This guest post is written by Paul Gillin , writer, speaker, and online marketing consultant. Catch Paul speaking at the Inbound Marketing Summit in Boston, MA this October. Register with the code HUB200 and get $200 off the ticket price. If you follow social media marketing closely, you’ve probably heard the story of Fiskars , the Finnish maker of fine cutting tools that has used a private social network to dramatically boost specialty store sales. What’s less well-known is how customer communities have transformed the way this 300-year-old company does business.I wrote about Fiskars’ remarkable community of crafting enthusiasts called the Fiskateers in the introduction to my latest book, Secrets of Social Media Marketing. The company has leveraged this group to take its message to the under-utilized channel of small retailers. Reaching these merchants would have been prohibitively expensive if done by a core marketing team. So Fiskars let its customers do the talking. The result: a threefold increase in year-over-year sales.I recently caught up with Suzanne Fanning, Director of Communications at Fiskars Americas, to see how the program was going. In a word, very well. What I hadn’t understood from earlier interviews was the degree to which quality customer feedback comes to pervade everything the company does. The Fiskateers demonstrate why social media should be thought of as much more than just a marketing program.Some basics: Prospective Fiskateers must fill out an application form to gain entry. While the company rarely turns down applicants, this requirement gives members a feeling of belonging. Once you’re a Fiskateer, you’re special to Fiskars.And boy, are you special! When my wife, a hopeless crafting enthusiast, heard about this program, she immediately applied. A few months later, the company invited her to a local member meeting. Some 30 Fiskateers spent an entire day swapping techniques, trying out new tools and generally bonding with each other. Dana came home that day laden down with hundreds of dollars worth of merchandise. It’s safe to say she will be a Fiskars customer for life, and she’s not shy to share her enthusiasm.More Than a WebsiteThe company does plenty of live events at the local and national level to connect members with each other and with Fiskars. Its overarching goal isn’t to sell more scissors as much as to “have that emotional bond with consumers,” Fanning told me. “Customers didn’t have that bond with Fiskars the company, but scrapbooking and crafting is a very personal and intimate thing. We wanted to tap into that and say “We understand. We get you.”The meeting Dana attended was hosted by two Fiskars representatives, one from communications and the other from engineering. In fact, nearly every meeting of the Fiskateers now involves someone on the product development side. The value of the Fiskateers as a driver of product innovation was the great unexpected dividend of the whole program, Fanning said.At first, people on the business side resisted the idea of bringing customers into the product development process. There are competitive concerns, and frankly, engineers aren’t known for inclusiveness.Once the dialogue began, however, that resistance quickly melted. “We started with small projects to make Fiskateers feel like they were giving input and quickly they realized we were getting fabulous insight,” Fanning said. “They really wanted a voice in our company.”Speak, Customer!That voice of the customer now pervades nearly everything Fiskars does. Fiskateers are polled for advice early in the development process and the group has even taken responsibility for naming some new products. Engineers, who initially doubted the value of the community, renamed themselves the “Fiskaneers.”Fiskars now channels most of its first-line market research through the group, saving money and time. It no longer conducts expensive focus groups. Research has shown that the Fiskateers almost perfectly reflect the larger community of crafting enthusiasts.Fanning remembers one product manager who approached her looking for ideas for new shapes to head to the company’s line of cutting templates. Fanning posted the request to the Fiskateers and gathered 70 good ideas within 12 hours.Next LevelWith a hit on its hands, Fiskars is running with it. Some Fiskateers have been qualified as official product demonstrators. A new website now lets members submit and rate ideas for new products. Product managers hold live chat sessions to get feedback. Vendors of sewing machines and magnifying glasses devices have offered to buy advertising on the site.The lesson: social media is about much more than marketing. Anyone who touches or serves customers in any way can benefit from a closer relationship with those people. Recent McKinsey research revealed that a majority of companies that have bought into Web 2.0 marketing are finding benefits in other areas of their organization. Many say social media is changing the way they do business. Just like it has at Fiskars.Not every company can create a community like the Fiskateers, but then again, Fiskars never expected its program to be such a runaway success. Instead of looking for people who were passionate about cutting tools, it focused its energy on people who cared about what you could do with cutting tools. The results were more than a pleasant surprise. The company originally expected to recruit no more than about 200 Fiskateers. It will soon welcome its 6,000th member. Paul Gillin is a writer, speaker and online marketing consultant who specializes in social media. He’s a veteran technology journalist and the author of two books: The New Influencers (2007) and Secrets of Social Media Marketing (2008). Fiskars is an example of the kind of new media success stories the Inbound Marketing Summit will showcase. Discounted Inbound Marketing Summit Pass Marketing thought leaders will converge on Gillette Stadium in Foxboro, MA, October 7-8. Reserve your place at the conference now . Use the code HUB200 to get $200 off the ticket price. Topics: Social Media Originally published Sep 9, 2009 8:15:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016 1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After: Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform. 17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
– Email is an important part of the lead generation mix. Create a great email marketing campaign with an offer that each partner can send to new leads. Maybe it is a free assessment of a website, or an opportunity to attend a free consulting session. This campaign is to help move leads further down the funnel and to help increase a partners lead-to-customer percentages. Often channel managers have the ability to give marketing funds for offers, so why not provide them the email message to use as well. In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction” 1. Identify Longtail Keywords Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? brackenb your partners or resellers can quickly optimize their pages . 2. Provide Partners with Lead Generation Offers – Find 10 keywords that are in the longtail for your services or products and provide them to your resellers and partners to use. Keywords need to be used in a consistent way on each webpage in the page title, the URL, the page headers and text. By doing the background research and providing a starting point, Photo Credit: 5 Tips For Channel Partner Lead Generation 3. Create a Landing Page Template – Create an offer such as a ebook or webinar that can be downloaded or accessed from each partner’s website. Maybe your company provides security software and you have a tool that does a quick, free sweep of their network to test for vulnerability. Another option would be to offer a free assessment that will help prospect better understand which product offering best fits their needs. By creating these downloads, you are giving your reseller network an offer they can give visitors that come to their websites. 