Prime Minister Narendra Modi on Saturday conducted an aerial survey of flood-affected districts of Bihar and announced a package of ₹500 crore as immediate relief to the state. He also declared that ₹2 lakh each would be given to the kin of those who have died in the floods, and that a Central team would soon visit the affected areas to assess the damage. Chief Minister Nitish Kumar accompanied Mr. Modi during the survey.Maximum damageAfter the survey — he flew over the districts of Purnea, Kishanganj, Katihar and Araria — Mr. Modi held a meeting with Mr. Kumar, Deputy Chief Minister Sushil Kumar Modi and top state officials at the Chunapur aerodrome. He was told that the flood had caused maximum damage to the Seemanchal (border) areas and the state water resource department has suffered the maximum loss due to breach of embankments and waterways for irrigation.Mr. Modi said that the Union Road Transport and Highways Ministry would take appropriate action for the repair of the damaged roads and other infrastructure. The marooned areas of Bihar as seen from the Prime Minister’s aircraft during his aerial survey on August 26, 2017. Photo: @PMOIndia Detailed reportThe PMO statement also referred to Prime Minister’s recent talks with his Nepal counterpart Sher Bahadur Deuba during which it was decided that a detailed project report would be prepared at the earliest on the Saptkoshi Dam and Sunkoshi storage-cum-diversion scheme. Both nations would also work on flood control in the border areas which will benefit the region, the statement added further.As many as 21 districts of Bihar have been inundated by the flood waters, which affected 1.67 crore people, with the death toll mounting to 418. The state government has opened hundreds of relief camps and community kitchens for the flood-hit people. Several teams of the National Disaster Response Force, SDRF and the Army have been pressed into service for relief and rescue operations.
Originally published Jun 7, 2007 5:30:00 PM, updated March 21 2013 So, back to the original question: Does getting a bunch of articles on the digg front page improve your grade? The answer is: Yes, but not directly. Since this is a new feature, it is not incorporated into the algorithm that calculates the final grade yet. We may change this later. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Digg.com is a social content site. Users submit articles that they like and find interesting and other users can then “digg” these articles. With enough diggs, an article can make it to the front page of digg.com (and as a result, a lot of server-crushing traffic ensues). Here’s the information we currently grab and show: Last night, a new feature was added to Website Grader 3. How many of these articles made it to the digg popular page? 2. What’s the total number of “diggs” (votes) that these articles received? Check out the new feature and let me know what you think. Might also be interesting to run a report for some of your competitors and see if any of them have been able to get an article on the digg front page. Since Website Grader attempts the measure the marketing effectiveness of a website and social media sites like digg.com are becoming increasingly important as way to gauge audience interest, it seemed like a natural thing to check out the “digg-savviness” of a website. And, in case this article winds up digg.com, give it a digg. Would be cool for WebsiteGrader.com itself to have an article on the digg popular page. 1. How many articles from the website were submitted to digg? which will uses the newly available digg API (application programming interface) and shows a summary of digg submissions for a website.
This guest post is written by Paul Gillin , writer, speaker, and online marketing consultant. Catch Paul speaking at the Inbound Marketing Summit in Boston, MA this October. Register with the code HUB200 and get $200 off the ticket price. If you follow social media marketing closely, you’ve probably heard the story of Fiskars , the Finnish maker of fine cutting tools that has used a private social network to dramatically boost specialty store sales. What’s less well-known is how customer communities have transformed the way this 300-year-old company does business.I wrote about Fiskars’ remarkable community of crafting enthusiasts called the Fiskateers in the introduction to my latest book, Secrets of Social Media Marketing. The company has leveraged this group to take its message to the under-utilized channel of small retailers. Reaching these merchants would have been prohibitively expensive if done by a core marketing team. So Fiskars let its customers do the talking. The result: a threefold increase in year-over-year sales.I recently caught up with Suzanne Fanning, Director of Communications at Fiskars Americas, to see how the program was going. In a word, very well. What I hadn’t understood from earlier interviews was the degree to which quality customer feedback comes to pervade everything the company does. The Fiskateers demonstrate why social media should be thought of as much more than just a marketing program.Some basics: Prospective Fiskateers must fill out an application form to gain entry. While the company rarely turns down applicants, this requirement gives members a feeling of belonging. Once you’re a Fiskateer, you’re special to Fiskars.And boy, are you special! When my wife, a hopeless crafting enthusiast, heard about this program, she immediately applied. A few months later, the company invited her to a local member meeting. Some 30 Fiskateers spent an entire day swapping techniques, trying out new tools and generally bonding with each other. Dana came home that day laden down with hundreds of dollars worth of merchandise. It’s safe to say she will be a Fiskars customer for life, and she’s not shy to share her enthusiasm.More Than a WebsiteThe company does plenty of live events at the local and national level to connect members with each other and with Fiskars. Its overarching goal isn’t to sell more scissors as much as to “have that emotional bond with consumers,” Fanning told me. “Customers didn’t have that bond with Fiskars the company, but scrapbooking and crafting is a very personal and intimate thing. We wanted to tap into that and say “We understand. We get you.”The meeting Dana attended was hosted by two Fiskars representatives, one from communications and the other from engineering. In fact, nearly every meeting of the Fiskateers now involves someone on the product development side. The value of the Fiskateers as a driver of product innovation was the great unexpected dividend of the whole program, Fanning said.At first, people on the business side resisted the idea of bringing customers into the product development process. There are competitive concerns, and frankly, engineers aren’t known for inclusiveness.Once the dialogue began, however, that resistance quickly melted. “We started with small projects to make Fiskateers feel like they were giving input and quickly they realized we were getting fabulous insight,” Fanning said. “They really wanted a voice in our company.”Speak, Customer!That voice of the customer now pervades nearly everything Fiskars does. Fiskateers are polled for advice early in the development process and the group has even taken responsibility for naming some new products. Engineers, who initially doubted the value of the community, renamed themselves the “Fiskaneers.”Fiskars now channels most of its first-line market research through the group, saving money and time. It no longer conducts expensive focus groups. Research has shown that the Fiskateers almost perfectly reflect the larger community of crafting enthusiasts.Fanning remembers one product manager who approached her looking for ideas for new shapes to head to the company’s line of cutting templates. Fanning posted the request to the Fiskateers and gathered 70 good ideas within 12 hours.Next LevelWith a hit on its hands, Fiskars is running with it. Some