Interested in screening your films at film festivals? Here are five reasons why you should consider volunteering before you start making submissions.When you look at the huge number of submissions and all the competition to get into major film festivals, the odds of getting your project in can seem nearly impossible. However, if you’re eager enough, one great way to really learn how to get into your ideal film festival is simply to volunteer.Volunteering is much less competitive, and it can be a good way to make connections, see some great films and panels, and even support the filmmaking community.Let’s look at five of the best reasons to volunteer at film festivals — and how to maximize your time and personal investment.1. Free AccessWhile film festivals are forces of good for filmmakers and film fans alike, one downside is that they can become pretty pricey to attend. Your major festivals like Sundance and SXSW can cost upwards of $1,000 if you’re looking for a full badge or pass. So, if for no other reason, you should consider volunteering to get into festivals for free. Yes, you have to work, but many festivals reward their volunteers with passes that they can use on off days — or other opportunities to check out screenings, panels, and events.2. Get to Know the Programming StaffImage via Life and Times.Having covered festivals for several years (and even having been lucky enough to attend as a filmmaker), I will tell you that it’s the best way to meet the staff, programmers, and founders — or organizers. Festivals are really immersive environments, and you can easily find yourself spending 16-hour days with the same people over the course of a weekend — or sometimes a full week. It’s in those times that you can really get to know the key people involved and understand how they work.3. See the Movies (And What Makes Them Successful)If there’s one piece of advice that I would share with anyone trying to get a film into a film festival, it’s that it’s important to match the right film with the right festival. There are more film festivals in the world today than at any point in the past, and new ones are springing up by the week. Chances are there is a sub-genre, niche, or local festival that is the best fit for you — you just have to do the legwork to find it.Volunteering at festivals is great because it gives you a glimpse into what types of films a given festival shows (features, shorts, or other episodic/series). From there, you can tell if your projects are a good fit — or if you need to look for recommendations for other places more in line with your brand.Here’s an in-depth report on what types of movies get into SXSW (including genres and the cameras they used).4. Make Friends and ConnectionsImage via Jacob Lund.Having volunteered at festivals in the past, I would absolutely say it’s a great way to make new friends and connections — especially if you’ve just moved to a new town or university (as I had). Festivals are usually a good mix of locals and traveling filmmakers, so it’s easy to find people intermingling and introducing themselves as everyone gets to know one another.5. Move Up Next YearWithout stats or figures on this, I still feel safe saying that just about everyone who works in any capacity with a film festival started as a volunteer. Whether it was part time or helping out in some small capacity, everyone has to start somewhere. I’ve seen volunteers become programmers and even festival directors in under five years. It’s about showing up, having a good attitude, and coming back year after year. Once you’re a part of the system — and enjoying your time — volunteering can quickly turn into a bigger role, if not a full-time career.Cover image by Nick Starichenko.For more film festival insights and filmmaking advice, check out some of these articles.10 Things to Know Before Screening at Film FestivalsWhy Independent Film Festivals Matter Now More Than EverThe 10 Best Film Festivals For Up-And-Coming FilmmakersWhat to Include When Submitting Your Film to FestivalsAre Film Festivals Worth the Money?
Topics: Twitter Marketing Data 0.37 128160 3.67 11.84 Veronica 39.04 129017 136364 is that they allow you to do all sorts of interesting data analysis. nprpolitics techcrunch Tweets Per Day What is more interesting than that is what happens when we the graph average number of followers of users at various TPD levels. As you can see by the graph below, a sweet spot emerges. Originally published Mar 2, 2009 8:43:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are a small but siginificant number of users who tweet more than 150 times per day on average, but when added to the above graph they only continue the downward trend to the right. 316651 One of the great things about tools like 144201 Our database includes stats on more than 1.6 million Twitter users Nytimes The “peak” of the curve below is at about 22 tweets per day. Below is a graph of the distribution of those 1.6 million Twitter users’ average number of tweets per day. Notice that most users fall towards the low end of the range, meaning that most users only tweet a few times a day (or less). . 0.81 ijustine 9.64 103.39 the_real_shaq CNNBrk 7.85 177949 0.12 0.53 kevinrose 164864 0.38 User 4.422 148709 britneyspears Users who tweet between 10 and 50 times per day have more followers on average than those that tweet more or less frequently. 174635 ? How much is too much, and why do some people seem to do nothing all day but sit around posting to Twitter? algore 191126 wilw . 142835 twitter 263730 8.06 lancearmstrong 143299 Twitter Grader 129105 ev and the average number of followers for users in the database was 128965 3.48 how often you should be tweeting Ever wonder 205758 Followers 12.13 barackobama 3.98 19.65 mashable 7.33 stephenfry 156223 The average tweets per day (TPD) I measured was aplusk 6.16 226854 2.72
and use the hashtag Intro Marketing Takeaway: Marketing Takeaway: Pay attention to this trend. It could vastly affect your marketing measurement in the future. http://itunes.hubspot.tv Google Allows Users to Block Tracking Finally, Twitter Search to Rank Tweets by Popularity : Don’t get caught with your guard down – pay attention to online conversations so your company is not the victim of a surprise attack. Twitter Is a Popularity Contest karenrubin (Episode length: 27 minutes, 32 seconds) Surprise Guest! – David Meerman Scott Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Nestle / Facebook / Greenpeace timeline (in process) Watch HubSpot TV live at 4:00 p.m. ET on Friday at Episode #85 – March 26, 2010 Headlines Special Guest – Erin Weed ) http://www.girlsfightback.com #HubSpotTV mvolpe Nestle’s Fan Page ), Karen Rubin (@ Marketing Takeaway 2: As always, all the old episodes are in iTunes: erinweed How to interact on Twitter: Include www.HubSpot.tv in your tweet! On the show today is Mike Volpe (@ ) and Erin Weed (@ www.hubspot.tv Marketing Tip of the Week Think about multi layered social media campaigns, like Greenpeace, to make a bigger splash. http://www.erinweed.com Proactively monitor trends to prevent potential social media attacks. If you like the show, please leave a review! Marketing Takeaway: Cookies under fire as regulators move in Forum Fodder Crisis Planning: Prepare Your Company For Social Media Attacks Nestle Faces Social Media Terrorism Originally published Apr 2, 2010 3:00:00 PM, updated July 04 2013 To become more visible in search engines, get on the social media train!
