Published on February 24, 2014 at 12:26 am Contact Matt: email@example.com | @matt_schneidman Facebook Twitter Google+ It was certainly hard to swallow for Syracuse.A game that typified the grit of this year’s senior class wasn’t supposed to be decided by a fluke deflection.But with 2:29 left in overtime, Rochester Institute of Technology defender Melissa Bromley tipped a shot that deflected off the left shoulder of goaltender Jenesica Drinkwater. It trickled into the net to give RIT (16-15-3, 11-7-2 College Hockey America) a 2-1 victory over Syracuse (18-13-3, 9-8-3) in front of 527 fans at Tennity Ice Pavilion on Saturday on the Orange’s senior night.“Some of it’s just a bounce here, bounce there as evidenced by their winning goal,” SU head coach Paul Flanagan said. “It just hit our player in the back and bounced in.”With the win, RIT secured the No. 3 seed in the upcoming CHA playoffs, while the Orange got bumped to the No. 4 spot.AdvertisementThis is placeholder textSyracuse will still host in the first round, but this is not how seniors Drinkwater, Margot Scharfe, Cara Johnson, Caitlin Roach, Brittney Krebs, Sadie St. Germain and the injured Kallie Billadeau wanted to end their final regular season.“It’s frustrating when it bounces off our own teammate, but what can you do,” Drinkwater said. “It’s just bad luck.”The game started off in favor of the Tigers 29 seconds into a Syracuse powerplay early in the first period.Kourtney Kunichika corralled a puck at the blue line cleared from the corner by teammate Emilee Bulleid. She carried it the length of the ice, outskating two Syracuse defenders, firing a shot that deflected off the center of Drinkwater’s left leg pad.The deflection fell right back to Kunichika’s stick, and she buried the shorthanded goal to give the visitors a 1-0 lead.With 8:20 left in the first, RIT leading scorer Kolbee McRea went down hard and dislocated her shoulder. She needed medical attention and wouldn’t return to the game.Luckily for the Tigers, the absence of McRea didn’t cause any serious damage, as their defense was able to repeatedly block shots fired at goal by the Orange.“We shot a lot of pucks straight into them,” Flanagan said. “We have to be better against teams that pack it in and try to stay in shooting lanes.”The majority of the second period was uneventful, as neither team managed a serious chance on goal.With less than two minutes remaining in the frame, RIT’s Marissa Maugeri toe-dragged two Syracuse defenders, finding herself 1-on-1 with Drinkwater.But she lifted the puck just over the top right corner from close range, keeping the score at 1-0 heading into the third.With 8:07 left in the game, the Orange was finally able to breakthrough courtesy of a Nicole Renault power-play goal.The sophomore found herself in space in the right circle after a pass from Akane Hosoyamada and wristed home the puck to even the score at one.“I got a really nice pass from the slot,” Renault said. “I just saw the opening and shot it, but I think it helped get our momentum back up.”For the remainder of regulation, neither side was able to manage a goal, as Drinkwater and RIT goaltender Ali Binnington were each stalwart in net.Midway through overtime, though, the Tigers were able to find a slight opening atop the right corner of the net, sending the visitors’ contingent into a frenzy.“There was just a fluky goal we lost there at the end,” Renault said. “It was a shame because we were playing really well.”The Orange has to turn right around, though, as it hosts the CHA playoffs starting next Friday. Said Drinkwater: “There’s nothing really you can do about it but just bounce back.” Comments
CLEAR LAKE — Clear Lake’s City Council tonight will discuss establishing an early retirement incentive program. The voluntary program would assist eligible city employees who wish to retire but cannot do so because of medical insurance coverage concerns. To be eligible, participants would have to be current full-time or full-time equivalent employees who are age 56 or older and have not less than 25 years of continuous employment with the city. Those who would participate in the program at age 60 would remain up to five years or when they become Medicare eligible on the city’s group health insurance plan under a single policy. Employees can choose to continue family health coverage by paying the difference between the cost of the family plan and the city’s contribution toward a single coverage premium. An employee who retires prior to age 60 can utilize post-retirement accumulated paid leave conversion credit to pay health insurance premiums. If that would be insufficient to cover the cost of health insurance to the age of 60, the employee would be responsible for the full premium until age 60, at which point the premium for a single policy would be covered by the city.Eligible employees must retire from city employment between August 1st and September 30th of this year, with notice of intent to retire having to be filed prior to July 17th. The Clear Lake City Council meets tonight at 6 o’clock at City Hall.
