Nutrition for Combat

first_imgReferencesShams-White M, Deuster P. Obesity Prevention in the Military. Curr Obes Rep. 2017;6(2):155-162. doi:10.1007/s13679-017-0258-7Purvis D, Lentino C, Jackson T, Murphy K, Deuster P. Nutrition as a Component of the Performance Triad: How Healthy Eating Behaviors Contribute to Soldier Performance and Military Readiness. US Army Med Dep J. 2013.A Closer Look at Current Intakes and Recommended Shifts – 2015-2020 Dietary Guidelines – health.gov. Health.gov. https://health.gov/dietaryguidelines/2015/guidelines/chapter-2/a-closer-look-at-current-intakes-and-recommended-shifts/. Published 2019. Accessed April 1, 2019. By: Annabelle Shaffer, Dietetics senior at University of Illinois Urbana-Champaign Military Members Nutritional StatusObesity rates are on the rise in the overall United States population as well as the US military. In fact, 51.2% of all service members are overweight or obese.1 Not only does obesity negatively impact a soldier’s health, but it also increases medical spending and diminishes performance ability during missions.1 Additionally, the nationwide rise in obesity decreases the number of eligible military recruits based on body composition and body mass index (BMI).1The majority of military members meet the Healthy People 2010 physical activity guidelines.2 However, less than 50% meet the US Dietary Guidelines and over 80% do not meet the Healthy People 2020 dietary guidelines.1,2 The current US Dietary Guidelines advocate for the daily intake of:32 cups of fruit3-4 cups of vegetables8-10 ounces of grains3 cups of dairy6 ounces of protein foodsService members who followed a diet rich in fruits, vegetables, whole grains, dairy, and fish had significantly higher scores on the Army Physical Fitness Test (AFPT) compared to those following a less nutrient-dense diet.2 The APFT evaluates soldiers on the number of sit-ups and push-ups completed in two minutes and their speed on a two-mile (3.2 km) run.4 To prepare for the physical rigors of the test, the Army recommends cardiovascular, strength, and flexibility training.4 Daily breakfast consumption also correlated with greater healthy eating scores and less unnecessary weight gain.1,6Improving Military Members Nutritional Status POMC researches three high-risk times for weight gain in military communities: pregnancy and early childhood, adolescence, and after the first tour of duty.5 Targeting multiple time points decreases the medical costs due to obesity and improves the health of future soldiers as children raised by military members are more likely to enlist.5There are no specific guidelines in place for military members, however, the general healthy eating guidelines do apply with some modifications. As listed above, a healthy diet should consist of fruits, vegetables, whole grains, dairy, and protein. Due to strenuous physical activity, military members have increased protein and calorie needs. Additionally, a post-exercise snack can improve diet quality.2Finally, eating out less frequently can improve dietary quality.2 Healthy snacks and meals can be prepped in advance and eaten on the go. Examples include Greek yogurt with berries and granola, whole wheat crackers with tuna, pre-cut veggies with hummus, and salads made with grilled chicken or fish. APFT Calculator, Standards and Exercise. goarmy.com. https://www.goarmy.com/soldier-life/fitness-and-nutrition/exercise.html. Published 2019. Accessed April 3, 2019.Spieker E, Sbrocco T, Theim K et al. Preventing Obesity in the Military Community (POMC): The Development of a Clinical Trials Research Network.Int J Environ Res Public Health. 2015;12(2):1174-1195. doi:10.3390/ijerph120201174Smith T, Dotson L, Young A et al. Eating Patterns and Leisure-Time Exercise among Active Duty Military Personnel: Comparison to the Healthy People Objectives. J Acad Nutr Diet. 2013;113(7):907-919. doi:10.1016/j.jand.2013.03.002 Food for moralelast_img read more

Ambohot returns for Letran but still groping for form

first_imgLOOK: Loisa Andalio, Ronnie Alonte unwind in Amanpulo for 3rd anniversary Fire hits houses in Mandaluyong City Brace for potentially devastating typhoon approaching PH – NDRRMC Go: Search for ‘perfect, honest man’ to lead PNP still on PLAY LIST 01:31Go: Search for ‘perfect, honest man’ to lead PNP still on00:45Onyok Velasco see bright future for PH boxing in Olympics02:16Duque: It’s up to Palace to decide on Dengvaxia’s fate01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games MOST READ Typhoon Kammuri accelerates, gains strength en route to PH “It’s a reason why I committed those miscues, because I’m so excited to play. But when I returned in the third quarter, I followed coach’s words and calmed myself and eventually, I got my confidence back and the shots got falling,” he said.Napa, though, is willing to treat Ambohot with kid gloves as he expects to have him in his peak form soon.“We’re not rushing him. We know that he’s a warrior. Even if he’s injured, he will play. Coming to the next game, maybe he’ll be 100-percent,” he said.For his part, Ambohot has faith in himself that he’ll be better for Letran’s all-important duel against San Beda next Friday.“I’ll do everything I can, I’ll do my best on what I have to do to be 100-percent. Coach told me that I should get my game back and I need to have my confidence again so that’s what I will do this coming week,” he said.ADVERTISEMENT Jeo Ambohot. Photo by Tristan Tamayo/ INQUIRER.netJeo Ambohot is just glad to be back on the hardcourt for Letran.Playing for the first time since fracturing his right wrist on August 15 in Letran’s game against San Sebastian, the 6-foot-6 center’s entry was a welcome boost for the Knights as they continue their Final Four hunt. ADVERTISEMENT For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. Don’t miss out on the latest news and information. Fire hits houses in Mandaluyong City “I’m so excited to play again,” said Ambohot, who gathered eight points, on a 2-of-3 shooting from three, three rebounds, three blocks, and a steal in his 18 minutes on the floor in his return. However, Letran failed to dent Lyceum’s armor and lost, 81-69, to drop to an even 8-8 card.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutCoach Jeff Napa said that it was evident that Ambohot still lacks the timing after a seven-week layoff “because he tires quickly.”That lack of rhythm showed when Ambohot committed three turnovers in the second quarter, something the sophomore big man attributed to his eagerness to get a piece of the action anew. Read Next Nonong Araneta re-elected as PFF president Ginebra nears finals, nips TNT in game 3 Frontrow holds fun run to raise funds for young cancer patients  BSP sees higher prices in November, but expects stronger peso, low rice costs to put up fight LATEST STORIES View commentslast_img read more

Cricket : Global T20 Canada Kicks Off To A Splendid Start

first_imgAdvertisement(photo credits: Hindustan Times)The opening night of the Global T20 Canada league saw a run fest as Toronto Nationals defeated Vancouver Knights chasing a total of 228.Put into bat first, the Knights set out with the destructive opening pair of Chris Gayle and Evin Lewis. The universal boss made 17 runs before getting out to Nikhil Dutta.Lewis carried on to make a superb knock of 96 off 55 balls before giving his wicket to Kesrick Williams. Russell then continued the onslaught by scoring 54 of just 20 balls. His knock comprised of 3 fours and 6 sixes which lead to Vancouver scoring the mammoth total.Nikhil Dutta posted the best figures after the first innings claiming 2 wickets for 26 runs in his four overs.Chasing 228 to win Toronto Nationals lost Nizakat Khan early. Johnson Charles played a cameo scoring 30 off just 12 balls to keep Toronto still in the game. After his wicket, former Australian skipper Steven Smith and New Zealander Anton Devcich notched up a stand of 91 to take the game away from the opposition.Devcich recorded an unbeaten knock of 92 that comprised of 10 fours and 6 sixes. He was well supported by Smith who scored 61 runs playing his first game after the infamous sandpaper scandal.Thus Toronto Knights registered a 6 wicket victory defeating Vancouver with 4 balls to spare.Brief Scores:Vancouver Kings: 227/4 (Evin Lewis 96, Andre Russell 54*, Nikhil Dutta 2-26)Toronto Nationals: 231/4 (Anton Devcich 92*, Steven Smith 61, Fawad Ahmed 1-35)Also Read:Cricket: Suspended Steve Smith makes a spectacular return to competitive cricket in Canada Advertisementlast_img read more