Fiskateers have been qualified as official product demonstrators. A new website now lets members submit and rate ideas for new products. Product managers hold live chat sessions to get feedback. Vendors of sewing machines and magnifying glasses devices have offered to buy advertising on the site.The lesson: social media is about much more than marketing. Anyone who touches or serves customers in any way can benefit from a closer relationship with those people. Recent McKinsey research revealed that a majority of companies that have bought into Web 2.0 marketing are finding benefits in other areas of their organization. Many say social media is changing the way they do business. Just like it has at Fiskars.Not every company can create a community like the Fiskateers, but then again, Fiskars never expected its program to be such a runaway success. Instead of looking for people who were passionate about cutting tools, it focused its energy on people who cared about what you could do with cutting tools. The results were more than a pleasant surprise. The company originally expected to recruit no more than about 200 Fiskateers. It will soon welcome its 6,000th member. Paul Gillin is a writer, speaker and online marketing consultant who specializes in social media. He’s a veteran technology journalist and the author of two books: The New Influencers (2007) and Secrets of Social Media Marketing (2008). Fiskars is an example of the kind of new media success stories the Inbound Marketing Summit will showcase. Discounted Inbound Marketing Summit Pass Marketing thought leaders will converge on Gillette Stadium in Foxboro, MA, October 7-8. Reserve your place at the conference now . Use the code HUB200 to get $200 off the ticket price. Topics: Social Media Originally published Sep 9, 2009 8:15:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016 1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After: Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform. 17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Social Media Engagement Originally published Sep 13, 2011 1:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what’s necessary to help it spread?When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.So if it’s so easy, everyone must be doing it, right? Wrong.According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.But what’s even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.Marketing TakeawayDon’t miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don’t do it.BrightEdge Technologies’ study focused on social sharing buttons on websites’ homepages. While a website’s homepage isn’t the only place marketers should be adding social sharing links, the study’s findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content — landing pages, blog articles, product pages, etc. It’s an easy, sure-fire way to extend your reach.Have you added social sharing buttons to your content yet?Photo Credit: joyosity Topics:
This is a guest blog post written by our friends Nikki and Tammy at MarketMeSuite, the free social media marketing dashboard.Twitter can be a great platform for many inbound marketers to connect with potential customers, maintain relationships with current customers, and generate new leads. But that’s not to say that all marketers are using it appropriately.To make sure you’re using it the right way, avoid these five deadly sins when utilizing Twitter as part of your inbound marketing program.1. Thou Shalt Not SPAMSpamming your followers with endless links to your own website is a sure path to a lack of interest and support and a distinct lack of appreciation. Do not rely upon automated direct messages. Yes, these types of messages are allowed by Twitter. But many — if not most — users find auto DMs both spammy and impersonal. More importantly, they are a dying feature. All sense of meaning and genuine feeling goes out the proverbial window when you send these robotic and generic thank you’s. Try to connect with as many of your followers as you can…personally. The bonus? An alternative message might be less of a hard sell, and as a result, more helpful. Consider saying, “Thanks for following! I can also be reached on @MarketMeHelp if you have any questions.”Don’t spam using hashtags. This is a big, nay HUGE, no-no. Some businesses see a trending hashtag on their Twitter feed and then add that hashtag to their own tweets in the often misguided hope that those following the trending hashtag will think will see their irrelevant tweet and think they are awesome. You are not awesome for using that hashtag in your tweet. Avoid doing this at all costs. Your rep will suffer, and it will appear painfully obvious to all that you are promoting where you should not. Reserve hashtag use only for instances when the hashtag is relevant to you and your tweets.2. Thou Shall Not DriftKeep your Twitter profile and bio up-to-date. Always. Complacency kills marketability. Any individual stumbling across an out-of-date page is not going to take you seriously, and it won’t do anything for your online business reputation, except deflate it. Not tweeting is also part of this sin. No one will be interested in following you if your last tweet was 17 days ago.Don’t be lazy about interacting with others. If someone takes the time to tweet to you, tweet back to them. It’s polite, and it builds up customer and prospect relationships. Too many businesses ignore tweets. Remember that @replies aren’t the only tweets you should look out for and reply to. There are several free, third-party Twitter apps that allow you to create search panes to monitor mentions of your business, brand, and industry topics to allow you to monitor conversations and participate when appropriate.3. Thou Shalt Not Blatantly Self-PromoteAlthough Twitter gives you the opportunity to spread your message, don’t use it purely for the purpose of promoting your business, products, and services. You need to keep your social profiles sounding organic and sounding real. Remember that social media implies that there is a human behind each tweet — a real person you can interact and engage with. Constantly pitching your followers with “Try our product. It’s the best!”-type messages will only annoy them. Instead, tweet relevant content to get that inbound marketing engine primed for success. If you’re desperate to get your product out there to this audience, consider retweeting others’ reviews. Because they are not written by you, this level of outside influence creates an interest and associated trust in your brand.4. Thou Shalt Not Use Only 140 CharactersTwitter’s message convention is inherently restrictive, and sometimes you need to compromise your communication to fit into the 140-character limitation. Consider spreading your longer messages over two or three tweets, instead of a single one. This is not the time to try haiku marketing if your tweet has value.5. Thou Shalt Not BashPeople tweet, post, comment, or blog about nasty things. This lack of civility happens to individuals and companies each and every day. The very worst thing you can do is react via Twitter in a defensive manner. It can do more damage to your reputation than ignoring the troll. Instead, consider sending a level-headed tweet that says something along the lines of “So sorry you feel that way. Is there anything I/we can do to change your mind?” or DM them with your email address where the conversation can take place privately. Tweeting uncomplimentary messages about your competition is also considered poor sportsmanship in the digital world. Unadulterated bashing of a competitor will actually create a loss in respect for you and your organization. No one likes overt arrogance and a self-righteous attitude. Keep your negative opinions to yourself, and act in a mature and reasonable manner. Marketing TakeawaySocial media can be a gold mine for lead generation, but it will be little more than a dud if abused. Be personal with your tweets, always interact, and never leave a customer without a response. Think to yourself: “How would I handle this if I were talking to the person face to face?” because your social media engagement needs to be just as real.What other deadly since should marketers avoid on Twitter?Image credit: Spec-ta-cles Twitter Marketing Topics: Originally published Oct 25, 2011 8:36:00 AM, updated October 20 2016 Don’t forget to share this post! 