5. Share Partner Successes – If one of your partners is finding an offer is converting leads well or a free assessment is leading to more business in the door, let the network know! Inbound marketing may be new, but closing a deal is well understood and anything that drives more business to one partner will help the overall brand and network as well. Share the success! What have you done to help improve inbound marketing for your channel partners? – Create a standard landing page that every reseller can put on their main page of their website to both capture lead data, and provide an offer. 70% of visitors to a website are in the “early stage” of buying. They are not ready to purchase, but are starting to investigate. Instead of having them visit your site and then “drive on”, give them an offer in exchange for collecting some of their information, even if it is just an email address. This will allow you to stay in touch with them via email offers or turn over the lead to your sales team for qualification and follow up. 4. Develop An Email Template and Campaign Originally published Sep 2, 2010 2:00:00 PM, updated October 20 2016 Topics: Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social Media Engagement Topics: Originally published Sep 20, 2011 5:00:00 PM, updated July 28 2017 This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh?Here are 34 ideas and tips for you to use for your own Twitter community to keep them engaged and coming back for more.Responding to Followers1. Check your @replies regularly with a Twitter client. Reply to your users’ questions.2. Assign tweets to an appropriate team member who can answer followers’ question if you cannot.3. Offer to email with community members if they have further questions.4. Have a blog post answering FAQ’s that you can refer to. Link to it regularly.5. If you work in a regulated industry, pre-write 140-character responses to common questions that are pre-approved by stakeholders. This will enable you to still engage in real time with those who are asking questions.6. Use “@Reply” in the very beginning of a tweet to someone if you only want your followers who follow them to see the tweet. Add words or a character in front of the @reply if you want all of your followers to see the tweet.7. If a conversation turns into a heated debate, know when to take it off of @reply and use direct messages (DMs).8. Thank people who comment on and share your blog posts.9. Thank people who share your webinars and ebooks.10. Write as you would write in regular conversation. Use emoticons and exclamation points. Write in first person. (Examples: “I’m sorry.” “We’re excited.”) It shows that an actual human is behind the Twitter account.Twitter Tools11. Find and follow your competitors’ followers using FollowerWonk. Learn from them, and tweet the types of content and hashtags they care about.12. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account.13. Add UTM codes to your tweets to track your referring traffic from Twitter in Google Analytics.14. If you’re tweeting as part of a webinar or Twitter chat, kindly alert your followers and recommend that, if they don’t want to see your tweets, to use Proxlet to mute you.15. Use SocialBro to identify demographic information about your Twitter followers. Learn factors like nationality and gender, and participate in relevant holidays. (Example: Happy Boxing Day to our Canadian followers!)16. Measure your click-throughs on the links you share with bitly. Replicate the kind of language you use in those tweets to increase engagement from your followers.17. Don’t wait for Google Alerts. Maintain and monitor a Twitter list (in a Twitter client) of the actual publications and companies that matter most to your industry and community. When news breaks about your industry, you’ll be the first to share it. This builds authority.Sharing Your Content18. Post tweets of your blog posts. Use a variety of headlines, and test what drives the most click-throughs.19. Schedule tweets of blog posts on the weekends, as people read on the weekends, too. Also, post tweets of blog posts at night, as this targets people in other time zones.20. If your blog post is a list of tips, offer one tip with a link to the post as a “teaser.”21. If you feature tools or other companies in your blog posts, Cc them on the tweets to let them know so they retweet your content.22. If you have evergreen content on your blog, don’t be afraid to schedule tweets of those older blog posts. A few months later, they will still be valuable to your audience, and your readers may have missed them the first time.Incorporate Other Platforms23. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t beg for Likes and members, though. (It’s annoying.)24. Share your email newsletter on Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up.25. Do a Twtpoll. Ask your followers a question, and use the results for blog content.26. Participate in relevant Twitter chats related to your community.27. Don’t cross-post your content to Facebook and LinkedIn. They are different platforms; treat them individually.28. If you’re working on a blog post, ask your community members for help. Reach out to them, and ask for their tips. It shows there’s a person behind the Twitter account.Create Original Tweets29. Offer a daily tip just for your Twitter followers.30. Tell a joke or a riddle.31. Use pictures. Show what you’re working on. Offer a behind-the-scenes look. Take a picture at a conference or event.32. Ask your followers a question or for their opinion on a relevant topic. Collect the tweets with Storify, and use them for a blog post.Follow Friday33. Use #FollowFriday to shine the light on your most engaged community members.34. Do a “special edition” #FollowFriday and give it a theme. Group special community members together for a specific reason, trait, or contribution to the community.How do you engage your audience with Twitter? Let us know in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Oct 10, 2011 9:00:00 AM, updated March 21 2013 Around this time 519 years ago, Christopher Columbus discovered America. Our elementary education (or, in my case, the Alvin and the Chipmunks episode where Theodore is failing his history class) taught us about how Columbus wanted to embark on a journey to search for this new world. Regardless of where you first heard the story, your educators had yet to discover the hidden lessons this tale would have in store for the modern marketing world.Here are three things inbound marketers should keep in mind this Columbus Day.1. Don’t be afraid to explore. Be a pioneer.At the time, no one ever thought to consider the possibility that there was additional land on Earth. Nobody questioned, and nobody wondered. Christopher Columbus would have never stumbled into these lands if he hadn’t taken the risk of exploring what could possibly be. And just as Columbus was willing to investigate and travel into the unknown, inbound marketers should be too. The point is, market research is immensely valuable to any business, and it can be a great basis for new, original, and successful content. Furthermore, becoming an early adopter of new marketing trends could help you set the state for your industry. Don’t wait for your competitors to pave the path. Your research and experimentation — and the insights you derive from them — could lead to the potential of something great. You may not discover a country, but there could be a whole new world of technology, coffee mugs, swimming