Asia Cup: Rohit Sharma skips training session ahead of Sri Lanka match

first_imgNursing a toe injury, India opener Rohit Sharma skipped the team’s training session and is likely to miss Tuesday’s Asia Cup Twenty20 match against Sri Lanka in Mirpur.His opening partner Shikhar Dhawan did train, so did skipper Mahendra Singh Dhoni, who had a knock during the two-and-a-half-hour net session at the BCB Academy in Sher-e-Bangla Stadium. (Asia Cup: Injury concerns haunt India, Parthiv likely to play vs SL) Rohit, who took a blow on the left toe off a yorker by Mohammed Amir, did not accompany the team for practice as he stayed back in his hotel room.While he is lucky to have escaped fracture, it is highly unlikely that he will feature in the game against Sri Lanka, which might increase the soreness of his left toe.With the World T20 starting in a week’s time, the team management will not risk Rohit, who is one of the key players in the top order.Dhawan, meanwhile, hit the nets but did not have the usual sprightly strides that one normally associates with the Delhi left-hander. He took a few catches, did a bit of shadow batting and was the last one to come out to bat in fading light.For a change, Parthiv Patel got to bat early in the net session right after Raina, Kohli and Rahane.It was also heartening to see Dhoni has a hit at the net session, which he had carefully avoided due to the back spasms.Despite injuries, the mood in the camp looked upbeat as Dhoni, Yuvraj Singh, Virat Kohli and Team Director Ravi Shastri were seen enjoying a hearty laugh after the nets were over.advertisementlast_img read more

Mint Money Audit: 34 and Living Paycheck to Paycheck

first_imgEach month I’ll be helping a Mint user analyze their financials in an effort to offer some strategies and ideas for saving better, squashing debt and in, some cases, earning more. [If you’d like to be considered, just email me Farnoosh@Farnoosh.TV]This week we begin with Rebecca [name has been changed to assure privacy] from St. Louis, MO, one of Mint’s original “beta” users since 2006. The 34 year-old government worker says she loves the money tool because it helps keeps her organized and on track.Still, she’s struggling to boost savings, repay debt and raise her income. She’s living paycheck-to-paycheck and wants to get ahead. [As a homeowner, she’d also like to tackle a few home renovation projects.]A little more about Rebecca and her Mint profile: Annual salary: $65,000 (before taxes, health insurance & retirement contributions)Monthly Expenses: $2,200 a month.Biggest Monthly Expense Categories:Mortgage $986Food, Gas, Laundry, Entertainment, Misc.: $760Condo Fees: $307Student Loans: $22,900 (monthly payment is $285)Credit Card Debt: $10,900 (monthly minimum payments total $200) In our conversation I had the chance to learn a little more about Rebecca’s financial profile and the moves she’s willing to make to create some much-needed breathing room in her budget.Here are a few of my recommendations:Cut the Cord on Cable Of all her expense, Rebecca and I discussed that cable is the least desirable and least needed. [I cut the cord back in August and use mainly Netflix and my Apple TV to access my favorite shows] Her cable bill amounts to $60 a month. Slash it and she can save $720 a year.Save on the GoRebecca is conscious about saving. She uses Digit, a new mobile app that saves nominal amounts for you every few days or once a week. It bases its savings decisions on your flow of income and expenses. Since last fall, Rebecca has saved over $400 using Digit. I recommended she stick with it, since it’s totally painless and can serve as a nice “slush” fund for her when she wants to splurge on herself once in a while.Take on a Side GigBecause has a government position, Rebecca’s pay is very structured and it’s not likely she can receive a raise just for asking. She does anticipate a 1.6% raise this year, but I thought that wasn’t really enough to move the needle as far as saving more and squashing debt. (I mean, that’s only a tad better than the year-over-year rise in inflation!) My recommendation: Start looking at private sector jobs. Rebecca has a Master’s degree and could make probably twice what she’s earning now working for a company – or for herself! It’s something she’s considered and will be more proactive about it in 2017.Meanwhile, how about a side gig? Rebecca works from home some days and has a nice two-bedroom house. While she wasn’t keen on my idea of renting her second bedroom out once in a while via sites like AirBnB, she did think she could have fun dog-sitting once or twice a week. We decided this might be an easy way to not only earn extra income. It can also, depending on the dog, serve as a nice stress relief!At Rover.com and DogVacay.com, for example, sitters and dog walkers that take on gigs on a regular basis can earn $1,000 or more per month. Per night, pay can range and vary slightly depending on the neighborhood, but you can earn between $25 and $35 per night.If Rebecca dog-sits twice a week, she could earn an extra $200 to $300 a month. In a year, she’ll have up to $3,600 in her pocket.Maximize Your Tax Refund Rebecca says her tax refund – combining Federal, State and Local tax refunds – will be around $4,000. My suggestion was to place most of that or $3,000 towards her credit card debt and save $1,000 in her bank account.A tax refund can be a huge help in getting you to your financial goals faster. If you have credit card debt, it’s wise to first use the refund to pay that down. And if you lack emergency savings, use some of the IRS windfall to bolster your rainy day account.Transfer Debt to a 0% Balance Transfer CardRebecca pays a little more than the minimum on each of her two credit cards. Together, her cards average an interest rate of about 10%. On a nearly $11,000 balance, she’ll be paying down this debt for the next 6 years.But if she commits to all of the above and applies to her card debt: Have a question for Farnoosh? You can submit your questions via Twitter @Farnoosh, Facebook or email at editor_mint@intuit.com. Farnoosh Torabi is America’s leading personal finance authority hooked on helping Americans live their richest, happiest lives. From her early days reporting for Money Magazine to now hosting a primetime series on CNBC and writing monthly for O, The Oprah Magazine, she’s become our favorite go-to money expert and friend.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related AND transfers her credit card debt to a 0% balance transfer card then she could be out of debt in about 15 months or so, by the time some balance transfer cards end their 0% introductory rate.  [Her credit score is well in the 800s so she shouldn’t have a hard time qualifying for a great card.[Audit Conclusion: By transferring her credit card debt to a 0% balance transfer card, cutting cable and taking on a small side gig, Rebecca will be able to be credit card debt free in a little over a year – as opposed to six! After that, my recommendation is to PRETEND the debt still exists and allocate a minimum of $500 a month towards emergency savings. This time next year, I hope she’ll also have found a new job that pays her more for her skills and education. A greater income will mean she can finally work on some of her pet projects around the house! Existing $200 she is already contributing toSavings from cable ($60)Earnings from dog sitting ($300)A majority or $3,000 of her tax refund Post navigationlast_img read more

