Women in science are honoured

first_imgMaths and Science have been earmarked in South Africa’s National Development Plan as the subjects of the future and that will make a difference in the country. (Image: My Science Work)Maths and science have been singled out in South Africa’s National Development Plan, or Vision 2030, as subjects that will take the country forward.The Department of Science and Technology (DST) is playing its part in making sure that women excelling in these subjects and careers relating to them are highlighted and celebrated. Female scientist and researchers were honoured at the 2015 South African Women in Science Awards (WISA).Under the theme this year, “Science for a sustainable future”, the awards were handed out on 13 August, in the middle of Women’s Month, in Sandton, Johannesburg.“The Women in Science Awards, which take place every year in Women’s Month, recognise women who have excelled in research and profile them as role models for younger women,” explained Science and Technology Minister Naledi Pandor.“Apart from rewarding outstanding research work in areas aligned to the attainment of Millennium Development Goals, the 2015 WISA also recognised excellence in early career research by awarding scholarships and fellowships to masters and doctoral students.”The women’s admirable achievements provided inspiration and encouragement to many more young women to pursue science-related careers, she added.“We are very excited as a nation to witness women performing so well and displaying a high degree of excellence in the fields of science and technology as well as research,” President Jacob Zuma said.“It is therefore my pleasure to congratulate, on behalf of government and all the people of South Africa, the winners of the 2015 Women in Science Awards which were held this past week to recognise women who have made a remarkable contribution in this very important industry for our country’s development.”The government, he added, would continue to support initiatives led by women to ensure total empowerment and emancipation of women.THE WINNERSThe winners of the 2015 Women in Science Awards are:Professor Maureen Coetzee – winner of the Distinguished Woman Researcher in Life Sciences Award was recognised for her outstanding work in the field of medical entomology. Her research interests include insecticide resistance in the major African malaria vector mosquitoes, biodiversity within the genus Anopheles, novel methods for controlling malaria vectors, and vector-parasite interactions.Professor Marla Trindade – winner of the Distinguished Young Woman Researcher in Life Sciences Award is the director of the Institute for Microbial Biotechnology and Metagenomics, an internationally recognised research centre in the department of biotechnology at the University of Western Cape. It comprises a team of over 45 researchers and staff and is leading the country in the area of mining microbial genomes for novel biotechnologically relevant enzymes and products. Trindade is also the vice-president of the South African Society for Microbiology.Professor Lindiwe Zungu – winner of the Distinguished Woman Researcher in Humanities and Sciences Award, Zungu is a full professor of health studies at the University of South Africa. Her research outputs have contributed to workers’ health and safety, for instance, guidelines for the redesign of safety clothing for women in mining. Her guidelines have been accepted as a national standard for the mining sector, and she continues to receive invitations to make presentations on the guidelines to stakeholders such as the Safety in Mines Research Advisory Committee and the Chamber of Mines.Dr Gina Ziervogel – winner of the Distinguished Young Woman Researcher in Humanities and Sciences Award, Ziervogel has contributed to Millennium Development Goal (MDG) 7 that ensures environmental sustainability. She has situated environmental concerns within the broader development paradigm, helping to address MDG 1 that involves eradicating poverty and hunger as well. Her work has focused on adaptation to the impacts of climate change, from household level up to village and municipal level. Ziervogel is a senior lecturer in the department of environmental and geographical science and a research fellow in the African Climate and Development Initiative at the University of Cape Town (UCT).MILLENNIUM DEVELOPMENT GOALSAccording to The Millennium Development Goals Report 2015, the 15-year effort to achieve the eight aspirational goals set out in the Millennium Declaration in 2000 was largely successful across the globe, while acknowledging shortfalls that remain. The data and analysis presented in the report show that with targeted interventions, sound strategies, adequate resources and political will, even the poorest can make progress.In 2000, eight millennium goals were highlighted to be reached by 2015, these were:Eradicating extreme hunger and povertyAchieving universal primary educationPromoting gender equality and empowering womenReducing child mortalityImproving maternal healthCombating HIV/Aids, malaria and other diseasesEnsuring environmental sustainabilityDeveloping a global partnership for developmentUnited Nations secretary-general Ban Ki-moon said: “Following profound and consistent gains, we now know that extreme poverty can be eradicated within one more generation. The MDGs have greatly contributed to this progress and have taught us how governments, business and civil society can work together to achieve transformational breakthroughs.”last_img read more

