Schneiderlin credits wife for turnaround in Everton fortunes

first_img0Shares0000France midfielder Morgan Schneiderlin credits his wife Camille in helping him revive his flagging career and popularity with the fans at Everton © AFP / Lindsey PARNABYLONDON, United Kingdom, Sep 10 – France midfielder Morgan Schneiderlin says his wife Camille helped him revive his career at Premier League side Everton after his popularity with the fans plumbed the depths last season.The 28-year-old — who joined Everton from Manchester United in 2017 for a reported £20 million ($25.8 million) — became a focal point for fans’ anger as despite millions being spent under manager Ronald Koeman they failed to spark. However, Schneiderlin — who had flourished under Koeman at his first English club, Southampton — told The Times on Monday that Camille gave him some sound advice after he was roundly booed by the Everton fans when he was sent on as a substitute against Crystal Palace in February this year.His image with them had been tarnished by a nightmare few days in November.He was sent off in a Europa League match with Lyon and then dropped for the following game against Watford by interim manager David Unsworth, who had filled the breach when Koeman was sacked, with rumours that he had walked off the training ground in a huff when he was omitted from the matchday squad.“My wife is very supportive of me,” Schneiderlin said.“She said: ‘You have to show them who you are.’“Maybe it was a time to look at myself in the mirror and say, ‘Why? Why did this happen?’.”Schneiderlin, capped 15 times, said it helped him also talking to his inner circle as they pulled no punches either.“As well as my wife, I had a long chat with my best friends, my parents, my agent,” he said.“They are not the type of guys who say, ‘Oh Morgan, you are the most beautiful. Oh Morgan, you are the best.’“They say (honest) things to me. I agreed with them. I didn’t have the best season.”Schneiderlin, who has one assist to his name this season in three league appearances after having none to his credit last term in 30 matches, says the fans wrongly gained the impression that he was not dedicated to the club.“It eats me like crazy because the most frustrating thing is that image is not myself,” he said.“I am an honest guy who works very, very hard.“I can have a bad game, or a bad performance, but putting that on me that I don’t give a shit, I don’t care — that is not who I am.”Schneiderlin, who began his professional career at French outfit Strasbourg before then second-tier side Southampton purchased him in 2008, says he feels comfortable with current Everton manager Marco Silva.“I knew I had to work twice, maybe three times as hard as anyone else because I knew some people and some fans would see me in a different way,” he said.“That is what I said to the manager. I said I was prepared to do that and that was what I have done.”0Shares0000(Visited 1 times, 1 visits today)last_img read more

Operation Smile comes to SA

first_img11 August 2006Children and young adults in KwaZulu-Natal who were born with facial deformities such as cleft lips and palates are set for a new lease on life.The KwaZulu-Natal department of health and international volunteer organisation Operation Smile have embarked on a free corrective surgery campaign.Department spokesman Leon Mbangwa said on Friday that Operation Smile would screen possible patients at various hospitals in the province next week. “Once they have been assessed by the whole team, [the department] will decide which children require operations,” Mbangwa said.The operations will be conducted at Ngwelezane Hospital in Empangeni from 7 to 16 September.Operation Smile is a medical services organisation that provides reconstructive facial surgery to poor children and young adults. Natalie Miller of Operation Smile South Africa said the campaign would give children born with such defects a new beginning.Miller explained the deformities, saying a cleft lip was a separation of the two sides of the lip which sometimes included the bone of the upper jaw.“A cleft palate, on the other hand, is an opening in the roof of the mouth in which the two sides of the palate did not join together.”A cleft lip or palate originates some time between the sixth and 11th week of pregnancy, when parts of the lip or palate fail to come together properly.Miller says everybody has cleft lips and palates in the womb. “Some join together and others do not. Why some do not, we may never know.“Sometimes clefts can be found in families who have had clefts in other family members. Some clefts can be linked to certain syndromes,” she added.What mattered, however, was that they could be repaired.The provincial health department has urged people who know of affected children or young adults to contact the KZN Operations Centre on 0800 005 133.The centre will advise people on where to go for a pre-screening and medical evaluation.Source: BuaNewslast_img read more

