Lewis Togba Sr., former journalist, founder and Board chairman of a local not-for-profit organization Versatile Trust (VET), has commenced a project that will train “disadvantaged” youth to acquire skills that will impact their lives.Mr. Togba told reporters at a news conference yesterday in Paynesville, outside Monrovia, that Liberia as a developing country has lots of challenges, including the training of unskilled youth to understand life’s necessities inclusive of education, health and infrastructure.This, according to Mr. Togba, draws the attention of VET to buttress government’s efforts in molding the minds of “vulnerable” youth.“VET has done extensive survey and therefore seen the need to buttress government’s drive, to develop the minds of some of the young people from the streets, who are vulnerable,” Togba said.He said the core value of VET is to engage in sustainable training programs to develop the minds of unskilled young Liberians through the hosting of seminars, hands-on training to include event planning, fashion designing, tailoring, decoration, graphic arts, driving and computer education.To achieve this objective, Mr. Togba said members of VET will get involved with community health awareness through clean-up campaigns to ensure clean environments.VET, he said, will also buttress government’s effort to develop the minds of those youth who are in the streets and do not have the opportunity to acquire formal education, “but we will encourage them to re-enroll into a learning institution, just to obtain some basic training to enable them become useful citizens.”The program is an open opportunity to unskilled young Liberians who find it difficult to expand their vision, thus leading them into activities that do not honor societal norms.“As such, VET sees the need to help impact the lives of vulnerable Liberians through training, with focus on capacity building in different disciplines,” Mr. Togba said.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
Out-of-favour QPR striker Rob Hulse says he has not been told whether he will be made available for transfer before the new season starts.Hulse, whose Rangers contract has another year to run, was left out of the pre-season tour of Asia and has dropped further down the pecking order of forwards at Loftus Road.But the 32-year-old has been given no formal indication of the club’s plans for him.He said: “Obviously when you’re not included [in the Asia tour] it’s pretty clear that you’re not part of things.“But the club have said nothing to me and I’m just focusing on getting fit for the start of the season and seeing what happens.“To be honest I’ve not thought too much about my future. My priority is to get a decent pre-season and then take it from there.”Follow West London Sport on TwitterFind us on Facebook
Embed from Getty ImagesAston Villa boss Steve Bruce believes the absence of Jonathan Kodjia and Mile Jedinak in January has cost his side a shot at the play-offs.Kodjia scored the only goal as Villa beat QPR on Tuesday night, his seventh in as many games, while midfielder Jedinak helped anchor his side to their fifth consecutive home clean sheet.But Ivorian Kodjia was away at the Africa Cup of Nations at the start of the year, while Jedinak then missed a clutch of matches through injury.In that six-week period where they did not play together, Villa picked up just one point in seven games and are currently nine off the play-off places.“We’ve probably given ourselves too much to do,” Bruce said.“It’s just a shame about that awful run we had when we were without Kodjia and Jedinak. There’s the common denominator.“There’s a huge emphasis on Jon, and that tremendous bit of quality has won us the match“And big boy Jedinak has been one of the big keys for us, in terms of the way he leads the team, the way he protects his centre-backs.“It’s just a shame that we’re not four or five points closer.”Bruce, labelled a “world-class manager” by opposite number Ian Holloway after the game, admitted his side had made hard work of beating QPR, who dominated the ball in the second half.He said: “They had good possession QPR and made it difficult for us. When you don’t get the second one you become edgy and every time you give the ball away, the crowd becomes edgy.“The whole thing then turns into one of them awkward evenings which for me should have been a bit more comfortable. We had enough chances to get the second.” Ads by Revcontent Trending Articles Urologists: Men, Forget the Blue Pill! This “Destroys” ED x ‘Genius Pill’ Used By Rich Americans Now Available In Netherlands! x What She Did to Lose Weight Stuns Doctors: Do This Daily Before Bed! x Men, You Don’t Need the Blue Pill if You Do This x One Cup of This (Before Bed) Burns Belly Fat Like Crazy! x Drink This Before Bed, Watch Your Body Fat Melt Like Crazy x Follow West London Sport on TwitterFind us on Facebook
