‘A good day for insurance policy holders’ – Doherty welcomes passage of bill

first_imgPearse Doherty TD has welcomed the passage of Sinn Féin’s Consumer Insurance Contracts Bill through the Dáil.This legislation, which would reform insurance contracts, passed Report and Final Stages in the Dáil on Wednesday.“This is a good day for insurance policyholders, for consumers and businesses,” Deputy Doherty said yesterday. “Rip-off insurance costs are squeezing incomes and closing down businesses across the State. People are wondering how their premiums can go up every year even though they haven’t even made a claim.”He explained: “Our Consumer Insurance Contracts Bill, which passed Report and Final Stages of the Dáil today, will tilt the balance in favour of the consumer. By increasing transparency and strengthening the hand of the policyholder before, during and after the terms of their insurance contract.“This Bill will require companies to inform the customer of the past 3 years of premiums paid and claims received for all non-life insurance contracts. This would increase transparency and strengthen our hands when we look for a better deal each year.“Any company that cancels a policy would have to pay the customer the outstanding balance of the premium paid and make it easier for the customer to withdraw from a contract. “It would also require a company to inform customers of any claim made against their policy, allowing them to submit their own evidence and informing them of the cost of any claim against their policy that has been settled.“The legislation would also make it harder for an insurer to wriggle out of paying valid claims on grounds that have nothing to do with the accident or loss incurred by the policyholder.“In short, this would bring huge benefits to policyholders.”The legislation will now go the Seanad and Deputy Doherty expects it to become law before the end of the year.“Sinn Féin want to take on the insurance industry and ending the rip-off. By stamping out fraud, protecting consumers, banning dual pricing and bringing down premiums. The passage of this Bill today is a part of that work.” ‘A good day for insurance policy holders’ – Doherty welcomes passage of bill was last modified: November 14th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Depending on Source, Stem Cells Can Kill or Heal

