Several leaders and supporters of the Bharatiya Janata Party (BJP) on Tuesday held street protest in Srinagar to demand security to all its workers in the Valley, four days after its leader was shot dead by suspected militants in south Kashmir.“I have decided to surrender my security too till all BJP workers are provided a security cover in Kashmir,” said BJP state general secretary Ashok Koul. He board a three-wheeler rather than the vehicle provided by the state security “as a mark of protest.” Earlier, Mr. Kaul led the street protest at Srinagar’s Press Enclave to press for his demands.Suspected militants shot dead BJP leader Gul Mohammad Mir (60) alias Attal on Saturday evening in Anantnag’s Nowgam area around 10 p.m. He succumbed to his injuries, inflicted by five bullets in the upper body. The BJP leader’s security was withdrawn a few weeks ago without citing any reason. The State Home department comes under Governor Satya Pal Malik in Jammu and Kashmir, since the State is under the President’s rule.Mir, who was BJP’s vice district president of Anantnag district, had unsuccessfully contested Assembly elections for Dooru assembly segment in 2008 and 2014.
Mercedes’ British driver Lewis Hamilton powers his car during the Brazilian Formula One Grand Prix, at the Interlagos circuit in Sao Paulo, Brazil, on November 12, 2017. / AFP PHOTO / EVARISTO SALewis Hamilton and his Mercedes team will be aiming to end an already-triumphant season on a high while the chasing pack scrap for points, positions and prize money at this weekend’s season-ending Abu Dhabi Grand Prix.Much more than pride will be at stake for the middle and lower order teams, as they seek to finish strongly and boost their 2018 budgets, in the twilight showdown at the Yas Marina circuit.ADVERTISEMENT Kris Aquino ‘pretty chill about becoming irrelevant’ Read Next Stronger peso trims PH debt value to P7.9 trillion While the championship is already decided, the leading drivers may well also be challenged by their teammates Bottas, Kimi Raikkonen and Daniel Ricciardo.While they scrap at the front, it will lower down the field that some of the most ferocious battles are likely to take place.The Toro Rosso, Renault and Haas teams are separated by six points, and an estimated payout of around $12 million (10.2 million euros), in sixth, seventh and eighth places in the championship.Renault team boss Cyril Abiteboul, whose outfit are two ahead of Haas and four ahead of Toro Rosso, said: “This race is almost a championship in itself.”As the tension eats up the midfielders, it will be an emotional release for Williams’ Felipe Massa again as he competes in his final race before retiring.The 36-year-old Brazilian said: “I’m looking forward to it and plan to enjoy every moment, to finish my Formula One career on a high note.”F1 may also bid farewell to the Sauber drivers Pascal Wehrlein and Marcus Ericsson, tipped to be replaced next year, and to the McLaren-Honda partnership.McLaren are to be powered by Renault next season while Honda will supply Toro Rosso.The final race of 2017 may also prove the final event with fully open cockpits on the cars before next year’s planned introduction of a ‘halo’ closed cockpit protection system. Kammuri turning to super typhoon less likely but possible — Pagasa Trending Articles PLAY LIST 00:50Trending Articles00:59Sports venues to be ready in time for SEA Games01:27Filipino athletes get grand send-off ahead of SEA Games01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice Howard, Hornets rally to beat Wizards in overtime Brace for potentially devastating typhoon approaching PH – NDRRMC Typhoon Kammuri accelerates, gains strength en route to PH “But we have not been on the top step of the podium since winning in Austin and we are determined to change that in Abu Dhabi.”Hamilton was the victor in Texas a month ago and, like his team boss, wants to end his season strongly with a 10th victory this year. “I’m going to give it everything in Abu Dhabi,” said the Briton, who has seen rivals Max Verstappen of Red Bull and Sebastian Vettel of Ferrari win the last two contests.Vettel will also be keen to impress again and clinch second place behind Hamilton in the drivers’ championship. He goes into the weekend with a 22-point advantage ahead of Hamilton’s Mercedes team-mate Valtteri Bottas.And Verstappen, buoyed by high praise from Mercedes executive chairman Niki Lauda, will be a threat as he seeks a third win of the season. Three-time champion Lauda last week described the 20-year-old Dutchman as the best young driver to enter F1.“In all my many years in motor racing, Max is the most fantastic young driver I’ve ever seen, no doubt,” said Lauda. “He impresses me – he is aggressive and fast. The only thing I would tell him is to keep his feet on the ground.”ADVERTISEMENT Hamilton has already wrapped up his fourth drivers’ world title and Mercedes their fourth consecutive constructors’ championship, but team chief Toto Wolff said the team is determined to win in Abu Dhabi for the fourth year in succession.“Regardless of what stands in the trophy cabinets back at base, our focus is always on the next race and the next championship,” he said.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutout“Our goal in Abu Dhabi is quite simple: to give the best of ourselves, to extract the maximum from our ‘diva’ in her final race and to win.“We saw promising pace in both Mexico and Brazil, circuits where we had expected to struggle more than we did, and this is a positive sign of the progress we have made in understanding our difficulties this year. QC cops nab robbery gang leader, cohort LATEST STORIES Japan ex-PM Nakasone who boosted ties with US dies at 101 MOST READ Don’t miss out on the latest news and information. CPP denies ‘Ka Diego’ arrest caused ‘mass panic’ among S. Tagalog NPA View comments
The Delhi Police on Thursday registered a case of negligence and started investigating the circumstances leading to the embarrassing accident involving three members of the Ugandan contingent, including the chef de mission and the press attach, at the Commonwealth Games Village on Wednesday night.The incident had upset the Ugandan sports minister Charles Bakkabulindi and even apologies from his Indian counterpart M.S. Gill and Commonwealth Games Federation chief Mike Fennell could not pacify him.Gill had apologised for the incident to Bakkabulindi and Ugandan High Commissioner to India Nimisha Madhvani over the phone. But continuing with their protests, the Ugandans skipped the dinner hosted by Gill on Thursday night.Gill’s apologies failed to move the Ugandans as they wanted a personal meeting with him and External Affairs Minister S.M. Krishna rather than a telephonic chat. They were unhappy also because of the delay and the way case was handled by the Indian authorities.Bakkabulindi had on Thursday sought an apology over the accident in which a tyre-killer at one of the Village entrances allegedly malfunctioned and hit the vehicle carrying the Ugandan officials. Apparently it happened as the security camera could not read the security pass on the vehicle.
Indian badminton ace Saina Nehwal met Prime Minister Narendra Modi ahead of his 65th birthday in New Delhi on Wednesday.The world number one shuttler, who recently won the silver medal at the World Badminton Championships, gifted Modi the racquet which she used in Jakarta.”I am happy to meet the PM after one year. I wanted to congratulate him and wish him for his birthday. I actually gave him one racquet of mine,” Saina said.PM is supportiveSaina said Modi had discussed about sports and had congratulated her for her medal winning performances at the World Championship and 2012 London Olympics.”Very happy to have a PM who is very supportive. He was telling me that a lot would be done for sports in future. It’s really good to know that he follows every sport regularly,” Saina said.Saina said Modi was very knowledgeable about sports and that he wanted to improve sports in the country.”He was talking about sports infrastructure. He said he wanted to improve sports and make sure that a lot of players come from India and do well at the international level,” she said.Saina climbed to the top spot in badminton women’s singles rankings in spite of losing to Spanish sensation Carolina Marina in the final match in Jakarta. She was ousted from the Japan Open after she lost to local shuttler Minatsu Mitani 13-21, 16-21.
