Let aromatherapy improve your health. Get a whiff of these powerful scents to sleep better, quit smoking, and much more.Lemon Beats the BluesA whiff of citrus could boost your mood. In a Japanese study, researchers exposed 12 patients diagnosed with depression to a fragrant blend of citrus—consisting mostly of lemon oil—by circulating it in a room where they spent most of their time. The aroma regulated hormone levels, boosted immune function, and markedly lowered the dosages of antidepressants the patients needed. For a natural pick-me-up, dab lemon balm on the inside of your wrist. Almonds Relieve PainGetting a bit nutty when you’re in pain might help you. Canadian researchers asked 20 men and 20 women to immerse their hands in painfully hot water (a common pain-tolerance test) for as long as possible while exposed to different odors. When the women smelled pleasant scents like almond extract, they reported 38 percent less pain; they had higher pain levels with stringent scents like vinegar. The odors had no effect on the men’s pain, but both sexes reported better moods when exposed to enjoyable smells. Experts say specific scents could be used to make postoperative patients more comfortable, but more research is needed.Jasmine Helps You Sleep BetterIf you still feel tired come morning, try snoozing to the scent of jasmine. In a study presented at the Eastern Psychological Association Conference in 2011, researchers analyzed 20 people as they slept in rooms scented with jasmine, lavender, or nothing. Participants moved the least during sleep and rated their anxiety levels lowest after smelling jasmine. They also performed better on cognitive tests, which researchers say could be especially helpful for students or athletes who have trouble sleeping before a big test or game.Black Pepper Helps You Quit SmokingIn a 2013 study published in the Journal of Alternative and Complementary Medicine, nicotine users took a whiff of either black pepper oil or angelica oil. Both essential oils reduced cravings: Participants who inhaled black pepper reported a slight burning feeling in the throat, mimicking a sensation they enjoyed when smoking, while the angelica group reported relaxation similar to that induced by the act of smoking. Researchers suggest smokers smell a drop of the oils on a cotton ball (either separately or together) when a craving hits. Cinnamon Improves BalanceWhen neurologist Alan Hirsch, MD, of the Smell & Taste Treatment and Research Foundation, gave 11 blindfolded participants a stability test, ten had significantly improved balance when smelling a baked cinnamon bun aroma compared with other scents. The spice can improve other motor skills too: Researchers at Wheeling Jesuit University discovered that cinnamon decreased fatigue and road rage and increased alertness among drivers (so opt for a cinnamon-scented car freshener!). The seasoning stimulates the central nervous system, enhancing performance and motivation.Roses Give You Sweet DreamsProne to nightmares? Place a potted rosebush or a rose bouquet near your bed. In a German study, women who slept in a rose-scented room reported experiencing pleasant dreams, while those exposed to a rotten-egg smell were more likely to have negative ones. Experts say smell can affect the brain’s emotional responses, and since pleasant smells like roses are often linked to happy memories, they can promote more agreeable dreams.Bananas Curb CravingsConsider a fruity trick to stop overeating. In a study led by Dr. Hirsch, more than 3,000 overweight people sniffed scents like banana and green apple when they felt hungry. On average, they lost five pounds monthly throughout the six-month study (without dieting). Certain odors trigger the release of hormones that give the perception of feeling full.Source
A vaccine could one day protect men from developing prostate cancer, thanks to a breakthrough by UK scientists.As The Daily Mail reports, experts have designed a vaccine that boosts the immune system’s ability to track down and kill prostate cancer cells as soon as they start to appear in the body.The research is at a very early stage, but scientists from Queen’s University Belfast believe in time their findings could be used to vaccinate young men against getting prostate cancer later in life.It could also be used as a treatment for men who do have prostate cancer, because it would enable the body to kill off any tumours that have already grown.The Daily Mail is campaigning to end needless prostate deaths through earlier diagnosis and better treatments.Last month official figures revealed prostate cancer has become a bigger killer than breast cancer for the first time – with prostate treatments estimated to be 20 years behind those for beats cancer.More than 11,800 men are now killed by the disease in Britain every year, compared with 11,400 women dying of breast cancer.The new system uses RNA – a genetic messenger – which teaches the immune system to recognise prostate cells and hunt them down.The Queen’s researchers have shown it works in the lab and are now embarking on a three-year trial on mice, after which they hope to test their vaccine in humans for the first time.Scientists have been testing RNA vaccines for prostate cancer for some years, but have been struggling to work out how to deliver the vaccines to the immune system.Part of the problem is that if RNA is simply injected into the blood stream it dissipates throughout the body and is quickly broken down before it reaches the cells of the immune system.The Belfast researchers believe they have now overcome this hurdle by inventing a new delivery mechanism.They combined the RNA with a peptide – a tough string of sugars – which means the vaccine can survive unharmed inside the body.But instead of injecting it into the blood stream, where it is washed throughout the body, it is inserted into the outer layers of the skin using a half-inch square plaster of tiny dissolvable microneedles.Writing in the Journal of Controlled Release, the scientists said the skin represents an ‘ideal target’ because it is rich in cells and avoids being cleared away by the body’s metabolism.The plaster is placed on the skin and 361 microneedles pierce the ‘stratum corneum’ – the outermost layer of the skin – before dissolving.The peptide is then released and burrows into the nucleus of immune cells, delivering the RNA right into the heart of the immune system, where it teaches the cells how to track down prostate cancer.Project leader Professor Helen McCarthy: ‘What is particularly exciting about this is that we are doing it by understanding the barriers for delivery of messenger RNA.‘That will mean it is much more effective and will have a much greater therapeutic response.‘The first time I saw this work I didn’t believe it. And I went back and repeated the experiment again.’She said: ‘I believe that the delivery technology in this research project could be used to make the vaccine that is the go-to for those wanting to prevent prostate cancer and those wanting to treat prostate cancer.‘This new vaccine has tremendous potential – we’ve already seen that it can trigger an immune response and we’ve developed a reliable way for it to reach the immune cells.‘We now need to pull all the pieces of the puzzle together.‘This is an incredibly exciting time for prostate cancer research and we’re proud to be part of a movement which could bring about real change for men within our lifetimes.’Dr Iain Frame of Prostate Cancer UK, which is funding the research, said: ‘The need for research into prostate cancer is greater than ever. With an ever-increasing ageing population, the number of men diagnosed with prostate cancer is growing at a tremendous rate. In fact, the disease is on target to become the most common cancer overall by 2030.‘However, pioneering research like this from Professor McCarthy has the potential to change the game.‘Although there are still a number of hurdles to clear, if the researchers can prove that this vaccine can reverse prostate cancer cell growth, we’re not only looking at a potential new treatment but also a possible solution which could prevent prostate cancer from developing in the first place.’
