HubSpot TV – Social Media & the Election

first_img Takeaway: Find out where you customers are hanging out and what technology they are using and target them there. Your inbound markeitng strategy is not about being on MySpace or Facebook or mobile – its about being where you can attract the most customers most effectively. Voters Watching Online Video More Engaged in the Election, Cisco/Compete Survey Finds – NYTimes was tracking peoples feelings – http://blog.clickz.com/081105-165141.html Like HubSpot TV? http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/mcdonalds-brings-back-the-mcrib-and-is-taking-it-mobile.html Mobile Promotion for a Sandwich Headlines – Twitter #voteReport had what people were seeing – How do you effectively launch a viral video campaign? Julie at www.laserexpedition.com Visits to Obama Site Nearly Double Those to McCain Site in September – Nielsen Online shows that visitors to the web site of Democrat Barack Obama have outpaced those to the site of Republican John McCain by a nearly 2-1 margin. The firm said that unique visitors to BarackObama.com totaled 7.9 million in September, while those to JohnMcCain.com were 4.2 million. Total video streams on JohnMcCain.com were 3.2 million, nearly triple the figure from August. Video streams on BarackObama.com also increase 60% to 2.0 million. HubSpot TV Episode #14 – November 7, 2008 It’s time for change. Dive into inbound marketing. Now (new president, bad economy) is the perfect time.   Subscribe in iTunes US Navy Issues Web 2.0 – Takeaway: This election changed how social media is used and people’s awareness of it. This will only increase it’s value and the number of people using it. Don’t be left behind. Takeaway: Does your company have a social media guideline? If not, coming up with one might not be a bad idea. Marketing Tip of the Week – Did all that Social Media work for Obama? (PDF) http://www.nytimes.com/interactive/2008/11/04/us/politics/20081104_ELECTION_WORDTRAIN.html http://www.change.gov/newsroom/blog/ center_img Email List Hygiene – http://blog.compete.com/2008/11/04/election-day-obama-mccain-palin/ 33.5 Million people watched the Obamamercial – http://blog.compete.com/2008/10/31/presidential-election-online-video-viewing/ Forum Fodder Keep your email marketing lists clean! Put a program in place to manage your bounced addresses. http://www.xconomy.com/boston/2008/11/04/obama-voters-text-support-to-locamoda-display-in-times-square/ http://search.twitter.com/search?q=%23votereport Takeaway: People watching online video are more engaged. Start experimenting with online video to try and engage your customers. Mailbag Obama has a blog, will it continue? – Election Recap http://www.webinknow.com/2008/11/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector.html http://www.nielsen-online.com/pr/pr_081031_2.pdf http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/obamamercial-pulls-in-335-million-viewers.html  Obama text-to-Times-Sq Jumbotron Experiment – The parrot is back! – @gboyle2011 requested that the parrot come back to the show Obama’s site had a 60% rise in traffic the week before the election, McCain’s had just 9% – http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5349/view/topic Originally published Nov 9, 2008 1:58:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

Leave a Reply

Your email address will not be published. Required fields are marked *