Education: SA’s biggest investment

first_img“Education spending has grown by 14 percent a year for the past three years and accounts for R140.4-billion in the spending plans of provinces and national government for 2008/09,” Manuel said during his 2009/10 Budget speech. South African state spending on education remains its single biggest investment, Finance Minister Trevor Manuel told Parliament in Cape Town on Wednesday. A further R330-million would go towards to the National Student Financial Aid Scheme, while funding was also available for the establishment of a new National Education Evaluation Unit, which would evaluate a new salary dispensation for teachers, linked to school and teacher performance. An additional R700-million would be allocated for higher education subsidies and to accommodate anticipated growth in student enrolment from 783 900 in 2008 to 836 800 by 2011. There would also be a strengthening of training colleges and a recapitalisation of technical schools over the next three years, Manuel said. 11 February 2009 The President also raised concerns about the drop-out rate, particularly at secondary and tertiary levels, and challenged the country’s education system to produce the kind of skills needed by society.center_img “Trends in performance, both in terms of teaching and learning, show a worrying persistence of the social divisions of the past,” he said. “Ironically, precisely where education is most needed to help break the cycle of poverty is where infrastructure, administrative and teacher capacity are least impressive,” Motlanthe said during the opening of Parliament. The government’s key priorities in education included extending the no-fee school policy from the current 40 percent to 60 percent of schools, expanding the school nutrition programme, reducing average class sizes in schools, serving lower income communities, and increasing expenditure on school buildings. President Kgalema Motlanthe, in his state of the nation address on Friday, said he was concerned at a trend of schools in rural and impoverished areas lacking infrastructure and capacity. Source: BuaNewslast_img read more

Press release: Top learner encourages Class of 2017 to play their part, build South Africa

first_imgWith the matriculants of 2016 entering the wider world, top learner, Karabo Moreni, calls on the Class of 2017 to lead fellow learners in the coming year. (Image: Brand South Africa)Johannesburg, Monday 13 March 2017 – Karabo Moremi from Dendron Secondary School in Limpopo was among the country’s top achievers for the Class of 2016 national senior certificate examinations, says playing his part in preparing for his studies was a key factor for his academic success.“I played my part, and committed myself to studying as well as assisting other learners, and all the hard work paid off. Preparation is key as I studied well in advance and I made sure that I consulted my teachers if I didn’t understand. Success in life depends on being a strong person with clear goals and an indomitable spirit.”Having obtained seven distinctions in English, Sepedi, Science, Accounting, Maths, Life Orientation and Life Sciences – Karabo Moremi lost his mother in 2009 at the age of 11 years. The 18 year old who will this year pursue his higher education degree in Actuarial Science at the University of Cape Town – said he fully understands challenges that face many families and youth in South Africa which may be a hindrance to attaining one’s goals.“Napoleon Hill once said ‘every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit’. Courage, discipline and perseverance flourish when we are tested. I am blessed because I had my father, aunt, friends, cousins and teachers who saw me through my trying times.“My wish for the Class of 2017 is for them to play their part in applying themselves to their studies because the benefits of a decent education are vital to being successful in life,” added Moremi.Brand South Africa’s GM for Marketing, Ms Sithembile Ntombela said the youth and their aspirations is a key constituency in Brand South Africa’s Play Your Part programme.Ms Ntombela said: “The Play Your Part campaign is a call to every South African to do what they do excellently and with diligence in order to help the country move forward. The Play your Part campaign was created to stimulate South African society from the ground up to fulfil their individual potential, in all they do, and Karabo Moremi embodies these values.Brand South Africa encourages matriculants to manage their study time through proper planning and to engage with other students by forming study communities to help each other – this is what Play your Part is all about. Helping and uplifting others.”last_img read more

