Originally published Jun 7, 2007 5:30:00 PM, updated March 21 2013 So, back to the original question: Does getting a bunch of articles on the digg front page improve your grade? The answer is: Yes, but not directly. Since this is a new feature, it is not incorporated into the algorithm that calculates the final grade yet. We may change this later. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Digg.com is a social content site. Users submit articles that they like and find interesting and other users can then “digg” these articles. With enough diggs, an article can make it to the front page of digg.com (and as a result, a lot of server-crushing traffic ensues). Here’s the information we currently grab and show: Last night, a new feature was added to Website Grader 3. How many of these articles made it to the digg popular page? 2. What’s the total number of “diggs” (votes) that these articles received? Check out the new feature and let me know what you think. Might also be interesting to run a report for some of your competitors and see if any of them have been able to get an article on the digg front page. Since Website Grader attempts the measure the marketing effectiveness of a website and social media sites like digg.com are becoming increasingly important as way to gauge audience interest, it seemed like a natural thing to check out the “digg-savviness” of a website. And, in case this article winds up digg.com, give it a digg. Would be cool for WebsiteGrader.com itself to have an article on the digg popular page. 1. How many articles from the website were submitted to digg? which will uses the newly available digg API (application programming interface) and shows a summary of digg submissions for a website.
So, you’re doing a website redesign ?”Why?” is the question I always ask. Unfortunately, I usually get the wrong answer. However, if you’re doing a website redesign in order to increase traffic and generate more leads and sales from your internet marketing activities , than you should continue reading.Free Workbook: How to Plan a Successful Website RedesignThe other day I argued that most web design firms don’t design and develop websites with business goals in mind . The biggest area where these firms *generally* lack know-how is how to do a website redesign with SEO in mind. If done wrong, here’s what happens:You could lose your rank for keywords you are already ranking for. Whether you’ve put much effort into SEO already or not, most websites generate a good portion of their traffic from their organic search listings. Don’t screw it up.You could be rewriting content for no strategic reason. If you have an existing website, chances are that you’re *almost* ranking for at least a handful of relevant keywords. When you’re rewriting content, you should find out what those keywords are and then use them to guide your content creation.You could lose the value of your inbound links. Existing links from other sites usually point to different pages on your site. They drive direct traffic and support your SEO. Make sure you map and redirect old pages to new ones.You could do a lot of things that need to be redone again. SEO affects how you organize the pages on your site, your navigation, the words you use to name your pages and many more things that are more expensive and time consuming to change after you build your site. So, if you’re a marketing manager or a business owner relaunching your website, it’s important for you to understand this process. Since this process requires thorough keyword research and since keyword research requires knowledge of the business, this should be a very collaborative process.The company you hire should have these skills and collaborate with you, or you should find someone that will.As I mentioned in my last post, there are parts of your internet marketing strategy where you need to be intimately involved . This is one of them. Topics: Originally published May 7, 2008 8:15:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Redesign
TechCrunch Disrupt , CEO, DailyBooth , a conference that gathers web innovators in social media, mobile devices, and smart applications, hosted a compelling panel about the shift from traditional print to online media. and learn how to manage your company brand effectively using social media. Video: How to Use Social Media to Manage Your Company Brand Online Here are 3 key secrets revealed about addictive digital platforms: GE has always been known as one of the traditional marketing giants that garners the use of customary marketing techniques. However, Judy Hu, GE’s Global Executive Director for Advertising and Branding, explains that using social media can help “extend the brand and make it iconic. [GE] wants to build their brand and get their key message across to everyone.” Digital platforms can help small and large businesses alike expand their company to different demographics and distinguish their corporate image. Download the free video , CEO, Chatroulette , Global Executive Director, GE 3. Digital platforms cultivate brand building. GE’s crowd-sourcing effort 1. Users define content creation 2. Visual content is universal. The grounds of the discussion revolved around the transformation from conventional methods of reaching consumers to modern platforms that actually interact with users. Gone are the days where static media effectively delivered messages to consumers. Social media sites have dominated the playing field, where consumers choose what they want to view and who they want to engage with. Digital platforms such as YouTube and DailyBooth make it super-easy to upload videos and pictures