Adding more protein to their diet may not be beneficial for older men, study says

first_imgTurns out, having more protein than the recommended dietary allowance may not benefit older men.According to a study conducted by Brigham and Women’s Hospital, older men who consumed more protein than the recommended dietary allowance did not see increases in lean body mass, muscle performance, physical function or other well-being measures.As The Deccan Chronicle reports, regardless of whether an adult is young or old, male or female, their recommended dietary allowance (RDA) for protein, set by the Institute of Medicine, is the same: 0.8-g/kg/day.Many experts and national organizations recommend dietary protein intakes greater than the recommended allowance to maintain and promote muscle growth in older adults. However, few rigorous studies have evaluated whether higher protein intake among older adults provides meaningful benefit.A randomised, clinical trial conducted by Brigham and Women’s Hospital investigator Shalender Bhasin and colleagues has found that higher protein intake did not increase lean body mass, muscle performance, physical function or other well-being measures among older men.“It’s amazing how little evidence there is around how much protein we need in our diet, especially the value of high-protein intake,” said corresponding author Bhasin. “Despite a lack of evidence, experts continue to recommend high-protein intake for older men. We wanted to test this rigorously and determine whether protein intake greater than the recommended dietary allowance is beneficial in increasing muscle mass, strength and wellbeing.”The clinical trial, known as the Optimizing Protein Intake in Older Men (OPTIMen) Trial, was a randomised, placebo-controlled, double-blind, parallel group trial in which men aged 65 or older were randomized to receive a diet containing 0.8-g/kg/day protein and a placebo injection; 1.3-g/kg/day protein and a placebo injection; 0.8-g/kg/day protein and a weekly injection of testosterone; or 1.3-g/kg/day protein and a weekly injection of testosterone.All participants were given prepackaged meals with individualized protein and energy contents and supplements. Seventy-eight participants completed the six-month trial.The team found that protein intake greater than the RDA had no significant effect on lean body mass, fat mass, muscle performance, physical function, fatigue or other well-being measures. “Our data highlight the need for re-evaluation of the protein recommended daily allowance in older adults, especially those with frailty and chronic disease,” the authors concluded.The study appears in the journal JAMA Internal Medicine.last_img read more

Can PR Firms Lead the Inbound Marketing Revolution?

first_img PR firms are naturals at and the blogosphere because of their relationship building skills. I’m not saying that they can do what they did in the past, but if they follow Originally published Nov 17, 2009 8:30:00 AM, updated March 21 2013 are becoming more and more available and affordable. The knowledge of your average SEO consultant or lead generation expert is now being codified and made available. Even though the knowledge base is changing at a rapid rate and will continue to change at a rapid rate, it’s maturing like all knowledge industries do. So, PR firms that are equipped with writes and start providing direction for the many activities required for an inter-disciplinary inbound marketing strategy.  goes on to write can now do SEO, PPC and lead generation without a huge staff of technical resources and quants. to learn the findings from HubSpot’s recent research on new releases. leveraging social media While I applaud Brian’s focus on expanding the size of the funnel (lead dev), there are more nuanced activities that go on: positioning, messaging, crisis communications, relationship-building, training, etc. Such activities might only offer a tangential or indirect impact on lead development, but, they are still critically important to companies of all sizes. Based on my experience working with all kinds of agencies as HubSpot’s partner program manager, I believe that The Convergance of All Marketing Disciplines in-house analytical people PR firms are the best positioned Is PR Dead in order to serve clients effectively. : Based on my recent conversations with many different types of agencies, there is general agreement that now is an unprecedented time of convergence between all of the marketing disciplines.  Creative content creation A few weeks back, HubSpot’s CEO, Brian Halligan, asked the question, ” PR Firms Will Probably Lead the Inbound Marketing Revolution If I were asked Brian’s question, I’d answer, “PR is not dead. PR firms will probably lead the way.” There are few SEO firms that are signing up clients at $10k/month for SEO alone anymore. PR firms are having a difficult time getting the retainers they’re used to getting without knowing how to help clients attract traffic through social media and search. Ad agency budgets are shrinking and PR agents are being asked to help clients move online. Web developers are struggling to sign up new clients for $50k website development work without a clear plan that demonstrates a 3 month ROI on that expenditure. they may be able to use Social Media to help evolve their industry.  :  Understand the value you are getting from your PR agency and their services.center_img you need to be an expert at all things inbound marketing PR firms have tight ongoing high retainer relationships with their clients. PR firms are brought on as advisors and stewards of a company’s brand. From that perch, it’s much easier to Unless you are Rand-Fishkin-good at SEO or a Chris-Brogan-big in social media, PR is NOT dead. But, PR needs to change. With the highest retainers out of most types of agencies and often the least accountability to direct measurement of ROI,  PR firms seem to have the most to lose.  Brian wrote a follow-up post today that despite its provocative title is thoughtful and largely spot-on.   PR firms are excellent content creators. tree photo by The lines between ad agencies, PR firms, marketing consultants, SEO firms, web designers and developers, are blurring. Firms can no longer pretend that their industry isn’t changing. is the most time consuming and difficult and most critical part of inbound marketing. SEO and lead generation can not be done without effective and creative content creation.  We could probably spend a lot of time debating what’s more or less important in a PR mix, but we might miss the big point that PR and marketing are changing in a seismic way. Todd Video: How to be Smarter than Your PR Agency It’s a provocative question for a blog title. But, the blog post and the ensuing responses started a great conversation about how inbound marketing is changing PR. New PR guru, Todd Defren to offer inbound marketing services. Here’s why:  influence the most important people in a company Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and Who do you think is best equipped to lead the inbound marketing revolution? Who has the most to gain? The most to lose? Who will lead the way? Inbound marketing training Download the free video ?”  marketing software Nezitic[x] Marshall Kirkpatrick’s guidelines for pitching bloggers None of this is new this year, but the problem with PR has become more acute.  last_img read more

6 Social Media Measurement Questions You’ve Been Asking

first_img Topics: closed-loop marketing 1. Should you be measuring all of social media? Radian6 : is invaluable and is something you can do with HubSpot.   In yesterday’s One way to go about calculating this is to start backwards: instead of thinking how much a Twitter follower is worth, think about how much a lead is worth and take into account your average visitor-to-lead conversion rate.   ?   Some of the social media monitoring tools we mentioned during the webinar include “The goal is not to be good at social media,” Jay said. “The goal is to be good at business because of social media.” While the size of your reach on Facebook, Twitter and LinkedIn is definitely important, it is more critical to see if the people on these channels are behaving in a way that brings you business. One way you can start evaluating the behavior of your prospects is by looking into all the touch points along the sales funnel. In most cases, people are in a research and information-gathering mode, which means they are willing to download reports, view videos and sign up for webinars; they are not going to make a purchase.   why 3. How do you evaluate , ,  Twitter Grader A singular data point, such as number of Facebook likes, is not contextual or demonstrative of success. You should know As a marketer, you want to identify the value of each conversion event—for instance, someone who came from Twitter, downloaded your ebook and ultimately became a customer. This type of Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Just because one social media channel works for someone doesn’t mean it is the right platform for you. If your customers are not really on Twitter, maybe you should focus your efforts elsewhere. As Amber said, you need a strategy that is “tool-agnostic.” Make sure your mechanisms are flexible enough to let you adapt to new tools. social.   , 2. What success metrics should you be worried about? “No,” said Jay Baer, “because it is not about how many things you are measuring. It is about measuring the right things: the things that make you money, save you money, or both.” Our panelists pointed out that businesses shouldn’t overembrace social media measurement because that might present more conflicting points and stir further questions in an nonconstructive way. So Social Media Measurement webinar and , we addressed the numbers as well as a range of questions submitted by our audience. In this blog post we highlighted the top six questions for those of you who won’t have time to watch the entire 4. Should I be present on all platforms? HubSpot pick the right metric , Originally published Apr 20, 2011 9:00:00 AM, updated July 03 2013 Authority Labs these people matter and what they are doing for your company. So stop obsessing over your number of fans and followers; start measuring behavior through referrals and conversions. , PostRank Did you have any other social media measurement questions we should discuss? Post them in the comments section below! Be social, don’t just 6. What are some of your favorite social media monitoring tools?   .   —which could be traffic, leads, engagement—and design your strategy based on that. Argyle on-demand webinar Social Mention 5. What about the value of a Facebook like or a Twitter follower?   do How do you determine the value of your connections on Twitter/Facebook/LinkedIn? This is a question many marketers are now posing. When you start experimenting with it, make sure your data is not just anecdotal and is based on long-term measurement. You will need to use a statistical significant data size to determine that number. “You have got to marinate these numbers for a little while,” said Amber. From a business decision perspective, you need to look at things deeper and measure overtime.   Social Media behaviorlast_img read more