Former cricketer VVS Laxman heaped praise on current Test skipper Virat Kohli, saying the Delhi batsman possessed strong basics and is a complete batsman in all formats of the game.”The reason I mentioned a lot of Virat (Kohli) is because he knows his strengths and backs them. He is a conventional cricketer and has got strong basis,” said Laxman after delivering the Dilip Sardesai memorial lecture. (I don’t think there is anything called ‘form’, says Virat Kohli)”If you have to perform consistently in all the three formats, you should have strong basics, which Virat has,” said the former India batsman whose magnificent 281 against Australia in the second Test of the 2001 series at Kolkata led India to a brilliant series-levelling victory after they followed on.”I feel Virat has a long way to go in Test match cricket and he will break all records. His average will be close to where his average currently is in ODIs and T20s. Virat is a complete batsman in this generation,” he said.KOHLI’S INFLUENCELaxman felt that Kohli has had a huge influence on the way KL Rahul bats of late in the shortest format of the game.”KL Rahul has transformed himself into a good T20 player and I believe that Virat has a huge influence on the transformation of Rahul. Rahul knows how to get runs in all three formats by playing in his normal, conventional, classical style,” said Laxman.He also praised off-spinner Ravichandran Ashwin, who became the fastest Indian to take 200 Test wickets and the second-fastest in the world when he achieved the feat in the first Test against New Zealand in Kanpur in his 37th game. (Virat Kohli looks forward to DRS introduction in future)advertisementAsked where he would rate Ashwin among all spinners, Laxman said, “One of the best, without a doubt. For me any great bowler or a great batsman or great cricketer is when you win matches for your team and Ashwin has just done that in the last four years.”He has won a lot of matches (for India), some of them single-handedly. You have to always look to evolve, never stagnate as a player and always look to improve. That is another aspect of being a great player and that is what Ashwin has done from the first Test he has played. He is a thinking cricketer and a match-winner for me and I always respect match-winners,” he added.Asked about his views about cricket under lights with pink ball, Laxman said, “It’s a work in progress, especially in India where dew is a big factor. Also the ball they used in the Duleep Trophy was a different one to what they used in the New Zealand-Australia Test match in Adelaide.”It is more about not losing the hardness and the shine because in India the wickets will not have that much of grass cover, even though the grounds are lush green and well-maintained.”A lot of effort and time will go in making sure that the ball is right because any match should not be dictated by ball. They are trying to make sure that the seam is thicker compared to the match played in Adelaide,” he added.’DRS NOT FULL PROOF’Asked why Indians are averse to DRS, he said, “I am not convinced with the hawk-eye especially for the LBW decision. I am not convinced with that technology as yet. (India geared up to dethrone Pakistan, history beckons at Eden Gardens)”Because of that, BCCI too has got some kind of (objection) and is not allowing to execute it in a series where India is involved. There is a fixed mindset that everyone is thinking that BCCI is intentionally not taking the DRS, but I feel the technology should be fool-proof,” he explained.The 41-year-old former cricketer also recalled the contribution made by ex-national coach John Wright, who was the first foreign coach to be appointed by the BCCI.”Within the team the growing urge to become more competitive overseas came with the arrival of, in our coaching set up, John Wright, the first overseas coach of a national side. John was laid-back, but was also very demanding.”He believed we had what he felt in terms of talent, mental fortitude, temperament and resolve to be a strong force outside our shores,” he remarked.
How much do you pay for heating? Depending on where you live, it’s a good chunk of money during the wintertime. Even though we live in the South (in lovely Raleigh!), we’re not immune to getting some cold weather. With winter coming… Full Story,Tips to help turn those homebuying dreams into reality. From outstanding credit card debt to massive student loans, financial difficulties are barring more and more millennials from becoming homeowners. While the vision of buying a first home may seem hopelessly… Full Story,When most people imagine buying a house, they think about how many bedrooms they need or what kind of porch they want. When they think about homebuying costs, they decide how much to put down and what their maximum home… Full Story,One of my favorite shows is Sex and the City. Those women lived glamorous lives I could only dream about. And, Carrie, a writer, was living my dream life as a famous writer in Manhattan. One of the storylines that… Full Story,Last year, my husband and I were packing up our Denver apartment to prepare for our move back to his home state of Indiana. We’d put an offer in on a house and had only given ourselves a couple of… Full Story,A few years ago Dave Munson and his family decided to move from their 5,600-square-feet, 8-bedroom house in the city of San Antonio, Texas, to a smaller, unique living situation: tents. Well, fancy, upscale tents that total 2,000 square feet… Full Story,It’s a well-known fact that your personal environment affects your mental health. If you live in a beautifully decorated home with plenty of plants and green space nearby, your risk for anxiety and depression is lower. If you spend your… Full Story,My husband and I were so excited to buy our house. We’d been renting since college and were eager to have our own place. Finally, no one could tell us how many dogs we could have or how many posters… Full Story,Last summer, I was forced to relocate out of my cozy, bungalow-style apartment in West L.A. Living in one of the most unaffordable rental markets in the U.S., I was resigned to the fact that, to enjoy my ideal setup… Full Story,When you buy a home, you’re making an investment in yourself and your future. You’re building financial stability, equity, and experience. You have a place to call your own and you can customize the space just how you want. As… Full Story
Who would have thought that a holiday that began as the commemoration of an ancient saint would become one of the biggest spending days of the year? According to the National Retail Federation, the average person will spend $130.97 on… Full Story,Aside from the temperamental weather, scarcity of holidays and pervasive universal cranky moods, one of the worst parts of winter is the feeling of being trapped indoors for months at a time. While bears are too busy hibernating to take… Full Story,I recently joked to friends that late last year most of the updates on my social networks involved mass food consumption (and accompanying pictures.) For the first week of the New Year, most of the updates involved or included exercise… Full Story,We are three days into the New Year and you may already be having a hard time following through with your resolutions. Financial resolutions are always popular choices but sticking to a budget and tackling your financial goals is an… Full Story,My inbox is full of questions about how to usher in the New Year while getting the most bang for your buck. As with most of my Q&A columns, the following are composites of several similar questions. At Home Celebration… Full Story,You’ve made your list and you’ve checked it twice. You’ve even added it to your Google calendar and synced with your extended family members. You are probably so efficient that every gift on your holiday list is not only accounted… Full Story,It’s December and you know what that means: The frenzy of the gift-giving season has begun again. I’m a fan of gifts of experience and “two-part” gifts. The gift of an experience can harbor memories that last a lifetime. For… Full Story,One of the more interesting facts to emerge from the Black Friday shopping weekend is that a majority of us splurged on ourselves instead of others. Since many of us still face daunting gift lists, I’ve enlisted the help of… Full Story,If you’re reading this, chances are good that as much as you love the turkey, trimmings and time with family, you’re already secretly plotting the best holiday shopping plan of attack. To save you time crowded against thousands of other… Full Story,If there is one wardrobe staple that gets a lot of play every winter, it’s your coat. It doesn’t matter how well cut your pants are or how striking your sweater is, and even if you live someplace only a… Full Story