first_img(Visited 10 times, 1 visits today)FacebookTwitterPinterestSave分享0 Stem cells continue to show promise for dramatic healings, but reporters don’t always clarify what lived or died to produce the cells.  Adult stem cells inhabit all living humans; embryonic or fetal stem cells require a human death.Adult Stem Cell NewsCord blood awakens boy:  Parents of a boy with pediatric cerebral palsy are glad they froze samples of his cord blood when he was born. At age 2-1/2, he had a cardiac arrest with severe brain damage that left him in a persistent vegetative state. Now, Science Daily reported, after the first successful treatment with stem cells from his autologous cord blood, the boy has awakened. He can move and speak simple sentences.Mesenchymal stem cells and ALS:  It’s an odd reversal of ethics to put human stem cells in rats, but Medical Xpress reported progress against amyotrophic lateral sclerosis (ALS) by injecting engineered human mesenchymal stem cells into the furry rodents, causing them to produce growth factors that delay onset of the disease.  The article pointed to a benefit of adult stem cells: “By using adult mesenchymal stem cells, the technique avoided the danger of tumor that can arise with the transplant of embryonic stem cells and related ‘do-anything’ cells.”Blood stem cells and cancer:  Science Daily reported on significant improvements in survival for cancer patients with lymphomas, leukemias and other blood cancers, thanks to adult blood stem cells from donors and the patients themselves.  “The significant improvements we saw across all patient and disease populations should offer patients hope and, among physicians, reinforce the role of blood stem cell transplants as a curative option for life-threatening blood cancers and other diseases.”Embryonic and Fetal Stem Cell NewshESC and blindness:  New Scientist reported a rare success with human embryonic stem cells.  Implanted into the retina, a man with a form of macular degeneration went from 20/400 (legally blind) to 20/40 (sighted) over time.  Results have not yet been published.Fetal stem cells and stroke:  New Scientist reported modest improvement in stroke victims injected with stem cells in a new clinical trial.  The article only mentioned where the cells came from in passing.  The researcher “thinks that the fetal neural stem cells injected into the volunteers’ brains may stifle inflammation and catalyse the formation of new blood supplies to stroke-damaged tissue.”Cloner trouble:  The embryonic stem cell success at University of Oregon (see 5/17/13) has come under fire for two things: a rush to publication, and sloppy errors.  New Scientist and Nature reported the controversy.  So far, it appears none of the errors affected the experimental results.  Mitalipov admitted the mistakes but defends his work.How This Translates to PolicyProtecting the right to kill:  In the wake of the Mitalipov success, Nature‘s editors urged the journal’s scientific members to take ownership of the stem cell debate, lest public fears stifle progress.  The editors acknowledged, “It is true that the research faces ethical controversy on three fronts: egg donation, embryo destruction and cloning.”  They also acknowledged that induced pluripotent stem cells appear so far to work just as well as hESC without the ethical problems: “crucially they do not require egg recruitment, embryo destruction or cloning.”  Yet the editors seemed more concerned about preventing a public outcry against the destruction of human embryos.  Without proof, they said, “Whatever the outcome of those investigations, there are some clinical applications for which cloned stem cells could be the best option.”  The prior week, though, Nature editors urged scientists to accept more social responsibility for risky new technologies.Why stop at embryos?  In an article entitled “Alzheimer’s disease, the soft target of the euthanasia debate,” Medical Xpress aired the views of Megan-Jane Johnstone (Deakin University) about euthanasia.  Johnstone sees a softening of public attitudes about euthanasia with so many elderly declining into dementia.  “The proposal to allow euthanasia as a morally warranted option in the treatment of Alzheimer’s disease and other dementias is neither simple nor straightforward,” she said. “Anything less than an honest, transparent and accountable debate, which has been lacking to date, would be an assault on the integrity of all—both those for and against the euthanasia proposal—who are trying in their own ways to care for those who are confronting the hard-nosed reality of their inevitable mortality.”Why stop at euthanasia?  New Scientist provoked controversy with this eye-catching headline: “Is extinction really such a bad thing?”  Consultant Shaoni Bhattacharya was not proposing it for humans or anything like that; she was just commenting on a new exhibit on extinction at London’s Natural History Museum.     “A thoughtful exhibition at London’s Natural History Museum explores the benefits of extinction, and the possibility of humanity eradicating itself.”  The world view is both Darwinian and Malthusian:Survival is tough, and in a masterful stroke, the exhibition drives this home with a retro video game. In the species extinction game, the player must manoeuvre a Pac-Man-like creature around a world beset with creeping ice ages, fiery volcanoes and relentless winds, all the while competing with other animated species to snaffle sparse food supplies. A genius touch is the availability of “adaptation” tokens, which allow your creature to evolve traits to help it survive longer in its hostile world.The museum portrays extinction as a part of life.  “Extinction isn’t necessarily the end of the world, it could be just the beginning…,” one sign reads.  “In a thought-provoking section, the museum presents the concept of Homo extinctus – humans wiped out forever.”  Sweet dreams.The choice is clear.  Evolution is pro-death, creation is pro-life.  Evolution sees death as a good thing; creation sees it as a curse.  Evolution says “what’s the big deal?”; creation says humans, made in the image of God, are more precious than animals. Evolution sees millions of years of senseless struggle against elements just for the reward of passing on one’s genes in an endless cycle of meaninglessness that ends in a charred, dead world.  Creation sees death as an intruder, an enemy, that will be conquered in the new heavens and new earth, and has been conquered for those who accept Christ’s death and resurrection on their behalf.  Choose you this day.The sanctity of human life is the dividing issue for stem cell research, abortion and euthanasia.  It’s easy to see why evolutionists are so dismissive of the ethical qualms “religious people” worry about.  They only see cells and fetuses as clumps of matter, when in fact, a human embryo, even from the single-celled zygote, contains the entire genetic program for an adult human being.Evolutionists tend to be pragmatists.  If people are having abortions anyway, why not grab some of the stem cells?  (They fail to see how this legitimizes abortion and creates a market for it.)  If women are producing eggs anyway, why not harvest them?  (They fail to take seriously the potential abuses to women.)  If human blastocysts can’t produce adult clones (yet), why not harvest their stem cells?  If old people can’t communicate any more, why not help them die?  If everything competes for resources, why not let humans go extinct?  If humans are wrecking the planet, why not drastically cut their numbers? OK, evolutionist, set the example – you first.The New Scientist article on extinction shows that some evolutionists still think Malthus had the right idea: competition for scarce resources guarantees lots of death.  That notion that spurred Darwin to use the “struggle for existence” as a driver for natural selection has been debunked (7/02/09, 12/09/09 #3, 9/18/10) but it keeps returning.  In actuality, freedom lets human society blossom, but tyranny destroys it.  Need proof?  The 20th century.Evolutionists would not want to live in the world their world view is leading toward.  Those who love Christ need to keep the leaven of his teachings spreading through a lost world.  Keep the salt in the decaying meat.  Keep the light shining in the darkness.  All that is required for a brave new world to embrace death is for godly people to do nothing.  “I call heaven and earth as witnesses today against you, that I have set before you life and death, blessing and cursing; therefore choose life, that both you and your descendants may live” (Deuteronomy 30:19).last_img read more

