In a setback to the government’s efforts to pass the triple talaq Bill in the Rajya Sabha, the Janata Dal(U), a National Democratic Alliance partner, on Saturday said it would oppose the draft legislation in the Upper House.Party spokesperson K.C. Tyagi slammed the Bill, which criminalises instant divorce by Muslim men with a jail term of up to three years, and said it was of an “imposing nature” and would “definitely create a lack of trust in society”.“We believe that ours is a nation based on a delicate balance in respect of laws and governing principles for different religious and ethnic groups. We must not impose any view without obtaining substantive consultations,” Mr. Tyagi said.The JD(U) does believe in reforms, but these should be brought after in-depth consultations with various religious and ethnic groups, he said.The Bill may be tabled in the Rajya Sabha on Monday, sources said. The Lok Sabha passed it on July 25 and if the Rajya Sabha passes it, it will become law, replacing an ordinance which had enacted a similar provision through an executive decree.The JD(U), led by Bihar CM Nitish Kumar, did not vote in the Bill’s support in the Lok Sabha and staged a walkout. It made little difference though, as the BJP enjoys a strong majority in the House on its ownThe party may adopt a similar tactic in the Rajya Sabha.The numbers are much trickier for the saffron alliance as it is still far short of a majority and depends on parties like the BJD, the TRS and the YSR Congress — which are not aligned to either the BJP-led NDA or the Opposition.The JD(U), which is otherwise an NDA constituent, has six members in the Rajya Sabha, whose current strength is 240, according to details on its website.The government had recently got the better of the Opposition, which includes the Congress, the TMC and the Left among others, in the Rajya Sabha when it got the RTI Bill passed with the support of the BJD, the TRS and the YSR Congress.However, the three may not take a similar stand on the contentious Triple Talaq Bill, which faces strong opposition by a number of Muslim groups.
So, you’re doing a website redesign ?”Why?” is the question I always ask. Unfortunately, I usually get the wrong answer. However, if you’re doing a website redesign in order to increase traffic and generate more leads and sales from your internet marketing activities , than you should continue reading.Free Workbook: How to Plan a Successful Website RedesignThe other day I argued that most web design firms don’t design and develop websites with business goals in mind . The biggest area where these firms *generally* lack know-how is how to do a website redesign with SEO in mind. If done wrong, here’s what happens:You could lose your rank for keywords you are already ranking for. Whether you’ve put much effort into SEO already or not, most websites generate a good portion of their traffic from their organic search listings. Don’t screw it up.You could be rewriting content for no strategic reason. If you have an existing website, chances are that you’re *almost* ranking for at least a handful of relevant keywords. When you’re rewriting content, you should find out what those keywords are and then use them to guide your content creation.You could lose the value of your inbound links. Existing links from other sites usually point to different pages on your site. They drive direct traffic and support your SEO. Make sure you map and redirect old pages to new ones.You could do a lot of things that need to be redone again. SEO affects how you organize the pages on your site, your navigation, the words you use to name your pages and many more things that are more expensive and time consuming to change after you build your site. So, if you’re a marketing manager or a business owner relaunching your website, it’s important for you to understand this process. Since this process requires thorough keyword research and since keyword research requires knowledge of the business, this should be a very collaborative process.The company you hire should have these skills and collaborate with you, or you should find someone that will.As I mentioned in my last post, there are parts of your internet marketing strategy where you need to be intimately involved . This is one of them. Topics: Originally published May 7, 2008 8:15:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Redesign
Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our inbound marketing kit . Right before HubSpot’s co-founder Dharmesh Shah took the stage to share wisdom from the book Inbound Marketing , Brandon Eley , the author of Online Marketing Inside Out shared his personal experiences in starting an online business. In different words than we use at HubSpot, he basically told us that the fundamentals of inbound marketing are the best solution to drive a thriving business today. Brandon learn ed some inbound marketing lessons the hard way, but as an early adopter who was growing his business from about 1999 through 2003, it was sort of to be expected. 2BigFeet.com was started as an online business in LaGrange, Georgia in late 1999 by two regular guys who knew how hard it was to find large shoes. In the early days of online retailing, the 2BigFeet team wanted to get found online and turn those eyeballs into dollars. They stumbled along the way, costing the business money and in many cases revenue. Brandon wants others to learn the easy way … by his example. Brandon’s key takeaways from his talk today: 1. Don’t Believe the “SEO Guys”Right after taking their site live, 2BigFeet hired an SEO consultant who ‘guaranteed’ them they’d be on the first page of Google. Sure. Right. At the time, he didn’t know better, but today we all should. There is no such thing as a guarantee to get on the first page! There are a lot of tactics that you can employ to improve your rankings , but hiring someone else to do what it takes, which is creating high quality content with relevant keywords, is not the answer. Brandon and the team were a few thousand dollars shorter and had lost about 3 months of time before they fired the SEO guy and worked on it themselves, improving results along the way. SEO is hard work because it is all about fresh and relevant content, so don’t believe any hype.2. Don’t Succumb to the Lure of the “PR Lady”A few years later, 2BigFeet felt they’d hit a plateau, and someone put them in touch with a PR lady who promised to get them coverage in pubs, local news, magazines and more. After a few more months, several thousand dollars and zero ‘free’ coverage, the team decided to cut the PR cord as well. Inbound marketing espouses the belief that journalists are out there looking for great stories — by reading blogs and following tweets — rather than waiting around to be spammed by a PR pitch. I believe there is a healthy balance that can be reached, but ultimately, great content that is findable delivers better ROI than a pure PR play . I think Brandon might agree.3. Don’t Forget to Do Usability TestingFinally, in a turn that some might think isn’t really about marketing, Brandon talked about usability testing. Turns out, there is a lot of testing in marketing, and in this case some usability feedback spurred the team to do what is effectively an A/B test on a call-to-action . They originally had a promotion code for flat rate shipping, but very few people took advantage of it and were frustrated and confused about how to use it. By moving from a promo code to a more automated flat rate shipping option, they found that conversion improved dramatically. Now, testing is a core part of their culture, and I think it should be for any marketer.By the end of his talk, part of me wished that the concept of inbound marketing had been around in 1999 so Brandon wouldn’t have had to figure it all out himself. The other part of me was thrilled that he shared his story so that small businesses the world over can dive in and be successful with Internet and inbound marketing, the easy way. Looking for more content from SXSW? Check out our HubSpot at SXSW content feed at http://blog.hubspot.com/sxsw ! Today, on the Day Stage at SXSW, there were a slew of speakers on Internet and social media marketing — just check out the schedule. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound Marketing Originally published Mar 13, 2010 4:47:00 PM, updated March 21 2013 Public Relations Inbound Marketing Kit
Originally published Jun 8, 2010 10:00:00 AM, updated February 01 2017 Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Twitter Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. In the coming weeks, we will look at social media lead generation best practices across many social platforms. Today, we are going to focus on one platform that is at the top of most B2B marketers’ lists: Twitter. Test, Don’t Assume When thinking about social media lead generation, the only safe assumption to make is to “always assume your assumptions are wrong.” Instead of making assumptions and excuses for why your company “can’t” use social media for lead generation, develop clear tests that allow you to measure and collect data around a variety of social media lead generation programs. Tests should be agreed upon by all decision-makers and have clear benchmarks for lead quantity and quality goals. Before any test, it should be clear that if the test meets the goals, it will get the resources needed to continue; if it doesn’t, it won’t. How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. It is your job as a marketer to convert new visitors and connections from Twitter into leads. This isn’t a blog post about how to get started on Twitter or get a ton of followers. We already have a ton of information to help you get started using Twitter for business . This article is for people who understand Twitter and are looking to take the next step to drive leads for their business. Generating B2B Leads With Twitter Profile Pages A Twitter profile page presents a couple of opportunities to optimize for lead generation. The first opportunity for optimization is the Twitter background. First, make sure you have a custom Twitter background for your company. What is also important is to include a call-to-action or URLs pointing visitors to potential lead generating web properties. Make