The night is full of caches

first_imgAnother way to learn about the best Night Caches is to ask a fellow geocacher about their favorites. They can create a list with their recommendations and share it with you. We did so ourselves and created this list of some of the most favorited Night Caches and other haunted hides.Which spooky Night Caches are on your list? Share in the comments or on social media using #hauntedhides.Ready to go to the dark side? Browse Night Caching equipment in the Geocaching Shop or at International Retailers.Share with your Friends:More SharePrint RelatedNight Caching: It’s not just for Vampires anymoreOctober 13, 2014In “Geocaching Weekly Newsletter”Creepin’ it real: Add geocaching to your HalloweenOctober 30, 2017In “Community””We Come in Peace” GC1DA0H GEOCACHE OF THE WEEK – May 16, 2011May 14, 2011In “Community” Bananaaaa Nightclub Nachtcache (GC5BW4D)center_img Shorter days and autumn weather might make you want to curl up on the couch and let caches be caches — but the shadows of the night can be the best time to seek some of the most exciting geocaches around: Night Caches.MEGAPHOBIA (GC5ENHV)Night Caches are best searched for in the dark. Not for the easily spooked, these caches come in all types — Traditional, Multi, Mystery, Wherigo caches amongst others — and often feature scary tales.Thriller! (GC5ENHQ) and Curse of the Pharaoh (GC4Q1K7)If you’re intrigued to go on a ghostly geohunt at night, make sure to come prepared with a flashlight or headlamp, some extra batteries, and maybe even a glow-in-the-dark pen.To find Night Caches, you often have to follow reflectors that guide you to the hide or glow-in-the-dark ink that can only be seen in the dark and requires a UV flashlight.Some geocache owners include ‘Night Cache’ in the cache’s title to make it clear that their cache is best found at night. Others can be identified through one or more of these attributes:Night CacheRecommended at NightFlashlight RequiredUV Light Requiredlast_img read more

5 Reasons You Should Consider Volunteering at Film Festivals

first_imgInterested in screening your films at film festivals? Here are five reasons why you should consider volunteering before you start making submissions.When you look at the huge number of submissions and all the competition to get into major film festivals, the odds of getting your project in can seem nearly impossible. However, if you’re eager enough, one great way to really learn how to get into your ideal film festival is simply to volunteer.Volunteering is much less competitive, and it can be a good way to make connections, see some great films and panels, and even support the filmmaking community.Let’s look at five of the best reasons to volunteer at film festivals — and how to maximize your time and personal investment.1. Free AccessWhile film festivals are forces of good for filmmakers and film fans alike, one downside is that they can become pretty pricey to attend. Your major festivals like Sundance and SXSW can cost upwards of $1,000 if you’re looking for a full badge or pass. So, if for no other reason, you should consider volunteering to get into festivals for free. Yes, you have to work, but many festivals reward their volunteers with passes that they can use on off days — or other opportunities to check out screenings, panels, and events.2. Get to Know the Programming StaffImage via Life and Times.Having covered festivals for several years (and even having been lucky enough to attend as a filmmaker), I will tell you that it’s the best way to meet the staff, programmers, and founders — or organizers. Festivals are really immersive environments, and you can easily find yourself spending 16-hour days with the same people over the course of a weekend — or sometimes a full week. It’s in those times that you can really get to know the key people involved and understand how they work.3. See the Movies (And What Makes Them Successful)If there’s one piece of advice that I would share with anyone trying to get a film into a film festival, it’s that it’s important to match the right film with the right festival. There are more film festivals in the world today than at any point in the past, and new ones are springing up by the week. Chances are there is a sub-genre, niche, or local festival that is the best fit for you — you just have to do the legwork to find it.Volunteering at festivals is great because it gives you a glimpse into what types of films a given festival shows (features, shorts, or other episodic/series). From there, you can tell if your projects are a good fit — or if you need to look for recommendations for other places more in line with your brand.Here’s an in-depth report on what types of movies get into SXSW (including genres and the cameras they used).4. Make Friends and ConnectionsImage via Jacob Lund.Having volunteered at festivals in the past, I would absolutely say it’s a great way to make new friends and connections — especially if you’ve just moved to a new town or university (as I had). Festivals are usually a good mix of locals and traveling filmmakers, so it’s easy to find people intermingling and introducing themselves as everyone gets to know one another.5. Move Up Next YearWithout stats or figures on this, I still feel safe saying that just about everyone who works in any capacity with a film festival started as a volunteer. Whether it was part time or helping out in some small capacity, everyone has to start somewhere. I’ve seen volunteers become programmers and even festival directors in under five years. It’s about showing up, having a good attitude, and coming back year after year. Once you’re a part of the system — and enjoying your time — volunteering can quickly turn into a bigger role, if not a full-time career.Cover image by Nick Starichenko.For more film festival insights and filmmaking advice, check out some of these articles.10 Things to Know Before Screening at Film FestivalsWhy Independent Film Festivals Matter Now More Than EverThe 10 Best Film Festivals For Up-And-Coming FilmmakersWhat to Include When Submitting Your Film to FestivalsAre Film Festivals Worth the Money?last_img read more