pools, food, travel, anything. The industry is yours to shape through the information you discover.2. Own a category.Celebrations in remembrance of Columbus’ discovery were held in 1972 and 1892 to mark its 300th and 400th anniversary. In 1906, Colorado picked up on the true importance of Columbus’ pioneering and declared it a state holiday, and it took about 30 years for the holiday to be recognized nationally. Colorado was not home to where Columbus first landed. In fact, it’s rarely the first state to come to mind when one thinks of America. Just as Coloradans took the first step toward owning this category, your business can be the first to start a trend that has the potential of eventually being recognized on a greater scale. Realize that the results of your efforts may not roll out right away, and that long-term goals can be just as valuable as short-term ones. Have lofty goals. Even if it takes 30 years or nothing ever takes hold at all, there’s a certain pride and respect that is tied to the one brave enough to make a difference.3. Leverage Contra-seasonal MarketingWhile Columbus Day may be a federal holiday, not every American has today day off. Just as a global company has to re-strategize how to market its brand on a global level, a local business must consider the activities of its target audience on holidays. Just because your company takes the day off and you’re headed to Vegas for the weekend, doesn’t mean your target audience will be, too. If you decide to completely stop updating your blog, Twitter account, Facebook page, etc., you could be missing out on a valuable opportunity.We like to call this “contra-seasonal” marketing. When many businesses have abandoned marketing efforts under the assumption that no one will be listening to their marketing messages, smart companies continue their campaigns and reach potential customers without having to cut through other noise from marketers. And when a prospect’s inbox isn’t littered with emails from other vendors, they may be more likely to open your email. On the other hand, if you are at work on during holiday vacation, don’t forget that others aren’t. Adjust the frequency of your marketing messages so your prospects don’t return to work from a long weekend bombarded with multiple email marketing messages.Can you think of any other marketing takeaways from the history of Columbus Day? Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Inbound Marketing Topics: Originally published Nov 1, 2011 4:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound marketing takes time. It also takes a lot of domain knowledge. It can be hard for businesses to find the necessary time or internal resources to learn and/or implement search engine optimization and social media campaigns (to name a couple) for themselves. In these cases, businesses can reach out to a third-party agency to manage their inbound marketing efforts. Consider these 5 must-have characteristics when evaluating an agency partnership.1. The Right ServicesHiring a firm to redesign your website won’t get you more visitors. The two, seemingly connected, are two totally different agency skills sets. One is design-heavy; the other is content-heavy. To attract more traffic and leads, you need to hire a firm with traffic generation services like blogging and content creation, search engine optimization and link building, and social media campaign creation. Looking for more leads and customers? Then make sure you’re vetting the premium content creation, landing page, and marketing automation chops of a prospective agency. Be certain an agency has the capabilities you need to meet your marketing goals.2. A Clear ProcessContent creation capabilities and social media case studies are great, but the real value of an agency’s involvement will be in how they put the inbound pieces together into a comprehensive strategy. Inbound marketing agencies should be able to clearly lay out and explain the inbound methodology for prospective clients. Being able to clearly show you the order in which things need to happen and the amount of time and resources required at each step will indicate that the agency has delivered ROI to clients before. Thus, you will also be able to infer that it has the game plan to do it again for your company.3. An Emphasis on MeasurementWords like “metrics,” “benchmarks,” and “analytics” should be peppered throughout your prospective agency’s pitch. Progress made toward your goals should to be measured at every step of the way, and an inbound marketing agency worth its weight will be able to track all campaigns and report on performance regularly. You have goals. You are trying to meet those goals by hiring the agency. Therefore, it should be as focused as you are on charting success in an undeniable, data-driven way. 4. Strong Project Management SkillsInbound marketing is fueled by the creation of remarkable content aimed at your ideal prospects. In order to be successful, good inbound agencies will need to get inside your head to build that content and learn about that dream lead. Do the agency you’re considering have the process and communication skills to make you think they will make reasonable and realistic requests of other folks on your team? Also, have they set clear expectations around what each inbound component will require in terms of time and resources? Do you get the impression that they can manage campaigns with lots of moving parts? A good agency will make your life easier; not the opposite.5. A Website Optimized for Inbound Does the agency you’re considering blog regularly? What is its own social media presence like? Are there optimized landing pages and premium content offers throughout its site? An effective inbound marketing agency should be its own best case study. Think twice about engaging with an inbound firm that doesn’t make the services it sells a priority for its own business. What other characteristics do you think are must-haves for an inbound marketing agency?
Originally published Dec 4, 2013 4:00:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Templates This post originally appeared on Inbound Sales, a new section of Inbound Hub. To read more content like this, subscribe to the Sales section.Hi. My name is Michael Pici, and I thought I’d share some content around writing emails in order to … okay, I’ll stop right there. Does that opening honestly make you want to read this blog post any further? Probably not. That’s why it bewilders me that sales reps and marketers actually use this structure to contact their prospects.The purpose of a prospect email isn’t simply to send it — it’s to get a response too. That’s why I’d like to share my five-part sales email template for writing emails people actually want to respond to.I first presented this content through an Intelligent.ly class on writing awesome emails. The room was full of marketers, salespeople, small business owners, and others who simply want to see success through their email efforts. And since they shared how they found it valuable, we adapted the presentation into a SlideShare for others to check out as well, which you can check out below. Topics: How to Write Emails People WANT to Respond to [Sales Template] from HubSpot All-in-one Marketing SoftwareOne of my favorite parts of presenting this to the Intelligent.ly class was hearing examples of how people are writing their emails using these best practices. Whether you attended or not, I’d love to hear example use cases below.Michael Pici is an inbound marketing and sales specialist at HubSpot. He was previously an account executive for Bouvier Insurance and Liberty Mutual. He also co-founded sellinbound.com where he shares modern sales best practices. To hear more from Michael, subscribe to our sales content here.