1. If you rank high for organic results, it is (typically) long lasting. So, the time/money you spend helping yourself move up the ranks is relatively persistent while the PPC campaign is money spent over and over again. The benefits of optimizing your site for exposure in the organic results of the search engines relative to paying for PPC campaigns: We meet many small businesses who ask our advise about buying CPC ads versus optimizing their sites for optimal organic results. try at accessing information. 4. Often times searchers visit your site more than once before self-selecting into a form, whitepaper, etc. We track this data carefully at HubSpot and notice that a decent portion of the leads we get are from people who have visited the site through multiple searches over multiple months. Organic search campaigns have more latency. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 5. Marketing Sherpa reports that in the b2b environment, less than one-fourth of b2b buyers to look to paid listings in their 3. You can send the clicks to custom landing pages crafted for just the words you bought. [In theory, this should dramatically increase the conversion rates relative to organic results that more often than not land on your home page, but the Marketing Sherpa numbers say otherwise.] 3. Organic clicks convert at least as well as paid clicks. Marketing Sherpa’s Search Marketing Benchmark study of 3,217 marketers showed that organic clicks converted at an average of 4.2% v. 3.6% for paid. Topics: The benefits of buying CPC ads versus organic seo: 2. You can experiment cheaply. The good thing about advertising on Google is that you don’t have to create a huge budget for advertising, you can throw as little money as you want, experiment efficiently, get the ratios where you want, and then expand. first 1. It is fast. You can be up and running with paid ads the very same day you are inspired to move. — Brian Halligan. 2. Organic results are clicked on a lot more than paid results, especially for well educated crowds. I read a study that showed dramatic differences as you moved from high school eduction to associate degrees to bachelors to masters to phd’s. The more educated your prospect, the less likely they are to click on an advertisement. If you are selling to high school students, you should buy cpc ads. If you are selling to engineers or professors, you need to think more about seo because that’s where the volume is. PPC Originally published May 29, 2007 3:18:00 PM, updated October 20 2016 There are big benefits to both, so I recommend doing both. To get maximum benefit, I recommend optimizing around some keywords for organic results and buy other keywords. 6. Many think of Google as a search company, but I think of them as a modern media conglomerate with an ultra-efficient mechanism for selling advertisements that work particularly well in the longtail. Like other media companies, Google benefits from efficient pricing of advertising. As more and more niche companies start to advertise on Google, their prices will become more efficient and their rates will become less and less attractive relative to other media outlets.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Topics: Originally published Jun 22, 2007 11:55:00 AM, updated October 01 2019 JULIET: ‘Tis but thy name that is my enemy; Thou art thyself, though not a Montague. What’s Montague? it is nor hand, nor foot, Nor arm, nor face, nor any other part Belonging to a man. O, be some other name! What’s in a name? That which we call a rose By any other name would smell as sweet; So Romeo would, were he not Romeo call’d, Retain that dear perfection which he owes Without that title. Romeo, doff thy name, And for that name which is no part of thee Take all myself. I will leave to Juliet any thoughts about how appealing Romeo would be if he had a different name. But what I can tell you is that your domain name has a big effect on your ranking in Google and other search engines. Here are some of the reasons to look into buying a premium domain name.1) Look bigger than you are. Even a small business can look big on the Internet if you have the right domain name. If you are a local marketing firm, you look like you know what you are doing if your URL is www. LeadMarketing .com instead of www. MyCambridgeMarketing-Online .net And, usually a premium domain is far less expensive than many other marketing activities.2) Get more traffic. With the right domain name, you can get more traffic to your website in two ways. First, some people will just type in your domain into the browser address bar and see what happens. If you own the domain, your website will be what comes up! Second, if you have good keywords in your domain, it is much easier to get ranked on the first page of search results, driving more traffic to your website. Google and other search engines assume that if you have keywords for a search in your domain, then that website is a good search result that has relevant content, and that means you get ranked higher.3) Upstage your competition. What better way to stand out from your competition than to have a website with the best URL for your industry? How would you feel if your competitor all a sudden ended up with the perfect domain name?4) Acquire an asset. Most marketing expenses are impossible to recover any portion of the cost. The nice thing about premium domains is that they are an asset you can always sell later. And recently, most domains have been increasing in value, so you might even end up making money on your investment. Of course, past performance is no guarantee of future results.Now that we have covered some of the ways that a premium domain can benefit your business, let’s discuss how you can evaluate a domain to decide how valuable it will be. Here are some of the things to think about so you can choose the best name for your company.1) Generic keywords are good. Most businesses really can’t spend the money to build a brand around their company name, this is especially true for small businesses. So, if you can buy www. computers .com, you should do it, since it will be better for you than www. gateway .com.2) Avoid punctuation and extraneous words. Adding a dash into a URL makes it harder to type and look less professional, so avoid it if possible. Also, adding generic words like “my” or “best” or “the” or “online” to the start or end of your URL is not a good idea. They don’t add any value.3) Try to get a .com domain. Unless you are a nonprofit or outside the US, most people assume your business will have a .com domain extension and will usually have trouble remembering your URL if it ends in .net or something else. Domains ending in .com have always been in higher demand and command higher prices than any others.Now that you understand the value in having a premium domain and how to pick a good domain, maybe you should think about buying one? If you are interested in buying a premium domain, there are a number of services to do so. At HubSpot we have used BuyDomains.com before and we have found BuyDomains to be a great place to buy a premium domain.Have you bought a premium domain? Have you found it to be a useful tool for your business? Leave a comment below and let me know.
Takeaway: Find out where you customers are hanging out and what technology they are using and target them there. Your inbound markeitng strategy is not about being on MySpace or Facebook or mobile – its about being where you can attract the most customers most effectively. Voters Watching Online Video More Engaged in the Election, Cisco/Compete Survey Finds – NYTimes was tracking peoples feelings – http://blog.clickz.com/081105-165141.html Like HubSpot TV? http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/mcdonalds-brings-back-the-mcrib-and-is-taking-it-mobile.html Mobile Promotion for a Sandwich Headlines – Twitter #voteReport had what people were seeing – How do you effectively launch a viral video campaign? Julie at www.laserexpedition.com Visits to Obama Site Nearly Double Those to McCain Site in September – Nielsen Online shows that visitors to the web site of Democrat Barack Obama have outpaced those to the site of Republican John McCain by a nearly 2-1 margin. The firm said that unique visitors to BarackObama.com totaled 7.9 million in September, while those to JohnMcCain.com were 4.2 million. Total video streams on JohnMcCain.com were 3.2 million, nearly triple the figure from August. Video streams on BarackObama.com also increase 60% to 2.0 million. HubSpot TV Episode #14 – November 7, 2008 It’s time for change. Dive into inbound marketing. Now (new president, bad economy) is the perfect time. Subscribe in iTunes US Navy Issues Web 2.0 – Takeaway: This election changed how social media is used and people’s awareness of it. This will only increase it’s value and the number of people using it. Don’t be left behind. Takeaway: Does your company have a social media guideline? If not, coming up with one might not be a bad idea. Marketing Tip of the Week – Did all that Social Media work for Obama? (PDF) http://www.nytimes.com/interactive/2008/11/04/us/politics/20081104_ELECTION_WORDTRAIN.html http://www.change.gov/newsroom/blog/ Email List Hygiene – http://blog.compete.com/2008/11/04/election-day-obama-mccain-palin/ 33.5 Million people watched the Obamamercial – http://blog.compete.com/2008/10/31/presidential-election-online-video-viewing/ Forum Fodder Keep your email marketing lists clean! Put a program in place to manage your bounced addresses. http://www.xconomy.com/boston/2008/11/04/obama-voters-text-support-to-locamoda-display-in-times-square/ http://search.twitter.com/search?q=%23votereport Takeaway: People watching online video are more engaged. Start experimenting with online video to try and engage your customers. Mailbag Obama has a blog, will it continue? – Election Recap http://www.webinknow.com/2008/11/us-navy-issues-one-of-the-first-social-media-guidelines-in-the-government-sector.html http://www.nielsen-online.com/pr/pr_081031_2.pdf http://daveibsen.typepad.com/5_blogs_before_lunch/2008/10/obamamercial-pulls-in-335-million-viewers.html Obama text-to-Times-Sq Jumbotron Experiment – The parrot is back! – @gboyle2011 requested that the parrot come back to the show Obama’s site had a 60% rise in traffic the week before the election, McCain’s had just 9% – http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/5349/view/topic Originally published Nov 9, 2008 1:58:00 PM, updated July 04 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing.However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what’s the difference between inbound and outbound? This post will walk you through it. First, we’ll talk about the more traditional outbound marketing strategies.Learn how to run more impactful, measurable marketing campaigns. What is Outbound Marketing?Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.Outbound marketing included trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods “outbound marketing” because marketers push his or her message out far and wide hoping that it resonates with that needle in the haystack. I think outbound marketing techniques are getting less and less effective over time for two reasons. First, your average human today is inundated with over 2000 outbound marketing interruptions per day and is figuring out more and more creative ways to block them out, including caller ID, spam filtering, Tivo, and Sirius satellite radio. Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. Transforming Your Marketing from Outbound to InboundRather than doing outbound marketing to the masses of people who are trying to block you out, I advocate doing inbound marketing where you help yourself “get found” by people already learning about and shopping in your industry. In order to do this, you need to set your website up like a “hub” for your industry that attracts visitors naturally through search engines, blogging, and social media. I believe most marketers today spend 90% of their efforts on outbound marketing and 10% on inbound marketing, and I advocate that those ratios flip.Outbound vs. Inbound MarketingOutbound marketing is when a marketer reaches out to people to see if they’re interested in a product. For example, this could include door-to-door sales or cold calling where a sales rep or marketer approaches someone without knowing if he or she is even a qualified lead. Inbound marketing is a strategy where you create content or social media tactics that spread brand awareness so people learn about you, might go to your website for information, and then purchase or show interest in your product.While some outbound strategies take lots of time and effort and may yield no leads, inbound strategies allow you to engage an audience of people that you can more easily qualify as a prospect of lead.The best analogy I can come up with is that traditional marketers looking to garner interest from new potential customers are like lions hunting in the jungle for elephants. The elephants used to be in the jungle in the ’80s and ’90s when they learned their trade, but they don’t seem to be there anymore. They have all migrated to the watering holes on the savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend setting up shop at the watering hole or turning your website into its own watering hole.Editor’s Note: A more detailed version of this article has been published here: “Inbound Marketing and the Next Phase of Marketing on the Web.” This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness. Originally published Oct 30, 2019 3:05:00 PM, updated October 31 2019 Topics: Switching to Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack With 44% of online consumers using or searching daily deal sites like Groupon and LivingSocial, it’s doubtful that the group buying craze will sizzle away any time soon. But while consumers are obviously finding daily deal sites valuable, businesses are divided on whether using them as a promotional tool is truly effective. In fact, 82% of businesses are unsatisfied with the amount of repeat business they generate after running a Groupon deal. That said, 45% of local businesses indicate they would advertise with Groupon again.Consider the facts, compiled into this helpful infographic from BuySellAds.Have you experimented with daily deal site promotions? Where do you stand in the daily deal debate? Originally published Dec 5, 2011 6:30:00 PM, updated March 21 2013
Make it short. This is advice you’ll often hear from experts about producing online video for marketing. Making your videos brief will ensure that your content captures and keeps the short attention span of viewers. But, wait — what if this short attention span is a myth?Understandably, most would say, “It’s not a myth.” Video abandonment rates have traditionally been very high. In fact, a 2010 study by Visible Measures showed that 33% of viewers click away from a video after the first 30 seconds, and 44% will leave after the first 60 seconds. So you’d better keep your videos under a minute, right? Not necessarily.Lately, we’ve started noticing some very high-quality online videos that seem to be successfully maintaining the attention of viewers for well over a minute. In fact, for more than three, five, and even ten minutes. This dynamic is primarily due to the content of the video, which isn’t promotional and boring, but informative and/or entertaining.The Video Content Shapes Its Power & ReachSome of the online marketing videos we’ve started seeing today are more like short movies than interruptive ads, and that’s a fundamental shift from traditional advertising. Up until now, the majority of the video ads out there (both on TV as well as on the web) revolve around a product or a service and are placed in between TV shows and movies. In this context, the TV shows and movies are the valuable content worth watching, and the ads are trying to steal minutes from your precious time to sell to you.Now, we are seeing video ads that are the actual content and revolve around something bigger than a product or a service — something a viewer would actually care about. This new generation of video marketing has swept us with its thought-provoking nature because it introduces content that, as AdWeek reporter Tim Nudd says, “makes you believe people don’t have short attention spans after all.”Let’s look at some examples of how some companies have leveraged video storytelling for marketing:Example #1: Nike’s “My Time Is Now”Nike’s recent cinematic video ad is designed to inspire youth to get deeply involved with soccer by learning about some key players and what it takes to be walking in their ‘sneakers.’ The video is like an interactive labyrinth of potential ‘tunnels’ the viewer can take to learn more about soccer. For instance, you can find out the name of a featured soccer player, along with their date of birth, an inspiring quote by them, and a chance to follow them on a social channel like Twitter. By clicking on some other elements in the video, like a player’s watch or plastic water bottle, you can also learn more about Nike’s products or get insights into soccer-specific activities like workouts and games.The ad aired on TV only after it debuted on Facebook, Twitter, YouTube, and Nikefootball.com. “Instead of making a big ad for TV then putting together a bolt-on interactive version, what we have done is make an interactive film and experience, then created an edit for TV,” says Graeme Douglas, W+K London head of interactive and innovation for Fast Company. “That’s a fundamental shift.”This ad isn’t about making a Nike sales pitch. It’s about something much larger that Nike is simply proud to be part of.Example #2: HORNBACH’s “Infinite House”Another great example of a long-form video ad that engages with its content is “The Infinite House” by German home improvement company HORNBACH. The 9-minute ad is about a new neighbor who transforms his little hut and brings joy and warmth to his neighbors. With its soft images and magical music, the video evokes a distant memory of some (maybe German) fairytale. Although none of the characters express their feelings, the video conveys a range of emotions from darkness and despair to lightness and hope.The official video has more than 250K views on YouTube, but other users have republished it and contributed tens of thousands of other views. Aside from a subtle and brief product placement during the video, HORNBACH is mentioned only at the end of the ad. Yet, like the Nike ad discussed above, this is not a sales pitch but rather a story much larger and more infinite than the product.Example #3: TNT’s “Push the Red Button”For the launch of its channel in Belgium, TNT hired an agency to shoot a reality-TV type of ad. The agency got permission from a little town in Belgium to set up hidden cameras around a small red button with an arrow inviting people to press it. Once the button is pressed, a crew of actors rushes in and performs dramatic stunts.A call-to-action appears at the end of the shoot announcing TNT as “Your Daily Dose of Drama.” In this way, everything comes together nicely and entertains both the community in this small Belgium town and the online YouTube community. The video, which has now accumulated more than 33 million views, got coverage from a number of sites, including the Huffington Post, Time and WebProNews.The trend we’re noticing here is pretty obvious: creating compelling video content that captures the audience’s attention through storytelling rather than bombarding them with product-oriented messaging seems to make the attention span myth moot. People are willing to invest a few more minutes in watching your video content if it informs/entertains them and keeps their interest piqued.What are some other online videos you couldn’t stop watching? How have you incorporated more storytelling elements into your video marketing? Share your videos in the comments! Video Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published May 29, 2012 9:00:00 AM, updated October 20 2016
