Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016 1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After: Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform. 17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
10 Marketing Stories to Keep You in the Know – The folks at Search Engine Land have done an interesting experiment showing that Bing actually delivers better quality search results than Google. Photo Credit: 1. Topics: 7. 26 Tips to Enhance Your Experience on LinkedIn – Check out this article from Mashable to learn how the Web might look different in the future. Pioneers from the early days of the Web share their insights on the next big things to happen online. Originally published Jan 12, 2011 8:00:00 PM, updated March 21 2013 – Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. – In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. What do all of these digital interruptions mean for us? 3. – How much should you spend on SEO? Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. – Anchor text is one of those SEO terms that always gets mentioned. Search Engine Watch examines if link relevance can be just as important for SEO. 6 Web Pioneers on What the Internet Will Look Like in the Future Investing vs. Wasting Budget on SEO 6. 4. – Think social games aren’t big business? Think again. Techcrunch reports that social gaming will be a $1 billion business in 2011. 5. Survey Says: Mobile Purchase Behavior Is on the Rise Lost in a Digital World What other stories from the past few days would you add to this list? – According to a new study, Marketing Pilgrim reports, 33 percent of consumers used their cell phone for shopping during the 2010 holiday season. This is an all-time high. 8. Social Gaming to Be A $1B Market in 2011; Virtual Goods to Bring in $653M – If you are looking for a branding fix, the folks over at Logo Design Love offer a new branding book that will make marketers’ hearts skip a beat. 9. 10. 38 Critical Books Every Blogger Needs to Read 2. Google vs. Bing: The Fallacy Of The Superior Search Engine – Not that you don’t already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Go warm up your book light. christopher.woo Is Link Relevance as Effective as Anchor Text? Inbound Marketing How Do You Brand Bad News? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
This is a guest post written by Jill Konrath, bestselling author of I like telling people I’m crazy-busy. It makes me sound important. Necessary. In demand. SNAP Selling What are trigger events? They’re happenings either in a company, industry or general business climate that create opportunities for someone to use your products or services. Selling to Big Companies Because efficiency is not my strength, I developed other strategies to be successful. You see, being productive isn’t just about being a disciplined taskmaster. It also is about being highly effective. But it all comes down to this. For maximum impact, we need to be both efficient and effective.And, most of all, to lead the kind of life you really want to live – meaning having time for all the things you want to do – it’s important to gain control of how you spend your time. That’s what I working on right now. Join me on Thursday at the th That’s what’s going through my mind right now. I’ve been at my desk since 7:30 this morning. I ate lunch in my office because there was no time to go out. I was on the computer or on conference calls for hours. Yet, at the end of the day, I’ve barely made a dent in my To Do list. Is it any wonder that I’m feeling overwhelmed? But here’s the truth. on March 24 amongst her many other responsibilities. And, even worse. I use my time poorly. I make bad choices all day long that contribute to this predicament I’m in. Just this morning, a hyperlink in newsletter article resulted in me squandering a half hour on interesting but low priority work.I let this happen too often. I know better. On days when I identify my key priorities upfront, barricade myself from interruptions and don’t check email all the time, I get a tremendous amount done. Plus, I have lots of time left over to do fun things. But in reality, I default far too often to this slothful behavior. I know I’m not alone in this area. That’s why I’m putting on the Using these “alert services” is the best way I know to get good business – quickly. Sales Productivity Summit . (If you haven’t signed up yet, don’t miss the March 24 How I Learned to Compensate for Being a Slug and popular speaker at annual sales meetings. Hardly considered a “slug”, she’s also hosting the Free Online Sales Productivity Summit st 1. Precision Prospecting Working with companies that have urgent and compelling needs leads to shorter sales cycles and less competition. When I stumbled across the concept of “trigger events” over 20 years ago, I was ecstatic. When I first started using this strategy, I leveraged the local business press to identify those opportunities. It’s still a good resource. But today you can Google Alerts as well as services offered by technology companies. Here are two strategies I leveraged to achieve sales success. To me, every contact with a prospective customer is invaluable. I’m talking about every email, voicemail, phone call, online meeting or presentation. I know the key concerns of my primary decision makers. I invest time doing research on the company or industry.I spend time planning, to ensure that ruthless relevance in my messages. I try to quickly demonstrate my knowledge so they know I’m a credible resource. I write down the questions I want to ask. And, I know what the logical next step that I’ll suggest at the end of a conversation. What is the impact? Fewer phone calls or emails. Fewer prospects. But more sales and bigger sales. to get more ideas on how to do that! Slug Parts, Swirrl quarter earnings, a new strategic direction, new legislation, increased gas prices or multiple visits to your website. 2. Quality Connections How will I get it all done? There’s more here to do than is humanly possible. All this email is killing me. & session. It’s worth it.) Sales Productivity Summit Inbound Sales Image credit: Topics: Examples might be a new VP of Sales, stagnant 1 The Big Challenge Originally published Mar 23, 2011 3:00:00 PM, updated July 03 2013 Sales Productivity Summit Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
3. Make sure your website is optimized for mobile Topics: websites using HubSpot are mobile-ready 4. Get ahead of the mobile learning curve. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 27, 2011 9:00:00 AM, updated October 20 2016 Testing various campaigns targeted toward mobile device usage will help you learn how different keywords, ad copy, and landing pages perform on different devices. If you start testing now, there is no doubt you will be way ahead of the curve when the rest of the business world starts getting in on the action. 2. You can target local consumers when they are ready to buy. 1. You can target techies where they’re playing It will be interesting to see how fast businesses adopt different forms of mobile media like PPC. What do you think are the biggest advantages or disadvantages? In AdWords, you can select which devices you want to show your PPC ads by accessing ‘Campaigns Settings’ and scrolling down to ‘Network and Devices.’ Then, you can opt to show your ads on all devices and carriers, or you can manually select which devices and carriers you want to display your ads. The availability of such a deep level of device and carrier segmentation is quite beneficial, because you can set up campaigns for each carrier and device and test the combinations that provide the best results for your business. Not to mention, you can quickly see which devices or carriers are not worth your time. How to Set Up PPC Campaigns to Target Mobile Devices . Although smartphones are quickly becoming the norm, tablets are still only in techies’ hands for the most part. If you have products or services that appeal to the technically advanced, using PPC ads targeted to iPads, for example, will have some serious advantages. What does mobile PPC advertising mean for marketers? Photo Credit: meedanphotos . The ability to segment mobile devices for PPC is new. If you don’t have a website that is designed for mobile use, it’s easy enough to opt out of showing your PPC ads on mobile devices all together. However, this does not protect you from showing up in organic search results. Whether participating in PPC or not, any serious marketer should make sure its business has a website that is mobile ready. (Note: All ) It’s important to note that websites built with Flash are no good on iPhones, because Apple doesn’t recognize Flash at all. PPC The ability to target by geographic location (down to the zip code) has existed forever in AdWords. However, combining this capability with mobile device segmentation gives local businesses an opportunity to target people who are searching on their phones. Consumers who are searching on their phones are most likely on the go, so you can target them with specific offers to get their business!
