49ers report: What we learned Friday, including Richard Sherman’s status

first_imgYOU GOT WHAT IT TAKES?Make your 49ers-Chiefs pick & challenge our pros***SANTA CLARA — Cornerback Richard Sherman casually walked onto the 49ers practice field Friday to join his teammates as they finished stretching, and, come Sunday, he’ll by playing against the league’s top-scoring team, the Kansas City Chiefs.Sherman did not practice Thursday because of an unspecified heel injury. It’s not believed to be directly related to his right Achilles surgery last November or this past …last_img read more

7 Things to Know About Asana: Facebook Co-Founder’s Collaboration Startup

first_imgAsana is a company created by Facebook co-founder Dustin Moskovitz and ex-Googler Justin Rosenstein. Its aim is nothing short of reinventing how we collaborate. It’s a lofty goal, especially with so many Enterprise 2.0 tools aiming to do just that. But it has deep pockets, high profile advisers, a strong vision and lots of buzz.The team has been toiling on the project in secret for two years, but have finally started talking about it over the past few months. In February, the company held an open house where Rosenstein demoed and explained the product. It’s currently in private beta, but don’t hold your breath waiting for an invite.Here’s what you should know about the company and its product. Tags:#enterprise#saas Asana Open House from Jerry Phillips on Vimeo.Founders, AdvisorsAsana was co-founded by Dustin Moskovitz, a co-founder of Facebook, and Justin Rosenstein, who was a tech lead and engineering manager at Facebook and a product manager at Google.Asana advisors include Marc Andreessen, Ronald Conway, Adam D’Angelo, Ben Horowitz, Mitch Kapor and Peter Thiel. A full list can be found here.For Asana, Changing the Nature of Work Starts at HomeAsana doesn’t give its employees official job titles. For example, when it recently hired Kenny Van Zant the company announced he was joining the team in a “COO-type of role.”There’s a Huge Waiting List for Its BetaDespite its quirky organization structure, businesses are beating down the door to give Asana a try. According to TechCrunch, there is a 1,200-company waiting list to get a beta invite.At Its Core, It’s a GTD System for Both Individuals and GroupsBut what exactly is it? It can perhaps be best described as a task manager for both individuals and groups. Its heavily influenced by the “Getting Things Done” methodology of David Allen.In the presentation by Rosenstein, he explains that enterprise collaboration and project management systems typically fail because individuals don’t manage their task lists in them. Individuals use calendars, text editors, sticky notes, legal pads – whatever helps them be productive. They do this because those centralized enterprise project hubs don’t give individuals individuals good enough tools to manage their own tasks. Enterprise project management tools are slow, and don’t give a good view of an individuals tasks – especially the ones that aren’t assigned as part of a group project.To solve this, Asana is focused on making its product work well for individuals. Its goal is to make Asana faster for managing tasks than a text editor. To this end, it makes it easy to drag and drop tasks, provides lots of keyboard shortcuts and simple to delegate a task to someone else.For groups, Asana makes it easy to manage tasks between team members, provides an activity stream view for each task and lets users participate in discussions by e-mail.If you want more detail, and don’t want to watch Rosenstein’s presentation, check out his answer on Quora about what Asana is building.It can be used by individuals working aloneUnlike e-mail or a social network, Asana is useful on its own as a task manager. Having other users to collaborate with will create a network effect, but it can stand alone. This could be a driver of adoption because users will be able to use it productively immediately.The Company Built Its Own JavaScript Framework Called LunaIn order to make Asana as fast and responsive as the team wanted, they built their own JavaScript framework called Luna. Initially it was meant to be its own language called LunaScript, but the company eventually backed down on developing its own syntax. You can learn more on the company’s Luna page, and on thesetwo Quora threads on the subject.The Team Plans to Turn Asana Into a PlatformAsana wants to be a platform for almost anything you would need in the enterprise – meetings, applicant tracking, bug tracking, performance reviews, calendaring, discussions, etc. In the project management space, Asana is competing with SaaS providers like Huddle and Manymoon. But as a platform for enterprise applications, it may be competing more in the long term with Force.com, Microsoft SharePoint and the recently launched Podio (coverage). Massive Non-Desk Workforce is an Opportunity fo… IT + Project Management: A Love Affair 3 Areas of Your Business that Need Tech Now klint finley Related Posts Cognitive Automation is the Immediate Future of…last_img read more