and share them with friends. These can soon become addictive and viral as people consume content and pass it along further. Businesses can take advantage of this by opening up content creation to users, such as Brian Pokorny . , Founder, 4chan Brian Pokorny Christopher Poole content consumption. explains that “…you can talk in different ways through just visual imagery. Text is less of the focus now with both videos and photos, which can transcend languages, borders, and cultures.” Three of the panelists founded sites where visual imagery was dominant, and demonstrated the effectiveness of such sites in reducing boundaries in today’s global marketplace. Learn how to use social media to manage your company brand. Andrey Ternovskiy and Judy Hu Originally published May 25, 2010 7:33:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it’s doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. That said, 45% of local businesses indicate they would advertise with Groupon again.Consider the facts, compiled into this helpful infographic from BuySellAds.Have you experimented with daily deal site promotions? Where do you stand in the daily deal debate? Originally published Dec 5, 2011 6:30:00 PM, updated March 21 2013
Originally published Mar 16, 2012 9:00:00 AM, updated October 20 2016 Content Creation Topics: Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.But once companies master blogging, isn’t there another way to expand content creation efforts on your website? Aren’t there other parts of your website to which you can publish the valuable content you’ve become so great at creating — and maybe drive even more traffic, leads, and customers for your business?In short, yes, there are plenty of other ways to house content on your website (and if you’re a HubSpot customer, making an addition to your navigation is simple)! While you may not update these parts of your website as frequently as a blog (we update our blog multiple times daily, for example) adding these content repositories to your website — or updating the ones that already exist — will help you drive even more traffic, and convert those visitors into leads and customers.Don’t let content creation begin and end with blogging. Consider building out or updating these areas of your website with fresh content to create a truly comprehensive content library that you and your site visitors can benefit from.News RoomYou’re likely familiar with the ‘News Room’ concept for websites — many companies have them, including yours truly. The news section of a website is often found under the ‘About Us’ portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. That’s a lot of content!Perhaps that’s why it’s so common to stumble across the ‘News’ section of a website and find nothing has been updated in years. This can be due to lack of new content to publish — perhaps your company hasn’t received much news coverage — or just plain negligence. While we can’t help you with negligence, there are ways to make sure the content on the ‘News’ section of your website always remains fresh.First, don’t break out all of the components of a website news section into multiple sub-navigations if you don’t have the content to fill it. Combine your press releases, event information, company and product updates, awards received, and company news in a rolling feed. In fact, you can think of it kind of like a second blog! And to ensure there truly is content for that second blog, don’t just wait for others to write about you. It’s okay — in this context — to write about yourself. If you’re working on a new product release, write a few paragraphs about how features are progressing. If a partner of yours gets news coverage, share that in this section; your partners’ successes are your successes, too. Aim for just one update a month so this section of your site never looks dormant to visitors and leads researching more about your company.(Tip: Some companies are found in the news so often that they face the opposite problem — there’s so much content, their news section looks completely disorganized! Categorize content by month to make it easier for visitors to sort through.)Resource CenterResource centers are ideal locations to house your long-form educational content like whitepapers, guides, and ebooks. Many marketers are reticent to launch a resource center though, because the bulk of their long form content is reserved for lead generation and driving reconversions through lead nurturing. You don’t want to make that content totally public, right?Fair point, but there is a best-of-both-worlds solution! First, if there is any content you’ve created that you’re willing to share with the world form-free, publish it. The rest of your content, however, can still be behind a form. Simply draft an abstract or select a poignant excerpt from the content to publish as a sort of preview. Then, direct the visitor to the landing page where the content can be redeemed. We do this with our long-form content in our own resource center to help drive more leads and reconversions. What a great supplement to your calls-to-action in lead nurturing emails and blog content!Your resource center can also house third-party content like market research and analyst reports. If you work with third party content creators or researchers, offer to publish their long-form content in your resource center. It gets them more visibility in front of a new audience, and it can help you keep the content in your resource center fresh.Product & Service Data CenterMany B2B companies have technical documentation centered around their product or service — content like data sheets, integration information, FAQs, and release notes. Sometimes businesses choose to wrap these into their resource center, but if you have extensive documentation to publish, it’s best to separate this from your resource center content. Why? Because the traffic to your resource center is in a different stage of the buying cycle than the traffic interested in looking at technical documentation surrounding your product or service.Publish content here for leads and business partners in the ‘evaluation’ and ‘purchase’ stages of the buying cycle — they are more interested in your solution than those visiting your resource center. And to make the most of this content, don’t forget to include ‘purchase’-oriented calls-to-action on these web pages, and within the content itself!Product DetailsIf you’re in ecommerce marketing, you have a unique opportunity to leverage the non-blog portion of your website to create new content. For every product for sale on most ecommerce sites, there’s a product description section underneath that’s all too often left blank or filled with generic (or worse, duplicate) content from the manufacturer. Take advantage of this space to write unique, keyword-optimized content that describes the product, compels readers to take action, and helps you rank for important search terms. HubSpot customer OneIHI does this exceptionally well, drafting content that’s informative, engaging, optimized, and comprehensive below each product.To keep the page content fresh, you can also enable user comments and reviews under the product details. And we all know how crucial reviews are to establishing a prospect’s trust in your business.Learning CenterIf you set up a learning center, you can create use cases — pieces of content that show how your product or service can be used to solve your customers’ problems. This content can be long-form or short-form written content, videos, or even just images with brief explanatory captions. HubSpot, for example, features customer examples of landing pages, calls-to-action, blogs, and the like that has been made using HubSpot’s software.Encourage customers to submit instances of using your product or service successfully (you can set up a landing page to collect their responses), and incentivize your customer service and support teams to collect such stories to keep the content on these pages fresh. If you opt for visual content like images or videos to demonstrate your use cases, be sure to accompany it with explanatory copy, even if it’s brief. Aside from being a helpful complement to the visual content, keyword-optimized copy can help you rank for solution-seeking search terms like “how to create a landing page” or “examples of good calls-to-action.”HubSpot also includes information about what product functionality is being utilized; if you have different feature levels, customers reading these use cases may be inspired by a feature they don’t have, and purchase additional services from you. Talk about revenue-generating content!As with the news section of your website, be sure to categorize your use cases in the manner that makes the most sense for your business — like location, industry, or product or service type — to make browsing simple for visitors.Multimedia Content LibraryAlthough written content is often the focus of marketers’ content creation efforts, consumers certainly love to consume other content formats. Do you have an arsenal of multimedia content, like podcasts, webcasts, and videos? Consider creating an item in your sub-navigation to feature this content. Multimedia content requires more time and dedication to consume than written content — visitors have to pull out headphones, switch on their volume, possibly duck from their boss — so give them one central location from which to watch and listen to this content. And just like the content in your resource center, your multimedia content can still live behind a lead generation form. Just be sure to write a brief description of the video, podcast, or webinar with the call-to-action!(Tip: If you don’t have enough multimedia content to warrant its own section of your site, you can group this in with the content in your resource center.)Reviews, Testimonials, & Case StudiesSetting up a dedicated section of your website for reviews, testimonials, and case study content is crucial for leads in the ‘evaluation’ stage in the buying cycle. HubSpot breaks the content up into shorter customer reviews (pictured below) and longer, more in-depth content in the form of customer case studies.Case study content typically requires more time and investment to create than customer reviews, so if you’re just getting started with this section of your website, consider the tabbed approach you see above. You can begin with one page with only short customer reviews, sourced from all over the web. Notice the HubSpot reviews come from guest blog posts on our own site, external blog posts, LinkedIn reviews, and even Yahoo! Answers. Keeping this content fresh will be much more manageable than churning out new case studies every month.Once you’ve accumulated 3-5 case studies for your business — whether they are video recordings or written content — create a separate tab or another point of sub-navigation to publish them. As with all other content repositories on your site, categorize the case studies in a way that makes sense for your site visitors and sales team. We’ve found categorizing case studies by industry helps leads and our sales team find the most appropriate content quickly.Where else on your site do you house non-blog content? Share your suggestions in the comments!Image credit: khalid Albaih Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search. 