PICK SIX CARRYOVER OF $113,444 INTO THURSDAY, TOTAL PICK SIX POOL COULD REACH $750,000 ARCADIA, Calif. (June 14, 2015)–Based at Golden Gate Fields, longshot Amaranth broke on top and never looked back en route to a 1 ¼ length win under William Antongeorgi in Sunday’s $75,000 Desert Stormer Stakes. Trained by O.J. Jauregui, the 4-year-old Kentucky-bred filly by Mr. Greeley got six furlongs in 1:09.42.Idle since running a distant last behind the Desert Stormer favorite, Sam’s Sister, in the Grade I La Brea Stakes at Santa Anita Dec. 26, Amaranth was off at 43-1 in a field of 11 fillies and mares 3 and up and paid $89.40, $29.40 and $12.60.“She ran horrible in the La Brea and I thought she could run a much better race,” said Jauregui. “That race affected her a lot, mentally…so I wanted to give her some time. Dennis Carr (former regular rider who is sidelined due to serious injury) always told me she’s the fastest filly he’s ever been on and I believe Dennis Carr!”Owned by Highland Yard, LLC, Amaranth got her fifth win from 11 starts and with the winner’s share of $48,300, increased her earnings to $227,370.“I’ve worked her the last four or five times,” said Antongeorgi, who is also based at Golden Gate. “Dennis Carr used to ride her, so I spoke with him a few times. He told me she’s a quirky filly, nervous and a speed-ball, so you to try and get along with them…She bounced out of there, she got the lead and she’s super tough when she has the lead, she’s proven that before.”Ridden by Martin Garcia, Wasted At Midnight was attentive to the pace at the rail around the far turn, was second turning for home and could not menace the winner while holding the place by a neck over the late charge of Sam’s Sister. Off at 9-1, Wasted At Midnight paid $9.40 and $4.00.Following her win in the Grade I La Brea, Sam’s Sister took the Grade II Santa Monica Stakes on Jan. 19, but was winless in two out-of-town stakes subsequent to that–the Grade II Barbara Fritche at Laurel on Feb. 14, and the Grade I Madison Stakes at Keeneland April 4. Ridden for the first time by Rafael Bejarano, she rallied wide-out from well off the pace while never threatening the winner.Off at 3-5, Sam’s Sister paid $2.40 to show.“My horse was in a really good position and when I came to the straight, I got clear and she started running, but the winner ran great,” said Bejarano.Fractions on the race, owned by the winner, were 21.38, 44.28 and 56.24.There is a Pick Six carryover of $113,444 into Thursday at Santa Anita and it’s expected the total Pick Six pool will approach $750,000. First post time on Thursday is at 1 p.m., and admission gates open at 11 a.m.
