories of the site.Check out what the results look like when I search for “content marketing”:Whereas previously, LinkedIn users had to go into each of these sections (“People,” “Jobs,” “Companies”) in order to conduct searches, now users can search from one place to get all of the results they’re looking for.Notably, LinkedIn removed some of the Advanced Search filters that were previously available on LinkedIn Premium and are now only available for the more expensive Sales Navigator tier of LinkedIn Premium. These filters include “years of experience,” “function,” and “seniority level.”8. Chat-like MessagingLinkedIn recently rolled out messaging, which allows users to send InMail like a chat instead of an email. Users won’t have to navigate to another pane to send a private message — instead, they can send a direct chat without leaving the LinkedIn homepage feed, as shown in the image below:Image via TechCrunchIn another nod to Facebook’s Messenger layout, this change helps users easily spend more time clicking around the site. The difference is that this chat feature has also begun to include sponsored messages. This makes business professionals less likely to send the dreaded default InMail message if they know their outreach can appear like a chat instead of an email.9. New Blogging InterfaceLinkedIn also now features a slick new publishing platform. Before, publishers had to navigate to LinkedIn Pulse to write an original blog post. Now, users are one click away from a slick, easy-to-use blog publishing platform.Check it out:Blogging on LinkedIn could garner more attention to your brand’s site if LinkedIn grows in popularity. In fact, content consumption on LinkedIn has increased over the last few years, so marketers should consider LinkedIn as a platform for reproducing or creating original content.What’s Next for LinkedIn?Amidst these changes, marketers should keep an eye on where their audience is spending time. If LinkedIn’s number of monthly active users increases in its next quarterly report, it might be worthwhile to invest more resources in running campaigns and creating content for the site.We’ll keep you posted on more changes to the platform and its usage as that news unfolds. In the meantime, click around the new website and experiment with the new analytics capabilities to see if your audience wants to spend time on LinkedIn with you. And if you need guidance for running a strong LinkedIn ad campaign, download our guide here.Do you publish original content on LinkedIn? Share with us in the comments below. Originally published Jan 24, 2018 7:02:00 PM, updated October 14 2019 When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site.And with new features like native video and smart replies, this update continues to be important heading into 2018.Access Now: Free Advertising Checklist + Best Practices VideosLinkedIn is the world’s largest professional networking platform, with 530 million members worldwide. The company rarely discloses their number of active monthly users, but we do know the network has grown by more than 60 million total members since the third quarter of 2016. Is this a testament to the redesign? Perhaps, but there’s a lot to unpack from this overhaul.For example, the LinkedIn desktop site used to look something like this:Image via LinkedInAnd this is what my LinkedIn homepage looked like when I wrote this article:There’s more to this slick interface than what you see here. LinkedIn sought to “create more value” for its members since being acquired by Microsoft in 2016, and, hopefully, make them want to spend more time on the site. Let’s dive into some of the biggest changes to the site since the redesign and how marketers and users should be taking advantage of them this year.9 Changes to LinkedIn You May Have Missed1. A New HomepageUsing a combination of human editors and new algorithms, LinkedIn has surfaced more content and fewer status updates. The homepage feed will increasingly suggest organic, sponsored, and native advertising content users might be interested in reading.In keeping with this business focus, one clear addition to this layout is the “Work” button to the right of your profile picture on the new navigation bar. This is the control center for a user’s company page management, making it easier to advertise, find and attract talent, and conveniently equip employees with learning solutions right from LinkedIn.These are deliberate moves to better connect professionals with the businesses they support and care about.2. Trending TopicsThe feed will now also help users follow trending stories … sound familiar? If LinkedIn is trying to make its user base engage more on the platform, further modeling a newsfeed in the style of Facebook is a safe bet.To the top-right of your newsfeed, you’ll now see the following news widget:This function was seeded with popular topics picked by more than 20 editors, most of them former business journalists, and now integrates with LinkedIn’s algorithm to show trends that are more specific to a user’s connections and the content they engage with.3. Calendar ChatbotNext, LinkedIn is introducing a chatbot. It will look at two connections’ calendars and find and set times for them to meet directly within LinkedIn’s messenger platform. It hasn’t been rolled out as of the time of this posting, but in another nod to Facebook Messenger and similar bots, this is an addition designed to keep users spending time on the site. Stay tuned for more news when the bot launches fully.4. Smart RepliesAlthough a working chatbot hasn’t yet gone live on LinkedIn, artificial intelligence (AI) is already making its way into the user experience — with smart replies.Inside LinkedIn Messaging, you’ll see three suggested responses below an open conversation, based on the messages that were most recently sent. Although it may not appear in every chat window, LinkedIn says it will further customize these smart replies based on the person to whom you’re writing. For example, “Thanks, Danielle!” as opposed to simply, “Thanks!”As LinkedIn users spend more time connecting with businesses and colleagues, especially via mobile, we can expect AI and machine learning to make LinkedIn even more convenient in the near future.5. More AnalyticsLinkedIn now provides more analytics about how other users interact with the content you share — not just who views your profile or who likes one of your posts. Now, users can see not only who likes their content, but which companies they come from, where they’re located, what roles they’re in, and even where they found your content.Here are analytics from an article I posted recently on LinkedIn: LinkedIn Marketing Don’t forget to share this post!
Napoli coach Ancelotti delighted for matchwinner Milikby Carlos Volcano10 months agoSend to a friendShare the loveNapoli coach Carlo Ancelotti was pleased with their 1-0 win over Cagliari.Arkadiusz Milik struck late to earn the points for Napoli.“He is a smart guy, who is able to deal with various situations in a balanced manner,” Ancelotti told Sky Sport Italia.“The Liverpool defeat was a heavy blow, but the reaction had already come a long time before this evening. I didn’t need to win at Cagliari to know this team had already shaken off the Anfield game.“This is a team with good prospects and we are doing very well, but in my view can do far better. We are very competitive. We were in the Champions League, we are in Serie A and will be in the Europa League.“I share the project with the club, so this is a structure that doesn’t let itself be influenced by one victory or defeat. We can really do well here.” About the authorCarlos VolcanoShare the loveHave your say
Maguire tells Man Utd fans: Goals coming soonby Freddie Taylora month agoSend to a friendShare the loveHarry Maguire is confident he’ll break his Manchester United scoring duck. The summer signing has yet to score in six Premier League appearances for United. Speaking ahead of Monday’s clash with Arsenal, Maguire said: “I see myself as a threat.”I’ve had a couple of headers this year up to now and I’m sure to get on the end of many more crosses and create chances in the box. It’s something I take pride in as I work on it on the training pitch. “I like to say I’ll chip in with some goals to help the team out in terms of getting some good results.” About the authorFreddie TaylorShare the loveHave your say
zoomIllustration. Image Courtesy: Pixabay under CC0 Creative Commons license. Greek shipowner TOP Ships has agreed a new time charter employment contract for its product/chemical tanker M/T Eco Revolution.The two-year contract has been signed with BP Shipping, the maritime arm of BP.Eco Revolution is currently working for BP under a three-year charter deal. As informed, the new time charter will commence in January 2019 immediately after the expiry of the present time charter employment contract.The revenue backlog expected to be generated by this fixture is about USD 10 million, according to Top Ships.“Following this fixture, total gross revenue backlog for the fixed charter period of operating vessels, from June 30, 2018, stands at about USD 221 million, increasing to about USD 235 million when adding the 50% of our joint venture vessels,” Evangelos Pistiolis, the President, Chief Executive Officer and Director of the company, said.Built at Hyundai Vinashin shipyard in 2016, Eco Revolution is a 39,000 dwt “ECO” MR tanker.