And as the role of marketing grows, it also continues to evolve. Today’s marketing department, for example, looks very different than it did even just a few short years ago. In fact, a collection of new roles has emerged, and they’re growing in importance within many marketing teams. Let’s examine what each of these roles consist of, and why you might want to consider adding them to your growing marketing team.New Marketing Roles of Growing ImportanceMarketing Operations / Pipeline SpecialistMarketing operations professionals are charged with monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the overall company’s goals. Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing’s role) and work (Sales’ role) the highest quality leads, something HubSpot has grown fond of calling “SMarketing.” Marketing operations staff make projections about the quality of the sales and marketing pipeline and find efficiencies that will make the company work better as a whole. Marketing operations would be a fit for anyone who has an analytical mind and is interested in marketing and sales strategy. Karen Rubin, a HubSpotter in a marketing operations role adds: “We focus on helping our marketers get the analytics they need, running monthly reports, and understanding why data and results are looking the way they do at any given point.” Customer Evangelist / Customer Experience ProfessionalsIn 2011, Forrester released a report called “The Rise of the Chief Customer Officer.” The report detailed a trend existing among B2B and B2C companies alike — hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role (“CCO”), we’ve seen this trend at all levels in companies. Roles under this subset include community managers, customer experience designers, and customer communications officers. Skills and focus areas range, but the customer evangelist is essentially the internal voice of the customer within a company. Sometimes measured by Net Promoter Score surveys or user testing, their role aims to keep customer happiness and loyalty high by making customers’ experiences with the company easy and rewarding. Beyond being “the right thing to do,” creating a positive customer experience actually drives results. In fact, according to Nielsen’s April 2012 Global Trust in Advertising report, 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising. In a socially driven market, the role of a customer evangelist becomes all the more critical.Inbound Marketing StrategistIt’s no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. “More than any other new approach, inbound marketing is rapidly becoming a standard part of the marketing mix,” writes Jay Gaines, who leads SiriusDecisions’ Demand Creation Strategies advisory service. Inbound marketing strategists must have a comprehensive mix of skills including search engine optimization, content strategy, and content mapping against a lead’s decision-making process. Gaines writes: “SiriusDecisions expects the inbound marketer to become a fixture in the majority of b-to-b marketing organizations in the next one to two years.”Lead Nurturing SpecialistAs most savvy marketers will tell you, attracting traffic and converting those visitors into leads is only half the battle. All too many potential customers get stuck in the middle of the marketing funnel, never continuing on to make an actual purchase. Professionals skilled in lead nurturing help marketing teams deliver highly tailored content to guide leads to a point of decision. And research shows that personalized marketing leads to more customer conversions than generalized communications.The lead nurturing role in an organization is steeped in customer and lead data. According to that same AMA/Duke University CMO Survey, “The ability to leverage information about customers in order to deliver and demonstrate value opens the door for marketers to fill the role as analysts and ‘data whisperers.'” Documentarian / VideographerTechnology has lowered the barriers to creating high-quality videos, making creation and distribution more affordable for companies of all sizes. As a result, video as a form of content is on the rise. It’s no surprise then, that 87% of online marketers use video content, according to Outbrain’s State of Content Marketing. Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing, making it the top area marketers would invest in for 2012.As part of this investment in video as a content format, many companies are adding videographers to their marketing teams. We asked Chris Savage, co-founder and CEO of Wistia, a video hosting and analytics provider, what companies should look for when hiring video talent. “Adding the right videographer to your team can unlock an entire new channel of content for you,” said Savage. “The key is finding someone who has a mix of skills that complement your existing team. Besides just the basics of lighting, shooting, and editing, you really want someone who has a strong sense for what topics will be most successful on video.”Partnership / Co-Marketing ManagerCo-marketing is the practice of two, complementary companies collaborating on content or marketing initiatives. As a result, co-marketing brings fresh perspectives to your marketing initiatives and helps each company reach an audience that might not otherwise have found them. Dan Slagen, head of global marketing relations at HubSpot leads our co-marketing initiatives. Dan explains, “We partner with like-minded companies on projects that will help promote the marketing industry. For HubSpot, the value of working with partners such as Facebook, LinkedIn, Salesforce, and Google has been an array of thought leadership, brand alignment, and new business opportunities for all parties involved.”Changes to Existing RolesIn addition to the growing prominence of some newer roles, a number of existing marketing roles have begun to change and adapt as well. Here are some top trends we’ve noticed.Social Media as a Core SkillFive years ago, a marketing department might have hired a young graduate to head up its social media strategy. But according to the 2011 Webmarketing123 State of Digital Marketing report, with an average of 68% of marketers generated leads from social media sites, social media is no longer a specialization but rather a core marketing skill. As such, new marketing hires at every level should be expected to understand and contribute to social media strategies. Analytics as a Core SkillAs you may have noticed above, analytics and data are playing a big role in emerging marketing positions. In fact, the AMA/Duke CMO survey cites that spending on marketing analytics is expected to increase 60% by 2015. As marketing departments grow in size and marketing budgets increase, the ability to measure the effectiveness of marketing campaigns and channels will become more and more essential. Read more about how to cultivate a data-driven marketing team in this blog post.The Technology CMOIn a Gartner study, Vice President of Marketing Strategies Laura McLellan asserts, “By 2017, the CMO will spend more on IT than the CIO.” Her assertion is backed by survey data in which 90% of respondents said that the marketing department is either solely responsible or leads a cross-functional team that sets the strategy for technology purchasing decisions. Marketers have more and more say in the technology they use to do their jobs. Enough said.Media Relations: Less Pitch, More SupportAccording to the AMA/Duke University CMO survey, only 53% of companies are using marketing staff for traditional public relations activities, which is a significant step down from 65% in 2011. Talking with Laura Fitton, HubSpot’s inbound marketing evangelist, you’ll quickly learn that she prioritizes being helpful to journalists and bloggers over pitching to them. Even when it doesn’t result in a news story about HubSpot, Laura’s priority is to help journalists make connections and find data for their reports. In all of these developments and newly emerging roles, there are a few overarching trends: The importance of data, useful content, and relationships are on the rise. With these trends in mind, here are a few tips for interviewing today’s inbound marketer. And for those of you on the other side of the interview table, here’s how to get hired as an inbound marketer.What new roles have you added to your marketing team? What roles would you add if you had the capacity? Share with us in the comments.Image Credit: healthrx.com Marketing Jobs Originally published Nov 16, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack “Ch-ch-ch-ch-changes.” Could David Bowie’s 70s hit be a marketer’s theme song, or what?On a related — but arguably more serious — note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise.Just take a look at how the size of business’ marketing departments has more than doubled — in fact, almost tripled — since August 2011 …
Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Most of the time when I’m reading about marketing, I like to actually learn something I can take away and implement. While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better. So this week, I put the HubSpot content roundup together with content that I know could help me — or any other marketer — do our jobs better. Hopefully, you’ll learn a thing or two that’ll make your job even easier this upcoming week! Let’s get a’learnin. How to Write an IntroductionOne of the things lots of writers struggle with — myself included — is writer’s block. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content … but you can’t seem to get the intro flowing. Well if that’s been you, you should definitely check out our Quick Tip to writing captivating introductions. With just three components, you’ll be banging out an intro and saying goodbye to writer’s block in no time.How to Use Pinterest for BusinessEven though Pinterest has been a hot social network for a while now, lots of marketers still haven’t jumped on the bandwagon. To get a comprehensive overview of the social network check out our Introduction to Pinterest for Business. We’ll answer questions like: What jargon do you need to know? How do you even sign up for an account? Will the social network help your marketing at all? So go on, download the ebook and get ready to pin!9 Do’s and Don’ts for Creating Outstanding Facebook Cover Photos [+Free Templates]One of the first places people look when they visit your Company Page on Facebook is at your Cover Photo. They can’t help it — it takes up almost a quarter of the page. So you want to make sure you’re making the most of that incredibly valuable real estate. Check out these nine do’s and dont’s for creating effective Cover Photos, and then get started making your own with our free social media cover photo templates. How to Convert Casual Blog Visitors Into Dedicated SubscribersIf you’ve been blogging for your company for a while, you most likely have the business blogging basics down pat. You’re writing effective blog posts, designing gorgeous calls-to-action, and racking up the social shares and comments … but you want to take your blog to the next level. You want your business blog to make a serious impact in your marketing results, but aren’t sure how. Look no further than our latest blog post on converting casual blog visitors into dedicated subscribers. Brush Up on Your Marketing TriviaLast but certainly not least, we have some fun content to help you learn about inbound marketing. Whether you’re an old pro who wants to teach your team about inbound or a newbie writing your first blog post, you’ll have a blast playing the Marketing Trivia game. In the game, we’ll walk you through each element of inbound marketing — and once you’ve finished, you can brag all you like on Twitter at #MktgTrivia. Click here to download the game, and then read up on the rules in this blog post. And that’s it for this week! What HubSpot content did you like this week, and what content do you want to see in the future?Image credit: Gibson Claire McGuire Regester Pinterest Marketing Originally published Sep 8, 2013 8:00:00 AM, updated February 01 2017
Topics: The platform also suggests other articles I might share with my network for even more engagement.6. Native VideosThere was a time when you could only embed video content on your LinkedIn page from YouTube or a similar third party. But times have changed.In a decisive attempt to keep people on LinkedIn’s website, you can now upload native videos directly to LinkedIn through the LinkedIn mobile app. It’s a smart move that could set the company up for features you already see on social networks like Facebook (think Facebook Live).Native video also makes it easier for LinkedIn company pages to appear more authentic in their storytelling, helping individuals connect with and follow brands they know they can trust.7. New (and Missing) Search FeaturesLinkedIn refined its search capabilities so users can search all of LinkedIn with a single, unified search experience based on certain keywords. Now, users can easily toggle between different categories related to search terms without having to move between different categories of the site.Check out what the results look like when I search for “content marketing”:Whereas previously, LinkedIn users had to go into each of these sections (“People,” “Jobs,” “Companies”) in order to conduct searches, now users can search from one place to get all of the results they’re looking for.Notably, LinkedIn removed some of the Advanced Search filters that were previously available on LinkedIn Premium and are now only available for the more expensive Sales Navigator tier of LinkedIn Premium. These filters include “years of experience,” “function,” and “seniority level.”8. Chat-like MessagingLinkedIn recently rolled out messaging, which allows users to send InMail like a chat instead of an email. Users won’t have to navigate to another pane to send a private message — instead, they can send a direct chat without leaving the LinkedIn homepage feed, as shown in the image below:Image via TechCrunchIn another nod to Facebook’s Messenger layout, this change helps users easily spend more time clicking around the site. The difference is that this chat feature has also begun to include sponsored messages. This makes business professionals less likely to send the dreaded default InMail message if they know their outreach can appear like a chat instead of an email.9. New Blogging InterfaceLinkedIn also now features a slick new publishing platform. Before, publishers had to navigate to LinkedIn Pulse to write an original blog post. Now, users are one click away from a slick, easy-to-use blog publishing platform.Check it out:Blogging on LinkedIn could garner more attention to your brand’s site if LinkedIn grows in popularity. In fact, content consumption on LinkedIn has increased over the last few years, so marketers should consider LinkedIn as a platform for reproducing or creating original content.What’s Next for LinkedIn?Amidst these changes, marketers should keep an eye on where their audience is spending time. If LinkedIn’s number of monthly active users increases in its next quarterly report, it might be worthwhile to invest more resources in running campaigns and creating content for the site.We’ll keep you posted on more changes to the platform and its usage as that news unfolds. In the meantime, click around the new website and experiment with the new analytics capabilities to see if your audience wants to spend time on LinkedIn with you. And if you need guidance for running a strong LinkedIn ad campaign, download our guide here.Do you publish original content on LinkedIn? Share with us in the comments below. Originally published Jan 24, 2018 7:02:00 PM, updated October 14 2019 When you logged into LinkedIn around this time last year, you may have noticed something different. Actually, everything was different, because LinkedIn completely redesigned its desktop site.And with new features like native video and smart replies, this update continues to be important heading into 2018.Access Now: Free Advertising Checklist + Best Practices VideosLinkedIn is the world’s largest professional networking platform, with 530 million members worldwide. The company rarely discloses their number of active monthly users, but we do know the network has grown by more than 60 million total members since the third quarter of 2016. Is this a testament to the redesign? Perhaps, but there’s a lot to unpack from this overhaul.For example, the LinkedIn desktop site used to look something like this:Image via LinkedInAnd this is what my LinkedIn homepage looked like when I wrote this article:There’s more to this slick interface than what you see here. LinkedIn sought to “create more value” for its members since being acquired by Microsoft in 2016, and, hopefully, make them want to spend more time on the site. Let’s dive into some of the biggest changes to the site since the redesign and how marketers and users should be taking advantage of them this year.9 Changes to LinkedIn You May Have Missed1. A New HomepageUsing a combination of human editors and new algorithms, LinkedIn has surfaced more content and fewer status updates. The homepage feed will increasingly suggest organic, sponsored, and native advertising content users might be interested in reading.In keeping with this business focus, one clear addition to this layout is the “Work” button to the right of your profile picture on the new navigation bar. This is the control center for a user’s company page management, making it easier to advertise, find and attract talent, and conveniently equip employees with learning solutions right from LinkedIn.These are deliberate moves to better connect professionals with the businesses they support and care about.2. Trending TopicsThe feed will now also help users follow trending stories … sound familiar? If LinkedIn is trying to make its user base engage more on the platform, further modeling a newsfeed in the style of Facebook is a safe bet.To the top-right of your newsfeed, you’ll now see the following news widget:This function was seeded with popular topics picked by more than 20 editors, most of them former business journalists, and now integrates with LinkedIn’s algorithm to show trends that are more specific to a user’s connections and the content they engage with.3. Calendar ChatbotNext, LinkedIn is introducing a chatbot. It will look at two connections’ calendars and find and set times for them to meet directly within LinkedIn’s messenger platform. It hasn’t been rolled out as of the time of this posting, but in another nod to Facebook Messenger and similar bots, this is an addition designed to keep users spending time on the site. Stay tuned for more news when the bot launches fully.4. Smart RepliesAlthough a working chatbot hasn’t yet gone live on LinkedIn, artificial intelligence (AI) is already making its way into the user experience — with smart replies.Inside LinkedIn Messaging, you’ll see three suggested responses below an open conversation, based on the messages that were most recently sent. Although it may not appear in every chat window, LinkedIn says it will further customize these smart replies based on the person to whom you’re writing. For example, “Thanks, Danielle!” as opposed to simply, “Thanks!”As LinkedIn users spend more time connecting with businesses and colleagues, especially via mobile, we can expect AI and machine learning to make LinkedIn even more convenient in the near future.5. More AnalyticsLinkedIn now provides more analytics about how other users interact with the content you share — not just who views your profile or who likes one of your posts. Now, users can see not only who likes their content, but which companies they come from, where they’re located, what roles they’re in, and even where they found your content.Here are analytics from an article I posted recently on LinkedIn: LinkedIn Marketing Don’t forget to share this post!