Twitter Demographics The History of Twitter 14. Topics: Twitter Marketing Data Originally published Jun 2, 2010 10:00:00 AM, updated October 20 2016 1. 7. 13. use Twitter to drive traffic and leads Twitter Facts and Figures Most Retweetable Days and Times 5. Before: 11. Visualizing Twitter Conversations in Real-time Information Creation and Circulation Before and After Twitter 10. The Journey of a Tweet The History of Twitter’s Valuation 2. Twitter Territory 12. After: Twitter Twitter on Paper The Path to 10 Billion Tweets from Mashable 4. 15. 16. More Truth About Twitter – Twitter Stats and engage with customers. Facebook vs. Twitter 9. Twitter’s Most Influential Users The Anatomy of a Tweet , while simple, is often a confusing social media platform for marketers and business owners. This post provides a treasure trove of statistics in the form of infographics related to Twitter. This information can empower businesses to better understand and leverage this simple yet powerful platform. 17. If You Printed Twitter As businesses better understand Twitter and how it operates as a communication platform, they can then understand the best ways to 6. Why We Love Twitter 8. 3. What do these statistics mean to your business? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
5) Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search. 6) Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing. Originally published Apr 27, 2012 9:00:00 AM, updated February 01 2017 Thank-You Pages and Email Responders Landing pages should always be followed up by what’s called a ‘thank-you page,’ that confirms receipt of the lead’s information and either provides the offer, or details the next steps for receiving the offer. For example, if the landing page was offering an ebook, the thank-you page might provide the link to access the ebook. If the offer was the free painting consultation we discussed earlier, it might provide a message that someone would be in touch with the lead to schedule the consultation. Thank-you pages can also be accompanied by an automated email response that sends the offer or next steps in an email message triggered by the landing page form completion. This is especially helpful if the offer is something like a live webinar that will take place at a later date/time, and you want the lead to easily be able to save information such as log-in credentials.The critical role of the thank-you page and the email response is to make sure the lead is never left hanging or wondering what will happen next. The More Landing Pages You Have, The Better! We mean it! Put simply, the more landing pages you create, the more opportunities you’ll have to convert visitors into leads.So what about that ominous MarketingSherpa stat we mentioned in the very beginning of this article, which states that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded … ?Luckily, there are a number of marketing software solutions available to marketers, like HubSpot’s Landing Pages tool , that make landing page creation and setup quick and simple for any marketer. No waiting days or weeks for your webmaster or IT resource to do it for you; you can easily create landing pages in minutes! How much are landing pages a part of your business’ marketing strategy? Image Credit: Scott Brinker on Search Engine Land Key Components of an Effective Landing Page Okay, so now you understand what a landing page is, how they work to facilitate lead generation, and why you absolutely, positively need them. But what does a landing page look like? We have a full blog article that dives into a more detailed anatomy of a successful landing page based on industry best practices, but for now, let’s just briefly review a landing page’s main components. Refer to the numbers in the image below: Headline: The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?” Copy: The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct. Keywords: Like any other inbound marketing content, keywords should be used in the page title, headers, and text on a landing page to optimize it for search engines. Social Sharing Buttons/Links: These links enable visitors to easily share a landing page with their connections on social networks like Facebook , LinkedIn , and Twitter , extending the reach of your landing page beyond your own network of contacts, fans, and followers. Hidden Navigation: A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert. Lead-Capture/Conversion Form: The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads. Image: Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing. Any savvy inbound marketer “gets” that once you’ve done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what’s the best way to get them to convert? Landing pages , that’s what!Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. According to MarketingSherpa’s Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business’ homepage, not a special landing page . Furthermore, of the B2B companies that are using landing pages, 62% have six or fewer total landing pages .Landing pages are the heart and soul of an inbound marketer’s lead generation efforts, so why are they still so underutilized? MarketingSherpa cites that the number one reason businesses don’t use landing pages is because their marketing department doesn’t know how to set them up or they are too overloaded. But let’s put a stop to this, shall we, marketers? Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here’s why. What is a Landing Page? First, let’s start with a simple definition:A landing page is a web page that allows you to capture a visitor’s information through a lead-capture form (AKA a conversion form).A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your webinar. You can build landing pages that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they’ve converted on. How Landing Pages Work For a more complete understanding of how landing pages make visitor-to-lead conversions (and reconversions) possible, let’s talk through a hypothetical scenario that will help demonstrate the simple pathway of a visitor into a lead through a landing page.Let’s say you own a professional painting business, and your services include a variety of professional indoor and outdoor paint jobs. You’re a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. You also have several more premium marketing offers like free educational ebooks on painting and free, no-obligation painting consultations.Now let’s say a mother was looking for a professional painter to paint her new baby-to-be’s nursery but was first doing some research into color schemes. She comes across your blog post entitled “10 Popular Nursery Room Color Schemes for 2012” as a result of a Google search, and she clicks through to read it. When she reaches the bottom of the article, she notices a call-to-action (CTA), which is essentially an ad, for one of your offers — a free painting consultation to help her decide which color scheme would work best with the size and type of nursery she’s working with. “That would be valuable,” she thinks, clicking on the CTA and visiting the landing page