Education: SA’s biggest investment

first_img“Education spending has grown by 14 percent a year for the past three years and accounts for R140.4-billion in the spending plans of provinces and national government for 2008/09,” Manuel said during his 2009/10 Budget speech. South African state spending on education remains its single biggest investment, Finance Minister Trevor Manuel told Parliament in Cape Town on Wednesday. A further R330-million would go towards to the National Student Financial Aid Scheme, while funding was also available for the establishment of a new National Education Evaluation Unit, which would evaluate a new salary dispensation for teachers, linked to school and teacher performance. An additional R700-million would be allocated for higher education subsidies and to accommodate anticipated growth in student enrolment from 783 900 in 2008 to 836 800 by 2011. There would also be a strengthening of training colleges and a recapitalisation of technical schools over the next three years, Manuel said. 11 February 2009 The President also raised concerns about the drop-out rate, particularly at secondary and tertiary levels, and challenged the country’s education system to produce the kind of skills needed by society.center_img “Trends in performance, both in terms of teaching and learning, show a worrying persistence of the social divisions of the past,” he said. “Ironically, precisely where education is most needed to help break the cycle of poverty is where infrastructure, administrative and teacher capacity are least impressive,” Motlanthe said during the opening of Parliament. The government’s key priorities in education included extending the no-fee school policy from the current 40 percent to 60 percent of schools, expanding the school nutrition programme, reducing average class sizes in schools, serving lower income communities, and increasing expenditure on school buildings. President Kgalema Motlanthe, in his state of the nation address on Friday, said he was concerned at a trend of schools in rural and impoverished areas lacking infrastructure and capacity. Source: BuaNewslast_img read more

Women in science are honoured

first_imgMaths and Science have been earmarked in South Africa’s National Development Plan as the subjects of the future and that will make a difference in the country. (Image: My Science Work)Maths and science have been singled out in South Africa’s National Development Plan, or Vision 2030, as subjects that will take the country forward.The Department of Science and Technology (DST) is playing its part in making sure that women excelling in these subjects and careers relating to them are highlighted and celebrated. Female scientist and researchers were honoured at the 2015 South African Women in Science Awards (WISA).Under the theme this year, “Science for a sustainable future”, the awards were handed out on 13 August, in the middle of Women’s Month, in Sandton, Johannesburg.“The Women in Science Awards, which take place every year in Women’s Month, recognise women who have excelled in research and profile them as role models for younger women,” explained Science and Technology Minister Naledi Pandor.“Apart from rewarding outstanding research work in areas aligned to the attainment of Millennium Development Goals, the 2015 WISA also recognised excellence in early career research by awarding scholarships and fellowships to masters and doctoral students.”The women’s admirable achievements provided inspiration and encouragement to many more young women to pursue science-related careers, she added.“We are very excited as a nation to witness women performing so well and displaying a high degree of excellence in the fields of science and technology as well as research,” President Jacob Zuma said.“It is therefore my pleasure to congratulate, on behalf of government and all the people of South Africa, the winners of the 2015 Women in Science Awards which were held this past week to recognise women who have made a remarkable contribution in this very important industry for our country’s development.”The government, he added, would continue to support initiatives led by women to ensure total empowerment and emancipation of women.THE WINNERSThe winners of the 2015 Women in Science Awards are:Professor Maureen Coetzee – winner of the Distinguished Woman Researcher in Life Sciences Award was recognised for her outstanding work in the field of medical entomology. Her research interests include insecticide resistance in the major African malaria vector mosquitoes, biodiversity within the genus Anopheles, novel methods for controlling malaria vectors, and vector-parasite interactions.Professor Marla Trindade – winner of the Distinguished Young Woman Researcher in Life Sciences Award is the director of the Institute for Microbial Biotechnology and Metagenomics, an internationally recognised research centre in the department of biotechnology at the University of Western Cape. It comprises a team of over 45 researchers and staff and is leading the country in the area of mining microbial genomes for novel biotechnologically relevant enzymes and products. Trindade is also the vice-president of the South African Society for Microbiology.Professor Lindiwe Zungu – winner of the Distinguished Woman Researcher in Humanities and Sciences Award, Zungu is a full professor of health studies at the University of South Africa. Her research outputs have contributed to workers’ health and safety, for instance, guidelines for the redesign of safety clothing for women in mining. Her guidelines have been accepted as a national standard for the mining sector, and she continues to receive invitations to make presentations on the guidelines to stakeholders such as the Safety in Mines Research Advisory Committee and the Chamber of Mines.Dr Gina Ziervogel – winner of the Distinguished Young Woman Researcher in Humanities and Sciences Award, Ziervogel has contributed to Millennium Development Goal (MDG) 7 that ensures environmental sustainability. She has situated environmental concerns within the broader development paradigm, helping to address MDG 1 that involves eradicating poverty and hunger as well. Her work has focused on adaptation to the impacts of climate change, from household level up to village and municipal level. Ziervogel is a senior lecturer in the department of environmental and geographical science and a research fellow in the African Climate and Development Initiative at the University of Cape Town (UCT).MILLENNIUM DEVELOPMENT GOALSAccording to The Millennium Development Goals Report 2015, the 15-year effort to achieve the eight aspirational goals set out in the Millennium Declaration in 2000 was largely successful across the globe, while acknowledging shortfalls that remain. The data and analysis presented in the report show that with targeted interventions, sound strategies, adequate resources and political will, even the poorest can make progress.In 2000, eight millennium goals were highlighted to be reached by 2015, these were:Eradicating extreme hunger and povertyAchieving universal primary educationPromoting gender equality and empowering womenReducing child mortalityImproving maternal healthCombating HIV/Aids, malaria and other diseasesEnsuring environmental sustainabilityDeveloping a global partnership for developmentUnited Nations secretary-general Ban Ki-moon said: “Following profound and consistent gains, we now know that extreme poverty can be eradicated within one more generation. The MDGs have greatly contributed to this progress and have taught us how governments, business and civil society can work together to achieve transformational breakthroughs.”last_img read more