Post navigation In their classic book The Millionaire Next Door, authors Thomas Stanley and William Danko offer a simple message.Plenty of millionaires don’t live lifestyles of the rich and famous. They live in ordinary houses, drive used cars, and don’t care about conspicuous consumption.In other words, the rich are boring.Since the book was published in 1996, it’s gotten some well-deserved criticism. The authors interviewed millionaires. They didn’t interview people who did all the stuff in the book and didn’t become millionaires.Fair enough. But I’ve been thinking about The Millionaire Next Doorrecently because of something that’s been happening on my block—practically next door.Tiny boxesWhat’s the hottest hot-button issue in Seattle right now? Marijuana? Same-sex marriage?Been there, legalized that.No, my neighbors are arguing about microhousing.Microhousing developments are apartment buildings full of small studio apartments. One is currently under construction on my block.The apartments are furnished and have their own bathrooms but share a kitchen. It’s typically one kitchen per eight units.And when I say “small,” I mean really small. The smallest micro-apartments are 120 square feet, and the largest are around 300. They’re basically dorm rooms for grownups.Here, for example, is a microhousing development near where I live. (The photographer really went all-out to make the apartments look spacious, didn’t they?)Depending on how you look at it, micro-apartments are relatively cheap or very expensive.Because they’re built in desirable urban neighborhoods, they’re expensive on a square-foot basis.But because you don’t get very many square feet, you can typically rent a unit for $500-$750 per month, including utilities, internet, and furnishings, in neighborhoods where people don’t bat an eye at a $1500 one-bedroom.Living smallI don’t want to rehash the arguments over microhousing, which are mostly about parking and about the size and appearance of the buildings. I just want to look at it from a frugality perspective.The people who live in micro-apartments are a diverse group. Many are young professionals. Some are divorcees and single retirees.Here’s what they have in common: they’d have to work really hard to overspend on housing.Housing can consume an unlimited portion of the family budget—up to 100% and beyond.Big houses come with big mortgage payments. Then you pay for repairs. Utilities. Property tax hikes. Kitchen remodels.When we imagine people living in 120-square foot apartments with a shared kitchen, the image that comes to mind is a disease-ridden tenement.That’s not the reality of this new housing. As one microhousing resident, Judy Green, told USA Today last year, “I can afford the rent. The unit is lovely and the building is attractive. It’s nicely finished and it has large windows with lots of light. I’m comfortable with the size.”(Disclaimer: I was quoted in the same article.)Saving bigMy point, of course, is not that everybody should live in a tiny apartment. Microhousing in its current form is only for singles, and certainly not for all of them.But the high demand for microhousing offers us the opportunity to rethink our own housing choices.You want to live like the Millionaire Next Door and quietly sock away a nest egg while your neighbors go broke?Great, how small are you willing to go? If not a micro-apartment, how about a one- or two-bedroom?Many readers, I know, will find this argument preposterous. The young and poor live in small apartments, and grownups live in houses with backyards.But I know plenty of adults who are starving their retirement accounts while spending lavishly on housing, which doesn’t strike me as a very grownup way to live.If, God forbid, I were to find myself single, I would move into a micro-apartment without hesitation.I have fond memories of dorm life; I hate housecleaning; I like living in a dense urban neighborhood; I don’t own a car; and I don’t have any hobbies that require a lot of space.Oh, and I like saving money.The microhousing project on my block is almost finished. Soon, a few dozen new neighbors will move in. They will vary in age, income, and inclination to be frugal.Some will, no doubt, take the opportunity to save aggressively. They’ll be Millionaires Next Door on steroids: tiny house, no car, bulging 401(k).They haven’t even moved in yet and I’m already jealous.Matthew Amster-Burton is a personal finance columnist at Mint.com. Find him on Twitter @Mint_Mamster. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
ToolsAs your trip date gets closer and closer, you’re going to fine tune your budget more precisely. Maybe you discovered that flight prices have changed. Or perhaps you realized you won’t be able to save as much as you had hoped. Getting a more precise figure will help keep you from worrying and knowing exactly what you will need.But how do you start to get a real figure? It’s hard to know what the local cost of food and transportation is when they vary so greatly. Locations like Stockholm and Oslo are incredibly expensive while other places like Bali and Bangkok are so cheap, you could live like royalty.When I’m trying to determine what I will be spending, I use the following resources:Budget Your TripNomadic MattLonely PlanetMobissimoSkyscannerRome2rioWith activities and specific events, I email the site and make sure to get an exact quoteOnce you fine tune your itinerary and prices to match, your budget will start to look a little more like this: Budgeting for a trip seems easy, right? You just need to save a bunch of money and divide it into 3: food, flights and hotels. But what about those cool activities you want to try or figuring out how to get from A to B? There are a lot of little incidentals that go into budgeting for your vacation and it can be incredibly overwhelming. With this guide, you won’t miss a single detail!Figure Out What You NeedWhen creating your budget abroad, you need to know where your money is going. Sure flights, accommodation and food will be expensive, but where is the rest of your money going? When creating your budget, you’re going to need to include the following items:Airfare and flight extras (baggage, food, seat assignments, etc.)AccommodationTransportation (to the airport, between cities and throughout the location you’re visiting)Food (During your stay and while you’re commuting)Travel InsuranceHealth (malaria tablets, pain relievers, bandages, etc.)Activities (tours, equipment rentals, tips)Shopping and giftsMiscellaneous (I always include this in case I spend more in one area or forgot something)I consider all of these mandatory, including the insurance. If you’re on a tight budget, try to find an insurance carrier that’s low cost or covers a little less. But trust me when I say that I’ve learned the hard way what it’s like traveling without insurance!Research Various PricesIn the beginning stages of your budgeting, you’re going to have to guestimate. The price of your flight is going to vary greatly 6 months away vs. when you actually purchase them. So start to get a general guideline.I mentioned in my very first post that your budget doesn’t have to be accurate. You really just need to get an idea as to what you’re going to spend. Looking up flight, food and accommodation costs will give you a clue as to how much you’ll be spending and how much you will have to save.The very beginning of your budget should look a little something like this: Sebrin Elms is a twenty-something newlywed with two kitties and a serious obsession with travel. She started her blog, The Clumsy Traveler, in anticipation of a 3-month long honeymoon around the world. When she came back, she wasn’t ready to stop writing and traveling! You can learn more about her story on her blog or follow her on Instagram @theclumsytraveler.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related Post navigation Exchange Your CurrencyRemember to be consistent with your currency! Not only will this keep you more organized, but will give you more of an exact figure. You would think the price different of a few cents between the dollar and the euro wouldn’t be too much. But what it’s all tallied together, you could be short a couple hundred dollars (maybe even a thousand dollars, depending on your traveling style).