Former India trainer Shanker Basu was on Thursday appointed as strength and conditioning coach of Royal Challengers Bangalore for the next season of the Indian Premier League.Basu thus made a return to the RCB dugout after his successful stint with the national team ended with India’s semifinal exit from this year’s ICC ODI World Cup in the UK.He was with the RCB before joining the national team in 2015 and is regarded as one of the best trainers in India.Besides Basu, former India cricketer Sridharan Sriram has been appointed as the batting and spin bowling coach of the IPL franchise.Sriram, who played eight ODIs for India, had also served as spin bowling coach of the Australian cricket team.He parted ways with Delhi Daredevils (now Delhi Capitals) prior to IPL 2019 to join Kings XI Punjab.RCB also appointed Australia’s Adam Griffith as the bowling coach, while South Africa’s Evan Speechly has been named as the team’s physiotherapist.Besides, the Bangalore franchise has named Malolan Rangarajan as its head of scouting while Major Soumyadeep Pyne will be the team manager.RCB had earlier named former New Zealand coach Mike Hesson as its Director of Cricket Operations and Australian Simon Katich as the team’s head coach.Also Read | Watch: Sachin Tendulkar analyses Steve Smith’s Ashes batting formulaAlso see:
graphs No data available! Chennai Super Kings in IPL: 8 finals in 10 seasonsChennai Super Kings defeated Delhi Capitals by 6 wickets in Qualifier 2 to book their spot in the Indian Premier League final for the eighth time in their 10-year history. advertisement commentary view more view less scorecard Ajay Tiwari VisakhapatnamMay 11, 2019UPDATED: May 11, 2019 09:01 IST Chennai Super Kings reached their 8th IPL final in 10 seasons (AP Photo)HIGHLIGHTSAfter beating Delhi Capitals, Chennai Super Kings will be playing in their 8th IPL final on May 12Out of their 7 previous finals, CSK have won 3 while losing 4 of themCSK remains the only IPL side to have defended their IPL crown – in 2011Chennai Super Kings (CSK) made history on Friday by reaching their 8th IPL final after they beat Delhi Capitals by 6 wickets in Qualifier 2 in Vizag. No other team has featured in as many finals – Mumbai Indians lying a distant 2nd with 4 final appearances. Curiously, these 2 teams have faced each other in 3 finals already and come May 12, they will be slugging it out for the trophy once again – for a record 4th time.Coming back to CSK’s record in IPL finals, it’s one of the rare statistics regarding their IPL history where they find themselves in a slightly disadvantageous position. In the 7 finals that CSK have played, they have emerged winners thrice (2010, 2011 and 2018) while ending as runners-up on 4 separate occasions..@ChennaiIPL reach their 8th #VIVOIPL final, what a team #CSKvDC pic.twitter.com/mMpGkNTJEbIndianPremierLeague (@IPL) May 10, 2019Here is an account of how CSK have fared in each of their IPL finals:1. 2008: CSK vs Rajasthan Royals, MumbaiIn the inaugural edition of the IPL, CSK started as favourites against the underdogs – Shane Warne’s Royals. But the narrative changed soon as Man of the match Yusuf Pathan picked up 3 wickets to restrict Dhoni’s men to 163, before bludgeoning his way to a match-winning 56 to bring home his side’s maiden and till date, only IPL trophy.2. 2010: CSK vs Mumbai Indians, MumbaiRiding on Man of the match Suresh Raina’s 57 not out, CSK posted a respectable 168/5 batting first. In reply, even though skipper Sachin Tendulkar (48) held up one end, the rest of the batsmen couldn’t provide enough support to the legend, culminating in a 22-run defeat for the Blue Brigade and a maiden title for CSK.advertisement3. 2011: CSK vs Royal Challengers Bangalore, ChennaiCSK returned to their 3rd IPL final as overwhelming favourites, but this time they lived to tell the tale. Helped by Man of the match Murali Vijay’s 95 and Michael Hussey’s 63, CSK posted a huge total of 205/5 which proved too much for Daniel Vettori’s team as R Ashwin’s tweakers brought CSK a 58-run victory and their 2nd title win.4. 2012: CSK vs Kolkata Knight Riders, ChennaiEven though a Suresh Raina masterclass – 73(38) – propelled CSK to 190/3, KKR, who were high on momentum late in the season, finsihed the chase with 2 balls to spare. The now-forgotten Manvinder Bisla (89), who was adjudged the Man of the match, and Jacques Kallis (69) played starring roles in KKR’s long-awaited triumph.5. 2013: CSK vs Mumbai Indians, KolkataMan-of-the-match Kieron Pollard (60) almost single-handedly took MI to 148/9 after compatriot Dwayne Bravo had rocked the Mumbai innings with 4 wickets. But MI survived a late onslaught from MS Dhoni (63*) to win by 23 runs – almost an identical margin as the 2010 final.6. 2015: CSK vs Mumbai Indians, KolkataMumbai posted a huge total of 202/5 helped by Man of the match Rohit Sharma’s whirlwind 50 off 26 balls. The target proved too much for Dhoni’s men as they were able to muster only 161/8 with Mitchell McClenaghan (3/25) being the chief destroyer.7. 2018: CSK vs Sunrisers Hyderabad, MumbaiAfter being sidelined into wilderness for 2 years following the spot-fixing scandal, CSK had a few points to prove as they returned to the biggest stage of the IPL. Yusuf Pathan once again threatened to spoil CSK’s night when his 45 off 25 balls boosted SRH’s total to 178. But thanks to Man of the match Shane Watson’s 51-ball-century, CSK finished the chase off in style, with 9 balls to spare, thus bringing down curtains on an emotional 6 weeks for the side.But till date, CSK remains the only IPL side to have defended their crown – something they will take inspiration from when they take the field on May 12.Also Read | We are in the final because of our bowlers: MS Dhoni after CSK beat DC in Qualifier 2Also Read | Chennai Super Kings crush Delhi Capitals, storm into 8th IPL finalFor sports news, updates, live scores and cricket fixtures, log on to indiatoday.in/sports. Like us on Facebook or follow us on Twitter for Sports news, scores and updates.Get real-time alerts and all the news on your phone with the all-new India Today app. Download from Post your comment Do You Like This Story? Awesome! Now share the story Too bad. Tell us what you didn’t like in the comments Tags :Follow Chennai Super KingsFollow IPL 2019Follow IPL finalFollow CSKFollow Indian Premier LeagueFollow MS Dhoni
On the Road with Mikah Meyer, the First Person to Visit Every National Park Site in One Trip Editors’ Recommendations 7 of the Best Drink References in Music Durham, North Carolina’s Mount Moriah play a brooding, beautiful combination of folk and southern rock. Last Friday (October 9th), the three-piece released a new 7″ on Merge in anticipation of the announcement of their third album’s release. With only three tracks and clocking in at under 15 minutes, “Calvander” and “Baby Blue (Garage Demo)” b/w “Plane (Live)” makes for a quick, but intense listen.A wise man once said, “Specificity is the soul of narrative,” and Mount Moriah’s music embodies that idea to a tee. Vocalist Heather McEntire’s impressive voice and storytelling skills paint intimate portraits of life in the contemporary South. Though the immediate scope of the lyrics rarely leaves the interpersonal, it does not need to to show the struggle between new, progressive traditions and entrenched, conservative ones.A-side track “Calvander” is named after a rural Carrboro suburb and gives impressionistic details from a bigger story as it namedrops Carteret County and the Newport River. The song has no need to spell out the story because that is not what Mount Moriah’s music examines. Amid those references to the local geography, the narrator is looking for redemption. She “[holds] up her palm” and “offer[s] up her face…looking for any kind—some kind—of sign.” These details flesh out the story and the music in ways a straightforward telling of what happened could not.The lyric video for “Calvander”In addition to “Calvander,” the 7″ features a garage demo of the otherwise unreleased “Baby Blue” and a live rendition of “Plane,” a single from the band’s 2011 self-titled album. Contrary to what one might expect, it is not the live version of “Plane” that captures a different side of the band, but the demo of “Baby Blue.” On guitar, Jenks Miller sounds wholly uninterested in mourning as he kicks in the distortion. The track’s tempo never gets too quick, but the band makes “Baby Blue” rock without it. The group excels at this, with their albums and live shows featuring many tracks that are not just potent emotionally but aurally, too.Mount Moriah covering Neil Young’s “Revolution Blues” at WKNC’s Double Barrel Benefit in 2011With Heather McEntire’s vocals, variously gentle and muscular guitar-playing from Jenks Miller, and a rhythm section centered around Casey Toll’s bass, Mount Moriah create music like no other band playing today. For fans of the band, “Calavander…” is a waypoint between 2012’s Miracle Temple and their as-yet-untitled next album; for others, the 7″ is an introduction to the themes Mount Moriah deal in and with.Mount Moriah’s “Calvander” and “Baby Blue (Garage Demo)” b/w “Plane (Live)” is available through Amazon, iTunes, and Merge’s online store.The music video for “Plane” Learn Guitar (and Don’t Give Up) With the Fender Play App The Absolute Worst Movies to Watch with a Date Fall in Love with Tentree’s New Fall Collection, Then Plant a Tree
Addressing a National Energy Solutions Limited (NESol) ceremony to officially commission electricity service to the Park Lee and Ridge Pen communities in Mountainside, South West St. Elizabeth, on August 18, Dr. Wheatley said getting electricity to the community should also be viewed as mission accomplished, following a commitment he made to the residents early last year. “By bringing electricity here we are opening the doors and providing opportunities for the people,” the Minister said. He told the residents that following representation from Member of Parliament for South West St. Elizabeth, Hon. Floyd Green, a community access point (CAP) will soon be opened in the area. Minister of Science, Energy and Technology, Dr. the Hon. Andrew Wheatley, says the provision of electricity in communities which were previously without the service forms part of the Government’s push to create economic opportunities for everyone. Story Highlights Minister of Science, Energy and Technology, Dr. the Hon. Andrew Wheatley, says the provision of electricity in communities which were previously without the service forms part of the Government’s push to create economic opportunities for everyone.Addressing a National Energy Solutions Limited (NESol) ceremony to officially commission electricity service to the Park Lee and Ridge Pen communities in Mountainside, South West St. Elizabeth, on August 18, Dr. Wheatley said getting electricity to the community should also be viewed as mission accomplished, following a commitment he made to the residents early last year.“By bringing electricity here we are opening the doors and providing opportunities for the people,” the Minister said.He encouraged the residents who will benefit from the electricity to remember the responsibilities which come with the service.“It is not free…it comes with responsibility, so I encourage you to be responsible and to practise energy conservation,” he said.He told the residents that following representation from Member of Parliament for South West St. Elizabeth, Hon. Floyd Green, a community access point (CAP) will soon be opened in the area.This, the Minister said, is part of the Ministry’s push to get Jamaica on the information super highway as the country works to attain its Vision 2030 developmental goals.“The community access point is to ensure that we build out a knowledge based society – a truly digital society – so that Jamaica can embrace the opportunities that are presented as the economy grows. We do not want South West St. Elizabeth to be left behind,” he said.“We want to create opportunities for young people, such as skills in animation and app development. Even in the farming communities you will be able to use technology,” the Minister added.Meanwhile, the Member of Parliament said the installation of electricity in the communities form part of efforts to restore hope for the residents.“This is part of the reason why I went into politics…to make the lives of people better. There is a lot more work to be done and we are going to ensure that we go community by community and look at the critical issues and treat with them. In this modern day Jamaica, you must have road, water and light that you can turn on. It is now a necessity,” Mr. Green said.Also addressing the ceremony was Mayor of Black River and Councillor for the Mountainside Division of the St. Elizabeth Municipal Corporation, Derrick Sangster, who said residents of the communities are really happy that the service is being made available to them.Some 150 households in the Park Lee and Ridge Pen communities will benefit from the electricity service.