John McCain & The Wall St. Journal Should Not Determine the Future of the Internet

first_imgA bipartisan bill limiting what companies can do with online user activity and profile data may be introduced tomorrow by Senators John McCain and John Kerry, according to reporting first in the Wall St. Journal and then today on marketing news site Clickz. The Journal’s Julia Angwin, citing anonymous sources, reports that the bill will require that sharing of user data between companies be opted-into by users and that users be able to see what data about them is being shared.That might not sound so bad on the surface, but in a new world of fast-developing technology – it’s good to think hard before making laws based on what might seem like common sense. The internet is a young thing and legislation like this could cut deep. Leadership on the issue from John McCain, who less than 3 years ago thought it appropriate to run for the Presidency without ever having used the internet before, seems particularly inappropriate. This is an issue that needs to be looked at from a pro-technology perspective, at least in part.Data flying from point to point, out of your sight, only somewhat under your control, until magic happens – isn’t that the nature of the Internet? And isn’t using it at all opting-in to redistribution of data? That might be too philosophical. There’s a practical story here of old-fashioned invention, too.Websites “spying” on you? That’s so 2001. The European Union this week singed a privacy and data protection plan for offline objects now being tracked with RFID chips. That’s some good privacy talk!Requiring opt-in, instead of opt-out, for data sharing would likely greatly reduce the amount of user data available for sharing, analysis and use in creating new software and services. While unpoliced data sharing clearly frightens many people (where are the victims of these crimes?) – the consequences of stifling data sharing by industry are more tangible. [Note that data privacy violations can harm real people but there’s a difference between showing private info to other individual people and machines processing personal info in bulk. It’s not the mysterious machines to be afraid of, it’s the real-live creeps you actually know.]“These regulations,” says leading social network data hacker and ReadWriteWeb contributor Pete Warden, “will deter startups from building new tools like Mint.com or Rapportive, while the big corporations can devote whole departments to working around any new rules.”Handling a Tidal WaveThe consequences of such legal action are hard to foresee. “The tricky question is, what is Personally Identifiable Information?” says Warden. “Everyone wants to just regulate names, addresses, etc. but since you can deanonymize almost any user-generated data set, and derive that information…any regulations will end up affecting far more applications than you might expect.”Indeed, data is widely expected to become one of the key factors in the future of economic and social development. And so much data is personal. (There’s a whole lot of personal data about all of us collected and shared off-line too, at the grocery store for example, or in direct marketing databases – but that’s not the subject of so much ire.) This is a common theme here on this blog. The example I’ve offered most commonly in calling for data to flow as freely as possible is the history of what’s called real estate redlining. In the 1960s, when both U.S. Census information and real estate mortgage loan information were made available for bulk analysis, it was proven that banks around the U.S. were discriminating against home loan applicants in traditionally African American neighborhoods.That was a big deal and I suspect that there are patterns of comparable importance, both positive and negative, hiding in the huge flowing river of online user data.Dr. Dirk Helbing, of the Swiss Federal Institute of Technology, chairs the team building a project called the Living Earth Simulator (LES), a massive data project aiming to simulate as much natural and social activity on earth as possible. Those simulations, to be carried out on a scale inspired by the Large Hadron Collider, would aim to discover all kinds of patterns hidden in the mass of human and ecological data, including social network data.Here’s how he explains the importance of data analysis for pattern recognition. “Many problems we have today – including social and economic instabilities, wars, disease spreading – are related to human behavior, but there is apparently a serious lack of understanding regarding how society and the economy work,” he says. “Revealing the hidden laws and processes underlying societies constitutes the most pressing scientific grand challenge of our century.