England exposed India’s deficiencies in Southampton Test, says Sunil Gavaskar

first_imgFormer captain Sunil Gavaskar slammed India’s famed batting lineup after yet another poor performance in the fourth innings of the fourth Test at Southampton on Sunday.Chasing 245 for victory, India got bowled out for 184 in their second innings to lose the fourth Test by 60 runs. England thus, took an unbeatable 3-1 lead in the five-match series by virtue of this win.India’s run chase got off to the worst-possible start after Stuart Broad castled KL Rahul for a duck while Cheteshwar Pujara also failed to trouble the scorers and departed soon after on 0. Shikhar Dhawan fell for 17 to leave India reeling at 22 for 3.Virat Kohli gutted as India lose Test series: We were not good enoughCaptain Virat Kohli and vice-captain Ajinkya Rahane then gave India a glimmer of hope as they added 101 runs for the fourth wicket but England bowlers came out all guns blazing in the evening session to bowl out the visitors. Once again in this series, Kohli top-scored for the team with 58 runs.Southampton Test: Kohli and Rahane heroics not enough, India lose series to EnglandKohli has so far scored 544 runs in the series and is the leading run-getter from either side while the next best Indian on the list is Cheteshwar Pujara, who has amassed 241 runs. The likes of Shikhar Dhawan and KL Rahul have performed miserably till now with just 158 and 113 runs respectively.Gavaskar feels the over-reliance on Kohli to score big every time has led to India’s downfall in this series.”When you go in with five batsmen then you are bound to be in such a situation where you rely so much only on one player, Virat Kohli to get you the big hundreds. He can’t do it every time, he’s human.advertisementIndia vs England 4th Test Day 4: Highlights”To expect that the lower order (to save India after the top-order collapse) after that Kohli-Rahane partnership was broken, to get even another 60-70 runs was too much,” Gavaskar said after the game.Joe Root delighted with Moeen Ali’s best performance in England shirtFor more than two hours in the second session, Kohli and Rahane were in control. But Kohli perished after registering his 19th half-century in Tests. A delivery from Moeen got a sharp bounce to kiss Kohli’s gloves and Alaistair Cook took an easy catch at short leg in a big relief for the hosts.Virat Kohli first Indian to score 4000 runs as Test captainHardik Pandya was sent back to the pavilion by Ben Stokes soon after. Rishabh Pant then came out all guns blazing but his cameo didn’t last long as he departed for a 12-ball 18.India vs England 4th Test Day 4 at Rose Bowl: As it happenedRahane then fell in the final session which was really the final nail in the coffin for India.”Here (in Southampton) I think their deficiencies were shown. Earlier (at Edgbaston and Lord’s) I think the ball was moving around quite a bit so most opening batsmen would have struggled. But here in both these innings, I don’t think that was the case,” Gavaskar said.Rahane made 51 runs while Ravichandran Ashwin blazed away for a spirited 25 to keep England waiting before Sam Curran finished it off by trapping him lbw as India’s innings folded for 184.Off-spinner Moeen Ali as once again the pick of the bowlers for England on a slow and dry fourth-day pitch at the Rose Bowl. Moeen followed up his five-wicket haul in the first innings with four wickets for 71 runs in the second.Moeen got excellent support from Ben Stokes and James Anderson, who managed to bag 2 wickets each while Stuart Broad and Sam Curran got one wicket each.last_img read more

11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing

first_img Buyer Personas Originally published Aug 30, 2012 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Do you know your best customer? Seriously — do you really, really understand your best customer? For example, do they live in the big city or the suburbs? Watch Jeopardy or Modern Family? Use their iPhone nonstop, or get nervous about new technology? If you don’t know the answer, it’s time to do some research. Asking these types of questions will help you paint a clearer picture of your target customer — what marketers like to call their “buyer persona” — which will help you make smarter marketing decisions that always cater to the needs of your target customer.The key to successful marketing is making marketing people love. And the first step to making marketing people love is understanding *what* your best customer loves. Once you understand your buyers’ loves, needs, and interests, you can use this information to guide all of your marketing moving forward. Not only will you be successful, you’ll make your buyers happy! So here are 11 ways for you to start using those buyer personas you created to make smarter marketing decisions that make your target audience love you a whole lot more.11 Ways to Use Personas to Be a Better Marketer1) Write blog content that reads like their favorite how-to magazine.Have you ever read an article that was so relevant to your life — right at that moment — that you thought it must have been written just for you? That should be the goal of ALL your content for your potential buyers, particularly your blog content. By knowing what your buyers want to read and then writing it in educational and how-to blog posts, you’ll generate avid, loyal readers and subscribers.2) Post social updates that speak their language.HEYYY! we bet u wouldnt follow @HubSpot 4long if we twtd like this ALL TH3 TIME!!!!! Alternatively, choosing superfluous and ostentatious terminology for your social interactions may alienate your network … ahem. Be relatable to your buyer persona by using the language your buyer persona uses. That way your network will be able to relate to your brand, and your marketing will flourish!3) Hang out where your buyer persona hangs out.Does your network live for LinkedIn, but hate Twitter? Is there a specific niche social website that your persona can’t live without? That’s where your business should be most active! Hint: Look for trends in your web traffic from social networks. The channel that has the highest visit-to-lead conversion rate will most likely be the network that works best for you. 4) Customize your SEO strategy to target the phrasing your persona uses.This can get interesting! Say you sell electronics and you’re optimizing your website for the term “tv remotes.” But wait … what if your target audience actually calls those gadgets clickers? That’s a major difference! Be sure to optimize your website content based on the way your buyer persona speaks, and by extension, the way they search.5) Use humor that your buyer persona finds funny.Injecting humor into your marketing content is a great way to humanize your brand, but you have to make sure it’s actually funny to your target audience. Even more important, you have to make sure it’s not insulting to your target audience. The tastes of a 21-year-old man might be a bit different than a gentleman in his 50s, after all. Truly know what your buyer persona finds entertaining. It’d be a shame to accidentally upset one of your prospects when you were just trying to make your brand a little more relatable, and your content a little more engaging.6) Create an offer that solves your persona’s problems.What does your buyer persona want help with? Is there often a problem that most of your best customers have? Or had when they were your leads, at least? If you can create a document that helps your target audience solve that problem — and put it behind a form to help with your lead generation, of course — you’ll have a true win-win on your hands. Your target audience gets the help they need, and you generate some seriously high-quality leads!7) Optimize your landing pages for your buyer persona.Don’t talk about why you think your offer is important. Describe your offer in terms of what it will do for your prospective customer. That type of content is appealing and compelling, and you should see a higher conversion rate after optimization. Not sure what words will resonate best? A/B test your landing page copy to see what resonates best with your target audience!8) Use technology that caters to their technical level.Don’t ask your customer base to use a technology type that they aren’t comfortable using to interact with your website or content. For example, forcing your customer to download a mobile app when they don’t have a smartphone might not be the best call. Make sure you understand what type of technology your buyer persona knows, has, and is comfortable using so your marketing content is easily accessibly.9) Collaborate with partners that excite your persona.Co-marketing is an amazing way to make your marketing soar — after all, two heads (and resource sets) are better than one! When choosing your co-marketing partners, try to think of companies that your buyer idolizes, whether they’re small or big, and consider if a partnership might be beneficial. You could do anything from launching co-marketing webinars to simply making a donation to a non-profit your persona cares a lot about. You’ll develop your brand’s authority and thought leadership position, and earn some major likability points with your target audience.10) Align your campaign timing with your persona’s lifestyle.Does your buyer persona go on vacation every August? Stop work at noon? Live in a different time zone? Read emails from her iPhone when waking up at five in the morning? Cater your campaign launches around these lifestyle nuances. So if your target audience is, say, a night owl, you’ll probably want to schedule the majority of your social content around 9:00 to 11:00pm in your target’s timezone. Right? Right.11) Mold your sales process to your persona’s decision making process.This might be the most important tip. Different people need different types of information to make key buying decisions … and at different stages in the buying cycle, to boot. Make sure you understand what type of details and information your buyer will require before they sign on the line that is dotted, and when the best time is to divulge that information.What else do you use your buyer persona for in your marketing? How has developing a buyer persona helped you?Image credit: viZZZual.com Topics:last_img read more