All of us are trying to get better at our jobs. Whether you’re in a brand new gig and trying to hit the ground running or you’re a longtime veteran looking to stay at the tippy-top of your marketing game, we’re all working to keep up with the latest and greatest trends in marketing. The problem is there’s a lot of misleading advice out there. Advice that’s well-meaning, but just … off. But, it’s one of the “you-don’t-know-until-you-know” conundrums.So, how the heck are you supposed to distill the good stuff from the deluge of crap? To give you a sense of some of the ill-advised guidance shared with marketing pros over the years, we compiled some of the worst advice we’ve heard and explained why it’s bad. Read on — have you heard any of these “words of wisdom” before? 1) Why aren’t you on [insert random social media network here]? You need to be on there!Don’t get me wrong. You should be on some social media platform to make your marketing succeed … but you don’t need to be on every single one. Figure out where your current and future customers are going to be, and stake your social media claim.Don’t waste your time chasing after shiny social media objects if it’s not going to be helpful for your business’ bottom line. 2) You only need to be on social media if your customers are on social media. Lots of people object to social media because they say their current customers aren’t using it … which seems like kind of a ridiculous claim when you realize how many people use social media. Chances are, your customers are — and if they’re definitely not, your future customers will be if you’re going to be rocking the inbound marketing machine.Remember, you don’t have to be on every social network, but you should be on ones that can help grow your business. 3) Want more exposure on Twitter? Add as many hashtags as you can fit. Okay, so let’s say you’re on social media already. Awesome! Now, there’s some advice floating around there that the best way to get more retweets, favorites, and follows is through hashtagging like caaaaaah-razy. You know those tweets that look like this:#I #love #marketing #seo #emailmarketing #socialmedia. #Hashtags #for #life! http://t.co/vPBRMGDT1e— Ginny Soskey (@gsosk) December 5, 2013Yeah … those. Those tweets are not engaging — and actually come off as spammy. Data agrees: A report by Salesforce found that tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags. So use hashtags, but don’t overdo it. 4) You don’t need to be on Pinterest unless you’re a B2C brand that sells clothing or food. False! There’s lots that B2B brands can do on Pinterest that actually will benefit them. For instance, you can share company photos, favorite infographics, user generated pins, and even lead-generation content.Want to figure out how to make Pinterest work for your B2B company? Read our how-to guide for generating leads with Pinterest.5) The best way to quickly increase email performance is to buy lists. Yep, buying email lists will get you a lot of email addresses to blast, but I’d bet a pretty hefty amount of money that the lists you’re buying won’t care at all what you’re sending them.Sure, they’re “IT professionals” and you sell “IT software,” but that’s not enough to make them interested in what you’re selling if the first time they hear of you is through an email pitch. They’re not going to get the email and say, “Thank heavens this company emailed me! Now I have a solution to all of my IT software needs.” Instead, get your email lists organically — they’ll take a leeeetle bit longer to generate, but your list will be much more engaged.6) Marketing automation will solve all of your email problems. Marketing automation is a great tool to help you solve email nurturing problems — not all email problems. And even then, marketing automation can’t solve every email nurturing problem.Take this for example: If you’re not having any new leads come into your marketing automation workflow, you’re going to have a problem nurturing the workflow. A certain percentage of people will go on to become more interested in your company, and a certain percentage are just going to stay stuck — and then your funnel will get stuck. Without any fresh contacts coming into your database, your email nurturing will look inefficient — but the real problem is incoming volume of leads.So if you’re finding leads aren’t converting into customers, take a look at the whole funnel to see if there’s a larger issue.7) The more personalization, the better!There can be too much of a good thing when it comes to personalization. Including a few personalized details in an email can work wonders — specifically, doing so can make your subscribers trust you because they feel like you know them. But if you personalize too much, you come off like the creepiest company ever.So even if you have detailed contact records for a lead or customer, don’t creep them out too much by including every last bit of information in your marketing materials. 8) You don’t actually need to do SEO now that keywords are encrypted. Aye, this piece of advice is a doozy. SEO isn’t dead because keywords are encrypted — the SEO keyword scams that some people like to run are dead. (And have been for some time.) Now, marketers and those concerned about SEO should focus on topics that people are searching for, not those exact match keywords. Search has gotten smarter — more catered to how people actually search online — so our content needs to follow suit. 9) If you don’t use exact keywords at least X times in the body of your page, you won’t rank on search. Annnnnnd to hit this point home with another terrible piece of marketing advice, stop worrying about keyword density and how many times keywords appear in the copy of an article you’re writing. Obviously, you want to use tools like Google Trends to find topics that are highly searched, but you’re not going to need to satisfy crazy keyword conditions to rank. There’s lots more that goes into SEO than just keywords. 10) If you write it, they will come. This is one of my biggest pet peeves: being told that just writing something and publishing it on the internet will make gobs and gobs of people come to it. And obviously, they’ll love it. And then obviously, they’ll share it. All you need to do is hit “publish!”In short, this is just plain wrong, wrong, wrong! There’s tons of crap on the internet, and you have to fight with that crap to get noticed through content promotion.11) Only certain people should be blogging in your company. Everyone at your company can create content. While not all may be eloquent writers, I bet you money that there’s someone with an eye for design or someone with mad Excel skills or just someone who knows what kind of language your prospects, leads, and customers use when talking. Enlist these folks to help with content creation and you’ll be able to churn out much more content in much less time. 12) You don’t need a mobile-ready site. Don’t fall for this advice for a second. Just remember the last time you were on your phone and landed on a site that wasn’t mobile-friendly. I dunno about you, but I get enraged (so much so I wrote about it last time it happened to me). I just want to give a site some page views, some clicks, or even my money — is that too much to ask?Without a responsive site, your leads and customers may be feeling the same way. So do them a favor and let them give you their business by having a site that’s ready to be viewed on mobile.13) Automate all of your social media updates! We’re all for social media automation … until you become robotic about it. If the only updates that appear on your Twitter account are just broadcast posts about your content, you’re doing it wrong. There are so many other ways you can engage with your Twitter following.You should also be wary of automated tweets during times of crisis — be aware of the world around you, and hit pause on your automatic updates to avoid a social media crisis for your brand.14) If you’re a B2B company, you should only send emails on Tuesday at 3 p.m.