Sunny days ahead

first_imgDr Coralie Srivastava’s astrological forecast raises a toast to staying fit this summer. Here are a few tips.Aries: March 21-April 20Aries is a fire sign, which imparts enthusiasm and dynamic energy. You would do well at rigorous sporting activities like kick boxing and weight lifting. Team sports like football or cricket are also a good idea for you.Taurus: April 21-May 20Playing tennis, badminton or squash would be a good idea to keep your body and mind fit. A practical person like you would otherwise consider exercising a waste of time, if it does not mentally stimulate you.Gemini: May 21-June 21A Gemini loves entertainment and partying with a group of friends. Workouts which can give them an opportunity to meet new people would be ideal for you. Activities like Bollywood dancing and gymnastics would fit the bill.Cancer: June 22-July 23Cancerians are always more comfortable at home. A relaxed environment while exercising would keep you fit as well as happy. You can set up a mini gym in your basement or a spare room. Running on a treadmill is a good option.Leo: July 24-August 23Leos cannot do with boredom, and tend to get lazy at times. So, exercising in the gym under the supervision of a trainer would be beneficial for you. You can also try swimming or Bollywood dancing. A dynamic workout would keep you upbeat all day long.Virgo: August 24-September 23Virgos are a perfectionists and like to push themselves harder to attain the unattainable. Rigorous running in a cross country marathon or skiing is perfect for you.Libra: September 24-October 22Refined taste and a strong aesthetic sense come naturally to you. A love for luxury and all things beautiful encourage activities like golfing in a plush golf club or exercising in a well equipped gym. A workout is more appealing when you can socialise at the same time.Scorpio: October 23-November 22Scorpio represents one of the strongest signs of the zodiac. This deep well of strength needs to be channelised in right direction. Kick boxing, karate and power yoga are good options for this powerful and intense sun sign.Sagittarius: November 23-December 22You love adventure and outdoor sports. Activities such as sky diving, bunjee jumping, mountaineering and rock climbing would give you a much needed adrenaline rush. But extreme sports involves risk. Take safety precautions to avoid danger.Capricorn: December 23-January 20A Capriconian is driven by ambition. Their structured minds would do well at golf where they would be able to exercise while expanding their networking circle.Aquarius: January 21-February 19Physical exertion is not your cup of tea. A dedicated soul like you would be more interested in alternative therapies. For instance, enrolling yourself in a Tai Chi, Chi Yung or Sudarshan Kriya class would be your key to fitness and relaxation.Pisces: February 20-March 20You are gentle, sensitive and like to live in your imaginative world. Make an effort to keep yourself calm. Healing activities like Surya Namaskar and light workouts such as cycling would release the tension and give you a fresh perspective on things.advertisementlast_img read more