Help! My Sales Team Thinks Our Inbound Leads Suck

first_img Originally published Feb 12, 2013 2:00:00 PM, updated October 20 2016 I must have had the following conversation at least 50 times last year: “Mark, we love inbound marketing. We’ve completely overhauled our marketing so it aligns with the way prospects buy today, and we’re generating 10 times the leads we did in the past. It’s awesome. But my sales team does nothing but complain about these leads. They say the leads suck. What are we doing wrong?”Here’s what’s happening: Your typical salesperson has been honing his/her skills for years — sometimes decades — in the art and science of closing outbound leads. But inbound leads don’t act like outbound leads. So it’s not uncommon for inbound leads to look like they “suck” to your salespeople, when in fact, they’re just different. The “problems” your sales team has identified with your inbound leads are just signs pointing to the ways inbound leads act, think, and close differently than outbound leads do. Diagnose the “problem,” and your sales team can learn to work effectively with your new inbound leads. Here are my top five tips for transforming how your sales team approaches selling to inbound leads, and how Marketing can help.Tip #1: Don’t buy a list of companies in your target market.  Do generate lots of inbound leads and pass only the good fit companies to your sales team. Inbound marketing has turned the fit/pain funnel on its head. In an outbound model, companies start with a list of executives at a “perfect fit” company and bombard them with hundreds of calls and emails until 1% or 2% call back and admit they have pain. In an inbound model, all your leads have the pain your company solves. Otherwise, they would have never conducted that Google search, downloaded that whitepaper, or read that blog article that led them to you. The problem is that your company doesn’t sell to the entire world. Some percentage of these leads are just not a fit for your business. However, the inbound leads who are a fit are exceptional — and they close much faster and at a higher rate than your outbound opportunities.The problem here is that marketers get so excited to be generating hundreds — and sometimes thousands — of inbound leads each month, that they end up passing all these leads to sales. If Marketing passes the sales team 1,000 leads, only 100 of which are good, and Sales has to sift through 900 bad leads, they’re going to hate it, and they’re going to say things like, “These leads suck.” However, if Marketing can filter out the 900 less fit companies and pass along just the 100 good ones, their sales team will think they have the best marketing department in the world. As a result, Marketing and Sales must align to develop and implement a lead scoring system that makes sense and results in only good fit leads getting passed from Marketing to Sales.Tip #2: Don’t call high. Do call the inbound lead influencers, ask them what is going on, and then call high. Look … not every inbound lead is going to be a C-level executive. In fact, very few of them will be. You’re much more likely to get a mid-level manager, associate, or even an intern on the other end of the phone. So what does your typical salesperson think? “This isn’t a qualified buyer. This is an intern. These leads suck.”However, who do you think told the intern to do the Google search that led to your company? The C-suite. The inbound lead indicates that pain exists at that company — the pain you solve. So call the mid-level manager. Call the associate. Call the intern. But don’t try to sell them. You’re right — they’re not buyers. Instead, use that call to prepare yourself for the call with the executive. Ask them, “Why did you download that ebook? Why did you read that blog article? Who told you to conduct this research? Why? What is your boss’ key initiatives for 2013? What did your CEO talk about at the annual kick-off?” If you’re doing inbound marketing well, you’ll be surprised how much these leads trust you and how honest their answers will be.Now you’re in a position to call high. You don’t have to leave the typical voicemail …“Hi John, we help companies like you get more leads and customers from your website. Give me a call back so I can tell you more about ways we do this.” Instead, you can leave one that says …“Hi John, a number of people from your company have contacted me about effective lead generation strategies. I understand you’re hiring 10 new sales reps next quarter and need to increase lead generation by 35%. I’ve been working on a strategy with your team that I would like to run by you.” Now, which voicemail would make you more willing to call back?Tip #3:  Don’t lead with your company’s elevator pitch.  Do lead with your buyer’s interests.By the time they get passed on to your sales team, a typical inbound lead might have visited your website 15 times, read 11 blog articles, opened 3 emails from you, and downloaded 5 ebooks. They’re already several stages into the sales process before they’ve even spoken to someone from your company. So what do you think happens if a sales rep calls them up and leads with a stone-cold elevator pitch? It comes across as completely tone deaf to the prospect, right? It might even erode most of the trust your marketing team has worked so hard to build up. The lead hangs up on your salesperson, and again, your salesperson thinks, “These leads suck.”Instead, salespeople need to leverage all the data you’ve collected about your inbound leads in your contacts database. How they found your website, what pages they viewed most, what emails they opened and read, how often they shared your content on Twitter and Facebook: All of this tells you loads of information about what the prospect’s problems are and how you can help. Your salespeople should be using that information to open the conversation on the phone …Sales Rep: “Hi, Mary, this is Mark from HubSpot [pause because at this point Mary may start telling you how much they love your content and your company]. I noticed you downloaded our ebook on lead generation from LinkedIn. What specific questions did you have?”Mary: “Oh, I was just doing research. I didn’t know I’d actually get a call from a salesperson.”Sales Rep: “That’s okay. I’m actually looking at your company’s LinkedIn page right now and had two quick tips for you. Do you have a minute to go over them?”Mary wants to hear those tips. Mary will ask more questions. Mary will be impressed with how helpful and smart you are. Mary will wonder what she can buy from you. Congratulations! You no longer have a salesperson-prospect relationship, you have a doctor-patient relationship. Now you can diagnose whether you can help their company — and how.Tip #4: Don’t beg for an appointment.  Do qualify out non-buyers.  If you’ve never cold called before, you’re not missing out on much. Imagine a day where you dial the phone 100 times, leave 95 voicemail messages, and not one person calls you back. Of the five people who did pick up the phone, three hung up within the first five seconds. And when you do get somebody on the phone who’s willing to talk, it’s clear that he’s not really qualified to buy from you. But because you’re having such a lousy day of cold calling and feeling unloved — and because you don’t have enough leads to begin with, and beggars can’t be choosers — you book an appointment with them anyway. It happens more often than most salespeople are willing to admit.But with a steady stream of inbound leads flowing in, your salespeople can approach these initial conversations from a position of strength. Every minute you spend on the phone with an unqualified buyer is time you could be spending with a warm lead. Do build trust. Do understand the prospect’s needs. Do attempt to provoke pain if it doesn’t exist. But most importantly, do move on if they’re not a good fit. Thank your prospect for their time. Introduce them to someone else who can help if you know somebody. Encourage them to continue to enjoy your content. And quick … call that next inbound lead.Tip #5: Don’t “Always Be Closing.”Do “Always Be Helping.”Most salespeople, following the directive of the infamous movie Glengarry Glen Ross, adopt the rallying cry, “Always Be Closing.” But this is a disastrous approach to take with an inbound lead. The internet has shifted control from the salesperson to the buyer. People can research your company, research your competitors, understand your price, and sometimes even try your product — all without speaking to a salesperson. And by the time an inbound lead reaches your sales team, that’s exactly what that person has done.Sales should not start out by looking to close. They shouldn’t even be thinking about pitching your product. Instead, they should look to help the buyer. Strive to uncover the thing your buyer is worried about — the thing she’s stuck on — and if you find it, help her with it. Don’t try to tie it to your product. Just help them. Buyers don’t need to talk to Sales anymore. Make them want to talk to you because they trust you and you’ve been helpful in the past in solving their problems. If done correctly, your product and how it can help them will naturally come up at the right time.Just as the internet has changed life for the modern buyer (and the modern marketer), life has also changed for the modern salesperson. In all cases, it’s for the better. If your salespeople still complain that your inbound leads suck, try running an experiment. Choose a sales rep with an open mind, and tell them they need to make their goal this month from inbound leads alone, using the guidelines above. Then tell the rest of the team to watch as their colleague starts closing business faster and at a higher rate. Nothing succeeds like success. The rest of your team will soon follow suit.Don’t run a sales and marketing team that annoys people. Do run a sales and marketing team that people love. Topics: Passing Leads to Sales Don’t forget to share this post! 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Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video