Making small, specific goals is key to losing weight long-term – but how can you get motivated now? Check out our favourite, no-fail jump-starts to feeling like your old self ASAP!1. Build a better breakfastAll meals are important, but breakfast is what helps you start your day on the right track. The best, heartiest breakfasts are ones that will fill you up, keep you satisfied, and stave off cravings later in the day. Aim to eat anywhere between 400 and 500 calories for your morning meal, and make sure you’re including a source of lean protein plus filling fat (e.g., eggs, beans, unsweetened Greek yoghurt, nuts, or nut butters) and fibre (veggies, fruit, or 100% whole grains). Starting your day with a blood sugar-stabilising blend of nutrients will help you slim down without sacrifice.2. Prioritise real, whole foodsMake sure that everything you’re eating is whole – as in nothing processed or packaged. Since salt is a preservative, these are the foods that are highest in sodium – something to keep in mind when planning your meals. Plan on making sure that all items you choose are fresh. That means filling up on fresh fruits and veggies, whole grains, low-fat dairy, and lean protein.3. Know your limits with saltWhen it comes by buying snacks, a ‘low sodium’ product has to be 140mg or less per serving – so if you’re really in a bind, you can follow that guideline for what to put in your trolley.4. Go for that cup of joeStart your day with a cup of coffee. Caffeine is a natural diuretic and an excellent source of antioxidants, which protect your cells from damage. You can have up to 400mg daily, according to the 2015 Dietary Guidelines for Americans.Not much of a coffee drinker? Tea is also a natural diuretic, and types of herbal tea such as dandelion or fennel root can also lend a hand. In fact, when a recent study compared the metabolic effect of green tea (in extract) with that of a placebo, researchers found that the green-tea drinkers burned about 70 additional calories in a 24-hour period.5. Skip sugary beveragesPlain and simple: we just don’t feel full by liquid calories in quite the same way as we do real food. Drinking a juice or caramel coffee drink, for instance, won’t make you feel full the way eating a bowl of veggie- and protein-packed stir-fry will. So monitor your intake of juice, soda, sweetened coffee and tea, and alcoholic beverages. If you consume each of those beverages during the day, you’ll have taken in at least 800 extra calories by nighttime – and you’ll still be hungry. (Incidentally, alcohol may suppress the metabolism of fat, making it tougher for you to burn those calories.)6. Buy a set of 5-pound weightsIt’s a one-time investment you’ll never regret. Here’s why: strength training builds lean muscle tissue, which burns more calories – at work or at rest – 24 hours a day, seven days a week. The more lean muscle you have, the faster you’ll slim down. How do you start strength training? Try some push-ups or a few squats or lunges. Use your free weights to perform simple bicep curls or tricep pulls right in your home or office. Do these exercises three to four times per week, and you’ll soon see a rapid improvement in your physique.7. Eat spicy foodsIt can actually help you cut back on calories. That’s because capsaicin, a compound found in jalapeno and cayenne peppers, may (slightly) increase your body’s release of stress hormones such as adrenaline, which can speed up your ability to burn calories. What’s more, eating hot peppers may help slow you down. You’re less likely to wolfed down that plate of spicy spaghetti – and therefore stay more mindful of when you’re full. Some great adds: ginger, turmeric, black pepper, oregano, and jalapenos.8. Go to bedAs funny as it sounds, sleep deprivation may make you fat – and not just because you’re susceptible to cases of the late-night munchies (although there’s that too). There’s tons of research that demonstrates getting less than the desired amount – about seven hours – of sleep per night can slow down your metabolism. Plus, when you’re awake for longer, you’re naturally more likely to nosh. So don’t skimp on your ZZZs, and you’ll be rewarded with an extra edge when it comes to shedding pounds quickly.9. Write it downLoads of research demonstrates people who log everything they eat – especially those who log while they’re eating – are more likely to lose weight and keep it off for the long-haul. Start tracking on an app like MyFitnessPal when the pounds start sneaking up on you. It’ll help you stay accountable for what you’ve eaten. Plus, you can easily identify some other areas of your daily eats that could use a little improvement when it’s written out in front of you.10. Take a walk!Don’t get us wrong – exercising at any time is good for you. But evening activity may be particularly beneficial because many people’s metabolism slows down toward the end of the day. Thirty minutes of aerobic activity before dinner increases your metabolic rate and may keep it elevated for another two or three hours, even after you’ve stopped moving. What that means for you: you’re less likely to go back for seconds or thirds. Plus, it’ll help you relax post meal so you won’t be tempted by stress-induced grazing that can rack up calories, quickly.11. Resist the urge to skip a mealListen up: skipping meals will not make you lose weight faster. If a hectic day makes a sit-down meal impossible, stash an energy bar or a piece of fruit in your car or tote, keep snacks in your office desk drawer — anything that will keep you from going hungry! Going long periods of time without food does double-duty harm on our healthy eating efforts by both slowing down your metabolism, and priming you for another binge later in the day. (Think: you’ve skipped breakfast and lunch, so you’re ready to takedown a whole turkey by dinner!) Make it your mission to eat three meals and two snacks every day, and don’t wait longer than three to four hours without eating. Set a ‘snack alarm’ on your phone if needed.12. Eat your H2OSure, you certainly need to drink plenty of water to help expedite the process of ridding your body of excess sodium, you can (and should!) also consume high-water content foods. Reach for cucumbers, tomatoes, watermelon, asparagus, grapes, celery, artichokes, pineapple, and cranberries – all of which contain diuretic properties that will also help you stay full due to their higher fibre content.13. Munch on mineral-rich foodsPotassium, magnesium, and calcium can help to serve as a counter-balance for sodium. Foods that are rich in potassium include leafy greens, most ‘orange’ foods (oranges, sweet potatoes, carrots, melon) bananas, tomatoes, and cruciferous veggies – especially cauliflower. Low-fat dairy, plus nuts, and seeds can also help give you a bloat-busting boost. They’ve also been linked to a whole host of additional health benefits, such as lowering blood pressure, controlling blood sugar, and reducing risk of chronic disease overall.14. Ignore the gimmicksAt any given time, there are dozens of weight-loss hypes in the marketplace that claim to take off 10 pounds in 10 days, or whatever. Desperation can tempt us to try anything – from ‘clean eating’ to cutting out food groups entirely. Keep in mind: just because an avocado-walnut-‘crunchy’-kale-salad dripping in coconut oil is deemed ‘clean’ by a so-called ‘expert’ on your Instagram feed does not make it an unlimited food. Moral of the story? Avoid fads, eat real food, watch some Netflix, and unwind (perhaps with a glass of wine in hand). Now that’s my kind of detox.15. Let yourself off the hookYou already know that a perfect diet doesn’t exist, but many of us still can’t resist the urge to kick ourselves when we indulge, eat too much, or get thrown off course from restrictive diets. The problem: this only makes it more difficult, stressful, and downright impossible to lose weight. So rather than beating yourself up for eating foods you think you shouldn’t, let it go. Treating yourself to about 200 calories worth of deliciousness each day – something that feels indulgent to you – can help you stay on track for the long-haul, so allow yourself to eat, breathe, and indulge. Food should be joyful, not agonising!Source
Chronic dry spells in southern Zambia’s Sinazongwe district have had devastating effects on local communities. So it came as a surprise when a government-run dam and irrigation project was met with hostility by citizens.Recognizing the country’s vulnerability to climate change, the Zambian government declared climate adaptation a national priority, promising to implement projects to help local communities become more resilient. However, the government failed to include people in these affected areas in its design and decision-making processes for adaptation projects like the Sinazongwe dam. The project displaced many and prevented them from sowing their land. Fearing the threat to their livelihoods, local communities resisted the project, and have delayed its completion.While the Zambian case may seem very specific, it actually reflects a vital component of climate action that is often overshadowed—namely, that of governance. Negotiators made major and encouraging promises when they adopted the new Paris Agreement at COP21 last week. Yet the future success of this Agreement relies on tough questions about accountability, participation, transparency and effectiveness—all of which have governance challenges at their core.An Empowered Public Essential for Holding Politicians AccountablePolitical leaders in Paris made impressive commitments on national actions to tackle climate change—but now comes the hard part of following through. Politicians often change, and new leaders may not honor previous commitments. Or, as new circumstances arise— such as a tighter fiscal environment—politicians have been known to backtrack. We saw this in Denmark, a country often considered at the forefront of climate action, when it cut back on its emissions-reduction goals, citing they would “impose extra costs on the business community.”While the Paris Agreement has built-in mechanisms to ensure accountability, transparency and ambition, consistency of commitments is also a matter of political accountability; politicians should be held accountable for their public commitments and decisions by the electorate. An active civil society and media can serve as powerful forces able to exert accountability on political leaders.Yet in many countries around the world, civil society simply lacks the freedoms necessary to hold their governments accountable. Laws may not allow for the existence of organizations that understand and advocate on climate issues. Even when civil society is actively engaged on climate issues, it may be constrained by the fact that climate issues don’t always command a high profile in domestic affairs. And in still other cases, many countries around the world have introduced restrictive legislation that limits the freedom of civil society to campaign freely, and constrains or censors the media.Instead, governments should encourage open dialogue and create a safe operating environment for civil society. For example, strides made by the Open Government Partnership (OGP), which includes 70 countries worldwide, have strengthened government commitments to collaborate more with civil society and allow their voices to be heard on transparency and accountability issues. OGP National Action Plans offer the potential to build in commitments on climate and sustainable development through dialogue with civil society.A Need for Transparency and EfficiencyTwo other critical governance dimensions of climate actions concern transparency of budgets and the efficiency of governmental decision making. Before and during Paris, countries committed substantially more funding to help less developed nations mitigate and adapt to climate change. Open budgets are vital for tracking these funds. They enable civil society to provide oversight on fund flows from national to local levels, and ensure that budgets are spent on their intended purposes. The Philippines, for example, lacked a centralized climate finance monitoring agency, prompting civil society organizations to launch a comprehensive investigation on where funds were being spent. They discovered that a significant portion of climate funds were going unreported, and only a fraction was reaching the vulnerable communities who need climate finance the most. By uncovering these discrepancies, Philippine civil society was able to pressure their Congress to establish the Oversight Committee on Climate Change.Financial flows also highlight the importance of government effectiveness. Currently, most budget systems have adaptation funds flowing from central to local governments. Starting with the ministries of finance, funds flow invariably to allocated budgets of different ministries that work on climate change adaptation. Then, these ministries delegate much of the responsibility of managing these funds to the local governments, which often lack the capacity to implement proactive adaptation strategies. The lack of communication and coordination between these levels of government undermines climate commitments and adaptation projects. Research conducted by the Adaptation Finance Accountability Initiative found that when funding goes directly to local governments instead of starting at the top and trickling down, the central government is better positioned to help build capacity locally and effectively implement projects. These dimensions of governance all have a bearing on the implementation of climate commitments post-Paris. While the Agreement itself outlines standards for monitoring and verification, this narrow scope ignores the political and technical dimensions that improve the quality of governance itself. Improving governance throughout the nations of the world—especially those with weak democracies and civil rights—will be key for ensuring they follow through on their climate ambitions.
