Las Vegas holds trade show crown

first_imgSource = e-Travel Blackboard: N.J Local creativity on new and existing trade shows has helped Sin City maintain its lead as the number one travel show destination, according to Las Vegas Convention and Visitors Authority’s Cynthia Guerrero.Speaking to e-Travel Blackboard at the destination’s Come Play showcase in Sydney last week, the Group’s sales executive explained that the city’s MICE appeal was based on its room inventory, venue space as well as its attraction supply.“We have the rooms to host, which is a benefit but it’s not only the room inventory, we have the venues – it’s a service that we can give,” she said.“As well, Las Vegas is great for attracting events because there’s so many things you can do – you can get caught up in gaming, attractions and shows.”Experiencing a 8.8 percent jump in convention attendance last year to up to 4.9 million, Ms Guerrero said the destination was always keen to build on its figures and was focusing on offering already established events a creative Las Vegas twist.“We try to see how we can do shows differently here – so we’ll bring international shows to the US,” she explained. “For example IMEX America is replicated but with a Vegas spin. “It’s like a hybrid project and it lets us get out there and think outside the box.”Ms Guerrero said she also expects the under construction viewing attraction, the Las Vegas High Roller to also play a role in drawing in convention attendance.Offering a view exceeds the height of the London Eye, the new attraction is expected to open by 2013 with pods holding up to 40 people. “It will revitalise the culture of the strip,” she concluded. Also speaking to e-Travel Blackboard last week, Nevada Commission on Tourism deputy director Larry Friedman said that the region’s EST was bringing in the travellers – particularly those eager to see Nevada’s quirkiest, loneliest and loveliest.last_img

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