Leh avalanche: Two more bodies recovered, toll rises to seven

first_imgTwo more bodies were recovered, while three people remained missing on the second day of rescue operation in Leh’s avalanche-hit Khardung La Pass, located at an altitude of 18,380 ft.“After two days of rescue operations, seven bodies have been recovered. Three remain missing, for whom the rescue will resume at the first light on Sunday. The seven bodies are being airlifted to Zanskar on Sunday morning so that they can be handed over to their families,” deputy commissioner of Leh, Avny Lavasa, told The Hindu. The rescue was called off on Friday evening due to inclement weather and was resumed on Saturday morning. High-tech gadgets, including human detectors, and sniffer dogs were used to trace the civilians buried under snow, said an official.Five locals killed in the avalanche were working as porters with the Army. Two vehicles carrying 10 civilians were swept away and buried under the avalanche of approximately 20 ft depth and 800 m length which hit the Khardung La Top-South Pullu stretch on the world’s highest motorable road on Friday morning. The rescue is being jointly carried out by the State police, the Army and the State Disaster Response Force. It is likely to enter a difficult phase on Sunday as the meteorological department forecast more snow in Kashmir and Ladakh in the next three days and possibility of more avalanches in the upper reaches.Fresh avalanche warnings Divisional Commissioner, Kashmir, Baseer Ahmad Khan on Saturday issued avalanche warning for nine avalanche-prone districts of Kashmir division.“The warning has been issued for the avalanche-prone areas of district Anantnag, Kulgam, Budgam, Baramulla, Kupwara, Bandipora, Ganderbal, Kargil and Leh,” said Mr. Khan.People living in areas were advised “not to venture out to avoid the loss of lives”.“Deputy Commissioner are asked to take all the precautionary measures and to keep the SDRF, police and para-medical staff with ambulances in readiness to avert any untoward incident,” said Mr. Khan.last_img read more