‘Nitish will attend RJD rally, if invited’

first_imgAmid speculation that the rift between the two ruling alliance partners, the Rashtriya Janata Dal and the Janata Dal (United), is widening, JD(U) leaders on Sunday said Chief Minister and party president Nitish Kumar could attend the RJD’s proposed rally here on August 27. “Our leader Nitish Kumar will be attending the RJD’s anti-BJP rally in his personal capacity, if he is invited”, JD(U) spokesperson Sanjay Singh told journalists after the party’s state executive committee meeting. Mr. Kumar, earlier, had addressed the meeting and appealed to leaders to strengthen the party organisation. Party sources told The Hindu that Mr. Kumar also asked party spokespersons to refrain from making contentious comments.He made it clear that he had no political plans outside the State. “I will remain in Bihar,” he told the executive. Mr. Kumar was emphatic that his party had been following the coalition dharma and would always follow it. “I will continue following my own ideology unmindful of its consequences”, he told the meeting.Earlier, some senior JD(U) leaders had said that the party would not be attending the RJD’s proposed mega rally BJP hatao, Desh bachao. “The rally is being called by the RJD and not by the JD(U)”, said JD(U) leader RCP Singh. Facing dubious land deal charges against his family members and reopening of fodder scam cases in which he is an accused, RJD chief Lalu Prasad Yadav had called the anti-BJP rally saying all non-BJP party leaders like Congress president Sonia Gandhi and vice-president Rahul Gandhi, West Bengal Chief Minister Mamata Banerjee, Odisha Chief Minister Naveen Patnaik, former Prime Minister H.D. Deve Gowda, former Uttar Pradesh Chief Minister Akhilesh Yadav, BSP chief Mayawati and Left party leaders would participate in it. Party sources said Ms. Banerjee, Ms. Mayawati and SP president Akhilesh Yadav have already sent their consent to attend the rally.At the JD(U) meeting, while making oblique reference to the Congress party’s apparent displeasure over his support to NDA’s presidential candidate Ram Nath Kovind, Mr. Kumar reportedly said “the Congress party has been changing its political principles but he would not change his principles whatever be the consequences.” “Hamare neta pichhlaggu nahin, dusare log pichhlaggu honge (Our leader would not be pillion of anybody, others could be)”, Mr. Sanjay Singh later told the media.last_img read more