6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing. Originally published Apr 27, 2012 9:00:00 AM, updated February 01 2017 Thank-You Pages and Email Responders Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation. Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next. The More Landing Pages You Have, The Better! We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.So what about that ominous MarketingSherpa stat we mentioned in the very beginning of this article, which states that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded … ?Luckily, there are a number of marketing software solutions available to marketers, like HubSpot’s Landing Pages tool , that make landing page creation and setup quick and simple for any marketer. No waiting days or weeks for your webmaster or IT resource to do it for you; you can easily create landing pages in minutes! How much are landing pages a part of your business’ marketing strategy? Image Credit: Scott Brinker on Search Engine Land Key Components of an Effective Landing Page Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below: Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?” Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines. Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing. Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what!Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page . Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages .Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded. But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why. What is a Landing Page? First, let’s start with a simple definition:A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on. How Landing Pages Work For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012” as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts. 6 Reasons You Need Landing Pages Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons: 1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team. 2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool. 3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out. 4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process. Topics: Landing Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Nonprofit Fundraising Originally published Mar 23, 2017 9:40:13 AM, updated October 02 2017 Don’t forget to share this post! Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, of digital fundraising KPI’s you must have a handle on.Free Access: A Guide to Nonprofit Inbound MarketingNew donor acquisition rateThis KPI is a simple and as broad as it seems. You can look at by time frame: How many new donors come on by month, each year? You can also look at it by channel and by campaign. You can also look at new donor acquisition growth as percentage over similar timeframes or campaigns.Donor renewal rateThe most immediate donor renewal rate is year-over-year. Get the number of donors from last year (LYD) and determine how many of those same donors gave again this year (TYD). Then divide TYD/LYD to get your donor renewal rate. So if you had 100 donors last year and 80 of them donated again this year, your donor renewal rate is 80%. The challenge here is how far back do you go to consider a donor a “renewal” or “lapsed.”Net new donorsNet new donors looks at your new donors and renewed donors to reveal if you’re treading water, falling behind, or gathering force. Your donor acquisition rate is usually a raw number. If 100 people donated this year who’d never donated before, that’s 100 new donors. But what if your donor renewal rate is only 50% (50 people who donated last year didn’t donate again)? The low donor renewal rate undercuts the value of your newly acquired donors. Calculating your net new donors highlights this critical gap and adds context to your new donor acquisition rate. This KPI is also important for gauging the engagement level of your donor base.While new donor acquisition rates are important, relying on them too much to fund your organization puts a lot of pressure on your development team. You’ll see when we talk about metrics such as cost to acquire donor and average donation. Repeat donations are vital to a strong, consistent flow of donations.Time to first/second giftThis is a measure of time elapsed between a first and second gift. In essence, making sure your new donor is retained, and doesn’t become a net new donor casualty. According to the Fundraising Effectiveness Project’s 2015 report, only 19% of first time donors donate are retained, whereas 63% of repeat donors are retained. This argues strongly in favor of keeping the time lapse between first and second gifts as short as possible. The earlier you get a donor into a habit of giving to your organization, the higher that donor’s lifetime value is likely to be.Donor reactivation rateLet’s say you consider any donor who hasn’t donated in the past five years to be lapsed. This is the pool you’ll use to calculate how many you’ve reactivated. If you’ve run any donor reactivation campaigns targeting them (and you should!), you can also look at reactivation rates for each one to determine which are most effective.Cost to acquire a donor (by channel)This formula will tell whether a fundraising campaign or channel is worth the cost of operation. Take the cost of a campaign, e.g. you spent $8,000 on a PPC ad campaign driving traffic to your donations’ landing page. Then divide that cost by the number of people who arrived at the landing page via the ads and donated. If that campaign brought in 100 new donors, the acquisition cost for each of those donors