first_img Instagram Marketing Originally published Sep 29, 2014 12:00:00 PM, updated October 30 2019 Topics: Over the years, I’ve noticed that there are certain brands that have managed to stay on top of cool social media trends.I know how hard it is to keep up with all the changes. There’s a lot going on in that world. New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram … and once you’ve mastered one, another one pops up.But, like I said, there are certain brands that always seem to be experimenting with these changes, fearlessly, as soon as they come out. Starbucks is one of these brands.A few days ago, as I was scrolling through my Instagram feed, I came across this video on Starbucks’ Instagram account:How did they do that?! If this was your first reaction, then welcome to the club — that was exactly what I said when I saw my first Hyperlapse video.If you’re wondering what a Hyperlapse video is, then you’re in the right place. In this post, I’ll explain what Hyperlapse is, how to make a Hyperlapse video, and show you some cool examples of brands already doing it.First of all, what is Hyperlapse?Hyperlapse is a free app by Instagram that condenses videos into brief, moving, hyper-speed videos. Instagram released the app in mid-August 2014 in an effort to deliver more “simple yet powerful tools that let people capture moments and express their creativity,” according to their blog.The key innovation here is the built-in stabilization technology that lets you film these time lapse videos without having to keep your hands still. It’s a perfect way to deliver a message to social media users with short attention spans.How can I use it in my marketing?Before we get to the instructions, let’s see how you can use it in your Instagram marketing using some examples of brands that have done it well.Official Tourism Organisation of DenmarkWho knew there were cool, winding bridges made just for bikes over in Copenhagen? I sure didn’t, and this video from Denmark’s Tourism Organization makes me want to hop on a plane over there stat.Use Hyperlapse to give your followers a tour of your office, an event you’re participating in, or an activity that’s related to your product or service. Just remember: Move slowly. If you move the camera around too much or too quickly, you’ll give your audience a headache.MazamaMazama used Hyperlapse to show how their products are designed and produced. How their “drinking vessels” are made is as important to them as the final product, so these videos align very well with their company values. (Plus, they’re really cool to watch!)FootlockerFootlocker used it to create hype around a new product. The video caption reads, “The Nike Kobe 9 ‘Bright Mango’ drops TOMORROW! Will you be lacing these up? #approved #hyperlapse”. Which of your own products could you feature using a time lapse video?Okay, I’m ready. How do I make my own Hyperlapse video?Want to make your own? Of course you do! It’s so easy that you don’t even need an account. Follow the steps below to get started — and practice a few times until you get it down pat.Step 1: Download the free app and open it on a mobile device.It will open straight to the video camera. No account needed.Step 2: If prompted, allow it to access your camera.Step 3: Tap the white circle once to begin recording a video, and tap again to stop.You can record for as long as you’d like.Step 4: Choose a playback speed between 1x-12x.It’ll show you how long the hyperlapsed video will be for every speed in comparison to how long your video was in real time. For example, a 40-second video in real time will become roughly a 7-second Hyperlapse video at 6x speed.Step 5: Tap the green check mark to save it to your camera roll. From there, you can upload it straight to Instagram or Facebook (or upload it later by accessing it on your camera roll).Step 6: Share away on social media!Here’s what one of ours looks like on Instagram:Have you used Hyperlapse to jazz up your marketing? Tell us your tips in the comments below! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The 10 Digital Fundraising KPIs Your Non-Profit Must Track

first_img Nonprofit Fundraising Originally published Mar 23, 2017 9:40:13 AM, updated October 02 2017 Don’t forget to share this post! Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming.If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, of digital fundraising KPI’s you must have a handle on.Free Access: A Guide to Nonprofit Inbound MarketingNew donor acquisition rateThis KPI is a simple and as broad as it seems. You can look at by time frame: How many new donors come on by month, each year? You can also look at it by channel and by campaign. You can also look at new donor acquisition growth as percentage over similar timeframes or campaigns.Donor renewal rateThe most immediate donor renewal rate is year-over-year. Get the number of donors from last year (LYD) and determine how many of those same donors gave again this year (TYD). Then divide TYD/LYD to get your donor renewal rate. So if you had 100 donors last year and 80 of them donated again this year, your donor renewal rate is 80%. The challenge here is how far back do you go to consider a donor a “renewal” or “lapsed.”Net new donorsNet new donors looks at your new donors and renewed donors to reveal if you’re treading water, falling behind, or gathering force. Your donor acquisition rate is usually a raw number. If 100 people donated this year who’d never donated before, that’s 100 new donors. But what if your donor renewal rate is only 50% (50 people who donated last year didn’t donate again)? The low donor renewal rate undercuts the value of your newly acquired donors. Calculating your net new donors highlights this critical gap and adds context to your new donor acquisition rate. This KPI is also important for gauging the engagement level of your donor base.While new donor acquisition rates are important, relying on them too much to fund your organization puts a lot of pressure on your development team. You’ll see when we talk about metrics such as cost to acquire donor and average donation. Repeat donations are vital to a strong, consistent flow of donations.Time to first/second giftThis is a measure of time elapsed between a first and second gift. In essence, making sure your new donor is retained, and doesn’t become a net new donor casualty. According to the Fundraising Effectiveness Project’s 2015 report, only 19% of first time donors donate are retained, whereas 63% of repeat donors are retained. This argues strongly in favor of keeping the time lapse between first and second gifts as short as possible. The earlier you get a donor into a habit of giving to your organization, the higher that donor’s lifetime value is likely to be.Donor reactivation rateLet’s say you consider any donor who hasn’t donated in the past five years to be lapsed. This is the pool you’ll use to calculate how many you’ve reactivated. If you’ve run any donor reactivation campaigns targeting them (and you should!), you can also look at reactivation rates for each one to determine which are most effective.Cost to acquire a donor (by channel)This formula will tell whether a fundraising campaign or channel is worth the cost of operation. Take the cost of a campaign, e.g. you spent $8,000 on a PPC ad campaign driving traffic to your donations’ landing page. Then divide that cost by the number of people who arrived at the landing page via the ads and donated. If that campaign brought in 100 new donors, the acquisition cost for each of those donors was $80.Average gift (by channel)Now, if the average gift from that PPC campaign was $50, that might not seem like such a great campaign. Slow down. We’ll get to those metrics touching on the life time value of a donor. But now you can also see why knowing your donor retention and reactivation rates are so important. The cost to acquire a new donor will almost inevitably be higher than that first gift.You can calculate average gift amounts by campaign and channel. The channel average is particularly important so you know where to focus your efforts, especially when you look at the average compared to the cost. For example, you may find that people donating through a dedicated donation landing page have a higher average gift than those who donate via the “donate” button on your organization’s website.Revenue per donor (by channel)The raw dollars donated via each channel over a fixed time or campaign divided by number of donors. These include your different digital donation avenues, such as email and social media solicitations, as well as traditional direct marketing or ad campaigns. So if $100,000 is donated by 500 people from email solicitations last year, the revenue per donor for this channel is $200.Gross/net revenuePut simply, this calculation shows your donation totals less the costs to generate those donations. You can look at this by channel, such as how much you raise via Facebook less how much you spend to maintain that channel. You can also calculate this by campaign and by donor type. When you calculate this by donor type, you’ll have better insight into the different costs of acquiring new donors versus retaining or reactivating donors.Lifetime value (by channel)Finally! I’ve been talking about it, but here we are. The lifetime value of a donor is critical to understanding if you’re attracting the right kinds of donors. That’s why you also want to look at lifetime value by channel. Some channels may attract higher value donors than others.To calculate LTV (lifetime value) you need some underlying metrics. To calculate a donor’s LTV, you need their total donation amount, less the cost to acquire and retain that donor. The cost number will be less precise than total amount donated. If you calculate how much you spend per year on retention donation campaigns, you can add that average to the acquisition cost for that donor.More valuable is the LTV by channel. To calculate LTV by channel, you need to know the average lifespan of that channel’s donors, its average donation amount, the total number of the channel’s donors and number of donations. Let’s work this out with an example, say donors acquired through Facebook.5 (average lifespan in years) x 100 (average donation amount) x [1000 (# of donations)/ 500 (# of donors)] = $1000 in LTV per donor for the channel.Now if you know that your cost to acquire a new donor via Facebook is $100, that’s $900 in mission money. Compare that to the $80 in cost to acquire a new donor via the PPC campaign, which has a LTV of $500. The PPC-acquired donors cost less to acquire, but have only half the LTV of your Facebook-acquired donors.ConclusionAs you can see, no single KPI is an island. Individually they offer interesting snapshots. To get a more holistic view of how your fundraising is going and whether you’re spending your development and marketing budgets to maximize ROI, you need look at the complete story these KPIs tell together. Use this as your starting point how to analyze these KPIs in context of each other. Topics:last_img read more