sure that if someone arrives at your Twitter profile, they will instantly know how to get more information. In addition, make sure they can obtain that information in a way that could also convert them into a lead. As a bonus, you can use the browser extension ClickableNow to make your Twitter profile background links and calls-to-action clickable for users who have the plug-in installed. The second, and more important opportunity you have to use a Twitter profile page to drive B2B leads is with the profile URL. Most companies simply put a link to their corporate website homepage. This approach is fine, as along as you have lead generation opportunities on your homepage and have done some testing to optimize your homepage as a lead generation tool. The problem is that many businesses don’t use their homepage to drive leads. If this is true for your business, then you may want to consider using the URL for your blog if you are using it as a lead generation tool. The other option is to create a custom Twitter landing page that provides information and insight about your company and includes a clear call-to-action or form to support lead generation. Distributing Content via Twitter for Lead Generation Using Twitter as a way to distribute content and information can helps drive leads for other content properties such as blogs, contests, webinars, eBooks, etc . When distributing content via Twitter, use a URL shortening service such as bit.ly to track statistics for the clicks and shares of your content on Twitter. This will be an important set of data to better understand what subjects and types of content drive the best traffic and leads from Twitter. Twitter serves as a great platform to generate word-of-mouth buzz around your content and ideas. As a marketer, it is critical that you have clear calls-to-action and lead generation opportunities on your blog, in your eBooks and other content you are sharing on Twitter. This, combined with closed loop web analytics , can drive clear reporting for leads and customers acquired through Twitter. Using Twitter Search for Lead Generation One of the major keys to mining Twitter for information is being able to find the most relevant information and people to your business: customers, thought leaders, media analysts, etc. Using advanced Twitter Search allows businesses to dig deeper into conversations. If you find a key reporter or analyst that covers your business on Twitter, leverage the people search feature to see who they have been talking to about your industry. This can help identify what your competitors’ relationships are like with influencers and help you determine the type of information and trends they are covering. Knowing this can help your business to tell its story better and improve lead generation offers. When identifying sales prospects and influencers on Twitter, bio information is a key piece of data. Tweep Search is a third party tool that enables users to search Twitter bios for keywords. As seen in the image above, gathering listings of users by industry and expertise is free and simple. This information can be used to generate leads and build a relevant Twitter follower base.Twitter is simple and yet complicated at the same time. Conduct tests and leverage the advice from this post to develop effective Twitter lead generation strategies for your business. How has your business used Twitter for lead genernation? Webinar: Twitter for Marketing and PR
– Email is an important part of the lead generation mix. Create a great email marketing campaign with an offer that each partner can send to new leads. Maybe it is a free assessment of a website, or an opportunity to attend a free consulting session. This campaign is to help move leads further down the funnel and to help increase a partners lead-to-customer percentages. Often channel managers have the ability to give marketing funds for offers, so why not provide them the email message to use as well. In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction” 1. Identify Longtail Keywords Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? brackenb your partners or resellers can quickly optimize their pages . 2. Provide Partners with Lead Generation Offers – Find 10 keywords that are in the longtail for your services or products and provide them to your resellers and partners to use. Keywords need to be used in a consistent way on each webpage in the page title, the URL, the page headers and text. By doing the background research and providing a starting point, Photo Credit: 5 Tips For Channel Partner Lead Generation 3. Create a Landing Page Template – Create an offer such as a ebook or webinar that can be downloaded or accessed from each partner’s website. Maybe your company provides security software and you have a tool that does a quick, free sweep of their network to test for vulnerability. Another option would be to offer a free assessment that will help prospect better understand which product offering best fits their needs. By creating these downloads, you are giving your reseller network an offer they can give visitors that come to their websites. 5. Share Partner Successes – If one of your partners is finding an offer is converting leads well or a free assessment is leading to more business in the door, let the network know! Inbound marketing may be new, but closing a deal is well understood and anything that drives more business to one partner will help the overall brand and network as well. Share the success! What have you done to help improve inbound marketing for your channel partners? – Create a standard landing page that every reseller can put on their main page of their website to both capture lead data, and provide an offer. 70% of visitors to a website are in the “early stage” of buying. They are not ready to purchase, but are starting to investigate. Instead of having them visit your site and then “drive on”, give them an offer in exchange for collecting some of their information, even if it is just an email address. This will allow you to stay in touch with them via email offers or turn over the lead to your sales team for qualification and follow up. 4. Develop An Email Template and Campaign Originally published Sep 2, 2010 2:00:00 PM, updated October 20 2016 Topics: Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
only 19% saying the medium was completely or very trustworthy my previous post only a third of the online population used both Further research showed that even though Facebook and Youtube were popular sites Social Media In the UK among users aged 16-24 attributes of each, while content is the driving force for 20% of social networking time was spend on a mobile device this post earlier this week, online ad spending in the UK is far and away the largest per user spend of any country in the world. social media advertising is predicted to grow at a rate of about 45% over the next two years Inbound Marketing In 2010 most consumers were pretty skeptical of information published on social networks with eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting. It’s no surprise that , utilizing two channels such as video with social media can create a synergy that can often result in increased adoption and an overall success. With the ease of multimedia production these days, video offers another great method for driving engagement. Bruce Daisley, head of YouTube and display at Google UK had this to say about video and engagement: and this number is growing. As the sharing of media becomes easier and easier on mobile devices it is essential that your content is presented in a way so that when it is shared it can be easily consumed. . According to a poll by the Ipsos Marketing’s Consumer Goods team, consumers were more likely to visit a company’s website than become a Facebook fan or follow a company on Twitter. However, when looking to connect with other customers or share opinions Facebook was the preferred method. How do you take advantage of this? Use social media to communicate with your loyal following and let them be evangelists for your company. Listen to the feedback your getting and respond to customer requests, so that when a new visitor comes to your Facebook page they are confronted with glowing recommendations from your existing customers. Originally published Jan 21, 2011 3:00:00 AM, updated July 11 2013 . However, of the complainers that did receive responses only 40% received a quick response , so make sure you respond to those complaints! In a IAB UK study of the 7.7% of respondents who said they had complained about a brand on a social network or forum Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Engage With Your Followers Once again this reinforces the idea that content is the driving factor for a lot of a websites traffic. The key takeaway from this quote is that “content is the driving force.” Whether it’s a video, a blog post, an audio clip, or an online game, remarkable content is going to be what gets shared. Topics: strategies, and this research shows the complementary Keep Creating Great Content . As mentioned in roles the two sites can take. Key findings are that brands “More brands are trying to work out how to drive their social As I mentioned in I hope that some of these tips were helpful in helping you to understand the importance of social media in regards to the future of online marketing and getting started with your social media marketing strategy. Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Inbound Marketing offers a great alternative to traditional advertising methods. Inbound Marketing levels the playing field by rewarding quality of content instead of size of marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media. whether users share or ‘like’ a brand.” . What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012. What this says to me is that social media marketing is a huge opportunity for businesses looking to increase their online presence in the near future. Once again, the time is now and below I’ve listed a few ways you can start to take advantage of this. Establish Trust With Your Audience Optimize for Mobile 78% said they were pleased with the replies advertising on YouTube and Facebook benefit from the