(Or whatever random time people recommend.) I don’t know what you’re doing on the average day at 3 p.m., but I usually have hit my afternoon stride and am trying to hustle to get a project done before the day ends. The lesson here is to question any data that tells you the *absolute best time hands down no question about it* to send email is at a certain time … because chances are, your list will react differently.If you’re a B2B company, try sending emails on the weekend — I guarantee people are still going to be checking their phone and may just open your email because they don’t have a thousand other things going on. Test to see what works best for your audience; don’t just take those sending time suggestions at face value. 15) X is the best color button for your call-to-action. In the same vein of ignoring data that may not apply to your situation is the whole color-of-your-CTA-button debate. Lots of people are searching for a universal CTA color that’ll suddenly solve their conversion problems. Sorry folks — it’s not that simple.CTA conversion rates will increase for lots of reasons that may not work for others. Its success depends on a number of things: placement on the page, spacing compared to other elements, color, size, button copy, among other things. So test to see if color makes a difference for your website and your audience instead of taking someone else’s A/B test at face value. 16) Shorter forms are always better. There’s a trade-off on short forms vs. long forms. Short forms make it easier for people to convert to leads — they have less form field to fill out, so it’s not as stressful for the person filling them out. With shorter forms, however, you’ll tend to get lower quality leads even if you have more of them.Long forms, meanwhile, are the opposite — because they have more fields, less people fill them out, but those people are most likely more qualified for your sales process.So, try to tailor the length of the form to the offer you’re trying to get them to download — a more intensive offer that’s closely aligned with the products you sell probably could use a longer form. 17) Don’t ask for likes, retweets, or clicks. You look desperate. Want likes, retweets, and clicks? Ask for them! It’s not desperate — people may not realize what you would like for them to do once they get an email, see a tweet, or land on a blog post. So remind them to do it! Just like any other call-to-action, it helps to have some sort of directive. Your audience won’t mind and your bottom line will thank you for it. What other horrible marketing advice have you gotten? Share your stories with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 9, 2013 11:00:00 AM, updated February 01 2017 Topics: Inbound Marketing
Share Topics: Share Buzzfeed and Upworthy have had particular success using the full scope of social media to promote their respective content and websites. Check out this blog post to discover 13 lessons on creating viral content.15 Blog Optimization Stats You Need to Tweet … STAT This blog post (and featured video) will walk you through three essential tips to getting more people to open your email.4 Cool Little Things to Do With the New Twitter Profile [SlideShare] Originally published Jun 8, 2014 8:00:00 AM, updated February 01 2017 Share Share Everyone on the Twittersphere has now been transferred over to the new profile design. This blog post will teach you about the neat new features that you can use to better promote your brand on Twitter.13 Lessons From Upworthy & BuzzFeed: Viral Content’s Secret Sauce Ready or not, Facebook has announced a new Facebook Page design. Learn all about the new features, and how you can get the new layout for your Page in this blog post.How to Get More People to Open Your Emails [Video] Read this blog post to find 15 statistics from TrackMaven’s Colossal Content Marketing Report and to get insight into how you should optimize your company’s blog.#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind Share Share Social Media Engagement Read this blog post for a look back at six internet marketing trends of the last five years that have faded away, and discover some new alternatives to take advantage of now.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! At HubSpot, we spend a lot of time and effort each week attempting to create content that is relevant and valuable to you, our wonderful readers. We view social shares as an endorsement of sorts — they show us how many people found our content valuable enough to share it with their own contacts.In the past, we have always created our weekly roundups around a central theme. This week, we’re going to use our roundup to highlight the content that your peers thought was the best. So without any further ado, here are the five most-shared posts from this week that you absolutely do not want to miss.Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. Because my role is focused on optimization and growth, I try to make sure we’re always testing something. After all, if we only do what we know works, we may see growth, but it will only ever be incremental growth. And we have ambitious goals here at HubSpot, so we need to be focused on achieving exceptional growth.That’s why testing is so critical — it enables you to discover those groundbreaking strategies and tactics that lead to exceptional growth. Try out our free marketing tool that helps you test out various types of popup CTAs and gives you information about your site visitors. Luckily, there are a ton of tests you can run to optimize your blog for clicks and conversions. So, to help you get into the habit of always testing stuff on your own blog, here is a list of things you should try out for yourself. Remember — what doesn’t work for one blog, might work for you! Note: Blogs are very variable by nature, oftentimes making it difficult to completely isolate the variables you’re trying to test. While you should do your best to isolate your variables, keep in mind that your tests may not be perfectly scientific. Blog Publishing Optimization Things you can test to optimize your blog publishing activity …1) FrequencyIs more always better? Test your publishing frequency to identify your “sweet spot.” Is there a point at which an increase in volume of posts doesn’t actually equate to more or better results? At what point are you sacrificing content quality for the sake of quantity? Suggested Testing Methodology: Increase (or decrease) your publishing frequency by a certain amount for 1-2 weeks. Then, isolate the number of views you received to those new posts and compare it to the views of the new posts you published during one of your typical 1-2 week time frames. Continue testing until you find your frequency sweet spot.2) Timing Do certain times of the day and days of the week correlate with better traffic results? What about how far apart you space your published posts — does that impact an individual post’s performance? Suggested Testing Methodology: Test publishing at a variety of times. Then export your blog analytics (e.g. HubSpot’s Pages Report), sort by time of day and day of week, and analyze trends you see in performance.3) Content Balance Which blog content types (e.g. text-only, SlideShare-based, infographics) and topics perform better for you? Knowing this, what’s the ideal content balance? In other words, while SlideShare-based posts may perform best in terms of traffic, you probably can’t only publish SlideShare posts.Suggested Testing Methodology: Test different content types and subjects on your blog, then analyze how those posts perform. Map blog content to your various content goals to determine what your ideal content balance is (e.g. X SlideShare posts per month for traffic, X posts per month about subject A to support campaign B, etc.).Blog Subscriber Email Optimization Things you can test to optimize the notification emails you send to blog