Colombia v Japan: World Cup 2018 preview, predicted line-ups, plus more

first_imgPredicted XIsColombia: Ospina, Arias, Mina, D. Sanchez, Mojica, Aguilar, C. Sanchez, Cuadrado, J. Rodriguez, Muriel, FalcaoJapan: Kawashima, Sakai, Yoshida, Makino, Nagatomo, Hasebe, Shibasaki, Haraguchi, Honda, Inui, Osako Izqueirdo in action for Colombia The two sides faced each other in the group stage of the 2014 World Cup – Colombia winning 4-1. Colombia reached the quarter-finals of the 2014 World Cup 6 Most of the 2018 World Cup finalists have played their opening games but Group H will see the final four teams get their campaign underway on Tuesday.Colombia face Japan in what is arguably the most open group in the competition but the likes of England will have their eyes on the action as these are two teams the Three Lions could face in the last-16 should England get out of their group. Being played in Saransk, at the Saransk Arena, the match kicks off at 1pm and you can listen to the game live on talkSPORT. What the players are sayingJose Izquierdo (Colombia): “Every team is here because they have the quality and they have important players that make the difference.“I think we need to focus on playing our football and if we’re in good shape we will do a good World Cup like we did in Brazil.“We can improve our level from Brazil.” 6 6 A lot of Japanese hopes will rest on Kagawa 6 JapanIf Shinji Kagawa is on good form the Japan have a chance of getting out of the groups.Most of their play will go through him, however, other teams may cotton onto this and mark him out the game which could make life difficult for them. Where can I stream Colombia v Japan?The match will be live on talkSPORT. We’ll bring you commentary from 1pm.You can listen live by clicking this link – Colombia v JapanKey playerColombiaJames Rodriguez was one of the best players of the last World Cup, winning the Golden Boot, and it earned him a mega money move to Real Madrid.He has been frustrated by his lack of game time at the Bernabeu so Rodriguez will feel he has a point to prove which could be very dangerous for Colombia’s opponents. Okazaki is set to miss the Colombia game with injury Rodriguez will be determined to use the World Cup to re-announce himself on the world stage Shinji Ozazaki (Japan): “It’s a hard group. Colombia, Senegal, Poland… every team is strong,” he said. “Their mentality is strong as well, so it’s a difficult group for Japan.“Every team has a star – Robert Lewandowski, Sadio Mané and James Rodríguez, but we are not a team of stars.“We have intensity as a team and we are together though. We have a chance, but a small chance. We have confidence.” 6 talkSPORT will be with listeners all day and all night at this year’s 2018 FIFA World Cup™ with over 800 hours of World Cup content and all 64 games live across the talkSPORT network. 6last_img read more

On Basketball: This first round of playoffs sorely lacks playoff drama

first_imgDrama is in very short supply so far in these playoffs. Close games? Few and far between (more on this later). Ratings? They’re down double-digit percentages from last year, a massive hit that suggests casual fans aren’t watching if LeBron James — out of the playoffs for the first time since 2005 — isn’t playing. Tickets? There were seats on the secondary market available for Monday’s Milwaukee-Detroit game for as little as $18.That’s $18, by the way, to see a Bucks team that was the best team in the NBA during the regular season. The Bucks have the likely MVP in Giannis Antetokounmpo. Pistons fans had to have known it would be their team’s last home game of the season. And it was, with Milwaukee winning in a rout to finish off a four-game sweep.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsA predictable one, at that.The divide between the haves and the have-nots in the NBA looks like a canyon right now. Unless San Antonio takes two of the next three against Denver, or someone rallies from 3-1 or 3-0 down, the eight higher-seeded teams will all win in the first round for the first time since 2008. Panelo: Duterte ‘angry’ with SEA Games hosting hassles On the one hand, that means the second-round matchups could be really good. Boston-Milwaukee. Golden State-Houston. Philadelphia-Toronto. None of them are set yet, but they would all be fascinating if they happen.“You take control of a series by winning games on the road,” Golden State star Stephen Curry said. “We’ve been able to do that.”This past weekend, all the higher-seeded teams took control by winning away from home. Road teams went 4-0 on Saturday. Road teams went 4-0 again on Sunday. That’s never happened in NBA history. And with lower seeds not cashing in on home-court advantage, this first round might wind down real fast.Boston swept away Indiana. Milwaukee swept Detroit. Houston could sweep Utah on Monday night. Philadelphia, Golden State, Toronto and Portland all have a chance to win in five games. Entering Monday, only one series — Denver vs. San Antonio — was assured of going six games. There might not be a single Game 7 in the first round. The last time that happened was 2011.Fans might want the drama that comes with close games, long series, back-and-forth tussles. Players, of course, don’t mind going without. There have been moments, of course. Portland-Oklahoma City has given us flashes of Damian Lillard vs. Russell Westbrook. And Brooklyn-Philadelphia had some on-court shenanigans, plus Nets general manager Sean Marks somehow getting into the referee locker room to complain and a Nets owner tweeting to the league’s chagrin.ADVERTISEMENT Hontiveros presses for security audit of national power grid Utah Jazz guard Donovan Mitchell (45) defends against Houston Rockets guard James Harden (13) as he drives up court in the first half during an NBA basketball game Saturday, April 20, 2019, in Salt Lake City. (AP Photo/Rick Bowmer)ORLANDO, Florida — If there was a silver lining for Indiana fans after the Pacers were the first team to be bounced from the 2019 NBA playoffs, it’s this: They won’t have to watch any more first-round games.For that, they should be thankful.ADVERTISEMENT Don’t miss out on the latest news and information. LATEST STORIES Philippine Arena Interchange inaugurated Cayetano: Senate, Drilon to be blamed for SEA Games mess Hot tempers, yes. Great games, not so much.“Not worried about it or paying attention to anybody else right now,” said Toronto guard Danny Green, whose team is up 3-1 over Orlando. “We’re focused on us and Orlando. We don’t skip steps here. We can’t think about the next series. We haven’t won this series yet. Can’t even think about the next series. Orlando’s our focus. They deserve all our focus. They’re a pretty damn good team. And we’re not looking ahead because we haven’t beat them yet. The job’s not finished.”Out of the first 31 games in these playoffs, road teams have gone 17-14. That’s absurd.And just two of the 31 games have been decided by three points or less. The average margin of victory so far in these playoffs: 14 points per game.So there’s been lopsided games, and for the most part, lopsided matchups. By Wednesday, most of the second round might be set. By Thursday, the first round might be completely done. There’s a chance this could be the fastest first round since the NBA made the opening matchups all best-of-sevens in 2003.The earliest the second round can start is Saturday.Here’s hoping the intrigue ramps up around then as well.Sports Related Videospowered by AdSparcRead Nextcenter_img Private companies step in to help SEA Games hosting MOST READ SEA Games hosting troubles anger Duterte SYKES Philippines dominates Manila and Cebu Inter-BPO Basketball Leagues DA eyes importing ‘galunggong’ anew PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss View comments Duterte wants probe of SEA Games messlast_img read more

5 Tips to Improve Channel Partner Lead Generation

first_img – Email is an important part of the lead generation mix. Create a great email marketing campaign with an offer that each partner can send to new leads. Maybe it is a free assessment of a website, or an opportunity to attend a free consulting session. This campaign is to help move leads further down the funnel and to help increase a partners lead-to-customer percentages. Often channel managers have the ability to give marketing funds for offers, so why not provide them the email message to use as well. In a recent conversation with a channel marketing manager I was asked, “What can I do now to get my partners and resellers found?” As with many channel marketing managers, their time is very constrained, but the need to do more lead generation for their resellers is ever present. Additionally, they often talk about how their resellers do a great job once someone is introduced to them, but often their own websites are not helping them bring in new leads. After asking me that question, she said, “I wish I could just give them a few tips to get them started in Inbound Marketing and getting website traction” 1. Identify Longtail Keywords Online marketing is unique for each business. For large businesses that rely on channel partners to sell and distribute products, the online marketing process can be a challenge. With many channel partners across multiple locations, how can a business make sure that partners have the leads they need to help grow the business? brackenb your partners or resellers can quickly optimize their pages . 2. Provide Partners with Lead Generation Offers –  Find 10 keywords that are in the longtail for your services or products and provide them to your resellers and partners to use.  Keywords need to be used in a consistent way on each webpage in the page title, the URL, the page headers and text. By doing the background research and providing a starting point, Photo Credit: 5 Tips For Channel Partner Lead Generation 3. Create a Landing Page Templatecenter_img –  Create an offer such as a ebook or webinar that can be downloaded or accessed from each partner’s website. Maybe your company provides security software and you have a tool that does a quick, free sweep of their network to test for vulnerability. Another option would be to offer a free assessment that will help prospect better understand which product offering best fits their needs. By creating these downloads, you are giving your reseller network an offer they can give visitors that come to their websites. 5. Share Partner Successes –   If one of your partners is finding an offer is converting leads well or a free assessment is leading to more business in the door, let the network know! Inbound marketing may be new, but closing a deal is well understood and anything that drives more business to one partner will help the overall brand and network as well. Share the success! What have you done to help improve inbound marketing for your channel partners? – Create a standard landing page that every reseller can put on their main page of their website to both capture lead data, and provide an offer. 70% of visitors to a website are in the “early stage” of buying. They are not ready to purchase, but are starting to investigate. Instead of having them visit your site and then “drive on”, give them an offer in exchange for collecting some of their information, even if it is just an email address. This will allow you to stay in touch with them via email offers or turn over the lead to your sales team for qualification and follow up. 4.  Develop An Email Template and Campaign Originally published Sep 2, 2010 2:00:00 PM, updated October 20 2016 Topics: Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

6 Social Media Measurement Questions You’ve Been Asking

first_img Topics: closed-loop marketing 1. Should you be measuring all of social media? Radian6 : is invaluable and is something you can do with HubSpot.   In yesterday’s One way to go about calculating this is to start backwards: instead of thinking how much a Twitter follower is worth, think about how much a lead is worth and take into account your average visitor-to-lead conversion rate.   ?   Some of the social media monitoring tools we mentioned during the webinar include “The goal is not to be good at social media,” Jay said. “The goal is to be good at business because of social media.” While the size of your reach on Facebook, Twitter and LinkedIn is definitely important, it is more critical to see if the people on these channels are behaving in a way that brings you business. One way you can start evaluating the behavior of your prospects is by looking into all the touch points along the sales funnel. In most cases, people are in a research and information-gathering mode, which means they are willing to download reports, view videos and sign up for webinars; they are not going to make a purchase.   why 3. How do you evaluate , ,  Twitter Grader A singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. You should know As a marketer, you want to identify the value of each conversion event—for instance, someone who came from Twitter, downloaded your ebook and ultimately became a customer. This type of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Just because one social media channel works for someone doesn’t mean it is the right platform for you. If your customers are not really on Twitter, maybe you should focus your efforts elsewhere. As Amber said, you need a strategy that is “tool-agnostic.” Make sure your mechanisms are flexible enough to let you adapt to new tools. social.   , 2. What success metrics should you be worried about? “No,” said Jay Baer, “because it is not about how many things you are measuring. It is about measuring the right things: the things that make you money, save you money, or both.” Our panelists pointed out that businesses shouldn’t overembrace social media measurement because that might present more conflicting points and stir further questions in an nonconstructive way. So Social Media Measurement webinar and , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire 4. Should I be present on all platforms? HubSpot pick the right metric , Originally published Apr 20, 2011 9:00:00 AM, updated July 03 2013 Authority Labs these people matter and what they are doing for your company. So stop obsessing over your number of fans and followers; start measuring behavior through referrals and conversions. , PostRank Did you have any other social media measurement questions we should discuss? Post them in the comments section below! Be social, don’t just 6. What are some of your favorite social media monitoring tools?   .   —which could be traffic, leads, engagement—and design your strategy based on that. Argyle on-demand webinar Social Mention 5. What about the value of a Facebook like or a Twitter follower?   do How do you determine the value of your connections on Twitter/Facebook/LinkedIn? This is a question many marketers are now posing. When you start experimenting with it, make sure your data is not just anecdotal and is based on long-term measurement. You will need to use a statistical significant data size to determine that number. “You have got to marinate these numbers for a little while,” said Amber. From a business decision perspective, you need to look at things deeper and measure overtime.   Social Media behaviorlast_img read more

Understanding the New Roles in Marketing

first_imgAnd as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago. In fact, a collection of new roles has emerged, and they’re growing in importance within many marketing teams. Let’s examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team.New Marketing Roles of Growing ImportanceMarketing Operations / Pipeline SpecialistMarketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing’s role) and work (Sales’ role) the highest quality leads, something HubSpot has grown fond of calling “SMarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole.  Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin, a HubSpotter in a marketing operations role adds: “We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.” Customer Evangelist / Customer Experience ProfessionalsIn 2011, Forrester released a report called “The Rise of the Chief Customer Officer.” The report detailed a trend existing among B2B and B2C companies alike — hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role (“CCO”), we’ve seen this trend at all levels in companies.  Roles under this subset include community managers, customer experience designers, and customer communications officers. Skills and focus areas range, but the customer evangelist is essentially the internal voice of the customer within a company. Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers’ experiences with the company easy and rewarding. Beyond being “the right thing to do,” creating a positive customer experience actually drives results. In fact, according to Nielsen’s April 2012 Global Trust in Advertising report, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical.Inbound Marketing StrategistIt’s no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. “More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix,” writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead’s decision-making process. Gaines writes: “SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.”Lead Nurturing SpecialistAs most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision. And research shows that personalized marketing leads to more customer conversions than generalized communications.The lead nurturing role in an organization is steeped in customer and lead data. According to that same AMA/Duke University CMO Survey, “The ability to leverage information about customers in order to deliver and demonstrate value opens the door for marketers to fill the role as analysts and ‘data whisperers.'” Documentarian / VideographerTechnology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. As a result, video as a form of content is on the rise. It’s no surprise then, that 87% of online marketers use video content, according to Outbrain’s State of Content Marketing. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing, making it the top area marketers would invest in for 2012.As part of this investment in video as a content format, many companies are adding videographers to their marketing teams. We asked Chris Savage, co-founder and CEO of Wistia, a video hosting and analytics provider, what companies should look for when hiring video talent. “Adding the right videographer to your team can unlock an entire new channel of content for you,” said Savage. “The key is finding someone who has a mix of skills that complement your existing team. Besides just the basics of lighting, shooting, and editing, you really want someone who has a strong sense for what topics will be most successful on video.”Partnership / Co-Marketing ManagerCo-marketing is the practice of two, complementary companies collaborating on content or marketing initiatives. As a result, co-marketing brings fresh perspectives to your marketing initiatives and helps each company reach an audience that might not otherwise have found them. Dan Slagen, head of global marketing relations at HubSpot leads our co-marketing initiatives. Dan explains, “We partner with like-minded companies on projects that will help promote the marketing industry. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”Changes to Existing RolesIn addition to the growing prominence of some newer roles, a number of existing marketing roles have begun to change and adapt as well. Here are some top trends we’ve noticed.Social Media as a Core SkillFive years ago, a marketing department might have hired a young graduate to head up its social media strategy. But according to the 2011 Webmarketing123 State of Digital Marketing report, with an average of 68% of marketers generated leads from social media sites, social media is no longer a specialization but rather a core marketing skill. As such, new marketing hires at every level should be expected to understand and contribute to social media strategies. Analytics as a Core SkillAs you may have noticed above, analytics and data are playing a big role in emerging marketing positions. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015. As marketing departments grow in size and marketing budgets increase, the ability to measure the effectiveness of marketing campaigns and channels will become more and more essential. Read more about how to cultivate a data-driven marketing team in this blog post.The Technology CMOIn a Gartner study, Vice President of Marketing Strategies Laura McLellan asserts, “By 2017, the CMO will spend more on IT than the CIO.” Her assertion is backed by survey data in which 90% of respondents said that the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said.Media Relations: Less Pitch, More SupportAccording to the AMA/Duke University CMO survey, only 53% of companies are using marketing staff for traditional public relations activities, which is a significant step down from 65% in 2011. Talking with Laura Fitton, HubSpot’s inbound marketing evangelist, you’ll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. Even when it doesn’t result in a news story about HubSpot, Laura’s priority is to help journalists make connections and find data for their reports. In all of these developments and newly emerging roles, there are a few overarching trends: The importance of data, useful content, and relationships are on the rise. With these trends in mind, here are a few tips for interviewing today’s inbound marketer. And for those of you on the other side of the interview table, here’s how to get hired as an inbound marketer.What new roles have you added to your marketing team? What roles would you add if you had the capacity? Share with us in the comments.Image Credit: healthrx.com Marketing Jobs Originally published Nov 16, 2012 9:00:00 AM, updated October 20 2016 Topics:center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Ch-ch-ch-ch-changes.” Could David Bowie’s 70s hit be a marketer’s theme song, or what?On a related — but arguably more serious — note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.Just take a look at how the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …last_img read more

What Does a Content Career in Marketing Look Like?

first_img Topics: If you choose this route, it may be tempting to start thinking of yourself as an artist. In fact, writers may have the same impulse. But if you’re working in the context of marketing, you’ll grow your career faster and further if you shake this alluring label, and think of yourself as a business person. Our content is not art, it’s achieving a business end. That doesn’t mean it lacks flair, but it does mean it’s not serving personal purposes. Content creators will find 1) more, better content is created, and 2) others are more excited to work with them when they are less fussy, and more objective with their output. Originally published Apr 23, 2013 1:00:00 PM, updated July 28 2017 I graduated from college with a degree in Renaissance literature and European history.Needless to say, I was qualified for nothing.But I thought maybe a career in academic publishing made sense, and wouldn’t be that hard to come by.Quite wrong, evidently (and in retrospect, quite obviously). A few months later, following a deafening silence from every publishing company in the area, I had me some bills to pay. So I took a job doing some copywriting and copyediting in a marketing department. I had no intention of growing a career in marketing, but it’s the closest I could get to getting paid to “use my words.”Skip ahead some years, and here I am with a career in content, and a career in marketing. At the same time. I often say that, for a content geek, I was born at the exact right time: A few years earlier and I wouldn’t be working in content at all, a few years later and I would have missed the initial content wave in the inbound marketing industry. But luckily, content is fueling inbound marketing right now. That means there’s this whole field where “marketing” and “content” intersect that’s developing right before our eyes, and we have the opportunity to shape it.So I thought it would be good to try to lay out exactly what that career path looks like so anyone starting out, in the thick of it, trying to grow their career in it, hiring for it, or trying to mentor employees can get some idea of what they could be doing. Here’s what I see the opportunities being right now for anyone who is working in this world, or anyone who wants to get into it. WritingMost obviously, a marketer’s career in content (or a content creator’s career in marketing) can take the form of being a writer. You could establish yourself as a jack of all trades — not a bad place to begin if you’re just getting started and trying to find your super power — but as your career progresses, you might consider specializing if you want to stay in a writing function. This specialty could take a few forms; here are some of the most popular:Short-Form Content: things like blog posts, tip sheets, copy for emails, newslettersLong-Form Content: things like whitepapers, ebooks, or even real books (the ones you can hold in your hands … or download on your tablet)Content for an Industry or Persons: specializing in a certain audience, like the C-Suite, or analysts, or perhaps gaining expertise around a particular industry, like manufacturing, insurance, or pharmaContent Format Types: Carving out a niche in specific content format types, like ebooks and whitepapers, research reports, or webinarsWhether you choose to be a generalist or a specialist, focus on creating the highest quality content. While cranking out a high volume is certainly important — dilly dallying around doesn’t cut it when a bottom line is at stake — it doesn’t matter how much you create if the quality is poor.(Note: Regardless of where your career progresses, I firmly believe everyone should start or have some experience in the writing role. It’s extremely difficult to do anything else in this blog post well without a foundation in writing. Remember, even designers will have to work with copy and copywriters.)Design and Multimedia ContentContent creators working in marketing are ideally, at the very least, comfortable with visual content. But marketers less comfortable with the written word are able to grow a career specializing in visual content. Just like those pursuing a marketing career centered around writing, this may include many different tracks:Static visual content, like infographics, data visualizations, or visual social contentVideo content, perhaps even podcastingInteractive content, like the hottest new thing to hit the content waves, parallax scrollingGamification of contentAll marketers have a need for visual content professionals, and many are used to outsourcing that design work, sometimes much to their chagrin. Specializing in the field could give you a leg up on others in the content field, and endear you to colleagues, bosses, and interviewers who aren’t used to working with someone with advanced design chops. Marketing Jobs Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Again, I urge writers working in a marketing function to follow this advice, as well. You can have opinions, but keep them rooted in professional experience, not personal proclivities.EditingIf you’ve mastered the writing function, you may find a career in editing to your liking. I say this comes after the writing function because it’s extremely difficult to be a great editor without having writing skills. This doesn’t mean editors are necessarily better writers than those making a career in writing — sometimes it’s the exact opposite, in fact. But the best editors have gotten their hands dirty as writers in the past, understand how to fill a blank piece of paper with content, can establish a brand’s positioning within a piece of content, and have self-edited and been edited before.In short, not all writers are editors, but all editors should be, or have been, writers.This is a fantastic career path for anyone working in a company that’s more progressive on the inbound marketing wave. They’ll typically think of their content as a commodity, and act as if they’re their own publishing house, or even a media company. You may also find editorial roles within marketing agencies. In both cases, you may find it beneficial to specialize as one would in the writing track discussed in the first section of this post.Content TrainingContent training is a natural offshoot of the editorial role. Depending on the size of your organization, it may be coupled with the editing role or its own position. Again, this is more typically seen in organizations that think of themselves as publishing houses or media companies (even if, by the technical definition, they are not).Content training is a bourgeoning field in marketing for two reasons:Marketing departments need a high volume of high-quality content.There aren’t a lot of people who are equipped to deliver it. Yet.As such, organizations are in the position to have to train and transform their employees into content creators. Often, the people best equipped to do this are those who have spent time in the writing and editing functions, because they’re able to lead by example, and provide critical, specific feedback on precisely what a person needs to do to improve their content creation.Project ManagementProject managers abound in many other fields; why not content? Well, many organizations and marketing agencies already employ excellent project managers, and this career path is a rewarding one for those who want to be close to content, but not up to their ears in words, semicolons, and track changes. These folks will have a few key skills:Organized and deadline-orientedGood communicator, both with internal employees, clients (if applicable), and contractors, freelancers, and vendorsAble to identify the difference between high- and low-quality contentCan ascertain which writers, designers, editors, researchers are the right fit for certain projectsHas enough familiarity with different content types to assess time and budget for project completionThis is an incredibly rewarding career within the marketing and content industries because you still have that feeling of having created and shipped something successful, plus your skills are easily transferrable.Content Channel Measurement, Analysis, and GrowthWhen content and marketing intersect like they do in our inbound marketing world, it’s easy to forget that you can grow your career down the (gasp!) marketing path, too! For example, you might want to spend time considering how content on one channel — say your blog — integrates with content on another channel, like social media. How do you market, and remarket, the content you already have? How do you market individual channels, like your blog? That’s right, your blog does marketing for you, but you also have to market your blog. Same goes for all the other channels on which content lives, and markets for you.Considering how email, social media, blogging, PR, and all the other channels and assets you use for content can be scaled, used more effectively, and generate more ROI, is a career that’s excellent for those with content chops, and a love for and interest in inbound marketing.I’m sure there are other opportunities out there for marketers that want to specialize in content. What other ideas do you have for those looking to shape a career in inbound marketing, as well as content? Image credit: Marilyn Roxielast_img read more

The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday

first_img Originally published Sep 27, 2013 3:00:00 PM, updated February 01 2017 Marketing Case Studies Topics: Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing.You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those few individuals who updated their photos today. Or, maybe you’re just eying the clock, bored out of your mind.We feel you. We know it’s been a long week. And we wanted to help. So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. Puppies, kittens, babies — all are fair game. If you need a little afternoon pick-me-up, keep on reading and prepare to awwwwwwwwww.10 Adorable Marketing Campaigns That’ll Make Your Face Melt1) P&G, “Thank You, Mom” This is seriously one of my favorite ads of all time. Adorable, coordinated kids. Loving moms who sacrifice everything for them. And then those adorable, coordinated kids grow up to be champions — all because of their moms. Honestly, it’s getting me a little teary just writing about it right now. So go on — watch it. I dare you not to be moved.2) Volkswagen, “The Force”This ad also features a cute kid (noticing a pattern here?) — but this time, the boy isn’t sporty. Instead, he’s a Star Wars lover who believes he has superpowers. I won’t ruin the adorableness anymore … just watch the video below.3) GEICO, Customer DelightA crucial part of any inbound marketing strategy is something that lots of people forget about. It comes after you attract someone to your website, convert them to a lead, and eventually sell to them as a customer. After allll of that, you’ve still got work to do: you’ve got to delight your customers so they are yours for life. There’s lots of ways to make your customers happy, but GEICO embraced cuteness in the video below. Heck, it’s even a good lead generation tactic as well — I’m not even a customer and I’m feeling delighted after watching it!4) Pedigree, Police Dog Sometimes, animals just make the funniest expressions. They are not only hilarious, but also adorable. I mean, just look at them pretending to be human! And that’s why the below ad is just so darn cute. If you were in that same situation, you know you’d look EXACTLY the same.Image credit: Ads of the World5) AT&T, It’s Not Complicated “Grandma”So some people have harped on these ads, but I think they are delightfully adorable. The kids are pretty hilarious and apparently it’s unscripted — which makes it even more aww-inducing. 6) Coca-Cola, Game Day Super Bowl MomentsBack at Content Marketing World, we heard about a really cool — and adorable — interactive campaign by Coca-Cola. As a way to promote its brand during the Super Bowl, Coca-Cola created a live, digital experience where people could watch the Coca-Cola polar bears react to moments in the game. Even if you’re not a hardcore football fan, you can’t help but admire the cuteness of three polar bears and a penguin dancing below. Check out their whole YouTube channel to see parts from the rest of the campaign.center_img 7) ASPCA, International Rabbit DayIn case you didn’t know … today is International Rabbit Day, and the ASPCA is celebrating in the best way possible: by tweeting rabbit pictures! A brilliant, and adorable, way to celebrate through Twitter, if I may say so myself. And, if you need more aww moments than this post contains, follow the ASPCA for more rabbit pictures throughout the day.A very special #RabbitDay shout out to our very own @KeeleyMangeno’s adorable bunny, Kannoli! pic.twitter.com/d7U4jZtoRe— ASPCA (@ASPCA) September 27, 20138) Dumb Ways to DieIf you had to remind people to be careful on public transit, how would you do it? With wagging and scolding? That might not work so well. The Australian Metro decided to get cute with this animated diddy. Warning: It can and will get stuck in your head all day … but you won’t mind because it’s so darn cute.9) Hipmunk’s ChipmunkSometimes, you don’t even need for an animal to be real for it to be cute. Hipmunk’s chipmunk, though technically a cartoon, is probably one of the cutest animals out there. It’s just so cheery and adorable! Check out Hipmunk’s Facebook page to see how precious (not to mention versatile) the chipmunk mascot can be. 10) Kleenex Cottonelle And last, but certainly not least, Kleenex Cottonelle released this ad that really only needs one word to describe it: puppy! Don’tcha just want to snuggle that pup after watching it?   Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

PM Says Government is Against Corporal Punishment in Schools and Society

first_img Prime Minister, the Most Hon. Andrew Holness, says the Government is committed to not only ban corporal punishment in schools, but generally in the society, so that it is no longer an option. Prime Minister, the Most Hon. Andrew Holness, says the Government is committed to not only ban corporal punishment in schools, but generally in the society, so that it is no longer an option.“I wish to declare that I am totally against corporal punishment. I believe that the time has come for the Parliament to have a debate on this issue and finally declare corporal punishment at an end, both within public institutions and as a means of discipline available to parents,” Mr. Holness said.He was delivering a Statement in the House of Representatives today (November 7) on the United Nations Development Programme’s Sustainable Development Goals (SDGs).The Prime Minister highlighted the alarming findings in the recently launched UNICEF Report – ‘A Familiar Face: Violence in the Lives of Children and Adolescents’, which shows the high number of Jamaican children who die violently and who are regularly subjected to sexual violence and violent discipline in their homes, schools and communities.The report notes that eight in 10 Jamaican children in the two to 14 years age group experience violence as a form of discipline. It also adds that 47 children were killed by violent means between January and October of this year, based on police statistics. Already, more children have been killed violently this year than in 2016.Mr. Holness said the banning of corporal punishment would be a “forward-leaning step” in taking a stance against violence generally “and it would send a powerful message about the State respecting the inviolability of the person, whether or not that person is a child or an adult”.“Again, I think it is a matter that we would have to debate here, but I think the time has come with such a report with our commitment to the SDGs. I don’t see how we can maintain this aspect of our culture and claim that we want to advance as a modern civilised society,” he added.The SDGs replaced the Millennium Development Goals (MDGs), which started a global effort in 2000 to tackle the indignity of poverty.The MDGs established measurable, universally agreed objectives for tackling extreme poverty and hunger, preventing deadly diseases, and expanding primary education to all children, among other development priorities.The SDGs are part of the United Nations 2030 Agenda for Sustainable Development, which was adopted by the General Assembly in September 2015. It emphasises a holistic approach to achieving sustainable development for all Mr. Holness said the banning of corporal punishment would be a “forward-leaning step” in taking a stance against violence generally “and it would send a powerful message about the State respecting the inviolability of the person, whether or not that person is a child or an adult”. Story Highlights The Prime Minister highlighted the alarming findings in the recently launched UNICEF Report – ‘A Familiar Face: Violence in the Lives of Children and Adolescents’, which shows the high number of Jamaican children who die violently and who are regularly subjected to sexual violence and violent discipline in their homes, schools and communities. last_img read more

Man charged with seconddegree murder robbery in NS businessmans death

first_imgSYDNEY, N.S. – A 28-year-old man has been charged with second-degree murder and robbery with violence in the death of a prominent Nova Scotia businessman.Jim Matthews — co-founder of a financial planning business in Halifax — was found dead at in his apartment in Sydney last Tuesday.Cape Breton Regional Police Chief Peter McIsaac said Aaron Shaun Young of New Waterford has been charged in the 54-year-old man’s death.Young is also facing firearms and robbery-related charges for two separate incidents in New Waterford last Monday, said McIsaac.“These offences occurred subsequent to the homicide of Mr. Matthews,” said McIsaac, noting that Young was charged early last week in those armed robberies and was remanded into custody.“Our investigators were quickly able to identify Mr. Young as a suspect, and we knew that there was not an individual at large in our community after committing a homicide, and we were satisfied that there was no ongoing risk to public safety.”Matthews split his time between Halifax and Cape Breton, and was part-owner of the market building where his body was discovered.The coal miner’s son co-owned Matthews McDonough Financial Planning Inc., in Halifax.Originally from Sydney Mines, he had a passion for revitalizing Sydney’s downtown core. He owned several office buildings in the city, including the popular Prince Street Market.“He wanted to help revitalize downtown. He was passionate about it and the building is up and running and a success.” John Tompkins, his long-time business partner, said Aug. 31.“Jim was a guy that was up at 3:30 or four o’clock in the morning and was out for a run and an hour bike ride before you had your coffee. You could never match his energy and his zest for life.”Young appeared in Sydney provincial court on Friday and is scheduled to appear in court again Oct. 10.last_img read more

Manitoba adopts Jordans Principle to help First Nations children

first_imgAPTN National NewsThe motion that introduced Jordan’s Principle to Canada was voted on in the House of Commons in 2007.It was passed unanimously by members of Parliament after Jordan River Anderson, a First Nations boy in Manitoba died in hospital while Canada and the province fought over who would pay for his nursing at home.But implementing the plan to put First Nations children on the same footing as off-reserve kids is taking more time.APTN’s Dennis Ward now on Manitoba’s plan.last_img read more