“Data analysis uncovered systematic racial discrimination in housing loans in the 1960’s. In the future, analysis of the incredible living census that is our internet data could be used to discover patterns and opportunities relevant to global warming, overpopulation, the spread of disease and the fact that the world today is an awful, unfair mess.Setting the ToneThe US Federal Government, in discussing the issues around online data and privacy, always mentions the need when taking government action regarding privacy to safeguard the incredible potential for innovation in all this data.The Wall St. Journal’s extensive reports on these matters make no such effort. It’s remarkable that the paper of record for capitalism makes no serious gesture in its reporting on data privacy to recognize the incredible economic engine that is online data. Instead, the publication’s tone is fear-mongering and self-congratulatory. (A code on Ashley’s computer knows that she likes the movie The Princess Bride and that information is sold to other companies for 1/10 of 1 cent…’Well, I like to think I have some mystery left to me,” Ashley says, “but apparently not!” Poor woman! No mystery left!)I hope that McCain and Kerry don’t introduce a bill requiring online user data sharing to be opt-in only. If they do, I hope there’s a lot more conversation and learning than there is legislating.No one puts it better than the US Department of Commerce. That body said the following in its announcement of the new Federal Privacy Policy Office in December:Strong commercial data privacy protections are critical to ensuring that the Internet fulfills its social and economic potential. Our increasing use of the Internet generates voluminous and detailed flows of personal information from an expanding array of devices.Some uses of personal information are essential to delivering services and applications over the Internet. Others support the digital economy, as is the case with personalized advertising. Some commercial data practices, however, may fail to meet consumers’ expectations of privacy; and there is evidence that consumers may lack adequate information about these practices to make informed choices. This misalignment can undermine consumer trust and inhibit the adoption of new services. It can also create legal and practical uncertainty for companies. Strengthening the commercial data privacy framework is thus a widely shared interest.However, it is important that we examine whether the existing policy framework has resulted in rules that are clear and sufficient to protect personal data in the commercial context.The government can coordinate this process, not necessarily by acting as a regulator, but rather as a convener of the many stakeholders–industry, civil society, academia–that share our interest in strengthening commercial data privacy protections. The Department of Commerce has successfully convened multi-stakeholder groups to develop and implement other aspects of Internet policy. Domain Name System (DNS) governance provides a prominent example of the Department’s ability to implement policy using this model.Convening multi-stakeholder conversations between diverse industry and other experts. That sounds like a much better idea than passing laws that cut so deep, here so close to the dawn of the internet. marshall kirkpatrick Related Posts Why Tech Companies Need Simpler Terms of Servic… Tags:#Analysis#Data Services#web center_img Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… 8 Best WordPress Hosting Solutions on the Marketlast_img read more