5 Types of Posts to Create a Balanced Blog

first_img Originally published Jun 15, 2010 12:00:00 PM, updated October 18 2015 Content Types Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Cooking and blogging — they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way. Create a mix of posts using text, video and more. Here are five types of blog posts you should be writing:   1. Raisin Bran – Basic, Ever yday Posts . These posts are the foundation of your blog. They should be educational and you should get good at producing them quickly. Be sure to use keywords in the title and throughout the body of each post. 2. Spinach – Healthy, Thoughtful Posts. This type of post is designed to establish you as a thought leader. Unlike your basic, everyday posts, these posts will be more in-depth and may take extra time to write. You don’t need to write as many of these. 3. Roasts – Big Blog Projects. These are blog posts that involve extra research or analysis and take more time to create. This type of blog post can generate a lot of inbound links to your blog and discussion. Choose your topics wisely and this type of post will set your blog apart from the competition. 4. Chocolate Cake – Sweet Stuff. Mix some fun into your blog. Typically this type of blog post will grab the reader’s attention and can lead to lots of links and traffic. Video, images and cartoons are great examples of fun posts that help diversify your blog content. 5. Tabasco – Posts That Start Fires. Make a bold statement about your industry. Just be prepared to defend yourself; this type of blog content can be polarizing. Expect to gain a lof of links and comments (good and bad). Be careful not to write too many of these, as you could lose your audience’s trust. What other types of blog content do you create on your blog? This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Check out Shaun’s Bio .Photo Credit: TiffanyWashko Webinar: Advanced Business Blogginglast_img read more

How to Grow Inbound Links With Guest Blogging Opportunities [@InboundNow #34]