Share Facebook Twitter Google + LinkedIn Pinterest After being a suspected issue due to the unusual late spring and early summer weather and Tropical Storm Cindy moving through the area back in June, southern rust was confirmed late last week in several counties in central and southern Ohio.Evan Delk, a CCA with Integrated Ag Services sent samples he thought were suspect to Ohio State professor in the Department of Plant Pathology, Pierce Paul, who later confirmed those samples to be southern rust.Southern rust found in Clark Co, Ohio. Courtesy of Evan Delk, Integrated Ag. ServicesSouthern Corn Rust is a fungal disease that generally affects corn after silking. Weather conditions can have a significant affect on when southern rust develops and how far and quickly the disease spreads.According to Stewart Seeds, southern rust has the potential to cause yield loss due to its ability to develop and spread rapidly. The effect of the disease on corn plant health and yield depends on time of infection. Plants infected early in the season may develop significant damage to leaf tissue. Heavy infections of southern rust can lead to early senescence and can limit the ability of the plant to produce carbohydrates for grain fill. This leads to stalk cannibalization and may predispose the plant to stalk lodging, stalk rots, and reduced grain quality.Southern rust found in Clark Co, Ohio. Courtesy of Evan Delk, Integrated Ag. ServicesIf southern rust is identified, growers in the region should first focus their scouting efforts on irrigated, late-planted fields or low-lying fields, such as river bottoms, that are prone to moist conditions. Irrigated or river bottom fields are more likely to have the high humidity required by southern rust to infect corn. Late-planted fields are at risk for developing more severe infections of southern rust because young leaves are more susceptible than older leaves. When scouting for southern rust, determine the growth stage and yield potential to help evaluate whether or not fungicide applications are an economically feasible option.
Interested in screening your films at film festivals? Here are five reasons why you should consider volunteering before you start making submissions.When you look at the huge number of submissions and all the competition to get into major film festivals, the odds of getting your project in can seem nearly impossible. However, if you’re eager enough, one great way to really learn how to get into your ideal film festival is simply to volunteer.Volunteering is much less competitive, and it can be a good way to make connections, see some great films and panels, and even support the filmmaking community.Let’s look at five of the best reasons to volunteer at film festivals — and how to maximize your time and personal investment.1. Free AccessWhile film festivals are forces of good for filmmakers and film fans alike, one downside is that they can become pretty pricey to attend. Your major festivals like Sundance and SXSW can cost upwards of $1,000 if you’re looking for a full badge or pass. So, if for no other reason, you should consider volunteering to get into festivals for free. Yes, you have to work, but many festivals reward their volunteers with passes that they can use on off days — or other opportunities to check out screenings, panels, and events.2. Get to Know the Programming StaffImage via Life and Times.Having covered festivals for several years (and even having been lucky enough to attend as a filmmaker), I will tell you that it’s the best way to meet the staff, programmers, and founders — or organizers. Festivals are really immersive environments, and you can easily find yourself spending 16-hour days with the same people over the course of a weekend — or sometimes a full week. It’s in those times that you can really get to know the key people involved and understand how they work.3. See the Movies (And What Makes Them Successful)If there’s one piece of advice that I would share with anyone trying to get a film into a film festival, it’s that it’s important to match the right film with the right festival. There are more film festivals in the world today than at any point in the past, and new ones are springing up by the week. Chances are there is a sub-genre, niche, or local festival that is the best fit for you — you just have to do the legwork to find it.Volunteering at festivals is great because it gives you a glimpse into what types of films a given festival shows (features, shorts, or other episodic/series). From there, you can tell if your projects are a good fit — or if you need to look for recommendations for other places more in line with your brand.Here’s an in-depth report on what types of movies get into SXSW (including genres and the cameras they used).4. Make Friends and ConnectionsImage via Jacob Lund.Having volunteered at festivals in the past, I would absolutely say it’s a great way to make new friends and connections — especially if you’ve just moved to a new town or university (as I had). Festivals are usually a good mix of locals and traveling filmmakers, so it’s easy to find people intermingling and introducing themselves as everyone gets to know one another.5. Move Up Next YearWithout stats or figures on this, I still feel safe saying that just about everyone who works in any capacity with a film festival started as a volunteer. Whether it was part time or helping out in some small capacity, everyone has to start somewhere. I’ve seen volunteers become programmers and even festival directors in under five years. It’s about showing up, having a good attitude, and coming back year after year. Once you’re a part of the system — and enjoying your time — volunteering can quickly turn into a bigger role, if not a full-time career.Cover image by Nick Starichenko.For more film festival insights and filmmaking advice, check out some of these articles.10 Things to Know Before Screening at Film FestivalsWhy Independent Film Festivals Matter Now More Than EverThe 10 Best Film Festivals For Up-And-Coming FilmmakersWhat to Include When Submitting Your Film to FestivalsAre Film Festivals Worth the Money?
