Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Former Chicago Bulls forward Jimmy Butler (AP Photo/Kamil Krzaczynski)The off-season continues to be a busy one in the National Basketball Association, as the Chicago Bulls’ Jimmy Butler was recently shipped to the Minnesota Timberwolves for Kris Dunn, Zach LaVine and the No. 7 pick Lauri Markkanen.READ: Sources: Bulls trade Butler to TimberwolvesADVERTISEMENT Although the 27-year-old swingman has been at the center of trade talks in recent weeks, his personal trainer, Travelle Gaines, couldn’t help but lambast the Bulls organization, particularly General Manager Gar Forman.“0-82.worst culture in the league.I met drug dealers with better morals then their GM,” he tweeted, shortly after the deal was announced.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“He is a liar and everyone knows,” he added.Turmoil inside the Bulls’ front office has been reported in multiple instances in the past, but Gaines comparing Forman to drug dealers might just be the boldest one yet. LATEST STORIES World’s 50 Best Restaurants launches new drinking and dining guide Butler, meanwhile, will reunite with his former coach Tom Thibodeau in Minnesota and form a “Big 3” alongside promising studs Karl Anthony Towns and Andrew Wiggins. Khristian Ibarrola /raSports Related Videospowered by AdSparcRead Next Heart Evangelista admits she’s pregnant… with chicken What ‘missteps’? View comments WATCH: Firefighters rescue baby seal found in parking garage Reyes impressed by Fil-Nigerian Edu: ‘Unbelievable’ MOST READ 1 dead in Cavite blast, fire Cayetano to unmask people behind ‘smear campaign’ vs him, SEA Games Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’
The Delhi Police on Thursday registered a case of negligence and started investigating the circumstances leading to the embarrassing accident involving three members of the Ugandan contingent, including the chef de mission and the press attach, at the Commonwealth Games Village on Wednesday night.The incident had upset the Ugandan sports minister Charles Bakkabulindi and even apologies from his Indian counterpart M.S. Gill and Commonwealth Games Federation chief Mike Fennell could not pacify him.Gill had apologised for the incident to Bakkabulindi and Ugandan High Commissioner to India Nimisha Madhvani over the phone. But continuing with their protests, the Ugandans skipped the dinner hosted by Gill on Thursday night.Gill’s apologies failed to move the Ugandans as they wanted a personal meeting with him and External Affairs Minister S.M. Krishna rather than a telephonic chat. They were unhappy also because of the delay and the way case was handled by the Indian authorities.Bakkabulindi had on Thursday sought an apology over the accident in which a tyre-killer at one of the Village entrances allegedly malfunctioned and hit the vehicle carrying the Ugandan officials. Apparently it happened as the security camera could not read the security pass on the vehicle.
Search Engines Originally published Jun 8, 2009 10:57:00 AM, updated October 20 2016 Liked it? Please share it on twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Date and time: Twitter @Anywhere , took the stage to a packed room at South By South West Interactive on Monday afternoon to break some major news about Twitter. Digg . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter’s new feature called @Anywhere to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. should help people discover more interesting information and then help Web sites build more consistent traffic and engagement around their content. He says that the service is designed to make it easier for people to connect. Williams explains that Since starting in late 2006, Twitter has emerged as . Social Media Marketing Book The conversation started with an announcement from Willliams about http://blog.hubspot.com/sxsw A Look Inside Twitter The Huffington Post Conferences Twitter Twitter.com is a consumer interface, but CoTweet and Hootsuite built a business on Twitter creating a customer service interface. He also pointed out theirs is a hardware device that lets bakers automatically tweet when new cookies are coming out of the oven. , which integrates Twitter into Web sites, allowing people to follow people and get Twitter data without actually visiting Twitter.com. This platform will launch on about 16 Web sites, including Originally published Mar 15, 2010 10:49:00 AM, updated October 20 2016 In discussing his leadership approach to Topics: and Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the , Williams says that he spends half of his time thinking about the product and the other half on focusing on organizational issues. He also mentions that he tells new employees to remember that there are more smart people outside of the company than inside of it. a major leader amongst social media platforms for a 30 minute overview of the Science of ReTweets! Reserve your spot now Friday, March 19, 2010 at 1:00pm ET . Hungry for more content from SXSW? Check out our HubSpot at SXSW content feed at Live Webinar: The Science of ReTweets With Dan Zarrella Evan Williams, CEO of He aknowledged that sharing data with Google and Microsoft was a difficult discussion in the organization. Once people realized that, it helped better distribute the awareness of Twitter. Openness was a constant theme of many answers from Williams.
Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016 1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After: Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform. 17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Jun 15, 2010 12:00:00 PM, updated October 18 2015 Content Types Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Cooking and blogging — they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way. Create a mix of posts using text, video and more. Here are five types of blog posts you should be writing: 1. Raisin Bran – Basic, Ever yday Posts . These posts are the foundation of your blog. They should be educational and you should get good at producing them quickly. Be sure to use keywords in the title and throughout the body of each post. 2. Spinach – Healthy, Thoughtful Posts. This type of post is designed to establish you as a thought leader. Unlike your basic, everyday posts, these posts will be more in-depth and may take extra time to write. You don’t need to write as many of these. 3. Roasts – Big Blog Projects. These are blog posts that involve extra research or analysis and take more time to create. This type of blog post can generate a lot of inbound links to your blog and discussion. Choose your topics wisely and this type of post will set your blog apart from the competition. 4. Chocolate Cake – Sweet Stuff. Mix some fun into your blog. Typically this type of blog post will grab the reader’s attention and can lead to lots of links and traffic. Video, images and cartoons are great examples of fun posts that help diversify your blog content. 5. Tabasco – Posts That Start Fires. Make a bold statement about your industry. Just be prepared to defend yourself; this type of blog content can be polarizing. Expect to gain a lof of links and comments (good and bad). Be careful not to write too many of these, as you could lose your audience’s trust. What other types of blog content do you create on your blog? This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Check out Shaun’s Bio .Photo Credit: TiffanyWashko Webinar: Advanced Business Blogging
Originally published Jun 8, 2010 10:00:00 AM, updated February 01 2017 Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Twitter Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. In the coming weeks, we will look at social media lead generation best practices across many social platforms. Today, we are going to focus on one platform that is at the top of most B2B marketers’ lists: Twitter. Test, Don’t Assume When thinking about social media lead generation, the only safe assumption to make is to “always assume your assumptions are wrong.” Instead of making assumptions and excuses for why your company “can’t” use social media for lead generation, develop clear tests that allow you to measure and collect data around a variety of social media lead generation programs. Tests should be agreed upon by all decision-makers and have clear benchmarks for lead quantity and quality goals. Before any test, it should be clear that if the test meets the goals, it will get the resources needed to continue; if it doesn’t, it won’t. How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. It is your job as a marketer to convert new visitors and connections from Twitter into leads. This isn’t a blog post about how to get started on Twitter or get a ton of followers. We already have a ton of information to help you get started using Twitter for business . This article is for people who understand Twitter and are looking to take the next step to drive leads for their business. Generating B2B Leads With Twitter Profile Pages A Twitter profile page presents a couple of opportunities to optimize for lead generation. The first opportunity for optimization is the Twitter background. First, make sure you have a custom Twitter background for your company. What is also important is to include a call-to-action or URLs pointing visitors to potential lead generating web properties. Make sure that if someone arrives at your Twitter profile, they will instantly know how to get more information. In addition, make sure they can obtain that information in a way that could also convert them into a lead. As a bonus, you can use the browser extension ClickableNow to make your Twitter profile background links and calls-to-action clickable for users who have the plug-in installed. The second, and more important opportunity you have to use a Twitter profile page to drive B2B leads is with the profile URL. Most companies simply put a link to their corporate website homepage. This approach is fine, as along as you have lead generation opportunities on your homepage and have done some testing to optimize your homepage as a lead generation tool. The problem is that many businesses don’t use their homepage to drive leads. If this is true for your business, then you may want to consider using the URL for your blog if you are using it as a lead generation tool. The other option is to create a custom Twitter landing page that provides information and insight about your company and includes a clear call-to-action or form to support lead generation. Distributing Content via Twitter for Lead Generation Using Twitter as a way to distribute content and information can helps drive leads for other content properties such as blogs, contests, webinars, eBooks, etc . When distributing content via Twitter, use a URL shortening service such as bit.ly to track statistics for the clicks and shares of your content on Twitter. This will be an important set of data to better understand what subjects and types of content drive the best traffic and leads from Twitter. Twitter