5 Tips for Getting Your Film into GIFF 2014

first_imgLast Year’s GIFF Geocoin. Photos by Suzi-Pratt.comBy Reid, Around this time last year, my co-HQer and the great Geocaching Block Party organizer, Amy, said something like, “Hey Reid, so it turns out we have access to a very large screen for Block Party. What should we do with it?” After a thoughtful pause I said, “What if we hosted a film festival?” Amy did a giddy dance and the Geocaching International Film Festival (GIFF) was officially born. In true “If you build it they will come” fashion, the ambitious idea was a success. We received over 100 submissions from more than 20 countries! After spending three years of telling the stories of geocachers for Geocaching HQ, I was truly inspired to see how the community chose to tell their own. Our inaugural GIFF was such a hit that we decided to do it again this year.Crawling around in a cave. Anything for the shot!It has now been four years that I’ve been running through forests, crouching into caves, and crawling through sewers to tell the stories of people who love to find and hide geocaches. I like to think I’ve learned a thing or two about what makes for good geocaching video, and with the help of the GIFF judges from HQ, I have compiled five tips to up your chances of being one of the finalists for this year’s Geocaching International Film Festival.1. Less is MoreJust because you can submit up to 4 minutes of video doesn’t necessarily mean you should. When I make videos I think, “What is the simplest way I can tell this story?” Then, I add from there if I can’t resist. This will help you focus on what is truly important and keep your audience engaged. Last year’s finalist, Godzilla Goes Geocaching, is a great example of a geocacher who used 1 minute and 32 seconds to tell his story.2. Global AppealHow are you going to communicate your love of the game to 9 million geocachers from more than 185 countries? Something that might be amazing for your local community may not speak to the global community. One of last year’s finalists, Geocaching Day, is a story told without dialogue that speaks to the adventurous spirit of geocachers everywhere.GIFF on the Big Screen. Photos by Suzi-Pratt.com3. Focus on QualityWe understand if geocaching comes before filmmaking on your hobby list—we’re not looking for Hollywood here. We are, however, looking for videos that will look and sound good on the big screen. If you can, use a tripod and an external mic. If you can’t, have your actors speak close to your on-camera mic and use a natural tripod like a tree or your friend’s shoulder. For inspiration, check out last year’s winner for Best Cinematography: Galaxy Cache. For more technical tips, I highly recommend checking out Vimeo’s Video School.4. Follow the RulesFor real. We had to deny one of our favorite films last year because they didn’t have permission for the songs they used. If you’re serious about being considered as a finalist, I recommend grabbing a coffee, a snack, a highlighter and reading through the GIFF guidelines.5. Have Fun!If you’re not having fun making your film, your audience won’t have fun watching it. Though I know they didn’t get much sleep, I’m pretty sure the creators of My Geocaching Addiction had a pretty good time putting it together. Oh, and they just happened to take home the Audience Award.We are on the edges of our exercise ball chairs over here at HQ to see what you come up with for GIFF 2014.You can also see all of last year’s finalists here.Not going to submit, but want to watch the finalists on the big screen? Log your will attend here.Geocachers watching the GIFF 2013 Finalists. Photos by Suzi-Pratt.comShare with your Friends:More SharePrint RelatedInside Geocaching HQ Podcast Transcript (Episode 9): GIFFMay 10, 2018In “Community”Inside Geocaching HQ Transcript (Episode 30): GIFFOctober 11, 2019In “GIFF”Interviews With Geocaching Filmmakers – Part 2February 18, 2015In “GIFF”last_img read more

‘Nitish will attend RJD rally, if invited’

first_imgAmid speculation that the rift between the two ruling alliance partners, the Rashtriya Janata Dal and the Janata Dal (United), is widening, JD(U) leaders on Sunday said Chief Minister and party president Nitish Kumar could attend the RJD’s proposed rally here on August 27. “Our leader Nitish Kumar will be attending the RJD’s anti-BJP rally in his personal capacity, if he is invited”, JD(U) spokesperson Sanjay Singh told journalists after the party’s state executive committee meeting. Mr. Kumar, earlier, had addressed the meeting and appealed to leaders to strengthen the party organisation. Party sources told The Hindu that Mr. Kumar also asked party spokespersons to refrain from making contentious comments.He made it clear that he had no political plans outside the State. “I will remain in Bihar,” he told the executive. Mr. Kumar was emphatic that his party had been following the coalition dharma and would always follow it. “I will continue following my own ideology unmindful of its consequences”, he told the meeting.Earlier, some senior JD(U) leaders had said that the party would not be attending the RJD’s proposed mega rally BJP hatao, Desh bachao. “The rally is being called by the RJD and not by the JD(U)”, said JD(U) leader RCP Singh. Facing dubious land deal charges against his family members and reopening of fodder scam cases in which he is an accused, RJD chief Lalu Prasad Yadav had called the anti-BJP rally saying all non-BJP party leaders like Congress president Sonia Gandhi and vice-president Rahul Gandhi, West Bengal Chief Minister Mamata Banerjee, Odisha Chief Minister Naveen Patnaik, former Prime Minister H.D. Deve Gowda, former Uttar Pradesh Chief Minister Akhilesh Yadav, BSP chief Mayawati and Left party leaders would participate in it. Party sources said Ms. Banerjee, Ms. Mayawati and SP president Akhilesh Yadav have already sent their consent to attend the rally.At the JD(U) meeting, while making oblique reference to the Congress party’s apparent displeasure over his support to NDA’s presidential candidate Ram Nath Kovind, Mr. Kumar reportedly said “the Congress party has been changing its political principles but he would not change his principles whatever be the consequences.” “Hamare neta pichhlaggu nahin, dusare log pichhlaggu honge (Our leader would not be pillion of anybody, others could be)”, Mr. Sanjay Singh later told the media.last_img read more

How Do You Measure the ROI of Social Media? You Don’t.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome.  Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017last_img read more

5 Types of Posts to Feed Your Business Blog

first_img Because of their exceptional traction, roast will introduce your blog to new audiences — the State of the Twittershere introduced the Inbound Marketing Blog to newspaper readers and France and Canada for the first time. This, in turn, will help expand you blog’s reach. State of the Twittersphere cartoons On the Inbound Marketing Blog, we’ve been using  Spinach – Healthy, Thoughtful Posts Ian-S Clearly a great blog  Tabasco – Articles That Start Fires You should work hard to make sure you’re good at these posts — that you can whip them out, and that your readers engage with them and like them. runaway wind rmburnes Inbound Marketing & the Next Phase of the Web ” is a good example.  ,  Roasts – Big, Hearty Projects I hosted. For this blog, I focus on five categories of posts. Last week   report is a great example. It took a lot of time to pull the data together and do the analysis, but it got great traction. Download the free Advanced Business Blogging webinar Content Types Jurgen Appelo Like this article? massdistraction Raisin Bran – Useful, Everyday Posts The challenge with a roast is to make sure you pick the right project. It’s a lot of time to invest in a single article, so you need to make sure you’re producing interesting, unique information.  to add levity. However you accomplish it, the key to successful chocolate cake posts is simple: have fun. ,   got me thinking about food as metaphor to describe them, so I thought I’d share what I came up with. thrives on a mix of content  — but what type of mix? These are posts that take a lot of time, but that get a lot of attention and inbound links. Our   and  What do you think? ,  These are the posts that establish your business and your blog as a thought leader. They’re posts that probe new developments in technology and changes in your industry. They’re generally a little longer than typical posts, and they take longer to write. My Post ” Originally published Jan 23, 2009 8:22:00 AM, updated October 20 2016 Chocolate Cake – The Sweet Stuff What kind of posts do you publish on your business blog?  Topics: A Message for the Post Office: Direct Mail Is Dying .” This upset a lot of our readers who rely on direct mail. They spoke up — sometimes in sharp tones — in the comments, and we had a lively discussion. Lots of people linked to the article with posts of their own, and the result was that a lot of the nuance about direct mail and its status was uncovered. You can’t do these posts everyday. But they’re an important part of your overall blog mix. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack ,  barron Make sure you do these from time to time (and take the time to do them well), but don’t do them too often. Too much spinach, and your readers will get tired of it. Flickr Photos:  Every so often you need to write an article that asks tough questions. These posts might upset a few of your readers, but they also launch important, valuable conversations. For example, last week I did a post called ” Every blog needs fun stuff that goes down easily and shows that you don’t take yourself too seriously. These types of posts come in all sizes, shapes and forms. If you publish a business blog, you probably know how easy it is to get stuck in a rut, writing the same articles over and over again. videoslast_img read more

How a Kitchen Window Builds Trust Through Transparency

first_imgTransparency is a powerful thing.  Especially in an industry where no one really trusts any of the vendors.You know all the jokes about Chinese restaurants serving dog and cat instead of chicken.What if you opened a Chinese restaurant, and had a big glass window giving a view into the kitchen from the main dining room?People would talk about it.  They would like it.  Even if your kitchen were no cleaner than other kitchens, the fact that you let them look says something.It also would change the way your staff worked.  They know customers are looking at them while they cook your food.  The wait staff and the manager could be watching too.  The kitchen staff would cut a lot fewer corners.Just by making your cooking process more transparent, you could really change your restaurant’s business.What can you make more transparent in your business?  How can you build more trust with your customers?  Here’s an example.Photo credit: avlxyzWebinar: Rethinking MarketingWant to learn more about how you can use inbound marketing to grow your business?Download the free webinar to learn how to turn your website into an internet marketing machine. Originally published Mar 6, 2009 8:19:00 AM, updated March 21 2013 Topics: Branding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

SXSW Breaking News: Twitter Announces @Anywhere

first_img Date and time: Twitter @Anywhere , took the stage to a packed room at South By South West Interactive on Monday afternoon to break some major news about Twitter. Digg .  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Twitter’s new feature called @Anywhere  to learn what makes tweets contagious and how to create tweets that will go viral and increase your reach and authority.. should help people discover more interesting information and then help Web sites build more consistent traffic and engagement around their content. He says that the service is designed to make it easier for people to connect. Williams explains that Since starting in late 2006, Twitter has emerged as . Social Media Marketing Book The conversation started with an announcement from Willliams about http://blog.hubspot.com/sxsw A Look Inside Twitter The Huffington Post Conferences Twitter Twitter.com is a consumer interface, but CoTweet and Hootsuite built a business on Twitter creating a customer service interface. He also pointed out theirs is a hardware device that lets bakers automatically tweet when new cookies are coming out of the oven.  , which integrates Twitter into Web sites, allowing people to follow people and get Twitter data without actually visiting Twitter.com. This platform will launch on about 16 Web sites, including Originally published Mar 15, 2010 10:49:00 AM, updated October 20 2016 In discussing his leadership approach to Topics: and Join Dan Zarrella, HubSpot’s Social Media Scientist and author of the , Williams says that he spends half of his time thinking about the product and the other half on focusing on organizational issues.  He also mentions that he tells new employees to remember that there are more smart people outside of the company than inside of it.  a major leader amongst social media platforms for a 30 minute overview of the Science of ReTweets! Reserve your spot now Friday, March 19, 2010 at 1:00pm ET  . Hungry for more content from SXSW? Check out our HubSpot at SXSW content feed at Live Webinar: The Science of ReTweets With Dan Zarrella Evan Williams, CEO of He aknowledged that sharing data with Google and Microsoft was a difficult discussion in the organization. Once people realized that, it helped better distribute the awareness of Twitter. Openness was a constant theme of many answers from Williams. last_img read more

5 Types of Posts to Create a Balanced Blog

first_img Originally published Jun 15, 2010 12:00:00 PM, updated October 18 2015 Content Types Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img Learn how to build your business blog into an inbound marketing machine. Download the free webinar to learn how to create a thriving blog. Cooking and blogging — they have more in common than you might think. When you make dinner, you take a variety of ingredients and mix them together to create a balanced meal. You should look at blogging in the same way. Create a mix of posts using text, video and more. Here are five types of blog posts you should be writing:   1. Raisin Bran – Basic, Ever yday Posts . These posts are the foundation of your blog. They should be educational and you should get good at producing them quickly. Be sure to use keywords in the title and throughout the body of each post. 2. Spinach – Healthy, Thoughtful Posts. This type of post is designed to establish you as a thought leader. Unlike your basic, everyday posts, these posts will be more in-depth and may take extra time to write. You don’t need to write as many of these. 3. Roasts – Big Blog Projects. These are blog posts that involve extra research or analysis and take more time to create. This type of blog post can generate a lot of inbound links to your blog and discussion. Choose your topics wisely and this type of post will set your blog apart from the competition. 4. Chocolate Cake – Sweet Stuff. Mix some fun into your blog. Typically this type of blog post will grab the reader’s attention and can lead to lots of links and traffic. Video, images and cartoons are great examples of fun posts that help diversify your blog content. 5. Tabasco – Posts That Start Fires. Make a bold statement about your industry. Just be prepared to defend yourself; this type of blog content can be polarizing. Expect to gain a lof of links and comments (good and bad). Be careful not to write too many of these, as you could lose your audience’s trust. What other types of blog content do you create on your blog? This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Check out Shaun’s Bio .Photo Credit: TiffanyWashko Webinar: Advanced Business Blogginglast_img read more