first_img ! “Become a contributor” OR “Become guest writer” 4. Personalize Your Blog Outreach Messages Avoid reposting the exact same content you have on your site to another site. You can run into duplicate content issues, which is not a good thing in the eyes of search engines.  are two other directories to check out if you strike out with followerwonk. Keyword-Specific Anchor Text “Submit an article” is bad. Runtime: 12:46. Most blogs have contact information somewhere on the page or social media icons for you to contact them via Twitter, Facebook, or LinkedIn. Make sure you do your homework before starting off the conversation. There is nothing worse to a blogger than a blind pitch. “Suggest a guest post” Check out other episodes of Inbound Now Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Contribute to our site” Reaching out to bloggers with a form email is going to annoy the blogger and yield few guest blogging opportunities. Twellow A great way to find guest blogging opportunities is by using advanced search queries in Google. By combining a keyword phrase with any of the variations below, you can pull back a targeted list of sites that accept guest posts and will more than likely allow you to link back to your own content. Twitter directories can be a great place to find relevant people in your industry. “Become an author” subscribe is good! “(Write for our) guest column”. Use Social Media  You’re probably already aware of other blogs in your particular industry. If you know the go-to blogs in your space, reach out to them, and see if they accept guest posts. Use Advanced Search Queries Did you enjoy this type of episode of Inbound Now? Do you like the shorter version? Followerwonk.com Common phrases used by sites looking for guest content: , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Inbound links are by far the leading factor in how well your website will Use Google Blog Search to Find Authoritative Blogs in Your Industry and Once you have exhausted the known blogs in your space and have searched high and low on Google using some advanced queries, it’s time to turn to social media. @DavidWells . Here are several tips for finding guest blogging opportunities that can help you increase inbound links to your website. drop me a line here. http://www.mysite.com Before diving into the guest blogging world, you should have already grabbed all of the low-hanging links you possibly could from existing relationships. Did you ask friends, family members, colleagues, business partners, or evangelical customers with a website for a link yet?  Doing a gut check of the site means making sure the site is credible and has “followed” links before you submit your hard work (content) to them. Having the link look like 1. Do a “Gut Check” of the Site If so, good job! If not, why not? Originally published Aug 11, 2011 11:01:00 AM, updated October 20 2016 jump-start a brand new blog Leverage Existing Relationships for Links rank organically in search engines bookmarklet Always, always, always 2. Don’t Reuse Your Existing Blog’s Content Do something to pass the “Is this a robot or a real person?” test. In some cases, the blog on which you posted guest content may actually outrank your own site! Instead, rewrite the post completely, or — better yet — start from scratch. Don’t make Google and other search engines angry. or If you are spending the time to find guest blogging opportunities, create new content, and publish it on someone else’s site, it would be foolish not to include a keyword-specific anchor text link somewhere in the body of the post or in your author’s bio. Having the link look like Inbound Now Feedback Wanted! “Send a guest post” You can easily check for nofollow links with the Guest Blogging Reference a recent blog post the blogger has written, and find a question they might have asked on Twitter, and try and answer it. As marketing and the internet evolve, so shall the show! for Chrome. personalize your outreach. Photo credit:  is a tool that allows you to scan Twitter based on keywords in a user’s Twitter bio. It then sorts the users by follower count (or “influence”). This can give you a pretty good list of people to see if they are blogging or are linking to other industry-specific blogs you haven’t already found. 3. Keyword Specific Anchor Text is Key or a Search for the keyword phrases you’re targeting on your own website and scan the search results. Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. 4 Things to Keep in Mind After Finding Guest Blogging Opportunities What topics would you like to see covered? Are there any particular guests you would love to see? Let me know in the comments below or tweet “Write for us” or “Submit a guest post” / “Submit post” / “Submit blog post” “Add blog post” Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Guest blogging will also help build your authority/thought leadership in your industry and can help Topics: In this episode of PhotoDonuts A followed link means that the link will indeed pass SEO credit to your site. Links with a rel=”nofollow” attribute carry no SEO value in the eyes of Google. Wefollow . Quirk search status plugin If you need to do some digging, Google’s Blog Search can be a good place to start.last_img read more

Using Social Sharing Buttons Leads to 7x More Mentions [Data]

first_img Social Media Engagement Originally published Sep 13, 2011 1:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what’s necessary to help it spread?When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.So if it’s so easy, everyone must be doing it, right? Wrong.According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.But what’s even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.Marketing TakeawayDon’t miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don’t do it.BrightEdge Technologies’ study focused on social sharing buttons on websites’ homepages. While a website’s homepage isn’t the only place marketers should be adding social sharing links, the study’s findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content — landing pages, blog articles, product pages, etc. It’s an easy, sure-fire way to extend your reach.Have you added social sharing buttons to your content yet?Photo Credit: joyosity Topics:last_img read more