New IPL rules a bit confusing, says KKR owner Shahrukh Khan

first_imgThe new rules of Indian Premier League which will be applied from next year have left Kolkata Knight Riders owner Shah Rukh Khan “a bit confused” and the Bollywood superstar said it would have been “fair for everyone” if all the players are put up for auction in November.”New IPL rules a bit confusing. Two new teams added (good). All players should go into pool to make it fair for everyone. Simple & straight,” Shah Rukh wrote on his twitter page.With the inclusion of two new teams in the IPL — Sahara Pune Warriors and Kochi team, the IPL Governing Council proposed a revised structure but it has not gone down too well with some of the franchise owners voicing their concerns publicly.The new rules state that the 10 teams will be divided into two groups and there would be 74 matches in the next three IPL seasons.The eight original franchises will be allowed to retain four players, including a foreigner. Besides the four players, the rest of the squad would be selected through open bidding.It has also been made mandatory for the players retained to be amongst the registered players for the 2010 season. The fee of the players retained would be decided after mutual agreement between the stakeholders.The salary cap of the franchisees has also been raised to USD 9 million. But if any franchisee retains all the four players, it will have USD 4.5 million per year to spend on other players.The new rules have limited the number of players to be 30 for a squad.advertisementlast_img read more

Joe Gibbs dedicates Daytona 500 victory to late son

first_imgPDEA chief backs Robredo in revealing ‘discoveries’ on drug war Grace Poe files bill to protect govt teachers from malicious accusations ‘We are too hospitable,’ says Sotto amid SEA Games woes DAYTONA BEACH, FL – FEBRUARY 17: Denny Hamlin, driver of the #11 FedEx Express Toyota, celebrates in victory lane with team owner Joe Gibbs after winning the Monster Energy NASCAR Cup Series 61st Annual Daytona 500 at Daytona International Speedway on February 17, 2019 in Daytona Beach, Florida. Jared C. Tilton/Getty Images/AFPDAYTONA BEACH, Fla. — Joe Gibbs closed his eyes during a tribute lap for his late son, while crew members raised a banner to honor the co-founder of Joe Gibbs Racing.J.D. Gibbs had been hand-picked by his father to run the organization, changed tires during the early seasons, had a brief stint as a driver, pushed for a pivotal switch to Toyota and discovered Denny Hamlin. He signed Hamlin to drive the No. 11, his number from his football days, and it is his name above the driver door on Hamlin’s car.ADVERTISEMENT SEA Games hosting troubles anger Duterte Women’s basketball teams honor cancer survivors Urgent reply from Philippine ‍football chief Don’t miss out on the latest news and information. J.D. Gibbs died last month following a long battle with a degenerative neurological disease and Hamlin dedicated this NASCAR season to Gibbs’ memory.When Hamlin crossed the finish line Sunday night to win his second Daytona 500 in four years, Joe Gibbs could not hold back what the moment meant to him. A Hall of Fame NFL coach with three Super Bowl victories ranked JGR’s third Daytona 500 win as top.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption charges“It’s the most emotional and the biggest win I’ve ever had in my life in anything” Gibbs said. “J.D. built our race team, was the guy that ran day to day operations for 27 years. He invested his occupational life in our race team. It was the most important night in my occupational life.“I know J.D. and everybody in my family was emotional.” LATEST STORIES Oil plant explodes in Pampanga town US judge bars Trump’s health insurance rule for immigrants MOST READ View comments Busch, now winless in 14 Daytona 500s, was initially openly disappointed in falling short.“He’s got two, I’ve got none, and that’s just the way it goes sometimes,” Busch said.But he reiterated the JGR and Toyota goal of working together to win the race and noted he didn’t have much of a shot at beating Hamlin because the field had been decimated by a flurry of late accidents.“Was trying to make sure one of us gets to victory lane, first and foremost,” Busch said. “There wasn’t enough cars out there running at the end. I don’t know how it would have played out.”Hamlin and Busch alternated as the leaders during the handful of late restarts, and the final rush to the checkered flag was a push to hold off Ford driver and reigning NASCAR champion Joey Logano. The Ford camp went 1-2-3 in both of Thursday’s qualifying races and was favored to win the Daytona 500.Logano, who started his career at JGR, settled for fourth and also took a moment to honor J.D. Gibbs.“I’m not a Gibbs driver but for what J.D. has done for my career is the reason why I’m sitting here today,” Logano said. “As bad as I want to win it, it is pretty cool to think that the first race after his passing, to see those guys one, two, three, it just says he’s up there watching and maybe gave (those) guys a little extra boost there at the end.”Hamlin last year suffered through his first winless season in the Cup Series and made a crew chief change during the offseason. When he won the 500 in 2016 it was his debut race with crew chief Mike Wheeler, and this victory came in his first race with Chris Gabehart.Hamlin’s first Daytona 500 victory was in a photo finish against Martin Truex Jr. and the celebration was a blur. This one, he said, he will enjoy.“I think I was so dumbfounded about everything that happened the first time with the photo finish and everything,” Hamlin said. “This one lets me soak it in a little bit more. I’m going to have a terrible hangover tomorrow, but I’m going to enjoy it the rest of my life.” Sports Related Videospowered by AdSparcRead Next Hamlin came to Daytona determined to honor his late car owner with a victory.He delivered a storybook tribute.Hamlin led JGR in a 1-2-3 sweep of the podium in overtime and was met in victory lane by the entire Gibbs family, including J.D.’s widow and four sons.“He meant a lot to me and it’s hard for me not getting choked up because I’ve been choked up about 100 times about it,” Hamlin said. “Just to have Melissa (Gibbs) and all the kids here, it’s just crazy.”Kyle Busch and Erik Jones finished second and third as JGR became the second team in NASCAR history to sweep the Daytona 500 podium. Hendrick Motorsports did it in 1997 with Jeff Gordon, Terry Labonte and Ricky Craven.ADVERTISEMENT Private companies step in to help SEA Games hosting PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krausslast_img read more