where she can sign up for her free consultation.The landing page provides some additional information and details about what she will get out of the free consultation, convincing her it’s worth providing her contact information on the landing page’s conversion form in order to take advantage of the offer. She submits her information, and voila! — she’s now a viable lead for your painting business with whom you can easily follow up! What’s more, she wants you to follow up with her. How fantastic does that sound?And this isn’t the only pathway through which a visitor can travel to convert into a lead. In addition to search, visitors can find your site and its landing pages through a number of marketing channels including email, social media, PPC, direct traffic, or referral traffic. Furthermore, they can find your landing pages through calls-to-action you place throughout your website, or directly as a result of you sharing the link to those landing pages in these other marketing channels.They key, as a marketer, is to create these landing pages in the first place, and make it easy for potential customers to find them in your various marketing efforts. 6 Reasons You Need Landing Pages Still not convinced that landing pages can make your marketing and lead generation efforts more effective? Here are 6 more compelling reasons: 1) Easily Generate Leads! If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team. 2) Give Your Offers a Place to Live: Marketing offers and landing pages go hand in hand. Just think back to our painting business example. Without being gated behind landing pages, your offers will do nothing to support your lead generation efforts. The idea is to require your website visitors to ‘pay’ you in contact information for something valuable like an offer, and your landing page is the collections tool. 3) Collect Demographic Information About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out. 4) Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process. Topics: Landing Pages Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
18) Complementary Products BoardOkay, so maybe you have a board for your own products. But you’re super helpful, too … right? Create a board for complementary — not competing — products that your audience would find useful, like AMD does in its “Laptop Bags & Cases” board. What other boards are you using to power your Pinterest marketing?Image Credit: net_efekt 19) Inspirational Industry QuotesMotivate your audience with inspirational quotes from industry thought leaders and experts. The Wall Street Journal adopts this idea in its “Quotes” board, for example. 26) A Day at the Office BoardWhat’s office life like at your company? Give your followers an idea with a board that features the goings on at your office, like Petplan does in its “Just a Day at the Office…” board. 11) User-Generated BoardBecause you can allow other users to contribute their own pins to your hosted pinboards on a user by user basis, this opens up a great opportunity to involve fans and customers in your marketing. Let Pinterest users get in on the action with a user-generated pinboard. You can either gather images and compile them into a board yourself, as the Weather Channel has done through its “iWitness Photos” board, or give specific users permission to pin content to your boards themselves, as Drake University and ModCloth have done. 10) Mission BoardGive your Pinterest followers a sense of your company’s mission and values, like the U.S. Army does in its “Army Values” board and Heart Shaped World does in its “Supporters & Causes” board. 28) Boards Organized By LocationIs your company a franchise? Maybe you just have multiple office locations around the country — or the world! Create a series of boards focused on each of your locations, as Ronald McDonald House Charities has done with its Pinterest account. Topics: 20) Events/Conferences BoardFeature awesome conferences and events in your industry, or create a board to promote an event you’re hosting yourself, as we’ve done at HubSpot with our “Inbound Conference” board. You coming? 12) Blog BoardHighlight your awesome blog content via a blog board. Just be sure each post you pin has a compelling visual within. Grand Image and HGTV both offer stellar examples of blog boards. 27) Newsjacking BoardsThat’s right. You can use Pinterest as a platform for newsjacking, too! The U.S. Army does this nicely with its “U.S. Army Olympians” board, where it highlights U.S. army soldiers who have competed or coached in the Olympics — just in time for the 2012 London Olympics! Peapod did this, too, for the Super Bowl, using its “Super Bowl Party” board to feature snack food and recipe ideas for the big game. 15) Visual Industry Data/Statistics BoardDoes your audience love data? Highlight interesting data and statistics for your industry in a visual way — through charts and graphs! Econsultancy has a cool “Stats and Charts” board, for instance. 14) Testimonials BoardAre people saying nice things about you? Share it with Pinterest! Or take a spin on this idea, like the U.S. Army does through its “‘Thank a Soldier’ Notes” board, seen below. 17) Meme BoardCreating memes to help power your social media presence in general (here’s how!)? Feature them on their own board, as we’ve done in HubSpot’s “Meme-tastic Marketing!” board. 24) Customer Interest BoardCreate boards that play to the interests of your prospects and customers. Jewelry maker Gemvara knows that a lot of its customers come looking for engagement and wedding rings, so its “‘Fit The Dress’ Recipes” board is a great choice. Similarly, HubSpot customer AmeriFirst Mortgage has its “Lavish Landscapes” board for its future and current home-owning clients. With the rise in popularity of visual content, marketers are realizing that Pinterest is a great way to show off their brands’ personalities, engage their social media fans and followers, and even generate some leads along the way. But many marketers — particularly those who represent B2B companies, are still left wondering, what in the heck should I be pinning?Well let me tell you, fellow marketers: You sure do have some options!I scoured Pinterest looking for examples of truly engaging pinboards and realized there are quite a few companies out there doing some really creative things with their Pinterest accounts. So if you’re ready to get your feet wet with visual content, here are 28 creative pinboard ideas to power your Pinterest marketing. And what’s even better? Most — if not all — of these pinboard ideas can be transferable to your own Pinterest account, whether you’re company is B2B, B2C, or nonprofit. Time to get pinning!1) Idea/Inspiration/Example BoardInspire your fans and followers! Think about your target customers’ interests and hobbies, and create a board to give them examples and ideas to inspire them. For example, Grand Image, a source of fine art for the corporate, hospitality, and healthcare design markets, uses its “Color Inspirations” board to inspire its followers with colorful examples, and Drake University uses its “Study Inspiration” board to motivate its student audience. 