Planning Your Online Video Strategy for 2009 – B2B Marketing

first_img Originally published Jan 22, 2009 9:20:00 AM, updated March 21 2013 Webinar: Marketing in a Recession Don’t forget to share this post! I had a chance to join a MITX panel on “Planning Your Online Video Strategy for 2009”.  It was a pretty good panel wit folks from the media, agencies, analysts and companies.  Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program.  As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.Here was the full panel lineup:Will Richmond, Editor/Publisher, VideoNuzeMatt Kaplan, Chief Strategy Officer, PermissionTVMichael Manning, Director of Product Development, Boston.comJames L. McQuivey, Ph.D., Vice President and Principal Analyst, ForresterAndrea Millett, Vice President and Account Director, Media Contacts… and me!  (Mike Volpe, VP of Inbound Marketing, HubSpot)The video is courtesy of Permission TV, who also sponsored the panel. Want to learn effective ways for generating leads and marketing in a economic downturn?Download the free webinar for tips and tricks to drive more visitors and leads to your website! Video Marketing Topics:last_img read more

Is 22 Tweets-Per-Day the Optimum?

first_img Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72last_img read more

HubSpot TV – Sharing the Love on Slideshare with Guest Marta Kagan

first_img What the Fk is Social Media? How to interact on Twitter: @ Intro Survey by B to B Magazine and the Association of Natinoal Advertisers ! Register here: Most looking to implement in the next year (1) blogging (2) mobile (more for BtoC) karenrubin Webinars are almost exclusively for B2B – 48% of B2B marketers said they were effective, only 6% of B2C said they were effective www.HubSpot.tv , 13 hours of video is upload to YouTube every minute : If you’ve been watching HubSpot TV for the past year, you’d be ahead of the curve! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack More focus on demand generation – from 39% to 47% of people – also a drop-off of people saying brand building was the goal 3 out of 4 Americans use social technology – Forrester HubSpot TV 1 Year Anniversa Marta Kagan, @ Marketing Takeaway Closing Watch the Tweetup Promo Video: Download the free webinar JamonHolmgren asks, B to B marketers embracing social media at an increasing rate Microsoft and Yahoo sitting in a tree…K.I.S.S.I.N.G! “Providing accurate, useful information that informs in a non-self-promoting manner gains credibility,” mzkagan Managing Director of US for Espresso Originally published Aug 2, 2009 8:54:00 PM, updated July 04 2013 81% of BtoB marketers using LinkedIn, then Twitter, then Facebook (Twitter much higher for B2B, Facebook lower for B2B) 5 billion minutes spent on Facebook each day Blogging in a Flooded Market Shouldn’t Mean Failure Marketing Takeaway “Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.” Webinar: How to Use Online Video for Inbound Marketing Defininga “tweet” for the uninitiated and explaining how to create an accountdoesn’t resonate with everyone. “Why would I want to do that?” is acommon reaction. However, demonstrating the power of Twitter as adiscovery engine for what is happening right now through our Search andTrends often awakens a sense of wonder which inevitably leads to a muchmore compelling question, “How do I get involved?” “thebig takeaway is that Bing will now power search on Yahoo! and Yahoo!’ssalesforce will sell the premium (non-self service) search advertisingfor Yahoo!/Bing” http://itunes.hubspot.tv/ You will want to optimize for Bing since it will have a reasonable % of market share , @ Social Media Defamation Lawsuit “Beyourself and blog about the things that excite and interest you(without sounding like a commercial, of course) and you’ll be fine,” Don’t panic! You have some time on this onebut be aware that it is going on and you will probably want to optimizefor it eventually. : Make sure you understand the engagement process for your customers. Marketing Takeaway #2 “Themore you can build relationships and trust with the online leaders inyour community, the more traffic you’ll get on your site, and the morepeople you’ll be able to convert to leads and sales,” ” Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO Bingvalues “keyword use in subdomains and root domain names (Google lovesexact keyword matches, but Bing really likes any keyword placement inthe sub or root)” Headlines Forum Fodder: 57% of B2B marketers “using social media channels” compared with 15% two years ago : As a business, monitor and respond on Twitter, but think twice before blowing anything up. New Twitter homepage puts search at its heart ry Tweetup Marketing Takeaway Next Week: Bonafied Marketing Genius Doing it Right http://www.youtube.com/watch?v=UKaJs4L290A UPDATED: Rounding up the buzz… Will one Chicago woman’s Tweet cost her $50,000? http://hstv1year.eventbrite.com “Rememberthat Yahoo! said full implementation may lag up to 24 months (2 years)behind regulatory approval (which itself could take months), so you’vegot some time.” mvolpe mzkagan Twitter Puts Search at Core of Homepage with AmandaBonnen: “@JessB123 You should just come anyway.  Who said sleeping in amoldy apartment is bad for you?  Horizon Realty thinks its ok.” Episode #51 – July 31st, 2009 HorizonRealty says she “maliciously and wrongfully published the false anddefamatory Tweet on Twitter, thereby allowing the Tweet to bedistributed throughout the world.”  (She has 20 followers.) “What can I add to the conversation that a better programmeror graphic designer or SEO professional hasn’t already covered?” 93% of social media users believe a company should have a presence in social media Social media use soars among b-to-b marketers : Don’t tweet anything you wouldn’t mind having on the front page of Google.com. – Publish something creative on Slideshare. Marketing Tip of the Week , and @ in your tweet. How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway to learn how to use online video to grow your business with inbound marketing. Episode Length: 23 minutes, 23 seconds Subscribe in iTunes:last_img read more