Social Media Engagement Originally published Sep 13, 2011 1:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what’s necessary to help it spread?When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.So if it’s so easy, everyone must be doing it, right? Wrong.According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.But what’s even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.Marketing TakeawayDon’t miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don’t do it.BrightEdge Technologies’ study focused on social sharing buttons on websites’ homepages. While a website’s homepage isn’t the only place marketers should be adding social sharing links, the study’s findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content — landing pages, blog articles, product pages, etc. It’s an easy, sure-fire way to extend your reach.Have you added social sharing buttons to your content yet?Photo Credit: joyosity Topics:
Social Media Engagement Topics: Originally published Sep 20, 2011 5:00:00 PM, updated July 28 2017 This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh?Here are 34 ideas and tips for you to use for your own Twitter community to keep them engaged and coming back for more.Responding to Followers1. Check your @replies regularly with a Twitter client. Reply to your users’ questions.2. Assign tweets to an appropriate team member who can answer followers’ question if you cannot.3. Offer to email with community members if they have further questions.4. Have a blog post answering FAQ’s that you can refer to. Link to it regularly.5. If you work in a regulated industry, pre-write 140-character responses to common questions that are pre-approved by stakeholders. This will enable you to still engage in real time with those who are asking questions.6. Use “@Reply” in the very beginning of a tweet to someone if you only want your followers who follow them to see the tweet. Add words or a character in front of the @reply if you want all of your followers to see the tweet.7. If a conversation turns into a heated debate, know when to take it off of @reply and use direct messages (DMs).8. Thank people who comment on and share your blog posts.9. Thank people who share your webinars and ebooks.10. Write as you would write in regular conversation. Use emoticons and exclamation points. Write in first person. (Examples: “I’m sorry.” “We’re excited.”) It shows that an actual human is behind the Twitter account.Twitter Tools11. Find and follow your competitors’ followers using FollowerWonk. Learn from them, and tweet the types of content and hashtags they care about.12. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account.13. Add UTM codes to your tweets to track your referring traffic from Twitter in Google Analytics.14. If you’re tweeting as part of a webinar or Twitter chat, kindly alert your followers and recommend that, if they don’t want to see your tweets, to use Proxlet to mute you.15. Use SocialBro to identify demographic information about your Twitter followers. Learn factors like nationality and gender, and participate in relevant holidays. (Example: Happy Boxing Day to our Canadian followers!)16. Measure your click-throughs on the links you share with bitly. Replicate the kind of language you use in those tweets to increase engagement from your followers.17. Don’t wait for Google Alerts. Maintain and monitor a Twitter list (in a Twitter client) of the actual publications and companies that matter most to your industry and community. When news breaks about your industry, you’ll be the first to share it. This builds authority.Sharing Your Content18. Post tweets of your blog posts. Use a variety of headlines, and test what drives the most click-throughs.19. Schedule tweets of blog posts on the weekends, as people read on the weekends, too. Also, post tweets of blog posts at night, as this targets people in other time zones.20. If your blog post is a list of tips, offer one tip with a link to the post as a “teaser.”21. If you feature tools or other companies in your blog posts, Cc them on the tweets to let them know so they retweet your content.22. If you have evergreen content on your blog, don’t be afraid to schedule tweets of those older blog posts. A few months later, they will still be valuable to your audience, and your readers may have missed them the first time.Incorporate Other Platforms23. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t beg for Likes and members, though. (It’s annoying.)24. Share your email newsletter on Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up.25. Do a Twtpoll. Ask your followers a question, and use the results for blog content.26. Participate in relevant Twitter chats related to your community.27. Don’t cross-post your content to Facebook and LinkedIn. They are different platforms; treat them individually.28. If you’re working on a blog post, ask your community members for help. Reach out to them, and ask for their tips. It shows there’s a person behind the Twitter account.Create Original Tweets29. Offer a daily tip just for your Twitter followers.30. Tell a joke or a riddle.31. Use pictures. Show what you’re working on. Offer a behind-the-scenes look. Take a picture at a conference or event.32. Ask your followers a question or for their opinion on a relevant topic. Collect the tweets with Storify, and use them for a blog post.Follow Friday33. Use #FollowFriday to shine the light on your most engaged community members.34. Do a “special edition” #FollowFriday and give it a theme. Group special community members together for a specific reason, trait, or contribution to the community.How do you engage your audience with Twitter? Let us know in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The Right Content to the Right Person at the Right TimeAt the end of the day, inbound marketing is about relevancy. You earn new leads because you publish quality content that is relevant enough for someone to download and read. But what happens after they convert? For a lot of marketers, inbound methods stop here — and they shouldn’t. The way to keep leads engaged and turn them into happy customers is to extend that relevant experience throughout their decision-making process.Here’s how it works in HubSpot 3: A website visitor converts into a lead because they found a piece of content useful. From that moment forward, HubSpot Contacts starts building an understanding of what interests the lead has based on each interaction he or she has with your company. Each one of those interactions informs and shapes all future communications to that specific lead. What’s more, because Contacts stores the lead’s history with your company, it can approximate where the lead is in their decision-making process to help you tailor content that fits that stage of consideration. Because all of your communication tools are in HubSpot, everything from emails to CTAs, forms, and images on your site take on the ability to adapt to be more relevant to each individual contact.Learn all about the new:Smart CTAs: Powered by data from Contacts, Smart CTAs enable you to create images and calls-to-action for your website or emails that dynamically adapt to reflect the viewer’s interests, industry, lifecycle stage, or other areas of segmentation.Smart Fields: Smart fields are a long-awaited answer to anyone who is sick and tired of filling out yet another website form with the same information. As you collect more information about your leads, Smart Forms remove any field that has been completed in the past, creating shorter and shorter forms for your leads without sacrificing valuable information.Email: Target specific segments, and personalize your sender, subject, and message body content with any field or custom field from your contact profile.Workflows: Workflows enable you to trigger targeted communications based on a lead’s behavior. A divergence from traditional marketing automation, however, Workflows also allow you to update details in a lead’s profile based on activity across channels, including social media. In that time, the world of online marketing has grown increasingly complex. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Even then, we thought that was a lot. Today, we talk to some companies who are using twice that amount — just to communicate with their prospects and customers. And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need.So now, there is another opportunity: a chance to help marketers in companies of every size and industry reduce the noise that has made marketing increasingly more fragmented, and get back to the strategy and art that makes marketing people can truly love.Today, I am really happy to introduce you to HubSpot 3. An End to Isolated Tools and Fragmented MarketingMarketers have grown far too accustomed to CSV files. We spend way too much time importing, exporting, and patching together isolated sets of data just to get a clear view of our marketing. HubSpot 3 was built to be the antidote to all of those extra steps and the fragmented customer experience they create.It all starts with the single, centralized marketing database, your most important marketing asset. The database, which we call Contacts, gives you a complete history of every interaction you’ve had with your leads and customers across channels. Every single HubSpot tool is unified and made more powerful by Contacts. Your emails become smarter, your landing pages more dynamic, and your social media shares more integrated into the rest of your marketing strategy. Contacts is your all-in-one marketing control center.Learn all about the new:Contacts and the Contact Timeline: The central brain of your marketing, Contacts keeps track of what matters to your leads and customers and how engaged they’ve been with your company.Smart Lists and Segmentation: Smart Lists are contact lists based on a set of criteria; they automatically grow and update over time. An Uncompromised View Into Your Entire StrategyHubSpot has always believed in analytics that run across channels and give you a complete view of your marketing. In HubSpot 3, not only are lead and customer data shared across all of your tools, but we’ve also actually physically tied views from each of the tools into the others, so you can see how each channel is influencing others.Learn all about the new:Social Contacts: See which of your leads clicked on something you shared in social media, and quickly add them to a list to nurture. In the Contact profile, see how active each lead has been in social media and how recently they’ve engaged with you.Landing Pages: Run an entire campaign from one view. Create, test and promote landing pages, then see which channels (email, social, search, etc.) are bringing leads to it. A Marketing Platform and Community That Makes 1+1=3We’re in this for more than just software. We’re in it for the love of marketing. It’s that love that’s behind all of the free tools and ongoing training we provide, which we’ve consolidated and re-launched as HubSpot Academy. And it’s the shared passion for good marketing that unites our ever-expanding marketplace of more than 60 add-on apps and 100+ top-notch service providers. The combination of the marketplace and world-class coaching adds volumes to HubSpot 3. Oh, and did I mention? A way to take this all on the road.To make HubSpot 3 portable, HubSpot is releasing its first-ever mobile app. The iPhone app — which can be found in Apple’s App Store — gives you instant access to your marketing analytics, the award-winning Marketing Grader app, and every lead and customer’s contact record with your company. You can even get push notifications when new leads come in, which helps you follow up immediately.Learn more about the mobile app, or download it for free from the App Store.This morning at Inbound 2012, I announced HubSpot 3 for the first time. I am incredibly proud of the work that went into it, and I’m excited for what it will open up for marketers everywhere. I firmly believe that the methodology and platform fueling HubSpot enables our users to create marketing that people will truly love — an end goal that makes all of us HubSpotters smile.If you’re a customer of ours, you can learn more about migrating to HubSpot 3 within your individual accounts. New customers can purchase the newly released platform at current HubSpot prices until September 1, when prices are slated to increase.An explanation of the full release can also be found at www.hubspot.com/3. Inbound Marketing Originally published Aug 29, 2012 10:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Gary DeAsi, Marketing Operations Manager, SmartBear Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 12, 2013 12:30:00 PM, updated October 30 2019 Pain: Improving Your Long-Term Email Marketing Strategy With A Single EmailSolution: A/B Test Every Email You SendThe “problem” with every email you send is that it depends on a variety of factors for success. Did you see dramatically impressive results because of the subject line or the call-to-action copy? Did the email totally flop because of the visual employed or the length of the actual message?Unfortunately, you won’t be able to solve these questions immediately. And you can’t magically create a plan for long-term email success in one day. This makes it difficult to pull out a trick from your back pocket when you’re in the need for a quick email win. That’s where A/B testing comes in. A/B testing can benefit the overall growth of your email marketing channel by providing you with bits of insight every day. Every email you send without an A/B test is a lost opportunity for growth. It’s also a lost opportunity to remedy future email campaigns.Try creating a backlog of A/B testing ideas that you and your colleagues can continuously add to. You can then pull from this list every time you send an email to ensure you’re benefiting your long-term email strategy with some insight from your email audience. For example, in 2011, we conducted a test to see if including a personal name in an email’s “from” field would increase email clickthrough rate. In the test, we saw that the control (From “HubSpot”) had a 0.73% CTR while our treatment (from “Maggie Georgieva, HubSpot”) had a 0.96% CTR — the personalized “From” field was a clear winner with 99.9% confidence.That one test has now served us through our email marketing strategy as a whole.”A/B testing is a critical part of improving email results over time, and each email you send is an opportunity to test some element of your campaign. I keep a backlog of these elements to test so I have something in mind every time I’m ready to sit down and create an email.” Ellie Mirman, Head of Marketing, Mid-Sized Business, HubSpot Laurie Cutts, Director of Marketing, Nanigans Pain: Overseeing a Tiny Mistake in a Huge PromotionSolution: Create an Approval Process or ChecklistOh the joy of clicking “send” on an email. You’ve dedicated time to the message, the layout, the call-to-action, and every detail in between. An hour later, you get your first response. YES!, you exclaim in joy, only to learn that your email didn’t include social share buttons for people to spread the content.Whether it’s forgetting to include social share buttons, specify a suppression list, or a good ol’ typo, tiny mistakes like this can give you a big, unnecessary headache. You can resolve this by either having an approval process in place for your emails, or by simply creating your own email checklist. The checklist option is more tactical, including elements such as sending to the right list, selecting the correct suppression lists, ensuring all hyperlinks work, and proofreading all content in the email.”In many companies, there is an approval process before sending an email. Certain people need to write copy, others design the email, and others need to review and approve before it goes out the door. Because of this, email can get stuck in circles, or, a marketer is rushing at the last minute to send something out. To ensure that the email creation process goes smoothly, set up a brief process document that everyone has visibility to. Also, let other knows that in order to send out email, requests and deliverables need to be given X amount of days in advance.” Email Marketing Jenn Schlick, Product Designer, POP-Market Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage?I’d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out …”Just buy a new email list and send them the same message you sent last week!””Design doesn’t matter — just throw in some words and ship it!””Segmentation takes up too much of your time … just send the same email to everyone!”Click here to download our free beginner’s guide to email marketing.While these aren’t exactly the best tactics … I understand (even as an inbound marketer) how tempting it can be to take the easy way out.So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they’re using to make email marketing awesome and as pain-free as possible. Below you’ll learn about the various problems or pain points they’ve admitted to encountering, proposed solutions for each, and personal insight into why those solutions are valuable for them.Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion GoalsSolution: Segment Your Marketing Messages There’s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. According to Experian, including the word exclusive in email promotional campaigns boosts unique open rates by 14%. But if you’re looking for a consistent method for generating the necessary open or clickthrough rates, you can’t simply manipulate your email copy to include a specific word each time. It’s repetitive, uninviting, and frankly not always true for the actual message or offer at hand.Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you’re longing for. In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% email clickthrough rate, as opposed to the 7.3% clickthrough rate seen by marketers who used a single list for all their email marketing.”For any evangelical inbound marketer, the benefits of any marketing email should be twofold. The recipient should receive something of value and directly in line with their needs and interests, and I, as the marketer, am looking for a certain percentage of clicks and opens in order to meet traffic and lead conversion goals. By utilizing list segmentation, I can send more targeted emails only to the contacts who have displayed previous interest in a certain topic or offer, therefore greatly increasing the likelihood of an email open or click. Most importantly, I’ve introduced context into the equation, greatly increasing the likelihood of a relationship.” John Bonini, Director of Marketing, IMPACT Branding & Design Pain: Mobile Friendliness Solution: Keep Your Emails Clean With a One-Column LayoutA Gartner study revealed that 74% of smartphone owners use their devices to check their email. Clearly, your emails need to be mobile-ready for the mass population of smartphone users.When it comes to mobile optimization, the immediate thought is to either invest in a mobile application or use software that automatically configures your content for email. While both are beneficial solutions, and the latter is oftentimes critical, having even just a clean email message can help drastically.Mobile users expect information to be delivered in a way that is clear, concise, and to the point. The best way to accomplish this is by sticking to a one-column template, since this format will more easily adapt to multiple screen sizes. Oftentimes marketers use multi-column templates and fancy formatting to capture reader interest. But all this usually does is distract the reader and create an uninviting mobile experience.”Consumers now interact with their email on multiple devices, so it is critical for marketers to deliver a consistent experience across all channels. This will improve the customer experience as well as conversion rates.” Jessica Meher-Quirk, Head of Enterprise Marketing, HubSpot Sarah Goliger, Inbound Marketing Manager, HubSpot Everything You Need to Send the Perfect EmailIn addition to curating the insights above, I spoke with a handful of email marketing experts at HubSpot to dive deeper into how I, as a content strategist, could create something that would benefit their email marketing lives. I invited these experts to a brainstorm meeting during which I posed questions about what would make their email marketing lives easier. This brainstorm unveiled endless opportunities to support email marketers of the world, ultimately leading to the creation of Marketing Box.Marketing Box is a free, virtual package of