Will Getting Dugg on Digg.com Improve Your Grades?

first_img Originally published Jun 7, 2007 5:30:00 PM, updated March 21 2013 So, back to the original question: Does getting a bunch of articles on the digg front page improve your grade? The answer is: Yes, but not directly. Since this is a new feature, it is not incorporated into the algorithm that calculates the final grade yet. We may change this later. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Digg.com is a social content site. Users submit articles that they like and find interesting and other users can then “digg” these articles. With enough diggs, an article can make it to the front page of digg.com (and as a result, a lot of server-crushing traffic ensues). Here’s the information we currently grab and show: Last night, a new feature was added to Website Grader 3. How many of these articles made it to the digg popular page?center_img 2. What’s the total number of “diggs” (votes) that these articles received? Check out the new feature and let me know what you think. Might also be interesting to run a report for some of your competitors and see if any of them have been able to get an article on the digg front page. Since Website Grader attempts the measure the marketing effectiveness of a website and social media sites like digg.com are becoming increasingly important as way to gauge audience interest, it seemed like a natural thing to check out the “digg-savviness” of a website. And, in case this article winds up digg.com, give it a digg. Would be cool for WebsiteGrader.com itself to have an article on the digg popular page. 1. How many articles from the website were submitted to digg? which will uses the newly available digg API (application programming interface) and shows a summary of digg submissions for a website.last_img read more