Roach: Loss to Mayweather affected Pacquiao the most

first_imgMOST READ LATEST STORIES SEA Games hosting troubles anger Duterte Manny Pacquiao’s knockout loss against Juan Manuel Marquez in 2012 did not bother him as much as the setback he suffered against Floyd Mayweather Jr. in 2015.According to Hall of Fame coach Freddie Roach, Pacquiao was never the same fighter in the aftermath of being stopped as a pro. But he explained that Pacquiao, who suffered stoppage defeats in the early days of his career, saw the knockout loss as just another part of the sport.ADVERTISEMENT Hotel management clarifies SEAG footballers’ kikiam breakfast issue “Manny Pacquiao knows that being knocked out is part of the sport and accepts it more than anyone else,” Roach told boxingscene.com. “It’s part of the sport, unfortunately, things happen and that night things did not go our way.”Pacquiao (60-7-2, 39 KOs) is training under Roach, best friend Buboy Fernandez and strength and conditioning coach Justin Fortune for his defense of the World Boxing Association (WBA) “regular” welterweight title against Adrien Broner (33-3-1, 24 KOs).FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionThe contest scheduled Jan. 19 at MGM Grand in Las Vegas, with Showtime Pay-Per-View carrying the bout.In the same Las Vegas venue in 2012, Pacquiao faced Marquez for the fourth time in their rivalry. Private companies step in to help SEA Games hosting New season—not ROY plum—on Perkins’ mind TS Kammuri to enter PAR possibly a day after SEA Games opening In the sixth round, Pacquiao appeared to be on the verge of securing a stoppage win when Marquez, in the final seconds, clipped him with a perfect counter and the Filipino star was knocked unconscious.While there was always some talk of a fifth encounter, Marquez made a career decision to reject that option and eventually retired.“We were a a punch away from getting the same result on the other side. If Manny had not lost his balance, he would not have been beaten that way,” Roach recalled.“When they knocked me out the first time I was never the same, but Manny Pacquiao sees it as part of the sport and that’s why I think he’s so efficient.”In 2015 also in Las Vegas, undefeated five-division world champion Mayweather beat Pacquiao by unanimous decision in the bout billed as “The Fight of the Century.” —BOXINGSCENE.COMADVERTISEMENTcenter_img SEA Games: Biñan football stadium stands out in preparedness, completion Manny Pacquiao part of 2019 SEA Games opening ceremony PLAY LIST 00:36Manny Pacquiao part of 2019 SEA Games opening ceremony00:50Trending Articles00:44Manny Pacquiao on Floyd Mayweather: Let him enjoy retirement02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss SEA Games: Biñan football stadium stands out in preparedness, completion LOOK: Joyce Pring goes public with engagement to Juancho Triviño Sports Related Videospowered by AdSparcRead Next Is Luis Manzano planning to propose to Jessy Mendiola? Don’t miss out on the latest news and information. View commentslast_img read more

A Domain By Any Other Name Would Not Rank As Well

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Topics: Originally published Jun 22, 2007 11:55:00 AM, updated October 01 2019 JULIET:         ‘Tis but thy name that is my enemy;         Thou art thyself, though not a Montague.         What’s Montague? it is nor hand, nor foot,         Nor arm, nor face, nor any other part         Belonging to a man. O, be some other name!         What’s in a name? That which we call a rose         By any other name would smell as sweet;         So Romeo would, were he not Romeo call’d,         Retain that dear perfection which he owes         Without that title. Romeo, doff thy name,         And for that name which is no part of thee         Take all myself. I will leave to Juliet any thoughts about how appealing Romeo would be if he had a different name.  But what I can tell you is that your domain name has a big effect on your ranking in Google and other search engines.  Here are some of the reasons to look into buying a premium domain name.1) Look bigger than you are.  Even a small business can look big on the Internet if you have the right domain name.  If you are a local marketing firm, you look like you know what you are doing if your URL is www. LeadMarketing .com instead of www. MyCambridgeMarketing-Online .net  And, usually a premium domain is far less expensive than many other marketing activities.2) Get more traffic.  With the right domain name, you can get more traffic to your website in two ways.  First, some people will just type in your domain into the browser address bar and see what happens.  If you own the domain, your website will be what comes up!  Second, if you have good keywords in your domain, it is much easier to get ranked on the first page of search results, driving more traffic to your website.  Google and other search engines assume that if you have keywords for a search in your domain, then that website is a good search result that has relevant content, and that means you get ranked higher.3) Upstage your competition.  What better way to stand out from your competition than to have a website with the best URL for your industry?  How would you feel if your competitor all a sudden ended up with the perfect domain name?4) Acquire an asset.  Most marketing expenses are impossible to recover any portion of the cost.  The nice thing about premium domains is that they are an asset you can always sell later.  And recently, most domains have been increasing in value, so you might even end up making money on your investment.  Of course, past performance is no guarantee of future results.Now that we have covered some of the ways that a premium domain can benefit your business, let’s discuss how you can evaluate a domain to decide how valuable it will be.  Here are some of the things to think about so you can choose the best name for your company.1) Generic keywords are good.  Most businesses really can’t spend the money to build a brand around their company name, this is especially true for small businesses.  So, if you can buy www. computers .com, you should do it, since it will be better for you than www. gateway .com.2) Avoid punctuation and extraneous words.  Adding a dash into a URL makes it harder to type and look less professional, so avoid it if possible.  Also, adding generic words like “my” or “best” or “the” or “online” to the start or end of your URL is not a good idea.  They don’t add any value.3) Try to get a .com domain.  Unless you are a nonprofit or outside the US, most people assume your business will have a .com domain extension and will usually have trouble remembering your URL if it ends in .net or something else.  Domains ending in .com have always been in higher demand and command higher prices than any others.Now that you understand the value in having a premium domain and how to pick a good domain, maybe you should think about buying one?  If you are interested in buying a premium domain, there are a number of services to do so.  At HubSpot we have used BuyDomains.com before and we have found BuyDomains to be a great place to buy a premium domain.Have you bought a premium domain?  Have you found it to be a useful tool for your business?  Leave a comment below and let me know. last_img read more