all the templates, tunes, and training you need for email awesomeness. You can learn more about it, and the science behind it, in the SlideShare below and download it to use as your own resource here. Here’s Everything You Need To Know About Sending The Perfect EmailWhat other email pain points have you come across? How do you alleviate them? Share in the comments! Pain: Lack of Time to Create Emails From ScratchSolution: Clone Old Emails & Update With Fresh Copy, Subject Lines, Etc.Time seems to be the pain point for, I don’t know, everything? But when it comes to email specifically, according to BTOB Magazine, 49% of B2B marketers spend more time and resources on email than on other channels.One of the easiest ways to save some email creation time is to clone existing emails. I know — you’re probably thinking this is a pretty cheap tactic. We’re not saying you should simply resend the same messages, but rather use the same solid foundation you’ve already built to create future email messages. For example, image placement in many email service providers is incredibly more efficient when you simply drop a new image in place of where an old one was, versus dropping and resizing and/or reformatting a new image.”As marketers, we just don’t have the time to always be starting from scratch. If I need to put together an email quickly, I’ll find one that I’ve already sent that uses the template I want, and update the copy, images, and links. This way I don’t have to deal with tedious formatting, and it’s ready to go much sooner.” Topics: Pain: Running Simultaneous Email CampaignsSolution: Create Static Lists to Keep Track of Every Campaign Gary DeAsi from SmartBear Software says that email can quickly become a juggling act when you have to keep track of which leads receive which emails, which leads have been touched recently, and which leads have not been touched in a while. Many times leads will belong to multiple segments, so they may qualify for several email campaigns in a given time frame. When you’re running many simultaneous email campaigns and using filters to suppress leads who have already been sent certain emails within certain time frames, this can cause your marketing automation system to take much longer to calculate your inclusion lists and get your emails out, and it’s a real pain to keep track of manually. This problem can be solved by creating smart and static lists. You can do this in a number of different ways, but two common ways is by asset and by time frame.For example, if you were sending out an ebook to a segment in the first week of a given quarter, you might create two lists. One that “was sent ebook A” and one that “was sent email in week 1.” Now you have to ensure that any leads that get sent that ebook are added to static list number one, and any leads that are sent an email that week are added to static list number. Then when you go to send that ebook out again in a future email campaign, simply add a filter that suppresses any leads that are a member of list number one, and when you send out more emails that week, add a filter that suppresses any leads that are a member of list number two.”Creating static and smart lists will allow you to ensure leads are not sent the same piece of content multiple times, and are not touched multiple times within a given time frame. If you try to accomplish this using filter logic, it will take the system much longer to calculate, whereas with static lists it is a simple true/false statement. This trick will help you be really granular, timely, and precise when managing multiple email campaigns simultaneously, and you will also notice it comes in hand down the line for reporting.” Pain: Designing Emails When You’re Not a DesignerSolution: Use Pre-Built TemplatesAs we’ve already discussed, time is a much-needed resource when it comes to email marketing. And while you may be trained in how to use your diction to properly position and promote your message, you may have never received the opportunity to learn the design component.That’s where pre-built/pre-designed templates can be extremely valuable. By having a set of email templates at your disposal, it allows you to “drop in” your core content and prepare a professionally built email much faster than if you were to outsource design or let design live in a silo outside your immediate team. Consider hiring a designer to build a series of templates that work with your email software, and have those ready in your back pocket for future email sends.”Designing email campaigns can be a source of both pleasure and pain for marketers. The pleasure comes from laying out your message in an appealing format for your readers to enjoy. But time and resources can be a pain. In the end, your team should have a design-driven framework to tell a story. The bones of a campaign come from a template, but the meat still comes from the marketer.”
Originally published Sep 27, 2013 3:00:00 PM, updated February 01 2017 Marketing Case Studies Topics: Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing.You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those few individuals who updated their photos today. Or, maybe you’re just eying the clock, bored out of your mind.We feel you. We know it’s been a long week. And we wanted to help. So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. Puppies, kittens, babies — all are fair game. If you need a little afternoon pick-me-up, keep on reading and prepare to awwwwwwwwww.10 Adorable Marketing Campaigns That’ll Make Your Face Melt1) P&G, “Thank You, Mom” This is seriously one of my favorite ads of all time. Adorable, coordinated kids. Loving moms who sacrifice everything for them. And then those adorable, coordinated kids grow up to be champions — all because of their moms. Honestly, it’s getting me a little teary just writing about it right now. So go on — watch it. I dare you not to be moved.2) Volkswagen, “The Force”This ad also features a cute kid (noticing a pattern here?) — but this time, the boy isn’t sporty. Instead, he’s a Star Wars lover who believes he has superpowers. I won’t ruin the adorableness anymore … just watch the video below.3) GEICO, Customer DelightA crucial part of any inbound marketing strategy is something that lots of people forget about. It comes after you attract someone to your website, convert them to a lead, and eventually sell to them as a customer. After allll of that, you’ve still got work to do: you’ve got to delight your customers so they are yours for life. There’s lots of ways to make your customers happy, but GEICO embraced cuteness in the video below. Heck, it’s even a good lead generation tactic as well — I’m not even a customer and I’m feeling delighted after watching it!4) Pedigree, Police Dog Sometimes, animals just make the funniest expressions. They are not only hilarious, but also adorable. I mean, just look at them pretending to be human! And that’s why the below ad is just so darn cute. If you were in that same situation, you know you’d look EXACTLY the same.Image credit: Ads of the World5) AT&T, It’s Not Complicated “Grandma”So some people have harped on these ads, but I think they are delightfully adorable. The kids are pretty hilarious and apparently it’s unscripted — which makes it even more aww-inducing. 6) Coca-Cola, Game Day Super Bowl MomentsBack at Content Marketing World, we heard about a really cool — and adorable — interactive campaign by Coca-Cola. As a way to promote its brand during the Super Bowl, Coca-Cola created a live, digital experience where people could watch the Coca-Cola polar bears react to moments in the game. Even if you’re not a hardcore football fan, you can’t help but admire the cuteness of three polar bears and a penguin dancing below. Check out their whole YouTube channel to see parts from the rest of the campaign. 7) ASPCA, International Rabbit DayIn case you didn’t know … today is International Rabbit Day, and the ASPCA is celebrating in the best way possible: by tweeting rabbit pictures! A brilliant, and adorable, way to celebrate through Twitter, if I may say so myself. And, if you need more aww moments than this post contains, follow the ASPCA for more rabbit pictures throughout the day.A very special #RabbitDay shout out to our very own @KeeleyMangeno’s adorable bunny, Kannoli! pic.twitter.com/d7U4jZtoRe— ASPCA (@ASPCA) September 27, 20138) Dumb Ways to DieIf you had to remind people to be careful on public transit, how would you do it? With wagging and scolding? That might not work so well. The Australian Metro decided to get cute with this animated diddy. Warning: It can and will get stuck in your head all day … but you won’t mind because it’s so darn cute.9) Hipmunk’s ChipmunkSometimes, you don’t even need for an animal to be real for it to be cute. Hipmunk’s chipmunk, though technically a cartoon, is probably one of the cutest animals out there. It’s just so cheery and adorable! Check out Hipmunk’s Facebook page to see how precious (not to mention versatile) the chipmunk mascot can be. 10) Kleenex Cottonelle And last, but certainly not least, Kleenex Cottonelle released this ad that really only needs one word to describe it: puppy! Don’tcha just want to snuggle that pup after watching it? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Survey Creation Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 1, 2015 6:00:00 AM, updated August 29 2017 For marketers, tracking meaningful data is key to understanding how to generate leads. Of this data, pointed feedback from prospects and customers is especially valuable. The best way to collect it?Surveys.Done well, a single survey that follows best practices can yield eye-opening information — the kind that forever changes the direction of an organization for the better. On the other hand, a poorly written survey will return useless data while creating a frustrating experience for the respondent.So, why do these long, agonizing surveys persist?Too often, marketers and researchers fall into the trap of focusing exclusively on their own need for answers, and not enough on the experience they create for the respondents. When that occurs, respondents sometimes take shortcuts through the survey (if they finish it at all), and neither party wins.To right that wrong, we’ve laid out seven helpful tips to nudge your respondents through a whole survey in a way that creates a positive experience, without sacrificing the actionable information you’re seeking.Download Our Free Buyer Persona Guide + Templates 7 Tips for Creating Surveys People Want to Take1) Explain why someone should participate.When requesting input from someone, remember that you’re asking the person to take precious time and energy out of their day to help your organization. In cases when you’re not offering an incentive for participation, it’s important to keep in mind that you’re essentially appealing to the good nature of your contacts. (The hope is that after all those metaphorical back scratches you’ve given, they’ll be willing to scratch yours.)So whether you’re soliciting feedback via a website page, an email, or some other means, you’ll want to emphasize why it’s worthwhile for someone to weigh in. Specifically, what will your organization do with the information your respondents provide? Why should your respondents care about that? How will your respondents benefit from sharing their perspectives? Here’s a little secret: In nearly every case, survey responses help your organization serve your customers and potential customers more effectively, right? Include that in your introduction. If you make it easy for people to see how completing your survey may improve their lives, they often feel more inclined to participate.Here’s a great example of an enticing survey invitation from Contently:As you can see, this approach is actionable, explanative, and incentive-driven. Well done, Contently. 2) Set expectations properly.Have you ever taken a survey that felt like the Energizer bunny of surveys? You know, the kind that keeps going and going and going and … you get the point.By the end of it (assuming you even made it that far), you probably felt like you’d taken the Bar exam. (And any lawyer will tell you that’s definitely not the experience you want to create for your respondents.)Suffice it to say, much has been written about considerations for survey length. Whatever the final question count turns out to be, it’s in your best interest to help your respondents plan accordingly. For starters, tell them approximately how long they should set aside to complete your survey. This will help to ensure that they don’t have to rush or abandon the survey because of a time constraint. In some instances it can also be beneficial to use a survey tool that indicates the respondent’s progress throughout the survey using a progress bar. According to Survey Monkey, “Progress bars can basically act like a coach, encouraging people to keep on trucking and reach that finish line.”Survey Monkey gives you the option to specify what information the progress bar displays, where it’s located, and even — in a separate window — what colors it is.Whether or not that functionality is available in the survey tool you’re using, it doesn’t hurt to add written checkpoints into the survey like, “keep the helpful feedback coming — you’re more than halfway done” and “only two more questions to go.” These minor additions can mean the difference between your respondents quitting the survey or sticking it out for a couple more questions. One more note on setting expectations: Sometimes, your survey asks more of the respondent than simply answering a few simple questions. For example, you may ask your respondent to upload a photo or complete a task offline and rate their experience afterwards. In cases like this, it’s worth giving your respondents a heads-up in your introduction that the survey they’re about to take requires extra effort. (It also wouldn’t hurt to incentivize them for going above and beyond.)3) Speak your persona’s language.When writing a survey, there’s often a temptation among marketers to make the phrasing of questions as dry and bland as possible. For many, this is probably rooted in the fear that inserting superfluous language may influence the results of the survey. That’s a legitimate concern. After all, surveys aren’t supposed to entertain — they’re supposed to elicit meaningful feedback. But surveys don’t have to be boring. In fact, surveys can and should engage the participants enough to inspire creative and constructive input that can be used to empower you to enact real change. Though it sounds obvious, the best way to write a survey like this is to speak like a human being. As you would with your keyword research, use language that your respondents would use and will easily understand. That means minimizing your usage of acronyms, jargon, and phrasing that might confuse them.Here are a handful of writing tips to consider when creating a survey that is engaging and free from bias:When you know you’re asking a particularly tough or demanding question, acknowledge it.Thank respondents in advance for providing thorough, candid answers.Offer words of encouragement if you’re requesting a detailed, open-ended response.Provide help text so that a respondent fully understands how to answer a question (so long as it doesn’t influence how he/she responds).Including this kind of language demonstrates an appreciation for your respondents, and it will further propel them through the survey. 4) End on a high note.Once your respondents have answered all your questions, you should give them the chance to have the last word. Rather than doing the survey equivalent of a “dine and dash,” conclude instead with a question like this:”Thanks again for taking the time to complete this survey. Your input means a lot to us, and it will help us improve our ability to serve customers like you more effectively in the future. Before you go, do you have anything else you’d like to add?No, I’m all setYes, I’d like to add: [open text field]”Whether or not a respondent takes advantage of this opportunity to weigh in, it’s one that they’ll see and appreciate because it’s an invitation to share (even more of) their own ideas and opinions.However, if they do decide to chime in, their responses tend to be incredibly valuable. In fact, having written and reviewed hundreds of surveys, I’ve found that the real gems of insights almost always surface in this final question. Here are some examples of the feedback you could expect participants to touch on at this stage:Pointing out things you may have forgotten to ask.Circling back on topics that may have only occurred to them after the opportunity to share feedback on that given topic.Identifying questions or answer options that may have been unclear in the survey, and therefore are worthy of taking into account as you conduct your analysis.Sharing new product or service ideas.Providing helpful anecdotes that shed further light on who your respondents are, and context for why they responded as they did.Expressing their gratitude for the opportunity to contribute. (It’s helpful to keep those folks in mind, should you need another round of input.)Offering other top-of-mind thoughts about your organization because they simply may not know where else to share it.5) Take your own survey.When you’ve put the finishing touches on the survey you’re writing, take a step back, refill your coffee mug, and then take your own survey with a fresh set of eyes. Review your introduction and each question for clarity and empathy, and ask yourself:Have I built a compelling case for why someone should take this survey?Is this the kind of survey my respondents will realistically start and finish?Are all of the questions I’m asking absolutely critical to my learning objectives?Does the language in this survey take into consideration the language that my respondents use and understand?If your answer to these questions is “yes”, and you’ve adhered to survey-writing best practices, then give yourself a high five. You’re ready to field your survey. 6) Close the loop.What happens when a lead closes into a customer? Do you ignore them and move on to the next sale?Of course not. Once closed, you continue to delight your customers so they become promoters of your organization. And your survey respondants should be treated no differently. After they’ve completed your analysis, the goal is to close the loop by explaining what you did with their input. By following up in this way, you’re creating an opportunity to delight your respondents. Considering they’ve probably grown used to not hearing back from organizations in the past, this gesture will ensure that they feel as though their voices have genuinely been heard. And after such a delightful experience, they’ll often be more likely to participate when you request their assistance in the future. They might even be willing to spread the news of their positive experience: “HOLY SMOKES, I told XYZ Company what to do, and they actually listened!”In the instance that your organization conducts its analysis and determines not to make any decisions or take any action, that’s not an excuse to leave your respondents hanging. You should still politely explain to them why your organization has decided not to make any moves. Often, the justification for no action is as intriguing as immediate action. Not to mention, that refreshing honesty will help to keep your organization in your respondents’ good graces. 7) Share the wealth.Depending on the sensitivity and confidentiality of the information you’re requesting from respondents, consider making the raw, anonymous results from the survey visible to respondents. This way, each person who completes the survey can see how their own responses compare to those of their peers. Again, it’s a surprising and delightful form of instant gratification. More than that, it’s a way to learn from — and bond with — others with whom they have something in common. In Survey Monkey, the option is available under the Collect Responses tab when creating a survey. It looks like this:One very important note: If any of your questions ask for personal identification information, do not display the results to respondents.Before you start creating your next survey, bear these tips in mind, take a walk in your personas’ shoes, and make sure that you’re weighing your own learning objectives against the needs and agenda of those going out of their way to lend a hand.What other methods do you use in order to elicit high-quality and complete survey responses?