subscribers …4) Email Subject Line Do your subscriber emails generate more clickthroughs when you use a generic subject line (e.g. “Here’s Your Latest Blog Post”), or when the subject line matches the title of the blog post you’re emailing about?Suggested Testing Methodology: Test a generic subject line for a period of time until you have a large enough sample size of emails that your test is statistically significant. (Learn what “statistically significant” means for marketers here.) Then, test subject lines that match titles of the blog posts you’re emailing about for the same number of emails. Compare the performance (in terms of clickthrough rate) of those emails.5) Email Timing For any instant subscriber emails you have set up (i.e. an email triggered every time you publish a new post), email timing will obviously go hand-in-hand with publish timing. For other subscriber email frequencies such as daily, weekly, or monthly digests, timing is a great thing to test. Which time of day and day of the week (for weekly and monthly emails) perform best?Suggested Testing Methodology: Send a sample of emails at a certain time of day, and compare the clickthrough rates of those emails to a sample of emails sent at a different time of day. Keep testing until you find the time of day and day of week that generates the best clickthrough rate.6) Calls-to-Action (CTAs) Within Emails Should you include calls-to-action within your blog emails? Does the inclusion of CTAs distract recipients from visiting your blog? If so, are the conversions you’re getting worth sacrificing that blog traffic?Suggested Testing Methodology: Compare the performance of subscriber emails that include CTAs with emails that do not, using the same sample size of emails. Look at the emails’ clickthrough rates and referral traffic to your blog as well as the performance of the CTAs you used (HubSpot customers can use HubSpot’s Calls-to-Action App for this). Also, be sure to consider your goals: Which is more of a priority to your team: Traffic or conversion rate? Consider testing different types of CTAs as well. Blog CTA OptimizationThings you can test to optimize the calls-to-action on your blog …7) End-of-Post CTAs vs. End-of-Post FormsWhich performs better for generating leads and conversions: A standard CTA at the end of your blog post, or the full conversion form embedded right there? Test it out, just like we did! Suggested Testing Methodology: Take two separate posts, similar in subject matter and format, and publish them both at the same time of day and day of the week, one week apart. On one post, use a standard CTA; on the other post, use an embedded form for the same offer you used in the CTA on the first post. Keep the copy on the CTA and the form the same as well. After each post has been up for a week, compare the view-to-submission rate of the CTA and the view-to-submission rate of the form. Check out this post for more details about how we tested it on our own blog.8) Slide-In CTAsSlide-in CTAs are CTAs that slide in from the side as readers scroll down the page. They capture visitors’ attention without covering the copy of the blog post and thus, being too obtrusive. Does adding slide-in CTAs to your blog posts increase conversions? How does their performance compare to your blog’s standard end-of-post CTAs? Should you include one or the other, or both? If so, should they be CTAs for the same or different offers?Suggested Testing Methodology: Add slide-in CTAs to a sample of old blog posts that still generate traffic. Wait a week or two, and then compare the visit-to-lead conversion rate of those posts to their visit-to-lead conversion rate prior to the addition of the slide-ins. HubSpot customers can also use HubSpot’s Calls-to-Action App to look at the view-to-submission rates of slide-ins vs. standard end-of-post CTAs to compare performance. To learn how to add slide-in CTAs to you blog posts, check out this tutorial. 9) Dynamic (or “Smart”) CTA Segmentation Which is more effective: Segmenting the dynamic CTAs on your blog by lifecycle stage, or by persona? Are there other, more effective ways to segment them?Suggested Testing Methodology: Test a variety of CTA segmentation strategies (click here for some CTA segmentation ideas) across various samples of blog posts to determine what works best for your audience. If you’re a HubSpot customer, use the analytics available in the Calls-to-Action App to measure effectiveness.10) CTA Offer, Design & Copy How do design and copy choices impact the performance of your CTAs, both on individual blog posts and in the sidebar/top/bottom of your overall blog layout? What about the offers you’re promoting on specific posts? Would other offers perform better?Suggested Testing Methodology: A/B test variations in CTA copy, design, and offer type on individual posts. If you have a tool (like HubSpot’s Calls-to-Action App) that offers A/B testing functionality, this is even easier and more scientific. (Learn how to run an A/B test here.)11) Text-Based, In-Line CTAsCan you increase conversions by including text-based, in-line CTAs within the copy of your blog articles, like the one you see pictured below? How does the placement of these text-based CTAs impact performance (i.e. are people more likely to click them if they’re placed earlier or later in the post)? Does more direct copy work better than something subtler? Suggested Testing Methodology: Add in-line CTAs to a sampling of older posts that still generate traffic (likely from search). Let them collect data for a week or two, and then calculate those posts’ visit-to-lead conversion rates. Compare those conversion rates to the conversion rates of the posts prior to adding the slide-in CTA. HubSpot customers can also create these in-line CTAs using the Calls-to-Action App (check out this post to learn how — see section on “Magic Copy”) and reference the data collected in that app.What other tests can you run to improve the optimization of your blog? Share them in the comments below! Conversion Rate Optimization Topics: Originally published Sep 26, 2014 8:00:00 AM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar?It’s true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it’s our job to stay informed of these changes, while continuously questioning the status quo.With the help of Matthew Howells-Barby, HubSpot’s Director of Acquisition and in-house SEO expert, we took a look at our SEO strategy and decided to share it with all of you in our free SEO Tutorial.Click here to get everything you need to get your website ranking in search.Is your team still focusing on keywords rather than topic clusters? Do you have an active backlink strategy? See how you and your team fare in the new world of search engine optimization by taking this 10-question quiz.Fact or Fiction: The SEO Edition Originally published Jan 30, 2017 6:00:00 AM, updated April 27 2018 Topics: SEO
