NZ Herald 18 June 2020Family First Comment: “All such agencies should be explicitly prevented from taking the sort of stance that the (Drug) foundation has. The fact they are not prevented from this activity drags the main funder of the group – the Government – into play and stretches the idea of their neutrality. The fact that the Government raised the issue, initiated the vote and allegedly quite independently then have one of the agencies they heavily fund backing the change is asking a lot of us in terms of believing their transparency and credibility. And what makes it even more insidious is that the foundation have used their platform to raise money.”Yep.COMMENT: I view it as a very good sign that the Drug Foundation tried to slip the old medicinal line into their advertising.It’s the line that’s led to dozens of complaints to the Advertising Standards Authority.It’s the line that had Dr Kate Baddock of the Medical Association saying it’s rubbish, it’s completely misleading.It’s the line that had the academic Bill Hodge saying it’s misleading and deceptive.It is indeed.Why did they do it? Because they are scared, they are scared the polls haven’t gone the way they would have hoped, they are scared this is a once-in-a-lifetime chance to get things legally sorted the way they would like, and they are scared they are going to lose.The question is not really whether it’s misleading. I will be astonished if the authority doesn’t rule against them. The question is – is it too late?Wheels turn slowly at authorities who gather to review rules.By the time they meet, debate, decide and release their findings, it may well be too late. The deed might have had the desired affect – to suck in the vulnerable.READ MORE: https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=12340362
Wednesday was a big day for high school football — the day that all 32 NFL teams nominate a prep coach for the Don Shula NFL High School Coach of the Year Award.The award, named in honor of the winningest coach in NFL history, is intended to celebrate the best coaching at the high school level. Two finalists will receive $15,000 (with $10,000 going to their football program) and be special guests of the NFL at Super Bowl LIII in Atlanta. The winner, as judged by an 11-person panel that …
29 February 2016The dystopian action movie Mad Max: Fury Road already has more than one Southern African connection: it was filmed in Namibia; some of the post-production was done by BlackGinger, the Cape Town animation and visual effects studio; and it stars South African-born actress Charlize Theron.Now, Margaret Sixel, the South African-born film editor, has won the Oscar for Best Editing in a Feature Film for her work on it. Her win was one of six Oscars that it picked up.Oscar for Best Editing: Margaret Sixel – Mad Max: Fury Road pic.twitter.com/jJc9oYh05q— FilmmakerIQ.com (@FilmmakerIQ) February 29, 2016Filmed in the Namibian desert, the blockbusting Australian action film Mad Max: Fury Road was one of the most surprising critical and commercial successes in 2015.Starring Tom Hardy and Theron, and directed by Australian George Miller, the film has won numerous awards over the past year, including Bafta and Critics’ Choice awards, culminating in several wins at the 88th Academy Awards, known as the Oscars, held in Los Angeles on Sunday, 28 February 2016.Margaret Sixel wins Best Editing for Mad Max, the first action film she’d ever edited. #Oscars2016 pic.twitter.com/M7rb8VDgWb— GamesRadar+ (@GamesRadar) February 29, 2016Sixel’s frenetic editing was described by the Los Angeles Times as “Herculean”, considering the amount of footage shot by Miller to bring his masterpiece to life. Miller, who is also Sixel’s husband, used up to 20 cameras to shoot more than 480 hours of film. Sixel spent over 6 000 hours crafting 2 700 individual cuts, helping to create what the Internet Movie Database (IMDB) praised as a two-hour “cerebral post-apocalyptic car chase”.Asked about her editing style in an interview in the run-up to the Oscars, Sixel justified the editing process as part of storytelling philosophy, saying: “I don’t like meaningless cutting. It must enhance the story and the characters.”.@MadMaxMovie director George Miller with wife Margaret Sixel walking the #Oscars red carpet. #9Today pic.twitter.com/Ae7odLSXU1— The Today Show (@TheTodayShow) February 28, 2016According to a variety of filmmaking experts, the soul of the film came down to Sixel’s strong working relationship with Miller to find the heart of the film and her intuitive eye in creating thrilling tension without sacrificing the film’s narrative. Sixel has previously worked with Miller on his films Babe: A Pig in the City and the animated hit Happy Feet. Mad Max: Fury Road was her first action film.Asked by the Huffington Post why he choose a woman to tackle the intricacies of editing a large scale action movie, Miller answered that if he had used a male editor the film would “look like every other action movie”.The film was nominated for 10 Oscars, winning six, including Best Production Design, Costume Design and Sound Editing. The wins make Mad Max: Fury Road the most successful Australian production since The Piano in 1993. It also gives it the most wins at the Oscars for an Australian film since the Baz Luhrmann musical Moulin Rouge in 2001.On accepting the award, Sixel thanked her husband for his vision for the film, as well as his confidence in allowing her to experiment with the art of editing to give the film its unique feel. She added that the cast and crew involved in the most unlikely of Oscar winners had “incredible courage and guts to make this film”.Margaret Sixel wins Best Film Editing for “Mad Max: Fury Road” https://t.co/wvvnWW6pFt pic.twitter.com/jqbueVpJ0L— Los Angeles Times (@latimes) February 29, 2016Source: News24
By Auyanna McBride, AFCPE-FINRA Foundation Military Spouse Fellowship InternWith the cost of groceries on the rise, many families are turning to couponing to save money on groceries. There are several resources that offer great coupons. Some of these include Sunday newspapers, www.coupons.com and the local store/commissary. To save even more money, military families should try to shop at stores that double their coupons and only get items that the family uses. A great way to start a savings program is to take the money saved on coupons and use it to open a savings account. Most stores print the savings from coupons at the bottom of the receipt so their customers can see exactly how much they save using coupons and store specials. This is a great incentive to use coupons even more because the more money people save, the bigger their savings account will grow. For more information about savings strategies for military families, visit the Military Saves Web site at http://www.militarysaves.org/.This post was published on the Military Families Learning Network Blog on August 30, 2013.
Understanding Disk Setup Building The Monster Building a HackintoshIf you’re married to Mac, then building your own Hackintosh tower is a viable option. Obviously you don’t have any warranty or support, but you’re going to save a lot of money. We’ve previously blogged about it here on PremiumBeat with some really great links to Lifehacker and No Film School which are definitely worth checking out. Also, Apple Insider has a great piece on the state of Apple and the future of the Mac Pro here.Ever tried building your own machine? Share your experience in the comments below! Speed Tests If you’re looking to create your own monster post-production machine for less, then you’ll definitely want to check out these links!Many tech-savvy post-production people have experimented with building their own monster Hackintosh or Windows machines. Here’s a quick roundup of some great resources for building a machine that can handle all your HD video needs, be they video editing, color grading, or creating complex motion graphics and 3D work.Building a Powerful Windows MachineDave Dugdale from Learning Video walks you through how he created his first monster post-production machine with Premiere Pro and DaVinci Resolve Lite in mind. These videos are pretty long, but if you truly want to understand what you’re doing before spending the cash, they’re definitely worth a watch. Building a machine like Dugdale’s will cost you $2385. If you just want a parts list — well, here you go!Handling RED RAW
The new rules of Indian Premier League which will be applied from next year have left Kolkata Knight Riders owner Shah Rukh Khan “a bit confused” and the Bollywood superstar said it would have been “fair for everyone” if all the players are put up for auction in November.”New IPL rules a bit confusing. Two new teams added (good). All players should go into pool to make it fair for everyone. Simple & straight,” Shah Rukh wrote on his twitter page.With the inclusion of two new teams in the IPL — Sahara Pune Warriors and Kochi team, the IPL Governing Council proposed a revised structure but it has not gone down too well with some of the franchise owners voicing their concerns publicly.The new rules state that the 10 teams will be divided into two groups and there would be 74 matches in the next three IPL seasons.The eight original franchises will be allowed to retain four players, including a foreigner. Besides the four players, the rest of the squad would be selected through open bidding.It has also been made mandatory for the players retained to be amongst the registered players for the 2010 season. The fee of the players retained would be decided after mutual agreement between the stakeholders.The salary cap of the franchisees has also been raised to USD 9 million. But if any franchisee retains all the four players, it will have USD 4.5 million per year to spend on other players.The new rules have limited the number of players to be 30 for a squad.advertisement
1. If you rank high for organic results, it is (typically) long lasting. So, the time/money you spend helping yourself move up the ranks is relatively persistent while the PPC campaign is money spent over and over again. The benefits of optimizing your site for exposure in the organic results of the search engines relative to paying for PPC campaigns: We meet many small businesses who ask our advise about buying CPC ads versus optimizing their sites for optimal organic results. try at accessing information. 4. Often times searchers visit your site more than once before self-selecting into a form, whitepaper, etc. We track this data carefully at HubSpot and notice that a decent portion of the leads we get are from people who have visited the site through multiple searches over multiple months. Organic search campaigns have more latency. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. Marketing Sherpa reports that in the b2b environment, less than one-fourth of b2b buyers to look to paid listings in their 3. You can send the clicks to custom landing pages crafted for just the words you bought. [In theory, this should dramatically increase the conversion rates relative to organic results that more often than not land on your home page, but the Marketing Sherpa numbers say otherwise.] 3. Organic clicks convert at least as well as paid clicks. Marketing Sherpa’s Search Marketing Benchmark study of 3,217 marketers showed that organic clicks converted at an average of 4.2% v. 3.6% for paid. Topics: The benefits of buying CPC ads versus organic seo: 2. You can experiment cheaply. The good thing about advertising on Google is that you don’t have to create a huge budget for advertising, you can throw as little money as you want, experiment efficiently, get the ratios where you want, and then expand. first 1. It is fast. You can be up and running with paid ads the very same day you are inspired to move. — Brian Halligan. 2. Organic results are clicked on a lot more than paid results, especially for well educated crowds. I read a study that showed dramatic differences as you moved from high school eduction to associate degrees to bachelors to masters to phd’s. The more educated your prospect, the less likely they are to click on an advertisement. If you are selling to high school students, you should buy cpc ads. If you are selling to engineers or professors, you need to think more about seo because that’s where the volume is. PPC Originally published May 29, 2007 3:18:00 PM, updated October 20 2016 There are big benefits to both, so I recommend doing both. To get maximum benefit, I recommend optimizing around some keywords for organic results and buy other keywords. 6. Many think of Google as a search company, but I think of them as a modern media conglomerate with an ultra-efficient mechanism for selling advertisements that work particularly well in the longtail. Like other media companies, Google benefits from efficient pricing of advertising. As more and more niche companies start to advertise on Google, their prices will become more efficient and their rates will become less and less attractive relative to other media outlets.
on Mashable Jeremiah Owyang Email Open and Click-Through Rate marketing analytics Align your Facebook page with these best practices to article from this past week focuses on the concept of content sources — places where you can get ideas to help you write quality blog posts — as well as different types of sources and how to use them strategically and continuously to create remarkable content. John Paul Titlow Source Quality Content … Continuously Marketing Takeaway: to help support and enhance your business’ internet marketing efforts. His suggestions include taking advantage of a descriptive headline, search engine optimizing your website links, answering questions, adding third party apps like Slideshare and incorporating keywords. make your videos more effective Conversion Rate Author: Facebook page best practices Foster advocacy. Marketing Takeaway: Live authenticity. New to the whole Author: Marketing Takeaway: . 5 Critical Web Metrics to Keep a Close Eye On Enable peer-to-peer interactions. 4. leverage LinkedIn Use LinkedIn for more than just personal networking by enhancing your profile for business marketing benefits. Author: 1. web analytics Pay attention to enhance your Facebook marketing Our top get ideas for blog posts . Experiment with YouTube Annotations to enhance the marketing effectiveness of your for valuable insight into the success of your marketing programs. Referring Sites and Keywords Regularly sourcing content has a number of benefits: it’s a great way to create a constant flow of ideas and inspiration for your blog, it makes life easier, and it can help ensure you’re not omitting important information from your content. thing but know it should be an important part of your marketing programs? ReadWriteWeb has published a great overview of five web metrics to which you should be paying attention. Keep an eye on these metrics, and you’ll have a better idea of how many people are interacting with your brand and which of your online marketing efforts are effective: Facebook: Daily Active Users of ReadWriteWeb Jeffrey L. Cohen Marketing Takeaway: Set community expectations. Are you taking advantage of YouTube’s Annotations tool? Annotations are interactive elements that can be added to a video once it’s uploaded to YouTube, and they can offer a great way to add a call to action that prompts viewers to subscribe or take a particular action after watching a video. Incorporate sourcing content into your day-to-day activities to stay inspired and keep blog ideas flowing. Catherine-Gail Reinhard Altimeter Report: The 8 Success Criteria for Facebook Page Marketing HOW TO: Use Annotations to Promote Your Brand on YouTube Twitter: Klout Score Originally published Aug 2, 2010 8:00:00 AM, updated July 19 2013 Jeremiah’s article highlights some recent research conducted by Altimeter Group to determine success criteria for While LinkedIn is commonly known as a social network for professionals, many people don’t recognize the B2B benefits an optimized personal profile can have for their company. . Solicit a call to action. Marketing Takeaway: ? And what do you do when you just aren’t inspired to create anything remarkable? Topics: 2. Catherine’s article discusses the four different types of Annotations (speech bubbles, notes, spotlights and video pauses) as well as their value and various ways and examples of how they can be incorporated to inbound marketing Provide cohesive branding. Author: 3. Georgina’s blog post categorizes content sources in two ways: internal sources, or those that exist within yourself and your audience (e.g. experiences), and external sources, or those outside your own operation, such as other media or other people focused on the same topic. Regularly sourcing content is a challenge, but making it part of your daily routine can help you . The results? Eight success criteria for Facebook page marketing that can help brands understand how they should approach their Facebook presence: 5. on Problogger online videos Be up to date. of Social Media B2B Georgina Laidlaw Jeffrey’s article emphasizes 12 ways you can Where do you create a truly compelling blog. 12 Ways to Leverage Your LinkedIn Profile for a B2B Company of Web Strategy Author: Participate in dialog. Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Mobile Marketing , there will be 73.3 million smartphone users in the U.S. in 2011. And that number is only rising. It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. Reason # 5– Easy to do 67% of them research on their smartphone and then buy in a store. Marketing in the Moment But here’s the number that really gets me. According to Michael Tasner in his book “ Smartphone users look for a wide variety of information. That can be news, sports, games, restaurant information and location, or shopping. What the Google study pointed out is that 89% of them do their search with a degree of urgency. This sense of urgency should be of incredible interest to ecommerce sites as well as brick and mortar companies. For example, a smartphone user needs an appliance. They find it and have the option of going to a nearby store to purchase it or to have it shipped from an ecommerce site. They will do one or the other, depending on the proximity of the store and the time they need that appliance. The point is, if you offer that appliance and smartphone users can’t find you, you lose that sale. 9% visit the store first, then purchase on their smartphone Originally published Jun 24, 2011 4:00:00 PM, updated October 20 2016 If you are at all serious about a comprehensive and integrated marketing strategy for your company, mobile has to be a part of it. Topics: 16% research on their smartphone, visit the store, then purchase on their smartphone What are you waiting for? With the ever-expanding market of mobile (and smartphone) users combined with the paucity of companies marketing to them, now is the time to make the most out of mobile marketing. The competition is small at this point, and you can create a presence before it gets cluttered. If you are already advertising on the internet, you might be interested to know that ad spending across mobile devices is still low, which means you can get some great keyword phrases for bargain prices. Reason #2 – Consumers Marketing in the Moment Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack from Michael Tasner’s book According to Google’s latest : , packaging, branding, and public relations, you don’t want to lose your smartphone prospect when they are looking for your type of product on their smartphone. According to Google: chapter on mobile marketing 23% research on a smartphone, visit the store to check out the product, then purchase online on their computer. independent research Image credit: iStockPhoto social media marketing Reason # 3 – Urgency mobile marketing Smartphone users don’t do everything on their smartphones – and thank goodness for that. They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. But for them, smartphones are now an integral part of their lives. If you are a company that puts time and effort into online marketing, For HubSpot users, their websites are automatically mobile-friendly. For everyone else, the process is relatively simple. There are many programs and agencies out there that can offer you a fairly quick way to make your site is mobile friendly. We’re making available for free a According to eMarketer Reason # 4 – Integration , 74% of smartphone users have made a purchase as a result of using a smartphone. When it comes to search, 53% of smartphone users purchase something as a result of their smartphone search. That’s 53% of 73 million. That’s a lot of purchasing power. What’s interesting is how this group actually buys. After searching, 40% use their smartphones to buy something in a store. In the world of ecommerce, 35% of them take their information, go online on a computer and buy, or 20% of them use their smartphones to complete their purchase. What this tells me is that these consumers are not picky about where they shop, and the smartphone gives them the options they need. It’s all about accessibility and urgency, which brings me to reason #3. As Tasner says, “Mobile is growing faster than any other online-marketing method, tactic, or technique.” What are you waiting for? , and in it there are sections on how to establish a mobile-only site and how to get started with mobile marketing. That includes tactics like SMS, MMS, special offers, advertsing, etc. I’m not alone in this admiration. Reason #1 –Timing ,” only 6% of businesses are doing any type of mobile marketing. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% of them mobile market. The book was published a year ago, so these numbers might be up a little, but not by much. This brings me to reason #1 for