Topics: If you choose this route, it may be tempting to start thinking of yourself as an artist. In fact, writers may have the same impulse. But if you’re working in the context of marketing, you’ll grow your career faster and further if you shake this alluring label, and think of yourself as a business person. Our content is not art, it’s achieving a business end. That doesn’t mean it lacks flair, but it does mean it’s not serving personal purposes. Content creators will find 1) more, better content is created, and 2) others are more excited to work with them when they are less fussy, and more objective with their output. Originally published Apr 23, 2013 1:00:00 PM, updated July 28 2017 I graduated from college with a degree in Renaissance literature and European history.Needless to say, I was qualified for nothing.But I thought maybe a career in academic publishing made sense, and wouldn’t be that hard to come by.Quite wrong, evidently (and in retrospect, quite obviously). A few months later, following a deafening silence from every publishing company in the area, I had me some bills to pay. So I took a job doing some copywriting and copyediting in a marketing department. I had no intention of growing a career in marketing, but it’s the closest I could get to getting paid to “use my words.”Skip ahead some years, and here I am with a career in content, and a career in marketing. At the same time. I often say that, for a content geek, I was born at the exact right time: A few years earlier and I wouldn’t be working in content at all, a few years later and I would have missed the initial content wave in the inbound marketing industry. But luckily, content is fueling inbound marketing right now. That means there’s this whole field where “marketing” and “content” intersect that’s developing right before our eyes, and we have the opportunity to shape it.So I thought it would be good to try to lay out exactly what that career path looks like so anyone starting out, in the thick of it, trying to grow their career in it, hiring for it, or trying to mentor employees can get some idea of what they could be doing. Here’s what I see the opportunities being right now for anyone who is working in this world, or anyone who wants to get into it. WritingMost obviously, a marketer’s career in content (or a content creator’s career in marketing) can take the form of being a writer. You could establish yourself as a jack of all trades — not a bad place to begin if you’re just getting started and trying to find your super power — but as your career progresses, you might consider specializing if you want to stay in a writing function. This specialty could take a few forms; here are some of the most popular:Short-Form Content: things like blog posts, tip sheets, copy for emails, newslettersLong-Form Content: things like whitepapers, ebooks, or even real books (the ones you can hold in your hands … or download on your tablet)Content for an Industry or Persons: specializing in a certain audience, like the C-Suite, or analysts, or perhaps gaining expertise around a particular industry, like manufacturing, insurance, or pharmaContent Format Types: Carving out a niche in specific content format types, like ebooks and whitepapers, research reports, or webinarsWhether you choose to be a generalist or a specialist, focus on creating the highest quality content. While cranking out a high volume is certainly important — dilly dallying around doesn’t cut it when a bottom line is at stake — it doesn’t matter how much you create if the quality is poor.(Note: Regardless of where your career progresses, I firmly believe everyone should start or have some experience in the writing role. It’s extremely difficult to do anything else in this blog post well without a foundation in writing. Remember, even designers will have to work with copy and copywriters.)Design and Multimedia ContentContent creators working in marketing are ideally, at the very least, comfortable with visual content. But marketers less comfortable with the written word are able to grow a career specializing in visual content. Just like those pursuing a marketing career centered around writing, this may include many different tracks:Static visual content, like infographics, data visualizations, or visual social contentVideo content, perhaps even podcastingInteractive content, like the hottest new thing to hit the content waves, parallax scrollingGamification of contentAll marketers have a need for visual content professionals, and many are used to outsourcing that design work, sometimes much to their chagrin. Specializing in the field could give you a leg up on others in the content field, and endear you to colleagues, bosses, and interviewers who aren’t used to working with someone with advanced design chops. Marketing Jobs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Again, I urge writers working in a marketing function to follow this advice, as well. You can have opinions, but keep them rooted in professional experience, not personal proclivities.EditingIf you’ve mastered the writing function, you may find a career in editing to your liking. I say this comes after the writing function because it’s extremely difficult to be a great editor without having writing skills. This doesn’t mean editors are necessarily better writers than those making a career in writing — sometimes it’s the exact opposite, in fact. But the best editors have gotten their hands dirty as writers in the past, understand how to fill a blank piece of paper with content, can establish a brand’s positioning within a piece of content, and have self-edited and been edited before.In short, not all writers are editors, but all editors should be, or have been, writers.This is a fantastic career path for anyone working in a company that’s more progressive on the inbound marketing wave. They’ll typically think of their content as a commodity, and act as if they’re their own publishing house, or even a media company. You may also find editorial roles within marketing agencies. In both cases, you may find it beneficial to specialize as one would in the writing track discussed in the first section of this post.Content TrainingContent training is a natural offshoot of the editorial role. Depending on the size of your organization, it may be coupled with the editing role or its own position. Again, this is more typically seen in organizations that think of themselves as publishing houses or media companies (even if, by the technical definition, they are not).Content training is a bourgeoning field in marketing for two reasons:Marketing departments need a high volume of high-quality content.There aren’t a lot of people who are equipped to deliver it. Yet.As such, organizations are in the position to have to train and transform their employees into content creators. Often, the people best equipped to do this are those who have spent time in the writing and editing functions, because they’re able to lead by example, and provide critical, specific feedback on precisely what a person needs to do to improve their content creation.Project ManagementProject managers abound in many other fields; why not content? Well, many organizations and marketing agencies already employ excellent project managers, and this career path is a rewarding one for those who want to be close to content, but not up to their ears in words, semicolons, and track changes. These folks will have a few key skills:Organized and deadline-orientedGood communicator, both with internal employees, clients (if applicable), and contractors, freelancers, and vendorsAble to identify the difference between high- and low-quality contentCan ascertain which writers, designers, editors, researchers are the right fit for certain projectsHas enough familiarity with different content types to assess time and budget for project completionThis is an incredibly rewarding career within the marketing and content industries because you still have that feeling of having created and shipped something successful, plus your skills are easily transferrable.Content Channel Measurement, Analysis, and GrowthWhen content and marketing intersect like they do in our inbound marketing world, it’s easy to forget that you can grow your career down the (gasp!) marketing path, too! For example, you might want to spend time considering how content on one channel — say your blog — integrates with content on another channel, like social media. How do you market, and remarket, the content you already have? How do you market individual channels, like your blog? That’s right, your blog does marketing for you, but you also have to market your blog. Same goes for all the other channels on which content lives, and markets for you.Considering how email, social media, blogging, PR, and all the other channels and assets you use for content can be scaled, used more effectively, and generate more ROI, is a career that’s excellent for those with content chops, and a love for and interest in inbound marketing.I’m sure there are other opportunities out there for marketers that want to specialize in content. What other ideas do you have for those looking to shape a career in inbound marketing, as well as content? Image credit: Marilyn Roxie
Instagram Marketing Originally published Sep 29, 2014 12:00:00 PM, updated October 30 2019 Topics: Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends.I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once you’ve mastered one, another one pops up.But, like I said, there are certain brands that always seem to be experimenting with these changes, fearlessly, as soon as they come out. Starbucks is one of these brands.A few days ago, as I was scrolling through my Instagram feed, I came across this video on Starbucks’ Instagram account:How did they do that?! If this was your first reaction, then welcome to the club — that was exactly what I said when I saw my first Hyperlapse video.If you’re wondering what a Hyperlapse video is, then you’re in the right place. In this post, I’ll explain what Hyperlapse is, how to make a Hyperlapse video, and show you some cool examples of brands already doing it.First of all, what is Hyperlapse?Hyperlapse is a free app by Instagram that condenses videos into brief, moving, hyper-speed videos. Instagram released the app in mid-August 2014 in an effort to deliver more “simple yet powerful tools that let people capture moments and express their creativity,” according to their blog.The key innovation here is the built-in stabilization technology that lets you film these time lapse videos without having to keep your hands still. It’s a perfect way to deliver a message to social media users with short attention spans.How can I use it in my marketing?Before we get to the instructions, let’s see how you can use it in your Instagram marketing using some examples of brands that have done it well.Official Tourism Organisation of DenmarkWho knew there were cool, winding bridges made just for bikes over in Copenhagen? I sure didn’t, and this video from Denmark’s Tourism Organization makes me want to hop on a plane over there stat.Use Hyperlapse to give your followers a tour of your office, an event you’re participating in, or an activity that’s related to your product or service. Just remember: Move slowly. If you move the camera around too much or too quickly, you’ll give your audience a headache.MazamaMazama used Hyperlapse to show how their products are designed and produced. How their “drinking vessels” are made is as important to them as the final product, so these videos align very well with their company values. (Plus, they’re really cool to watch!)FootlockerFootlocker used it to create hype around a new product. The video caption reads, “The Nike Kobe 9 ‘Bright Mango’ drops TOMORROW! Will you be lacing these up? #approved #hyperlapse”. Which of your own products could you feature using a time lapse video?Okay, I’m ready. How do I make my own Hyperlapse video?Want to make your own? Of course you do! It’s so easy that you don’t even need an account. Follow the steps below to get started — and practice a few times until you get it down pat.Step 1: Download the free app and open it on a mobile device.It will open straight to the video camera. No account needed.Step 2: If prompted, allow it to access your camera.Step 3: Tap the white circle once to begin recording a video, and tap again to stop.You can record for as long as you’d like.Step 4: Choose a playback speed between 1x-12x.It’ll show you how long the hyperlapsed video will be for every speed in comparison to how long your video was in real time. For example, a 40-second video in real time will become roughly a 7-second Hyperlapse video at 6x speed.Step 5: Tap the green check mark to save it to your camera roll. From there, you can upload it straight to Instagram or Facebook (or upload it later by accessing it on your camera roll).Step 6: Share away on social media!Here’s what one