5 Must-Have Characteristics of an Inbound Marketing Agency

first_img Inbound Marketing Topics: Originally published Nov 1, 2011 4:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound marketing takes time. It also takes a lot of domain knowledge. It can be hard for businesses to find the necessary time or internal resources to learn and/or implement search engine optimization and social media campaigns (to name a couple) for themselves. In these cases, businesses can reach out to a third-party agency to manage their inbound marketing efforts. Consider these 5 must-have characteristics when evaluating an agency partnership.1. The Right ServicesHiring a firm to redesign your website won’t get you more visitors. The two, seemingly connected, are two totally different agency skills sets. One is design-heavy; the other is content-heavy. To attract more traffic and leads, you need to hire a firm with traffic generation services like blogging and content creation, search engine optimization and link building, and social media campaign creation. Looking for more leads and customers? Then make sure you’re vetting the premium content creation, landing page, and marketing automation chops of a prospective agency. Be certain an agency has the capabilities you need to meet your marketing goals.2. A Clear ProcessContent creation capabilities and social media case studies are great, but the real value of an agency’s involvement will be in how they put the inbound pieces together into a comprehensive strategy. Inbound marketing agencies should be able to clearly lay out and explain the inbound methodology for prospective clients. Being able to clearly show you the order in which things need to happen and the amount of time and resources required at each step will indicate that the agency has delivered ROI to clients before. Thus, you will also be able to infer that it has the game plan to do it again for your company.3. An Emphasis on MeasurementWords like “metrics,” “benchmarks,” and “analytics” should be peppered throughout your prospective agency’s pitch. Progress made toward your goals should to be measured at every step of the way, and an inbound marketing agency worth its weight will be able to track all campaigns and report on performance regularly. You have goals. You are trying to meet those goals by hiring the agency. Therefore, it should be as focused as you are on charting success in an undeniable, data-driven way. 4. Strong Project Management SkillsInbound marketing is fueled by the creation of remarkable content aimed at your ideal prospects. In order to be successful, good inbound agencies will need to get inside your head to build that content and learn about that dream lead. Do the agency you’re considering have the process and communication skills to make you think they will make reasonable and realistic requests of other folks on your team? Also, have they set clear expectations around what each inbound component will require in terms of time and resources? Do you get the impression that they can manage campaigns with lots of moving parts? A good agency will make your life easier; not the opposite.5. A Website Optimized for Inbound Does the agency you’re considering blog regularly? What is its own social media presence like? Are there optimized landing pages and premium content offers throughout its site? An effective inbound marketing agency should be its own best case study. Think twice about engaging with an inbound firm that doesn’t make the services it sells a priority for its own business. What other characteristics do you think are must-haves for an inbound marketing agency?last_img read more