2) Philanthropy BoardShow off your business’ philanthropic side with a philanthropy board! Pinning images of your employees giving back to the community will show followers that your company cares about the greater good, just as FedEx has done through its “FedEx Community Involvement” board pictured below. 9) Employee BoardGive Pinterest users the opportunity to get to know the awesome people behind your brand. Petplan Pet Insurance does this creatively in its “Meet the Team” board, in which it features most of its team members with a furry friend. Furthermore, Salesforce uses its board to highlight why its employees love working at Salesforce, and Peapod profiles its employees in its “Peapod Pros” board. 7) Behind the Scenes BoardWhat happens behind the scenes that makes your company run like clockwork? Give your Pinterest followers the inside scoop with a board that highlights just what happens behind the scenes at your business. Peapod does this well with its “Where in the world is that Peapod Truck” pinboard, and General Electric makes machinery fascinating in its “From the Factory Floor” board. 5) Customer Success BoardHighlight your customers’ successes in one of your boards as Salesforce does in its Customer Success Stories” board, populated mainly by video pins. 8) Contest BoardUse your Pinterest presence to hold a contest and motivate your followers to action, like GE does with its “Freshpedition Sweepstakes” board. You can also highlight submissions to past contests, as the manufacturing company does in its “#GEInspiredMe” board. Originally published Aug 6, 2012 7:34:00 AM, updated October 20 2016 Pinterest Marketing 21) Brand Lifestyle BoardCreate boards that appeal to the lifestyle your brand promotes. Chronicle Books does this well with its “Library Love” board, for instance. 25) Industry Cartoons BoardUse a board to feature funny industry cartoons, as MarketingProfs does in its “SnarketingProfs” board. HubSpot has a board like this, too! 4) Video BoardPinterest isn’t only for pinning pretty images. Users can pin videos, too! So if videos are a part of your marketing mix, create a board just for them as Gemvara and Econsultancy have done below. 23) History BoardAppeal to the history buffs in your audience. Compile a board to highlight your history, whether its the history of your business — like in Intel’s “Our Heritage” board — or the history of your industry, as MarketingProfs features in its “History: Vintage Marketing” board. 16) Industry Infographics/Diagrams/Flowcharts BoardSimilarly, if your audience is crazy for industry-related infographics, diagrams, or flowcharts, create a board just for them, whether you’ve created them yourself or collect them from the web. Mashable has a board just like this, as does Intel! 6) Products/Services BoardWe don’t recommend you litter your Pinterest presence with product-specific pins, but we think one or two boards dedicated to your products and/or services is just fine. AMD, for example, has a board dedicated to its technology, and we have one at HubSpot, too, featuring a peek at our marketing software. 13) Content/Resources BoardPiggybacking on the blog board idea, create a board to showcase some other awesome content and resources, whether its content you’ve created or content you’ve aggregated from other sources. Petplan does this well with its “Healthy Reads” board, and HubSpot even has its own “Helpful Marketing Ebooks” board. 3) Marketing Campaign BoardUse one of your boards to feature one of your latest marketing campaigns. DoubleTree hotels, for instance, uses one of its own to highlight images depicting its “Little Things Project Tour” campaign, which travels the country to bring the guests of its hotels little things that make a big difference when traveling. DoubleTree also uses its board to link to its Facebook page about the campaign to encourage engagement there, as well. 22) Industry Tips BoardOffer some tips! You can either pin original tips you’ve visually optimized, or pin content like tip-focused blog posts you’ve written or aggregated from others. Take a look at how Petplan and CNET do it. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The Right Content to the Right Person at the Right TimeAt the end of the day, inbound marketing is about relevancy. You earn new leads because you publish quality content that is relevant enough for someone to download and read. But what happens after they convert? For a lot of marketers, inbound methods stop here — and they shouldn’t. The way to keep leads engaged and turn them into happy customers is to extend that relevant experience throughout their decision-making process.Here’s how it works in HubSpot 3: A website visitor converts into a lead because they found a piece of content useful. From that moment forward, HubSpot Contacts starts building an understanding of what interests the lead has based on each interaction he or she has with your company. Each one of those interactions informs and shapes all future communications to that specific lead. What’s more, because Contacts stores the lead’s history with your company, it can approximate where the lead is in their decision-making process to help you tailor content that fits that stage of consideration. Because all of your communication tools are in HubSpot, everything from emails to CTAs, forms, and images on your site take on the ability to adapt to be more relevant to each individual contact.Learn all about the new:Smart CTAs: Powered by data from Contacts, Smart CTAs enable you to create images and calls-to-action for your website or emails that dynamically adapt to reflect the viewer’s interests, industry, lifecycle stage, or other areas of segmentation.Smart Fields: Smart fields are a long-awaited answer to anyone who is sick and tired of filling out yet another website form with the same information. As you collect more information about your leads, Smart Forms remove any field that has been completed in the past, creating shorter and shorter forms for your leads without sacrificing valuable information.Email: Target specific segments, and personalize your sender, subject, and message body content with any field or custom field from your contact profile.Workflows: Workflows enable you to trigger targeted communications based on a lead’s behavior. A divergence from traditional marketing automation, however, Workflows also allow you to update details in a lead’s profile based on activity across channels, including social media. In that time, the world of online marketing has grown increasingly complex. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Even then, we thought that was a lot. Today, we talk to some companies who are using twice that amount — just to communicate with their prospects and customers. And the truth is, they aren’t getting any closer to the kind of relevant and personalized communication leads and customers need.So now, there is another opportunity: a chance to help marketers in companies of every size and industry reduce the noise that has made marketing increasingly more fragmented, and get back to the strategy and art that makes marketing people can truly love.Today, I am really happy to introduce you to HubSpot 3. An End to Isolated Tools and Fragmented MarketingMarketers have grown far too accustomed to CSV files. We spend way too much time importing, exporting, and patching together isolated sets of data just to get a clear view of our marketing. HubSpot 3 was built to be the antidote to all of those extra steps and the fragmented customer experience they create.It all starts with the single, centralized marketing database, your most important marketing asset. The database, which we call Contacts, gives you a complete history of every interaction you’ve had with your leads and customers across channels. Every single HubSpot tool is unified and made more powerful by Contacts. Your emails become smarter, your landing pages more dynamic, and your social media shares more integrated into the rest of your marketing strategy. Contacts is your all-in-one marketing control center.Learn all about the new:Contacts and the Contact Timeline: The central brain of your marketing, Contacts keeps track of what matters to your leads and customers and how engaged they’ve been with your company.Smart Lists and Segmentation: Smart Lists are contact lists based on a set of criteria; they automatically grow and update over time. An Uncompromised View Into Your Entire StrategyHubSpot has always believed in analytics that run across channels and give you a complete view of your marketing. In HubSpot 3, not only are lead and customer data shared across all of your tools, but we’ve also actually physically tied views from each of the tools into the others, so you can see how each channel is influencing others.Learn all about the new:Social Contacts: See which of your leads clicked on something you shared in social media, and quickly add them to a list to nurture. In the Contact profile, see how active each lead has been in social media and how recently they’ve engaged with you.Landing Pages: Run an entire campaign from one view. Create, test and promote landing pages, then see which channels (email, social, search, etc.) are bringing leads to it. A Marketing Platform and Community That Makes 1+1=3We’re in this for more than just software. We’re in it for the love of marketing. It’s that love that’s behind all of the free tools and ongoing training we provide, which we’ve consolidated and re-launched as HubSpot Academy. And it’s the shared passion for good marketing that unites our ever-expanding marketplace of more than 60 add-on apps and 100+ top-notch service providers. The combination of the marketplace and world-class coaching adds volumes to HubSpot 3. Oh, and did I mention? A way to take this all on the road.To make HubSpot 3 portable, HubSpot is releasing its first-ever mobile app. The iPhone app — which can be found in Apple’s App Store — gives you instant access to your marketing analytics, the award-winning Marketing Grader app, and every lead and customer’s contact record with your company. You can even get push notifications when new leads come in, which helps you follow up immediately.Learn more about the mobile app, or download it for free from the App Store.This morning at Inbound 2012, I announced HubSpot 3 for the first time. I am incredibly proud of the work that went into it, and I’m excited for what it will open up for marketers everywhere. I firmly believe that the methodology and platform fueling HubSpot enables our users to create marketing that people will truly love — an end goal that makes all of us HubSpotters smile.If you’re a customer of ours, you can learn more about migrating to HubSpot 3 within your individual accounts. New customers can purchase the newly released platform at current HubSpot prices until September 1, when prices are slated to increase.An explanation of the full release can also be found at www.hubspot.com/3. Inbound Marketing Originally published Aug 29, 2012 10:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
Gary DeAsi, Marketing Operations Manager, SmartBear Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jun 12, 2013 12:30:00 PM, updated October 30 2019 Pain: Improving Your Long-Term Email Marketing Strategy With A Single EmailSolution: A/B Test Every Email You SendThe “problem” with every email you send is that it depends on a variety of factors for success. Did you see dramatically impressive results because of the subject line or the call-to-action copy? Did the email totally flop because of the visual employed or the length of the actual message?Unfortunately, you won’t be able to solve these questions immediately. And you can’t magically create a plan for long-term email success in one day. This makes it difficult to pull out a trick from your back pocket when you’re in the need for a quick email win. That’s where A/B testing comes in. A/B testing can benefit the overall growth of your email marketing channel by providing you with bits of insight every day. Every email you send without an A/B test is a lost opportunity for growth. It’s also a lost opportunity to remedy future email campaigns.Try creating a backlog of A/B testing ideas that you and your colleagues can continuously add to. You can then pull from this list every time you send an email to ensure you’re benefiting your long-term email strategy with some insight from your email audience. For example, in 2011, we conducted a test to see if including a personal name in an email’s “from” field would increase email clickthrough rate. In the test, we saw that the control (From “HubSpot”) had a 0.73% CTR while our treatment (from “Maggie Georgieva, HubSpot”) had a 0.96% CTR — the personalized “From” field was a clear winner with 99.9% confidence.That one test has now served us through our email marketing strategy as a whole.”A/B testing is a critical part of improving email results over time, and each email you send is an opportunity to test some element of your campaign. I keep a backlog of these elements to test so I have something in mind every time I’m ready to sit down and create an email.” Ellie Mirman, Head of Marketing, Mid-Sized Business, HubSpot Laurie Cutts, Director of Marketing, Nanigans Pain: Overseeing a Tiny Mistake in a Huge PromotionSolution: Create an Approval Process or ChecklistOh the joy of clicking “send” on an email. You’ve dedicated time to the message, the layout, the call-to-action, and every detail in between. An hour later, you get your first response. YES!, you exclaim in joy, only to learn that your email didn’t include social share buttons for people to spread the content.Whether it’s forgetting to include social share buttons, specify a suppression list, or a good ol’ typo, tiny mistakes like this can give you a big, unnecessary headache. You can resolve this by either having an approval process in place for your emails, or by simply creating your own email checklist. The checklist option is more tactical, including elements such as sending to the right list, selecting the correct suppression lists, ensuring all hyperlinks work, and proofreading all content in the email.”In many companies, there is an approval