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Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack You know those business bloggers who never run out of innovative ideas, churn out a piece of content like it ain’t no thang, and are always one step ahead of industry trends?How annoying are they?Well, the good news is you can be like them! That’s right, you! All for the low, low price of reading this blog post!I’ve coached a lot of bloggers and businesses looking to get started with blogging, and I can say with full confidence there are concrete habits and characteristics the most successful bloggers adopt that separate them from the ones that end up flailing and trailing behind their competitors.Here’s what I’ve found the best business bloggers do. Where do you have room for improvement?What the Best Business Bloggers Do1) They read stuff that has nothing to do with their job.Variety is the spice of life! Want your blog posts to have a little more pizzazz? You need a variety of sources of inspiration for that to happen. The best writers read a lot — and so do the best bloggers, in both quantity and variety of content.Venture outside of your industry publications. Find a host of amazing content sources — a great podcast, a great magazine, a great YouTube channel, a great bunch of websites — and consume that content just because it’s high-quality, innovative, and interesting. It’ll help you improve skills like storytelling and story structuring, and give you ideas for new content formats to experiment with.2) They aren’t scared of writing.There’s no magic potion that makes blogging easier or faster. The only way to get to that point is to just write.Seriously, just go write.A lot of people are afraid of blogging — so if this rings true, you’re not alone. Maybe they’re scared of doing new things that are outside of their typical job function. Maybe they don’t fancy themselves good writers. And heck, maybe they’re not … yet, at least.But every blog post you write makes the next one just a little bit easier. The more you blog, the easier it’ll be. And before you know it, you’ll have no fear of blogging, and writing a blog post will be one of the easiest (dare I say enjoyable?) parts of your job.3) They write with empathy.Empathy is a powerful skill for content creators. The best business bloggers use empathy to guide all of their editorial decisions. It helps them choose topics that’ll address their audience’s pain points and solve their problems. It helps them structure content in a way that will resonate with readers. It helps them phrase things in a way that leaves their audience open to hearing more from them (nuance is a powerful thing, you know).Remember, in most cases, you are not your target audience. But if you blog with empathy, you’ll have a hard time creating stuff that falls flat.4) They take the right criticism.One of the best things about blogging is having something to show for your work. There are plenty of jobs that can require hours of serious effort — but all that you have to show for it is a calendar full of meetings. But when you blog? Look! You’ve created something!The downside to creating something? It’s there for someone — anyone — to critique. Now, some people will tear you apart no matter what. But you know what they say about those people:Then you’ll get some criticism that you should actually listen to. For instance, you’ll hear that you left out an important part of the story or that your advice doesn’t work for a significant segment of your target audience. Listen to these kinds of comments — and learn from them.Your criticism could take another form, too: total and utter silence. If your blogging is falling on deaf ears, it’s a good sign your topic choices or execution are a bit off. Don’t worry, though. Just revisit what you’ve written in the past that resonated and identify what people liked about it. Repeat more of that — and keep listening to what your productive readers have to say.5) They let themselves cut corners.Not every blog post is the be-all, end-all of your marketing. That means you can write some really short posts once in a while, because you just don’t have time for the lengthy, meaty thought leadership piece. Or maybe you don’t have time to locate the best image of all time for a piece — there’s other important stuff to do.That’s all totally fine! Sometimes, your time is, indeed, better spent on something else. It’s important to retain perspective on where business blogging fits into your overall inbound marketing strategy, and remember that perfecting every little detail isn’t always necessary. If you don’t give yourself a break once in a while, you’ll burn out on blogging.6) They don’t hide their personality.Somewhere along the way, people got to thinking anything associated with business meant the requisite hiding of all personal quirks. No smiling. No personality. All briefcases.Although you are doing business blogging, it doesn’t mean you can’t infuse personal elements in your content. In fact, the best business bloggers I see create posts that pack a hell of a lot of personality punch. My theory on why this works? People like people.It’s nice to feel like you’re reading something from a person — not a content farm or an encyclopedia entry. Have some fun, infuse your personality, and allow yourself to go “off-brand” for a bit. You might even find your blog becomes a good testing ground for new brand positioning.What else do the best business bloggers you know have in common? Share their habits and personality traits in the comments!Image credit: Gisela Giardino Blogging Advice Topics: Originally published Sep 25, 2013 11:00:00 AM, updated February 01 2017
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee.If you haven’t come up with a donor persona for Millennials and aren’t practicing inbound marketing to engage these tech-savvy Generation Y members, though, then keep reading. The reason? Because these young adults have shown a strong willingness in recent years to back causes they believe in — meaning they’re a prime demographic that could help your organization achieve its goals.To give you a clear idea of what your donor persona for this generation of volunteers and supporters should look like, let’s look at an example persona detailing the background, likes, interests, and past nonprofit work of a Millennial I know pretty well: me.An Example of a Millennial PersonaBelow, you’ll find a comprehensive profile based on myself to give you an idea of who your organization can and should be targeting.Now, this is by no means an absolute definition of the ideal Millennial your organization should be marketing to. What this example can do, though, is give you a glimpse into what a Millennial profile looks like, which can then inform how you develop your marketing strategy to reach these younger folks.Based on answers I’ve provided to questions featured in a previous post on how to create a persona using in-person interviews, here is my persona profile:Persona Name: “Techy Taylor”BackgroundGraduate of Northeastern University; studied communications and businessFour-time online fundraiserCurrent nonprofit marketer at technology company in MassachusettsDemographicsFemaleAge: 25Income between: $40,000- $75,000Location: UrbanIdentifiersEnthusiastic personalityTech-savvy (personally and professionally)On Facebook, Twitter, Pinterest, LinkedIn, and InstagramGets news from New York Times and Huffington PostActive lifestyle (cyclist and rock climber)Shops online (preferred stores: Anthropologie, Zara, Gap, Amazon)Preferred Means to Interact With