Maths and Science have been earmarked in South Africa’s National Development Plan as the subjects of the future and that will make a difference in the country. (Image: My Science Work)Maths and science have been singled out in South Africa’s National Development Plan, or Vision 2030, as subjects that will take the country forward.The Department of Science and Technology (DST) is playing its part in making sure that women excelling in these subjects and careers relating to them are highlighted and celebrated. Female scientist and researchers were honoured at the 2015 South African Women in Science Awards (WISA).Under the theme this year, “Science for a sustainable future”, the awards were handed out on 13 August, in the middle of Women’s Month, in Sandton, Johannesburg.“The Women in Science Awards, which take place every year in Women’s Month, recognise women who have excelled in research and profile them as role models for younger women,” explained Science and Technology Minister Naledi Pandor.“Apart from rewarding outstanding research work in areas aligned to the attainment of Millennium Development Goals, the 2015 WISA also recognised excellence in early career research by awarding scholarships and fellowships to masters and doctoral students.”The women’s admirable achievements provided inspiration and encouragement to many more young women to pursue science-related careers, she added.“We are very excited as a nation to witness women performing so well and displaying a high degree of excellence in the fields of science and technology as well as research,” President Jacob Zuma said.“It is therefore my pleasure to congratulate, on behalf of government and all the people of South Africa, the winners of the 2015 Women in Science Awards which were held this past week to recognise women who have made a remarkable contribution in this very important industry for our country’s development.”The government, he added, would continue to support initiatives led by women to ensure total empowerment and emancipation of women.THE WINNERSThe winners of the 2015 Women in Science Awards are:Professor Maureen Coetzee – winner of the Distinguished Woman Researcher in Life Sciences Award was recognised for her outstanding work in the field of medical entomology. Her research interests include insecticide resistance in the major African malaria vector mosquitoes, biodiversity within the genus Anopheles, novel methods for controlling malaria vectors, and vector-parasite interactions.Professor Marla Trindade – winner of the Distinguished Young Woman Researcher in Life Sciences Award is the director of the Institute for Microbial Biotechnology and Metagenomics, an internationally recognised research centre in the department of biotechnology at the University of Western Cape. It comprises a team of over 45 researchers and staff and is leading the country in the area of mining microbial genomes for novel biotechnologically relevant enzymes and products. Trindade is also the vice-president of the South African Society for Microbiology.Professor Lindiwe Zungu – winner of the Distinguished Woman Researcher in Humanities and Sciences Award, Zungu is a full professor of health studies at the University of South Africa. Her research outputs have contributed to workers’ health and safety, for instance, guidelines for the redesign of safety clothing for women in mining. Her guidelines have been accepted as a national standard for the mining sector, and she continues to receive invitations to make presentations on the guidelines to stakeholders such as the Safety in Mines Research Advisory Committee and the Chamber of Mines.Dr Gina Ziervogel – winner of the Distinguished Young Woman Researcher in Humanities and Sciences Award, Ziervogel has contributed to Millennium Development Goal (MDG) 7 that ensures environmental sustainability. She has situated environmental concerns within the broader development paradigm, helping to address MDG 1 that involves eradicating poverty and hunger as well. Her work has focused on adaptation to the impacts of climate change, from household level up to village and municipal level. Ziervogel is a senior lecturer in the department of environmental and geographical science and a research fellow in the African Climate and Development Initiative at the University of Cape Town (UCT).MILLENNIUM DEVELOPMENT GOALSAccording to The Millennium Development Goals Report 2015, the 15-year effort to achieve the eight aspirational goals set out in the Millennium Declaration in 2000 was largely successful across the globe, while acknowledging shortfalls that remain. The data and analysis presented in the report show that with targeted interventions, sound strategies, adequate resources and political will, even the poorest can make progress.In 2000, eight millennium goals were highlighted to be reached by 2015, these were:Eradicating extreme hunger and povertyAchieving universal primary educationPromoting gender equality and empowering womenReducing child mortalityImproving maternal healthCombating HIV/Aids, malaria and other diseasesEnsuring environmental sustainabilityDeveloping a global partnership for developmentUnited Nations secretary-general Ban Ki-moon said: “Following profound and consistent gains, we now know that extreme poverty can be eradicated within one more generation. The MDGs have greatly contributed to this progress and have taught us how governments, business and civil society can work together to achieve transformational breakthroughs.”