7 Steps to Documenting a Content Marketing Strategy That Works

first_img Content Marketing Strategy Topics: Originally published Apr 25, 2017 5:00:00 AM, updated April 25 2017 I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.”Don’t worry, that’s not what this is.You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. But there’s a pretty big difference between knowing you should do something and knowing how to do it — which might explain why 89 percent of B2B marketers use content, yet only 37 percent have documented strategies.The marketing team at Influence & Co. spent the last couple months of 2016 carefully researching, planning, and creating a content marketing strategy for this year. What follows is an exploration of exactly which elements our team determined a successful plan must include to drive results, empowering you to create your own documented content strategy.How to Document Your Content Marketing StrategyPart of what makes a documented strategy so powerful is that every person on your team — from your content creators to your senior-level directors and everyone in between — can see what, why, and how your company is communicating.This alignment makes it easier to get buy-in, crowdsource content, and pull employees into the distribution process, and it makes your efforts stronger because it extends your reach beyond the marketing team.For your strategy to be helpful to your whole company and not just your immediate marketing team members, it has to address a few major questions, like:Why are we utilizing content marketing as a strategy?Who are we trying to reach with our content?What are we hoping to accomplish?How does this fit into our overall marketing strategy?How will we measure success?If you start with these questions in mind, the actual pieces of your strategy should come easily. In fact, each of the following components of your strategy should help you clearly answer those questions, align your team, and hold you accountable. Here are seven key elements your content marketing strategy must include:1) Overall MissionBefore you get too far into the weeds, ask yourself, “What’s the real reason we’re investing in content?” And if the answer is anything close to “Well, we just know we should be doing content,” stop immediately and spend more time thinking about why you’re making this critical, valuable, and time-consuming investment in the first place.If you do have a well-thought-out answer, write it down. Are you preparing to use content so your marketing team can generate leads and attract new customers? Are you trying to build brand awareness and credibility?No matter your reason for investing in content marketing, it needs to take a prominent place at the beginning of your strategy; that overall mission will guide the rest of your document and keep your team on track when it’s time to execute.2) Target Audience PersonasYou may have included some general ideas about your audience members when you outlined your mission, and while that’s a helpful place to start, it’s not nearly detailed enough to start creating content for them.Before you craft any content or develop any distribution plan, you have to know who you’re trying to reach. You aren’t creating content for the general public, you’re creating it to attract specific individuals who can contribute to your company’s goals.You need to research and create detailed audience personas. If your personas inform the content you create, your content will do a much better job of speaking to the exact audience you’re targeting.3) Content Mix PlanOnce you know why you’re creating content and for whom, you can determine what type to create. Depending on what your marketing funnel looks like, you’ll need a couple different types: content that educates and engages prospects at the top of the funnel and encourages them to learn more, as well as content for the bottom of the funnel that answers very specific questions and addresses objections to working with you.That content can take any number of forms, from guest-contributed articles on online publications to blog posts, white papers, email campaigns, sales enablement materials, and more. What’s especially important here is thinking through the variety of earned, owned, and paid media you’ll need to keep prospects moving through this funnel.4) Content Creation ProcessYou could follow each of the above steps exactly and still fall flat on your face when it’s time to actually put pen to paper. Creating content of your own and turning your company leaders into content creators takes time and effort.So before you dig into executing your content plan, determine which processes, workflows, and resources make the most sense for your team. Perhaps taking advantage of content creation tools will make your job easier, or partnering with an agency to help may be a better solution.5) Editorial CalendarConsistency is key in content marketing. It’s your opportunity to build trust with your audience members, nurture them, and become a resource for them. Once you know what kinds of content you need to create, it’s time to develop a calendar or schedule to make sure you deliver.Your editorial calendar should detail how often you need to publish to keep your audience engaged and when you’ll distribute your published pieces. Mapping out your target deadlines for different pieces will keep your process on track.6) Distribution PlanDistribution is all about getting your content to the right people at the right time. That can mean publishing articles in publications your target audience members are already reading, using a paid distribution plan on social to attract readers to your white paper, or simply including your content in your email newsletters.Your distribution plan should be part of your documented strategy because knowing where and how you plan to distribute your content informs the type of content you create, how often you do it, and which processes you utilize. It’s a key part of your content marketing strategy, so don’t start executing the strategy until you’ve thought it through.7) ROI CalculatorRemember when you identified your overall mission at the beginning of this document? You need to identify from the beginning how you’re going to measure success with this campaign, and now’s your chance to match metrics to your goals to gauge how well your content is helping to achieve that mission.Set some benchmarks you want to hit concerning traffic to your website, leads generated, or opportunities created through content, and set up a plan for tracking this using anything from your own modest spreadsheets to a robust software package.If this documented strategy seems like a lot, that’s because it is. Nobody said that content marketing was simple, but it’s well worth the investment, especially when you set yourself up for success. And with these seven must-have elements detailed in your documented content strategy, your team will be off to a fantastic start. Don’t forget to share this post!last_img read more

US Open: Nick Kyrgios sent packing as Andrey Rublev reaches last 16

first_imgNick Kyrgios’ eventful US Open ended in the third round as Russian Andrey Rublev turned aside the fiery Australian 7-6(5), 7-6(5), 6-3 in a battle of big servers on Saturday.Rublev looked up to the task from the start and proved to be unflappable against Kyrgios, who complained to his team in the box several times about not being able to see and later said he took time adjusting to the massive Arthur Ashe Stadium.The Australian seemed to have no issues with his vision on serve, however, at one point firing four consecutive aces in a 40-second game to force a first-set tiebreak. He saved two set points before sending a backhand just wide to lose the opener.Kyrgios got his only two break point chances while leading 3-2 in the second set but Rublev beat them both back.The pair remained on serve to bring up another tiebreak and while Kyrgios jumped out to a 4-0 lead a determined Rublev took seven of the next eight points to snatch the set and grab control of the match.”I had chances. I just didn’t take them,” said Kyrgios. “Nowhere near my best tennis, but it is what it is.”The final set was on serve until Rublev got the only break of the match and immediately consolidated for a 5-2 lead that sent him on his way.Kyrgios lost despite powering down 30 aces to Rublev’s 12 and winning almost 90% of his first-serve points while saving three of the four break points he faced.advertisement”His serve is the best on tour. I was just trying to focus on me to serve also well to keep my serve and see if I win tiebreaks or not,” said Rublev. “Today was my day and I am happy.”Rublev came into the year’s final Grand Slam with plenty of confidence after he earned the biggest win of his career when he beat Roger Federer in the third round at Cincinnati.After making headlines this week for both his comments and on-court behaviour, Kyrgios avoided controversy on Saturday but did shout “whistleblower” in the direction of a line judge who had gone to the chair umpire to report foul language.Rublev, who reached the New York quarter-final two years ago, will face Italian Matteo Berrettini in the fourth round on Monday.Also Read | US Open: Naomi Osaka consoles tearful Coco Gauff with heartwarming gesture after 3rd-round matchAlso See:last_img read more