As the largest greenhouse gas emitting nation, China clearly needs to show strong leadership to avoid the worst global impacts of climate change. In recent years, China has taken positive steps to reduce its carbon dioxide (CO2) emissions. But China also emits a significant amount of GHGs besides carbon dioxide — methane, nitrous oxide, hydrofluorocarbons (HFCs), perfluorocarbons, sulfur hexafluoride and nitrogen trifluoride — collectively referred to as non-CO2 GHG emissions. In 2012, China’s non-CO2 GHG emissions comprised nearly one-fifth of the country’s total GHG inventory. Moreover, in a new publication, Opportunities to Enhance Non-Carbon Dioxide Greenhouse Gas Mitigation in China, WRI researchers find that these emissions could nearly double by 2030 (relative to 2005 levels) if China doesn’t take additional measures to curb them. WRI analysis finds that, just by scaling up existing initiatives, China can reduce its non-CO2 GHG emissions by nearly 30 percent by 2030. But more can still be done.As China shifts toward a more environmentally and economically sustainable model of development, the moment is ripe to do more to tackle non-CO2 GHG emissions. Our study shows that many of the building blocks are already in place to support China in cutting these emissions:The Chinese government has set reduction targets for two of its largest sources of non-CO2 GHGs: coal bed methane and HFC emissions. These targets are also supported by financial subsidies and more favorable tax policies. The 2015 Circular Economy Promotion Plan details actions and targets for scaling up waste recycling and reuse (thereby reducing methane emissions) and generating power from low-concentration methane. The 2012 Cleaner Production Promotion Law promotes initiatives that eradicate waste, improve resource utilization, and stimulate cleaner production processes—activities that go hand-in-hand with the mitigation of non-CO2 GHGs. The 13th Five Year Plan (which outlines the strategic vision for China through 2020) explicitly states the need to control non-CO2 GHGs.Three key abatement actions can help China to achieve further deep cuts in non-CO2 GHG emissions.1. Tackle methane emissions from coal mining and rice fieldsMore than half of China’s non-CO2 GHG emissions come in the form of methane, which can trap 28 times as much heat as carbon dioxide on a per metric tonne basis. Methane is released predominantly from the country’s agricultural activities and extensive coal mining operations. China’s post-2020 national climate action plan, known as an INDC, indicates commitment to addressing both of these emission sources, setting goals for increased coal bed methane production and controlling emissions from rice fields. The combined non-CO2 GHG reduction potential for these sources is estimated at nearly 300 million metric tonnes (330 million U.S. tons) of carbon dioxide equivalent by 2030—more than the Netherlands’ total annual GHG emissions.2. Curb HFC emissions from industryChina’s HFC emissions are on the rise as these gases are increasingly used as refrigerants in place of CFCs and HCFCs, which are being phased out under the Montreal Protocol. Although the country has been working to phase down HFC emissions since its joint announcement with the United States in 2013, more work remains. The introduction of financial subsidies in 2015 to stimulate reductions in HFC-23 — the most potent of all HFC gases — represents a promising start. If industry can fully utilize these subsidies, HFC emissions could be cut by close to 90 percent by 2030, or around 200 million metric tonnes (220 million U.S. tons) of carbon dioxide equivalent.3. Reduce nitrous oxide emissions from fertilizer applicationChina’s nitrous oxide emissions from fertilizer application are the highest of any country, accounting for nearly a third of the world’s total. Chinese farmers are currently experimenting with new fertilization techniques to reduce these emissions, including employing precision agriculture and applying organic compounds, known as bio-inhibitors, to slow the release of nitrous oxide formation. The Chinese government also plans to achieve zero growth in fertilizer use by 2020. This could bring a 10 percent reduction in emissions from this key source, with further mitigation potential if these new fertilization techniques reach commercial scale.Getting ThereTo fully exploit these opportunities, China first needs to develop a comprehensive understanding of its non-CO2 GHG emissions. The country developed its last official national GHG inventory for the 2005 calendar year, which makes it challenging to get an accurate read on current non-CO2 GHG emissions. Timely, robust and credible GHG data forms is essential to identify key non-CO2 GHG emissions sources, assess emissions changes over time and prioritize actions to curb emissions, not to mention serving as a key indicator for tracking policy implementation and effectiveness.With accurate GHG data, China can turn its attention toward setting source-specific non-CO2 GHG reduction targets. Over time, these targets can be scaled up to sector-level emissions reduction goals and, ultimately, economy-wide GHG targets. In China, targets have proven to be valuable tools for enhancing policy implementation and effectiveness, driving the consistent implementation of actions, delegating responsibility, promoting transparency and building political will. This will allow the country to move the world closer to a safer climate.