of ours looks like on Instagram:Have you used Hyperlapse to jazz up your marketing? Tell us your tips in the comments below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Oct 22, 2015 7:00:00 AM, updated February 01 2017 Business Pitches As you consider implementing a sponsored content offering, it’s important to remember that like any other type of ad inventory, sponsored content won’t sell itself. Rather you need to have a sales team well-equipped to sell inbound to new and existing advertisers who may be less familiar with the methodology or benefits behind it.Internally, adopting an inbound methodology involves different areas of the business, including stakeholders from your marketing department, audience development or circulation team, editorial team, and beyond. Perhaps most important however, sales is a key piece of implementing any new advertiser program. This team is on the front line talking to potential advertisers and often the only opportunity your company has to drum up new business.Remember, just because your company has bought into inbound and sponsored content as a strategy doesn’t mean your advertisers have. But, shifting from more traditional advertising offerings to those involving inbound and sponsored content may involve a significant learning curve on the part of your sales team, and will likely require a good level of retraining. You need to spend time re-training your sales team to sell inbound campaigns by identifying what’s in it for the advertisers. Once they’ve gotten this, here area few ways you can really polish that pitch.Polishing the Sponsored Content Pitch1) Know Your Advertisers’ LanguagePublishers and their sales team need to be able to speak in terms that are understood by, and resonate with, their advertisers. Therefore, your team needs to have a firm grasp of the marketing funnel and how it works, what campaign ROI metrics advertisers care about, and which audience insights matter to advertisers (whether it’s purchase intent, demographics, or another set of metrics). For instance, while many publishers value—and therefore sell—reach and audience demographics, what advertisers fundamentally care about is how that’s going to increase their MQLs and sales prospects. In other words, think about how you can best sell what advertisers care about most, and don’t leave it up to their team to guess or draw conclusions. They might guess wrong.2) Be Able to Sell Your DatabaseNo, your sales team isn’t literally selling your list. But your readers are one of your biggest assets. Your sales team needs to have a much deeper understanding of what’s most valuable about your readers in the eyes of advertisers. What are they clicking on? What’s their most common job role or level? How long do they stay on your site? Which readers have converted on an offer before? All of this information helps you identify the people in your database with real purchase intent to highlight for advertisers, and can be presented in a number of ways—personas, charts, or even infographics.3) Know How to Map Your Content to the Buyer’s JourneyMake sure your sales team understands the buyers journey, especially as it applies to your readers and your advertisers. From there, they should be able to explain in detail what each piece of content you provide is, and how it aligns with that readers’ purchase decision process. Your sales team should also be able to communicate specifically how each reader will be nurtured from one stage to the next. In this conversation, if you’re able to include any funnel metrics you have available—conversion rates, expected ROIs etc—you’re in a good spot. Make sure to talk about the different types of offerings your company has (ebooks, guides, white papers, etc), what goals each achieve, and how your editorial team creates them.BONUS: Use Case StudiesWhat better sales tool could you have but great examples of how you’ve run these campaigns before, and how successful they’ve been? Put together case studies that advertisers can easily see replicated for themselves. Include highlights of things like MQL identification, cost per MQL, advertiser conversion rates, or net ROI so advertisers can see the possible impact it may have on their own bottom line.Selling sponsored content and inbound is a big shift for many publishers, and an even bigger shift for their advertisers. The best tool in your belt to get these programs up and running is a well informed and trained sales team. There may be a little more investment in the beginning, but these programs can pay out in dividends in the long run. Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Originally published Apr 30, 2016 8:00:00 AM, updated June 30 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?It’s not a one-size-fits-all solution.For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you’re primarily targeting teens, you may want to focus your resources on building a stronger presence on those networks.Click here to learn about using social media in every stage of the funnel.To learn more about each social network’s strengths and weaknesses, check out the infographic below from Visage. It’ll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Acknowledging these can help you create and publish the most engaging content possible on the networks that work for you.184Save184Save Topics: Facebook Marketing
Content Creation Originally published May 12, 2016 6:00:00 AM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of guaranteed success even possible?Fractl recently turned to Chip and Dan Heath’s SUCCESS model from Made to Stick: Why Some Content Ideas Survive and Others Die to determine if there’s a concrete formula behind what elevates something from good to great.We began our analysis by selecting three of our most successful content marketing efforts to date. In total, the following three campaigns earned 2,300 press mentions and more than 140,000 social shares:”Hotel Hygiene Exposed”: We collected samples from nine different hotels and tested them through a third-party laboratory to answer one simple question: Which hotel rooms are the dirtiest?”Reverse Photoshopping Comic Covers”: Comic books depict vastly different figures (think men with massive biceps and women with incredibly tiny waists), so we used Photoshop to see what familiar superheros would look like if they reflected the average American body type.”Sexually Suggestive Emojis”: We scraped Twitter to discover how users are expressing themselves