A B2B Guide for Twitter Lead Generation

first_img Originally published Jun 8, 2010 10:00:00 AM, updated February 01 2017 Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Twitter Marketing Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. In the coming weeks, we will look at social media lead generation best practices across many social platforms. Today, we are going to focus on one platform that is at the top of most B2B marketers’ lists: Twitter. Test, Don’t Assume When thinking about social media lead generation, the only safe assumption to make is to “always assume your assumptions are wrong.” Instead of making assumptions and excuses for why your company “can’t” use social media for lead generation, develop clear tests that allow you to measure and collect data around a variety of social media lead generation programs. Tests should be agreed upon by all decision-makers and have clear benchmarks for lead quantity and quality goals. Before any test, it should be clear that if the test meets the goals, it will get the resources needed to continue; if it doesn’t, it won’t. How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. It is your job as a marketer to convert new visitors and connections from Twitter into leads. This isn’t a blog post about how to get started on Twitter or get a ton of followers. We already have a ton of information to help you get started using Twitter for business .  This article is for people who understand Twitter and are looking to take the next step to drive leads for their business.  Generating B2B Leads With Twitter Profile Pages A Twitter profile page presents a couple of opportunities to optimize for lead generation. The first opportunity for optimization is the Twitter background. First, make sure you have a custom Twitter background for your company. What is also important is to include a call-to-action or URLs pointing visitors to potential lead generating web properties. Make sure that if someone arrives at your Twitter profile, they will instantly know how to get more information. In addition, make sure they can obtain that information in a way that could also convert them into a lead. As a bonus, you can use the browser extension ClickableNow to make your Twitter profile background links and calls-to-action clickable for users who have the plug-in installed. The second, and more important opportunity you have to use a Twitter profile page to drive B2B leads is with the profile URL. Most companies simply put a link to their corporate website homepage. This approach is fine, as along as you have lead generation opportunities on your homepage and have done some testing to optimize your homepage as a lead generation tool. The problem is that many businesses don’t use their homepage to drive leads. If this is true for your business, then you may want to consider using the URL for your blog if you are using it as a lead generation tool. The other option is to create a custom Twitter landing page that provides information and insight about your company and includes a clear call-to-action or form to support lead generation. Distributing Content via Twitter for Lead Generation Using Twitter as a way to distribute content and information can helps drive leads for other content properties such as blogs, contests, webinars, eBooks, etc . When distributing content via Twitter, use a URL shortening service such as bit.ly to track statistics for the clicks and shares of your content on Twitter. This will be an important set of data to better understand what subjects and types of content drive the best traffic and leads from Twitter. Twitter serves as a great platform to generate word-of-mouth buzz around your content and ideas. As a marketer, it is critical that you have clear calls-to-action and lead generation opportunities on your blog, in your eBooks and other content you are sharing on Twitter. This, combined with closed loop web analytics , can drive clear reporting for leads and customers acquired through Twitter. Using Twitter Search for Lead Generation One of the major keys to mining Twitter for information is being able to find the most relevant information and people to your business: customers, thought leaders, media analysts, etc. Using advanced Twitter Search allows businesses to dig deeper into conversations. If you find a key reporter or analyst that covers your business on Twitter, leverage the people search feature to see who they have been talking to about your industry. This can help identify what your competitors’ relationships are like with influencers and help you determine the type of information and trends they are covering. Knowing this can help your business to tell its story better and improve lead generation offers. When identifying sales prospects and influencers on Twitter, bio information is a key piece of data. Tweep Search is a third party tool that enables users to search Twitter bios for keywords. As seen in the image above, gathering listings of users by industry and expertise is free and simple. This information can be used to generate leads and build a relevant Twitter follower base.Twitter is simple and yet complicated at the same time. Conduct tests and leverage the advice from this post to develop effective Twitter lead generation strategies for your business. How has your business used Twitter for lead genernation? Webinar: Twitter for Marketing and PR last_img read more