FIFA 18: MLS & Serie A challenges released

first_imgeSports FIFA 18: MLS and Serie A league challenges released Ronan Murphy Last updated 1 year ago 04:32 1/6/18 FacebookTwitterRedditcopy Comments(0) FIFA 18 MLS & Calcio A SBCs EA Sports eSports MLS Toronto Napoli Serie A Special versions of Sebastian Giovinco and Marek Hamsik are available until the season’s end, requiring gamers to complete squads from each league EA Sports have released new league Squad Building Challenges for MLS and Serie A in FIFA 18.Gamers who complete the challenges in FIFA Ultimate Team will be rewarded with packs, coins and special editions of a star player from each league.Sebastian Giovinco receives an upgraded 86 version for the Major League Soccer SBC, while Napoli’s Marek Hamsik has an 89-rated version which is the reward for completing the Calcio A challenge. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player FIFA 18 MLS & Calcio A SBSBoth challenges are available until the end of the season, meaning gamers can work towards completing them for the rest of the year.Each challenge requires people to trade in squads from all the teams in their respective leagues, with the two special edition cards not available in packs or on the market.MLS and Calcio A join Ligue 1, Liga NOS, the Eredivisie among the league challenges available so far. Bundesliga, Premier League and La Liga challenges are set to be launched in the coming months.last_img read more

Mason Rudolph Hurt His Ankle, Should be Fine for Bedlam

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. The rumors about No. 2 have been swirling in my DMs and email inbox since Saturday. Apparently, he’s going to be fine. Folks have noted that he was in a walking boot after Saturday’s clash with Baylor, but that’s not really that unusual. J.W. Walsh, for example, probably keeps two of them in his locker and throws them on after every practice and game.“He got a little ankle sprain and he’s limited mobility-wise toward the end of the game,” Mike Gundy said on Monday about QB1. “But he still, I thought, handled himself well. He sat in there and threw the ball around and was pretty effective.”Robert Allen noted that the injury probably took place on two consecutive plays.It did not help that by the end of the game that Rudolph was trying to operate on a bum ankle or foot that appeared to be first aggravated on a late second quarter sack by the Bears Aiavion Edwards and then was further bothered on a sack the next play by Billings. On that particular play Billings fought through and bull rushed through center Brad Lundblade and guard Michael Wilson to cause Rudolph to be called for intentional grounding and he still hit the turf on the play.AdChoices广告Here are those plays. As you can see in the photo at the top, Rudolph had his right ankle pretty heavily taped in the second half. As I noted in the game recap on Saturday, watching him sling it around late on Saturday night while struggling to walk on it was pretty cool. Couple of gamers we have at QB.last_img read more

Report: Girona 1 Atletico Madrid 1

first_imgAntoine Griezmann continued his goalscoring streak as Atletico Madrid drew 1-1 at Girona to edge them towards the last eight of the Copa del Rey.Diego Simeone’s side have not beaten Girona since they were promoted to LaLiga in 2017, but the visitors looked prime to end that run when Griezmann fortuitously put Atletico into the lead after nine minutes with his seventh goal in eight games.However, the hosts hit back 25 minutes later as Anthony Lozano netted only his second goal of the season on a night when he was a thorn in Atletico’s side. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Simeone will fancy his chances of guiding Atletico to a seventh consecutive appearance in the quarter-finals given they are unbeaten at home this season, but Girona will stand a chance in the second leg if they put in the kind of spirited display that saw them fight back to earn a draw.The hosts’ good start turned sour when Griezmann met Nikola Kalinic’s neat pass with a side-footed first-time shot from just inside the box that went in off goalkeeper Gorka Iraizoz.Girona hit back when Aleix Garcia’s clever ball picked out Lozano, who took a touch and stroked a dipping shot towards goal that Antonio Adan could only help into the net with a punch that lacked the strength to push it over the crossbar.Lozano then crashed a header onto the underside of the bar, only to see it bounce back out as Atletico ended the half fortunate to be level.Kalinic missed two chances early in the second half, heading straight at Iraizoz with the first before turning the Girona defence and blazing over the target from 12 yards with the second.Seydou Doumbia had plenty to aim at when the ball fell to him on the edge of the six-yard box but he scuffed his shot in what proved to be Girona’s last clear-cut chance of the evening, leaving them needing to spring a surprise in Madrid next week.93′ | 1-1 |  The game ends at Montilivi! All to play for at the Wanda @Metropolitano!#AúpaAtleti #CopaDelRey #GironaAtleti pic.twitter.com/6z1j78hM8y— Atlético de Madrid (@atletienglish) January 9, 2019What does it mean? Atletico still short of their bestAfter a disappointing draw at Sevilla in LaLiga on Sunday, Atletico looked set for a morale-boosting win after Griezmann’s opener but they were peggedIraizoz atones for early errorGirona’s goalkeeper should have done better with Griezmann’s goal but he kept his side in the tie with a string of saves, none better than a one-handed block over his head to prevent Vitolo’s close-range thunderbolt.Godin struggles to cope with LozanoLozano found himself with time and space inside the Atletico box twice inside the first half hour as Diego Godin and the Atletico defenders lacked their customary composure.What’s next?Atletico are in action in LaLiga on Sunday morning when mid-table Levante are the visitors to the Wanda Metropolitano, while Girona will hope to end their five-game LaLiga winless streak at home against Deportivo Alaves a day earlier. read morelast_img read more

Eastern St. Thomas MP Offers Help to Teachers

first_imgTeachers in Eastern St. Thomas, who wish to upgrade their skills, can benefit from grants and scholarships being offered by the Minister of Health, Hon. Dr. Fenton Ferguson, through the Constituency Development Fund (CDF).Making the announcement in his contribution to the 2013/14 Sectoral Debate in the House of Representatives, on Tuesday, June 25, Dr. Ferguson said the grants for teacher study upgrade and the scholarships are valued at more than $60,000 each.The grants from the CDF are being bolstered by funds from the Friends of Eastern St. Thomas – Jamaica and New York Chapters; while the scholarships are being made possible through the Dr. Fenton Ferguson Scholarship for Teachers.The Minister emphasized that he is committed to the educational development of his constituents, and pointed out that “the greatest allocation from my Constituency Development Fund has historically been to education and this has not changed.”“This past year, we committed support to infrastructure upgrade, equipment, scholarships, school appliances, and assistance to needy students,” Dr. Ferguson said, as he outlined his stewardship in Eastern St. Thomas.The Minister further informed that he will be continuing this year, the award of $10,000 each for the Grade Six Achievement Test (GSAT) Top Performing Boy and Girl, from the 21 primary schools in his constituency as well as the hosting of the annual luncheon in their honour.Contact: Alecia Smith-Edwardslast_img read more

Boskalis Lands Singapore Deal

first_imgzoom Royal Boskalis Westminster N.V. (Boskalis) has in consortium been awarded work associated with the expansion of the Singapore Tuas Mega Port development. Jurong Town Corporation awarded the reclamation project of Tuas Finger One to the consortium, comprising of Hyundai, Samsung, Penta Ocean, Boskalis and Van Oord.The total contract value is USD 773.6m, and the combined Boskalis/Van Oord share is approximately USD 135m.It is expected that the majority of the 24.5m cubic meters of sand required for this project will be supplied by long distance bulk carriers.In addition to the land reclamation work, the consortium will undertake dredging and construct 3.4 kilometers of quay wall.Work is set to start within the next couple of weeks and will last until late 2018.Press Release, July 17th, 2014last_img read more