process before sending an email. Certain people need to write copy, others design the email, and others need to review and approve before it goes out the door. Because of this, email can get stuck in circles, or, a marketer is rushing at the last minute to send something out. To ensure that the email creation process goes smoothly, set up a brief process document that everyone has visibility to. Also, let other knows that in order to send out email, requests and deliverables need to be given X amount of days in advance.” Email Marketing Jenn Schlick, Product Designer, POP-Market Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage?I’d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out …”Just buy a new email list and send them the same message you sent last week!””Design doesn’t matter — just throw in some words and ship it!””Segmentation takes up too much of your time … just send the same email to everyone!”Click here to download our free beginner’s guide to email marketing.While these aren’t exactly the best tactics … I understand (even as an inbound marketer) how tempting it can be to take the easy way out.So I turned to some of the best email marketing experts I know to get insight into the tips and tricks they’re using to make email marketing awesome and as pain-free as possible. Below you’ll learn about the various problems or pain points they’ve admitted to encountering, proposed solutions for each, and personal insight into why those solutions are valuable for them.Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion GoalsSolution: Segment Your Marketing Messages There’s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. According to Experian, including the word exclusive in email promotional campaigns boosts unique open rates by 14%. But if you’re looking for a consistent method for generating the necessary open or clickthrough rates, you can’t simply manipulate your email copy to include a specific word each time. It’s repetitive, uninviting, and frankly not always true for the actual message or offer at hand.Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you’re longing for. In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% email clickthrough rate, as opposed to the 7.3% clickthrough rate seen by marketers who used a single list for all their email marketing.”For any evangelical inbound marketer, the benefits of any marketing email should be twofold. The recipient should receive something of value and directly in line with their needs and interests, and I, as the marketer, am looking for a certain percentage of clicks and opens in order to meet traffic and lead conversion goals. By utilizing list segmentation, I can send more targeted emails only to the contacts who have displayed previous interest in a certain topic or offer, therefore greatly increasing the likelihood of an email open or click. Most importantly, I’ve introduced context into the equation, greatly increasing the likelihood of a relationship.” John Bonini, Director of Marketing, IMPACT Branding & Design Pain: Mobile Friendliness Solution: Keep Your Emails Clean With a One-Column LayoutA Gartner study revealed that 74% of smartphone owners use their devices to check their email. Clearly, your emails need to be mobile-ready for the mass population of smartphone users.When it comes to mobile optimization, the immediate thought is to either invest in a mobile application or use software that automatically configures your content for email. While both are beneficial solutions, and the latter is oftentimes critical, having even just a clean email message can help drastically.Mobile users expect information to be delivered in a way that is clear, concise, and to the point. The best way to accomplish this is by sticking to a one-column template, since this format will more easily adapt to multiple screen sizes. Oftentimes marketers use multi-column templates and fancy formatting to capture reader interest. But all this usually does is distract the reader and create an uninviting mobile experience.”Consumers now interact with their email on multiple devices, so it is critical for marketers to deliver a consistent experience across all channels. This will improve the customer experience as well as conversion rates.” Jessica Meher-Quirk, Head of Enterprise Marketing, HubSpot Sarah Goliger, Inbound Marketing Manager, HubSpot Everything You Need to Send the Perfect EmailIn addition to curating the insights above, I spoke with a handful of email marketing experts at HubSpot to dive deeper into how I, as a content strategist, could create something that would benefit their email marketing lives. I invited these experts to a brainstorm meeting during which I posed questions about what would make their email marketing lives easier. This brainstorm unveiled endless opportunities to support email marketers of the world, ultimately leading to the creation of Marketing Box.Marketing Box is a free, virtual package of all the templates, tunes, and training you need for email awesomeness. You can learn more about it, and the science behind it, in the SlideShare below and download it to use as your own resource here. Here’s Everything You Need To Know About Sending The Perfect EmailWhat other email pain points have you come across? How do you alleviate them? Share in the comments! Pain: Lack of Time to Create Emails From ScratchSolution: Clone Old Emails & Update With Fresh Copy, Subject Lines, Etc.Time seems to be the pain point for, I don’t know, everything? But when it comes to email specifically, according to BTOB Magazine, 49% of B2B marketers spend more time and resources on email than on other channels.One of the easiest ways to save some email creation time is to clone existing emails. I know — you’re probably thinking this is a pretty cheap tactic. We’re not saying you should simply resend the same messages, but rather use the same solid foundation you’ve already built to create future email messages. For example, image placement in many email service providers is incredibly more efficient when you simply drop a new image in place of where an old one was, versus dropping and resizing and/or reformatting a new image.”As marketers, we just don’t have the time to always be starting from scratch. If I need to put together an email quickly, I’ll find one that I’ve already sent that uses the template I want, and update the copy, images, and links. This way I don’t have to deal with tedious formatting, and it’s ready to go much sooner.” Topics: Pain: Running Simultaneous Email CampaignsSolution: Create Static Lists to Keep Track of Every Campaign Gary DeAsi from SmartBear Software says that email can quickly become a juggling act when you have to keep track of which leads receive which emails, which leads have been touched recently, and which leads have not been touched in a while. Many times leads will belong to multiple segments, so they may qualify for several email campaigns in a given time frame. When you’re running many simultaneous email campaigns and using filters to suppress leads who have already been sent certain emails within certain time