Originally published Jun 7, 2007 5:30:00 PM, updated March 21 2013 So, back to the original question: Does getting a bunch of articles on the digg front page improve your grade? The answer is: Yes, but not directly. Since this is a new feature, it is not incorporated into the algorithm that calculates the final grade yet. We may change this later. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Digg.com is a social content site. Users submit articles that they like and find interesting and other users can then “digg” these articles. With enough diggs, an article can make it to the front page of digg.com (and as a result, a lot of server-crushing traffic ensues). Here’s the information we currently grab and show: Last night, a new feature was added to Website Grader 3. How many of these articles made it to the digg popular page? 2. What’s the total number of “diggs” (votes) that these articles received? Check out the new feature and let me know what you think. Might also be interesting to run a report for some of your competitors and see if any of them have been able to get an article on the digg front page. Since Website Grader attempts the measure the marketing effectiveness of a website and social media sites like digg.com are becoming increasingly important as way to gauge audience interest, it seemed like a natural thing to check out the “digg-savviness” of a website. And, in case this article winds up digg.com, give it a digg. Would be cool for WebsiteGrader.com itself to have an article on the digg popular page. 1. How many articles from the website were submitted to digg? which will uses the newly available digg API (application programming interface) and shows a summary of digg submissions for a website.
So, you’re doing a website redesign ?”Why?” is the question I always ask. Unfortunately, I usually get the wrong answer. However, if you’re doing a website redesign in order to increase traffic and generate more leads and sales from your internet marketing activities , than you should continue reading.Free Workbook: How to Plan a Successful Website RedesignThe other day I argued that most web design firms don’t design and develop websites with business goals in mind . The biggest area where these firms *generally* lack know-how is how to do a website redesign with SEO in mind. If done wrong, here’s what happens:You could lose your rank for keywords you are already ranking for. Whether you’ve put much effort into SEO already or not, most websites generate a good portion of their traffic from their organic search listings. Don’t screw it up.You could be rewriting content for no strategic reason. If you have an existing website, chances are that you’re *almost* ranking for at least a handful of relevant keywords. When you’re rewriting content, you should find out what those keywords are and then use them to guide your content creation.You could lose the value of your inbound links. Existing links from other sites usually point to different pages on your site. They drive direct traffic and support your SEO. Make sure you map and redirect old pages to new ones.You could do a lot of things that need to be redone again. SEO affects how you organize the pages on your site, your navigation, the words you use to name your pages and many more things that are more expensive and time consuming to change after you build your site. So, if you’re a marketing manager or a business owner relaunching your website, it’s important for you to understand this process. Since this process requires thorough keyword research and since keyword research requires knowledge of the business, this should be a very collaborative process.The company you hire should have these skills and collaborate with you, or you should find someone that will.As I mentioned in my last post, there are parts of your internet marketing strategy where you need to be intimately involved . This is one of them. Topics: Originally published May 7, 2008 8:15:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Redesign
TechCrunch Disrupt , CEO, DailyBooth , a conference that gathers web innovators in social media, mobile devices, and smart applications, hosted a compelling panel about the shift from traditional print to online media. and learn how to manage your company brand effectively using social media. Video: How to Use Social Media to Manage Your Company Brand Online Here are 3 key secrets revealed about addictive digital platforms: GE has always been known as one of the traditional marketing giants that garners the use of customary marketing techniques. However, Judy Hu, GE’s Global Executive Director for Advertising and Branding, explains that using social media can help “extend the brand and make it iconic. [GE] wants to build their brand and get their key message across to everyone.” Digital platforms can help small and large businesses alike expand their company to different demographics and distinguish their corporate image. Download the free video , CEO, Chatroulette , Global Executive Director, GE 3. Digital platforms cultivate brand building. GE’s crowd-sourcing effort 1. Users define content creation 2. Visual content is universal. The grounds of the discussion revolved around the transformation from conventional methods of reaching consumers to modern platforms that actually interact with users. Gone are the days where static media effectively delivered messages to consumers. Social media sites have dominated the playing field, where consumers choose what they want to view and who they want to engage with. Digital platforms such as YouTube and DailyBooth make it super-easy to upload videos and pictures and share them with friends. These can soon become addictive