was $80.Average gift (by channel)Now, if the average gift from that PPC campaign was $50, that might not seem like such a great campaign. Slow down. We’ll get to those metrics touching on the life time value of a donor. But now you can also see why knowing your donor retention and reactivation rates are so important. The cost to acquire a new donor will almost inevitably be higher than that first gift.You can calculate average gift amounts by campaign and channel. The channel average is particularly important so you know where to focus your efforts, especially when you look at the average compared to the cost. For example, you may find that people donating through a dedicated donation landing page have a higher average gift than those who donate via the “donate” button on your organization’s website.Revenue per donor (by channel)The raw dollars donated via each channel over a fixed time or campaign divided by number of donors. These include your different digital donation avenues, such as email and social media solicitations, as well as traditional direct marketing or ad campaigns. So if $100,000 is donated by 500 people from email solicitations last year, the revenue per donor for this channel is $200.Gross/net revenuePut simply, this calculation shows your donation totals less the costs to generate those donations. You can look at this by channel, such as how much you raise via Facebook less how much you spend to maintain that channel. You can also calculate this by campaign and by donor type. When you calculate this by donor type, you’ll have better insight into the different costs of acquiring new donors versus retaining or reactivating donors.Lifetime value (by channel)Finally! I’ve been talking about it, but here we are. The lifetime value of a donor is critical to understanding if you’re attracting the right kinds of donors. That’s why you also want to look at lifetime value by channel. Some channels may attract higher value donors than others.To calculate LTV (lifetime value) you need some underlying metrics. To calculate a donor’s LTV, you need their total donation amount, less the cost to acquire and retain that donor. The cost number will be less precise than total amount donated. If you calculate how much you spend per year on retention donation campaigns, you can add that average to the acquisition cost for that donor.More valuable is the LTV by channel. To calculate LTV by channel, you need to know the average lifespan of that channel’s donors, its average donation amount, the total number of the channel’s donors and number of donations. Let’s work this out with an example, say donors acquired through Facebook.5 (average lifespan in years) x 100 (average donation amount) x [1000 (# of donations)/ 500 (# of donors)] = $1000 in LTV per donor for the channel.Now if you know that your cost to acquire a new donor via Facebook is $100, that’s $900 in mission money. Compare that to the $80 in cost to acquire a new donor via the PPC campaign, which has a LTV of $500. The PPC-acquired donors cost less to acquire, but have only half the LTV of your Facebook-acquired donors.ConclusionAs you can see, no single KPI is an island. Individually they offer interesting snapshots. To get a more holistic view of how your fundraising is going and whether you’re spending your development and marketing budgets to maximize ROI, you need look at the complete story these KPIs tell together. Use this as your starting point how to analyze these KPIs in context of each other. Topics:
Related Items: Facebook Twitter Google+LinkedInPinterestWhatsApp Facebook Twitter Google+LinkedInPinterestWhatsAppThe northern trend of black Friday is already hitting the island of Providenciales with sales at stores like Indian Bazaar with a dollar deal and serious discounts on clothing… Kishco with its carpet fair where over one hundred thousand styles will be on 50% off sale… and the Do it center, where the store celebrates its anniversary at both locations with a 20% off storewide sale this Saturday.Also this weekend, the Salvation Army getting help from Royal Jewels which will on Saturday evening unveil the winter collectionfrom the John Hardy line of jewelry. Specifically, the Dot Collection will be on showcase; 3% of sales at the event tomorrow night in Salt Mills Plaza, will go to the Salvation Army.
Posted: August 31, 2018 Categories: Good Morning San Diego, Local San Diego News, Sports FacebookTwitter KUSI Newsroom, Celebrating Ted Williams 100th birthday 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – Thursday would have been the 100th birthday of baseball legend Ted Williams.Former Padres announcer Bob Chandler talked about the legacy Williams left behind live on Good Morning San Diego.The Baseball Hall of Fame published the following information on Theodore Samuel Williams:Ted WilliamsTheodore Samuel WilliamsInducted to the Hall of Fame in: 1966Primary team: Boston Red SoxPrimary position: Left FielderTed Williams always knew what he wanted. Others could debate who was the best all-around player in baseball history. Williams was a hitter. “All I want out of life is that when I walk down the street folks will say, ‘There goes the greatest hitter that ever lived,’” Williams said.He accomplished his goal. Babe Ruth and Hank Aaron may have been better power hitters. You could argue that the graceful Joe DiMaggio or Willie Mays was a better all-around player. If you’re talking about the greatest hitter that ever stepped into the batters box, the discussion begins with the long-time Red Sox left fielder.Williams wrote the book on hitting–his “The Science Of Hitting” disproves the adage that great