frames, this can cause your marketing automation system to take much longer to calculate your inclusion lists and get your emails out, and it’s a real pain to keep track of manually. This problem can be solved by creating smart and static lists. You can do this in a number of different ways, but two common ways is by asset and by time frame.For example, if you were sending out an ebook to a segment in the first week of a given quarter, you might create two lists. One that “was sent ebook A” and one that “was sent email in week 1.” Now you have to ensure that any leads that get sent that ebook are added to static list number one, and any leads that are sent an email that week are added to static list number. Then when you go to send that ebook out again in a future email campaign, simply add a filter that suppresses any leads that are a member of list number one, and when you send out more emails that week, add a filter that suppresses any leads that are a member of list number two.”Creating static and smart lists will allow you to ensure leads are not sent the same piece of content multiple times, and are not touched multiple times within a given time frame. If you try to accomplish this using filter logic, it will take the system much longer to calculate, whereas with static lists it is a simple true/false statement. This trick will help you be really granular, timely, and precise when managing multiple email campaigns simultaneously, and you will also notice it comes in hand down the line for reporting.” Pain: Designing Emails When You’re Not a DesignerSolution: Use Pre-Built TemplatesAs we’ve already discussed, time is a much-needed resource when it comes to email marketing. And while you may be trained in how to use your diction to properly position and promote your message, you may have never received the opportunity to learn the design component.That’s where pre-built/pre-designed templates can be extremely valuable. By having a set of email templates at your disposal, it allows you to “drop in” your core content and prepare a professionally built email much faster than if you were to outsource design or let design live in a silo outside your immediate team. Consider hiring a designer to build a series of templates that work with your email software, and have those ready in your back pocket for future email sends.”Designing email campaigns can be a source of both pleasure and pain for marketers. The pleasure comes from laying out your message in an appealing format for your readers to enjoy. But time and resources can be a pain. In the end, your team should have a design-driven framework to tell a story. The bones of a campaign come from a template, but the meat still comes from the marketer.”
One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? … Have I blogged about everything inbound marketing-related already?(The answer, of course, is I haven’t.) If only I could get someone to give me an idea — I could just run with it. Blog Post Topics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 16, 2014 8:00:00 AM, updated September 03 2018 What to Write About in a Blog PostUnderstand your audience.Start with a topic and a working title.Write an introduction.Organize your content.Write. Topics: And I know I’m not the only one who wishes for this. Search Google and you’ll find nearly 10 million hits for writer’s block. It’s a true problem that we all battle as we try to grow our business with inbound marketing. So my team and I got thinking: What if we could solve this whole writer’s block issue so people could spend less time getting mocked by cursors and more time building their business? Click here to try our free Blog Ideas Generator tool.Thus, the Blog Ideas Generator was born. To kick-start your creative process, the Blog Ideas Generator will come up with a week’s worth of custom topics for you — all in a matter of seconds. Bonus: The tool won’t just come up with ideas willy-nilly. Blog topics will make or break the success of your blog posts — so your topics will be both search-friendly and interesting to your audience. Using keywords you provide, the tool will come up engaging titles tailored to those terms. That way, you’re always featuring relevant, but interesting posts on your blog.If you’re one of those types who likes to dive in and play around with it immediately, go on: try it out for yourself. If you’re the type who likes to be walked through using tools step by step, that’s cool too. Just keep reading. How to Use the Blog Ideas GeneratorUsing the Blog Ideas Generator is quick and easy. Here’s all you need to do:1. Put in terms you’d like to blog about, and click “Give Me Blog Ideas.” You use one, two, or three terms. If you need help coming up with them, ask yourself these questions:How do people describe your products or services?What problems do your products or services solve?What industry keywords do you want to rank for on Google?I’m filling out this tool as if I were blogging for HubSpot, so I chose the terms “social media,” “blogging,” and “calls-to-action.”2. We’ll give you a week’s worth of ideas based on those keywords.Keep in mind that the titles might not be 100% perfect for the terms you chose or grammatically correct. Feel free to change them up to make them work better for you. Here’s what I got for the terms above: You can use this tool as many times as you want — so hit “Try Again” if you want to use different terms.3. Your editorial calendar is set for the next week!Now, it’s time to schedule your blog ideas in a publishing order that your team agrees on. As a general rule, internet users tend to search and click through to easier, more lighthearted articles early in the week, and pursue the “meatier” topics later on, around Thursday. Plan wisely!4. Fill your editorial calendar for the next year.Satisfied with the week’s worth of ideas you received? With the Blog Ideas Generator, you can actually plan your editorial calendar for the entire year with 12 months of content ideas by filling out a simple form, accessible next to your first five ideas.5. You’re ready to get blogging!(And if you need help with that, we’ve got some blog post templates you might enjoy.)So next time you’re strapped for content ideas or just need to get out of a writer’s rut, check out the Blog Ideas Generator. In a matter of seconds, you’ll have five brand-new blog post ideas. And who knows? Maybe one of those ideas will spark one even our algorithm didn’t think of! 😉