Monitoring your magazine brand’s Web reputation can be just as important as updating your magazine’s Web page. Amanda MacArthur, Mequoda Group editor and publisher, has three online tools that are necessary for her company to monitor and manage their brand. The rationale behind signing up for free alerts and networks? Constant conversation with your readership. “Sometimes people will link to the wrong page,” MacArthur said. “If we post a free special report, a blogger may link to our homepage instead of the report itself. We’ll be alerted through a social media tool and contact the blogger to remedy the situation.” By constantly monitoring what readers and competitors are saying about them—and what they’re linking to—Mequoda has been able to increase traffic to its site and get sign-ups for its email newsletter. Mequoda’s traffic has more than doubled from 12,000 unique visitors per month in March 2008 to 31,000. From one post on Twitter, Mequoda sees between 50 and 60 visitors, according to MacArthur. “Twitter is now our second biggest traffic driver after Google,” she said, Mequoda now boasts a 28 percent conversion rate for newsletter sign-ups. “People are easily impressed,” said MacArthur. “If you are aware of comments about your brand and respond to a comments, readers will get very excited.” Here are three online tools that MacArthur swears by for monitoring her brand online: Tweet Later (www.tweetlater.com)A “Twitter Productivity Tool,” this free function tracks keywords and can be set up to automatically email a daily digest of all of a brand’s daily mentions on Twitter. The professional service, which offers account management and further integration costs $29.97 per month. Competitors: Google Alerts BackType (www.backtype.com) BackType tracks what’s being said about content across the Web using BackType Connect, which supports every major publishing platform for blogs, as well as Twitter, Digg, FriendFeed and Reddit. Publishers work with BackType to display related conversations inline with existing comments on their properties to encourage more engagement. Competitors: uberVU, yacktrack SocialMention (socialmention.com)SocialMention’s search platform tracks conversations across the Web in real time, aggregating user generated content such as blogs, status updates, comments, bookmarks, and videos into a single stream of information. It offers a free, adhoc search engine that provides tracking and metrics with support for more than 75 social media properties and is available in multiple formats.Competitors: whostalkin, radian6, trackur
Congress chief Rahul Gandhi offers to resign at the Congress Working Committee meeting today.TwitterAfter Congress’s humiliating defeat in the Lok Sabha elections 2019, party president Rahul Gandhi took full responsibility for the Congress’s poll defeat. The Congress chief has offered to resign at the Congress Working Committee (CWC) meeting today.However, senior party leaders are persuading him not to resign. It has been reported that former prime minister Manmohan Singh and Rahul’s sister Priyanka Gandhi, too, tried to persuade him not to resign.The first review meeting of the Congress party after its defeat in the Lok Sabha elections included 52 members of the CWC, which includes party general secretary Priyanka Gandhi Vadra, UPA chairperson Sonia Gandhi, Manmohan Singh and the chief ministers of all Congress-ruled states – Punjab, Madhya Pradesh, Rajasthan and Chhattisgarh.At the CWC meeting, several party leaders including Rahul Gandhi gave their assessment of what went wrong and the remedial steps that must be taken. However, top party leaders claimed that Rahul Gandhi’s relentless “chowkidar chor hai” campaign against Prime Minister Narendra Modi was “negative” in its tone.READ: Rahul Gandhi offered to resign after Lok Sabha elections flop show?The meeting of Congress’s highest decision-making body, the CWC, commenced at 11 am today.While the Congress won 52 seats in the 542 Lok Sabha constituencies, the BJP-led NDA has swept back to power in a landslide by winning a record 303 seats out of 542. Congress suffered a loss for the second time in a row at the hands of the Narendra Modi-led BJP.Earlier, sources had said that Rahul Gandhi’s resignation offer was rejected by Sonia Gandhi. However, Rajasthan chief minister Ashok Gehlot called the reports “baseless and irrelevant”. “We shall never forget that it was because of Rahul Gandhi’s tireless efforts and fighting spirit that Congress was able to put up a strong challenge to the NDA government,” he said.After the 2019 mandate, rumors of Congress President’s resignation are baseless and irrelevant. We shall never forget that it was because of Sh. #RahulGandhi’s tireless efforts and fighting spirit that Congress was able to put up a strong challenge to NDA government.1/2— Ashok Gehlot (@ashokgehlot51) May 24, 2019Also, senior Congress leader Sanjay Nirupam asked why should Gandhi resign when the entire party fought “bravely” under his leadership. He said that the election loss was their “bad luck” but that shouldn’t raise questions on the leadership. “Under the leadership of Congress President @RahulGandhi we fought this election bravely. He worked very hard undoubtedly. Our bad luck,we lost. Why should he resign? No. He should continue to lead the party. We will fight back under his leadership and come back soon,” tweeted Nirupam.
Logo of fire IllustrationA woman who suffered burn injuries in a fire that broke out in a flat at Beparipara in Uttarkhan area of the capital early Saturday died at Dhaka Medical College on Sunday morning, raising the death toll to three.The deceased Sufia, 50, of Bhangura in Pabna district, succumbed to her 99 per cent burn injuries at the burn unit of the DMCH around 7:30am, said hospital sources, reports UNB.The fire broke out at their ground-floor flat around 4:00am Saturday following a leak in the supply gas pipeline, leaving eight dwellers of the flat injured.The injured were admitted to the DMCH where two burn-injured Azizul and his wife Muslima alias Urmi died earlier.
Logo of fire IllustrationBodies of at least eight people, including seven of two families, were recovered from debris after a deadly fire broke out at Bhera-market slum in Chaktai area of Chattogram early Sunday.Around 200 houses were gutted in the fire that broke out around 3:30am, Chattogram fire service and civil defence deputy assistant director Jasim Uddin told Prothom Alo.Several other people have sustained burn injuries in the fire, he said.Ten fire-fighting units were working to douse the blaze until filing this report.A four-member committee has been constituted to investigate into the reason of the fire and the losses incurred, said Chattogram deputy commissioner Mohammad Elius Hossain.
By Stacy M. Brown, NNPA Newswire Correspondent, @StacyBrownMediaEvery major newspaper and news organization in the country has labeled the Black vote crucial to success in the 2020 presidential election, and statistics show that African Americans are 60% more likely to utilize and trust print-related resources for information than the general public.However, of the 24 candidates seeking the Democratic nomination for president, Senator Bernie Sanders (I-VT) is the only one that has agreed to address key influencers of the African American community — the Black Press of America — at the National Newspaper Publishers Association’s (NNPA) annual convention later this month in Cincinnati, Ohio.NNPA NEWSWIRE — However, of the 24 candidates seeking the Democratic nomination for president, Senator Bernie Sanders (I-VT) is the only one that has agreed to address key influencers of the African American community — the Black Press of America — at the National Newspaper Publishers Association’s (NNPA) annual convention later this month in Cincinnati.It’s no secret that Sanders has work to do to get his campaign message through to African Americans. “We thought we could do respectably in South Carolina, and we got decimated,” Sanders said in a campaign memo released earlier this year in which he discussed losing the Black vote to Hillary Clinton in South Carolina.Clinton won an astonishing 86 percent of South Carolina’s Black voters in 2016.“This is our revolution,” said Sanders, who will speak during the NNPA Convention’s Lifetime Legacy Award Black Tie Gala, Friday June 28th at 7:30pm at The Westin Cincinnati Hotel. Also in attendance will be former Ohio State Senator Nina Turner, a key surrogate for Sander’s 2016 campaign and co-chair of his current campaign for the Democratic nomination and presidency.The NNPA represents Black-owned newspapers with millions of weekly readers across the country, including major markets like New York, Los Angeles, San Francisco, Washington, St. Louis, Pittsburgh, Philadelphia, Houston, Dallas, Baltimore, Chicago and all of the nation’s “swing” states.“You’ve got to win Black voters to win the primary,” Lawrence Moore, a former Sanders delegate to the Democratic National Convention, told NBC News.“It took [Sanders] a while to grow into and learn the issues, but he’s willing to listen and understand, unlike other politicians,” Moore said.In a poll commissioned by The Black Economic Alliance and conducted by Hart Research and Brossard Research, Sanders currently trails former Vice President Joe Biden among Black voters.The poll, which measured how enthusiastic Black voters are about the Democratic presidential candidates, showed that 76 percent of respondents said they were most enthusiastic about Biden; 64 percent said they were most enthusiastic about Sanders who finished ahead of Sens.Kamala Harris of California (53 percent) and Cory Booker of New Jersey (43 percent).African Americans surveyed said affordable healthcare, college and the creation of more jobs with good benefits, were most important.Sanders has openly reached out to African American leaders like NAACP President Derrick Johnson and others, where he’s discussed the economic climate, voter suppression, jobs and other issues facing the Black community.In addition to Sanders’ campaign office, NNPA Newswire has contacted each of the remaining 24 Democratic presidential candidates for comment, including Biden, Harris, Booker, and Texas’ Beto O’Rourke, Sen. Elizabeth Warren and Kirsten Gillibrand.“The path to economic security is rocky for families in America but that path is even rockier for Black families who have stared down decades of government sponsored discrimination and institutional racism,” Sen. Warren told NNPA Newswire in an email.“This campaign is about making our government and our economy work for everyone and Black Americans will be on the frontlines of that conversation. The Black Press of America and its journalists are an integral part of how we make our democracy work,” Warren said.In a statement to NNPA Newswire, O’Rourke’s campaign said they’re grateful for the invitation to speak to the attendees of NNPA’s annual convention and wishes the 2020 candidate from Texas was able to participate in the dialogue.“Beto believes we cannot just pay lip service to the problems faced by communities and towns often forgotten or written off, but that we must also listen to their ideas and welcome them to be a part of the solution,” the statement reads.“That’s how he served in Congress and it’s how he has been running his campaign – making sure no person, no group, no constituency is taken for granted. We thank you for your continued coverage of topics that matter to all Americans – especially the African American community – and look forward to partnering with you to address these topics in the future.”Last month, Harris cleared her schedule to attend and deliver a keynote address at the 75th anniversary celebration of the San Francisco Sun-Reporter newspaper where she said the Black Press was “more important than ever before.”“The Sun-Reporter is an example of the significance of the Black press in America,” Harris said at the event held at the Hyatt Regency Hotel in downtown San Francisco.“There are issues that are unique to the Black community, and until we have true diversity in the press we must rely on papers like the Sun-Reporter,” Harris said.In addition to the decision to skip the NNPA’s Annual Convention, With the exceptions of Warren and O’Rourke, no other candidates responded to our request for comment.
BALURGHAT: Three minor girls drowned while taking bath in an abandoned roadside ditch. The incident took place in North Dinajpur’s Islampur on Sunday afternoon.The victims have been identified as Beauty Khatun (9), Tarana Khatun (7) and Nazrana Khatun (8). The three were cousins.Local sources said the three sisters went together to a roadside ditch for a bath, after intimating their parents. They started playing in the water but then drowned. A local boy informed their family members about the incident.Local residents and the worried parents rushed to the spot and rescued them. They were immediately taken to a nearby health centre, where the doctor declared them brought dead.”They had gone to take a bath there. When they didn’t return after two hours, their parents became alert and were about reach the spot in search of them. In the meantime, a local boy informed them about the matter,” said Kadai Sk a local resident.All three came from needy families. The local residents have demanded compensation from the administration inthis regard.
US President Donald Trump signed a bill called the National Quantum Initiative Act. This is a nation-wide quantum computing plan will establish goals for the next decade to accelerate the development of quantum technology. What is the National Quantum Initiative Act about? The bill for quantum technologies was originally introduced in June this year. This bill is a commitment that various departments such as the NIST, NSF, and Secretary of Energy together will provide $1.25B in funding from 2019 to 2023 to promote activities in the quantum information science. The new act and the funding that comes with it will boost quantum research in the US. As stated in the Act: “The bill defines ‘quantum information science’ as the storage, transmission, manipulation, or measurement of information that is encoded in systems that can only be described by the laws of quantum physics.” The president signed the bill as a law last week on Friday. What will the National Quantum Initiative Act allow? This bill aims to further USA’s position in the area of quantum information science and its technology applications. The bill will support research and development of quantum technologies that can lead to practical applications. It seeks to: Expand the workforce on quantum computing Promote research opportunities across various academic levels Address any knowledge gaps dd more facilities and centers for testing and education in this field Promote rapid development of quantum-based technologies The bill also seeks to: Improve the collaboration between the Federal Government of USA, its laboratories and industries, universities Promote the development of international standards for quantum information science Facilitate technology innovation and private sector commercialization Meet economic and security goals of USA The US President will work with Federal agencies, working groups, councils, subcommittees, etc., to set goals for the National Quantum Initiative Act. What’s the fuss with quantum computing? As we mentioned is a previous post: “Quantum computing uses quantum mechanics in quantum computers to solve a diverse set of complex problems. It uses qubits to store information in parallel dimensions. Quantum computers can work through a solution involving large parameters with far fewer operations than a standard computer.” This does not mean that a quantum computer is necessarily faster than a classical computer, a quantum computer is just better at solving complex problems that a regular one will take way too long if at all it can solve such problems. Quantum computers have great potential to solve future problems, and is hence drawing attention from tech companies and governments. Like D-Wave launching a Quantum cloud service, UK researchers working on quantum entanglements, and Rigetti working on a 128 qubit chip. What are the people saying? As is the general observation around the motivation for quantum computing, this comment from Reddit puts it nicely: “Make no mistake, this is not only about advancing computing power, but this is also about maintaining cryptographic dominance. Quantum computers will be able to break a lot of today’s encryption.” Another comment expresses: “Makes sense, Trump has a tendency to be in 2 different states simultaneously.” You can read the bill in its entirety on the Congress Government website. Read next Quantum computing – Trick or treat? Rigetti Computing launches the first Quantum Cloud Services to bring quantum computing to businesses Did quantum computing just take a quantum leap? A two-qubit chip by UK researchers makes controlled quantum entanglements possible