CHETICAMP, N.S. – A scientific expedition in the Gulf of St. Lawrence is revealing never-before seen images of odd and valuable marine life.Federal researchers have joined with the non-profit group Oceana Canada to use a $6-million robotic submersible, known as ROPOS, to explore the seabed, and live-stream sometimes spectacular high-definition video to the internet.“The Gulf of St. Lawrence has never been explored with the type of technology we have,” Oceana’s science director, Robert Rangeley, said in an interview Monday from Cheticamp, N.S., where the two-ship expedition was poised to begin another week of exploring the Gulf’s depths.“There’s hardly been any camera work at all.”Alexandra Cousteau, granddaughter of the famous French filmmaker and marine conservationist Jacques Cousteau, is part of the expedition and an adviser to Oceana, an international ocean conservation group based in Washington, D.C.“It’s such a thrill to be part of something that has never been done before,” Alexandra Cousteau said in a dockside interview.The recent deaths of at least 10 endangered North Atlantic right whales in the Gulf has focused international attention on the importance of the vast area.Cousteau said previous studies have typically relied on the use of underwater sleds that were dragged along the ocean floor and later hoisted to the surface for inspection by scientists.“What they got at the surface was broken,” she said. “They had no idea how the species were interacting. We’ve been able to see how that whole neighbourhood works.”In particular, Cousteau said the high-tech submersible — ROPOS stands for Remotely Operated Platform for Ocean Sciences — has recorded video images of large numbers of juvenile redfish seeking shelter amongst fields of sea pens, a type of bottom-dwelling coral that looks like old-fashioned pens made from fanciful feathers.Redfish, which are also known as ocean perch, are a commercially valuable species that have been on the decline for years. But the video suggests the species may be making a comeback, as some Gulf fishermen have already suggested.“If this is where the juveniles are finding shelter, then we need to protect that,” said Cousteau. “I think that’s something everybody can agree on.”Rangeley, a research scientist who used to work with World Wildlife Fund Canada and the Fisheries Department, said he and his colleagues have also spotted porbeagle sharks, right whales, cod, colourful sponges and large schools of sand lance, a herring-like fish that is a key source of food for whales and seabirds.“We saw massive schools of them for the longest time,” the marine biologist said. “We could hardly see through the lens of the ROPOS … It’s a pretty lively place, the Gulf of St. Lawrence.”At one point, the cameras captured the moment when a northern gannet, a large seabird known for its torpedo-like fishing skills, plunged into the water to feast on sand lance.“We’re also measuring stuff,” Rangeley said, adding that expedition scientists are taking samples for genetic and chemical analysis. “We’re not just taking pretty pictures. It’s a full-spectrum science effort.”The research is important because Canada has the world’s longest coastline. Spread across three oceans, it covers more than 243,00 kilometres. The federal government has committed to conserving 10 per cent of the country’s marine areas by 2020.The expedition started last week off the coast of Quebec’s Anticosti Island, and then moved to the American Bank, a submarine cliff lying off the eastern tip of Quebec’s Gaspe Peninsula. More exploration is expected this week off the west coast of Cape Breton.Oceana, established two years ago in Canada, was part of a similar expedition in the Gulf of Maine in June.The ROPOS submersible, which can dive to 5,000 metres, is being carried aboard the CCGS Martha L. Black, a Canadian Coast Guard light icebreaker. The submersible is owned by the Canadian Scientific Submersible Facility, based in North Saanich, B.C.— By Michael MacDonald in Halifax
Cairo- Egyptian objections are delaying formation of a committee to implement expert recommendations on an Ethiopian dam project, which Cairo fears could diminish its water supply, Ethiopia’s water minister said Tuesday.At a one-day meeting in Khartoum, the water ministers of Egypt, Sudan and Ethiopia agreed to form the panel, Alemayehu Tegenu told reporters.“But we didn’t agree about the composition of this committee,” he said. “We have differences with Egypt.”The Ethiopian minister declined to elaborate on why there was disagreement over the committee’s membership but said the three sides would meet again in Khartoum on December 8.Ethiopia began diverting the Blue Nile in May to build the 6,000 MW Grand Renaissance Dam, which will be Africa’s largest when completed in 2017.An international panel has issued a report outlining the dam’s impact on water levels.The report has not been made public, but Ethiopia has said it confirms that the impact on water levels is minimal.Cairo had sought more studies about the dam’s impact on its water supply, which is almost entirely dependent on the Nile.Egypt believes its “historic rights” to the Nile are guaranteed by two treaties from 1929 and 1959 which allow it 87 percent of the Nile’s flow and give it veto power over upstream projects.But a new deal signed in 2010 by other Nile Basin countries, including Ethiopia, allows them to work on river projects without Cairo’s prior agreement.Sudan, along with Egypt, has not signed the new Nile Basin deal.Sudan too relies on Nile resources but has said it does not expect to be affected by the Grand Renaissance project.
The National Fishworkers’ Forum (NFF) in India has appealed to Indian External Affairs Minister Sushma Swaraj to take efforts to release 40 Indian fishermen who have been languishing in the prisons of Sri Lanka, The Hindu newspaper reported.N.Elango, chairperson of the National Fishworkers’ Forum drew the attention of the Union Minister on the information given by Union Minister of State V.K. Singh on the floor of the Rajya Sabha on July 23. Elango also pointed out that the number of fishermen arrested on June 1 were 14 and 26 were detained on June 17.He added that while 114 fishermen arrested since February 27 have been released, their 31 boats are still in the custody of the Sri Lankan Government. The Minister had also said the all diplomatic efforts had been made by the ministry to get the 14 fishermen and the 3 boats released. Elango pointed out Singh stated that 14 Indian fishermen were arrested by the Sri Lankan Navy on June 1 on the ground that they had been fishing in Sri Lankan waters. Three of their fishing boats had been confiscated. In memorandum to the External Affairs Minister, Elango also urged her to appeal to the Sri Lankan Government to release not only the 40 fishermen and their 3 boats but also the 31 boats of the fishermen released earlier.