Originally published Jan 22, 2009 9:20:00 AM, updated March 21 2013 Webinar: Marketing in a Recession Don’t forget to share this post! I had a chance to join a MITX panel on “Planning Your Online Video Strategy for 2009”. It was a pretty good panel wit folks from the media, agencies, analysts and companies. Of course, I represented the B2B marketing point of view where using video is a component of a healthy inbound marketing program. As you probably know, at HubSpot we use a lot of video: viral videos, a live video podcast, an iTunes channel, product demo videos, interviews on our blog, and some pretty popular marketing webinars.Here was the full panel lineup:Will Richmond, Editor/Publisher, VideoNuzeMatt Kaplan, Chief Strategy Officer, PermissionTVMichael Manning, Director of Product Development, Boston.comJames L. McQuivey, Ph.D., Vice President and Principal Analyst, ForresterAndrea Millett, Vice President and Account Director, Media Contacts… and me! (Mike Volpe, VP of Inbound Marketing, HubSpot)The video is courtesy of Permission TV, who also sponsored the panel. Want to learn effective ways for generating leads and marketing in a economic downturn?Download the free webinar for tips and tricks to drive more visitors and leads to your website! Video Marketing Topics:
Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72
What the Fk is Social Media? How to interact on Twitter: @ Intro Survey by B to B Magazine and the Association of Natinoal Advertisers ! Register here: Most looking to implement in the next year (1) blogging (2) mobile (more for BtoC) karenrubin Webinars are almost exclusively for B2B – 48% of B2B marketers said they were effective, only 6% of B2C said they were effective www.HubSpot.tv , 13 hours of video is upload to YouTube every minute : If you’ve been watching HubSpot TV for the past year, you’d be ahead of the curve! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack More focus on demand generation – from 39% to 47% of people – also a drop-off of people saying brand building was the goal 3 out of 4 Americans use social technology – Forrester HubSpot TV 1 Year Anniversa Marta Kagan, @ Marketing Takeaway Closing Watch the Tweetup Promo Video: Download the free webinar JamonHolmgren asks, B to B marketers embracing social media at an increasing rate Microsoft and Yahoo sitting in a tree…K.I.S.S.I.N.G! “Providing accurate, useful information that informs in a non-self-promoting manner gains credibility,” mzkagan Managing Director of US for Espresso Originally published Aug 2, 2009 8:54:00 PM, updated July 04 2013 81% of BtoB marketers using LinkedIn, then Twitter, then Facebook (Twitter much higher for B2B, Facebook lower for B2B) 5 billion minutes spent on Facebook each day Blogging in a Flooded Market Shouldn’t Mean Failure Marketing Takeaway “Bing also surfaces only the top 5 results for many queries, meaning a higher concentration of clicks on those top results.” Webinar: How to Use Online Video for Inbound Marketing Defininga “tweet” for the uninitiated and explaining how to create an accountdoesn’t resonate with everyone. “Why would I want to do that?” is acommon reaction. However, demonstrating the power of Twitter as adiscovery engine for what is happening right now through our Search andTrends often awakens a sense of wonder which inevitably leads to a muchmore compelling question, “How do I get involved?” “thebig takeaway is that Bing will now power search on Yahoo! and Yahoo!’ssalesforce will sell the premium (non-self service) search advertisingfor Yahoo!/Bing” http://itunes.hubspot.tv/ You will want to optimize for Bing since it will have a reasonable % of market share , @ Social Media Defamation Lawsuit “Beyourself and blog about the things that excite and interest you(without sounding like a commercial, of course) and you’ll be fine,” Don’t panic! You have some time on this onebut be aware that it is going on and you will probably want to optimizefor it eventually. : Make sure you understand the engagement process for your customers. Marketing Takeaway #2 “Themore you can build relationships and trust with the online leaders inyour community, the more traffic you’ll get on your site, and the morepeople you’ll be able to convert to leads and sales,” ” Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO Bingvalues “keyword use in subdomains and root domain names (Google lovesexact keyword matches, but Bing really likes any keyword placement inthe sub or root)” Headlines Forum Fodder: 57% of B2B marketers “using social media channels” compared with 15% two years ago : As a business, monitor and respond on Twitter, but think twice before blowing anything up. New Twitter homepage puts search at its heart ry Tweetup Marketing Takeaway Next Week: Bonafied Marketing Genius Doing it Right http://www.youtube.com/watch?v=UKaJs4L290A UPDATED: Rounding up the buzz… Will one Chicago woman’s Tweet cost her $50,000? http://hstv1year.eventbrite.com “Rememberthat Yahoo! said full implementation may lag up to 24 months (2 years)behind regulatory approval (which itself could take months), so you’vegot some time.” mvolpe mzkagan Twitter Puts Search at Core of Homepage with AmandaBonnen: “@JessB123 You should just come anyway. Who said sleeping in amoldy apartment is bad for you? Horizon Realty thinks its ok.” Episode #51 – July 31st, 2009 HorizonRealty says she “maliciously and wrongfully published the false anddefamatory Tweet on Twitter, thereby allowing the Tweet to bedistributed throughout the world.” (She has 20 followers.) “What can I add to the conversation that a better programmeror graphic designer or SEO professional hasn’t already covered?” 93% of social media users believe a company should have a presence in social media Social media use soars among b-to-b marketers : Don’t tweet anything you wouldn’t mind having on the front page of Google.com. – Publish something creative on Slideshare. Marketing Tip of the Week , and @ in your tweet. How do you get started with YouTube, video podcasting, live streaming, or viral videos. Marketing Takeaway to learn how to use online video to grow your business with inbound marketing. Episode Length: 23 minutes, 23 seconds Subscribe in iTunes:
Originally published Jun 8, 2010 10:00:00 AM, updated February 01 2017 Want to learn more about using Twitter for Marketing and PR? Download the free webinar for tips and tricks to drive inbound marketing using Twitter. Twitter Marketing Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media and inbound marketing can drive powerful connections and awareness; however, to have part of their budget allocated for online marketing resources, B2B marketers need to be able to demonstrate a clear ROI. And for most B2B marketing departments, ROI comes down to one major metric: leads. While awareness and conversations are important, having clear and measurable leads acquired through social media is critical to the support of future efforts and resource acquisition. In the coming weeks, we will look at social media lead generation best practices across many social platforms. Today, we are going to focus on one platform that is at the top of most B2B marketers’ lists: Twitter. Test, Don’t Assume When thinking about social media lead generation, the only safe assumption to make is to “always assume your assumptions are wrong.” Instead of making assumptions and excuses for why your company “can’t” use social media for lead generation, develop clear tests that allow you to measure and collect data around a variety of social media lead generation programs. Tests should be agreed upon by all decision-makers and have clear benchmarks for lead quantity and quality goals. Before any test, it should be clear that if the test meets the goals, it will get the resources needed to continue; if it doesn’t, it won’t. How to Generate B2B Leads With Twitter Generating leads using Twitter is really about leveraging a community of people interested in your knowledge to share your information to new people unfamiliar with your business and expertise. It is your job as a marketer to convert new visitors and connections from Twitter into leads. This isn’t a blog post about how to get started on Twitter or get a ton of followers. We already have a ton of information to help you get started using Twitter for business . This article is for people who understand Twitter and are looking to take the next step to drive leads for their business. Generating B2B Leads With Twitter Profile Pages A Twitter profile page presents a couple of opportunities to optimize for lead generation. The first opportunity for optimization is the Twitter background. First, make sure you have a custom Twitter background for your company. What is also important is to include a call-to-action or URLs pointing visitors to potential lead generating web properties. Make sure that if someone arrives at your Twitter profile, they will instantly know how to get more information. In addition, make sure they can obtain that information in a way that could also convert them into a lead. As a bonus, you can use the browser extension ClickableNow to make your Twitter profile background links and calls-to-action clickable for users who have the plug-in installed. The second, and more important opportunity you have to use a Twitter profile page to drive B2B leads is with the profile URL. Most companies simply put a link to their corporate website homepage. This approach is fine, as along as you have lead generation opportunities on your homepage and have done some testing to optimize your homepage as a lead generation tool. The problem is that many businesses don’t use their homepage to drive leads. If this is true for your business, then you may want to consider using the URL for your blog if you are using it as a lead generation tool. The other option is to create a custom Twitter landing page that provides information and insight about your company and includes a clear call-to-action or form to support lead generation. Distributing Content via Twitter for Lead Generation Using Twitter as a way to distribute content and information can helps drive leads for other content properties such as blogs, contests, webinars, eBooks, etc . When distributing content via Twitter, use a URL shortening service