OrganizationsLikes to give online and/or fundraise; rarely gives via check or cashFollows several organizations on social media (mostly on Twitter, Facebook, and Instagram)Will look for organizational information on a charity’s website or through word-of-mouth from a friendWill participate/fundraise in endurance events (i.e. cycling, 5Ks)Previously Supported Organizationscharity: waterCrohn’s and Colitis FoundationKrempels CenterAmerican Lung AssociationFrom this profile, your organization can understand how I like to give or fundraise, where I find my information, what other organizations I’ve supported in the past, and what type of lifestyle I live. Most of this information you can easily find online, but you can also capture this data from current constituents between the ages of 18-32 in focus groups, phone interviews, or even through a simple online survey.How to Connect With MillennialsNow that you know what a rough example of a Millennial persona looks like, you must understand where they are looking for information, how they use social media (including which channels), and — most importantly — what connects them to a cause and why they care so much to take action and support it in order to create a comprehensive persona.Millennials, like myself, are looking for a few important things when supporting or engaging with an organization:They want to get their hands dirty.Hannah Ackerman, a Millennial HubSpotter and Co-Founder of the Stahili Foundation in Kenya, says, “I’ve found that Millennials are more willing than any other generation to be first in line to volunteer their time.” If volunteering is available through your organization, let these young philanthropists go out in the field and see where the impact is actually happening, whether domestic or abroad.They want to gain professional experience.Internships are a dime a dozen, but contributing to the success of an organization by using their current skills — from accounting, to marketing, to writing — can provide Millennials not only a great personal experience, but also an insightful professional one. Plus, this generation knows that philanthropic efforts on their resumes can help them secure jobs down the line, so remember that they’re just as career-oriented as older generations when putting your persona together.They want to be able to share information socially.Data has shown that 50% of Millennials share information about charities they support with their Facebook friends, according to a recent Blackbaud study. Your next prospective advocate/donor is very likely the social friend of a current constituent. So, make it easy for them to share images, videos, and results of the organization’s work via your website or social accounts.They want to be recognized for hard work.Anum Hussain, another Millennial HubSpotter and Director of Marketing at MIST, sums up how her organization tailored its marketing for members of Generation Y.”Millennials want to be recognized, and our marketing efforts [as an organization] need to capitalize on this to help drive activity. So, when formulating our Facebook strategy, we put a strong focus on photographing all our events so students can see high-quality photos of themselves participating and be able to show off the action shots of them on their on walls. Also, when launching promotional videos, we try to incorporate B-roll from our events so students can feel a sense of fame. And when revamping our website (still in progress), we put an emphasis on having a ‘Hall of Fame’ for student recognition.”However you decide to capture this information about your Millennial donor base, just know doing so will help you create an effective marketing strategy that can engage Millennials and turn them into donors, fundraisers, event registrants, members volunteers and organizational advocates.How does your organization engage Millennials? Originally published Feb 4, 2014 4:00:00 PM, updated February 01 2017 Nonprofit Marketing Topics:
Perhaps the most powerful insight from the study is best embodied by another quote from Professor Amabile: “The power of progress … actually motivates many employees more than financial rewards.” According to the study, gamified progress tracking “can help employees visualize their progress over the weeks, months, and years they contribute to their job.” These systems help employees “appreciate all that they’ve accomplished.” Amabile calls this phenomenon the Progress Principle.In short, employee disengagement isn’t a crisis that will go away on its own. The best employers are looking for solutions to the problem, not finger-pointing or denying that the problem even exists. Many are turning to software and game elements, but there is no one-size-fits-all approach. Only through management’s education, awareness, and increased insight into employee motivations can a solution be reliably achieved.Enjoy this post? To read more content like it, subscribe to Sales. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.With disengagement among office-based employees at an all-time high, many companies are turning to software for employee engagement programs. When implementing such programs, employers are faced with a choice between a competitive or collaborative approach. We examine here the benefits and drawbacks of these opposing tactics.As any student of corporate culture will tell you, different employees respond better to different motivation strategies. A typical sales employee may respond better to a competitive program, while a typical customer service employee may engage more with a collaborative one. While all employees usually respond well to perks awarded based on merit, there’s no one-size-fits-all approach to designing or managing an employee engagement program.Companies across America are having an engagement crisis. In an interview with Forbes, Professor Teresa Amabile of the Harvard Business School discusses the rising trend of workers who self-identify as “disengaged.” Contrary to the conventional wisdom that disengagement is only a problem among Millennial workers, Amabile says engagement levels are low “across the entire spectrum of age levels and income levels.”According to Amabile, while the engagement crisis first became a news item during the aftermath of the 2008 recession, now “it is even worse than it was at the height of the financial crisis,” which she finds “really kind of peculiar.” It makes sense that employees might be disengaged at work when they don’t know whether or not their job is the next one to be cut, or which additional duties they’ll be asked to perform for the same amount of pay. But even as the economy has improved, levels of engagement have remained relatively flat.Of course, disengagement is less of a problem now that the economy is recovering, right? Wrong, according to Amabile. She says that with high levels of disengagement, even in a good economy, “you are going to see slower revenue growth in the company and actually lower profitability.” Amabile said that “essentially employee engagement drives the bottom line.”Instead of pointing fingers, companies need to focus on how to reengage their workers. As the economy continues to improve, companies are starting to compete more and more for the scarce number of skilled workers. Hiring a coveted recruit only to have them immediately disengage due to poor corporate culture or other reasons is a costly occurrence that is apparently rising in frequency. Combatting employee disengagement can be done in a myriad of ways, but according to a recent employee engagement study from TechnologyAdvice, “over 70% of employees felt engagement software would help them perform better at work,” and “over 25% said it would help them stay motivated.” Additionally, over 54% of employees surveyed indicated they’d be more likely to perform a task if it had game elements.While all employees valued engagement software, and a majority valued game elements, those that self-report their desire for gamified solutions are overwhelmingly in the 18-24 year old age group. Employees aged 24-34 also reported a high preference for gamified work, but acceptance of gamification drops sharply among respondents aged 45-54 and older.Perhaps there is something to be said that the trend towards gamification in the workplace is heavily influenced by the preferences of Millennials, but enough older generations indicated they may be open to game elements that gamified solutions are becoming more commonplace in firms of all sizes and operating in all industries. A quick glance at the testimonials pages of popular gamification companies such as Bunchball, GamEffective, Qmerce, and Kudos reveals clients like Oracle, Disney, Johnson & Johnson, Pizza Hut, and Crocs are already employing game elements in their workplaces. But how — and more importantly, how well — are these programs being implemented? The trend is towards employing the powerful motivating forces of competition and collaboration.According to the TechnologyAdvice study, “the choice between collaboration and competition has a different answer depending upon the department.” When workers in general were polled, the preference for collaboration was higher overall, but the results were murky and within the margin for error. Better insights were gleaned when respondents were analyzed by job function or department. Predictably, nearly 60% of salespeople indicated their preference for a competitive work environment. Over 30% indicated they wanted a “very competitive” work environment. On the other hand, over 60% of customer service employees indicated their preference for a collaborative work environment. When looking at your own company, it’s important to recognize that departments often have different characteristics, and any engagement tactics will need to be tailored accordingly. Options for engaging employees varied more than their preference for collaborative or competitive solutions. Respondents indicated interest in engagement programs constructed around wellness or fitness initiatives, points-based rewards systems, gamified progress tracking, corporate social networks, and rankings or leaderboards for performance measurement. The best solutions often satisfy both collaborative and competitive team members, and programs can be customized for any use case. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 4, 2014 8:00:00 AM, updated October 04 2014 Collaboration/Teamwork
Inbound Sales (Marketing) Originally published Nov 11, 2014 12:00:00 PM, updated July 28 2017 Topics: This post originally appeared on the HubSpot Sales Blog. To read more content like this, subscribe to the Sales Blog.Chances are, you’re familiar with BuzzFeed as your go-to workday procrastination. The site has helped you figure out what city you should live in, normalized your struggles as a short/tall/blond/brunette/girl/boy, and alerted you to the latest and greatest viral video. But behind the playful content that thrives on shares is a serious business that thrives on what all businesses need — revenue. BuzzFeed’s sales team is made of approximately 50 reps nationwide who sell the value of the listicle to companies such as Target, Toyota, Starbucks, Disney, and Unilever day in and day out.How do they do it? I got on the phone with Blake Boznanski, sales director, to find out. In this Q&A, he talks about why content might be the future of advertising, keeping up with industry trends, and the social selling tactics he swears by.We’ve all read, shared, liked, or commented on a BuzzFeed article. But what exactly does BuzzFeed sell?We sell branded content that [acts as] ads. Our founder Jonah Peretti — the cofounder of Huffington Post — had BuzzFeed as kind of a side project initially. When he looked at the business side, he said we’re writing such great content that people are talking about and sharing that we want the advertising to be the same way. No one talks about, clicks on, or really engages with your typical ad, so how do we make it more engaging? It’s so easy to just run a banner, but we felt it would be more compelling to create content. So the content we create for a brand becomes the ad that’s run across BuzzFeed and the social web.What’s the sales process like?A lot of people are familiar with BuzzFeed from a consumer standpoint, but it’s a little different from an advertising standpoint. Because we’re not doing the standard banner, there’s more of an education aspect — here’s how we can get people to talk about your brand through word of mouth marketing and get engaged with it. Then we get into the art and science behind what BuzzFeed actually is and does. From the outside it looks simple — creating great content — but behind that we have a science about what works.So we walk through all that information with a client, and once they have sign off, then we start really collaborating with them. We don’t do a big sales push. It’s more of a conversation about content in general, and if they get content, then it’s a perfect play. If they don’t get it and they’re nowhere near starting or wanting to, we’ll take more of a back seat, and say ‘Here are things you should do whether it’s on BuzzFeed or not, and once you’re ready to work with us, let’s pick up that conversation again.’So how do you convey the value of branded content as opposed to more traditional advertising?I do it a couple of ways. When I talk to somebody who does the traditional online advertising, I ask them, ‘When was the last time you personally clicked on an ad banner?’ It’s usually crickets, so that’s kind of a telltale sign right there. Then I ask, ‘What’s the last advertisement you were so passionate about that you shared with a friend?’ And a lot of times people respond, ‘Well, I don’t really do that.’ That’s where I say, ‘That’s what we do — we want people to not just see an ad but engage with it and share it with their friends and colleagues.’We also have a very in-depth dashboard that shows the results of the branded content we work on, so we can show how many engagements a [piece] got, and how many times it was shared and from where. Once you see the data, then you can really tell the story because I think people are a little skeptical of content in general. We have a lot of case studies that show that if you create great content people are going to be more likely to want to work with your brand and buy your product. Does the structure of the sales process have an impact on the type of salespeople BuzzFeed hires?Absolutely. If someone has done all direct response advertising in the past, that’s a completely different skill set than what we’re looking for. That’s not to say that we wouldn’t hire somebody with that background, but it might be harder to transfer into what we’re selling.We’re more of that consultative, longer sales cycle. There are some brands that you have just one meeting and they’re on board but others are like ‘I kind of get it, but I need to sell this up the chain.’ So it’s a completely different type of sell and salesperson we’re looking at. We want to have somebody that is intellectually curious about what’s going on in the marketplace and how this type of marketing can help your brand. Primarily they’ve been in media sales, but it doesn’t necessarily have to be online media sales — we’ve hired people who have done print and television. But I think knowing the media industry is [important].Do you use social selling in your day to day? If so, how?If there’s a company I’m interested in, I do a ton of research. If it’s a cold email and I don’t have a relationship there, I want to be buttoned up and know about their business, so when they get something from me, they say, ‘Blake has really invested time and has some initial ideas on how BuzzFeed can help us.’ If I find people to reach out to, I’ll look at them on LinkedIn and see where they’ve worked before and if we have any common connections. I used to work at LinkedIn, so it’s a huge sales tool for me. Same thing on Twitter and Facebook if their profile is public, and I’ll also do a Google search to see if their name comes up in the news. I think the more information you go in with, the better conversation you’re going to have. Not knowing anything about the brand, the person, the product — that’s not going to help you drive business.And it takes a lot of time to do that. The amount of time I spend researching before I talk to somebody is immense and it’s tough because a lot of times you don’t get a response. [You might think] you wasted time, but, at the end of the day, you didn’t. You’re still very interested in the company, and if they come around eventually you have all this background information. Plus, I’m just curious about industries in general, so I like knowing what’s going on.What kind of information do you put into cold emails? Again, it depends on the company. If they’re doing something in the marketplace right now, or if I read they just launched a marketing program, or if I saw one of their execs was on a panel — it’s really different for each individual. But it’s really doing your homework to find out as much information about the company and the person as possible and then personalizing that message.Does BuzzFeed have a target customer persona? We don’t. We work with so many different types of customers — clients direct, PR agencies, creative agencies, social agencies — and then within the client there are all sorts of different groups. So we don’t have one standard set of people that we try to go after or typically see. Whatever group is looking to have a conversation with us, we’re happy to talk.So how do you tailor your message to those different audiences — PR, creative, social, direct?The thing is we don’t have a set presentation. When I go into meetings, I don’t even do a presentation anymore — I just talk to them about what BuzzFeed does in general, and show them some examples of what we’ve done with brands. I think that brings it more to life. So that doesn’t change, but obviously if I’m talking to someone from a PR agency, I may show some examples that we’ve worked directly with PR agencies on. Maybe if they’re in the automotive or food industry, we’ll show examples in regards to those. Also, a PR challenge is going to be different from a social challenge or a creative challenge, so we make sure we’re aligning with what they’re talking about and what we’re offering fits the needs of what they’re trying to do.A lot of sales today is keeping up with industry trends and helping clients spot problems they don’t even know they have. How do you stay up on the media industry?Any newsletters, any information that’s out there, I’m like a glutton for it. Because the more I know, the more it’s going to help me in the long run.I get a lot of emails [with updates] in the morning so I can digest what’s going on. If I don’t have time to read them, I have an articles folder that I’ll go back to. And I typically go through them every day at least just to see what’s going on across the brands — even if it’s someone I’ve never worked with. I just saw Honda Civic is doing a YouTube video that’s basically a splice of two videos — it’s unbelievable. I always want to be aware of what’s going on in the marketplace so when I have a conversation with somebody it’s not like I just know BuzzFeed and I just know their brand; I know everything that’s happening. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Mar 18, 2016 6:00:00 AM, updated February 01 2017 What does your team do to get to know one another? Share your ideas in the comments section below. Topics: Office Politics For many companies, there are few things as important as developing and maintaining a culture that attracts and retains their employees. When coworkers get to know each other as people, they’ll be able to communicate better, trust each other more, and work better together.Sometimes, though, some structured activities can help coax people out of their shells and help break the ice at work.That’s why the folks at OfficeVibe created the SlideShare below that’s chock full of get-to-know-you and group-building activities. Flip through it for ideas for 10 fun ways for coworkers to get to know one another — especially when welcoming a new employee or group. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Lead Generation 87SaveNote: You can download the full report (for free!) via the HubSpot Research website at research.hubspot.com.Have any website traffic insights you’d like to share? Sound off in the comments section below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.And while there’s no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot’s 15,000 customers? Where is their traffic coming from?I took some key data points from the resulting report — Average Traffic Sources for Websites: Benchmarks From 15K HubSpot Customers — and turned it into the infographic below.87Save Originally published Mar 24, 2016 7:00:00 AM, updated February 01 2017
But when the movie started screening outside the festival circuit weeks later, what had looked like consensus between both audiences and critics began to crumble. Three Billboards got something very right about women’s rage, but it also got something very wrong about race — no small matter for a film set in Missouri in 2017 that features an openly racist cop who dances around the n-word and has tortured a black man in police custody. Facebook Advertisement Advertisement Advertisement LEAVE A REPLY Cancel replyLog in to leave a comment Twitter Login/Register With: Martin McDonagh’s Three Billboards Outside Ebbing, Missouri seemed poised from the start to be an awards-season steamroller. It boasts a bevy of strong performances led by Frances McDormand, Sam Rockwell, and Woody Harrelson, and a barnburning screenplay by McDonagh — all of whom are among the film’s seven Oscar nominations, which also include Best Picture. And it was clear from the trailer that Three Billboards was a movie about a woman fed up with the world’s injustice in general and her own town’s specifically; McDonagh had been working on the screenplay for years, but its arrival seemed perfectly timed for the end of 2017.The film raked in accolades from critics at its festival premiere in Venice and more in Toronto the next week. (I saw it in Toronto, and though I didn’t love the film as much as some of my colleagues, I appreciated what it was going for.) But it wasn’t just many critics who loved the movie: The ticket-buying audience at the public screenings in Toronto also voted to award the film the People’s Choice Award, historically a solid indicator of future awards-season success. The audience picked Three Billboards over crowd-pleasing movies like The Shape of Water, Darkest Hour, and Molly’s Game. Clearly, it had hit a nerve.Frances McDormand and Sam Rockwell at the premiere of Three Billboards Outside Ebbing, Missouri at the Toronto International Film Festival in September 2017. Michael Tran/Getty Images
Photo by SBNationSidney Rice, a key member of the Seattle Seahawks’ offense, will miss the rest of the season after tearing his ACL in Monday night’s 14-9 win over St. Louis.Pro Football Talk first reported the news that hurts an offense that is ranked 28th in the NFL, averaging 198.8 yards per games. Rice suffered the injury midway through the second quarter of Monday’s game on a first-and-goal play from the 9-yard line.Quarterback Russell Wilson tried to get the ball to Rice on the left side of the end zone, but overthrew him slightly. Both Rice and Rams cornerback Janoris Jenkins dove for the ball, with Jenkins landing on top of Rice’s lower body. Rice noticeably limped after the play and did not re-enter the game.Rice has not been the player expected after signing a five-year, $41 million deal with the Seahawks prior to the 2011 season. After catching 83 passes for 1,312 yards and eight touchdowns with Minnesota, Rice has not caught more than 50 passes in his three seasons with Seattle. Injuries have been a major part of his minor production.
KUSI Newsroom, 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – Monica Montgomery won the election for San Diego District 4 in November and was sworn in Monday.Montgomery, a civil rights attorney, beat incumbent Myrtle Cole for the District 4 seat with 57.7 percent of the vote.Montgomery said the City Council can do more to reach its climate action goals, examine police practices, and pursue economic justice. KUSI Newsroom Updated: 8:37 AM Get to know new San Diego City Councilmember Monica Montgomery December 11, 2018 Posted: December 11, 2018 Categories: Local San Diego News, Politics Tags: Monica Montgomery FacebookTwitter
00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – Police today reached out to the public for help in locating a City Heights man who has been at large since his wife was found slain in their apartment near Teralta Park.Investigators believe 45-year-old Abdiaziz Kerow murdered his wife, 36-year-old Muna Salad Kuri, then fled the area, according to San Diego police.Kuri’s sister discovered the victim’s bloodied body in a bed at the couple’s rental residence in the 4000 block of Van Dyke Avenue shortly before 9 a.m. Monday.Kuri, whose most recent contact with her family had been on Saturday, had suffered suspicious wounds to her upper body, Lt. Anthony Dupree said.Police have not disclosed a suspected motive in the slaying.Kerow is described as a 5-foot-9 black man weighing around 145 pounds. He is believed to be driving a white Ford Explorer SUV with California license plate 8CVK537.Anyone with information about Kerow’s whereabouts is asked to call the homicide unit at (619) 531-2293 or San Diego County Crime Stoppers at (888) 580-8477.Tipsters may remain anonymous and could be eligible for a reward of up to $1,000. KUSI Newsroom, Updated: 9:02 PM March 7, 2019 Categories: Local San Diego News FacebookTwitter Posted: March 7, 2019 Police seeking tips on location of City Heights man after wife found dead KUSI Newsroom
Prime minister Sheikh Hasina addresses a rally in Rajshahi on Thursday. Photo: Focus BanglaPrime minister Sheikh Hasina on Thursday termed her Awami League’s logo “boat” as the symbol of Bangladesh’s independence and development, seeking peoples support for it in the next local body and national elections.”The boat of Prophet Nuh (SM) had saved people from disaster and (our election symbol) boat awarded us the independence and led the nation towards development,” she told a mammoth public rally at this north western divisional city.The premier urged the people to vote for “boat” in the upcoming local government and general elections to keep up the current trend of development and spirit of independence describing her call as “my ardent appeal to you all”.Rajshahi district and city unit of Awami League staged the rally at the city’s Madrasa Maidan with city AL president AHM Khairuzzaman Liton in the chair while the party’s presidium member and health minister Mohammad Nasim, joint general secretaries Mahbubul Alam Hanif, Dipu Moni and Jahangir Kabir Nanak, among others, spoke.Sheikh Hasina, who also heads the Awami League, said all these elections would be held with party symbols and “I seek your votes also to let people live in peace and happiness”.”We want to build a hunger and poverty free, prosperous Sonar Bangla as dreamt by Father of the Nation Bangabandhu Sheikh Mujibur Rahman,” she added.Sheikh Hasina blasted the opposition outside parliament BNP for waging movement to defend their party chief, calling it a campaign for “a thief” convicted of emblazing orphans money.”This movement is for a thief (Khaleda). It is also forbidden in the Holy Quran to embezzle fund of the orphans . . . so she is now paying the price and suffering the punishment,” she said.The premier also wondered about the location of the orphanage and number of orphans there for whom the fund was raised and said “Khaleda along with her family members and her party men grasp the money meant for the orphans”.She said Khaleda Zia brought funds from abroad to set up the orphanage long 27 years back but never set it up and rather plundered that fund.”That fund did not go to the orphans . . . so the Anti Corruption Commission filed the case and she (Khaleda) was eventually punished in that case,” the premier said.Sheikh Hasina said, looting and plundering, however, symbolised BNP’s character as Bangladesh became champions for five consecutive times during their tenure in power while her incumbent government managed to repatriate the money siphoned out by the ex-premier’s sons from abroad.The prime minister said despite their frantic efforts the past caretaker government failed to find any irregularity in the operations of the Father of the Nation Bangabandhu Sheikh Mujibur Rahman Memorial Trust.The trust was set up to assist the students, injured of the 21 August grenade attack and the distressed AL leaders and workers.The premier said whenever Awami League was elected to power the country witnessed massive development benefitting its people while darkness and destruction featured the past BNP rule as their motto was to plunder everything.”If anyone fails to overcome the greed to embezzle orphans money, how he or she could offer something to people,” she said.The premier said Ziaur Rahman died in 1981 leaving nothing but a broken suitcase and a torn ‘genji’ but in few subsequent years the Zia family amassed cash and property worth hundreds of crores of taka and at a certain stage started to siphoning off the money abroad.Sheikh Hasina alleged that they had procured sets of marine vessels giving those names like Coko 1 and Coko 2, set up Dandy Dyeing Industry, took bank loans of Tk 9 billion not refunded ever.”Simultaneously they (BNP) were resorted to looting, corruption, terrorism, militancy and even created ‘Bangla Bhai’ and thus snatched away the peoples’ peace,” she said.The premier said no mayor could do what Awami League’s Khairuzzaman Liton did for the development of the old divisional city of Rajshahi though her government also provided sufficient fund to the BNP-supported mayor this time to continue the development campaign.”We didn’t stop development here, but they (BNP mayor and councilors) failed . . . they failed because their minds are always filled with the mindset of looting,” she said.Sheikh Hasina added: “If their leader embezzles the orphans’ fund what the followers will deliver, please judge this.”The premier urged people to recall how the unbridled corruption, looting, terrorism, militancy shook the country and particularly Rajshahi region during the BNP tenure.”This region was turned into a den of terrorists, militants and ‘Bangla Bhai’,” she said adding that simultaneously entire country witnessed serial bombings at 500 points in 2005 alone as BNP “played ducks and drakes with the peoples fate”.The premier also reminded the rally the violent street campaign spearheaded by BNP and its crucial ally Jamaat to upset the 5 January elections and in subsequent years claiming hundreds of lives through arson and bomb attacks.Taking a swipe over the BNP claims that Ziaur Rahman reintroduced multiparty democracy in the country; Sheikh Hasina said Zia’s multiparty democracy featured leaders who were war criminals and killers of father of the nation.”He had made them prime ministers, ministers and advisers while curfews were enforced every night in his (Zia’s) tenure . . . then, how come he established democracy,” the premier said.The premier announced that a medical university would be set up in Rajshahi while works were underway to set up an ICT Park for the people of the region.She highlighted various achievements and successes of her government in various socio-economic fields over the last nine years.”Some 20 million students across the country are now getting stipends, some 35,42,90,162 textbooks are being distributed free of cost students on the first day of the year, some 1 million Bangladeshi workers went abroad over the last one year while the country has already entered into 4G world,” she said.Moreover, the premier said, Bangladesh’s power generation capacity now rose to 16,000 MW while by 2021, every household of the country would get electricity.
US President Donald Trump signed a bill called the National Quantum Initiative Act. This is a nation-wide quantum computing plan will establish goals for the next decade to accelerate the development of quantum technology. What is the National Quantum Initiative Act about? The bill for quantum technologies was originally introduced in June this year. This bill is a commitment that various departments such as the NIST, NSF, and Secretary of Energy together will provide $1.25B in funding from 2019 to 2023 to promote activities in the quantum information science. The new act and the funding that comes with it will boost quantum research in the US. As stated in the Act: “The bill defines ‘quantum information science’ as the storage, transmission, manipulation, or measurement of information that is encoded in systems that can only be described by the laws of quantum physics.” The president signed the bill as a law last week on Friday. What will the National Quantum Initiative Act allow? This bill aims to further USA’s position in the area of quantum information science and its technology applications. The bill will support research and development of quantum technologies that can lead to practical applications. It seeks to: Expand the workforce on quantum computing Promote research opportunities across various academic levels Address any knowledge gaps dd more facilities and centers for testing and education in this field Promote rapid development of quantum-based technologies The bill also seeks to: Improve the collaboration between the Federal Government of USA, its laboratories and industries, universities Promote the development of international standards for quantum information science Facilitate technology innovation and private sector commercialization Meet economic and security goals of USA The US President will work with Federal agencies, working groups, councils, subcommittees, etc., to set goals for the National Quantum Initiative Act. What’s the fuss with quantum computing? As we mentioned is a previous post: “Quantum computing uses quantum mechanics in quantum computers to solve a diverse set of complex problems. It uses qubits to store information in parallel dimensions. Quantum computers can work through a solution involving large parameters with far fewer operations than a standard computer.” This does not mean that a quantum computer is necessarily faster than a classical computer, a quantum computer is just better at solving complex problems that a regular one will take way too long if at all it can solve such problems. Quantum computers have great potential to solve future problems, and is hence drawing attention from tech companies and governments. Like D-Wave launching a Quantum cloud service, UK researchers working on quantum entanglements, and Rigetti working on a 128 qubit chip. What are the people saying? As is the general observation around the motivation for quantum computing, this comment from Reddit puts it nicely: “Make no mistake, this is not only about advancing computing power, but this is also about maintaining cryptographic dominance. Quantum computers will be able to break a lot of today’s encryption.” Another comment expresses: “Makes sense, Trump has a tendency to be in 2 different states simultaneously.” You can read the bill in its entirety on the Congress Government website. Read next Quantum computing – Trick or treat? Rigetti Computing launches the first Quantum Cloud Services to bring quantum computing to businesses Did quantum computing just take a quantum leap? A two-qubit chip by UK researchers makes controlled quantum entanglements possible
TORONTO — VoX International’s new hire will be responsible for managing the PR and media relations for the Lee County Visitor & Convention Bureau and Hawaii Tourism Canada accounts at VoX International.Shahfreen Elavia has joined the team at VoX in the role of Senior Public Relations Manager. Elavia recently managed the national PR and marketing activities in Canada for San Francisco, West Hollywood and Maryland. Before immigrating to Canada, Elavia was with Indiva Marketing in India where she managed luxury hotel clients including One and Only resorts, Atlantis The Palm Dubai and the Mandarin Oriental Group and St. Mortiz, Switzerland.In other news VoX International is also proud to announce that President Susan Webb is the 2019 inductee to the Sheridan Business Hall of Fame. She’s the first tourism leader inducted since the Hall of Fame started in 2006.Webb, an honours graduate of Sheridan College’s Travel and Hospitality program, has worked in the travel industry for over 40 years, holding positions in retail, tour operating, cruise line, incentive travel and the airline industry before founding VoX International with two colleagues. More news: Flights cancelled as British Airways hit by computer problemActive in many industry organizations, Webb is currently the president of Skal Toronto, President of Discover America Canada and the past President of Skal Canada. Webb is also a member of SITE and sits on advisory boards for various tourism and hospitality programs in Canada.Susan Webb is the 2019 inductee to the Sheridan Business Hall of FameSpeaking at the induction ceremony in Toronto, Webb said: “Sheridan not only provided me with the skills I needed to launch my career, it also showed me the number of avenues I could pursue within the industry. My professors actually worked in the industry, and impressed on me the importance of good work ethic, as well as how impactful it is to form lasting industry relationships.” Travelweek Group Share VoX update: A new hire and a Sheridan Business Hall of Fame inductee Thursday, June 20, 2019 Posted by Tags: Vox << Previous PostNext Post >>