and viral as people consume content and pass it along further. Businesses can take advantage of this by opening up content creation to users, such as Brian Pokorny . , Founder, 4chan Brian Pokorny Christopher Poole content consumption. explains that “…you can talk in different ways through just visual imagery. Text is less of the focus now with both videos and photos, which can transcend languages, borders, and cultures.” Three of the panelists founded sites where visual imagery was dominant, and demonstrated the effectiveness of such sites in reducing boundaries in today’s global marketplace. Learn how to use social media to manage your company brand. Andrey Ternovskiy and Judy Hu Originally published May 25, 2010 7:33:00 PM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it’s doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. That said, 45% of local businesses indicate they would advertise with Groupon again.Consider the facts, compiled into this helpful infographic from BuySellAds.Have you experimented with daily deal site promotions? Where do you stand in the daily deal debate? Originally published Dec 5, 2011 6:30:00 PM, updated March 21 2013
Originally published Mar 16, 2012 9:00:00 AM, updated October 20 2016 Content Creation Topics: Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.But once companies master blogging, isn’t there another way to expand content creation efforts on your website? Aren’t there other parts of your website to which you can publish the valuable content you’ve become so great at creating — and maybe drive even more traffic, leads, and customers for your business?In short, yes, there are plenty of other ways to house content on your website (and if you’re a HubSpot customer, making an addition to your navigation is simple)! While you may not update these parts of your website as frequently as a blog (we update our blog multiple times daily, for example) adding these content repositories to your website — or updating the ones that already exist — will help you drive even more traffic, and convert those visitors into leads and customers.Don’t let content creation begin and end with blogging. Consider building out or updating these areas of your website with fresh content to create a truly comprehensive content library that you and your site visitors can benefit from.News RoomYou’re likely familiar with the ‘News Room’ concept for websites — many companies have them, including yours truly. The news section of a website is often found under the ‘About Us’ portion of the main navigation, and contains content like press releases about company and product updates, event information, mentions of your company in the news, and awards received. That’s a lot of content!Perhaps that’s why it’s so common to stumble across the ‘News’ section of a website and find nothing has been updated in years. This can be due to lack of new content to publish — perhaps your company hasn’t received much news coverage — or just plain negligence. While we can’t help you with negligence, there are ways to make sure the content on the ‘News’ section of your website always remains fresh.First, don’t break out all of the components of a website news section into multiple sub-navigations if you don’t have the content to fill it. Combine your press releases, event information, company and product updates, awards received, and company news in a rolling feed. In fact, you can think of it kind of like a second blog! And to ensure there truly is content for that second blog, don’t just wait for others to write about you. It’s okay — in this context — to write about yourself. If you’re working on a new product release, write a few paragraphs about how features are progressing. If a partner of yours gets news coverage, share that in this section; your partners’ successes are your successes, too. Aim for just one update a month so this section of your site never looks dormant to visitors and leads researching more about your company.(Tip: Some companies are found in the news so often that they face the opposite problem — there’s so much content, their news section looks completely disorganized! Categorize content by month to make it easier for visitors to sort through.)Resource CenterResource centers are ideal locations to house your long-form educational content like whitepapers, guides, and ebooks. Many marketers are reticent to launch a resource center though, because the bulk of their long form content is reserved for lead generation and driving reconversions through lead nurturing. You don’t want to make that content totally public, right?Fair point, but there is a best-of-both-worlds solution! First, if there is any content you’ve created that you’re willing to share with the world form-free, publish it. The rest of your content, however, can still be behind a form. Simply draft an abstract or select a poignant excerpt from the content to publish as a sort of preview. Then, direct the visitor to the landing page where the content can be redeemed. We do this with our long-form content in our own resource center to help drive more leads and reconversions. What a great supplement to your calls-to-action in lead nurturing emails and blog content!Your resource center can also house third-party content like market research and analyst reports. If you work with third party content creators or researchers, offer to publish their long-form content in your resource center. It gets them more visibility in front of a new audience, and it can help you keep the content in your resource center fresh.Product & Service Data CenterMany B2B companies have technical documentation centered around their product or service — content like data sheets, integration information, FAQs, and release notes. Sometimes businesses choose to wrap these into their resource center, but if you have extensive documentation to publish, it’s best to separate this from your resource center content. Why? Because the traffic to your resource center is in a different stage of the buying cycle than the traffic interested in looking at technical documentation surrounding your product or service.Publish content here for leads and business partners in the ‘evaluation’ and ‘purchase’ stages of the buying cycle — they are more interested in your solution than those visiting your resource center. And to make the most of this content, don’t forget to include ‘purchase’-oriented calls-to-action on these web pages, and within the content itself!Product DetailsIf you’re in ecommerce marketing, you have a unique opportunity to leverage the non-blog portion of your website to create new content. For every product for sale on most ecommerce sites, there’s a product description section underneath that’s all too often left blank or filled with generic (or worse, duplicate) content from the manufacturer. Take advantage of this space to write unique, keyword-optimized content that describes the product, compels readers to take action, and helps you rank for important search terms. HubSpot customer OneIHI does this exceptionally well, drafting content that’s informative, engaging, optimized, and comprehensive below each product.To keep the page content fresh, you can also enable user comments and reviews under the product details. And we all know how crucial reviews are to establishing a prospect’s trust in your business.Learning CenterIf you set up a learning center, you can create use cases — pieces of content that show how your product or service can be used to solve your customers’ problems. This content can be long-form or short-form written content, videos, or even just images with brief explanatory captions. HubSpot, for example, features customer examples of landing pages, calls-to-action, blogs, and the like that has been made using HubSpot’s software.Encourage customers to submit instances of using your product or service successfully (you can set up a landing page to collect their responses), and incentivize your customer service and support teams to collect such stories to keep the content on these pages fresh. If you opt for visual content like images or videos to demonstrate your use cases, be sure to accompany it with explanatory copy, even if it’s brief. Aside from being a helpful complement to the visual content, keyword-optimized copy can help you rank for solution-seeking search terms like “how to create a landing page” or “examples of good calls-to-action.”HubSpot also includes information about what product functionality is being utilized; if you have different feature levels, customers reading these use cases may be inspired by a feature they don’t have, and purchase additional services from you. Talk about revenue-generating content!As with the news section of your website, be sure to categorize your use cases in the manner that makes the most sense for your business — like location, industry, or product or service type — to make browsing simple for visitors.Multimedia Content LibraryAlthough written content is often the focus of marketers’ content creation efforts, consumers certainly love to consume other content formats. Do you have an arsenal of multimedia content, like podcasts, webcasts, and videos? Consider creating an item in your sub-navigation to feature this content. Multimedia content requires more time and dedication to consume than written content — visitors have to pull out headphones, switch on their volume, possibly duck from their boss — so give them one central location from which to watch and listen to this content. And just like the content in your resource center, your multimedia content can still live behind a lead generation form. Just be sure to write a brief description of the video, podcast, or webinar with the call-to-action!(Tip: If you don’t have enough multimedia content to warrant its own section of your site, you can group this in with the content in your resource center.)Reviews, Testimonials, & Case StudiesSetting up a dedicated section of your website for reviews, testimonials, and case study content is crucial for leads in the ‘evaluation’ stage in the buying cycle. HubSpot breaks the content up into shorter customer reviews (pictured below) and longer, more in-depth content in the form of customer case studies.Case study content typically requires more time and investment to create than customer reviews, so if you’re just getting started with this section of your website, consider the tabbed approach you see above. You can begin with one page with only short customer reviews, sourced from all over the web. Notice the HubSpot reviews come from guest blog posts on our own site, external blog posts, LinkedIn reviews, and even Yahoo! Answers. Keeping this content fresh will be much more manageable than churning out new case studies every month.Once you’ve accumulated 3-5 case studies for your business — whether they are video recordings or written content — create a separate tab or another point of sub-navigation to publish them. As with all other content repositories on your site, categorize the case studies in a way that makes sense for your site visitors and sales team. We’ve found categorizing case studies by industry helps leads and our sales team find the most appropriate content quickly.Where else on your site do you house non-blog content? Share your suggestions in the comments!Image credit: khalid Albaih Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack