Axis Scoops Two UK Clean Tech Awards

first_imgAberdeen’s Axis Energy Projects has won two national awards for its innovative Tension Leg Buoy technology that is being developed for deployment in the floating offshore wind sector.The Axis TLB is a substructure and mooring system that provides controlled stability, roll and pitch for wind turbines. It comprises a subsurface buoy that supports the wind turbine. The buoy is fixed, by tensioned tethers, to a modular gravity base anchor / foundation on the seabed.The TLB additional benefits are its off-site pre-cast fabrication, a relatively small seabed footprint, no need for piling or jack-up vessels and a simple decommissioning process. It also offers the potential for wave power.The two awards (wind and natural energy categories) were made at the Rushlight Show in London on January 30. Rushlight brought together cleantech developers with the investment community and businesses looking to source suppliers and partners.John Baross, founder and managing director of Axis, said: “It’s fantastic news that our technology has been recognised by an independent panel of experts at the Rushlight Show. It’s a great boost for the Axis team as we take forward our technology for commercial deployment in UK and overseas waters. We have used our experience and technical knowledge of working in the offshore oil and gas sector for 20 years to design the TLB™ for use in the floating offshore wind sector.”A 2018 study by Strathclyde University’s Department of Naval Architecture concluded that Axis’s Tension Leg Buoy technology, compared with other Floating Offshore wind concepts, “demonstrates better stability performance, flexibility in installation and transportation, reduced requirement for water depth, lowered tether/tendon tension fluctuation with free flooded central column and possibility of integrating a wave energy device to form a multi-energy complimentary system.”last_img read more

Obua takes over lango province ahead of FUFA drum kick off

first_imgWhereas Obua’s arrival is considered a big boost to the team, Moi says they are aware that their encounter with Buganda Province won’t be an easy match since they will be facing defending champions.Geoffrey Omara, the chairman Fans Association for Lango Province, says they have embarked on a fundraising drive to secure sufficient funds for the team.About 16 provinces have been created and confirmed to participate in the second edition of the FUFA drum tournament.******URNShare on: WhatsApp FUFA Drum competitions participating provinces. PHOTO via @OfficialFUFAKampala, Uganda | THE INDEPENDENT | The former Uganda Cranes striker, David Obua has pitched camp in Lira town to coach the Lango Province team a head of the FUFA drum kick off this week.Obua, who arrived on Tuesday afternoon, is overseeing the training of more than 40 players who have camped at Uganda Martyrs University, Ngetta Campus. His arrival triggered excitement among team members who have been undergoing drills ahead of their tie with Buganda Province at Bishop SS in Mukono district this weekend.Shortly after his arrival in Lira Town, Obua appeared on major radio stations to drum support for the Lango Province team and promised better performance in the second edition of FUFA Drum competitions, which started two weeks ago.Obua said he was in Lira for good performance, saying Lango region is known for producing good players and athletes and assured soccer fans of clean results. He urged them to support the team so as to deliver credible performance.Daniel Moi, the Spokesperson Lango Province is optimistic that the arrival of Obua combined with a number of senior players like KCCA’s Allan Okello among others; they are destined for victory in their first match against Buganda Province in Mukono this weekend.last_img read more

Coleman returns to city after brief stay at Gateway

first_imgColeman has participated in preseason scrimmages with the team and has participated in all team workouts—minus one week to sort out his enrollment—since his return to the district.“Jaylen is fully eligible to play with the USO team and actually did a great job during our preseason scrimmages,” Obama Academy athletic director Andre McGee said. “We’re really excited to have him back in position with us and we believe that he is going to do everything that is expected for his pursuit of an athletic scholarship.”USO head coach, Lewis Berry, who coached Coleman at Peabody the past three seasons, was unreachable for comment.“It feels good to be back to what’s familiar,” Coleman said. “My experience at Gateway was great. Coach (Terry) Smith was one of the best coaches that I ever had. I’d made friends there and the move is bittersweet. But it’s the best one for me.”In a brief statement Smith said that Coleman “with his family issue (and with their discretion) has decided to leave the program.”He is currently being looked at by as many as 10 major college programs, including Virginia, Purdue, West Virginia, and Pitt. But Coleman really wants to be a Cincinnati Bearcat.“When I visited the school this summer, I really felt comfortable there,” he said. “Out of each of the schools that are interested in me, I think I really want to go (to the University of Cincinnati).”His stepmother Tashika Cox said upon arrival back in the district, Pittsburgh Public Schools gave him two options for attending school.“Since Obama Academy is a magnet program, we had to notify the program beforehand if Jaylen was going to be attending there,” she said. “Since we were obviously too late to make that decision, they gave him the option to enroll in the Boys Academy at Westinghouse or University Prep. Jaylen really wanted to play for the USO team, so he chose UPrep.”Coleman, known for his running ability, will, as he has in the past, also play at running back for USO. A situation that he described as “back to normal.”(Malik Vincent can be reached at malikvincent@gmail.com.) by Malik VincentAccording to USO (U. Prep, Sci. Tech and Obama) for senior linebacker Jaylen Colman, “there is no place like home.”His stay at Gateway High School in Monroeville was cut short by what he described as “family issues that forced him to move back into the city.”The talented multi-position former Peabody football star will attend Pittsburgh University Prep at Milliones for the 2011-12 school year. JAYLEN COLEMAN last_img read more

Saint Martin’s Harvie Social Justice Lecture Features Award-Winning Historian

first_imgFacebook0Tweet0Pin0 Saint Martin’s University is an independent four-year, coeducational university located on a wooded campus of more than 300 acres in Lacey, Washington. Established in 1895 by the Catholic Order of Saint Benedict, the University is one of 14 Benedictine colleges and universities in the United States and Canada, and the only one west of the Rocky Mountains. Saint Martin’s University prepares students for successful lives through its 23 majors and seven graduate programs spanning the liberal arts, business, education, nursing and engineering. Saint Martin’s welcomes more than 1,100 undergraduate students and 400 graduate students from many ethnic and religious backgrounds to its Lacey campus, and 300 more undergraduate students to its extension campuses located at Joint Base Lewis-McChord and Centralia College. Visit the Saint Martin’s University website at www.stmartin.edu. Submitted by Saint Martin’s UniversityDrawing on Martin Luther King Jr.’s writings and speeches, Michal Honey, Ph.D., will engage the Saint Martin’s community in a discussion exploring new directions to take in the wake of the 2012 elections. Honey’s lecture, “Post-Election 2012: Revisiting Martin Luther King’s Unfinished Agenda,” is the next event in the 2012-13 Robert A. Harvie Social Justice Lecture Series. The lecture will take place at 4 p.m., Friday, Nov. 9, in Harned Hall, room 110, on the Saint Martin’s University campus, 5000 Abbey Way SE. The free event, followed by a book signing and social hour with the author, is open to the public.A former civil rights and civil liberties organizer in the 1970s, Honey holds the Fred T. and Dorothy G. Haley Endowed Professorship in the Humanities at the University of Washington, Tacoma and previously held the university system’s Harry Bridges Chair of Labor Studies. He authored Going Down Jericho Road: The Memphis Strike, Martin Luther King’s Last Campaign, and other books of labor and civil rights history. His Black Workers Remember: An Oral History of Segregation, Unionism, and the Freedom Struggle (1999) received an award from the Southern Historical Association (SHA), among others, and his Southern Labor and Black Civil Rights: Organizing Memphis Workers (1993) won SHA and Organization of American Historian awards. In 1985 Honey won the OAH’s Charles Thomson Prize for his article on white Unionist resistance to the Confederacy. His talks are well known for taking a critical perspective on the past and present, using narrative, images, and song.The Robert A. Harvie Social Justice Lecture Series, now in its seventh year, was created by Saint Martin’s University Associate Professor of Criminal Justice Robert Hauhart, Ph.D., J.D., chair of the University’s Department of Society and Social Justice, to raise awareness of social justice issues within the community and to honor the work of Robert A. Harvie, J.D., former professor and chair of the Department of Criminal Justice at Saint Martin’s.last_img read more