such as bit.ly to track statistics for the clicks and shares of your content on Twitter. This will be an important set of data to better understand what subjects and types of content drive the best traffic and leads from Twitter. Twitter serves as a great platform to generate word-of-mouth buzz around your content and ideas. As a marketer, it is critical that you have clear calls-to-action and lead generation opportunities on your blog, in your eBooks and other content you are sharing on Twitter. This, combined with closed loop web analytics , can drive clear reporting for leads and customers acquired through Twitter. Using Twitter Search for Lead Generation One of the major keys to mining Twitter for information is being able to find the most relevant information and people to your business: customers, thought leaders, media analysts, etc. Using advanced Twitter Search allows businesses to dig deeper into conversations. If you find a key reporter or analyst that covers your business on Twitter, leverage the people search feature to see who they have been talking to about your industry. This can help identify what your competitors’ relationships are like with influencers and help you determine the type of information and trends they are covering. Knowing this can help your business to tell its story better and improve lead generation offers. When identifying sales prospects and influencers on Twitter, bio information is a key piece of data. Tweep Search is a third party tool that enables users to search Twitter bios for keywords. As seen in the image above, gathering listings of users by industry and expertise is free and simple. This information can be used to generate leads and build a relevant Twitter follower base.Twitter is simple and yet complicated at the same time. Conduct tests and leverage the advice from this post to develop effective Twitter lead generation strategies for your business. How has your business used Twitter for lead genernation? Webinar: Twitter for Marketing and PR
on Mashable Jeremiah Owyang Email Open and Click-Through Rate marketing analytics Align your Facebook page with these best practices to article from this past week focuses on the concept of content sources — places where you can get ideas to help you write quality blog posts — as well as different types of sources and how to use them strategically and continuously to create remarkable content. John Paul Titlow Source Quality Content … Continuously Marketing Takeaway: to help support and enhance your business’ internet marketing efforts. His suggestions include taking advantage of a descriptive headline, search engine optimizing your website links, answering questions, adding third party apps like Slideshare and incorporating keywords. make your videos more effective Conversion Rate Author: Facebook page best practices Foster advocacy. Marketing Takeaway: Live authenticity. New to the whole Author: Marketing Takeaway: . 5 Critical Web Metrics to Keep a Close Eye On Enable peer-to-peer interactions. 4. leverage LinkedIn Use LinkedIn for more than just personal networking by enhancing your profile for business marketing benefits. Author: 1. web analytics Pay attention to enhance your Facebook marketing Our top get ideas for blog posts . Experiment with YouTube Annotations to enhance the marketing effectiveness of your for valuable insight into the success of your marketing programs. Referring Sites and Keywords Regularly sourcing content has a number of benefits: it’s a great way to create a constant flow of ideas and inspiration for your blog, it makes life easier, and it can help ensure you’re not omitting important information from your content. thing but know it should be an important part of your marketing programs? ReadWriteWeb has published a great overview of five web metrics to which you should be paying attention. Keep an eye on these metrics, and you’ll have a better idea of how many people are interacting with your brand and which of your online marketing efforts are effective: Facebook: Daily Active Users of ReadWriteWeb Jeffrey L. Cohen Marketing Takeaway: Set community expectations. Are you taking advantage of YouTube’s Annotations tool? Annotations are interactive elements that can be added to a video once it’s uploaded to YouTube, and they can offer a great way to add a call to action that prompts viewers to subscribe or take a particular action after watching a video. Incorporate sourcing content into your day-to-day activities to stay inspired and keep blog ideas flowing. Catherine-Gail Reinhard Altimeter Report: The 8 Success Criteria for Facebook Page Marketing HOW TO: Use Annotations to Promote Your Brand on YouTube Twitter: Klout Score Originally published Aug 2, 2010 8:00:00 AM, updated July 19 2013 Jeremiah’s article highlights some recent research conducted by Altimeter Group to determine success criteria for While LinkedIn is commonly known as a social network for professionals, many people don’t recognize the B2B benefits an optimized personal profile can have for their company. . Solicit a call to action. Marketing Takeaway: ? And what do you do when you just