How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves

first_img Social Media When this happens, just respond kindly. No matter how vexed you are at someone’s clear overscan of your post, thank them for taking the time to share whatever they said, and then sweetly point out that you did actually talk about or include their point. If you didn’t include it, thank them for bringing it up and tell them you’ll check it out and perhaps use it in your next analysis. Even if you don’t, at least they recognize that you care about what they had to say.Social Media Messages About CareersSometimes your fans love you so much they actually want to work for you. So they take to the social media sphere to create a personal connection and show how much they want a job with your company. Thing is, social media (with the exception of LinkedIn, of course) is so not the place for job requests. Perhaps in a very small business you can grab some luck, but by and large whoever manages a business’ social presence is not in charge of recruiting employees, nor do they know about job openings.So when you’re encountered with these messages, you can huff and puff about how it’s not your job to field these questions — or you can err on the side of productivity. If you happen to have the right information, share it. If not, let them know that you don’t and that you’ll forward their message to the right person within your company. And make sure you actually do forward the message to the right people. Yes, it’s annoying to deal with these inquiries, but once you come up with a system it shouldn’t take too much time out of your day.Users Who Call You Out on Every MistakeYes, as content creators we need to know basic grammar and spelling — and we do (I hope). But sometimes a little mistake slips by. It happens. We’re human. When you’re monitoring six social networks and posting messages to each, sometimes you might say “is” instead of “are.” But for some reason, there are those fans and followers who feel the need to point out every little mistake you make, even if clarity isn’t diminished as a result of the mistake. Even more irksome, sometimes you address that you made the mistake, and still more commenters come out and alert you to your faux pas.When this happens, marketers need to do a combination of slow deep breaths, and gracious apologies. Yes, even if the commenters are being the rudest human beings on the planet over a silly typing boo-boo. Why do this? Because often, it turns those negative nancies into brand advocates. You may even see other fans of yours come to your rescue! I recently screwed up big time on Facebook by pasting the wrong link, and spelling “Lego” wrong. But my sincere apology yielded a surprise turn of events: Among their other duties, marketers are the folks who have the pleasure of interacting with fans and followers across every social platform. And as the number of social networks grow, so do the number of places curious customers can type their questions, vexations, and suggestions.Seriously … they’ll come at you from all social media angles. The more your social media reach grows, the more those inquiries and comments flood in. And while some of the communications are nice and helpful, some are, well, decidedly not.Don’t get me wrong; marketers love their fans! And when we’re not monitoring our business’ accounts, we’re tweeting our complaints and recommendations to company handles, too — it’s all part of the social media circle of life. But when you’re on the receiving end of all those comments, some of them can get a little frustrating to deal with. So for all of you marketers in the same boat, let this list of social media manager frustrations serve as your free therapy session. And if you think of things that irk you as a social media manager that aren’t on this list, leave them in the comments — along with recommendations with how best to deal with them!Spammy Auto-follow MessagesYou know the auto-follow message — you follow someone on Twitter, and then get an automated message back from them with a “thank you” and a promotional link of some sort. When you’re monitoring a brand’s large social presence that requires you to check every message you receive, you can bet these spamtastic messages are disruptive and annoying. And if you’re scanning your DM inbox, it’s easy for real DMs that require a response to be buried by spam and auto-follow messages.So how can you alleviate this frustration? First, take a deep breath. Then, just ignore them. If you want to spend time unfollowing spammers to clear your inbox, go for it — depending on the size of your social following, you may be able to keep up with it on a daily basis. But the best thing to do is simply ignore the spam, keep your eyes open for real messages that require a response, and never let thise irksome spammers get in the way of your job.Users Who Commandeer the Comment SpaceYou know who I’m talking about. This person clearly has something to say, and for some reason thinks the only way you’ll notice is by posting to your wall, and commenting on every single update you post. Oh, and often it’s the same comment — or a slightly modified version — every time. It’s not that you don’t want comments (of course you do!); it’s that this type of behavior stifles the conversation for other commenters, and that’s the last thing any social media manager wants. Diversity of comments is what we’re striving for!So what’s the best way to handle this type of behavior? You certainly don’t want to discourage engagement, right? Right. So respond by drafting an official response to their question or comment, and placing it on one spot on your page — wherever seems most logical to you. Then respond to the user in a friendly but informal tone, something like, “Hey Overeager Oliver! I just wanted to let you know that I saw your comment on our wall, and I left a response there.” Except you’d call them by their real name, of course ;-)Now here’s the part that may surprise you — it’s a good idea to post an original response (not copy and pasted, lest you come off sassy) like that on every comment that fan posted. Why? Because if you only respond once, another user may see their comment on another part of your page and assume you just ignored them. And that wouldn’t look too good, eh?Commenters Who Didn’t Actually Read Your ContentWhether in a positive or negative tone, the number of comments I’ve seen on either a blog post or Facebook update without actually reading the content is hair-pulling. Whether it’s someone suggesting you include a particular example (that you did include), or someone pointing out your clear ignorance by disregarding a particular study (also included), it’s frustrating. Originally published Jun 4, 2012 9:00:00 AM, updated March 21 2013center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack See? Don’t let the occasional finger-pointer get you down — your fans love you, and sometimes they’re nice enough to let you and the rest of the world know!Users Who Want a Response NOWYou know what happens sometimes? Lunch. Know what else? A meeting. So it’s a little frustrating for marketers who come back to their desk after being gone 30 or 60 minutes, only to find a social massacre taking place on your latest Pinterest pin, Facebook status update, tweet, etc. These people are like ticking time bombs … the longer you don’t respond, the more angry they get, and more updates they post. Patience, please! While social media marketers would love to be able to respond to everyone in a split second, it’s usually just not feasible. So apologize for your delayed response (again, without any sass), and do not make up an excuse for it. Clearly, the theme of being apologetic is running through this post, huh?Uninformed Guest Blog Post SubmissionsI’ve seen this via email, Facebook, and even in blog comments. You want to guest blog for a blog? Wonderful! Do you have any idea what we typically blog about? No? Ugh. Believe it or not, I’ve gotten Facebook messages suggesting a guest blog post about health clinics for our inbound internet marketing blog. The message wasn’t even customized or catered to the HubSpot blog, and was clearly a blanket message sent out to multiple Facebook pages.Whether someone is just proposing topics, or they’ve already written an entire post, it’s frustrating to spend time reviewing and responding to requests that are totally unrelated to what your blog usually writes about. Guest bloggers should do a little research about what has already been posted to make sure they are suggesting content that is both original and relevant.When this does happen, take a moment to politely respond with why you can’t accept their topic ideas or submission. And hey, let them know that if they can create a post that is beneficial to your target audience, you’ll certainly consider publishing it!Do you manage any of your business’ social media accounts? Have you encountered any of these frustrations? Is there any pet peeve we missed? Share your experiences in the comments!Image Credit: Suffusion Social Topics:last_img read more