Suneagles Golf Course Options Explored as County Huddles on Fort Monmouth…

first_imgBy Laura D.C. KolnoskiFORT MONMOUTH – Flexibility is on the agenda as Fort Monmouth Economic Revitalization Authority (FMERA) members continue meeting with Eatontown officials to explore alternative scenarios for the future of Suneagles Golf Course.After no qualified bidders came forth in response to FMERA’s Request for Offers to Purchase (RFOTP), fort planners are willing to tweak the parameters of their original vision for the 171-acre property, which includes the 37,125 square-foot historic fort officers club, Gibbs Hall. Opened in 1926 on land owned by Max Phillips of the Phillips Van Heusen Clothing Company, the 18-hole golf course was designed by A. W. Tillinghast. The parcel also includes two hard surface tennis courts, an outdoor pool, pro shop and sports bar.A 150-room, 20,000 square-foot hotel/conference center envisioned for the site could be an obstacle discouraging bidders and is being reconsidered. Speaking at FMERA’s monthly meeting on May 18, Executive Director Bruce Steadman said the agency will issue a new RFOTP updating its failed predecessor, based on a blueprint created some ten years ago.“Our plan was different then,” Steadman said. “The hotel community is reluctant because traffic isn’t coming here now to stay overnight. The property itself doesn’t lend itself to a resort center. Hotels obey main paths so this isn’t a great location. We hope to have progress on a new RFOTP in June.” In recent months, FMERA officials have stressed that if a potential bidder comes forth with a viable alternative plan for a fort site, they will consider it.Meanwhile, negotiations continue between FMERA and the Monmouth County Board of Chosen Freeholders on a fiscal plan by Freeholder Lillian Burry, the county’s FMERA representative, to finance the purchase of Fort Monmouth from the U.S. Army, which still owns it. As the Two River Times first reported in April, the Monmouth County Improvement Authority, a semi-autonomous agency with members appointed by the freeholders, would back bonds, allowing FMERA to purchase the remaining fort parcels from the Army for a single payment of $33 million. About $10 million would be paid back by FMERA by year’s end through proceeds from the sale of three Oceanport parcels currently in the works, and pay back the entire loan over seven years.“Meetings are ongoing with the freeholders, the Improvement Authority, and FMERA as we are still working on the conditions of county involvement,” Burry said on May 23. “It’s a contract so we are finalizing the commitments on each side. Once we have an agreement, the freeholders will vote. I fully anticipate it will all fall into place.”Earlier this month, the freeholders recognized FMERA for its economic development efforts, including creating jobs and housing, noting its “success in finding commercial businesses that believe there are opportunities to revitalize Fort Monmouth.”“The time for lamenting the fort’s closing is over,” said Freeholder Director Thomas Arnone. “FMERA’s efforts have shown that Fort Monmouth can be transformed into a totally different use. Its ambitious goals will benefit county taxpayers. The goal is to convert this base into a planned community that will be unique in New Jersey.” More than 5,600 jobs were lost or transferred out of the state after the Army opted to close the fort in 2005. Burry said the mixed-use strategy outlined by the original fort redevelopment plan is working. She said the biggest success to date is the relocation of data management company CommVault, with over 900 employees working at the new 650,000 square-foot facility in Tinton Falls. When completed, CommVault’s new world headquarters will employ more than 2,500.“Those who thought this property would turn into a ghost town were wrong,” Burry said. “Now, instead of a setback, FMERA sees the redevelopment project as a huge opportunity.” The authority’s goal is to develop 1,585 housing units, 300,000 square-feet of nonprofit, civic, government, and educational space; 500,000 square-feet of retail; and 2 million square-feet devoted to offices, research, and other commercial uses; and open/recreation space.“Everything we do sets a precedent,” said FMERA Chairman James V. Gorman. “I don’t like the delays but I can understand it. We’ll get there.” A public comment period on the fort’s conveyance ends on May 31. Both county and FMERA officials expressed confidence the deal will be finalized by this fall.In other news, the public is invited to attend Flag Day ceremonies on Fort Monmouth Tuesday, June 14. Details will be available at fortmonmouthnj.com.Caption: The historic Gibbs Hall, the former Fort Monmouth Officers Club that can accommodate up to 600 persons for events, is part of a 171-acre property that will soon be re-offered for sale.Photo courtesy FMERAlast_img read more