Lead Generation 87SaveNote: You can download the full report (for free!) via the HubSpot Research website at research.hubspot.com.Have any website traffic insights you’d like to share? Sound off in the comments section below. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and posts.And while there’s no single right answer when it comes to driving traffic, the head of HubSpot Research, Mimi An, wanted to know: What does the average traffic breakdown look like for HubSpot’s 15,000 customers? Where is their traffic coming from?I took some key data points from the resulting report — Average Traffic Sources for Websites: Benchmarks From 15K HubSpot Customers — and turned it into the infographic below.87Save Originally published Mar 24, 2016 7:00:00 AM, updated February 01 2017
The Government is committed to reversing negative perceptions of Jamaica as a business-friendly destination, by making a real and lasting impact on the national business environment.Prime Minister, the Most. Hon. Portia Simpson Miller, made this declaration while addressing the official opening of the ATL Automotive Volkswagen Modular Showroom and Audi Terminal, on Oxford Road, St. Andrew on Friday, April 19.She disclosed that work to achieve the improvements is being done through the National Competitiveness Council, chaired by Minister of Industry, Investment and Commerce, Hon. Anthony Hylton, with active participation from the Private Sector.“Minister Hylton and his team are charged with plotting an upward path to advance Jamaica’s position in the rankings, by taking the required actions, in partnership with the wider public and the private sectors, to address the complex issues affecting national productivity and global competitiveness,” Mrs. Simpson Miller said.She also called for a new culture of customer service at all levels in the public and private sector, premised on quality, speedy response and innovative practices, which empowers workers to exercise greater discretion and appropriate attitudes in delivering excellence every time.She noted that Government has tried many initiatives in the past to encourage greater levels of customer service and so it is time to consider a classic Public Private Partnership (PPP).The Prime Minister congratulated the ATL team, inclusive of Chairman, Hon. Gordon Butch Stewart, and son and Chief Executive Officer, ATL Automotive, Adam Stewart, for their level of service in delivering high customer satisfaction over the years. “I regard the ATL brand as a high quality Jamaican brand and an important local benchmark against which we can define and implement a new service culture in Jamaica. This is an urgent need when we consider that in excess of 70 per cent of the Jamaican economy comprises service industries like the dynamic automotive sector,”Mrs. Simpson Miller said.She challenged the ATL team, to consider how it could partner with Government “to find solutions to this thorny problem (of poor customer service), which if you think about it, is at the heart of our less than desirable position in the Global Competitiveness Rankings.”For his part, Adam Stewart, noted that the company, began 45 years old ago with a vision to give customers more than they expect.“We would never stand here and say that we get it right every time, but we certainly stand here and say that every time there is an issue, we take that phone call and make it right,” he said, in explaining the company’s philosophy of good customer service.He disclosed that the new-car sector is important to Jamaica, noting that in addition to the import duties that are being paid, the sector also employs and trains many Jamaicans in a specialised field.The new facility, which employs 120 persons on site, was constructed at a cost of US$13.5 million, representing the largest investment by any automotive company in Jamaica’s history.By Andrea Braham, JIS Reporter
Teachers in Eastern St. Thomas, who wish to upgrade their skills, can benefit from grants and scholarships being offered by the Minister of Health, Hon. Dr. Fenton Ferguson, through the Constituency Development Fund (CDF).Making the announcement in his contribution to the 2013/14 Sectoral Debate in the House of Representatives, on Tuesday, June 25, Dr. Ferguson said the grants for teacher study upgrade and the scholarships are valued at more than $60,000 each.The grants from the CDF are being bolstered by funds from the Friends of Eastern St. Thomas – Jamaica and New York Chapters; while the scholarships are being made possible through the Dr. Fenton Ferguson Scholarship for Teachers.The Minister emphasized that he is committed to the educational development of his constituents, and pointed out that “the greatest allocation from my Constituency Development Fund has historically been to education and this has not changed.”“This past year, we committed support to infrastructure upgrade, equipment, scholarships, school appliances, and assistance to needy students,” Dr. Ferguson said, as he outlined his stewardship in Eastern St. Thomas.The Minister further informed that he will be continuing this year, the award of $10,000 each for the Grade Six Achievement Test (GSAT) Top Performing Boy and Girl, from the 21 primary schools in his constituency as well as the hosting of the annual luncheon in their honour.Contact: Alecia Smith-Edwards
zoomIllustration; Source: Pixabay under CC0 Creative Commons license Vista Shipping, a joint venture between Hafnia and CSSC (Hong Kong) Shipping, has secured a USD 111 million loan to finance four newbuildings.The term loan facility, that would finance four new LR1 tankers being built at Guangzhou Shipyard International, was agreed with a banking consortium consisting of KfW IPEX-Bank, Societe Generale Hong Kong Branch and OCBC Singapore.The parties would each participate with 33% as lenders at the term loan facility and have reached financial close.The 12-year post-delivery financing profits from Sinosure cover and is secured by first-ranking ship mortgages over the vessels as well as joint and several guarantees from Hafnia and CSSC (Hong Kong) Shipping.
By Dr. Ananya Mandal, MDOct 31 2018A report from the World Health Organisation (WHO) says that air pollution is responsible for killing nearly 600,000 children every year. Among millions of other children affected with the effects of air pollution it leads to severe symptoms of various conditions such as asthma, respiratory diseases, loss of intelligence, excessive weight gain and ear infections.According to the experts at the WHO parents can do little to prevent outside air pollution but can prevent household air pollution by using less polluting fuels at home for cooking and heating and by not smoking. WHO Director-General Tedros Adhanom Ghebreyesus said in a statement, “Polluted air is poisoning millions of children and ruining their lives… This is inexcusable. Every child should be able to breathe clean air so they can grow and fulfil their full potential.” The experts have added that major parts of continents of Asia, Latin America and Africa are one of the worst affected with air pollution.The WHO report titled “Prescribing Clean Air” has said that around 93 percent of kids around the world are affected by air pollution. This translates into 630 million children under the age of five years and 1.8 billion children under the age of 15 years. The percentage of children exposed to air pollution ranges from 52 percent in high income countries to up to 98 percent in the low and middle-income countries. The report was released Monday this week (29th of October 2018) right before the first Global Conference on Air Pollution and Health organized by the WHO in Geneva. Source:http://www.who.int/news-room/detail/29-10-2018-more-than-90-of-the-world%E2%80%99s-children-breathe-toxic-air-every-day or Download Air pollution and child health: prescribing clean air – advance copy (final version still in process) – pdf, 6.33Mb WHO Director-General tweeted, “We’re here because we know that #AirPollution is one of the biggest threats to global health, & we need to do something about it – urgently… 9 out of 10 people breathe air that has been polluted by traffic emissions, industry, agriculture and waste incineration” “The most tragic thing about these 7 million deaths is that they are so preventable. There is something we can do. It will require strong political will, swift action and endurance, but I am optimistic that we can, and must, do better,” he added.Related StoriesDaily intake for phosphates in infants, children can exceed health guidance valuesWhy Mattresses Could be a Health Threat to Sleeping ChildrenRepurposing a heart drug could increase survival rate of children with ependymomaMaria Neira, WHO’s head of environmental determinants of health has added that this level of air pollution had led to a rise in still births, preterm deliveries as well as conditions that have long term effect as adults. She said that that policy changes are needed to make long term effects around the world. “Something that is critical as well is this issue of the neuro-development. Imagine that our children will have less cognitive IQ. We are talking about putting at risk a new generation of having a reduced IQ. This is not only new but terribly shocking,” she added.According to the WHO, this conference “will provide the opportunity for world leaders; ministers of health, energy, and environment; mayors; heads of intergovernmental organizations; scientists and others to commit to act against this serious health threat.”The report added that there is an association between air pollution and ear infections such as otitis media among children. Air pollution also leads to conditions such as obesity and resulting insulin resistance in children. This puts them at a greater risk of diabetes later in life, the experts say. Respiratory problems such as childhood asthma, lung function deficiencies, lower respiratory tract infections and even cancers are more likely among children exposed to air pollution, the report says.India remains one of the worst affected nations with 101,788 Indian children less than five years being killed annually says the WHO report. It adds that one in 10 deaths among children under five years of age is due to air pollution. Death rates due to air pollution are 84.8 per 100,000 in India says the report. The death rates among children aged between 5 and 14 years due to air pollution was 7,234 (2.9 per 100,000).The report looked at air quality in the atmosphere and households of different countries and looked at deaths among children under five years and those between ages 5 and 14 years. The report adds that it is not just death but the long term effects of air pollution on the growth and development of the children that is more worrying. There are several impacts of air pollution of long term physical as well as cognitive and intellectual development of the children says the report.