20 Percent of UK Social Networking is Mobile [New Data]

first_img only 19% saying the medium was completely or very trustworthy my previous post only a third of the online population used both Further research showed that even though Facebook and Youtube were popular sites Social Media In the UK among users aged 16-24 attributes of each, while content is the driving force for 20% of social networking time was spend on a mobile device this post earlier this week, online ad spending in the UK is far and away the largest per user spend of any country in the world.  social media advertising is predicted to grow at a rate of about 45% over the next two years Inbound Marketing In 2010 most consumers were pretty skeptical of information published on social networks with eMarketer just released a comprehensive report on the state of social network advertising and the findings are pretty interesting.  It’s no surprise that , utilizing two channels such as video with social media can create a synergy that can often result in increased adoption and an overall success.  With the ease of multimedia production these days, video offers another great method for driving engagement.  Bruce Daisley, head of YouTube and display at Google UK had this to say about video and engagement: and this number is growing.  As the sharing of media becomes easier and easier on mobile devices it is essential that your content is presented in a way so that when it is shared it can be easily consumed.  .  According to a poll by the Ipsos Marketing’s Consumer Goods team, consumers were more likely to visit a company’s website than become a Facebook fan or follow a company on Twitter.  However, when looking to connect with other customers or share opinions Facebook was the preferred method.  How do you take advantage of this?   Use social media to communicate with your loyal following and let them be evangelists for your company.  Listen to the feedback your getting and respond to customer requests, so that when a new visitor comes to your Facebook page they are confronted with glowing recommendations from your existing customers.   Originally published Jan 21, 2011 3:00:00 AM, updated July 11 2013 .  However, of the complainers that did receive responses only 40% received a quick response , so make sure you respond to those complaints!  center_img In a IAB UK study of the 7.7% of respondents who said they had complained about a brand on a social network or forum Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Engage With Your Followers Once again this reinforces the idea that content is the driving factor for a lot of a websites traffic.  The key takeaway from this quote is that “content is the driving force.”  Whether it’s a video, a blog post, an audio clip, or an online game, remarkable content is going to be what gets shared.   Topics: strategies, and this research shows the complementary Keep Creating Great Content .  As mentioned in roles the two sites can take. Key findings are that brands “More brands are trying to work out how to drive their social As I mentioned in I hope that some of these tips were helpful in helping you to understand the importance of social media in regards to the future of online marketing and getting started with your social media marketing strategy.  Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget.  Inbound Marketing offers a great alternative to traditional advertising methods.  Inbound Marketing levels the playing field by rewarding quality of content instead of size of marketing budget.  Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media.   whether users share or ‘like’ a brand.” .  What I did find surprising was that social network ad spending is currently only 3% of total ad spending and that this number is only expected to grow to 6% in 2012.  What this says to me is that social media marketing is a huge opportunity for businesses looking to increase their online presence in the near future.  Once again, the time is now and below I’ve listed a few ways you can start to take advantage of this.   Establish Trust With Your Audience Optimize for Mobile 78% said they were pleased with the replies advertising on YouTube and Facebook benefit from thelast_img read more

How to Become a Twitter Search Ninja

first_img apple -ipad -iphone Filter Tweets by Source This only works for tweets that include geolocation information, but it can be really cool if you’re trying to focus on a particular, localized event. Tweets with Links For a full list of Twitter search operators, Even More! click here Topics: It’s an amazingly powerful tool, and these tips can help you use it more effectively. You probably won’t use this filter too much, but I’ve found it helpful to sometimes include “-source:tweet_button” to remove all tweets generated when someone simply clicked a “Tweet” button. These are pre-populated tweets, and normally they aren’t really saying anything interesting. that lets you search through every public Tweet over the last few days, and you don’t even need a Twitter account to use it. But sifting through all of that information can be a bit overwhelming. If you want to focus your search on all tweets coming from a certain location, you can add “near:” and the name of the city. This is supported for most major cities in the world. You can also add a “within:” operator to specify the distance from the area, like “near:Boston within:15mi”. With more that ” to remove mentions of the technology company’s most popular devices. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 140 million Tweets A lot of times the keyword you’re searching for is used in multiple contexts, and not all of them are related to what you’re looking for. A search for ” Originally published Jul 21, 2011 3:10:00 PM, updated October 20 2016 exclude Retweets The negation operator can be used in conjunction with many of the other search filters, as you’ll see below. Twitter offers acenter_img Add “filter:links” to your query to only return tweets that contain links. You can tell Twitter to specially free, public search tool that the link contains this domain. So even if people are tweeting links to your site using different shortening services, you can still search for your domain and see all links that point to your site. A lot of people use Twitter to share links to stories, but sometimes you want to focus on what people are saying, and not what they’re sharing. If you’re looking for opinions or feedback on a topic you might want to exclude all tweets with links by using “-filter:links”. knows You can choose to include or exclude tweets based on where they were sent from by adding the “source:” operator. One of the really cool features of Twitter search is that it “peers” into shortened links. That means that if you tweet a bit.ly link that points to an article on this blog, Twitter sent per day, Twitter contains tons of information from the collective public conscious. apple If you want to exclude all retweets, simply include “-RT” and you can focus on original tweets. SEO and Social Media  tweets that contain a word by adding a single dash directly before the word. Make sure you don’t put a space between the dash and the term. You can look for retweets by adding “RT” to your query. Even when someone clicks the “retweet” button and doesn’t actually add an “RT” to the tweet, it will still show up with an “RT” in Twitter search. . You can leverage Twitter Search to conduct market research, collect feedback, or see what people are sharing on your website.  Here are some Twitter search tips that will help you find the information you need. The Negation Operator Focus on a Geographic Area ” might return results about the technology company, as well as the dark red fruit. This tells Twitter to exclude any result that contains that term, and helps you focus your search on the right context. So if you wanted to look for tweets that focused on the fruit, you might use “last_img read more

Using Social Sharing Buttons Leads to 7x More Mentions [Data]

first_img Social Media Engagement Originally published Sep 13, 2011 1:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Social media can be a great promotional vehicle for sharing your content and helping it reach an extended audience beyond your direct network of fans, followers, and subscribers. But are you missing out on some low-hanging fruit to make sure you give your content what’s necessary to help it spread?When it comes to spreading content in social media, some of the easiest-to-pick pieces of low-hanging fruit are social sharing buttons. Adding social sharing buttons for sites like Facebook, Twitter, LinkedIn, and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers.So if it’s so easy, everyone must be doing it, right? Wrong.According to a recent study conducted by SEO platform BrightEdge Technologies, the homepages of almost half of the top 10,000 websites studied (46.4%) had no social links or plugins installed.But what’s even more interesting is the impact of the social sharing buttons that were used on the other 53.6% of websites. Looking at the effect of social plugins on a website’s traffic and how much content is shared, BrightEdge also conducted analysis on over 4 million tweets. When studying how often a website using a Twitter sharing button was mentioned on Twitter, on average, a website with no Twitter share button was mentioned just four times. However, websites that did include a Twitter sharing button were mentioned 27 times, on average. Therefore, including a Twitter share button increased Twitter mentions sevenfold.Marketing TakeawayDon’t miss out on easy opportunities to help your content and messages spread. Adding sharing buttons to your website is simple, yet half of the top websites don’t do it.BrightEdge Technologies’ study focused on social sharing buttons on websites’ homepages. While a website’s homepage isn’t the only place marketers should be adding social sharing links, the study’s findings indicate just how powerful they can be. When incorporating social sharing buttons into your website, be sure to add them to any page you have content — landing pages, blog articles, product pages, etc. It’s an easy, sure-fire way to extend your reach.Have you added social sharing buttons to your content yet?Photo Credit: joyosity Topics:last_img read more