How 5 Big Companies Are Marking Data Privacy Day

first_imgmarshall kirkpatrick Why Tech Companies Need Simpler Terms of Servic… A Web Developer’s New Best Friend is the AI Wai… Today is global Data Privacy Day and companies all around the world are marking it in different ways. Below we’ve highlighted some of the activities of Microsoft, Google, Facebook, Opera and IBM.Those actions range from implementing new technologies through making blog posts highlighting existing policies. Do you feel like these companies are responsive to your concerns about data privacy in 2011? Microsoft put up a blog post highlighting its strong security measures baked into Hotmail and Windows Live. That’s nice.European mobile mega-browser company Opera posted the results of an interesting survey it commissioned regarding digital privacy concerns around the world. One highlight:Worried about who is watching you online? Some 38% of Russian respondents were most concerned about social-networking websites having too much insight into their online behavior, far ahead of 15% in the United States and 10% in Japan, where social media ranked number 2. U.S. participants were most concerned about the government (35%). Japan held least trust in shopping sites (33%), while only 5% and 6% respectively in Russia and United States shared the same anxiety. Between 13 and 19% of respondents in each country were not worried about anyone gaining insight into their online activities.Facebook implemented HTTPS secure connections so that users don’t get hijacked by Firesheep and other such programs. The company also faced widespread criticism on privacy, again, now for this week’s move to allow advertisers to sponsor particular status updates from users.Google is hosting a public hearing in Washington DC called “The Technology of Privacy: When Geeks Meet Wonks.” A video of that hearing will be posted on the Google Privacy channel on YouTube. Alma Whitten, Google’s Director of Privacy, Product and Engineering, is clearly committed to balancing peoples’ privacy interests with the interests in innovation held by Google and its users.My favorite big company move is probably IBM’s running of a column on the topic on its Smarter Planet blog. Harriet Pearson, VP Security Counsel & Chief Privacy Officer at IBM, focuses on the Internet of Things and the importance of securing trust through privacy in order to build sustainable technology that can change the world.What’s at stake? Plenty. Getting data privacy “right” is an economic and social imperative. Trust and confidence in the security and privacy of the critical systems of our planet – especially the digital version of its central nervous system, the Internet – is foundational to individuals’ continued engagement and reliance on such things as online commerce, e-health and smart grids. If individual consumers don’t feel that their privacy and security are protected, they will not support modernization efforts, even though the capabilities of technology advancements are proven and the potential benefits to society are extensive.What’s at the forefront of your mind about digital privacy, here on this Digital Privacy Day?Disclosure: IBM is also a ReadWriteWeb sponsor. Top Reasons to Go With Managed WordPress Hostingcenter_img 8 Best WordPress Hosting Solutions on the Market Related Posts Tags:#privacy#web last_img read more

Hamilton targets win as pack scramble for points

first_imgMercedes’ British driver Lewis Hamilton powers his car during the Brazilian Formula One Grand Prix, at the Interlagos circuit in Sao Paulo, Brazil, on November 12, 2017. / AFP PHOTO / EVARISTO SALewis Hamilton and his Mercedes team will be aiming to end an already-triumphant season on a high while the chasing pack scrap for points, positions and prize money at this weekend’s season-ending Abu Dhabi Grand Prix.Much more than pride will be at stake for the middle and lower order teams, as they seek to finish strongly and boost their 2018 budgets, in the twilight showdown at the Yas Marina circuit.ADVERTISEMENT Kris Aquino ‘pretty chill about becoming irrelevant’ Read Next Stronger peso trims PH debt value to P7.9 trillion While the championship is already decided, the leading drivers may well also be challenged by their teammates Bottas, Kimi Raikkonen and Daniel Ricciardo.While they scrap at the front, it will lower down the field that some of the most ferocious battles are likely to take place.The Toro Rosso, Renault and Haas teams are separated by six points, and an estimated payout of around $12 million (10.2 million euros), in sixth, seventh and eighth places in the championship.Renault team boss Cyril Abiteboul, whose outfit are two ahead of Haas and four ahead of Toro Rosso, said: “This race is almost a championship in itself.”As the tension eats up the midfielders, it will be an emotional release for Williams’ Felipe Massa again as he competes in his final race before retiring.The 36-year-old Brazilian said: “I’m looking forward to it and plan to enjoy every moment, to finish my Formula One career on a high note.”F1 may also bid farewell to the Sauber drivers Pascal Wehrlein and Marcus Ericsson, tipped to be replaced next year, and to the McLaren-Honda partnership.McLaren are to be powered by Renault next season while Honda will supply Toro Rosso.The final race of 2017 may also prove the final event with fully open cockpits on the cars before next year’s planned introduction of a ‘halo’ closed cockpit protection system. Kammuri turning to super typhoon less likely but possible — Pagasa Trending Articles PLAY LIST 00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice Howard, Hornets rally to beat Wizards in overtime Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH “But we have not been on the top step of the podium since winning in Austin and we are determined to change that in Abu Dhabi.”Hamilton was the victor in Texas a month ago and, like his team boss, wants to end his season strongly with a 10th victory this year. “I’m going to give it everything in Abu Dhabi,” said the Briton, who has seen rivals Max Verstappen of Red Bull and Sebastian Vettel of Ferrari win the last two contests.Vettel will also be keen to impress again and clinch second place behind Hamilton in the drivers’ championship. He goes into the weekend with a 22-point advantage ahead of Hamilton’s Mercedes team-mate Valtteri Bottas.And Verstappen, buoyed by high praise from Mercedes executive chairman Niki Lauda, will be a threat as he seeks a third win of the season. Three-time champion Lauda last week described the 20-year-old Dutchman as the best young driver to enter F1.“In all my many years in motor racing, Max is the most fantastic young driver I’ve ever seen, no doubt,” said Lauda. “He impresses me – he is aggressive and fast. The only thing I would tell him is to keep his feet on the ground.”ADVERTISEMENT Hamilton has already wrapped up his fourth drivers’ world title and Mercedes their fourth consecutive constructors’ championship, but team chief Toto Wolff said the team is determined to win in Abu Dhabi for the fourth year in succession.“Regardless of what stands in the trophy cabinets back at base, our focus is always on the next race and the next championship,” he said.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“Our goal in Abu Dhabi is quite simple: to give the best of ourselves, to extract the maximum from our ‘diva’ in her final race and to win.“We saw promising pace in both Mexico and Brazil, circuits where we had expected to struggle more than we did, and this is a positive sign of the progress we have made in understanding our difficulties this year. QC cops nab robbery gang leader, cohort LATEST STORIES Japan ex-PM Nakasone who boosted ties with US dies at 101 MOST READ Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA View commentslast_img read more

How Do You Measure the ROI of Social Media? You Don’t.

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketers considering ads always ask me the same thing: “How much should I spend?”It’s a good question — an important question — but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator.This simple calculator allows you to explore how different metrics will impact the profit and ROI you can expect from ads. It will help you get the math right, so whether you have $100 to spend or $100,000, you won’t have to guess at the outcome.  Ready to give it a try? Click here to check out the HubSpot Advertising ROI Calculator.How to Plan for Ad Spend SuccessToo many marketers tell me about getting burnt by ads. They build an AdWords campaign to rank for important search terms, it drives clicks, traffic, and leads, but ultimately their ad spend outweighs the impact of the ads.These marketers end up learning a really expensive lesson — one that could be easily prevented by following these simple steps … 1) Do the math.Ads aren’t right for everyone. Some industries have extremely high competition with astronomical CPCs. Some products have too low of an average sales price for the economics to work.To determine if ads are worth your time, run the numbers specific to your business through our calculator. With the tool you can explore how a change in numbers, a lower CPC or higher close rate for example, will impact a campaign. This will give you a better idea of what it will take to create an ads campaign that makes you money.2) Never set it and forget it.Try not to look at ads as a shortcut. It’s possible to get to a place with ads where they become a recurring source of profit … but typically that’s not how things start.Don’t be surprised when a week after your campaign launches your ads aren’t generating tons of profit. Examine the data and make improvements to your ads targeting, creative, and landing pages.Incremental improvements in clickthrough rates and conversion rates can have a huge impact on profit. Use the ads calculator to explore the impact these changes could have. Watch your ads like a hawk for the first month and you’ll avoid big mistakes.3) Don’t place your ads in a vacuum.Ads act like a megaphone to amplify your marketing campaigns and content. The more complete and well developed your campaigns are, the better your ads will perform.Think about it: Which ads do you think perform better? Those promoting your homepage or those promoting a remarkable piece of content that helps someone?Bingo. Those promoting awesome content.Campaigns that use ads should be treated like other campaigns. Establish your goals first, build great content, focus your message and optimize your landing pages, then figure out how ads can help amplify your message. Taking this combined approach and only using ads as a strategic component of your marketing campaigns will pay off.So how much should you actually spend on ads?Assuming you’ve run the numbers and now know what you can expect in terms of profit and ROI, it’s time to launch a campaign. To do this you’ll have to make two budget decisions, regardless of where you are advertising:Total campaign budget or duration: How much do you plan to spend in total? How long will the ads run for? Be aware that if you don’t set a limit there will be no maximum or end date.Daily budget: How much do you want to spend a day?There are two ways I see most marketers use ads, short-term and long-term. Let’s take a look a both …Short-term ads. Budget = at least a few hundred dollars over a month.When marketers use ads for a short-term goal, it’s usually to jump start a campaign or boost content that needs a bump. These ad spends are generally smaller and shorter, but can be large.If you have a few hundred dollars to spend, spend it this way. Create a social post that promotes a piece of content and then use your ads to boost the post. Facebook, Twitter, and LinkedIn all have good solutions for this. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Measure this by assessing the quality of the leads generated after the campaign.Long-term ads. Budget = at least a few thousand dollars over a quarter.Ads can be a great solution in a pinch but if you really want to use ads strategically build them into your overall marketing strategy. This means more consistent, quarterly ad spends.Consider how potential customers make purchase decisions and use ads to influence them. This may mean always relying on search ads or retargeting to make sure prospects find you when they are ready to buy. You’re more likely to accumulate better data taking this approach, which will allow you to get more sophisticated in how you optimize your ad spend.Whatever budget you choose and whichever approach you take, make sure to ask a lot of questions about your ad spend. Even with the right approach, it’s easy to burn through money fast. Safeguard yourself by knowing what to expect and having clear expectations. Originally published Jul 19, 2016 6:00:00 AM, updated August 03 2017last_img read more