So, you’re doing a website redesign ?”Why?” is the question I always ask. Unfortunately, I usually get the wrong answer. However, if you’re doing a website redesign in order to increase traffic and generate more leads and sales from your internet marketing activities , than you should continue reading.Free Workbook: How to Plan a Successful Website RedesignThe other day I argued that most web design firms don’t design and develop websites with business goals in mind . The biggest area where these firms *generally* lack know-how is how to do a website redesign with SEO in mind. If done wrong, here’s what happens:You could lose your rank for keywords you are already ranking for. Whether you’ve put much effort into SEO already or not, most websites generate a good portion of their traffic from their organic search listings. Don’t screw it up.You could be rewriting content for no strategic reason. If you have an existing website, chances are that you’re *almost* ranking for at least a handful of relevant keywords. When you’re rewriting content, you should find out what those keywords are and then use them to guide your content creation.You could lose the value of your inbound links. Existing links from other sites usually point to different pages on your site. They drive direct traffic and support your SEO. Make sure you map and redirect old pages to new ones.You could do a lot of things that need to be redone again. SEO affects how you organize the pages on your site, your navigation, the words you use to name your pages and many more things that are more expensive and time consuming to change after you build your site. So, if you’re a marketing manager or a business owner relaunching your website, it’s important for you to understand this process. Since this process requires thorough keyword research and since keyword research requires knowledge of the business, this should be a very collaborative process.The company you hire should have these skills and collaborate with you, or you should find someone that will.As I mentioned in my last post, there are parts of your internet marketing strategy where you need to be intimately involved . This is one of them. Topics: Originally published May 7, 2008 8:15:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Website Redesign
Search Engines Originally published Jun 8, 2009 10:57:00 AM, updated October 20 2016 Liked it? Please share it on twitter. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:
apple -ipad -iphone Filter Tweets by Source This only works for tweets that include geolocation information, but it can be really cool if you’re trying to focus on a particular, localized event. Tweets with Links For a full list of Twitter search operators, Even More! click here Topics: It’s an amazingly powerful tool, and these tips can help you use it more effectively. You probably won’t use this filter too much, but I’ve found it helpful to sometimes include “-source:tweet_button” to remove all tweets generated when someone simply clicked a “Tweet” button. These are pre-populated tweets, and normally they aren’t really saying anything interesting. that lets you search through every public Tweet over the last few days, and you don’t even need a Twitter account to use it. But sifting through all of that information can be a bit overwhelming. If you want to focus your search on all tweets coming from a certain location, you can add “near:” and the name of the city. This is supported for most major cities in the world. You can also add a “within:” operator to specify the distance from the area, like “near:Boston within:15mi”. With more that ” to remove mentions of the technology company’s most popular devices. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 140 million Tweets A lot of times the keyword you’re searching for is used in multiple contexts, and not all of them are related to what you’re looking for. A search for ” Originally published Jul 21, 2011 3:10:00 PM, updated October 20 2016 exclude Retweets The negation operator can be used in conjunction with many of the other search filters, as you’ll see below. Twitter offers a Add “filter:links” to your query to only return tweets that contain links. You can tell Twitter to specially free, public search tool that the link contains this domain. So even if people are tweeting links to your site using different shortening services, you can still search for your domain and see all links that point to your site. A lot of people use Twitter to share links to stories, but sometimes you want to focus on what people are saying, and not what they’re sharing. If you’re looking for opinions or feedback on a topic you might want to exclude all tweets with links by using “-filter:links”. knows You can choose to include or exclude tweets based on where they were sent from by adding the “source:” operator. One of the really cool features of Twitter search is that it “peers” into shortened links. That means that if you tweet a bit.ly link that points to an article on this blog, Twitter sent per day, Twitter contains tons of information from the collective public conscious. apple If you want to exclude all retweets, simply include “-RT” and you can focus on original tweets. SEO and Social Media tweets that contain a word by adding a single dash directly before the word. Make sure you don’t put a space between the dash and the term. You can look for retweets by adding “RT” to your query. Even when someone clicks the “retweet” button and doesn’t actually add an “RT” to the tweet, it will still show up with an “RT” in Twitter search. . You can leverage Twitter Search to conduct market research, collect feedback, or see what people are sharing on your website. Here are some Twitter search tips that will help you find the information you need. The Negation Operator Focus on a Geographic Area ” might return results about the technology company, as well as the dark red fruit. This tells Twitter to exclude any result that contains that term, and helps you focus your search on the right context. So if you wanted to look for tweets that focused on the fruit, you might use “
Spain defeated Iran 1-0 for their win in the 2018 FIFA World and celebrating a first win just one week into the job, Spain’s new boss Fernando Hierro said people had better get used to him being in charge.”I’m the new coach, I’m the national coach. You have to get used to that!” he said, when quizzed about his inclusion of Lucas Vazquez and positioning of Isco during the win in Kazan that left Spain joint top of Group B with Portugal.Hierro, who took over after Julen Lopetegui was sacked last week, heaped praise on Spanish hero Diego Costa, who notched a scrappy 54th minute goal that was his third of the tournament.”Diego is really, really committed. He has scored three goals in two matches, but he can do even better. He works hard. He’s fighting both at the back and at the front,” he told reporters after the game.2018 FIFA WORLD CUP: FULL COVERAGEHe also had generous words for opposite number Carlos Queiroz, a master tactician who has made Iran an extremely hard nut to crack.Spain’s Costa furious with Iran’s play-acting and time-wasting tactics”Carlos is an amazing coach. What he has done with Iran is incredible, really professional. Iran is not an easy team, it is a complicated team… We all know it’s tough to play them.Also read – Pique-Isco save little bird, win hearts on social media”It was a difficult game. It is very hard to score against them. They are very direct, tough, very strong physically.”advertisementFIFA WORLD CUP: FIXTURES | POINTS TABLEWith Spain and Portugal on four points, Iran just behind on three, and Morocco on zero points, Hierro said the group had proved one of the trickiest ones. Spain now face Morocco in the third and final game of the group stage.”We know that certain groups are maybe easier … Our group is really tough,” he said. “There are 32 brilliant teams here. We are the best national teams in the world. If anyone thinks it is going to be easy, and to win by a landslide, they are wrong. That’s the beauty of the World Cup.”(With inputs from Reuters)
New Delhi, Jul 22 (PTI) The BCCI today decided to employ “wait and watch” policy with regards to coming under National Anti-Doping Agency (NADA)’s umbrella after its top brass met in Kolkata for a meeting today. The meeting was attended by acting president CK Khanna, acting secretary Amitabh Chaudhary and treasurer Aniruddh Chaudhry. CEO Rahul Johri was present as the representative of Vinod Rai-led Committee of Administrators (COA). NADA has long wanted the BCCI to come under its ambit but country’s richest sports body has thwarted its attempt because it doesn’t come under the ambit of National Sports Federations (NSFs). “The CEO Rahul Johri updated us on BCCI’s current stand on anti-doping policy and communication with NADA and ICC. However no decision has been taken as of now. We have had some amount of discussions on this topic. But we are going to have a few more meetings before we can arrive at any conclusion. It will take some time,” acting president CK Khanna told PTI today. However as things stand, it will be difficult to convince top Indian cricketers like Virat Kohli and Mahendra Singh Dhoni to sign the contentious ‘Whereabouts Clause’ where players need to intimate the anti-doping body in advance for the testing purpose. The Indian cricketers are dead against the clause as they fear that their privacy will be breached. With the Supreme Court scheduled to pass its verdict on the revised constitution based on Lodha Committee recommendations in the next fortnight, the COA might not have enough time at their disposal to get a policy decision passed in such a short span of time.advertisement If BCCI comes under the NADA ambit, the decision has to be taken at the general body meeting as COA cannot unilaterally take any decision. The other topic that came up for discussion was allowing outstation players to take part in the state-based T20 leagues like Tamil Nadu Premier League (TNPL), Karnataka Premier League (KPL) to name a few. The meeting was attended by technical committee chairman Sourav Ganguly also along with three office-bearers. The meeting was deemed necessary after players like Unmukt Chand, Sheldon Jackson, Hanuma Vihari were not allowed by the COA to take part in the TNPL citing BCCI rules which prevents a player from another state to take part in a private league held in another state. “Since the TNPL has started, this year nothing can happen. But we need to find a way out. Most of the members feel that players shouldn’t be barred from playing,” one of the office bearers said. “However technical committee chairman Ganguly made a pertinent point that we also need to maintain a fine balance when it comes to allowing too many state based T20 leagues as it’s our duty to protect the novelty of Indian Premier League,” he added. PTI KHS KHS ATKATK