How Do You Measure the ROI of Social Media? You Don’t.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome.  Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017last_img read more

5 Types of Posts to Feed Your Business Blog

first_img Because of their exceptional traction, roast will introduce your blog to new audiences — the State of the Twittershere introduced the Inbound Marketing Blog to newspaper readers and France and Canada for the first time. This, in turn, will help expand you blog’s reach. State of the Twittersphere cartoons On the Inbound Marketing Blog, we’ve been using  Spinach – Healthy, Thoughtful Posts Ian-S Clearly a great blog  Tabasco – Articles That Start Fires You should work hard to make sure you’re good at these posts — that you can whip them out, and that your readers engage with them and like them. runaway wind rmburnes Inbound Marketing & the Next Phase of the Web ” is a good example.  ,  Roasts – Big, Hearty Projects I hosted. For this blog, I focus on five categories of posts. Last week   report is a great example. It took a lot of time to pull the data together and do the analysis, but it got great traction. Download the free Advanced Business Blogging webinar Content Types Jurgen Appelo Like this article? massdistraction Raisin Bran – Useful, Everyday Posts The challenge with a roast is to make sure you pick the right project. It’s a lot of time to invest in a single article, so you need to make sure you’re producing interesting, unique information.  to add levity. However you accomplish it, the key to successful chocolate cake posts is simple: have fun. ,   got me thinking about food as metaphor to describe them, so I thought I’d share what I came up with. thrives on a mix of content  — but what type of mix? These are posts that take a lot of time, but that get a lot of attention and inbound links. Our   and  What do you think? ,  These are the posts that establish your business and your blog as a thought leader. They’re posts that probe new developments in technology and changes in your industry. They’re generally a little longer than typical posts, and they take longer to write. My Post ” Originally published Jan 23, 2009 8:22:00 AM, updated October 20 2016 Chocolate Cake – The Sweet Stuff What kind of posts do you publish on your business blog?  Topics: A Message for the Post Office: Direct Mail Is Dying .” This upset a lot of our readers who rely on direct mail. They spoke up — sometimes in sharp tones — in the comments, and we had a lively discussion. Lots of people linked to the article with posts of their own, and the result was that a lot of the nuance about direct mail and its status was uncovered. You can’t do these posts everyday. But they’re an important part of your overall blog mix. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack ,  barron Make sure you do these from time to time (and take the time to do them well), but don’t do them too often. Too much spinach, and your readers will get tired of it. Flickr Photos:  Every so often you need to write an article that asks tough questions. These posts might upset a few of your readers, but they also launch important, valuable conversations. For example, last week I did a post called ” Every blog needs fun stuff that goes down easily and shows that you don’t take yourself too seriously. These types of posts come in all sizes, shapes and forms. If you publish a business blog, you probably know how easy it is to get stuck in a rut, writing the same articles over and over again. videoslast_img read more