Top 5 Inbound Marketing Articles to Start the Week: Content Sources

first_img on Mashable Jeremiah Owyang Email Open and Click-Through Rate marketing analytics Align your Facebook page with these best practices to article from this past week focuses on the concept of content sources — places where you can get ideas to help you write quality blog posts — as well as different types of sources and how to use them strategically and continuously to create remarkable content. John Paul Titlow Source Quality Content … Continuously Marketing Takeaway: to help support and enhance your business’ internet marketing efforts.  His suggestions include taking advantage of a descriptive headline, search engine optimizing your website links, answering questions, adding third party apps like Slideshare and incorporating keywords. make your videos more effective Conversion Rate Author: Facebook page best practices Foster advocacy. Marketing Takeaway: Live authenticity. New to the whole Author: Marketing Takeaway: . 5 Critical Web Metrics to Keep a Close Eye On Enable peer-to-peer interactions. 4. leverage LinkedIn Use LinkedIn for more than just personal networking by enhancing your profile for business marketing benefits.  Author: 1. web analytics Pay attention to enhance your Facebook marketing Our top get ideas for blog posts . Experiment with YouTube Annotations to enhance the marketing effectiveness of your for valuable insight into the success of your marketing programs. Referring Sites and Keywords Regularly sourcing content has a number of benefits: it’s a great way to create a constant flow of ideas and inspiration for your blog, it makes life easier, and it can help ensure you’re not omitting important information from your content. thing but know it should be an important part of your marketing programs?  ReadWriteWeb has published a great overview of five web metrics to which you should be paying attention.  Keep an eye on these metrics, and you’ll have a better idea of how many people are interacting with your brand and which of your online marketing efforts are effective: Facebook: Daily Active Users of ReadWriteWeb Jeffrey L. Cohen Marketing Takeaway: Set community expectations. Are you taking advantage of YouTube’s Annotations tool? Annotations are interactive elements that can be added to a video once it’s uploaded to YouTube, and they can offer a great way to add a call to action that prompts viewers to subscribe or take a particular action after watching a video. Incorporate sourcing content into your day-to-day activities to stay inspired and keep blog ideas flowing. Catherine-Gail Reinhard Altimeter Report: The 8 Success Criteria for Facebook Page Marketing HOW TO: Use Annotations to Promote Your Brand on YouTube Twitter: Klout Score Originally published Aug 2, 2010 8:00:00 AM, updated July 19 2013 Jeremiah’s article highlights some recent research conducted by Altimeter Group to determine success criteria for While LinkedIn is commonly known as a social network for professionals, many people don’t recognize the B2B benefits an optimized personal profile can have for their company. . Solicit a call to action. Marketing Takeaway: ?  And what do you do when you just aren’t inspired to create anything remarkable? Topics: 2. Catherine’s article discusses the four different types of Annotations (speech bubbles, notes, spotlights and video pauses) as well as their value and various ways and examples of how they can be incorporated to inbound marketing Provide cohesive branding. Author: 3. Georgina’s blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. experiences), and external sources, or those outside your own operation, such as other media or other people focused on the same topic. Regularly sourcing content is a challenge, but making it part of your daily routine can help you .  The results?  Eight success criteria for Facebook page marketing that can help brands understand how they should approach their Facebook presence: 5. on Problogger online videos Be up to date. of Social Media B2B Georgina Laidlaw Jeffrey’s article emphasizes 12 ways you can Where do you create a truly compelling blog. 12 Ways to Leverage Your LinkedIn Profile for a B2B Company of Web Strategy Author: Participate in dialog. Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Confessions of a Closet Slug