Ambohot returns for Letran but still groping for form

first_imgLOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Brace for potentially devastating typhoon approaching PH – NDRRMC Go: Search for ‘perfect, honest man’ to lead PNP still on PLAY LIST 01:31Go: Search for ‘perfect, honest man’ to lead PNP still on00:45Onyok Velasco see bright future for PH boxing in Olympics02:16Duque: It’s up to Palace to decide on Dengvaxia’s fate01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games MOST READ Typhoon Kammuri accelerates, gains strength en route to PH “It’s a reason why I committed those miscues, because I’m so excited to play. But when I returned in the third quarter, I followed coach’s words and calmed myself and eventually, I got my confidence back and the shots got falling,” he said.Napa, though, is willing to treat Ambohot with kid gloves as he expects to have him in his peak form soon.“We’re not rushing him. We know that he’s a warrior. Even if he’s injured, he will play. Coming to the next game, maybe he’ll be 100-percent,” he said.For his part, Ambohot has faith in himself that he’ll be better for Letran’s all-important duel against San Beda next Friday.“I’ll do everything I can, I’ll do my best on what I have to do to be 100-percent. Coach told me that I should get my game back and I need to have my confidence again so that’s what I will do this coming week,” he said.ADVERTISEMENT Jeo Ambohot. Photo by Tristan Tamayo/ INQUIRER.netJeo Ambohot is just glad to be back on the hardcourt for Letran.Playing for the first time since fracturing his right wrist on August 15 in Letran’s game against San Sebastian, the 6-foot-6 center’s entry was a welcome boost for the Knights as they continue their Final Four hunt. ADVERTISEMENT For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Don’t miss out on the latest news and information. Fire hits houses in Mandaluyong City “I’m so excited to play again,” said Ambohot, who gathered eight points, on a 2-of-3 shooting from three, three rebounds, three blocks, and a steal in his 18 minutes on the floor in his return. However, Letran failed to dent Lyceum’s armor and lost, 81-69, to drop to an even 8-8 card.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutCoach Jeff Napa said that it was evident that Ambohot still lacks the timing after a seven-week layoff “because he tires quickly.”That lack of rhythm showed when Ambohot committed three turnovers in the second quarter, something the sophomore big man attributed to his eagerness to get a piece of the action anew. Read Next Nonong Araneta re-elected as PFF president Ginebra nears finals, nips TNT in game 3 Frontrow holds fun run to raise funds for young cancer patients  BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight LATEST STORIES View commentslast_img read more

Hit India hard from ball one: South African coach Fletcher to his boys

first_imgWary of an Indian backlash after their humiliating loss in the series opener, South African batting coach Duncan Fletcher on Friday asked his players to hit visiting team “hard” from ball one in tomorrow’s second cricket one-dayer here.South Africa had crushed India by a huge margin of 135 runs in the first one-dayer at Durban on Wednesday.But going by India’s performance in the tour so far, South Africa cannot afford to relax as Mahendra Singh Dhoni and company have made a strong comeback in the three-match Test series, drawing it after losing the first Test by an innings.”Just got to be very wary that this happened in the Test series. But I don’t think it will. There seems to be a very good attitude amongst this one-day squad. They seem to have learnt their lesson. It’s just important that they go in there and hit India hard from ball one again,” Fletcher told media on the eve of the second ODI of the five-match series.”And make sure they don’t get complacent. India are quite an experienced side. Although they’ve got young players, if but they are pretty experienced. You got to be wary this fact.They know how to play out of these situations. South Africa have to be careful,” added the former England coach.Fletcher, however, is not happy with the home team’s handling of the Power-plays.”I’ve always believed they haven’t really believed when they have taken it. If sides or captains want, there are a lot of possibilities on how to take them.advertisement”It’s just been a misinterpretation as how you play within the Power Play. Sometimes you’ve got to look at it as there are other advantages of taking it at a certain time,” he said.Talking about the changing face of the game in the wake of Twenty20 cricket, Fletcher said: “It (T20) had an influence right through cricket. The players are going to be more attacking, but 50 overs is a lot of cricket.”If sides think they can go out there and adopt a Twenty20 attitude from ball one, sure on a given day they might be successful, but not over a period of time. They got to be very wary that in 50 overs there will be periods when you have to be more patient.” .Fletcher also said that international teams should have the ability to adjust to different conditions and playing surfaces and was satisfied with the Proteas team on this front.”I believe South Africa matches everyone as far as one-day cricket is concerned. They haven’t been fooled by the wicket they bowled on. They won’t bowl on that wicket very often, but when they get on it they play very very well.”When they go to India the wickets may be a bit slower and a bit flatter, but they just have to get used to it. They have to adapt a bit quicker. Bowlers at the international level have got to do that. They’ve got the skill and the ability to do that,” he said.Fletcher made no bones about the fact that South Africa was missing Jacques Kallis but said the upcoming all-rounders are really bright.”Obviously they’re going to have a problem with the all-rounder. South Africa always had plenty of all-rounders which has given them depth. They’ve got into the area that without Jacques Kallis they might need a bit of depth but the backup batters are good enough. All it needs a little bit more experience I guess,” he said without taking any names.last_img read more

The Ultimate List: 100+ Twitter Statistics

first_img Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016  1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After:center_img Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform.  17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

10 Marketing Stories You Need To Know Tonight

first_img10 Marketing Stories to Keep You in the Know – The folks at Search Engine Land have done an interesting experiment showing that Bing actually delivers better quality search results than Google.  Photo Credit: 1. Topics: 7. 26 Tips to Enhance Your Experience on LinkedIn  – Check out this article from Mashable to learn how the Web might look different in the future. Pioneers from the early days of the Web share their insights on the next big things to happen online. Originally published Jan 12, 2011 8:00:00 PM, updated March 21 2013 – Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. – In one of his newest posts, Seth Godin minds marketers of the crowded digital world in which we all live. What do all of these digital interruptions mean for us? 3. – How much should you spend on SEO? Lee Odden over at the Top Rank Blog breaks down how to think about investing in SEO. – Anchor text is one of those SEO terms that always gets mentioned. Search Engine Watch examines if link relevance can be just as important for SEO. 6 Web Pioneers on What the Internet Will Look Like in the Future Investing vs. Wasting Budget on SEO 6. 4. – Think social games aren’t big business? Think again. Techcrunch reports that social gaming will be a $1 billion business in 2011. 5.center_img Survey Says: Mobile Purchase Behavior Is on the Rise Lost in a Digital World What other stories from the past few days would you add to this list? – According to a new study, Marketing Pilgrim reports, 33 percent of consumers used their cell phone for shopping during the 2010 holiday season. This is an all-time high. 8. Social Gaming to Be A $1B Market in 2011; Virtual Goods to Bring in $653M – If you are looking for a branding fix, the folks over at Logo Design Love offer a new branding book that will make marketers’ hearts skip a beat. 9. 10. 38 Critical Books Every Blogger 
Needs to Read 2. Google vs. Bing: The Fallacy Of The Superior Search Engine – Not that you don’t already have enough to do, but the folks over at Copy Blogger have put together a list of 38 books ever blogger should read. Go warm up your book light. christopher.woo Is Link Relevance as Effective as Anchor Text? Inbound Marketing How Do You Brand Bad News? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Confessions of a Closet Slug

first_imgThis is a guest post written by Jill Konrath, bestselling author of I like telling people I’m crazy-busy. It makes me sound important. Necessary. In demand. SNAP Selling What are trigger events? They’re happenings either in a company, industry or general business climate that create opportunities for someone to use your products or services. Selling to Big Companies Because efficiency is not my strength, I developed other strategies to be successful. You see, being productive isn’t just about being a disciplined taskmaster. It also is about being highly effective. But it all comes down to this. For maximum impact, we need to be both efficient and effective.And, most of all, to lead the kind of life you really want to live – meaning having time for all the things you want to do – it’s important to gain control of how you spend your time. That’s what I working on right now. Join me on Thursday at the th That’s what’s going through my mind right now. I’ve been at my desk since 7:30 this morning. I ate lunch in my office because there was no time to go out. I was on the computer or on conference calls for hours. Yet, at the end of the day, I’ve barely made a dent in my To Do list. Is it any wonder that I’m feeling overwhelmed? But here’s the truth. on March 24 amongst her many other responsibilities. And, even worse. I use my time poorly. I make bad choices all day long that contribute to this predicament I’m in. Just this morning, a hyperlink in newsletter article resulted in me squandering a half hour on interesting but low priority work.I let this happen too often. I know better. On days when I identify my key priorities upfront, barricade myself from interruptions and don’t check email all the time, I get a tremendous amount done. Plus, I have lots of time left over to do fun things. But in reality, I default far too often to this slothful behavior. I know I’m not alone in this area. That’s why I’m putting on the Using these “alert services” is the best way I know to get good business – quickly. Sales Productivity Summit . (If you haven’t signed up yet, don’t miss the March 24 How I Learned to Compensate for Being a Slug and popular speaker at annual sales meetings. Hardly considered a “slug”, she’s also hosting the  Free Online Sales Productivity Summit st 1. Precision Prospecting Working with companies that have urgent and compelling needs leads to shorter sales cycles and less competition. When I stumbled across the concept of “trigger events” over 20 years ago, I was ecstatic. When I first started using this strategy, I leveraged the local business press to identify those opportunities. It’s still a good resource. But today you can Google Alerts as well as services offered by technology companies. Here are two strategies I leveraged to achieve sales success. To me, every contact with a prospective customer is invaluable. I’m talking about every email, voicemail, phone call, online meeting or presentation. I know the key concerns of my primary decision makers. I invest time doing research on the company or industry.I spend time planning, to ensure that ruthless relevance in my messages. I try to quickly demonstrate my knowledge so they know I’m a credible resource. I write down the questions I want to ask. And, I know what the logical next step that I’ll suggest at the end of a conversation. What is the impact? Fewer phone calls or emails. Fewer prospects. But more sales and bigger sales. to get more ideas on how to do that! Slug Parts, Swirrl quarter earnings, a new strategic direction, new legislation, increased gas prices or multiple visits to your website. 2. Quality Connections How will I get it all done? There’s more here to do than is humanly possible. All this email is killing me. & session. It’s worth it.) Sales Productivity Summit Inbound Sales Image credit: Topics: Examples might be a new VP of Sales, stagnant 1 The Big Challenge Originally published Mar 23, 2011 3:00:00 PM, updated July 03 2013 Sales Productivity Summit Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Get Ahead of the Marketing Learning Curve With Mobile PPC

first_img 3. Make sure your website is optimized for mobile Topics: websites using HubSpot are mobile-ready 4. Get ahead of the mobile learning curve. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 27, 2011 9:00:00 AM, updated October 20 2016 Testing various campaigns targeted toward mobile device usage will help you learn how different keywords, ad copy, and landing pages perform on different devices. If you start testing now, there is no doubt you will be way ahead of the curve when the rest of the business world starts getting in on the action. 2. You can target local consumers when they are ready to buy. 1. You can target techies where they’re playing It will be interesting to see how fast businesses adopt different forms of mobile media like PPC. What do you think are the biggest advantages or disadvantages? In AdWords, you can select which devices you want to show your PPC ads by accessing ‘Campaigns Settings’ and scrolling down to ‘Network and Devices.’ Then, you can opt to show your ads on all devices and carriers, or you can manually select which devices and carriers you want to display your ads. The availability of such a deep level of device and carrier segmentation is quite beneficial, because you can set up campaigns for each carrier and device and test the combinations that provide the best results for your business. Not to mention, you can quickly see which devices or carriers are not worth your time.center_img How to Set Up PPC Campaigns to Target Mobile Devices . Although smartphones are quickly becoming the norm, tablets are still only in techies’ hands for the most part. If you have products or services that appeal to the technically advanced, using PPC ads targeted to iPads, for example, will have some serious advantages. What does mobile PPC advertising mean for marketers? Photo Credit: meedanphotos . The ability to segment mobile devices for PPC is new. If you don’t have a website that is designed for mobile use, it’s easy enough to opt out of showing your PPC ads on mobile devices all together. However, this does not protect you from showing up in organic search results. Whether participating in PPC or not, any serious marketer should make sure its business has a website that is mobile ready. (Note: All ) It’s important to note that websites built with Flash are no good on iPhones, because Apple doesn’t recognize Flash at all. PPC The ability to target by geographic location (down to the zip code) has existed forever in AdWords. However, combining this capability with mobile device segmentation gives local businesses an opportunity to target people who are searching on their phones. Consumers who are searching on their phones are most likely on the go, so you can target them with specific offers to get their business!last_img read more