How to Get Ahead of the Marketing Learning Curve With Mobile PPC

first_img 3. Make sure your website is optimized for mobile Topics: websites using HubSpot are mobile-ready 4. Get ahead of the mobile learning curve. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published May 27, 2011 9:00:00 AM, updated October 20 2016 Testing various campaigns targeted toward mobile device usage will help you learn how different keywords, ad copy, and landing pages perform on different devices. If you start testing now, there is no doubt you will be way ahead of the curve when the rest of the business world starts getting in on the action. 2. You can target local consumers when they are ready to buy. 1. You can target techies where they’re playing It will be interesting to see how fast businesses adopt different forms of mobile media like PPC. What do you think are the biggest advantages or disadvantages? In AdWords, you can select which devices you want to show your PPC ads by accessing ‘Campaigns Settings’ and scrolling down to ‘Network and Devices.’ Then, you can opt to show your ads on all devices and carriers, or you can manually select which devices and carriers you want to display your ads. The availability of such a deep level of device and carrier segmentation is quite beneficial, because you can set up campaigns for each carrier and device and test the combinations that provide the best results for your business. Not to mention, you can quickly see which devices or carriers are not worth your time.center_img How to Set Up PPC Campaigns to Target Mobile Devices . Although smartphones are quickly becoming the norm, tablets are still only in techies’ hands for the most part. If you have products or services that appeal to the technically advanced, using PPC ads targeted to iPads, for example, will have some serious advantages. What does mobile PPC advertising mean for marketers? Photo Credit: meedanphotos . The ability to segment mobile devices for PPC is new. If you don’t have a website that is designed for mobile use, it’s easy enough to opt out of showing your PPC ads on mobile devices all together. However, this does not protect you from showing up in organic search results. Whether participating in PPC or not, any serious marketer should make sure its business has a website that is mobile ready. (Note: All ) It’s important to note that websites built with Flash are no good on iPhones, because Apple doesn’t recognize Flash at all. PPC The ability to target by geographic location (down to the zip code) has existed forever in AdWords. However, combining this capability with mobile device segmentation gives local businesses an opportunity to target people who are searching on their phones. Consumers who are searching on their phones are most likely on the go, so you can target them with specific offers to get their business!last_img read more