first_imgThis is a guest post written by Jill Konrath, bestselling author of I like telling people I’m crazy-busy. It makes me sound important. Necessary. In demand. SNAP Selling What are trigger events? They’re happenings either in a company, industry or general business climate that create opportunities for someone to use your products or services. Selling to Big Companies Because efficiency is not my strength, I developed other strategies to be successful. You see, being productive isn’t just about being a disciplined taskmaster. It also is about being highly effective. But it all comes down to this. For maximum impact, we need to be both efficient and effective.And, most of all, to lead the kind of life you really want to live – meaning having time for all the things you want to do – it’s important to gain control of how you spend your time. That’s what I working on right now. Join me on Thursday at the th That’s what’s going through my mind right now. I’ve been at my desk since 7:30 this morning. I ate lunch in my office because there was no time to go out. I was on the computer or on conference calls for hours. Yet, at the end of the day, I’ve barely made a dent in my To Do list. Is it any wonder that I’m feeling overwhelmed? But here’s the truth. on March 24 amongst her many other responsibilities. And, even worse. I use my time poorly. I make bad choices all day long that contribute to this predicament I’m in. Just this morning, a hyperlink in newsletter article resulted in me squandering a half hour on interesting but low priority work.I let this happen too often. I know better. On days when I identify my key priorities upfront, barricade myself from interruptions and don’t check email all the time, I get a tremendous amount done. Plus, I have lots of time left over to do fun things. But in reality, I default far too often to this slothful behavior. I know I’m not alone in this area. That’s why I’m putting on the Using these “alert services” is the best way I know to get good business – quickly. Sales Productivity Summit . (If you haven’t signed up yet, don’t miss the March 24 How I Learned to Compensate for Being a Slug and popular speaker at annual sales meetings. Hardly considered a “slug”, she’s also hosting the  Free Online Sales Productivity Summit st 1. Precision Prospecting Working with companies that have urgent and compelling needs leads to shorter sales cycles and less competition. When I stumbled across the concept of “trigger events” over 20 years ago, I was ecstatic. When I first started using this strategy, I leveraged the local business press to identify those opportunities. It’s still a good resource. But today you can Google Alerts as well as services offered by technology companies. Here are two strategies I leveraged to achieve sales success. To me, every contact with a prospective customer is invaluable. I’m talking about every email, voicemail, phone call, online meeting or presentation. I know the key concerns of my primary decision makers. I invest time doing research on the company or industry.I spend time planning, to ensure that ruthless relevance in my messages. I try to quickly demonstrate my knowledge so they know I’m a credible resource. I write down the questions I want to ask. And, I know what the logical next step that I’ll suggest at the end of a conversation. What is the impact? Fewer phone calls or emails. Fewer prospects. But more sales and bigger sales. to get more ideas on how to do that! Slug Parts, Swirrl quarter earnings, a new strategic direction, new legislation, increased gas prices or multiple visits to your website. 2. Quality Connections How will I get it all done? There’s more here to do than is humanly possible. All this email is killing me. & session. It’s worth it.) Sales Productivity Summit Inbound Sales Image credit: Topics: Examples might be a new VP of Sales, stagnant 1 The Big Challenge Originally published Mar 23, 2011 3:00:00 PM, updated July 03 2013 Sales Productivity Summit Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

34 Awesome Twitter Ideas for Engaging Your Prospects

first_img Social Media Engagement Topics: Originally published Sep 20, 2011 5:00:00 PM, updated July 28 2017 This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.Engaging your community of prospects on Twitter is an essential way to show a human face behind your brand and let your customers know you care about them. Answer their questions and provide them with content they find useful, and you’ll build the trust you need for a loyal following. But how can you keep the relationship with your Twitter followers fresh?Here are 34 ideas and tips for you to use for your own Twitter community to keep them engaged and coming back for more.Responding to Followers1. Check your @replies regularly with a Twitter client. Reply to your users’ questions.2. Assign tweets to an appropriate team member who can answer followers’ question if you cannot.3. Offer to email with community members if they have further questions.4. Have a blog post answering FAQ’s that you can refer to. Link to it regularly.5. If you work in a regulated industry, pre-write 140-character responses to common questions that are pre-approved by stakeholders. This will enable you to still engage in real time with those who are asking questions.6. Use “@Reply” in the very beginning of a tweet to someone if you only want your followers who follow them to see the tweet. Add words or a character in front of the @reply if you want all of your followers to see the tweet.7. If a conversation turns into a heated debate, know when to take it off of @reply and use direct messages (DMs).8. Thank people who comment on and share your blog posts.9. Thank people who share your webinars and ebooks.10. Write as you would write in regular conversation. Use emoticons and exclamation points. Write in first person. (Examples: “I’m sorry.” “We’re excited.”) It shows that an actual human is behind the Twitter account.Twitter Tools11. Find and follow your competitors’ followers using FollowerWonk. Learn from them, and tweet the types of content and hashtags they care about.12. Use a separate Twitter app on your phone for your personal account and for your business’ account to avoid posting content meant for your personal account on your business account.13. Add UTM codes to your tweets to track your referring traffic from Twitter in Google Analytics.14. If you’re tweeting as part of a webinar or Twitter chat, kindly alert your followers and recommend that, if they don’t want to see your tweets, to use Proxlet to mute you.15. Use SocialBro to identify demographic information about your Twitter followers. Learn factors like nationality and gender, and participate in relevant holidays. (Example: Happy Boxing Day to our Canadian followers!)16. Measure your click-throughs on the links you share with bitly. Replicate the kind of language you use in those tweets to increase engagement from your followers.17. Don’t wait for Google Alerts. Maintain and monitor a Twitter list (in a Twitter client) of the actual publications and companies that matter most to your industry and community. When news breaks about your industry, you’ll be the first to share it. This builds authority.Sharing Your Content18. Post tweets of your blog posts. Use a variety of headlines, and test what drives the most click-throughs.19. Schedule tweets of blog posts on the weekends, as people read on the weekends, too. Also, post tweets of blog posts at night, as this targets people in other time zones.20. If your blog post is a list of tips, offer one tip with a link to the post as a “teaser.”21. If you feature tools or other companies in your blog posts, Cc them on the tweets to let them know so they retweet your content.22. If you have evergreen content on your blog, don’t be afraid to schedule tweets of those older blog posts. A few months later, they will still be valuable to your audience, and your readers may have missed them the first time.Incorporate Other Platforms23. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t beg for Likes and members, though. (It’s annoying.)24. Share your email newsletter on Twitter. Invite people to sign up for your newsletter by sharing a link to the landing page where they can sign up.25. Do a Twtpoll. Ask your followers a question, and use the results for blog content.26. Participate in relevant Twitter chats related to your community.27. Don’t cross-post your content to Facebook and LinkedIn. They are different platforms; treat them individually.28. If you’re working on a blog post, ask your community members for help. Reach out to them, and ask for their tips. It shows there’s a person behind the Twitter account.Create Original Tweets29. Offer a daily tip just for your Twitter followers.30. Tell a joke or a riddle.31. Use pictures. Show what you’re working on. Offer a behind-the-scenes look. Take a picture at a conference or event.32. Ask your followers a question or for their opinion on a relevant topic. Collect the tweets with Storify, and use them for a blog post.Follow Friday33. Use #FollowFriday to shine the light on your most engaged community members.34. Do a “special edition” #FollowFriday and give it a theme. Group special community members together for a specific reason, trait, or contribution to the community.How do you engage your audience with Twitter? Let us know in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Real Life Examples of Fantastic Calls-to-Action

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Calls to Action Originally published Jan 12, 2012 1:30:00 PM, updated February 01 2017 Last week, we rounded up some of the most impressive landing pages out there and broke down why they rock from both a user’s perspective and a marketer’s perspective. But before visitors even get to your landing page, they’re usually beckoned by a call-to-action. And it better be pretty awesome to get them to click.We’ve discussed the elements of an effective call-to-action before, so now it’s time to find real life examples of awesome calls-to-action (CTA) that can inspire your own designs. Take a look at what some popular B2B, B2C, and ecommerce brands are doing to entice their visitors to click through to landing pages, shopping carts, or just to interact in a more meaningful way with their site.GoDaddyGoDaddy is a web and email hosting company that also sells domain names and other related services.Why it’s effective: The best calls-to-action are easy to find and have a focused objective. The objective of this particular page is to get a user to purchase a domain name they’ve selected, and this GoDaddy CTA uses one of the most fundamental best practices to achieving visibility: using a button color that starkly contrasts the rest of the site’s design scheme. Upon visiting this page, the bright green draws the visitor’s eye right to that registration button.But GoDaddy goes beyond the basics and implements one other trick to hammer home the point of the page to its visitors. The ‘Continue to Registration’ button follows visitors all the way down the page, acting as a constant reminder that your next step is to click that button and register the domain name you’ve selected. This is wise because, if you’ve ever purchased a domain from GoDaddy, the upsell opportunities present on this page exist later on in the checkout process.Because of the design of this call-to-action, visitors to this page experience no confusion: they are here to register their domain name, and they can do so by clicking that green button.JetsetterJetsetter made an appearance on our list of the best landing pages, but hey, when you’re good, you’re good. They continue to be an invitation-only travel community offering access to exclusive travel deals.Why it’s effective: Many calls-to-action suffer poor conversion rates because, despite following design best practices, the writing doesn’t clearly display the value of clicking through to the next page. This ‘Plan a trip like this’ CTA rocks because it so simply displays that oft-sought after value. After someone reads the very brief and artfully written description of enjoying wine and olive oil on the Italian coast, this CTA capitalizes on the positive feelings surrounding taking such a trip, and gives the visitor the opportunity to do just that — plan that trip.Another wonderful but easily overlooked detail in this CTA is the language on the button; the inclusion of the word ‘like’ implies that the trip doesn’t need to be exactly the same as the one described above, but can be customized to fit the visitor’s needs. This spirit of customization continues by offering a button that lets visitors see the bio of the person who planned that particular trip. And if you’re worried the bio would distract visitors from following through with the marketer’s intended action, no worries; the bio page provides another travel-planning CTA!IntuitIntuit is a software company that provides financial software and services for businesses and consumers.Why it’s effective: It looks like orange is a popular CTA button color, eh? Well, Intuit’s intuitions (har har) are good, because that button stands out from the rest of its site’s design and calls the attention of the viewer to the free trial. The effectiveness of this tactic is compounded, as the language on the button aligns with the language in the headline.The headline is also action oriented, making it clear what you can do on the page. The three bullet points then clearly explain the value of the free trial so visitors want to click, and there’s one image aligned with each point of value — another call-to-action best practice.One creative trick Intuit is also employing is the use of extra white space around the call-to-action. This tactic, along with the fact that it’s the biggest CTA on the page, helps draw attention to the free trial and simultaneously attract and instruct visitors on what they should do next.YaptaContinuing the travel theme, Yapta helps people track changes in flight and hotel prices and get refunds on airline tickets.Why it’s effective: When it’s not clear what actions can be performed on a page and there’s no perceived connection between the CTA copy and CTA buttons, site visitors quickly go rogue trying to find what they’re looking for. These calls-to-action solve for that common contextualization problem. Notice how the copy, images, and buttons all work together to guide the visitor:The parenthetical phrases provide a chronology – Am I in the pre-purchase or post-purchase stage?The images give a theme – Am I here for flights, hotels, or a refund?The copy explains – What can I do on this site to track flights, hotels, and refunds?The buttons instruct – Click through to find what you’re looking for.Every call-to-action aligns with the proper stage in the sales process, and makes it very clear what actions can and should be performed on this page. Yapta gets bonus points for keeping these calls-to-action above the fold and using the contrasting colors orange and grey to draw attention to the right places.ZyngaZynga is a developer of browser-based games intended for social networking sites.Why it’s effective: In the game of most prominently positioned call-to-action, Zynga wins by a landslide. And it also get an honorable mention for successfully shirking some call-to-action best practices, namely that this is not the traditionally de-cluttered CTA for which many marketers strive in order to decrease bounce rate. But, they know their audience, and I’d venture a guess that this type of imagery is not distracting to gamers. Either way, Zynga makes up for any distraction by making it crystal clear what action they want visitors to perform. Here’s how:The ‘Join The Fun’ button is the last thing to load on the page, so your eye naturally settles on that area of the page.The white backlight behind ‘Times Square’ is the brightest part of the page, drawing your attention to the CTA button.The Times Square text effect brings the text towards the visitor, again, right by the CTA button.If you’re worried the ‘I Love Play’ button in the top right would be a distraction, don’t worry; it’s not clickable!Like Intuit, Zynga is also making use of lots of white space around this image (not pictured) to emphasize this ‘Join The Fun’ CTA. And finally, notice how small the social media follow buttons are underneath this banner. While Zynga’s call-to-action isn’t what we traditionally encounter, it does effectively display an important CTA best practice: have a defined purpose for your visitor, build your page around that purpose, and make it easy for your visitor to execute that purpose.What call-to-action best practices do you find are most integral for awesome conversion rates?Image credit: torleylast_img read more