What Does a Content Career in Marketing Look Like?

first_img Topics: If you choose this route, it may be tempting to start thinking of yourself as an artist. In fact, writers may have the same impulse. But if you’re working in the context of marketing, you’ll grow your career faster and further if you shake this alluring label, and think of yourself as a business person. Our content is not art, it’s achieving a business end. That doesn’t mean it lacks flair, but it does mean it’s not serving personal purposes. Content creators will find 1) more, better content is created, and 2) others are more excited to work with them when they are less fussy, and more objective with their output. Originally published Apr 23, 2013 1:00:00 PM, updated July 28 2017 I graduated from college with a degree in Renaissance literature and European history.Needless to say, I was qualified for nothing.But I thought maybe a career in academic publishing made sense, and wouldn’t be that hard to come by.Quite wrong, evidently (and in retrospect, quite obviously). A few months later, following a deafening silence from every publishing company in the area, I had me some bills to pay. So I took a job doing some copywriting and copyediting in a marketing department. I had no intention of growing a career in marketing, but it’s the closest I could get to getting paid to “use my words.”Skip ahead some years, and here I am with a career in content, and a career in marketing. At the same time. I often say that, for a content geek, I was born at the exact right time: A few years earlier and I wouldn’t be working in content at all, a few years later and I would have missed the initial content wave in the inbound marketing industry. But luckily, content is fueling inbound marketing right now. That means there’s this whole field where “marketing” and “content” intersect that’s developing right before our eyes, and we have the opportunity to shape it.So I thought it would be good to try to lay out exactly what that career path looks like so anyone starting out, in the thick of it, trying to grow their career in it, hiring for it, or trying to mentor employees can get some idea of what they could be doing. Here’s what I see the opportunities being right now for anyone who is working in this world, or anyone who wants to get into it. WritingMost obviously, a marketer’s career in content (or a content creator’s career in marketing) can take the form of being a writer. You could establish yourself as a jack of all trades — not a bad place to begin if you’re just getting started and trying to find your super power — but as your career progresses, you might consider specializing if you want to stay in a writing function. This specialty could take a few forms; here are some of the most popular:Short-Form Content: things like blog posts, tip sheets, copy for emails, newslettersLong-Form Content: things like whitepapers, ebooks, or even real books (the ones you can hold in your hands … or download on your tablet)Content for an Industry or Persons: specializing in a certain audience, like the C-Suite, or analysts, or perhaps gaining expertise around a particular industry, like manufacturing, insurance, or pharmaContent Format Types: Carving out a niche in specific content format types, like ebooks and whitepapers, research reports, or webinarsWhether you choose to be a generalist or a specialist, focus on creating the highest quality content. While cranking out a high volume is certainly important — dilly dallying around doesn’t cut it when a bottom line is at stake — it doesn’t matter how much you create if the quality is poor.(Note: Regardless of where your career progresses, I firmly believe everyone should start or have some experience in the writing role. It’s extremely difficult to do anything else in this blog post well without a foundation in writing. Remember, even designers will have to work with copy and copywriters.)Design and Multimedia ContentContent creators working in marketing are ideally, at the very least, comfortable with visual content. But marketers less comfortable with the written word are able to grow a career specializing in visual content. Just like those pursuing a marketing career centered around writing, this may include many different tracks:Static visual content, like infographics, data visualizations, or visual social contentVideo content, perhaps even podcastingInteractive content, like the hottest new thing to hit the content waves, parallax scrollingGamification of contentAll marketers have a need for visual content professionals, and many are used to outsourcing that design work, sometimes much to their chagrin. Specializing in the field could give you a leg up on others in the content field, and endear you to colleagues, bosses, and interviewers who aren’t used to working with someone with advanced design chops. Marketing Jobs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Again, I urge writers working in a marketing function to follow this advice, as well. You can have opinions, but keep them rooted in professional experience, not personal proclivities.EditingIf you’ve mastered the writing function, you may find a career in editing to your liking. I say this comes after the writing function because it’s extremely difficult to be a great editor without having writing skills. This doesn’t mean editors are necessarily better writers than those making a career in writing — sometimes it’s the exact opposite, in fact. But the best editors have gotten their hands dirty as writers in the past, understand how to fill a blank piece of paper with content, can establish a brand’s positioning within a piece of content, and have self-edited and been edited before.In short, not all writers are editors, but all editors should be, or have been, writers.This is a fantastic career path for anyone working in a company that’s more progressive on the inbound marketing wave. They’ll typically think of their content as a commodity, and act as if they’re their own publishing house, or even a media company. You may also find editorial roles within marketing agencies. In both cases, you may find it beneficial to specialize as one would in the writing track discussed in the first section of this post.Content TrainingContent training is a natural offshoot of the editorial role. Depending on the size of your organization, it may be coupled with the editing role or its own position. Again, this is more typically seen in organizations that think of themselves as publishing houses or media companies (even if, by the technical definition, they are not).Content training is a bourgeoning field in marketing for two reasons:Marketing departments need a high volume of high-quality content.There aren’t a lot of people who are equipped to deliver it. Yet.As such, organizations are in the position to have to train and transform their employees into content creators. Often, the people best equipped to do this are those who have spent time in the writing and editing functions, because they’re able to lead by example, and provide critical, specific feedback on precisely what a person needs to do to improve their content creation.Project ManagementProject managers abound in many other fields; why not content? Well, many organizations and marketing agencies already employ excellent project managers, and this career path is a rewarding one for those who want to be close to content, but not up to their ears in words, semicolons, and track changes. These folks will have a few key skills:Organized and deadline-orientedGood communicator, both with internal employees, clients (if applicable), and contractors, freelancers, and vendorsAble to identify the difference between high- and low-quality contentCan ascertain which writers, designers, editors, researchers are the right fit for certain projectsHas enough familiarity with different content types to assess time and budget for project completionThis is an incredibly rewarding career within the marketing and content industries because you still have that feeling of having created and shipped something successful, plus your skills are easily transferrable.Content Channel Measurement, Analysis, and GrowthWhen content and marketing intersect like they do in our inbound marketing world, it’s easy to forget that you can grow your career down the (gasp!) marketing path, too! For example, you might want to spend time considering how content on one channel — say your blog — integrates with content on another channel, like social media. How do you market, and remarket, the content you already have? How do you market individual channels, like your blog? That’s right, your blog does marketing for you, but you also have to market your blog. Same goes for all the other channels on which content lives, and markets for you.Considering how email, social media, blogging, PR, and all the other channels and assets you use for content can be scaled, used more effectively, and generate more ROI, is a career that’s excellent for those with content chops, and a love for and interest in inbound marketing.I’m sure there are other opportunities out there for marketers that want to specialize in content. What other ideas do you have for those looking to shape a career in inbound marketing, as well as content? Image credit: Marilyn Roxielast_img read more