Credit: geralt, PixabayLow-grade gliomas constitute 15% of all adult brain tumors and cause significant neurological problems. There is no universally accepted objective technique available for detecting the enlargement of low-grade gliomas in the clinical setting. The current gold standard is subjective evaluation through visual comparison of 2D images from longitudinal radiological studies.A computer-assisted diagnostic procedure that digitizes the tumor and uses imaging scans to segment the tumor and generate volumetric measures could aid in the objective detection of tumor growth by directing the attention of the physician to changes in volume. This is important because smaller tumor sizes are associated with longer survival times and less neurological morbidity. In the new study, the authors evaluated 63 patients—56 diagnosed with grade 2 gliomas and 7 followed for an imaging abnormality without pathological diagnosis—for a median follow-up period of 150 months, and compared tumor growth detection by seven physicians aided by a computer-assisted diagnostic procedure versus retrospective clinical reports.Related StoriesVirus employs powerful strategy to inhibit natural killer cell functionStudy shows how bacteria can destroy host cells from the insideStudy: Nearly one-third of Cambodians are infected with threadwormThe computer-assisted diagnostic procedure involved digitizing magnetic resonance imaging scans of the tumors, including 34 grade 2 gliomas with radiological progression and 22 radiologically stable grade 2 gliomas. Physicians aided by the computer-assisted method diagnosed tumor growth in 13 of 22 glioma patients labeled as clinically stable by the radiological reports, but did not detect growth in the imaging-abnormality group. In 29 of the 34 patients with progression, the median time-to-growth detection was 14 months for the computer-assisted method compared to 44 months for current standard-of-care radiological evaluation.Using the computer-assisted method, accurate detection of tumor enlargement was possible with a median of only 57% change in tumor volume compared to a median of 174% change in volume required using standard-of-care clinical methods. According to the authors, the findings suggest that current clinical practice is associated with significant delays in detecting the growth of low-grade gliomas, and computer-assisted methods could reduce these delays.Source:PLOSJournal reference:Fathallah-Shaykh, H.M. et al. (2019) Diagnosing growth in low-grade gliomas with and without longitudinal volume measurements: A retrospective observational study. PLOS Medicine. doi.org/10.1371/journal.pmed.1002810. May 29 2019A computer-assisted diagnostic procedure helps physicians detect the growth of low-grade brain tumors earlier and at smaller volumes than visual comparison alone, according to a study published May 28 in the open-access journal PLOS Medicine by Hassan Fathallah-Shaykh of the University of Alabama at Birmingham, and colleagues. However, additional clinical studies are needed to determine whether early therapeutic interventions enabled by early tumor growth detection prolong survival times and improve quality of life.
In this May 31, 2016 photo, Joel Ortiz, center, poses for a photo with Mayor Marty Walsh, left, and public schools Superintendent Tommy Chang, right, during a luncheon for public schools valedictorians in Boston. Ortiz, who studies information technology at University of Massachusetts, Boston, was arrested on July 12, 2018, at Los Angeles International Airport, on suspicion of using his tech skills to hack victims’ personal cell phones and steal millions of dollars in digital currency. (Jessica Rinaldi/The Boston Globe via AP) Citation: Student charged in elaborate digital money theft scheme (2018, August 1) retrieved 18 July 2019 from https://phys.org/news/2018-08-boston-student-accused-millions-digital.html Joel Ortiz was taken into custody July 12 at Los Angeles International Airport ahead of a flight to Boston, according to prosecutors. The 20-year-old faces more than two dozen charges including grand theft, identity theft and computer hacking, court documents show. He’s held on $1 million bail.The Santa Clara County, California, public defender’s office, which is representing Ortiz, declined comment. A number listed for his home in Boston was disconnected.The elaborate scheme involved taking over victims’ phones, allowing him to reset passwords and access online accounts containing electronic assets in the form of Bitcoin, Coinbase, Bittrex and Binance, the criminal complaint said.In one case Ortiz allegedly walked into an AT&T store and impersonated a victim in order to get a new SIM card, which gave him control of the victim’s phone. He obtained access to the victim’s “financial and personal identifying information, tax returns, private passwords” and siphoned $10,000 from a cryptocurrency account, according to police report.In several instances Ortiz allegedly impersonated victims over text messages and convinced friends and family members to “loan” him digital funds, court documents said.At one point Ortiz allegedly stole $10,000 from a California resident, and then tried to get more, calling the victim’s wife and sending a text to the victim’s daughter that said “TELL YOUR DAD TO GIVE US BITCOIN,” the documents said.Court documents identify more than 20 victims who live in California, and prosecutors say they know of additional victims outside of the state.Ortiz enrolled at the University of Massachusetts Boston and studies information technology, said school spokesman DeWayne Lehman.Ortiz was the 2016 valedictorian of Another Course to College, a small public college preparatory school in Boston, and was honored alongside other top students across the city at a luncheon that year with Democratic Mayor Marty Walsh and other officials at a downtown hotel.At his school, Ortiz was the lead robot software programmer on its robotics team, taught other students the basics of software coding and “led efforts to teach computer science,” according to a Boston Public Schools’ press release touting the students’ accomplishments.The school system said Ortiz “loves science and technology,” is fluent in Spanish and speaks conversational Chinese.Boston Public Schools spokesman Daniel O’Brien declined to comment. © 2018 The Associated Press. All rights reserved. A Massachusetts college student who was named his high school’s valedictorian for his savvy tech skills hacked into unsuspecting investors’ personal cellphones, email and social media accounts to steal at least $2 million in digital currency like Bitcoin, according to documents provided by California prosecutors Wednesday. US charges Iranian over ‘Game of Thrones’ HBO hack Explore further This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only.
India Today Web Desk New DelhiJuly 17, 2019UPDATED: July 17, 2019 12:30 IST Former Karnataka CM BS Yeddyurappa has said he has great respect for Speaker Ramesh. (File Photo)Former Karnataka Chief Minister and BJP leader BS Yeddyurappa has welcomed the Supreme Court verdict in the rebel MLAs resignations case and called the decision a victory of the Constitution and democracy.”I welcome SC decision. It’s the victory of constitution and democracy, a moral victory for the rebel MLAs”, BS Yeddyurappa said on Wednesday.The Supreme Court on Wednesday said the 15 rebel Congress and JD(S) MLAs “ought not” to be compelled to take part in the proceedings of the Karnataka Assembly, which is slated to decide the confidence motion moved by the H D Kumaraswamy-led state government on July 18.BS Yeddyurappa, BJP: Karnataka CM has lost his mandate, when there is no majority he must resign tomorrow. I welcome SC’s decision, it’s the victory of constitution&democracy, a moral victory for rebel MLAs. It’s only an interim order, SC will decide powers of Speaker in future. pic.twitter.com/LAPOFsHDK8ANI (@ANI) July 17, 2019Reiterating BJP’s demand for Kumarawamy’s resignation, BS Yeddyurappa said the Karnataka CM has lost mandate and should resign before trust vote on Thursday. “The government will certainly fall. The state government will not last as they do not have the numbers,” Yeddyurappa said.Yeddyurappa underlined that the political parties cannot issue a whip to the 15 rebel lawmakers, who have resigned their Assembly membership, and they cannot be compelled to attend the House proceedings.The apex court gave its verdict keeping all the facts about Karnataka in mind, he said.The Supreme Court on Wednesday said the 15 rebel Congress and JD(S) MLAs “ought not” to be compelled to take part in the proceedings of the Karnataka Assembly, which is slated to decide the confidence motion moved by the H D Kumaraswamy-led state government on Thursday.A bench headed by Chief Justice Ranjan Gogoi further said Karnataka Assembly Speaker K R Ramesh Kumar was free to decide on the resignations of the rebel legislators.READ | SC rules trust vote valid, gives Speaker power to decide on rebel MLAs’ resignationsWATCH | SC gives Speaker power to decide on rebel MLAs’ resignations, trust vote tomorrowFor the latest World Cup news, live scores and fixtures for World Cup 2019, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for World Cup news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Posted bySumeda Tags :Follow Karnataka SC verdict on Karnataka crisis: Yeddyurappa claims moral victory, says Kumaraswamy must goOn SC order, BJP’s Yeddyurappa has said he has full confidence in the Karnataka Speaker and added that CM Kumaraswamy should go as he has lost majority.advertisement Next