Twitter Launches Weekly Email Digest to Aid Content Discovery

first_img Twitter Updates Originally published May 15, 2012 4:30:00 PM, updated October 20 2016 Twitter indicates it will be rolling out the digest to all users over the next few weeks, and you’ll know the email when you see it. Of course, you can always opt out of receiving these emails via your Twitter Notification Settings.Twitter’s Digest Email: A Marketer’s TakeAs Twitter mentioned in its announcement of the updated Discover tab, the microblogging site is making an ongoing effort to bring users closer to the content and tweets they care about, making content discovery on Twitter even easier. And the new email digest is obviously a part of this effort.From a marketer’s perspective, this is yet another win in marketers’ attempts to surface their best content to Twitter users. In a Twitterverse where the half-life of a link is less than 3 hours, marketers know how easy it is for their tweets to get buried under the frequently updated Twitter streams of their followers. But with discovery engines like this, marketers’ content has more opportunities to get in front of users, which means a greater chance of visibility for brands with a Twitter presence. This also makes it even more important for marketers to maintain an active Twitter presence and share their best content. In addition, marketers should make it as easy for their audience to share their content themselves by adding social media sharing links and buttons to every piece of content they publish, whether it’s a blog article, a landing page, an email message, etc.As for the email digest itself, we think Twitter has some email optimization and conversion work to do, as well as probably some algorithm tweaking. Consider the personalized email digest my fellow HubSpot blogger, Corey Eridon shared from her inbox. See the first story in her digest? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Yup — Corey wrote that. And she subsequently tweeted this:The algorithm behind Twitter’s digest emails needs some tweaking…the first recommended tweet was of a blog I wrote. Not SUPER helpful :-P— Corey Eridon (@Corey_bos) May 15, 2012Probably not necessary for Twitter to recommend a story that Corey wrote to Corey, right? Although she was probably flattered that her article was popular enough among the users she’s connected to on Twitter to be featured in her digest. Still — flattery isn’t really the whole point here, is it? Content discovery is.Furthermore, Twitter might want to think about better optimizing its email digests for click-throughs. Those tiny little “Tweet this story” links could be a little bit bigger, bolder, and more attractive, and did you even realize the headlines of the stories the digest features were even clickable? If it weren’t for Twitter mentioning that fact in their blog article explaining these weekly digest emails, I never would’ve picked up on that. Moreover, were you given any indication that, if you click on the thumbnails of the people pictured, you’d see their tweet about the story? I sure wasn’t, but if I clicked on them, that’s what I’d get.Let’s hope that with Twitter’s recent acqui-hire of RestEngine, its email digest gets optimized and improved over time.What do you think of Twitter’s new weekly digest email? How much do you think it will help users discover the marketing content you promote on Twitter? Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yesterday, the official Twitter blog announced that it will start sending users a weekly email digest featuring relevant tweets and stories shared by the people they’re connected with on Twitter. This just several days after news of Twitter’s “acqui-hire” of personalized email marketing service RestEngine.Similar to the updated design of the Twitter Discover tab we covered earlier this month, the summary highlights which of the users you’re connected to on Twitter shared the featured stories and allows you to click through to see their tweets. It also enables you to click the headlines to read the stories themselves, and gives you the opportunity to tweet your thoughts on individual stories via the links in the email.In addition, the digest features the most engaging tweets of the week that were seen by the people you follow, regardless of whether you follow the users who posted the tweets. Featured tweets are also accompanied by a list of users from your network who retweeted or favorited those tweets, and you can click the “View details” link in order to retweet, favorite, reply, or see the conversation about them. Topics:last_img read more