! “Become a contributor” OR “Become guest writer” 4. Personalize Your Blog Outreach Messages Avoid reposting the exact same content you have on your site to another site. You can run into duplicate content issues, which is not a good thing in the eyes of search engines. are two other directories to check out if you strike out with followerwonk. Keyword-Specific Anchor Text “Submit an article” is bad. Runtime: 12:46. Most blogs have contact information somewhere on the page or social media icons for you to contact them via Twitter, Facebook, or LinkedIn. Make sure you do your homework before starting off the conversation. There is nothing worse to a blogger than a blind pitch. “Suggest a guest post” Check out other episodes of Inbound Now Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Contribute to our site” Reaching out to bloggers with a form email is going to annoy the blogger and yield few guest blogging opportunities. Twellow A great way to find guest blogging opportunities is by using advanced search queries in Google. By combining a keyword phrase with any of the variations below, you can pull back a targeted list of sites that accept guest posts and will more than likely allow you to link back to your own content. Twitter directories can be a great place to find relevant people in your industry. “Become an author” subscribe is good! “(Write for our) guest column”. Use Social Media You’re probably already aware of other blogs in your particular industry. If you know the go-to blogs in your space, reach out to them, and see if they accept guest posts. Use Advanced Search Queries Did you enjoy this type of episode of Inbound Now? Do you like the shorter version? Followerwonk.com Common phrases used by sites looking for guest content: , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Inbound links are by far the leading factor in how well your website will Use Google Blog Search to Find Authoritative Blogs in Your Industry and Once you have exhausted the known blogs in your space and have searched high and low on Google using some advanced queries, it’s time to turn to social media. @DavidWells . Here are several tips for finding guest blogging opportunities that can help you increase inbound links to your website. drop me a line here. http://www.mysite.com Before diving into the guest blogging world, you should have already grabbed all of the low-hanging links you possibly could from existing relationships. Did you ask friends, family members, colleagues, business partners, or evangelical customers with a website for a link yet? Doing a gut check of the site means making sure the site is credible and has “followed” links before you submit your hard work (content) to them. Having the link look like 1. Do a “Gut Check” of the Site If so, good job! If not, why not? Originally published Aug 11, 2011 11:01:00 AM, updated October 20 2016 jump-start a brand new blog Leverage Existing Relationships for Links rank organically in search engines bookmarklet Always, always, always 2. Don’t Reuse Your Existing Blog’s Content Do something to pass the “Is this a robot or a real person?” test. In some cases, the blog on which you posted guest content may actually outrank your own site! Instead, rewrite the post completely, or — better yet — start from scratch. Don’t make Google and other search engines angry. or If you are spending the time to find guest blogging opportunities, create new content, and publish it on someone else’s site, it would be foolish not to include a keyword-specific anchor text link somewhere in the body of the post or in your author’s bio. Having the link look like Inbound Now Feedback Wanted! “Send a guest post” You can easily check for nofollow links with the Guest Blogging Reference a recent blog post the blogger has written, and find a question they might have asked on Twitter, and try and answer it. As marketing and the internet evolve, so shall the show! for Chrome. personalize your outreach. Photo credit: is a tool that allows you to scan Twitter based on keywords in a user’s Twitter bio. It then sorts the users by follower count (or “influence”). This can give you a pretty good list of people to see if they are blogging or are linking to other industry-specific blogs you haven’t already found. 3. Keyword Specific Anchor Text is Key or a Search for the keyword phrases you’re targeting on your own website and scan the search results. Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. 4 Things to Keep in Mind After Finding Guest Blogging Opportunities What topics would you like to see covered? Are there any particular guests you would love to see? Let me know in the comments below or tweet “Write for us” or “Submit a guest post” / “Submit post” / “Submit blog post” “Add blog post” Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Guest blogging will also help build your authority/thought leadership in your industry and can help Topics: In this episode of PhotoDonuts A followed link means that the link will indeed pass SEO credit to your site. Links with a rel=”nofollow” attribute carry no SEO value in the eyes of Google. Wefollow . Quirk search status plugin If you need to do some digging, Google’s Blog Search can be a good place to start.