How to Grow Inbound Links With Guest Blogging Opportunities [@InboundNow #34]

first_img ! “Become a contributor” OR “Become guest writer” 4. Personalize Your Blog Outreach Messages Avoid reposting the exact same content you have on your site to another site. You can run into duplicate content issues, which is not a good thing in the eyes of search engines.  are two other directories to check out if you strike out with followerwonk. Keyword-Specific Anchor Text “Submit an article” is bad. Runtime: 12:46. Most blogs have contact information somewhere on the page or social media icons for you to contact them via Twitter, Facebook, or LinkedIn. Make sure you do your homework before starting off the conversation. There is nothing worse to a blogger than a blind pitch. “Suggest a guest post” Check out other episodes of Inbound Now Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Contribute to our site” Reaching out to bloggers with a form email is going to annoy the blogger and yield few guest blogging opportunities. Twellow A great way to find guest blogging opportunities is by using advanced search queries in Google. By combining a keyword phrase with any of the variations below, you can pull back a targeted list of sites that accept guest posts and will more than likely allow you to link back to your own content. Twitter directories can be a great place to find relevant people in your industry. “Become an author” subscribe is good! “(Write for our) guest column”. Use Social Media  You’re probably already aware of other blogs in your particular industry. If you know the go-to blogs in your space, reach out to them, and see if they accept guest posts. Use Advanced Search Queries Did you enjoy this type of episode of Inbound Now? Do you like the shorter version? Followerwonk.com Common phrases used by sites looking for guest content: , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Inbound links are by far the leading factor in how well your website will Use Google Blog Search to Find Authoritative Blogs in Your Industry and Once you have exhausted the known blogs in your space and have searched high and low on Google using some advanced queries, it’s time to turn to social media. @DavidWells . Here are several tips for finding guest blogging opportunities that can help you increase inbound links to your website. drop me a line here. http://www.mysite.com Before diving into the guest blogging world, you should have already grabbed all of the low-hanging links you possibly could from existing relationships. Did you ask friends, family members, colleagues, business partners, or evangelical customers with a website for a link yet?  Doing a gut check of the site means making sure the site is credible and has “followed” links before you submit your hard work (content) to them. Having the link look like 1. Do a “Gut Check” of the Site If so, good job! If not, why not? Originally published Aug 11, 2011 11:01:00 AM, updated October 20 2016 jump-start a brand new blog Leverage Existing Relationships for Links rank organically in search engines bookmarklet Always, always, always 2. Don’t Reuse Your Existing Blog’s Content Do something to pass the “Is this a robot or a real person?” test. In some cases, the blog on which you posted guest content may actually outrank your own site! Instead, rewrite the post completely, or — better yet — start from scratch. Don’t make Google and other search engines angry. or If you are spending the time to find guest blogging opportunities, create new content, and publish it on someone else’s site, it would be foolish not to include a keyword-specific anchor text link somewhere in the body of the post or in your author’s bio. Having the link look like Inbound Now Feedback Wanted! “Send a guest post” You can easily check for nofollow links with the Guest Blogging Reference a recent blog post the blogger has written, and find a question they might have asked on Twitter, and try and answer it. As marketing and the internet evolve, so shall the show! for Chrome. personalize your outreach. Photo credit:  is a tool that allows you to scan Twitter based on keywords in a user’s Twitter bio. It then sorts the users by follower count (or “influence”). This can give you a pretty good list of people to see if they are blogging or are linking to other industry-specific blogs you haven’t already found. 3. Keyword Specific Anchor Text is Key or a Search for the keyword phrases you’re targeting on your own website and scan the search results. Blogs ranking higher for a particular keyword phrase are most likely more authoritative in the eyes of Google, so generating an inbound link from them will be a little more powerful than a link from blogs on subsequent search engine results pages. 4 Things to Keep in Mind After Finding Guest Blogging Opportunities What topics would you like to see covered? Are there any particular guests you would love to see? Let me know in the comments below or tweet “Write for us” or “Submit a guest post” / “Submit post” / “Submit blog post” “Add blog post” Guest blogging is one of the most credible ways of building keyword-rich, authoritative inbound links to your site. Guest blogging will also help build your authority/thought leadership in your industry and can help Topics: In this episode of PhotoDonuts A followed link means that the link will indeed pass SEO credit to your site. Links with a rel=”nofollow” attribute carry no SEO value in the eyes of Google. Wefollow . Quirk search status plugin If you need to do some digging, Google’s Blog Search can be a good place to start.last_img read more