“We must have made errors of judgment as we try to fix a war-devastated country,” Mr. Igga said, as he appealed for goodwill to continue. According to the Vice President, the implementation of the Comprehensive Peace Agreement (CPA) had been “relatively successful,” although the issue of the contested area of Abyei and the demarcation of the borders between South Sudan and Sudan continue to impede the full implementation of the peace accord. Since South Sudan gained independence from Sudan in July 2011, the peace between the two countries has been threatened by armed clashes along their common border and outstanding post-independence issues that have yet to be resolved, notably the status of the oil-rich area of Abyei.Speaking to delegations on his country’s relations with Sudan, Mr. Igga said that it has been “a mixture of cooperation and squabbles” but acknowledged that there is “no alternative to lasting peace other than harmony and cooperation.” He called on the international community to step up its role in narrowing the gap between the two parties. On the disputed area of Abyei, Mr. Igga promised cooperation to implement an agreement on its final status through a referendum set for October 2013 by the African Union High-Level Implementation Panel (AUHIP). South Sudanese President Salva Kiir visited Khartoum in early September where he met with Sudanese President Omar Al-Bashir, and the two leaders agreed on improving cooperation including the unhindered flow of oil from South Sudan through Sudan, he added.A set of security and economic agreements – signed in the Ethiopian capital under the auspices of the AUHIP – include provisions on security, the common border and economic relations aimed at enabling the two nations to fulfil their obligations under a so-called roadmap for easing tensions and facilitating the resumption of negotiations on post-secession relations.Turning to the eastern state of Jonglei, one of ten states in the country, the Vice President stated, “It has serious security and infrastructural impediments.” He went on to say that the Government is determined to transform the army, the Sudan People’s Liberation Army (SPLA), into “a professional National Army that respects human rights and the rule of law and committed to the protection of civilians.”He expressed gratitude to the UN Mission in South Sudan (UNMISS), which had helped the Government transform hundreds of former combatants into a police force “conscious of the rule of law.”Mr. Igga expressed regret for the loss of lives of the Indian peacekeepers, the Russian helicopter crew and the Kenyan and South Sudanese relief workers in Pibor county. He was referring to incidents in which UN peacekeepers and humanitarian workers have been caught up in the violence in Jonglei. An estimated 100,000 civilians in Jonglei alone have been cut off from life-saving assistance as a result of fighting between State and non-state armed actors, and the recent resurgence of inter-communal clashes, according to the UN.The Security Council has called on Juba to expedite safe and unhindered humanitarian access for the timely and full delivery of aid to all civilians in urgent need of assistance in accordance with relevant provisions of international law.The Vice President also said the country is being run according to “acceptable standards of competence,” and called on “experts” to appreciate the bigger picture of “how well the country is run outside Jonglei state.”Government spending has been reduced by 40 per cent and non-oil revenue has been increased considerably, he added. Meanwhile, efforts are being made to address literacy rates among women, which is below 18 per cent, and to increase their political participation. “We are determined to uproot impunity and corruption, a phenomenon which is a symptom of post-conflict States,” said the Vice-President.
Thousands of migrants expected to remain at demolished Calais camp A migrant charity said it is concerned about what will happen later in the week when those determined to get to England refuse to be moved. Image: Matt Dunham/PA Image: Matt Dunham/PA Share14 Tweet Email FRENCH AUTHORITIES ARE poised today to begin demolishing the notorious Calais “Jungle” camp that has become a symbol of Europe’s refugee crisis.Ahead of the operation to knock down the squalid slum, hundreds of migrants were queueing up in the pre-dawn darkness for buses to take them to housing sites around France.“Bye Bye, Jungle!” one group of migrants shouted as they hauled luggage through the muddy lanes of the shantytown where thousands of mainly Afghans, Sudanese and Eritreans had holed up, desperate to sneak into Britain.Interior Minister Bernard Cazeneuve said Monday that 1,918 migrants had left Calais on buses bound for 80 reception centres across France under a heavy police presence.“We don’t know yet where we are going, but it will obviously be better than the Jungle, which was made for animals, not humans,” said Wahid, a 23-year-old Afghan.Unaccompanied minorsPolice at one point intervened to break up a scuffle, but Cazeneuve said the operation proceeded in a generally “calm and orderly manner”.The Jungle’s hundreds of unaccompanied minors have been the main focus of charities’ concerns. Source: PAIn an eleventh-hour gesture, Britain has taken in nearly 200 teenagers over the past week, mostly children with relatives there, but the transfers were on hold Monday.Hundreds more have been interviewed by British immigration officials and many are still awaiting a reply.Some 400 youngsters are being provisionally housed in shipping containers in a part of the Jungle where families had been living.Cazeneuve said all unaccompanied minors “with proven family links in Great Britain” would eventually be transferred from the Jungle across the Channel.Determined to reach EnglandBritish interior minister Amber Rudd said London was contributing up to £36 million (€40 million) towards the operation to clear the camp, as well as to help reinforce Britain’s border controls in Calais.Today, demolition crews will move in to start tearing down the slum, one of the biggest in Europe, where an estimated 6,000 to 8,000 people have been living in dire conditions.The operation is set to continue through tomorrow.Christian Salome, head of the Auberge des Migrants (Migrants’ Hostel) charity, said the process was “working well because these are people who were waiting impatiently to leave”.“I’m much more concerned about later in the week when the only ones remaining are those who do not want to leave, who still want to reach England,” he said, estimating their number at around 2,000. The interior ministry dismissed that figure as exaggerated.On Sunday night, the police fired tear gas during sporadic skirmishes with migrants around the camp.Riots erupted when the authorities razed the southern half of the settlement in March.‘Is this justice?’ Located on wasteland next to the port of Calais, the four-square-kilometre (1.5-square-mile) Jungle has become a symbol of Europe’s failure to resolve its worst migration crisis since World War II.More than one million people fleeing war and poverty in the Middle East, Asia and Africa poured into Europe last year, sowing divisions across the 28-nation bloc and fuelling the rise of far-right parties. Source: Matt Dunham/PAThose seeking to smuggle themselves into Britain, believing it offers better chances of work and integration than France, have been converging on Calais for well over a decade.Over the past year, police have battled near-nightly attempts by migrants to climb onto trucks heading across the Channel.The redistribution of the migrants is a risky enterprise for Socialist President Francois Hollande, six months before elections in which migration will loom large.Some have opposed plans to resettle asylum-seekers in their communities.SolidarityIn the eastern village of Chardonnay — known the world over for its namesake grapes — the two dozen young Sudanese asylum seekers arriving Monday were met with suspicion.Locals watched from a distance as the men got off the bus in the village, which will eventually host 50 asylum seekers compared to a population of just 200 villagers.“This massive arrival of migrants, it’s inappropriate,” fumed resident Joelle Chevaux, out walking her dog.But in other towns people gathered to welcome the new arrivals, with some 200 pro-migrant protesters turning out at the interior ministry in the capital chanting “Paris, Calais, solidarity!” and 250 in the city of Nantes, according to police.French authorities say those who agree to be relocated can apply for asylum in France. Those who resist face possible deportation.Jean-Marc Puissesseau, chief executive of Calais port, told Britain’s BBC radio he was “a very, very happy man” and hailed an end to the “constant stress” of drivers fearful of being ambushed by migrants.Dozens of people have been killed on the road or while trying to jump onto passing trains.Puissesseau warned that new camps would sprout up around Calais unless police remained vigilant.- © AFP 2016.Read: Mistrust, language barriers and mist: An Irish volunteer’s account of the Calais evacuation>Read: French police on standby as migrants start evacuating Calais ‘Jungle’ camp> 87 Comments Tuesday 25 Oct 2016, 9:14 AM http://jrnl.ie/3044688 By AFP Short URL 11,632 Views Oct 25th 2016, 9:14 AM Tweet thisShare on FacebookEmail this article