hitters can’t teach hitting.He won six batting titles, but that doesn’t really explain his mastery at the plate. Thanks to an excellent batting eye, Williams led the American League in on-base percentage seven straight years and 12 times overall. His .482 career on-base percentage is the best of all time. And he wasn’t just doing it with walks and singles. Williams led the AL in home runs four times, and his .634 career slugging percentage is second to only Ruth.He did all of it despite missing most of five seasons due to military service. He learned to fly fighter planes during World War II, working as an instructor from 1943-1945. He was recalled to duty in 1952 during the height of the Korean War, and he served in Korea for more than a year, flying combat missions in a Marine fighter jet.That missed time explains why the game’s greatest hitter didn’t reach 3,000 hits. After missing the all-star game as a rookie, Williams was an all-star in every non-military interrupted season of the rest of his career. He wasn’t just being grandfathered in. In his final season, 1960, as a 41-year-old, he hit .316 with 29 home runs. His body may have been failing him, but his ability to hit never left.Williams’ goal was never to be beloved. He took his hitting into the outfield early in his career–he’d practice swings between pitches. Those kind of quirks and some signs of defensive indifference didn’t always endear him to Red Sox’ fans. His relationship with the Boston community wasn’t helped by along-running feud between Williams and much of the Boston media. The newspapermen didn’t make Williams’ life any easier, but Williams didn’t help himself with his legendary stubborness. The same personality that ensured he could remember a pitch that struck him out three months before was not going to forget any slights inflicted by a hostile press.After his retirement, the memories of his difficulties with fans slowly retreated, while the memories of his amazing career, and his honorable military service became more and more prominent. By the time he threw out the first pitch for the 1999 all-star game, he was revered as a baseball treasure, as the game’s best current players mobbed Williams to touch and talk to the game’s biggest star.DID YOU KNOWthat Ted Williams won the Triple Crown in 1942 and ’47, yet was not voted MVP in either of those standout years? KUSI Newsroom August 31, 2018
KUSI Newsroom, 00:00 00:00 spaceplay / pause qunload | stop ffullscreenshift + ←→slower / faster ↑↓volume mmute ←→seek . seek to previous 12… 6 seek to 10%, 20% … 60% XColor SettingsAaAaAaAaTextBackgroundOpacity SettingsTextOpaqueSemi-TransparentBackgroundSemi-TransparentOpaqueTransparentFont SettingsSize||TypeSerif MonospaceSerifSans Serif MonospaceSans SerifCasualCursiveSmallCapsResetSave SettingsSAN DIEGO (KUSI) – Monica Montgomery won the election for San Diego District 4 in November and was sworn in Monday.Montgomery, a civil rights attorney, beat incumbent Myrtle Cole for the District 4 seat with 57.7 percent of the vote.Montgomery said the City Council can do more to reach its climate action goals, examine police practices, and pursue economic justice. KUSI Newsroom Updated: 8:37 AM Get to know new San Diego City Councilmember Monica Montgomery December 11, 2018 Posted: December 11, 2018 Categories: Local San Diego News, Politics Tags: Monica Montgomery FacebookTwitter
There’s been a lot of buzz (relatively speaking) about Meredith president Jack Griffin’s comments about editors (“We don’t hire editors anymore—we hire content strategists”) since his keynote last week at the FOLIO: Publishing Summit in Miami.But, as one astute commenter points out, there’s not a single “content strategist” position listed on Meredith’s careers page—but plenty of editors.Was Griffin blowing smoke for the sake of an industry keynote? Check out the keynote report here, and our video Q+A with Grffin here.
Share prices of IT stocks such as TCS, Infosys, Wipro, HCL Technologies, Tech Mahindra and Mindtree were trading with little change from their previous close, on Tuesday, amid yet another buzz of layoffs, this time at Capgemini. Cognizant Technology Solutions (CTS) was in the news for laying off employees and earlier, it was Wipro that reportedly “sacked” many employees.On Tuesday, at around 10 am, TCS was up 0.60 percent at Rs 2,356, Wipro was flat at Rs 503, Infosys was up 0.33 percent at Rs 948, Tech Mahindra was up 0.49 percent at Rs 423 and Mindtree was flat at Rs 503.Read: TCS, Infosys, Wipro go slow on hiring laneThe BSE Information Technology Index was up 0.44 percent as against the Sensex’s 0.06 percent gain at around 10.06 am.Cognizant Technology Solutions (CTS) was reportedly looking at layoff about 6,000 employees in India in the context of increasing hiring in the US. Capgemini is also reportedly going the CTS way, though the company denied large-scale layoffs. “The figures reported in the article published today – including the reference to Igate – are unfounded. We have not announced any lay off plan,” the company said in a statement.”Each year our employees are evaluated based on strict performance criteria in an objective process, consistent with industry norms, to ensure we are aligned with our customer needs, business priorities, and the overall industry evolution. This leads naturally to a varying number of employees transitioning out of the organization in any given year,” Capgemini added.In the fourth quarter (Q4) ended March 2017, TCS — India’s largest IT services exporter — added 8,726 employees, followed by Wipro at 1,305 (IT services) while Infosys ended up adding just 601 employees, on a net basis.
An attack on a bus at a market in rebel-held northern Yemen killed at least 29 children Thursday, the Red Cross said, as the Saudi-led coalition faced a growing outcry over the strike.The coalition said it had carried out what it called “legitimate military action” in the area targeting Huthi rebels responsible for a deadly missile attack on southern Saudi Arabia on Wednesday.But the International Committee of the Red Cross said the strike hit a bus filled with children at the Dahyan market in the Huthi stronghold of Saada.”A hospital supported by our team in Yemen received the bodies of 29 children under the age of 15 and 48 wounded, including 30 children,” the ICRC said on Twitter.A spokesman for the Red Cross in Sanaa told AFP the toll was not final as casualties from the attack were taken to several hospitals.The Huthis’ Al-Masirah TV, quoting the rebel health ministry, reported that 50 people were killed and 77 wounded, “mostly children”, though it was not possible to verify that toll.The Save the Children charity, quoting its staff, said that at the time of the attack the children were on a bus heading back to school “from a picnic when the driver stopped to get a drink”.”Save the Children condemns this horrific attack and is calling for a full, immediate and independent investigation into this and other recent attacks on civilians and civilian infrastructure,” it said.- ‘Innocent children’s lives’ -Geert Cappelaere, the UN Children’s Fund regional director in the Middle East and North Africa, said all the children on the bus were “reportedly under the age of 15″.”Does the world really need more innocent children’s lives to stop the cruel war on children in Yemen?”, he asked.Doctors Without Borders (MSF) said that “civilians continue to pay the highest price after three years of war in Yemen, thousands of them have been killed, injured or maimed.”Footage provided by the rebels’ Ansarullah Media Centre showed a number of wounded children lying two to a hospital bed, while in a separate shot medics tend to casualties in a crowded room.The coalition, which also includes the United Arab Emirates, intervened in 2015 to try to restore the internationally recognised government after the rebels drove it out of the capital Sanaa.Saudi Arabia shot down a missile fired by the Huthis on Wednesday, with debris killing a Yemeni man and wounding 11 others, the coalition said.The missile was fired from the rebel-held Yemeni province of Amran towards the Saudi city of Jizan, the coalition said.”The coalition will take all necessary measures against the terrorist, criminal acts of the Huthi militia, such as recruiting child soldiers, throwing them in battlefields and using them as tools,” coalition spokesman Turki al-Maliki said after Thursday’s attack.- Huthis ramp up missile attacks -The Huthis have in recent months ramped up missile attacks against Saudi Arabia, which Riyadh usually says it intercepts.Wednesday’s attack brings the tally to 165 rebel missiles launched since 2015, according to the coalition, which that year joined the Yemeni government’s fight against Huthi rebels.On 2 August, attacks on a hospital and a fish market in the strategic rebel-held port city of Hodeida killed at least 55 civilians and wounded 170, according to the ICRC.The coalition denied responsibility for those attacks.Aid agency CARE International noted that Thursday’s air strike came a week after the Hodeida attacks”This latest air strike, only a week after the attacks on Hodeida city, demonstrates a continued disregard for human life and suffering,” said Johan Mooij, the agency’s country director in Yemen.”It is beyond cruel; innocent children’s lives have been lost.”The war in the impoverished country has left nearly 10,000 people dead and unleashed what the UN describes as the world’s worst humanitarian crisis.The United Nations envoy to Yemen, Martin Griffiths, told the Security Council last week that “a political solution” to end the war in Yemen was “available” and that the warring sides would be invited to talks on September 6 in Geneva.UN-brokered negotiations on Yemen broke down in 2016 amid demands for a rebel withdrawal from key cities and power-sharing with the Saudi-backed government.
With a record of almost 1,100 people drowning, suffocating or dying of hypothermia on overcrowded boats so far this year, the North Africa to Italy crossing is considered the deadliest sea passage in the world. Photo: ReutersSeventy-five migrants rescued in the Mediterranean and stranded for two weeks off Tunisia will be allowed to disembark after accepting that they will be returned home, the Red Crescent said.Representatives of the International Organization for Migration are preparing to meet the migrants, to find out what they want to do, before the IOM finances their potential return.But “it is their choice to return (home) or not”, said Lorena Lando, the head of the IOM in Tunisia.Egyptian tugboat Maridive 601 rescued the migrants off the southern Tunisian coast in late May after they embarked from Libya, a key launchpad for sub-Saharan Africans making dangerous bids to reach Europe by sea.The vessel has been anchored since 31 May off the southern port of Zarzis, where authorities have refused to allow the vessel to dock despite an appeal by the boat’s captain.After a visit by officials from Bangladesh’s embassy, the migrants agreed to return home, according to Mongi Slim, a Red Crescent official.Red Crescent representatives are preparing to welcome to port 64 Bangladeshis, nine Egyptians, a Moroccan, a Sudanese citizen, who left Zuwara in Libya in late May.The migrants—which include at least 32 children and unaccompanied minors—are to be transferred to a reception centre in Sfax.The migrants would return home from Thursday, Slim added.Last August, another commercial ship, the Sarost 5, was stranded for more than two weeks at sea with 40 migrants that it had rescued.Worried about creating a precedent, Tunisian authorities said they accepted the migrants as an exception and for “humanitarian” reasons.On 10 May, 16 migrants—most from Bangladesh—were saved by Tunisian fishermen, after their boat sank, killing around 60 others. Two of those rescued decided to return home.Humanitarian boats and those of the European Union’s “Operation Sophia” anti-piracy force had scooped up most stranded migrants in recent years.But rescue operations dropped in 2019, due to a reduction in Sophia’s operational zone and steps taken against rescue NGOs by European states seeking to limit migration.
Does boredom makes you snuggle in your bed and finish a complete season of your favourite TV series in one day? Then, my friend, you’re addicted to binge-watching.Binge watching as a term was often used in the 90’s where the DVD’s comprised of all the seasons of a particular TV show. But now with the coming of Netflix, the prevalence of torrent downloads and YouTube where seasons are available, one is easily able to watch their favourite shows in one go. Also Read – ‘Playing Jojo was emotionally exhausting’But why is it that some people watch the whole season consisting of more than 10 episodes (half an hour long episodes) in one go? Ayush Madan, a third year college student from Indraprastha University said: “I have the patience to see the whole season in one day. The anticipation of what happens next in the plot of the particular series makes me impatient. It is hard to even wait for the next day’s sun to rise.”For some, priorities are set where they have fixed their time for fun. Akash, an IT professional has fixed half an hour everyday to see his favourite TV show ‘Game of Thrones’. He said: “I do not want to fall sick binge watching TV shows for hours. I love watching the TV series but it is hard to just lay in your bed and watch them all in your laptop. I take my time and watch a TV series like it comes on TV, the only difference being that I pause and play when I like.” Also Read – Leslie doing new comedy special with NetflixWeekends are people’s only hope for some fun as the weekday’s grinding takes a toll on the soul. College students, office-goers and some of the enthusiasts are willing to give up on their sleep to watch certain shows. According to senior Psychologist Dr Vasantha R Patri, parents are to be blamed for such behaviour in their kids. She said: “When the child’s travelling and socialising becomes expensive for the parents and they refuse to send their adult dependent children to explore some other entertainment options, this continuous TV-series watching becomes the source of their entertainment and such exposure makes them addicted.” It is also assumed that some TV shows create a kind of crisis in the heads of those binge viewers after a season ends and the new one is awaited and to this Dr Patri said: “TV show producers always have something new to give to the viewers so that they can get hooked on again and hence it becomes easy for an individual to move on from one TV show to another.”But for a young DU student like Aishwarya, binge watching is the only source of freedom. She says, “I don’t care what people say but I feel a sense of loss when a series ends. Like people are still waiting for a Harry Potter Prequel, I am waiting for my favourite TV show. I don’t like to socialise much and hence my laptop with unlimited internet is my happiness.”