HubSpot TV – Sharing the Love on Slideshare with Guest Marta Kagan

first_img What the Fk is Social Media? How to interact on Twitter: @ Intro Survey by B to B Magazine and the Association of Natinoal Advertisers ! Register here: Most looking to implement in the next year (1) blogging (2) mobile (more for BtoC) karenrubin Webinars are almost exclusively for B2B – 48% of B2B marketers said they were effective, only 6% of B2C said they were effective www.HubSpot.tv , 13 hours of video is upload to YouTube every minute : If you’ve been watching HubSpot TV for the past year, you’d be ahead of the curve! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack More focus on demand generation – from 39% to 47% of people – also a drop-off of people saying brand building was the goal 3 out of 4 Americans use social technology – Forrester HubSpot TV 1 Year Anniversa Marta Kagan, @ Marketing Takeaway Closing Watch the Tweetup Promo Video: Download the free webinar JamonHolmgren asks, B to B marketers embracing social media at an increasing rate Microsoft and Yahoo sitting in a tree…K.I.S.S.I.N.G! “Providing accurate, useful information that informs in a non-self-promoting manner gains credibility,” mzkagan Managing Director of US for Espresso Originally published Aug 2, 2009 8:54:00 PM, updated July 04 2013 81% of BtoB marketers using LinkedIn, then Twitter, then Facebook (Twitter much higher for B2B, Facebook lower for B2B) 5 billion minutes spent on Facebook each day Blogging in a Flooded Market Shouldn’t Mean Failure Marketing Takeaway “Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.” Webinar: How to Use Online Video for Inbound Marketing Defininga “tweet” for the uninitiated and explaining how to create an accountdoesn’t resonate with everyone. “Why would I want to do that?” is acommon reaction. However, demonstrating the power of Twitter as adiscovery engine for what is happening right now through our Search andTrends often awakens a sense of wonder which inevitably leads to a muchmore compelling question, “How do I get involved?” “thebig takeaway is that Bing will now power search on Yahoo! and Yahoo!’ssalesforce will sell the premium (non-self service) search advertisingfor Yahoo!/Bing” http://itunes.hubspot.tv/ You will want to optimize for Bing since it will have a reasonable % of market share , @ Social Media Defamation Lawsuit “Beyourself and blog about the things that excite and interest you(without sounding like a commercial, of course) and you’ll be fine,” Don’t panic! You have some time on this onebut be aware that it is going on and you will probably want to optimizefor it eventually. : Make sure you understand the engagement process for your customers. Marketing Takeaway #2 “Themore you can build relationships and trust with the online leaders inyour community, the more traffic you’ll get on your site, and the morepeople you’ll be able to convert to leads and sales,” ” Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO Bingvalues “keyword use in subdomains and root domain names (Google lovesexact keyword matches, but Bing really likes any keyword placement inthe sub or root)” Headlines Forum Fodder: 57% of B2B marketers “using social media channels” compared with 15% two years ago : As a business, monitor and respond on Twitter, but think twice before blowing anything up. New Twitter homepage puts search at its heart ry Tweetup Marketing Takeaway Next Week: Bonafied Marketing Genius Doing it Right http://www.youtube.com/watch?v=UKaJs4L290A UPDATED: Rounding up the buzz… Will one Chicago woman’s Tweet cost her $50,000? http://hstv1year.eventbrite.com “Rememberthat Yahoo! said full implementation may lag up to 24 months (2 years)behind regulatory approval (which itself could take months), so you’vegot some time.” mvolpe mzkagan Twitter Puts Search at Core of Homepage with AmandaBonnen: “@JessB123 You should just come anyway.  Who said sleeping in amoldy apartment is bad for you?  Horizon Realty thinks its ok.” Episode #51 – July 31st, 2009 HorizonRealty says she “maliciously and wrongfully published the false anddefamatory Tweet on Twitter, thereby allowing the Tweet to bedistributed throughout the world.”  (She has 20 followers.) “What can I add to the conversation that a better programmeror graphic designer or SEO professional hasn’t already covered?” 93% of social media users believe a company should have a presence in social media Social media use soars among b-to-b marketers : Don’t tweet anything you wouldn’t mind having on the front page of Google.com. – Publish something creative on Slideshare. Marketing Tip of the Week , and @ in your tweet. How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway to learn how to use online video to grow your business with inbound marketing. Episode Length: 23 minutes, 23 seconds Subscribe in iTunes:last_img read more