with flirtatious and sexually suggestive emojis across Europe and the United States.Below I’ll walk you through the Heath brothers’ six principles — simple, unexpected, concrete, credible, emotional, and stories — and explain how they were used throughout these campaigns to help you generate similar, highly shareable content.6 Principles of Successful Ideas1) SimpleTo gain your audience’s attention quickly, connect everything to one point so that a key concept is easily understood. For instance, in the case of emojis post, we condensed a month of tweets from the United States and more than 50 European countries into 14 easy-to-read charts and graphs. With help from these visuals, readers can easily identify global trends in how these emojis are used in less than 10 minutes.2) UnexpectedAnother easy way to earn someone’s attention? Offer data that disproves an easily held assumption. In the case of hotel hygiene post, lab testing allowed us to surprise readers with a shocking finding: The nicest hotels actually had the most germs.3) ConcreteThe Heath brothers say something is “concrete” in its ability to be described through sensory language. For the photoshopping post, we didn’t need to rely on a ton of additional content to visualize the campaign’s core message other than presenting the before and after images — the exaggerated body proportions next to each other served as powerful standalones.4) CredibleReaders want to see data that is trustworthy, and teaming with outside agencies is a great way to boost authority. For the hotel hygiene post, we boosted credibility by using a third-party lab to test the four samples collected from the nine different hotels.5) Emotional As much as you can boost credibility through numbers, remember that audiences have a desire to make a personal connection with content, as well. In the case of the photoshopping post, body image is already a highly emotional topic, so connecting the campaign to this much larger issue added an additional layer that helped boost shares.6) StoriesDuring production, continually ask yourself one question: Would I share this campaign with my friends? Your content should tell a story — and some of the best content reveals more than one story.Identifying staggering data points is an easy way to uncover multiple stories. In the emojis post, the fact that the gender division becomes especially striking when looking at which users are tweeting the more suggestive emoji combinations could lead to a much larger discussion.The biggest takeaway from our research? Although there is no one-size-fits all formula, aligning content to fit these six principles can help you produce campaigns that will earn high-quality links and shares.Check out the infographic below for additional insights from the study. It takes a closer look at key emotional drivers for each campaign, the different ways your content can earn credibility, what makes something visually appealing, and more. 113Save 113Save
Topics: The advertising industry has a major morale problem, and it’s not going to go away on its own.Campaign US recently conducted the Second Annual Morale Survey for 2016, and their findings reveal a staggering decline in overall morale among agency employees. Along with slipping morale, the study also uncovered a troubling host of symptomatic issues, such as talent retention and a decline in employee performance.So what are the root causes of this morale problem? What impact will it have on talent retention? What areas of employee experience do agencies need to make an effort to improve?Subscribe to HubSpot’s Agency newsletter today.To help agencies tackle these questions and visualize the challenges in front of them, we created the following five charts based on the Campaign US survey results. Check them out below to see the far-reaching effects morale has on the industry.1) Overall morale among agency employees has steeply declined.When Campaign US conducted their first Annual Morale Survey back in 2015, only 34% of employees said their morale was either low or dangerously low. Those numbers were alarming at the time, but they haven’t improved — in fact, morale among agency employees has experienced a distressing decline in 2016.This year’s survey results found that 47% of agency employees report either “low” morale (31%) or “dangerously low” morale (16%). That’s a 36% drop in overall agency employee morale between 2015 and 2016.Data Source: Campaign US Morale Survey2) Agency employees with low morale also reported dissatisfaction with leadership and advancement.So what factors are responsible for this drop in morale? Survey participants who reported having “low” or “dangerously low” morale were asked to explain the reasons behind their responses.The top factor contributing to low morale was a dissatisfaction with company leadership, followed closely by a lack in advancement opportunities, and a general dissatisfaction with work. Less impactful were overall company performance and diversity.Data Source: Campaign US Morale Survey3) Work/life balance is the biggest factor for agency employees with good morale.Of the 53% of employees who reported “satisfactory,” “good,” or “excellent” morale, “work/life balance” was the biggest influencing factor. The other two big contributors to positive morale were “satisfaction with work” and “creative freedom.”Data Source: Campaign US Morale Survey4) Agency employees affected by low morale are ready to walk away.If any agencies still needed a wakeup call, this is it: 63% of employees who reported low morale were also actively seeking a new job. That means a whopping 29% of agency employees are looking to leave their current positions — which puts agencies in a precarious position. Data Source: Campaign US Morale Survey5) Low morale has a massive impact on agency employee performance.Unsurprisingly, morale has a major impact on overall employee performance. Regardless of whether they reported high or low morale, 98% of respondents said that morale had an effect on their performance.If employees don’t feel their needs are fully supported, their performance takes a hit. With nearly half of all agency employees reporting low morale, this could spell disaster for the ad industry’s bottom line.Data Source: Campaign US Morale SurveyHow is your agency planning to boost morale this year? Share your advice in the comments. Agency Talent Originally published Nov 8, 2016 5:00:00 AM, updated February 01 2017 Don’t forget to share this post!
Napoli coach Ancelotti delighted for matchwinner Milikby Carlos Volcano10 months agoSend to a friendShare the loveNapoli coach Carlo Ancelotti was pleased with their 1-0 win over Cagliari.Arkadiusz Milik struck late to earn the points for Napoli.“He is a smart guy, who is able to deal with various situations in a balanced manner,” Ancelotti told Sky Sport Italia.“The Liverpool defeat was a heavy blow, but the reaction had already come a long time before this evening. I didn’t need to win at Cagliari to know this team had already shaken off the Anfield game.“This is a team with good prospects and we are doing very well, but in my view can do far better. We are very competitive. We were in the Champions League, we are in Serie A and will be in the Europa League.“I share the project with the club, so this is a structure that doesn’t let itself be influenced by one victory or defeat. We can really do well here.” About the authorCarlos VolcanoShare the loveHave your say
Chelsea boss Sarri wants Isco to play with Hazard – not replace himby Paul Vegas10 months agoSend to a friendShare the loveChelsea boss Maurizio Sarri wants to sign Isco to play with Eden Hazard – not replace him.The Sun says Chelsea are readying a £70m bid for Real Madrid midfielder Isco.Sarri sees Real Madrid maestro Isco, 26, as the perfect foil for the Belgian.As a creative midfielder with brilliant technical ability, Isco would no doubt slot in seamlessly to ‘Sarriball’ at Stamford Bridge.And the plan for the Italian gaffer is to use Isco, who plays mainly on the left-wing, to allow Hazard to flourish in his new central role.They will make a £70m bid for him today with the hope of securing a £250,000-a-week, four-and-a-half-year contract in the first week of January. TagsTransfersAbout the authorPaul VegasShare the loveHave your say
Maguire tells Man Utd fans: Goals coming soonby Freddie Taylora month agoSend to a friendShare the loveHarry Maguire is confident he’ll break his Manchester United scoring duck. The summer signing has yet to score in six Premier League appearances for United. Speaking ahead of Monday’s clash with Arsenal, Maguire said: “I see myself as a threat.”I’ve had a couple of headers this year up to now and I’m sure to get on the end of many more crosses and create chances in the box. It’s something I take pride in as I work on it on the training pitch. “I like to say I’ll chip in with some goals to help the team out in terms of getting some good results.” About the authorFreddie TaylorShare the loveHave your say
Members of the Accompong community in St. Elizabeth have expressed gratitude for the new basic school that was handed over recently.“We are thankful to all those persons who gave willingly to make this a reality. I am overwhelmed. The parents and the community will protect the school,” said Principal of the school, Daynia Miles, at the handing over ceremony.The school was built by Food For the Poor, as part of its commitment to construct 50 basic schools, in celebration of Jamaica’s 50th year of Independence.“To invest in the holistic development of the children, the structure must be right, and everything must be in place to ensure that they (children) are taken care of. This structure will no doubt achieve that,” the Principal said, pointing out that the old building was unsafe for the children.For her part, President of the Parent Teacher Association (PTA), Sharmora Lennon, assured that the group will help in the maintenance of the school.“We are elated and happy to receive this school. It will help the children to learn better. There is more space; we have proper bathroom facilities and a proper play area. As a PTA, we will make sure that the students take care of all the equipment and we will continue to keep our fund-raising events, so as to help with the maintenance,” she said.Deputy Colonel of the Accompong Maroons, Norma Rowe-Edwards, said the children need to have the best facilities to learn.“They are our children; it is our community, so we have to work for each and everyone. We really thank Food For the Poor for the new school,” she added.Meanwhile, Chairman of Food For the Poor, Andrew Mahfood, said the three classrooms can accommodate up to 100 students. At present, 37 students are attending the institution.“We are passionate about assisting Jamaica. Our wish is for this school to be a hub of successful activities, not just for the school population, but also for the wider Accompong community. I encourage every adult citizen (of Accompong), to live service-oriented lives for the benefit of the children of this community and the nation in general,” Mr. Mahfood said.Food For the Poor partnered with Grand Jamaica Homecoming 2012, the Ray Chang Foundation and Food For the Poor (Canada), to build the school.By Garfield L. Angus, JIS Reporter
Speaking at the St. Mary Agricultural Show at Gray’s Inn Sports complex, Annotto Bay, St. Mary, on Monday (April 2), Mr. Shaw said more investments from Jamaicans are needed in the agricultural sector, “so that we can ensure food security and decrease our importation to satisfy the demands of our local market”. New Minister of Industry, Commerce, Agriculture and Fisheries, Hon. Audley Shaw, has reiterated calls for Jamaicans to invest more in farming on idle lands across the island. New Minister of Industry, Commerce, Agriculture and Fisheries, Hon. Audley Shaw, has reiterated calls for Jamaicans to invest more in farming on idle lands across the island.Speaking at the St. Mary Agricultural Show at Gray’s Inn Sports complex, Annotto Bay, St. Mary, on Monday (April 2), Mr. Shaw said more investments from Jamaicans are needed in the agricultural sector, “so that we can ensure food security and decrease our importation to satisfy the demands of our local market”.“In Jamaica, we are too blessed with so many acres of idle lands. We have got to put them into production,” the Minister emphasised.“I am tired to see idle lands [of which] a lot was in sugar, and all over the world, sugar is a declining business, but even in sugar, we can rationalise our sugar lands and make them produce more efficiently while we make other lands available for use,” he added.The Minister pointed out that numerous hectares of idle lands already have irrigation, which investors will not have to worry about before planting.“Plenty of the idle lands are between St. Catherine and Clarendon. There are 18,000 hectares that are idle, and 70 per cent already has irrigation,” he noted.Mr. Shaw also called on more Jamaicans to set up small gardens in their back yards, as is done in other developed and developing nations.“Last week, I went to a conference in Argentina in a place called Mendoza, and when I was flying across the South American continent (Colombia, Chile, Uruguay, Paraguay and Argentina), all I could see is production. Everywhere, something was being produced, whether grapes or corn…Where you don’t see crops growing, you see cattle. When I fly over Jamaica, I am tired to see idle lands,” he said.The Minister pointed out that countries such as Guatemala, Costa Rica and the Dominican Republic export a lot of fresh vegetables and processed foods to the United States, and Jamaica needs to do more of this.Mr. Shaw said since he has been working in the capacity of Minister of Industry, Commerce, Agriculture and Fisheries, he has been impressed by the interest, involvement and initiatives of youth in agriculture.“I’ve seen so much initiative and enterprise. I’ve seen so many young entrepreneurs who are committed to doing something and devising new products from our locally produced material, and this is how we are going to move in Jamaica, from poverty to prosperity,” he said.The St. Mary Agricultural Show was being held for the 32nd year, under the theme ‘Climate Smart Agriculture, the Key to Food Security’.Annually, the event is hosted to bring farmers from the parish of St. Mary, neighbouring parishes and other stakeholders together, where ideas for innovation are shared, along with the introduction of new technology, which they can incorporate in their practice. “I am tired to see idle lands [of which] a lot was in sugar, and all over the world, sugar is a declining business, but even in sugar, we can rationalise our sugar lands and make them produce more efficiently while we make other lands available for use,” he added. Story Highlights
BERLIN – Chancellor Angela Merkel finally reached a deal Wednesday to form a new German coalition government, handing the powerful finance ministry to the country’s main centre-left party in an agreement aimed at ending months of political gridlock.The centre-left Social Democrats’ leaders now have one last major hurdle to overcome — winning their skeptical members’ approval of the deal.Merkel’s conservative Christian Democratic Union, its Bavaria-only sister, the Christian Social Union, and the centre-left Social Democrats agreed after a grueling final 24 hours of negotiations on a 177-page deal that leads off with the promise of “a new awakening for Europe.”“I know that millions of citizens have been watching us closely on this long road over recent weeks,” Merkel said. “They had two justified demands of us: First, finally form a government — a stable government — and second, think … of people’s real needs and interests.”The coalition deal could be “the foundation of a good and stable government, which our country needs and many in the world expect of us,” she added.Germany has already broken its post-World War II record for the longest time between its latest election on Sept. 24 to the swearing-in of a new government. That is still at least several weeks away.Merkel currently leads a caretaker government, which isn’t in a position to launch major initiatives or play any significant role in the debate on the European Union’s future, led so far by French President Emmanuel Macron.A key role in the EU is particularly dear to Social Democrat leader Martin Schulz, a former European Parliament president.On Wednesday he declared that, with the coalition deal, Germany “will return to an active and leading role in the European Union.” The agreement states, among other things, that Germany is prepared to pay more into the EU budget.Before addressing Europe’s future, Schulz faces hard work at home.The coalition accord will be put to a ballot of the Social Democrats’ more than 460,000 members, a process that will take a few weeks. Germany’s highest court said Wednesday it had dismissed a series of complaints against the ballot.Many Social Democrats are skeptical after the party’s disastrous election result, which followed four years of serving as the junior partner to Merkel’s conservatives in a so-called “grand coalition.” The party’s youth wing vehemently opposes a repeat of that alliance.If Social Democrat members say no, the new coalition government can’t be formed. That would leave only an unprecedented minority government under Merkel or a new election as options.Schulz’s zigzag course in recent months has undermined his authority. He vowed to take the party into opposition on election night, but reversed course in November after Merkel’s efforts to build a coalition with two smaller parties collapsed.On the conservative side, Merkel needs only the approval of a party congress of her CDU, a far lower hurdle.“I am counting on convincing our members that we have negotiated a very good coalition agreement,” Schulz said.His party reached compromises on two key demands: curbing the use of temporary work contracts in larger companies and at least considering narrowing differences between Germany’s public and private health insurance systems.The Social Democrats are set to get the foreign, labour and finance ministries — the latter a major prize, held by Merkel’s CDU for the past eight years and an influential position given Germany’s status as the eurozone’s biggest economy. The interior ministry, also held by the CDU, would go to Bavaria’s CSU, which has pushed hard to curb the number of migrants entering Germany.Merkel’s party would keep the defence ministry and get the economy and energy ministry, held by the Social Democrats in the outgoing government.One CDU lawmaker, Olav Gutting, wrote on Twitter: “Phew! At least we still have the chancellery!”Unconfirmed reports in German media said that Schulz plans to become foreign minister while the new finance minister and vice chancellor would be Olaf Scholz, Hamburg’s centre-left mayor.Schulz, according to the reports, would hand over his party’s leadership to Andrea Nahles, the head of its parliamentary group. After the election, Schulz had ruled out taking a Cabinet position under Merkel, and seeking a ministry could complicate his efforts to sell the deal to members.Merkel defended the carve-up of ministries.“Of course, after many years in which Wolfgang Schaeuble led the finance ministry and really was an institution, many find it difficult that we can no longer hold this ministry, and the same goes for the interior ministry,” she said. “But we have important jobs. We have the economy ministry for the first time in decades.”She dismissed suggestions that Social Democrat-led ministries would force her to open Germany’s purse wider for Macron’s European reform proposals than she would like.“Regardless of whether a ministry is led by the Social Democrats or the (Christian Democratic) Union, you can only spend the money you have,” Merkel said. “To be honest, I’m not at all worried.”If the coalition comes together, the nationalist Alternative for Germany will be the biggest opposition party. Co-leader Alexander Gauland criticized the deal, particularly the possibility of deeper European financial integration.“You ask yourself why Mr. Macron doesn’t just move into the chancellery,” he said.___Coalition agreement (in German): https://tinyurl.com/y8zpyxq9___David Rising contributed to this report.
Darjeeling: Police recovered two more live cartridges on Sunday working on the information provided by one Chandan Tamang.Tamang had been arrested and is in police remand at present. Late at night on Friday, the Jorebungalow police station in Darjeeling received information about a man moving around suspiciously in the Batasia Loop area. “We received information that he was armed,” said Mingma Lepcha, OC, Jorebunglow Police Station. When he was questioned about what he was doing on the streets he could not answer. An improvised loaded single shot gun was recovered from Chandan Tamang. There was a single round of live ammunition also. He was produced at the Chief Judicial Magistrate court here on Saturday. The CJM granted 3 days of police remand. On interrogation on Sunday based on his statements two more live cartridges were recovered by the police.
Cairo- Egyptian objections are delaying formation of a committee to implement expert recommendations on an Ethiopian dam project, which Cairo fears could diminish its water supply, Ethiopia’s water minister said Tuesday.At a one-day meeting in Khartoum, the water ministers of Egypt, Sudan and Ethiopia agreed to form the panel, Alemayehu Tegenu told reporters.“But we didn’t agree about the composition of this committee,” he said. “We have differences with Egypt.”The Ethiopian minister declined to elaborate on why there was disagreement over the committee’s membership but said the three sides would meet again in Khartoum on December 8.Ethiopia began diverting the Blue Nile in May to build the 6,000 MW Grand Renaissance Dam, which will be Africa’s largest when completed in 2017.An international panel has issued a report outlining the dam’s impact on water levels.The report has not been made public, but Ethiopia has said it confirms that the impact on water levels is minimal.Cairo had sought more studies about the dam’s impact on its water supply, which is almost entirely dependent on the Nile.Egypt believes its “historic rights” to the Nile are guaranteed by two treaties from 1929 and 1959 which allow it 87 percent of the Nile’s flow and give it veto power over upstream projects.But a new deal signed in 2010 by other Nile Basin countries, including Ethiopia, allows them to work on river projects without Cairo’s prior agreement.Sudan, along with Egypt, has not signed the new Nile Basin deal.Sudan too relies on Nile resources but has said it does not expect to be affected by the Grand Renaissance project.
Rabat – US secretary of state John Kerry welcomed, on Friday in Rabat, Morocco’s initiatives to uphold human rights in Sahara.“The Secretary welcomed the recent actions and initiatives taken by Morocco to continue to protect and promote human rights in the territory (Sahara),” said a joint statement issued after the 2nd USA-Morocco strategic dialogue, which was co-chaired by Kerry and foreign minister Salaheddine Mezouar.The US secretary of state underlined the growing and important role of the National Council for Human Rights. Washington and Rabat affirmed their shared commitment to the improvement of the lives of the people of the Sahara.
Freshman right side hitter Taylor Sandbothe (10) blocks the ball during a match against Dabrowa Sept. 4 at St. John Arena. OSU won, 3-2.Credit: Shelby Lum / Photo editorThe No. 13 Ohio State women’s volleyball team is set to open Big Ten play this weekend against closely-ranked opponents.The undefeated Buckeyes (12-0) are scheduled to play No. 10 Michigan (10-1) at 8 p.m. Friday and No. 15 Michigan State (11-1) Sunday at 2 p.m..The Buckeyes’ performances in those first 12 matches pleased coach Geoff Carlston, but he said he’s looking for more as the squad heads into the Big Ten season.“It’s been fun,” he said. “We knew coming into the season that we’re going to have to be pretty patient because there’s going to be a pretty big learning curve.”OSU has received major contributions from three freshmen — right side hitter Taylor Sandbothe, outside hitter Kylie Randall and defensive specialist Valeria León.Carlston said he likes what the younger players have done, but said the veterans have stepped up as well.“We have talented freshmen, but we have great leadership above them,” Carlston said.Carlston added that some younger players like sophomore middle blocker Andrea Kacsits will have to play an even bigger role since junior middle blocker Anna Faul tore her ACL over the weekend.The team has been successful early in the season because of how it has come together, even more so than in previous years, junior outside hitter Erin Sekinger said.“The chemistry on the floor is like no other,” Sekinger said. “Everybody just clicks with one another.”Carlston said this year’s group has had no problem focusing on each match, even though the roster is young.“It sounds cliché, but we really have put a huge emphasis on one opponent at a time, one match at a time,” he said.Finishing the non-conference schedule unscathed is an accomplishment for any team, senior outside hitter Kaitlyn Leary said. However, the weekend ahead of the Buckeyes marks the beginning of “the next chapter.”“(In) the Big Ten, obviously every single game we play is a challenge, so we’re just preparing this week and working hard,” Leary said.As far as the matchup against Michigan is concerned, Sekinger said some players are going to be extra motivated once the whistle blows.“I’m an Ohio kid, so I go more crazy for Michigan just because it’s a big rivalry,” Sekinger said.The Wolverines have just one loss on the season, coming against then-No. 16 ranked Florida State, who the Buckeyes played and beat at the Seminole Invitational.Freshman setter Maggie Heim, who has been limited this season by a hamstring injury, said her team will give Michigan a fight as long as the players keep up their effort.“If we come out with the energy we did against Florida State and just play really solid, I think we’ll have a really good shot,” Heim said. “We’ll just have to come out with more energy than (Michigan).”Following this weekend, the Buckeyes are scheduled to travel to Indiana for matchups against Purdue Oct. 4 in West Lafayette and Indiana in Bloomington Oct. 5.