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?These are great goals to set for yourself, but there are some mistakes you might be making on Twitter that are likely hindering your efforts, and you’re not even aware of it.Making some of these mistakes might even lead to people UNFOLLOWING you. *Collective gasp of horror.*Here are eleven things you didn’t know you were doing wrong on Twitter — some of which may be why people are unfollowing you:Click here to access a free Twitter for Businesses kit.1) Tweeting Purely Self-Promotional ContentThere’s a lot of interesting content out there. Chances are, your followers are interested in more than just yours. And if all you do is tweet content about yourself, you’re going to bore your audience pretty quickly — especially if you tweet the same link over and over. It will be hard to grow a valuable following if you don’t share other unique content, retweet, and reply to others.2) Tweeting at People With Irrelevant LinksYou might think your latest blog post is the most brilliant article to be posted on the internet all month. Maybe it is. But it’s generally a bad idea to tweet at people using their @ handles with a link to your article. If there is a specific person you know would be interested in your content based on previous conversations you’ve had with them, that’s one thing. But to @ every person you follow in your industry and your city with a link will get you unfollowed faster than you can say “spam.”3) Retweeting Every Tweet That Mentions YouIf people are mentioning you and your content in their tweets, that’s great! You can thank them by replying to them or favoriting their tweets. But retweeting every tweet in which you’re mentioned makes you look like you’re trying to win a popularity contest. Just like blasting out self-promotional tweets, it will clutter your followers’ feeds with tweets about … you.4) Keeping Your Twitter Lists HiddenMost of the people I keep track of on Twitter are not people I follow — they’re people I’ve organized into various lists. In fact, sometimes when people follow me, I add them to a list instead of following them back, since I pay attention to lists more than my main Twitter stream. When you create a list on Twitter, you can choose to create a public or private list.Public list: Anyone you add to the list will receive a notification that you’ve added them to that list. Anyone can also find and follow your list, or add your list to their Tweetdeck as a column.Private list: It’s private to you. Nobody on that list will know that you’re following them. Nobody can find or follow the list you’ve curated.Some lists should remain private, e.g. lists you’ve created for groups of friends and/or family. But if you’ve created an industry or professional-related list, consider making it public. That way the people included in your lists may reciprocate or follow you, or not get offended that you didn’t “follow” them back, since they know you’re paying attention to them.5) Favoriting Every Tweet Someone TweetsYou don’t want people to think you’re a stalker, do you?It’s fine to be a super fan. There are certain people on Twitter that you admire and like to follow closely, and that’s great. Much like the “Like” button on Facebook, favoriting is an easy way to show appreciation for shared content on Twitter. But if you favorite every single tweet someone puts out there, they will notice — and not always in a good way. Worse yet, some people favorite every tweet someone is even mentioned in.I think sometimes people use software to automatically favorite these tweets, but either way, it’s super creepy and can get you unfollowed or even blocked.6) Griping or Complaining I am guilty of this sometimes. When I get frustrated about something, it’s easy to tweet out a short rant and feel like I’ve gotten something off my chest.Publicly spewing negativity is a bad idea. While there are some very nice people out there who will tweet at me with pictures of kittens and puppies, my follower count takes a small dip each time I rant about something. People don’t like to be surrounded by negative people. So try to avoid airing out your dirty laundry on Twitter and maintain a positive outlook — your followers will love you for it.7) Tweeting All Your Content for the Day at OnceYou might not have much time for Twitter. In fact, Twitter (and other social media responsibilities) might be your “morning coffee” activity, which means you spend 15 minutes responding to tweets, publishing new tweets, and sharing interesting content. But don’t forget to space things out! If you tweet five times in a row first thing in the morning, and that’s it for the day, your tweets will only be seen by people who happen to check Twitter around that time. Your tweets will be pushed too far down the stream for the afternoon crowd to see. You can use tools like Social Inbox to schedule your tweets throughout the day. This way, you can still get your Twitter tasks out of the way in the morning, but your account will be active throughout the day.8) OversharingThere are certain mundane details of your life that your Twitter followers probably don’t want to know about, including but not limited to problems you’re having with your wilted lettuce, how uncooperative your children are being in the grocery store, or how many hours of sleep you got last night. #nobodycaresSometimes it’s fine to share this kind of day-to-day life drama — it adds to your personality, makes you more relatable, and lets you connect with your audience. But if you only tweet this stuff … all the time … you won’t become a very influential person on Twitter (unless you’re already a celebrity). Oversharing could also mean tweeting too frequently. If you overwhelm your followers’ Twitter streams, they likely won’t follow you for long.9) Auto DMsThere are some services you can use to automatically send a direct message (DM) to a new follower. Sadly, some people still think using these services is a good idea. Upon polling Twitter to ask why people would unfollow someone, auto DM was the #1 most common response. Auto DMs are annoying, inauthentic, and make you seem like a bot or spammer.10) Being Rude to Other Twitter UsersI will never understand why people go out of their way to be mean or rude to strangers on Twitter, but it happens all the time. Maybe you’ve read articles saying the best way to gain a following is to be controversial. Or maybe you don’t realize you’re being rude.A good rule of thumb to follow: If you wouldn’t say something to someone’s face in real life, you shouldn’t say it to them on Twitter. The same etiquette should apply. For the most part, Twitter isn’t really anonymous. The people you’re rude to can see who you are. So for goodness sake, behave!11) Only RetweetingIf you like to retweet often, that’s great! You’re not being overly-self-promotional, and you’re contributing to the conversation. But there is the opposite extreme as well, and that’s ONLY retweeting other people’s tweets, especially if you don’t provide commentary of your own. If you want to be influential on Twitter, you need to contribute some original content, as well. Otherwise your followers might as well only follow the people you retweet, and not follow you.Want to share this post? Here are some ready-made tweets:Click to tweet: 11 Things You Didn’t Know You Were Doing Wrong On Twitter – http://hub.am/1hnPg3S by @DianaUrban at @HubSpotClick to tweet: 11 Things You Didn’t Know You Were Doing Wrong On Twitter – http://hub.am/1hnPg3S http://pic.twitter.com/wvx3f86dgvClick to tweet: Here are 11 things you might be doing wrong on Twitter… are you guilty of any? http://hub.am/1hnPg3SImage source: TweetBrander. Topics: Originally published Mar 27, 2014 8:11:00 AM, updated July 28 2017 Twitter Marketing