Originally published Apr 6, 2012 2:39:00 PM, updated July 28 2017 Topics: Design How many ebooks does your marketing team have in its content arsenal? With the rise of tablet and e-reader popularity, ebooks are only growing in popularity. According to a newly released report by Pew Internet , in mid-December 2011, 17% of American adults had reported they read an ebook in the previous year; by February, 2012, the share increased to 21%. While we’ve always considered ebooks to be one of the best lead-gen content assets at a marketer’s disposal, the fact that on-the-go content is only carving out more of a place in today’s increasingly mobile world makes them an even smarter choice as a marketing offer .As a piece of long-form content, a lot of work must go into the creation of a well-crafted ebook . So today, let’s focus on design. How do you design an ebook that is reader-friendly, engaging, and at the same time supports your marketing goals? Let’s discuss the 11 essential elements that make up an effective marketing ebook design. Importance of a Brand Style Guide First, a note about the role design should play in your content strategy. If ebook creation is (or you plan it to be) a big part of your content strategy, it’s wise to first spend some time establishing a consistent brand style guide to which all your marketing content — not just your ebooks, but also your presentations and other marketing collateral — adheres. This will give your publications a more professional, branded look which translates to a sense of credibility. Of course, the content itself is a huge contributing factor to the credibility and value of a publication, but even if you have quality content down pat, that doesn’t mean people still won’t judge an ebook by its cover ;)If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you’ll notice that they all have very consistent branding and design elements throughout. When you sit down with your marketing team and designer to decide on your brand style guide, establish rules for such design elements as fonts/sizes, color schemes, charts/graphs, borders for screenshots and images, headers, etc. Creating easy-to-follow guides and templates for your various marketing assets like ebooks, presentations, etc. will make it easy for you and your team to implement a consistent branding style throughout your marketing collateral. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them.Now let’s dive into the 11 essential design elements you should consider in your next ebook design. 11 Essential Elements of Effective Ebook Design 1) An Interesting, Descriptive Title Okay, so your title choice may not exactly be a design element, but choosing a title for any piece of content is definitely an art , and it shouldn’t be overlooked. The title is often the first thing someone judges before deciding whether to click on or read your ebook, especially when the content gets shared in social media. Choose a title that is both interesting and descriptive — that is, it should be indicative of what the reader will learn from reading the ebook.Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you’re demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, “How to Fix the Most Common Blogging Bloopers.” The main title is both descriptive and demonstrates value in itself, but the subtitle also makes it sound like an even more interesting read. 2) A Visual Cover So if we know that people will most definitely be judging your ebooks by their cover, you’ll want to make sure you create ones that are both visually appealing and coincide with your brand style guide. Consider how the visual revolution is playing out with sites like Pinterest cropping up and other social networks like Facebook and Google+ putting more of an emphasis on visual content , and the importance of enticing covers becomes even more evident. Make the title easy to read, include branding elements you decided on in your brand style guide, and feature an image. You’ll notice that HubSpot’s ebook covers , for example, follow the same layout and structure while each featuring a different relevant an interesting image. 3) Skill/Topic/Persona Tags Depending on your business and industry, you likely have a different buyer personas , whether you segment your target audience by demographics, skill level, topic interest, or something else. So if part of your strategy is to create content that is personalized for or targeted to these different audience segments, one helpful way to organize and differentiate between your content assets is through a tagging system. Incorporate your schema in your ebook design so your readers know which particular ebooks will be of interest to them, and which ebooks won’t. You can do this in a number of ways — through iconography, color schemes, or tags.HubSpot’s ebooks, for instance, are categorized by skill level — introductory, intermediate, or advanced — depending on the skill level of our readers. To identify which is which, we use a combination of color scheme and a category key to denote which ebooks are targeted for which skill level. If an ebook is intermediate level like our example here, the cover and color scheme throughout the book uses blue as the dominant color, and a page in the beginning of the book explains which type of audience would benefit from each skill level. Introductory content uses a charcoal color scheme, and advanced content uses an orange color scheme. We’ve also extended this tagging system to our blog. You’ll notice this particular blog post, for example, has also been tagged as ‘intermediate.’ 4) An Author Page Another design element you might want to include in your ebooks is an author page, particularly if you have multiple members of your team creating ebooks. For example, if the author of the ebook is an expert on that topic, an author page that highlights the author’s bio and relevancy to the topic is a great way to add credibility to the content. On your author page, include a brief bio of the author, a headshot, and if you choose to, a way for readers to get in touch with the author if they have questions, such as an email address, Twitter username, or phone number.As an added internal benefit, you might find that members of your team are more willing to spend time creating ebook content if they know their efforts will be recognized publicly through an author page. 5) A Table of Contents A staple for any book, both print or digital, be sure to include a table of contents in every ebook you publish. This not only gives readers a sense of how the ebook is organized, but it also makes it easy for them to reference individual chapters if they decide only certain ones are relevant to them or if they want to refer back to specific sections later. To make this even more user-friendly for your readers, some programs like InDesign make it possible for you to hyperlink chapters/sections, creating a sort of interactive table of contents and allowing readers to jump to a certain section of the ebook when they click on the corresponding link in the table of contents. 6) Chapter Title Pages Clearly distinguish one chapter to the next with chapter title pages. This gives readers a clear indication of their progress through the book and helps set the stage for the section they are about to read. It can also serve as a landing page for that interactive table of contents you may have set up in number 5. In our business blogging mistakes ebooks example, for instance, we organized the chapters by the 15 mistakes we highlight, and our chapter pages highlight which mistake the reader is going to learn about next. 7) Social Sharing Buttons We’ve talked before about the importance of including social sharing buttons on your marketing content. Sure, the landing page behind which you gate your ebook is a great place for these buttons, but why not also stamp them onto the pages of your ebooks as well? It makes sense, right? A potential reader might not feel comfortable sharing your ebook before they’ve read it and know they like the content, but while they’re reading it? That’s a different story.Add these buttons to each page of your ebook — either in the header or the footer — so readers can easily share the book with their social networks no matter how far through it they’ve read. Just be sure you’re sharing links to the ebook’s landing page — not thank-you page — if it’s gated content. HubSpot’s ebooks, for example, include social sharing buttons for LinkedIn, Facebook, and Twitter on each page. For help in creating these social media buttons for your ebooks, check out this handy guide . 8) Visual Elements Break up your “big chunks of copy” and “large blocks of text” with visual elements to emphasize or explain certain points more visually. We’re talking anything from headers, bolded text, and bullet points to screenshots, images, charts, and graphs. Furthermore, leverage content visualizations when appropriate to help you explain concepts that are difficult to explain through text and lend themselves to more visual explanations, as we did in this blog post , which is actually an ebook excerpt! Just be sure to keep your visuals in line with your brand style guide, translating images, graphs, and charts to conform to your guidelines in terms of style and color scheme. 9) Product/Service Call-Outs While ebooks can be catered to achieve certain goals, the way most marketers use ebooks is to generate new leads at the top of the funnel. To achieve this goal, your ebook content should be majorly educational — not product focused — in nature. But does that mean you can’t or shouldn’t sneak in a few mentions of your product or service into them when appropriate? Absolutely not! In fact, when people are just starting to learn about your business in the awareness stage of the sales cycle, they probably know very little about the products and services you offer.Use educational ebooks as an opportunity to connect your thought leadership with product awareness. One way to do this in your ebook content is with subtle product mentions and call-outs when you mention a problem or need in your ebook that your products or services address. How much of these should you include? The key here is balance. Make sure the educational value of the ebook makes up for your product awareness plugs. For example, in HubSpot’s educational ebook How to Attract Customers With Twitter, we add to the section of the ebook that discusses scheduling tweets and monitoring responses by calling to attention to the social media publishing tool available in HubSpot’s software, our paid offering. This lets readers with little or no knowledge of HubSpot’s software connect HubSpot’s thought leadership and expertise with its paid software. 10) Printer/Mobile-Friendliness While your ebook is a digital publication, you’ll likely be offering it as a downloadable file such as a PDF, and despite what you might think, many of the people who download will actually prefer to print it out and read it on paper rather than on a screen. For this reason, it’s important to make sure your ebooks are printer-friendly. For example, avoid designs that leverage double-page, horizontal layouts that don’t translate well to print. The best way to know if your design is printer-friendly? Print it yourself!Furthermore, you’ll also want to make sure your ebook file is mobile-friendly. Does your ebook PDF view well on a smartphone and various e-readers/tablets? Test it out!If you’re considering making your ebook available for sale through ebook marketplaces like the Kindle Store, things get a little bit more complicated . You’ll need to conform to the specific ebook format of that particular store, and you’ll likely need to make chan ges to the style, design, and file of your ebook. In general, you’ll need to modify your ebook to embody a very simple design with few visuals and limited formatting. Publishing services like Lulu.com can make this process more easily manageable. 11) A Final Call-to-Action The last critical element that should be a part of your ebook design is — you guessed it — a final call-to-action! After a reader has completed the ebook, what action do you want them to take next? Tell them!Perhaps you’d like to encourage them to move from the awareness stage of the sales cycle onto the evaluation stage of the sales cycle. In this case, feature a call-to-action for a middle-of-the-funnel stage offer on the last page of your ebook, introducing it to the reader in a way that is relevant and logical. In our 15 Business Blogging Mistakes ebook , for instance, we encourage readers to start a free 30-day trial of HubSpot’s software , relating it to the content of the ebook by emphasizing that readers will be able to try out HubSpot’s business blogging tools to help them fix the blogging mistakes they learned they are guilty of making. Do your ebooks have a consistent design that reflects your business’ branding? What other design elements would you add? Image Credit: Jonah Larsson Don’t forget to share this post! 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10) #Presents, by NewtonAndTheAppleNo matter how you feel about a personal use of hashtags, there’s no denying their importance in marketing.The makers of this card leveraged that idea to capture a hightlight of the holidays: #presents.But if the marketers in your life are feeling a bit grinchy this season, fear not — there’s another version made just for them.There are also editions available for #lights, #Rudolph, and #tree. Might we submit a request for #cookies and #wine?11) Beyoncé Jingles, by NostalgiaCollectConsider this one our gift to you. I mean, Beyoncé and a pun? Nothing says “happy holidays” to our favorite marketers like a play on popular song lyrics.Happy Holidays From Our Marketers to YoursBetween all of the chaos and planning, it seems like there’s one big thing we forget to do during the holidays — laugh. That’s what the season’s greetings are for, after all. And if that festivity and joy happens to come with a good dose of marketing humor, we hope that makes you all the merrier.Have you come across some great holiday cards for marketers? Let us know in the comments. Originally published Dec 12, 2016 8:00:00 AM, updated February 01 2017 Marketers work hard, amirite? But there are still some people in our lives — ahem, Mom — who seem to think that we just write stories and draw pictures on the internet all day.I mean, we don’t do that every day. We work hard, and we have a great appreciation for things that are creative and clever. It makes sense, then, that we also like our season’s greetings to share those traits. And when it comes to holiday cards, just make us laugh.But if you’ve been described as “impossible to please,” or having an “abnormal appreciation for puns,” have faith — you’re not alone. That’s why we put together this guide of great holiday cards for marketers.Download more holiday resources to help your business succeed this season from HubSpot’s #HolidayHubFrom punny to downright clever, these cards certainly have us in stitches — We hope you’ll enjoy them, too.11 Hilarious Holiday Cards for Marketers1) Thoughtful Tweets, by SomeecardsLeave it to Someecards to capture the holiday snark that lives in all of us, at least a little bit.Holidays are a busy time for marketers. We have to plan content for the season — which is remarkably easier with a social media content calendar — and make sure it continues to thrive, even if we’re elsewhere, donning ugly sweaters and drinking eggnog.Naturally, this fitting sentiment made us laugh.Someecards makes it super easy to send these greetings, too. Just visit the link, click on the picture, and choose when you want it to be delivered.2) CapterraGrams, by CapterraIn a past holiday season, Capterra compiled a list of 10 B2B holiday greetings that were so clever, we’re kind of jealous that we didn’t come up with them.It’s hard to pick just one, but here are a few of our favorites — like this one, which puts a marketing spin on the classic carol “Up on the Housetop.”Or this one, which turns social sharing buttons into dreidels.Of course, we couldn’t leave out a good CTA color pun, either.3) The Forgetful Marketer, by SadShopWe love all of SadShop’s holiday cards for their deadpan greetings, like “You are not bad” for Valentine’s Day, and “You are too old to say yolo” for birthdays.So when it came time to find the perfect holiday sentiment for the marketers in our lives, we knew that SadShop would have something fitting. And if you’re the type of marketer who works so hard before the holidays that perhaps you never quite make it to the “cards” line on your December to-do list, this one might be for you.4) Holiday Zen, by ThePaperArtShoppeThen, there are the marketers who do manage to get it all together — work, cards, and maybe even a box of homemade cookies — but you wish he or she would take a minute to breathe. (Or maybe, you know, that describes you. We can relate.)There’s nothing like some holiday yoga to keep calm and market on during this season. A little bit of laughter wouldn’t hurt, either — What better way to get a chuckle than with a tree-posing reindeer?5) Appy New Year, by nocturnalpaperAs marketers, we really love our apps, especially if they help us relax or become more productive. So when it comes to wishing us a happy holiday, it’s quite fitting to make it more of an “appy” holiday.This adorable card puts that pun to work by taking four app icons — weather, mail, messages, and music — and attaching tiny arms and legs to them. However, depending on who you ask, those arms might look like little reindeer antlers. Festivity is in the eye of the (appy) beholder. 6) For the Good-Humored Boss, by FINCHandHAREIf you’re as lucky as we are, your boss has a great sense of humor. In that case, he or she might appreciate this greeting — which is actually meant to be a birthday card, but still works as a holiday one — which simply reads, “You are terrifying.”Once the card is opened, the humor continues with, “You are a terrific boss. I am really enjoying the comfortable work environment you foster.” Be sure to add your own warm, hand-written greeting, though, to make sure it’s all in good fun. We suggest, “For one of the best marketers I know. Happy holidays,” or, “I mean it. Thanks for such a great year, and happy holidays.”7) Holiday Buzzwords, by SomeecardsSomeecards strikes again with this great greeting that calls out marketers on, well, the language we might throw around during the holidays.But hey, don’t fault us — we really do wish you hope, peace, joy, and successful marketing.8) #FFFFFF, by NerdyWordsGiftsWhere there’s marketing, there’s often branding. And where there’s branding, there’s a style guide. That usually comes equipped with official rules about which colors should be used in marketing collateral. Those colors usually have their own html codes that lead with the # symbol.As you probably guessed, #FFFFFF is the html color code for white. This card puts a branding and design spin on the famous carol lyrics, “May all your Christmases be white,” replacing the word “white” with the digital symbol. In that case, we hope your holidays are anything but #0468E0. 9) Holiday QR Code, by kissandpunchQR codes are hardly a new marketing concept, but when used correctly, they can still be effective. Case in point: this card with a QR code letterpress.But the greeting doesn’t end there. Once the code is scanned, the recipient is taken to this adorable video of a yorkie’s holiday adventures — and who doesn’t love marketing with a healthy dose of dogs?Warning: The video is a bit corny, but we can’t think of a better time than the holidays for some cheesy cheer. Don’t forget to share this post!