Debbie Qaqish Explains How Small Businesses Can Increase Lead Volume & Quality

first_img Digital Body Language – This phase is the “operationalization” of the solution and is broken down into Beginner, Intermediate, and Advanced company stages. Each sub-phase is characterized individually and highlights the “growth in the competency.” Engage – In this phase, the work of implementing the solution, integrating the solution with CRM, and setting up processes for how to use the system occurs. Training also takes place in this phase. SEO for Lead Generation Kit We also observed that marketers with a strong traditional brand or creative background, were struggling to make the change to demand-generation marketer. I caught up with Debbie via email after her talk, and she answered a few questions about demand generation, marketing automation and the ways in which small business can take advantage of both. – In this phase, the Use Cases are utilized to obtain approval from senior management and to help select the right lead management system. . help pull opportunities through the sales funnel quicker A: I think having a strong background in sales is part of why our firm is such a leader in this space. Demand generation is all about working with both sales and marketing to produce high quality leads and then to use some of these same technologies to make better pursuit decisions in the sales cycle. If I did not have a solid sales background, I think this would be a harder leap for me to make and harder for my clients to understand. A: The best are the marketing automation vendors themselves. I remember the first time I saw Eloqua – I wanted my sales people to be able to sell like my Eloqua rep. The same is true of marketers. Quite often I hear comments like, “I want to run campaigns or set up lead nurturing like you did to me!” If you enter into a sales cycle with one of these vendors, you will get a best practices example of how you can most effectively use this technology. , Align A: Great question and it’s one that we educate on quite consistently in all of our speaking engagements and certainly with all of our clients. A: These seem like practices that would only be practical for big companies with deep pockets. Is that true? (Besides the HubSpot Blog and the A: Great question! 2. Not having a common language of leads improve marketng efficiencies drive revenue through high quality lead generation Q: Where should small businesses start with marketing automation? What’s really cool about demand generation practiced with sophisticated marketing automation is that there are only about 2,000 companies who are practitioners. This is still a very early category that is growing at about a 2x rate. A: Great new book by Steve Woods – ” . Q: You have a very strong background in sales, but you’re now a principal at a firm that helps companies with demand generation and marketing automation. Can you explain the transition? Laura Ramos We did a study last year in which we interviewed leaders in demand generation and also did a large online survey with OMS. One of the more interesting findings from the study was that we are now seeing a variety of backgrounds including sales, finance and operations as becoming common for those marketers responsible for demand generation. Q: What are the two most common problems that you see when you begin an engagement with a company? Originally published May 13, 2009 5:43:00 AM, updated October 20 2016 Online Marketing Summit Download our 1. Non-alignment of sales and marketing Sirius Decisions Q: What do you read — and what should marketers and small business owners read if they want to learn more about this world? Get Resultscenter_img – In this phase, marketing is gathering information and is beginning to educate themselves and senior management. This phase begins to build buy-in for implementing a demand generation solution. Demand generation is the revenue-focused set of activities of both sales and marketing that: our web site DemandGen Report Q: What companies do you look to as examples? Who has most effectively implemented marketing automation solutions? – In this phase, the important work of aligning sales and marketing begins and common ground is reached for establishing the critical criteria for success with demand generation. Sales and marketing work together to create a set of Use Cases, which will help them select the right lead management system. The Use Cases will define how they can best use a solution to generate leads and revenue. They’re also a tool used to cement buy-in from senior management. While both of these sound obvious and perhaps simple, it happens in every company we work with. Improving the alignment of sales and marketing for successful demand generation is wrapped into all of the core processes we employ while working with our clients (using Life of a Lead, Lead Scoring, Lead Management, SLAs and Guiding Principles). In addition, creating a common lead language (a natural output of Life of a Lead and Lead Scoring) is the first output of all of our engagements. For any company, working with any marketing automation system, having these two key elements in place, will go a long way towards ensuring demand generation success. , , a firm that helps companies improve their lead volume and quality. , “, anything from Pedowitz Group blog !) Every engagement we have with a client begins with a Business Process Review which involves BOTH sales and marketing. In this process, we document the Life of a Lead and create a lead scoring framework. This BPR helps the dialog and understanding between sales and marketing. So while we are facilitating, we are wearing both the sales and marketing hat. If I had a traditional marketing background, this would be much harder to facilitate. At last week’s Select These technologies work both in the marketing lead generation funnel and the sales funnel. Marketing automation is a poorly chosen term that describes an emerging category of Web 2.0 technoloy designed to: Learn more about how you can optimize your site to get found online in search engines to generate more leads for your business. Q: Let’s backtrack for a minute: What, exactly, do you mean by demand generation and marketing automation? A: We have a very clear process for how any company should start with marketing automation. We call it the LASER Apporach – Learn, Align, Select, Engage, Get Results. You can learn more about the best practices methodology for getting started with demand generation on get quality leads into the top of the sales funnel MarketingSherpa Q: Absolutely not! We work with many start-up and small to medium sized businesses (SMBs) who have embraced these technologies and practices to make a huge difference in their revenue picture. Just in the last year, the number of solutions that are available to this market has grown rapidly and with that growth has come many options and pricing ranges. Additionally, we are seeing VCs taking an interest in these technologies as they see them as a way to help ensure revenue growth. Pedowitz Group at Forrester Research. Learn The conclusion: having a sales background is excellent for this space. and if you don’t know about how sales works in your company today, find out! in Boston one session stood out for me: Debbie Qaqish’s fantastic talk on demand generation essentials. Debbie is chief revenue officer at the search engine optimization for lead generation kit Topics: Passing Leads to Sales Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Ultimate List: 100+ Twitter Statistics

first_img Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016  1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After:center_img Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform.  17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

34 Awesome Twitter Ideas for Engaging Your Prospects

first_img Social Media Engagement Topics: Originally published Sep 20, 2011 5:00:00 PM, updated July 28 2017 This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh?Here are 34 ideas and tips for you to use for your own Twitter community to keep them engaged and coming back for more.Responding to Followers1. Check your @replies regularly with a Twitter client. Reply to your users’ questions.2. Assign tweets to an appropriate team member who can answer followers’ question if you cannot.3. Offer to email with community members if they have further questions.4. Have a blog post answering FAQ’s that you can refer to. Link to it regularly.5. If you work in a regulated industry, pre-write 140-character responses to common questions that are pre-approved by stakeholders. This will enable you to still engage in real time with those who are asking questions.6. Use “@Reply” in the very beginning of a tweet to someone if you only want your followers who follow them to see the tweet. Add words or a character in front of the @reply if you want all of your followers to see the tweet.7. If a conversation turns into a heated debate, know when to take it off of @reply and use direct messages (DMs).8. Thank people who comment on and share your blog posts.9. Thank people who share your webinars and ebooks.10. Write as you would write in regular conversation. Use emoticons and exclamation points. Write in first person. (Examples: “I’m sorry.” “We’re excited.”) It shows that an actual human is behind the Twitter account.Twitter Tools11. Find and follow your competitors’ followers using FollowerWonk. Learn from them, and tweet the types of content and hashtags they care about.12. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account.13. Add UTM codes to your tweets to track your referring traffic from Twitter in Google Analytics.14. If you’re tweeting as part of a webinar or Twitter chat, kindly alert your followers and recommend that, if they don’t want to see your tweets, to use Proxlet to mute you.15. Use SocialBro to identify demographic information about your Twitter followers. Learn factors like nationality and gender, and participate in relevant holidays. (Example: Happy Boxing Day to our Canadian followers!)16. Measure your click-throughs on the links you share with bitly. Replicate the kind of language you use in those tweets to increase engagement from your followers.17. Don’t wait for Google Alerts. Maintain and monitor a Twitter list (in a Twitter client) of the actual publications and companies that matter most to your industry and community. When news breaks about your industry, you’ll be the first to share it. This builds authority.Sharing Your Content18. Post tweets of your blog posts. Use a variety of headlines, and test what drives the most click-throughs.19. Schedule tweets of blog posts on the weekends, as people read on the weekends, too. Also, post tweets of blog posts at night, as this targets people in other time zones.20. If your blog post is a list of tips, offer one tip with a link to the post as a “teaser.”21. If you feature tools or other companies in your blog posts, Cc them on the tweets to let them know so they retweet your content.22. If you have evergreen content on your blog, don’t be afraid to schedule tweets of those older blog posts. A few months later, they will still be valuable to your audience, and your readers may have missed them the first time.Incorporate Other Platforms23. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t beg for Likes and members, though. (It’s annoying.)24. Share your email newsletter on Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up.25. Do a Twtpoll. Ask your followers a question, and use the results for blog content.26. Participate in relevant Twitter chats related to your community.27. Don’t cross-post your content to Facebook and LinkedIn. They are different platforms; treat them individually.28. If you’re working on a blog post, ask your community members for help. Reach out to them, and ask for their tips. It shows there’s a person behind the Twitter account.Create Original Tweets29. Offer a daily tip just for your Twitter followers.30. Tell a joke or a riddle.31. Use pictures. Show what you’re working on. Offer a behind-the-scenes look. Take a picture at a conference or event.32. Ask your followers a question or for their opinion on a relevant topic. Collect the tweets with Storify, and use them for a blog post.Follow Friday33. Use #FollowFriday to shine the light on your most engaged community members.34. Do a “special edition” #FollowFriday and give it a theme. Group special community members together for a specific reason, trait, or contribution to the community.How do you engage your audience with Twitter? Let us know in the comments! Don’t forget to share this post! 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Twitter Launches Weekly Email Digest to Aid Content Discovery

first_img Twitter Updates Originally published May 15, 2012 4:30:00 PM, updated October 20 2016 Twitter indicates it will be rolling out the digest to all users over the next few weeks, and you’ll know the email when you see it. Of course, you can always opt out of receiving these emails via your Twitter Notification Settings.Twitter’s Digest Email: A Marketer’s TakeAs Twitter mentioned in its announcement of the updated Discover tab, the microblogging site is making an ongoing effort to bring users closer to the content and tweets they care about, making content discovery on Twitter even easier. And the new email digest is obviously a part of this effort.From a marketer’s perspective, this is yet another win in marketers’ attempts to surface their best content to Twitter users. In a Twitterverse where the half-life of a link is less than 3 hours, marketers know how easy it is for their tweets to get buried under the frequently updated Twitter streams of their followers. But with discovery engines like this, marketers’ content has more opportunities to get in front of users, which means a greater chance of visibility for brands with a Twitter presence. This also makes it even more important for marketers to maintain an active Twitter presence and share their best content. In addition, marketers should make it as easy for their audience to share their content themselves by adding social media sharing links and buttons to every piece of content they publish, whether it’s a blog article, a landing page, an email message, etc.As for the email digest itself, we think Twitter has some email optimization and conversion work to do, as well as probably some algorithm tweaking. Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. See the first story in her digest? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Yup — Corey wrote that. And she subsequently tweeted this:The algorithm behind Twitter’s digest emails needs some tweaking…the first recommended tweet was of a blog I wrote. Not SUPER helpful :-P— Corey Eridon (@Corey_bos) May 15, 2012Probably not necessary for Twitter to recommend a story that Corey wrote to Corey, right? Although she was probably flattered that her article was popular enough among the users she’s connected to on Twitter to be featured in her digest. Still — flattery isn’t really the whole point here, is it? Content discovery is.Furthermore, Twitter might want to think about better optimizing its email digests for click-throughs. Those tiny little “Tweet this story” links could be a little bit bigger, bolder, and more attractive, and did you even realize the headlines of the stories the digest features were even clickable? If it weren’t for Twitter mentioning that fact in their blog article explaining these weekly digest emails, I never would’ve picked up on that. Moreover, were you given any indication that, if you click on the thumbnails of the people pictured, you’d see their tweet about the story? I sure wasn’t, but if I clicked on them, that’s what I’d get.Let’s hope that with Twitter’s recent acqui-hire of RestEngine, its email digest gets optimized and improved over time.What do you think of Twitter’s new weekly digest email? How much do you think it will help users discover the marketing content you promote on Twitter? Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yesterday, the official Twitter blog announced that it will start sending users a weekly email digest featuring relevant tweets and stories shared by the people they’re connected with on Twitter. This just several days after news of Twitter’s “acqui-hire” of personalized email marketing service RestEngine.Similar to the updated design of the Twitter Discover tab we covered earlier this month, the summary highlights which of the users you’re connected to on Twitter shared the featured stories and allows you to click through to see their tweets. It also enables you to click the headlines to read the stories themselves, and gives you the opportunity to tweet your thoughts on individual stories via the links in the email.In addition, the digest features the most engaging tweets of the week that were seen by the people you follow, regardless of whether you follow the users who posted the tweets. Featured tweets are also accompanied by a list of users from your network who retweeted or favorited those tweets, and you can click the “View details” link in order to retweet, favorite, reply, or see the conversation about them. Topics:last_img read more