aren’t inspired to create anything remarkable? Topics: 2. Catherine’s article discusses the four different types of Annotations (speech bubbles, notes, spotlights and video pauses) as well as their value and various ways and examples of how they can be incorporated to inbound marketing Provide cohesive branding. Author: 3. Georgina’s blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. experiences), and external sources, or those outside your own operation, such as other media or other people focused on the same topic. Regularly sourcing content is a challenge, but making it part of your daily routine can help you . The results? Eight success criteria for Facebook page marketing that can help brands understand how they should approach their Facebook presence: 5. on Problogger online videos Be up to date. of Social Media B2B Georgina Laidlaw Jeffrey’s article emphasizes 12 ways you can Where do you create a truly compelling blog. 12 Ways to Leverage Your LinkedIn Profile for a B2B Company of Web Strategy Author: Participate in dialog. Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
This is a guest post written by Jill Konrath, bestselling author of I like telling people I’m crazy-busy. It makes me sound important. Necessary. In demand. SNAP Selling What are trigger events? They’re happenings either in a company, industry or general business climate that create opportunities for someone to use your products or services. Selling to Big Companies Because efficiency is not my strength, I developed other strategies to be successful. You see, being productive isn’t just about being a disciplined taskmaster. It also is about being highly effective. But it all comes down to this. For maximum impact, we need to be both efficient and effective.And, most of all, to lead the kind of life you really want to live – meaning having time for all the things you want to do – it’s important to gain control of how you spend your time. That’s what I working on right now. Join me on Thursday at the th That’s what’s going through my mind right now. I’ve been at my desk since 7:30 this morning. I ate lunch in my office because there was no time to go out. I was on the computer or on conference calls for hours. Yet, at the end of the day, I’ve barely made a dent in my To Do list. Is it any wonder that I’m feeling overwhelmed? But here’s the truth. on March 24 amongst her many other responsibilities. And, even worse. I use my time poorly. I make bad choices all day long that contribute to this predicament I’m in. Just this morning, a hyperlink in newsletter article resulted in me squandering a half hour on interesting but low priority work.I let this happen too often. I know better. On days when I identify my key priorities upfront, barricade myself from interruptions and don’t check email all the time, I get a tremendous amount done. Plus, I have lots of time left over to do fun things. But in reality, I default far too often to this slothful behavior. I know I’m not alone in this area. That’s why I’m putting on the Using these “alert services” is the best way I know to get good business – quickly. Sales Productivity Summit . (If you haven’t signed up yet, don’t miss the March 24 How I Learned to Compensate for Being a Slug and popular speaker at annual sales meetings. Hardly considered a “slug”, she’s also hosting the Free Online Sales Productivity Summit st 1. Precision Prospecting Working with companies that have urgent and compelling needs leads to shorter sales cycles and less competition. When I stumbled across the concept of “trigger events” over 20 years ago, I was ecstatic. When I first started using this strategy, I leveraged the local business press to identify those opportunities. It’s still a good resource. But today you can Google Alerts as well as services offered by technology companies. Here are two strategies I leveraged to achieve sales success. To me, every contact with a prospective customer is invaluable. I’m talking about every email, voicemail, phone call, online meeting or presentation. I know the key concerns of my primary decision makers. I invest time doing research on the company or industry.I spend time planning, to ensure that ruthless relevance in my messages. I try to quickly demonstrate my knowledge so they know I’m a credible resource. I write down the questions I want to ask. And, I know what the logical next step that I’ll suggest at the end of a conversation. What is the impact? Fewer phone calls or emails. Fewer prospects. But more sales and bigger sales. to get more ideas on how to do that! Slug Parts, Swirrl quarter earnings, a new strategic direction, new legislation, increased gas prices or multiple visits to your website. 2. Quality Connections How will I get it all done? There’s more here to do than is humanly possible. All this email is killing me. & session. It’s worth it.) Sales Productivity Summit Inbound Sales Image credit: Topics: Examples might be a new VP of Sales, stagnant 1 The Big Challenge Originally published Mar 23, 2011 3:00:00 PM, updated July 03 2013 Sales Productivity Summit Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack