City gauging interest from rural property owners in extending municipal boundaries

first_imgRight now, 15 property owners have been acknowledged, and Prestley says there are at least few more nods to count when the total goes to council – around September 30th.She urges property owners interested to get in touch by the end of the month, but the city will still take into consideration submissions that come in slightly late. The city is still looking to hear from rural property owners on the Eastern edge of the city who may want their property to shift from being from the Peace River Regional District to Fort St. John.Director of Legislative and Administrative Services Janet Prestley says that all the city is conducting is a survey of interest, and not by any means a call for property owners to sign up for inclusion in the city.This move would involve extending the boundaries of Fort St. John.- Advertisement -She adds that the numbers will go before council and a decision will be made there, with many factors in mind – such as where they are located, if it’s realistic to incorporate the property owners, and what kind of impact it would have on future infrastructure.“With any boundary extension, it has to be a large percentage of the people in the area that want to be incorporated,” Prestley said.The biggest benefit for rural residents if boundaries were extended, she notes, would be access to services such as fire protection, and the ability to tie into the mainline for sewage and water – given that the city extends there services that far out.Advertisementlast_img read more

49ers report: What we learned Friday, including Richard Sherman’s status

first_imgYOU GOT WHAT IT TAKES?Make your 49ers-Chiefs pick & challenge our pros***SANTA CLARA — Cornerback Richard Sherman casually walked onto the 49ers practice field Friday to join his teammates as they finished stretching, and, come Sunday, he’ll by playing against the league’s top-scoring team, the Kansas City Chiefs.Sherman did not practice Thursday because of an unspecified heel injury. It’s not believed to be directly related to his right Achilles surgery last November or this past …last_img read more

Nokia’s South African online music store

first_img28 April 2009 SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo material “South Africans have waited a long time for a local store offering both international hits and local favourites,” Nokia’s head of music for the Middle East and Africa, Jake Larsen, said in a statement last week. Record label alliances Tracks purchased can also be transferred via a PC to compatible Nokia devices, and the music collection can then simply be synchronised between the PC and a mobile device using the Nokia music PC client. Music on the Nokia Music Store can be purchased through a variety of payment options, including credit cards and pre-paid vouchers. Individual tracks cost R10, and an entire album can be purchased for R100. Customers to the store will also be able to listen to a 30-second clip from any track in the store prior to purchasing. The store’s intuitive user-interface makes downloading full-length tracks easy, and offers customers the options of create customised playlists and adding tracks to a wish-list before deciding on buying. Global cellphone giant Nokia has opened the virtual doors to its South African online music store, which will offer buyers a huge range of local and international tracks, including those by South African artists Prime Circle, Karen Zoid, Proverb and Simphiwe Dana.center_img “The Nokia Music Store caters for a variety of tastes and with just one account music lovers can access the store via any desktop computer or directly from optimised Nokia devices such as the Nokia 5800 XpressMusic, Nokia N96 and Nokia N95 8GB.” To ensure the Nokia Music Store is kept up to date with the latest tracks, Nokia has aligned globally and locally with major record labels such as Sony Music, Universal, EMI, Warner and local independents including African Cream, Coolspot, Sheer and Next Music. South Africa is the 16th country to see a local launch of the Nokia Music Store. Most recently, the store was launched in Ireland and the United Arab Emirates. The store boasts a variety South African artists, including rock bands The Narrow, Snotkop and Springbok Nude Girls; electronic acts Kalahari Surfers, Goldfish and Felix Laband: a full Afrikaans genre including the likes of Kurt Darren, Piet Botha and Karen Zoid; hip hoppers Prophets of da City; Judith Sephuma; kwaito guys Tzozo and Professor; MCs like Teba; and even traditional artists like Ladysmith Black Mambazo. /p> Buying music made easy The South African Nokia Music Store will also boast exclusive download rights for the MNet Idols season 5 winner track for a week, from 4 May onwards.last_img read more

5 Reasons You Should Consider Volunteering at Film Festivals

first_imgInterested in screening your films at film festivals? Here are five reasons why you should consider volunteering before you start making submissions.When you look at the huge number of submissions and all the competition to get into major film festivals, the odds of getting your project in can seem nearly impossible. However, if you’re eager enough, one great way to really learn how to get into your ideal film festival is simply to volunteer.Volunteering is much less competitive, and it can be a good way to make connections, see some great films and panels, and even support the filmmaking community.Let’s look at five of the best reasons to volunteer at film festivals — and how to maximize your time and personal investment.1. Free AccessWhile film festivals are forces of good for filmmakers and film fans alike, one downside is that they can become pretty pricey to attend. Your major festivals like Sundance and SXSW can cost upwards of $1,000 if you’re looking for a full badge or pass. So, if for no other reason, you should consider volunteering to get into festivals for free. Yes, you have to work, but many festivals reward their volunteers with passes that they can use on off days — or other opportunities to check out screenings, panels, and events.2. Get to Know the Programming StaffImage via Life and Times.Having covered festivals for several years (and even having been lucky enough to attend as a filmmaker), I will tell you that it’s the best way to meet the staff, programmers, and founders — or organizers. Festivals are really immersive environments, and you can easily find yourself spending 16-hour days with the same people over the course of a weekend — or sometimes a full week. It’s in those times that you can really get to know the key people involved and understand how they work.3. See the Movies (And What Makes Them Successful)If there’s one piece of advice that I would share with anyone trying to get a film into a film festival, it’s that it’s important to match the right film with the right festival. There are more film festivals in the world today than at any point in the past, and new ones are springing up by the week. Chances are there is a sub-genre, niche, or local festival that is the best fit for you — you just have to do the legwork to find it.Volunteering at festivals is great because it gives you a glimpse into what types of films a given festival shows (features, shorts, or other episodic/series). From there, you can tell if your projects are a good fit — or if you need to look for recommendations for other places more in line with your brand.Here’s an in-depth report on what types of movies get into SXSW (including genres and the cameras they used).4. Make Friends and ConnectionsImage via Jacob Lund.Having volunteered at festivals in the past, I would absolutely say it’s a great way to make new friends and connections — especially if you’ve just moved to a new town or university (as I had). Festivals are usually a good mix of locals and traveling filmmakers, so it’s easy to find people intermingling and introducing themselves as everyone gets to know one another.5. Move Up Next YearWithout stats or figures on this, I still feel safe saying that just about everyone who works in any capacity with a film festival started as a volunteer. Whether it was part time or helping out in some small capacity, everyone has to start somewhere. I’ve seen volunteers become programmers and even festival directors in under five years. It’s about showing up, having a good attitude, and coming back year after year. Once you’re a part of the system — and enjoying your time — volunteering can quickly turn into a bigger role, if not a full-time career.Cover image by Nick Starichenko.For more film festival insights and filmmaking advice, check out some of these articles.10 Things to Know Before Screening at Film FestivalsWhy Independent Film Festivals Matter Now More Than EverThe 10 Best Film Festivals For Up-And-Coming FilmmakersWhat to Include When Submitting Your Film to FestivalsAre Film Festivals Worth the Money?last_img read more

Ginebra, TNT kick off season of chasing San Miguel Beer

first_imgTristan Tamayo/INQUIRER.net FILE PHOTOBarangay Ginebra battles TNT on Sunday at the cavernous Philippine Arena to formally open the PBA’s 44th season, but coach Tim Cone said that the Gin Kings’ crosshairs remain focused at San Miguel Beer.“I don’t think there are teams to beat, I think there’s a team to beat and that’s [the Beermen],” the decorated mentor said. “Until someone knocks them off their stretch of four [Philippine Cup titles] in a row, I don’t think you can look at it as ‘teams’ [to beat] at this point. It’s just one team right now.ADVERTISEMENT MOST READ LATEST STORIES Private companies step in to help SEA Games hosting TS Kammuri to enter PAR possibly a day after SEA Games opening Don’t miss out on the latest news and information. “There’s all kind of reasons to make them favorites, and it’s up to us—the rest of the teams—to improve and go out there and get them,” Cone added. “We were able to get them in the second conference. Of course we got Justin Brownlee at that point, but I think we can hold our own.”But Cone, the grizzled tactician behind two Grand Slams and owner of the most championships for a coach in the league, knows that the rest of the PBA is catching up.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“No doubt, teams have improved. Teams improve every year—through the draft, through experience or knowledge of each other, getting guys back off injury,” he said.And Cone believes that the Kings are at the forefront of that movement. Is Luis Manzano planning to propose to Jessy Mendiola? SEA Games hosting troubles anger Duterte LOOK: Joyce Pring goes public with engagement to Juancho Triviñocenter_img PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Team keeps Pacman from training burnout Hotel management clarifies SEAG footballers’ kikiam breakfast issue SEA Games: Biñan football stadium stands out in preparedness, completion SEA Games: Biñan football stadium stands out in preparedness, completion “At this point so far, we’re healthy, which we haven’t been for a while,” he said. “Art dela Cruz is coming  to lineup. I think he’s going to  make a huge impact. He’s really playing under the radar.  Nobody’s talking about him but I think you’ll be talking about him months from now.”Aside from Dela Cruz, Ginebra is looking to make the most out of rookie Teytey Teodoro.“I hope he can help us,” LA Tenorio told the Inquirer in Filipino. “I can see he’s ready for the PBA. He’s like a veteran; a shooter, too.“So I think he’s one of the key players we need in the team considering the kind of system we’re running.”TNT, for its part, will be drawing boosts from its old reliables when they take on the crowd darlings in the curtain-raiser that will feature the usual parade of teams’ muses.ADVERTISEMENT View comments The festivities will start at 4 p.m.KaTropa will be fielding a squad now devoid of star guard Terrence Romeo but one with newcomers like Brian Heruela, and big men David Semerad and Mike Miranda.The event will also feature performances by Parokya ni Edgar, rapper Shanti Dope, and the TNT Boys.Also scheduled is the annual Leo Awards, where the league are set to name the past season’s top individual performers.June Mar Fajardo of San Miguel Beer is the favorite to win a fifth straight MVP trophy, with NorthPort’s Stanley Pringle providing the challenge.Sports Related Videospowered by AdSparcRead Nextlast_img read more

HubSpot TV – Social Media & the Election

first_img Takeaway: Find out where you customers are hanging out and what technology they are using and target them there. Your inbound markeitng strategy is not about being on MySpace or Facebook or mobile – its about being where you can attract the most customers most effectively. Voters Watching Online Video More Engaged in the Election, Cisco/Compete Survey Finds – NYTimes was tracking peoples feelings – http://blog.clickz.com/081105-165141.html Like HubSpot TV? http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/mcdonalds-brings-back-the-mcrib-and-is-taking-it-mobile.html Mobile Promotion for a Sandwich Headlines – Twitter #voteReport had what people were seeing – How do you effectively launch a viral video campaign? Julie at www.laserexpedition.com Visits to Obama Site Nearly Double Those to McCain Site in September – Nielsen Online shows that visitors to the web site of Democrat Barack Obama have outpaced those to the site of Republican John McCain by a nearly 2-1 margin. The firm said that unique visitors to BarackObama.com totaled 7.9 million in September, while those to JohnMcCain.com were 4.2 million. Total video streams on JohnMcCain.com were 3.2 million, nearly triple the figure from August. Video streams on BarackObama.com also increase 60% to 2.0 million. HubSpot TV Episode #14 – November 7, 2008 It’s time for change. Dive into inbound marketing. Now (new president, bad economy) is the perfect time.   Subscribe in iTunes US Navy Issues Web 2.0 – Takeaway: This election changed how social media is used and people’s awareness of it. This will only increase it’s value and the number of people using it. Don’t be left behind. Takeaway: Does your company have a social media guideline? If not, coming up with one might not be a bad idea. Marketing Tip of the Week – Did all that Social Media work for Obama? (PDF) http://www.nytimes.com/interactive/2008/11/04/us/politics/20081104_ELECTION_WORDTRAIN.html http://www.change.gov/newsroom/blog/ center_img Email List Hygiene – http://blog.compete.com/2008/11/04/election-day-obama-mccain-palin/ 33.5 Million people watched the Obamamercial – http://blog.compete.com/2008/10/31/presidential-election-online-video-viewing/ Forum Fodder Keep your email marketing lists clean! Put a program in place to manage your bounced addresses. http://www.xconomy.com/boston/2008/11/04/obama-voters-text-support-to-locamoda-display-in-times-square/ http://search.twitter.com/search?q=%23votereport Takeaway: People watching online video are more engaged. Start experimenting with online video to try and engage your customers. Mailbag Obama has a blog, will it continue? – Election Recap http://www.webinknow.com/2008/11/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector.html http://www.nielsen-online.com/pr/pr_081031_2.pdf http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/obamamercial-pulls-in-335-million-viewers.html  Obama text-to-Times-Sq Jumbotron Experiment – The parrot is back! – @gboyle2011 requested that the parrot come back to the show Obama’s site had a 60% rise in traffic the week before the election, McCain’s had just 9% – http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5349/view/topic Originally published Nov 9, 2008 1:58:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HubSpot TV – Star Spangled Banner Ads and Blogging

first_imgEpisode #47 – July 2nd, 2009 Forum Fodder: http://www.areallygoodejob.com How do you get started with YouTube, video podcasting, live streaming, or viral videos. to learn how to use online video to grow your business with inbound marketing. 7 Ways To Develop A Unique Brand For Your Blog Enlist one new person in your company to be a communicator to spread your message. Military Marketing with www.HubSpot.tv in your tweet! karenrubin “The key for communicators is that you need to open the door and pull the curtain back.” : Happy Fourth of July!!! www.InboundMarketing.com Big Websites Start Running Bigger Display Ads. Big Mistake. Intro mvolpe Banner Ads Go Big Time Launching ideas at the U.S. Air Force Marketing Takeaway: Facebook Taking Status Updates Public (A La Twitter) Subscribe in iTunes – Marketing Takeaway: The US Air Force: Armed with social media : Think about using Facebook for business and not just as a personal social network.  from Laura Neufelder at Digital Knowledge If the US Military can open themselves up to social media, your company can too! http://itunes.hubspot.tv 24 Hours at Sea on the USS Nimitz “The blogosphere churns Headlines Facebook statuses are headed public…like Twitter One more reason to think about monitizing content through your product and not through ads. “We are not launching missiles, we are launching ideas.” Blog Branding Bonanza Marketing Tip of the Week Karen – 6. Create a better signal to noise ratio &7. Focus on achieving consistency “The real motivation was to providemarketers and agencies with the opportunity to deliver a brandedexperience directly on the pages of these very rich content sites.” Special Thursday episode! Where do I start? Marketing Takeaway: Start blogging now before your competition does to get a head start in the marketing race. Note: Karen says June, but we swear it’s July! The “bet” was that a HubSpotter could trick her into saying the wrong month. Tricky, tricky! Mike – Consistency and Unique Topic “TheOnline Publishers Association yesterday announced that 37 of itsmembers, including juggernauts like The New York Times, Forbes, ESPN,CNN and MSNBC.com are (or are soon going to start) running the new,larger ad units…” Closing “Capt.Faggard says. “I am concerned with how insurgents or potential enemiescan use Social Media to their advantage. It’s our role to provide aclear and accurate, completely truthful and transparent picture for anyaudience.” , @ out nearly 1 million posts every 24 hours” – community where you can post questions, learn about inboundmarketing, meet others, find and post jobs Webinar: How to Use Online Video for Inbound Marketing Marketing Takeaway Doing It Right Reasonablepath: Create a Target Persona, Publish Content, Optimize Content,Promote Content (build network) then think about conversion (offers,calls to action, landing pages) (Episode Length: 20 minutes, 36 seconds) Murphy Goode Vineyard Everyonein the air force is a diplomat and a communicator. Even in thecorporate world, you really can’t have just a marketing department orjust a PR department, you need to understand that everyone should beinvolved in spreading your message. Facebook Becomes Twitterific? Download the free webinar How to interact on Twitter – @ Originally published Jul 4, 2009 2:39:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Crafters Transformed a Company

first_imgThis guest post is written by Paul Gillin , writer, speaker, and online marketing consultant. Catch Paul speaking at the Inbound Marketing Summit in Boston, MA this October. Register with the code HUB200 and get $200 off the ticket price. If you follow social media marketing closely, you’ve probably heard the story of Fiskars , the Finnish maker of fine cutting tools that has used a private social network to dramatically boost specialty store sales. What’s less well-known is how customer communities have transformed the way this 300-year-old company does business.I wrote about Fiskars’ remarkable community of crafting enthusiasts called the Fiskateers in the introduction to my latest book, Secrets of Social Media Marketing. The company has leveraged this group to take its message to the under-utilized channel of small retailers. Reaching these merchants would have been prohibitively expensive if done by a core marketing team. So Fiskars let its customers do the talking. The result: a threefold increase in year-over-year sales.I recently caught up with Suzanne Fanning, Director of Communications at Fiskars Americas, to see how the program was going. In a word, very well. What I hadn’t understood from earlier interviews was the degree to which quality customer feedback comes to pervade everything the company does. The Fiskateers demonstrate why social media should be thought of as much more than just a marketing program.Some basics: Prospective Fiskateers must fill out an application form to gain entry. While the company rarely turns down applicants, this requirement gives members a feeling of belonging. Once you’re a Fiskateer, you’re special to Fiskars.And boy, are you special! When my wife, a hopeless crafting enthusiast, heard about this program, she immediately applied. A few months later, the company invited her to a local member meeting. Some 30 Fiskateers spent an entire day swapping techniques, trying out new tools and generally bonding with each other. Dana came home that day laden down with hundreds of dollars worth of merchandise. It’s safe to say she will be a Fiskars customer for life, and she’s not shy to share her enthusiasm.More Than a WebsiteThe company does plenty of live events at the local and national level to connect members with each other and with Fiskars. Its overarching goal isn’t to sell more scissors as much as to “have that emotional bond with consumers,” Fanning told me. “Customers didn’t have that bond with Fiskars the company, but scrapbooking and crafting is a very personal and intimate thing. We wanted to tap into that and say “We understand. We get you.”The meeting Dana attended was hosted by two Fiskars representatives, one from communications and the other from engineering. In fact, nearly every meeting of the Fiskateers now involves someone on the product development side. The value of the Fiskateers as a driver of product innovation was the great unexpected dividend of the whole program, Fanning said.At first, people on the business side resisted the idea of bringing customers into the product development process. There are competitive concerns, and frankly, engineers aren’t known for inclusiveness.Once the dialogue began, however, that resistance quickly melted. “We started with small projects to make Fiskateers feel like they were giving input and quickly they realized we were getting fabulous insight,” Fanning said. “They really wanted a voice in our company.”Speak, Customer!That voice of the customer now pervades nearly everything Fiskars does. Fiskateers are polled for advice early in the development process and the group has even taken responsibility for naming some new products. Engineers, who initially doubted the value of the community, renamed themselves the “Fiskaneers.”Fiskars now channels most of its first-line market research through the group, saving money and time. It no longer conducts expensive focus groups. Research has shown that the Fiskateers almost perfectly reflect the larger community of crafting enthusiasts.Fanning remembers one product manager who approached her looking for ideas for new shapes to head to the company’s line of cutting templates. Fanning posted the request to the Fiskateers and gathered 70 good ideas within 12 hours.Next LevelWith a hit on its hands, Fiskars is running with it. Some Fiskateers have been qualified as official product demonstrators. A new website now lets members submit and rate ideas for new products. Product managers hold live chat sessions to get feedback. Vendors of sewing machines and magnifying glasses devices have offered to buy advertising on the site.The lesson: social media is about much more than marketing. Anyone who touches or serves customers in any way can benefit from a closer relationship with those people. Recent McKinsey research revealed that a majority of companies that have bought into Web 2.0 marketing are finding benefits in other areas of their organization. Many say social media is changing the way they do business. Just like it has at Fiskars.Not every company can create a community like the Fiskateers, but then again, Fiskars never expected its program to be such a runaway success. Instead of looking for people who were passionate about cutting tools, it focused its energy on people who cared about what you could do with cutting tools. The results were more than a pleasant surprise. The company originally expected to recruit no more than about 200 Fiskateers. It will soon welcome its 6,000th member. Paul Gillin is a writer, speaker and online marketing consultant who specializes in social media. He’s a veteran technology journalist and the author of two books: The New Influencers (2007) and Secrets of Social Media Marketing (2008). Fiskars is an example of the kind of new media success stories the Inbound Marketing Summit will showcase. Discounted Inbound Marketing Summit Pass Marketing thought leaders will converge on Gillette Stadium in Foxboro, MA, October 7-8. Reserve your place at the conference now . Use the code HUB200 to get $200 off the ticket price. Topics: Social Mediacenter_img Originally published Sep 9, 2009 8:15:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Places to Promote Your Business’ Social Media Presence

first_img Considering it’s such a hub for new activity and fresh content for many websites, your blog is often the first place people will look to see if you’re on social networks like Facebook, Twitter, LinkedIn, etc. Add easy-to-find follow buttons to the sidebar of your blog. If you don’t have a business blog ? email The “About Us” page on your website is another logical place to promote your presence. Frequently visited by new site visitors and often a destination page for media professionals and bloggers looking for more information about your company, products, and services, your website’s “About Us” page is an obvious choice for the promotion of your social presence. 1. On Your Blog: internet marketing strategy 5 Places to Promote Your Social Media Presence but still maintain a social media presence, consider adding these follow buttons to your homepage instead. 2. On Your “About Us” Page: set up. It’s simply because they’re not promoting the presence they have! your business’ social media presence I can’t even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that … they’re impossible to find! If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn’t it be easy for them to find you there in the first place? And a lot of times, it isn’t because the particular subject doesn’t have This might sound odd, but think about it. If someone is willing to Like your Facebook Page and they are also on Twitter and LinkedIn, they’ll likely be interested in your presence on those sites, too. Once you’ve created your social media accounts and optimized your profiles, the next step is to promote them and increase your reach. Don’t miss out on these 5 simple places to promote your presence. It’s as simple as adding social media follow links and buttons, but you’d be surprised how often this low-hanging fruit gets neglected…center_img social media accounts 4. On Your Other Social Media Accounts: Originally published Aug 11, 2011 9:00:00 AM, updated March 21 2013 , consider adding social media logos and corresponding URLs to your profile pages on these sites right onto your ads and promotional materials. This will encourage people who discover you offline to also connect with you online, making for a truly integrated campaign. Topics: 5. On Print Materials: Where else do you suggest promoting 3. In Your Emails: and social media should go hand in hand. Include small follow buttons or links in the footer of your email sends to encourage email recipients to connect with you in social media. If you are the owner of a brick and mortar business and are using print advertising or other materials to complement your These days, Social Media Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Twitter Launches Gender Targeting, and Other Marketing Stories of the Week

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 28, 2012 9:00:00 AM, updated October 20 2016 SEO and Social Media Isn’t it scary how quickly the marketing world is moving these days?Search engines and social networks will roll out a new feature one week, then BOO! They’re terrifying us with a whole new update that requires us to adapt quickly and learn the new rules of the game.These updates might seem like nasty little tricks, constantly keeping you on edge, but we see them as treats just waiting to be uncovered! To help you see the treats inside the tricks, we’ve provided you with a weekly round-up of the top marketing stories of the week. Don’t be scared, just read these top articles and you’ll be prepared for the bone-chilling week ahead!Twitter Launches Gender Targeting For Advertisers, From Marketing LandYou might recall Twitter’s previous update for advertisers in the beginning of September, when they launched their targeting by interest and username for promoted tweets. Now these ad targeting abilities are diving even deeper, giving advertisers the option to target by gender. What’s interesting about this is, users don’t actually need to specify whether they’re a male or female when creating a Twitter profile. So how does Twitter know? Well according to Twitter, the platform is determining gender through public signals, including profile names and the accounts he or she follows. And where Twitter can’t accurately predict the gender of the Twitter account, they don’t, and those accounts are not included in the targeting option. Marketing Land also hinted that Twitter might be looking at certain types of phrases that are generally more common amongst men such as, “What a comeback!” or women including, “My tummy hurts.” Will you leverage this new targeting capability once it rolls out to all advertisers? If you’re interested in learning more, you can read the full story here.Facebook Brand Engagement Grows 896% [Study], From Search Engine WatchHey, remember when Facebook profiles were just a long wall of comments instead of a timeline organized by year? Do you believe that change was made just about a year ago? My, how time flies! In that one year span, Facebook engagement for brands has grown 896%, as reported by Search Engine Watch, and about 25% of that engagement came from mobile. Agile marketers have not only taken advantage of Facebook’s timeline over the past year, but they are also taking advantage of this impressive trend towards mobile Facebook usage. Additionally, Search Engine Watch reported that one in five paid search clicks came from a smartphone or tablet. This just goes to show that if you’re not thinking about mobile marketing yet, you might want to start! To see more intriguing mobile marketing stats, check out the full story here.How to Verify Your Website on Pinterest [New Feature]It’s always comforting to see that little blue ‘verified’ checkmark on specific Twitter profiles, don’t you think? Well, Pinterest is now trying out a similar concept. This ‘verified’ feature is intended to help pinners learn more about each other, highlighting your full website URL on your Pinterest profile. Before this change, Pinterest users would only see a little globe icon as the link to a user’s website, next to all other social media icons. Now, users will see the actual full link with a red ‘verified’ checkmark next to it. Perhaps these signals are a step toward more Pinterest features tailored to businesses. Just note that website verification is not available to all Pinterest accounts just yet, so you might need to wait a bit before seeing the changes on your own profile. To see where and how to verify your own profile, check out the full post here.Uncovering Marketing Benchmarks from 7,000 BusinessesIt’s difficult to know how to grow and scale your business if you don’t have many benchmarks to compare your efforts to. You might be asking yourself questions like, “If I increase my blogging frequency from once a month to twice a week, what impact will I see?” or “How much will growing my Facebook reach improve my website traffic?” Lucky for you, these questions can be answered in two different ways. One option would be to jump in and experiment with your company’s blogging frequency or Facebook reach firsthand, then measure the results. Of course, this will take some time if you want to get a decent sample size for more accurate results. Option two would be to learn from our latest study based on real results from HubSpot’s 7,000 customers. You will see exactly what sort of impact blogging frequency had on these customers, at what number of Facebook Page likes these customers saw a significant boost in traffic to their website. To get a better idea of what you need to do in order to see significant results in your marketing, take a look at the full report here.YouTube Launches InVideo Programming To Boost Video And Channel Promotion, From TechCrunchHave you ever watched a YouTube video and noticed an annotation pop up, explaining a certain part of the video? Well, YouTube just introduced a similar feature where you can include a thumbnail inside the video that you’re currently watching. These clickable thumbnails can be linked to specific videos or entire YouTube channels to help drive more traffic internally. Not only will this feature increase viewership of individual videos, but it will also help to grow a brand’s reach on YouTube and boost channel subscriptions. When you watch YouTube videos, do you tend to click on the “Related Videos” on the side once you’re finished with the one you’re watching? This new feature will essentially create a similar, constant cycle of video viewing. So as a brand, make sure you’re taking advantage of this feature and optimizing your YouTube channel to keep the attention on YOU and not on the “Related Videos” that lead a viewer outside your channel. To read more about this new YouTube feature, check out the full story here.The REAL Benefits of Guest Blogging, From SEOmozHas your company taken part in guest blogging yet? If so, are you doing it the right way and taking advantage of all the opportunities it provides? Guest blogging is often seen as solely a SEO opportunity for link building, but it’s also so much more than that! Hopefully you’re leveraging guest blogging to help build relationships and discover new business opportunities, too. Through guest blogging, you are able to capture a wider audience that you normally wouldn’t have, and develop thought leadership to help you become an expert in your industry. So when you’re contemplating guest blogging for your company, make sure to think outside the box and seek out more than just the link. If you’re interested to learn more about how guest blogging can benefit your business, take a look at the full story from SEOmoz here.What else have you learned from this week’s marketing stories? Share your learnings in the comments below!Image credit: wwarbylast_img read more