serves as a great platform to generate word-of-mouth buzz around your content and ideas. As a marketer, it is critical that you have clear calls-to-action and lead generation opportunities on your blog, in your eBooks and other content you are sharing on Twitter. This, combined with closed loop web analytics , can drive clear reporting for leads and customers acquired through Twitter. Using Twitter Search for Lead Generation One of the major keys to mining Twitter for information is being able to find the most relevant information and people to your business: customers, thought leaders, media analysts, etc. Using advanced Twitter Search allows businesses to dig deeper into conversations. If you find a key reporter or analyst that covers your business on Twitter, leverage the people search feature to see who they have been talking to about your industry. This can help identify what your competitors’ relationships are like with influencers and help you determine the type of information and trends they are covering. Knowing this can help your business to tell its story better and improve lead generation offers. When identifying sales prospects and influencers on Twitter, bio information is a key piece of data. Tweep Search is a third party tool that enables users to search Twitter bios for keywords. As seen in the image above, gathering listings of users by industry and expertise is free and simple. This information can be used to generate leads and build a relevant Twitter follower base.Twitter is simple and yet complicated at the same time. Conduct tests and leverage the advice from this post to develop effective Twitter lead generation strategies for your business. How has your business used Twitter for lead genernation? Webinar: Twitter for Marketing and PR
What are my top five referring sites, and are they same as the ones that I had last year? Why or why not? can help you understand this if you’re a HubSpot customer, by showing you your traffic over time by domain and which pages on that site referred that traffic. How much traffic do I get from search engines, and what does it look like over time? HubSpot’s Referrals chart For your referrers, take a look at who has stopped sending you traffic, and where your traffic used to come from on their site. What was the referring URL from them? Find out what happened to that page on their website. Is that page gone, or otherwise not really accessible? That means that it is time to build new links from that source, or from them and new sources so that you can reclaim your missing traffic and value from that relationship. Chances are, it was an innocent mistake or aging of a link or you’d already know about it, so keep up your efforts. At this point, you should have a pretty clear picture of what traffic is arriving at your website via organic search and referring sites, and what words or locations specifically refer that traffic through to you. In my next post, I will examine ways to react and develop a coherent plan to recover and grow your traffic from organic search and referring sites. HubSpot’s Sources application Nicholas_T If a site that used to be a top referrer has dropped off, what happened? Look at the pages or links on their websites that used to be helping keep your site full of vital traffic, and see what they changed there. can make this very easy, and it’s still possible to do in Google Analytics or other tools with a bit of work. Digging Deeper Usually when traffic is dropping off like this, it’s because some keywords are rising and others are falling, and some sites are rising or falling, but the falling numbers outweigh the rising ones. It’s important to take note of which are which though – it will help you focus your efforts on your “trouble spots” more closely. Which particular keywords are rising or falling for me over the last year? Photo Credit: Topics: Measuring SEO For each of your keywords where traffic has dropped off, think about why this happened. Did you remove a page from your website that used to rank well in search? Did you change the optimization of the page? Think about which page of your website is or was optimized for that keyword, and what happened to that page. You shouldn’t necessarily just revert that page back to the old version – But think about what other pages might be a good fit on your website, or if you need to add a brand new page to represent that missed keyword, and re-optimize around it. The first step to understanding why your traffic decreased is to examine the various sources that send traffic to your website. Tools like Originally published Jan 31, 2011 8:00:00 PM, updated October 20 2016 Questions to Ask Yourself Now: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
18) Complementary Products BoardOkay, so maybe you have a board for your own products. But you’re super helpful, too … right? Create a board for complementary — not competing — products that your audience would find useful, like AMD does in its “Laptop Bags & Cases” board. What other boards are you using to power your Pinterest marketing?Image Credit: net_efekt 19) Inspirational Industry QuotesMotivate your audience with inspirational quotes from industry thought leaders and experts. The Wall Street Journal adopts this idea in its “Quotes” board, for example. 26) A Day at the Office BoardWhat’s office life like at your company? Give your followers an idea with a board that features the goings on at your office, like Petplan does in its “Just a Day at the Office…” board. 11) User-Generated BoardBecause you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Let Pinterest users get in on the action with a user-generated pinboard. You can either gather images and compile them into a board yourself, as the Weather Channel has done through its “iWitness Photos” board, or give specific users permission to pin content to your boards themselves, as Drake University and ModCloth have done. 10) Mission BoardGive your Pinterest followers a sense of your company’s mission and values, like the U.S. Army does in its “Army Values” board and Heart Shaped World does in its “Supporters & Causes” board. 28) Boards Organized By LocationIs your company a franchise? Maybe you just have multiple office locations around the country — or the world! Create a series of boards focused on each of your locations, as Ronald McDonald House Charities has done with its Pinterest account. Topics: 20) Events/Conferences BoardFeature awesome conferences and events in your industry, or create a board to promote an event you’re hosting yourself, as we’ve done at HubSpot with our “Inbound Conference” board. You coming? 12) Blog BoardHighlight your awesome blog content via a blog board. Just be sure each post you pin has a compelling visual within. Grand Image and HGTV both offer stellar examples of blog boards. 27) Newsjacking BoardsThat’s right. You can use Pinterest as a platform for newsjacking, too! The U.S. Army does this nicely with its “U.S. Army Olympians” board, where it highlights U.S. army soldiers who have competed or coached in the Olympics — just in time for the 2012 London Olympics! Peapod did this, too, for the Super Bowl, using its “Super Bowl Party” board to feature snack food and recipe ideas for the big game. 15) Visual Industry Data/Statistics BoardDoes your audience love data? Highlight interesting data and statistics for your industry in a visual way — through charts and graphs! Econsultancy has a cool “Stats and Charts” board, for instance. 14) Testimonials BoardAre people saying nice things about you? Share it with Pinterest! Or take a spin on this idea, like the U.S. Army does through its “‘Thank a Soldier’ Notes” board, seen below. 17) Meme BoardCreating memes to help power your social media presence in general (here’s how!)? Feature them on their own board, as we’ve done in HubSpot’s “Meme-tastic Marketing!” board. 24) Customer Interest BoardCreate boards that play to the interests of your prospects and customers. Jewelry maker Gemvara knows that a lot of its customers come looking for engagement and wedding rings, so its “‘Fit The Dress’ Recipes” board is a great choice. Similarly, HubSpot customer AmeriFirst Mortgage has its “Lavish Landscapes” board for its future and current home-owning clients. With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands’ personalities, engage their social media fans and followers, and even generate some leads along the way. But many marketers — particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning?Well let me tell you, fellow marketers: You sure do have some options!I scoured Pinterest looking for examples of truly engaging pinboards and realized there are quite a few companies out there doing some really creative things with their Pinterest accounts. So if you’re ready to get your feet wet with visual content, here are 28 creative pinboard ideas to power your Pinterest marketing. And what’s even better? Most — if not all — of these pinboard ideas can be transferable to your own Pinterest account, whether you’re company is B2B, B2C, or nonprofit. Time to get pinning!1) Idea/Inspiration/Example BoardInspire your fans and followers! Think about your target customers’ interests and hobbies, and create a board to give them examples and ideas to inspire them. For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its “Color Inspirations” board to inspire its followers with colorful examples, and Drake University uses its “Study Inspiration” board to motivate its student audience. 2) Philanthropy BoardShow off your business’ philanthropic side with a philanthropy board! Pinning images of your employees giving back to the community will show followers that your company cares about the greater good, just as FedEx has done through its “FedEx Community Involvement” board pictured below. 9) Employee BoardGive Pinterest users the opportunity to get to know the awesome people behind your brand. Petplan Pet Insurance does this creatively in its “Meet the Team” board, in which it features most of its team members with a furry friend. Furthermore, Salesforce uses its board to highlight why its employees love working at Salesforce, and Peapod profiles its employees in its “Peapod Pros” board. 7) Behind the Scenes BoardWhat happens behind the scenes that makes your company run like clockwork? Give your Pinterest followers the inside scoop with a board that highlights just what happens behind the scenes at your business. Peapod does this well with its “Where in the world is that Peapod Truck” pinboard, and General Electric makes machinery fascinating in its “From the Factory Floor” board. 5) Customer Success BoardHighlight your customers’ successes in one of your boards as Salesforce does in its Customer Success Stories” board, populated mainly by video pins. 8) Contest BoardUse your Pinterest presence to hold a contest and motivate your followers to action, like GE does with its “Freshpedition Sweepstakes” board. You can also highlight submissions to past contests, as the manufacturing company does in its “#GEInspiredMe” board. Originally published Aug 6, 2012 7:34:00 AM, updated October 20 2016 Pinterest Marketing 21) Brand Lifestyle BoardCreate boards that appeal to the lifestyle your brand promotes. Chronicle Books does this well with its “Library Love” board, for instance. 25) Industry Cartoons BoardUse a board to feature funny industry cartoons, as MarketingProfs does in its “SnarketingProfs” board. HubSpot has a board like this, too! 4) Video BoardPinterest isn’t only for pinning pretty images. Users can pin videos, too! So if videos are a part of your marketing mix, create a board just for them as Gemvara and Econsultancy have done below. 23) History BoardAppeal to the history buffs in your audience. Compile a board to highlight your history, whether its the history of your business — like in Intel’s “Our Heritage” board — or the history of your industry, as MarketingProfs features in its “History: Vintage Marketing” board. 16) Industry Infographics/Diagrams/Flowcharts BoardSimilarly, if your audience is crazy for industry-related infographics, diagrams, or flowcharts, create a board just for them, whether you’ve created them yourself or collect them from the web. Mashable has a board just like this, as does Intel! 6) Products/Services BoardWe don’t recommend you litter your Pinterest presence with product-specific pins, but we think one or two boards dedicated to your products and/or services is just fine. AMD, for example, has a board dedicated to its technology, and we have one at HubSpot, too, featuring a peek at our marketing software. 13) Content/Resources BoardPiggybacking on the blog board idea, create a board to showcase some other awesome content and resources, whether its content you’ve created or content you’ve aggregated from other sources. Petplan does this well with its “Healthy Reads” board, and HubSpot even has its own “Helpful Marketing Ebooks” board. 3) Marketing Campaign BoardUse one of your boards to feature one of your latest marketing campaigns. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its “Little Things Project Tour” campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well. 22) Industry Tips BoardOffer some tips! You can either pin original tips you’ve visually optimized, or pin content like tip-focused blog posts you’ve written or aggregated from others. Take a look at how Petplan and CNET do it. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Webinars For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly … well … pros at holding informative webinars, the truth is there’s a hefty amount of work that needs to go into planning them in order to see great benefits.The lead-up to a webinar requires other facets of inbound to come into play — everything from getting a speaker to join the webinar, to planning blog and social posts to promote it, to developing the actual topics and focus for the event.I bet you’re asking yourself if there’s a checklist of sorts out there that can assist you in your webinar planning. Well, look no further, as below, I’ve outlined 10 areas you should focus on to ensure you and your team are fully prepared to put on a high-quality, successful webinar.Download Now: Free Webinar Planning Kit1) Interact with your audience before the webinar.I can’t stress enough how imperative it is to get your audience excited before the webinar! Tweet to a hashtag for the event, write blog posts promoting it, and ask for people to post their questions or comments beforehand.Also, if you have some type of giveaway or special feature during the webinar, start the buzz early!Last year, we gave away a free ticket to INBOUND, our inbound marketing conference, to one person on our webinar who tweeted to the hashtag before, during, and after the webinar. This helped give us something to get the buzz really going around the webinar.2) Create a kick-ass deck.To keep an audience engaged for 30 minutes to an hour, you’ll need to give them something nice to look at. So, make your slide deck is visually appealing.Create image-heavy slides that relate to the topic you are discussing. Using copy on slides is fine — if done correctly. Don’t simply write a paragraph on a slide in black and white. Instead, make sure the copy adds to the presentation. Stick to one color palette throughout the webinar deck, and try not to make it too busy. Take a look here to see what a blase, paragraph-only slide looks like (on the left) and what one with color and images (in other words, one that’s got some life to it) looks like (on the right):3) Use a hashtag dedicated to the webinar.As mentioned in the first section, you’ll want to use a hashtag through the webinar process that is unique to your webinar. Using a lesser-known hashtag will help ensure all tweets with the hashtag are about your webinar.For example, we used #TwitterQA for our webinar with Twitter in January that was mainly a Q&A with an executive from Twitter.We use a webinar hashtag well before the webinar to create a community of people with something in common. During the webinar, we use the hashtag to interact with the audience, answer technical questions, and gather questions for the Q&A portion. Finally, after the webinar, we use the hashtag to follow up on any unanswered questions and send additional information. 4) Have one or more awesome speakers.Nothing is worse on a webinar than a monotone speaker who puts the audience half asleep. Have someone on the webinar who is personable, energetic, and an expert in the topic you plan on discussing.Additionally, if you have more than one speaker, have them play off of each other, making the webinar a discussion instead of two different monologues.5) Use speaker and company Twitter handles.While the webinar is being run by you and your organization, you’ll still want to allow your audience to interact with the speaker(s) as well, so be sure to make their Twitter handle(s) known, both in your promotions, as well as throughout the webinar presentation.Not only does it give a personal touch to your webinars, but also think of all the new followers you could get!6) Have at least one host or moderator.Getting one or more speakers to join your webinar can really liven the conversation, but that convo can lose track pretty quickly if no one is assigned to moderate the discussion.Simply put, a webinar host can help with the flow of the presentation. This person introduces the speakers, asks any questions that come up during the webinar or Q&A, and concludes the event. If any problems arise, this person can address them easily, without causing the speakers to get off-topic. 7) Try out various types of media.You’ll also want to consider a variety of media types for your webinar.Do you have a short video or animation that will help your demonstrate your point? Does sharing your screen temporarily help get a point across? Would a downloadable checklist help your audience follow along with your discussion? Think about how you can complement your webinar with other forms of media, either during or after the webinar.Recently, we hosted a webinar with Guy Kawasaki that was 100% screen-sharing. Guy walked us through his daily social media activities, down to how he takes screenshots and posts them on Twitter! Talk about a highly interactive webinar. 8) Perform a thorough sound check.Even in today’s world, technical problems happen with software. Do your best to avoid them when on the air live by testing your webinar platform ahead of time.For instance, if you’re going to be sharing your screen or switching controls, have a pre-webinar dry run where speakers can practice before doing it live. It’s always best to find out where mistakes could occur before the actual webinar so you don’t waste your time or that of your guest speaker(s).9) Take other time zones into consideration.When choosing a time to host your live event, keep in mind that not everyone will be in your time zone. HubSpot is located in Eastern Standard Time, so we try to host webinars at a time that works for other areas around the country and across the globe.For example, though 1 p.m. to 3 p.m. EST often works for us, it may not suit our European audience well, so we’ll need to find a time that works for both of us.10) Find a quiet place to talk.Don’t underestimate the importance of the physical location of your webinar. I sit next to a sales team who are on the phone all day. If I tried to host a webinar from my desk, the audience would hardly be able to hear me! Thus, I make sure to find a quiet (sound proof is even better) room elsewhere in the office.If you have multiple people speaking in the same room, make sure to have a high-quality speakerphone. To avoid any technical problems, I avoid using the wireless internet when at all possible and test everything beforehand! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 3, 2014 2:00:00 PM, updated October 14 2019
Originally published Jan 30, 2015 11:00:00 AM, updated July 28 2017 Excel Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. With that in mind, here are ten tricks to help you get more proficient at Excel.1) How to Summarize Data with a Pivot TableWhat is a pivot table? A “Pivot Table” is a spreadsheet functionality that allows you to arrange and categorize tabular data. Why are pivot tables important? Data is useful only if you can summarize and extrapolate meaningful trends from it. Pivot Tables help you do exactly that. How do I create a pivot table? Watch the video.2) How to Create a Histogram Using the “=FREQUENCY” FunctionWhat is a histogram? A histogram is a graphical representation (chart) of distribution data. A frequency distribution displays the number of data points that fall within specified ranges in a sample.Why are histograms important? Histograms are a convenient way to organize data into similar groups (e.g all grades from 90-100 are an “A” while those from 80-89 are a “B”). The range between “90” and “100” is known as a “bin.” Although school grades are less relevant for day-to-day marketing, histograms are commonly used in finance. Since finance affects every single business, understanding how to read, create, and manipulate data in the form of a histogram is critical for business owners and marketers.How do I create a histogram using the “=FREQUENCY” function? Watch the video. Here’s another video walkthrough as well.3) Understanding Regression Analysis and the Meaning of R2What is regression analysis? Regression analysis is a statistical process that compares the relationship between different variables in a sample. Excel does all of the hard work for you. The important thing is to understand the meaning behind the numbers that Excel outputs. Why is regression analysis important? Two words: correlation and causation. It is important to know how much of an impact A is having on B (causation) or if A and B are trending along similar paths without having a direct impact on one another (correlation). R2 is the number you need to understand.Understanding R2? R2 is known as the coefficient of determination. It describes how well the data fits your chosen model. When you plot your data on a chart, add a trendline (common trendline models are linear and exponential), and then display the R2 value, you will see a number between 0 and 1. Think of this like a percentage. R2 = 0.99 is a 99% fit to the model you picked (pretty darn close). R2 = 0.10 is a 10% fit (not very close).How do I add R2 to my chart? Watch the video.4) How to Use the VLOOKUP FunctionWhat is VLOOKUP? VLOOKUP is a built-in Excel function that allows you to search your table for a certain value and then outputs its associated value automatically. Why is VLOOKUP important? Searching a large database manually would take forever, and depending on the size of the table, could be impossible to do without serious errors. If you want to search a database efficiently and accurately then you need to understand VLOOKUP.Did you know? VLOOKUP stands for vertical look-up – as in looking vertically down a column of data cells. Conversely, HLOOKUP stands for horizontal look-up – as in across a horizontal row. How do I use VLOOKUP? Watch the video.5) How to Program a MacroWhat is a Macro? A macro is a program that records and automatically executes a series of commands (actions) with a single execution instruction (e.g. the click of a button).Why are Macros important? They make long manual processes simple by automating them.How do I create a Macro? Watch the video.6) Conditional FormattingConditional formatting is useful to identify trends or points of interest in a data set. Watch the video for a few examples of conditional formatting.7-10) Four Keyboard Shortcuts That Are Good to Know“CMD + 1” : Shortcut into the “Format Cells” Window“CMD + K” : Insert a hyperlink“F11” : Creates a chart in a new sheet from the selected data“CMD + SHIFT + T” : Sums the column of data and puts the total in the next cell (automatically executes the =SUM() function).Extra Credit: How to Import Data From a DatabaseYou can either download an ODBC driver for the type of database you want to access, or subscribe to a cloud-based service that incorporates the necessary connectivity into their product offering. You will need to determine which database you want to access and download the correct driver for your particular operating system. I will discuss this more in a future blog post.What is an ODBC Driver? ODBC driver stands for Open Database Connectivity driver. Long answer short: it is required software to access database information. You need different ODBC drivers to access different databases (e.g. Google, Hubspot, Salesforce.com). I hope you enjoyed this short primer on Excel. As mentioned above, these tricks can come in handy for marketers in all industries. If there are any functions that you’d like me to cover in the future, contact me @JustinPavoni. Want to learn more marketing skills that will help you climb the career ladder? Download our starter guide to becoming a CMO.
Originally published Sep 2, 2015 12:00:00 PM, updated February 01 2017 You know what gets discouraging? Sending out emails, but not receiving any responses. At all.So how do you send a networking email that people will actually respond to?Writing an effective networking email that gets results takes more effort than simply typing up a few sentences in a “compose” window.Brian Balfour, VP of Growth for Sidekick, receives hundreds of networking emails, but he responds to only a fifth of them. Now he’s sharing his tips to write an email that stands out amidst a flooding inbox.According to Brian, there’s a simple five-step framework to writing a networking email that even the busiest of people can’t ignore.Click through the presentation below to dive into his steps so you can get your networking hustle on. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Email Marketing “Email is still the predominant channel to build new relationships.” [tweet this!]”Make your name look familiar to someone before you email them.” [tweet this!]”When sending a cold email, size matters. Keep it short.” [tweet this!] Topics:
Originally published Apr 8, 2016 6:00:00 AM, updated February 01 2017 “Learn by doing.” It’s a theory of productivity we’re taught at a very young age, from the moment our parents make us sit down and practice the piano. Because practice makes perfect, right?Years later, the lesson doesn’t change. We’re taught time and time again that productivity equals practice, output, and action.That’s why, in our working lives, we’re often focused on activity. What can we do right now that we can get done pretty quickly? It can be easier for us to feel like we’re making progress and being productive when we have completed actions to show for it, no matter how menial those actions are. Checking the boxes just feels so good.That, my friends, is called “completion bias” — and it may be preventing you from tackling your most important tasks and projects.What is Completion Bias?You know that feeling of pleasure you get when you cross something off your to-do list? For many of us, that’s a feeling we seek out multiple times a day. I’d been lying if I said I didn’t add tasks to my to-do list after I’d already completed them just so I could check them off.Unfortunately, that pleasure can get us into trouble when it comes to productivity.Enter completion bias: our natural tendency to focus too much on tasks that are easy to complete — often at the expense of the tasks that are more important.”Completing simple tasks, such as answering emails or posting updates on your Twitter account, takes little time and allows you to check off items on your to-do list,” wrote Francisco Gino, a Harvard Business School professor who’s been studying completion bias and its affects on productivity at work with Bradley Staats of the UNC’s Kenan-Flagler Business School.The reason we lean toward those easier tasks is thanks in part to the psychological reward we feel when we complete things, and also in part thanks our natural bias for action. Completing a task is an easy way to show tangible progress, whether it’s to your boss, to your coworkers, or to yourself.But in many circumstances, that can really backfire.When Completion Bias Fails UsIn Gino and Staats’ unpublished research, they looked at the completion bias of physicians in the emergency department (ED) of a busy hospital, where patients arrive without appointments.”Using data from about 43,000 distinct patient encounters, we found that physicians exhibit a bias toward completing easy tasks when confronted with an increased workload due to an increase in the number of arriving patients,” wrote Gino. In an ED setting, “easy tasks” refer to treating patients who are less sick.At first, this might seem like a pretty solid strategy. By focusing on these less-sick patients, a doctor is “more productive” because these patients don’t stay in the ED as long. But, according to Gino and Staats, there are at least two problems with this approach:Patients with more severe conditions wait longer.With each “less sick” patient a doctor treats, that doctor slows down a little more — so there’s a chance she’ll get tired and less effective on the job before she begins seeing those patients with more severe conditions.How does this relate to an office setting? Think about the last time you were faced with a to-do list and decided to chip away at the smaller tasks first. For example, maybe you chose to spend the first two hours of your morning responding to mundane emails and ended up waiting until late morning to start on your most important to-do list item of the day.By the time you start working on that important item, you’ve already expended precious energy and willpower, which some studies show is a limited resource that depletes throughout the day. In other words, you shouldn’t always let the size of a task inform your prioritization strategy. Instead, try focusing on pertinence first. A study by Dr. John Bargh, an award-winning psychology researcher, showed that this is more likely to happen before we start working on a big project. In an attempt to simulate real, productive work, our brains tend to focus on small, mindless tasks.So if you’ve ever thought the night before a big presentation was the best time to clean your room, respond to your friend’s son’s girlfriend’s career question email, and tackle the pilot of 24, well … that’s why.In theory, it should be easy to fight the urge to tackle those smaller tasks. Just recognize which tasks are the most important, and prioritize them, already! But we all know that’s easier said than done.How to Plan & TriagePlanning and triaging is one effective way to tackle our natural tendency for instant gratification. The key is creating a to-do list, and then spending some time thinking about that to-do list. Go through each item on your list and rank them based on impact and effort. Then, rewrite your to-do list in order of importance.The last part of this exercise is the most important one: Select one, single item as the absolute most important thing you need to get done that day. That’s going to be the item you want to start working on as soon as possible in the day.If you feel your natural completion bias surfacing — or if you feel like you’re just plain procrastinating — catch yourself. The more self-aware you are, the more important items you’ll get done. If time-sensitive tasks surface that need to take priority over that one single item you selected, do your best to get them done as quickly as possible. Then, refocus your attention back to the task at hand. If your “most important item” is so complex that it’ll take more than that day to complete, try splitting that item into manageable chunks. HubSpot Co-Founder and CTO Dharmesh Shah said he likes to “‘deconstruct’ the large problem at hand into smaller, bite-sized chunks. Each of the individual, smaller things seem surmountable on their own, and it calms [him] to know that if [he] conquered all of those small things, [he’s] essentially conquered the big thing.”Then, it’s time to take a deep breath, hunker down, and just get started. Sometimes, the biggest hurdle to being productive is simply doing it.What other tips do you have for overcoming completion bias? Share with us in the comments. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
zoom Despite being the preferred option for responsible ship recycling when compared to South Asia’s shipbreaking yards, Turkey’s Aliaga-based breaking yards still face considerable challenges including high accident rate.Furthermore, there is a low level of awareness of occupational diseases at the Aliaga yards, according to NGO Shipbreaking Platform.“NGOs and local labour rights groups, including Platform partner Istanbul Health and Safety Labour Watch (IHSLW), are concerned about the high accident rate and the low awareness of occupational diseases at the Aliaga yards. As in South Asia, trade union organisation remains weak in Aliaga,” the platform said.What is more, as explained by the NGO, the landing method which is used in Turkey “also poses environmental challenges as the risk of slag and paint chips falling into the water is high.”However, the platform pointed out that through engagement with NGOs and labour rights groups, the Turkish Ship Recyclers Association remains attentive to constantly improving the industry practice.To that end, several of the yards in Aliaga have applied to be on the upcoming EU list of approved ship recycling facilities. “In order to make it on the EU list, the yards will be subject to critical assessment of their environmental and social performance,” the platform added.In 2016, Turkey dismantled 92 ships, including several drill ships and platforms. In comparison to South Asia, Turkey dismantles smaller vessels, many of them either EU-owned or EU-flagged. Aliaga is also a preferred destination for EU navy vessels, the platform’s data shows.